Do you have a lot of content you’ve posted in the past? The topics are still relevant and you feel your clients would benefit from it. According to a study done by Hubspot, 76% of their monthly traffic to their blogs came from “old” posts and 92% of monthly blog leads came from “old” posts! The question is, how do you still use this content in a meaningful way?
There are a lot of ways to reutilize your blog content in many different ways. You don’t have to rewrite every word, per-se, but you can add and rearrange your content in different ways. Read on for more details!
Sculpt The Article In A Different ‘Style’
Try a different angle with your article. Maybe right now it is a “how to”. This could easily be switched a pros and cons approach. All you need to do is structure the blog a bit differently and the rest will flow.
Here are a few styles you can repurpose your blog in:
- How – To
- Pros and Cons
You can include the same content and topic you did for your blog a year ago and it will be ten times easier than creating new content.
Adding Infographics or Images
Try adding infographics. An infographic is a still image that aims to communicate data in a visual format. If you include data to back up what you are writing about, people will be more inclined to read it. Infographics can be engaging and eye catching. A good resource to create your own infographics is canva.com. This site is a free resource and comes in handy when you need it.
If you do not want to create an infographic and feel that a still image would fit better, try it out. We are all visual beings and like to have a visual when we are reading about a topic. This could be an aspirational picture that could hint to your product or an image of the warehouse your company is based.
Update Referring Links To Make Sure They Are Still Relevant
Update your own referring links to your site and external links you are linking to. Make sure that they aren’t broken links and that the article you are referring to is up to date. Many things change over the years, and you want to make sure the referring links do not hurt your brand or mislead your customers / clients.
For example, if you are linking to an article not written in the past 5 years, it might not be a good idea. Or maybe a certain technology you were linking to is no longer popular or used.
Try A New Content Form
Don’t restrict yourself to solely writing blogs. Branch out a bit more with these mediums:
- Youtube Video
- Downloadable PDF
- Slide Deck
- Email campaign
- Case study
If you created an article surrounding a certain topic, why not communicate that in a video format? Your ideal lead might not find you via your blogs, but perhaps your Youtube channel.
Or utilize a topic and turn it into a case study with a real life example. This could serve your business a different purpose as it will validate and build trust instead of what it was in its original state.
Search Engine Optimization Benefits
Not only is it wise to reuse your old content, but it helps with your search engine optimization (SEO). Track your content to see which posts are driving the most traffic, and replicate them into another blog post. While targeting the same keywords, you will keep the volume rich blogs up to date and maintain its rankings.
Maintaining your SEO rankings could increase the number of subscribers and, potentially, turn into more conversions for your business.
In today’s SEO days, content is super important. We can help your business’s rankings and assist in content creation. To learn how, visit our site.