Digital Marketing vs. Traditional Marketing: Which One Should You Use?
Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article.
Google Ads: A Key Component of a Quality Marketing Campaign
Google Ads is a key component of a well planned digital marketing strategy. Read more about how a Boise marketing agency can benefit your business today.
4 Mistakes You’re Making With Google Ads
There are many pitfalls you can fall into when you’re using Google Ads. Read on to find out what these common mistakes are and how to avoid them.
Converting Landing Pages
Here at Bear Fox Marketing we have put our time and resources to test all the different structures and have found a great solution for our clients who struggle to get it right.
The Importance of Testing Google Headlines/Ads
Would you shoot an arrow at a target and not watch to see where it lands? Probably not. Yet that is the exact approach many marketers make when it comes to Pay-Per-Click (PPC) advertising with Google Ads (formerly Adwords). SEO is a great long-term strategy, but it can take time to climb the organic search […]
6 Guaranteed Ways to Improve Your Quality Score
If you’re struggling to improve your quality score, have you ever thought about what you could do differently? Your Google Ads quality score is important because with higher scores come lower cost-per-click (CPC) marketing campaigns. Anyone that has a lower score will need to pay more, which can be aggravating if you’re trying to grow […]
Is Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni?
Think about the last time you needed to buy something. We’re willing to bet that before you went to the store, you looked for it online. There are 313 million internet users in the United States that do the same thing. With so many people using the internet, having an online presence is an essential […]
7 Benefits of Google Shopping Ads for Small Businesses
Online shopping is a huge part of our current economy. Emerging as a new online business has proved itself difficult. It takes plenty of dedication to developing marketing strategies and promoting yourself through any platform possible. You may have tried the countless Instagram posts and quick Facebook updates but feel you’re still struggling. Routes of […]
Aiming for a Perfect 10: Why Your Google Ads Quality Score Matters
In your quest to stand out in your space, grab your audience’s attention and maximize every marketing dollar spent, there are a lot of metrics to track. One of those is your Google Ads Quality Score. As its name implies, this is a score that Google uses to rank and reward your pay-per-click (PPC) ads. […]
Launching A New Product With Google Ads: What You Should Know
Going are the days of costly PR campaigns, newspaper ads or radio spots. Now, digital marketing has become a great way to spread word on your brand. Let’s start with Google. They control 71 percent of the online market for search engines. That huge market share makes Google Ads the logical choice for advertising. But […]