Google Ads vs Facebook: Which Is Better?
Every year, businesses in the U.S. spend billions of dollars on digital advertising. In fact, the amount of money businesses spend on digital advertising has even surpassed the amount of money spent on TV advertising! Are you looking to take your digital advertising strategy to the next level? If so, you’ve probably spent some time […]
4 Reasons to Hire a Digital Marketing Agency
So, should you hire in-house or hire an agency? When it comes to digital marketing, it’s a question you want to get right. I’ll admit, as an agency owner myself, I’m a bit biased. But before I was an agency owner, I spent 18 years on the client side in different marketing roles. In that […]
An Online Advertising Insider’s Guide: We Spent $5 Million On Facebook And Google Ads So You Don’t Have To
Where should you place your ad spend dollars for the biggest ROI? It’s the million dollar question keeping you up at night. And while the internet’s deluged in information, finding a simple answer based on experiential data can feel like looking for a needle in a haystack. In the contest between Google Ads and Facebook […]
6 Reasons Why Digital Marketing Works Better Than Traditional Marketing
Great marketing finds and keep customers. But with so many marketing options, it can be difficult for companies to know how to allocate marketing dollars efficiently. Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV. For this reason, marketing is shifting away from traditional […]
Looking to Double Business Stats: Where Do I Start?
Ready for some depressing business stats? More than 50% of small businesses fail within the first four years. The leading cause of small business failure? It’s incompetence followed by unbalanced experience or lack of supervision experience. Whether you’re just launching your business or you’re several years in, you don’t want to become a part of […]
Call Tracking: Not Just for the Big Guys
Ask around to companies big and small and every single one of them is going to tell you that they’re planning to spend more on digital marketing this year. If you’re a small business owner, you might be searching high and low for the tool that gives you a competitive edge against them. It turns […]
Building A Consistent Sales Funnel
When building a new house, it’s important to start with some expertise and a plan. Working with architects, interior designers, and experienced contractors helps to lay the foundation for success. Building a consistent sales funnel is no different. It’s important to use the experts from both inside your organization and out to build a winning […]
Building Your Revenue: What’s Best for You?
Every business owner gets started with big dreams. On top of being your own boss and fulfilling your passion, you envision a great future of success. If your business isn’t hitting those goals, it’s discouraging to say the least. Before you get too frustrated, rest assured that there are plenty of measures you can take. […]
Is Google AdWords Still Relevant?
Google Adwords has been at the forefront of the pay-per-click (PPC) and online advertising for roughly fifteen years. Is it time for new platforms to take the leading role or is Google Adwords still the best platform for you to use? Creating an Adwords ad can be frustrating, so you’ve probably looked at other alternatives. […]
5 Tips for Converting Leads to Sales
Converting a fresh lead into a new client is one of the most rewarding parts of running a business. Hundreds of books have been written on how to convert leads into sales. Here are 6 tips that will not only help you close more often, but also help you be more efficient in your sales […]