Did you know that half of all small businesses don’t have a marketing plan? Do you struggle to create your marketing strategy and then implement it?
If so, then you’re in the right place. Keep reading to learn how working with expert SEO marketing companies can take your marketing and your business to the next level.
Why You Need a Marketing Strategy
Your marketing strategy is your blueprint or guide, that you must follow if you want to succeed in your marketing. Before you begin posting on social media or running paid ads online you must know who your target audience is and how you’ll reach them. Your strategy gives you the path to follow so you can grow and scale your business.
When you start with your strategy you ensure that your efforts are promoting the overall goals of your business. Some more benefits of following a strategy include:
- Saves time and money
- Stay consistent with your message
- Reach your target audience
Your strategy gives you a roadmap for your team to follow as you create content and grow your business. In the beginning, you might have been a team of one so having your strategy in your head might have worked. But as you grow you need to have a central document everyone on your team can follow to ensure consistency and effectiveness within your marketing.
How SEO Marketing Companies Can Grow Your Business
Many business owners get stuck with creating the right strategy that will propel their business forward. Or, they might not have any problem creating their strategy, but they get stuck in the implementation phase. Either way, if you find yourself not moving forward and growing your business with online marketing then you can’t afford to not work with an expert.
If you find yourself in a position where working with a marketing expert makes sense then you might wonder what you can expect. We’ll outline what you can expect when you work with a full-service SEO marketing company.
One of the biggest areas a marketing agency can help you with is crafting and implementing your content marketing strategy. It can be hard to know which platform you should focus on when marketing your company. There are so many different social media platforms as well as video, audio, and written content available to you.
A marketing expert can look at your industry and your target audience then tell you where you should focus your efforts. You can’t afford to spread yourself too thin and you don’t want to waste any more money running ads that don’t convert.
Additionally, a marketing agency can show you the SEO keywords to target in your content marketing. Keyword research is imperative to growing your audience and attracting the right viewers to your website.
Having great content on your website will set you above the competition in your industry. Your content marketing strategy can target the right topics and keywords to attract your ideal audience and build your lead generation strategy.
The second area you can expect to see real results when working with an expert agency is bringing in new qualified leads. Your business must have new leads every day if you want to grow to the next level. And digital marketing is the perfect avenue for building that level of growth.
Every business owner understands the importance of new leads in your business. Without a continual source of new leads, you’ll soon be out of business. That’s where digital marketing can help you fill your funnel every day.
Whether you use social media marketing, content marketing, or influencer marketing your key objective is always to convert that traffic into paying customers. And, as you can see in this case study you don’t need thousands of visitors to your website to generate qualified new leads and grow your business.
Technical Website Audit
If you’ve ever been confused by the technical aspect of your SEO strategy then you’re not alone. That’s why it’s so important to work with a marketing expert that can help you ensure that your on-page SEO is on target.
You can expect to hear from your agency after they audit your website with their initial observations, where you can improve your site, as well as the exact steps you need to take to revamp and upgrade your website.
Thanks to improvements in video conference calls, if this meeting isn’t in person ask to see their screen for the walkthrough of your website. If you’re in person, look at your site together and walk through each page on your site asking for their professional opinion and next tasks.
If you give backend access to your agency they can implement these changes for you. Otherwise, get your task list and convey it to your team members along with a timeline and expectations for completion.
Regular Reports and Transparency
Finally, the last thing you can expect from your agency is receiving regular reports regarding their work and your results. When it comes to marketing, it can be difficult to pinpoint ROI, however, you can still track your numbers.
As a savvy business owner, you know that success doesn’t come overnight. And your marketing plan isn’t any different. However, you can expect to hear from your agency monthly and quarterly with updates on their progress.
The metrics you should see in each progress update include:
- Amount of content they created and published
- Future editorial calendar ideas
- Monthly pageviews and engagement on social media
- New email subscribers
- Progress towards goals
From this information, you can then look at your increase in new sales, customers, or clients. While you might not know exactly how many came from which sources without asking them, you can make general conclusions about how well your new marketing plan is working to grow your business.
Know What to Expect When Marketing
It can be difficult to manage both growing your business and working on your marketing. That’s why many successful business owners choose to work with expert SEO marketing companies. You don’t have to do it alone any longer, invest in your marketing so it can grow your business to the level you’ve always wanted.
If you’re ready to see how your website can be improved to start working for you, then you need to reach out to an expert today. Click here to get your free on-site SEO audit and see where we can take your website and grow your business.