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Of all the marketing activities you can invest in, content marketing may be the most far-reaching.
Your customers depend on content from experts to help make key purchasing decisions. Google looks for quality content to provide the best search results for its users. Social media provides the opportunity for your content to spread both organically and through boosted posts, providing your business both exposure and goodwill. Finally, now that you have their attention, invite them to subscribe to your content, and continue marketing to interested parties through sales and drip email campaigns.
While many companies realize the importance of content marketing, most don’t have the time or resources to execute a consistent content strategy. Bear Fox can help:
Bear Fox will start by understanding your industry, your target audience, your goals, and information gaps that may exist in your industry. We’ll then craft a winning content strategy.
We’ll work with you to build a content publishing calendar that will keep you in front of your clients and potential customers.
We’ll create quality content each month and provide it to you for review before publishing. If you’d like, we can supplement content written in-house.
Bear Fox will publish your content to your blog and all the proper social sites to help you gain exposure and build credibility amongst your target audience.