Industries › Home Services › Roofing
We help roofing companies get exclusive calls from homeowners ready to replace or repair a roof, through the dry months as well as storm season. Then we track every lead through to the closed job.
Average ROI per client
Leads driven for clients
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A roof is one of the biggest purchases a homeowner makes, and they don’t hand that decision to just anyone. That makes roofing one of the harder trades to market well. Here’s what roofers tell us is getting in the way.
Lead marketplaces sell the same homeowner to several roofers at once. Owners describe it as everybody fishing in the same pool: you race to call first, then compete on price for a job that might not close. It’s expensive and it trains homeowners to shop you.
A big storm can flood the phones, then a dry stretch leaves crews with nothing on the board. Roofing Contractor’s 2026 industry report found roofers couldn’t rely on as much storm-related work as in past years, which puts more weight on steady retail replacement work.
Out-of-town crews show up after a hailstorm, push for fast decisions and big deposits, and leave. Every local roofer pays for that in lost trust. Your marketing has to prove you’re the established, local company that will still be around for the warranty.
Roofers tell us newer companies are taking market share by out-ranking them in the map pack and in AI answers, even with fewer years in business. When a homeowner asks Google or an AI assistant for a roofer, you need to be in the answer.
We hear about SEO work marked complete that never happened, account managers who change every few months and booked appointments homeowners never made. Roofers have been told what they want to hear for years. They want proof.
Sound familiar? Let’s talk about what’s working in your market.
Every engagement starts with research: search demand for roofing in your service area, what competitors are doing, and what a realistic cost per lead and return look like before you spend anything.
We build pages for the work you want more of, like roof replacement, roof repair, metal roofing, commercial roofing and storm damage, plus a page for every city you serve. Content, technical fixes and local link building move those pages up, so the calls they bring in are yours alone, with no cost per click.
Homeowners are asking ChatGPT, Alexa and Google’s AI Overviews for roofer recommendations. BrightLocal’s 2026 survey found 45% of consumers now use AI tools for local recommendations, up from 6% in 2025. We build up what those tools draw from, including your site, reviews and listings, so you’re more likely to be the roofer they name. You may hear it called generative engine optimization (GEO) or answer engine optimization (AEO).
Google Ads and Local Services Ads (LSA) catch homeowners the moment they search “roof replacement” or “roof repair near me.” We focus spend on replacement and high-value repair searches, filter out searches like DIY repair tips and roofing jobs, and scale up fast after storms in your area.
Bing’s audience skews older and more likely to own a home, which is a good match for roof replacement. Clicks often cost less than on Google, too.
Facebook and Instagram let us reach homeowners in your service area before they start searching, with offers like free inspections and financing, and retarget people who visited your site.
Many homeowners check Yelp before they let a roofer on their property. We run Yelp Ads and keep your profile sharp so you hold up well in those comparisons.
A lot of roofing calls start in the map pack. We keep your profile active with project photos, posts and a steady flow of reviews from jobs across every city you cover.
If your site isn’t turning visitors into inspection requests, we can rebuild it with fast load times, project galleries, financing info and clear calls to action.
Roofing demand builds through spring, peaks in July and August and holds up through September, with spikes after storms. We plan budget so you’re visible before the rush and ready to scale when weather hits your area.
Some of the searches we’d target for you, with monthly searches across the US. Your free market analysis shows the numbers for your own service area.
| Search | US monthly searches |
|---|---|
| roof replacement | 110,000 |
| roof repair near me | 82,000 |
| roofers near me | 66,000 |
| roof repair | 59,000 |
| roofing contractor | 56,000 |
| roofing company | 45,000 |
| roof leak repair | 24,000 |
Rebel Roofing serves homeowners across the Boise area. Before Bear Fox, they were paying about $1,000 per lead and closing 7 to 10 jobs a month. Bear Fox took over their SEO, Google Ads, Meta Ads and Yelp Ads and rebuilt the strategy around higher-intent searches and better targeting. By May 2026, cost per lead had dropped to $700, closed jobs had grown to 15 a month and monthly revenue had reached $200,000.
Sentry Roofing & Solar is a New Hampshire roofing company that also installs solar. Bear Fox rebuilt their website and manages their SEO and Google Ads. New city pages for Laconia, Manchester and Concord, plus ongoing link building, pushed core terms like “roof repair” onto page one. In September 2026, organic leads doubled from 16 to 33 and estimate requests climbed from 14 to 27, while the number of searches they rank for on page one grew 80%. On Google Ads, branded search produced 15 leads at about $31 each.
Signature Roofing is a trusted Boise roofing company serving homeowners and commercial properties across the Treasure Valley for more than 25 years. They asked Bear Fox to redesign their website and fully manage their Google Ads and SEO to grow lead generation and sales. We completely rebuilt the site and launched robust SEO and Google Ads campaigns in the first three months. The impact was immediate and compounding: a 4X increase in monthly revenue, an 84 percent lift in calls from local SEO, and Google Ads conversions that grew more than 3,000 percent by month five. It is a complete growth story with web, organic, and paid working together.
We study search demand, competitors and ad costs in your service area.
You see what’s realistic before you commit, based on your average job value and close rate.
SEO, ads, AI search and your Google Business Profile, built around the jobs you want.
We track leads to booked jobs and move budget to what’s working.
Want to see what this would look like for your business? Let’s walk through it together.
Roofing jobs are big tickets. See what a few more closed jobs a month would add up to.
These are your numbers. In your free market analysis, we’ll show how many leads your market can realistically produce.
Get a Free Roofing Market AnalysisBy owning the channels homeowners use to find roofers: Google rankings, the map pack, Google Ads, Local Services Ads and AI answers. Those leads come to you alone, so you’re not racing four other companies to the phone.
It depends on your market, average job value and how many crews you need to keep busy. In your free market analysis, we size the budget from real search demand and ad costs in your service area and show you a realistic return before you commit.
Yes. Roofing searches are high value and local, so ranking in the map pack and organic results for your cities brings in exclusive calls month after month. Most roofers start to see movement in three to six months, and competitive metros can take longer.
Yes. We build pages and campaigns around replacement searches and run them year round, so you’re not depending on the next storm to fill the schedule.
They can be one of the best sources of roofing calls because they sit at the very top of Google. Results depend heavily on reviews, response time and your service area, which we manage alongside your other channels.
AI tools pull from your website, reviews, Google Business Profile and listings across the web. We strengthen all of those so AI tools have more reason to recommend you.
See how many homeowners in your area are searching for a roofer, who’s winning those jobs today and what it takes to win more of them. No cost and no commitment.
