Think about the last time you needed to buy something. We’re willing to bet that before you went to the store, you looked for it online. There are 313 million internet users in the United States that do the same thing. With so many people using the internet, having an
U.S. presidents can offer a lot of insight into marketing strategies. They need to know how to reach their target market, especially if they want to be reelected. They need to know the best tips for social media marketing, email marketing, and more to reach their target market. In fact,
This year has been unlike any other, a time when many of the basic facts of life we once took for granted are up in the air. Even the way we think about a recession is changing. Yet many marketers still fall into the same mentality in a recession: don’t
Are you the head of your marketing department, responsible for delivering quality leads to your sales department? If so, then you know that without leads you will be out of business. Take the pressure off your marketing department by creating an automated lead generation process. Don’t worry if you don’t
What’s the measure of a successful marketing team? If you’re not measuring anything, you’ll never know. And if you’re measuring the wrong things, your understanding of your team’s relative success is completely off-base in relation to your real performance. Unfortunately, proving ROI is one of the biggest challenges in digital
Online shopping is a huge part of our current economy. Emerging as a new online business has proved itself difficult. It takes plenty of dedication to developing marketing strategies and promoting yourself through any platform possible. You may have tried the countless Instagram posts and quick Facebook updates but feel
Ecommerce companies are a great business to get into. It is a stable business that can survive recessions and that can generate a regular income. Since it is based on the internet, your business can continue generating an income while you are asleep. Ecommerce was once met with disdain from
In your quest to stand out in your space, grab your audience’s attention and maximize every marketing dollar spent, there are a lot of metrics to track. One of those is your Google Ads Quality Score. As its name implies, this is a score that Google uses to rank and
2020 has been a chaotic year, but it’s also been a booming time for ecommerce. US retailers’ online year-over-year growth shot up to 68% in mid-April, surpassing its earlier peak of 49% in mid-January. And while growth for retail has cooled, the ecommerce market share is still taking a progressively
