Every business owner gets started with big dreams. On top of being your own boss and fulfilling your passion, you envision a great future of success. If your business isn’t hitting those goals, it’s discouraging to say the least.
Before you get too frustrated, rest assured that there are plenty of measures you can take. One of the most common mistakes we see is that companies put too much focus on grassroots marketing and print advertising.
The reality is that the internet is where people go for information today, and that’s where you need to be most visible. Building your digital marketing strategies or rethinking the ones you already have can be the keys to building your revenue. Here’s how.
Building Your Revenue by Taking It Digital
When some business owners hear “digital marketing,” they think of banner ads on websites. In reality, that’s one small aspect of digital marketing. There are far more effective ways to boost your online presence, like these strategies.
Revamp Your SEO
Search engine optimization, or SEO, is one of the most crucial ways to drive web traffic.
SEO is a group of tactics you use to ensure that Google and other search engines see your site as reliable and relevant. That will put you higher in the search results when someone searches for something related to your industry.
There are many ways to improve your SEO. One step is to take a look at your SEO meta tags.
The meta tags are pieces of information that are coded into each page of your website. They include the title and the description users will see when your page comes in in their Google search results.
It’s important to make sure you’re targeting the best keywords in your meta tags. For instance, let’s say you’re running a chain of hardware stores.
Your titles and descriptions should include keywords people would search for if they want to find a hardware store. These could include “hardware store” with your city name, “construction supplies,” and more.
The meta tags are only one aspect of SEO. You also need to include your target keywords in your web content while employing a variety of other tactics. It’s a complex endeavor, which is why so many companies hire an SEO specialist to handle it for them.
Invest in SEM
As crucial as SEO is, it takes time for it to be successful. There’s another way to jump to the top of search results, and it’s called SEM, or search engine marketing.
This refers to the pay-per-click (PPC) ads Google places at the top of each page of search results. You set any budget you want and you pay Google based on how many times people click on your ads.
With SEM, the execution will determine your success. It’s important to find the best keywords so Google shows your ad to true potential customers. It’s also crucial to write your ads well, as this is what encourages users to click on your ad.
Step Up Your Content Marketing
Content marketing is a marketing strategy that focuses on educating rather than direct selling.
For instance, every company should have a blog on their website. Blog posts are opportunities for you to go into more detail about topics in your industry and share helpful information for customers.
Each blog is an SEO opportunity. Then, when people see and read the blog, they’ll get familiar with your company and recognize that you’re an expert in your field. By building their trust, you earn their business.
As you may expect, though, the internet is flooded with content. The trick is posting high-quality, valuable content on a regular basis and publicizing it through social media and other strategies.
Embrace Social Media Marketing
Speaking of social media, that’s another aspect of digital marketing you can’t ignore. The average person spends 116 minutes per day on social media. That’s valuable time when you could be reaching your customers.
Part of social media marketing involves being active. Your business needs to be on Youtube, Facebook, Instagram, and Twitter. You may want to be on other platforms like Snapchat as well depending on your target demographic.
On these various platforms, post at least once or twice per day. Share your own useful content as well as relevant content from other sources. Be sure to spend time interacting with your followers as well.
In addition to posting and interacting, you should consider paid advertising on these platforms as well. If you can target the right users and produce engaging ads, the low cost of social media marketing can lead to huge returns.
Overhaul Your Website
Your company’s website is the core of your digital marketing. It’s your online storefront, and the purpose for all your digital marketing is to bring customers to your site.
If the site doesn’t give a strong impression or if it doesn’t drive conversions, though, you’re missing out. If you haven’t updated your website in a long time, it may be time to redesign your website.
Your website needs to be modern and professional. If it looks cheap and haphazard, customers will assume that your business is cheap and haphazard as well.
Beyond the aesthetics, your website also needs to be easy for customers to use. It should offer useful information to them while also guiding them toward a purchase or conversion.
Getting More From Your Digital Marketing
The field of digital marketing is in a state of constant evolution. Best practices change all new time and new strategies or opportunities appear at the drop of a hat.
For many businesses, the problem isn’t that they don’t have digital marketing. It’s that they made their digital marketing strategy ten years ago and haven’t revisited it since.
If you’re not getting the online conversions you want, it’s time to head back to the drawing table. Our experienced team of digital marketing professionals can help you create a strategy that sticks to your budget while building your revenue.
To get started, reach out to our digital marketing professionals today.