SEO vs SEM: What Are the Key Differences?

seo vs sem.jpeg

As you build up your business, you may be looking for ways to grab more customers. Of course, in this day and age, everything is done digitally. As you come across terms like SEO and SEM, it may be confusing to decipher everything and decide what’s the best strategy for your business. So for your […]

Prioritize to Optimize: How to Optimize Content for SEO Strategy

content scaled 1

Content optimization allows you to best package your content in a way that’ll draw in the most eyeballs. And for the people doing it well, that’s a lot of eyeballs!  Let’s put it in perspective. You follow thought leaders within your industry niche. You look at yourself as mostly a follower.  But you dutifully create […]