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Practical Marketing Insights for Measurable Growth

Explore practical guidance on SEO, AI search, paid media, content, local marketing, conversion, and lead generation from Bear Fox specialists.

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This week's lead story

Marketing Doesn’t Create Demand, It Finds It With Brett Hansen

Learn how home services marketing strategies can help HVAC, plumbing, and electrical contractors turn existing demand into booked jobs. Fractional CMO Brett Hansen shares practical ways to diversify lead sources, reengage past customers, improve marketing ROI, and eliminate operational inefficiencies that prevent contractors from maximizing revenue.
How to Increase Your Bottom Line By X Increasing Conversion Rate
Marketing

How to Increase Your Bottom Line

Did you know that 81% of sales happen after 7 or more interactions? You’ve put in hours, days, and weeks of effort communicating with potential

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email sequences
Email

Our 3 Favorite Email Sequences

Email marketing is a highly effective tactic to reach current and potential customers. The average return on investment (ROI) of email marketing is $42 for

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your company
Marketing

Should Your Company Even Exist?

As the title says, should your company exist? It’s a question not many business owners take the time to ask themselves, but it’s important. There

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Digital Marketing
Marketing

Do Your Customers Even Know What You Do?

Synergy, digital transformation, cloud-based strategy – do you ever hear technology buzzwords and wonder, does the average person even understand this terminology? Companies that throw

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