Do you have a lot of content you’ve posted in the past? The topics are still relevant and you feel your clients would benefit from it. According to a study done by Hubspot, 76% of their monthly traffic to their blogs came from “old” posts and 92% of monthly blog
Every business owner gets started with big dreams. On top of being your own boss and fulfilling your passion, you envision a great future of success. If your business isn’t hitting those goals, it’s discouraging to say the least. Before you get too frustrated, rest assured that there are plenty
Great brands stand for SOMETHING, stand for something UNIQUE, and stand for something unique and MEANINGFUL TO THE CUSTOMER. The advantages of having a strong brand are many. They build trust, facilitate purchase, and improve profitability. What more, strong brands build loyalty and brand advocacy with their customers. Prior to running
Google Adwords has been at the forefront of the pay-per-click (PPC) and online advertising for roughly fifteen years. Is it time for new platforms to take the leading role or is Google Adwords still the best platform for you to use? Creating an Adwords ad can be frustrating, so you’ve
Nobody likes to waste marketing dollars. Facebook Advertising done right can provide good return. Here are tips you should consider when determining if Facebook ads are right for you.
Converting a fresh lead into a new client is one of the most rewarding parts of running a business. Hundreds of books have been written on how to convert leads into sales. Here are 6 tips that will not only help you close more often, but also help you be
Looking back to the time of your undergraduate years, you might remember learning about the 4 P’s: price, product, promotion and placement. The marketing mix was originated by Neil Borden and later shortened to the 4 P’s by Jerome E. McCarthy. The marketing mix is essential when planning your digital
What might be causing poor website conversion and how can you fix it?
How can you ensure that your branded content always complies with the latest SEO trends? As a marketer, you are probably already familiar with the statistics about headlines. Eight out of ten people will read your articles’ headlines when they see them on social media channels. However, only two of
