HVAC Marketing & SEO Services

5 Reasons Bear Fox Marketing Should Be Your Digital Marketing Partner


We Understand the HVAC Industry

We have extensive experience providing digital marketing services to the HVAC industry leading to incredible results for our clients.


We Provide Individualized Digital Marketing Plans:

We know that HVAC companies are not one-size-fits-all and each one needs a customized plan. While we offer SEO, Content Marketing, PPC, and email marketing, we will only offer you what you need and what we know we can get results for.

You Have Access to a Dedicated Team:

With Bear Fox Marketing, you will get a dedicated account coordinator who has the experience to help your brand grow. You’ll also have access to a dedicated team of specialists depending on your services.

You Will Save Money:

Did you know that hiring just one internal digital marketing team member can cost up to $4,000 per month? For that same amount, you will get an entire team dedicated to helping your business grow from Bear Fox Marketing.

You Will Have Market Exclusivity:

Worried about us working for your competition? Don’t be. We offer market exclusivity to our clients ensuring our team is dedicated to you and your company in a specific geographic area.

Contact Bear Fox Marketing

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As an HVAC company, you know how tough it is to stand out from the competition. Your potential customers have dozens of HVAC companies to choose from, so how can you make sure yours rises above all the rest?

Bear Fox Marketing is an expert SEO agency that can help you draw in new customers and elevate your brand in the search results. Collectively, our SEO team has more than 40 years of experience helping HVAC companies grow. When you choose our HVAC marketing services, you’ll know you’re in good hands.

Case Studies

Our HVAC Digital Marketing Services

At Bear Fox Marketing, we pride ourselves on our extensive knowledge and deep understanding of the fencing industry. By staying current with trends, technologies, and best practices, we have immersed ourselves in the intricacies of the market.

HVAC Local Search Engine Optimization

Local search engine optimization (SEO) is a fantastic digital marketing strategy that can help make a web page more visible and bring in new customers. Did you know that about 88% of local searches lead to a phone call or visit in less than 24 hours? HVAC businesses simply can’t afford to miss out on all the website traffic that local SEO can bring!

When prospective customers search for an HVAC business online, you want your HVAC services to show up at the top of the search results. That’s because most people won’t click past the first page — or even bother scrolling — when they need to find an HVAC company right away.

If you haven’t set up your Google Business Profile yet, you could be missing out on local SEO and revenue from potential customers. Google uses the information in your Business Profile to determine how relevant your HVAC services are to user searches. As part of our digital marketing services, we can create your Business Profile to improve your chances of showing up in Google local services search results.

Google also pays attention to online reviews when determining the position of HVAC companies in the results. Too many bad reviews can sink your position and have customers choosing your competitors instead.

Our internet marketing agency offers reputation management services to handle your online reviews for you. We’ll respond to bad reviews on your behalf to boost engagement, grow brand awareness, and build trust with your customers.

HVAC Business-to-Business (B2B)
Search Engine Optimization

If your HVAC company serves other businesses, you need a specialized B2B strategy that enables you to stand out from the competition. Businesses don’t behave like regular customers do, so relying on your usual SEO strategy to target business website traffic can be a big mistake.

Our HVAC marketing company can uncover the keywords businesses actually use to come up with an effective digital marketing plan for you. Finding relevant keywords and using them as part of an HVAC digital marketing plan is one of the best ways to rank HVAC businesses organically in the search engines.

Our B2B SEO Experts:

Focus on quality over quantity.

Trying to rank for too many keywords dilutes your HVAC digital marketing efforts, and you won’t rank highly in the search engines with a website that’s unfocused. Our HVAC marketing team prefers to stick with a smaller number of high-quality keywords that are highly relevant to your content and website visitors.

Build links from authority websites,

such as those of other businesses, to your own. Just like with keywords, we’d rather have a few excellent backlinks over many poor-quality one

Keep track of your progress and update your SEO strategy

to reflect Google’s algorithm changes. Our HVAC marketing team knows that what works today may not necessarily accomplish your SEO goals tomorrow. As a marketing partner, we don’t simply finish working on a website and leave HVAC companies to figure out the rest.

Never practice shady black-hat SEO tactics.

We know that tactics like keyword stuffing and buying links can lead to a penalty from Google that could drop your website’s position in the search results. That’s why we always follow Google’s best practices for your HVAC website.

HVAC E-Commerce Search
Engine Optimization

Selling branded merchandise and other products on your website can be a smart way to boost your HVAC company’s profits. But if you don’t use a strong SEO strategy for your online store, no one will see or buy your products. Bear Fox Marketing has helped dozens of HVAC companies get their offerings in front of website visitors with our winning e-commerce SEO strategies!

Our HVAC marketing experts know how to optimize pages so they appeal to potential customers and send your profits skyrocketing. We can also audit your online store for any problems, such as low-quality images and broken links, and fix them for you to improve your store’s position in Google search results.

Does your HVAC company use Shopify to sell products? It’s not enough to simply list your items on Shopify and hope for sales to start rolling in. Our internet marketing team can teach you how to take advantage of Shopify lead capture forms and email marketing campaigns.

HVAC SEO strategies we use to boost your Shopify success include:

  • Linking your Instagram page to Shopify
  • Promoting a customer loyalty program for your
local company
  • Making abandoned cart recovery campaigns
  • Sending text message promotions
  • Running Google Ads to direct traffic to your
online store
  • Promoting products on your company blog
  • Connecting with influencers who can promote
your products on social media
  • Featuring your products in videos and images
  • Collaborating with other companies in the
HVAC industry

HVAC Pay-Per-Click Google Ads

When you’re struggling to attract customers to your company, you might be reluctant to blow your budget on an HVAC marketing strategy that may not deliver results. Google Ads is the perfect solution because you only pay when potential customers click on your PPC ads.

If you’re not using Google Ads, you’re likely losing customers to other HVAC businesses that are. HVAC business owners who use Google Ads can outrank you in the search results — even if your business ranks organically for high-value keywords.

At Bear Fox Marketing, our goal is to launch Google Ads campaigns with a four times or better return on ad spend (ROAS) so you make the most of your advertising dollars. Our team has years of experience running successful PPC advertising campaigns that deliver powerful results for our clients.

Running a winning Google advertising campaign takes time that your busy HVAC company probably doesn’t have. You’ll need to consider keyword research, bid cost, ad content, and other factors that affect the marketing performance of your campaign.

Let Bear Fox Marketing take Google Ads campaign management off your plate so your HVAC company can focus on what it does best!

HVAC Pay-Per-Click Google Ads

If your company has trouble attracting website traffic, your lead generation strategy could use an overhaul! Bear Fox Marketing is a full-service lead generation agency that excels at driving relevant traffic to your HVAC website.

But what exactly is lead generation? Essentially, it matches your HVAC services with local customers who have a high likelihood of buying from you. Without good lead generation marketing strategies, customers could have trouble finding your services, even if your local business offers what they’re looking for.

One of the biggest factors Bear Fox Marketing considers in lead generation is the quality of your website. When our lead generation strategists analyze your website, we take a look at:

Once we’ve finished auditing your website, our digital marketing agency can also use lead generation strategies like these:

Use lead generation tools

to capture the email addresses of users who visit your website but aren’t yet ready to convert. We can accomplish this with lead magnets, such as coupons or a free e-book.

Implement an email marketing strategy

to keep in touch with qualified leads. By regularly emailing your HVAC leads, they’ll be more likely to book services with you when they’re ready to buy.

Use social media

to connect and interact with potential leads. We can do this by promptly answering questions, sharing interesting content, and engaging in conversations.

HVAC Branding and Consulting

Whether you’re planning to launch a new HVAC business or your HVAC brand could use a refresh, Bear Fox Consulting wants to help! Branding impacts every aspect of your HVAC business. It affects your reputation, customer sentiment, and so much more. Our brand consultants can help you define a unique value proposition and determine the best channels we can use to connect with your target audience.

Not sure if you can benefit from a brand consultant? If any of the following sounds familiar, give our HVAC marketing company a call today:

  • Your business feels outdated

  • Your website doesn’t perform as expected in the search engine results

  • Your company is going through a big change

  • You lack clear customer profiles

  • You want to reach new audiences with online marketing

  • You feel stuck and don’t know how to help your business grow

When you work with Bear Fox Marketing, we’ll do in-depth research to better understand industry trends and customer motivations. We also analyze your competitors to see what they’re doing and how their businesses perform.

Why Bear Fox Marketing?

Wondering how Bear Fox Marketing is different from all the other SEO marketing agencies out there? We understand. Maybe you’ve worked with another HVAC marketing agency before, only to end up burned by unimpressive results.

At Bear Fox Marketing, we’re not happy unless we can help you succeed. Unlike other HVAC marketing agencies, we don’t push HVAC marketing solutions on you that you neither want nor need. You can choose just one service, like local SEO or Google Ads, or ask us to put together custom HVAC marketing strategies to help you meet your goals.

When you choose our HVAC digital marketing company, you’re getting:

Full Transparency

As your marketing partner, we’re never cagey about what you’ll pay for our HVAC marketing services. We always talk to you about marketing costs before we start work. And if anything changes, we promise to let you know.


Our experts do the right thing every time. We don’t make promises we can’t keep, like pushing your website to the top of search results on day one. We also refuse to use black-hat tactics because we don’t want Google to penalize or ban your site.

A Dedicated Team

You’ll have access to a team of up to five specialists who have the experience needed to solve even the toughest SEO challenges. Our team members aren’t just generalists — they’re true experts at what they do, so you know that you’re in good hands.

Are you ready to find out how Bear Fox Marketing can take your company to the next level with the best HVAC marketing services? We can’t wait to work with you! Call us at (208) 820-1932 to get started on your HVAC marketing plan today.

How can we help?