Frequently Asked QUestions

Learn more from Bear Fox Marketing’s FAQs

Your Questions Answered

We at Bear Fox Marketing know you may have questions about what we do, how we do it, and how we can help you. Read on to learn about digital marketing and what Bear Fox Marketing can do for you!


We feel your pain! Since the emergence of Google twenty years ago, we’ve been on the receiving end of many empty marketing promises ourselves. Don’t give up. Digital marketing yields high ROI when you have the right marketing mix in place (product, price, promotion, place) AND you have the right marketing partner. Family doctors are great, but you have a heart condition, you want to meet with a cardiologist. The same principle applies with marketing agencies. “Jack-of-all-trade” agencies can be the masters of none. If you’re looking for great results, you need to be talking with specialists. Everyone at Bear Fox Marketing specializes in online revenue or lead generation through organic and performance advertising. It’s what we do and we’re committed to being masters at our craft. If it’s outside our lane, our commitment to you is that we will refer you to someone else. That’s good for you, and in the long-term, it’s good for us too.

Bear Fox Marketing merged and got a new name March 2017, but the agency has been in business since 2011. Our co-founders previously owned their own digital marketing agencies and have a combined 40 years of experience, not including experience from the rest of the agency team. We’ve helped companies of all sizes grow – from small start-ups to large international firms and specialize in in-bound lead generation and building website revenue from performance marketing.

In recent years, digital marketing has become popular – and for good reason. More than 3 out of 4 CMOs and business owners report higher return on investment from digital marketing activities vs. traditional, offline activities. It’s not uncommon for the digital marketing efforts we run for our clients to generate 7x return on their investment or more. Yes, there is a place for traditional marketing such as TV, radio, and print advertisements. But companies are voting with their marketing dollars and shifting to digital, most notably SEO, SEM and online performance advertising.

It’s always best to work backward from your end goal and craft the best plan for your business. We look at your revenue goals and your desired timeline to produce results. Then we take a closer look at your company and industry to identify the best opportunities appropriate for you. For short-term revenue building activities, you may engage in social media advertising or paid search where you can achieve 5X or better ROI. SEO and content marketing are good choices as the ROI from them can be 8x or better and are built cumulatively over time. We’re 100% transparent as we implement the plan and measure performance. This sets you up to win and get the most from the effort.

Bear Fox Marketing consistently provides a very high return on investment. Our clients that engage in SEO for over 6 months or more have seen between 5x and 15x return on their investment (ROI). The rules of SEO change continually, so for it to produce long-term ROI for your company, it’s important to start with the right strategy, and then focus on those activities that are highly correlated with building website authority and capturing a high share of relevant, purchase-oriented traffic to build SEO revenue that’s yours to keep. It’s not easy, but done right over time, SEO is hard to beat in terms of ROI. Take a look at some case studies.

You can optimize a website for a one-time cost – this is called “on site optimization”. In many cases, our team can get into your site, spend a handful of hours and fix several issues so that your website can index better with Google and other search engines. That said, we find that companies that invest in SEO over time see the best fruit from their SEO efforts. If your company is new to SEO or hasn’t seen tangible results from it, a great place to start is to complete a comprehensive SEO audit for your business and your competitors. Free SEO audits are a dime a dozen. We have a good one that we’ll give you for free. But our comprehensive SEO audit is a deep dive that takes about a week to complete. It saves tens of thousands of dollars in costs and wasted effort. The audit identifies the nature of the organic traffic you and your competitors own. It provides a laser-focused strategy so that you’ll know how much relevant SEO traffic and revenue your company can own with a specific strategy for actually owning it!

When Bear Fox Marketing engages in online advertising for you, our goal is to look for channels that can produce 5x or better return on ad spend (ROAS) for you. What does 5x ROAS mean? It means that if I spend $10,000 in advertising, more than $50,000 in sales revenue is generated as a result. We have a strong record for consistently driving 5X ROAS, and when clients qualify, we like to tie agency compensation to the performance of your campaign. This puts our skin into the game and lowers your risk. You can read what our clients say on our Reviews page or in our case studies for Facebook or Google Ads.

Bear Fox Marketing is not the typical marketing agency where we throw big parties or spend our work days hanging out or playing ping-pong. We value creativity and enjoy our work, but we value your time as a client. We believe that by working hard and smart… good things happen! We’re not a “Jack-of-all-trades, master of none” type of agency. We specialize in building revenue and in-bound leads through organic search and performance advertising. If it’s outside our lane, we’ll refer you to someone else. That’s good for you, and it’s good for us. We’re committed to your success and in earning a place as a trusted long-term partner. Learn more about our values.

There’s no one-size-fits-all answer to this question, as the best way to generate leads will vary depending on your business, products or services, target market, and other factors. However, there are some general tips you can follow to help you generate high-quality leads:


  • Use SEO to attract leads who are already interested in what you have to offer. Make sure your website and all of your online content are optimized for the keywords your target market is searching for. This will help you attract leads who are already interested in what you have to offer, making them more likely to convert into paying customers.
  • Use social media to build relationships with potential leads. Social media is a great way to build relationships with potential leads. Share valuable content, engage in conversations, and be responsive to any questions or concerns. By building relationships with leads, you’ll be more likely to convert them into paying customers.
  • Use lead generation tools to capture leads from your website. Lead generation tools can help you capture leads from your website, even if they’re not yet ready to buy. These tools allow you to offer something of value in exchange for an email address or other contact information, making it easy to follow up with potential leads at a later date.
  •  Use targeted content to attract leads who are more likely to convert. Make sure your website and all of your online content are targeted toward your ideal customer. By providing content that is relevant to your target market, you’ll be more likely to attract leads who are actually interested in what you have to offer.
  • Use lead nurturing campaigns to build relationships with potential leads. Lead nurturing campaigns can help you build relationships with potential leads who might not be ready to buy yet. By sending targeted emails or other communications, you can keep your business top of mind and eventually convert more leads into paying customers.


By following these tips, you can generate high-quality leads that are more likely to convert into paying customers. However, what works for one business might not work for another, so it’s important to experiment and find what works best for you. Call us today if you want a consult to see how we can help you. 

Typically, a marketing lead generation agency will work with your company to create personalized marketing plans and/or specific campaigns designed to increase your conversions, sales, ROI, advertising clicks, and more. Multiple strategies exist to achieve these goals, depending on your business needs.

There are many benefits to working with an SEO lead generation agency. One of the biggest advantages is that they can help you get more targeted traffic to your website. This can result in more sales and conversions for your business. Additionally, an agency can also help you improve your website’s ranking in search engines, which can further increase its visibility and traffic.

Another benefit of working with an agency is that they can help you save time and money. This is because they can do all of the research and work for you so that you don’t have to. Additionally, an agency can also provide you with tools and resources that you may not be able to find on your own. This can save you both time and money in the long run.

Finally, working with an agency can also help you build relationships with other businesses in your industry. This can lead to referrals and new business opportunities. Additionally, an agency can help you stay up-to-date on the latest trends and changes in the SEO world so that you can stay ahead of the competition.

A top digital marketing lead generation agency won’t guarantee you top organic spots in a certain time frame because they know the SERPs are complicated and ever-changing. Algorithms shift constantly so it’s never a fast one-size-fits-all approach to ranking well on search engines. However, what the good lead generation agencies DO promise is to provide diligent, incremental improvements that will over time increase your sales and bring success to your business. They will stay up to date on algorithm changes and keep you in the know about SEO tips and tricks of your industry. 

As leaders in our field of SEO, we keep abreast of changes and communicate clearly any strategies that you need to implement to see results. We are leaders in lead generation and expect to bring you growth because we are always growing and learning every day. We have a track record of success and won’t ever overpromise on results.

There are many ways that marketing agencies can increase leads. One way is by using targeted marketing techniques to reach potential customers who may be interested in what the agency has to offer. Another way is by creating a strong online presence and making sure that the agency’s website is optimized for search engines. Additionally, social media can be a great way to generate leads and connect with potential customers. Finally, traditional marketing methods such as print advertising and direct mail can also be effective in generating leads.

However, out of all of these methods, marketing agency lead generation is best achieved through SEO lead generation methods. In this method, leads, or potential customers, or generated by making content on your website more visible to customers that are already searching for services similar to yours. In this way, you have a high probability that these leads turn into revenue because they are already searching for your products. Basically, SEO lead generation allows people to connect with the products and services they are already looking for! It’s a win for both you and your new customers!

There are a number of ways in which SEO lead generation agencies can provide their clients with a ROI. One way is by using targeted keywords to drive traffic to your website. This will result in more visitors to your site, and if these visitors are interested in what you have to offer, they may be more likely to make a purchase from you. Another way that SEO lead generation agencies can provide a ROI is by generating leads through pay-per-click advertising. This type of advertising allows you to pay for each individual who clicks on your ad, and if they go on to make a purchase from you, you will receive a commission. Finally, SEO lead generation agencies can also provide a ROI by helping you to build up your customer base. By providing you with targeted leads, you will be able to increase your chances of making sales to these customers in the future.

  1. Not Understanding How SEO Works: One of the most common mistakes made when trying to generate leads through SEO is a lack of understanding of how the process works. Many businesses assume that they can simply purchase a few keywords and their website will magically appear at the top of Google search results. However, SEO is a complex process that takes time, effort, and expertise to achieve desired results.
  2. Not Optimizing for the Right Keywords: Another common mistake is not optimizing for the right keywords. It’s important to target keywords that are relevant to your business and have a high search volume. Otherwise, you’ll be wasting your time and money on keywords that no one is searching for.
  3. Not Creating High-Quality Content: In order to rank well on search engine results pages, your website must offer high-quality, relevant content. This means creating content that is informative, keyword-rich, and shareable. If you don’t have great content on your site, no amount of keyword optimization will help you achieve top rankings.
  4. Not Promoting Your Content: Once you’ve created great content, you need to promote it in order to generate leads. There are a number of ways to promote your content, such as through social media, email marketing, and paid advertising. Make sure you’re taking advantage of all the available channels to get your content in front of as many people as possible.
  5. Not Tracking Your Results: Finally, one of the most common mistakes made when doing SEO lead generation is not tracking your results. It’s important to track your progress so you can see what’s working and what isn’t. This will help you fine-tune your strategy and eventually achieve the results you’re looking for.


By avoiding these common mistakes, you can set yourself up for success with SEO lead generation. Remember, it takes time, effort, and dedication to generate leads through SEO, but it’s well worth it. We would love to help you with this process and take away all of the guessing. We are experts in SEO and are happy to provide our insight if you need it. 

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