Digital Marketing vs. Traditional Marketing: Which One Should You Use?
Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article.
Missing Your Shot? Three Common Pitfalls With Your Lead Generation Campaign
According to a recent survey of 750 executive decision-makers, nearly 60% cited lead generation as a key issue that their company faces. Can you say the same thing? If you’re nodding your head in agreement, you could be investing valuable marketing dollars in a strategy that just isn’t working. A successful lead generation campaign has […]
Improve Your Lead Generation: How to Attract High Quality Leads Online
Are you the head of your marketing department, responsible for delivering quality leads to your sales department? If so, then you know that without leads you will be out of business. Take the pressure off your marketing department by creating an automated lead generation process. Don’t worry if you don’t know what that means or […]
Who is My Ideal Customer and How Do I Reach Them?
Have you ever received an advertisement in the mail and wondered why the business wasted their money sending it to you? What about the countless ads you see when you’re online checking your email or catching up with friends on social media? It seems as if some business owners hope if they put an ad […]