While SEO has become one of the most talked-about marketing tools in the world, it hasn’t caught on as much as you’d think. Believe it or not, more than half of businesses in the US don’t use SEO at all. Luckily, that means there’s less competition standing in your way from building organic traffic to […]
Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article.
Google Ads is a key component of a well planned digital marketing strategy. Read more about how a Boise marketing agency can benefit your business today.
About 65% of marketers struggle to generate website traffic and leads. In fact, these businesses say both are now their top marketing challenges. Meanwhile, about 80% of new leads never translate into sales. Without a strong marketing strategy, you could fail to appear in front of your ideal customers. You might struggle to draw them […]
Did you know that 64% of consumers are influenced by marketing videos promoted online? The marketing and advertising sector has seen tremendous changes over the last decade. The majority of consumers (70%) prefer researching products and services through high-impact content. Sometimes, you may produce high-quality services or products with a ready market. But you might […]
Did you know that 81% of sales happen after 7 or more interactions? You’ve put in hours, days, and weeks of effort communicating with potential clients. It’s clear you have answered all their questions and understand their needs. And then the worst-case scenario happens: the potential customer decides they don’t want your product or service […]
As the title says, should your company exist? It’s a question not many business owners take the time to ask themselves, but it’s important. There are reasons why businesses exist; what are yours? If you’re not sure what your answer is, or don’t like the one you’ve come to, don’t worry. Today we’re going to […]
Synergy, digital transformation, cloud-based strategy – do you ever hear technology buzzwords and wonder, does the average person even understand this terminology? Companies that throw together impressive-sounding words and phrases could actually be alienating their potential customers. People aren’t likely to invest in something they don’t understand. Afraid your company might fall under this description? […]
By testing your digital marketing assets, you can save a lot of time and money. Not to mention, you can learn what works and replicate your success. Professional digital marketers know the importance of testing. Testing enables you to learn more about your audience, content and operations. Then, you can make more informed decisions. More […]
When we hear the fateful words Darth Vader utters, it is shocking. “Luke…I am your…father…” Over and over again, we ask ourselves, “How is this possible?” How could the evil and corrupt ruler of the galaxy and ultimate Syth lord have helped create the one destined to save it all? Believe it or not, this […]