Industries › Construction › Remodeling
We help remodelers fill the calendar with kitchen, bath and whole-home projects from homeowners who are ready to invest. And we report on the number that matters most: signed contracts.
Average ROI per client
Leads driven for clients
Client revenue
Businesses helped
Remodeling projects are big, personal decisions. Homeowners take their time, compare a lot of options and only call a few companies. Here’s what remodelers tell us gets in the way.
Lead marketplaces send leads that are shared, unqualified or just looking for a free quote. Remodelers tell us they buy ten leads to book one appointment, and the leads they do close cost far more than they should.
We hear from remodelers who hired a home remodeling SEO company or ad agency and came away with little to show for it. They didn’t own their ad accounts, couldn’t see where the budget went and were promised dozens of leads that never came. Transparency is the first thing they ask for.
Firms that were booked a year out are now booked a few months out. NAHB’s latest remodeling survey says economic uncertainty is making some homeowners hesitant to move forward. Steady, qualified demand is what keeps crews working.
Lower bids with hidden scope make it hard to win on value. Your marketing has to show your work, your process and your reviews before the homeowner ever compares prices.
A remodeler with a handful of Google reviews loses to the one with hundreds, even if the work isn’t as good. Reviews drive map pack rankings and trust.
Sound familiar? Let’s talk about what’s working in your market.
Every engagement starts with research: how many homeowners search for remodeling in your area, what your competitors do and what a realistic return looks like before you spend anything.
We build pages for the projects you want more of, such as kitchen remodels, bathroom remodels, whole-home renovations, additions and basements, plus a page for every city you serve. Content, project galleries and local link building move those pages up so homeowners find you while they research.
Homeowners now ask ChatGPT and Google’s AI Overviews to compare remodelers. We strengthen your website, reviews and listings so AI tools are more likely to recommend you by name. You may hear it called generative engine optimization (GEO) or answer engine optimization (AEO).
We target high-intent searches like “kitchen remodel” and “bathroom remodel near me,” filter out the free-quote crowd with tighter targeting and landing pages that spell out project scope, and track leads through to signed contracts.
Bing users skew older and wealthier, which lines up with homeowners planning big projects. It’s a cost-effective way to reach them.
Remodeling is visual. Facebook and Instagram let us show your finished projects to homeowners in your area before they start searching, and retarget people who visited your site.
Many homeowners compare remodelers on Yelp and Houzz. We manage Yelp Ads and your profile so your work and reviews stand out.
We keep your profile active with project photos, posts and a steady flow of reviews so you rank in the map pack across your service area.
If your site doesn’t show off your work, we can rebuild it with strong project galleries, clear process pages and easy ways to request a consultation.
Remodeling demand stays steady all year, with a bump in October, when homeowners plan projects before the holidays, and another in January as new-year plans take shape. That makes year-round visibility the priority.
Some of the searches we’d target for you, with monthly searches across the US. Your free market analysis shows the numbers for your area.
| Search | US monthly searches |
|---|---|
| bathroom remodel | 102,000 |
| kitchen remodel | 40,000 |
| home remodeling | 32,000 |
| bathroom remodel near me | 24,000 |
| home remodeling near me | 16,000 |
| kitchen remodel near me | 15,000 |
| remodeling contractor | 14,000 |
Welcome Renovation is a one-stop kitchen and bath renovation company that hired Bear Fox to fully manage their Google Ads, with the goal of more leads, better lead quality and more sales. Their ads held a click-through rate above 6.5% from launch. From there, Bear Fox studied competitor positioning, refined buyer personas, mapped the customer journey and A/B tested landing pages and offers. From month one to month six, conversion rate rose 358% and total conversions grew 900%.
All-Weather Seal of West Michigan is a family owned home remodeling company serving West and Northern Michigan since 1981, specializing in replacement windows, bathroom remodeling, and metal roofing. They asked Bear Fox to fully manage their Google Ads with two clear goals: dominate branded search and drive cost efficient leads on non brand terms, all within strict cost per acquisition targets. We tightened the brand campaign and built a non brand windows campaign from the ground up. By month three, the account was delivering a 6X to 7X ROI. while the new windows campaign scaled from a zero percent to a six percent conversion rate at a sustainable cost. Both campaigns are now hitting target cost per acquisition, and we are scaling spend to bring in even more cost effective leads.
Lynch Design + Build is a Churchville, Maryland design-build firm that has delivered custom homes and remodels for over 60 years. They asked Bear Fox to manage their SEO and Google Ads to bring in more qualified remodeling and building leads. We strengthened their service and location pages, tightened their on-page SEO and focused paid search on the high-value projects they want most. Organic visibility grew fast: by month four of SEO, impressions were up 676 percent and clicks were up 315 percent. Over the first four months, qualified SEO leads returned an average of 14X ROI, proof that better visibility turned into real projects.
Austin Remodelers is a design and remodeling firm delivering transparent, high quality renovations, from kitchens and bathrooms to additions, ADUs, and full home remodels. They asked Bear Fox to manage their Meta Ads, Google Ads, and SEO to grow lead generation and booked projects. We built targeted campaigns with compelling creative and optimized, service specific landing pages. Within three months the campaign delivered a 78 percent increase in leads and a 58 percent lower cost per lead. After a strong first year we layered in SEO and Google Ads, and the multi channel approach pushed conversions up 330 percent as the business kept scaling.
We study search demand, competitors and ad costs in your service area.
You see what’s realistic before you commit, based on your average job value and close rate.
SEO, ads, AI search and your Google Business Profile, built around the jobs you want.
We track leads to booked jobs and move budget to what’s working.
Want to see what this would look like for your business? Let’s walk through it together.
Remodeling projects are big tickets. See what two or three more signed projects a month would mean for your revenue.
These are your numbers. In your free market analysis, we’ll show how many leads your market can realistically produce.
Get a Free Remodeling Market AnalysisBy owning the channels homeowners use to research: Google rankings, the map pack, targeted ads and AI answers. Leads that find you directly are exclusive and further along in their decision than shared leads.
It depends on your market, project size and capacity. In your free market analysis, we size the budget from real search demand and ad costs in your area and show you what a realistic return looks like.
We target project-specific searches, use landing pages that set clear expectations about project scope, and track which leads turn into signed contracts so campaigns learn what a good lead looks like.
Yes, when they’re built around your real projects and a clear offer. Meta is great for showing your work to homeowners before they search, and for retargeting people who already visited your site.
Most remodelers see ranking and traffic gains within three to six months. Project galleries and city pages help speed it up.
Yes. Your Google Ads, Meta and other accounts belong to you, and you see the same data we do.
See how many homeowners in your area search for remodeling each month, who’s winning those projects and what it would take to win more. No cost and no commitment.
