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6 Awesome Link Building Tactics and How to Measure Your ROI on Them

Link building tactics are an important part of SEO. Here are some great ones you should be trying along with some ways to see if they’re working …or not

It shouldn’t come as a surprise by now that link building plays a crucial role in getting better organic SEO results.

Links are one of the biggest factors in ranking higher in search engine results. Which means if you want your content to come out on top, you need backlinks.

But how do you get more links when it seems like everybody and their brother is out there begging for them?

Let’s take a look at 6 of the best link building tactics and how you can put them to use for you this year. 

1) Keep an Eye Out for Broken Links

Looking out for broken links in your industry’s most popular blog posts is a link building tactic that has been around for awhile and for good reason.

It’s super simple and still works like a charm!

All that’s required is using a tool like Check My Links to find broken links in the big blog posts related to your field.

When you find one, send an email to the blogger to let that person know about the issue– and offer to replace the broken link with a link to one of your own articles.

2) Mention Industry Influencers

One of the best ways to get backlinks to your content is by reaching out to influencers in your industry.

You’ll be asking them for their advice or opinion on the topic of your article and offering them a chance to be featured with a link to their site.

And in exchange, they will link back to your content, gaining both of you a chance to get another link out there and impress Google with your authoritative content.

Just be sure that your article is high-quality before approaching any influencers. If they think your content is less than top-notch, they most likely won’t want their name attached to it.

3) Become a Guest Blogger

Next on our list of easy and effective link building tactics is guest blogging, which can be one of the most powerful techniques for driving traffic to your site.

You can think of acting as a guest blogger as a promotion tactic that’s practically free. It won’t cost you anything out of pocket but you will need to invest your time and effort.

You’ll be writing an awesome article for another blogger in your industry, which allows that blogger to get great content at no cost to them, and gives you a chance to get another valuable link back to your site.

After all, content is still king, and that’s especially true when it’s relevant, insightful, and focused on helping your readers.

Test it.

4) Bait for Links with Infographics

Infographics are one of the best-performing types of content online, thanks to the fact that they are 3 times more likely to be shared– and people love that they don’t take a ton of time to digest.

If you’re looking to add some viral content to your link building tactics, you can’t pass up on making good use of infographics.

And the great news is that you don’t even have to hire a pricey designer to create them for you!

Head on over to Venngage, sign up for a free account, and use their infographic templates to craft some engaging visual content in minutes.

5) Get Social with Content Sharing

Sharing your content with your social network and including links to your site on your social media profiles can be a great way to build links.

Just make sure that you are sharing only high-quality content that is relevant to your social network audience. And, make sure that you’re posting to the most popular networks in your industry.

Don’t be afraid to share the same links on your social platforms more than once and make sure that you’re sharing it with any and all of your networks that could benefit from your content.

6) Use YouTube to Claim More Links

Video has rapidly become one of the most popular forms of online content in recent years and it doesn’t look like that trend is going away anytime soon.

Be sure to make good use of your self-hosted video content by sharing it with your social network on Facebook or Twitter.

And make sure that you’re getting backlinks from your YouTube content!

Check the traffic sources in your YouTube Analytics account to find sites that have embedded your videos, then reach out to them to request a link back to your website.

How to Measure Your Link Building Efforts

If getting results-driven SEO is what you’re after, you’re going to want to make sure that your link building tactic has high ROI, right?

This is especially true after putting so much time and effort into creating those backlinks!

Unfortunately, finding out if your link building tactics have been paying off isn’t as simple as pasting some code into place or checking a convenient dashboard.

Put in a bit of effort however–and you can come up with a good picture of what your ROI is for all of that link building you’ve been doing. Here’s how:

Keep an eye on the search engine results pages (SERPs) to see how you are ranking for your top keywords and phrases. If you’ve been spending your time solely on link building, then any jump in rank is most likely coming from backlinks.

Track your traffic with Google Analytics so you can see exactly where visitors are coming from. You will be able to review your main traffic sources and identify how much can be attributed to your link building campaign.

Follow-up on your social sharing efforts by looking at the “Social” traffic sources area inside of Google Analytics. Depending upon which social networks you use, you may also want to look into some of the available platform-specific social media tracking tools.

Get More ROI on Link Building Tactics

Bear Fox Marketing wants to help you stoke the flames of your SEO.

If you’re ready to take your content marketing to the next level, contact us today.

We’ll help you get the big link building return on investment that you’re after!