Living at a Cogir community is like living at a resort. It’s not just a quality place to live and retire, it’s a vibrant, active community.
Partnering with Cogir, it was important to communicate that properly through that through all communication: ad copy, imagery, ad campaigns, landing pages, and their website.
Daily management and optimization of their Google Ads campaign was important to make sure the campaign exceeded its goals. The Cogir brand was strong in Canada, but not as strong in the U.S. So it was critical to build awareness for the brand and then convert qualified leads for their senior centers along the Pacific Coast.
We identified key buyers and family influencers for Cogir and so that we could properly move them through the buying decision.
Like with many of our campaigns, we implemented a full-funnel approach, bringing prospects from initial brand awareness, through consideration and purchase. And we tracked results for each of the 12 locations so that we could allocate budget properly to maximize campaign ROI while supporting those locations that had more vacancies to fill.