Home Services Marketing Agency

Home Services Marketing That Makes You the First Call.

Whether you’re fixing leaks, trimming hedges, or installing state-of-the-art security systems, your next customer is searching for you online. The question is: are they finding you or your competitors? We help home service businesses.

I’ve had the chance to work with Bear Fox Marketing in a variety of capacities over the last 7 years. They are absolutely incredible to work with and are my go-to for questions related to PPC, SEO, AIO/GEO, and much more. From strategy to execution, they’ve been top-tier.

Travis Franklin

Quality Logic

4.8×
Average ROI per client
1M+
Leads driven for clients
$129M
Client revenue
1,000+
Businesses helped succeed
Real-world results

What We Know About the Home Service Industry

You’re not selling a product—you’re selling trust, expertise, and fast response times. We get it. From busy seasons to emergency service calls, the home service industry runs on speed and reputation.

We work behind the scenes so your team can stay focused on what you do best—delivering outstanding service.

The Importance of SEO and Digital Marketing for Home Services

With more homeowners turning to the internet to find and vet home service providers, having a robust online presence is crucial. SEO for home services ensures that your business ranks highly in search engine results, making it easier for potential customers to find you. Meanwhile, comprehensive digital marketing strategies increase your visibility across various online platforms, from social media to local directories.

We’ve helped

Your customers are finding answers through:

01

HVAC companies fill their appointment calendars

02

Landscapers grow regional visibility

03

Plumbers turn up on top in local search

04

Electricians get seen (and hired)

05

Pest control, painting, cleaning services, and more stand out in crowded markets

- On-Page SEO

Smart SEO for home services that actually works

Generic SEO doesn’t cut it in this space. Our home service SEO playbook is built to reflect how your customers search — and how your competitors lose.

01 Local Service Ads & Google Business Profile

Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street.

Service pages, neighborhood pages, and seasonal articles that answer the exact questions homeowners type into Google.

Schema, internal linking, page speed, and on-page targeting so every page earns its keep in search.

Online Presence

Digital Marketing That Goes Beyond SEO

Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts.

01

Social Media Marketing

Stay top-of-mind in your local community and build trust through targeted campaigns.

02

Email Marketing

Keep your customers in the loop with promotions, updates, and helpful tips.

03

PPC Advertising

Need results now? We manage paid campaigns that drive fast, measurable traffic.

Trades We Serve

We market home service companies across every major trade. Pick yours to see how we help and the results we’ve delivered.

We also work with gutter, siding, garage door, pressure washing, septic, cleaning and other home service companies.

01

HVAC

Fill the schedule with repair and replacement jobs year round.

02

Roofing

Win replacement jobs without shared leads.

03

Plumbing

Win the emergency call and the bigger job after it.

04

Electrical

Book panel upgrades, EV chargers and service calls.

05

Pest Control

06

Landscaping & Lawn Care

07

Windows & Doors

08

Fencing

09

Solar

10

Tree Service

11

Painting

12

Moving

Home Services Results

Signature Roofing logo, roofing in Boise, ID
Signature Roofing ·
Roofing · Boise, ID

Boise Roofing Company Grows Monthly Revenue 4x

4x
increase in monthly revenue
First 3 months
−85%
cost per lead
Month 5
+84%
Google Business Profile calls
First 3 months

Signature Roofing is a trusted Boise roofing company serving homeowners and commercial properties across the Treasure Valley for more than 25 years. They asked Bear Fox to redesign their website and fully manage their Google Ads and SEO to grow lead generation and sales. We completely rebuilt the site and launched robust SEO and Google Ads campaigns in the first three months. The impact was immediate and compounding: a 4X increase in monthly revenue, an 84 percent lift in calls from local SEO, and Google Ads conversions that grew more than 3,000 percent by month five. It is a complete growth story with web, organic, and paid working together.

Web Design · SEO · Google Ads
A&J Fencing logo, fence contractor in Concord, CA
A&J Fencing ·
Fence Contractor · Concord, CA

East Bay Fence Contractor Books $193K in Quoted Jobs in One Month

89
leads at $62 cost per lead
Sept 2026
$193K
in quoted jobs
One month

A&J Fencing is a fence and deck contractor based in Concord, California, serving homeowners across the East Bay. They brought Bear Fox in to manage their Google Ads, Yelp Ads, Meta Ads and SEO with one goal: more qualified estimate requests at a cost that makes sense for a growing contractor. We built campaigns around the fence and deck services that drive the most revenue, kept their local presence active and tracked every lead back to its source. In September 2026 alone, the account delivered 89 leads at a $62 cost per lead and $193,000 in quoted jobs, from a single month of marketing.

Google Ads · Yelp · Meta · SEO
Hyatt Landscaping logo, landscaping in Stanfield, NC
Hyatt Landscaping ·
Landscaping · Stanfield, NC

Stanfield, NC Landscaping Company Grows Organic Leads 500%

+500%
organic form fills
Month 1 to present
+97%
Google Ads conversion rate
Month 3
42x
ROI in a single month
April 2026

Hyatt Landscaping is a family owned company with more than four decades of experience delivering one of a kind landscaping services. They brought Bear Fox in to manage their Google Ads and SEO and grow inbound leads. On the paid side, we launched two service specific landing pages built on conversion best practices and paired them with ongoing optimizations, lifting the conversion rate 97 percent from month one to month three. On the local SEO side, we grew Google Business Profile search views 63 percent year over year and drove more calls and clicks from local search. Organic website form submissions increased 500 percent from month one to present, a major jump in inbound leads across both channels.

Google Ads · SEO
All-Weather Seal logo, window replacement and remodeling in Lowell, MI
All-Weather Seal ·
Windows & Remodeling · Lowell, MI

Lowell, MI Window Replacement Company Hits 7x ROI

7x
ROI
Month 2
6x
ROI
Month 3
0% → 6%
non-brand conversion rate
Month 3

All-Weather Seal of West Michigan is a family owned home remodeling company serving West and Northern Michigan since 1981, specializing in replacement windows, bathroom remodeling, and metal roofing. They asked Bear Fox to fully manage their Google Ads with two clear goals: dominate branded search and drive cost efficient leads on non brand terms, all within strict cost per acquisition targets. We tightened the brand campaign and built a non brand windows campaign from the ground up. By month three, the account was delivering a 6X to 7X ROI. while the new windows campaign scaled from a zero percent to a six percent conversion rate at a sustainable cost. Both campaigns are now hitting target cost per acquisition, and we are scaling spend to bring in even more cost effective leads.

Google Ads
208 Moving logo, moving company in Idaho
208 Moving ·
Moving Company · Idaho

Idaho Moving Company Grows Phone Calls 89%

+89%
phone calls
Month over month
+30%
organic sessions
Year over year
+46%
Google Business Profile traffic
Year over year

208 Moving Company is a veteran owned mover providing local moves across Idaho and long distance moves throughout the continental United States. They partnered with Bear Fox to fully manage their SEO and grow qualified lead volume. We published consistent blog content, tightened technical SEO, optimized their Google Business Profile every month, and built referring domains to strengthen local authority. The payoff showed up where it matters most for a moving company: the phone. Phone calls jumped 89 percent month over month while organic sessions grew 30 percent year over year, driving more estimate requests and booked moves.

SEO

Why us

Why Partner With Bear Fox?

You’re the expert in your business. We’re the team behind the scenes making sure people find it, trust it, and choose it.

We Know Your World

We understand your busy seasons, the questions your customers ask, and how they choose who to hire.

We manage your SEO from top to bottom, so you don’t have to piece it together or guess what’s working.

Our job is to help you grow. And we’ve done it again and again—with the stats to prove it.