Black Friday Emails – How to have success with email!
Black Friday & Cyber Monday are just around the corner. Stores are busting out wreaths and bows, Santa is getting ready to make the rounds at the shopping malls, and there’s a faint chill in the air. It’s coming. The holidays are coming…and so are a lot of emails. Last year, retailers sent 55.4% more […]
Our 3 Favorite Email Sequences
Email marketing is a highly effective tactic to reach current and potential customers. The average return on investment (ROI) of email marketing is $42 for every dollar spent. Customers spend a large portion of their day in their inboxes and it’s a great way to directly connect with them. With that in mind, marketers need […]
Nurturing Your Customers With An Email Campaign (Where Should You Start?)
Driving traffic to your website is excellent, but when only 4% of visitors are ready to buy, it can be challenging to convert them to customers. Email marketing is remarkably effective when done well—it generates a whopping $38 for every $1 spent. An effective email campaign can not only help nurture leads, but it can […]