It takes about 4 to 6 months before you can expect your SEO techniques to bear quantifiable fruit.
That’s a long time to wait, especially if you’re unsure about the effectiveness of your SEO techniques. What if you’re looking for faster results?
The reality is you can immediately improve your SEO ranking through a series of simple changes to your content and website. With a better SEO ranking, you can expect better traffic—and a whole lot more of it.
Instead of waiting for results, be proactive and make them yourself in as little as 60 days.
Here are four easy steps to double your SEO traffic in about two months.
1. Audit Your Existing Content
If you’ve been taking your SEO seriously, you should already have a sizable collection of blog posts, infographics, and videos with information relevant to your target customers.
But great content doesn’t guarantee success.
In fact, some companies miss out on basic SEO techniques that, in turn, hinder the effectiveness of their website.
Some common mistakes include a lack of keyword optimization across all webpages. Whether it’s the homepage or the contact page, that’s an opportunity to give the Google algorithm more context clues into the nature of your business.
Meta titles and descriptions should exist for every page on your website, and preferably they’ll include a keyword related to the content within.
But hey, SEO isn’t just about keywords. The organizational structure of your website plays a big role in your website’s overall rating.
Navigate to your blog content and take a look at the page URL. You’re looking for something concise and legible. A human should be able to glance at the URL and have a good sense of the content it leads to.
If it’s filled with capital letters and numbers, underscores, and a mess of directory nonsense, Google is going to have a hard time determining what your website is all about. And of course, that’s what we’re trying to avoid with search engine optimization.
Lastly, what about the content itself? In addition to intelligent keyword placement, you want a variety of subheadings, small paragraphs, and skimmable text. It’s easier for both search engines and people to read, which pays off with higher SEO rankings.
2. Improve Your Website’s Performance
We’ve talked about the organization and structure of your website. Now it’s time to look at the performance.
Believe it or not, search engines care about the responsiveness of your domain. Over half of website traffic won’t bother to finish loading your web page if it takes longer than 3 seconds.
That’s right. Only 3.
This means you’re only getting half the traffic you could be. Not to mention, page loading speeds are an important factor in your overall SEO ranking. You could enjoy a higher search engine placement simply by migrating your existing website to a private web domain with better resources.
If you’re still struggling with loading issues, then you should look to optimize your website’s code. Sometimes the loading speeds are lengthy because of the amount of content on a page. For that reason, always ensure you compress your files and images to keep the file size low.
And one last tip: Google looks at the desktop and mobile versions of your site. It’s important to keep both optimized for better SEO and a lower bounce rate.
3. Change Your Keyword Strategy
If your business operates in an industry with even a modicum of competition, then long-tail keywords are your new best friend. They’re more specific than broad and head keywords.
A head term tends to be a category or topic such as “SEO techniques.” The long-tail keyword could be something even more niche: “SEO techniques for small businesses.”
Since long-tail keywords are very specific, they have a much smaller search volume. But that comes with the added bonus of having less competition. The secret is to use a keyword planner and locate long-tail keywords with a decent amount of traffic.
Long-tail keywords present an opportunity to rank higher for two or three head keywords later down the road as you start bundling content together. In short: It’s the must-have foundation for any small or medium-sized business.
As you’re putting together your list of long-tail keywords, consider adding geo-targeted information if it’s applicable to your company.
4. Establish Inbound Links
The condition of your personal domain is a major factor in Google’s SEO ranking algorithm.
But inbound links, or backlinks, also tell search engines that your website creates authoritative information. The thing is, getting people to link to your website or blog articles isn’t an easy task.
So how do you establish inbound links from high-quality domains?
Guest blogging is a time-consuming but oftentimes effective process. It starts by locating a website with decent authority. You send a synopsis of an article you’d like to write for them—for free—in return for including a link that returns to your website.
If you’re looking for something easier and with faster results, consider searching for your own company on the search engine. You may discover other websites have mentioned your company or content by name but failed to redirect to the source. Reach out to them and ask if they’ll provide an appropriate link.
Transform Your SEO Ranking in 60 Days
If you’re unsatisfied with your current SEO results, you can turn things around with a few minor changes.
Many companies make simple mistakes when they’re just starting out. With a few simple tweaks, you’ll see a massive improvement in less than 60 days.
Is that not fast enough for you? Take your SEO to the next level by enlisting the help of Bear Fox Marketing and its talented industry professionals.
Contact us today and start growing your business.