Glen Moore is the Co-Founder and CEO of Bear Fox Marketing, a digital marketing agency that helps home service and manufacturing companies generate qualified leads and measurable revenue growth. With 25 years of marketing experience, he specializes in SEO, paid media, branding, conversion optimization, and growth strategy. Glen leads the agency’s results-focused approach to improving marketing ROI. Under his leadership, Bear Fox Marketing earned a spot on the Inc. 5000 list of fastest-growing private companies in both 2022 and 2023.
Here’s a glimpse of what you’ll learn
- [2:03] Glen Moore’s shift from corporate marketing to building an ROI-focused agency
- [6:32] Why Glen prioritizes revenue, profit margin, and qualified leads over vanity metrics
- [8:19] How the “law of the laser beam” helps small businesses focus limited marketing budgets
- [12:04] Website conversion essentials, from clear messaging and calls to action to heat maps and optimization
- [14:42] What Glen sees changing as SEO evolves alongside AI search and LLM visibility
- [24:08] Glen’s motivation for connecting with fellow business owners, sharing hard-earned lessons, and supporting entrepreneurs
In this episode…
Getting found online is only valuable if that visibility turns into qualified leads and revenue. As AI changes how people search, businesses need SEO strategies that prioritize intent, authority, and conversion. What does it take to stay visible and keep generating real growth?
The answer is to treat SEO and AI visibility as part of a larger lead generation strategy. Glen Moore, an experienced marketing leader, explains how businesses can focus on high-intent searches, create authoritative content, and build service pages designed to convert. Glen also emphasizes choosing a few marketing channels to execute well, forecasting ROI before spending, and using conversion data to improve performance over time. The result is a smarter, more focused approach that connects search visibility directly to qualified leads and measurable revenue.
In this episode of Outsmart & Outgrow, Chad Franzen of Rise25 talks with Glen Moore, Co-Founder and CEO of Bear Fox Marketing, about turning SEO and AI visibility into qualified leads. Glen explains why SEO is evolving rather than disappearing, how focused channel selection improves ROI, and what makes websites more effective at converting traffic. He also shares why human strategy remains essential as AI reshapes search.
Resources mentioned in this episode
Quotable Moments
- “It’s really about… smart and powerful solutions to help drive business growth.”
- “I also really like to work with small companies and help them to thrive.”
- “So you’ve got this high volume of content, but it’s not unique, it’s not authoritative.”
- “It’s going to be supplementing what humans are doing.”
- “As you get older, you just naturally gravitate toward your strengths or your interests.”
Action Steps
- Focus your marketing on fewer channels: Concentrating time and budget on one or two high-potential tactics helps businesses gain traction instead of spreading resources too thin.
- Connect marketing metrics to revenue: Measuring qualified leads, conversions, and ROI provides a clearer picture of whether marketing is actually contributing to business growth.
- Forecast ROI before committing ad spend: Evaluating current market conditions, expected click-through rates, and projected returns helps businesses choose channels with stronger revenue potential.
- Optimize your website for conversion: Clear messaging, strong calls to action, heat maps, and visitor behavior data help turn more website traffic into qualified leads.
- Adapt SEO for AI-driven search: Combining authoritative content, technical SEO, high-intent search themes, and human strategy helps businesses stay visible as search behavior evolves.
Sponsor for this episode…
This episode is brought to you by Bear Fox Marketing — a digital marketing agency helping ambitious businesses get found, attract better leads, and grow with confidence.
Through SEO, AI Search Optimization, content marketing, paid search, social advertising, and local marketing, Bear Fox has helped more than 1,000 home services, HVAC, manufacturing, and technology companies drive qualified traffic and increase their revenue.
Visit bearfoxmarketing.com to learn more and book a free strategy call.
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