Case Studies

Marketing Case Studies: Real Results for Home Service, Construction, Manufacturing and SaaS Companies

Real numbers from real clients: see how we’ve grown leads, revenue and ROI for home service, construction, manufacturing and SaaS companies.

4.8×
Average ROI per client
1M+
Leads driven for clients
$129M
Client revenue
1,000+
Businesses helped succeed
Our Clients

Companies we've helped grow

Home Services

Home Service Marketing Case Studies

Home service companies win on speed, trust and local visibility. We help roofing, HVAC, plumbing, fencing, landscaping, remodeling, window and moving companies show up when homeowners search, then turn those searches into booked jobs. Our home service marketing combines local SEO, Google Ads, Google Business Profile management and conversion-focused websites, all tracked to leads and revenue. These case studies show what that looks like for real contractors, from a Boise roofing company to an East Bay fence contractor.

Signature Roofing ·
Roofing · Boise, ID

Boise Roofing Company Grows Monthly Revenue 4x

4x
increase in monthly revenue
First 3 months
−85%
cost per lead
Month 5
+84%
Google Business Profile calls
First 3 months

Signature Roofing is a trusted Boise roofing company serving homeowners and commercial properties across the Treasure Valley for more than 25 years. They asked Bear Fox to redesign their website and fully manage their Google Ads and SEO to grow lead generation and sales. We completely rebuilt the site and launched robust SEO and Google Ads campaigns in the first three months. The impact was immediate and compounding: a 4X increase in monthly revenue, an 84 percent lift in calls from local SEO, and Google Ads conversions that grew more than 3,000 percent by month five. It is a complete growth story with web, organic, and paid working together.

Web Design · SEO · Google Ads
A&J Fencing ·
Fence Contractor · Concord, CA

East Bay Fence Contractor Books $193K in Quoted Jobs in One Month

89
leads at $62 cost per lead
Sept 2026
$193K
in quoted jobs
One month

A&J Fencing is a fence and deck contractor based in Concord, California, serving homeowners across the East Bay. They brought Bear Fox in to manage their Google Ads, Yelp Ads, Meta Ads and SEO with one goal: more qualified estimate requests at a cost that makes sense for a growing contractor. We built campaigns around the fence and deck services that drive the most revenue, kept their local presence active and tracked every lead back to its source. In September 2026 alone, the account delivered 89 leads at a $62 cost per lead and $193,000 in quoted jobs, a full calendar of real projects from one month of marketing.

Google Ads · Yelp · Meta · SEO
Hyatt Landscaping ·
Landscaping · Stanfield, NC

Stanfield, NC Landscaping Company Grows Organic Leads 500%

+500%
organic form fills
Month 1 to present
+97%
Google Ads conversion rate
Month 3
42x
ROI in a single month
April 2026

Hyatt Landscaping is a family owned company with more than four decades of experience delivering one of a kind landscaping services. They brought Bear Fox in to manage their Google Ads and SEO and grow inbound leads. On the paid side, we launched two service specific landing pages built on conversion best practices and paired them with ongoing optimizations, lifting the conversion rate 97 percent from month one to month three. On the local SEO side, we grew Google Business Profile search views 63 percent year over year and drove more calls and clicks from local search. Organic website form submissions increased 500 percent from month one to present, a major jump in inbound leads across both channels.

Google Ads · SEO
All-Weather Seal ·
Windows & Remodeling · Lowell, MI

Lowell, MI Window Replacement Company Hits 7x ROI

7x
ROI
Month 2
6x
ROI
Month 3
0% → 6%
non-brand conversion rate
Month 3

All-Weather Seal of West Michigan is a family owned home remodeling company serving West and Northern Michigan since 1981, specializing in replacement windows, bathroom remodeling, and metal roofing. They asked Bear Fox to fully manage their Google Ads with two clear goals: dominate branded search and drive cost efficient leads on non brand terms, all within strict cost per acquisition targets. We tightened the brand campaign and built a non brand windows campaign from the ground up. By month three, the brand campaign was delivering a 6X to 7X return while the new windows campaign scaled from a zero percent to a six percent conversion rate at a sustainable cost. Both campaigns are now hitting target cost per acquisition, and we are scaling spend to bring in even more cost effective leads.

Google Ads
208 Moving ·
Moving Company · Idaho

Idaho Moving Company Grows Phone Calls 89%

+89%
phone calls
Month over month
+30%
organic sessions
Year over year
+46%
Google Business Profile traffic
Year over year

208 Moving Company is a veteran owned mover providing local moves across Idaho and long distance moves throughout the continental United States. They partnered with Bear Fox to fully manage their SEO and grow qualified lead volume. We published consistent blog content, tightened technical SEO, optimized their Google Business Profile every month, and built referring domains to strengthen local authority. The payoff showed up where it matters most for a moving company: the phone. Phone calls jumped 89 percent month over month while organic sessions grew 30 percent year over year, driving more estimate requests and booked moves.

SEO
Construction

Construction Marketing Case Studies

Construction projects are big decisions, so buyers research before they call. We help design-build firms, custom home builders, remodelers and paving contractors reach those buyers with SEO, Google Ads and Meta campaigns built around high-value projects. Every campaign is measured by qualified leads and closed work, not clicks. These construction marketing case studies show how design-build, custom home builder and paving marketing turned into real projects and measurable ROI.

Lynch Design + Build ·
Design-Build Remodeler · Churchville, MD

Churchville, MD Design-Build Firm Earns 14x ROI on Qualified Leads

14x
average ROI from qualified SEO leads
First 4 months
+676%
organic impressions
SEO month 4
+315%
organic clicks
SEO month 4

Lynch Design + Build is a Churchville, Maryland design-build firm that has delivered custom homes and remodels since 1958. They asked Bear Fox to manage their SEO and Google Ads to bring in more qualified remodeling and building leads. We strengthened their service and location pages, tightened their on-page SEO and focused paid search on the high-value projects they want most. Organic visibility grew fast: by month four of SEO, impressions were up 676 percent and clicks were up 315 percent. Over the first four months, qualified SEO leads returned an average of 14X ROI, proof that better visibility turned into real projects.

SEO · Google Ads
Austin Remodelers ·
Remodeling & ADUs · Austin, TX

Austin Remodeling and ADU Firm Grows Leads 78% With Meta Ads

+78%
leads (Meta Ads)
Month 3
−58%
cost per lead (Meta Ads)
Month 3
+330%
conversions
Month 16

Austin Remodelers is a design and remodeling firm delivering transparent, high quality renovations, from kitchens and bathrooms to additions, ADUs, and full home remodels. They asked Bear Fox to manage their Meta Ads, Google Ads, and SEO to grow lead generation and booked projects. We built targeted campaigns with compelling creative and optimized, service specific landing pages. Within three months the campaign delivered a 78 percent increase in leads and a 58 percent lower cost per lead. After a strong first year we layered in SEO and Google Ads, and the multi channel approach pushed conversions up 330 percent as the business kept scaling.

Meta · Google Ads · SEO
Rinascita Homes ·
Custom Homes & Luxury Remodels · Florida

Florida Custom Home Builder Sees 36x ROI in Month 1

36x
ROI
Month 1
$100K
job closed from the very first lead
Month 1

Rinascita Homes is a Florida luxury home builder and remodeler specializing in custom homes and high-end remodels. They brought Bear Fox in to manage their Google Ads and connect them with homeowners ready to invest in a custom project. We built a focused campaign around their core services, targeted the right buyers in their service area and sent every click to a page built to convert. The results came almost immediately. The very first lead turned into a $100,000 job, and the campaign returned 36X ROI in its first month, a strong start for a builder where a single project can define the year.

Google Ads
Sommerset Paving ·
Asphalt & Concrete Paving · Whitmore Lake, MI

Michigan Paving Contractor Earns 6.3x ROI in Its First Full Month

6.3x
ROI from Google Ads leads
First full month
+53%
Google Business Profile calls
Q3 2026 vs Q3 2025

Sommerset Paving is a trusted Michigan asphalt and concrete paving company delivering lasting results for driveways, parking lots, municipal projects, and more. They partnered with Bear Fox to fully manage their Google Ads and SEO and grow qualified lead generation. We combined strategic keyword selection, precise location targeting, and a streamlined landing page experience to drive measurable results quickly. Within the first full month of Google Ads, the campaign returned 6.3X on ad spend from the leads it generated. It is an early but strong signal of the value the partnership is building.

Google Ads · SEO
Manufacturing

Manufacturing Marketing Case Studies

Industrial and B2B buyers search for specific products, specs and suppliers long before they request a quote. Our manufacturer marketing puts your products in front of those buyers with technical SEO, product-focused content and Google Ads built for qualified, high-intent leads. We track results to quote requests and revenue, not traffic alone. These manufacturing marketing case studies show how industrial and B2B manufacturers grew revenue and organic leads with Bear Fox.

Intrepid Industries ·
Plastics Manufacturer · La Porte, TX

La Porte, TX Plastics Manufacturer Grows SEO Revenue 59%

+59%
SEO revenue
Year over year
5.6x
SEO ROI
Year over year
+34%
Google Ads revenue
YoY, June 2025

Intrepid Industries is a plastics manufacturer based in La Porte, Texas, serving industrial and B2B buyers nationwide. They partnered with Bear Fox to manage their Google Ads and SEO and turn more search traffic into revenue. We focused SEO on the product and industry terms their buyers actually search, improved the pages that drive quote requests and kept their paid campaigns tuned for qualified, high-intent clicks. The work paid off on both channels. SEO revenue grew 59 percent year over year at a 5.6X return, and Google Ads revenue climbed 34 percent year over year as of June 2025.

Google Ads · SEO
Kelly Drums ·
Industrial Containers · New Hope, PA

New Hope, PA Industrial Container Company Hits Record Organic Leads

+36%
organic conversions, all-time high
Month 7
1 → 17
non-brand top-10 keywords
Month 7

Patrick J. Kelly Drums is a family owned industrial container company trusted by businesses across the country for reliable service and environmental responsibility. Already ranking for their branded terms, they partnered with Bear Fox to capture service and general search terms and win new customers, especially as competitors exited the market. We refreshed the website with new copy, photos, metadata, and navigation, optimized their Google Business Profiles, wrote targeted blogs, and built strong backlinks. By month seven, organic conversions hit an all time high, growing 36 percent month over month. The site now ranks 23 keywords in the top 10, including 17 non brand service keywords, up from just one at the start.

SEO
SaaS & Technology

SaaS and Technology Marketing Case Studies

SaaS and B2B technology buyers compare options, read reviews and ask AI tools before they talk to sales. We help software and tech companies generate qualified pipeline with SEO, AI search optimization, Google Ads and LinkedIn campaigns aimed at the decision makers who buy. Every program is measured by form fills, demos and cost per lead. These SaaS and B2B tech lead generation case studies show what that looks like in practice.

Blueshift Cybersecurity ·
Cybersecurity · Fort Myers, FL

Fort Myers Cybersecurity Firm Grows Organic Form Fills 360%

+360%
organic form fills
Month 4
$254 → $162
LinkedIn cost per lead
2024
9 → 16
leads per month
2024

Blueshift Cybersecurity is a Fort Myers, Florida company that delivers AI-powered managed security operations, including SOC, XDR and SIEM services. They asked Bear Fox to manage their SEO and LinkedIn Ads to generate more qualified B2B leads from organizations that need stronger security. We built SEO content around the services their buyers research and refined their LinkedIn targeting to reach decision makers. By month four, organic form fills were up 360 percent. On LinkedIn, cost per lead dropped from $254 to $162 in 2024 while monthly leads grew from 9 to 16, more pipeline for less spend.

SEO · LinkedIn Ads
QualityLogic ·
Software Testing & QA · Boise, ID

Boise Software Testing Company Grows Form Fills From 25 to 42

25 → 42
form fills
Year over year
$17.9K → $32.1K
organic traffic value
[timeframe?]

QualityLogic is a Boise, Idaho software testing and QA company that helps businesses ship reliable, accessible products. They have worked with Bear Fox for years across SEO, Google Ads and AI search optimization, with a focus on bringing in qualified B2B leads from companies that need testing support. We strengthened the content behind their core testing services and kept their search presence growing as buyers moved to AI-powered search. The results show up in the pipeline: form fills grew from 25 to 42 year over year, and the value of their organic traffic rose from $17.9K to $32.1K.

I’ve had the chance to work with Bear Fox Marketing in a variety of capacities over the last 7 years. They are absolutely incredible to work with and are my go-to for questions related to PPC, SEO, AIO/GEO, and much more. From strategy to execution, they’ve been top-tier.

Travis Franklin, QualityLogic
SEO · Google Ads · AI Search
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