What if you could instantly change how people think of your company? Mad Men’s Don Draper had a simple saying. “If you don’t like what people are saying, change the conversation.” By changing your brand positioning, you can change how the world sees you and your product. Read on to
SEO is the hottest acronym in digital marketing. Considering the benefits of SEO and the myriad resources on how to leverage it, it would seem these three letters can make or break your entire digital marketing strategy. If you aren’t familiar with the term, SEO stands for Search Engine Optimization.
74% of marketers struggle to track the impact of their efforts. Are you one of them? Invest in multiple marketing channels, maximize your ROI and your campaign is destined for success. Simple, right? The truth is, tracking ROI can be a nightmare and it’s tricky to know which tactics are
Here’s a crazy statistic: According to a 2016 Econsultancy report, just 22 percent of businesses are happy with their SEO conversion rates. Twenty-two percent! This means the other 78 percent can’t be all that happy with their SEO efforts. Heck, they might not even know why they’re not satisfied. This
Before the growth of SEO and social media, companies relied on market research to understand their customers. Sadly, only the Fortune 1000 companies were able to afford such campaigns. But, those days are long gone, and the digital age offers a lot of tools and platforms to target your customers.
You’ve been publishing new blog posts on your site for several months now, but for some reason, the traffic just won’t grow. Don’t get too stressed, as this is a very common situation that many bloggers face in their beginning stages. Likely, the problem isn’t that you don’t have awesome,
Darth Vader is iconic. The Joker is legendary. Villains can be cool. We get it. But when it comes to search engine optimization, nobody likes the bad guy. In the tech world, Black Hats are the bad guys. Black hat practices are actions that are disapproved, yet could help a
Having the right SEO campaign can do wonderful things for your business. It can drive traffic to your site, build your brand, increase your exposure, and become a great lead generator. That is, if it’s working properly. When it’s not, you’re more apt to experience frustration and the feeling that
In a content-driven world, keyword research is the new market research. Investing time and effort in finding the right business keywords can have a huge impact on your website traffic and sales. Keyword research is all about learning the language of your potential customers. This helps you develop content that
