Making a passive profit is the dream of many business owners. And one great way to achieve this is by creating an evergreen sales funnel (ESF).
This process can be a little unfamiliar if you’ve never experienced it, but don’t worry! In fact, if you don’t know what you’re doing, you might as well not do it. An evergreen sales funnel must follow some sort of effective formula.
In this blog post, we will walk you through everything you need to know about building an evergreen sales funnel. We’ll start with a definition of what this process entails, and then move on to the steps you need to take to create your own funnel.
So keep reading and get ready to learn more about the marketing tools, email sales, and much more in relevance to the ESF.
What Is An Evergreen Sales Funnel?
An evergreen sales funnel is a system that allows you to sell a product or service on autopilot.
This means that once you have set up your funnel, you can continue to make sales even while you’re sleeping! In order to build an evergreen sales funnel, there are a few steps you need to take.
First, you need to choose a product or service that you want to sell. Next, you need to create a sales page for this product or service. Once your sales page is live, it’s time to start driving traffic to it.
You can do this through paid advertising, social media, email marketing, or even by creating blog content that leads back to your sales page. Once people start arriving at your page, it’s time to start making sales!
The Pros & Cons of An Evergreen Sales Funnel
Now that we’ve gone over what an evergreen sales funnel is and how to create one, let’s talk about the pros and cons of this type of system. On the plus side, evergreen sales funnels are a great way to make passive income.
Once you have set up your funnel and start driving traffic to it, you can continue to make sales even while you’re not actively working on your business.
This type of system also allows you to sell products or services 24/seven, which means you can make money while you sleep! However, there are also a few downsides to consider before creating an evergreen sales funnel.
First, it takes time and effort to set up a funnel that converts well. If you’re not willing to put in the work upfront, then an evergreen sales funnel may not be right for you.
Additionally, evergreen sales funnels require ongoing maintenance and optimization. As your business grows, you’ll need to continuously tweak your funnel to ensure that it’s still converting at a high rate.
If you’re not prepared to do this ongoing work, then an evergreen sales funnel may not be the best option for you.
How Does An Evergreen Sales Funnel Differ From Other Sales Funnel Types?
Now that we’ve gone over what an evergreen sales funnel is, you might be wondering how it differs from other types of sales funnels. The biggest difference is that an evergreen funnel is designed to continue making sales even when you’re not actively working on it.
This means that once you have set up your funnel and driven traffic to it, you can sit back and relax while the sales come in! Other types of sales funnels require you to continue working on them in order to keep the sales coming in.
For example, a product launch funnel is only active for a short period of time around the launch of a new product. Once the launch is over, the funnel is no longer active and you will need to create a new one if you want to continue making sales.
Why Would I Want To Build An Evergreen Sales Funnel?
There are a few reasons why you might want to build an evergreen sales funnel. The first reason is that it can help you make passive income.
This means that you can continue to make sales even when you’re not actively working on your business. This can be a great way to make some extra money or to support yourself while you’re working on other projects.
The second reason is that an evergreen funnel can help you build credibility and trust with your audience. If you’re able to show that you’re consistently making sales, even while you’re not actively promoting your products or services, it will help build trust with potential customers.
They’ll see that you have a proven system for making sales, and they’ll be more likely to buy from you in the future.
Are Evergreen Sales Funnels Good for Courses?
If you’re selling an online course, then an evergreen sales funnel can be a great way to sell it. This is because people will often need time to go through the material and complete the course.
By having an evergreen sales funnel in place, you can make sure that people have access to your course even if they don’t buy it right away.
Furthermore, an evergreen sales funnel can help you continue to make sales even after the launch of your course. This is because people will often need a reminder or two before they actually purchase your course.
By having an evergreen funnel in place, you can make sure that people have multiple chances to buy your course, even if they don’t do it right away.
What Else Are Evergreen Sales Funnels Good for?
Evergreen sales funnels can be used for a variety of products and services. If you have a product that people need time to use or consume, then an evergreen funnel can be a great way to sell it.
This is because people will often need to use the product multiple times before they make a decision about whether or not they want to buy it. For example, if you’re selling skincare products, people will often need to use them for a few weeks before they decide whether or not they want to purchase them.
Additionally, evergreen sales funnels can be used for services that require ongoing payments. For example, if you’re selling a monthly subscription service, then an evergreen funnel can help you continue to make sales even after people have signed up for your service.
This is because people will often need to use the service for a few months before they decide whether or not they want to continue paying for it. By having an evergreen funnel in place, you can make sure that people have multiple chances to sign up for your service, even if they don’t do it right away.
Key Components for An Evergreen Sales Funnel
An evergreen sales funnel can be innovated in hundreds of ways, but it’s the tested and proven components that make them work. Now that we’ve gone over what an evergreen sales funnel is, let’s talk about some of the key components you’ll need to create one.
The Sales Page
As we mentioned before, your evergreen sales funnel will need a sales page. This is the page where you will actually make your offer and sell your product or service. Your sales page should be designed to convert visitors into buyers, so make sure it’s clear, concise, and persuasive.
Each sales page should consist of the following elements:
- A headline that grabs attention
- A subheading that explains what the offer is
- An opt-in form to capture leads
- A sales video or audio to explain the offer
- Social proof to show that others have purchased the product or service
- A clear call to action telling people what they need to do next
The Thank You Page
Once a visitor has made a purchase, they will be redirected to a thank you page. This is an important step in the process, as it allows you to upsell other products or services, or even collect email addresses for future marketing efforts.
Each Thank You page should consist of the following elements:
- A headline thanking the customer for their purchase
- An upsell offer for another product or service
- A down-sell offer for a cheaper product or service
- An email opt-in form to capture leads
By including these key components, you can be sure that your evergreen sales funnel is set up for success.
The Order Form
In order to take orders and payments, you’ll need an order form. This can be a simple form that collects basic information like name and address, or a more complex form that includes additional fields for things like custom orders.
Each order form should consist of the following elements:
- A headline that tells people what they’re ordering
- A form to collect customer information
- A payment gateway to process payments
- A thank you message for completing the order
The Payment Processor
In order to actually receive payments, you’ll need a payment processor. There are many different options available, so do some research to find the one that best suits your needs.
Each payment processor should be able to do the following:
- Process credit card payments
- Process PayPal payments
- Send automatic receipts
- Issue refunds
By having a payment processor in place, you can be sure that your evergreen sales funnel is ready to take orders and process payments. Now that we’ve gone over the key components of an evergreen sales funnel, let’s talk about how to actually set one up.
Creating Your Evergreen Sales Funnel
Building your own evergreen sales funnel doesn’t have to be complicated or expensive. In fact, with a little time and effort, you can have everything up and running in no time! Here’s what you need to do:
Step One: Choose Your Product or Service
The first step is to choose the product or service that you want to sell. This can be anything from a physical product to an online course. Just make sure it’s something that people actually want to buy!
When you have selected your product, you need to optimize its presentation for the web. This means creating high-quality images and videos and writing persuasive product descriptions.
If you’re not sure how to do this, there are plenty of resources available online. Just do a quick search and you’ll find everything you need.
Step Two: Create Your Sales Page
Once you’ve chosen your product, it’s time to create your sales page. Remember, your goal is to convert visitors into buyers, so make sure your page is clear, concise, and persuasive.
Your page should consist of several key elements, including:
• A headline that grabs attention
• A subheading that explains what your product is
• An eye-catching image or video
• A clear and concise description of your product or service
• Testimonials from satisfied customers
• A strong call to action
Step Three: Drive Traffic To Your Page
Now it’s time to start driving traffic to your page. You can do this through paid advertising, social media, email marketing, or even by creating blog content that leads back to your sales page.
To be more specific, traffic can be driven by :
Paid Advertising: You can use paid methods such as Google AdWords or Facebook Ads to drive traffic to your sales page.
Social Media: Use social media platforms such as Twitter, Instagram, or Snapchat to share your sales page with potential customers.
Email Marketing: Send out emails to your list of subscribers, directing them to your sales page.
Content Marketing: Create blog posts, videos, or other types of content that lead back to your sales page.
Step Four: Optimize Your Sales Page
Once you start getting traffic to your page, it’s important to track your conversions and optimize your page accordingly. This will help you ensure that you’re making the most sales possible!
In order to optimize your sales page, you can utilize certain modalities, such as:
A/B Testing: This involves testing different elements of your page to see which ones convert the best.
Analytics: Use Google Analytics or another similar platform to track your page views, unique visitors, and conversion rate.
Customer Feedback: Ask your customers what they liked and didn’t like about your page. This can be done through surveys or customer interviews.
By following these steps, you’ll be well on your way to building a successful evergreen sales funnel! Just remember to keep track of your progress and optimize your page as you go. With a little time and effort, you’ll be generating passive income in no time!
How to Increase Conversions On An Evergreen Sales Funnel?
Now that we’ve gone over the basics of setting up an evergreen sales funnel, let’s talk about how to increase conversions. After all, the whole point of an evergreen sales funnel is to generate leads and make sales! There are a few key things you can do to increase conversions on your page, including:
Offering A Free Gift
Offering a free gift is a great way to increase conversions. This could be anything from a free e-book to a discount on your product.
In order to ensure your free gift works, you need to make sure it’s relevant to your product and that it provides value to the customer.
If you can offer a free gift that does both of these things, you’ll be more likely to convert visitors into buyers!
Creating Scarcity
Creating scarcity is another effective way to increase conversions. You can do this by offering a limited-time discount or by only making a certain number of products available.
The best way to enable scarcity is by using an evergreen timer. This is a countdown timer that creates a sense of urgency and encourages people to buy your product before it’s too late!
On the opposite end, having an extensive supply is a good way to create scarcity in the first place. You create the illusion of abundance in the past and present the idea that your stock is finally running out of supply.
Using FOMO
FOMO, or the fear of missing out, is a powerful psychological trigger. You can use this to your advantage by creating a sense of urgency on your page.
FOMO can be optimized by using an evergreen timer, as well as by adding scarcity and urgency-inducing copy to your page. Moreover, social proof can also be used to increase FOMO.
By offering a free gift, creating scarcity, and using FOMO, you’ll be able to increase conversions on your evergreen sales funnel! Just remember to test different elements on your page to see what works best for your business.
The Most Common Mistakes Made When Creating An Evergreen Sales Funnel
Now that we’ve gone over how to create an evergreen sales funnel, let’s talk about some of the most common mistakes people make. By avoiding these mistakes, you’ll be able to set up a successful funnel that generates leads and sales on autopilot!
One of the most common mistakes is not having a clear offer. Your offer needs to be clear and concise, otherwise, people won’t know what they’re getting when they sign up for your list.
Another mistake is not segmenting your audience. This is important because it allows you to send targeted content to different groups of people.
Not nurturing your leads is another mistake that’s often made. Just because someone signs up for your list doesn’t mean they’re ready to buy your product.
You need to nurture them by sending them valuable content that builds trust and credibility. Only then will they be ready to make a purchase!
Finally, not optimizing your page for conversions is a mistake that can cost you a lot of money. You need to make sure your page is designed in a way that’s conducive to conversion.
This means having a strong headline, compelling copy, an attractive offer, and an easy-to-use form. If your page isn’t optimized, you’ll likely see a low conversion rate, which means fewer leads and sales.
Should You Hire a Specialist to Help You Creating An Evergreen Sales Funnel?
Now that you know the ins and outs of evergreen sales funnels, you may be wondering if you should hire a specialist to help you set one up.
The answer is it depends. If you have the time and resources to do it yourself, then you can certainly go that route. However, if you don’t have the time or knowledge to set up a funnel on your own, then hiring a specialist may be the best option for you.
When hiring a specialist, there are a few things you need to keep in mind. First, make sure they have experience setting up evergreen sales funnels. Second, ask to see examples of their work.
Furthermore, you’ll want to make sure they’re familiar with the platform you’re using to set up your funnel. And finally, be sure to ask about their pricing.
Hiring a specialist to help you set up an evergreen sales funnel can be a great way to save time and ensure your funnel is set up correctly. However, it’s important to do your research before hiring someone!
Evergreen Sales Funnel Done Right
An evergreen sales funnel is a great way to generate leads and make sales passively.
By following the steps outlined in this article, you’ll be well on your way to building a successful evergreen sales funnel of your own! Just remember to track your progress and optimize your page as you go.
If you have any questions or comments, feel free to get in touch with us so that we can help you build your evergreen sales funnel ASAP.