If you’re struggling to improve your quality score, have you ever thought about what you could do differently?
Your Google Ads quality score is important because with higher scores come lower cost-per-click (CPC) marketing campaigns. Anyone that has a lower score will need to pay more, which can be aggravating if you’re trying to grow a business or website.
Fortunately, you can do a variety of things to instantly improve your quality score. By having a better understanding of what your customers want, you can start creating ads and websites that will engage them and increase conversions.
Here are 6 ways to start improving your quality score!
1. Understand What Affects Your Quality Score
If you’re trying to improve your quality score, the first thing you must do is understand what affects it. This process doesn’t take much to learn, but it’s crucial because it’ll help you make changes whenever needed.
The only problem with understanding what affects your quality score is that the factors will be different for everyone. The main ones that will affect yours are the click-through rate (CTR), ad relevance, and landing page experience. Monitor these and determine what you can change to improve your quality score.
2. Create Ad Groups for Targeted Campaigns
One of the main issues that many people have when creating ad groups is that they don’t use them in target campaigns. A targeted campaign consists of ad groups that each have unique sets of keywords. This makes it much easier to determine which ads are performing better than others.
When creating ad groups, do not include keywords that aren’t relevant to a group. This will prevent the ads from performing well because users won’t find them if the keywords have nothing to do with the ads. For example, users shouldn’t see fitness-related ads when looking up programming keywords.
Providing that each ad group has its own set of keywords, you can target different groups in your target audience. This is especially helpful to people that want to scale ecommerce companies with a variety of products.
3. Research Keywords
Any time you use keywords, you must know how they perform before you incorporate them into your ads. Keyword research does not require a lot of work because you can track performance within minutes on something like Google Ads Keyword Planner.
As you’re putting together advertisements, you can include keywords that perform the best. This will not only make your advertisements show up more often, but they’ll also help you increase conversion rates because customers will know you’re offering relevant products or services.
You should also consider adding some negative keywords to your ad groups. Negative keywords are those that do not perform well, but they can be used to push away people that aren’t in your target audience. When people search for a negative keyword, your ads will not be shown to them.
4. Create High-Quality Ads
Increase a Google Adwords quality score will require you to create high-quality advertisements. All of your ads should be written well so that they draw customers in without hesitation. You’ll notice that as soon as you create high-quality ads, you’ll gain many more customers.
When Google detects that your ads are performing well, your quality score will increase. Keywords will help, but they shouldn’t be the sole focus because you can include great keywords while having poorly-designed ads.
5. Make Effective Landing Pages
Another factor that will affect your Google quality score is how effective your landing pages are. A landing page is what customers will be redirected to when they click on your advertisements. Creating effective landing pages is crucial because Google wants to see that customers are visiting these pages and interacting with them.
If you have a landing page that turns customers away, your quality score will decrease because Google won’t see it as something useful to customers.
When creating landing pages, you must gain the interest of viewers while getting your point across. Increasing user engagement will increase your quality score, so include things that will keep visitors on your landing page while encouraging them to visit other parts of the site.
6. Use Small Ad Groups
A common misconception that people have when trying to improve their quality score is that they should pack as many keywords as possible into their ad groups. This is not an effective method and it will result in a decrease in your score due to low engagement.
Your ad groups should be small because you can’t fit a plethora of keywords into your advertisements. Using fewer keywords will ensure that your ads perform better because a majority of the keywords will be searched. Keep in mind that the name of the rating is “Quality Score,” not “Quantity Score.”
If you’d like to use more keywords, create a different ad group. However, try to stick between 1 to 10 keywords per group so that the overall percentage of keywords engaged with are higher.
Use These Methods to Improve Your Quality Score Today
After reading this article, you no longer need to ask yourself how to improve your Google or IP quality score. Making effective advertisements and websites can be challenging, but knowing this advice will make the process much easier.
We encourage you to start by looking at your ad groups and landing pages. These are some of the most important things that affect your quality score, so you must ensure that they’re put together in a way that engages customers.
Contact us today so we can help you improve your quality score as quickly as possible.