Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article.
By testing your digital marketing assets, you can save a lot of time and money. Not to mention, you can learn what works and replicate your success. Professional digital marketers know the importance of testing. Testing enables you to learn more about your audience, content and operations. Then, you can make more informed decisions. More […]
Think about the last time you needed to buy something. We’re willing to bet that before you went to the store, you looked for it online. There are 313 million internet users in the United States that do the same thing. With so many people using the internet, having an online presence is an essential […]
Every business owner gets started with big dreams. On top of being your own boss and fulfilling your passion, you envision a great future of success. If your business isn’t hitting those goals, it’s discouraging to say the least. Before you get too frustrated, rest assured that there are plenty of measures you can take. […]
What might be causing poor website conversion and how can you fix it?
Are you on the fence about hiring a content manager? Content managers take charge of all that valuable content you’re putting out there on social media and other digital platforms. The best managers can make sure your content marketing game is on point. Some business owners assume that content is easy to write, however. In […]
Every customer who visits your website is either trying to buy something or solve a problem. It sounds like such a simple concept. But the reality is that there’s nothing simple about guiding customers through content. If your marketing efforts aren’t generating leads and resulting in sales, it isn’t effective. And yet, 63% of companies continue to list […]
If you want something done right, don’t do it yourself. Forget conventional wisdom. You’re not an expert in everything, and the more complex the field, the more you need an expert. While that seems obvious, only 30% of B2B marketers say their organizations are effective at marketing. When it comes to content marketing, you literally […]