There are so many marketing terms – analytics, affiliate marketing, SEO, impressions, and influencers. It may just make you want to go back to advertising on blimps or airplane banners. It’s
Facebook is the most popular social networking site. With more than 2 billion monthly active users, there is an ever-growing list of consumers to target. As the site continues to rule
Every customer who visits your website is either trying to buy something or solve a problem. It sounds like such a simple concept. But the reality is that there’s nothing simple
Today’s customers are smarter and savvier than ever about their purchases decisions. Every second, millions of potential customers are flocking to the internet to gather information, read reviews, and check out social
Another year, another race to stay on top of the new year’s trends. Things always seem to be changing in the world of digital marketing, and, like it or not,
Newspapers and magazines are “put to bed”. Television goes off into that fuzzy snow programming in the middle of the night, and most people stream music now rather than twirl
Every business owner knows the value of the internet. Especially when it comes to marketing their business. But where do you start? Pay-per-click advertising is one of the most effective
How do you know you’re getting the results from your marketing that you’re paying for? You have the measure the return on investment (ROI). Your digital marketing ROI will help
Importance of Marketing Performance Reporting With a variety of digital channels, small businesses are in the unique situation where they can significantly boost revenues without heavy expenditures. And one of
