Regardless of your business size, there is no doubting that digital marketing is where it is at.
A potential customer pool of 4.66 billion is hard to ignore. Even small businesses must now think beyond local customers when marketing.
But to get the best out of a digital marketing strategy, you need to consider all branches. To get the best results, however, you should seek to have them work in tandem rather than independently.
SEO and social media complement each other perfectly. Let’s see what steps you can take to get them firing on all cylinders for your business.
1. Sharing Is Caring
The goal of using SEO and social media for business purposes is to increase exposure and hopefully generate more business. Yet, it is surprising how many forget to use the various ways that social media makes it easy for you to increase the reach of your content.
On blog posts, it is easy to set up links for people to share on social media, which enables users to remember to share. Also, if you have gone to all the effort to produce some great content, then it is worth shouting it from the rooftops by informing those on your various networks. You can do this by putting a link to your blog in your Instagram story, and if appropriate, you can post similar content on different platforms.
This cross-promotion is vital because it is purely based on the demographics of each platform; not everyone will see what you post.
How does this help your SEO? Well, the more traffic driven to your website content, on the whole, is noted by the Google overlords meaning that even if it is on social media, it can provide a boost to your search rankings.
For this to be effective, however, your content needs to be worthy of sharing in the first place, which brings us to our next point.
2. Fresh and Quality Content
When you go to the greengrocers and pick fruit, what are you looking for?
How good it looks.
In the same way, if your content isn’t appealing, be it through the information you provide or visually, then people are simply not going to bag it to take it home with them.
We know generating great content regularly for SEO and social media is hard work. But if you make it a priority, then you are sure to see benefits.
Make your headers irresistible so people can’t avoid clicking on them without being too clickbaity. You can also focus on pain points that you know people are looking for solutions for when choosing topics for blogs.
Research is necessary for this, and it may be easy to look at what competitors are doing to see if you are on the pulse, but beware. Duplicating content is bad for SEO, so use what others are doing to improve on what’s out there or provide a different angle, and you are sure to stand out from the crowd.
3. Use Someone Else’s Influence
There was a time when Influencers seemed to be looked down on by those serious about social media marketing, but times have changed drastically.
People’s habits regarding entertainment have shifted, meaning that following real people you can connect to is the norm, and companies have taken note. Human nature means that we trust people more than companies, and the stats back this up. A report by Endelman found 61% of people view “a person like yourself” as a credible source.
Added to that, people are used to seeing the people they follow promote services or products. If you choose the right influencer, then you could find your reach greatly expanded, driving people towards your website and overall boosting your SEO and social media engagement!
4. Are You Fully Optimised?
Are you easy to find?
We imagine that you have gone to the effort to produce a website and have social media on lock. That being said, a surprising amount of people miss out on the various ways to direct people to where YOU want them to go.
You can do this in simple but effective ways. Bio’s often allow for 1 link to be added on various social media platforms. If you make it your website or to a post that you want to promote on your site, you are far more likely to see people click through.
Optimizing your content can also be done by using calls to action (CTA). Social media is a passive form of entertainment; therefore, sometimes, a direct push in the right direction by providing a link may be just what is needed rather than just hoping that people take the initiative to check you out.
Using CTA’s is vital to get the full benefits of SEO, as the content that you publish today can lead to conversions long into the future.
5. Speak Their Language
If you have been in your industry for ages, then it is very easy to fall into the trap of assuming that you know what your customers are like. But dig a little deeper, and you may be surprised.
By taking advantage of the countless free tools such as Google Keyword Planner, you can gain an insight into what people are looking for online. Using the best keywords is one of our pillars here at Bearfox and something that we take seriously because it works!
By using these keywords on your SEO and social media, you can tap into the reality of their mindsets rather than using guesswork.
The same can be said of hashtag use on various social media platforms. 54% of people use social media to search for products. With that in mind, taking the time to create a hashtag strategy is not only logical, but it’s also necessary if you want your business to be where the people are.
Make SEO and Social Media Work for You
The world of digital marketing can seem daunting, but getting the different branches working to work together, such as SEO and social media, is key to knocking a digital marketing strategy out of the park.
If you are interested in seeing even better results, then we are here to help your business turn this into reality. We love to partner with businesses, and with dedicated specialists focused on your cause, you can be confident that you will receive the best service possible. Reach out to see what we can do for you today!