It can often seem like running a small business is an exercise in futility. After all, who can compete with the internet? Oh, wait a minute. You can. If you’re
Tips for Spending Marketing Dollars in Good Times and Bad It’s true, great marketing drives business growth. But how much should a company invest in marketing? And how should that
Do you want to make it on the first page of Google? Who doesn’t? In a digital world saturated with competition, your online presence is one of the most important
Great marketing finds and keep customers. But with so many marketing options, it can be difficult for companies to know how to allocate marketing dollars efficiently. Now more than ever,
Ready for some depressing business stats? More than 50% of small businesses fail within the first four years. The leading cause of small business failure? It’s incompetence followed by unbalanced
Ask around to companies big and small and every single one of them is going to tell you that they’re planning to spend more on digital marketing this year. If
What makes your business special? Do you find that you and your competitors answer this question the same way? If so, your value proposition needs some attention. Lucky for you, we’re
The world of digital marketing is ever-expanding and constantly changing. The tools and strategies that create amazing results one day aren’t guaranteed to work the next. This makes it pretty
Customer Lifetime Value. It doesn’t sound nearly as sexy as the word profit and is certainly not as exciting as a yearly bonus. However, this figure is so critical to your
