Are you the head of your marketing department, responsible for delivering quality leads to your sales department?
If so, then you know that without leads you will be out of business. Take the pressure off your marketing department by creating an automated lead generation process.
Don’t worry if you don’t know what that means or how to do this, we’ve got you covered. Keep reading to learn all about how to attract high-quality leads online for your business.
What Is Lead Generation?
Gone are the days of cold calling and networking events. I know you’re sad, they were such fun sales tactics to implement. Said no one, ever.
Today, savvy customers want information and customer service over deals and phone calls.
Stop trying to run television commercials or buy phone lists. In today’s fast-paced business world, your company needs to be marketing around the clock and across the globe. You can do this online.
So, to grow your leads you need to turn to digital marketing. Online lead generation marketing is the best way for your company to scale your marketing efforts. It will deliver high-quality leads to your sales force and grow your business automatically.
But, what makes a high-quality lead. This is someone interested in your product, who has been warmed up with a nurture sequence and is ready to purchase.
How can you get there? There are several ways, but first, let’s talk strategy.
Lead Generation Strategies
I know you want to jump straight to the tactics section, but stop here for a minute. The tactics are the shiny objects everyone wants to play with at recess. However, when you have a solid strategy in place, you will save time and money in the long run.
A strategy will show everyone on your team the roadmap they can follow that will lead all their decisions. When everyone knows what the end goal is, the daily decisions become easier to make.
Once you nail your lead generation strategies, the tactics become much more fun because you know when you’ve been successful, and when you need to tweak the process.
To create your strategy you need to do five things:
- Determine your why
- Figure out who you want to attract
- Show how you’re different in the marketplace
- What quality and value will you provide
- How will you score your leads once you have them
These five answers will guide you through your lead generation process regardless of which tactic you choose to get you there.
4 Tactics for Generating Quality Leads
Now, for the fun part. Time to make the rubber meat the road and deliver quality leads to grow your sales and scale your business. What makes this fun is that you know where you’re going. You know who you want to attract, and you know what value you add to your industry.
Now, it’s time to put the pieces of the puzzle together. Here are four ways you can attract leads to your business.
1. Inbound Marketing
Content marketing allows you to cast a wide net and find your next prospects. Through search engine optimization you can draw your leads to you by providing quality content that answers their questions. These leads will be higher quality because they’re already looking for the solution, now all you have to do is provide it.
2. PPC Ads
Content marketing can be a long, slow process. Speed that up with pay-per-click advertising. Remember this isn’t throwing spaghetti at the wall with commercials you can’t control. This is precise marketing, showing your PPC ads to a very specific demographic you determined in the strategy section. Deliver only quality leads that meet the established criteria to your sales department to see your conversions increase.
3. Social Media
Social media provides a direct link to 72% of all Americans. Don’t shy away from social media or discard it as only for young people. Everyone is on social media these days, and your company needs to be also.
4. Email Marketing
Don’t let anyone tell you email is dead, because it’s not. Email marketing allows you an exclusive invitation into the living room of your next big client. Most of your social media followers won’t see your next post, however, email still gets opened and allows you to communicate with your prospects. Nurture your leads to see increased conversions every day.
Use these four methods for bringing in top quality leads every day. To grow your business you need to be getting the best ROI, and digital marketing gives you that. If you’re worried about implementing these systems on your own, reach out to an expert for help.
You’re busy running your successful business. An expert can run your marketing and ensure quality leads are finding your business, allowing you to focus on what you do best. Get back to working on your business today and outsource your lead generation instead.
Automate and Systematize for Quality Results
Nothing happens until somebody sells something. But selling doesn’t have to be hard when your sales department is only speaking with warm, quality leads. These are leads who are already qualified by your marketing team and ready to purchase.
Stop chasing cold leads and attending massive networking events with low ROI. Instead, use the value of digital marketing to pull in your prospects with quality content.
Lead generation doesn’t have to be difficult or expensive. When you know who you’re targeting and how you will draw them in you can utilize inbound marketing to the fullest extent to reach your sales lead generation goals.