With about one in ten Facebook users willing to hit the “buy” button when they see something in a Facebook ad, the market is growing. Facebook and its associated tools are starting to find ways to attract customers and get users to open their wallet, whether through ads of Facebook
Going are the days of costly PR campaigns, newspaper ads or radio spots. Now, digital marketing has become a great way to spread word on your brand. Let’s start with Google. They control 71 percent of the online market for search engines. That huge market share makes Google Ads the
Every year, businesses in the U.S. spend billions of dollars on digital advertising. In fact, the amount of money businesses spend on digital advertising has even surpassed the amount of money spent on TV advertising! Are you looking to take your digital advertising strategy to the next level? If so,
So, should you hire in-house or hire an agency? When it comes to digital marketing, it’s a question you want to get right. I’ll admit, as an agency owner myself, I’m a bit biased. But before I was an agency owner, I spent 18 years on the client side in
To state that SEO is important is the understatement of the century. 57% of marketers report SEO generating more leads than any other channel. Considering that 93% of online experiences begin with a search engine, we simply must consider search engines when we’re marketing our brands and businesses. But what
Even though there are nearly 2 billion websites on the world wide web, only 200 million of those sites are active. In other words, it’s becoming more competitive and cutthroat than ever before to stand out from the digital competition. Today, having a website isn’t enough. You need a dynamic
Where should you place your ad spend dollars for the biggest ROI? It’s the million dollar question keeping you up at night. And while the internet’s deluged in information, finding a simple answer based on experiential data can feel like looking for a needle in a haystack. In the contest
By next year, spending on search engine optimization (SEO) will hit nearly $80 billion in the United States. What’s it all about? Why are businesses so willing to spend such serious sums of money on SEO? It’s all to do with SERPs. But if you’re new to SEO you might
It can often seem like running a small business is an exercise in futility. After all, who can compete with the internet? Oh, wait a minute. You can. If you’re disappointed with your marketing campaigns so far, then perhaps it’s time to learn how to climb the SERPs. That’s right,
