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Google Ads: A Key Component of a Quality Marketing Campaign

Google Ads A Key Componenet of a Quality Marketing Campaign

About 85% of people search for local businesses online. As a result, businesses can gain 80% more brand awareness with Google paid ads. Traffic through online advertising generates 50% more conversions than organic ads, too.

Using pay-per-click (PPC) advertising can get costly if you lack experience, though. Instead, consider hiring a Boise marketing agency to manage your campaigns.

On the fence about hiring the best marketing agency for your PPC advertising plans? Read on to discover how Google Ads management can boost your business today!

Reach Ideal Customers

Traditional advertising through flyers, billboards, and other forms of print marketing can appear in front of anyone. These consumers aren’t always your ideal customers, though. It’s likely these shoppers don’t have an interest in your offerings.

With Google Ads, you can appear in front of consumers who already want and need your products or services. Reaching your ideal customers will save you time and money. It can also help you generate quality leads.

The best marketing agency won’t go live with your campaigns without learning about your target audience. We’ll take the time to learn about your customers.

We can even create buyer personas based on:

  • Location
  • Age
  • Gender
  • Household income
  • Marital status

With Google Ads, we can specify these targeting parameters at the campaign level. Then, we can create different campaigns for each buyer persona. Personalized campaigns could make your ads more effective.

Personalization can help you connect with customers. Consumers will recognize you and understand their needs. Then, they can click on your ad before converting on your website.

Segmenting your audience into distinct groups can also help you gather more accurate data. Then, you can make stronger improvements to improve your ROI. 

With help from your Boise marketing agency, you can make sure you never miss a customer again. 

Immediate Results

It can take time before your flier, mailer, or magazine ad gains approval for printing. Even then, you’ll have to wait for the materials to get distributed. During that time, you could miss the chance to reach and convert customers.

With Google Ads, you don’t have to wait.

As your marketing agency for business advertising, we can start planning your campaigns right away. Once you approve everything, we can go live with your ads.

Your Google Ads will start reaching customers the day your ads go live.

You can start generating immediate results and begin growing your business without delay.

The ability to go live immediately is beneficial if you want to advertise a sale, new product launch, or leverage the fear of missing out. For example, you can advertise a 24-hour flash sale and put your ads on a timer.

Controlling how long your ads appear can also help you control the costs. 

Attract High-Quality Traffic

Not everyone who visits your website will have an interest in your offerings. If people leave without finding what they need, your bounce rate will increase. A high bounce rate can hurt your organic search engine rankings.

Lower search engine rankings might make it more difficult for other customers to find your business online.

With Google Ads, you can focus on drawing ideal customers for your website. If they linger, your dwell times will increase. Higher dwell times can benefit your rankings. 

When looking for a marketing agency near me, look for advertising agencies that can create remarketing campaigns. A remarketing campaign will display ads in front of people who previously visited your website. Reappearing in front of these customers will help you remain top-of-mind.

You can even display images of the products the consumer viewed on your site in the past. Then, you can draw them back to your site to convert that shopper.

Using pay-per-click advertising could help you generate twice as much traffic as you would through organic search engine optimization. 

Improve Organic Rankings

Remember, generating traffic through Google Ads could help improve the dwell times on your website. Better dwell times will boost your organic search engine rankings.

Google will also start to recognize you’re beginning to generate more traffic. It could boost your organic rankings further as a result. Higher rankings on Google can help you reach more customers. 

You can even use the data from your Google Ads campaigns to determine what keywords to target in your organic blog content. 

More Leads and Sales

Working with a Boise marketing agency can help you find new ways to attract and engage customers. You can direct consumers to dedicated landing pages on your site. These landing pages can educate them about your product, service, or business.

Once they have the information they need, consumers might feel more inclined to convert. Then, they can fill out a form on your landing page.

You can even use Google Ads to create call-only ads. Consumers can call your business straight from your digital ad. You can start generating immediate leads as a result. 

Save Time and Money

With PPC ads, you’ll pay each time someone clicks on one of your digital ads. Without proper targeting parameters, you might appear in front of the wrong consumers. If they begin clicking on your ads without converting, you could blow through your budget.

Meanwhile, you might struggle to reach your ideal customers online.

Learning the Google Ads platform and how to create effective campaigns can take time. Instead of going it alone, consider hiring the best marketing agency around. With our help, we can ensure you begin with effective campaigns.

Instead of wasting time and money, you can generate more leads and sales than ever before. You can improve your ROI and set your business up for lasting growth.

Partnering with the top marketing agency in Idaho will give you access to the experience and expertise you need. 

Start Using Google Ads: Hire a Boise Marketing Agency Today

Don’t miss a chance to reach and appeal to customers who are searching for your offerings. Instead, partner with a Boise marketing agency this year. With the best marketing agency, you can boost your ROI and grow your business.

Set your business up for success with Google Ads today!

Ready to get started? We can’t wait to help.

Contact us today to begin planning your campaigns.