As the title says, should your company exist? It’s a question not many business owners take the time to ask themselves, but it’s important. There are reasons why businesses exist; what are yours? If you’re not sure what your answer is, or don’t like the one you’ve come to, don’t
How does your company survive? That’s a question that every entrepreneur has asked themselves at one time or another. Furthermore, how do you make your business thrive? It’s not easy for new businesses to get started and stay afloat, but there are some simple ways you can do it! In
Synergy, digital transformation, cloud-based strategy – do you ever hear technology buzzwords and wonder, does the average person even understand this terminology? Companies that throw together impressive-sounding words and phrases could actually be alienating their potential customers. People aren’t likely to invest in something they don’t understand. Afraid your company
Driving traffic to your website is excellent, but when only 4% of visitors are ready to buy, it can be challenging to convert them to customers. Email marketing is remarkably effective when done well—it generates a whopping $38 for every $1 spent. An effective email campaign can not only help
By testing your digital marketing assets, you can save a lot of time and money. Not to mention, you can learn what works and replicate your success. Professional digital marketers know the importance of testing. Testing enables you to learn more about your audience, content and operations. Then, you can
When we hear the fateful words Darth Vader utters, it is shocking. “Luke…I am your…father…” Over and over again, we ask ourselves, “How is this possible?” How could the evil and corrupt ruler of the galaxy and ultimate Syth lord have helped create the one destined to save it all?
Have you ever thought about what makes companies like Microsoft so successful? How did one business that started in a Seattle garage end up dominating the computing world? You’ll hear a lot of people say that they started at the right time or that they hit some kind of imaginary
Would you shoot an arrow at a target and not watch to see where it lands? Probably not. Yet that is the exact approach many marketers make when it comes to Pay-Per-Click (PPC) advertising with Google Ads (formerly Adwords). SEO is a great long-term strategy, but it can take time
Is your website a pretty flyer on the community board, or is it a moneymaker? Does your site look nice, or does it get the job done. Some sites rake in thousands of dollars each month, while others eke by with double-digit monthly viewership and no income. And while the
