Tips for Spending Marketing Dollars in Good Times and Bad It’s true, great marketing drives business growth. But how much should a company invest in marketing? And how should that money be invested? With the growth of digital marketing, the game is much different than it was just a few years
Do you want to make it on the first page of Google? Who doesn’t? In a digital world saturated with competition, your online presence is one of the most important assets your business can have. Unless you’ve been living under a rock, you’ve heard about SEO. But are you actually
Great marketing finds and keep customers. But with so many marketing options, it can be difficult for companies to know how to allocate marketing dollars efficiently. Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV. For this reason, marketing
Ready for some depressing business stats? More than 50% of small businesses fail within the first four years. The leading cause of small business failure? It’s incompetence followed by unbalanced experience or lack of supervision experience. Whether you’re just launching your business or you’re several years in, you don’t want
Ask around to companies big and small and every single one of them is going to tell you that they’re planning to spend more on digital marketing this year. If you’re a small business owner, you might be searching high and low for the tool that gives you a competitive
What makes your business special? Do you find that you and your competitors answer this question the same way? If so, your value proposition needs some attention. Lucky for you, we’re going to give you a quick 5 minute crash course on how you can create a strong value proposition. So
The world of digital marketing is ever-expanding and constantly changing. The tools and strategies that create amazing results one day aren’t guaranteed to work the next. This makes it pretty difficult to run campaigns that produce. What tools are you supposed to be using? What’s the best way to track
Customer Lifetime Value. It doesn’t sound nearly as sexy as the word profit and is certainly not as exciting as a yearly bonus. However, this figure is so critical to your business that it has the potential to make or break it. So what is it? In a nutshell, customer lifetime
When building a new house, it’s important to start with some expertise and a plan. Working with architects, interior designers, and experienced contractors helps to lay the foundation for success. Building a consistent sales funnel is no different. It’s important to use the experts from both inside your organization and
