Industries › Home Services › HVAC
We help heating and cooling companies win the calls that matter: emergency repairs, system replacements and maintenance plans. We measure success in booked jobs, not clicks.
Average ROI per client
Leads driven for clients
Client revenue
Businesses helped
Most HVAC owners we talk to will outwork anybody. What they can’t control is which calls come in. Here’s what we hear on almost every discovery call.
Lead marketplaces sell the same homeowner to several of your competitors, often before you can even pick up the phone. Owners tell us they spend thousands a month on leads that turn into price shoppers and tire kickers. You end up competing on price for a job you were never likely to win.
A schedule full of $150 maintenance calls keeps techs busy but keeps the average ticket low. The money in HVAC is in system replacements, new installs and service agreements, and generic marketing rarely goes after those searches on purpose.
Demand spikes in the first heat wave and the first cold snap, then drops off. Without a plan for spring and fall, you either overspend in peak season or go quiet when you need calls the most.
Private equity backed rollups are buying HVAC companies across the country, and they bring big marketing budgets with them. Most independent shops can’t outspend them, but they can out-market them in their own service area.
The story is usually the same: the reports stop coming, nobody can say where the leads came from, and the agency asks for more budget anyway. If you can’t see cost per booked job, you can’t make good decisions.
Sound familiar? Let’s talk about what’s working in your market.
We start with research on your market: how many homeowners search for HVAC services in your area, what competitors spend, and what a realistic return looks like before you spend a dollar. Then we build the mix of channels that fits your goals and your season.
We build service pages for the jobs you want more of, such as AC repair, furnace replacement, heat pump installation and ductless mini splits, plus location pages for every city you serve. Technical fixes, content and local link building help those pages climb, so you show up in organic results without paying for every click.
Homeowners now ask ChatGPT, Google’s AI Overviews and other AI tools which HVAC company to call. In one 2026 homeowner survey, 37% said they’d use AI tools to research an HVAC contractor. We work on your site, reviews and listings so those AI answers are more likely to mention you by name. You’ll also hear this called generative engine optimization (GEO) or answer engine optimization (AEO). Different labels, same goal.
Google Ads and Local Services Ads (LSA) put you at the top of the page the moment someone’s AC quits. We build campaigns around high-intent searches like “ac repair near me” and “furnace replacement,” shift budget between cooling and heating as the season turns, and track every call and form to the jobs it booked.
Microsoft’s search audience skews older and higher-income, which lines up well with homeowners who replace systems. Clicks are often cheaper than on Google, so it’s a good way to stretch your budget.
Facebook and Instagram ads work best for HVAC when they push a clear offer: tune-up specials before the season, financing on new systems, or maintenance plans. We use them to build demand and retarget people who visited your site but didn’t call.
In many markets, homeowners still check Yelp before they call. We manage your Yelp Ads and profile so you’re easy to find and easy to trust when they do.
For many HVAC companies, the Google Business Profile is where a large share of calls start. We keep yours active with posts, photos, services and a steady flow of reviews to help you show up in the map pack across your service area.
If your website is costing you calls, we can rebuild it with fast load times, clear service pages and click-to-call buttons that turn visitors into booked jobs.
HVAC demand follows the weather. Searches climb with the first heat wave, peak in July and soften through fall and winter. We plan budget and content around that curve so you’re visible before the rush, not after it.
These are some of the searches we’d target for you. Numbers are monthly searches across the US. In your free market analysis, we pull the exact numbers for your city and service area.
| Search | US monthly searches |
|---|---|
| furnace repair | 227,000 |
| ac repair | 224,000 |
| furnace repair near me | 132,000 |
| hvac repair | 125,000 |
| ac repair near me | 120,000 |
| hvac installation | 95,000 |
| furnace replacement | 79,000 |
American Air, Plumbing & Electric provides heating, cooling, plumbing and electrical service to homeowners and businesses across Brevard County, Florida. They brought in Bear Fox to manage their SEO, Google Ads and Yelp Ads with one goal: more high-quality calls that turn into booked jobs. Bear Fox refreshed their on-page content, launched keyword-focused service pages, built authoritative backlinks and kept their Google Business Profile active with regular posts and reviews. By month six, organic conversions were up 64% over month one and Google Business Profile search views had more than doubled year over year. Their review count keeps climbing too, with 33 new reviews in September 2026 alone.
Baker Home Energy helps San Diego homeowners with heating, cooling and home energy upgrades. Bear Fox manages their SEO, Google Ads and Meta Ads with a focus on turning more searches into booked consultations. In September 2026, their Google Ads conversion rate reached 18.1%, phone calls rose 55% over August, and branded search leads came in at about $16 each. Organic search kept building too, with organic leads up 17% in the first half of October compared with the same stretch of September.
Binsky Home Service is a multi-trade home services company serving New Jersey and Pennsylvania with heating, cooling, plumbing and electrical work. Bear Fox manages their SEO, Google Ads, Meta Ads and Microsoft Ads, with job data from ServiceTitan fed back into Google Ads so campaigns optimize toward completed jobs instead of raw call volume. As campaigns shifted to heating in the fall of 2026, booked and completed jobs from Google Ads jumped from 190 to 344 in the 28 days ending Oct 18 compared with the 28 days before, and calls from the website rose 82%. Organic sessions were up 20% year over year.
We study search demand, competitors and ad costs in your service area.
You see what’s realistic before you commit, based on your average job value and close rate.
SEO, ads, AI search and your Google Business Profile, built around the jobs you want.
We track leads to booked jobs and move budget to what’s working.
Want to see what this would look like for your business? Let’s walk through it together.
Plug in your numbers to see what 10 more leads a month could mean for your shop.
These are your numbers. In your free market analysis, we’ll show how many leads your market can realistically produce.
Get a Free HVAC Market AnalysisIt depends on your market, your goals and your average job value. A company chasing system replacements in a competitive metro needs a different budget than a two-truck shop in a smaller town. In your free market analysis, we size the budget from real search demand and ad costs in your area, then show you what a realistic return looks like.
Most HVAC companies need both. Google Ads and Local Services Ads bring in calls right away and let you turn volume up in peak season. SEO builds rankings that keep producing calls without a cost per click. We usually lead with ads for faster calls, then lean on SEO to bring your cost per job down over time.
Most clients start seeing ranking and traffic gains within three to six months, with bigger gains after that. Competitive cities and terms take longer. We report progress every month so you can see the movement.
Target them on purpose. We build campaigns and pages around replacement and installation searches, use offers like financing to help those buyers commit, and track which leads become high-ticket jobs so the budget follows them.
Yes. Many of our clients are multi-trade, and we build campaigns for each service line so the budget goes where your margins are best.
It’s improving the odds that tools like ChatGPT and Google’s AI Overviews recommend your company when homeowners ask who to call. We strengthen the signals those tools rely on: your website content, reviews, Google Business Profile and listings across the web.
See how many homeowners in your area are searching for HVAC services, who’s winning those calls today and what it would take to win more of them. No cost and no commitment.
