# Bear Fox Marketing > Bear Fox Marketing | Digital Marketing Experts | Boise, ID --- ## Pages - [Landscaping SEO Agency](https://bearfoxmarketing.com/industries/landscaping-seo-company/): Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - [Fence Contractor SEO Agency](https://bearfoxmarketing.com/industries/fence-contractor-seo/): Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - [Roofing SEO Agency](https://bearfoxmarketing.com/industries/roofing-seo-services-2/): Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - [Concrete Contractor SEO Agency](https://bearfoxmarketing.com/industries/concrete-seo/): Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - [HVAC SEO Agency](https://bearfoxmarketing.com/industries/hvac-seo-services-2/): Partner with a top HVAC SEO agency to increase leads & dominate local search. We use AI-driven strategies for SEO to grow HVAC businesses. - [Check Your Local Presence](https://bearfoxmarketing.com/resources/local-scan/): - [Resources](https://bearfoxmarketing.com/resources/): Explore the best SEO resources, including the SEO website scanner, NAP scanner and ROI calculators for organic and paid campaigns. - [Web Design & Development](https://bearfoxmarketing.com/service/design-development/): Expert website design and development, specializing in custom WordPress development services. Elevate your online presence today. - [Social Media Marketing](https://bearfoxmarketing.com/service/social-media/): Maximize your brand's reach with our social media marketing services, including organic and paid strategies on platforms like Facebook, Instagram and LinkedIn. - [Google Ads/PPC](https://bearfoxmarketing.com/service/google-ads-ppc/): Elevate Your Online Advertising Paid search campaigns are an essential component of digital marketing, providing the immediacy and precision that... - [Email Marketing](https://bearfoxmarketing.com/service/email-marketing/): Boost engagement with our email marketing campaign services. Discover powerful email blast and campaign solutions for impactful results. - [Content Marketing](https://bearfoxmarketing.com/service/content-marketing/): Maximize impact with our content marketing agency. Drive growth with strategic content marketing specialists. - [Manufacturing SEO Agency](https://bearfoxmarketing.com/industries/manufacturing/): Boost your manufacturing business with Bear Fox Marketing’s SEO agency. Improve visibility, attract more customers, and grow your revenue. - [Technology SEO Agency (IT, Sass, Cybersecurity)](https://bearfoxmarketing.com/industries/technology-2/): Specialized SEO for IT companies to enhance online visibility. Expert technology SEO agency driving tech digital marketing success. - [Home Remodeler SEO Agency](https://bearfoxmarketing.com/industries/construction/residential-remodeling/): Need an SEO agency for home remodelers? Bear Fox Marketing helps contractors boost visibility & grow their remodeling business. - [Environmental Services SEO Agency](https://bearfoxmarketing.com/industries/environmental-services/): Need an SEO agency for environmental services? Bear Fox Marketing helps you boost visibility, attract leads & grow your impact online. - [Ecommerce SEO Agency](https://bearfoxmarketing.com/industries/ecommerce/): Need an ecommerce SEO agency? Bear Fox Marketing boosts your online store’s visibility, traffic, and sales with proven ecommerce SEO. - [Education](https://bearfoxmarketing.com/industries/education/): Enhance your institution's online presence with our SEO services for schools. Trusted Higher Education SEO Company driving results. - [Financial](https://bearfoxmarketing.com/industries/financial/): Maximize visibility with our financial SEO services. Expert digital marketing for banks and financial institutions. - [SaaS](https://bearfoxmarketing.com/industries/saas/): Advance your SaaS business with our digital marketing agency. Tailored SEO and marketing solutions for SaaS companies. - [Construction SEO Agency](https://bearfoxmarketing.com/industries/construction/): Need a construction SEO agency? We help contractors get found, win more projects, and grow faster with local SEO. - [Home Service SEO Agency](https://bearfoxmarketing.com/industries/home-services/): Elevate your visibility and attract more customers with our specialized home service digital marketing campaigns designed to increase your ROI. - [Local SEO Solutions](https://bearfoxmarketing.com/service/local-marketing/): Boost your local visibility with our local SEO solutions. Specializing in GBP audits, NAP management, review monitoring, and more. - [SEO](https://bearfoxmarketing.com/service/seo/): Elevate your online presence with managed SEO services by Bear Fox. Expertise in on-page, off-site marketing, and more. Two decades of SEO success. - [Acton ADU](https://bearfoxmarketing.com/case-study/acton-adu/): Case Study Acton ADU - [_homepage](https://bearfoxmarketing.com/): Bear Fox Marketing is a digital marketing agency that specializes in SEO & digital advertising. Boost conversions with a results-driven team. - [Branding Services](https://bearfoxmarketing.com/service/branding/): Transform your brand's online presence with our SEO branding services. Tailored strategies to connect, engage, and grow your audience. - [Wiseguy Pizza Pie](https://bearfoxmarketing.com/case-study/wiseguy-pizza/): Learn how Bear Fox boosted Wiseguy Pizza’s online visibility with SEO strategies like content creation, technical fixes, and high-quality backlink building. - [YNOT](https://bearfoxmarketing.com/case-study/ynot/): %%excerpt%% %%title%% - [Vet IQ](https://bearfoxmarketing.com/case-study/vet-iq/): %%excerpt%% %%title%% - [Thrivister](https://bearfoxmarketing.com/case-study/thrivister/): Learn how Bear Fox Marketing helped Thrivister boost awareness and drive qualified leads for their student coaching services with a targeted digital strategy. - [Tribeca Barber & Beauty School](https://bearfoxmarketing.com/case-study/tribeca-barber-beauty-school/): See how Bear Fox helped Tribeca boost enrollments with targeted Google Ads, custom landing pages, and evergreen lead funnels that drove over 100 leads monthly. - [Simply Solar](https://bearfoxmarketing.com/case-study/simply-solar/): Find how Bear Fox Marketing revamped Simply Solar’s ad strategy, boosting conversions with a full-funnel approach and optimized landing page testing. - [Techspert Services](https://bearfoxmarketing.com/case-study/techspert-services/): See how Bear Fox helped Techspert Services shift from one-time IT fixes to securing large, ongoing managed service clients through targeted marketing strategy. - [Sable Flow](https://bearfoxmarketing.com/case-study/sable-flow/): %%excerpt%% %%title%% - [Schneider Mechanical](https://bearfoxmarketing.com/case-study/schneider-mechanical/): See how Bear Fox drives SEO success for Schneider Mechanical through expert content, technical fixes, and backlink strategies to grow their HVAC business. - [Rockway Exhibits](https://bearfoxmarketing.com/case-study/rockway-exhibits/): Learn how Bear Fox helped Rockway Exhibits boost lead quality and sales with strategic Google Ads management tailored for trade show and event marketing. - [Point Roofing](https://bearfoxmarketing.com/case-study/point-roofing/): Case Study Client Goals & How We Helped Point Roofing Bear Fox Marketing provides SEO support for Point Roofing, a... - [Quality Logic](https://bearfoxmarketing.com/case-study/quality-logic/): See how Bear Fox Marketing helped Quality Logic, trusted by Cisco and Adobe, boost qualified leads through targeted SEO and improved organic search visibility. - [PB&J TV](https://bearfoxmarketing.com/case-study/pbj-tv/): %%excerpt%% %%title%% - [PatchMD](https://bearfoxmarketing.com/case-study/patchmd/): %%excerpt%% %%title%% - [Natura Pest Control](https://bearfoxmarketing.com/case-study/natura-pest-control/): Learn how Bear Fox helped Natura Pest Control 4X their monthly leads with geo-targeted Google Ads, smart keyword research, and high-converting landing pages. - [Microbe Formulas](https://bearfoxmarketing.com/case-study/microbe-formulas/): See how Bear Fox Marketing boosted Microbe Formulas’ monthly organic traffic 3.4X in 6 months with a full-scale SEO strategy and performance-driven Google Ads. - [J.P. Hogan Concrete Coring & Sawing](https://bearfoxmarketing.com/case-study/jp-hogan-concrete/): Learn how Bear Fox helped J.P. Hogan Concrete boost qualified leads & organic traffic through SEO & Google Ads for major infrastructure and government projects. - [Madewell Concrete](https://bearfoxmarketing.com/case-study/madewell-concrete/): Find how Bear Fox helped Madewell Concrete increase quality leads across the Southeast and Intermountain West through strategic digital marketing. - [Ignite Consulting](https://bearfoxmarketing.com/case-study/ignite-consulting/): %%excerpt%% %%title%% - [HCI Environmental](https://bearfoxmarketing.com/case-study/hci-environmental/): See how Bear Fox helped HCI Environmental boost qualified leads through targeted keywords, negative filtering, retargeting ads, and optimized landing pages. - [Head Honchos](https://bearfoxmarketing.com/case-study/head-honchos/): %%excerpt%% %%title%% - [Gates Auto](https://bearfoxmarketing.com/case-study/gates-auto/): %%excerpt%% %%title%% - [Han's Chimaek](https://bearfoxmarketing.com/case-study/hans-chimaek/): See how Bear Fox helped Han’s Chimaek boost site authority, keyword rankings, and organic traffic through strategic SEO, driving more visibility & conversions. - [Franz Witte](https://bearfoxmarketing.com/case-study/franz-witte/): %%excerpt%% %%title%% - [Farmer's Bank](https://bearfoxmarketing.com/case-study/farmers-bank/): %%excerpt%% %%title%% - [Flagpole Farm](https://bearfoxmarketing.com/case-study/flagpole-farm/): Case Study Client Goals & How We Helped Flagpole Farms Bear Fox Marketing has been running an SEO campaign for... - [DripJobs](https://bearfoxmarketing.com/case-study/dripjobs/): %%excerpt%% %%title%% - [Cogir Management USA](https://bearfoxmarketing.com/case-study/cogir-management-usa/): See how Bear Fox helped Cogir grow U.S. brand awareness and fill senior living vacancies through strategic Google Ads, full-funnel marketing, and ROI tracking. - [Colorado Classic](https://bearfoxmarketing.com/case-study/colorado-classic/): See how Bear Fox boosted lead quality for Colorado Classic Exteriors by optimizing ad campaigns and landing pages to capture more window and siding jobs. - [Butte Fence](https://bearfoxmarketing.com/case-study/butte-fence/): %%excerpt%% %%title%% - [Brush Masters](https://bearfoxmarketing.com/case-study/brush-masters/): %%excerpt%% %%title%% - [Beyond HR](https://bearfoxmarketing.com/case-study/beyond-hr/): We updated this client’s landing page to include a new offer and refreshed look and feel that levels up to their competitors, and the results shows. - [Boise Family Dental](https://bearfoxmarketing.com/case-study/boise-family-dental/): See how Bear Fox Marketing helped Boise Family Dental attract new patients and grow visibility across the Pacific Northwest through targeted SEO strategies. - [Austin Office Space](https://bearfoxmarketing.com/case-study/austin-office-space/): Find how Bear Fox Marketing helped Austin Office Space boost qualified leads, increase visibility, and drive growth with a tailored digital marketing strategy. - [Agency Launch](https://bearfoxmarketing.com/case-study/agency-launch/): Case Study Client Goals & How We helped Agency Launch Agency Launch provides tailored lessons that help insurance agency owners... - [Industries](https://bearfoxmarketing.com/industries/): Discover strategic SEO solutions for your business across various industries. From home services to ecommerce, we tailor SEO for growth. - [Sitemap](https://bearfoxmarketing.com/sitemap/): Here's a list of all the important pages on Bear Fox Marketing's website. - [Case Studies](https://bearfoxmarketing.com/case-study/): Bear Fox Case Studies & Work Examples What We’ve Done For Our Clients As a “growth” focused agency, we pride... - [PPC Calculator](https://bearfoxmarketing.com/resources/ppc-calculator/): You are losing $0 annually, that is $0 every day! What is your total annual revenue? Let's get some information... - [Lost Revenue Calculator](https://bearfoxmarketing.com/resources/lost-revenue-calculator/): You are losing $0 annually, that is $0 every day! What is your total annual revenue? Let's get some information... - [Thank You!](https://bearfoxmarketing.com/thank-you/): Thank You Step One complete Success! Form Received We have received your form and will reach out shortly. If you... - [Hire Us](https://bearfoxmarketing.com/hire-us/): With our suite of services from performance advertising to SEO, we create the best solutions to grow your revenue. %%title%% - [Blog](https://bearfoxmarketing.com/blog/): Our Blog - [Check Your SEO Score](https://bearfoxmarketing.com/resources/free-seo-audit-tool/): Optimizing your website for Search Engine Optimization (SEO) is a good starting point to healthy SEO. Use our FREE SEO Score Tool! - [Why Choose Us?](https://bearfoxmarketing.com/about-us/why-choose-us/): We are an SEO lead generation agency that specializes in helping businesses generate new potential clients through SEO. - [Frequently Asked Questions](https://bearfoxmarketing.com/about-us/frequently-asked-questions/): We at Bear Fox Marketing know you may have questions about what we do, how we do it, and how we can help you. %%title%% - [Reviews](https://bearfoxmarketing.com/about-us/reviews/): Read reviews from our clients, in their own words. Or, if you’d like to post your own review, we’d love to hear from you too! %%title%% - [About us](https://bearfoxmarketing.com/about-us/): We’re more than just an agency – we’re a committed partner to your company’s growth. Your success is our success! - [Contact Us](https://bearfoxmarketing.com/contact-us/): If you are serious about increasing your leads, then working with an SEO B2B lead generation agency is essential. Contact us to learn more! - [Services](https://bearfoxmarketing.com/service/): Grow your business with Bear Fox Marketing, a leading SEO agency offering SEO, PPC, social media, content, email, and web dev services. ## Posts - [How PPC Campaigns Support Organic Efforts](https://bearfoxmarketing.com/blog/how-ppc-and-seo-strategies-work-together/): PPC and SEO strategy work together to increase search visibility. Using PPC for SEO helps you target competitive keywords and test new content ideas. - [Budgeting Tips for Small Businesses in Google Ads](https://bearfoxmarketing.com/blog/budgeting-tips-in-google-ads-small-businesses/): Google Ads budgeting helps small businesses make the most of every dollar. PPC small business tips can improve performance without increasing spend. - [How Google Ads Can Enhance Brand Awareness for Roofing Companies](https://bearfoxmarketing.com/blog/how-ppc-campaigns-support-organic-efforts/): Google Ads roofing campaigns help companies reach local homeowners. Roofing PPC services improve visibility and build brand awareness effectively. - [How to Boost Engagement on Social Media with User-Generated Content](https://bearfoxmarketing.com/blog/maximizing-user-generated-content-for-social-media/): User-generated content social media strategies help build trust and authenticity. Boost social media engagement by encouraging content from your followers. - [Building Trust with SEO-Driven Content for Cybersecurity Companies](https://bearfoxmarketing.com/blog/crafting-cybersecurity-content-for-seo/): Cybersecurity content SEO improves visibility and builds thought leadership. IT trust building relies on educational content that empowers decision-makers. - [The Benefits of Social Media Advertising for Brand Growth](https://bearfoxmarketing.com/blog/the-benefits-of-social-media-advertising-for-brand-growth/): Social media brand growth starts with visibility and trust. Paid social media ads help you target the right people and drive meaningful engagement. - [Why Social Media Marketing is Essential for the E-commerce Industry](https://bearfoxmarketing.com/blog/why-social-media-marketing-is-essential-for-the-ecommerce-industry/): eCommerce social media marketing drives traffic and builds trust. Product marketing social strategies help convert casual browsers into buyers. - [How Content Marketing Enhances Brand Loyalty in SaaS](https://bearfoxmarketing.com/blog/how-content-marketing-enhances-brand-loyalty-in-saas/): SaaS brand loyalty is built through consistent, valuable content. Content marketing SaaS strategies help foster trust, education, and customer retention. - [Using Content Marketing to Establish Your Environmental Services Brand](https://bearfoxmarketing.com/blog/using-content-marketing-to-establish-your-environmental-services-brand/): Environmental services content educates communities and builds trust. Local expertise branding positions your business as the go-to source in your area. - [Crafting an Effective Content Marketing Strategy](https://bearfoxmarketing.com/blog/crafting-an-effective-content-marketing-strategy/): A strong content marketing strategy helps attract and convert your audience. This content strategy guide shows how to plan, execute, and measure success. - [Using PPC Advertising to Generate Leads](https://bearfoxmarketing.com/blog/using-ppc-advertising-to-generate-leads/): PPC lead generation strategies help you attract high-quality leads. Learn how to write lead-generating ads that drive real business results. - [How to Create High-Converting Landing Pages for Google Ads](https://bearfoxmarketing.com/blog/how-to-create-high-converting-landing-pages-for-google-ads/): Learn how to create high-converting landing pages that drive results. Discover what makes a strong Google Ads landing page and how to improve it. - [How Google Ads Can Drive Conversions for Fencing Contractors](https://bearfoxmarketing.com/blog/how-google-ads-can-drive-conversions-for-fencing-contractors/): Fencing contractor PPC helps you reach local customers actively searching. Fencing Google Ads campaigns convert clicks into qualified leads. - [Social Media Tactics That Boost Engagement](https://bearfoxmarketing.com/blog/best-social-media-engagement-tactics/): Discover powerful strategies for increasing social media engagement, from interactive content to targeted ads. Drive conversations and grow your audience. - [Creating a Content Strategy That Resonates in SaaS](https://bearfoxmarketing.com/blog/creating-a-content-strategy-that-resonates-in-saas/): A strong SaaS content strategy helps attract and convert users. Content for SaaS, like case studies and how-tos, showcases your software’s benefits. - [The Importance of Local Marketing for Residential Pest Control](https://bearfoxmarketing.com/blog/seo-strategies-for-local-marketing-pest-control/): Discover powerful local marketing pest control strategies like Nextdoor ads, community engagement, and SEO to attract more homeowners and grow your business. - [How to Optimize Google Ads for Higher ROI](https://bearfoxmarketing.com/blog/how-to-optimize-google-ads-for-higher-roi/): Google Ads optimization improves ad performance and reduces wasted spend. Use these PPC ROI tips to refine targeting, adjust bids, and increase conversions. - [Google Ads Best Practices for Attracting Students to Education Services](https://bearfoxmarketing.com/blog/google-ads-best-practices/): Google Ads education strategies help schools attract students and boost enrollment. Education PPC services drive visibility and connect with the right audience. - [The Role of SEO in Building Brand Authority](https://bearfoxmarketing.com/blog/building-brand-authority-through-seo/): Discover how SEO brand authority improves visibility, builds credibility, and connects with audiences through high-value content and strategic optimization. - [A Guide to Setting Up Google Ads Conversion Tracking](https://bearfoxmarketing.com/blog/a-guide-to-setting-up-google-ads-conversion-tracking/): Google Ads conversion tracking helps measure ad performance for better ROI. PPC conversion measurement ensures accurate data on form fills, calls, and sales. - [Leveraging Content Marketing to Showcase Automotive Expertise](https://bearfoxmarketing.com/blog/automotive-content-marketing-to-build-expertise/): Discover how automotive content marketing enhances brand trust, attracts customers, and boosts visibility through expert SEO strategies and engaging content. - [SEO in 2025: What Google Wants (And How to Stay on Its Good Side)](https://bearfoxmarketing.com/blog/2025-top-ranking-factors/): Learn the 2025 top ranking factors shaping local SEO success. Discover key trends and 2025 top ranking factors for national SEO strategies. - [Developing a Social Media Strategy for Lawn Care Businesses](https://bearfoxmarketing.com/blog/strategic-social-media-for-lawn-care-businesses/): Social media lawn care strategies drive visibility and engagement. Build a lawn care social strategy with seasonal posts, testimonials, and video tips. - [The Importance of Negative Keywords in Google Ads Campaigns](https://bearfoxmarketing.com/blog/the-importance-of-negative-keywords/): Learn how negative keywords in Google Ads reduce wasted spend and improve results. Discover tips for refining ad targeting to attract high-intent customers. - [How Local SEO Can Help Waste Management Companies Stand Out](https://bearfoxmarketing.com/blog/how-local-seo-can-help-waste-management-companies-stand-out/): Local SEO waste management strategies improve visibility for your business. Optimize waste management SEO to attract local customers and stand out. - [How to Measure Success in Google Ads with Key Metrics](https://bearfoxmarketing.com/blog/google-ads-metrics/): Learn how to track Google Ads metrics to improve campaign performance. Discover tips for measuring PPC success and making data-driven optimizations. - [The Importance of Google Ads in Digital Marketing](https://bearfoxmarketing.com/blog/the-importance-of-google-ads-in-digital-marketing/): Discover the Google Ads benefits that amplify reach and provide measurable results. Learn how Google advertising enhances digital marketing success. - [Tips for Effective Local Marketing Campaigns](https://bearfoxmarketing.com/blog/tips-for-effective-local-marketing-campaigns/): Discover effective local marketing tips to increase visibility in your region. Learn about local advertising strategies for targeted audience engagement. - [How Data-Driven Decisions Drive Marketing Success](https://bearfoxmarketing.com/blog/how-data-driven-decisions-drive-marketing-success/): Data-driven marketing helps businesses make smarter decisions by using actionable insights. Learn how analytics for marketers improve campaign success. - [How Content Marketing Drives Organic Traffic](https://bearfoxmarketing.com/blog/how-content-marketing-drives-organic-traffic/): Content marketing organic traffic strategies boost visibility and engagement. Learn how SEO-driven content increases reach and attracts your ideal audience. - [Essential Google Ads Tips for Remodeling Business Growth](https://bearfoxmarketing.com/blog/essential-google-ads-tips-for-remodeling-business-growth/): Maximizing PPC effectiveness in residential remodeling requires strategic Google Ads practices. Learn key tactics to enhance visibility and drive quality leads. - [Explore SEO Tactics for Improving Conversions in Cyber Security](https://bearfoxmarketing.com/blog/cyber-security-seo-tactics/): Discover effective SEO tactics for the cyber security industry, including audience targeting, content optimization, and technical enhancements. - [Essential Key Elements for Your Content Calendar Success](https://bearfoxmarketing.com/blog/effective-content-calendar-tips/): Plan smarter, not harder. Find effective content calendar tips to stay consistent, save time, and boost your content marketing results. - [Optimizing Google Ads Remarketing for Customer Retention](https://bearfoxmarketing.com/blog/optimizing-google-ads-remarketing-for-customer-retention/): Unlock the power of remarketing. Learn how to optimize Google Ads to re-engage past visitors, boost retention, and maximize ROI from repeat customers. - [Optimizing Google Ads for Seasonal Campaign Success](https://bearfoxmarketing.com/blog/seasonal-ppc-campaigns-best-practices/): Maximize your sales this season with effective PPC campaigns in Google Ads. Learn strategies to attract more customers and boost your revenue today! - [Top SEO Mistakes to Avoid in 2025: Stay Ahead of the Curve](https://bearfoxmarketing.com/blog/seo-mistakes-2025/): Avoid common SEO mistakes in 2025 and discover SEO best practices for improved rankings. Learn how to optimize your strategy with expert tips. - [The Path to Building a Comprehensive SEO Strategy Confidently](https://bearfoxmarketing.com/blog/complete-seo-strategy-guide/): Master your SEO skills with this comprehensive strategy guide. Unlock effective tips to boost your rankings and drive organic traffic to your website today! - [Best Practices in Social Media for Fencing Companies](https://bearfoxmarketing.com/blog/social-media-for-fencing-companies/): Explore social media for fencing strategies to showcase projects, engage local customers, and elevate your fencing business's online presence. - [How AI is Changing Google Search and How You Can Adapt](https://bearfoxmarketing.com/blog/ai-in-google-search/): Discover how AI in Google Search is transforming SEO. Learn strategies for adapting to AI changes, optimizing content, and enhancing user experiences. - [Effective Social Media Marketing for eCommerce Success](https://bearfoxmarketing.com/blog/ecommerce-social-media-marketing/): Discover top strategies for eCommerce social media marketing, from product showcase marketing to influencer collaborations, to boost engagement and sales. - [How SEO Strategies Differ Across Industries](https://bearfoxmarketing.com/blog/industry-specific-seo/): Discover why industry-specific SEO requires tailored strategies to overcome unique challenges and achieve measurable results for any business. - [The Role of Local Marketing in Boosting HVAC Business Visibility](https://bearfoxmarketing.com/blog/local-hvac-marketing-strategies/): Discover how local HVAC marketing strategies, like Google My Business and local search ads, can help your business attract more local clients. - [How to Use Social Media to Drive Website Traffic](https://bearfoxmarketing.com/blog/boosting-social-media-traffic/): Discover actionable tips for driving social media traffic to your website with blog sharing, CTAs, and promotions. Maximize results with expert strategies. - [PPC Campaign Tips for Increasing Foot Traffic to Local Businesses](https://bearfoxmarketing.com/blog/ppc-local-foot-traffic/): Drive more customers to your business with PPC local foot traffic strategies. Learn how to create effective local PPC ads and attract nearby customers. - [Maximizing Conversions with Google Ads Remarketing Campaigns](https://bearfoxmarketing.com/blog/maximizing-conversions-with-google-ads-remarketing-campaigns/): Boost sales with Google Ads remarketing. Re-engage visitors, increase conversion rates, & lower CPA with expert strategies for remarketing success. - [Track These Important Conversion Rate Metrics for Growth](https://bearfoxmarketing.com/blog/conversion-rate-metrics/): Boost your business by learning the important conversion rate metrics you should be tracking for website performance and marketing optimization. - [How to Rank Higher on Google in 2024 | Bear Fox Marketing](https://bearfoxmarketing.com/blog/rank-higher-on-google-in-2024/): Learn how to rank higher on Google in 2024 with proven strategies, including SEO techniques, search intent, and domain authority... - [Understanding What is Conversion Rate Optimization](https://bearfoxmarketing.com/blog/conversion-rate-optimization/): Learn how Conversion Rate Optimization can boost blue-collar business profits and traffic. Expert strategies for better conversions. - [Keyword Research for SEO: Elevate Your Business #2](https://bearfoxmarketing.com/blog/keyword-research-for-seo-elevate-your-business-2/): Learn 2023 Important Strategies in SEO by reading our SEO Important Strategies guide. SEO helps! Get tips, rank boosts, traffic... - [Keyword Research for SEO: Elevate Your Business](https://bearfoxmarketing.com/blog/keyword-research-for-seo/): Discover the power of keyword research for SEO to elevate your blue-collar business, drive more traffic, and boost conversions with our comprehensive guide. - [Facebook Advertising Ultimate Guide: How to Build Trust Through Facebook Advertising](https://bearfoxmarketing.com/blog/how-to-build-trust-through-facebook-advertising/): Find how to build trust through Facebook advertising. Learn strategies that foster credibility, boost engagement, and drive loyal customer relationships. - [How Much Should a Business Spend on Digital Marketing in 2023?](https://bearfoxmarketing.com/blog/how-much-should-a-business-spend-on-marketing/): Wondering how much to budget for marketing? Learn key factors that influence marketing spend and tips to set the right budget for business growth. - [Why SEO is Important | 2023 SEO Strategy Guide](https://bearfoxmarketing.com/blog/why-seo-is-important-to-your-website/): Learn 2023 Important Strategies in SEO by reading our SEO Important strategies guide. SEO helps! Get tips, rank boosts, traffic and conversion increases. - [How E-E-A-T SEO Helps Boost Your Company's Sales](https://bearfoxmarketing.com/blog/eeat-seo/): Learn how E-E-A-T SEO Helps Boost Sales. For small and large-scale enterprises looking to strengthen E-E-A-T performance and SEO efficacy. - [Digital Marketing VS Traditional Marketing](https://bearfoxmarketing.com/blog/digital-marketing-vs-traditional-marketing/): A comparison of digital marketing vs traditional marketing. Find out what they are today, the tactics involved, and the types... - [What Is An SEO Score Check?](https://bearfoxmarketing.com/blog/what-is-an-seo-score-check/): If you're a business owner, it's essential to get an seo score check, and to understand an SEO score and... - [How To Get Started With Marketing for Pest Control Companies](https://bearfoxmarketing.com/blog/how-to-get-started-with-marketing-for-pest-control-companies/): Learn how to integrate the most effective strategies for marketing for pest control in order to grow your pest control business. - [The Power of an SEO marketing agency: How They Can Help Grow Your Business](https://bearfoxmarketing.com/blog/the-power-of-seo-how-it-can-help-grow-your-business/): Want to know how an SEO marketing agency can help your business grow? Learn about the power of SEO and how it can work for you. - [Tips to Try for Your SEO Campaign Management](https://bearfoxmarketing.com/blog/tips-to-try-for-your-seo-campaign-management/): Are you tackling SEO campaign management for the first time? Take a look at the different options you have to help you get the most out of your campaign! - [Finding Leads - How to Jump Start Marketing Your Business](https://bearfoxmarketing.com/blog/finding-leads-how-to-jump-start-marketing-your-business/): Finding leads can be frustrating. There are different ways to tackle marketing, but it doesn't have to be difficult. - [7 Benefits of SEO for Small Businesses](https://bearfoxmarketing.com/blog/7-benefits-of-seo-for-small-business/): Are you wondering if SEO content is necessary for your small business? Click here for seven amazing benefits of SEO for small businesses. - [A Deep Dive: Are E-commerce SEO Services Really Worth It?](https://bearfoxmarketing.com/blog/are-ecommerce-seo-services-really-worth-it/): Are you concerned about not ranking high in Google searches? In this article we go over everything you need to know about employing e-commerce SEO services. - [Evergreen Sales Funnel: What It Is and How to Build One](https://bearfoxmarketing.com/blog/evergreen-sales-funnel-what-it-is-and-how-to-build-one/): Making a passive profit is the dream of many business owners. And one great way to achieve this is by creating an evergreen sales funnel (ESF). - [9 Tips for High-Converting Marketing Qualified Leads](https://bearfoxmarketing.com/blog/9-tips-for-high-converting-marketing-qualified-leads/): Ever wonder how to get those high converting Marketing Qualified Leads your business is after? We have 9 tips to help you do just that! - [7 Helpful Facebook Marketing Tips for Your Business](https://bearfoxmarketing.com/blog/7-helpful-facebook-marketing-tips-for-your-business/): Are you looking to step up your company's Facebook marketing game? Here are 7 Facebook marketing tips from your local Boise ad agency. - [Create A Buyer Persona for Next Level ROI!](https://bearfoxmarketing.com/blog/create-a-buyer-persona-for-next-level-roi/): Business owners, having trouble defining your target market? Learn from the experts about creating a buyer persona that takes your ROI to the next level! - [How AI Is Transforming Advertising Strategies for Local Businesses](https://bearfoxmarketing.com/blog/how-to-choose-the-best-advertising-agency-in-boise/): Learn how AI powered advertising helps local businesses improve targeting, efficiency, and ROI. Discover key strategies to make smarter use of your ad budget. - [How Much Should I Spend on Facebook Ads?](https://bearfoxmarketing.com/blog/how-much-should-i-spend-on-facebook-ads/): How much should I spend on Facebook ads? When it comes to getting the most out of your digital marketing campaign, click here to learn more! - [A Complete Guide to Boise, ID Search Engine Optimization (SEO)](https://bearfoxmarketing.com/blog/a-complete-guide-to-boise-seo/): While running a business in Boise, Idaho can ensure you build wealth, you'll need to know all about Boise SEO to succeed online. Learn more in this guide. - [Digital Marketing vs. Traditional Marketing: Which One Should You Use?](https://bearfoxmarketing.com/blog/digital-marketing-vs-traditional-marketing-which-one-should-you-use/): Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article. - [Google Ads: A Key Component of a Quality Marketing Campaign](https://bearfoxmarketing.com/blog/google-ads-a-key-component-of-a-quality-marketing-campaign/): Google Ads is a key component of a well planned digital marketing strategy. Read more about how a Boise marketing agency can benefit your business today. - [How AI Enhanced SEO Specialists Help Boise Businesses Grow](https://bearfoxmarketing.com/blog/how-your-boise-business-can-benefit-from-hiring-seo-specialists/): See how Boise businesses benefit from hiring SEO specialists who use AI and LLMs. Better targeting, faster insights, and measurable organic growth. - [What to Expect From SEO Marketing Companies](https://bearfoxmarketing.com/blog/what-to-expect-from-seo-marketing-companies/): Are you looking to hire SEO experts for your marketing campaigns? Find out what to expect from SEO marketing companies with this guide. - [Why Bear Fox Marketing is Leading the Future of AI Powered Marketing in Idaho](https://bearfoxmarketing.com/blog/10-reasons-bear-fox-marketing-is-a-top-agency-in-idaho/): Discover why Bear Fox Marketing is one of Idaho’s top agencies. Learn how our AI driven strategies & more help businesses grow. - [Top 8 Reasons to Hire an SEO Company](https://bearfoxmarketing.com/blog/top-8-reasons-to-hire-an-seo-company/): Hiring an SEO company has a variety of benefits that you might not even know about. Read this breakdown to see how an SEO company can help your business grow. - [Google Algorithm - Decoding the Monster](https://bearfoxmarketing.com/blog/google-algorithm-decoding-the-monster/): If you want to rank on the top search engine, you need to understand the Google algorithm. In our guide, we'll decode the monster. Click to learn more. - [4 Mistakes You're Making With Google Ads](https://bearfoxmarketing.com/blog/4-mistakes-youre-making-with-google-ads/): There are many pitfalls you can fall into when you're using Google Ads. Read on to find out what these common mistakes are and how to avoid them. - [Why Do You Need An SEO Agency? And How Can It Save You Money](https://bearfoxmarketing.com/blog/why-do-you-need-an-seo-agency-and-how-can-it-save-you-money/): Your Google ranking and digital visibility are important factors when it comes to website traffic, generating and converting leads. - [Why the Principle SEO Stands the Test of Time](https://bearfoxmarketing.com/blog/why-the-principle-seo-stands-the-test-of-time/): SEO has been around for a while, but the core SEO principles have remained. We take a look at what they are, and why they still work. - [Which Marketing Channels Are Right For Your Business?](https://bearfoxmarketing.com/blog/which-marketing-channels-are-right-for-your-business/): Marketing is vital for every business, but how can you know which marketing channels are right for you? Check out this guide to find out. - [Converting Landing Pages](https://bearfoxmarketing.com/blog/converting-landing-pages/): Learn how to create high-converting landing pages that drive leads and boost sales. Get tips to optimize design, content, and CTAs for better results. - [Bear Fox Marketing Announced as 2021 Best of Development and Marketing & Advertising Award Winner by UpCity!](https://bearfoxmarketing.com/blog/bear-fox-marketing-announced-as-2021-best-of-development-and-marketing-advertising-award-winner-by-upcity/): We are thrilled to announce that Bear Fox Marketing has been recognized as a Best of Development and Marketing & Advertising award winner by UpCity! - [7 Services a Digital Marketing Agency Can Use to Grow Your Business](https://bearfoxmarketing.com/blog/7-services-a-digital-marketing-agency-can-use-to-grow-your-business/): There are many different ways that a digital marketing agency can help you grow your business. Here are 7 services that you can take advantage of. - [Black Friday Emails - How to have success with email!](https://bearfoxmarketing.com/blog/black-friday-emails-how-to-have-success-with-email/): Learn the key points to make your email campaign successful on black friday and stand out from your competitors emails! - [SEO Campaign: Timeline Expectations](https://bearfoxmarketing.com/blog/seo-campaign-timeline-expectations/): Setting some realistic goals is an essential part of your SEO campaign. Learn about how to set a timeline for your campaign all while analyzing its results. - [SEO Link Building - Is It Still Important?](https://bearfoxmarketing.com/blog/seo-link-building-is-it-still-important/): Are you wondering if SEO link building is still important in 2021? Keep reading and learn why link building may still be very helpful. - [5 Tips on Combining SEO and Social Media for Small Businesses](https://bearfoxmarketing.com/blog/5-tips-on-combining-seo-and-social-media-for-small-businesses/): Search Engine Optimization can be a stronger marketing tool when paired with social media. Here are tips on combining SEO and social media for small businesses. - [How to Increase Your Bottom Line](https://bearfoxmarketing.com/blog/how-to-increase-your-bottom-line/): Learn how to increase your conversion rate. Winning strategies for increasing the conversion rate for your website, emails, sales, and more. - [Making Your Ecommerce Company The New 'Buzz'](https://bearfoxmarketing.com/blog/making-your-ecommerce-company-the-new-buzz/): When it comes to online business success, a good eCommerce marketing strategy is essential. Here is everything you need to know. - [Digital Marketing Teams: Everyone Sells](https://bearfoxmarketing.com/blog/digital-marketing-teams-everyone-sells/): Learn why everyone in your digital marketing team should embrace a sales mindset. Align your efforts to boost leads, conversions, and overall growth. - [Our 3 Favorite Email Sequences](https://bearfoxmarketing.com/blog/our-3-favorite-email-sequences/): Are you looking to set up successful email sequences to generate leads and build your audience? Here are a few examples to help you get started. - [Should Your Company Even Exist?](https://bearfoxmarketing.com/blog/should-your-company-even-exist/): Are you wondering if your company is even necessary anymore? Here's how to use marketing and SEO to justify your company's existence. - [Corporate Questions: How Your Company Can Thrive (Not Just Survive!)](https://bearfoxmarketing.com/blog/corporate-questions-how-your-company-can-thrive-not-just-survive/): If you want to learn how your company can thrive, not just survive, we've got answers to your corporate questions. Read more about it here! - [Do Your Customers Even Know What You Do?](https://bearfoxmarketing.com/blog/do-your-customers-even-know-what-you-do/): When offering digital marketing services, you'll need to learn these key tips to let your customers know who you are and what you do. - [Nurturing Your Customers With An Email Campaign (Where Should You Start?)](https://bearfoxmarketing.com/blog/nurturing-your-customers-with-an-email-campaign/): Looking to reach out to your customers on a more regular basis? Here's how an email campaign can help you nurture your clients. - [You Don't Know Until You Try — Top 5 Digital Tests](https://bearfoxmarketing.com/blog/you-dont-know-until-you-try-top-5-digital-tests/): How do you know if your advertising campaign works? Before spending large sums of money, it's best to figure it out. Here are the top digital tests to work on. - [Star Wars Lessons On Branding](https://bearfoxmarketing.com/blog/star-wars-lessons-on-branding/): In the marketing world, it is extremely important to solve your customer's pain points. Let Yoda teach you all about pain points and marketing. - [Do You Really Know Your Customers? Pain Points 101](https://bearfoxmarketing.com/blog/do-you-really-know-your-customers-pain-points-101/): If you want to run a successful business, you have to solve your customer’s pain points. Read here to learn how to identify your customer’s pain points! - [The Importance of Testing Google Headlines/Ads](https://bearfoxmarketing.com/blog/the-importance-of-testing-google-headlines-ads/): Testing Google Ads is a sure-fire way to know that you're heading in the right direction with your Google Ads. Here's how we can help. - [Is Your Website a Nice-Looking Brochure or a Revenue Tool? How to Monetize Your Website for Success](https://bearfoxmarketing.com/blog/is-your-website-a-nice-looking-brochure-or-a-revenue-tool-how-to-monetize-your-website-for-success/): Is your website earning money, or does it just look pretty? Here’s how to monetize your website the right way. - [Top 5 Marketing Mistakes People Make](https://bearfoxmarketing.com/blog/top-5-marketing-mistakes-people-make/): Marketing strategies are often great, but some of them are big mistakes. This guide explains the top 5 marketing mistakes people make. - [6 Guaranteed Ways to Improve Your Quality Score](https://bearfoxmarketing.com/blog/6-guaranteed-ways-to-improve-your-quality-score/): Is your quality score suffering or lower than you would like it to be? Here are 6 guaranteed ways to improve your quality score. - [Top 5 Things Your SEO Campaign is Missing and How to Fix Them](https://bearfoxmarketing.com/blog/top-5-things-your-seo-campaign-is-missing-and-how-to-fix-them/): Is your SEO campaign struggling? Here are a few key things you may be missing and how you can fix them. - [What You Should Know About How iOS 14 Impacts Advertisers](https://bearfoxmarketing.com/blog/what-you-should-know-about-how-ios-14-impacts-advertisers/): Curious how Apple iOS 14 updates to tracking impacts advertisers and users alike? In this article, Bear Fox Marketing tells you everything you need to know. - [Creating the Evergreen Funnel: How Long Does It Actually Take?](https://bearfoxmarketing.com/blog/creating-the-evergreen-funnel-how-long-does-it-actually-take/): Are you looking to create an evergreen funnel for your business? We've got all of the information you need to get off the ground today. - [Missing Your Shot? Three Common Pitfalls With Your Lead Generation Campaign](https://bearfoxmarketing.com/blog/missing-your-shot-three-common-pitfalls-with-your-lead-generation-campaign/): Have you noticed that your lead generation campaign isn’t delivering on expectations? Here are three common pitfalls you may experience and how to avoid them. - [Should You Even Post on Facebook Anymore?](https://bearfoxmarketing.com/blog/should-you-even-post-on-facebook-anymore/): Wondering if Facebook is still worth your time? Find the latest trends and insights to decide if posting on Facebook still fits your marketing strategy. - [How Social Media Advertising Is A Lot Like Dating](https://bearfoxmarketing.com/blog/how-social-media-advertising-is-a-lot-like-dating/): If you think that online dating is hard, try running a social media campaign! Click here to see how online dating and social media advertising are the same. - [Achieve Google Gold! Why Your Business Needs Technical SEO](https://bearfoxmarketing.com/blog/achieve-google-gold-why-your-business-needs-technical-seo/): Technical SEO improves the behind the scenes aspects of your company website to improve its search engine ranking. Make your site easier to crawl and get views. - [Is Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni?](https://bearfoxmarketing.com/blog/is-your-seo-agency-giving-you-the-full-piece-of-the-pizza-or-just-the-pepperoni/): SEO is like a pizza. You need every part of it to come together and work towards one goal. Read here to learn what our SEO agency can do for you! - [Top Marketing Tips From the Past 5 Presidents](https://bearfoxmarketing.com/blog/top-marketing-tips-from-the-past-5-presidents/): From Trump to George H. W. Bush, every president has had strong marketing campaigns. Get yourself geared up with marketing tips straight from the presidents! - [Don’t Let the Economy Get You Down: Why It’s Good to Market in a Recession](https://bearfoxmarketing.com/blog/dont-let-the-economy-get-you-down-why-its-good-to-market-in-a-recession/): Think twice before cutting your budget. Marketing in a recession can help you outperform competitors and capture loyal customers. - [Improve Your Lead Generation: How to Attract High Quality Leads Online](https://bearfoxmarketing.com/blog/improve-your-lead-generation-how-to-attract-high-quality-leads-online/): Without new leads, your business is out of business. Improve your lead generation with these tips to attract top quality leads online today. - [Know Your Numbers: Marketing Metrics You Should Know](https://bearfoxmarketing.com/blog/know-your-numbers-marketing-metrics-you-should-know/): Track the right marketing metrics to grow smarter. Learn which KPIs truly matter and how to use them to drive informed decisions and better results. - [7 Benefits of Google Shopping Ads for Small Businesses](https://bearfoxmarketing.com/blog/7-benefits-of-google-shopping-ads-for-small-businesses/): If you are trying to boost your company's online presence, Google Shopping Ads can help. Here are benefits of using Google Shopping Ads for small businesses. - [5 Tips to Scale Your Ecommerce Company](https://bearfoxmarketing.com/blog/5-tips-to-scale-your-ecommerce-company/): Growing your company can be a difficult task and ecommerce companies are particularly difficult. Here are 5 tips to help you scale up your ecommerce company. - [Aiming for a Perfect 10: Why Your Google Ads Quality Score Matters](https://bearfoxmarketing.com/blog/aiming-for-a-perfect-10-why-your-google-ads-quality-score-matters/): Want to lower your cost per click and improve your ad positions? Google rewards relevancy! Here are the top reasons why your Google Ads Quality Score matters. - [The Ultimate Guide to Improving Ecommerce Conversion Rates](https://bearfoxmarketing.com/blog/the-ultimate-guide-to-improving-ecommerce-conversion-rates/): Is your ecommerce shop not seeing the results you hoped for? Here’s everything that you need to know to get the ecommerce conversion rates your shop deserves. - [Bear Fox Favorites: Business Books](https://bearfoxmarketing.com/blog/bear-fox-favorites-business-books/): Find Bear Fox Marketing’s favorite business books that inspire growth, leadership, and innovation. A must-read list for marketers and entrepreneurs. - [The 7 Most Avoidable Custom Website Design Mistakes](https://bearfoxmarketing.com/blog/the-7-most-avoidable-custom-website-design-mistakes/): A custom website design can do wonders for the overall health of your site as long as it is done correctly. Learn how to avoid these harmful mistakes here. - [6 Branding Ideas to Boost Your Business](https://bearfoxmarketing.com/blog/6-branding-ideas-to-boost-your-business/): Effective branding is a great way to improve your business but finding branding ideas can be challenging. Here are tips to help you succeed. - [5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services](https://bearfoxmarketing.com/blog/5-must-ask-questions-to-ask-before-hiring-digital-marketing-services/): If you're ready to bring out the big guns and hire digital marketing services make sure you find the right company. Here are 7 questions you have to ask. - [10 SEO Mistakes You May Not Realize You're Making](https://bearfoxmarketing.com/blog/10-seo-mistakes-you-may-not-realize-youre-making/): Some common SEO mistakes are so easy to make, you may be doing them without realizing it. Here are 10 things you must avoid and tips on what to do instead. - [AI Driven Local SEO: How Boise Businesses Win With LLM Era Strategies](https://bearfoxmarketing.com/blog/the-ultimate-guide-to-local-seo/): Learn how Boise businesses can use AI and large language models to boost local rankings, map pack visibility, and conversions with modern Local SEO strategies. - [Who is My Ideal Customer and How Do I Reach Them?](https://bearfoxmarketing.com/blog/who-is-my-ideal-customer-and-how-do-i-reach-them/): Do you know who your ideal customer is? Here is a quick guide on identifying the perfect client and how to reach out to them. - [4 Simple Steps to Double Your SEO Traffic in 60 Days](https://bearfoxmarketing.com/blog/4-simple-steps-to-double-your-seo-traffic-in-60-days/): It's entirely possible to double your SEO traffic in as little as two months. Learn how to double your SEO traffic in 60 days here. - [Best Website Analytics Tools](https://bearfoxmarketing.com/blog/best-website-analytics-tools/): Only the best analytics tools will help you make the right decisions for your website. Find out the best website analytics tools here. - [If You Build It, They Won't Come On Their Own: Why Your Site Needs Professional SEO](https://bearfoxmarketing.com/blog/if-you-build-it-they-wont-come-on-their-own-why-your-site-needs-professional-seo/): That’s where professional SEO comes into play. Here’s what it is, why you need it, and why it makes all the difference in your success. - [Is Your Website Broken?](https://bearfoxmarketing.com/blog/is-your-website-broken/): Is your website not working the way it's supposed to? Here's everything you need to know about how to diagnose and fix a broken website. - [Tired of Attending Trade Shows? Here’s Why Digital Marketing is a Better Alternative](https://bearfoxmarketing.com/blog/tired-of-attending-trade-shows-heres-why-digital-marketing-is-a-better-alternative/): Skip costly trade shows. Learn why digital marketing is a smarter, more scalable way to generate leads, build brand awareness, and measure ROI. - [Building a Product That Solves a Problem](https://bearfoxmarketing.com/blog/building-a-product-that-solves-a-problem/): If you don't have a solution to a problem, build one. Here's everything you need to know about how to design and build problem solving products. - [Disrupt Your Industry, Dominate Your Niche: How to Advertise on Facebook in 2020](https://bearfoxmarketing.com/blog/disrupt-your-industry-dominate-your-niche-how-to-advertise-on-facebook-in-2020/): Are you ready to disrupt your industry and dominate your niche in 2020? Follow along as you learn everything needed to advertise on Facebook like a pro. - [Are Facebook Ads Dead? How To Best Utilize Your Social Media Marketing](https://bearfoxmarketing.com/blog/are-facebook-ads-dead-how-to-best-utilize-your-social-media-marketing/): When it comes to marketing in social media it is hard to tell if Facebook ads are still the way to go. We look into the ins and outs of social media marketing. - [PPC Lead Generation: How to Get Better Leads From PPC](https://bearfoxmarketing.com/blog/ppc-lead-generation-how-to-get-better-leads-from-ppc/): Are you trying to learn how to get better leads from PPC? If yes, you should check out our complete guide to PPC lead generation. - [How Long Does SEO Take? A Complete Overview of Your SEO Timeline](https://bearfoxmarketing.com/blog/how-long-does-seo-take-a-complete-overview-of-your-seo-timeline/): Are you wondering how long SEO takes to work? Hang in there! This overview will answer all those questions about your expected SEO timeline. - [Why Do I Keep Losing Backlinks?](https://bearfoxmarketing.com/blog/why-do-i-keep-losing-backlinks/): Do you keep losing backlinks? There are a few things you can do to fix the problem. Make sure you keep reading below to learn more about what to do next. - [How Your Website Platform Will Impact You in the Future](https://bearfoxmarketing.com/blog/how-your-website-platform-will-impact-you-in-the-future/): You can't afford to only think of the 'now' in terms of your website platform. You have to think about the future! Here's how your platform will impact you - [Unlock the Power of Google Ads Campaigns for Pest Control](https://bearfoxmarketing.com/blog/unlock-the-power-of-google-ads-campaigns-for-pest-control/): Want to find more leads for your pest control company? Check out this guide to learn how to unlock the power of a Google Ads campaign. - [What Is All the Buzz About Email Marketing?](https://bearfoxmarketing.com/blog/what-is-all-the-buzz-about-email-marketing/): What's all the buzz about email marketing? And why should you care? We show you why it's so buzz-worthy in this intro guide to email marketing - [Technical SEO: A Non-Technical Guide to Advanced SEO](https://bearfoxmarketing.com/blog/technical-seo-a-non-technical-guide-to-advanced-seo/): Learn advanced SEO strategies that will excel your brand’s online dominance. Our technical SEO guide offers powerful tactics without the jargon. - [How to Follow up with a Lead Before They Grow Cold](https://bearfoxmarketing.com/blog/how-to-follow-up-with-a-lead-before-they-grow-cold/): You need to save big leads BEFORE they grow cold. But how can you do this? We show you the step-by-step process of perfect follow-up here! - [How to Optimize A Website For Voice Search](https://bearfoxmarketing.com/blog/how-to-optimize-a-website-for-voice-search/): Voice search is not a trend that's going away soon, especially since early adopters have caught on. Find out here how to optimize a website for voice search. - [Lights, Camera, Action: Our Big Collection of Effective Video SEO Tips](https://bearfoxmarketing.com/blog/lights-camera-action-our-big-collection-of-effective-video-seo-tips/): Learn how to turn the (small) silver screen gold by optimizing it for views and clicks. Follow this guide on video SEO to do more with your online video! - [SEO Tips for Google Answer Boxes](https://bearfoxmarketing.com/blog/seo-tips-for-google-answer-boxes/): Focusing on driving organic traffic means getting content to the top of Google search results. Find out here the best SEO tips for Google answer boxes. - [Back to the Basics: Where Do I Start With SEO?](https://bearfoxmarketing.com/blog/back-to-the-basics-where-do-i-start-with-seo/): If you've never attempted SEO before, it can feel very overwhelming at the start. Read this SEO for a beginners guide to learn where to start with SEO. - [What Is an SEO Audit?](https://bearfoxmarketing.com/blog/what-is-an-seo-audit/): There can be many foundational issues affecting organic search performance. Discover here what is an SEO audit and its importance. - [Exponential Earnings Potential: How to Increase Click Through Rates for More Traffic and Sales](https://bearfoxmarketing.com/blog/exponential-earnings-potential-how-to-increase-click-through-rates-for-more-traffic-and-sales/): Learn how to increase your organic and ad click through rates. We’re sharing our best CTR tips, tips, and strategies in this guide and roundup. - [How to Nurture Your Leads to Improve Your Sales Close Rate](https://bearfoxmarketing.com/blog/how-to-nurture-your-leads-to-improve-your-sales-close-rate/): Boost conversions by nurturing leads. Find proven strategies to guide prospects through the funnel and improve your sales close rate effectively. - [Exterminate the Competition: The Ultimate Guide to Pest Control Marketing](https://bearfoxmarketing.com/blog/exterminate-the-competition-the-ultimate-guide-to-pest-control-marketing/): Learn how to rank your pest control business in local, outdo the competition, and drive leads using pest control marketing strategies with this strategy guide. - [Can You Handle the Leads? Your Guide to Facebook Lead Generation](https://bearfoxmarketing.com/blog/can-you-handle-the-leads-your-guide-to-facebook-lead-generation/): Think your Facebook lead generation game is up to snuff? Think again! Read on to learn how to use Facebook ads effectively. - [How to Attract Customers 101: Are You Attracting the Right Customers?](https://bearfoxmarketing.com/blog/how-to-attract-customers-101-are-you-attracting-the-right-customers/): We know you want to attract customers, but are you attracting the right customers? Read on to learn how to target your ideal customers. - [You Have a Website, Now What? 10 Tips for Website Promotion](https://bearfoxmarketing.com/blog/you-have-a-website-now-what-10-tips-for-website-promotion/): Congratulations on your new website! But what do you do next? Find out in this guide to website promotion. - [SEO vs SEM: What Are the Key Differences?](https://bearfoxmarketing.com/blog/seo-vs-sem-what-are-the-key-differences/): Do you know the differences between SEO vs SEM? Find out everything you need to know. - [Prioritize to Optimize: How to Optimize Content for SEO Strategy](https://bearfoxmarketing.com/blog/prioritize-to-optimize-how-to-optimize-content-for-seo-strategy/): Content optimization is very important for your SEO. Read on to learn how to optimize content for your SEO strategy. - [Facebook Messenger: The Best Kept Secret You Don't Know About](https://bearfoxmarketing.com/blog/facebook-messenger-the-best-kept-secret-you-dont-know-about/): Facebook messenger isn't just for fun anymore. Here's everything you need to know about how it can work as an advertising tool for your business. - [Launching A New Product With Google Ads: What You Should Know](https://bearfoxmarketing.com/blog/launching-a-new-product-with-google-ads-what-you-should-know/): Are you going to use Google ads to help you launch a new product? Read on to learn everything you need to know about launching a new product with Google ads. - [Google Ads vs Facebook: Which Is Better?](https://bearfoxmarketing.com/blog/google-ads-vs-facebook-which-is-better/): Should you be spending your time and money on Facebook ads or on Google ads? Which is better? Read on to learn about Facebook ads vs Google ads. - [4 Reasons to Hire a Digital Marketing Agency](https://bearfoxmarketing.com/blog/4-reasons-to-hire-a-digital-marketing-agency/): Not sure if you need a marketing agency? Learn how hiring experts can save time, boost performance, and help scale your business with ease. - [Not Getting the Hits You Want? Why Content Alone isn't Good Enough for SEO](https://bearfoxmarketing.com/blog/not-getting-the-hits-you-want-why-content-alone-isnt-good-enough-for-seo/): SEO is more than just writing content, you also have to make sure people are going to see it. Consider hiring an SEO specialist. - [Getting Started from the Beginning: What is SEO?](https://bearfoxmarketing.com/blog/getting-started-from-the-beginning-what-is-seo/): Thinking of introducing SEO in your small business and asking yourself what does SEO stand for? Keep reading for the answers. - [An Online Advertising Insider's Guide: We Spent $5 Million On Facebook And Google Ads So You Don't Have To](https://bearfoxmarketing.com/blog/an-online-advertising-insiders-guide-we-spent-5-million-on-facebook-and-google-ads-so-you-dont-have-to/): We spent $5 million on Facebook and Google ads so you don't have to! Click here to find out what we learned in our online advertising insider's guide! - [SERP Defined: How Knowing What SERP Means Could Save Your Business](https://bearfoxmarketing.com/blog/serp-defined-how-knowing-what-serp-means-could-save-your-business/): Knowing what SERP means could make the difference of success and failure of your business. Here is SERP defined and how to optimize your search rankings - [The Ultimate Guide on Local SEO for Small Businesses](https://bearfoxmarketing.com/blog/the-ultimate-guide-on-local-seo-for-small-businesses/): If you have a small business it is imperative that you understand how to optimize your local SEO. Here's a guide on local SEO for small businesses to learn more - [How Much Should My Company Spend on Advertising?](https://bearfoxmarketing.com/blog/how-much-should-my-company-spend-on-advertising/): Learn how much your company should spend on advertising. Find key budgeting strategies to maximize ROI and drive business growth effectively. - [Rise in the Rankings: The 5 Benefits of SEO](https://bearfoxmarketing.com/blog/rise-in-the-rankings-the-5-benefits-of-seo/): When your small business is battling it out with big name brands, trying to rank on Google can be a challenge. Learn the benefits of SEO for your business here. - [6 Reasons Why Digital Marketing Works Better Than Traditional Marketing](https://bearfoxmarketing.com/blog/6-reasons-why-digital-marketing-works-better-than-traditional-marketing/): Digital marketing gives companies unique and powerful ways to market to prospective customers where they spend their time! - [Looking to Double Business Stats: Where Do I Start?](https://bearfoxmarketing.com/blog/looking-to-double-business-stats-where-do-i-start/): Are you looking to double your business stats and growth? Not sure where to get started? Read on to learn. - [Call Tracking: Not Just for the Big Guys](https://bearfoxmarketing.com/blog/call-tracking-not-just-for-the-big-guys/): Calling tracking isn't just for big businesses, it's for the small businesses too. Read on to learn all about why you need call tracking. - [What makes you so special? It’s time to identify your value proposition.](https://bearfoxmarketing.com/blog/what-makes-you-so-special-its-time-to-identify-your-value-proposition/): Stand out from the competition. Learn how to craft a clear, compelling value proposition that speaks to your audience and drives meaningful conversions. - [Where Do I Start With Digital Marketing?](https://bearfoxmarketing.com/blog/where-do-i-start-with-digital-marketing/): You know you need to invest in digital marketing, but don’t know where to start. Read on to learn where you should start with your digital marketing strategy. - [How to Calculate Your Customer Lifetime Value](https://bearfoxmarketing.com/blog/how-to-calculate-your-customer-lifetime-value/): How to Calculate Your Customer Lifetime Value - [Building A Consistent Sales Funnel](https://bearfoxmarketing.com/blog/building-a-consistent-sales-funnel/): When building a consistent sales funnel, it’s important to use the experts from both inside your organization and out to build a winning strategy. - [Repurposing Your Blog Content 101](https://bearfoxmarketing.com/blog/repurposing-your-blog-content-101/): If content still applies to your business today, you can tweak the messaging and some of the content to make it new again. - [Building Your Revenue: What's Best for You?](https://bearfoxmarketing.com/blog/building-your-revenue-whats-best-for-you/): Building your revenue doesn't have to be as hard as you might think it is. Click here to learn ways to build up revenue for a successful business. - [How Strong Is Your Brand Promise?](https://bearfoxmarketing.com/blog/how-strong-is-your-brand-promise/): Make sure your brand stands for SOMETHING, stands for something UNIQUE, and stands for something unique and MEANINGFUL with customers. - [Is Google AdWords Still Relevant?](https://bearfoxmarketing.com/blog/is-google-adwords-still-relevant/): For a long time, Google AdWords was the premiere way to expose your ads online. But is an AdWords ad still relevant today? Click here and find out. - [Is Facebook Advertising Right for Your Business?](https://bearfoxmarketing.com/blog/is-facebook-advertising-right-for-your-business/): Facebook Advertising done right can provide good return.  Here are tips you should consider when determining if Facebook ads are right for you. - [5 Tips for Converting Leads to Sales](https://bearfoxmarketing.com/blog/5-tips-for-converting-leads-to-sales/): Converting leads into new clients is rewarding... and can be a challenge. Here are 6 tips to help you close more qualified leads more often. - [Digital Marketing and Marketing Mix](https://bearfoxmarketing.com/blog/digital-marketing-and-marketing-mix/): Getting the right marketing mix (product, pricing, promotion, placement) is important. But what does it have to do with digital marketing? - [7 Reasons Your Website Conversions Are Low & How to Fix It](https://bearfoxmarketing.com/blog/7-reasons-your-website-conversions-are-low-how-to-fix-it/): Struggling with low website conversions? Find 7 common reasons why users aren't converting, and how to fix each one to boost leads and sales. - [Make Sure Your Content Is Compliant With Current SEO Trends](https://bearfoxmarketing.com/blog/make-sure-your-content-is-compliant-with-current-seo-trends/): How can you ensure that your branded content always complies with the latest SEO trends? - [WordPress and SEO: The Complete WordPress SEO Guide For Your Blog](https://bearfoxmarketing.com/blog/wordpress-and-seo-the-complete-wordpress-seo-guide-for-your-blog/): Search engine optimization is important for your blog and it's very doable with WordPress. Here's the complete WordPress SEO guide - [How a Great Content Marketing Strategy Can Work SEO Magic](https://bearfoxmarketing.com/blog/how-a-great-content-marketing-strategy-can-work-seo-magic/): A great content marketing strategy can take your business to the next level. Learn the best practices for inbound marketing and how it can create SEO magic. - [5 Important Search Engine Marketing Trends for 2018](https://bearfoxmarketing.com/blog/5-important-search-engine-marketing-trends-for-2018/): You want to keep up with the digital marketing times. But do you know search engine marketing strategies for 2018? Here are the 5 most important trends - [The Best Advice for Working as a Social Media Manager](https://bearfoxmarketing.com/blog/the-best-advice-for-working-as-a-social-media-manager/): Are you using social media to promote your business in Boise? Here's the best social media manager advice you'll receive. - [8 Tips for Choosing an SEO Expert That Lives Up to The Sales Pitch](https://bearfoxmarketing.com/blog/8-tips-for-choosing-an-seo-expert-that-lives-up-to-the-sales-pitch/): Choosing an SEO expert to help your business grow can be risky business. Find out how to tell if an agency is ethical and effective before you hire one. - [6 Awesome Link Building Tactics and How to Measure Your ROI on Them](https://bearfoxmarketing.com/blog/6-awesome-link-building-tactics-and-how-to-measure-your-roi-on-them/): 6 Link Building Tactics and How to Measure Their ROI - [How to Harness the Power of LinkedIn Marketing Campaigns](https://bearfoxmarketing.com/blog/how-to-harness-the-power-of-linkedin-marketing-campaigns/): Running strong and effective LinkedIn marketing campaigns can drastically improve your business's reputation and traffic. Click here to learn more! - [7 Reasons Your Company Should Hire A Content Manager](https://bearfoxmarketing.com/blog/7-reasons-your-company-should-hire-a-content-manager/): Growing your company's online and social media presence is a full-time job. So why not hire the best? Read on for 7 reasons why hiring a content manager is key! - [The 7-Step System On How To Run Better Facebook Ads](https://bearfoxmarketing.com/blog/the-7-step-system-on-how-to-run-better-facebook-ads/): Will Facebook advertising work for your business? Here’s a system for getting the data you need so that you can get better performance from your campaign. - [The Ultimate Guide To Brand Positioning And Why It Matters](https://bearfoxmarketing.com/blog/the-ultimate-guide-to-brand-positioning-and-why-it-matters/): Are you happy with how your company brand is being perceived? Consider what message your brand positioning conveys and learn why it matters in this guide. - [Is SEO a Waste of Money? 8 Benefits of SEO You May Not Know](https://bearfoxmarketing.com/blog/is-seo-a-waste-of-money-8-benefits-of-seo-you-may-not-know/): Is SEO a waste of money for your business? Click here to learn some of the benefits of SEO that you may not realize you're missing out on. - [Which Digital Marketing Tactics Have the Highest ROI?](https://bearfoxmarketing.com/blog/which-digital-marketing-tactics-have-the-highest-roi/): With so many digital marketing tactics out there, choosing the right ones can be overwhelming. That's why we're breaking down which ones have the highest ROI. - [How to Get More Out Of Your SEO Reporting](https://bearfoxmarketing.com/blog/how-to-get-more-out-of-your-seo-reporting/): The best way to tell if your SEO efforts are working is effective SEO reporting. Learn how to get the most out of your reports and which metric to watch. - [The Secret to Successful Audience Targeting](https://bearfoxmarketing.com/blog/the-secret-to-successful-audience-targeting/): Good marketing is built on good audience targeting. We'll show you how to target the right audience and increase your business profit. - [The Secret of SEO For Blog Posts](https://bearfoxmarketing.com/blog/secret-seo-blog-posts/): What's the point in writing a blog if no one can find it? Learning SEO for blog posts can help step up your game. Here's what you need to know. - [Avoid the Black Hat With These White Hat Link Building Techniques](https://bearfoxmarketing.com/blog/avoid-black-hat-white-hat-link-building-techniques/): Do SEO the right way by avoiding black hat links and focusing on white hat link building. If you're not sure what that means, keep reading to find out. - [Why Your SEO Campaign Isn't Working (and What to Do About It)](https://bearfoxmarketing.com/blog/why-your-seo-campaign-isnt-working-and-what-to-do-about-it/): Are your SEO strategies failing to give you the results you want? Then click here to discover why your SEO campaign isn't working, and how you can fix it. - [How To Research the Right Business Keywords](https://bearfoxmarketing.com/blog/research-right-business-keywords/): Finding the right business keywords is vital to a successful SEO marketing strategy. Here's what you need to know to start the researching process. - [How to Perform a Local SEO Audit](https://bearfoxmarketing.com/blog/perform-local-seo-audit/): Most businesses rely on customers in their immediate vicinity. Make sure you're reaching the right audience with a local SEO audit. We'll show you how. - [5 Tips to Increase eCommerce Website Revenue](https://bearfoxmarketing.com/blog/5-tips-increase-ecommerce-website-revenue/): Increasing website revenue to your eCommerce site takes some serious effort. Click here for 5 tips to increase your eCommerce website's revenue. - [What's the Difference Between Adwords vs SEO?](https://bearfoxmarketing.com/blog/whats-the-difference-between-adwords-and-seo/): Adwords and search engine optimization can both improve your position in SERPS. But which is right for you? Let's get the facts on Adwords vs SEO. - [How a Landing Page Service Increases Conversions](https://bearfoxmarketing.com/blog/landing-page-service-increases-conversions/): Your website is often the first impression people have of your business. Check out how a landing page service can help turn visitors into customers. - [It's All About the Money: Grow Your Business With Social Marketing Campaigns](https://bearfoxmarketing.com/blog/money-grow-business-social-marketing-campaigns/): Social media is the main way people connect today. Make sure your business gets seen with targeted social marketing campaigns. Here's how to reach them. - [A Complete Guide to Effective Online Marketing](https://bearfoxmarketing.com/blog/complete-guide-effective-online-marketing/): Do you need help with your digital marketing campaign? Don't miss out on our complete guide to effective online marketing. Click here to learn more. - [How the Best Social Media Campaigns Help SEO Rankings](https://bearfoxmarketing.com/blog/best-social-media-campaigns-help-seo-rankings/): Focusing on creating the best social media campaigns can help improve overall SEO rankings. We'll show you how they interact to benefit your business. - [How Professional SEO Services Can Help Scale Your Business](https://bearfoxmarketing.com/blog/professional-seo-services-can-help-scale-business/): Growing your business is always an uphill battle. But professional SEO services can help! Take a look at how SEO can help grow and scale your business. - [Anatomy of the Perfect Product Landing Page](https://bearfoxmarketing.com/blog/anatomy-perfect-product-landing-page/): Are your landing pages not converting as you'd like? It's time to go back to the drawing board. Here's a look how a perfect product landing page is made. - [7 Strategies Increase Your Website Conversion Ratio](https://bearfoxmarketing.com/blog/7-strategies-increase-website-conversion-ratio/): Gaining more traffic to your website is only the first step to gaining revenue. Here are 7 strategies to implement to help increase your conversion ratio. - [7 Useful Tips for Placing Ads on Facebook](https://bearfoxmarketing.com/blog/7-useful-tips-placing-ads-facebook/): Understanding how to place ads on Facebook is the first step in effectively advertising on the site. Click here for 7 useful tips for placing ads. - [You're Doing it Wrong: 7 Mistakes That Are Deadly for PPC Strategies](https://bearfoxmarketing.com/blog/youre-wrong-7-mistakes-deadly-ppc-strategies/): Good PPC strategies have the potential to bring in more traffic and sales to your website. As long as you're not committing these 7 deadly PPC sins. - [Quick And Easy Facebook Marketing Tips](https://bearfoxmarketing.com/blog/quick-easy-facebook-marketing-tips/): Facebook is one of the best ways to reach and engage with customers. Read on to learn some quick and easy Facebook marketing tips. - [What Good Content Is Really About: Consumer Behavior Marketing](https://bearfoxmarketing.com/blog/good-content-really-consumer-behavior-marketing/): Increasing consumer engagement is ultimately how you'll see a spike in sales. Find out how your content drives consumer behavior marketing to get results. - [What Are The Benefits Of Using Paid Search?](https://bearfoxmarketing.com/blog/benefits-using-paid-search/): Are you looking for ways to boost your marketing campaign and increase ROI? Keep reading to learn about the benefits of paid search. - [10 Digital Marketing Trends You Need To Know](https://bearfoxmarketing.com/blog/10-digital-marketing-trends-need-know/): Staying on top of the latest trends is important when it comes to marketing. Take a look at 10 digital marketing trends you need to know. - [How To Use Social Media To Generate Leads](https://bearfoxmarketing.com/blog/how-to-use-social-media-to-generate-leads/): Social media isn't just all about fun, it can also be a tool to help your business. Keep reading to learn how to use social media to generate leads. - [How PPC Works to Grow Your Business](https://bearfoxmarketing.com/blog/ppc-works-grow-business/): Pay-per-click campaigns can be a valuable tool in your marketing arsenal to create revenue. See how PPC works to increase site traffic and conversions. - [How to Measure Digital Marketing ROI](https://bearfoxmarketing.com/blog/measure-digital-marketing-roi/): Digital marketing is still kind of like the wild West. Make sure your strategies are working by using these metrics to measure your digital marketing ROI. - [When Marketing Progress is Measured, Performance Improves](https://bearfoxmarketing.com/blog/marketing-progress-measured-performance-improves/): It's true that you have to spend money to make money. But you want to spend it in the right places. Marketing performance reporting ensures just that. - [The Biggest Creative Content Marketing Trends of 2017](https://bearfoxmarketing.com/blog/biggest-creative-content-marketing-trends-2017/): It's all about content in 2017 and standing out in all the noise will take major creativity. Here's what's making waves in creative content marketing. - [7 New Hacks for Your Facebook Marketing Strategy](https://bearfoxmarketing.com/blog/7-new-hacks-facebook-marketing-strategy/): There's no better way to kick start your local marketing than with a targeted Facebook marketing strategy. Click here for 7 new hacks to convert more leads. - [How IOT Can Enhance Consumer Product Marketing](https://bearfoxmarketing.com/blog/iot-can-enhance-consumer-product-marketing/): The Internet of Things (IOT) is revolutioning consumer goods themselves. Now, it's transforming the consumer product marketing process. Here's how! - [SEO vs PPC: Which Has More Value?](https://bearfoxmarketing.com/blog/seo-vs-ppc-value/): Find the pros and cons of SEO and PPC. Learn which strategy delivers better value based on your goals, budget, and timeline for business growth. - [How to Find Your Digital Marketing ROI](https://bearfoxmarketing.com/blog/find-digital-marketing-roi/): For a company to complete, it needs digital content. But how do you get the most bang for your buck? 5 ways to measure and maximize digital marketing ROI. - [Web Design Trends to Set You Up For Success This Year](https://bearfoxmarketing.com/blog/web-design-trends-set-success-year/): You may have a fantastic marketing campaign but if your website is lagging, your business will be hurt. Web design trends are vital to know of. Click here! - [5 Reasons to Hire a Content Marketing Specialist](https://bearfoxmarketing.com/blog/5-reasons-hire-content-marketing-specialist/): By hiring a content marketing specialist, you'll have the ability to show off your digital content in a new way. Check out 5 helpful reasons in this post. - [What is the Difference Between Traditional Marketing vs Digital Marketing?](https://bearfoxmarketing.com/blog/what-is-the-difference-between-traditional-marketing-vs-digital-marketing/): You've probably heard of the two terms, but what exactly is the difference between traditional marketing vs digital marketing? Click here now to find out. - [Strategic, Social, and Thriving: 7 Social Media Trends of 2017](https://bearfoxmarketing.com/blog/strategic-social-thriving-7-social-media-trends-2017/): As the world of social media grows and evolves each and every day, so do social media trends.Check out 7 trends that are shaping social media as we speak. - [Let's Get Local: The Power of Local SEO](https://bearfoxmarketing.com/blog/lets-get-local-power-local-seo-services/): You may have heard of the term, "local SEO services," but why does it truly matter? Click here to discover the powerful impact of local SEO. - [The Benefits of Combining SEO With a PPC Management Company](https://bearfoxmarketing.com/blog/benefits-combining-seo-ppc-management-company/): SEO and Pay-per-click features are good but separately, they're not enough. Here are six reasons to combine your SEO efforts with a PPC Management Company. - [Social Network 101: Unforgettable Facebook Marketing Strategy](https://bearfoxmarketing.com/blog/social-network-101-unforgettable-facebook-marketing-strategy/): Facebook serves as a great platform to reach consumers and spread a message. We'll show you how to develop an effective Facebook marketing strategy. - [Everything You Need to Know About Digital Branding](https://bearfoxmarketing.com/blog/everything-need-know-digital-branding/): Learn everything you need to know about digital branding, from building a strong online identity to connecting with your audience and standing out. - [Is Your Website Destroying Your Business?](https://bearfoxmarketing.com/blog/website-destroying-business/): Your business's website can either destroy or make your business. Read more to learn about the tips and tricks to having a better website! --- # Detailed Content ## Pages ### Landscaping SEO Agency > Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - Published: 2025-10-09 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/landscaping-seo-company/ Plant the Seeds of Growth with SEO That WorksWhen homeowners or businesses need landscaping services, their search begins online. From lawn maintenance and hardscaping to full outdoor design projects, potential clients are comparing local companies on Google before they ever pick up the phone. If your landscaping company isn’t at the top of those searches, you’re missing out on valuable leads. That’s where we come in. As a landscaping SEO agency, we help landscapers dominate local search results, generate more inquiries, and convert online visitors into booked projects. We understand the seasonality of landscaping, the importance of local visibility, and the competitive nature of the industry. Our focus is on building digital strategies that bring in consistent leads, no matter the season. Why Partner with a Landscaping SEO Agency? Digital Marketing Designed for LandscapersRunning a landscaping business already means juggling crews, equipment, and client schedules. Marketing shouldn’t add another layer of stress. We provide SEO and digital solutions tailored specifically to landscapers who want steady, qualified leads. Here’s what we deliver:SEO & Local Search Optimization – Rank for searches like “landscaper near me” or “hardscape design . ” We optimize your site and Google Business Profile so local clients find you first. PPC & Google Ads – Target high-intent customers looking for “lawn care service” or “patio installation” with ads designed to maximize ROI. Web Design & Development – A professional, mobile-friendly website showcases your work and makes it easy for clients to request estimates. Content Marketing – Blogs, seasonal tips, and project spotlights boost search visibility and build trust with potential clients. Reputation & Branding – Highlight reviews, certifications, and before-and-after project photos to stand out from competitors. We don’t believe in one-size-fits-all marketing. Every strategy is customized around your services, location, and growth goals. The AI Advantage: Future-Proof SEO for Landscaping CompaniesSearch is changing fast. Google’s AI-powered features like AI Overviews and predictive search are redefining how homeowners discover service providers. Ranking on page one is important, but now it’s equally critical to optimize for how AI interprets and recommends your business. As a forward-looking landscaping SEO agency, we integrate AI-powered SEO strategies to help you stay ahead:Answer Engine Optimization (AEO): We structure content so your landscaping business appears in AI-generated summaries and voice search results. Predictive Keyword Analysis: AI uncovers seasonal search spikes, like “spring lawn cleanup” or “holiday lighting installation,” so you’re ready before demand hits. Content Personalization: AI helps us tailor web content that addresses real customer questions whether it’s choosing between sod and seed or designing a backyard patio. Real-Time Optimization: With AI analytics, we refine campaigns quickly, reducing wasted spend and boosting conversions. By combining traditional SEO with AI-driven strategies, we make sure your landscaping company grows today and stays visible tomorrow. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book My Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. FAQs: Landscaping SEO Agency Why do landscapers need SEO? Most clients search online before hiring. SEO helps your business rank higher in those searches, making it easier to get calls, estimates, and booked projects. Let’s talk about how we can get your business to the top of local results. How long does landscaping SEO take to show results? Paid ads can deliver immediate leads, while SEO typically takes 3–6 months to build momentum. Our strategies combine both for short-term wins and sustainable growth. Looking for short- and long-term results? Reach out to our team and we’ll walk you through the process. Can you help me get more seasonal leads? Yes. We use seasonal SEO and PPC campaigns to target peak times, like spring cleanups or fall yard prep, so you capture demand when it’s highest. Let’s build a plan together. How much should landscapers invest in SEO? Budgets vary, but many landscaping companies invest 5–10% of revenue into marketing. We design plans that maximize ROI at your budget level. Curious what a smart investment looks like for your business? Start the conversation here. How does AI impact SEO for landscapers? AI shapes how Google delivers answers. We optimize your content so it’s included in AI-driven summaries, predictive searches, and voice results. Want your services to show up first in AI-driven results? Contact us now and let’s make it happen. --- ### Fence Contractor SEO Agency > Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - Published: 2025-10-09 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/fence-contractor-seo/ Build Your Business with Digital Marketing That DeliversWhen homeowners or businesses need a fence installed or repaired, their search starts online. From privacy fencing to large-scale commercial projects, potential customers are comparing options and looking for the right contractor on Google. If your fence company isn’t ranking at the top, you’re losing those leads to a competitor. That’s where we come in. As a specialized fence contractor SEO agency, we help fence companies dominate search results, earn more calls, and turn web visitors into signed contracts. We know the seasonality of fencing demand, the competition in local markets, and the importance of trust in home services. Our job is simple: get your business found, build credibility, and keep your project pipeline full. Why Hire a Fence Contractor SEO Agency? SEO Built for Contractors Who Want Steady GrowthRunning a fence contracting business means managing crews, materials, and timelines. Marketing shouldn’t be another challenge. That’s why fence contractors choose us for SEO and digital strategies designed to generate consistent, profitable leads. Here’s what we do:SEO & Local Search Optimization – Rank for searches like “fence contractor near me” or “privacy fence installation . ” We optimize your website and Google Business Profile so local customers call you first. PPC & Google Ads – Target high-intent buyers with ads for “vinyl fence installation” or “wood fence repair. ” Every campaign is optimized for ROI. Web Design & Development – A fast, professional website helps customers trust your business and makes it easy to request a quote. Content Marketing – Educational blogs, style guides, and fencing FAQs build authority while increasing search traffic. Reputation & Branding – Show off customer testimonials, past projects, and certifications to stand out from competitors. We don’t do cookie-cutter marketing. Every campaign is built around your service area, audience, and growth goals. The AI Advantage: Next-Level SEO for Fence ContractorsSearch is evolving quickly. With Google’s AI-driven features like AI Overviews, predictive search, and voice results, the way customers discover contractors is changing. Ranking on page one is still important, but optimizing for how AI interprets and recommends businesses is now critical. As a forward-thinking fence contractor SEO agency, we use AI-powered SEO to help you stay ahead:Answer Engine Optimization (AEO): Structured content makes your business more likely to appear in AI summaries and voice searches. Predictive Keyword Insights: AI tools identify seasonal demand shifts. For example, when “pool fence installation” spikes in spring so you’re ready ahead of time. Content Personalization: AI helps us write content that speaks directly to customer needs, whether it’s explaining fence material comparisons or permitting requirements. Real-Time Optimization: AI analytics allow us to refine campaigns quickly, cutting wasted spend and improving ROI. By embracing AI in SEO, we ensure your fence contracting business isn’t just showing up. It’s showing up where it matters most. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book My Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. FAQs: Fence Contractor SEO Agency Why do fence contractors need SEO? Most homeowners and businesses start online when looking for fence services. SEO ensures your business ranks high, making it easier to secure leads and jobs. Let’s talk about getting your business to the top of the map pack. How long before SEO delivers results? Paid ads can bring leads immediately. SEO generally takes 3–6 months to gain traction, but the results are long-term and compounding. Want short- and long-term results? Reach out to our team to get started. Can you help me rank in multiple service areas? Yes. We create location-specific pages and optimize your Google Business Profile so you appear in all the areas you serve. Let’s map your service zones and build a strategy that gets you found. Connect with us today. How much should fence contractors spend on SEO? Most contractors invest 5–10% of revenue into marketing. We customize campaigns to deliver the strongest ROI at your budget level. Curious what makes sense for your company? Let’s build a custom plan. How does AI change SEO for fence companies? AI impacts how Google serves answers. We optimize your site so it not only ranks but is also included in AI-driven summaries, voice searches, and predictive recommendations. Ready to build a smarter SEO strategy? Contact us now and let’s get to work. --- ### Roofing SEO Agency > Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - Published: 2025-10-09 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/roofing-seo-services-2/ Keep Your Roofing Business on Top of Search ResultsWhen homeowners discover a leak, storm damage, or need a new roof, their first step is almost always online. If your roofing company doesn’t show up at the top of Google, those leads are going straight to a competitor. As a specialized roofing SEO agency, we help roofing contractors rank higher, generate more calls, and turn website visits into scheduled inspections and signed contracts. Whether you’re targeting residential or commercial roofing jobs, we build SEO strategies that bring in leads all year long, even outside storm season. Why Partner with a Roofing SEO Agency? SEO Built for Roofing ContractorsRunning a roofing company already comes with unpredictable weather, material shortages, and tight schedules. Marketing shouldn’t be another headache. That’s where we come in. We provide SEO and digital strategies that get real results like steady phone calls, booked inspections, and more contracts. Here’s how we help roofing companies grow:SEO & Local Optimization – Rank for searches like “roof repair near me” or “commercial roofing ” so homeowners and property managers find you first. PPC & Google Ads – Capture high-intent leads with ads targeted to storm damage, insurance claims, and emergency roof repairs. Web Design & Development – A professional, mobile-friendly website builds trust and encourages visitors to request inspections or estimates. Content Marketing – We create roofing blogs, buyer guides, and FAQs that build authority while boosting your organic traffic. Social Media & Branding – Highlight your projects, reviews, and certifications to stand out from competitors. Looking for Boise SEO services? Our team crafts tailored strategies that fill your schedule with profitable jobs and strengthen your reputation in the community. The AI Advantage: Smarter Roofing SEOSearch engines are evolving, and AI is changing the way customers find roofing companies. Google’s AI-powered search features (like AI Overviews) mean ranking isn’t enough. You need to optimize for how AI interprets and recommends your business. As a roofing SEO agency, we leverage AI-driven SEO to help your company stay ahead:Answer Engine Optimization (AEO): Structured content ensures your roofing business shows up in AI-driven answers and voice search results. Predictive Search Insights: AI identifies seasonal spikes in searches like “hail damage roof repair” or “best roofing contractor,” so we can optimize before the rush. Content Personalization: AI helps us create content that speaks directly to customer concerns whether it’s roof financing options, shingle comparisons, or storm prep tips. Real-Time Campaign Adjustments: AI-powered analytics allow us to adapt campaigns quickly, reducing wasted ad spend and boosting ROI. With AI-backed SEO, we make sure your roofing company doesn’t just keep up. It also stays visible, trusted, and competitive. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book My Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. FAQs: Roofing SEO Agency Why do roofing companies need SEO? Most homeowners search online before contacting a roofer. SEO ensures your business shows up at the top of those searches, increasing calls and booked inspections. Let’s talk about how to get your business to the top of local search results. How long does roofing SEO take to see results? Paid ads can generate leads immediately, while SEO usually takes 3–6 months to gain traction. We combine both to deliver short-term results and long-term growth. Reach out to our team to map out a timeline that fits your business goals. Can you help with storm damage and emergency roof repair SEO? Yes. We create targeted local campaigns so you show up when people urgently search for roof repair after storms or hail damage. If you handle urgent calls, we’ll make sure your online presence reflects that; schedule a call today. How much should a roofing company invest in SEO? Budgets vary by market, but many roofers invest 5–10% of annual revenue into digital marketing. We build plans to maximize ROI at your budget level. Let’s review your goals and build a plan that fits. How does AI impact SEO for roofing companies? AI changes how Google surfaces answers. We optimize your content so it appears not just in rankings, but also in AI summaries and predictive search results. Ready to future-proof your roofing business? Connect with our team to get started. --- ### Concrete Contractor SEO Agency > Read about our %%title%%. Bear Fox Marketing is a marketing agency that specializes in SEO and digital ads. - Published: 2025-10-09 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/concrete-seo/ Build a Stronger Business with SEO That WorksWhen contractors or developers need concrete services, their first stop isn’t the job site, it's Google. From foundation pouring to large-scale commercial projects, your next client is searching online to find a trusted partner. If your business isn’t showing up at the top of search results, you’re losing work to the competition. That’s where we come in. As a specialized concrete SEO agency, we help concrete contractors dominate local search results, generate more leads, and convert web traffic into real contracts. We understand the bidding cycles, the competition, and the unique needs of residential and commercial concrete companies. Our focus is simple: get you found online, keep your pipeline full, and deliver long-term growth. Why Partner with a Concrete SEO Agency? Proven Digital Marketing for Concrete ContractorsRunning a concrete business comes with its share of challenges like tight deadlines, material costs, and demanding clients. Marketing shouldn’t be one of them. That’s why concrete contractors turn to us for SEO and digital strategies designed to win jobs and build lasting authority. Here’s how we help concrete companies grow:SEO & Local Optimization – Appear in Google searches for “concrete contractor near me” or “commercial concrete services . ” We optimize your site and Google Business Profile to capture local leads. PPC & Google Ads – Target high-intent customers with ads that appear exactly when they’re searching for concrete services. Every dollar is spent to maximize ROI. Web Design & Development – A professional, mobile-friendly, and conversion-optimized website shows credibility and encourages potential clients to request bids. Content Marketing – Educational articles, project spotlights, and service guides build trust while increasing search visibility. Branding & Social Media – From before-and-after project photos to customer testimonials, we help you showcase expertise and stand out online. We’re more than just marketers. We’re your growth partner. Our strategies are designed to help you fill your calendar with steady, profitable work. The AI Advantage: Smarter SEO for Concrete CompaniesSearch is evolving, and artificial intelligence is reshaping how clients find contractors. Google’s AI-powered search results (like AI Overviews and predictive answers) mean it’s not enough to rank on page one, then you need to optimize for how AI interprets and presents your company online. As a forward-thinking concrete SEO agency, we use AI-driven strategies to keep your business visible and competitive:Answer Engine Optimization (AEO): We structure content to appear in AI-generated answers and voice searches, helping you win visibility beyond traditional rankings. Predictive Keyword Targeting: AI tools analyze seasonal and project-based search trends (like “driveway replacement cost” or “commercial concrete slab contractors”) so we can position your business ahead of demand. Content Personalization: AI helps us tailor content that directly addresses client concerns whether it’s explaining concrete curing times or comparing material costs. Faster Campaign Optimization: Real-time AI insights help us refine campaigns quickly, ensuring ad spend is efficient and SEO adjustments are proactive. By combining traditional SEO with cutting-edge AI, we help concrete contractors not only stay relevant but also lead in an increasingly competitive market. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book My Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. FAQs: Concrete SEO Agency Why do concrete companies need SEO? Most clients search online before hiring a contractor. SEO ensures your business appears at the top of search results, making it easier to win more jobs. Let’s talk about building your SEO presence. How long before I see results from concrete SEO? Paid ads can generate leads immediately, while SEO typically takes 3–6 months to show significant results. Our approach combines both for quick wins and steady growth. We’ll build you a strategy that pays off now and later. Reach out to our team today. Can you help with local concrete contractor marketing? Yes. We specialize in local SEO, optimizing your Google Business Profile and targeting service areas so you appear when people search for nearby concrete services. Let’s make your business the go-to in your area. Get in touch with us here. How much should a concrete contractor spend on SEO? Budgets depend on your market and goals, but many contractors invest 5–10% of revenue into marketing. We create ROI-focused plans that fit your budget. Schedule a strategy call. How does AI change SEO for concrete companies? AI impacts how Google delivers search results. We optimize your content so it’s not only ranked but also included in AI-driven summaries and recommendations. Curious how this affects your business? Let’s talk about AI-informed SEO. --- ### HVAC SEO Agency > Partner with a top HVAC SEO agency to increase leads & dominate local search. We use AI-driven strategies for SEO to grow HVAC businesses. - Published: 2025-10-01 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/hvac-seo-services-2/ Drive More Calls, Installs, and Service AppointmentsWhen homeowners and businesses need HVAC services, they start their search online. Whether it’s an emergency furnace repair or a new AC installation, showing up in the right place at the right time can mean the difference between landing a job and losing it to a competitor. At Bear Fox, we specialize in helping HVAC contractors dominate search results, build stronger local visibility, and convert clicks into calls. Our team understands the seasonal nature of HVAC work, the competitive local landscape, and the urgency customers feel when their heating or cooling fails. That’s why we tailor SEO strategies to make sure your business is the one they find first and trust the most. Why Choose Bear Fox as Your HVAC SEO Agency? A Full-Service Digital Partner for HVAC GrowthRunning an HVAC business comes with enough moving parts and marketing shouldn’t be one more headache. That’s where we come in. As a dedicated HVAC SEO agency, we provide full-service solutions designed to attract more qualified leads, increase service bookings, and grow your brand authority. Here’s how we help HVAC companies thrive:SEO & Local Optimization – Appear in Google’s top results when people search for “AC repair near me” or “furnace installation . ” We optimize your site and Google Business Profile to win more local calls. PPC & Google Ads – Get in front of high-intent customers right when they need HVAC services most. We manage ad spend strategically to maximize ROI. Web Design & Development – A fast, mobile-friendly, and conversion-focused website is your #1 sales tool. We create websites built to turn visitors into booked service calls. Content Marketing – Build trust with helpful resources like seasonal maintenance tips, buyer guides, and HVAC FAQs that drive organic traffic. Social Media & Branding – Strengthen your online reputation, showcase your work, and stay top of mind with your audience. We’re more than marketers. We’re growth partners. Our team works closely with you to understand your service areas, seasonal trends, and business goals, then builds a custom plan that brings in consistent leads. The Future of HVAC SEO: Harnessing Artificial IntelligenceSearch is changing fast, and AI is reshaping how customers find HVAC companies. Google’s new AI-driven search experiences (like AI Overviews and predictive answers) mean it’s not enough to just rank on page one. You need to optimize for how AI reads and recommends your content. That’s where Bear Fox stays ahead. As an HVAC SEO agency, we integrate AI-powered SEO strategies to help you stay visible and competitive:Answer Engine Optimization (AEO): We create content designed to feed AI-driven search results, ensuring your company gets featured in voice search, AI summaries, and quick answers. Smart Keyword Insights: Using AI tools, we uncover customer intent patterns and seasonal shifts in HVAC demand so your business can capture more leads year-round. Content Personalization: AI helps us fine-tune blogs, service pages, and FAQs to speak directly to customer concerns from “why is my AC blowing hot air” to “best HVAC financing near me. ”Faster Campaign Optimization: AI-driven analytics allow us to adapt campaigns in real time, cutting wasted ad spend and boosting conversions. By embracing AI in SEO, we future-proof your HVAC business so you’re not just keeping up, you’re leading the pack. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book My Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. FAQs: HVAC SEO Agency Why should I hire an HVAC SEO agency instead of doing it myself? Running SEO effectively requires specialized tools, expertise, and time. An HVAC SEO agency ensures your campaigns are optimized, >Let’s talk about your SEO strategy. How does SEO help HVAC companies get more service calls? SEO helps your website appear at the top of Google searches when customers are looking for HVAC services in your area. This visibility translates directly into more phone calls, quote requests, and service appointments. Start your SEO game plan here. How much should HVAC companies spend on SEO and digital marketing? Budgets vary depending on your market size and growth goals. Many HVAC contractors invest between 5–10% of revenue into marketing. We create plans that maximize ROI while fitting your budget. Let’s build a plan that works for your business. Can you help with emergency service SEO? Yes. We set up local search campaigns and Google Ads specifically for high-urgency searches like “24/7 AC repair” or “emergency furnace service,” so your company shows up when customers need help fast. Get your emergency services front and center. How long does it take to see results from HVAC SEO? Paid ads can generate immediate calls, while SEO typically takes 3–6 months to build traction. We combine both short- and long-term strategies to deliver quick wins and sustainable growth. Start getting results today with a strategy that keeps paying off. --- ### Check Your Local Presence - Published: 2024-09-26 - Modified: 2024-09-26 - URL: https://bearfoxmarketing.com/resources/local-scan/ --- ### Resources > Explore the best SEO resources, including the SEO website scanner, NAP scanner and ROI calculators for organic and paid campaigns. - Published: 2024-08-14 - Modified: 2024-10-01 - URL: https://bearfoxmarketing.com/resources/ Discover the best SEO resources designed to enhance your digital marketing efforts. Our suite of tools provides invaluable insights, helping you to identify areas for improvement, optimize your website, and enhance your online presence. Whether you're aiming to boost organic traffic, improve local search visibility, or maximize your PPC campaigns, our resources are tailored to meet your specific needs and drive measurable results. Lost Revenue/ROI Calculator Our Lost Revenue Calculator reveals how much revenue you're losing annually due to low organic traffic and poor on-site conversion rates. It helps identify areas where improvements can boost your bottom line. Learn More SEO Audit Tool Run a comprehensive audit of your website with our free SEO Audit Tool. This tool highlights key areas for improvement, showing how Bear Fox Marketing can enhance your site's performance and visibility. Learn More PPC Revenue/ROI Calculator Our PPC Calculator demonstrates how much money you're losing annually from unoptimized paid campaigns and poor landing pages. Use it to pinpoint inefficiencies and improve your ROI with better strategies. Learn More Local NAP Scan Tool Ensure your business information is accurately displayed across Google, Yelp, Facebook, and more with our Local NAP Scan Tool. It helps local service businesses maintain consistent and correct listings across multiple platforms. Learn More These tools are designed to provide valuable insights and actionable data, helping you optimize your SEO efforts and achieve measurable results. Utilize these resources to enhance your digital marketing strategy and drive significant growth for your business. Schedule a call with Bear Fox Marketing today to discuss how we can help you maximize your online presence and achieve your goals. Book a Free Strategy Call --- ### Web Design & Development > Expert website design and development, specializing in custom WordPress development services. Elevate your online presence today. - Published: 2024-08-14 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/service/design-development/ Transforming your vision into dynamic, engaging online realities. Your website is the core of your brand's digital existence. It's not just a platform; it's a powerful tool to tell your story, engage with your audience, and drive your business forward. Our WordPress web design and development services are at the forefront of crafting websites that not only look stunning but are also optimized for performance, usability, and conversion. Book a Free Strategy Call The Importance of Modern Website Design and Development In today's fast-paced digital environment, a cutting-edge website is crucial. It’s the first impression you make on a potential customer and can be the deciding factor in whether they choose to engage with your brand. An updated website signals to your audience that your business is current, professional, and committed to providing a high-quality user experience. With user experience as a pivotal determinant of online success, a website that marries aesthetic appeal with functional excellence is essential. Wondering how your current site measures up? Get a free SEO score now and discover opportunities for enhancement. This insight can be the first step in elevating your website and ensuring it's fully optimized for today's digital demands. 35% Increase InCVR MoM Compatibility Across Development Environments While we excel in creating custom-designed and developed sites using WordPress, our expertise doesn’t end there. We understand the diverse needs of businesses today, which is why our team is proficient in working across most development environments, including Shopify, Wix, Squarespace, and more. This versatility ensures that we can provide tailored solutions that best fit your specific requirements and goals, regardless of the platform. Learn More Custom WordPress Development Services Our custom WordPress development services stand out for their focus on creating bespoke solutions that perfectly align with your brand identity and business objectives. WordPress offers unparalleled flexibility and scalability, making it the ideal platform for businesses aiming for long-term growth and adaptability. By leveraging the extensive capabilities of WordPress, we ensure your site is: SEO-Friendly Built with best practices in mind to rank higher in search engine results. Customizable Tailored to reflect your brand’s unique style and voice. Scalable Designed to grow seamlessly with your business. Secure Equipped with the latest security measures to protect your site and data. Our Process Our website design and development process is collaborative and transparent, ensuring that your vision comes to life just as you imagine it. Here’s a brief overview: Discovery & Strategy: We meet with your team to understand your overall business, target audience, and goals to create a strategic foundation. Design Crafting a custom design that encapsulates your brand’s essence and appeals to both you and your audience. Development Building your site with clean, efficient code that ensures fast loading times & a smooth user experience Testing & Launch Rigorously testing your site across devices & browsers for optimal performance before going live. Maintenance & Support: Providing ongoing support to keep your site updated, secure, and running smoothly. Why Choose Us for Your Web Design and Development Needs? Choosing us means partnering with a team that understands the intricacies of website design and development. Our commitment to creating custom WordPress sites that not only meet but exceed your expectations is what sets us apart. We bring a unique blend of creative design and technical prowess to the table, ensuring your website stands out in today’s competitive digital landscape. Our WordPress web design and development services are tailored to businesses looking to make a significant impact online. With our expertise in custom WordPress development services and ability to work across various platforms, we are your go-to partner for all your website needs. Elevate your online presence with a website that is not just visually appealing but also strategically designed to grow your business. Ready to transform your online presence with a website that drives results? Contact us today to discuss how we can bring your vision to life with our custom WordPress development services. --- ### Social Media Marketing > Maximize your brand's reach with our social media marketing services, including organic and paid strategies on platforms like Facebook, Instagram and LinkedIn. - Published: 2024-08-14 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/service/social-media/ Elevating Your Brand on Social Platforms In the vast digital ecosystem, social media stands out as a vital channel for connecting with your audience, enhancing brand visibility, and supporting overall SEO efforts. Our social media marketing services are designed to navigate the complexities of both organic engagement and strategic paid advertising, ensuring your brand captures attention and fosters meaningful interactions online. Book a Free Strategy Call The Role of Social Media in Today's Digital Landscape Social media's influence on digital marketing is undeniable. It not only serves as a direct line to your target audience but also plays a significant role in boosting your SEO strategy. Engaging content, combined with strategic hashtags and keywords, can drive traffic to your website, increasing its authority and relevance in the eyes of search engines. 23% Lead Volume Growth 29% Decrease inCost Per Lead Tailored Strategies Across Major Platforms Our expertise encompasses the major social media platforms where your audience spends their time, from showcasing business milestones on Facebook and Instagram to professional networking on LinkedIn and engaging with the latest trends on X (formerly Twitter). We develop tailored strategies that resonate with the unique audience of each platform, ensuring your brand maintains a cohesive and compelling online presence. Learn More Organic Social Media Management Organic social media focuses on building and nurturing your online community without paid promotion. It's about creating content that genuinely interests and engages your audience, encouraging interaction, and gradually building a loyal following. Our services in this area include: Content Creation Developing engaging, brand-aligned content to captivate your audience. Community Engagement Actively interacting with followers to build relationships and foster a positive brand image. Strategy Development Tailoring a unique approach based on your audience insights and business goals. Paid Social Media Management Paid social media complements organic efforts by amplifying reach and targeting specific demographics more precisely. Our expertise in paid campaigns ensures your investment translates into tangible results, such as increased traffic, lead generation, and conversions. Services include: Ad CampaignManagement: Designing, executing, and monitoring paid social media campaigns across platforms. Targeted Advertising Utilizing platform-specific tools to reach specific segments of your audience with laser precision. Performance Analysis Continuously optimizing campaigns based on real-time data for maximum ROI Learn More Why Partner with Us? Bear Fox social media marketing services are rooted in a deep understanding of the digital marketinglandscape. By combining organic social media with paid strategies, we offer a holistic approach that covers every facet of social media marketing. Here’s why brands choose us: Expertise Across Platforms From Instagram to LinkedIn, we know how to speak the language of each platform to engage your audience effectively. Custom Strategies We don’t believe in one-size-fits-all. Every brand is unique, and so is our approach to your social media presence. Integrated SEO Support Our social media efforts are always in harmony with your SEO goals, amplifying the impact on your online visibility. Embark on a journey to transform your brand's social media presence. With a blend of organic engagement and carefully crafted paid campaigns, we're ready to take your online visibility to the next level. Ready to enhance your brand's digital footprint with strategic social media marketing? Contact us today, and let’s start building a social media presence that resonates with your audience and aligns with your business objectives. --- ### Google Ads/PPC - Published: 2024-08-14 - Modified: 2024-10-01 - URL: https://bearfoxmarketing.com/service/google-ads-ppc/ Elevate Your Online Advertising Paid search campaigns are an essential component of digital marketing, providing the immediacy and precision that businesses need to drive traffic, conversions, and sales. As a leading provider of Google AdWords management services, we specialize in crafting campaigns that not only reach but resonate with your target audience, ensuring that every click moves you closer to your business goals. Book a Free Strategy Call Expert Google AdWords Management Online advertising is highly competitive, so having a sustainable growth strategy is crucial. Google Ads, formerly known as Google AdWords, offers a powerful platform for achieving these objectives. Here’s how our expertise in Google ads management can transform your digital strategy: Learn More 28% Increase inCTR MoM 15% Increase inCVR Immediate Traffic Boost Google Ads provides an immediate influx of traffic by placing your business at the forefront of relevant search results. This is essential for new product launches, seasonal promotions, or when entering new markets. Enhanced TargetingCapabilities Our Google ads professionals use advanced targeting options to reach specific demographics, interests, and behaviors, ensuring your advertising efforts are highly focused and more likely to convert. Cost-Effective Advertising With PPC management, you only pay when someone clicks on your ad, making it a highly cost-effective way to advertise. Our strategies are designed to maximize your ROI, ensuring that every dollar spent contributes to your bottom line. Comprehensive PPC Management Services Our approach to PPC management involves a holistic strategy, encompassing everything from keyword research to campaign analysis: Strategic KeywordSelection We identify and target the keywords that are most relevant and beneficial to your business, ensuring your ads appear to the right audience. Dynamic Ad Creation Our team creates compelling ads that capture attention and encourage clicks. We continuously test and optimize ad copy to achieve the highest performance. Performance Tracking and Analytics: We provide detailed reports that allow you to see the effectiveness of your campaigns at a glance. Our transparent analytics help you understand what’s working and where adjustments are needed. Continuous Optimization We regularly review and optimize your campaigns to lower costs and increase effectiveness, adjusting strategies based on real-time data. Learn More Why Choose Bear Fox Marketing as Your Google Ads Professionals? Choosing Bear Fox Marketing for your PPC management means you’re partnering with experts who are committed to achieving your marketing objectives: Industry-Leading Expertise Our team has extensive experience in managing Google Ads across various industries, providing us with the insights and experience necessary to handle complex campaigns. Customized Advertising Solutions We understand that every business is unique. Our Google AdWords management services are tailored to meet your specific needs and goals, ensuring personalized attention to detail. Proven Track Record We pride ourselves on delivering measurable results. Our campaigns are designed not just to meet but exceed your expectations, providing tangible benefits and significant ROI. Start Your Paid Search Journey Today Ready to boost your online presence and achieve remarkable advertising results? Schedule a consultation with our experts today and discover how our Google AdWords management services can help you dominate your industry. Let’s create a paid search strategy that not only meets but surpasses your expectations. --- ### Email Marketing > Boost engagement with our email marketing campaign services. Discover powerful email blast and campaign solutions for impactful results. - Published: 2024-08-14 - Modified: 2024-10-01 - URL: https://bearfoxmarketing.com/service/email-marketing/ Reach New Heights with Email Marketing Email marketing remains one of the most effective digital marketing tools available today, providing an unparalleled ability to communicate directly with your audience. As a dedicated email marketing agency, we specialize in creating comprehensive email campaigns that drive engagement, boost sales, and build lasting relationships with your customers. Book a Free Strategy Call The Power of Email Marketing Email marketing provides a direct line to your customers' inboxes, allowing for personalized communication that can greatly enhance customer retention and conversions. Here’s how our email marketing services can benefit your business: 52% Open Rate inLess Than 24 Hours Targeted Communication Our email campaign services ensure that the right message reaches the right audience at the right time. Through detailed segmentation and personalization, we tailor your messages based on customer behavior, preferences, and previous interactions. Cost-Effective Marketing Solution Compared to other marketing channels, email marketing offers a high ROI, making it a cost-effective solution for businesses looking to maximize their marketing budget while still achieving significant impact. Measurable Results With every email sent, we provide detailed analytics and reporting, allowing you to measure the success of your campaigns through open rates, click-through rates, and conversion metrics. This data helps refine strategies and improve future communications. Comprehensive Email Marketing Campaign Services Our email marketing solutions are designed to cover all aspects of a successful campaign, from initial strategy to execution and analysis: Email StrategyDevelopment Email Marketing Strategy: We craft a custom strategy that aligns with your business goals, targeting your audience with messages designed to convert. Content Calendar: Organization and planning are key to consistent engagement. Our content calendars schedule the right content to be delivered at the optimal times. Creative and Engaging Content Custom Email Content: From compelling calls-to-action to informative newsletters, our content is crafted to capture attention and encourage interaction. Responsive Design: We ensure that all emails are optimized for both desktop and mobile devices, providing a seamless user experience regardless of where your emails are accessed. Advanced Segmentation & Personalization List Segmentation: We segment your email lists based on various criteria to ensure that your campaigns are highly targeted and relevant. Personalization Techniques: Personalizing emails based on user data enhances engagement and drives higher conversion rates. Learn More Why Choose Us as Your Email Marketing Agency? Selecting Bear Fox Marketing for your email marketing needs means partnering with a team that is committed to driving your business growth: Expertise in Email Marketing Our team has extensive experience in running successful email campaigns across various industries, ensuring we understand the nuances of your specific market. Tailored Approach We recognize that no two businesses are the same. Our email marketing services are custom-tailored to meet your unique needs and objectives. Proven Success Our approach is backed by proven results, with past campaigns showing significant increases in engagement, sales, and customer retention. Schedule a Strategy Session Today Ready to amplify your marketing efforts with effective email strategies? Schedule a strategy session with our experts today and discover how our email marketing services can help you achieve remarkable results. Let us help you build campaigns that not only reach but resonate with your audience, driving them to take action and engage with your brand. --- ### Content Marketing > Maximize impact with our content marketing agency. Drive growth with strategic content marketing specialists. - Published: 2024-08-14 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/service/content-marketing/ Harness The Power Of Content With Our Specialized Content Marketing Strategy. Content marketing stands as a pivotal pillar in the digital marketing landscape, especially crucial for engaging audiences and promoting brand visibility. At our content marketing agency, we focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action. Book a Free Strategy Call Why Content Marketing is Essential Content marketing goes beyond merely pushing your products or services; it's about communicating with your potential customers without selling explicitly. It's strategic marketing focused on creating and distributing information relevant to prospects' needs to attract those best aligned with — and most likely to purchase — your offerings. Improve SEO RankingsEffective content marketing significantly boosts your SEO efforts by incorporating targeted keywords into engaging content, enhancing your online visibility and organic search rankings. Increase ConversionsContent that resonates with the needs and pain points of your audience will increase engagement and conversions by establishing trust and authority. Enhance Social Media PresenceQuality content is shared more frequently, extending your reach and increasing visibility across social platforms, leading to more engagement and, potentially, conversions. Learn More 91% Increase In OrganicTraffic MoM 81% Increase inNew Users We Are Content Marketing Specialists Our content marketing services span several types, each designed to address specific aspects of your digital marketing strategy: Strategic Planning Content Marketing Strategy: We develop a comprehensive content strategy that aligns with your business goals, audience needs, and market opportunities. Content Calendars: Strategic planning of content activities to ensure consistent and timely publication of material across all platforms. Content Creation Blog Posts: Informative and engaging articles that attract and retain audience attention, while also being optimized for search engines. Infographics: Visually appealing content that simplifies complex information into digestible graphics, which are highly shareable across social media platforms. Videos: Dynamic content that increases engagement and can be shared across multiple platforms, including your website and YouTube. Social Media Content: Tailored posts designed to engage your followers and encourage interaction with your brand. Content Optimization and Distribution SEO Integration: Optimizing all content with relevant keywords and meta tags to improve visibility and reach through organic search. Social Media Sharing: Leveraging social platforms to enhance content reach and engage directly with your audience. Email Marketing: Distributing content through email to nurture leads and keep your brand top-of-mind for potential customers. Learn More Why Choose Us as Your Content Marketing Specialists? Choosing Bear Fox Marketing means opting for a partner who understands the vast landscape of content marketing and how it can be tailored to meet your specific business objectives: Industry Experience With years of experience and a portfolio spanning various industries, we bring a depth of knowledge that informs our strategy and content creation, ensuring materials are relevant and impactful. Customization We recognize that each business is unique. Our content strategies are customized, ensuring they align perfectly with your brand’s voice, goals, and the specific needs of your audience. Proven Track Results Our track record speaks volumes, with numerous clients experiencing increased traffic, higher engagement rates, and improved conversion statistics. Set New Standards in Digital Marketing Content marketing isn't just about filling up your blog or social media pages; it's about setting new standards in engaging, informing, and converting your audience. Schedule a session with our experts today and let us show you how to transform your content into a key pillar of your marketing strategy. Let's redefine what your content can achieve together. --- ### Manufacturing SEO Agency > Boost your manufacturing business with Bear Fox Marketing’s SEO agency. Improve visibility, attract more customers, and grow your revenue. - Published: 2024-08-14 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/manufacturing/ Bring in Bigger Orders by Getting Found First Your manufacturing business is built on precision—and your SEO should be, too. When engineers, buyers, and procurement teams search for your products, we make sure you show up with authority, clarity, and confidence. We don’t just help you rank. We help you get chosen. Let’s Talk Manufacturing SEO One of the most professional outfits I've ever worked with. They not only do the work but show you how it's improved your business. It took me a while to get on board but I'm very comfortable having them as my long term SEO partner. Gorilla Gasket Why SEO Matters for Manufacturers Your next big opportunity could start with a search query. Whether your ideal customer is down the street or across the country, they’re likely using Google to compare specs, vendors, and capabilities. We help manufacturers create a digital presence that’s easy to find, speaks the right language, and builds trust from the first click. How AI SEO Helps Manufacturers Win Bigger Contracts AI-driven SEO is reshaping how manufacturers connect with engineers, procurement officers, and OEMs. In an industry where trust, technical accuracy, and speed of response matter, AI SEO for manufacturers adds precision and efficiency to your digital marketing. On the keyword and research side, AI tools analyze thousands of data points to uncover exactly how buyers search for your solutions. Whether it’s “CNC machining services USA,” “custom plastic injection molding supplier,” or “ISO-certified metal fabrication,” AI can identify high-intent keywords and long-tail opportunities that match buyer language faster and more accurately than manual research. This approach powers stronger manufacturing SEO services that align perfectly with how your buyers actually search. AI also supercharges content strategies. By analyzing competitor content and user intent, AI recommends topics that resonate with buyers at every stage of the decision cycle. That might mean detailed spec sheets for engineers, case studies for procurement teams, or comparison guides for OEM decision-makers. The result is content that not only ranks but also builds credibility and trust, an essential piece of any effective industrial SEO strategy. For technical SEO, AI tools automate site audits, identifying issues like slow-loading CAD file downloads, mobile UX friction, or missing schema markup for products. This ensures your site performs smoothly and earns higher search visibility. In advertising, AI marketing for manufacturers enhances Google Ads and LinkedIn campaigns by targeting niche buyer segments with precision. It learns which roles, industries, and geographies generate RFQs or quote requests, then optimizes bids and creative in real time for maximum ROI. Perhaps most importantly, AI sharpens measurement and forecasting. By connecting ad and SEO data with your CRM, AI can track which campaigns produce RFQs, repeat orders, or long-term contracts. It helps forecast seasonal or industry-specific demand shifts, so your sales pipeline is steady, not unpredictable. The bottom line: AI doesn’t replace the fundamentals of SEO, it strengthens them. For manufacturers, AI-powered SEO means getting found by the right people, building trust faster, and winning contracts that move the needle. Who We Work With We partner with B2B manufacturers and industrial suppliers across:OEM & Component ManufacturersPrecision Machining & Fabrication ShopsPlastics & Injection Molding CompaniesPackaging, Fulfillment & LogisticsElectrical, Metal, and Aerospace SuppliersCustom Industrial Equipment Manufacturers If you make, ship, or engineer it, we can help market it. Real-World Results: 108% Increased Purchases from Organic Search YoY 168% Increased Revenue from Organic Search YoY Our SEO Services for Manufacturing Companies You know your machinery. We know how to get it in front of the right buyers. Here’s how we do it. Technical SEO  We handle the behind-the-scenes optimization that search engines (and your IT department) love—clean code, fast load times, mobile performance, and indexing clarity. Keyword Research We don’t just go after volume. We find high-intent, industry-specific keywords your buyers actually use to search for solutions. Content Marketing Whitepapers, service pages, product guides—we build content that educates and drives conversions at every stage of the buyer’s journey. Link Building We acquire authoritative backlinks that increase your visibility without shady tactics that could hurt your rankings. Engineer Your Digital Growth Branding for Industrial Markets When buyers are comparing vendors, credibility matters. We help you present a clear, professional brand that sets you apart in a crowded industry. Visual identity designBrand messaging and positioningTone of voice strategyConversion-driven content Customized SEO Strategy for Manufacturing Every manufacturing company is unique, and so should be its SEO strategy. We begin with a thorough analysis of your company’s goals, target audience, and competitive landscape. This allows us to craft a customized SEO plan that aligns perfectly with your business objectives. Keyword Research and Optimization We conduct extensive keyword research to identify terms and phrases that potential clients use when searching for manufacturing services and products. Our team ensures these keywords are effectively integrated into your web content, enhancing your search rankings. Technical SEOfor Manufacturers We ensure that your manufacturing website is technically optimized to meet search engine standards, which involves improving site speed, enhancing mobile responsiveness, and ensuring that your website architecture is SEO-friendly. Content Marketing for Industrial Markets Content is a powerful tool, especially in the manufacturing sector where buying decisions are informed. We produce high-quality, technical content that addresses your audience’s questions, showcases your capabilities, and positions your brand as an industry leader. Link Building Building authoritative backlinks from reputable industry-related websites is crucial for enhancing your site’s authority and improving your SEO performance. We focus on creating valuable partnerships and content that encourage natural link growth. Why Partner With Bear Fox Marketing? Our goal isn’t vanity metrics—it’s measurable results. We help your ideal buyers find you, trust you, and reach out with confidence. Industry Fluency We speak manufacturing—from part numbers to lead times to long sales cycles. Custom Strategies We build SEO plans that match your business model, goals, and sales process—not a one-size-fits-all playbook. Transparent Reporting We show you exactly what’s working—and why—with clear, honest metrics that tie directly to business results. Ready to Get Found by More of the Right Buyers? Let’s talk about how we can align your online presence with your sales goals—and start bringing in leads that matter. Book Your Free Strategy Call Let’s align your online presence with your sales goals—and start generating serious leads. FAQs: Manufacturing SEO Agency How does AI SEO help manufacturers specifically? AI pinpoints buyer search terms, automates technical fixes, and optimizes content so your website speaks the same language as engineers and procurement officers. Want to see which terms your buyers are actually using? Let’s talk. Will AI replace traditional SEO for manufacturing? No, AI enhances proven strategies. You still need strong content, technical site health, and authority. AI just makes it faster and more accurate. We’ll show you how to blend AI with traditional tactics. Reach out to our team. Can AI improve lead quality, not just traffic? Yes. AI learns which campaigns generate RFQs, CAD downloads, or contract inquiries, then shifts resources to maximize qualified leads. Want better leads instead of just more traffic? Schedule a call. Is AI marketing only for large manufacturers? Not at all. Small and mid-sized manufacturers benefit by using AI to compete with bigger players, especially in local and niche markets. We’ll tailor AI marketing for manufacturers at your scale; contact us today. How quickly will I see results with AI SEO? Paid campaigns can improve in weeks, while SEO gains compound over months. AI accelerates keyword targeting, technical fixes, and content recommendations to shorten the timeline. If you’re planning for next quarter’s bids, start now to see faster gains. Why partner with Bear Fox for AI SEO? We blend manufacturing industry expertise with AI-powered SEO tools, helping you increase visibility, earn trust, and secure more high-value contracts. Let’s map out your industrial SEO strategy. Book your free strategy call today. --- ### Technology SEO Agency (IT, Sass, Cybersecurity) > Specialized SEO for IT companies to enhance online visibility. Expert technology SEO agency driving tech digital marketing success. - Published: 2024-08-14 - Modified: 2025-10-16 - URL: https://bearfoxmarketing.com/industries/technology-2/ Strategize Success With Our Tech SEO Expertise. In the highly competitive and ever-evolving technology sector, establishing a strong online presence is not just beneficial; it's essential. As a technology SEO agency specializing in tech digital marketing, we understand the unique challenges faced by IT companies. Our tailored SEO strategies are designed to enhance your visibility, attract more traffic, and convert leads into loyal customers. “They’ve been incredible to work with, and they’ve helped us elevate our own game. Quality Logic The Importance of SEO for IT Companies The IT industry thrives on innovation and fast-paced advancements, making it crucial for companies to not only keep up but stand out. SEO is a vital tool in this process, helping to ensure that your tech company is visible to the right audience at the right time. Here’s why SEO is indispensable for IT companies: 31% Increase inKeyword Rankings 46% Increase inOrganicTtraffic Increased OnlineVisibility In the tech world, visibility can translate directly into opportunities. SEO increases your website’s visibility in search engine results, making it easier for potential clients and partners to find you. This is particularly important for B2B tech companies where decision-makers rely heavily on organic search to source potential vendors. Scan Your Site: Get a Free SEO Score! Authority &Credibility For tech companies, establishing authority in your niche is crucial. High-quality SEO practices help improve your website’s authority by securing a spot at the top of search results for relevant keywords. This not only boosts your credibility but also positions you as a leader in the tech industry. Attracting TargetedTraffic Effective SEO strategies are tailored to attract the type of traffic that is most likely to convert into sales and leads. By targeting specific keywords and phrases that your ideal customers are searching for, you can ensure that the traffic your site receives is highly relevant. Tailored SEO and Digital Marketing Services for IT Companies At our technology SEO agency, we offer comprehensive digital marketing and SEO services specifically designed for the tech industry. Our services include: Customized SEOStrategy Every IT company is unique, and so should be its SEO strategy. We start with a detailed analysis of your company’s goals, target audience, and competitive landscape. This information helps us create a customized SEO plan that aligns with your business objectives. Keyword Research and Optimization We conduct thorough keyword research to find terms that your potential clients are searching for. Our team ensures these keywords are effectively integrated into your website’s content, meta tags, and URLs to improve your search rankings. Content Marketing for Tech Companies Quality content is king, especially in the technology sector where information is the currency. Our content marketing strategies are designed to provide valuable, engaging, and educational content that speaks directly to your audience’s needs, helping to drive traffic, generate leads, and establish your brand as an industry thought leader. Performance Tracking and Analytics SEO is an ongoing process that requires constant monitoring and tweaking. We use advanced analytics tools to track the performance of your SEO campaigns, providing you with detailed reports that help us refine and optimize our strategies for even better results. The Bear Fox SEO Team's Approach Choosing Bear Fox Marketing as your SEO and digital marketing partner means choosing a team that understands technology and its complexities. We are committed to helping you navigate the digital landscape effectively, ensuring your IT company not only meets its marketing goals but exceeds them... . Read More Ready to boost your IT company’s online presence and drive more business? Contact us today to learn more about our specialized SEO and digital marketing services for technology companies. Let’s create a strategic plan that propels your business to new heights in the digital world. Ready to boost your IT company’s online presence? Book a Free Strategy Call --- ### Home Remodeler SEO Agency > Need an SEO agency for home remodelers? Bear Fox Marketing helps contractors boost visibility & grow their remodeling business. - Published: 2024-08-14 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/construction/residential-remodeling/ Improve Your Visibility With Tailored Home Remodeler SEO Services In the dynamic world of residential remodeling, having a robust online presence is crucial to attracting new clients and showcasing the quality of your services. As a specialized provider of home remodeler SEO services, we understand the unique challenges and opportunities within the remodeling industry. Our strategies are designed to increase your visibility, attract targeted traffic, and convert leads into loyal customers. We love working with the Bear Fox Team Members. They are smart, helpful, and fun to work with. Our company has benefited from pairing up with them in many ways. – Renaissance Remodeling Why SEO Matters for Remodeling CompaniesStand Out in a Crowded MarketHomeowners want remodelers they can trust with their biggest investment which is their homes. SEO ensures you appear when and where they’re searching:Enhanced Online Visibility – Rank for high-value searches like “kitchen remodeling near me” or “bathroom renovation . ” Build Trust and Authority – A polished website with optimized content signals credibility to potential clients.  Target Ideal Customers – Local SEO connects you directly with homeowners in your service area, ensuring your leads are qualified and conversion-ready. Our Remodeling SEO ServicesComprehensive Digital Marketing for RemodelersWe don’t believe in one-size-fits-all. Our approach combines proven SEO tactics with modern marketing strategies tailored to remodeling companies:Local SEO & Google Business Profile Optimization – Make sure your business shows up when homeowners search in your area.  Content Marketing – Publish blogs, guides, and project showcases that highlight your expertise and attract organic traffic.  Website Design & Development – Fast, mobile-friendly, and built to convert visitors into estimates and consultations.  PPC & Paid Ads – Capture high-intent leads quickly with ads targeting “kitchen remodel,” “basement finishing,” and more.  Social Media Integration – Showcase before-and-after projects and client testimonials to boost credibility. Remodeling Services We SupportOur SEO strategies cover the full spectrum of residential remodeling services, including:Kitchen Remodeling – Optimized content to highlight modern, functional design projects.  Bathroom Remodeling – Target high-demand searches like luxury upgrades and aging-in-place designs.  Room Additions – SEO campaigns for homeowners seeking more space.  Outdoor Living Spaces – Visibility for patios, decks, and landscaping enhancements. The AI Advantage: Remodeling SEO for the FutureSearch is evolving, and Google’s AI-driven search experiences (AI Overviews, voice search, predictive answers) are reshaping how homeowners discover remodeling contractors. Ranking is no longer enough, then you need content designed to be read and recommended by AI. Here’s how we future-proof your remodeling SEO:Answer Engine Optimization (AEO): Structured content to appear in AI-driven answers and summaries.  Predictive Keyword Targeting: AI uncovers seasonal and trend-based searches (like “open concept remodel” or “eco-friendly renovations”) so you’re ready ahead of demand.  Personalized Content: AI insights help us write content that answers real homeowner questions like questions regarding budgeting, design choices, and contractor trust.  Faster Campaign Optimization: AI-driven analytics let us adapt SEO and PPC campaigns in real time for stronger ROI. By embracing AI-powered SEO, we make sure your remodeling business isn’t just keeping up. It is in fact leading the way. The Importance of SEO for Home Remodeling Companies For companies involved in residential remodeling, the ability to stand out in a crowded market is essential. Homeowners frequently turn to the internet to find reputable remodelers who can transform their living spaces. Here’s why SEO is vital for home remodelers: Enhanced Online Visibility Effective SEO ensures your remodeling services are visible when potential clients are searching for renovations like kitchen remodels, bathroom updates, or additions to their homes. High visibility in search results means more website traffic and increased inquiries. Building Trust and Credibility A well-optimized website helps establish your business as a credible and trustworthy choice in the competitive remodeling market. Showcasing your past projects, customer testimonials, and certifications through your website can significantly influence hiring decisions. Targeted Marketing to Ideal Customers SEO allows you to target specific remodeling services such as kitchen remodeling, bathroom renovations, room additions, and outdoor living space upgrades. This targeted approach ensures you attract visitors who are most likely to convert into customers. Comprehensive SEO Services for Home Remodelers Our approach to boosting your residential remodeling business involves a combination of strategic initiatives, each tailored to the remodeling industry’s specific needs: Detailed ServicesOverview Residential remodeling encompasses a wide range of services, including but not limited to: Kitchen Remodeling: Transforming kitchens into modern, functional spaces. Bathroom Remodeling: Updating bathrooms to enhance comfort and aesthetics. Room Additions: Expanding living space to meet the growing needs of homeowners. Outdoor Living Spaces: Creating or enhancing outdoor areas for entertainment and relaxation.   Visual Identity Design Keyword Research and Optimization: We identify and target keywords specific to the remodeling industry, such as “kitchen remodelers,” “bathroom renovation services,” or “custom room additions. ” Local SEO: We optimize your online presence to rank highly in local search results, making it easy for nearby homeowners to find and contact you. Content Marketing: Producing engaging content that showcases your expertise and past projects, providing ideas and inspiration for potential customers. Social Media andContent Integration  Social Media Engagement: Utilizing platforms like Pinterest and Instagram, where visual content is king, to inspire potential clients and showcase your work. Blogging and Video Content: Creating informative blog posts and videos that guide homeowners through the remodeling process, from initial ideas to project completion.   Partner with Our Expert Home Builder SEO Team Choosing our SEO services means partnering with a team that understands the home remodeling and building industry inside and out. We are dedicated to crafting strategies that not only enhance your online presence but also drive tangible business results. Ready to transform your online marketing strategy and attract more clients? Schedule a consultation with our SEO experts today to explore how our specialized services can help your remodeling business grow and succeed. Let's lay the foundation for your digital success together. Ready to transform your online marketing strategy and attract more clients? Book My Free Strategy Call FAQs: Home Remodeler SEO Agency Why should I hire a remodeler SEO agency instead of handling marketing in-house? A remodeler SEO agency brings industry-specific expertise, proven strategies, and access to advanced tools that most contractors don’t have in-house. This allows you to focus on projects while we generate consistent, qualified leads. Let’s talk about how we can take the guesswork out of your digital strategy. How does SEO help remodeling companies get more clients? SEO ensures your remodeling business appears at the top of search results when homeowners look for services like “kitchen remodeler near me” or “bathroom renovation . ” High visibility means more inquiries, consultations, and booked projects. Reach out to our team today. How long does it take to see results from a remodeler SEO agency? SEO is a long-term investment. Many remodeling companies see momentum build in 3–6 months, with compounding results over time. For immediate leads, we pair SEO with PPC campaigns. Start your campaign today and we’ll outline both short- and long-term wins. Can a remodeler SEO agency help me target specific services like kitchens or bathrooms? Yes. We create service-specific landing pages and optimized content for kitchens, bathrooms, basements, and more. This helps you rank for each remodeling service you provide, not just general searches. Let’s build a plan that targets your most profitable services. What makes Bear Fox different from other remodeler SEO agencies? We don’t use cookie-cutter strategies. Our team combines traditional SEO with AI-powered tactics to optimize for both rankings and Google’s evolving AI search results. That means more visibility, more leads, and sustainable growth for your remodeling business. Curious how we do it? Contact us now and we’ll show you what sets us apart. --- ### Environmental Services SEO Agency > Need an SEO agency for environmental services? Bear Fox Marketing helps you boost visibility, attract leads & grow your impact online. - Published: 2024-08-14 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/environmental-services/ Specialized SEO Strategies for Environmental Services The environmental services industry plays a crucial role in managing and protecting our natural and built environments. Companies specializing in recycling, environmental sanitation, waste management, remediation services, and hazardous material cleanup require a strong online presence to connect with clients, communities, and stakeholders effectively. At Bear Fox Marketing, we provide tailored SEO solutions that ensure your environmental services company is visible and prominent in online searches, helping you attract more business and make a greater impact. How AI SEO Helps Environmental Service Companies Stand OutAI is transforming how environmental services companies build visibility and win new business online. In a highly regulated, competitive industry, where credibility and trust are as important as visibility, AI SEO for environmental services offers a smarter path to attracting the right clients. On the SEO side, AI tools can analyze thousands of search queries to uncover the exact terms communities, businesses, and government agencies use when searching for services like “hazardous waste disposal near me” or “environmental remediation contractors. ” These insights guide an environmental services SEO strategy that’s rooted in real demand, not guesswork. AI also accelerates technical SEO audits, identifying issues like crawl errors, slow page speed, or schema markup gaps, ensuring your site is fully optimized to meet Google’s quality standards. AI further strengthens content strategies. By analyzing user intent, it can recommend topics aligned with stakeholder concerns, from compliance updates to sustainability initiatives. For example, AI can highlight opportunities to publish case studies or FAQs on regulatory best practices, building both search authority and client trust. In advertising, AI marketing for environmental companies allows for hyper-targeted Google and LinkedIn campaigns, key channels for B2B and municipal contracts. They learn which demographics and job titles (procurement officers, facility managers, city planners) are most likely to engage, then adjust bids and placements in real time to maximize ROI. Another advantage is personalization. AI tools help tailor messaging for different audiences; residents may care about safety and cleanliness, while corporate or government clients prioritize compliance and certifications. Dynamic ad copy and landing pages ensure each group sees the most relevant value proposition. Finally, AI improves reporting and forecasting. By tracking which clicks lead to signed service agreements, AI ensures your budget is focused on high-value opportunities, not just traffic. It also predicts seasonal demand spikes (e. g. , spring cleanup or disaster response), allowing you to allocate resources effectively. Bottom line: AI doesn’t replace strategy, it enhances it. For environmental service companies, AI SEO means more visibility, stronger credibility, and a steady flow of qualified opportunities. Curious what AI-powered SEO could look like for your region or services? Let’s talk strategy. Why SEO is Vital for Environmental Services Companies In the competitive landscape of environmental services, standing out online is essential. Your potential clients are searching for reliable and professional environmental service providers online. Without a robust SEO strategy, your company might not appear in their search results, causing you to miss out on valuable opportunities. Here’s how our specialized SEO for environmental services can help: 106% Increase inCVR 50% Decrease inCPL Local SEO for Contractors A strategic SEO approach ensures that your company appears in relevant search results, increasing your visibility and chances of being chosen over competitors. We focus on optimizing your website and content to rank higher for industry-specific keywords that your potential clients are using. Scan Your Site: Get a Free SEO Score! Building Credibility and Trust For environmental services companies, trust and credibility are paramount. A strong online presence, supported by professional SEO, showcases your expertise and commitment to environmental standards, building trust with your audience. Attracting Qualified Leads Effective SEO targets the specific needs and search behaviors of your potential clients. By optimizing your content and online presence to address these needs, we help attract more qualified leads to your website, increasing the likelihood of converting them into clients. Our SEO Services for Environmental Services Companies Bear Fox Marketing offers comprehensive SEO and digital marketing solutions tailored to the unique needs of the environmental services sector. Our services include: Keyword Research& Strategy We conduct thorough keyword research to identify the terms and phrases most relevant to your specific environmental services. This research informs our SEO strategies, ensuring we target the keywords that will drive the most valuable traffic to your site. Local and National SEO Whether you serve a local community or operate on a national scale, our SEO strategies are designed to optimize your visibility. We implement local SEO tactics for companies focusing on community-level services and broader SEO strategies for those with a national reach. Content Marketing forEnvironmental Services Content is a powerful tool for educating your audience about the importance of environmental services and the specific offerings of your company. We create engaging, informative content that positions your company as a thought leader in the environmental sector. On-Page and Off-Page SEO From optimizing the technical aspects of your website to building high-quality backlinks from reputable sources within the environmental industry, our comprehensive SEO approach covers all facets necessary to boost your online ranking and visibility. Why Partner with Bear Fox Marketing? Choosing Bear Fox Marketing as your SEO provider means partnering with a team that understands the environmental services industry and knows how to navigate its unique challenges and opportunities. Our commitment to delivering tailored, impactful SEO solutions can help your company achieve its online marketing goals and drive substantial business growth. Are you ready to enhance your environmental services company's online presence and attract more clients? Contact Bear Fox Marketing today to learn more about our expert SEO and digital marketing services tailored specifically for the environmental services industry. Let's work together to make your business more visible and impactful. Ready to attract more clients? Book My Free Strategy Call FAQs: Environmental Services SEO Agency What is AI SEO, and how does it apply to environmental services? AI SEO uses machine learning tools to analyze search data, optimize content, and automate technical fixes, helping environmental companies rank higher for the exact services clients search for. Want to audit your current visibility? We can help. How can AI advertising benefit environmental service firms? AI optimizes ad targeting and budgets in real time, ensuring campaigns reach decision-makers like municipal planners or corporate compliance managers while reducing wasted spend. Looking to reduce waste in your ad budget? Reach out and we’ll map it out. Is AI marketing only useful for large environmental firms? No. Local sanitation companies, recyclers, and small remediation contractors can use AI tools to compete with larger players in their region. We’ll show you how to apply AI tools at your scale; contact our team. Does AI replace traditional SEO strategies? Not at all. It enhances proven methods like keyword optimization, local SEO, and content marketing by making them faster and more precise. Want both speed and strategy? Let’s build your hybrid plan. How quickly will I see results with AI-powered SEO? Ads typically show improvements in weeks, while SEO builds over several months. AI shortens the learning curve and accelerates long-term growth. If you’re planning for next quarter, now’s the time to start. Why partner with Bear Fox for AI SEO? We combine deep industry expertise with cutting-edge AI tools, giving environmental companies the visibility, authority, and credibility needed to win contracts and community trust. Let’s explore how we can amplify your reach. Schedule a free strategy call. --- ### Ecommerce SEO Agency > Need an ecommerce SEO agency? Bear Fox Marketing boosts your online store’s visibility, traffic, and sales with proven ecommerce SEO. - Published: 2024-08-14 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/ecommerce/ - Industry Type: Home Service Boost Sales with Our SEO Agency for eCommerce In the fast-paced world of online retail, standing out from the competition is essential. As a dedicated Ecommerce Digital Marketing Agency, we specialize in crafting custom SEO and marketing strategies that drive traffic, enhance customer engagement, and increase sales for e-commerce businesses. Whether you're a startup or an established online retailer, our goal is to help you navigate the complexities of digital marketing to maximize your online presence and revenue. “Bear Fox Marketing is an exceptional group of smart, professional, compassionate people. They know their SEO stuff! They improved my rankings significantly. They were wonderful to work with and I highly recommend. ” La Fleur How AI SEO & AI Marketing Accelerate eCommerce Growth AI is revolutionizing how eCommerce brands attract traffic, engage shoppers, and convert sales. With millions of online stores competing for attention, AI SEO for eCommerce gives retailers an edge by turning raw data into real growth strategies. On the SEO front, AI-powered SEO tools analyze search intent, competitor catalogs, and shopper behavior to uncover high-value keyword opportunities. Instead of relying solely on broad terms like “women’s shoes,” AI pinpoints long-tail phrases like “eco-friendly running sneakers” or “wide-fit dress heels,” terms that align with specific buying intent and drive more qualified traffic. This makes your eCommerce digital marketing with AI not just >AI advertising for online retailers transforms campaigns on Google Ads, Meta, and TikTok by analyzing which creative assets, headlines, and audiences drive the most purchases. It runs real-time A/B tests, reallocates budget to winning campaigns, and even predicts when certain products will trend, helping retailers maximize ROI. For example, AI can automatically boost budget around seasonal spikes like Black Friday or back-to-school shopping. AI-powered personalization takes things further by tailoring the customer experience. From personalized email sequences and product recommendations to dynamic website content, AI ensures shoppers see what’s most relevant, reducing bounce rates and cart abandonment. Measurement and forecasting also improve with AI. By connecting ad platforms to your eCommerce store data, AI learns which campaigns lead to not just clicks but actual sales and repeat purchases. This enables better forecasting for inventory, seasonal promotions, and revenue targets. Bottom line: AI SEO and marketing won’t replace proven strategies but they make them sharper, faster, and more profitable. For eCommerce companies, AI means more traffic, higher conversion rates, and scalable growth. Let’s map your AI-powered growth strategy; book a free strategy call. The Importance of Specialized Ecommerce SEO and Marketing E-commerce businesses face unique challenges and opportunities in the digital space. From driving relevant traffic to converting that traffic into sales, every aspect of your online store must be optimized for maximum efficiency and effectiveness. Here’s why having a specialized e-commerce SEO and digital marketing strategy is crucial: 68% Increase inCVR 31% Increase inCTR Increased Visibility in Search Engines SEO is critical for e-commerce websites. A well-optimized site helps ensure that your products appear in search results when potential customers are looking for what you offer. This increased visibility is vital for driving organic traffic without relying solely on paid advertising. Scan Your Site: Get a Free SEO Score! Enhanced User Experience SEO isn’t just about attracting users to your site; it’s also about delivering an excellent user experience that converts visitors into customers and promotes repeat business. This includes optimizing site speed, improving navigation, and ensuring that your website is mobile-friendly. Targeted CustomerAcquisition With advanced SEO techniques and digital marketing tools, we can target your ideal customer demographics more effectively. This includes utilizing SEO data to refine your advertising strategies and tailoring content to meet the specific needs and desires of your target audience Ecommerce SEO Services Our e-commerce SEO specialists work to improve your website’s ranking in search engine results pages (SERPs), focusing on:Keyword Research: Identifying high-intent keywords that potential customers use to find products like yours. On-Page SEO: Optimizing product descriptions, meta tags, and images to improve relevance and searchability. Technical SEO: Ensuring that your e-commerce platform runs smoothly and adheres to search engine guidelines to avoid penalties and downtime. Comprehensive Ecommerce SEO and Digital Marketing Services At our agency, we offer a range of services designed to enhance every aspect of your ecommerce business’s online presence and marketing efforts. Content Marketingfor Ecommerce Content marketing is crucial for e-commerce success. We create compelling, valuable content that helps to establish your brand authority, engage potential customers, and keep them coming back. This can include blog posts, buying guides, and enhanced product descriptions that not only boost SEO but also aid in conversion. PPC and Social Media Advertising To complement our SEO efforts, we also provide targeted pay-per-click (PPC) and social media advertising services designed to immediately drive high-quality traffic to your e-commerce site. By carefully managing and optimizing these campaigns, we can achieve an excellent return on investment, attracting shoppers who are ready to buy. Conversion Rate Optimization (CRO) We analyze data from your website to understand how users interact with your site and identify barriers to conversion. This analysis allows us to make informed decisions about site layout, product placement, and checkout processes that enhance user experience and increase sales. Partner with Us for Ecommerce Excellence Choosing our ecommerce digital marketing agency means partnering with a team that understands the intricacies of the e-commerce industry. Our expert SEO strategies, combined with cutting-edge digital marketing techniques, are tailored to meet the unique challenges of selling online. Ready to elevate your e-commerce business with proven SEO and marketing strategies? Contact us today to discover how our tailored solutions can help turn your online store into a sales powerhouse. Let's work together to optimize your digital strategy and achieve remarkable growth. Ready to build a successful digital foundation for your ecommerce business? Book My Free Strategy Call FAQs: Ecommerce SEO Agency How does AI improve SEO for eCommerce? AI uncovers profitable product keywords, suggests on-page optimizations, and automates technical audits, helping online stores rank for the terms that actually drive sales. Want to see what keywords your customers are actually searching? Let’s chat. Can AI advertising lower my ad costs? Yes. AI reallocates budget to the top-performing ads, tests creatives faster, and improves targeting, so you spend less to acquire each customer. Get a smarter, leaner ad strategy when you contact us today. Will AI replace traditional eCommerce marketing? No, AI enhances it. Strong branding, product strategy, and customer service still matter. AI just amplifies results by eliminating guesswork. We’ll show you how AI and strategy work together; schedule a consult now. How quickly will I see results with AI-powered marketing? Paid campaigns can improve in weeks. SEO takes longer, but AI speeds up keyword targeting and content optimization for faster growth. Want faster growth without guessing? Let’s build your roadmap. Does AI help with abandoned carts and conversions? Absolutely. AI powers personalized recommendations, smarter retargeting, and optimized email flows to recover lost sales. Let AI turn abandoned carts into completed checkouts. Start here. Why choose Bear Fox for AI SEO and eCommerce growth? We pair proven digital marketing strategies with the latest AI tools, helping online retailers grow traffic, increase conversions, and scale profitably. Ready to grow smarter? Book your free strategy session today. --- ### Education > Enhance your institution's online presence with our SEO services for schools. Trusted Higher Education SEO Company driving results. - Published: 2024-08-14 - Modified: 2024-08-16 - URL: https://bearfoxmarketing.com/industries/education/ - Industry Type: Education Unlock Academic Success With Our SEO Services For Schools. In the competitive world of education, establishing a strong digital presence is crucial for attracting prospective students, faculty, and engaging alumni. As a Higher Education SEO Company, we specialize in crafting bespoke digital marketing strategies tailored specifically for schools, colleges, universities, and educational institutions. Our goal is to enhance your online visibility, attract more inquiries, and build a robust digital footprint that supports your educational objectives. The Importance of SEO and Digital Marketing in Education In today’s digital age, prospective students and parents often turn to the internet first when researching educational opportunities. Effective SEO and digital marketing are essential to ensure that your institution stands out in a crowded marketplace. Here’s why strategic digital marketing is indispensable for educational entities: 89% Decrease inCPL 5. 7X MedianMonthly ROAS Boosting Online Visibility A strong SEO strategy ensures that your educational institution appears prominently in search engine results, making it easier for potential students to find you. This increased visibility is crucial for driving website traffic and generating inquiries. Enhancing Credibilityand Trust For educational institutions, credibility is key. A well-designed, optimally functioning website, coupled with a strong digital presence, communicates reliability and trustworthiness to prospective students and their families. Engaging with Prospective Students Digital marketing allows educational institutions to actively engage with prospective students through targeted content and communication strategies. This not only helps in building relationships but also aids in guiding them through the decision-making process. Comprehensive Digital Marketing Services for Educational Institutions Our approach to enhancing your educational institution's online presence involves a range of customized services, each designed to address different aspects of digital marketing: SEO Services for Schools   Keyword Research and Optimization: Identifying and targeting keywords that prospective students and parents are using in their search queries. We ensure these keywords are effectively incorporated into your website’s content. On-Page Optimization: Enhancing your website’s structure, content, and HTML elements to improve relevance and user experience, which are crucial for better search rankings. Local SEO: Optimizing your institution for local searches to attract students from specific geographical areas. Scan Your Site: Get a Free SEO Score! Content Marketing for Higher Education Educational Content Creation: Developing informative and engaging content that highlights your institution’s programs, achievements, and unique offerings. This includes blog posts, news articles, and success stories. Video Marketing: Creating compelling video content that showcases campus facilities, student life, and academic programs to engage prospective students visually and emotionally. Social Media Management Platform-Specific Strategies: Crafting and executing social media strategies tailored to platforms most frequented by your target demographic, such as Instagram for younger audiences and Facebook for parents and adult learners. Community Engagement: Interacting with followers through regular updates, responses to comments, and participation in relevant discussions to build a community around your brand. Analytics and Performance Tracking xmlns="http://www. w3. org/2000/svg"> Tailored Marketing Strategies Custom solutions designed to meet the specific goals and challenges of your educational institution Expert Execution A blend of creativity and technical expertise ensures your digital marketing efforts are both innovative and effective. Ongoing Support and Optimization Continuous monitoring and adjustments to your strategies based on performance data and industry trends. Ready to transform your educational institution’s online presence & attract more students? Contact us today to learn how our specialized SEO and digital marketing services can help elevate your institution to new heights. Let's work together to create a vibrant digital future for your educational community. Book a Free Strategy Call --- ### Financial > Maximize visibility with our financial SEO services. Expert digital marketing for banks and financial institutions. - Published: 2024-08-14 - Modified: 2024-08-16 - URL: https://bearfoxmarketing.com/industries/financial/ - Industry Type: Home Service Improve Your Online Visibility with Expert SEO for Banks In the highly regulated and competitive financial industry, establishing a powerful online presence is critical for both retaining current customers and attracting new ones. As financial institutions increasingly move towards digital-first interactions, effective SEO and digital marketing strategies become essential tools. Our specialized financial SEO services are designed to boost your visibility in search engine results, enhancing your credibility and driving relevant traffic to your website. It is hard choosing a company for Social Media marketing when you are not familiar with the way it works. Glen was not lying their goal is to WOW you. My Campaign Manager is all over it and knows how to explain everything so we understand how it works. I highly recommend BEAR FOX for your Social Media needs! ! – Florida & Texas Currency Exchange Why SEO is Essential for Financial Institutions For banks and financial institutions, an online presence that aligns with user needs and complies with industry regulations is not optional—it's imperative. Here’s why a tailored SEO strategy is indispensable: 51% Increase In Organic Sessions 95% Increase in cVR MoM Increased Visibility& Credibility SEO helps your financial institution appear at the top of search results for relevant queries. This not only increases visibility but also enhances your credibility among potential customers who often consider search engine rankings as a trust factor. Scan Your Site: Get a Free SEO Score! Attracting & RetainingCustomers In the digital age, customers look online first when choosing where to bank or invest. A robust SEO strategy ensures that your institution captures this audience, significantly increasing your customer acquisition and retention rates. Competitive Advantage With many financial services available online, standing out becomes a challenge. Effective SEO for banks and financial institutions can differentiate your offerings and position you as a leader in the financial sector. Comprehensive Digital Marketing and SEO Services for Financial Institutions Our approach to digital marketing and SEO for financial institutions involves a mix of strategic initiatives designed to optimize your online presence and engage with your target audience effectively. Customized SEO Strategies for Financial Services Keyword Research and Optimization: We identify and target key phrases that potential clients use when searching for financial services, ensuring your pages rank for relevant and high-intent search terms. Content Marketing: We create informative and engaging content that addresses the common questions and needs of your potential clients, positioning your institution as a thought leader in the financial sector. Local SEO: For local banks and branches, visibility in local search results is crucial. We optimize your local listings to ensure that you are visible to potential customers in your geographic area. Scan Your Site: Get a Free SEO Score! Digital Marketing forFinancial Institutions PPC Advertising: We manage PPC campaigns that place your services in front of the right audience at the right time, complementing your organic search efforts. Social Media Marketing: Engaging with customers on platforms where they spend a significant amount of time helps in building relationships and reinforcing trust. Email Marketing: Tailored email campaigns keep your current and potential customers informed and engaged with your latest offerings and financial advice. Partner with a Trusted Digital Marketing Agency for Financial Institutions Choosing our agency means partnering with a team that understands the unique challenges and compliance issues faced by the financial sector. Our expertise in SEO and digital marketing for financial institutions ensures that your marketing efforts are not only effective but also adhere to industry standards. Industry-Specific Expertise We have deep knowledge of the financial sector’s marketing needs and regulatory environment. Customized Marketing Solutions Our strategies are tailored to meet the specific goals and challenges of your financial institution. Proven Track Record We have a history of successfully enhancing the online presence of banks and financial institutions. Ready to elevate your financial institution with targeted SEO and digital marketing? Schedule a free consultation today to discover how our financial SEO services can help you achieve your business objectives and stand out in a crowded market. Let's build a digital strategy that drives growth and enhances customer satisfaction. Ready to build a foundation for digital success? Let's get started with enhancing your construction brand online. Book a Free Strategy Call --- ### SaaS > Advance your SaaS business with our digital marketing agency. Tailored SEO and marketing solutions for SaaS companies. - Published: 2024-08-14 - Modified: 2024-08-16 - URL: https://bearfoxmarketing.com/industries/saas/ Empowering SaaS Growth Through Digital Expertise In the rapidly evolving Software as a Service (SaaS) industry, staying ahead of the competition is crucial. As a specialized SaaS digital marketing agency, we understand the unique challenges and opportunities that SaaS companies face in the digital landscape. Our tailored strategies in SEO and digital marketing are designed to enhance your visibility, attract the right audience, and convert leads into loyal customers. Bear Fox was highly recommended to us from our client. Against all odds even in this relatively short amount of time, Bear Fox turned our SEO performance around. Tawni Dansie, specifically, has been crucial to driving that bus and boosting our performance with that focus. Pacific Business Sales The Importance of Digital Marketing for SaaS Companies For SaaS businesses, digital marketing isn't just another channel for customer acquisition; it's an essential component of the growth engine. With most SaaS sales and engagements occurring online, your digital presence directly influences your company's success. Here’s why effective digital marketing and SEO are pivotal for SaaS companies: 120% Increase In Keyword Rankings 93% Increase in Organic Traffic Enhancing Online Visibility and Brand Awareness The SaaS market is crowded, with numerous companies offering similar solutions. Effective digital marketing helps differentiate your brand and ensures that potential customers find you when they need solutions that you offer. Driving Traffic & Generating Leads Targeted digital marketing strategies attract high-quality traffic to your SaaS platform. SEO optimization, combined with pay-per-click (PPC) advertising and content marketing, ensures that this traffic is relevant, which significantly increases the chances of conversion. Facilitating Customer Acquisition & Retention In the SaaS industry, not only do you need to acquire customers, but you also need to keep them. Digital marketing nurtures leads through educational content, email marketing, and personalized engagement strategies, improving customer retention rates. Our Comprehensive Digital Marketing Services for SaaS Companies At our agency, we offer a full spectrum of digital marketing services tailored to the needs of SaaS businesses. From initial brand exposure to ongoing engagement and customer retention, our team is equipped to handle all aspects of your digital marketing strategy. SEO Agencyfor SaaS SEO is the backbone of digital visibility. Our SEO strategies for SaaS companies include: Keyword Research: Identifying and targeting keywords that potential customers are using to find solutions like yours. On-Page Optimization: Ensuring that your website’s structure, content, and HTML elements are optimized for search engines. Content Creation: Developing valuable content that addresses customer pain points, showcases your SaaS solutions, and positions your brand as a thought leader in the industry. Scan Your Site: Get a Free SEO Score! Digital Marketing Agency for SaaS Beyond SEO, our digital marketing services are designed to cover every facet of online marketing: PPC Advertising: Managing PPC campaigns that place your SaaS solutions in front of the right audience at the right time. Social Media Marketing: Engaging with current and potential customers on social media platforms where they spend their time. Email Marketing: Sending targeted emails that provide value, promote your SaaS products through email marketing, and keep your audience engaged. Custom Strategy Development Understanding that every SaaS company is unique, we create customized digital marketing strategies that align with your specific business goals and market dynamics. Our strategic approach ensures that all marketing efforts are cohesive and effectively contribute to your overall business objectives. Why Choose Us as Your SaaS Digital Marketing Agency? Partnering with us means working with a digital marketing agency that not only understands the SaaS industry but is also deeply committed to your success. Our expertise in SEO for SaaS companies and comprehensive digital marketing solutions provides your business with the tools it needs to succeed in a competitive market. Expert Knowledge: Our team of digital marketing and SaaS experts continuously monitors the latest industry trends to deliver cutting-edge strategies tailored to your needs. Proven Results: Our track record with SaaS companies speaks for itself, with documented cases of increased traffic, higher conversion rates, and improved customer retention. Personalized Service: We believe in building partnerships, not just client lists. You’ll receive personalized attention tailored to your company’s needs. Ready to transform your SaaS business with strategic digital marketing? Contact us today to discuss how our expertise can help elevate your company's online presence and accelerate growth. Let's build a future where your SaaS platform reaches more customers and achieves greater success. Ready to build a foundation for digital success? Book a Free Strategy Call --- ### Construction SEO Agency > Need a construction SEO agency? We help contractors get found, win more projects, and grow faster with local SEO. - Published: 2024-08-14 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/industries/construction/ - Industry Type: Construction Build Your Pipeline with a Stronger Online Presence Whether you're pouring foundations or framing high-rises, your next project starts online with a search. We help construction companies get found online, stand out locally, and win more jobs—without wasting time on digital strategies that don’t deliver. Book My Free Strategy Call The experience has well exceeded my expectations! In a matter of weeks during a slow season this team was able to flood our lines with digital marketing leads! If you don’t work with these guys, your competitors could! Trust me, you want them on your team! Thanks guys! JP Hogan Coring & Sawing Why SEO Matters in Construction Your website is more than just a business card. It’s your digital job site—and first impressions matter. The companies that show up first in search results often get the bid, the call, or the contract. We’re here to help your business rank higher, earn more trust, and keep your pipeline full—all while you stay focused on building. Who We Help From general contractors to specialized trades, we craft digital strategies that fit your business and your market. We’ve worked with:General ContractorsConcrete & Masonry CompaniesRoofersExcavatorsDemolition Servicesand moreIf it’s in the construction space, we know how to market it. Real-World Results: 61% Increase in Conversion Rate 85% Increase in Organic Key Events Our SEO Services for Construction Companies A strong brand doesn’t just get noticed—it gets remembered. We build contractor brands that stand tall in a crowded market. Local SEO for Contractors  Own your service area. We optimize your listings, citations, and site content so clients in your area find you fast. Comprehensive SEO Audits  We dig into your website’s structure and content like a contractor with a blueprint, uncovering missed opportunities and areas for improvement. On-Page and Off-Page SEO From technical cleanup to authority-building backlinks, we cover every angle that improves your ranking. Scan Your Site: Get a Free SEO Score! Branding Services That Build Trust A solid digital presence starts with a recognizable, reliable brand. We help construction companies define their identity—and make it stand out. Brand StrategyDevelopment   From value propositions to tone of voice, we create a strategic foundation that communicates credibility and confidence. Visual Identity Design We design logos, brand colors, and style guides that look as professional as your work in the field. Content Marketing We develop service area pages, blog posts, and educational content that answers questions before your prospects even pick up the phone. Let’s Build Your Identity] Why Partner With Bear Fox? You’re the builder. We’re your behind-the-scenes crew, ensuring your business gets found, trusted, and hired. We position you as the go-to choice in your market—online and off. We Know the Construction Industry We understand your busy season, long sales cycles, and how project-based lead gen works. Strategy Over Guesswork We tailor SEO and branding strategies to your goals, geography, and target audience. No generic templates. No wasted time. Real Results, Real Partnerships We’re here to help you grow. And we back every decision with data and real-world outcomes. Ready to Break Ground on Smarter Marketing? Let’s build something better, starting with a conversation. Book Your Free Strategy Call You bring the blueprints. We’ll bring the digital tools to help you grow. --- ### Home Service SEO Agency > Elevate your visibility and attract more customers with our specialized home service digital marketing campaigns designed to increase your ROI. - Published: 2024-08-13 - Modified: 2025-10-09 - URL: https://bearfoxmarketing.com/industries/home-services/ - Industry Type: Home Service Home Service Digital Marketing That Delivers Be the First Call in Your Area—Every Time Whether you're fixing leaks, trimming hedges, or installing state-of-the-art security systems, your next customer is searching for you online. The question is: are they finding you or your competitors? We help home service businesses show up, stand out, and stay booked Book My Free Strategy Session The experience has well exceeded my expectations! In a matter of weeks during a slow season this team was able to flood our lines with digital marketing leads! If you don’t work with these guys, your competitors could! Trust me, you want them on your team! Thanks guys! Brush Masters What We Know About the Home Service Industry You’re not selling a product—you’re selling trust, expertise, and fast response times. We get it. From busy seasons to emergency service calls, the home service industry runs on speed and reputation. We work behind the scenes so your team can stay focused on what you do best—delivering outstanding service. We’ve helped: HVAC companies fill their appointment calendarsLandscapers grow regional visibilityPlumbers turn up on top in local searchElectricians get seen (and hired)Pest control, painting, cleaning services, and more stand out in crowded markets Learn More Real-World Results: 66% Increase in Organic Leads 13X Projected ROI during peak season The Importance of SEO and Digital Marketing for Home Services With more homeowners turning to the internet to find and vet home service providers, having a robust online presence is crucial. SEO for home services ensures that your business ranks highly in search engine results, making it easier for potential customers to find you. Meanwhile, comprehensive digital marketing strategies increase your visibility across various online platforms, from social media to local directories. On-Page SEO: Smart SEO for Home Services That Actually Works Generic SEO doesn’t cut it in this space. Our home service SEO plans are built to reflect how your customers search—and how your competitors fall short. Local SEO Optimization:  Show up first when your neighbors are searching for help. We optimize your Google Business Profile because your next customer probably lives just down the street. Learn More Content Marketing  We create helpful, trust-building content that answers the questions your customers are already Googling. Learn More On-Page SEO  We fine-tune your site structure, metadata, and content so that search engines and real people can find you quickly. Learn More Online Presence: Digital Marketing That Goes Beyond SEO Great SEO gets you seen, and great marketing gets you chosen. That’s why we help you build a well-rounded presence that attracts, engages, and converts. Social Media Marketing  Stay top-of-mind in your local community and build trust through targeted campaigns. Learn More Email Marketing  Keep your customers in the loop with promotions, updates, and helpful tips. Learn More PPC Advertising  Need results now? We manage paid campaigns that drive fast, measurable traffic. Learn More Scan Your Site: Get a Free SEO Score! Why Partner With Bear Fox Marketing? We’re not the hero of this story—you are. We’re just the team in your corner, helping you get the spotlight (and the phone calls). We Know Your World We understand your busy seasons, the questions your customers ask, and how they choose who to hire. Customized Strategies, No Templates Your business is unique. Your marketing strategy should be too. Our strategies are customized to your business’s unique needs, goals, and local market dynamics. Results That Matter Our job is to help you grow. And we’ve done it again and again—with the stats to prove it. Ready to Grow? Book a Free Strategy Call Let’s talk about how to turn more clicks into calls—and more calls into customers. --- ### Local SEO Solutions > Boost your local visibility with our local SEO solutions. Specializing in GBP audits, NAP management, review monitoring, and more. - Published: 2024-08-13 - Modified: 2025-05-06 - URL: https://bearfoxmarketing.com/service/local-marketing/ Local SEO Solutions That Actually Deliver Your customers are searching for you right now. Are you showing up, or is your competition stealing the spotlight? At Bear Fox Marketing, we help businesses like yours rise to the top of local search results, connect with your community, and turn online visibility into foot traffic and phone calls. Get My Free Strategy Call What Is Local SEO (And Why It’s Your Best Friend)? People don’t just search—they search near them. From “best dentist near me” to “plumber in Boise,” local queries drive real decision-making. A strong local SEO strategy means:Your business shows up where and when it matters mostYou build visibility and trust before a single conversationYou drive results without relying entirely on ads We help you create the digital footprint that puts you at the center of your community. Learn More Real Results, Right in Your Backyard 178% Increase in GBP Phone Calls YoY 909% Increase inGBP Views YoY Get Your Local SEO Report Now Local SEO Services That Move the Needle You focus on serving your community. We’ll make sure you’re visible to it. Here’s how: Google Business Profile Optimization: Your GBP listing is often your first impression. We optimize it to stand out—with accurate info, great visuals, and compelling content that drives action.   NAP Citation Management   Consistency is trust. We ensure your Name, Address, and Phone number are correct across every platform.   Review Monitoring: Your reputation is everything. We help you track, respond to, and leverage reviews to build credibility and strengthen your reputation. Service Area Page Creation We build geo-targeted pages on your site to boost visibility in every neighborhood you serve—so you rank where it counts. --- ### SEO > Elevate your online presence with managed SEO services by Bear Fox. Expertise in on-page, off-site marketing, and more. Two decades of SEO success. - Published: 2024-07-19 - Modified: 2025-05-01 - URL: https://bearfoxmarketing.com/service/seo/ SEO That Actually Works—Without the Guesswork You don’t need to become an SEO expert—you just need a team who already is. At Bear Fox, we handle every aspect of your SEO strategy so you can stay focused on running your business. We’re not here to throw jargon at you. We’re here to deliver results that move the needle. Let’s make SEO your growth engine. Book My Free Strategy Call What Is SEO—And Why Does It Matter? Search Engine Optimization (SEO) helps people find your business when they search online. But it’s not about stuffing keywords or chasing algorithms. It’s about showing up for the right searches, by the right people, at the right time. Great SEO means:Higher visibility in search resultsMore traffic from people already looking for what you offerBetter conversion rates—and lower dependency on paid ads We don’t just get you clicks. We help you earn customers Learn More Real-World Results: 58% Increase in OrganicKey Events YoY 46% Increase inOrganic Traffic On-Page SEO: Our Approach to Managed SEO You bring the business. We’ll bring the strategy, execution, and results. On-Page SEO We optimize your site structure, metadata, images, and content to ensure search engines (and customers) know exactly what you do—and why you’re the best at it. Content Strategy  From blogs to landing pages to service area content, we create high-value content that ranks, resonates, and converts.   Technical SEO Site speed. Mobile performance. Crawlability. We fix what’s holding your site back and make sure the back end is as optimized as the front. Off-Page SEO  We build your authority through: Strategic link building Accurate local citations (NAP management) Social signals and off-site engagement It’s about building credibility in Google’s eyes—and in your audience’s. Off-Site Marketing: Extending Your Digital Reach On-page SEO refers to the optimization of elements within your website that affect your search engine rankings. This includes: Local CitationManagement (NAP Management): Ensuring your business’s Name, Address, and Phone number (NAP) are consistently listed across all online platforms. This accuracy boosts local SEO, helping your business rank higher in local search queries and improving your overall online visibility. Social Marketing Social media platforms offer a vast landscape for businesses to increase their brand awareness and engage directly with their audience. By leveraging platforms like Facebook, Instagram, Twitter, and LinkedIn, we strategically promote your brand and content, driving significant traffic back to your website. Link Building Services Acquiring high-quality backlinks from reputable sites in your industry. This not only drives referral traffic but also significantly enhances your site’s authority and ranking on search engines. Talk to Our SEO Experts The Bear Fox SEO Team's Approach At Bear Fox, our Managed SEO Services are meticulously crafted to encompass all aspects of optimizing your online presence. Built on two decades of industry experience, our approach ensures that each strategy is directed towards achieving tangible outcomes. With a deep understanding of both on-page optimizations and off-site marketing, our team is equipped to develop a comprehensive strategy that promotes growth and bolsters your digital footprint... . Read More Our approach is holistic and adaptive, recognizing that SEO is not a one-size-fits-all solution. We continuously analyze performance data, industry trends, and search engine algorithm updates to refine our strategies, ensuring your website stays ahead in the competitive digital landscape. Ready to see your website climb the search rankings and capture more leads? Contact us today to start crafting an SEO strategy tailored to your business’s unique needs. Why Partner with Bear Fox? You're the expert in your business. We're the team behind the scenes making sure people find it, trust it, and choose it. All-Inclusive Support We manage your SEO from top to bottom, so you don’t have to piece it together or guess what’s working. Customized Strategy No templates. No shortcuts. Just a plan built around your goals, industry, and audience. Results, Not Fluff We track everything, report on what matters, and continually optimize to improve results. Ready to Make SEO Your Competitive Advantage? Let’s take the mystery out of SEO and turn it into measurable growth. Book My Free Strategy Call No pressure. Just a smart conversation about your business goals—and how we can help you hit them. --- ### Acton ADU - Published: 2024-07-18 - Modified: 2025-09-10 - URL: https://bearfoxmarketing.com/case-study/acton-adu/ - Industry Type: Construction Case Study Acton ADU --- ### _homepage > Bear Fox Marketing is a digital marketing agency that specializes in SEO & digital advertising. Boost conversions with a results-driven team. - Published: 2024-07-17 - Modified: 2025-09-25 - URL: https://bearfoxmarketing.com/ Helping Service Businesses Scale by Dominating Online Search and Converting to Inbound Appointments book a free strategy call Bear Fox Marketing is a performance-oriented digital marketing agency that helps small service businesses capture qualified leads and new business revenue to scale their growth. Based in Meridian, Idaho and serving clients across Boise and the U. S. , we’re a full-service digital marketing agency focused on one thing: measurable results. Whether it’s SEO, PPC, content, social, or local strategy, we don’t just make noise. We help small businesses predictably scale in a profitable way. Every campaign we build is grounded in performance, tailored to your goals, and backed by the right data. That includes staying ahead of AI-driven search trends with cutting-edge expertise in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). If your brand needs to show up in more than just traditional search results, you’re in the right place. We’re powerful like a bear, smart like a fox, and fully committed to your growth. https://www. youtube. com/watch? v=2kqRsBmm70U HOW WE CAN HELP YOU You work hard to scale your business. You deserve a proven digital marketing partner to help you capture quality inbound leads and appointments for jobs you actually want. As a pioneering performance based digital marketing and SEO company, we partner with you to dominate online search and build a predictable flow of quality inbound leads. Headquartered in Meridian, ID, we help home service, construction and manufacturing businesses across the USA scale in a smart, powerful way... the Bear Fox way! Unlocking Potential with Digital Marketing Services Our approach to digital marketing is rooted in performance-based strategies. We believe that your success is the true measure of our effectiveness. Customized Digital Marketing Solutions: Every business is unique, and so should be its digital marketing strategy. We analyze your business goals, target audience, and competitive landscape to create customized solutions that drive results. SEO Strategies That Perform Our approach to SEO is deeply rooted in performance. We believe in creating strategies that are not only tailored to your business’s unique needs but also rigorously tested for effectiveness. Expert SEO Services: At the heart of our services is search engine optimization. We optimize your website and content to ensure they not only rank higher in search engine results but also appeal to your target audience, leading to increased visibility and engagement. What We offer SEORanking on Google doesn’t mean much if it doesn’t bring the right traffic. We craft SEO strategies designed to attract and convert quality leads, especially for service-based businesses where every click counts. With AI-enhanced tools, strong local SEO tactics, and deep keyword research, we help you get seen by the people looking for exactly what you offer. Explore SEO Services AI Search OptimizationSearch is evolving and so are we. Our AI Search Optimization service helps your brand stay visible in next-gen search experiences. By blending human strategy with AI-enhanced content structuring, we position your business to show up when prospects ask questions.   It’s not just about keywords anymore; it’s about being part of the answer. Explore AI Search Optimization Services Content MarketingBrand loyalty starts with trust. We create messaging and content that reflect your values, answer real customer questions, and position your business as the go-to source to solve the problems your customers are looking to fix. Whether you need foundational brand development or conversion-focused content, we’ve got it handled. Explore Content Marketing Services Paid Search/PPCDigital ads should do more than spend your budget - they need to make you money! Our PPC experts use real-time data to build campaigns that capture attention, improve click-through rates, and drive measurable ROI. We monitor and adjust constantly, giving you confidence that you’re investing in real growth for your company. Explore Paid Search/PPC Services Social Media AdvertisingSocial media should do more than just show up in a feed. Our team runs organic and paid campaigns designed to build trust, generate engagement, and convert attention into leads. We tailor messaging for homeowners, facility managers, and business decision-makers. Whoever your audience is, we make sure your content speaks their language and drives results. Explore Social Media Advertising Services Local MarketingYour prospective customers are searching. We make sure they find you first. Our local marketing strategies include geo-targeted SEO, Google Business Profile optimization, and localized ads designed to help your small business stand out in a crowded market. Explore Local Marketing Services Web Optimization for CROWe believe that your website shouldn’t just be a pretty brochure of your company.   It should be optimized to capture qualified traffic, convert them into leads and help you grow.   Through conversion rate optimization (CRO), page structure improvements, speed enhancements, and UX adjustments, we turn more of your traffic into qualified leads without starting from zero. Explore Web Optimization for CRO Services What is it like to work with us? https://www. youtube. com/watch? v=oF7D1AudD4ghttps://www. youtube. com/watch? v=FAXXiCv16Rg Bear Fox Marketing has helped us increase our lead volume better than other SEO and PPC partners that we worked with in the past. As we’re in a very competitive business. However, they’ve helped us increase our lead generation enough to justify what we’ve spent, and we’ve seen a strong ROI come out of those efforts. Bear Fox Marketing took the time to understand our industry instead of just promising instant results. Quality Logic From the very first phone consult up through each monthly team meeting, the level of service provided is exceptional. In a matter of weeks during a slow season, this team was able to flood our lines with digital marketing leads! If you don’t work with these guys, your competitors could! Trust me, you want them on your team! They are the solution to your digital marketing needs. I’m excited to spend the next 5 years growing together with Bear Fox! Thanks, guys! BRUSH MASTERS XP My company, Flagpole Farm, has had an excellent experience with Bear Fox. They sought to understand our goals and then implemented a plan to accomplish those goals within the boundaries of the budget given to them. Excellent communication and responsiveness. Most importantly, my e-commerce business has exploded since we began working with them! ! Flagpole Farm I’ve been in brand strategy and marketing for years in Silicon Valley, competing for market share and positioning new brands. The tactical aid provided by the team at Bear Fox has been transformational for our small, but growing, business. Top shelf folks, smart and experienced with digital marketing. They perform against measurable metrics and work hard to understand our business and brand! Acton ADU Previous Next book a free strategy call Choose Bear Fox for Unmatched Digital Growth At Bear Fox Marketing, we're more than just a digital marketing and SEO company. We're your strategic partner in achieving measurable success. With cutting-edge strategies and a deep understanding of digital marketing, we unlock the full potential of businesses across the nation, exceeding your objectives. Trust Bear Fox to elevate your online presence and drive real growth. book a free strategy call Kickstarter Package 90 Day PackageSEOEmail Ignition Package SEO Email ThrivePackage AdsWebsite Maintenance Acceleration Package SEOEmailOrganic Social Momentum Package SEOEmailAwareness or LinkedIn AdsVideo Innovation Package SEOEmailPaid Ads Empowering Businesses Across the U. S. Bear Fox Marketing is dedicated to empowering businesses nationwide. Our team goes beyond traditional digital marketing and SEO services to become your trusted strategic partner in achieving tangible success. Leveraging innovative strategies and extensive knowledge of digital marketing, we help businesses reach their full potential and surpass their goals. Count on Bear Fox Marketing to elevate your online presence and drive substantial growth. HOW TO GET STARTED STEP 1 Discovery Call A brief, 20-minute meeting dedicated to understanding your business objectives and discussing strategies to help you acquire new customers. STEP 2 Strategy Call This post-Discovery meeting enables our team to research and create your optimal plan. Get access to our full expert team at a fraction of the cost of hiring a full-time employee. STEP 3 You Decide Toss your strategy in the trash, implement it yourself, or hire Bear Fox Marketing to roll it out. Your choice – no pressure from us. book a free strategy call Partner With The Best What is a Bear Fox? A Bear Fox is a goal-crushing, smart creature who never accepts defeat. Always proactive in seeking a solution, it stays positive regardless of its circumstances and does the right thing even when no one is watching. It has grit, and believes in staying humbly-confident, even when it has much to brag about. The Bear Fox is a professional service company's best friend.   Powerful Like a Bear. Smart Like a Fox. Increase your leads and make more money with our customized digital marketing strategies. Explore Your Path Industries We Serve We work best with service-based businesses ready to grow. That includes home services like HVAC and remodeling, manufacturers with long sales cycles, and B2B or B2C companies offering professional services. Our campaigns are designed to drive quality lead generation that supports your sales pipeline. The AI Advantage in Modern Marketing Search behavior is changing. AI tools like ChatGPT, Gemini, and Perplexity are rewriting how users discover content, and we're helping clients stay ahead of that curve. Through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), we structure and optimize your content so it ranks in both traditional results and emerging AI-driven platforms. Your audience is asking smarter questions; your content should be the one answering them. Smarter Ads With Machine Learning AI-powered ads adjust in real time, so your campaigns stay efficient and effective. Our AI-assisted ad strategies use machine learning to optimize targeting, bids, and messaging based on actual performance. The result is more efficient spend and stronger returns, without the guesswork. FAQs What does a digital marketing agency do? A digital marketing agency helps businesses grow by improving online visibility, generating leads, and converting traffic through services like SEO, paid advertising, content creation, and conversion rate optimization for websites. At Bear Fox Marketing, we take a performance-first approach and use data to inform every move. If you’re ready to grow with a strategy built around results, book a free strategy call for a free consultation with one of our growth specialists. Do you serve Boise, Idaho, and nationwide clients? Yes, we work with businesses throughout Boise, Meridian, and the Treasure Valley as well as companies across the U. S. Our team is just as comfortable building a local campaign as we are managing national strategies. If you’re targeting a regional audience or looking to expand your reach, let’s talk about what’s possible. Contact us today. How long before I see results from SEO or PPC campaigns? SEO is a long game, usually showing meaningful results within three to six months. PPC, on the other hand, can drive leads in days or weeks depending on your offer and market. If you want a customized timeline based on your unique industry and business goals, book a strategy session and we’ll map it out for you. Can you manage SEO and paid ads together for better ROI? Yes, and we strongly recommend it. Managing SEO and PPC together allows us to share data, improve targeting, and reduce cost per acquisition. The synergy between organic and paid search can be a game-changer when done right. If you’re ready to align both channels, let’s build a smarter plan together. Contact us today. Do you offer industry-specific marketing strategies? We do. From healthcare to home services to B2B tech, our team builds campaigns tailored to your industry’s challenges, language, and regulations. No recycled playbooks, just focused strategy. If you want to see how we’ve helped businesses like yours, check out the industries we serve.   Contact us today. How does your team use AI-powered advertising to improve results? AI helps us refine ad targeting, test creative variations, and adjust bids in real time based on performance. This creates more efficient campaigns and allows us to respond faster than traditional methods. If you’re curious how AI could lower your costs and boost conversions, let’s take a closer look together.   Contact us today. What types of businesses get the best results from working with Bear Fox Marketing? We work best with growth-focused businesses that value transparency, consistent communication, and a results-driven approach. If you’re looking for a strategic partner who treats your goals like their own, we’d love to learn more about your business. Contact us today. How do I request a free strategy call? Just click one of the buttons on this page to schedule a call. It’s short, helpful, and zero pressure. We’ll walk through your current performance and offer practical recommendations tailored to your goals. Book your free strategy call here and let’s see what’s possible. What is Generative Engine Optimization (GEO) and why does it matter? Generative Engine Optimization, or GEO, is how we help your content appear in AI-generated answers from tools like ChatGPT and Gemini. These platforms are changing how people search, and visibility here means reaching users before they ever see a traditional search result. If you’re wondering how your business can stay relevant in this shift, schedule a call with our team. How does Answer Engine Optimization (AEO) help my business appear in AI-driven searches? AEO involves structuring your content in a way that makes it eligible for featured snippets, voice search results, and other direct answer formats. This is crucial for getting discovered in zero-click searches where users don’t browse, they act. To see if your content is optimized for these new behaviors, get in touch for a free content audit. Ready to Grow? Book a free strategy call. We’ll review what’s working, what’s not, and how to turn your marketing into a growth engine. book a free strategy call --- ### Branding Services > Transform your brand's online presence with our SEO branding services. Tailored strategies to connect, engage, and grow your audience. - Published: 2024-03-12 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/service/branding/ Crafting Your Unique Brand Identity In today's competitive online landscape, branding is not just about logos and color schemes; it's a crucial element of your business's identity that sets the tone for how customers perceive and interact with you. Effective branding transcends mere aesthetics to embody the essence of your company, communicating your values, vision, and the unique benefits you offer. Our business branding services are designed to create a compelling brand presence that captivates and engages your target audience, fostering loyalty and driving business growth. Book a Free Strategy Call The Importance of Branding for Businesses Branding is fundamental for any business aiming to establish a significant and differentiated presence in the market that attracts and retains loyal customers. In the digital age, where consumer choices are vast, a strong brand can be the deciding factor that sets you apart from competitors.   Learn More Here’s why strategic branding is essential: Visibility: Good branding increases your visibility online. When executed consistently across all channels, it makes your business instantly recognizable, helping to build trust and familiarity. Differentiation: In crowded markets, a well-defined brand can highlight your unique selling propositions, distinguishing your offerings from competitors. Customer Loyalty: Effective branding resonates emotionally with consumers, which can drive higher customer retention rates and promote advocacy. Business Value: A strong brand enhances your company's value by giving you more leverage in the industry. This is critical for long-term growth and success. On-Page SEO: Comprehensive Branding for Your Business Our approach to branding encompasses more than just creating a visually attractive logo. We offer comprehensive strategic branding services that cover every aspect of brand development to ensure your business makes a lasting impression. Brand StrategyDevelopment Understanding your business, market, and competitors is the first step in our process. We develop a tailored brand strategy that includes: Market Research: In-depth analysis to understand your audience and what drives their decisions. Brand Positioning: Crafting your brand’s position in the market that reflects your values and appeals to your target demographic. Messaging: Defining the key messages that communicate your brand’s story in a clear and compelling way. Brand IdentityDesign Services Our creative team specializes in all facets of brand identity design to ensure your visual and verbal communications align with your overall brand strategy. This includes: Logo Design: Creating a distinctive logo that captures the essence of your brand and makes a strong impression. Color Palette and Typography: Selecting colors and fonts that convey the personality and professionalism of your brand. Brand Style Guide: Developing a comprehensive guide to ensure consistency in all future branding materials. Digital Branding Implementation Once the branding strategy is established, our team implements it across all digital platforms. This includes: Website Design: Ensuring your website reflects your new brand identity and functions as the central hub of your online presence. Social Media Branding: Customizing your social media profiles to reflect your branding, maintaining consistency across platforms. Content Marketing: Developing branded content that enhances online engagement and reinforces your brand message. Learn More Why Choose Our Branding Services? Choosing our branding services means partnering with experts who understand how to navigate the complexities of brand creation and digital marketing. We provide: Customized Solutions Tailored branding strategies that reflect the unique attributes of your business. Expert Execution A team of experienced designers and strategists committed to delivering high-quality, impactful branding. Ongoing Support Continuous monitoring and adaptation of your branding strategy to ensure it evolves with your business and market trends. Elevate your brand today with our strategic branding services. Let us help you develop a brand identity that not only stands out but also stands the test of time, driving your business towards sustained growth and success. Ready to transform your business with a brand that resonates deeply with your target audience? Contact us now to explore how our branding for your business can make a definitive difference. --- ### Wiseguy Pizza Pie > Learn how Bear Fox boosted Wiseguy Pizza’s online visibility with SEO strategies like content creation, technical fixes, and high-quality backlink building. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/wiseguy-pizza/ Case Study Client Goals & How We Helped Wiseguy Pizza Wiseguy Pizza Pie is your go to, New York Style, hand tossed pizza with multiple locations in Idaho. Bear Fox has done SEO since March 2021. This includes content creation, technical optimization and reputable backlink building. Hire Us Case Studies Results 0 % increase in organic traffic 0 % increase in organic keywords --- ### YNOT > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/ynot/ Case Study Client Goals & How We Helped YNOT Lifestyle YNOT Lifestyle offers quality farm & ranch-inspired apparel which is designed for the purpose of encouraging people to overcome life's obstacles. “Don’t use those things as excuses to not live your life to the fullest. Get back up, brush off your shoulder, and try again. YNOT live life over the edge – tomorrow is never promised. " Hire Us Case Studies Results Client had to pause due to an inventory issue, within the first week of being back on Google we were able to generate a 0 x return on ad spend $ 0 customer acquisition cost $ 0 cost per click --- ### Vet IQ > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/vet-iq/ Case Study Client Goals & How We Helped Vet IQ The client sells premium consumer products for petsAfter investing heavily in SEO for two years, the company had not exceeded 5084 in monthly website sessions Hire Us Case Studies Results 0 x increase in monthly revenue 0 x increase in monthly website sessions 0 x ROI from SEO investment --- ### Thrivister > Learn how Bear Fox Marketing helped Thrivister boost awareness and drive qualified leads for their student coaching services with a targeted digital strategy. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/thrivister/ Case Study Client Goals & How We Helped Thrivister Thrivister is a resource that provides custom-tailored coaching to students who may have ADHD, weak executive function skills, and are falling behind in school. Bear Fox was hired to generate awareness and to ultimately capture business leads for their sales team to close. Hire Us Case Studies Results in the 1st month 0 % decrease in cost per lead 0 x median monthly ROAS 0 true leads 0 return on ad spend --- ### Tribeca Barber & Beauty School > See how Bear Fox helped Tribeca boost enrollments with targeted Google Ads, custom landing pages, and evergreen lead funnels that drove over 100 leads monthly. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/tribeca-barber-beauty-school/ Case Study Client Goals & How We Helped Tribeca Barber & Beauty School Spend $72K in First Year at 9X ReturnAfter a seamless onboarding process and an awesome kick-off, we knew that Tribeca offered the city of New York something special. And we knew we could help make their big goals a reality. The best place to start was to define their brand and identify Tribeca’s unique selling proposition. They needed a message that would motivate prospective students to enroll! We took the time to really get to know the client and the kind of students they wanted to attract. If we could do our part and get Tribeca qualified sales appointments and calls, then they could close and get enrollments. Our design team developed a few landing pages, one for each of their different courses. These pages matched up perfectly with the ads we created and helped convert qualified traffic to appointments and calls to their sales team. We built an evergreen lead funnel for each service and optimized for conversions. The work paid off! Their Google Advertising campaign brought a steady flow of new prospective students each month (well over 100) and enrollments went up so high that Tribeca needed to scale back the program. Hire Us Case Studies Results in 2 months 0 monthly leads increased from 2 0 days campaign ramped up 0 x ROI 58. 8k/$6k --- ### Simply Solar > Find how Bear Fox Marketing revamped Simply Solar’s ad strategy, boosting conversions with a full-funnel approach and optimized landing page testing. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/simply-solar/ Case Study Client Goals & How We Helped Simply Solar Simply Solar is an industry-leading solar installer in the San Francisco Bay Area. Their goal is to expand services across California. When Bear Fox Marketing acquired the client, the conversion rate from their social media ad campaign was 2. 9%, generating a small amount of leads for their sales team to close. We revamped the campaign, using a full-funnel approach and split testing landing pages to lower lead acquisition costs. Hire Us Case Studies Results 0 % increased conversion rate 0 % reduced qualified lead 0 % Increase in Lead Volume 0 % increased traffic value in 4 months 0 keywords in top 100 --- ### Techspert Services > See how Bear Fox helped Techspert Services shift from one-time IT fixes to securing large, ongoing managed service clients through targeted marketing strategy. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/techspert-services/ Case Study Client Goals & How We Helped Techspert Services Techspert Services offers IT support and repair to small and mid-sized businesses in Florida. Their marketing goal was to move away from one-time services in favor of ongoing services from larger clients. Since launching the campaign, this client has closed three “huge” managed IT clients. Hire Us Case Studies Results 0 % opened rate of emails 0 % email click rate increase $ 0 K monthly revenue from campaign --- ### Sable Flow > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/sable-flow/ Case Study Client Goals & How We Helped Sable Flow Sable Flow’s Secret Whiteboard: Designed to help you switch between work and home life, the Secret Whiteboard is a hanging print frame that opens like a book to reveal a double-sided, magnetic whiteboard inside. They set their presale live so we designed and optimized an email blast to go to customers who had signed up for the waitlist to let them know it’s time to order. Hire Us Case Studies Results Open rate 0 % Revenue + 0 $ --- ### Schneider Mechanical > See how Bear Fox drives SEO success for Schneider Mechanical through expert content, technical fixes, and backlink strategies to grow their HVAC business. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/schneider-mechanical/ Case Study Client Goals & How We Helped Schneider Mechanical Bear Fox does comprehensive, Google friendly SEO for Schneider Mechanical, a Texas HVAC company. This includes content creation, technical optimization and reputable backlink building. Hire Us Case Studies Results 0 st dominating in Google's 1st page 0 x increase from last year $ 0 turned off online ads --- ### Rockway Exhibits > Learn how Bear Fox helped Rockway Exhibits boost lead quality and sales with strategic Google Ads management tailored for trade show and event marketing. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/rockway-exhibits/ Case Study Client Goals & How We Helped Rockway Exhibits Rockway Exhibits + Events is a full-service trade show exhibit provider. They partner with clients to craft exceptional trade show and brand activation experiences. Rockway asked Bear Fox to fully manage their Google Ads to help increase lead generation, lead quality, and ultimately sales. We love this partnership! Hire Us Case Studies Results After 7 Days 0 x return on ad spend 0 x return on investment 0 x return on SEO spend --- ### Point Roofing - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/point-roofing/ Case Study Client Goals & How We Helped Point Roofing Bear Fox Marketing provides SEO support for Point Roofing, a regional roofing contract company. This SEO support from Bear Fox includes content creation, onsite optimization and offsite SEO work to build his site’s authority and popularity. Hire Us Case Studies Results 0 x keywords increase in Google's top 10 0 x top 3 search terms 0 % improvement in keyword rankings --- ### Quality Logic > See how Bear Fox Marketing helped Quality Logic, trusted by Cisco and Adobe, boost qualified leads through targeted SEO and improved organic search visibility. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/quality-logic/ Case Study Client Goals & How We helped Quality Logic Quality Logic is an industry leading software testing company that has a list of clients such as Cisco, Adobe, Hewlett Packard and Verizon. Quality Logic approached Bear Fox with the goal of capturing more qualified leads from their organic search traffic. Hire Us Case Studies Results in less than a year 0 % conversion rate increase 0 % organic users improved + 0 x lead generation doubled --- ### PB&J TV > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/pbj-tv/ Case Study Client Goals & How We Helped PB&J TV PB&J TV® is the Industry’s #1 camera system and streaming app uniquely designed to provide a video streaming program so parents can remotely check in on their child throughout the day. Bear Fox updated the client’s landing page with a new offer. We also tested a maximize conversion strategy within Google Ads. Two weeks after these updates, PB&J TV doubled the conversion rate from their campaign! After 6 months with Bear Fox Marketing, their campaigns are performing well. The Google Ads campaign has capitalized on higher intent searches, using negative keywords and landing pages to capture and convert higher quality leads. Hire Us Case Studies Results in a few months 0 x landing page conversion rate 0 x leads and conversion rates $ 0 K reached monthly revenue --- ### PatchMD > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/patchmd/ Case Study Client Goals & How We Helped PatchMD Fix ROI Tracking IssuesBuild Profitable Campaigns to ScalePatchMD had been discounting and promoting heavily online, but had poor tracking so they didn’t reliably know the return of each marketing investment. Job #1 was to fix tracking. With that fixed, we had better data and could make better investments. We positioned our prospective customers around having the option of avoiding oral pills. With a topical patch, they would have maximum absorptions that would keep them “covered” all day!  We allocated budgets around the most profitable programs and campaigns within the program... down to audiences, creative sets, and offers. As we scaled and trimmed out underperformers, we realized we had to retrain the current customer. They were trained to only purchase on different discounts and monthly promos. Our client’s bottom line was a concern that needed to be sorted out. We cut back on the size and frequency of discounts, making it less predictable. We also broke down customers into segments and marketed offers and discounts to these groups differently. It all saved the client A LOT of money. Hire Us Case Studies Results in less than a year 0 x Facebook Ad Revenue increase 0 x Return from Facebook ads $ 0 k Amazon sales increase from $44k in 9 months 0 % new user traffic in 7 months --- ### Natura Pest Control > Learn how Bear Fox helped Natura Pest Control 4X their monthly leads with geo-targeted Google Ads, smart keyword research, and high-converting landing pages. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/natura-pest-control/ Case Study Client Goals & How We helped Natura Pest Control Increase # of Online Advertising LeadsKeep Oregon and Washington Field Staff BusyGet Average Cost Per Lead Under $50Natura is an industry leading pest control company committed to “doing it right”. Their commitment to effective pest control that’s environmentally friendly is well known. When building out their Google Advertising campaign, it was important to support all 278 of their markets throughout Oregon and Washington. So it was important to chunk the campaign down into specific geo targets. Our team did the research and built out a killer keyword list. We defined the brand which informed communication and catchy headlines around their unique strengths. What’s more, we tested landing pages that matched up really well with these ads so that they’d convert a high percentage of traffic into calls to their sales staff. Once campaigns were launched, we continually tested and filtered out low interest searches, leaving behind high converting ad groups. When we first took over this ad campaign, Natura was averaging 42 leads per month. Within a few months, we increased this to 166, a 4X increase from before with a lower ad budget. Ring the bell! ​ Hire Us Case Studies Results in a few months 0 % landing page conversion rate 0 $ average cost per call dropped 0 online marketing leads grew from 44 --- ### Microbe Formulas > See how Bear Fox Marketing boosted Microbe Formulas’ monthly organic traffic 3.4X in 6 months with a full-scale SEO strategy and performance-driven Google Ads. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/microbe-formulas/ Case Study Client Goals & How We Helped Microbe Formulas Build Organic Revenue from SEOROI, ROI, ROI... They Wanted ROI! Microbe Formulas had a brand spanking new website and was looking to grow... fast. And they wanted help with their SEO because organic traffic to their site was flat. Bear Fox Marketing rolled out SEO, starting with a comprehensive audit of their onsite and offsite SEO, as well as that of their competitors. We cleaned up on-site technical SEO issues, initiated a content management program, built “power pages”, and executed off-site SEO work through the addition of quality referring domains and links. In 6 months from December 2018 to June 2019, we built monthly organic SEO traffic to Microbe Formula’s website from 8488 visits per month to 37,136 – a 3. 4X increase in just 6 months! For ad support, we rolled out a performance Google Search ad campaign. We test, rinse, and repeat in all we do: keywords, ad copy, landing pages, and website CRO (conversion rate optimization) testing. Good for them (and for us), the work paid off and the client left us some great reviews. Hire Us Case Studies Results in 6 months $ 0 k monthly SEO revenue grew from $24K 0 x ROI from SEO 0 x return on Google Ad spend --- ### J.P. Hogan Concrete Coring & Sawing > Learn how Bear Fox helped J.P. Hogan Concrete boost qualified leads & organic traffic through SEO & Google Ads for major infrastructure and government projects. - Published: 2024-03-12 - Modified: 2025-09-10 - URL: https://bearfoxmarketing.com/case-study/jp-hogan-concrete/ Case Study Client Goals & How We Helped J. P. Hogan Concrete Coring & Sawing J. P. Hogan Concrete Coring & Sawing is one of the leading concrete specialty companies in New York and on the East Coast. Along with their expertise in  Concrete, Core Drilling, Sawing, and Scanning services, JPH is also the fastest-growing Grinding, Grooving, Sawing, and Sealing company in the United States.  Their project portfolio includes the World Trade Center, the Kemsco Rehabilitation Project, Brooklyn Battery Tunnel, The Holland Tunnel, and many additional government-funded projects. J. P. Hogan launched a Google Ads and SEO Campaign with Bear Fox in October 2022 with the goal of increasing their monthly qualified lead volume, returns, and organic traffic. Hire Us Case Studies Results In month 1, we started their Google Campaign which generated 0 X return on ad spend with an overall 0 X return on investment In month 2, we brought in a 0 % increase in leads with $ 60000 being quoted out on projects which was a 0 %increase --- ### Madewell Concrete > Find how Bear Fox helped Madewell Concrete increase quality leads across the Southeast and Intermountain West through strategic digital marketing. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/madewell-concrete/ Case Study Client Goals & How We Helped Madewell Concrete Madewell Concrete is one of the most trusted concrete contractors for driveway replacements. Bear Fox Marketing was hired to improve the quality and quantity of leads in the Southeast and Intermountain West regions. Hire Us Case Studies Results in 2 months $ 0 lead acquisition fell from $218 0 % landing page conversion rate increase (from 7%) --- ### Ignite Consulting > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/case-study/ignite-consulting/ Case Study Client Goals & How We Helped Ignite Consulting Ignite Consulting helps companies beat the odds by helping people adapt to corporate changes, like new systems or mergers. They build strong relationships, adopt their goals, and personally commit to their success. Bear Fox has done SEO since June 2021. This includes content creation, technical optimization and reputable backlink building. Hire Us Case Studies Results 0 % increase in organic traffic 0 % increase in organic keywords --- ### HCI Environmental > See how Bear Fox helped HCI Environmental boost qualified leads through targeted keywords, negative filtering, retargeting ads, and optimized landing pages. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/hci-environmental/ - Industry Type: Environmental Services Case Study Client Goals & How We helped HCI Environmental HCI Environmental specializes in environmental & hazardous waste disposal, transportation, and emergency chemical spill cleanup. How did we help? Utilized exact match keywords in ad targeting to capitalize on higher intent searches. Added negative keywords to weed out residential searches & non-qualified leadsStrategically implemented retargeting display ads. Optimized landing pages to improve lead conversion Hire Us Case Studies Results 0 % cost/lead improved 0 % increase in conversion rate --- ### Head Honchos > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/head-honchos/ - Industry Type: Business Services Case Study Client Goals & How We Helped Head Honchos Head Honchos is a staffing company that helps provide seasonal labor and employees to farm owners/operators. Their marketing goal was to generate a higher number of leads and build their client list. Hire Us Case Studies Results 0 new annual contracts 0 $ thousand revenue 0 x times ROI 0 % conversion rate --- ### Gates Auto > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/gates-auto/ - Industry Type: Automotive Case Study Client Goals & How We Helped Gates Auto Bear Fox Marketing began an SEO campaign for Gates Auto, a Wisconsin auto dealership, in February 2021. Efforts include content creation, technical optimization and reputable backlink building. Hire Us Case Studies Results after 8 months 0 x above average conversions 0 % visitors call and set up meeting 0 % conversion from organic traffic --- ### Han's Chimaek > See how Bear Fox helped Han’s Chimaek boost site authority, keyword rankings, and organic traffic through strategic SEO, driving more visibility & conversions. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/hans-chimaek/ - Industry Type: Food Service Case Study Client Goals & How We Helped Han's Chimaek Han’s Chimaek is an authentic Korean fried chicken gem in the great city of Boise Idaho.   With their delicious korean fried chicken, cozy atmosphere, helpful staff, and great meal deals — it's perfect for anyone looking to experience traditional Korean cuisine without having to leave town.  Han’s Chimaek came to Bear Fox starting January 2023 to increase site authority, keywords and rankings, and organic traffic Our goal is to increase conversions through SEO. Hire Us Case Studies Results 60 days from beginning SEO work, Bear Fox increased Referring Domains by 0 % One of our main goals for this client is to increase organic traffic and orders, we increased Organic Traffic 0 % In our second month of SEO, we saw 0 Clicks to order Han's Chimaek --- ### Franz Witte > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/franz-witte/ - Industry Type: Landscaping Services Case Study Client Goals & How We Helped Franz Witte Franz Witte is known as the go-to destination landscapers, maintenance pros, and garden center experts. Recently they relocated and needed to capture regional business at their new location. Bear Fox implemented Google Search and Google Map Ads for Franz Witte to capture inbound leads for their landscaping and garden center leads. Hire Us Case Studies Results in 1 month 0 % up from the map campaign 0 % CTR rate increase from 8. 7% 0 % drop for each lead cost --- ### Farmer's Bank > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/farmers-bank/ - Industry Type: Financial Services Case Study Client Goals & How We Helped Farmers Bank Farmers Bank is an independent community bank which responds to the needs of their customers, employees, and communityBear Fox started running Google Display Ads for Farmers Bank with the goal of retargeting bank prospects moving into their market area. Hire Us Case Studies Results 0 % CTR rate 75% improvement 0 % first-time visitors 0 st in industry CTR, CPC, CPM --- ### Flagpole Farm - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/flagpole-farm/ - Industry Type: Lifestyle Case Study Client Goals & How We Helped Flagpole Farms Bear Fox Marketing has been running an SEO campaign for Flagpole Farm since November 2019. This includes content creation, technical optimization and reputable backlink building / offsite work. Hire Us Case Studies Results 0 % revenue from Organic Traffic 0 % increase in Referring Domains 0 Keyword Rankings added --- ### DripJobs > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/dripjobs/ - Industry Type: Home Service Case Study Client Goals & How We Helped DripJobs DripJobs came to Bear Fox in hopes of increasing their monthly signups on their main phone app designed for skills and trades to organize their client relationships and workloads easier. Hire Us Case Studies Results In month 2, we observed: 0 SignUps Previously the most our partner had in a single month was 50. In the first 10 days of month 3, we observed: 0 Leads scheduled for appointment demos We also observed 26 trials started as well. The trials were tracked through Facebook Ads. In month 4, we observed: 0 SignUps Their original sign-ups before signing on with us was 50. We managed 62 through our Facebook ads. The owner has so much good lead quality that he’s hired a second sales person to help with the lead volume. This is the biggest month they’ve had since they started their business. In month 5, we are forecasting doubling the ad spend. CRV improved from 5. 2% to % CPL also dropped from $54. 50 to $42. 47 --- ### Cogir Management USA > See how Bear Fox helped Cogir grow U.S. brand awareness and fill senior living vacancies through strategic Google Ads, full-funnel marketing, and ROI tracking. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/cogir-management-usa/ - Industry Type: Lifestyle Case Study Client Goals & How We Helped Cogir Community Living at a Cogir community is like living at a resort. It’s not just a quality place to live and retire, it’s a vibrant, active community. Partnering with Cogir, it was important to communicate that properly through that through all communication: ad copy, imagery, ad campaigns, landing pages, and their website. Daily management and optimization of their Google Ads campaign was important to make sure the campaign exceeded its goals. The Cogir brand was strong in Canada, but not as strong in the U. S. So it was critical to build awareness for the brand and then convert qualified leads for their senior centers along the Pacific Coast. We identified key buyers and family influencers for Cogir and so that we could properly move them through the buying decision. Like with many of our campaigns, we implemented a full-funnel approach, bringing prospects from initial brand awareness, through consideration and purchase. And we tracked results for each of the 12 locations so that we could allocate budget properly to maximize campaign ROI while supporting those locations that had more vacancies to fill. Hire Us Case Studies Results in 30 days 0 x increase in call volume 0 online leads per month 0 x return of $29,900 investment --- ### Colorado Classic > See how Bear Fox boosted lead quality for Colorado Classic Exteriors by optimizing ad campaigns and landing pages to capture more window and siding jobs. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/colorado-classic/ - Industry Type: Home Service Case Study Client Goals & How We Helped Colorado Classic Colorado Classic Exteriors is a home improvement company located in Arvada, Colorado. When it comes to windows, doors, siding and pergolas they have it covered so you can spend more time with family and friends rather than working on pesky home improvement projects.  Bear Fox optimized the campaign and landing pages from their prior agency with the goal of capturing more quality window and siding jobs. Hire Us Case Studies Results in 3 months 0 % lead increase vs last 3 months 0 website sessions/ 90% were first-time --- ### Butte Fence > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/butte-fence/ - Industry Type: Fencing Industry Case Study Client Goals & How We Helped Butte Fence Butte Fence is a regional fence installation company in the Intermountain West. The SEO work Bear Fox has done for this client includes content creation, technical optimization and reputable backlink building, local search and review management. Hire Us Case Studies Results 0 % increase in keywords 0 % organic SEO traffic and leads increase 0 % traffic value increased --- ### Brush Masters > %%excerpt%% %%title%% - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/brush-masters/ - Industry Type: Home Service Case Study Client Goals & How We Helped Brush Masters Brush Masters is a painting company based out of New Jersey. They deliver stress free home improvement services and put quality over profits. Bear Fox rolled out a plan to increase their ability to capture quality leads from their social media advertising at a lower acquisition cost. This included the development of new landing pages and to optimize the ad campaign around conversion and cost per acquisition. Hire Us Case Studies Results cost per lead fell from $181 0 $ 0 % lead production increase --- ### Beyond HR > We updated this client’s landing page to include a new offer and refreshed look and feel that levels up to their competitors, and the results shows. - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/beyond-hr/ - Industry Type: Business Services Case Study Client Goals & How We helped Beyond HR Beyond HR is your one-stop shop for all of your HR needs, from virtual bookkeeping to staffing and recruiting they’ve got you covered. We updated this client’s landing page to include a new offer and refreshed look and feel that levels up to their competitors, and the results shows. Hire Us Case Studies Results in just 2 months 0 % increase in campaign conversion rate --- ### Boise Family Dental > See how Bear Fox Marketing helped Boise Family Dental attract new patients and grow visibility across the Pacific Northwest through targeted SEO strategies. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/boise-family-dental/ - Industry Type: Health Services Case Study Client Goals & How We helped Boise Family Dental Boise Family Dental Care provides general and specialized dental services. The primary goal of their SEO marketing is to acquire new patients for a specific list of services they provide. The client is forward-thinking and interested in building the popularity of this and other dental clients throughout the Pacific Northwest. Hire Us Case Studies Results in the first year 0 search keywords on the first page of Google 0 % more calls and appointments --- ### Austin Office Space > Find how Bear Fox Marketing helped Austin Office Space boost qualified leads, increase visibility, and drive growth with a tailored digital marketing strategy. - Published: 2024-03-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/case-study/austin-office-space/ - Industry Type: Real Estate Case Study Client Goals & How We helped Austin Office Space Austin Office Space represents tenants looking to lease or purchase office or industrial space. Including analyzing long-term needs, searching the entire market, touring, guidance with site selection, negotiating terms, negotiating lease documents, construction management while structuring the most aggressive deal possible. The client hired Bear Fox Marketing to oversee their comprehensive SEO efforts. Hire Us Case Studies Results 0 % increase in organic keywords --- ### Agency Launch - Published: 2024-03-12 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/agency-launch/ - Industry Type: Business Services Case Study Client Goals & How We helped Agency Launch Agency Launch provides tailored lessons that help insurance agency owners grow their business. They hired Bear Fox to drive awareness and lead generation through Google advertising. Bear Fox recently added a separate display ad campaign tailored towards their ‘20 Policies’ free download due to its success on Facebook, and has brought in results in 7 days. Hire Us Case Studies Results After 7 Days 0 new leads 0 ¢ cost per lead 0 ¢ average cost per click 0 % conversion rate --- ### Industries > Discover strategic SEO solutions for your business across various industries. From home services to ecommerce, we tailor SEO for growth. - Published: 2024-03-01 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/industries/ Optimizing your unique digital pathway with precision. In the realm of digital marketing, the right SEO strategy can be the key to unlocking your brand's full potential online. With the landscape of online search becoming more competitive, strategic SEO solutions tailored to your specific industry can significantly enhance your visibility & drive growth. At our core, we understand that SEO for your business needs to be as unique as the services you offer. While our expertise spans a wide range of sectors, the industries listed below are just a glimpse into our adaptable & comprehensive approach. Diverse Industry Expertise Our experience isn't limited; it's diversified across sectors such as Home Service, Construction, Environmental Services, Ecommerce, IT/Technology/Cyber Security, Education, Financial, Medical, & Travel. This diversity showcases our ability to tailor SEO strategies that are not only effective but also specifically aligned with the unique challenges & opportunities within these fields. Home Service SEO: Home ServiceSEO: 123% Increase inOrganic CVR 114% Increase YOY inOrganic CVR See How We Helped In the Home Service industry, we understand the necessity of standing out in local searches. Our SEO strategies are designed to highlight your expertise & reliability, ensuring your services are easily found by those who need them most. Learn More Construction SEO: Building Your Online Presence $117 AverageOrganic CPL 84. 6% Increase inOrganic traffic See How We Helped Whether it’s Residential or Commercial construction services, our SEO solutions build your online presence with the same care & precision you bring to your construction projects. We focus on showcasing your portfolio to position you as the industry leader. Learn More Environmental Services SEO: Promoting Sustainability 106% Increase inCVR 50% Decrease inCPL See How We Helped We create valuable, relevant content that engages and retains customers. Our content marketing strategies attract new visitors and convert them into loyal customers, establishing your brand as an authority in your field. Learn More Ecommerce SEO: Driving OnlineSales 68% Increase inCVR 31% Increase In CTR See How We Helped In the competitive world of Ecommerce, visibility can make or break your success. Our strategic SEO solutions are designed to improve your online store’s rankings, attract more visitors, & convert them into customers, regardless of the products you sell. Learn More IT/Technology/Cyber Security SEO: Securing Your Digital Footprint 31% Increase inKeyword Rankings 46% Increase inOrganic traffic See How We Helped In the rapidly evolving fields of IT, Technology, & Cyber Security, staying ahead online is critical. Our SEO strategies not only enhance your visibility but also position you as a thought leader in these crucial sectors. Learn More Education SEO: Enlightening Your Audience 89% Decrease inCPL 5. 7x MedianMonthly ROAS See How We Helped From institutions to e-learning platforms, our SEO for the Education sector focuses on connecting learners with your valuable educational content & programs, promoting growth, learning opportunities, & increasing student enrollment & engagement. Learn More Financial SEO: BuildingTrust Online 51% Increase InOrganic Sessions 95% Increase inCVR MoM See How We Helped In the Financial industry, trust & credibility are everything. Our SEO solutions enhance your online presence, making your financial services more accessible, trustworthy, & visible to potential clients, ultimately driving growth & customer engagement. Learn More Manufacturing SEO Services: Driving Industrial Growth 116% Increase In OrganicSessions YoY 200% IncreasedTransactions YoY See How We Helped We provide tailored SEO strategies for manufacturing companies, enhancing online visibility & driving targeted traffic. Our digital marketing services help you reach potential clients & grow your business in the competitive manufacturing industry. Learn More SaaS SEO: Boosting Software Success 120% Increase inKeyword Rankings 93% Increase in Organic Traffic See How We Helped Our SaaS SEO services focus on increasing organic traffic & conversions for software-as-a-service companies. We optimize your online presence to attract & retain customers, ensuring your SaaS business achieves sustained growth & success. Learn More https://www. youtube. com/watch? v=LooOO9118hM Tailoring Success Across Industries Our strategic SEO solutions are not a one-size-fits-all package but a bespoke service designed to meet the distinct needs of each sector we serve. This personalized approach guarantees not just enhanced online visibility but substantial growth for your business... . Read More By partnering with us, you benefit from our dedicated expertise & a commitment to driving impactful results, no matter the industry. Ready to elevate your online presence with SEO strategies crafted for your unique business needs? Contact us today to embark on a journey toward digital excellence, leveraging our strategic SEO solutions designed for lasting success across various industries. Book a Free Strategy Call --- ### Sitemap > Here's a list of all the important pages on Bear Fox Marketing's website. - Published: 2023-04-20 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/sitemap/ Pages_homepage About us Frequently Asked Questions Reviews Why Choose Us? Blog Case Studies Acton ADU Agency Launch Austin Office Space Beyond HR Boise Family Dental Brush Masters Butte Fence Cogir Management USA Colorado Classic DripJobs Farmer's Bank Flagpole Farm Franz Witte Gates Auto Han's Chimaek HCI Environmental Head Honchos Ignite Consulting J. P. Hogan Concrete Coring & Sawing Madewell Concrete Microbe Formulas Natura Pest Control PatchMD PB&J TV Point Roofing Quality Logic Rockway Exhibits Sable Flow Schneider Mechanical Simply Solar Techspert Services Thrivister Tribeca Barber & Beauty School Vet IQ Wiseguy Pizza Pie YNOT Contact Us Hire Us Industries Concrete Contractor SEO Agency Construction SEO Agency Home Remodeler SEO Agency Ecommerce SEO Agency Education Environmental Services SEO Agency Fence Contractor SEO Agency Financial Home Service SEO Agency HVAC SEO Agency Landscaping SEO Agency Manufacturing SEO Agency Roofing SEO Agency SaaS Technology SEO Agency (IT, Sass, Cybersecurity) Klaviyo Test Newsletter Sign Up Thank You! Privacy Policy Resources Check Your Local Presence Check Your SEO Score Lost Revenue Calculator New ROAS Calculator PPC Calculator Services Branding Services Content Marketing Email Marketing Google Ads/PPC Local SEO Solutions SEO Social Media Marketing Web Design & Development Sitemap Thank You! PostsAdvertisingA Complete Guide to Boise, ID Search Engine Optimization (SEO)Bear Fox Favorites: Business BooksDigital Marketing vs. Traditional Marketing: Which One Should You Use? Don’t Let the Economy Get You Down: Why It’s Good to Market in a RecessionGoogle Ads: A Key Component of a Quality Marketing CampaignHow Much Should My Company Spend on Advertising? How PPC Works to Grow Your BusinessStar Wars Lessons On BrandingAppointment SettingWho is My Ideal Customer and How Do I Reach Them? AutomationYou Don’t Know Until You Try — Top 5 Digital TestsBranding6 Branding Ideas to Boost Your BusinessCorporate Questions: How Your Company Can Thrive (Not Just Survive! )Digital Marketing and Marketing MixDigital Marketing vs. Traditional Marketing: Which One Should You Use? Everything You Need to Know About Digital BrandingGoogle Ads: A Key Component of a Quality Marketing CampaignHow Strong Is Your Brand Promise? The Ultimate Guide To Brand Positioning And Why It MattersContent Marketing5 Reasons to Hire a Content Marketing Specialist7 Reasons Your Company Should Hire A Content Manager7 Reasons Your Website Conversions Are Low & How to Fix ItBuilding Your Revenue: What’s Best for You? Digital Marketing vs. Traditional Marketing: Which One Should You Use? Essential Key Elements for Your Content Calendar SuccessIs Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni? What Good Content Is Really About: Consumer Behavior MarketingYou Don’t Know Until You Try — Top 5 Digital TestseCommerce5 Tips to Scale Your Ecommerce Company7 Benefits of Google Shopping Ads for Small BusinessesDigital Marketing vs. Traditional Marketing: Which One Should You Use? Google Ads: A Key Component of a Quality Marketing CampaignIs Your Website a Nice-Looking Brochure or a Revenue Tool? How to Monetize Your Website for SuccessMaking Your Ecommerce Company The New ‘Buzz’The Ultimate Guide to Improving Ecommerce Conversion RatesEmailBlack Friday Emails – How to have success with email! Nurturing Your Customers With An Email Campaign (Where Should You Start? )Our 3 Favorite Email SequencesFacebook Advertising4 Reasons to Hire a Digital Marketing Agency5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services5 Tips for Converting Leads to Sales5 Tips to Increase eCommerce Website Revenue6 Reasons Why Digital Marketing Works Better Than Traditional Marketing7 New Hacks for Your Facebook Marketing Strategy7 Useful Tips for Placing Ads on FacebookAn Online Advertising Insider’s Guide: We Spent $5 Million On Facebook And Google Ads So You Don’t Have ToBuilding Your Revenue: What’s Best for You? Converting Landing PagesFacebook Advertising Ultimate Guide: How to Build Trust Through Facebook AdvertisingGoogle Ads vs Facebook: Which Is Better? How Social Media Advertising Is A Lot Like DatingHow to Harness the Power of LinkedIn Marketing CampaignsIs Facebook Advertising Right for Your Business? It’s All About the Money: Grow Your Business With Social Marketing CampaignsQuick And Easy Facebook Marketing TipsShould You Even Post on Facebook Anymore? The 7-Step System On How To Run Better Facebook AdsThe Best Advice for Working as a Social Media ManagerWhat You Should Know About How iOS 14 Impacts AdvertisersFacebook Marketing StrategyCall Tracking: Not Just for the Big GuysHow Much Should My Company Spend on Advertising? Looking to Double Business Stats: Where Do I Start? Should You Even Post on Facebook Anymore? Social Network 101: Unforgettable Facebook Marketing StrategyWhat You Should Know About How iOS 14 Impacts AdvertisersGoogle Ads / PPC4 Mistakes You’re Making With Google Ads4 Reasons to Hire a Digital Marketing Agency5 Tips for Converting Leads to Sales6 Guaranteed Ways to Improve Your Quality Score6 Reasons Why Digital Marketing Works Better Than Traditional Marketing7 Benefits of Google Shopping Ads for Small BusinessesAiming for a Perfect 10: Why Your Google Ads Quality Score MattersAn Online Advertising Insider’s Guide: We Spent $5 Million On Facebook And Google Ads So You Don’t Have ToBuilding A Consistent Sales FunnelBuilding Your Revenue: What’s Best for You? Call Tracking: Not Just for the Big GuysConverting Landing PagesDigital Marketing vs. Traditional Marketing: Which One Should You Use? Essential Google Ads Tips for Remodeling Business GrowthGoogle Ads vs Facebook: Which Is Better? Google Ads: A Key Component of a Quality Marketing CampaignHow Google Ads Can Drive Conversions for Fencing ContractorsHow PPC Works to Grow Your BusinessHow to Create High-Converting Landing Pages for Google AdsIs Google AdWords Still Relevant? Is Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni? Launching A New Product With Google Ads: What You Should KnowLooking to Double Business Stats: Where Do I Start? Maximizing Conversions with Google Ads Remarketing CampaignsOptimizing Google Ads for Seasonal Campaign SuccessOptimizing Google Ads Remarketing for Customer RetentionThe Benefits of Combining SEO With a PPC Management CompanyThe Importance of Testing Google Headlines/AdsUsing PPC Advertising to Generate LeadsWhat Are The Benefits Of Using Paid Search? What’s the Difference Between Adwords vs SEO? You’re Doing it Wrong: 7 Mistakes That Are Deadly for PPC StrategiesLanding Pages7 Strategies Increase Your Website Conversion RatioAnatomy of the Perfect Product Landing PageConverting Landing PagesHow a Landing Page Service Increases ConversionsLead GenerationDigital Marketing vs. Traditional Marketing: Which One Should You Use? Improve Your Lead Generation: How to Attract High Quality Leads OnlineMissing Your Shot? Three Common Pitfalls With Your Lead Generation CampaignWho is My Ideal Customer and How Do I Reach Them? Link BuildingA Complete Guide to Boise, ID Search Engine Optimization (SEO)Getting Started from the Beginning: What is SEO? Not Getting the Hits You Want? Why Content Alone isn’t Good Enough for SEOLinkedIn AdvertisingHow Social Media Advertising Is A Lot Like DatingHow to Harness the Power of LinkedIn Marketing CampaignsLocal SEOA Complete Guide to Boise, ID Search Engine Optimization (SEO)AI Driven Local SEO: How Boise Businesses Win With LLM Era StrategiesGetting Started from the Beginning: What is SEO? How Professional SEO Services Can Help Scale Your BusinessNot Getting the Hits You Want? Why Content Alone isn’t Good Enough for SEOMarketing10 Digital Marketing Trends You Need To Know4 Reasons to Hire a Digital Marketing Agency5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services5 Tips to Increase eCommerce Website Revenue6 Branding Ideas to Boost Your Business7 Services a Digital Marketing Agency Can Use to Grow Your BusinessA Complete Guide to Boise, ID Search Engine Optimization (SEO)A Complete Guide to Effective Online MarketingAn Online Advertising Insider’s Guide: We Spent $5 Million On Facebook And Google Ads So You Don’t Have ToBuilding Your Revenue: What’s Best for You? Digital Marketing vs. Traditional Marketing: Which One Should You Use? Do You Really Know Your Customers? Pain Points 101Do Your Customers Even Know What You Do? Don’t Let the Economy Get You Down: Why It’s Good to Market in a RecessionGoogle Ads: A Key Component of a Quality Marketing CampaignHow a Landing Page Service Increases ConversionsHow E-E-A-T SEO Helps Boost Your Company’s SalesHow IOT Can Enhance Consumer Product MarketingHow Much Should My Company Spend on Advertising? How Social Media Advertising Is A Lot Like DatingHow to Calculate Your Customer Lifetime ValueHow to Harness the Power of LinkedIn Marketing CampaignsHow to Increase Your Bottom LineHow to Rank Higher on Google in 2024 | Bear Fox MarketingIs Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni? Keyword Research for SEO: Elevate Your BusinessKeyword Research for SEO: Elevate Your Business #2Know Your Numbers: Marketing Metrics You Should KnowShould Your Company Even Exist? Star Wars Lessons On BrandingThe Ultimate Guide To Brand Positioning And Why It MattersTop 5 Marketing Mistakes People MakeTop Marketing Tips From the Past 5 PresidentsTrack These Important Conversion Rate Metrics for GrowthUnderstanding What is Conversion Rate OptimizationWeb Design Trends to Set You Up For Success This YearWhat is the Difference Between Traditional Marketing vs Digital Marketing? What makes you so special? It’s time to identify your value proposition. Where Do I Start With Digital Marketing? Which Marketing Channels Are Right For Your Business? Why SEO is Important | 2023 SEO Strategy GuideYou Don’t Know Until You Try — Top 5 Digital TestsMarketing ReportingBest Website Analytics ToolsDigital Marketing vs. Traditional Marketing: Which One Should You Use? Google Ads: A Key Component of a Quality Marketing CampaignHow to Find Your Digital Marketing ROIHow to Measure Digital Marketing ROIKnow Your Numbers: Marketing Metrics You Should KnowWhen Marketing Progress is Measured, Performance ImprovesPPC ManagementBudgeting Tips for Small Businesses in Google AdsHow Google Ads Can Enhance Brand Awareness for Roofing CompaniesHow PPC Campaigns Support Organic EffortsSalesCreating the Evergreen Funnel: How Long Does It Actually Take? Digital Marketing Teams: Everyone SellsWho is My Ideal Customer and How Do I Reach Them? SEO10 SEO Mistakes You May Not Realize You’re Making4 Simple Steps to Double Your SEO Traffic in 60 Days5 Important Search Engine Marketing Trends for 20185 Tips on Combining SEO and Social Media for Small Businesses6 Awesome Link Building Tactics and How to Measure Your ROI on Them8 Tips for Choosing an SEO Expert That Lives Up to The Sales PitchA Complete Guide to Boise, ID Search Engine Optimization (SEO)Achieve Google Gold! Why Your Business Needs Technical SEOAI Driven Local SEO: How Boise Businesses Win With LLM Era StrategiesAvoid the Black Hat With These White Hat Link Building TechniquesBear Fox Marketing Announced as 2021 Best of Development and Marketing & Advertising Award Winner by UpCity! Building Trust with SEO-Driven Content for Cybersecurity CompaniesBuilding Your Revenue: What’s Best for You? Crafting an Effective Content Marketing StrategyDigital Marketing vs. Traditional Marketing: Which One Should You Use? Explore SEO Tactics for Improving Conversions in Cyber SecurityGetting Started from the Beginning: What is SEO? Google Ads: A Key Component of a Quality Marketing CampaignGoogle Algorithm – Decoding the MonsterHow a Great Content Marketing Strategy Can Work SEO MagicHow AI is Changing Google Search and How You Can AdaptHow Content Marketing Enhances Brand Loyalty in SaaSHow E-E-A-T SEO Helps Boost Your Company’s SalesHow Professional SEO Services Can Help Scale Your BusinessHow SEO Strategies Differ Across IndustriesHow the Best Social Media Campaigns Help SEO RankingsHow to Get More Out Of Your SEO ReportingHow to Perform a Local SEO AuditHow to Rank Higher on Google in 2024 | Bear Fox MarketingHow To Research the Right Business KeywordsIf You Build It, They Won’t Come On Their Own: Why Your Site Needs Professional SEOIs SEO a Waste of Money? 8 Benefits of SEO You May Not KnowIs Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni? Is Your Website Destroying Your Business? Keyword Research for SEO: Elevate Your BusinessKeyword Research for SEO: Elevate Your Business #2Let’s Get Local: The Power of Local SEOLeveraging Content Marketing to Showcase Automotive ExpertiseMake Sure Your Content Is Compliant With Current SEO TrendsNot Getting the Hits You Want? Why Content Alone isn’t Good Enough for SEORepurposing Your Blog Content 101Rise in the Rankings: The 5 Benefits of SEOSEO Campaign: Timeline ExpectationsSEO in 2025: What Google Wants (And How to Stay on Its Good Side)SEO Link Building – Is It Still Important? SEO vs PPC: Which Has More Value? SERP Defined: How Knowing What SERP Means Could Save Your BusinessShould Your Company Even Exist? The Biggest Creative Content Marketing Trends of 2017The Importance of Local Marketing for Residential Pest ControlThe Path to Building a Comprehensive SEO Strategy ConfidentlyThe Role of Local Marketing in Boosting HVAC Business VisibilityThe Role of SEO in Building Brand AuthorityThe Secret of SEO For Blog PostsThe Secret to Successful Audience TargetingThe Ultimate Guide on Local SEO for Small BusinessesTop 5 Things Your SEO Campaign is Missing and How to Fix ThemTop 8 Reasons to Hire an SEO CompanyTop SEO Mistakes to Avoid in 2025: Stay Ahead of the CurveTrack These Important Conversion Rate Metrics for GrowthUnderstanding What is Conversion Rate OptimizationUsing Content Marketing to Establish Your Environmental Services BrandWhich Digital Marketing Tactics Have the Highest ROI? Why Bear Fox Marketing is Leading the Future of AI Powered Marketing in IdahoWhy Do You Need An SEO Agency? And How Can It Save You MoneyWhy SEO is Important | 2023 SEO Strategy GuideWhy the Principle SEO Stands the Test of TimeWhy Your SEO Campaign Isn’t Working (and What to Do About It)WordPress and SEO: The Complete WordPress SEO Guide For Your BlogSocial Media5 Tips on Combining SEO and Social Media for Small BusinessesDigital Marketing vs. Traditional Marketing: Which One Should You Use? Google Ads: A Key Component of a Quality Marketing CampaignHow Social Media Advertising Is A Lot Like DatingHow to Boost Engagement on Social Media with User-Generated ContentHow To Use Social Media To Generate LeadsSocial Media Tactics That Boost EngagementStrategic, Social, and Thriving: 7 Social Media Trends of 2017The Benefits of Social Media Advertising for Brand GrowthSocial Media MarketingBest Practices in Social Media for Fencing CompaniesEffective Social Media Marketing for eCommerce SuccessHow to Use Social Media to Drive Website TrafficWhy Social Media Marketing is Essential for the E-commerce IndustryUncategorized5 Tips for Converting Leads to Sales7 Benefits of SEO for Small Businesses7 Helpful Facebook Marketing Tips for Your Business9 Tips for High-Converting Marketing Qualified LeadsA Deep Dive: Are E-commerce SEO Services Really Worth It? A Guide to Setting Up Google Ads Conversion TrackingAre Facebook Ads Dead? How To Best Utilize Your Social Media MarketingBack to the Basics: Where Do I Start With SEO? Bear Fox Marketing Announced as 2021 Best of Development and Marketing & Advertising Award Winner by UpCity! Building a Product That Solves a ProblemCan You Handle the Leads? Your Guide to Facebook Lead GenerationCreate A Buyer Persona for Next Level ROI! Creating a Content Strategy That Resonates in SaaSDeveloping a Social Media Strategy for Lawn Care BusinessesDigital Marketing VS Traditional MarketingDisrupt Your Industry, Dominate Your Niche: How to Advertise on Facebook in 2020Evergreen Sales Funnel: What It Is and How to Build OneExponential Earnings Potential: How to Increase Click Through Rates for More Traffic and SalesExterminate the Competition: The Ultimate Guide to Pest Control MarketingFacebook Messenger: The Best Kept Secret You Don’t Know AboutFinding Leads – How to Jump Start Marketing Your BusinessGoogle Ads Best Practices for Attracting Students to Education ServicesHow AI Enhanced SEO Specialists Help Boise Businesses GrowHow AI Is Transforming Advertising Strategies for Local BusinessesHow Content Marketing Drives Organic Traffic --- ### Case Studies - Published: 2023-03-01 - Modified: 2024-11-08 - URL: https://bearfoxmarketing.com/case-study/ Bear Fox Case Studies & Work Examples What We’ve Done For Our Clients As a “growth” focused agency, we pride ourselves in helping your business... grow! With our suite of services from performance advertising to SEO, we create the best solutions to grow your revenue in the most profitable way possible. Here are some examples of what happens when you hire Bear Fox Marketing to capture valuable in-bound leads or build your e-commerce business. Hire Us Client Testimonials How Bear Fox Marketing Delivers https://www. youtube. com/watch? v=DnbBk1ms__ohttps://www. youtube. com/watch? v=FAXXiCv16Rghttps://www. youtube. com/watch? v=oF7D1AudD4g How We Get Results View Our Project Case Studies Industries Select Industry Automotive Business Services Concrete Industry Construction Digital Services Education Energy Environmental Services Fencing Industry Financial Services Food Service Health Services Home Service HVAC Landscaping Services Lifestyle Marketing Pet Services Real Estate Retail Tree Service Industry Clear Filter --- ### PPC Calculator - Published: 2023-02-07 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/resources/ppc-calculator/ You are losing $0 annually, that is $0 every day! What is your total annual revenue? Let's get some information about your website and current marketing information. $ Monthly Ad Budget $ Estimated CPC (Cost Per Click from Advertising)What it costs for each new visitor to your webste or landing page. % Conversion RateConversion rate is the % of traffic that completes a desired action. % Sales Close RateSales close rate is the % of leads that your sales team converts to customers. $ Customer Lifetime ValueHow much revenue you get for each new customer that you receive over the full customer lifetime. Total Annual Revenue $0 How much more revenue could you generate by improving your conversion rate? Small changes can have a noticable impact on your company's bottom line. What conversion rate would you like to achieve? Additional Annual Revenue $0 Sales Close Rate! Our services increase the amount of relevant website traffic that you receive, resulting in a higher close rate and even more benefits to your company bottom line. What close rate would you like to achieve? Increased Annual Sales Revenue $0 --- ### Lost Revenue Calculator - Published: 2023-01-30 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/resources/lost-revenue-calculator/ You are losing $0 annually, that is $0 every day! What is your total annual revenue? Let's get some information about your website traffic and customer lifetime value. Monthly Website Traffic % Conversion RateConversion rate is the % of traffic that completes a desired action. $ Customer Lifetime ValueHow much revenue you get for each new customer that you receive over the full customer lifetime. Total Annual Revenue $0 How much more revenue could you generate by improving your conversion rate? Small changes can have a noticable impact on your company's bottom line. What conversion rate would you like to achieve? Additional Annual Revenue $0 Organic search traffic increase! Our services increase the amount of website traffic that you receive, resulting in more customers and even more benefits to your company bottom line. What percentage of a traffic increase do you anticipate? Increased Traffic Revenue $0 --- ### Thank You! - Published: 2022-12-04 - Modified: 2024-09-10 - URL: https://bearfoxmarketing.com/thank-you/ Thank You Step One complete Success! Form Received We have received your form and will reach out shortly. If you have any questions in the meantime, you can reach us at (208) 820-1932. Talk to you soon! Services Case Studies --- ### Hire Us > With our suite of services from performance advertising to SEO, we create the best solutions to grow your revenue. %%title%% - Published: 2022-12-04 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/hire-us/ We Were Named to the 2022 Inc. 5000 List! Hire Us CONTACT (208) 820-1932 6225 N. Meeker Place, Suite 250 Boise, Idaho 83713 SERVICES about Facebook Twitter Youtube Linkedin Instagram Named to the 2022 Inc. 5000 List OUR PARTNERS --- ### Blog - Published: 2022-10-10 - Modified: 2024-08-13 - URL: https://bearfoxmarketing.com/blog/ Our Blog --- ### Check Your SEO Score > Optimizing your website for Search Engine Optimization (SEO) is a good starting point to healthy SEO. Use our FREE SEO Score Tool! - Published: 2022-10-04 - Modified: 2024-08-28 - URL: https://bearfoxmarketing.com/resources/free-seo-audit-tool/ Free SEO Audit Tool from Bear Fox Marketing Check Your SEO Score Optimizing your website for Search Engine Optimization (SEO) is a good starting point to healthy SEO. Use our FREE SEO Score Tool below and see where your site currently stands! Enter your website's address to see how optimized it is for one keyword or phrase. Helpful Tip: If you are scanning your homepage, use your company name as the keyword. Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase. . What's Your SEO Score? Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase. . --- ### Why Choose Us? > We are an SEO lead generation agency that specializes in helping businesses generate new potential clients through SEO. - Published: 2022-10-03 - Modified: 2024-11-12 - URL: https://bearfoxmarketing.com/about-us/why-choose-us/ Get High-Quality Leads Results-Oriented SEO Lead Generation Agency Forget One-Size-Fits-All, Utilize A B2B Lead Generation Marketing Agency That Works To Get High-Quality LeadsWe are an SEO lead generation agency that specializes in helping businesses generate new potential clients through search engine optimization (SEO). Contact Us Our Services We Guide The Way To Scalable Revenue One of our goals, as a B2B SEO lead generation agency, is to help you increase your organic search visibility and traffic, which in turn will result in more leads and more revenue. Essentially, we want you to stop guessing if you’ll get web traffic and instead have a beautifully optimized and Google-friendly website that attracts traffic. We can help save you thousands of dollars in wasted time and money. You can forget about researching all the ways to boost your web traffic and instead let the experts do the work! We’ve got the expertise, just sit back and let us make the magic of SEO work for you to see sales soar! If you are serious about increasing your leads, then working with an SEO B2B lead generation agency is essential. Contact us to learn more about our process! Marketing Agency Lead Generation If you’ve been throwing marketing dollars to ad agency lead generation and aren’t seeing much growth in your business, you may wonder what is going wrong. It can cause you to feel frustrated and make you spend countless hours and money trying to find a solution. Your ads aren't converting to customers and your money is being wasted. Where should you turn? We have a solution for you! If your ad agency's lead generation is falling flat, it could be because the quality of leads it is providing is lacking. With an SEO agency, lead generation can target the RIGHT leads and match your service or product with customers who are genuinely interested in purchasing them. You can save your money and all that time researching by hiring a marketing agency for lead generation. Our bread and butter is building a digital presence that your brand can leverage to drive organic leads to your site and generate revenue for your business. We Help Leverage Unique Service Offerings We know every business, big or small, has unique products and services that help them stand out from its competition. Customers are also looking for those services, but sometimes those customers haven't yet connected with your business, even though you already exist! Most business owners have trouble communicating their skills and services to their potential customers, ultimately leading to losing out on sales that could have been easily attained! One thing we do well is to ask the right questions and help businesses realize their unique opportunities for growth. We find gaps in the needs of your target audience and connect those gaps with businesses. We do the research and help our business owners leverage the services they already provide to meet the needs of potential customers! If this sounds complicated, it really isn’t! It’s a fancy way of saying SEO lead generation can connect clients to new customers by highlighting their unique skills and services and making them more visible online! We want to show you how you can increase leads and revenue by optimizing your web presence, creating captivating content, and building credibility on your website. We Help Boost Your Search Engine Rankings When we begin working with a marketing agency that needs lead generation, we take a look at their website and do a site audit. This helps us see the big picture and helps us take note of how we can improve it. We look at things like site architecture, meta descriptions, tag titles, quality content, quality images, link building, and more and create a strategy to reach your target audience. We will use our SEO lead generation strategists to do some research on your target market and the keywords we want to highlight. We use this data to optimize your site so you’ll be more visible to your target audience and so you’ll have a higher domain authority (essentially so you’ll show up on Google more easily). Once we’ve done a few optimizations we work with you to stay up to date on changes in your target market as well as changes in the algorithms that make your site rank well on SERPs. We regularly update you on your progress and continually move you toward increased sales and revenue. All in all, we work as an SEO lead generation consultant to provide you with the tools you need to grow so you can focus on serving your customers well. We have the skills and abilities to help your business grow through SEO lead generation tactics. Call us today at (208) 820-1932 to learn more! Frequently Asked Questions I’ve been burned by marketing agencies before. How do I know you’re different? We feel your pain! Since the emergence of Google twenty years ago, we’ve been on the receiving end of many empty marketing promises ourselves. Don’t give up. Digital marketing yields high ROI when you have the right marketing mix in place (product, price, promotion, place) AND you have the right marketing partner. Family doctors are great, but you have a heart condition, you want to meet with a cardiologist. The same principle applies with marketing agencies. “Jack-of-all-trade” agencies can be the masters of none. If you’re looking for great results, you need to be talking with specialists. Everyone at Bear Fox Marketing specializes in online revenue or lead generation through organic and performance advertising. It’s what we do and we’re committed to being masters at our craft. If it’s outside our lane, our commitment to you is that we will refer you to someone else. That’s good for you, and in the long-term, it’s good for us too. How long has Bear Fox Marketing been around? Bear Fox Marketing merged and got a new name in March 2017, but the agency has been in business since 2011. Our co-founders previously owned their own digital marketing agencies and have a combined 40 years of experience, not including experience from the rest of the agency team. We’ve helped companies of all sizes grow – from small start-ups to large international firms and specialize in in-bound lead generation and building website revenue from performance marketing. How does digital marketing compare to traditional advertising? In recent years, digital marketing has become popular – and for good reason. More than 3 out of 4 CMOs and business owners report higher return on investment from digital marketing activities vs. traditional, offline activities. It’s not uncommon for the digital marketing efforts we run for our clients to generate 7x return on their investment or more. Yes, there is a place for traditional marketing such as TV, radio, and print advertisements. But companies are voting with their marketing dollars and shifting to digital, most notably SEO, SEM and online performance advertising. How do I know what marketing is right for my business? It’s always best to work backward from your end goal and craft the best plan for your business. We look at your revenue goals and your desired timeline to produce results. Then we take a closer look at your company and industry to identify the best opportunities appropriate for you. For short-term revenue building activities, you may engage in social media advertising or paid search where you can achieve 5X or better ROI. SEO and content marketing are good choices as the ROI from them can be 8x or better and are built cumulatively over time. We’re 100% transparent as we implement the plan and measure performance. This sets you up to win and get the most from the effort. What ROI should I expect from SEO? Bear Fox Marketing consistently provides a very high return on investment. Our clients that engage in SEO for over 6 months or more have seen between 5x and 15x return on their investment (ROI). The rules of SEO change continually, so for it to produce long-term ROI for your company, it’s important to start with with the right strategy, and then focus on those activities that are highly correlated with building website authority and capturing a high share of relevant, purchase-oriented traffic to build SEO revenue that’s yours to keep. It’s not easy, but done right over time, SEO is hard to beat in terms of ROI. Take a look at some case studies. Is SEO a monthly or one-time cost? You can optimize a website for a one-time cost – this is called “on site optimization”. In many cases, our team can get into your site, spend a handful of hours and fix several issues so that your website can index better with Google and other search engines. That said, we find that companies that invest in SEO over time see the best fruit from their SEO efforts. If your company is new to SEO or hasn’t seen tangible results from it, a great place to start is to complete a comprehensive SEO audit for your business and your competitors. Free SEO audits are a dime a dozen. We have a good one that we’ll give you for free. But our comprehensive SEO audit is a deep dive that takes about a week to complete. It saves tens of thousands of dollars in costs and wasted effort. The audit identifies the nature of the organic traffic you and your competitors own. It provides a laser-focused strategy so that you’ll know how much relevant SEO traffic and revenue your company can own with a specific strategy for actually owning it! What results should I expect from performance advertising like Google Ads and Facebook advertising? When Bear Fox Marketing engages in online advertising for you, our goal is to look for channels that can produce 5x or better return on ad spend (ROAS) for you. What does 5x ROAS mean? It means that if I spend $10,000 in advertising, more than $50,000 in sales revenue is generated as a result. We have a strong record for consistently driving 5X ROAS, and when clients qualify, we like to tie agency compensation to the performance of your campaign. This puts our skin into the game and lowers your risk. You can read what our clients say on our Reviews page or in our case studies. What’s it like working with Bear Fox Marketing? Bear Fox Marketing is not the typical marketing agency where we throw big parties or spend our work days hanging out or playing ping-pong. We value creativity and enjoy our work, but we value your time as a client. We believe that by working hard and smart... good things happen! We’re not a “Jack-of-all-trades, master of none” type of agency. We specialize in building revenue and in-bound leads through organic search and performance advertising. If it’s outside our lane, we’ll refer you to someone else. That’s good for you, and it’s good for us. We’re committed to your success and in earning a place as a trusted long-term partner. Learn more about our values. How can I get good-quality leads for my business? There’s no one-size-fits-all answer to this question, as the best way to generate leads will vary depending on your business, products or services, target market, and other factors. However, there are some general tips you can follow to help you generate high-quality leads: Use SEO to attract leads who are already interested in what you have to offer. Make sure your website and all of your online content are optimized for the keywords your target market is searching for. This will help you attract leads who are already interested in what you have to offer, making them more likely to convert into paying customers. Use social media to build relationships with potential leads. Social media is a great way to build relationships with potential leads. Share valuable content, engage in conversations, and be responsive to any questions or concerns. By building relationships with leads, you’ll be more likely to convert them into paying customers. Use lead generation tools to capture leads from your website. Lead generation tools can help you capture leads from your website, even if they’re not yet ready to buy. These tools allow you to offer something of value in exchange for an email address or other contact information, making it easy to follow up with potential leads at a later date.  Use targeted content to attract leads who are more likely to convert. Make sure your website and all of your online content are targeted toward your ideal customer. By providing content that is relevant to your target market, you’ll be more likely to attract leads who are actually interested in what you have to offer. Use lead nurturing campaigns to build relationships with potential leads. Lead nurturing campaigns can help you build relationships with potential leads who might not be ready to buy yet. By sending targeted emails or other communications, you can keep your business top of mind and eventually convert more leads into paying customers.  By following these tips, you can generate high-quality leads that are more likely to convert into paying customers. However, what works for one business might not work for another, so it’s important to experiment and find what works best for you. Call us today if you want a consult to see how we can help you.   What is a Lead Generation Agency? Typically, a marketing lead generation agency will work with your company to create personalized marketing plans and/or specific campaigns designed to increase your conversions, sales, ROI, advertising clicks, and more. Multiple strategies exist to achieve these goals, depending on your business needs. What are the benefits of working with a lead generation agency and how can it be helpful for my business? There are many benefits to working with an SEO lead generation agency. One of the biggest advantages is that they can help you get more targeted traffic to your website. This can result in more sales and conversions for your business. Additionally, an agency can also help you improve your website’s ranking in search engines, which can further increase its visibility and traffic. Another benefit of working with an agency is that they can help you save time and money. This is because they can do all of the research and work for you so that you don’t have to. Additionally, an agency can also provide you with tools and resources that you may not be able to find on your own. This can save you both time and money in the long run. Finally, working with an agency can also help you build relationships with other businesses in your industry. This can lead to referrals and new business opportunities. Additionally, an agency can help you stay up-to-date on the latest trends and changes in the SEO world so that you can stay ahead of the competition. How To Find The Best Digital Marketing Lead Generation Agency A top digital marketing lead generation agency won’t guarantee you top organic spots in a certain time frame because they know the SERPs are complicated and ever-changing. Algorithms shift constantly so it’s never a fast one-size-fits-all approach to ranking well on search engines. However, what the good lead generation agencies DO promise is to provide diligent, incremental improvements that will over time increase your sales and bring success to your business. They will stay up to date on algorithm changes and keep you in the know about SEO tips and tricks of your industry.  As leaders in our field of SEO, we keep abreast of changes and communicate clearly any strategies that you need to implement to see results. We are leaders in lead generation and expect to bring you growth because we are always growing and learning every day. We have a track record of success and won’t ever overpromise on results. How Do Marketing Agencies Increase Leads? There are many ways that marketing agencies can increase leads. One way is by using targeted marketing techniques to reach potential customers who may be interested in what the agency has to offer. Another way is by creating a strong online presence and making sure that the agency’s website is optimized for search engines. Additionally, social media can be a great way to generate leads and connect with potential customers. Finally, traditional marketing methods such as print advertising and direct mail can also be effective in generating leads. However, out of all of these methods, marketing agency lead generation is best achieved through SEO lead generation methods. In this method, leads, or potential customers, or generated by making content on your website more visible to customers that are already searching for services similar to yours. In this way, you have a high probability that these leads turn into revenue because they are already searching for your products. Basically, SEO lead generation allows people to connect with the products and services they are already looking for! It’s a win for both you and your new customers! How can SEO lead generation agencies give me a ROI (return on investment)? There are a number of ways in which SEO lead generation agencies can provide their clients with a ROI. One way is by using targeted keywords to drive traffic to your website. This will result in more visitors to your site, and if these visitors are interested in what you have to offer, they may be more likely to make a purchase from you. Another way that SEO lead generation agencies can provide a ROI is by generating leads through pay-per-click advertising. This type of advertising allows you to pay for each individual who clicks on your ad, and if they go on to make a purchase from you, you will receive a commission. Finally, SEO lead generation agencies can also provide a ROI by helping you to build up your customer base. By providing you with targeted leads, you will be able to increase your chances of making sales to these customers in the future. What are some common mistakes made when trying to do SEO lead generation? Not Understanding How SEO Works: One of the most common mistakes made when trying to generate leads through SEO is a lack of understanding of how the process works. Many businesses assume that they can simply purchase a few keywords and their website will magically appear at the top of Google search results. However, SEO is a complex process that takes time, effort, and expertise to achieve desired results. Not Optimizing for the Right Keywords: Another common mistake is not optimizing for the right keywords. It’s important to target keywords that are relevant to your business and have a high search volume. Otherwise, you’ll be wasting your time and money on keywords that no one is searching for. Not Creating High-Quality Content: In order to rank well on search engine results pages, your website must offer high-quality, relevant content. This means creating content that is informative, keyword-rich, and shareable. If you don’t have great content on your site, no amount of keyword optimization will help you achieve top rankings. Not Promoting Your Content: Once you’ve created great content, you need to promote it in order to generate leads. There are a number of ways to promote your content, such as through social media, email marketing, and paid advertising. Make sure you’re taking advantage of all the available channels to get your content in front of as many people as possible. Not Tracking Your Results: Finally, one of the most common mistakes made when doing SEO lead generation is not tracking your results. It’s important to track your progress so you can see what’s working and what isn’t. This will help you fine-tune your strategy and eventually achieve the results you’re looking for.  By avoiding these common mistakes, you can set yourself up for success with SEO lead generation. Remember, it takes time, effort, and dedication to generate leads through SEO, but it’s well worth it. We would love to help you with this process and take away all of the guessing. We are experts in SEO and are happy to provide our insight if you need it.   --- ### Frequently Asked Questions > We at Bear Fox Marketing know you may have questions about what we do, how we do it, and how we can help you. %%title%% - Published: 2022-09-30 - Modified: 2024-08-16 - URL: https://bearfoxmarketing.com/about-us/frequently-asked-questions/ Learn more from Bear Fox Marketing’s FAQs Your Questions Answered We at Bear Fox Marketing know you may have questions about what we do, how we do it, and how we can help you. Read on to learn about digital marketing and what Bear Fox Marketing can do for you! Our Services Our Past Work FAQs I’ve been burned by marketing agencies before. How do I know you’re different? We feel your pain! Since the emergence of Google twenty years ago, we’ve been on the receiving end of many empty marketing promises ourselves. Don’t give up. Digital marketing yields high ROI when you have the right marketing mix in place (product, price, promotion, place) AND you have the right marketing partner. Family doctors are great, but you have a heart condition, you want to meet with a cardiologist. The same principle applies with marketing agencies. “Jack-of-all-trade” agencies can be the masters of none. If you’re looking for great results, you need to be talking with specialists. Everyone at Bear Fox Marketing specializes in online revenue or lead generation through organic and performance advertising. It’s what we do and we’re committed to being masters at our craft. If it’s outside our lane, our commitment to you is that we will refer you to someone else. That’s good for you, and in the long-term, it’s good for us too. How long has Bear Fox Marketing been around? Bear Fox Marketing merged and got a new name March 2017, but the agency has been in business since 2011. Our co-founders previously owned their own digital marketing agencies and have a combined 40 years of experience, not including experience from the rest of the agency team. We’ve helped companies of all sizes grow – from small start-ups to large international firms and specialize in in-bound lead generation and building website revenue from performance marketing. How does digital marketing compare to traditional advertising? In recent years, digital marketing has become popular – and for good reason. More than 3 out of 4 CMOs and business owners report higher return on investment from digital marketing activities vs. traditional, offline activities. It’s not uncommon for the digital marketing efforts we run for our clients to generate 7x return on their investment or more. Yes, there is a place for traditional marketing such as TV, radio, and print advertisements. But companies are voting with their marketing dollars and shifting to digital, most notably SEO, SEM and online performance advertising. How do I know what marketing is right for my business? It’s always best to work backward from your end goal and craft the best plan for your business. We look at your revenue goals and your desired timeline to produce results. Then we take a closer look at your company and industry to identify the best opportunities appropriate for you. For short-term revenue building activities, you may engage in social media advertising or paid search where you can achieve 5X or better ROI. SEO and content marketing are good choices as the ROI from them can be 8x or better and are built cumulatively over time. We’re 100% transparent as we implement the plan and measure performance. This sets you up to win and get the most from the effort. What ROI should I expect from SEO? Bear Fox Marketing consistently provides a very high return on investment. Our clients that engage in SEO for over 6 months or more have seen between 5x and 15x return on their investment (ROI). The rules of SEO change continually, so for it to produce long-term ROI for your company, it’s important to start with the right strategy, and then focus on those activities that are highly correlated with building website authority and capturing a high share of relevant, purchase-oriented traffic to build SEO revenue that’s yours to keep. It’s not easy, but done right over time, SEO is hard to beat in terms of ROI. Take a look at some case studies. Is SEO a monthly or one-time cost? You can optimize a website for a one-time cost – this is called “on site optimization”. In many cases, our team can get into your site, spend a handful of hours and fix several issues so that your website can index better with Google and other search engines. That said, we find that companies that invest in SEO over time see the best fruit from their SEO efforts. If your company is new to SEO or hasn’t seen tangible results from it, a great place to start is to complete a comprehensive SEO audit for your business and your competitors. Free SEO audits are a dime a dozen. We have a good one that we’ll give you for free. But our comprehensive SEO audit is a deep dive that takes about a week to complete. It saves tens of thousands of dollars in costs and wasted effort. The audit identifies the nature of the organic traffic you and your competitors own. It provides a laser-focused strategy so that you’ll know how much relevant SEO traffic and revenue your company can own with a specific strategy for actually owning it! What results should I expect from performance advertising like Google Ads and Facebook advertising? When Bear Fox Marketing engages in online advertising for you, our goal is to look for channels that can produce 5x or better return on ad spend (ROAS) for you. What does 5x ROAS mean? It means that if I spend $10,000 in advertising, more than $50,000 in sales revenue is generated as a result. We have a strong record for consistently driving 5X ROAS, and when clients qualify, we like to tie agency compensation to the performance of your campaign. This puts our skin into the game and lowers your risk. You can read what our clients say on our Reviews page or in our case studies for Facebook or Google Ads. What’s it like working with Bear Fox Marketing? Bear Fox Marketing is not the typical marketing agency where we throw big parties or spend our work days hanging out or playing ping-pong. We value creativity and enjoy our work, but we value your time as a client. We believe that by working hard and smart... good things happen! We’re not a “Jack-of-all-trades, master of none” type of agency. We specialize in building revenue and in-bound leads through organic search and performance advertising. If it’s outside our lane, we’ll refer you to someone else. That’s good for you, and it’s good for us. We’re committed to your success and in earning a place as a trusted long-term partner. Learn more about our values. How can I get good-quality leads for my business? There’s no one-size-fits-all answer to this question, as the best way to generate leads will vary depending on your business, products or services, target market, and other factors. However, there are some general tips you can follow to help you generate high-quality leads: Use SEO to attract leads who are already interested in what you have to offer. Make sure your website and all of your online content are optimized for the keywords your target market is searching for. This will help you attract leads who are already interested in what you have to offer, making them more likely to convert into paying customers. Use social media to build relationships with potential leads. Social media is a great way to build relationships with potential leads. Share valuable content, engage in conversations, and be responsive to any questions or concerns. By building relationships with leads, you’ll be more likely to convert them into paying customers. Use lead generation tools to capture leads from your website. Lead generation tools can help you capture leads from your website, even if they’re not yet ready to buy. These tools allow you to offer something of value in exchange for an email address or other contact information, making it easy to follow up with potential leads at a later date.  Use targeted content to attract leads who are more likely to convert. Make sure your website and all of your online content are targeted toward your ideal customer. By providing content that is relevant to your target market, you’ll be more likely to attract leads who are actually interested in what you have to offer. Use lead nurturing campaigns to build relationships with potential leads. Lead nurturing campaigns can help you build relationships with potential leads who might not be ready to buy yet. By sending targeted emails or other communications, you can keep your business top of mind and eventually convert more leads into paying customers.  By following these tips, you can generate high-quality leads that are more likely to convert into paying customers. However, what works for one business might not work for another, so it’s important to experiment and find what works best for you. Call us today if you want a consult to see how we can help you.   What is a Lead Generation Agency? Typically, a marketing lead generation agency will work with your company to create personalized marketing plans and/or specific campaigns designed to increase your conversions, sales, ROI, advertising clicks, and more. Multiple strategies exist to achieve these goals, depending on your business needs. What are the benefits of working with a lead generation agency and how can it be helpful for my business? There are many benefits to working with an SEO lead generation agency. One of the biggest advantages is that they can help you get more targeted traffic to your website. This can result in more sales and conversions for your business. Additionally, an agency can also help you improve your website’s ranking in search engines, which can further increase its visibility and traffic. Another benefit of working with an agency is that they can help you save time and money. This is because they can do all of the research and work for you so that you don’t have to. Additionally, an agency can also provide you with tools and resources that you may not be able to find on your own. This can save you both time and money in the long run. Finally, working with an agency can also help you build relationships with other businesses in your industry. This can lead to referrals and new business opportunities. Additionally, an agency can help you stay up-to-date on the latest trends and changes in the SEO world so that you can stay ahead of the competition. How To Find The Best Digital Marketing Lead Generation Agency A top digital marketing lead generation agency won’t guarantee you top organic spots in a certain time frame because they know the SERPs are complicated and ever-changing. Algorithms shift constantly so it’s never a fast one-size-fits-all approach to ranking well on search engines. However, what the good lead generation agencies DO promise is to provide diligent, incremental improvements that will over time increase your sales and bring success to your business. They will stay up to date on algorithm changes and keep you in the know about SEO tips and tricks of your industry.  As leaders in our field of SEO, we keep abreast of changes and communicate clearly any strategies that you need to implement to see results. We are leaders in lead generation and expect to bring you growth because we are always growing and learning every day. We have a track record of success and won’t ever overpromise on results. How Do Marketing Agencies Increase Leads? There are many ways that marketing agencies can increase leads. One way is by using targeted marketing techniques to reach potential customers who may be interested in what the agency has to offer. Another way is by creating a strong online presence and making sure that the agency’s website is optimized for search engines. Additionally, social media can be a great way to generate leads and connect with potential customers. Finally, traditional marketing methods such as print advertising and direct mail can also be effective in generating leads. However, out of all of these methods, marketing agency lead generation is best achieved through SEO lead generation methods. In this method, leads, or potential customers, or generated by making content on your website more visible to customers that are already searching for services similar to yours. In this way, you have a high probability that these leads turn into revenue because they are already searching for your products. Basically, SEO lead generation allows people to connect with the products and services they are already looking for! It’s a win for both you and your new customers! How can SEO lead generation agencies give me a ROI (return on investment)? There are a number of ways in which SEO lead generation agencies can provide their clients with a ROI. One way is by using targeted keywords to drive traffic to your website. This will result in more visitors to your site, and if these visitors are interested in what you have to offer, they may be more likely to make a purchase from you. Another way that SEO lead generation agencies can provide a ROI is by generating leads through pay-per-click advertising. This type of advertising allows you to pay for each individual who clicks on your ad, and if they go on to make a purchase from you, you will receive a commission. Finally, SEO lead generation agencies can also provide a ROI by helping you to build up your customer base. By providing you with targeted leads, you will be able to increase your chances of making sales to these customers in the future. What are some common mistakes made when trying to do SEO lead generation? Not Understanding How SEO Works: One of the most common mistakes made when trying to generate leads through SEO is a lack of understanding of how the process works. Many businesses assume that they can simply purchase a few keywords and their website will magically appear at the top of Google search results. However, SEO is a complex process that takes time, effort, and expertise to achieve desired results. Not Optimizing for the Right Keywords: Another common mistake is not optimizing for the right keywords. It’s important to target keywords that are relevant to your business and have a high search volume. Otherwise, you’ll be wasting your time and money on keywords that no one is searching for. Not Creating High-Quality Content: In order to rank well on search engine results pages, your website must offer high-quality, relevant content. This means creating content that is informative, keyword-rich, and shareable. If you don’t have great content on your site, no amount of keyword optimization will help you achieve top rankings. Not Promoting Your Content: Once you’ve created great content, you need to promote it in order to generate leads. There are a number of ways to promote your content, such as through social media, email marketing, and paid advertising. Make sure you’re taking advantage of all the available channels to get your content in front of as many people as possible. Not Tracking Your Results: Finally, one of the most common mistakes made when doing SEO lead generation is not tracking your results. It’s important to track your progress so you can see what’s working and what isn’t. This will help you fine-tune your strategy and eventually achieve the results you’re looking for.  By avoiding these common mistakes, you can set yourself up for success with SEO lead generation. Remember, it takes time, effort, and dedication to generate leads through SEO, but it’s well worth it. We would love to help you with this process and take away all of the guessing. We are experts in SEO and are happy to provide our insight if you need it.   --- ### Reviews > Read reviews from our clients, in their own words. Or, if you’d like to post your own review, we’d love to hear from you too! %%title%% - Published: 2022-09-30 - Modified: 2024-10-09 - URL: https://bearfoxmarketing.com/about-us/reviews/ Read what our clients have to say Our Reviews The greatest compliment we receive is a referral from our friends and business partners. Read reviews below from Bear Fox Marketing clients, in their own words. Or, if you’d like to post your own review, we’d love to hear from you too! Post Your Review Read More Reviews Helah K. President, JPO Concepts Absolutely Stellar Agency My experience with Bear Fox Marketing has been absolutely stellar! They are extremely responsive and offer comprehensive creative solutions for virtually any challenge. Plus they are genuinely kind people. A pleasure to work with – highly recommend! Brush Masters XP Wish We Used Bear Fox Sooner 6 months in so far working with Bear Fox! The experience has well exceeded my expectations! The level of service provided is exceptional. Our partnership began in the dead of winter... In a matter of weeks during a slow season this team was able to flood our lines with digital marketing leads! If you don’t work with these guys, your competitors could! Trust me, you want them on your team! They are the solution to your digital marketing needs. James P. Head of Marketing, Action ADU Smart and Experienced with Digital Marketing I’ve been in brand strategy and marketing for years in Silicon Valley, competing for market share and positioning new brands. The tactical aid provided by the team at Bear Fox has been transformational for our small, but growing, business. Top shelf folks, smart and experienced with digital marketing. They perform against measurable metrics and work hard to understand our business and brand! Ryan R. CEO, MIcrobe Formulas See Long-Term Business Relationship I would number the Bear Fox Marketing Team as some of the best I have seen. They understand what it takes to build quality site traffic right out of the gate. We saw an immediate return on our marketing investment via PPC campaign, while watching the organic growth steadily rise. I would highly recommend Bear Fox for any future project and look forward to continuing to work with them and build long, prosperous relationship. Brianna G. Director of Marketing, PetIQ Quick Response Time and Great Work I am incredibly impressed with both Bear and Glen’s dedication to helping their clients. The agency also has a vital characteristic: a fast response time. It’s always a relief when I have a time sensitive issue and I know that I can count on Bear Fox to assist in a timely manner. We have really enjoyed working with Bear Fox Marketing. They have been instrumental in helping us build our online presence and improve website conversions. I highly recommend them. Rick E. Owner, Flagpole Farm Excellent Communication and Responsiveness My company, Flagpole Farm, has had an excellent experience with Bear Fox. They sought to understand our goals and then implemented a plan to accomplish those goals within the boundaries of the budget given to them. Excellent communication and responsiveness. Most importantly, my e-commerce business has exploded since we began working with them! ! Ali W. Marketing Director, Basic Research I Would Recommend Them to Anyone I worked with both Glen and Bear for a few months and it was nothing short of a good experience. They were very knowledgeable and quick to get projects done. I would recommend them to anyone who is need of their expertise. George S. Owner, TALLOO Top Notch Team! Bear Fox is top notch. They are exceptionally knowledgeable and serious about staying up-to-date on paid marketing and SEO. I would not hesitate to hire them ever! Kim M. President, Real Automation Solutions Bear Fox Marketing has been great to work with. We were stuck on the second page for about 3 years. We had tried to do SEO ourselves but never had time or know how to really get the job done. After seeing what needed to be done we started our SEO project in June and by December we were in the number 1 spot for our main keyword term. By being number 1 we were able to double the traffic to our website and we have been able to increase our conversions on our website. more google reviews for Bear Fox Marketing ... And many more reviews! ​ Still on the fence? Read even more 5-star reviews from our customers on Google and learn more about how we treat our clients! Read More Reviews View Our Services --- ### About us > We’re more than just an agency – we’re a committed partner to your company’s growth. Your success is our success! - Published: 2022-09-28 - Modified: 2025-03-03 - URL: https://bearfoxmarketing.com/about-us/ We’re more than just an agency We’re a committed partner to your company’s growth. Your success is our success! Building a high performing campaign isn’t easy. It takes the right approach and the right team. Our approach is customer-centric. We match your unique selling proposition to a problem or need your customer is looking to fix, while making your customer the hero. This builds loyal purchasers. Even with the best positioning, you need the right engine to profitably build your sales. We’ll put that in place and help you perfect it. And when working with Bear Fox, you don’t have 1 or two generalists. You get a dedicated team of 4-5 specialists. That saves you time and money! Book a Free Strategy Call Bear Fox Marketing Purpose and Ideals Our Values Client Insight: I know I need help capturing new business revenue from online marketing. But I’ve learned to distrust marketing agencies that make big promises and fail to yield profitable results. Bear Fox Marketing Promise: Bear Fox Marketing builds and manages expertly crafted marketing plans to help businesses grow profitably and predictably. PartnershipThe only successful partnership is a win/win partnership. We set our clients up to win ... Read More by making recommendations as if we worked for their business while also keeping Bear Fox’s best interests in mind. We first strive to understand their business goals. Then we roll out laser-focused strategies to help them exceed those goals. This mutual understanding and collaboration ensure long-term success and growth for both parties involved. IntegrityWe believe in doing the right thing, always. Integrity is at the core of everything we do... . Read More Our commitment to transparency, honesty, and ethical practices builds trust with our clients. We ensure that all our strategies and decisions are aligned with our clients’ best interests. By maintaining a high standard of professional ethics and accountability in every project, we foster a dependable and trustworthy relationship with our clients. VAlueThere are less expensive agencies. However, our goal is to provide the best value... . Read More We do that by running the right campaigns that yield high ROI for our clients. Our comprehensive approach, combined with our expertise and dedication, ensures that every dollar spent is an investment in achieving substantial and sustainable growth. We focus on delivering measurable results that justify the investment and drive success. LeadershipWe will challenge ourselves and the status quo. We will set our performance bar higher, ... Read More working harder and smarter as we strive for continual improvement. By embracing innovation and fostering a culture of excellence, we lead by example, inspiring our clients and team to reach new heights. Our proactive approach and strategic vision enable us to stay ahead of industry trends and deliver cutting-edge solutions. ResponsibilityWe will delight our partners in our performance, innovation, communication, ... Read More and client education. We believe in extreme ownership, where every individual is accountable for contributing to individual, agency, and client success. This sense of responsibility drives us to exceed expectations and deliver exceptional results. We are committed to continuous improvement and maintaining the highest standards of quality and service. Book a Free Strategy Call Experienced Specialists working for you Our Team When working with Bear Fox Marketing, you have the collective strength of a groupof experienced specialists. Our goal is to DELIGHT each of our business partners. Glen CEO Glen CEO As the CEO of Bear Fox Marketing, Glen is the energy and driving force that gives the agency shape. With an MBA in Marketing and 20+ years of developing successful brands, he’s built a deep understanding of how consumer behavior can lead to winning marketing strategies with high returns. This vision propels the agency to consistently drive profitable results with a commitment to continual improvement. Growing up in Colorado and the Northwest, Glen returned to Boise eight years ago, finding the ideal place for he and his wife to raise their three kids. Outside of work, he stays active at the gym or in the outdoors, riding motorcycles, playing tennis, or discovering new places to eat. Cole Director of Client Success & Lead Generation Cole Director of Client Success & Lead Generation Raised in the Treasure Valley, Cole graduated from Boise State University. Cole started his marketing and public relations career by building and nurturing digital communities across an array of nonprofit organizations, national entertainment destinations, supply chain management, and manufacturing companies. With a wide variety of marketing experience, from crafting press releases to optimizing pay-per-click campaigns, Cole is passionate about keeping his clients on the cutting edge of emerging tactics and finding creative ways to reach their goals. Outside of the office, he enjoys golfing with his wife, playing with their two dogs, and restoring classic cars. AJ SEOManager AJ SEO Manager AJ comes to Bear Fox with over 18 years of digital marketing and SEO experience, bringing a wealth of knowledge and expertise to her role as a Strategic SEO Strategist across a variety of industries. Her career is marked by a commitment to creating innovative strategies to boost online visibility and drive qualified conversions that significantly increase revenue. AJ has lived in several states over the years, but currently calls Arizona home, proudly identifying as one of the few people actually born in the state. Outside of work, AJ enjoys the creative art of soap-making and cherishes every moment spent with family. Hayden​ Sales Manager Hayden Sales Manager Hayden comes to Bear Fox after working for some of the largest marketing agencies in the country. Hayden has watched his Dad and Grandpa run a successful business for over 55 years and this is why he finds passion in helping businesses succeed online. With his B. S. in Business and Marketing, Hayden has helped thousands of business owners grow their businesses and reach new heights. As a small business owner himself, he understands how important finding the right marketing partner can be to any business. Outside of work, Hayden loves spending time with his wife and puppy and doing anything outdoors. Tawni Marketing Operations Manager Tawni Marketing Operations Manager The only thing Tawni loves more than a premium strategy for accomplishing goals is seeing metric-driven success! She is a passionate self-starter who enjoys working with others and ensuring client success by providing exceptional service. Her background is in education. She loved lesson planning, and that translated well into the world of project management. Throughout her career, she also learned that she love working with clients and creative teams to accomplish goals within our scope and parameters. In her free time she enjoys painting, testing out different recipes, hanging out with friends and family, and playing her dog. Maggie Senior Account Manager Maggie Senior Account Manager Originally from Coeur d’Alene ID, Maggie moved to Boise after graduating from The University of Idaho with a B. S. in Advertising and Marketing. Maggie’s interest in project management began with her experience as the Account Executive for her university’s National Student Advertising Competition (NSAC) team. During this time, Maggie coordinated a team of 15+ advertising, marketing, and design students in creating a multi-faceted marketing campaign for an international and prestigious networking application. Outside of work, Maggie enjoys drinking iced coffee and going on hikes with her boyfriend and Goldendoodle! Candice Content Marketing Manager Candice Content Marketing Manager Equipped with her BA from Boise State, Candice dove right into the world of content marketing. A cocktail of color and drive, Candice was born in California but calls Idaho home for over 15 years. This passionate and curious soul is a natural-born creative who radiates positivity, authenticity and is eager to learn and help others whenever possible. Candice’s extensive knowledge in customer service and creative thinking empower her to discover the client’s voice and communicate it through compelling and engaging content. In her free time, you can find her enjoying the company of her family and friends, reading a good book, being outdoors, and picking up some pins at the lanes - if she is lucky! Alex Content Marketing Specialist Alex Content Marketing Specialist A lifelong lover of the written word, Alex is thrilled to have turned a childhood passion into both a career and a hobby. She holds degrees in both Psychology and Writing & Communications from the University of Massachusetts Dartmouth, a combination that has allowed her to thrive in the field of marketing. In her free time, she enjoys creative writing, crocheting, and watching scary movies. A proud Massachusetts native, she still calls the state home and loves every part of it. Brittani Senior Graphic Designer Brittani Senior Graphic Designer Brittani moved around a bit at an early age and settled in Boise, Idaho when she was in 5th grade. She graduated from Boise State University with a BFA in Graphic Design, a minor in American Sign Language and a certificate in UX Design. She was also in the Boise State Blue Thunder Marching Band for 4 years. She enjoys creating designs that are aesthetically pleasing, technically refined and easy to use. When she finds time in her day she loves to draw and spend time with her friends. She also enjoys traveling with her family and trying new things, especially food and music from different cultures. Will Senior Graphic Designer Will Senior Graphic Designer Creating art in any medium has been a passion of Will’s since he was a child. At 10 years old Will was introduced to digital art when he received his first computer and he hasn’t looked back since. Will received an Associate Degree in Interactive Multimedia and a Bachelor’s Degree in Computer Information Systems, with a focus on Web Design. Outside of work, he likes to stay active and loves all things outdoors. Will grew up playing Hockey and continues to play in adult leagues throughout the area. Brad SEO Strategist Brad SEO Strategist Brad brings a wealth of SEO knowledge and experience to Bear Fox Marketing across a wide array of industries as well as an MBA from University of Arizona. He has spent his career in both corporate marketing and at marketing agencies where he worked as a digital marketing manager helping businesses to improve their online presence and helping business owners convert those visitors into paying customers. Originally from the West Coast (San Diego), Brad and his family relocated to South Carolina about 10 years ago, where they had family and the beaches were far less crowded! Allison Account Coordinator Allison Account Coordinator Allison is a Marketing Coordinator who loves getting to know businesses inside and out—asking the right questions, digging into the details, and figuring out what makes each one stand out. She believes data isn’t just numbers; it’s a story waiting to be told, and she enjoys turning that story into smart, effective marketing strategies. She earned her B. S. in Communications from Nelson University in Dallas, TX, where she honed her skills in marketing. Based in Wisconsin, Allison keeps busy with her husband and kids, always fueled by a good cup of coffee. She’s loves to travel, squeezing in adventures whenever she can. When she’s not working on marketing plans, you’ll find her tending to her ever-growing collection of plants or lost in a great book. Allison brings curiosity, creativity, and a no-nonsense approach to helping businesses connect with their audience and grow in ways that actually make sense. Cierra Account Coordinator Cierra Account Coordinator Hi, I'm Cierra, a proud University of Georgia grad and a digital marketer who gets most excited about helping local businesses thrive—especially when it comes to winning in their own backyards. When I’m not online with Bear Fox, you’ll usually find me soaking up the Charleston sunshine—whether I’m out surfing, going for a run, or walking my roommate’s golden retriever. I’m also a big reader, always on the hunt for my next favorite book, and I’ve been on a mission to perfect my chocolate chip cookie recipe (getting pretty close! ). Sophia Account Coordinator Sophia Account Coordinator Sophia is an Account Coordinator at Bear Fox Marketing with a passion for digital marketing and a keen eye for detail. She earned her bachelor's degree in Advertising and Marketing from the University of Idaho, where she developed a strong foundation in strategy and campaign optimization. With an open-minded approach and a positive outlook, she enjoys helping businesses refine their marketing efforts and achieve meaningful growth. Originally from Coeur d'Alene, Idaho, Sophia spent summers hiking and enjoying the lake. Now based in Boise, she loves biking the Greenbelt, discovering new restaurants, and searching for the perfect matcha latte. Whether she’s fine-tuning marketing strategies or exploring the local scene, she brings curiosity, creativity, and a results-driven mindset to everything she does. Trenton Growth Strategist Trenton Growth Strategist Trenton has been in the Digital Marketing Sales for over 2 and a half years, he enjoys spending time with his Son and Wife, the occasional fishing getaway, and any sport or competition to bring out his competitive nature. Get Started Now Ready to elevate your digital marketing strategy? Get started with Bear Fox Marketing today and experience the difference our expert team can make for your business. Contact us now to schedule a consultation and take the first step towards achieving your marketing goals. Book a Free Strategy Call --- ### Contact Us > If you are serious about increasing your leads, then working with an SEO B2B lead generation agency is essential. Contact us to learn more! - Published: 2022-09-28 - Modified: 2025-05-12 - URL: https://bearfoxmarketing.com/contact-us/ Get in touch with bear fox marketing Bear Fox Marketing can help save you thousands of dollars in wasted time and money. You can forget about researching all the ways to boost your web traffic and instead let the experts do the work! We’ve got the expertise, just sit back and let us make the magic of SEO work for you to see sales soar! If you are serious about increasing your leads, then working with an SEO B2B lead generation agency is essential. Contact us to learn more about our process! (208) 820-1932 1120 S Rackham WaySuite 300Meridian, ID 83642-1092 --- ### Services > Grow your business with Bear Fox Marketing, a leading SEO agency offering SEO, PPC, social media, content, email, and web dev services. - Published: 2022-09-27 - Modified: 2025-09-18 - URL: https://bearfoxmarketing.com/service/ Unleashing Potential,Amplifying Success SEO and Internet Marketing Services Elevating Your Digital Presence Our comprehensive suite of SEO and Internet Marketing Services is designed to enhance your brand's digital presence and stimulate business growth. The team applies the latest strategies and technological tools to ensure your brand effectively reaches potential customers online. Tailoring our approach to meet the unique needs and goals of your business, we aim to boost your online visibility and drive measurable results. SEOServices 31% Increase inKeyword Rankings 46% Increase inOrganic Traffic See How We Helped Our SEO services drive organic traffic by optimizing your site structure, content, and keywords. We ensure your brand ranks higher in search results, increasing visibility to potential customers with > Learn More LocalMarketing 21% Increase inOrganic Sessions 19% Increase inCRV YoY See How We Helped Our local marketing strategies optimize your online presence for local searches, ensuring visibility to the local audience. From Google My Business listings to local keyword optimization, we help you become the preferred choice in your area. Learn More ContentMarketing 91% Increase in OrganicTraffic MoM 81% Increase inNew Users See How We Helped We create valuable, relevant content that engages and retains customers. Our content marketing strategies attract new visitors and convert them into loyal customers, establishing your brand as an authority in your field. Learn More Email Marketing 52% Open Rate in LessThan 24 Hours See How We Helped Our email marketing strategies nurture leads, promote special offers, and keep your brand top of mind. We design personalized campaigns that resonate with your audience and drive conversions. Learn More Google Ads/PPC 28% Increase in CTR MoM 15% Increase in CRV See How We Helped Our PPC strategies provide an immediate boost to your online visibility. We target the right audience at the right time, ensuring maximum ROI for your budget through careful campaign setup, optimization, and monitoring. Learn More Social Media 23% LeadVolume Growth 29% Decrease in Cost Per Lead See How We Helped We build brand awareness and engagement through customized social media strategies. Whether it’s increasing followers, enhancing engagement, or driving sales, we manage your presence across platforms to ensure visibility and interaction. Learn More Web Development 35% Open Rate in LessThan 24 Hours See How We Helped Our website design services create responsive, user-friendly sites that reflect your brand identity. We focus on aesthetics and functionality to engage visitors and encourage them to take action, ensuring a strong first impression. Learn More Branding Services 16+ Brands Created See How We Helped Our branding services create a strong, recognizable identity for your business. We develop cohesive strategies that reflect your values and target audience. From logo design to messaging, we craft a compelling brand image. Learn More https://www. youtube. com/watch? v=2kqRsBmm70U Ready to Transform Your Online Presence? Our SEO and Internet Marketing Services are designed to meet the needs of businesses looking to enhance their online presence, engage their audience, and drive growth... . Read More With a focus on results and a commitment to excellence, we’re here to help you navigate the complexities of digital marketing and achieve your business goals. Reach out today to learn how we can transform your online presence. Book a Free Strategy Call --- ## Posts ### How PPC Campaigns Support Organic Efforts > PPC and SEO strategy work together to increase search visibility. Using PPC for SEO helps you target competitive keywords and test new content ideas. - Published: 2025-10-27 - Modified: 2025-10-15 - URL: https://bearfoxmarketing.com/blog/how-ppc-and-seo-strategies-work-together/ - Categories: PPC Management - Tags: Google Ads budgeting, PPC small business tips When digital marketers talk about SEO and PPC, they’re often treated as separate strategies living in different worlds. But in reality, they work best when they work together. An integrated PPC and SEO strategy helps businesses dominate the search engine results page (SERP), capture more clicks, and turn data into smarter long-term marketing decisions. Whether you're trying to boost brand visibility, compete for high-volume keywords, or gather insights for content planning, using PPC for SEO gives you a major edge. Here’s how. Visibility: Own More Real Estate on the SERP Let’s start with visibility. Paid ads appear at the top of the page, above organic listings. If you're already ranking organically for a term, running a PPC ad for the same keyword increases your chances of getting the click. Here’s what happens: You dominate the top of the page, crowding out competitors Your brand appears more credible, especially for competitive terms Click-through rates improve when users see you in both paid and organic positions In industries with long sales cycles or multiple touchpoints, this layered presence builds trust and recall. Target Competitive Keywords Immediately Organic SEO is a long game. Climbing to page one—especially for competitive, high-volume keywords—can take months, even years. With PPC, you can show up instantly. That’s why using PPC for SEO works so well when: You’re entering a new market You’re targeting new high-intent keywords You’re building momentum while SEO efforts ramp up Paid search helps fill the gaps until your organic strategy gains traction. It’s not either-or, it’s a bridge. Test Keyword Performance Before Committing to Content Let’s say you’re thinking about creating a full blog or landing page optimized for a specific keyword. Wouldn’t it be helpful to know how that keyword performs before investing time and budget? With PPC, you can: Test multiple keyword variations Track click-through rates, conversion rates, and bounce rates Identify which terms actually bring qualified traffic Use that insight to guide your SEO roadmap. Build content around proven performers not assumptions. Improve Your Quality Score and Your Content Running PPC campaigns means constantly refining your ads and landing pages to improve Quality Score, which factors in relevance, ad copy, and landing page experience. That process leads to: Better messaging alignment Faster-loading pages More engaging, user-focused content All of which help your SEO rankings too. Google’s algorithm rewards content that keeps users engaged. And what works for PPC often works for organic. Boost Branded Search & Awareness Even if a user clicks your paid ad, they might not convert right away. But your brand is now on their radar. Later, they might: Google your brand directly (a strong signal for SEO) Click on your organic listing after seeing a retargeting ad Visit your site directly, increasing branded search volume and traffic This indirect lift supports long-term SEO by increasing brand recognition and driving repeat visits. PPC Data Makes Your SEO Smarter Your Google Ads dashboard is a goldmine of information. Use it to enhance your SEO strategy with data like: Search terms report: Find the real queries users are typing in Geographic performance: Optimize content for top-performing regions Ad copy performance: Identify high-performing headlines or phrases Device and time-of-day data: Adjust content timing and design based on user behavior The more data you have, the more strategic your SEO becomes. SEO and PPC Aren’t Opponents, They’re Partners If you're only running SEO or only investing in PPC, you're missing half the picture. A combined PPC and SEO strategy creates more touchpoints, stronger brand visibility, and smarter marketing decisions. Using PPC for SEO isn’t about replacing organic efforts; it’s about accelerating them, supplementing them, and learning from them. Want to make your marketing more efficient and effective? Schedule a call with Bear Fox Marketing and let’s build a plan that puts both PPC and SEO to work for you. FAQs How do PPC and SEO work together? PPC drives immediate traffic while SEO builds long-term visibility. When used together, they help brands dominate search results and generate more qualified leads. Is using PPC for SEO really effective? Yes. PPC allows you to target high-competition keywords quickly and test content ideas before committing to full-scale SEO implementation. Can PPC improve my SEO rankings? PPC doesn’t directly improve rankings, but it drives traffic, brand awareness, and engagement, factors that support SEO success over time. Should I run Google Ads and invest in SEO at the same time? Absolutely. Paid ads provide immediate results and keyword insights, while SEO compounds over time. Together, they offer both short-term wins and long-term growth. What kind of data can PPC provide to help SEO? PPC offers keyword performance, audience insights, geographic data, and engagement metrics that can guide content creation and SEO strategy. --- ### Budgeting Tips for Small Businesses in Google Ads > Google Ads budgeting helps small businesses make the most of every dollar. PPC small business tips can improve performance without increasing spend. - Published: 2025-10-20 - Modified: 2025-10-15 - URL: https://bearfoxmarketing.com/blog/budgeting-tips-in-google-ads-small-businesses/ - Categories: PPC Management - Tags: Google Ads budgeting, PPC small business tips Running Google Ads as a small business can feel like a high-stakes balancing act. You want more visibility, more clicks, and more conversions, but you’ve got limited resources. The good news? You don’t need a massive budget to compete. You just need a smarter strategy. This guide breaks down Google Ads budgeting tips tailored specifically for small businesses, covering bid strategies, budget allocation, and performance monitoring to help you stretch every dollar. Start with a Clear Goal Before you touch your budget, define what success looks like. Are you aiming for: Leads? Sales? Website traffic? Local visits or calls? Once your goal is clear, you can tailor your campaign strategy and spending to support that outcome without wasting money chasing metrics that don’t matter to your business. Tip #1: Choose the Right Campaign Type Not every Google Ads campaign is created equal, especially for small budgets. Here's a breakdown of where your money might go furthest: Search Ads: Best for intent-based traffic. Users are actively searching for your service. Local Service Ads: Great for small, location-based businesses. Pay per lead, not per click. Remarketing Display Ads: Useful for re-engaging site visitors on a small budget. Smart Campaigns: Simple, automated setup but with limited control. If your budget is tight, prioritize Search Ads focused on high-intent keywords to get the most value early on. Tip #2: Use Manual or Enhanced CPC for More Control When it comes to bidding strategies, it’s best to start off with ad traffic being the main focus. Start with Max Clicks or Manual CPC to get traffic in the door. Then when conversions begin to increase, switch to a more aggressive bid strategy.   Start with: Manual CPC if you want to set exact bids for each keyword Max Clicks if you want a more automated bid strategy  Avoid jumping into Smart Bidding strategies like Target CPA or ROAS until you have enough conversion data (usually 30+ conversions per month) to make it effective. Tip #3: Tighten Up Your Keyword List Broad keywords drain budgets fast. Focus instead on: Exact match or phrase match keywords Location-specific terms (e. g. , “plumber in Boise”) Long-tail keywords that indicate clear intent Also—don’t forget negative keywords. Regularly update your negative keyword list to filter out irrelevant traffic and preserve your spend. Tip #4: Allocate Budget by Performance, Not Preference It’s tempting to spread your budget evenly across multiple campaigns or products. But not every campaign delivers the same ROI. Instead: Invest more in campaigns that convert Pause or scale back underperformers Use campaign-level budget controls to prevent overspending A $500/month budget might seem small, but if $400 of that is going toward your top-performing campaign, you’ll get more leads for your money. Tip #5: Monitor Performance Weekly When you’re on a limited budget, you can’t afford to "set it and forget it. " Track your metrics weekly (or even every few days when starting out). Key performance indicators to watch: CTR (Click-Through Rate): Are your ads attracting interest? CPC (Cost Per Click): Are you paying too much for each click? Conversion Rate: Are those clicks turning into leads or sales? Cost per Conversion: Are your leads worth the price? Use these insights to adjust bids, refine keywords, and pause underperforming ads. Tip #6: Geo-Target with Precision Don’t waste money advertising to people you can’t serve. Use geo-targeting to focus your ads on: Specific zip codes or city radiuses Areas where your competitors don’t dominate Locations where your past customers have come from This helps you avoid budget waste and increases the likelihood of generating qualified leads. Tip #7: Don’t Forget About Your Landing Pages Even the best ads won’t convert if the landing page isn’t aligned. Make sure your landing page: Matches the ad copy Loads quickly on mobile Has a clear, benefit-driven CTA Makes it easy to convert (form, call button, or booking tool) Every ad click should feel like a smooth continuation of the promise made in the ad itself. Maximize Every Click You don’t need a huge budget to make Google Ads work, you need the right strategy. With careful Google Ads budgeting, keyword targeting, and performance tracking, small businesses can compete, convert, and grow. Ready to get more from your PPC budget? Schedule a call with Bear Fox Marketing and let’s build a campaign that works as hard as you do. FAQs What is a good starting budget for Google Ads as a small business? Most small businesses start with $1,000 - $2,000/month. It’s more important to allocate the budget effectively than to spend more. Are automated bidding strategies good for small budgets? Traffic focused automated strategies can help a campaign early on. Once you have enough conversion data, automated strategies like Target CPA can help. How do I know which keywords are wasting my budget? Check your Search Terms Report in Google Ads. Identify irrelevant queries and add them as negative keywords to prevent wasted clicks. What’s the biggest mistake small businesses make with PPC? Setting up campaigns and forgetting to monitor them. Regular optimization is key to improving ROI and reducing wasted spend. Can I manage Google Ads myself or should I hire an agency? You can manage it yourself if you have time to learn and test. But working with a PPC agency can accelerate results and reduce costly trial and error. --- ### How Google Ads Can Enhance Brand Awareness for Roofing Companies > Google Ads roofing campaigns help companies reach local homeowners. Roofing PPC services improve visibility and build brand awareness effectively. - Published: 2025-10-15 - Modified: 2025-10-15 - URL: https://bearfoxmarketing.com/blog/how-ppc-campaigns-support-organic-efforts/ - Categories: PPC Management - Tags: Google Ads roofing, roofing PPC services For most homeowners, roofing isn’t top of mind until it suddenly is. Whether it's a leaking roof, storm damage, or a much-needed replacement, people tend to act fast when roofing issues arise. That’s where Google Ads roofing campaigns come in. If your roofing company isn’t showing up at the top of search results when these urgent needs strike, you’re likely losing leads to the competition. But Google Ads does more than just drive immediate clicks. It plays a powerful role in building long-term brand awareness, especially when paired with strategic ad copy and precise location targeting. Here’s how roofing PPC services can help get your brand in front of the right audience and keep it there. Why Google Ads Works for Roofing Companies Google is often the first place homeowners turn when something goes wrong with their roof. It’s fast, local, and filled with options. But being seen first can make the difference between winning and missing a job. Google Ads puts your business at the top of the page, even if your SEO isn’t quite there yet. And for high-intent searches like “roof repair near me” or “best roofer in ,” that visibility is everything. Here’s why it matters: Instant exposure to homeowners actively searching for help Control over targeting and budget, so you're not overspending The ability to test messaging and offers to see what resonates When done right, Google Ads helps roofing companies cut through the noise and stay top of mind before, during, and after a customer’s moment of need. Customize Ad Copy to Match Homeowner Needs One of the biggest mistakes roofing companies make is running generic ads. Homeowners want solutions, not slogans. Your ad copy should reflect the problems your audience is facing and the outcomes they want. Here’s how to optimize your copy: Use location-based headlines like “Reliable Roof Repair in Boise” Call out service types such as “Emergency Roof Leak Fixes” or “Metal Roof Installation” Include a strong call to action: “Get Your Free Inspection Today” Customized messaging builds relevance and trust, making users more likely to click and remember your brand, even if they’re not ready to book today. Location Targeting = Smart Spend Roofing services are hyper-local. That’s why roofing PPC services should always include tight geographic targeting. With Google Ads, you can: Target by city, zip code, or radius around your office Adjust bids based on performance by region Exclude areas outside your service zone to avoid wasted spend This ensures you’re only paying to show your ads to people you can actually serve and who are more likely to convert into real jobs. Bonus tip: Use location extensions in your ads to display your address, phone number, and map, making it even easier for local customers to take action. Build Trust with Consistent Brand Presence Even if a user doesn’t click your ad the first time, they’ve seen your business name. Over time, this repeated exposure builds recognition, and when they’re ready to make a decision, your brand is more likely to come to mind. To boost that effect: Run branded campaigns targeting your business name Use retargeting ads to follow up with previous site visitors Highlight reviews, certifications, or awards in your ad copy and landing pages People do business with names they recognize. Google Ads gives you the tools to become that name. Track What’s Working—Then Double Down Google Ads isn’t just about visibility. It’s also a powerful analytics tool. You can monitor: Which keywords are driving clicks and conversions Which areas respond best to your ads How much it costs to generate a lead Use that data to refine your strategy, focus your spend, and make more informed decisions across all your marketing channels. Get Noticed, Get Leads, Get Results Brand awareness doesn't happen by accident; it’s built through consistent, visible, and relevant messaging. With the right Google Ads roofing campaign, your business can be front and center when local homeowners need you most. Whether you're just getting started or want to improve your existing roofing PPC services, we're here to help. Schedule a call with Bear Fox Marketing and let’s get your roofing business the attention it deserves. FAQs How can Google Ads help my roofing company? Google Ads helps your roofing company appear at the top of search results, increasing brand visibility and driving leads from local homeowners. Is Google Ads better than SEO for roofers? Google Ads delivers instant visibility and faster results, while SEO is a long-term play. Together, they provide full-funnel visibility and lead generation. How much should I budget for roofing Google Ads? Budgets vary, but many roofing companies start around $1,000–$3,000/month. What matters most is how effectively you target and optimize your spend. Do Google Ads help with brand awareness even if users don’t click? Yes. Seeing your brand repeatedly in search results builds familiarity and trust, even if users don’t click right away. That recognition can lead to future conversions. --- ### How to Boost Engagement on Social Media with User-Generated Content > User-generated content social media strategies help build trust and authenticity. Boost social media engagement by encouraging content from your followers. - Published: 2025-10-15 - Modified: 2025-10-15 - URL: https://bearfoxmarketing.com/blog/maximizing-user-generated-content-for-social-media/ - Categories: Social Media - Tags: boost social media engagement, user-generated content social media If your brand feels like it’s doing all the talking on social media, it might be time to hand the mic to your audience. User-generated content social media strategies have quickly become one of the most effective ways to foster trust, build loyalty, and, most importantly, boost social media engagement. In a time when people are flooded with ads and polished content, UGC (user-generated content) stands out for one big reason: it feels real. When a customer posts a photo, leaves a review, or tags your product in action, they’re doing more than creating content—they’re endorsing your brand in a way that’s far more powerful than anything you could write yourself. So how do you get more of it? Let’s break down how to encourage UGC and use it to fuel both organic and paid campaigns. Why User-Generated Content Works At its core, UGC taps into a simple psychological principle: people trust other people more than they trust brands. According to Nielsen, over 90% of consumers trust peer recommendations more than traditional advertising. Here’s why UGC matters: It builds authenticity and credibility It showcases real-life product use or customer satisfaction It increases community engagement and brand loyalty It provides free, high-impact content you can repurpose That combination makes it one of the most cost-effective strategies to boost social media engagement and improve conversion rates. Start with the Ask: Encourage Customers to Share Your followers won’t share content unless you make it clear that you want them to. That starts with the ask, and it should be everywhere. Tactics to encourage UGC: Add social CTAs to packaging or receipts (“Tag us with #MyBrandStory”) Include reminders in post-purchase emails to leave a review or share a photo Mention UGC opportunities in bios, captions, and Stories The easier and more visible the ask, the more likely your followers are to follow through. Pro tip: Make sure your brand has a clear, branded hashtag for easy UGC tracking (e. g. , #StyledByYou). Highlight Testimonials and Reviews Customer testimonials aren’t just for websites. They belong front and center on your social media feeds. Try: Graphic quote posts that highlight short customer reviews Video testimonials or unboxings reposted with permission Story Highlights that collect your best feedback for new visitors When you showcase your current customers, you create a ripple effect; future buyers see proof, and happy customers feel recognized and appreciated. Run UGC Contests and Giveaways Want to spark a surge in content creation? Run a giveaway that rewards followers for sharing. Here’s what works: Ask users to post a photo or video using your product Require a tag and a branded hashtag to track entries Offer a prize that aligns with your product or brand values Not only will you generate a wave of fresh content, but you’ll also dramatically increase reach as followers tag friends and share their submissions. Just remember: always get explicit permission before reposting UGC to your branded channels. Repurpose UGC in Paid and Organic Campaigns Once you’ve collected UGC, don’t let it sit in your tagged folder. Repurpose it into: Instagram and Facebook ads to add authenticity Email marketing visuals to increase open and click-through rates Landing page content to improve conversion and trust Organic UGC builds engagement, while paid UGC builds credibility at scale. Together, they help you reach new audiences with a message that feels genuine, not promotional. Build a Brand Your Community Wants to Share At the end of the day, people share content that reflects how they see themselves. So the best way to get more UGC? Build a brand worth talking about. That means: Having a clear, consistent voice across your content Creating moments your customers want to be part of Responding, resharing, and engaging with your community regularly The more your audience feels like they’re part of the story, the more they’ll want to tell it. UGC Is the Social Proof You Can’t Fake User-generated content social media strategies are no longer optional—they’re essential. UGC turns customers into advocates, boosts visibility, and builds the kind of trust you simply can’t buy. If you want to unlock more engagement, more reach, and more conversions from your social channels, it’s time to start putting your audience in the spotlight. Schedule a call with Bear Fox Marketing and we’ll help you build a strategy that leverages UGC for both organic growth and paid success. FAQs What is user-generated content on social media? User-generated content includes any photos, videos, reviews, or posts created by real customers or followers that feature or mention your brand. How can UGC boost social media engagement? UGC increases authenticity, builds community trust, and encourages more likes, shares, and comments from your audience. Is UGC useful for paid social campaigns? Yes. UGC is often more effective than branded content in paid ads because it feels more natural and relatable to potential customers. What’s the best way to get more UGC from followers? Ask clearly and often. Use branded hashtags, run contests, and regularly share customer content to encourage others to contribute. Can I use UGC without asking for permission? It’s always best to ask. Reach out to the original creator and get written or tagged permission before using their content in marketing. --- ### Building Trust with SEO-Driven Content for Cybersecurity Companies > Cybersecurity content SEO improves visibility and builds thought leadership. IT trust building relies on educational content that empowers decision-makers. - Published: 2025-10-15 - Modified: 2025-10-15 - URL: https://bearfoxmarketing.com/blog/crafting-cybersecurity-content-for-seo/ - Categories: SEO - Tags: cybersecurity content SEO, IT trust building The importance of trust in cybersecurity cannot be overstated. When your clients are relying on you to safeguard their data, networks, and digital infrastructure, they need to feel confident in your expertise long before signing a contract. That’s where SEO-driven content becomes a powerful tool. Creating consistent, high-quality cybersecurity content SEO not only improves your visibility in search engines but also establishes your firm as a credible authority. Educational content that addresses common security concerns and offers practical insights allows you to meet potential clients where they are, building trust with every click, read, and interaction. Here’s how cybersecurity companies can use strategic content marketing to educate, inform, and win the confidence of prospective clients. Why Educational Content Builds IT Trust Cybersecurity is complex, and for many business leaders, it can feel overwhelming. The technical jargon, constant threat evolution, and high stakes often create confusion, and confusion leads to hesitation. By publishing educational, easy-to-understand content that breaks down cybersecurity challenges and explains real-world solutions, you’re doing more than sharing information. You’re showing that you understand your clients’ concerns and know how to solve them. This kind of IT trust building starts before the first call and grows with every helpful article or blog you post. When done right, educational content: Helps clients understand their risks Offers clear, actionable advice Demonstrates your company’s knowledge and transparency Encourages decision-makers to engage with your brand Trust forms over time, and content gives you the ongoing opportunity to earn it. Improve Visibility with Cybersecurity Content SEO Educational content doesn’t just nurture trust; it also plays a key role in improving search engine rankings. With cybersecurity content SEO, your blog posts, whitepapers, and resource pages become discoverable by potential clients actively searching for answers. Key steps to enhance SEO include: Targeting long-tail keywords: Focus on specific phrases like “how to prevent ransomware attacks” or “cybersecurity tips for small businesses. ” Writing content around search intent: Understand whether users are looking for information, solutions, or services and tailor your messaging accordingly. Optimizing meta descriptions, headers, and URLs: Clear, keyword-rich structure helps search engines understand and rank your content. Internal linking: Link to related articles, services, or case studies to guide users deeper into your site. An effective cybersecurity SEO strategy turns your website into a lead-generating, trust-building machine. Content Topics That Inspire Confidence If your goal is to build trust and educate your audience, your content should answer the questions they’re already asking. Focus on content that simplifies security challenges and highlights your expertise. Here are a few impactful topic areas: Common cybersecurity threats: Explain phishing, ransomware, and insider threats in plain language. Best practices for protection: Offer clear steps for securing endpoints, managing passwords, or implementing zero-trust frameworks. Industry-specific concerns: Tailor content to niches like healthcare, finance, or education, showing that you understand their unique risks. Regulatory compliance: Help businesses understand requirements like HIPAA, GDPR, or SOC 2, and how to meet them. Incident response and prevention: Provide insights on what to do during a breach and how to avoid one in the first place. Content like this positions your company as a trusted advisor, an essential element in any cybersecurity sales cycle. Leverage Case Studies and Thought Leadership Beyond how-to content, real-world success stories are a powerful way to build trust. Share anonymized case studies that show how you’ve helped other businesses overcome security challenges. Include metrics when possible, and always highlight the client’s results. In addition, publish thought leadership content that demonstrates your awareness of industry trends, innovations, and evolving threats. When prospects see that your team is on the cutting edge, they’ll be more inclined to trust you with their own security concerns. Build Authority. Gain Trust. Convert Clients. In cybersecurity, your ability to educate is one of your most valuable assets. By consistently publishing SEO-driven, educational content, you position your company as both a thought leader and a trusted partner. Whether your audience is looking for preventative measures or recovering from a breach, they want to know they’re in capable hands. Strategic content gives them the reassurance they need to take the next step. Schedule a call with Bear Fox Marketing to develop a cybersecurity content strategy that builds visibility, authority, and trust exactly where your prospects are searching. FAQs What is cybersecurity content SEO? Cybersecurity content SEO is the practice of optimizing educational and technical content so it ranks in search engines and attracts qualified leads interested in security solutions. Why is educational content important for cybersecurity firms? It builds trust by simplifying complex topics, answering common questions, and showcasing your expertise in solving cybersecurity challenges. What topics should a cybersecurity company cover in content? Start with threat overviews, best practices, compliance guides, and industry-specific advice tailored to your target audience’s needs. How does content help with IT trust building? Content demonstrates transparency, thought leadership, and a client-first approach, all essential for building trust in high-stakes industries like cybersecurity. How often should cybersecurity firms publish content? At least once or twice a month to maintain visibility and engagement, but consistency is more important than frequency. --- ### The Benefits of Social Media Advertising for Brand Growth > Social media brand growth starts with visibility and trust. Paid social media ads help you target the right people and drive meaningful engagement. - Published: 2025-05-30 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/the-benefits-of-social-media-advertising-for-brand-growth/ - Categories: Social Media - Tags: paid social media ads, social media brand growth Growing a brand today means meeting your audience on social media where they spend the most time. With billions of users across platforms like Facebook, Instagram, TikTok, Reddit, and LinkedIn, your business has the potential to reach new customers daily. But organic reach only goes so far. If you're serious about social media brand growth, paid advertising should be a key part of your strategy. Let’s dive into the core benefits of paid social media ads and why they’re essential for businesses aiming to scale. Reach New Audiences, On Your Terms One of the biggest benefits of social media advertising is the ability to reach highly specific audiences based on demographics, behaviors, interests, and even purchase intent. Instead of shouting into the void, you're speaking directly to: Potential customers who’ve never heard of you Users who visited your website but didn’t convert People actively searching for products or services like yours This level of precision targeting helps you stretch your budget and maximize every dollar spent. Build Brand Awareness at Scale Before someone becomes a customer, they need to know you exist. Social media ads are an incredibly effective way to increase visibility, tell your story, and plant the seed for future conversions. Awareness-focused ad strategies include: Video ads showcasing your product or mission Carousel ads highlighting multiple features or services Story ads designed for quick, immersive brand introductions As people see your content consistently in their feeds, your brand becomes familiar, and familiarity builds trust. Drive Real Conversions with Targeted Content Social media ads don’t just help people discover your brand, but they move them down the funnel. Whether they download a free guide, book a demo, or make a purchase, paid social media ads allow you to match the message to the moment. Effective conversion strategies include: Lead ads that capture user info without leaving the platform Dynamic product ads that retarget users with products they’ve viewed Limited-time offers or promotions to drive urgency With the right creative and call-to-action, social media can become one of your most profitable ad channels. Retargeting = Smart Spend Not every visitor converts on the first click, and that’s where retargeting shines. Using pixel-based tracking, you can re-engage users who’ve interacted with your site, cart, or content. Retargeting helps you: Stay top-of-mind Reduce cart abandonment Nurture leads who need more time to decide It’s one of the most cost-efficient ways to turn interest into action. >Schedule a call with Bear Fox Marketing to see how we can help you build campaigns that turn scrolls into sales. FAQs What is social media brand growth? Social media brand growth is the process of increasing brand awareness, visibility, and customer trust using platforms like Facebook, Instagram, and LinkedIn. How do paid social media ads help my business? Paid social media ads allow you to target specific audiences, increase brand exposure, and drive actions like purchases or lead submissions. Which platforms are best for paid social media ads? It depends on your audience. Facebook and Instagram are great for B2C, LinkedIn for B2B, and TikTok for engaging younger demographics with creative content. How much should I spend on paid social media ads? Budgets vary, but even small businesses can start testing with $500–$1,000/month. What matters most is how effectively that spend is targeted. Can social media ads generate direct sales? Yes. With the right targeting, creative, and landing pages, social media ads can drive both immediate sales and long-term customer growth. --- ### Why Social Media Marketing is Essential for the E-commerce Industry > eCommerce social media marketing drives traffic and builds trust. Product marketing social strategies help convert casual browsers into buyers. - Published: 2025-05-27 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/why-social-media-marketing-is-essential-for-the-ecommerce-industry/ - Categories: Social Media Marketing - Tags: eCommerce social media marketing, product marketing social Online shoppers make decisions quickly, and trust plays a major role. If your eCommerce brand isn’t using social media marketing, you’re missing a key opportunity to drive traffic, build credibility, and increase sales. eCommerce social media marketing isn’t just about likes and followers. It's about building brand credibility, showcasing products in action, and turning passive scrollers into loyal buyers. Let’s break down the strategies that make the biggest impact. Product Spotlights That Actually Sell You’ve got great products. Now show them off in ways that catch attention and convert. Here’s how: Short-form video (Reels, TikToks): Show the product in use, highlight features, or tell a quick story. Carousel posts: Great for comparing products or walking through features step-by-step. Behind-the-scenes content: Give your audience a peek at what makes your product special, such as packaging, craftsmanship, or real-world applications. When done well, these product-focused posts double as product marketing social campaigns. They inform and sell at the same time. Pro tip: Always pair these posts with a clear CTA like “Shop Now,” “Learn More,” or “See It In Action. ” Customer Reviews = Instant Credibility Think of reviews as modern-day word of mouth. Shoppers trust other shoppers more than they trust brands. So highlight your happy customers. Here’s how to build trust: Repost user-generated content (UGC): If someone tags your product in a post or story, reshare it (with permission). Create testimonial graphics or videos: Short quotes or 15-second video reviews go a long way. Run “review & win” campaigns: Encourage reviews in exchange for a chance to win store credit or a featured spotlight. Make your fans your best salespeople, because when shoppers see someone like them loving your product, they’re more likely to buy. Influencer Partnerships: Authenticity at Scale Influencers aren’t just celebrities anymore; they’re micro-niche experts with dedicated followings. And they’re powerful allies in e-commerce social media marketing. When choosing influencers: Look for alignment, not just reach. A small, engaged audience that matches your ideal buyer is better than a big, unfocused one. Focus on authentic content that blends into the feed instead of screaming “ad. ” Track performance with UTM links, discount codes, and engagement metrics. Influencer content can also be repurposed for paid social, giving you scalable creative that builds both trust and conversions. Build Community, Not Just a Customer Base The e-commerce brands winning on social are connecting rather than “selling”. Here’s what that looks like: Hosting live Q&A sessions or product walkthroughs Running polls, quizzes, and giveaways Highlighting real customer stories, staff picks, or mission-driven messaging The more you engage, the more visible (and trusted) your brand becomes. And when people trust your brand, they're more likely to buy and come back for more. Data-Backed Social Strategy = Sales You can’t improve what you don’t track. Use built-in platform insights, plus tools like GA4, to measure: Engagement (likes, comments, saves) Click-through rates Conversion rates from social campaigns Dial into what content drives actual sales, not just vanity metrics. Make Social a Core Part of Your Marketing Mix Using social media for e-commerce isn't just an optional channel, it's foundational. From product marketing social campaigns to authentic influencer partnerships, the right strategy builds trust and drives action. Ready to build a social strategy that turns traffic into transactions? Schedule a call with Bear Fox Marketing and let’s take your e-commerce business to the next level. FAQs Why is social media marketing important for e-commerce businesses? Social media helps build brand trust, showcase products, and directly connect with potential buyers. It shortens the path from discovery to purchase. Which platforms are best for e-commerce social media marketing? Instagram, Facebook, TikTok, and Pinterest are top performers. Each platform offers unique formats for showcasing products and driving conversions. How often should I post on social media for my e-commerce brand? A consistent schedule (3–5 times a week) works best. Focus on quality, variety, and relevance over quantity alone. What’s the ROI of influencer partnerships in eCommerce? Done right, influencers drive traffic, sales, and brand credibility. ROI varies by product, audience, and campaign structure, but it's often higher than traditional ads. Do I need a separate strategy for product marketing social content? Yes. Product-focused content should be intentional, engaging, and tied to a clear CTA. It's not just about showing the product but selling it. --- ### How Content Marketing Enhances Brand Loyalty in SaaS > SaaS brand loyalty is built through consistent, valuable content. Content marketing SaaS strategies help foster trust, education, and customer retention. - Published: 2025-05-23 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/how-content-marketing-enhances-brand-loyalty-in-saas/ - Categories: SEO - Tags: content marketing SaaS, SaaS brand loyalty Let’s face it, SaaS is crowded. New platforms pop up every five minutes, and standing out takes more than a smooth onboarding or the occasional product update. Loyal customers don’t just want features. They want trust. And trust isn’t built overnight. It’s built through consistent, valuable interactions. That’s where content marketing shines, helping you earn loyalty by delivering value long before and long after the sale. Trust Is Earned—Content Helps You Do That SaaS buyers are savvy. They're not just looking for features, but that your brand understands their pain points and is committed to solving them. One of the most effective ways to demonstrate this is through educational, solution-focused content. When your blog posts, help docs, newsletters, and how-to videos continually deliver real value, users begin to see you as more than just a vendor; they see you as a trusted partner. This trust builds the foundation for brand loyalty, especially in SaaS, where recurring revenue depends on ongoing customer satisfaction. Consistency Builds Recognition and Reliability When customers regularly engage with your content, whether it’s weekly blog posts, monthly product updates, or quarterly thought leadership, they begin to associate your brand with reliability. It’s not about pushing sales every time; it’s about showing up consistently with helpful insights that meet them where they are. The beauty of content marketing SaaS strategies is that they don’t just inform—they remind customers of your brand’s presence and purpose. By keeping your communication regular and relevant, you become a part of your user’s workflow, making churn less likely. Educational Content Drives Product Adoption Great content isn’t just about big-picture thought leadership. Some of the most powerful SaaS content marketing happens at the micro level: Walkthroughs Feature updates Use-case examples Troubleshooting tips When customers feel empowered to use your platform effectively, they stick around. Content that demystifies your software, answers questions before they’re asked, and helps users get better results directly supports customer retention and builds loyalty along the way. Industry Insights Position You as a Thought Leader It's crucial to stay ahead of trends in SaaS. Your audience looks to you not just for product support, but for guidance on what’s coming next in their industry. This is your chance to build credibility through original insights, expert commentary, and curated content that informs and inspires. When you create high-value content that explores current trends, future forecasts, or alt="Comparison of content being a two-way street in marketing strategies for enhancing SaaS brand loyalty. " /> Content as a Two-Way Street Content also opens the door for engagement. Whether it’s comments on a blog, responses to a newsletter, or reactions on social media, content gives your audience a chance to interact with your brand. These micro-engagements might seem small, but they add up to something powerful: a feeling of connection. And customers who feel connected are far more likely to stay loyal—even when your competitors are courting them. Turn Loyalty Into Growth In SaaS, loyalty isn’t just about retention—it fuels referrals, upsells, and long-term growth. A loyal user is your biggest advocate, your best feedback source, and your secret salesforce. And it all starts with smart, strategic content that adds value at every stage of the customer journey. Schedule a call with Bear Fox Marketing today and let’s build a content strategy that turns your SaaS users into lifelong fans. FAQs How does content marketing build SaaS brand loyalty? By consistently delivering helpful, educational, and relevant content, SaaS companies earn trust and keep customers engaged beyond the sale. What types of content are most effective in SaaS marketing? Educational articles, product walkthroughs, industry insights, and customer success stories are powerful tools for building trust and encouraging long-term use. How often should SaaS companies publish content? Consistency is key. Whether it’s weekly, biweekly, or monthly, your content should be delivered regularly to stay top-of-mind and relevant. Why is educational content important in SaaS? It helps users understand and fully utilize your platform, increasing satisfaction and reducing churn. Can content really improve customer retention in SaaS? Yes! Engaged customers who feel supported and informed are much more likely to stick with your product long-term. --- ### Using Content Marketing to Establish Your Environmental Services Brand > Environmental services content educates communities and builds trust. Local expertise branding positions your business as the go-to source in your area. - Published: 2025-05-20 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/using-content-marketing-to-establish-your-environmental-services-brand/ - Categories: SEO - Tags: environmental services content If you're in the environmental services industry, you're already doing important work. But are you doing enough to make your community aware of that work? That’s where content marketing comes in. Informative, relevant content helps your brand move beyond service provider status to become a trusted local authority. By sharing expert knowledge on topics like recycling best practices, sustainability initiatives, and environmental safety, you’re not just marketing, you’re building local expertise branding that sets your company apart. Why Content Matters in Environmental Services Most people don't think about waste management, recycling, or environmental safety unless there's a problem. Content marketing gives you a way to change that. By creating educational blog posts, videos, and guides, your company can proactively answer common questions, correct misconceptions, and promote responsible practices. When you become a go-to source of clear, accurate information, you also become the first business that comes to mind when someone needs environmental help. That’s the power of environmental services content: it connects your expertise to your audience’s everyday life in a way that builds trust and visibility. Positioning Yourself as a Local Expert Local markets want local experts. Sure, national organizations might have massive budgets, but they lack the neighborhood-specific knowledge and accessibility that your business can provide. Use content to highlight your understanding of local laws, waste disposal regulations, and eco-friendly initiatives in your area. Some ideas: Recycling guides tailored to your city or county Updates on community clean-up events Safety checklists for handling household hazardous waste Seasonal tips for yard waste, e-waste, or storm debris When your content reflects the community’s unique needs, it sends a strong message: “We understand this area, and we care about it. ” The Topics That Matter Most Creating strong content starts with knowing what your audience cares about. In the environmental services space, these are often the highest-impact topics: Recycling Education Many people want to recycle but aren’t sure what’s acceptable. Create simple, visual guides that explain what goes where and bust common recycling myths. Sustainability Practices Help businesses and homeowners take small steps toward greener living. Topics like composting, reducing single-use plastics, and choosing energy-efficient products are great places to start. Safety and Compliance Whether it’s handling chemicals, disposing of construction materials, or preparing for hazardous waste drop-off days, safety-focused content builds credibility and protects your audience. When your content makes life easier, safer, and greener for your readers, you become more than a service and a trusted partner in environmental responsibility. The Long-Term Impact of Valuable Content Every blog post, video, or social update you publish builds your digital footprint. Over time, that content not only helps with SEO and search visibility but also reinforces your brand’s authority in the eyes of your audience. It’s not just about attracting new business (though that’s a major perk). It’s about reinforcing your value to current clients, encouraging referrals, and becoming a respected voice in your industry. Build Authority, Trust, and Community Impact Establishing yourself as a local environmental expert isn’t something that happens overnight, but consistent content marketing helps you get there faster. When your brand provides answers, insight, and support through well-crafted content, your community takes notice. Schedule a call with Bear Fox Marketing to develop a content strategy that strengthens your environmental brand and positions you as a trusted local leader. FAQs What is environmental services content? It refers to informative material, like blogs, videos, or guides, about topics such as recycling, sustainability, and safety that help educate your audience. How does content marketing support local expertise branding? By creating content specific to your community’s needs and regulations, you show that you understand and care about the local environment and residents. Which topics should an environmental service brand focus on? Recycling education, eco-friendly practices, community events, and safety protocols are excellent starting points. Can content marketing help with SEO for environmental companies? Absolutely. Regular, optimized content improves search rankings and increases your visibility to potential customers in your area. How often should I publish environmental services content? Aim for at least one high-quality piece of content per month to maintain visibility, stay relevant, and build momentum over time. --- ### Crafting an Effective Content Marketing Strategy > A strong content marketing strategy helps attract and convert your audience. This content strategy guide shows how to plan, execute, and measure success. - Published: 2025-05-16 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/crafting-an-effective-content-marketing-strategy/ - Categories: SEO - Tags: content marketing strategy, content strategy guide When the internet is flooded with content, standing out takes more than good writing; it takes intention, planning, and strategy. That’s where a solid content marketing strategy comes in. Whether you're a startup or an established brand, creating consistent, high-value content helps build trust, generate leads, and keep your audience coming back for more. Here’s your go-to content strategy guide to help you craft a plan that doesn’t just sit pretty on a spreadsheet but actually delivers results. 1. Define Clear and Measurable Goals Every successful strategy starts with a goal. Without one, you're just tossing content into the void and hoping it lands somewhere useful. Ask yourself: What do you want your content to achieve? Are you aiming for more traffic, better lead generation, increased engagement, or all of the above? Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to keep your objectives focused. For example: “Increase organic blog traffic by 25% in the next quarter” is a better goal than “Get more views. ” Your goals should align with your broader business objectives and marketing funnel. 2. Know Your Audience You can’t create meaningful content if you don’t know who you’re talking to. Take time to understand your audience: Pain points Interests Buying behaviors Preferred content formats Build customer personas and use them to guide the tone, format, and topics of your content. This will ensure your message resonates with the right people at the right stage of the buyer’s journey. We highly recommend using HubSpot’s free Buyer Persona Template Generator to define exactly who your target audience is. It’s a powerful resource that will help you create focused, effective content tailored to the needs and motivations of your ideal customers. 3. Build a Content Calendar That Works A content calendar is your roadmap. It helps you stay organized, maintain consistency, and avoid last-minute content scrambles (we’ve all been there). Here’s what to include in your calendar: Publishing dates Content types (blog posts, videos, social posts, etc. ) Channels (website, email, LinkedIn, etc. ) Owners and deadlines Consistency builds trust. Whether you publish once a week or twice a month, stick to it and make your cadence realistic. 4. Prioritize Quality Over Quantity Google’s algorithms and more importantly, your audience value content that solves problems and provides real value. High-quality, in-depth content outperforms thin, keyword-stuffed copy every time. Each piece of content should: Address a specific topic or question Use keywords naturally Include clear next steps or calls to action Be optimized for readability (headers, bullet points, short paragraphs) Remember: helpful beats viral. Every. Single. Time. 5. Measure and Optimize Performance You can’t improve what you don’t track. Use metrics to see what’s working and where you need to pivot. Here are a few key performance indicators (KPIs) to watch: Website traffic Bounce rate Time on page Conversion rates Social shares and engagement Keyword rankings Use tools like Google Analytics, Search Console, and social media insights to monitor your progress. Then refine your strategy based on what the data tells you. Ready to Turn Strategy into Results? Creating a strong content marketing strategy isn’t about guesswork—it’s about aligning your content with your goals, your audience, and the metrics that matter. With a well-planned strategy, you’re not just pushing content, you’re building relationships, driving conversions, and growing your brand. Schedule a call with Bear Fox Marketing to craft a content strategy that actually delivers ROI and gets your business in front of the right audience. FAQs What is a content marketing strategy? A content marketing strategy is a plan that outlines how you’ll use content to attract, engage, and convert your target audience. Why is a content calendar important? A content calendar helps you plan and organize content ahead of time, ensuring consistency and alignment with your marketing goals. How do I know if my content strategy is working? Track performance using analytics tools. Key metrics include traffic, engagement, conversions, and SEO rankings. What types of content should I include in my strategy? Your strategy can include blog posts, videos, infographics, emails, social media content, and more—whatever best suits your audience and goals. How often should I update my content strategy? Regularly. Review your strategy quarterly or after major marketing shifts to ensure it remains effective and aligned with business objectives. --- ### Using PPC Advertising to Generate Leads > PPC lead generation strategies help you attract high-quality leads. Learn how to write lead-generating ads that drive real business results. - Published: 2025-05-13 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/using-ppc-advertising-to-generate-leads/ - Categories: Google Ads / PPC - Tags: lead-generating ads, PPC lead generation When done right, PPC isn’t just about clicks, it’s a lead-generation machine. Whatever your business model is, PPC lead generation gives you a scalable way to reach high-intent prospects at the right time. But let’s be clear: not every ad drives quality leads. If your strategy is just “set a budget and pick some keywords,” you’re leaving money on the table. Let’s walk through how to build lead-generating ads that actually move the needle. Why PPC Works for Lead Generation At its core, PPC puts your offer in front of people who are actively searching for what you provide. That’s what makes it powerful for lead generation. Instead of casting a wide net, you’re fishing in a stocked pond. With the right targeting, you can: Attract users already in the consideration or decision stage Get instant traffic while SEO efforts ramp up Control how, when, and where your brand appears That said, the leads won’t magically roll in without strategy. Crafting Lead-Generating Ads That Convert 1. Know Your Audience, Then Target Like a Pro Effective PPC lead generation starts with audience intent. Use keyword targeting to match where someone is in the funnel. For example: High-intent keywords: “best CRM software for small business” Problem-aware keywords: “how to manage customer data better” Then layer in demographics, location, and device targeting to narrow the field. The more specific your targeting, the better the lead quality. 2. Write Ads That Focus on Value Good ads tell people what your product or service does. Great ads tell them why it matters to them. Include: Benefit-driven headlines (“Save Time on Tax Prep with Our Software”) Clear value props (“Free 30-Day Trial,” “24/7 Customer Support”) A strong CTV (Call to Value)—not just “Submit,” but “Get Your Custom Plan” The goal? Make it crystal clear what the user will get and why it’s worth clicking. 3. Build Dedicated Landing Pages You can’t run lead-generating ads and send people to your homepage. It’s not optimized for conversion. Instead, create landing pages with: One goal and one CTA Relevant content that aligns with your ad copy Easy-to-complete forms (and don’t ask for more than you need) Bonus: Use tools like Unbounce, or your CRM’s built-in page builder for easy A/B testing and faster iteration. 4. Manage Budget with Intent Spending more doesn’t mean getting more leads—it just means burning budget if your targeting is off. To get the most from your spend: Set daily caps and bid limits Use conversion tracking to monitor ROI Adjust based on performance (e. g. , device, location, time of day) Lean into what’s working and pause what’s not. Optimization is an ongoing process. 5. Track, Test, Repeat If you're not testing your campaigns, you're not improving them. Use A/B testing for: Ad copy Landing page layout CTA buttons Keyword match types Then use tools like Google Ads, Google Analytics 4, and Meta Event Manager to track: Cost per lead (CPL) Conversion rate Lead quality and lifecycle stage High volume doesn’t matter if the leads are garbage. Focus on qualified leads. Turn Clicks Into Customers PPC isn’t just about visibility—it’s about action. And with the right strategy, it can consistently generate the kind of leads your sales team wants more of. Ready to stop wasting ad spend and start capturing better leads? Schedule a call with Bear Fox Marketing and let’s build a campaign that works smarter, not just harder. FAQs What is PPC lead generation? PPC lead generation is the process of using pay-per-click advertising (like Google Ads) to attract users and convert them into leads through targeted campaigns. How can I tell if my PPC campaign is generating quality leads? Track conversion rates, lead quality, and how many of those leads turn into actual customers. Integrating PPC data with your CRM can help measure success. What types of keywords are best for lead-generating ads? High-intent, long-tail keywords work best. These include specific product or service searches like “emergency plumbing service near me” or “free marketing audit. ” Should I use landing pages for PPC lead generation? Yes. Dedicated landing pages help focus the visitor’s attention and significantly improve your chances of conversion. How much should I budget for PPC if I want to generate leads? Budgets vary by industry and competition, but it’s more important to optimize spend than start big. Begin with a test budget, monitor results, and scale from there. --- ### How to Create High-Converting Landing Pages for Google Ads > Learn how to create high-converting landing pages that drive results. Discover what makes a strong Google Ads landing page and how to improve it. - Published: 2025-05-08 - Modified: 2025-05-08 - URL: https://bearfoxmarketing.com/blog/how-to-create-high-converting-landing-pages-for-google-ads/ - Categories: Google Ads / PPC - Tags: Google Ads landing page, high-converting landing pages If you’re running Google Ads and sending traffic to a generic homepage, you’re leaving conversions on the table. A dedicated, high-converting landing page is key to success. It's what turns a click into a lead, a sign-up, or a sale. Let’s break down what makes a landing page work and how you can optimize yours for better results. Key Elements of a High-Converting Landing Page 1. A Single, Clear Call to Action Every great landing page has one job. That job is defined by your call to action (CTA)—or better yet, your call to value (CTV). A CTA tells people what to do. A CTV tells them why it matters. Instead of “Submit” or “Click Here,” use language that highlights the value behind the click. Think: “Book a Demo” → “See How It Works in 15 Minutes” “Download the Guide” → “Get Your Free 10-Step Optimization Checklist” Make your CTA: Visibly placed above the fold Repeated throughout the page (without overdoing it) Framed in benefit-driven language that emphasizes the value of the action Avoid distractions. No menus. No multiple offers. Just one clear CTV that aligns perfectly with the promise you made in the ad. When users know what they’re getting and why it’s worth it, they’re far more likely to convert. 2. Relevant, Focused Content Your content needs to align with your ad copy, both in message and in tone. A disconnect between the ad and the landing page is one of the top reasons for high bounce rates and low conversion. Here’s what that means in practice: Headline matches ad copy: If your ad says “Affordable Social Media Management,” your landing page headline should echo that. Benefits over features: People want to know what’s in it for them. List features, but lead with outcomes. Trust signals: Add testimonials, badges, or stats that validate your expertise. 3. Mobile-Friendly Design Google Ads traffic is overwhelmingly mobile, especially in B2C and local service industries. If your landing page isn’t built for mobile, it’s built to fail. Mobile best practices include: Fast load times (under 3 seconds) Tap-friendly buttons Clear, readable text with no pinch-and-zoom Not sure if your landing page passes the mobile test? Open it on your phone right now. If it takes more than five seconds to find the CTA, you’ve got work to do. Test, Optimize, Repeat Landing page optimization isn’t a one-and-done task—it’s a cycle. Here’s how to make it work: A/B Testing Basics: Test one element at a time. CTA text, headline, hero image, etc. Give it enough time/data to produce statistically significant results. Use tools like Google Ads, VWO, or Unbounce to set up experiments. What to Test: CTA button color and text Headline variations Form length (sometimes fewer fields = more leads) Different offers (e. g. , free consultation vs. downloadable guide) Key Metrics to Watch: Conversion rate: Are users taking the desired action? Bounce rate: Are they leaving immediately? Time on page: Are they engaging with the content? Use heatmaps and session recordings (Hotjar or Microsoft Clarity) to identify where people drop off or get stuck. Your Landing Page Should Match Your Campaign Strategy Remember: the goal of a landing page is not to educate your audience on everything you do. It’s to convert based on the promise of your ad. Your Google Ads landing page should be laser-focused on a single offer, a single CTA, and a single conversion path. Keep it tight. Keep it targeted. Need help building or optimizing landing pages that convert? Schedule a call with Bear Fox Marketing; we’ll help you turn traffic into results. FAQs What’s the difference between a landing page and a website page? A landing page is designed for a specific campaign or offer, often with no navigation, one CTA, and minimal distractions. Website pages serve broader informational or navigational purposes. How many landing pages should I have for my Google Ads campaigns? As many as needed to match your different ad groups and offers. Ideally, each major campaign or keyword group should have its own landing page. Do landing pages affect Google Ads Quality Score? Yes. Relevant, fast-loading, mobile-optimized landing pages with strong UX can improve your Quality Score, which reduces your CPC. How long should my landing page be? It depends on your offer. Simpler offers (like a discount code) need short pages. High-ticket items or services may require longer pages with more trust-building content. Can I use my homepage as a landing page? You can—but you probably shouldn’t. Homepages are built for exploration, not conversions. A focused landing page will almost always outperform it in a PPC campaign. --- ### How Google Ads Can Drive Conversions for Fencing Contractors > Fencing contractor PPC helps you reach local customers actively searching. Fencing Google Ads campaigns convert clicks into qualified leads. - Published: 2025-05-01 - Modified: 2025-06-18 - URL: https://bearfoxmarketing.com/blog/how-google-ads-can-drive-conversions-for-fencing-contractors/ - Categories: Google Ads / PPC - Tags: fencing contractor PPC, fencing Google Ads Running a fencing business means staying ahead of the competition, starting with showing up when customers are searching for your services. Whether it’s a homeowner looking for a privacy fence or a business owner needing perimeter security, fencing Google Ads can put you at the top of their list. Let’s break down how fencing contractor PPC campaigns can generate qualified leads and drive conversions with the right ad copy, visuals, and keyword strategy. Use Local-Focused, Benefit-Driven Ad Copy When it comes to ad copy, generic won’t cut it. Your messaging should speak directly to local homeowners and businesses who need fencing services now. Here’s what works: Local references: Mention service areas, cities, or neighborhoods to instantly signal relevance (e. g. , “Top-Rated Fencing in Boise”). Benefit-first messaging: Lead with the result, not the process. Try “Secure Your Property in 48 Hours” or “Boost Curb Appeal With a New Fence. ” Strong CTAs: Every ad should include a clear next step—“Get a Free Estimate,” “Call Now,” or “Book Your On-Site Quote. ” Bonus tip: Use ad extensions like call buttons, location info, and site links to give users more ways to take action right from the search results. Image Ads Show What Words Can’t If you’re only running search ads, you’re missing out on the visual power of the Google Display Network. Fencing is a highly visual industry, and people want to see the product before they call. Why image ads work: Visual proof builds trust: Show before-and-after shots, clean installations, or premium materials. Brand recognition: Image ads help keep your name top-of-mind even before someone is ready to buy. Retargeting potential: You can re-engage visitors who didn’t convert the first time with tailored image ads that remind them what they’re missing. Just make sure your images are high-quality, mobile-optimized, and paired with a strong headline and CTA. --- ### Social Media Tactics That Boost Engagement > Discover powerful strategies for increasing social media engagement, from interactive content to targeted ads. Drive conversations and grow your audience. - Published: 2025-04-30 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/best-social-media-engagement-tactics/ - Categories: Social Media - Tags: organic social, Social media engagement, social media trends Social media is a digital battleground where brands compete for attention. Every like, comment, and share isn't just a vanity metric—it's a signal that your content resonates, your audience is engaged, and your brand is top of mind. But with ever-changing algorithms and content overload, how do you stand out? Mastering the art of boosting social engagement requires strategy, creativity, and consistency. If you're ready to amplify your presence and foster meaningful interactions, these proven tactics will put you on the path to social media success. What Social Media Engagement Really Means At its core, social media engagement measures how people interact with your content. It goes beyond follower counts—true engagement is about active participation. Whether it’s an Instagram poll, a Twitter debate, or a LinkedIn discussion, engagement fuels visibility and builds a loyal audience. Platforms reward high engagement with increased reach. When your audience interacts with posts, algorithms push your content to more users. More engagement equals more exposure, which translates into stronger brand awareness and conversion potential. So, how do you go from passive scrolling to active interaction? It’s all about crafting content that sparks a reaction. Unleash Interactive Content to Start Conversations Engagement thrives on participation. The more opportunities you give your audience to react, the more they’ll connect with your brand. Polls and Quizzes: Platforms like Instagram Stories, LinkedIn, and Twitter make it easy to create quick polls. Ask for opinions, preferences, or industry insights—people love sharing their thoughts. Q&A Sessions: Live video Q&As or AMAs (Ask Me Anything) build direct connections with your audience, making them feel heard and valued. Contests and Giveaways: A well-crafted contest drives massive engagement. Encourage participants to tag friends, share posts, or comment answers for a chance to win. The ripple effect expands your reach organically. When content invites interaction, social media stops being a one-way street and becomes a dynamic conversation. Timing and Consistency: The Hidden Power of Scheduling Posting sporadically is the fastest way to get lost in the noise. A structured content calendar ensures steady visibility and keeps your audience engaged. Find Your Sweet Spot: Every platform has peak engagement windows. Studies suggest: Instagram: Mid-morning and evening Facebook: Lunchtime and late evening LinkedIn: Early weekdays TikTok: Evenings and weekends Consistency Over Quantity: Posting daily means nothing if the content lacks quality. Instead, aim for a sustainable schedule where every post delivers value. Leverage Scheduling Tools: Tools like Buffer, Hootsuite, and Later help maintain a steady flow of content without requiring constant manual posting. Sticking to a consistent schedule trains your audience to expect and anticipate your content, making boosting social engagement a predictable success. Why Eye-Catching Visuals and Short-Form Videos Win People scroll fast—your content needs to stop them in their tracks. High-quality visuals and engaging videos significantly increase engagement. Short-Form Video Is King: TikTok, Instagram Reels, and YouTube Shorts dominate social feeds. Quick, punchy videos capture attention and encourage users to engage. User-Generated Content (UGC) Builds Trust: Encourage customers to share their experiences. Reposting UGC not only boosts engagement but also fosters community loyalty. Infographics Deliver Value Instantly: Condensing valuable insights into a single, shareable graphic makes information digestible and more likely to spread. A well-crafted visual strategy ensures your brand isn’t just seen—it’s remembered. Authenticity, Storytelling, and Value-Driven Posts People don’t connect with brands—they connect with stories. Social media is more than a marketing channel; it's a place to build relationships through authenticity. Tell Relatable Stories: Share behind-the-scenes moments, customer success stories, or personal anecdotes. People engage more when they see the human side of a brand. Educational and Industry Insights: Position yourself as an expert by sharing valuable content—how-tos, trend analysis, or problem-solving tips. The more useful your content, the higher the engagement. Showcase Brand Personality: Don’t be afraid to add humor, personality, and unique brand voice to posts. A memorable brand is an engaging brand. By making your content meaningful and relatable, boosting social engagement becomes effortless. Engagement Is a Two-Way Street—Be Present and Responsive A common mistake brands make? Posting and ghosting. Engagement isn’t just about getting likes—it’s about building a community through active interaction. Reply to Every Comment: Even a simple acknowledgment encourages more interactions. Engage With Other Accounts: Comment on relevant industry posts, join trending conversations, and support other brands. Leverage Branded Hashtags: Create unique hashtags to encourage user participation and content sharing. Social media thrives on interaction. The more engaged you are with your audience, the more engaged they’ll be with your content. Boost Reach and Engagement With Targeted Ads Organic engagement is essential, but paid strategies can amplify your efforts. When done right, social media advertising isn’t just about getting clicks—it’s about fostering engagement. Boost High-Performing Posts: If a post is generating strong engagement organically, putting ad dollars behind it extends its reach. Retarget Engaged Users: Re-engage visitors who have interacted with previous posts, website content, or ads. A/B Test for Optimization: Experiment with different creatives, captions, and CTAs to determine what resonates best. Combining organic and paid engagement strategies maximizes visibility and ensures sustained growth. Track, Analyze, and Refine Your Strategy What works today might not work tomorrow. Social media is constantly evolving, and tracking engagement metrics is essential for adapting your strategy. Key Metrics to Watch: Monitor likes, shares, comments, and saves to gauge post performance. Use Analytics Tools: Meta Business Suite, Google Analytics, and third-party platforms like Sprout Social offer deep insights into engagement patterns. Experiment and Adjust: If a particular content type is performing well, double down. If engagement is dropping, pivot and try new formats. >Contact Bear Fox Marketing today and let’s elevate your brand’s social media game. FAQs How often should I post to increase engagement? It depends on the platform, but consistency is key. Aim for 3-5 times per week on Instagram and Facebook, daily on Twitter, and 1-2 times per week on LinkedIn. What type of content gets the most engagement? Short-form videos, interactive posts like polls and Q&As, and educational content tend to drive the highest engagement. Do hashtags still matter for engagement? Yes! Hashtags improve discoverability, especially on Instagram and Twitter. Use a mix of popular and niche hashtags for maximum impact. How can I boost engagement without using ads? Focus on community interaction, high-quality visuals, storytelling, and leveraging trending topics to increase organic engagement. What’s the best way to measure social media engagement? Track comments, shares, saves, and click-through rates using built-in platform analytics like Instagram Insights and Facebook Business Suite. Why isn’t my engagement increasing even with frequent posting? Posting often isn’t enough—quality, relevance, and interaction matter. Experiment with different content types and prioritize audience engagement over volume. --- ### Creating a Content Strategy That Resonates in SaaS > A strong SaaS content strategy helps attract and convert users. Content for SaaS, like case studies and how-tos, showcases your software’s benefits. - Published: 2025-04-24 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/creating-a-content-strategy-that-resonates-in-saas/ - Categories: Uncategorized For SaaS companies, content marketing isn’t just about driving traffic—it’s about educating potential users, demonstrating value, and guiding them toward adoption. Unlike traditional marketing, SaaS content strategy focuses on building trust and proving how your software solves real-world problems. The right mix of content for SaaS—such as case studies, whitepapers, and in-depth how-to guides—can showcase your product’s benefits while nurturing leads through every stage of the buyer’s journey. Let’s explore the essential content types that drive success for SaaS businesses. 1. Case Studies: Demonstrating Real-World Impact One of the most powerful forms of content for SaaS companies is case studies. Prospective customers want proof that your software works, and case studies provide concrete examples of how your product has helped other businesses. How to Create an Effective SaaS Case Study Start with a compelling story: Frame your case study as a before-and-after success story. Show the challenges a client faced before using your software and how your solution transformed their operations. Include measurable results: Use >SaaS customers want solutions, not just features. How-to content helps potential and existing customers learn how to maximize the value of your software. Effective How-To Content Formats Step-by-step blog posts explaining features and best practices Video tutorials demonstrating workflows Interactive demos that allow users to experience the software in action Example Topics “How to Automate Your Workflow with ” “The Beginner’s Guide to CRM Software” “5 Advanced Features in You’re Not Using” By providing actionable content, you reduce churn by ensuring customers see immediate value in your platform. 4. Blog Content: Driving SEO Traffic and Engagement Consistent, high-quality blogging is an essential part of SaaS content strategy. It helps attract organic traffic, answer common customer questions, and establish credibility. Best Practices for SaaS Blogging Use SEO-driven topics: Research keywords and create content that aligns with user search intent. Mix educational and promotional content: Write about industry trends, best practices, and use cases for your software. Include CTAs: Every blog should encourage users to sign up for a demo, download a resource, or request a consultation. Examples of Effective Blog Topics “Why Subscription-Based SaaS is the Future of Business Software” “10 Common SaaS Mistakes and How to Avoid Them” “How Our Customers Are Using to Improve Efficiency” 5. Email Marketing: Engaging Leads and Customers Email is one of the most effective content for SaaS channels for lead nurturing, onboarding, and retention. Types of SaaS Email Campaigns Welcome sequences for new trial users Product updates and feature announcements Re-engagement emails for inactive users Educational content that adds value By keeping users engaged with useful, non-salesy content, you can improve retention and lifetime value. 6. Webinars and Live Demos: Driving Engagement and Sales Webinars are an interactive way to showcase your software in action, answer questions, and establish credibility. Best Practices for SaaS Webinars Choose relevant topics: Address common pain points and use cases. Feature customer success stories: Invite current users to share their experiences. Include a Q&A session: Engage with potential customers in real-time. Follow up with an email sequence: Send the webinar replay and related content to attendees. Building a SaaS Content Strategy That Converts A successful SaaS content strategy is more than just writing blog posts—it’s about delivering the right content to the right audience at the right time. From case studies that provide proof of success to how-to guides that help users maximize value, creating content for SaaS requires a mix of education, engagement, and conversion-driven strategies. If you’re ready to build a content strategy that drives real results, contact Bear Fox Marketing today to develop a data-driven content plan that increases leads and user engagement. FAQs How often should a SaaS company publish new content? Consistency is key. Posting one to four blog posts per month, along with regular email updates and social content, can help maintain engagement. What type of content works best for SaaS startups? For early-stage SaaS companies, focus on case studies, how-to guides, and educational blog posts to build trust and awareness. Should SaaS companies use gated or ungated content? A mix of both works best. Gated content like whitepapers and webinars can generate leads, while ungated content like blogs and videos helps with SEO and brand visibility. How do I measure the success of my SaaS content strategy? Key metrics include website traffic, lead conversions, trial sign-ups, and engagement rates on blog posts, emails, and social media. What role does video content play in SaaS marketing? Videos, such as product demos, customer testimonials, and tutorial videos, help explain complex software features in an easy-to-digest format, increasing user adoption and engagement. --- ### The Importance of Local Marketing for Residential Pest Control > Discover powerful local marketing pest control strategies like Nextdoor ads, community engagement, and SEO to attract more homeowners and grow your business. - Published: 2025-04-22 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/seo-strategies-for-local-marketing-pest-control/ - Categories: SEO - Tags: Local marketing SEO, SEO strategies Homeowners don’t search for a nationwide brand when they need pest control—they want a trusted, local expert who understands the specific challenges of their area. Ants invading in the summer, rodents sneaking in during winter, or termites wreaking havoc year-round—these are neighborhood problems that require a local solution. That’s why a broad, generic marketing strategy won’t cut it. To dominate your market, you need a strong local marketing pest control strategy that positions your business as the go-to service in your community. From hyper-local online advertising to community involvement, the right approach ensures your pest control business stays visible, relevant, and trusted. Let’s explore how to build a presence that attracts homeowners and keeps your phone ringing. Why Local Marketing Matters for Pest Control Businesses Pest problems aren’t one-size-fits-all. Different regions deal with different infestations, and homeowners want a company that understands the nuances of their specific area. This is where local marketing pest control strategies become essential. Search engines favor local businesses when homeowners lookup services like "exterminator near me" or "termite control in . " If your company isn’t optimized for local search, you’re losing potential leads to competitors who are. Additionally, trust plays a massive role in selecting a pest control provider—people want recommendations from their neighbors, not a faceless corporation. A targeted approach to local marketing ensures your business stands out in search results, on community platforms, and in the neighborhoods you serve. Nextdoor Advertising: A Direct Line to Homeowners Nextdoor is one of the most underutilized but highly effective platforms for pest control businesses. This hyper-local social network connects neighbors and fosters recommendations for trusted services. When someone asks, "Who’s the best pest control company in town? " you want your name to be the first mentioned. Run Targeted Ads: Nextdoor allows businesses to place ads that appear directly in users’ feeds, ensuring your services stay top-of-mind when pest problems arise. Engage in Community Conversations: Many homeowners turn to Nextdoor for advice and service referrals. Being an active participant—answering questions, offering advice, and responding to inquiries—helps establish credibility. Offer Exclusive Deals: Providing Nextdoor-only discounts or seasonal promotions encourages users to choose your business over competitors. A strong presence on Nextdoor means you’re not just another service provider—you’re the pest control expert neighbors trust. Mastering Pest Control SEO to Dominate Local Searches If your business isn’t ranking on the first page of Google, you’re invisible to homeowners searching for help. Pest control SEO is the key to ensuring your company appears when people need solutions. Optimize Your Google Business Profile: This free tool is a game-changer. Ensure your listing is complete with accurate contact information, services offered, high-quality photos, and customer reviews. Target Local Keywords: Phrases like "rodent control in " or "pest control services near me" should be strategically placed throughout your website, service pages, and blog content. Leverage Location Pages: If you serve multiple areas, dedicated pages for each location improve search rankings and help homeowners find you faster. Pest control SEO isn’t just about ranking higher—it’s about making sure the right customers find you at the exact moment they need your services. Building Community Trust Through Local Engagement Homeowners prefer to hire companies that feel like part of their community. Being active in local events, supporting neighborhood initiatives, and building relationships with residents all contribute to long-term business success. Sponsor Local Events: Whether it’s a little league team, a school fundraiser, or a community clean-up, having your business name associated with local causes builds recognition and goodwill. Host Free Educational Workshops: Offering free seminars on pest prevention, termite awareness, or seasonal pest control tips not only positions you as an expert but also brings potential customers directly to you. Partner With Realtors and Property Managers: Newly purchased homes and rental properties often need immediate pest inspections and treatment. Establishing connections with real estate professionals creates a steady stream of referrals. When people recognize your company beyond just an ad, they’re more likely to trust and choose your services when they need them. Maximizing Social Media to Reach Local Homeowners Many pest control companies underestimate the power of social media for local marketing. Beyond just running ads, platforms like Facebook and Instagram help foster a sense of community and keep your business top-of-mind. Join and Engage in Local Facebook Groups: Answering pest-related questions, offering advice, and being a helpful presence builds credibility. Post-Seasonal Pest Tips: Content that educates homeowners on how to prevent infestations increases engagement and positions your business as an authority. Share Before-and-After Stories: Showing real results through images or videos builds trust and demonstrates the effectiveness of your services. When homeowners see your content regularly, your business becomes their first thought when pest issues arise. Turning Strategy Into Results A strong local marketing pest control strategy is more than just running ads—it’s about building trust, increasing visibility, and becoming the go-to solution for homeowners in your area. By leveraging Nextdoor advertising, optimizing pest control SEO, engaging with the community, and harnessing the power of reviews and referrals, you create a foundation for long-term growth. If you’re ready to amplify your local presence and generate more leads, contact Bear Fox Marketing today. Our expert team specializes in local marketing strategies designed to help pest control businesses thrive. FAQs Why is local SEO important for a pest control business? Local SEO ensures your business appears when homeowners search for pest control services in your area, increasing visibility and leads. How does Nextdoor advertising help pest control companies? Nextdoor connects businesses with local homeowners who are actively seeking trusted services, making it an ideal platform for lead generation. What’s the best way to get more customer reviews? Encourage happy customers to leave reviews through follow-up emails, incentives, and direct requests after a successful service. Should pest control companies invest in social media marketing? Absolutely! Social media helps build brand awareness, engage with homeowners, and drive organic leads. How can community involvement improve business growth? Sponsoring events and participating in local initiatives increases brand recognition and positions your business as a trusted local expert. What are cost-effective local marketing strategies? Optimizing Google Business Profile, engaging in Nextdoor discussions, and leveraging referral programs offer high returns with minimal costs. --- ### How to Optimize Google Ads for Higher ROI > Google Ads optimization improves ad performance and reduces wasted spend. Use these PPC ROI tips to refine targeting, adjust bids, and increase conversions. - Published: 2025-04-18 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/how-to-optimize-google-ads-for-higher-roi/ - Categories: Uncategorized Google Ads is one of the most powerful tools for driving traffic and generating leads, but without the right strategy, it can quickly become a costly investment with little return. The key to success lies in continuous Google Ads optimization to ensure every dollar spent delivers measurable results. By refining your campaigns with PPC ROI tips, such as optimizing keywords, A/B testing ad creatives, and adjusting bids based on performance, you can maximize conversions while keeping costs in check. Let’s explore the most effective strategies to improve your Google Ads return on investment (ROI). 1. Conduct Keyword Optimization for Higher Conversions The foundation of any successful Google Ads campaign is strong keyword selection. Choosing the right keywords ensures that your ads appear in front of the right audience—potential customers who are actively searching for your products or services. How to Optimize Keywords for Google Ads Use High-Intent Keywords: Focus on terms that indicate users are ready to take action. Examples include: “Best digital marketing agency near me” “Buy running shoes online” “Affordable web design services” Incorporate Negative Keywords: Eliminate irrelevant searches by adding negative keywords. For instance, if you sell high-end watches, adding "cheap" as a negative keyword prevents clicks from unqualified leads. Leverage Long-Tail Keywords: Specific, intent-driven keywords like “custom-built outdoor kitchens in Miami” often convert better than broad terms like “outdoor kitchens. ” Monitor Search Term Reports: Regularly review the search terms triggering your ads and refine your keyword list based on actual search behavior. 2. A/B Test Ad Copy for Better Performance Testing different variations of your ad copy helps determine which messaging resonates most with your audience, leading to higher click-through rates (CTR) and conversions. Best Practices for A/B Testing Google Ads Test Headlines & Descriptions: Try different headlines, value propositions, and CTAs to see what drives engagement. Example variations: “Get a Free SEO Audit Today” vs. “Struggling with SEO? Get Help Now” “50% Off Website Design” vs. “Get a High-Converting Website” Experiment with Different CTAs: Phrases like “Shop Now,” “Get a Free Quote,” and “Sign Up Today” should be tested to determine which call-to-action drives the most conversions. Compare Ad Formats: Responsive search ads allow Google to mix and match different headlines and descriptions to optimize performance over time. Analyze Data & Optimize: Track which ad variations perform best and adjust your campaigns accordingly. 3. Adjust Bidding Strategies Based on Performance Bidding plays a crucial role in Google Ads success. If you are spending too much on unqualified clicks or missing out on high-value conversions, your ROI will suffer. How to Optimize Bids for Maximum ROI Use Smart Bidding Strategies: Google’s automated bidding options, such as Target CPA (Cost Per Acquisition) or Maximize Conversions, adjust bids dynamically to drive better results. Analyze Performance Data: Review which campaigns, keywords, and demographics are generating the highest conversion rates and allocate your budget accordingly. Leverage Dayparting (Ad Scheduling): Identify when your audience is most active and adjust your bids to show ads during peak hours. Optimize for Location-Based Bidding: If certain locations perform better than others, increase your bids for high-converting regions and decrease spending on underperforming areas. 4. Improve Landing Page Experience for Better Conversions Even the best ad copy won’t convert if your landing page isn’t optimized. A well-structured landing page can dramatically improve conversion rates and overall ROI. Landing Page Optimization Tips Match the Message to the Ad: Ensure the landing page aligns with your ad copy. If an ad promotes "50% Off Web Design," that offer should be immediately visible on the landing page. Simplify Forms: Only ask for essential information. Long or complex forms discourage conversions. Optimize for Mobile: A significant portion of Google Ads traffic comes from mobile devices. Ensure your site loads quickly and is easy to navigate on all screen sizes. Include Trust Signals: Add testimonials, case studies, and security badges to build credibility and reduce hesitation. 5. Monitor Key Metrics and Optimize Regularly Google Ads success requires ongoing performance tracking and alt="Infographic illustrating increasing leads through Google Ads optimization techniques. "/> Maximize Your Google Ads ROI with Smart Strategies Achieving higher ROI with Google Ads requires continuous optimization, >contact Bear Fox Marketing today for a customized strategy designed to increase your ROI. FAQs How often should I optimize my Google Ads campaigns? It’s best to review performance data weekly and make adjustments at least once a month to improve efficiency and maximize ROI. What is a good ROI for Google Ads? A strong Google Ads ROI varies by industry, but a common benchmark is a 3:1 return, meaning you generate $3 in revenue for every $1 spent. How can I lower my cost per click (CPC) in Google Ads? Improving Quality Score, using more precise keyword targeting, and refining ad copy can help lower CPC while maintaining performance. Should I use automated bidding or manual bidding? For most businesses, smart bidding strategies like Target CPA or Maximize Conversions improve performance over time. However, manual bidding can provide more control for experienced advertisers. How do I know if my Google Ads are profitable? Track conversion rate, ROAS, and cost per acquisition (CPA) to determine profitability. If you’re spending more than you’re making, it’s time to adjust your strategy. --- ### Google Ads Best Practices for Attracting Students to Education Services > Google Ads education strategies help schools attract students and boost enrollment. Education PPC services drive visibility and connect with the right audience. - Published: 2025-04-15 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/google-ads-best-practices/ - Categories: Uncategorized Educational institutions and training programs face increasing competition when it comes to attracting students. Whether you're marketing a university, online course, trade school, or tutoring service, leveraging Google Ads education strategies can significantly increase enrollment. By optimizing education PPC services, you can target the right students, craft compelling ad copy, and design landing pages that convert. Let’s explore the best practices to make your Google Ads campaigns effective for student recruitment. 1. Keyword Targeting: Reaching the Right Students Selecting the right keywords is the foundation of any successful Google Ads campaign. To attract students, your ads must appear for search queries that match their intent and educational goals. How to Choose Effective Keywords for Education Ads Use High-Intent Keywords: Focus on terms that indicate a strong interest in enrolling, such as: “best coding bootcamp near me” “affordable online MBA” “English tutoring for college students” Include Location-Based Keywords: If your institution has a physical campus, optimize for searches like: “nursing school in Chicago” “trade schools in Texas” Long-Tail Keywords Work Best: Students often search using specific queries. Phrases like "best SAT prep courses online" will drive more qualified traffic than generic terms like "education programs. " Use Negative Keywords: Exclude irrelevant searches by adding negative keywords like "free" or "jobs" to filter out non-qualified leads. 2. Writing Compelling Ad Copy to Boost Clicks Your ad copy must grab attention, provide value, and encourage action. Every word counts when trying to convert prospective students. Best Practices for Writing Google Ads for Education Highlight Unique Benefits: Students want to know why they should choose your institution or program. Use phrases like: “Graduate in just 12 months” “Job placement assistance included” “100% online courses – study from anywhere” Use Actionable CTAs: Guide students toward the next step. Strong CTAs include: “Apply Now – Limited Spots Available” “Get Your Free Course Guide Today” “Start Your Degree This Semester – Enroll Now” Address Pain Points & Solutions: Many prospective students hesitate due to concerns like cost, flexibility, or career outcomes. Address these directly: Concern: “Is this program flexible? ” Solution: “Self-paced classes available – study on your schedule. ” 3. Landing Page Optimization for Higher Conversions A well-designed landing page can make or break your ad campaign. Once a student clicks on your ad, the page should reinforce your message and encourage action. Key Elements of a High-Converting Landing Page Clear & Concise Headline: Reinforce your ad’s promise. Example: "Advance Your Career with an Online Business Degree" Simple Lead Form: Ask for essential details only (name, email, phone number). Too many fields can scare prospects away. Persuasive Call-to-Action (CTA): Use buttons like “Request Info,” “Start Your Application,” or “Download Course Guide. ” Testimonials & Success Stories: Show real student experiences and career outcomes to build trust. Fast Load Speed & Mobile Optimization: Ensure pages load quickly and are easy to navigate on smartphones. 4. Smart Bidding & Budgeting for Maximum ROI Your budget and bidding strategy determine how efficiently you attract students. Best Practices for Google Ads Bidding in Education PPC Services Use Target CPA (Cost-Per-Acquisition) Bidding: Set an amount you're willing to pay for each student lead, so Google automatically adjusts bids to meet that goal. Maximize Conversions with Smart Bidding: Google’s automated bidding strategies can help increase conversions while staying within your budget. Retarget Website Visitors: If a student visits your site but doesn’t convert, use remarketing ads to bring them back with reminders about deadlines or scholarships. 5. Tracking & Analyzing Performance A strong Google Ads campaign requires continuous monitoring and adjustments to maximize results. What to Track in Your Education PPC Campaign Conversion Rate – How many visitors take action (apply, request info, sign up)? Cost Per Lead (CPL) – Are you acquiring leads within your target budget? Click-Through Rate (CTR) – Are students engaging with your ad? A low CTR may indicate weak ad copy or irrelevant keywords. Quality Score – Google ranks ads based on relevance, click history, and landing page quality. A higher score lowers costs. By analyzing these metrics, you can adjust your targeting, bidding, and messaging to continuously improve performance. Final Thoughts: Maximize Student Enrollment with Google Ads A well-structured Google Ads education strategy can drive real results by reaching prospective students where they are searching. By using targeted keywords, compelling ad copy, optimized landing pages, and smart bidding, you can create highly effective education PPC services that increase enrollments and lower costs. Need help fine-tuning your Google Ads strategy for education services? Contact Bear Fox Marketing today, and let’s create a campaign that delivers real results. FAQs How much should I budget for Google Ads in education marketing? Budgets vary based on competition and goals. A good starting point is $1,000–$5,000/month, but results improve with higher investment and refined targeting. What types of education programs benefit most from PPC ads? Universities, online courses, trade schools, and tutoring services all see success with Google Ads by targeting students actively searching for programs. How long does it take to see results from education PPC campaigns? Google Ads can generate leads within days, but optimizing campaigns for maximum ROI typically takes two to three months of testing and adjustments. What’s the best way to track enrollments from Google Ads? Use conversion tracking, Google Analytics, and CRM integrations to measure how many ad-generated leads turn into enrolled students. Can I target international students with Google Ads? Yes, Google Ads allows you to geo-target specific countries and regions to attract international applicants. --- ### The Role of SEO in Building Brand Authority > Discover how SEO brand authority improves visibility, builds credibility, and connects with audiences through high-value content and strategic optimization. - Published: 2025-04-12 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/building-brand-authority-through-seo/ - Categories: SEO - Tags: Brand authority, brand credibility, SEO building Brand authority isn’t built overnight. It’s not something you buy, and it’s certainly not something you can fake. It’s earned—through visibility, trust, and delivering undeniable value. In the digital age, where search engines decide who gets seen and who gets buried, SEO is the most powerful tool for positioning a brand as an industry leader. But ranking on Google isn’t just about being found—it’s about being respected. The difference between a forgettable website and one that dominates the conversation? SEO brand authority. It’s what turns a company into the go-to expert, the trusted source, the name people remember. Let’s explore how SEO establishes credibility, strengthens brand recognition, and builds long-term success. The Power of Visibility: SEO as the Foundation of Brand Recognition If a brand isn’t showing up in search results, does it even exist? The reality is, most consumers trust search engines to guide them to the most reliable information. Being ranked at the top isn’t just about clicks—it’s a credibility boost. Search engines don’t randomly pick which sites appear first. They prioritize content that is relevant, authoritative, and useful. The brands that consistently appear in searches gain an unspoken trust with users. When a company dominates the first page, it becomes the obvious choice, the reliable name in the industry. And that recognition compounds. The more people see a brand in search results, the more familiar it becomes. Familiarity breeds trust, and trust turns into authority. It’s not just about traffic—it’s about owning your space in the market. Earning Credibility Through SEO: What Makes a Brand Trustworthy? Ranking on search engines isn’t just about keywords and backlinks—it’s about proving that a brand is a reliable, authoritative source of information. SEO brand authority is built through a combination of expertise, authenticity, and third-party validation. To establish lasting credibility through SEO, brands must focus on the key trust signals that search engines and users look for. 1. E-E-A-T: The Google Standard for Authority Google’s ranking algorithm doesn’t just prioritize websites with the right keywords—it evaluates content based on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Experience: Users (and search engines) value content that reflects real-world knowledge. Brands that provide firsthand insights, case studies, and original research demonstrate genuine expertise in their field. Expertise: Google favors content written by knowledgeable professionals. Businesses that highlight industry certifications, accreditations, and expert contributors build stronger credibility through SEO. Authoritativeness: A brand’s reputation within its industry matters. Companies that are frequently referenced by other authoritative sources, cited in reports, or featured in news articles gain a competitive edge. Trustworthiness: Secure websites (HTTPS), transparent business practices, and accurate information help build consumer trust. A website riddled with outdated content, broken links, or misleading claims loses both rankings and credibility. Google's algorithms continuously evolve, but one thing remains constant—brands that demonstrate real knowledge and reliability are rewarded with better search visibility. 2. Backlinks: The Digital Equivalent of Word-of-Mouth Offline, people trust businesses that others recommend. In the digital world, backlinks serve the same purpose. When reputable websites link to a page, they’re essentially endorsing its credibility. However, not all backlinks are created equal. The key to earning credibility through SEO is securing high-quality, relevant backlinks rather than accumulating a high volume of low-quality links. Authority Matters: A backlink from a respected industry publication or news outlet carries far more weight than dozens of links from low-ranking blogs. Relevance is Key: A pest control company getting a backlink from a home improvement website is valuable. Getting a backlink from an unrelated tech blog? Not so much. Natural Link Building: Google penalizes websites that try to manipulate rankings with spammy backlinks. Earning links through guest posts, thought leadership articles, and high-quality content is the sustainable way to build SEO brand authority. Backlinks aren’t just about pleasing Google—they also drive referral traffic. When industry leaders link to a brand’s content, it increases credibility and directs engaged users to the site. 3. Online Reputation: What Others Say About a Brand Matters Trust isn’t something a business can declare for itself—it must be earned. Reviews, testimonials, and brand mentions across the web all contribute to a company’s reputation. The Role of Customer Reviews in SEO Google My Business, Yelp, Trustpilot, and industry-specific review platforms all influence how potential customers perceive a brand. Reviews directly impact local search rankings, and search engines consider them a key factor in assessing trustworthiness. Responding to Reviews: Engaging with both positive and negative reviews demonstrates responsiveness and commitment to customer satisfaction. Encouraging Satisfied Customers: A steady flow of authentic, positive reviews builds credibility and strengthens SEO performance. Avoiding Fake Reviews: Google detects and penalizes fake or manipulated reviews, so authenticity is essential. Brand Mentions and Third-Party Validation Beyond customer reviews, search engines track unlinked brand mentions—instances where a company is referenced but not directly linked to. If a brand is frequently discussed in articles, forums, or news sites, it signals industry relevance and authority. A well-rounded SEO strategy ensures that a brand isn’t just visible—it’s trusted. By prioritizing E-E-A-T, securing quality backlinks, and managing online reputation effectively, businesses establish the kind of credibility that turns casual searchers into loyal customers. Content That Commands Attention: Educate, Inform, and Engage Authority isn’t just about ranking—it’s about being the definitive voice in an industry. Content is the vehicle that makes that happen. Keyword Strategy with Intent: Using the right keywords isn’t about stuffing pages with search terms. It’s about answering the exact questions users are asking. SEO brand authority grows when a company provides real solutions, not just generic content. Long-Form Content That Dives Deep: Google favors in-depth, well-researched content. A quick 300-word blog won’t cut it. Thought leadership pieces, detailed guides, and >paid ads, which disappear the moment the budget runs out, SEO is a long game. The impact of strategic optimization compounds over time, making credibility through SEO one of the most sustainable ways to build a brand’s reputation. Every optimized page, every backlink earned, and every satisfied user interaction strengthens a company’s digital footprint. As rankings improve, so does brand trust. A well-executed SEO strategy ensures that a brand isn’t just visible today but remains a leader in its industry for years to come. The difference between brands that fade away and those that become industry leaders? Authority. And the key to that authority is a solid SEO foundation. Take the Next Step Toward SEO Brand Authority SEO isn’t just about being seen—it’s about being trusted, remembered, and respected. Visibility without credibility means nothing. The combination of high search rankings, valuable content, and a strong digital reputation transforms brands into market leaders. If your business is ready to build lasting authority, Bear Fox Marketing can help. Contact us today to develop an SEO strategy that strengthens credibility, enhances visibility, and establishes your brand as the expert in your industry. FAQ How does SEO help establish brand authority? SEO positions a brand as a leader by improving search visibility, driving traffic, and reinforcing credibility through high-value content and backlinks. Why is E-E-A-T important for SEO? Google’s E-E-A-T framework evaluates expertise, experience, authoritativeness, and trustworthiness to ensure that only credible sources rank at the top. Can SEO build brand credibility without paid ads? Yes! Unlike ads that require constant spending, SEO creates long-term authority by organically improving search rankings and trust signals. How do backlinks improve SEO brand authority? Backlinks from reputable sources act as endorsements, signaling to search engines that a brand’s content is valuable and trustworthy. What role does content play in credibility through SEO? High-quality, informative content educates users, answers search queries, and establishes a brand as an expert in its industry. How long does it take for SEO to build brand authority? SEO is a long-term strategy. Significant authority-building results typically appear within several months, but the impact continues to grow over time. --- ### A Guide to Setting Up Google Ads Conversion Tracking > Google Ads conversion tracking helps measure ad performance for better ROI. PPC conversion measurement ensures accurate data on form fills, calls, and sales. - Published: 2025-04-10 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/a-guide-to-setting-up-google-ads-conversion-tracking/ - Categories: Uncategorized Google Ads can be a powerful tool for driving leads and sales, but without proper tracking, it’s impossible to know whether your campaigns are truly delivering results. Google Ads conversion tracking allows advertisers to measure key actions—such as form submissions, purchases, and calls—to determine which ads are performing best. By setting up PPC conversion measurement, businesses can make >Google Ads without tracking conversions is like driving with your eyes closed. Without conversion data, you can’t measure the effectiveness of your ads, identify high-performing keywords, or optimize campaigns for better results. Key Benefits of Conversion Tracking: Improved ROI – Identify which ads generate the most leads and revenue. Smarter Bidding Strategies – Use > Create a New Conversion Action Click the + New Conversion Action button. Choose the type of conversion you want to track (website, phone calls, app, or import). Configure Your Conversion Settings Name your conversion action (e. g. , "Lead Form Submission" or "Completed Purchase"). Select a category (purchase, sign-up, contact, etc. ). Set a value for the conversion (if applicable). Choose a counting method (whether to count multiple conversions per user or just one per ad click). Step 3: Install the Google Ads Conversion Tracking Tag Once you have set up the conversion action, you will receive a tracking tag (code snippet) that needs to be added to your website. Use Google Tag Manager (Recommended Method) Open Google Tag Manager and create a new tag. Select Google Ads Conversion Tracking as the tag type. Enter the Conversion ID and Conversion Label provided by Google Ads. Set the trigger to fire when a conversion occurs (e. g. , "Thank You" page visit after form submission). Save and publish the tag. Manually Add the Code to Your Website If you don’t use Google Tag Manager, copy and paste the Global Site Tag (gtag. js) into the section of your website. Add the Event Snippet on the conversion page to track specific actions. Verify Your Tag is Working Use Google Tag Assistant or the Google Ads Tag Diagnosis Tool to confirm that the tracking code is firing correctly. Step 4: Track Phone Call Conversions If your business relies on phone leads, setting up call conversion tracking is crucial. Go to the "Conversions" Section in Google Ads Select "Phone Calls" Choose Your Call Tracking Method: Calls from ads: Track calls from call extensions and call-only ads. Calls to a website number: Track calls made when users dial your business number from your landing page. Clicks on a phone number: Track users clicking to call from mobile devices. Install the Call Tracking Code Google provides a tracking number that dynamically replaces your phone number on your website for tracking purposes. Step 5: Monitor and Optimize Conversion Data Once your Google Ads conversion tracking is set up, it’s essential to regularly review your data and adjust your campaigns accordingly. Key Metrics to Monitor: Conversion Rate: Percentage of clicks that result in a conversion. Cost Per Conversion (CPA): The average cost of acquiring a conversion. Click-Through Rate (CTR): The percentage of users who click on your ad. Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads. If certain ads or keywords are not converting well, adjust your bids, targeting, or messaging to improve results. Track Conversions for Smarter PPC Campaigns Implementing Google Ads conversion tracking is essential for optimizing your campaigns and maximizing your PPC conversion measurement. By tracking website actions, phone calls, and other key interactions, you gain valuable insights into what’s working—and what needs improvement. If you need expert guidance in setting up conversion tracking and optimizing your Google Ads campaigns, contact Bear Fox Marketing today for a customized strategy that drives real results. FAQs What is Google Ads conversion tracking? Google Ads conversion tracking is a tool that measures the effectiveness of your ads by tracking user actions, such as form submissions, purchases, and phone calls. Why is conversion tracking important for PPC campaigns? Without conversion tracking, you won’t know which ads, keywords, or campaigns are generating leads and sales, making it difficult to optimize performance and ROI. Can I track multiple conversion actions in Google Ads? Yes, you can track multiple actions, such as purchases, sign-ups, and phone calls, and assign different values to each. How do I check if my conversion tracking is working? You can verify conversion tracking using Google Tag Assistant, Google Ads Tag Diagnosis, or Google Analytics to ensure conversions are being recorded correctly. What happens if I don’t set up conversion tracking? Without conversion tracking, you will not have data to measure your Google Ads performance, making it difficult to determine if your campaigns are profitable or need adjustments. --- ### Leveraging Content Marketing to Showcase Automotive Expertise > Discover how automotive content marketing enhances brand trust, attracts customers, and boosts visibility through expert SEO strategies and engaging content. - Published: 2025-04-04 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/automotive-content-marketing-to-build-expertise/ - Categories: SEO - Tags: automotive SEO, Content Marketing A car isn’t just a machine—it’s an investment, a lifeline, and sometimes, a passion. When people need vehicle maintenance, repairs, or performance upgrades, they don’t just pick a shop at random. They turn to experts who educate, inform, and prove their skill long before a service appointment is even booked. This is where automotive content marketing becomes a game-changer. In an industry built on trust, content marketing isn't optional—it’s essential. The ability to demonstrate knowledge, provide real value, and engage with potential customers sets top-tier automotive brands apart from the competition. From maintenance tips to customer success stories, the right content not only attracts an audience but converts them into loyal clients. If your brand isn’t using content to highlight its expertise, you’re leaving revenue on the table. Why Automotive Content Marketing is the Key to Business Growth Before customers trust you with their vehicles, they need proof that your expertise is legitimate. They don’t just want a service provider; they want an authority. That’s where an effective content strategy comes in. It builds trust. Educational content reassures potential customers that your business isn’t just selling services—it’s solving problems. It boosts search rankings. Automotive expertise SEO ensures that when people search for car maintenance tips, repair solutions, or performance upgrades, they find your content first. It creates lasting relationships. Consistently publishing helpful content keeps your brand top-of-mind, encouraging repeat business and referrals. Content isn’t just about clicks and views. It’s about positioning your business as the definitive expert in your market. Content Strategies That Demonstrate Automotive Expertise The right content doesn’t just educate—it captivates. Crafting compelling automotive content marketing strategies ensures your brand stands out. Here’s how to do it effectively. 1. Educational Blog Posts That Solve Real Problems Every driver has questions. How often should oil be changed? What are the warning signs of brake failure? Is synthetic oil really better than conventional? Answering these questions builds credibility while simultaneously improving your website’s search visibility. Great blog topics include: Seasonal maintenance checklists for winter and summer driving Step-by-step guides on diagnosing common car issues The truth behind common automotive maintenance myths Performance upgrade recommendations for specific vehicle types Informative, easy-to-understand content ensures that when potential customers need help, they think of your brand first. 2. The Power of Customer Reviews and Success Stories Your best marketing asset? Satisfied customers. Reviews and testimonials reinforce trust, but case studies take it further by showcasing in-depth examples of your expertise. Highlighting complex repair projects, before-and-after transformations, or unique custom work doesn’t just prove skill—it humanizes your brand. Whether it’s a full engine rebuild, a high-performance upgrade, or a rusted classic restored to its former glory, real-world examples tell a compelling story. Feature customer testimonials that emphasize reliability, honesty, and expertise. Use high-quality images or time-lapse videos to showcase the transformation process. Highlight challenges, solutions, and the final result to illustrate the depth of your skill. When potential customers see the quality of your work, booking an appointment becomes an easy decision. 3. Video Content That Brings Expertise to Life Words are powerful, but sometimes, seeing is believing. Video content offers a dynamic way to showcase your automotive expertise while keeping audiences engaged. Consider creating: How-to videos on basic car maintenance tasks Behind-the-scenes footage of major repair jobs Mechanic Q&A sessions answering customer questions Customer feature videos showcasing completed projects With platforms like YouTube, Instagram Reels, and TikTok driving massive engagement, automotive content marketing strategies that leverage video will always have a competitive edge. 4. Project Spotlights and Custom Work Showcases If your shop specializes in high-performance modifications, classic restorations, or unique fabrication, don’t just tell people—show them. Break down the details of a particularly challenging or exciting project. Highlight the craftsmanship, problem-solving, and innovation involved. Use professional photography or video walkthroughs to showcase the results. Project-based content does more than engage—it establishes your business as the go-to expert for specialty automotive work. 5. Engaging Social Media Content That Sparks Interaction Social media isn’t just a place to post promotions—it’s a platform to educate, engage, and entertain. When done correctly, it becomes an extension of your brand’s voice and authority. Effective social media content includes: Quick car care tips in the form of carousel posts or short-form videos Live Q&A sessions where customers can ask a mechanic anything User-generated content showcasing customer vehicles after service Before-and-after repair photos demonstrating high-quality work Consistent, high-value content fosters engagement, strengthens brand identity, and encourages customers to return. 6. Email Newsletters That Keep Customers Connected Content marketing doesn’t stop at social media and blogs—email is one of the most direct ways to stay top-of-mind with customers. Well-crafted automotive expertise SEO-driven email campaigns can include: Seasonal maintenance reminders based on local driving conditions Exclusive promotions or discounts for repeat customers Industry news, recalls, and new product/service announcements How-to guides and troubleshooting tips A well-timed email with valuable insights keeps customers engaged and encourages repeat visits to your shop. Image Alt Texts: A man repairs a car in a garage, showcasing the importance of automotive content marketing. Maximizing Impact With SEO Optimization Great content means nothing if it isn’t reaching the right audience. Optimizing every piece of content for automotive expertise SEO ensures your business appears where and when it matters most. Target high-value keywords that align with customer search intent. Use local SEO strategies to rank for "best auto repair near me" and similar searches. Ensure mobile optimization, as most customers search for auto services on their phones. Build authoritative backlinks by collaborating with industry blogs, automotive influencers, and news sites. By combining expert content with strong SEO tactics, your business becomes a dominant player in search rankings. Take Your Automotive Content Marketing to the Next Level Content isn’t just words on a page—it’s the foundation of a brand’s reputation. From informative blogs to engaging videos and customer success stories, automotive content marketing sets the stage for long-term success. If your business is ready to amplify its expertise, Bear Fox Marketing is here to help. Contact us today for a customized content strategy that drives engagement, builds trust, and fuels business growth. FAQs How does content marketing help automotive businesses grow? Automotive content marketing builds trust, increases search engine visibility, and positions businesses as industry leaders, attracting more customers. What type of content is most effective for showcasing automotive expertise? Educational blog posts, customer testimonials, project showcases, and video content all highlight expertise and build credibility. How often should an automotive business post content? For consistency, aim for at least two blog posts per month, weekly social media updates, and regular video content to maintain engagement. Does video content improve automotive expertise SEO? Absolutely. Videos improve engagement, keep visitors on your site longer, and increase visibility in search engine results. How can an auto shop optimize content for SEO? Using relevant keywords, optimizing local SEO, and ensuring high-quality, informative content helps improve rankings and attract potential customers. What’s the best way to measure the success of content marketing? Track website traffic, social media engagement, customer inquiries, and conversion rates to evaluate content marketing effectiveness. --- ### SEO in 2025: What Google Wants (And How to Stay on Its Good Side) > Learn the 2025 top ranking factors shaping local SEO success. Discover key trends and 2025 top ranking factors for national SEO strategies. - Published: 2025-04-01 - Modified: 2025-04-09 - URL: https://bearfoxmarketing.com/blog/2025-top-ranking-factors/ - Categories: SEO - Tags: 2025 top ranking factors, Google Updates Let’s face it—Google is like that friend who’s constantly evolving and reinventing themselves, and just when you think you’ve got them figured out, boom, they switch things up again. With 2025 top ranking factors in mind, it's not just about sprinkled keywords like parmesan on pasta and hoping for the best. It’s about being relevant, being trustworthy, and proving to Google (and your audience) that you’re in it for the long haul.   How is SEO evolving this year? Let's dig in. 2025 Top Ranking Factors for Local Businesses If you’re running a local business and still relying on “Best Pizza in ” as your claim to fame—well, Google’s already moved on to the next pizzeria. In 2025, hyperlocal is king. It’s no longer about just mentioning your city; it’s about proving you’re the go-to spot for that neighborhood, that block, or that community event. Key Local Trends: Hyperlocal Relevance: Want Google to notice you? Location-specific landing pages, community-driven content, and localized signals will help you outperform competitors with broader, less targeted messaging. AI-Enhanced Search Content: AI plays a bigger role in how users search and rank content. Google's systems are getting better at sniffing out robotic, keyword-stuffed content. So, instead, focus on natural, helpful, conversational content that will actually answer people’s questions. Ongoing Google Business Profile (GBP) Optimization: A “set it and forget it” approach will no longer work. Treat your GBP like a needy houseplant—water it often with updates, photos, posts, and accurate info to keep it thriving. Reviews as Ranking Signals: Reviews have always mattered, but now they’re SEO gold. High volume and recent reviews—especially with relevant keywords—boost trust and rankings. Mobile-First Indexing, Evolved: If your site still loads like it’s on dial-up, we need to talk. With mobile-first indexing stronger than ever, Google expects your site to load fast, be fully responsive, and offer a seamless smartphone experience. User Experience (UX) Signals: If you design a beautiful site but can't find the "Contact Us" page, you aren't helping anyone. Google rewards businesses with lower bounce rates and longer dwell times. image Local Ranking Breakdown: Google Business Profile Optimization – 21% Brand Awareness & Reputation Management – 21% Unique, Optimized Content – 16% Link Building – 16% Citation Management – 10% Site Health & Technical SEO – 8% User Experience – 8% 2025 Top Ranking Factors On a National Level: Site Quality and Authority Dominate If you’re operating on a national stage, understanding the 2025 top-ranking factors is key. It’s time to think big—but smart. Google's been busy, rewarding brands that act like thought leaders instead of generalists. Key National Trends: Technical SEO & Site Health: Crawl errors, broken links, sluggish load times—these are the silent killers of your rankings. Technically sound websites continue to be rewarded by Google. Niche Down, Win Big: Think deep, not wide. Generic blog posts aren’t cutting it anymore. Google loves content that solves specific problems for specific audiences. Rich Media FTW: Infographics, videos, interactive charts—Google eats this stuff up. It also keeps users on your website for an extended period of time, as if they just discovered free coffee. Human-Touched Content: AI’s cool, but it can’t fully replace human judgment (yet). Google’s rewarding content that’s reviewed, refined, and relevant—rather than spammy and over-automated. image National Ranking Breakdown: Unique, Optimized Content – 25% Link Building – 25% Site Health & Technical SEO – 15% Google Business Profile Optimization – 10% Brand Awareness & Reputation Management – 10% User Experience – 10% Citation Management – 5% The Foundation Still Matters Whether you’re focused on local or national visibility, these top-ranking fundamentals are still non-negotiable: Content that is optimized and helpful Relevant backlinks from trustworthy sources Buttoned-up technical SEO A strong, positive reputation But the weight behind each factor continues to shift depending on your market and audience. Adapt or Fall Behind SEO is more complex than ever in 2025. Whether you’re wooing your local neighborhood or charming customers nationwide, one thing’s for sure: smart, consistent SEO wins trust, traffic, and conversions. Need help navigating these evolving ranking factors? Contact Bear Fox Marketing to craft an SEO strategy designed for growth. Let’s chat about building an SEO strategy that actually moves the needle. FAQs What is hyperlocal SEO, and why is it important in 2025? Hyperlocal SEO focuses on targeting specific neighborhoods or communities rather than general citywide keywords. In 2025, Google prioritizes this relevance to connect users with businesses truly embedded in their local area. How has AI changed SEO content strategies? AI is enhancing Google’s understanding of user intent and context. Businesses must create helpful, human-centered content that aligns with conversational search patterns. Why is Google Business Profile optimization so critical? Google Business Profiles now influence over 20% of local ranking factors. Regular updates, reviews, and optimized details help improve visibility in Google Maps and search results. Is link building still important in 2025? Yes! Backlinks from high-quality, relevant websites remain a key ranking factor for both local and national SEO success. How can UX impact my SEO rankings?  A fast, mobile-friendly, and easy-to-navigate website reduces bounce rates and improves user engagement, both of which are signals Google uses to rank your site higher. --- ### Developing a Social Media Strategy for Lawn Care Businesses > Social media lawn care strategies drive visibility and engagement. Build a lawn care social strategy with seasonal posts, testimonials, and video tips. - Published: 2025-03-27 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/strategic-social-media-for-lawn-care-businesses/ - Categories: Uncategorized Social media has become an indispensable tool for businesses looking to grow their brand and connect with customers. For lawn care businesses, a well-thought-out social media strategy can significantly enhance visibility, showcase expertise, and generate new leads. By leveraging platforms like Facebook, Instagram, and TikTok, lawn care companies can tap into their local communities and build a loyal following. Let’s explore how to create a winning social media lawn care strategy that engages customers and drives results. 1. Seasonal Content That Engages Lawn care is inherently tied to the seasons, making seasonal content a natural fit for your social media calendar. Sharing relevant tips and timely reminders not only positions your business as an expert but also keeps your audience engaged year-round. Ideas for Seasonal Content: Spring: Create posts about preparing lawns for the growing season, such as aeration, fertilization, and weed prevention. Summer: Share watering tips to keep lawns green during hot months, or promote services like mowing and pest control. Fall: Highlight tasks like leaf removal, overseeding, and winter preparation to ensure lawns stay healthy. Winter: Offer advice on protecting landscaping from frost or showcase snow removal services if applicable. Including visuals, such as before-and-after photos or infographics, makes these posts even more engaging. 2. Showcase Customer Testimonials Nothing builds trust like hearing from happy customers. Sharing testimonials and success stories on social media not only highlights your expertise but also fosters credibility. Ways to Use Testimonials: Video Testimonials: Ask satisfied customers to record a short video about their positive experiences. Videos feel personal and are highly shareable. Photo Reviews: Pair a customer’s written review with photos of their lush, well-maintained lawn for maximum impact. Highlight Stories: Use Instagram or Facebook Stories to create a “Customer Spotlight” series featuring a new client each week. Encourage customers to tag your business in their posts or leave reviews on your profiles. Reposting user-generated content is an excellent way to show appreciation while creating authentic engagement. 3. Leverage Video Tips to Educate and Entertain Video content is one of the most effective ways to capture attention and engage audiences. Lawn care businesses can use short, informative videos to share tips, demonstrate techniques, or answer common questions. Video Ideas for Lawn Care Businesses: How-To Guides: Show viewers how to mow properly, plant sod, or troubleshoot common lawn problems. Behind-the-Scenes Content: Share a day in the life of your crew to give followers an inside look at your operations. Seasonal Advice: Create quick, seasonal videos about timely topics like dethatching in spring or winterizing in the fall. Platforms like Instagram Reels, TikTok, and YouTube Shorts are ideal for these videos. Keep them under 60 seconds to hold attention while delivering valuable information. 4. Build Local Connections For lawn care businesses, the primary customer base is local. Use social media to engage with your community and position your brand as a trusted local expert. Ways to Build Local Engagement: Participate in Community Events: Post about local fairs, parades, or sponsorships. Share pictures and tag other businesses or organizations involved. Local Partnerships: Collaborate with complementary businesses, such as garden centers or hardware stores, to cross-promote services. Celebrate Local Success Stories: Highlight projects completed in your area, tagging neighborhoods or local landmarks to catch the attention of nearby residents. Utilizing geo-tags and hashtags specific to your area (e. g. , #AustinLandscaping or #BoiseLawnCare) can help your posts reach the right audience. 5. Use Paid Social Media Advertising While organic posts are essential, paid social media ads amplify your reach and ensure your content gets in front of the right people. With platforms like Facebook and Instagram, you can create highly targeted ads based on demographics, location, and interests. Types of Paid Ads That Work Well for Lawn Care: Lead Generation Ads: Collect contact information from potential customers directly through the ad. Before-and-After Ads: Showcase dramatic transformations with high-quality images or videos. Promotions: Run limited-time discounts or seasonal service offers to encourage immediate action. Monitor the performance of your ads using analytics tools provided by the platform, and adjust targeting or creatives as needed to maximize ROI. 6. Engage With Your Audience Engagement is key to building a strong social media presence. Responding to comments, messages, and reviews shows that your business values its customers and builds trust. Tips for Staying Engaged: Reply to comments on your posts promptly, whether they’re questions, compliments, or concerns. Use polls, quizzes, or Q&A sessions in Stories to encourage interaction. Create posts that ask for feedback, like “What’s your biggest lawn care challenge this summer? ” The more you interact with your audience, the stronger your online relationships will be, which can lead to referrals and repeat business. 7. Track Your Social Media Performance To ensure your lawn care social strategy is effective, it’s essential to track performance and adjust as needed. Most platforms provide built-in analytics tools to measure key metrics like: Engagement rates (likes, shares, and comments). Follower growth. Click-through rates to your website. Regularly review this data to identify what’s working and where there’s room for improvement. For example, if video posts consistently outperform photo posts, you may want to prioritize video content in your strategy. Create a Winning Social Media Lawn Care Strategy Social media offers lawn care businesses an incredible opportunity to connect with their community, showcase their expertise, and attract new clients. By focusing on strategies like seasonal content, customer testimonials, and engaging video tips, you can build a dynamic and effective presence online. Ready to take your social media strategy to the next level? Contact Bear Fox Marketing today, and let us help you craft a plan tailored to your lawn care business’s goals. --- ### The Importance of Negative Keywords in Google Ads Campaigns > Learn how negative keywords in Google Ads reduce wasted spend and improve results. Discover tips for refining ad targeting to attract high-intent customers. - Published: 2025-03-24 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/the-importance-of-negative-keywords/ - Categories: Uncategorized Google Ads campaigns are a powerful way to drive traffic, generate leads, and boost sales. However, without careful optimization, your ad budget can quickly be drained by irrelevant clicks. One of the most effective tools for improving the performance of your campaigns is the strategic use of negative keywords in Google Ads. These keywords help refine ad targeting, reduce wasted spend, and ensure you’re reaching the right audience. What Are Negative Keywords? Negative keywords are terms or phrases you exclude from triggering your ads. When someone includes a negative keyword in their search query, your ad won’t appear, saving you from paying for irrelevant clicks. For example, if you sell luxury handbags, you might use "cheap" as a negative keyword to avoid showing ads to users searching for budget options. Negative keywords work across different campaign types, including search, display, and shopping ads, and are essential for improving targeting and ROI. How Negative Keywords Reduce Wasted Ad Spend One of the most significant benefits of using negative keywords is eliminating irrelevant traffic. By filtering out searches that don’t align with your offerings, you can allocate your budget more effectively. For example: A local plumbing service might add “DIY” as a negative keyword to avoid clicks from users looking for do-it-yourself repair tips. An e-commerce store selling high-end electronics might exclude “used” or “second-hand” to target only buyers interested in new products. This level of precision ensures you’re paying only for clicks from users who are more likely to convert, directly improving your campaign’s ROI. Refining Ad Targeting with Negative Keywords Effective ad targeting means reaching high-intent customers—those actively searching for the products or services you offer. Negative keywords refine targeting by focusing your ads on searches most likely to result in conversions. For example: A bakery offering wedding cakes might exclude terms like “birthday” or “retirement” to avoid attracting unrelated queries. A digital marketing agency specializing in small businesses could exclude keywords like “enterprise” to focus on their ideal client base. This process not only reduces irrelevant traffic but also improves metrics like click-through rates (CTR) and quality scores, which can lower your cost per click (CPC). How to Identify Negative Keywords Finding the right negative keywords requires research and ongoing analysis. Here are a few effective methods: 1. Use the Search Terms Report Google Ads provides a search terms report that shows the actual queries triggering your ads. Review this report regularly to identify irrelevant searches and add them as negative keywords. 2. Brainstorm Unrelated Terms Consider potential searches that don’t align with your business. For instance, if you offer premium services, terms like “free,” “cheap,” or “budget” might be good negative keyword candidates. 3. Competitor Analysis Analyze your competitors’ ads and keywords to identify phrases they’re targeting that don’t align with your strategy. Exclude these to differentiate your targeting. 4. Utilize Keyword Tools Tools like Google Keyword Planner or third-party platforms like SEMrush can help you identify search terms unrelated to your business. Tips for Implementing Negative Keywords 1. Organize by Campaign and Ad Group Negative keywords can be added at the campaign or ad group level. Use this flexibility to refine targeting where it matters most. For example, a broad campaign might have general negative keywords, while specific ad groups exclude terms unique to their focus. 2. Use Match Types Negative keywords can be broad match, phrase match, or exact match, just like regular keywords. Choose the match type carefully to avoid unintentionally excluding valuable traffic. 3. Monitor Regularly As campaigns run, continue reviewing performance and search term data to identify additional negative keywords. Adapting over time ensures your targeting stays effective. 4. Avoid Overuse While negative keywords are powerful, using too many can limit your ad reach. Focus on excluding only the most irrelevant or low-intent queries to maintain a balanced approach. The Impact of Negative Keywords on Campaign Performance When used effectively, negative keywords transform your Google Ads campaigns by: Improving Ad Relevance: Your ads are shown to users who are more likely to engage. Boosting Quality Scores: Google rewards well-targeted ads with higher quality scores, reducing CPCs. Maximizing ROI: Your ad spend goes further by focusing on high-intent traffic. By combining negative keywords with strong keyword targeting, you create campaigns that not only attract the right audience but also drive better results overall. Take Control of Your Google Ads Campaigns Negative keywords are an indispensable tool for optimizing your Google Ads campaigns. By reducing wasted spend and refining ad targeting, you can focus your budget on attracting high-intent customers and achieving meaningful results. If you’re ready to take your advertising to the next level, Bear Fox Marketing can help. Contact us today to build a strategy that maximizes your ROI and delivers real results. --- ### How Local SEO Can Help Waste Management Companies Stand Out > Local SEO waste management strategies improve visibility for your business. Optimize waste management SEO to attract local customers and stand out. - Published: 2025-03-21 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/how-local-seo-can-help-waste-management-companies-stand-out/ - Categories: Uncategorized Waste management companies play a critical role in communities by providing essential services for homes, businesses, and municipalities. However, standing out in a competitive industry requires more than just reliable service. Incorporating a strong local SEO waste management strategy can help your company increase visibility, attract new clients, and build lasting relationships within your service area. Local SEO focuses on optimizing your online presence for geographically targeted searches. For waste management businesses, this means ensuring potential customers in your service area can easily find and connect with your company. Here’s how to leverage waste management SEO techniques to elevate your business. 1. Optimize Your Google My Business Profile Google My Business (GMB) is the cornerstone of any local SEO strategy. For waste management companies, optimizing your GMB profile ensures your business appears in local search results and on Google Maps. Steps to Optimize Your GMB Profile: Complete Your Profile: Fill out all sections, including your business name, address, phone number, website, and hours of operation. Consistency is key, so ensure this information matches your details across other platforms. Use Relevant Categories: Choose primary and secondary categories that accurately reflect your services, such as "Waste Management Service" or "Garbage Collection. " Add Photos: Upload high-quality images of your fleet, facilities, and team to make your profile more engaging. Encourage Reviews: Customer reviews are critical for building trust and improving local search rankings. Ask satisfied clients to leave positive feedback, and be sure to respond to all reviews promptly. Post Updates: Share regular updates about your services, promotions, or community involvement to keep your profile active and relevant. By fully optimizing your GMB profile, your business becomes more visible to local customers searching for waste management services. 2. Use Localized Keywords Keywords are the foundation of any effective SEO strategy. For waste management companies, localized keywords help you target potential customers searching for services in specific areas. How to Identify Localized Keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to research keywords related to waste management services in your area. Combine your services with location-specific terms, such as “residential waste removal in ” or “commercial dumpster rental in . ” Focus on long-tail keywords, as these are more specific and often have less competition, making it easier to rank higher in search results. Where to Use Localized Keywords: Website content, including service pages, about pages, and FAQs. Blog posts discussing topics like “Tips for Waste Disposal in ” or “How Helps Keep Clean. ” Metadata, including title tags, meta descriptions, and alt text for images. Anchor text for internal links on your site. Localized keywords ensure your content resonates with potential customers in your service area, improving your chances of ranking well in search results. 3. Create Locally Relevant Content Content marketing is a powerful tool for building authority and engaging with your audience. For waste management companies, creating content that speaks to local issues and concerns can help establish your business as a trusted resource. Ideas for Local Content: Educational Blog Posts: Write about topics like “Recycling Guidelines in ” or “How to Properly Dispose of Hazardous Waste in . ” Community Highlights: Showcase your involvement in local events, clean-up initiatives, or partnerships with local organizations. Service Area Guides: Create detailed pages for each area you serve, highlighting specific services available in those locations. By addressing the unique needs of your community, you not only improve your search rankings but also foster stronger connections with your audience. 4. Leverage Local Directories and Listings Listing your business in local directories can significantly enhance your online presence. Sites like Yelp, Angi, and local chamber of commerce directories often rank high in search results and provide an additional touchpoint for potential customers. Tips for Using Local Directories Effectively: Ensure your business information is accurate and consistent across all listings. Include a compelling description of your services, using localized keywords where appropriate. Monitor and respond to reviews on these platforms to maintain a positive reputation. Having a presence on multiple directories increases your chances of being discovered by local customers, boosting both visibility and credibility. 5. Build High-Quality Backlinks Backlinks—links from other websites to yours—are a key factor in improving your SEO rankings. For waste management companies, earning backlinks from local organizations, partners, or news outlets can strengthen your authority and improve your search visibility. How to Build Backlinks: Partner with local businesses or nonprofits on community projects and request a link to your website from their sites. Submit press releases about your initiatives, such as sponsoring local clean-up events or introducing eco-friendly waste disposal options. Contribute guest blog posts to industry websites or local publications. High-quality backlinks signal to search engines that your site is trustworthy and relevant, helping you rank higher in local searches. 6. Monitor and Adjust Your Strategy SEO is not a one-and-done effort—it requires ongoing monitoring and refinement. Use tools like Google Analytics and Google Search Console to track your website’s performance and identify areas for improvement. Key Metrics to Monitor: Website traffic and bounce rates. Keyword rankings for localized terms. Click-through rates and conversions from your GMB profile. Engagement with your content, such as blog views or social media shares. Regularly reviewing these metrics allows you to make >Contact Bear Fox Marketing today to create a tailored local SEO strategy that delivers measurable results. --- ### How to Measure Success in Google Ads with Key Metrics > Learn how to track Google Ads metrics to improve campaign performance. Discover tips for measuring PPC success and making data-driven optimizations. - Published: 2025-03-18 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/google-ads-metrics/ - Categories: Uncategorized Running a successful Google Ads campaign isn’t just about creating compelling ads and targeting the right audience—it’s about measuring the results. With so much data available, understanding which metrics matter and how to interpret them can make the difference between a high-performing campaign and a wasted budget. By focusing on essential Google Ads metrics and using them to guide your strategy, you can achieve measurable success and continuously improve your campaigns. Let’s dive into the key metrics you should track and how they help in measuring PPC success. Why Metrics Matter in Google Ads Google Ads offers unparalleled opportunities for businesses to reach their target audience, but success doesn’t happen by chance. Tracking metrics provides insights into: How well your ads are resonating with your audience. Whether your campaign goals are being met. Opportunities for optimization to improve performance. Metrics transform raw data into actionable insights, enabling data-driven decisions that maximize your return on investment (ROI). Key Google Ads Metrics to Track To measure the success of your campaigns, start by focusing on these essential metrics: 1. Click-Through Rate (CTR) CTR measures how often users click on your ad after seeing it. It’s calculated as: CTR = (Clicks / Impressions) × 100 A high CTR indicates that your ad is relevant and engaging to your audience. Conversely, a low CTR may signal that your ad copy, visuals, or targeting needs improvement. How to Improve CTR: Use compelling headlines and descriptions. Include strong calls-to-action (CTAs). Test different ad creatives and formats through A/B testing. 2. Conversion Rate (CVR) Conversion rate tracks the percentage of users who take a desired action after clicking your ad, such as making a purchase, signing up for a newsletter, or filling out a form. It’s calculated as: CVR = (Conversions / Clicks) × 100 This metric is critical for understanding how effective your landing page and overall campaign are at driving results. How to Improve Conversion Rate: Ensure your landing page is relevant, user-friendly, and optimized for mobile. Simplify forms or checkout processes to reduce friction. Align your ad copy with the landing page content to meet user expectations. 3. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on your ads. It’s calculated as: ROAS = Revenue / Ad Spend This metric gives you a clear picture of your campaign’s profitability. A ROAS of 3:1, for instance, means you earn $3 for every $1 spent on ads. How to Improve ROAS: Focus on high-performing keywords and audiences. Exclude low-intent search terms using negative keywords. Adjust bidding strategies to prioritize conversions. 4. Quality Score Quality Score is a metric Google uses to assess the relevance and quality of your ads, keywords, and landing pages. It’s scored on a scale of 1 to 10 and directly affects your ad rank and cost per click (CPC). Factors Affecting Quality Score: Relevance of ad copy to keywords. User experience on the landing page. Historical CTR of your ads. Improving Quality Score can lower your CPC and increase your ad placement. 5. Cost Per Click (CPC) CPC is the amount you pay each time someone clicks on your ad. Tracking CPC helps you monitor your ad spend and assess whether your budget is being used effectively. How to Optimize CPC: Use bid adjustments to focus on high-value audiences. Refine targeting to reduce irrelevant clicks. Monitor and adjust keyword bids regularly. 6. Impression Share Impression Share shows the percentage of times your ad appeared compared to the total available impressions in your target market. Why It Matters:A low impression share may indicate that your budget or bids are too low, or that your targeting is too broad. How to Improve Impression Share: Increase your budget or bids to compete in competitive markets. Narrow your targeting to focus on high-value segments. How to Use Metrics for Campaign Optimization Metrics are only valuable if you use them to inform decisions. Here’s how to interpret and act on your Google Ads data: 1. Set Clear Goals Define specific objectives for your campaigns, such as increasing website traffic, generating leads, or driving sales. Focus on metrics that align with these goals. 2. Regularly Monitor Performance Use Google Ads dashboards and analytics tools to track metrics in real-time. Set up automated alerts to identify sudden changes in performance. 3. Conduct A/B Testing Test different elements of your ads—headlines, CTAs, visuals, and keywords—to identify what resonates most with your audience. Use the winning variations to improve your campaigns. 4. Analyze Keyword Performance Review search term reports to identify high-performing keywords and add negative keywords to exclude irrelevant traffic. 5. Refine Audience Targeting Use demographic and geographic data to adjust your targeting. Focus on users who are most likely to convert. The Long-Term Benefits of Tracking Google Ads Metrics Tracking and optimizing Google Ads metrics provides a roadmap for long-term success. Over time, you’ll gain a deeper understanding of your audience, refine your strategy, and achieve better results with less wasted spend. Here are some additional benefits: Improved ROI: By focusing on high-performing elements, you’ll maximize your budget’s impact. Better Decision-Making: Metrics give you the data you need to make informed choices rather than relying on guesswork. Enhanced Campaign Scalability: Once you’ve identified successful strategies, you can scale them to reach broader audiences or new markets. Mastering the Art of Measuring PPC Success Success in Google Ads isn’t about setting up a campaign and hoping for the best—it’s about continuously tracking, analyzing, and optimizing your efforts. By focusing on metrics like CTR, conversion rate, and ROAS, you can gain valuable insights into what works and make >Contact Bear Fox Marketing today, and let’s craft a data-driven strategy that delivers measurable results. --- ### The Importance of Google Ads in Digital Marketing > Discover the Google Ads benefits that amplify reach and provide measurable results. Learn how Google advertising enhances digital marketing success. - Published: 2025-03-13 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/the-importance-of-google-ads-in-digital-marketing/ - Categories: Uncategorized Businesses face constant challenges to stay ahead, reach their target audience, and achieve meaningful results. To meet these demands, having tools that deliver swift and efficient outcomes is crucial. Google Ads stands out as one of the most effective platforms for businesses of all sizes, enabling them to expand their reach, engage with specific audiences, and achieve measurable success. By tapping into the extensive Google Ads benefits and the precision of targeted Google advertising, businesses can optimize their digital marketing strategies to attract high-intent customers, improve ROI, and stand out in competitive markets. Google Ads not only provides the flexibility to adapt to changing trends but also offers the insights necessary to make >organic SEO, which can take months to show results, Google Ads delivers immediate visibility. Once your campaign is live, your ads can appear at the top of search results or across the Google Display Network, driving traffic to your website instantly. 2. Boosting Brand Awareness Even if users don’t click on your ad, repeated exposure to your brand name and messaging increases awareness. Display ads and YouTube video ads are particularly effective for this purpose, creating visual and memorable impressions. 3. Supporting Seasonal and Promotional Campaigns Google Ads is an excellent tool for time-sensitive campaigns. Whether promoting a holiday sale or launching a new product, you can create ads with specific start and end dates to capitalize on peak interest periods. 4. Competing Effectively in the Market Google Ads levels the playing field for businesses of all sizes. With the ability to set flexible budgets, even small businesses can compete with larger companies by targeting niche audiences or focusing on local markets. Tips for Maximizing Google Ads Performance To make the most of your Google Ads campaigns, follow these best practices: 1. Research and Use the Right Keywords Keywords are the backbone of Google Ads. Conduct thorough research using tools like Google Keyword Planner to identify high-performing keywords relevant to your business. Include negative keywords to filter out irrelevant searches and improve targeting. 2. Write Compelling Ad Copy Your ad copy needs to capture attention and drive action. Highlight unique selling points (USPs), include a clear call-to-action (CTA), and align your message with the user’s intent. 3. Optimize Landing Pages Ensure your ads direct users to optimized landing pages that are relevant to the ad content. A seamless user experience increases conversion rates and reduces bounce rates. 4. Monitor and Adjust Regularly Review campaign performance frequently and adjust bids, targeting, or ad creatives as needed. A/B testing different elements of your campaigns can help identify what works best. 5. Leverage Extensions and Advanced Features Google Ads offers features like ad extensions (e. g. , call buttons, site links) and smart bidding strategies to enhance performance. Use these tools to provide additional information and improve user engagement. The Measurable Impact of Google Ads Businesses across industries have seen remarkable results by integrating Google Ads into their marketing strategies: Increased Traffic: Companies often report significant spikes in website visits after launching campaigns. Higher Conversion Rates: Targeted advertising ensures clicks are more likely to lead to sales or inquiries. Cost-Effective Campaigns: With proper management, businesses can achieve excellent results even with modest budgets. These outcomes underscore the power of Google Ads as a central pillar of digital marketing success. Boost Your Digital Strategy with Google Ads Google Ads is more than an advertising platform—it’s a strategic tool that empowers businesses to reach new audiences, achieve measurable results, and refine their marketing efforts. By leveraging Google Ads benefits and embracing the precision of targeted Google advertising, your business can unlock unparalleled growth and success. Ready to harness the power of Google Ads for your digital marketing? Contact Bear Fox Marketing today, and let’s build a strategy that delivers real results. --- ### Tips for Effective Local Marketing Campaigns > Discover effective local marketing tips to increase visibility in your region. Learn about local advertising strategies for targeted audience engagement. - Published: 2025-03-10 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/tips-for-effective-local-marketing-campaigns/ - Categories: Uncategorized Marketing in today’s digital-first world is all about creating personalized, region-specific strategies that resonate with local audiences. Effective local marketing not only increases visibility in specific regions but also helps businesses build strong community ties and attract high-quality leads. By combining local SEO, community engagement, and targeted advertising, businesses can achieve their goals and drive sustainable growth. Here’s how to get started with your local marketing campaign. 1. Optimize for Local SEO Local SEO is the backbone of an effective local marketing campaign, making your business discoverable when potential customers search for services nearby. Here’s how to take your local SEO to the next level: Claim and Optimize Your Google Business Profile (GBP) Your GBP acts as your online storefront for local searches. Ensure all information, such as your business name, address, and phone number (NAP), is accurate and consistent. Add high-quality images of your storefront, team, and products or services. Regularly post updates, such as promotions, events, or new offerings, to keep your profile active and engaging. Customer reviews are crucial—responding to all reviews promptly, showing appreciation for positive feedback, and addressing concerns professionally. Target Local Keywords Perform keyword research to identify search terms that potential customers in your area are using. Tools like Google Keyword Planner can help pinpoint high-volume, location-specific terms. Use these keywords strategically in your website content, meta descriptions, and blog posts to enhance visibility for local queries. Leverage Online Directories Listing your business in online directories amplifies your visibility and builds trust with search engines. Beyond platforms like Yelp, Bing Places, and Apple Maps, consider niche-specific directories relevant to your industry. Consistency is key—double-check that your NAP information matches across all directories to avoid penalties from search engines. Create Locally Relevant Content Developing hyper-local content not only attracts nearby customers but also establishes your business as a community expert. Write blog posts about local events, trends, or unique challenges your audience faces in your region. Consider creating resources like “Top 10 Local Spots to Visit” or “Seasonal Tips for in . ” Such content naturally incorporates local keywords and builds stronger community ties. 2. Engage With the Local Community Building genuine relationships within your community fosters trust and loyalty while enhancing your local presence. A well-executed community engagement strategy can set your business apart. Sponsor Local Events Getting involved in local events is an excellent way to connect with your target audience. Sponsorships can range from supporting a youth sports team to hosting a booth at a community fair. Promote your involvement through social media, your website, and local press to amplify your visibility. By associating your brand with beloved local activities, you create a positive and lasting impression. Collaborate With Other Local Businesses Partnering with nearby businesses opens up opportunities for cross-promotion and shared audiences. For example, a bakery could team up with a florist to create a joint gift bundle for Valentine’s Day. This collaboration benefits both businesses by expanding their reach and offering unique value to customers. Use Social Media to Connect Locally Social media is a powerful tool for showcasing your community involvement. Highlight partnerships, share behind-the-scenes looks at events, and post customer testimonials. Engage actively by responding to comments, participating in local Facebook groups, and sharing user-generated content from local followers. Social platforms also allow for geo-targeted ads, which ensure your promotions reach the right audience in your area. 3. Utilize Targeted Advertising Strategies Precision is key when it comes to advertising for local businesses. By focusing on targeted strategies, you can ensure your efforts reach the right audience and maximize ROI. Geotargeted Digital Ads Platforms like Google Ads, Facebook, and Instagram offer tools to target users within specific locations. Define your geographic radius to include your immediate service area or high-value neighborhoods. Use ad copy that highlights your local expertise and appeals to regional customers, such as “Serving for Over 10 Years” or “Your Trusted Expert in . ” Leverage Local Radio and Streaming Platforms Traditional advertising channels like radio still hold value, especially when paired with modern streaming platforms. Region-specific radio ads or Spotify campaigns allow you to deliver a personalized message to local listeners. Use these platforms to announce special offers, events, or seasonal promotions. Promote Special Offers Create exclusive deals for local customers to encourage immediate action. Use calls to action (CTAs) like “Limited Time Offer for Residents” or “Save 20% on Your Next Service— Only. ” Promote these deals through multiple channels, including email campaigns, social media, and geotargeted ads, to increase visibility and engagement. Monitor and Adjust Campaign Performance The success of a targeted advertising strategy depends on regular performance reviews. Use analytics tools like Google Analytics, Facebook Insights, or ad platform dashboards to track metrics such as click-through rates (CTR), conversion rates, and overall return on investment (ROI). By identifying what works and what doesn’t, you can refine your strategy for better results. Take Your Local Marketing to the Next Level Effective local marketing is all about building meaningful connections with your community while ensuring your brand is visible in local searches. By combining local advertising strategies with SEO and community engagement, you can drive traffic, generate leads, and grow your business. Ready to take your local marketing to the next level? Contact Bear Fox Marketing today to develop a strategy tailored to your business and achieve real results. --- ### How Data-Driven Decisions Drive Marketing Success > Data-driven marketing helps businesses make smarter decisions by using actionable insights. Learn how analytics for marketers improve campaign success. - Published: 2025-03-07 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/how-data-driven-decisions-drive-marketing-success/ - Categories: Uncategorized Digital marketing is fast-paced, so being able to make informed decisions can make the difference between a successful campaign and a wasted budget. alt="A woman looking over a graph on three screens representing >Facebook Ads insights, they create targeted campaigns to promote these products to specific audience segments. As a result, they see a 30% increase in sales while reducing their ad spend by 20%. This example demonstrates the power of analytics for marketers—it’s not just about collecting data but using it to drive smarter, more effective decisions. Drive Smarter Marketing with Data >Contact Bear Fox Marketing today to craft a data-driven strategy tailored to your business goals. --- ### How Content Marketing Drives Organic Traffic > Content marketing organic traffic strategies boost visibility and engagement. Learn how SEO-driven content increases reach and attracts your ideal audience. - Published: 2025-03-03 - Modified: 2025-04-11 - URL: https://bearfoxmarketing.com/blog/how-content-marketing-drives-organic-traffic/ - Categories: Uncategorized You’ve probably heard the phrase “content is king,” but have you ever stopped to think about why? In a world where nearly every business has an online presence, content marketing is your secret weapon for standing out and driving real, measurable results. At its core, content marketing doesn’t just fill up your website—it connects with your audience, solves their problems, and turns casual visitors into loyal customers. When done strategically, content marketing organic traffic becomes more than just a buzzword. It’s how you create meaningful interactions that lead to growth. Let’s explore how content marketing works, why it’s effective, and how you can use it to increase organic reach. What Is Content Marketing, and Why Does It Matter? Content marketing is more than writing blog posts or creating catchy headlines. It’s about delivering value. Whether through an in-depth guide, a video tutorial, or a simple infographic, your content should provide answers, spark interest, and build trust. But why does it matter for organic traffic? Because every piece of content you publish increases your chances of being found online. With a strategic approach, your website becomes a resource hub that search engines and your audience can’t ignore. How Strategic Content Marketing Boosts Organic Reach At the heart of any successful content strategy is the goal to attract the right people to your website. This is where a mix of creativity, SEO best practices, and audience insights comes into play. 1. The Role of Keywords in SEO-Driven Content If organic traffic is the goal, keywords are your compass. Keywords help your content appear in searches, making it easier for your ideal audience to find you. But here’s the thing—stuffing your content with keywords won’t cut it anymore. Instead, focus on: Using natural language that matches how people search. Targeting long-tail keywords for more specific and actionable traffic. Placing keywords strategically in titles, headers, and meta descriptions. For example, if your business offers home cleaning services, “eco-friendly home cleaning tips” is a keyword that targets users searching for helpful, specific advice. 2. Audience-Focused Content Is Everything Let’s be real: No one visits a website to read generic advice they’ve heard a million times before. They’re looking for something that speaks to them directly. Understanding your audience’s pain points, interests, and questions allows you to create content that genuinely resonates. Answer their questions: Use tools like Answer the Public or Google’s People Also Ask feature to find trending queries. Speak their language: Avoid jargon unless your audience expects it. Be relatable and approachable. Solve their problems: Every piece of content should have a clear purpose—whether it’s educating, inspiring, or offering solutions. 3. Consistency Builds Momentum Content marketing isn’t a one-time project. To drive significant organic traffic, you need a steady stream of high-quality content. Consistency shows search engines that your website is active and worth ranking, while also keeping your audience engaged. Create a content calendar to ensure you’re publishing regularly. Mix evergreen pieces (content that remains relevant over time) with timely posts about industry news or seasonal trends. 4. Leverage Different Content Formats Don’t limit yourself to just blog posts. Diversify your content to appeal to different preferences and platforms: Videos: Great for tutorials, testimonials, and behind-the-scenes looks. Infographics: Perfect for visual learners and sharing on social media. Podcasts: Offer in-depth discussions on industry topics or interviews with experts. Repurpose your content into multiple formats to maximize its reach and lifespan. A single blog post can become a video script, social media carousel, and email newsletter. Best Practices for Creating SEO-Driven Content To get the most out of your content, align it with SEO best practices: Write Engaging Titles and Descriptions: These are the first things users see in search results. Make them compelling and keyword-rich. Use Internal and External Links: Internal links guide visitors to other pages on your site, while external links to reputable sources boost your credibility. Optimize for Mobile: Most users will access your content on their phones. Ensure your website and content are mobile-friendly. Incorporate Visuals: Break up text with images, videos, or charts to make your content more engaging. The Long-Term Benefits of Content Marketing Building organic traffic through content marketing isn’t an overnight process—but it’s worth it. Unlike paid ads that stop driving traffic when the budget runs out, SEO-driven content continues to work for you long after it’s published. Here’s what you can expect with a strong content strategy: Increased Visibility: Consistent, optimized content keeps your brand front and center in search results. Better Engagement: Audience-focused content builds trust and encourages users to spend more time on your site. Higher Conversions: Valuable content guides visitors down the sales funnel, turning interest into action. A More Personal Connection One of the most overlooked aspects of content marketing is its ability to humanize your brand. When you write with authenticity and put your audience first, you create a connection that goes beyond business. People remember how you made them feel—whether it’s empowered with knowledge or simply entertained by a clever post. Ready to Make Content Work for You? Content marketing isn’t just about filling up web pages—it’s about building relationships, solving problems, and driving real results. When you combine creativity with strategy, you’ll find that content marketing organic traffic and SEO-driven content are the keys to long-term success. Want to see how a tailored content strategy can transform your business? Contact Bear Fox Marketing today, and let’s start building something remarkable together. --- ### Essential Google Ads Tips for Remodeling Business Growth > Maximizing PPC effectiveness in residential remodeling requires strategic Google Ads practices. Learn key tactics to enhance visibility and drive quality leads. - Published: 2025-02-27 - Modified: 2025-10-01 - URL: https://bearfoxmarketing.com/blog/essential-google-ads-tips-for-remodeling-business-growth/ - Categories: Google Ads / PPC - Tags: Google Ads Tips, PPC for Remodeling Business Is your remodeling business struggling to generate leads through Google Ads? Bear Fox Marketing specializes in marketing solutions that include effective PPC strategies and the latest software tools tailored for industries like air conditioning and home services. This article outlines key Google Ads tips to optimize your campaigns, use visual content effectively, and manage your budget efficiently. By following these guidelines, you can improve your ad performance, attract more customers, and grow your business. Optimize Your Google Ads Campaign for Remodeling Success Effective Google Ads campaigns for remodeling businesses begin with identifying the target audience and conducting keyword research specific to services like kitchen remodeling. Setting clear campaign goals ensures maximum impact, while creating compelling ad copy attracts leads. Utilizing ad extensions improves visibility, and monitoring and adjusting bids maximizes ROI. Identify Target Audience to Tailor Your Ads Effectively Analyzing demographic and behavioral data helps pinpoint ideal customers, ensuring campaigns reach those most likely to engage with remodeling services. This targeted approach allows businesses to set competitive prices that resonate with audience expectations, enhancing the overall customer experience. Understanding the target audience also enables the creation of tailored landing pages addressing specific needs. Aligning ad messaging with landing page content increases conversion rates, making campaigns more efficient and effective. Conduct Keyword Research for Remodeling Services Bear Fox Marketing utilizes advanced keyword research techniques to identify high-performing search terms for remodeling services, such as "bathroom remodeling. " By targeting these key phrases in pay-per-click campaigns, businesses can improve their search results visibility, driving more qualified traffic and increasing revenue. Analyzing keyword performance data refines PPC strategies, ensuring that ad spending is allocated effectively. This strategic approach leads to higher conversion rates and sustained revenue growth for remodeling businesses. Set Clear Campaign Goals for Maximum Impact Establishing precise campaign goals allows remodeling businesses to measure the success of their Google Ads initiatives effectively. By defining objectives such as increasing lead generation, boosting website traffic, or enhancing brand visibility, companies can allocate their investment strategically based on alt="a vibrant split-image showcasing a stunning residential construction transformation, highlighting a dramatic before-and-after contrast that emphasizes craftsmanship and quality. " title="a vibrant split-image showcasing a stunning residential construction transformation, highlighting a dramatic before-and-after contrast that emphasizes craftsmanship and quality. "/> Incorporating visual content into a digital marketing strategy enhances residential construction advertising. Showcase before-and-after photos to engage potential clients, create video ads that demonstrate craftsmanship, and use infographics to share remodeling tips. Highlight customer testimonials to build credibility, ensure mobile optimization for visual content, and test different visuals within your marketing budget to identify what resonates best. Showcase Before-and-After Photos for Better Engagement Displaying transformation photos highlights expertise and builds trust. These visuals resonate with potential clients by showcasing the tangible results of remodeling projects. Before-and-after photos not only increase engagement but also encourage potential clients to learn more about the services offered, driving inquiries and conversions. Create Video Ads to Demonstrate Craftsmanship Video ads showcasing exceptional craftsmanship allow businesses to connect with audiences effectively. These dynamic ads demonstrate skills and expertise while encouraging viewers to take action, such as making inquiries or scheduling consultations. Use Infographics to Share Remodeling Tips Infographics simplify complex information, making it easier for audiences to understand. Sharing remodeling tips or insights through visuals improves brand awareness and engagement, driving more traffic to the business website. Highlight Customer Testimonials for Credibility Including customer testimonials in ads reinforces trust and builds credibility. Authentic reviews showcase successful projects and excellent customer service, encouraging potential clients to choose your business for their remodeling needs. Ensure Mobile Optimization for Visual Content With more users relying on mobile devices, optimizing visual content for smartphones is essential. Quick-loading, high-quality visuals ensure a seamless experience for potential clients browsing on mobile, improving engagement rates. Test Different Visuals to Find What Resonates Bear Fox Marketing recommends experimenting with various visual elements in Google Ads to determine which images and designs resonate most with the target audience. By testing different construction and renovation visuals, businesses can identify the most effective advertising strategies that capture potential clients' attention and convey essential information about their services. Utilizing alt="a dynamic office environment showcases a team of professionals intently analyzing vibrant performance data on large screens, illuminated by natural light, symbolizing the drive for improvement and optimal advertising strategies. " title="a dynamic office environment showcases a team of professionals intently analyzing vibrant performance data on large screens, illuminated by natural light, symbolizing the drive for improvement and optimal advertising strategies. "/> Effective performance data analysis is crucial for home improvement businesses to achieve their advertising goals. By monitoring click-through rates, evaluating conversion rates, employing A/B testing, identifying seasonal trends, utilizing Google Analytics, and setting up conversion tracking, companies can optimize their Google Ads campaigns to maximize ROI and enhance communication with potential clients through clear calls to action. Monitor Click-Through Rates for Each Ad Monitoring click-through rates (CTR) for each ad is essential for home construction businesses to gauge the effectiveness of their Google Ads campaigns. Bear Fox Marketing employs advanced analytics tools to track CTR, providing developers with insights into which ads resonate most with their target audience. By analyzing this data, businesses can refine their ad strategies, ensuring that their website attracts the right visitors and reduces the overall cost per lead. Regularly assessing CTR allows remodeling companies to identify high-performing ads and allocate their budget more efficiently. Bear Fox Marketing leverages this information to optimize ad placements and adjust messaging, enhancing engagement and driving more qualified traffic to the website. This proactive approach not only improves campaign performance but also maximizes return on investment by lowering the cost per lead and fostering sustainable business growth. Evaluate Conversion Rates and Make Adjustments Using tools like Google Analytics allows companies to evaluate conversion rates from online advertising campaigns. By analyzing user interactions with websites, trends and patterns can inform adjustments to advertising strategies, ensuring higher effectiveness and better alignment with customer behavior. When conversion rates highlight areas for improvement, businesses can make alt="a vibrant, focused image depicting a meticulously organized workspace adorned with colorful graphs and charts, symbolizing effective budget management strategies for optimizing google ads in the remodeling services sector, illuminated by soft, natural light. " title="a vibrant, focused image depicting a meticulously organized workspace adorned with colorful graphs and charts, symbolizing effective budget management strategies for optimizing google ads in the remodeling services sector, illuminated by soft, natural light. "/> Implementing effective budget management strategies is crucial for optimizing Google Ads and reaching potential clients in the remodeling services sector. By determining an effective spending plan for campaigns and allocating funds to high-performing ads, businesses can maximize their investment. Additionally, avoiding overspending through diligent monitoring, utilizing daily budgets for control, reassessing budgets quarterly for peak seasons, and taking advantage of Google Ads promotions and credits ensures sustained growth for kitchen remodeling and other remodeling services. Determine an Effective Spending Plan for Your Campaigns Creating a tailored budget plan helps businesses allocate resources efficiently. By optimizing ad headlines and leveraging features like call extensions, companies can maximize visibility and engagement without exceeding their budget. Allocate Funds According to High-Performing Ads Analyzing performance data allows businesses to allocate more resources to high-performing campaigns. This alt="a vibrant outdoor community event showcases a beautifully remodeled home, drawing in engaged locals as colorful banners and enthusiastic conversations create an inviting atmosphere that highlights the importance of local advertising for remodeling businesses. " title="a vibrant outdoor community event showcases a beautifully remodeled home, drawing in engaged locals as colorful banners and enthusiastic conversations create an inviting atmosphere that highlights the importance of local advertising for remodeling businesses. "/> Enhancing local advertising is crucial for remodeling businesses to connect with nearby clients. Strategies like location targeting, creating location-specific ads, and optimizing Google My Business listings improve visibility and engagement. Use Location Targeting to Reach Local Customers Focusing ads on specific geographic areas ensures campaigns resonate with local audiences. Customizing content for regional preferences builds trust and relevance. Create Location-Specific Ads for Better Engagement Creating location-specific ads allows remodeling businesses to precisely target homeowners and businesses within their service areas. By customizing ad content to reflect local trends and preferences, Bear Fox Marketing ensures that each advertisement resonates with the community. This tailored approach not only increases the relevance of the ads but also enhances the likelihood of attracting qualified leads who are actively seeking remodeling services in their vicinity. Leveraging geographic data, Bear Fox Marketing designs ads that highlight region-specific projects and success stories, fostering a sense of trust and reliability among local clients. This strategic targeting increases engagement rates by presenting potential customers with relevant solutions that address their unique needs. As a result, remodeling businesses experience higher conversion rates and sustained growth by effectively reaching and connecting with their local market. Partner With Local Influencers for Greater Reach Collaborating with local influencers allows remodeling businesses to extend their reach within targeted communities effectively. Bear Fox Marketing identifies and partners with influencers who have a strong presence in relevant local markets, ensuring that advertising messages resonate with potential clients. This strategic alignment not only enhances brand visibility but also builds trust among local homeowners seeking reliable remodeling services. By leveraging the credibility and audience of local influencers, Bear Fox Marketing amplifies the impact of Google Ads campaigns for remodeling businesses. Influencers can showcase completed projects and share authentic testimonials, driving higher engagement and attracting qualified leads. This partnership approach ensures that marketing efforts are both authentic and highly effective in generating sustained business growth. Optimize Google My Business Listings for Local SEO Optimizing Google My Business listings is vital for remodeling businesses aiming to enhance their local SEO presence. Bear Fox Marketing ensures that all business information, including address, contact details, and service offerings, are accurately and consistently presented. This precision helps improve visibility in local search results, making it easier for potential clients to find and engage with remodeling services in their area. Additionally, Bear Fox Marketing leverages customer reviews and regularly updates the Google My Business profile with high-quality images of completed projects. By actively managing and responding to reviews, they build trust and credibility within the community. These efforts not only boost search engine rankings but also attract more qualified leads, driving sustained growth for remodeling businesses. Local advertising builds the groundwork for your remodeling business. Staying current with Google Ads best practices ensures your campaigns achieve maximum impact. Stay Updated With Google Ads Best Practices Staying updated with Google Ads best practices is crucial for remodeling businesses aiming for growth. Following the Google Ads Blog, joining online communities, regularly reviewing documentation, attending expert webinars, adjusting strategies based on algorithm changes, and experimenting with new features help maintain a competitive edge and optimize campaigns effectively. Follow Google Ads Blog for Latest Tips and News The Google Ads Blog offers the latest updates and trends in digital advertising. By staying informed, businesses can implement innovative strategies to ensure campaigns remain competitive and effective in a constantly evolving market. Leveraging insights from reliable resources like the Google Ads Blog enables businesses to refine their advertising efforts proactively. Staying current with best practices helps optimize performance and achieve superior results tailored to the unique needs of the remodeling industry. Join Online Communities for Knowledge Sharing Engaging in online communities provides an excellent opportunity for remodeling businesses to share and gain insights about Google Ads optimization. These platforms foster collaboration, where professionals discuss strategies, troubleshoot challenges, and keep up with advertising advancements. Participating in specialized forums and groups allows businesses to access practical advice and real-world experiences, helping refine their Google Ads strategies. This collective knowledge enhances the effectiveness of campaigns by incorporating tried-and-true methods alongside new ideas. Regularly Review Google Ads Documentation Google Ads documentation offers valuable guidance on using the platform’s latest features and adhering to best practices. Regular reviews help businesses stay informed about updates and implement new strategies that enhance campaign performance. Understanding detailed guidelines and incorporating them into advertising efforts ensures campaigns remain compliant and effective. This ongoing education helps businesses optimize their campaigns and achieve sustained growth in a competitive market. Attend Webinars to Learn From Industry Experts Webinars hosted by Google Ads experts provide practical knowledge and insights into cutting-edge strategies. By attending these sessions, businesses can apply actionable advice to improve their campaigns and boost overall effectiveness. Webinars offer an excellent way to stay informed about the latest trends and gain inspiration from real-world examples, equipping businesses with tools to keep their advertising competitive. Adjust Strategies Based on Changes in Algorithms Algorithm updates in Google Ads often impact campaign performance. Remodeling businesses can stay ahead by monitoring these changes and adapting their strategies promptly. Fine-tuning bidding strategies and keyword targeting based on algorithmic updates ensures continued campaign effectiveness and helps maintain visibility in competitive search results. Proactively adjusting tactics minimizes disruptions and maximizes return on investment. Experiment With New Features for Competitive Edge Exploring and integrating new Google Ads features, such as responsive search ads and automated bidding strategies, allows businesses to stay ahead of competitors. Adopting innovative tools ensures campaigns evolve alongside changing market conditions and consumer behaviors. Leveraging advanced targeting options like audience insights and interactive extensions enhances ad visibility and appeal. Experimenting with new ad formats drives engagement and attracts a more qualified audience, helping businesses achieve sustained growth. How AI Supercharges Google Ads for Remodelers AI has changed what’s possible with Google Ads, especially for remodeling companies that need consistent, high-quality inquiries without ballooning budgets. Instead of guessing which keywords, locations, and creatives will work, AI systems learn from real performance data and automatically shift spend toward what drives booked consultations. It’s the foundation of AI Google Ads for remodelers (more data, smarter targeting, and better ROI). On the targeting side, Smart Bidding and broad match with audience signals help your campaigns find homeowners who look like your best customers; people researching kitchen layouts, saving bathroom design boards, or comparing financing. As the system sees which searches and demographics convert into estimate requests, it recalibrates bids in real time to hit your CPA or ROAS goals. Creative testing also gets faster. Responsive Search Ads and Performance Max mix and match headlines, descriptions, images, and video (your before-and-after shots are gold here) to assemble the right message for each searcher. AI prioritizes the combinations that earn more clicks and form fills, while quietly retiring weaker variants. That means your best photos and copy rise to the top without constant manual testing. Whether you’re looking to boost seasonal bookings or reduce wasted spend, Remodeling PPC with AI unlocks more reliable results, without constant manual testing. You can even use AI advertising for home improvement to plan around seasonality. Increase bids during peak months (like spring kitchen remodels), ramp up spend in high-income neighborhoods, and let budget pacing protect your cap while capturing surges in demand. Bottom line: AI won’t replace strategy, but it will amplify it. When you pair proven remodeling offers with AI-assisted bidding, targeting, and creative, you get fewer tire-kickers, more qualified homeowners, and a steadier pipeline. Want to see how this looks with your assets and service areas? Book a Free Strategy Call and we’ll map it to your goals. Conclusion Incorporating these proven Google Ads strategies empowers remodeling businesses to enhance campaign performance and achieve growth. Staying updated on best practices, setting clear objectives, and leveraging new tools ensure campaigns remain efficient and impactful. By continuously refining their advertising approach, businesses can secure sustained success in today’s competitive digital landscape. Ready to take your remodeling business to the next level with expertly managed Google Ads campaigns? Contact us today to discuss tailored strategies that drive results and help your business grow! FAQs on Google Ads for Remodelers Q1: What does “AI” actually do in Google Ads for remodelers? A: It analyzes thousands of signals (search terms, device, time, location, creative) to predict which clicks will become consultations, then adjusts bids and creative combinations in real time to hit your cost goals. Let’s talk about what that could mean for your campaign. Q2: Do I lose control if I use Smart Bidding or Performance Max? A: No. You still set budgets, geos, goals, negatives, and brand standards. AI handles the heavy math and testing to reach your targets more efficiently. Curious about how to keep full visibility? Reach out to our team. Q3: What assets do I need for best results? A: Short videos, before/after images, headlines, benefit-driven descriptions, and clear offers (free design consult, 3D render, financing). The more quality assets you provide, the faster AI finds winning combinations. We’ll help you assemble what works best, just send us a message. Q4: How soon will I see improvement? A: Most accounts see steadier CPL within 2–4 weeks as models learn. Bigger gains typically show over 6–12 weeks with consistent budgets and clean conversion tracking. Start now and we’ll track improvement together. Q5: Our budget is small, does AI still help? A: Yes. AI can prioritize your highest-intent searches, limit waste, and learn from every conversion. We’ll right-size campaigns to your market and goals. We’ll help right-size your campaigns for your market. Q6: How do we measure success beyond clicks? A: Track qualified form fills, phone calls, and booked estimates, then import closed-won deals from your CRM so bidding optimizes to revenue, not just leads. Let’s map your goals to your data and build smarter campaigns. --- ### Explore SEO Tactics for Improving Conversions in Cyber Security > Discover effective SEO tactics for the cyber security industry, including audience targeting, content optimization, and technical enhancements. - Published: 2025-02-24 - Modified: 2025-02-08 - URL: https://bearfoxmarketing.com/blog/cyber-security-seo-tactics/ - Categories: SEO Are your cyber security efforts falling short in converting visitors into clients? This article delves into effective SEO strategies, compelling content creation, and technical SEO enhancements tailored to boost conversion rates. By implementing these tactics, businesses can improve website performance and build trust with their audience, addressing the common pain point of low conversions in this competitive industry. Identify Effective SEO Strategies for Cyber Security Conversions Effective SEO strategies for cyber security conversions involve researching target audience needs for tailored marketing, utilizing keyword research tools to find relevant terms, and implementing on-page SEO techniques like optimizing HTML and links for better rankings. Leveraging tools like Google Search Console to monitor bounce rates and counter negative SEO allows content to be refined with actionable insights while analyzing competitors' performance and informs tactical adjustments. Research Target Audience Needs for Tailored Marketing Understanding the specific needs of cyber security users is crucial for effective local search optimization. By analyzing user behavior and preferences, marketers can tailor content and keywords to address the challenges faced by businesses seeking cybersecurity solutions. This targeted approach ensures optimization efforts resonate with the intended audience, increasing conversion rates. Strategically tagging content based on audience research enhances the visibility of cyber security services in search engine results. Prioritizing relevant keywords and phrases aligned with user intent helps businesses attract potential clients actively, seeking robust security measures, fostering engagement, and driving conversions. Utilize Keyword Research Tools to Find Relevant Terms Advanced keyword research tools allow digital marketing teams to identify high-value terms like "antivirus software" and "fraud," frequently searched by organizations seeking cyber security solutions. Incorporating these keywords into strategic areas such as website content and social media campaigns enhances visibility and attracts qualified leads. Understanding the relevance of terms like "actor" in threat landscapes enables the creation of insightful content that addresses common cyber security concerns, thereby improving conversions. Implement on-Page SEO Techniques for Better Ranking Optimizing on-page elements such as meta descriptions, headers, and image alt texts is essential for improving search engine rankings. Incorporating keywords like "incident response" and "botnet" ensures content is relevant and discoverable by the target audience. Tailoring content to address specific roles, like a lawyer needing cyber security insights, boosts engagement and relevance. Structured data and optimized internal linking also enhance search engine rankings while providing a seamless user experience. Optimize Content With Actionable Insights for Readers Enhancing cyber security content with actionable insights ensures it leverages the latest technology and software advancements. Analyzing user interactions and behavior patterns refines content design to address the specific needs of businesses seeking robust security solutions. By staying ahead of competitors with >Bear Fox Marketing continuously refines its SEO strategies by analyzing client data and feedback, ensuring that each campaign aligns with the evolving needs of the cyber security sector. As a trusted SEO marketing company, Bear Fox leverages comprehensive analytics to assess the effectiveness of current tactics, allowing for timely adjustments that enhance brand visibility and drive higher conversion rates. By integrating client feedback into their workflow, Bear Fox Marketing identifies areas for improvement and validates the credibility of their SEO efforts. This proactive approach not only strengthens the brand’s online presence but also ensures that the strategies employed remain effective against emerging cyber threats, ultimately delivering measurable results for their clients. With solid SEO foundations established, the focus now shifts to engaging your audience. Crafting content that truly resonates is essential for boosting conversion rates. Create Compelling Content That Drives Conversion Rates Compelling content drives conversions in cyber security SEO. Writing clear and engaging headlines, incorporating case studies, using visuals, crafting call-to-actions, and revising old content are key strategies to ensure relevance and engagement. Write Clear and Engaging Headlines That Attract Users Crafting clear and engaging headlines aligned with user search intent ensures that content attracts qualified traffic and improves conversion rates. Headlines should address specific needs and include long-tail keywords to capture the attention of potential clients. Incorporate Case Studies to Build Trust and Credibility Case studies demonstrate the effectiveness of tailored SEO services by showcasing real-world examples. Highlighting successful campaigns and measurable outcomes builds trust and credibility, providing potential clients with clear evidence of value. Use Visuals to Enhance User Experience and Retention High-quality visuals such as images and infographics make complex concepts easier to understand, improving user experience and retention. Optimized graphics and multimedia elements increase content discoverability in search results and support higher engagement. Craft Call-to-Actions That Encourage User Engagement Clear and strategically placed call-to-actions guide users toward meaningful interactions. Whether directing visitors to explore SEO audit services or consult with web developers, effective CTAs encourage deeper engagement and drive conversions. Revise and Update Old Content to Maintain Relevance Bear Fox Marketing ensures that outdated content remains valuable by regularly revising it to reflect the latest trends in SaaS SEO and cyber security. By allocating an appropriate budget for content updates, the team can incorporate new keywords related to emerging cyberattack strategies and software-as-a-service solutions, enhancing the relevance and effectiveness of our conversion rate optimization efforts. Maintaining the relevance of existing content is crucial for addressing the evolving needs of businesses facing cyber threats. This proactive approach not only sustains engagement but also drives higher conversion rates by demonstrating expertise and reliability in the software as a service landscape. Great content draws visitors in. Next, ensure your site is easily found by optimizing technical SEO for cyber security websites. Optimize Technical SEO for Cyber Security Websites Technical SEO management enhances customer attention by improving site speed, ensuring mobile responsiveness, utilizing SSL certificates, structuring URLs, minimizing broken links, and leveraging XML sitemaps. Improve Site Speed to Enhance User Experience Enhancing site speed reduces user frustration and improves engagement. Similarly, optimizing websites for mobile devices ensures accessibility across platforms, fostering a seamless experience for potential clients. Use SSL Certificates for Security and Trustworthiness SSL certificates are fundamental for securing data and building user trust. Implementing SSL protocols protects sensitive information, reinforces confidence, and improves search rankings. Minimize Broken Links and Improve Site Navigation Ensuring a website is free from broken links significantly enhances user confidence and supports robust information security protocols. Regular audits to identify and fix broken server connections ensure seamless navigation that keeps potential clients engaged and reduces bounce rates. This attention to link integrity not only improves search engine rankings but also reinforces the reliability of the site, making it easier for users to find and trust the services offered. Improving site navigation through intuitive design and clear pathways supports effective integration with social media and Google Ads campaigns. Logical content organization and consistent link structures facilitate easier access to critical information, streamlining navigation and creating a positive user experience across all digital touchpoints. Leverage XML Sitemaps to Aid Search Engine Crawling Integrating XML sitemaps ensures that search engines efficiently crawl and index websites, enhancing visibility in competitive markets. This structured approach helps lead generation efforts by making all relevant pages easily discoverable, which is vital for businesses offering specialized SEO services. XML sitemaps also facilitate the inclusion of important resources, such as downloadable PDFs outlining security protocols, improving overall SEO performance. By maintaining an up-to-date sitemap, businesses can provide search engines with clear guidance, ultimately driving more qualified leads and reinforcing their authority in the digital space. Enhance User Experience to Boost Conversions in Cyber Security Improving user experience is key to driving conversions in the cyber security sector. This involves utilizing A/B testing to identify user preferences, gathering feedback to inform website changes, implementing intuitive design, and maintaining consistent branding across all web pages. Additional tactics, like integrating chatbots for instant support and creating landing pages focused on specific user intent, further enhance the customer experience. Utilize A/B Testing to Identify User Preferences A/B testing helps determine the most effective layout and design elements for websites. By experimenting with different versions of landing pages and call-to-action buttons, businesses can identify configurations that lead to higher engagement and conversion rates. This >targeted approach not only enhances the relevance of the content but also increases the likelihood of converting visitors into clients. Bear Fox Marketing leverages its expertise to design landing pages that align with various stages of the customer journey, effectively guiding users from initial interest to engagement. By incorporating clear calls-to-action and addressing specific cybersecurity concerns, each web page becomes a strategic tool for capturing qualified leads. This precision in addressing user intent helps mitigate threats of high bounce rates and ensures a seamless experience that fosters trust and drives conversions. Improving user experience lays a strong foundation for increasing conversions. Next, establishing authority and trust will further encourage your audience to take action. Build Authority and Trust to Encourage Conversions Establishing authority and trust is critical for increasing conversions. Strategies such as engaging in guest blogging, cultivating partnerships with influencers, showcasing certifications and awards, promoting user testimonials, participating in online communities, and leveraging social media build credibility and encourage audience action. Showcase Certifications and Awards for Credibility Displaying industry certifications and awards demonstrates expertise and adherence to ethical practices, reassuring clients of a company’s capabilities. This transparency fosters trust and supports conversions. Promote User Testimonials and Success Stories User testimonials and success stories highlight the effectiveness of strategies, providing tangible evidence of successful outcomes. Sharing these stories builds trust and positions a company as a reliable partner. Maintain Active Participation in Relevant Online Communities Engaging in discussions and contributing insights in relevant online forums builds trust and authority. This proactive involvement demonstrates expertise and encourages businesses to seek solutions from trusted sources. Utilize Social Media for Brand Awareness and Engagement Strategic use of social media increases brand awareness and engagement. Sharing informative content and interacting with followers builds a trustworthy presence that attracts potential clients. Building trust sets the stage for ongoing success. Next, analyze your SEO to make sure you keep improving. Analyze Your SEO Performance for Continuous Improvement Continuous improvement in SEO requires monitoring keyword rankings, analyzing user behavior through tools like Google Analytics, and making strategic adjustments based on data insights. Regular reviews of conversion rates, traffic sources, and algorithm changes help maintain best practices, ensuring sustained success in the ever-evolving digital landscape. Monitor Keyword Rankings to Adjust Strategies Consistently monitoring keyword rankings is essential for assessing the relevance of SEO strategies. Keywords like "endpoint security" and "backup" can highlight trends and shifts in the cyber security landscape. Analyzing metadata and URL performance ensures that content remains optimized for search engines, enhancing visibility to organizations seeking robust solutions. Tracking critical keywords enables timely updates to strategies, ensuring that content stays relevant and effectively targets the right audience. This proactive approach boosts conversion rates by maintaining alignment with user intent and industry demands. Use Google Analytics to Track User Behavior Patterns Google Analytics provides deep insights into user behavior patterns, offering valuable data to optimize website performance. Metrics such as newsletter sign-up rates and engagement levels help refine content to better meet audience needs. Analyzing user pathways and interactions enables businesses to identify key areas for improvement. This >Contact us today to learn how tailored SEO solutions can help your business stay competitive, improve online visibility, and convert visitors into loyal clients. Let’s work together to secure your digital presence and achieve sustained growth. Reach out now to get started! --- ### Essential Key Elements for Your Content Calendar Success > Plan smarter, not harder. Find effective content calendar tips to stay consistent, save time, and boost your content marketing results. - Published: 2025-02-20 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/effective-content-calendar-tips/ - Categories: Content Marketing Are you finding it challenging to manage your content effectively within your budget? Bear Fox Marketing specializes in creating efficient content calendars that maximize your resources. This article explores essential elements like selecting the right content planning tools, incorporating engaging graphics, and utilizing platforms such as Notion. By following these guidelines, you can streamline your content strategy, save time, and achieve better results. If organizing your content workflow has been challenging, this guide offers practical solutions to enhance your planning and execution. Identify Your Target Audience to Tailor Your Content Effectively Identifying the target audience is essential for content marketing planning. By analyzing demographics and psychographics, creating personas, and determining audience preferences and pain points, businesses can tailor strategies for podcast and email marketing. Gathering feedback, monitoring trends, and utilizing analytics tools provide insightful data to enhance your content calendar checklist. Analyze Demographics and Psychographics of Your Audience Understanding the demographics of an audience allows businesses to set appropriate pricing strategies and design content that resonates with specific age groups, income levels, and geographic locations. Tailoring content marketing efforts to these demographic insights makes campaigns more effective in reaching and engaging the intended audience. Delving into the psychographics of the target market enables marketers to develop white papers and calls to action that align with the audience's values, interests, and lifestyle choices. This deeper understanding ensures that content marketing initiatives not only attract attention but also drive meaningful interactions and conversions. Create Personas to Better Understand Your Users Developing detailed user personas serves as a valuable resource for precise lead-generation strategies. By utilizing tools like Trello, you can organize and visualize persona attributes, ensuring that each campaign goal aligns with the specific needs and behaviors of your target audience. Comprehensive knowledge of user personas allows businesses to tailor content that resonates deeply with potential customers. This understanding facilitates the creation of personalized marketing messages, enhancing engagement and increasing the effectiveness of lead generation efforts. Determine Audience Preferences and Pain Points By implementing robust data collection methods, you can gain valuable insights into audience preferences and pain points. Analyzing this information enables the creation of targeted marketing strategies that address specific needs, enhancing campaign effectiveness and customer satisfaction. Using advanced project management software efficiently organizes and interprets collected data to maintain a strong reputation for delivering customized solutions. This systematic approach ensures that marketing efforts are precisely aligned with audience challenges, fostering trust and driving business growth. Gather Feedback to Adjust Your Strategy Utilizing tools like SEMrush can help gather consumer feedback and refine your content strategy effectively. By analyzing keyword performance and competitive insights, you can identify areas for improvement and adjust your approach to better meet audience needs. Feedback can be meticulously organized in spreadsheets, providing a clear overview of consumer preferences and pain points. This structured data enables informed decisions, ensuring that your content strategy remains aligned with the target audience’s expectations and drives successful outcomes. Monitor Trends to Stay Relevant To effectively monitor trends and maintain relevance, leveraging advanced search engine analytics and robust content management systems is essential. Continuously analyzing search engine data helps identify emerging patterns and shifts in audience interests, enabling updates to your content calendar accordingly. Implementing precise tagging and efficient asset management practices ensures that each asset aligns with current trends. This structured approach facilitates quick adjustments, enhancing the overall responsiveness of your content strategy to market changes. Utilize Analytics Tools for Insightful Data Advanced analytics tools can help monitor the performance of landing pages and your overall website, providing critical insights into customer behavior and preferences. By analyzing data such as page views, bounce rates, and conversion metrics, you can refine your editorial calendar to include content that resonates with your target audience. Utilizing these analytics also enhances your knowledge base, ensuring that the content addresses the specific needs and questions of your customers. This >Bear Fox Marketing ensures that content goals seamlessly integrate with the overall marketing strategy by conducting thorough competitor analysis. By evaluating competitors' social media presence and influencer marketing tactics, the team identifies opportunities to differentiate and enhance content operations. This strategic alignment facilitates the development of targeted content that supports broader business objectives. Additionally, Bear Fox Marketing leverages APIs to streamline content distribution across various platforms, ensuring consistency and efficiency. By aligning content goals with the marketing strategy, the team can effectively utilize social media and influencer partnerships to amplify brand messaging. This cohesive approach drives higher engagement and supports sustained business growth. Identify Key Performance Indicators to Track Success Key performance indicators such as ebook downloads, workflow efficiency, and return on investment can help assess the effectiveness of your content calendar implementation. Leveraging drag-and-drop management tools makes it easy to track these metrics, ensuring that each content piece contributes to the overall objectives. Prioritize Content Types Based on Goals Prioritize content types by aligning each format with specific business objectives to enhance credibility and optimize search engine performance. Analyzing data from extensive databases and monitoring Google search trends can identify which content forms—such as blogs, videos, or infographics—are most effective in achieving desired outcomes. Schedule Regular Reviews of Your Goals Regularly scheduling reviews of content calendar goals enhances the customer experience by ensuring that all marketing efforts are aligned with expectations. Utilizing tools like Airtable for task management provides clear visibility into ongoing projects, enabling timely adjustments based on performance insights. Adjust Goals Based on Performance Metrics Bear Fox Marketing regularly assesses performance metrics to refine our content calendar goals, ensuring that each initiative aligns with overarching company objectives. By analyzing data from social media marketing campaigns and website interactions, we can identify successful strategies and areas needing improvement. This methodical approach allows for timely adjustments, optimizing content effectiveness, and maximizing engagement. By utilizing analytics tools to monitor key performance indicators, we can make informed decisions about content uploads and distribution. This disciplined framework maintains consistency and supports continuous improvement, leading to more impactful marketing outcomes. With your goals defined, the focus shifts to selecting the appropriate tools. The right tools will streamline your content planning process. Choose the Right Tools for Planning Your Content Selecting the appropriate content calendar tools is pivotal for effective planning. Evaluate popular software options, compare features and pricing, and integrate collaboration tools to enhance team productivity and streamline automation. Utilizing consistent templates, testing tools before committing, and staying updated on new features ensures robust backlink strategies and optimal search engine results page performance, supporting sales and community engagement. Evaluate Popular Content Calendar Software Options When evaluating popular content calendar software options, prioritize tools that offer comprehensive social media analytics and intuitive dashboards. These features enable effective monitoring of your marketing strategy, ensuring that every content piece targets the right audience and meets campaign objectives. Compare Features and Pricing of Tools When comparing features and pricing of tools, prioritize platforms offering robust project management capabilities and seamless integration with content creation workflows. Selecting cost-effective solutions with comprehensive insights ensures that your marketing campaigns remain efficient and within budget. Integrate Collaboration Tools for Teamwork Integrating collaboration tools with platforms like Google Analytics and Brandwatch helps align team efforts with content marketing goals. Centralizing data from these analytics tools ensures that every piece of content meets strategic objectives. Test the Tools Before Committing Before finalizing a content planning tool, conduct thorough trials to assess compatibility with your strategies. Evaluate features such as user interface and customization options to determine whether the software meets your specific needs for effective content scheduling and management. Stay Updated on New Features and Tools Staying updated on new features and tools enables Bear Fox Marketing to seamlessly integrate artificial intelligence into our content planning processes. Regular audits of the latest software ensure that the team leverages advanced intelligence to enhance quality assurance measures. This commitment to using cutting-edge technology optimizes the effectiveness of our content calendars, providing clients with superior marketing solutions. Utilizing artificial intelligence-driven insights, the team gathers intelligence that helps tailor content to meet specific client needs. This dedication to quality assurance ensures that our content planning tools remain effective and aligned with industry best practices. With the proper tools in place, you're ready to take the next step. Establishing a steady publishing routine will keep your content on track and your audience engaged. Create a Consistent Publishing Schedule Creating a consistent publishing schedule involves determining the ideal frequency for audience engagement, utilizing a content calendar for organization, marking key dates and events for timely posts, planning seasonal content in advance, staying flexible to adjust schedules when needed, and maintaining consistency across all platforms. Effective teamwork and editing in tools like Microsoft Word ensure attention to detail, enhancing customer retention. Determine Ideal Frequency for Your Audience's Engagement By conducting thorough keyword research and media monitoring, you can identify the optimal publishing frequency that maximizes audience engagement. Scheduling content releases to coincide with peak interaction times ensures each post reaches the intended audience effectively. Mark Key Dates and Events for Timely Posts Integrating strategic planning by identifying and scheduling key dates and events ensures content releases coincide with significant industry events and seasonal trends. Anticipating competitive movements positions your business to leverage timely opportunities effectively. Plan for Seasonal Content in Advance Planning seasonal content in advance integrates timely themes into your content marketing strategy, ensuring relevance throughout the year. Thorough research on upcoming trends and key dates enables a comprehensive plan tailored to each season. Stay Flexible to Adjust Your Schedule When Needed Bear Fox Marketing recognizes that the digital landscape is constantly evolving, requiring the ability to adapt content schedules as needed. By staying flexible, the team can adjust the language and messaging to align with current trends and audience preferences, ensuring that each post remains relevant and impactful. This responsiveness helps maintain engagement and addresses any unforeseen changes in the market dynamics. Maintain Consistency Across All Platforms Maintaining consistency across all platforms ensures that Bear Fox Marketing's clients build a recognizable and trustworthy brand presence. By standardizing messaging, visuals, and posting schedules, the team guarantees that each piece of content reinforces the brand identity, regardless of where it is published. This unified approach helps in establishing a strong online presence, making it easier for audiences to engage and connect with the brand. Furthermore, consistent content delivery across various channels allows Bear Fox Marketing to optimize our strategies based on unified performance metrics. By monitoring engagement and feedback from all platforms, the team can make informed adjustments that enhance overall effectiveness. This cohesive management not only streamlines the marketing efforts but also maximizes the impact of each campaign, driving better results for their clients. Maintaining a steady flow of content builds trust and keeps your audience engaged. Next, it's important to regularly assess your strategy to ensure it continues to meet your goals effectively. Evaluate and Adapt Your Content Strategy Regularly To ensure ongoing success, regularly review performance data for each content type and gather audience feedback after key releases. By identifying topics that resonate, tracking competitor moves and trends, acknowledging changes in audience preferences, and making adjustments based on comprehensive analysis, your content calendar strategies remain effective and relevant. Review Performance Data for Each Content Type Bear Fox Marketing systematically analyzes performance data for each content type to determine which formats drive the most engagement and conversions. By utilizing advanced analytics tools, the team identifies patterns and trends that inform future content creation and distribution strategies. This >Contact us today to streamline your content strategy and achieve measurable results! --- ### Optimizing Google Ads Remarketing for Customer Retention > Unlock the power of remarketing. Learn how to optimize Google Ads to re-engage past visitors, boost retention, and maximize ROI from repeat customers. - Published: 2025-02-17 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/optimizing-google-ads-remarketing-for-customer-retention/ - Categories: Google Ads / PPC Are you finding it challenging to retain customers despite investing in digital marketing? Bear Fox Marketing specializes in optimizing Google Ads remarketing strategies using precise pixels and tags to enhance customer engagement. This article will cover implementing remarketing lists, creating effective ad creatives, and utilizing frequency capping to prevent ad fatigue. By following these strategies, you can improve retention rates and maximize each user's interaction with your brand. Implement Remarketing Lists for Targeted Customer Engagement Implementing remarketing lists allows businesses to define specific audience segments, set eligibility timeframes based on interactions, and use custom parameters for precise targeting. Aligning these lists with marketing strategies and monitoring performance metrics ensures effective engagement on landing pages and mobile apps, ultimately enhancing the connection with the target audience. Define Specific Audience Segments for Remarketing Campaigns Identifying and defining specific audience segments is crucial for effective remarketing campaigns. By analyzing customer behavior and preferences, brands can tailor their display ads to resonate with different groups, ensuring that each campaign delivers relevant and personalized messaging. This level of personalization not only enhances the effectiveness of advertising efforts but also strengthens the brand’s connection with its audience. Utilizing advanced data analytics, businesses can create detailed audience segments based on interactions such as website visits, past purchases, and engagement with previous campaigns.   This strategic segmentation allows for precise targeting, enabling brands to deliver customized advertising that addresses the unique needs and interests of each group. As a result, customer retention rates improve, and the overall impact of remarketing initiatives becomes more significant. Set Timeframes for Audience Eligibility Based on Interactions Setting appropriate timeframes for audience eligibility is essential to maximize the return on investment in Google remarketing campaigns. By analyzing user interactions and determining the optimal duration for which an audience remains eligible, businesses can allocate their budget more effectively, ensuring that ads reach potential customers when they are most likely to convert through Google search ads. For industries such as software as a service, establishing precise timeframes based on user engagement patterns enhances the efficiency of remarketing efforts. Tailoring these periods allows companies to maintain consistent visibility without overspending, ensuring that their investment in Google remarketing aligns with customer behavior and supports sustained customer retention. Utilize Custom Parameters for Better Audience Targeting Integrating custom parameters into remarketing campaigns enhances audience targeting by allowing precise segmentation based on customer behaviors and preferences. Effectively managing these parameters ensures that customers receive timely and relevant messages without feeling overwhelmed. Custom parameters also allow for the customization of ad content to align with individual customer journeys. This tailored approach improves engagement rates and fosters stronger connections, ultimately driving higher retention rates. Align Remarketing Lists With Your Business Goals Aligning remarketing lists with business goals ensures that online advertising efforts directly contribute to desired outcomes such as increased revenue and brand growth. By utilizing analytics, Bear Fox Marketing can track the effectiveness of each remarketing segment, allowing for >tailor campaigns that reflect user interactions across social media, native advertising, and website visits. By evaluating how customers engage with different platforms, the team can refine audience segments to better match their interests and behaviors. This strategic adjustment enhances the effectiveness of Google search remarketing efforts, ensuring that advertisements are relevant and timely for each targeted group. Leveraging insights from customer experience data, Bear Fox Marketing continuously optimizes remarketing lists to support customer retention goals. By analyzing patterns such as repeated website visits or specific actions taken on native advertising content, we can adjust targeting parameters to meet the evolving needs of their audience. This proactive approach ensures that marketing messages remain personalized and impactful, ultimately fostering stronger relationships and increasing the likelihood of repeat engagements. With the foundation of targeted engagement in place, the next step ensures your message resonates effectively. Crafting impactful ad creatives will capture attention and drive meaningful interactions. Create Compelling Ad Creatives for Remarketing Campaigns Create compelling ad creatives for remarketing campaigns by designing visually appealing ads that grab attention and uploading persuasive messages tailored to past visitors. Utilize dynamic ads for personalized experiences, test different formats to optimize performance, and analyze engagement rates. Regularly refresh content, debug display issues across web browsers, and manage cost to enhance targeted advertising efforts. Design Visually Appealing Ads That Grab Attention Designing visually appealing ads is crucial for capturing the attention of users browsing through the Google Display Network. By incorporating striking images and clear messaging, businesses can ensure their search ads stand out on any web page, effectively enticing viewers to engage with the advertising campaign. This approach not only increases visibility but also drives higher click-through rates, leading to better conversion opportunities. Moreover, integrating personalized elements such as the viewer's email address can enhance the relevance of the ads, making them more compelling and memorable. By tailoring the visual aspects to align with the audience's preferences and behaviors, companies can create a seamless and engaging experience that resonates with potential customers. This strategic combination of design and personalization fosters stronger connections, ultimately boosting customer retention and loyalty. Craft Persuasive Messages Tailored to Past Visitors Crafting persuasive messages involves utilizing behavioral retargeting strategies to deliver dynamic ads that resonate with individual user actions. Personalized messaging increases relevance and the likelihood of conversion, reinforcing the connection with potential customers. Utilize Dynamic Ads for Personalized Customer Experiences Implementing frequency capping enhances return on investment by managing how often users see ads. Setting frequency limits, monitoring engagement data, and adjusting caps based on campaign performance optimizes ad exposure while preventing audience fatigue. Test Different Formats for Optimizing Ad Performance Testing different ad formats allows businesses to understand how various visual and textual elements influence customer behavior in Google Ads remarketing campaigns. By experimenting with formats such as carousel ads, video ads, and responsive display ads, Bear Fox Marketing can identify which types drive the most engagement and conversions, optimizing retargeting efforts for diverse audience segments. Automation tools facilitate the systematic testing of multiple ad formats by analyzing performance metrics and adjusting strategies based on real-time data. Utilizing automation in Google Ads remarketing enables Bear Fox Marketing to efficiently refine ad creatives, ensuring that each URL-linked ad optimally appeals to user behavior and maximizes the effectiveness of retargeting initiatives. Analyze Engagement Rates of Various Ad Creatives Analyzing engagement rates of various ad creatives provides valuable insights into how different visuals and messages perform across search engine results pages. By examining metrics such as click-through rates and conversion rates, Bear Fox Marketing can determine which ad creatives best capture the audience's attention and drive interactions. This >delivers maximum value to clients. Refresh Ad Content Regularly to Sustain Interest Regularly updating google remarketing ads ensures that the messaging remains fresh and relevant, preventing ad fatigue among potential customers. By rotating ad creatives and highlighting different aspects such as special price offers or unique product features, businesses can maintain the audience's interest and encourage them to revisit their cart. This continuous refresh strategy keeps the ads engaging and increases the likelihood of conversion. By analyzing metrics like click-through rates and cart abandonment rates, the team at Bear Fox Marketing can identify which ads are underperforming and implement timely updates. This proactive approach not only sustains customer interest but also optimizes the effectiveness of the remarketing campaigns, ultimately driving higher retention and sales. Effective ad designs draw attention and spark interest. Next, controlling how often these ads appear ensures your audience remains engaged without feeling overwhelmed. Utilize Frequency Capping to Avoid Ad Fatigue Implementing frequency capping enhances return on investment by managing how often users see ads. Setting frequency limits, monitoring engagement data, and adjusting caps based on campaign performance optimizes ad exposure while preventing audience fatigue. Set Frequency Limits for How Often Users See Your Ads Setting frequency limits ensures potential customers are exposed to ads just enough to stay engaged without becoming annoyed. Strategic control over ad visibility enhances the effectiveness of campaigns and supports sustained customer interest. Monitor User Engagement to Identify Fatigue Signs Monitoring user engagement metrics such as click-through rates and conversion rates enables Bear Fox Marketing to identify early signs of ad fatigue in Google Ads remarketing campaigns. By closely tracking these indicators, the team can determine when audiences are becoming less responsive to repeated ad exposures, allowing timely adjustments to frequency caps to maintain campaign effectiveness. Utilizing advanced analytics tools, Bear Fox Marketing assesses patterns in user interactions to pinpoint when ad fatigue occurs. This alt="A visual representation of A/B testing for Google ads remarketing on an iPad next to a cup of coffee. " /> Optimize Through a/B Testing of Remarketing Ads A/B testing is essential for enhancing the effectiveness of Google Ads remarketing. Identifying key elements to test, creating ad variations, and analyzing results allow businesses to refine their strategies and continuously improve campaigns. Identify Key Elements of Ads to Test for Improvement Identifying key elements to test in remarketing ads is essential for enhancing their effectiveness. Bear Fox Marketing focuses on variables such as headline effectiveness, call-to-action clarity, and visual appeal to determine which combinations resonate best with the target audience. By systematically evaluating these components, the team ensures that each ad variant is optimized for maximum engagement and conversion. Additionally, Bear Fox Marketing examines the impact of different messaging strategies and offers on user response. Testing variations in promotional content and value propositions allows the agency to pinpoint the most persuasive elements that drive customer retention. This targeted approach not only refines ad performance but also aligns with the overall objectives of sustaining long-term client relationships. Create Variations of Ads for Effective a/B Comparisons Developing distinct ad versions with variations in elements like headlines and images enables meaningful comparisons. By analyzing performance data, businesses can identify the most compelling designs and messages to refine future campaigns. Analyze Results to Determine the Most Effective Version Analyzing results is pivotal in determining which ad variations perform best within Google Ads remarketing campaigns. By examining metrics such as click-through rates and conversion rates, Bear Fox Marketing can identify the most effective ad versions that resonate with the target audience. This alt="A person looking over Google ads remarketing data on their phone and computer screen. " /> Analyze Data to Refine Remarketing Strategies Data analysis is pivotal for refining Google Ads remarketing campaigns. By leveraging tools like Google Analytics, businesses can gain in-depth audience insights, monitor conversion rates, and track ROI to measure profitability. Use Google Analytics for in-depth Audience Insights Google Analytics provides comprehensive data on user behavior, including session duration, pages visited, and demographics. These insights enable precise audience segmentation and targeted strategies. Monitor Conversion Rates From Remarketing Efforts Monitoring conversion rates from remarketing efforts is crucial for evaluating the success of Google Ads campaigns. By analyzing how many users complete desired actions after engaging with remarketing ads, Bear Fox Marketing can determine the effectiveness of our strategies in fostering customer retention and driving sales. Utilizing sophisticated analytics tools, Bear Fox Marketing tracks conversion data to identify patterns and optimize remarketing tactics. This continuous assessment enables the team to make informed adjustments, enhancing campaign performance and ensuring a higher return on investment for our clients. Track ROI to Measure Campaign Profitability Assessing the financial return of remarketing efforts ensures budgets are allocated efficiently. By monitoring key financial metrics, businesses can identify the most profitable strategies and optimize campaigns for maximum impact. Adjust Targeting Based on Performance Data Trends Bear Fox Marketing continuously analyzes performance data trends to refine targeting strategies in Google Ads remarketing campaigns. By identifying shifts in customer behavior and engagement patterns, the team can adjust targeting parameters to better align with evolving market demands. This proactive approach ensures that ads reach the most receptive audience segments, enhancing the effectiveness of customer retention efforts. For instance, if data indicates a growing interest in a specific product category, Bear Fox Marketing can recalibrate its remarketing lists to focus more on users who have previously shown interest in that category. By leveraging these insights, we optimize ad placements and messaging, resulting in higher conversion rates and sustained customer loyalty.   This >remarketing strategies. By evaluating changes in click-through rates and conversion rates, the team can determine which approaches yield the highest customer retention and adjust their tactics accordingly to enhance future performance. Utilizing historical data alongside real-time analytics, Bear Fox Marketing can pinpoint areas of improvement and replicate successful elements from previous campaigns. This methodical analysis ensures that each remarketing effort is optimized for better engagement, ultimately driving sustained customer loyalty and maximizing the return on investment for their clients. After scrutinizing the data, your remarketing strategies are sharper than ever. The next step is to create dedicated landing pages that drive success. Set Up Dedicated Landing Pages for Remarketing Success Creating tailored landing pages aligned with ad messaging ensures a seamless user experience. Optimizing these pages for mobile devices and incorporating strong CTAs encourages conversions and improves retention. Design Landing Pages Specifically for Remarketing Visitors Designing landing pages specifically for remarketing visitors involves creating tailored experiences that address the unique interests and behaviors of returning users. Ensuring each landing page aligns with the visitor's previous interactions provides relevant content and clear calls-to-action that guide them seamlessly toward conversion. By incorporating personalized elements such as dynamic content and customized offers, businesses can enhance the effectiveness of remarketing campaigns. This strategic approach not only increases engagement but also fosters a stronger connection with potential customers, ultimately driving higher retention and sales. Align Landing Page Content With Ad Messaging Aligning landing page content with ad messaging is essential for maintaining user trust and ensuring a seamless transition from advertisement to engagement. When the language, offers, and value propositions in the landing page mirror those presented in Google Ads remarketing campaigns, visitors experience consistency that reinforces brand credibility and encourages them to take desired actions. Consistently mirroring ad messaging on dedicated landing pages enhances the effectiveness of remarketing efforts by addressing user expectations and reducing confusion. Key elements such as headlines, offers, and call-to-action buttons should be synchronized with the original ad content, facilitating a smooth user journey that leads to higher conversion rates and improved customer retention. Optimize Landing Pages for Mobile Devices Optimizing landing pages for mobile devices ensures a seamless user experience for visitors accessing content through smartphones and tablets. Employing responsive design techniques that automatically adjust layouts and elements allows landing pages to display correctly on various screen sizes. This approach enhances usability, reduces bounce rates, and ensures that potential customers remain engaged and are more likely to convert. Prioritizing mobile page speed is also crucial, as fast-loading pages are critical for retaining mobile users. Strategies like minimizing image sizes, leveraging browser caching, and streamlining code help ensure landing pages load swiftly, even on slower connections. This focus on performance enhances user satisfaction and supports higher conversion rates, ultimately contributing to improved customer retention. Include Strong CTAs to Encourage Conversions Including strong calls-to-action (CTAs) on dedicated landing pages is crucial for guiding visitors towards desired actions, such as making a purchase or subscribing to a service. Bear Fox Marketing strategically designs CTAs that are clear and compelling, ensuring they align with the overall goals of the remarketing campaign. By placing prominent CTAs, businesses can effectively drive conversions and enhance customer retention through targeted Google Ads efforts. Bear Fox Marketing leverages >Contact us today to discover tailored solutions that align with your business goals. Let’s create campaigns that engage, convert, and drive sustainable growth! --- ### Optimizing Google Ads for Seasonal Campaign Success > Maximize your sales this season with effective PPC campaigns in Google Ads. Learn strategies to attract more customers and boost your revenue today! - Published: 2025-02-13 - Modified: 2025-02-08 - URL: https://bearfoxmarketing.com/blog/seasonal-ppc-campaigns-best-practices/ - Categories: Google Ads / PPC Did you know that businesses can boost their seasonal sales by up to 30% with optimized Google Ads campaigns? Bear Fox Marketing recognizes the challenge of balancing your advertising budget with fluctuating demand. In this article, we will explore how to identify seasonal trends, craft compelling ad copy, and optimize targeting for Google Shopping Ads.   By implementing these strategies, your campaigns will perform more effectively, helping you maximize results during peak seasons and address the unique demands of your market. Identify Seasonal Trends and Their Impact on Campaigns Identifying seasonal trends is vital for successful Google Ads campaigns. Analyzing historical data offers insights into seasonal performance while researching consumer behavior during peak seasons like Easter aids in targeting. Tracking competitors' strategies around seasonal themes allows businesses to optimize their merchant center and email marketing. Effective call-to-action techniques based on these trends can enhance campaign outcomes. Analyze Historical Data for Seasonal Performance Insights Reviewing historical data enables businesses to make informed investments in search engine marketing by identifying which seasons yield the highest returns. By examining past advertising campaign performance, companies can allocate their budgets more effectively, ensuring that resources are directed toward periods with proven revenue growth. Understanding seasonal performance trends allows marketers to refine their content marketing strategies, aligning messaging with consumer behavior during peak times. This targeted approach not only enhances the effectiveness of advertising campaigns but also drives sustained revenue by meeting audience demands precisely when they are most active. Research Consumer Behavior Trends During Peak Seasons During peak seasons like Cyber Monday and Christmas, consumer behavior shifts significantly as buyers seek information on the best deals and gift options. By analyzing these trends, businesses can tailor their Google Ads image campaigns to capture attention and drive lead generation effectively. Leveraging detailed information about consumer preferences during these high-traffic periods allows marketers to optimize their lead-generation strategies. Implementing targeted ad creatives and utilizing relevant imagery ensures that campaigns resonate with the audience, maximizing engagement and conversion rates. Track Competitors' Strategies Around Seasonal Themes Utilizing SEMrush as a tool enables businesses to systematically track competitors' holiday marketing strategies, particularly their shopping ads. By analyzing competitors' keyword choices and ad placements, companies can identify successful tactics and adjust their own campaigns to stay competitive during peak seasons. Monitoring competitors' seasonal approaches provides valuable insights into enhancing user experience through targeted holiday marketing. This knowledge allows marketers to refine their shopping ads, ensuring they meet consumer expectations and drive higher engagement and conversions during critical shopping periods. Seasonal trends guide your strategy. Now, focus on writing ads that speak to these changes. Craft Compelling Ad Copy for Seasonal Campaigns Crafting compelling ad copy for seasonal campaigns involves using seasonal keywords that resonate with your audience, tailoring messaging to reflect seasonal themes and emotions, and incorporating timely promotions and urgency. By integrating these elements into your search engine strategy and landing page, campaigns can effectively engage consumers and drive results. Use Seasonal Keywords That Resonate With Your Audience Utilizing seasonal keywords effectively involves comprehensive data analysis to pinpoint terms that customers are actively searching for during specific periods. By incorporating keywords related to price and cost, businesses can attract customers who are seeking the best deals and value for their purchases. Additionally, optimizing the URL with these seasonal keywords enhances the overall relevance of the ads, improving search engine visibility and click-through rates. Aligning seasonal keywords with current promotions and customer expectations ensures that ads resonate with the target audience's intent. Through data analysis, marketers can identify the most effective keywords that reflect seasonal trends and pricing strategies, allowing them to tailor their campaigns accordingly. This focused approach not only manages advertising costs efficiently but also drives higher engagement by directing customers to relevant URLs that meet their seasonal needs. Tailor Your Messaging to Reflect Seasonal Themes and Emotions By tailoring messaging to reflect seasonal themes, retailers can enhance the effectiveness of their Google Ads campaigns, creating a more engaging customer experience. Aligning ad copy with holiday sentiments ensures that promotions resonate with audiences, driving higher click-through and conversion rates during peak shopping periods. Incorporating elements such as video ads and gift-oriented offers into seasonal campaigns allows businesses to connect emotionally with consumers. This strategic approach not only highlights relevant products but also encourages shoppers to take advantage of limited-time deals, optimizing the overall campaign performance. Include Timely Promotions and Urgency in Your Copy Incorporating timely promotions and a sense of urgency into a Google Ads strategy allows brands to effectively capture consumer attention during peak shopping periods. This >Bear Fox Marketing leverages comprehensive data insights to refine our Google Ads bids, ensuring maximum visibility during critical shopping periods. This approach enhances conversion marketing by targeting high-demand times with optimized ad spend. By strategically increasing bids during peak seasons, Bear Fox Marketing ensures that clients' ads on Google achieve prominent placement, thereby improving the overall customer experience. This alt="A visual representation of winter offers for seasonal PPC campaigns. " />Seasonal PPC Campaigns 2 Leverage Seasonal Offers to Boost Advertising Performance Leveraging seasonal offers enhances advertising performance by creating exclusive promotions that attract clicks, experimenting with various ad formats to optimize search advertising, and monitoring user engagement through insights from Google Trends. By integrating performance max strategies, businesses can boost sales and accelerate learning, ensuring their campaigns align with seasonal demand and drive exceptional results. Create Exclusive Seasonal Promotions to Attract Clicks A leading digital marketing agency like Bear Fox Marketing leverages automation to develop exclusive seasonal promotions that resonate with target audiences. By integrating these promotions into their marketing strategy, the agency ensures that Google Ads campaigns capture the heightened consumer interest during peak seasons, driving increased click-through rates and maximizing advertising effectiveness. Tailored seasonal offers not only attract clicks but also enhance customer engagement by addressing specific seasonal needs and preferences. Bear Fox Marketing utilizes >advanced audience segmentation enhances the ability to track and analyze specific customer behaviors and preferences. By breaking down the audience into distinct segments, marketers can gain deeper insights into which groups are driving the most conversions.   Additionally, monitoring competitive actions and inventory changes allows businesses to make >tailored advertising campaigns that resonate with returning customers, increasing the likelihood of conversions during peak seasons. Integrating Amazon Ads into retargeting strategies provides an additional layer of engagement, ensuring that visitors encounter consistent messaging across various platforms. Bear Fox Marketing offers valuable tips on optimizing these retargeting efforts, maximizing the impact of advertising campaigns by strategically reaching audiences who have already shown interest in the brand. Personalize Retargeting Campaigns Based on User Actions By analyzing user interactions across various marketing channels, Bear Fox Marketing can tailor retargeting campaigns to address specific actions taken by potential customers. For instance, integrating video marketing elements into retargeting ads can re-engage users who previously viewed product videos, enhancing their connection with the brand and increasing the likelihood of conversion during seasonal peaks. Furthermore, Bear Fox Marketing leverages insights from Amazon PPC campaigns to personalize retargeting efforts effectively. By identifying which products users have shown interest in, we can customize ad content and offers, ensuring that each marketing campaign resonates with individual preferences. This strategic personalization not only optimizes ad spend but also drives higher engagement and sales during critical shopping seasons. Optimize Retargeting Budget Allocation Based on Performance Optimizing budget allocation involves focusing on high-performing channels. Analyzing performance data ensures that resources are directed toward the strategies that yield the greatest impact, maximizing campaign efficiency and effectiveness during peak shopping events. Maximize Results with Seasonal Google Ads Strategies Optimizing Google Ads for seasonal campaigns is crucial for maximizing engagement and driving conversions during peak periods. By analyzing historical data and understanding consumer behavior, businesses can tailor their ad strategies to align with seasonal trends effectively. Crafting targeted ad copy and leveraging timely promotions ensures that campaigns resonate with the audience’s current needs and preferences. Additionally, utilizing advanced targeting and retargeting techniques enhances ad performance, ensuring that marketing efforts deliver substantial and measurable results. Ready to take your seasonal campaigns to the next level? Contact us today to discover how expert strategies can help you maximize your advertising performance and drive meaningful results. --- ### Top SEO Mistakes to Avoid in 2025: Stay Ahead of the Curve > Avoid common SEO mistakes in 2025 and discover SEO best practices for improved rankings. Learn how to optimize your strategy with expert tips. - Published: 2025-02-10 - Modified: 2025-02-08 - URL: https://bearfoxmarketing.com/blog/seo-mistakes-2025/ - Categories: SEO Search engine optimization (SEO) is the digital marketing compass guiding businesses to online success. Yet, even the most seasoned marketers can stumble into traps that derail their efforts. With algorithms evolving faster than ever, understanding SEO best practices is crucial to avoid the most common SEO mistakes in 2025. In this guide, we’ll uncover pitfalls that could sabotage your rankings and reveal actionable strategies to keep your campaigns on track. Keyword Stuffing: When More Becomes Less Once upon a time, loading content with keywords felt like a surefire way to climb search engine rankings. That era is long gone. Keyword stuffing is one of the most glaring SEO mistakes in 2025, with search engines now prioritizing user intent and readability over sheer keyword volume. Search engines like Google deploy sophisticated algorithms that penalize content riddled with redundant keywords. Instead of improving visibility, keyword stuffing often leads to a drop in rankings and damages your brand's credibility. Imagine landing on a page where every other sentence reads like a bot wrote it—would you stick around? To avoid this misstep, shift your focus to natural, conversational language. Utilize tools like Google Keyword Planner to identify secondary and semantic keywords that complement your primary terms. By weaving keywords seamlessly into content that addresses user intent, you’ll engage readers and satisfy search engines simultaneously. Ignoring the Mobile-First Revolution The mobile-first era is no longer on the horizon—it’s here. Neglecting mobile optimization is one of the deadliest SEO mistakes in 2025. With mobile devices driving the majority of web traffic, failing to cater to these users means alienating a massive audience. Common issues include unresponsive designs, slow load times, and mobile-unfriendly navigation. Picture this: a potential customer clicks on your site, only to encounter sluggish load speeds and text that’s nearly impossible to read on their phone. Chances are, they’ll bounce—taking your ranking potential with them. To stay competitive, prioritize mobile optimization. Start by conducting usability tests using Google’s Mobile-Friendly Test to identify problem areas. Ensure your site’s design is responsive, adjust font sizes for readability, and optimize for thumb-friendly navigation. Tools like GTmetrix and PageSpeed Insights can help you improve mobile load times, creating a seamless experience for every user. Flying Blind Without Analytics In the world of SEO, data is power. Ignoring analytics is akin to navigating without a map—one of the most avoidable SEO mistakes in 2025. Many businesses either fail to set up analytics tools properly or neglect to review their data regularly, missing out on valuable insights. Analytics reveal critical metrics like traffic sources, bounce rates, and user behavior, all of which help fine-tune your SEO strategy. Without this information, you’re essentially guessing at what works. It’s like throwing darts in the dark and hoping one hits the bullseye. To avoid flying blind, set up Google Analytics and Google Search Console if you haven’t already. Dive into dashboards to monitor your progress and identify bottlenecks. Use heatmaps to understand how visitors interact with your site, and set up conversion tracking to measure the success of key actions like purchases or sign-ups. alt="A person holding the word SEO represents leveraging the learnings from mistakes that could be made in 2025. " /> Neglecting the Backbone: Technical SEO Technical SEO may be invisible to users, but its impact is undeniable. Overlooking this foundational aspect is one of the most detrimental SEO mistakes in 2025. From crawlability issues to broken links, technical errors can prevent search engines from properly indexing your site. Technical SEO blunders often lurk in the shadows—missing XML sitemaps, broken links, and poorly structured URLs are just a few culprits. These errors disrupt the seamless flow of information, leaving search engines struggling to understand your site’s content. Addressing technical SEO starts with a thorough audit. Tools like Screaming Frog and Ahrefs can identify issues ranging from 404 errors to crawlability problems. Ensure your XML sitemap is updated and submitted to Google, fix broken links promptly, and create a logical internal linking structure. These steps fortify your website’s foundation, ensuring search engines can access and index your content efficiently. The Temptation of Low-Quality Content In the race to publish content, quality often takes a backseat to quantity. But producing low-quality content is one of the most pervasive SEO mistakes in 2025. Thin, duplicate, or poorly researched material can damage your credibility and push your site further down the rankings. Search engines favor content that is original, informative, and engaging. If your pages are full of fluff or lack depth, they’ll struggle to retain visitors. High bounce rates and minimal engagement signal to search engines that your content isn’t meeting user needs. To avoid this trap, embrace quality over quantity. Research topics thoroughly, craft content that addresses user intent, and incorporate E-A-T principles: Expertise, Authoritativeness, and Trustworthiness. Regularly revisit old blog posts to update outdated information or enhance them with fresh insights. Thoughtful, well-crafted content will always outperform hastily written articles in the long run. Overlooking Local SEO Opportunities For businesses with a physical presence, local SEO is a goldmine. Yet many companies neglect this powerful strategy, ranking it among the top SEO mistakes in 2025. Without optimizing for local search, you’re leaving potential customers on the table—literally. Local SEO missteps include inconsistent business information, failing to encourage reviews, and ignoring Google Business Profile optimization. Imagine a user searching for “best coffee shop near me” only to find your outdated phone number or missing hours of operation. To capitalize on local SEO, start by claiming and optimizing your Google Business Profile. Ensure your Name, Address, and Phone (NAP) information is consistent across all platforms. Encourage satisfied customers to leave reviews, as positive ratings boost credibility and visibility. Additionally, create locally relevant content that highlights your connection to the community, such as blog posts or events. Taking the Next Step Toward SEO Excellence SEO is a dynamic field, and avoiding these common pitfalls requires diligence, adaptability, and a commitment to ongoing learning. By steering clear of keyword stuffing, prioritizing mobile optimization, leveraging analytics, addressing technical issues, focusing on high-quality content, and embracing local SEO best practices, you’ll position your business for sustainable growth in 2025. If you’re ready to elevate your SEO strategy, Bear Fox Marketing can help. Our team of experts specializes in crafting >Contact us today and let’s start building your path to success. --- ### The Path to Building a Comprehensive SEO Strategy Confidently > Master your SEO skills with this comprehensive strategy guide. Unlock effective tips to boost your rankings and drive organic traffic to your website today! - Published: 2025-02-06 - Modified: 2025-02-08 - URL: https://bearfoxmarketing.com/blog/complete-seo-strategy-guide/ - Categories: SEO Are you unsure how to build a comprehensive SEO strategy that enhances your website’s speed and user experience? Bear Fox Marketing specializes in creating tailored SEO plans that address essential aspects like design and JavaScript optimization. In this guide, we will cover the core elements of a successful SEO strategy, including comprehensive keyword research and a balanced on-page and off-page approach. By following these steps, your business can improve visibility, attract more users, and achieve significant growth. Understand the Core Elements of a Successful SEO Strategy A successful SEO strategy includes identifying and analyzing the target audience for optimization, researching essential keywords to boost search visibility, and assessing competitor strategies to determine market position. Additionally, evaluating website performance metrics, applying effective on-page SEO techniques, and developing content that engages industries like local search and retail are essential. Avoiding practices such as spamming and link farms ensures sustainable growth. Identify and Analyze Your Target Audience for Optimization Understanding the semantics of your target audience allows for the creation of content that resonates with their needs and search intent. By utilizing platforms like HubSpot, businesses can gain insights into customer behavior and preferences, ensuring that optimization efforts align with what the audience is seeking. This relevance not only enhances user experience but also improves search engine rankings. Avoiding duplicate content is crucial in maintaining the integrity of SEO strategies. Duplicate content can confuse search engines and dilute the effectiveness of Google Ads campaigns, leading to reduced visibility. By thoroughly analyzing and differentiating content, businesses can ensure their website remains authoritative and appealing to both users and search engines. Research Essential Keywords to Improve Search Visibility In-depth keyword research begins with analyzing data to identify terms that potential customers frequently search for. By integrating these keywords into crucial html elements such as title tags and meta descriptions, businesses can enhance their website’s visibility on search engines.   Effective content management systems facilitate the seamless incorporation of these keywords, ensuring consistency across all web pages. Choosing the right filename for each webpage also plays a significant role in improving search visibility, as it helps search engines understand the page’s content. Additionally, focusing on local SEO keywords can drive targeted traffic from specific geographic areas, making it easier for businesses to reach their ideal audience. By strategically selecting and implementing essential keywords, companies can strengthen their online presence and achieve sustainable growth. Assess Competitor Strategies to Understand Market Position By thoroughly analyzing competitors' link building efforts, you gain insights into the current market landscape, allowing them to identify effective strategies that enhance credibility and drive sales. Understanding where competitors are gaining their authority helps in refining one’s own approach to secure a stronger online presence. Evaluating the competition's comprehensive SEO tactics enables you to position their clients more effectively within the market. This strategic assessment ensures that campaigns are tailored to outperform rivals, ultimately increasing market share and boosting overall sales performance. Evaluate Website Performance Metrics to Guide Improvements Evaluating website performance metrics is vital for ensuring optimal navigation and user experience. By analyzing data such as page load times and bounce rates, a web developer can identify areas needing improvement, enhancing overall site functionality. This analysis provides actionable insights that drive strategic decisions for continuous website enhancement. Entrepreneurs can benefit from outsourcing the evaluation of website performance metrics to specialized teams, allowing them to focus on core business activities. By leveraging expert analysis, businesses can gain a comprehensive understanding of their site's effectiveness, leading to informed strategies that support growth and competitiveness in the digital marketplace. Focus on on-Page SEO Techniques for Better Ranking Optimizing the website logo is a crucial on-page SEO technique. By ensuring that the logo includes relevant keywords in its alt text and is designed for fast loading, businesses can enhance their search engine optimization efforts. A well-crafted logo not only boosts brand recognition but also contributes to higher visibility in Google search results. Leveraging analytics tools allows businesses to monitor the effectiveness of their link strategies meticulously. By analyzing data such as click-through rates and user engagement, search engine optimization tactics can be fine-tuned to improve rankings. This strategic use of analytics ensures that each link serves a purpose in driving targeted traffic and achieving sustainable growth. Develop Valuable Content That Resonates With Your Audience Effective content creation is foundational to establishing a strong online reputation. By leveraging a comprehensive database of audience insights, businesses can ensure that each piece of content aligns with the core interests and preferences of the target demographic. Understanding the root language and communication styles of the audience allows for crafting messages that resonate deeply, fostering engagement and loyalty. This strategic approach to content creation not only meets the informational needs of the audience but also enhances overall search visibility. Create a Comprehensive Keyword Research Framework Creating a comprehensive keyword research framework starts with utilizing keyword research tools to uncover valuable phrases. Classifying keywords into relevant categories and analyzing search volume and competition ensures optimal choices aligned with the business model. Monitoring trending keywords and integrating long-tail keywords like "ebook seo" enhances the strategy. Additionally, optimizing existing content using web analytics provides valuable insights, improving the user experience and refining the site's menu structure. Utilize Keyword Research Tools to Uncover Valuable Phrases Employing keyword research tools allows businesses to identify phrases that match the target persona's search behavior. This strategic optimization ensures that content marketing efforts are focused and effective, steering clear of keyword stuffing practices that can harm search engine rankings. By selecting valuable keywords, content becomes more relevant and engaging, aligning it with the audience's genuine interests and needs. Comprehensive keyword analysis directly impacts the return on investment by targeting high-value search terms that drive qualified traffic. Leveraging these insights helps develop content strategies that foster meaningful interactions and conversions, ensuring marketing efforts are efficient and impactful. Analyze Search Volume and Competition for Optimal Choices Analyzing search volume and competition involves understanding various technical elements such as XML sitemaps and CSS optimization. Advanced tools can assess how these factors influence a website’s performance, ensuring that chosen keywords attract traffic and enhance site performance. By examining these metrics, businesses can identify high-impact keywords that align with industry leadership goals. Detailed infographics visualizing competitors' keyword strategies and market positions can aid in recognizing gaps and opportunities. This >Organizations can monitor trending keywords effectively to ensure their SEO strategies stay current and impactful. By analyzing real-time data, emerging trends that enhance lead generation and bolster online visibility can be identified. This proactive approach enables businesses to adjust their content and targeting, maintaining a competitive edge in the digital marketplace. Staying updated with trending keywords allows for continuous optimization, refining SEO strategies for sustained success. Tracking keyword performance ensures campaigns consistently align with evolving interests and search behaviors. Optimize Existing Content Based on Keyword Analysis Existing website content should be meticulously analyzed using keyword analysis to ensure alignment with current SEO strategies. Incorporating relevant terms into key sections enhances the site’s relevance and improves its search engine rankings. Adapting content for newsletters and digital communications by leveraging keyword insights ensures outreach aligns with audience interests. This method supports effective campaigns and strengthens online presence across various platforms. Incorporate Long-Tail Keywords for Niche Targeting Incorporating long-tail keywords allows businesses to target specific niches effectively. This approach enhances organic search results by aligning content with precise search queries, ensuring potential customers find the most relevant information related to their needs. Build a Solid on-Page and Off-Page SEO Approach Building a solid on-page and off-page SEO approach involves implementing title tags and meta descriptions effectively within an SEO content strategy. Optimizing headers and images enhances user experience, while internal linking structures improve site navigation. Moreover, cultivating backlinks from reputable sources boosts authority, leveraging social media platforms increases brand visibility, and engaging with online communities promotes content. Utilizing digital marketing tools and optimizing the Google Business Profile completes a comprehensive strategy. Implement Title Tags and Meta Descriptions Effectively Implementing title tags and meta descriptions effectively begins with understanding the fundamental concept of these elements as essential SEO assets. Through precise copywriting, businesses can craft titles and descriptions that accurately represent their content, thereby attracting more targeted traffic. Utilizing Google Analytics helps in monitoring their performance, enabling >Regularly analyzing the data provided by Google Search Console allows for continuous refinement of SEO strategies, ensuring that websites remain competitive and achieve sustainable growth in search results. Track Keyword Rankings for Continuous Improvement Monitoring keyword rankings is essential for maintaining and enhancing a comprehensive SEO strategy. Advanced analytics tools can track the performance of targeted keywords regularly. By analyzing shifts in rankings, businesses can identify which keywords are driving traffic and which require optimization to align with evolving search engine algorithms. Continuously refining keyword strategies helps adapt to market trends and competitor movements. Leveraging real-time data and performance metrics ensures content remains effective, sustaining high search visibility and driving organic growth across various industries. Gather Data on Conversion Rates to Measure Success Tracking conversion rates provides a clear indicator of how effectively a website turns visitors into customers. By analyzing data from tools like Google Analytics, businesses can pinpoint which SEO strategies are driving meaningful actions, such as purchases or sign-ups. This insight allows for refining approaches to ensure digital marketing efforts align with desired outcomes. Understanding conversion data also helps identify the most effective keywords and landing pages, enabling targeted optimization. This focused approach not only boosts return on investment but also ensures marketing resources are used efficiently to achieve sustained business growth. Stay Updated With SEO Trends and Algorithm Changes Remaining updated with SEO trends and algorithm changes is vital for maintaining a competitive edge. This involves following industry experts and blogs, attending webinars, participating in online forums, conducting regular audits, and adapting strategies as needed. Experimenting with new techniques ensures strategies remain effective and aligned with the latest standards. Follow Industry Experts and Blogs for the Latest Insights To stay ahead in SEO, it is important to engage with thought leaders and reputable digital marketing blogs. Regularly reviewing insights from recognized authorities helps businesses anticipate changes and adjust strategies proactively. Subscribing to trusted resources and participating in discussions fosters continuous learning and adaptation, keeping SEO efforts relevant and effective. Drive Growth with a Comprehensive SEO Strategy Building a comprehensive SEO strategy is essential for enhancing online visibility and driving sustainable growth in today’s competitive digital landscape. By accurately identifying target audiences, conducting thorough keyword research, and analyzing competitor strategies, businesses can effectively position themselves to attract the right traffic. Implementing robust on-page and off-page SEO techniques, alongside continuous performance monitoring, ensures that strategies remain effective and aligned with evolving search engine algorithms. Bear Fox Marketing specializes in creating tailored SEO strategies to help businesses confidently navigate the complexities of SEO, achieve long-term success, and establish a strong market presence. Ready to take your SEO strategy to the next level? Contact Bear Fox Marketing today to start building a customized plan that delivers measurable results. --- ### Best Practices in Social Media for Fencing Companies > Explore social media for fencing strategies to showcase projects, engage local customers, and elevate your fencing business's online presence. - Published: 2025-02-03 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/social-media-for-fencing-companies/ - Categories: Social Media Marketing Social media has transformed how businesses connect with customers. For fencing companies, it’s more than a platform—it’s a stage where you can display your craftsmanship, build community trust, and create a steady stream of leads. With strategic efforts, your business can carve out a unique digital identity. Dive into these practical tips to make the most of social media for fencing and unlock the potential of local fencing marketing. Building a Visual Portfolio That Stops the Scroll First impressions on social media are visual. If your posts don’t grab attention within seconds, potential customers will keep scrolling. For fencing companies, showcasing completed projects in crisp, high-quality images or videos is paramount. Highlight intricate details like wood grain, modern metal finishes, or decorative accents. Before-and-after transformations are especially captivating—they tell a story of progress and skill. Video content adds another layer of engagement. A time-lapse of a fence installation or a quick tutorial on maintaining a cedar fence can resonate with your audience. Platforms like Instagram Reels or TikTok thrive on short, engaging clips, making them ideal for reaching new customers. You can also tap into the power of user-generated content by encouraging satisfied customers to share photos of your fences on their property. With permission, repost these on your page, tagging them to showcase community ties and authenticity. Becoming a Trusted Name in Your Local Community Social media is a perfect tool for local fencing marketing. By geo-tagging posts, your content becomes visible to nearby homeowners searching for fencing solutions. When you post about your work in local neighborhoods, mention those areas to create a sense of familiarity and trust. Community involvement amplifies this trust. Share updates about local events you’re attending or sponsoring, or post about fencing trends specific to your region. Partnering with local influencers, such as contractors or real estate agents, can also help you extend your reach. Their endorsement serves as social proof, building credibility for your brand. Crafting a Consistent and Recognizable Brand Your brand’s identity on social media should feel cohesive and professional. This means more than just using the same logo or color scheme—it’s about tone, messaging, and reliability. Develop a recognizable voice that reflects your expertise and approachability. Consistency also applies to your posting schedule. A content calendar can help you stay organized and keep your audience engaged with a steady stream of updates. Plan posts that rotate between showcasing completed projects, answering frequently asked questions, and educating your audience about fence maintenance and materials. Sharing Success Stories and Customer Experiences People love stories, and your satisfied customers have great ones to tell. Sharing testimonials and reviews is an effective way to build trust. Take it a step further by creating detailed posts about specific projects. Mention the challenges you overcame, the materials used, and how the end result brought value to the homeowner. Highlighting unique or standout projects can also make your brand memorable. Did you recently complete a custom-designed fence for a historic home? Or perhaps you tackled a large-scale commercial project? Posts like these showcase your versatility and expertise. Engaging With Your Audience to Build Relationships Social media isn’t a one-way street—it’s an ongoing conversation. Respond promptly to comments and messages, whether it’s answering a question about fence materials or thanking someone for their feedback. This level of engagement fosters trust and positions your business as approachable and reliable. Interactive campaigns are another way to keep your audience interested. Polls, contests, and Q&A sessions are great ways to generate engagement while showcasing your expertise. For example, you could run a contest asking followers to share photos of their outdoor spaces for a chance to win a free consultation. Educational content also plays a big role. Share tips on fence maintenance, explain the pros and cons of different materials or even create posts about the benefits of seasonal installations. The goal is to position yourself as the go-to expert in social media for fencing. Amplifying Reach With Paid Advertising Targeting the Right Audience Paid social media advertising offers a cost-effective way to reach a highly specific audience. Platforms like Facebook and Instagram allow fencing companies to design ads that target homeowners based on location, age, and even interests like home improvement or landscaping. By narrowing your audience, you ensure your ads are seen by those most likely to need your services. Effective targeting can drastically reduce wasted ad spend while increasing the quality of leads. Leveraging Dynamic Ads Dynamic ads, which showcase specific products or services based on user behavior, are a particularly powerful tool. For example, if someone visits your website to learn about vinyl fencing, retargeting ads featuring that product can gently remind them to take action. These ads keep your business top of mind for potential customers who are already considering their options. Exploring Ad Formats Experimenting with ad formats is key to maximizing impact. Carousel ads can showcase different projects in a single post, while video ads provide an opportunity to tell a story or demonstrate a service in action. Always include a clear call-to-action (CTA), such as "Get a Free Estimate Today," to guide viewers toward the next step. Combining Paid and Organic Strategies For even greater effectiveness, combine paid advertising with organic efforts. Promote your most engaging posts through boosted ads to reach a wider audience. This strategy allows you to amplify the content already resonating with your followers while capturing the attention of new prospects. A thoughtful balance between organic and paid strategies ensures consistent visibility and long-term growth. Tracking Success and Adapting Strategies Setting Clear Goals The success of your social media efforts hinges on tracking key performance metrics and using that data to refine your approach. Start by identifying your primary goals: Are you focused on generating leads, driving website traffic, or building brand awareness? Once clear goals are established, you can monitor the metrics that matter most for those objectives, such as click-through rates (CTR), engagement rates, and conversions. Using Analytics Tools Tools like Facebook Insights and Instagram Analytics provide a wealth of data about how your content is performing. For instance, they can show whether photo-based posts receive more interaction than video content or which time of day garners the most engagement. This information enables you to focus your energy on what works best for your audience. Adapting Based on Insights Understanding these metrics is only the first step. To truly benefit, you must act on the insights. If engagement spikes during a specific time of day, schedule your posts accordingly. If one type of fencing material generates more clicks or comments, prioritize showcasing similar projects. A willingness to test, evaluate, and adapt ensures that your strategy evolves in line with your audience's preferences. Balancing Short-Term and Long-Term Strategies When tracking performance, don’t overlook long-term trends. A post might not immediately go viral, but consistently engaging content builds trust and keeps your brand visible. Regularly review your analytics to measure overall growth, assess the ROI of your campaigns, and ensure your messaging aligns with your goals. By combining short-term tweaks with a long-term strategy, you can create a thriving presence that continually attracts and retains customers. Your Next Steps to Social Media Success With the right strategies, social media for fencing can be a powerful tool for growing your business and connecting with your local community. By combining eye-catching visuals, engaging content, and >Let Bear Fox Marketing help. We specialize in crafting tailored strategies that drive real results for fencing companies. Contact us today to start building your digital footprint. --- ### How AI is Changing Google Search and How You Can Adapt > Discover how AI in Google Search is transforming SEO. Learn strategies for adapting to AI changes, optimizing content, and enhancing user experiences. - Published: 2025-01-28 - Modified: 2025-01-06 - URL: https://bearfoxmarketing.com/blog/ai-in-google-search/ - Categories: SEO In the ever-evolving digital landscape, AI in Google Search is reshaping how users discover information and how businesses connect with their audience. Search algorithms like BERT and MUM are advancing Google’s ability to interpret intent, personalize results, and elevate the search experience. But as AI becomes central to search, what does this mean for businesses? More importantly, how can adapting SEO to AI changes keep you ahead of the curve? The Rise of AI in Google Search AI isn’t just a buzzword in the tech world—it’s the driving force behind some of Google’s most sophisticated search advancements. Take BERT, for example, Google’s natural language processing breakthrough. By understanding the context of words in a query, BERT has transformed how search intent is recognized. Gone are the days of clunky keyword matching; now, content must align seamlessly with user needs and conversational language. Meanwhile, MUM, Google’s Multitask Unified Model, has upped the ante by processing information across multiple formats—text, images, and video—to deliver hyper-personalized results. MUM doesn’t just answer questions; it anticipates the layers of intent behind them, delivering deeper, more relevant insights. These developments showcase a shift in how Google operates: it’s no longer just a search engine—it’s an intent engine. For businesses, this signals a paradigm shift. Ranking high on Google is no longer about overstuffing content with keywords; it’s about creating meaningful, user-centric experiences that address searchers’ needs with precision and authenticity. What AI Means for SEO As AI in Google Search advances, SEO strategies must evolve too. The traditional playbook of sprinkling keywords across a webpage is outdated. To stay competitive, brands must embrace a multifaceted approach that focuses on quality, intent, and accessibility. First, high-quality content is non-negotiable. Algorithms like BERT and MUM reward content that demonstrates depth, accuracy, and authority. This means incorporating E-E-A-T—experience, expertise, authoritativeness, and trustworthiness—into every piece of content you create. Whether it’s through author credentials, credible sources, or comprehensive answers, demonstrating value is key. Second, optimizing for search intent has become vital. Search intent isn’t just about answering queries; it’s about understanding the mindset behind them. Is the user seeking information, navigating to a site, or ready to make a purchase? Aligning your content to these intents not only improves rankings but also enhances user engagement. Finally, structured data plays a pivotal role in adapting SEO to AI changes. Schema markup, for example, helps search engines interpret your content more effectively, increasing your chances of appearing in features like rich snippets and knowledge panels. How to Adapt to AI-Driven Changes Adapting SEO to AI changes may sound daunting, but with the right approach, it’s entirely achievable. Here are some actionable steps to future-proof your strategy: Embrace E-E-A-T PrinciplesShowcasing your authority and trustworthiness isn’t just a best practice—it’s a ranking factor. Add author bios, link to reputable sources, and keep your content accurate and up-to-date. Leverage Structured DataTools like schema markup ensure your content is machine-readable, which is critical for AI algorithms. Structured data can enhance your visibility in rich results, helping you capture more clicks. Target AI-Powered SERP FeaturesSnippets, "People Also Ask," and visual results are now integral to the search experience. Create concise, direct answers to common questions, and format your content in a way that’s easily digestible. Prioritize User ExperienceAI evaluates more than just your content—it considers how users interact with your site. Ensure fast loading times, mobile responsiveness, and intuitive navigation to keep visitors engaged. Monitor Trends and PerformanceUse tools like Google Search Console and AI-powered SEO platforms to analyze how your content is performing. Regularly update your strategy to align with new AI advancements. By implementing these strategies, you’ll not only keep pace with AI in Google Search but also position your business as a leader in your industry. How Bear Fox Marketing Stays Ahead of AI and SEO Trends Navigating the complexities of AI in Google Search requires more than just knowledge—it demands continuous adaptation and expertise. At Bear Fox Marketing, staying ahead of AI-driven changes isn’t just part of the job; it’s a core commitment to our clients. Our team constantly monitors the latest advancements in AI algorithms, such as updates to BERT, MUM, and Google’s other transformative technologies. By keeping a pulse on industry trends, we ensure that our strategies align with the cutting-edge capabilities of AI in search. At Bear Fox Marketing, our approach to SEO isn’t reactive—it’s proactive. By combining in-depth knowledge, cutting-edge tools, and a passion for staying ahead of the curve, we empower our clients to succeed in an AI-driven digital world. Let us help you adapt your SEO strategy to thrive amidst the ever-changing search landscape.   Book a free strategy call  to learn how we can elevate your online presence. Adapting to a Smarter Search Engine AI in Google Search is more than a technological upgrade—it’s a fundamental shift in how search engines connect users with content. By adapting SEO to AI changes, you can stay ahead of these advancements and ensure your business continues to thrive in an increasingly competitive digital landscape. Need help tailoring your SEO strategy for AI-driven search? Contact Bear Fox Marketing today and let us guide you through the process of adapting to the future of search. --- ### Effective Social Media Marketing for eCommerce Success > Discover top strategies for eCommerce social media marketing, from product showcase marketing to influencer collaborations, to boost engagement and sales. - Published: 2025-01-22 - Modified: 2025-01-06 - URL: https://bearfoxmarketing.com/blog/ecommerce-social-media-marketing/ - Categories: Social Media Marketing In today’s fast-paced digital landscape, where trends evolve overnight, eCommerce businesses must master the art of social media. Platforms like Instagram, TikTok, and Facebook aren’t just tools for sharing content—they’re powerhouses for driving engagement and sales. Whether you're a budding online store or an established brand, adopting effective strategies for eCommerce social media marketing can transform your business. Here’s how you can harness the power of social media to fuel your success. Driving Sales Through Impactful Strategies Social media is an eCommerce goldmine, but you can’t just wing it. Every post, story, and ad must serve a purpose. By focusing on engagement and turning followers into customers, you can achieve measurable results. 1. Captivating Audiences with Product Showcase Marketing At the heart of every successful campaign is the product. But showcasing it effectively requires more than just snapping a photo. High-quality visuals—think vibrant Instagram reels, TikTok challenges, and stunning carousel posts—make your product stand out in crowded feeds. Platforms like Instagram are perfect for crafting dynamic product showcase marketing campaigns. Use lifestyle shots to tell a story, showing your product in action. Interactive content like polls or "swipe-up" links in stories invites users to engage and shop. Whether it’s a sleek watch, vibrant sneakers, or gourmet snacks, putting your product in the spotlight with compelling visuals draws customers in. 2. Partnering with Influencers for eCommerce Social Media Marketing Success Trust is currency in the digital age, and influencers hold the key. Partnering with influencers who align with your brand allows you to tap into established communities. Micro-influencers, with their niche followings, often drive engagement rates that outperform larger creators. Consider collaborations that feel organic—think unboxings, tutorials, or even quirky TikTok skits featuring your products. Authentic storytelling through influencers not only boosts your visibility but also builds trust, leading to higher sales conversions. 3. Leveraging Shoppable Posts and User-Generated Content Shoppable posts have revolutionized social media. Platforms like Facebook and Instagram make it easy for customers to buy directly through a post or story. Pairing this feature with product showcase marketing ensures users can transition seamlessly from discovery to purchase. User-generated content (UGC) is another game-changer. Encourage your customers to share how they use your products, then spotlight their posts. Not only does UGC provide social proof, but it also deepens customer loyalty. Social Media Ads That Convert Organic reach is essential, but paid ads are the secret sauce in eCommerce social media marketing. Strategic campaigns can amplify your reach, ensure retargeting, and deliver personalized experiences. Targeting the Right Audience Social media platforms offer unmatched targeting tools. Leverage data to segment your audience by demographics, interests, and behavior. Want to retarget users who abandoned their cart? Run dynamic ads showcasing the exact products they viewed. Retargeting Campaigns That Seal the Deal Retargeting is the follow-up nudge your audience needs. By presenting ads tailored to their browsing behavior, you keep your brand top of mind. Creative copy combined with dynamic visuals can entice hesitant customers to complete their purchases. The Power of Story Ads and Video Content Quick, engaging, and visually appealing—story ads are a goldmine for eCommerce businesses. Platforms like Instagram and Facebook allow you to connect with customers on a personal level. Pair this with short-form video ads that highlight your products in action, and you’ll create memorable content that drives clicks. How Bear Fox Marketing Drives Results When it comes to eCommerce social media marketing, experience matters. At Bear Fox Marketing, we specialize in crafting tailored strategies that drive measurable results. Proven Expertise with Social Media Campaigns From creating stunning product showcase marketing campaigns to running high-ROI influencer collaborations, Bear Fox Marketing has a track record of helping eCommerce brands thrive. Our >Contact Bear Fox Marketing today to create a strategy that works for your eCommerce business. Let’s turn followers into loyal customers and clicks into conversions. --- ### How SEO Strategies Differ Across Industries > Discover why industry-specific SEO requires tailored strategies to overcome unique challenges and achieve measurable results for any business. - Published: 2025-01-17 - Modified: 2025-01-06 - URL: https://bearfoxmarketing.com/blog/industry-specific-seo/ - Categories: SEO Search engine optimization is not a one-size-fits-all endeavor. Every industry has its own ecosystem, challenges, and audience behavior. That’s where the power of industry-specific SEO comes into play. By aligning tactics with a business’s unique goals and market demands, tailored SEO strategies can drive meaningful results, whether it’s capturing local leads for home services or building thought leadership for SaaS companies. Why Industry-Specific SEO Is Essential What works for a thriving e-commerce brand won’t necessarily deliver for a local roofing company or a healthcare provider. Industry-specific SEO considers the distinct audience behaviors, competition, and regulatory requirements that influence a business’s online presence. For instance, a home service business must focus on local SEO tactics, like optimizing for 'near me' searches and building a strong presence in online directories, while an eCommerce store prioritizes optimizing product pages and implementing structured data for better visibility in search results. Understanding these nuances ensures SEO efforts aren’t wasted on generalized tactics but instead drive results that matter. Tailored SEO strategies focus on understanding each industry’s pain points and opportunities, paving the way for customized approaches that deliver significant ROI. Mastering Local Markets: SEO for Home Services In local markets, where competition is fierce and customers often need immediate solutions, home service businesses face unique challenges in SEO. Whether it’s plumbers, electricians, or roofers, appearing at the top of search results in their geographic area is critical to securing leads. A tailored SEO strategy for these businesses ensures they remain visible to potential customers exactly when they’re needed. A key component of local SEO is maintaining an optimized Google My Business (GMB) profile. This includes accurate business information, engaging photos, and frequent updates. A well-maintained GMB profile not only improves local search visibility but also builds trust with prospective customers by showcasing positive reviews and quick response times. Local keywords are another cornerstone of success in this space. Potential customers often search for specific terms like "24/7 emergency plumber in " or "roof repair near me. " Home service providers must identify and rank for these keywords to capture qualified traffic. This process involves in-depth keyword research and consistent content creation to stay competitive. Specialized SEO for SaaS and Technology In the SaaS industry, SEO operates on a different wavelength. Long-tail keywords often cater to niche audiences searching for solutions to specific pain points. For instance, a CRM software company might optimize for phrases like "best CRM for small businesses" or "project management tools for startups. " Educational content becomes pivotal, positioning SaaS brands as thought leaders. By producing in-depth blogs, guides, and white papers, SaaS companies not only attract organic traffic but also build credibility within their field. Tailored SEO strategies in this space often balance organic efforts with paid search campaigns to drive conversions, such as free trial sign-ups or demo requests. This dual approach ensures maximum reach in a competitive B2B landscape. Unlocking E-Commerce Potential with SEO E-commerce SEO isn’t just about attracting visitors; it’s about converting them into buyers. For online retailers, every product listing, category page, and navigation element must be optimized to create a seamless customer journey. A tailored SEO strategy is critical to overcoming the challenges unique to e-commerce, such as technical issues and fierce competition. Product pages serve as the lifeblood of e-commerce SEO. Titles, descriptions, and images must align with target keywords while being compelling enough to drive clicks. Including user-friendly elements like clear pricing, specifications, and customer reviews enhances the likelihood of conversion. Category pages are equally vital for ensuring customers find what they’re looking for. These pages should be structured logically and include descriptive headers, breadcrumbs, and internal links to related products. Effective internal linking not only improves navigation but also boosts rankings for priority pages. Essential SEO Strategies for Any Industry Whether you’re a healthcare provider, a home services company, a retail brand, or a tech innovator, certain SEO strategies are fundamental to driving success. Tailoring these approaches to your specific audience and goals ensures your business connects meaningfully with potential customers. Showcasing Expertise with Valuable Content Demonstrating authority through high-quality content is a cornerstone of SEO across industries. Healthcare practices can publish informative blogs on preventive care or detailed FAQs about procedures. Retailers might leverage product guides or trend-focused articles to attract shoppers. Restaurants can create location-based content highlighting their specialties, while real estate agencies can offer market insights or home-buying guides. No matter the field, the goal is to provide value, establish trust, and position yourself as a go-to expert. Targeting Specific Search Intent Understanding and optimizing for user intent is vital, regardless of industry. In education, users might search for “top online degree programs,” while in IT, they may seek “best cybersecurity solutions for small businesses. ” Whether users are exploring options, solving problems, or ready to buy, aligning your content with their intent ensures you reach them effectively at each stage of their journey. Driving Action with Clear CTAs Every industry needs compelling calls-to-action (CTAs) to convert visitors into customers. For example, healthcare providers might encourage users to schedule appointments online, while home services companies can promote free quotes or service requests. Retailers rely on CTAs like “Shop Now” or “Add to Cart,” and travel agencies might entice users with “Book Your Trip Today” or “Explore Our Packages. ” Whatever the industry, clear, prominent CTAs are essential for turning interest into action. How Bear Fox Marketing Delivers Industry-Specific SEO Success Bear Fox Marketing has built its reputation on creating tailored SEO strategies that deliver measurable results for businesses across industries. With years of experience and a proven track record, the team understands that success hinges on customizing approaches to fit each client’s unique needs. A Deep Understanding of Local SEO Challenges For businesses competing in local markets, Bear Fox Marketing employs advanced techniques to optimize Google My Business profiles, develop geo-targeted content, and build consistent citations. These strategies ensure clients dominate their local areas, driving increased foot traffic and lead generation. Innovative SEO Solutions for Diverse Industries At Bear Fox Marketing, we thrive on delivering tailored strategies for a wide range of industries, from SaaS and e-commerce to healthcare, home services, education, and beyond. Our team specializes in conducting deep keyword research to uncover valuable opportunities, creating educational and engaging content that resonates with your audience, and resolving complex technical SEO challenges. Whether it’s optimizing product pages for a retailer, enhancing local visibility for a home services provider, crafting authoritative content for healthcare, or building thought leadership for SaaS companies, we position our clients as leaders in their fields. Our innovative solutions consistently drive higher rankings, boost website traffic, and deliver measurable ROI across industries. Meeting Niche Industry Needs with Precision Bear Fox Marketing knows that financial, legal, and other regulated industries require careful attention to detail. Our expertise ensures compliance with industry regulations while maintaining an engaging and authoritative online presence. Whether it’s creating HIPAA-compliant content for a clinic or optimizing a law firm’s local listings, Bear Fox delivers tailored strategies that align with industry standards. A Client-Centric Approach What truly sets Bear Fox apart is our commitment to understanding each client’s goals. The team takes the time to analyze industry trends, competitors, and audience behavior to craft personalized SEO campaigns. This client-first approach has led to lasting partnerships and countless success stories. Your Success Begins with Tailored SEO Strategies Effective SEO requires more than technical expertise—it demands a deep understanding of your industry’s unique challenges. By investing in industry-specific SEO, your business can rise above the competition, connect with the right audience, and achieve lasting results. Partner with Bear Fox Marketing to unlock the full potential of your SEO efforts. Contact us today to learn how our tailored SEO strategies can drive success for your business. --- ### The Role of Local Marketing in Boosting HVAC Business Visibility > Discover how local HVAC marketing strategies, like Google My Business and local search ads, can help your business attract more local clients. - Published: 2025-01-14 - Modified: 2025-01-06 - URL: https://bearfoxmarketing.com/blog/local-hvac-marketing-strategies/ - Categories: SEO For HVAC businesses, visibility in your local community isn’t just a perk—it’s essential. As competition intensifies and customer expectations evolve, leveraging the right tools to ensure your business stays top of mind for nearby homeowners is crucial. Local marketing HVAC strategies are the cornerstone of building a strong, loyal customer base, and when executed correctly, they can deliver remarkable results. Why Local Marketing Matters for HVAC Businesses HVAC companies thrive on their proximity to customers. When an air conditioner fails on a scorching summer day or a furnace gives out in the dead of winter, homeowners don’t have the luxury of waiting. They need help—and fast. This is where local marketing HVAC tactics become invaluable. The location-driven nature of HVAC services means that businesses must focus on standing out in their immediate area. Recent data shows that over 70% of people searching Google for “something nearby” on a smartphone will visit a local business within a day. By tailoring your marketing to capture these high-intent searchers, you position your business as the go-to option when emergencies strike. Optimizing Google My Business for Maximum Visibility Your Google Business Profile (GBP) is more than just an online listing—it’s a key driver of local visibility and customer engagement. By optimizing your GBP and ensuring accurate NAP (Name, Address, Phone number) data across local listings, you can connect with potential customers searching for services in your area and stand out from competitors. Ensure Accurate and Consistent NAP Data The foundation of any local SEO strategy is maintaining accurate and consistent NAP information across all platforms. Your business name, address, and phone number should match exactly across your GBP, website, and other local listings to avoid confusion and improve search engine trust. Double-check business hours, service areas, and other key details to ensure potential customers can easily find and contact you. Leverage Enhanced Features on GBP Take full advantage of GBP’s features to make your profile more compelling. Use the “Services” and “Products” sections to highlight what you offer, whether it’s home repairs, professional services, or retail products. Add high-quality images of your storefront, team, or completed projects to establish trust and professionalism. Regularly update your profile with posts, seasonal promotions, or helpful tips to keep it dynamic and engaging. The Importance of Local Listings Management Local listings extend beyond GBP. Ensure your business information is accurate across platforms like Yelp, Bing Places, and other directories. Inconsistent or outdated data can hurt your credibility and rankings, so regular audits are essential. Check Your Local Listing Accuracy Want to ensure your local listings are fully optimized? Use our Local Listing Scan Tool to check for inconsistencies, missing details, or optimization opportunities. It’s a simple step that can make a big difference in your local SEO success. Optimize Local SEO with Nearby Now When it comes to enhancing your local SEO strategy, Nearby Now is a powerful tool that helps businesses improve visibility and engagement in their service areas. By enabling real-time check-ins, review requests, and geographic tagging, Nearby Now allows you to showcase your team’s activity in local neighborhoods while building trust with potential customers. Boost Local Visibility with Check-Ins Nearby Now enables your team to log check-ins for every completed job. These check-ins create localized content that Google values, helping your business rank higher in local searches. Each check-in is tagged with the service performed and the area served, demonstrating your active presence in the community. Encourage Positive Reviews Satisfied customers are more likely to leave glowing reviews when asked immediately after a job is completed. Nearby Now makes this process seamless by sending automated review requests directly to customers. This steady stream of reviews strengthens your online reputation and reinforces your business’s authority in the local market. Create Dynamic Content with Geo-Tagging Nearby Now’s geo-tagging feature pinpoints the location of your services, building a rich map of your activity across your service area. This not only appeals to potential customers who see you working in their neighborhood but also boosts your local search rankings by signaling relevance to Google’s algorithms. How Local Search Ads Drive Results Local search ads are a game-changer for HVAC businesses looking to connect with nearby customers. These ads ensure that your business appears prominently in search results, precisely when potential clients need your services. Target the Right Audience with Precision One of the greatest strengths of local search ads is their ability to target specific geographic areas. HVAC companies can focus on neighborhoods or zip codes where their services are in high demand. For example, targeting areas prone to extreme weather changes can increase the likelihood of conversions, as residents often require urgent HVAC repairs or installations. Use High-Intent Keywords to Capture Leads Keywords are the foundation of any successful local search ad campaign. Incorporating phrases like "emergency AC repair near me" or "furnace maintenance in " ensures your ads reach clients who are actively searching for HVAC services. High-intent keywords help you connect with customers who are ready to take action. Enhance Ads with Extensions Extensions make your ads more functional and attractive to potential clients. Use call extensions to allow searchers to contact you directly with one click, or location extensions to show your proximity to their location. These small additions can significantly increase your ad’s effectiveness by removing friction from the customer journey. Maximize Seasonal Opportunities HVAC businesses operate in a seasonal cycle, making timing a critical factor. Launching focused ad campaigns during peak seasons, like summer for AC repair or winter for heating services, ensures your ads align with customer needs. Pair this with targeted promotions or discounts to boost your ad’s appeal and drive even more traffic. Reviews and Social Proof: The Game Changers In a world dominated by online opinions, reviews have become one of the most significant factors in HVAC local SEO. They not only influence rankings but also reassure prospective customers that they’re making the right choice. Encouraging reviews doesn’t have to be complicated: Send follow-up emails after a job asking for feedback. Incentivize reviews with small discounts or loyalty rewards. Highlight reviews on your website and GMB profile to demonstrate your commitment to customer satisfaction. The more authentic, positive reviews you collect, the better your HVAC local SEO results will be. With Nearby Now, you can improve your review response rate by up to 40% when actively used. Partnering with Experts: Bear Fox Marketing’s Proven Success Navigating the intricacies of local marketing HVAC strategies can be challenging. Between managing Google My Business, running effective local search ads, and keeping up with ever-changing algorithms, it’s easy to feel overwhelmed. That’s where Bear Fox Marketing comes in. Expertise in HVAC Local SEO With years of experience helping HVAC businesses thrive, Bear Fox Marketing understands the unique challenges of this industry. Our team specializes in HVAC local SEO strategies that drive measurable results. From optimizing GMB profiles to creating high-performing ad campaigns, we focus on delivering solutions tailored to your business needs. Comprehensive Marketing Solutions Our approach goes beyond the basics. We provide end-to-end marketing support, including: Content Creation: Generating localized blog posts and service pages to boost your SEO. >every client as a partner. We take the time to understand your business, your goals, and your audience. Our strategies are designed not only to attract leads but also to convert them into loyal customers who turn to your business time and again. Take Action Today If you’re ready to elevate your HVAC business’s visibility and connect with more local customers, now is the time to act. Start by optimizing your GMB profile, gathering customer reviews, and experimenting with local search ads. For a comprehensive strategy tailored to your business’s unique needs, Bear Fox Marketing is here to help. With proven expertise in local marketing HVAC solutions, we’ll guide you to dominate your local market and grow your customer base. Book a free consultation call today and take the first step toward transforming your HVAC business. --- ### How to Use Social Media to Drive Website Traffic > Discover actionable tips for driving social media traffic to your website with blog sharing, CTAs, and promotions. Maximize results with expert strategies. - Published: 2025-01-08 - Modified: 2025-01-06 - URL: https://bearfoxmarketing.com/blog/boosting-social-media-traffic/ - Categories: Social Media Marketing Social media has evolved into a dynamic powerhouse for businesses, offering limitless opportunities to connect with audiences, build brand loyalty, and—most importantly—drive website traffic. But simply posting isn’t enough. To harness the full potential of social media traffic, you need an intentional strategy. Let’s dive into proven methods that can turn your social platforms into high-performing channels for driving traffic from social media. Sharing Blog Content That Captivates and Converts The Value of Blog Content Blog content is the bread and butter of any content strategy, and social media is the perfect stage to showcase it. A well-crafted blog can establish authority and provide the value your audience craves, but its impact multiplies when amplified through social platforms. It allows businesses to provide valuable information, answer common questions, and establish authority in their industry. By sharing blog content on social media, you extend its reach far beyond your website, engaging with new audiences who may not yet be familiar with your brand. The key? Share with purpose. Tailor your posts for each platform. A crisp, intriguing snippet works wonders on Twitter, while LinkedIn thrives on a thoughtful summary. Pair these posts with visually compelling graphics or short videos to grab attention in the sea of scrolling. And don’t underestimate the power of hashtags to increase visibility. Customizing Posts for Each Platform Different social media platforms cater to distinct audiences, so tailoring your blog shares is essential. On Twitter, a concise, engaging snippet paired with a link can spark curiosity. Instagram thrives on visuals, so consider creating an infographic or a carousel that highlights key takeaways from your blog. LinkedIn, on the other hand, welcomes professional insights and detailed summaries that encourage thought leadership. Timing and Frequency Matter Consistency in sharing blog content can greatly influence your results. Posting at times when your audience is most active increases the likelihood of clicks. For instance, early mornings might work well for professionals on LinkedIn, while evenings could be ideal for lifestyle content on Instagram. Additionally, resharing evergreen content periodically can continue to drive traffic over time. Crafting Call-to-Actions That Inspire Action What Makes a Strong Call-to-Action? A call-to-action (CTA) is a directive that prompts your audience to take the next step. It should be clear, concise, and action-oriented. Strong CTAs use verbs like “Read,” “Discover,” “Shop,” or “Sign Up” to encourage immediate action. The key is to align the CTA with your goal—whether it’s to drive website traffic, encourage sign-ups, or increase sales. Placing CTAs Strategically Effective CTAs aren’t just about what they say; it’s also about where they’re placed. On platforms like Instagram, CTAs are often included in captions or Stories with “swipe-up” links. Facebook allows for clickable CTAs in post copy and buttons on page headers. On Twitter, a pinned tweet with a compelling CTA ensures it remains visible to profile visitors. Strategic placement ensures that the action step is obvious and easy to follow. Creating a Sense of Urgency Urgency drives action. CTAs that include time-sensitive language like “Limited Time Offer” or “Only 3 Spots Left” compel users to click immediately. This is particularly effective for promotions or event registrations where hesitation might result in missing out. Tailoring CTAs to the Audience Not all CTAs will resonate equally with every audience. Consider your demographic and their preferences when crafting your message. For example, younger audiences might respond well to informal, playful CTAs, while professionals may prefer a more polished and straightforward tone. Test and Refine Your CTAs Like any marketing strategy, testing is critical. Experiment with different CTA formats, placements, and messaging to determine what drives the most traffic. A/B testing can help you refine your approach by identifying which wording or style converts at the highest rate. Ready to Make Your CTAs Work for You? Transform your marketing results with expertly crafted CTAs that convert. Contact Bear Fox Marketing today for a personalized consultation and let us help you create CTAs that inspire action and drive success. Harnessing Promotions to Create Buzz Everyone loves a good deal. Promotions, giveaways, and exclusive offers are social media gold for driving traffic from social platforms to your website. But the secret isn’t just in the offer itself—it’s in how you present it. Limited-time discounts paired with countdown timers generate urgency, while collaborations with influencers expand reach. Social ads targeting specific demographics amplify the message, ensuring the right audience sees your promotion. Promotions also offer an opportunity to reward loyal followers. Exclusive social-only offers or early access promotions can foster brand loyalty while significantly boosting website traffic. Tracking and Refining Your Social Media Strategy Measuring the success of your efforts is non-negotiable. Without proper tracking, it’s impossible to know which strategies are truly driving social media traffic. This is where tools like Google Analytics and native platform insights become indispensable. Key metrics to monitor include click-through rates, bounce rates, and the time users spend on your site. These indicators reveal how well your social media posts align with audience expectations. For example, a post generating high clicks but short visit durations might need more engaging on-site content. How Bear Fox Marketing Drives Success on Social Media Navigating the ever-changing landscape of social media can be overwhelming for businesses. It requires not only creative ideas but also >Bear Fox Marketing comes in. With extensive experience helping businesses run successful social media campaigns, our team knows how to transform social platforms into powerful tools for driving website traffic and achieving tangible results. Tailored Solutions for Every Business From crafting compelling content to optimizing ads, we tailor every strategy to meet the unique needs of each client. Whether it’s helping a local business increase foot traffic through geo-targeted promotions or elevating an e-commerce brand with shareable blog content, we’ve seen firsthand how social media can be a game-changer when used effectively. >proven track record of helping businesses maximize their potential online. Let us help you turn your social media efforts into a reliable engine for website traffic and success. Your Website Traffic Awaits Social media isn’t just for likes and follows—it’s a gateway to meaningful engagement and measurable business growth. Sharing engaging blog content, crafting irresistible CTAs, and running well-executed promotions are just a few ways to unlock the potential of social media traffic. Ready to elevate your social media strategy? Bear Fox Marketing’s expertise in driving traffic from social platforms ensures your business can thrive online. Contact us today to learn how we can help transform your social media presence into a powerful traffic-generating machine. --- ### PPC Campaign Tips for Increasing Foot Traffic to Local Businesses > Drive more customers to your business with PPC local foot traffic strategies. Learn how to create effective local PPC ads and attract nearby customers. - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://bearfoxmarketing.com/blog/ppc-local-foot-traffic/ - Categories: Uncategorized The heartbeat of a local business is its customers, especially the ones who walk through your door. In today’s digital-first world, Pay-Per-Click (PPC) advertising has emerged as a powerful tool to attract those nearby customers and transform online interest into in-person visits. But how can you create PPC campaigns that make the leap from clicks to foot traffic? By tailoring strategies to focus on local audiences, you can turn digital engagement into real-world results. Why Local PPC Ads Are a Game Changer Precision Targeting for High-Value Customers Local PPC ads are not just another marketing tool—they are a direct line to your most valuable audience: customers who are ready to act. Unlike broad campaigns that scatter impressions across vast geographic areas, local PPC ads target people actively searching for products or services near your business. This precision targeting ensures your ad spend goes toward reaching customers with the highest potential to visit your store. Driving Action with Local Intent Why does this matter? Studies show that nearly 78% of location-based searches on mobile devices lead to an offline purchase. Imagine a customer walking down the street, searching “best tacos near me,” and finding your ad complete with directions to your location. The convenience factor is undeniable. By implementing local PPC ads, you tap into that immediacy, driving foot traffic while building brand recognition among nearby consumers. In a world where digital actions increasingly influence physical decisions, these ads make the connection seamless. Competing with Larger Chains Local PPC ads also allow businesses to compete against larger chains. Even a small café or boutique can outshine competitors by showing up in hyper-targeted searches. The result? A level playing field where relevance and proximity win over brand size or budget. Crafting a Winning PPC Campaign for Local Foot Traffic Start with Laser-Focused Keywords Effective PPC campaigns hinge on the right keywords. For local PPC ads, prioritize terms with a strong location intent, such as "coffee shop near me" or "best pizza in . " Tools like Google’s Keyword Planner can help uncover trending local searches. Including these phrases in your campaign ensures your ads appear for searches with immediate intent to visit. Target the Right Audience Geotargeting is the backbone of PPC local foot traffic strategies. By setting a radius around your business, you can ensure your ads are only shown to people nearby. Pair this with time-specific scheduling to catch customers during peak hours or special events, and you’ve got a recipe for success. Unlocking the Power of Location Extensions Location extensions are the secret sauce for turning clicks into physical visits. These handy tools enhance your Google Ads by displaying essential details like your store’s address, phone number, and a clickable link for directions directly in the ad. They don’t just tell potential customers where you are—they make getting there effortless. How to Set Up Location Extensions Setting up location extensions is straightforward yet incredibly impactful. First, ensure your Google My Business profile is up to date. Link it to your Google Ads account, and voila! Your ads now include dynamic location information tailored to the searcher’s proximity. For example, a user searching for “hardware store near me” at 3 p. m. will see an ad for your store that’s open until 6 p. m. , complete with a map and travel time. This instant connection between intent and action increases the likelihood of turning online interest into an in-store visit. Enhancing Credibility and Visibility The benefits extend beyond just convenience. Location extensions make your ads visually prominent, often appearing with a map or contact button. This not only boosts click-through rates but also enhances your business's credibility. After all, a business with clear, accessible details feels trustworthy and approachable to potential customers. What’s more, they work hand in hand with mobile searches. Given that mobile users are often on the move, an ad with location extensions can guide them straight to your doorstep, whether they’re walking, driving, or taking public transit. Ad Copy That Commands Attention Your ad copy is your digital handshake, and it needs to be strong enough to pull customers out of their online world and into your business. Use urgent, action-driven language like "Visit Us Today for Freshly Baked Goods! " or "Last-Minute Deals Just Around the Corner! " Highlight any in-store exclusives, discounts, or special promotions to entice users further. When combined with location extensions, this strategy doubles down on the motivation to act immediately. Optimize, Track, and Adjust Creating local PPC ads is just the beginning. Continuous optimization ensures your campaigns remain effective and cost-efficient. Track In-Store Visits Google Ads allows businesses to measure store visits as a conversion metric. For even more accuracy, you can use unique promotions or QR codes in your ads to track foot traffic directly attributed to your campaigns. Test and Refine A/B testing is crucial. Experiment with different headlines, CTAs, and images to see what resonates most with your local audience. Small adjustments can lead to significant improvements in performance. Build Trust Through Social Proof Trust is the currency of local business success. And when it comes to attracting new customers through PPC local foot traffic strategies, showcasing credibility is non-negotiable. Local PPC ads equipped with reviews and ratings help establish this trust right at the point of search. Imagine an ad that not only lists your bakery’s location but also highlights a 4. 8-star rating from 200 reviews. That level of social proof can be the deciding factor for a customer debating between your business and a competitor’s. Using Google Reviews for Credibility Google Reviews are a powerful way to build this trust. By linking your Google My Business account with your ads, you can automatically display your star rating and review count. This not only makes your ad stand out but also reassures potential customers that your business delivers on its promises. Beyond reviews, consider leveraging customer testimonials in your PPC campaigns. For instance, an ad for your salon could include a snippet like, “Voted best haircut in —see why locals love us! ” Pair this with a compelling CTA such as “Book an appointment today! ” to encourage immediate action. The Psychology of Social Proof Social proof works because it taps into human psychology. People are naturally drawn to businesses others recommend, and seeing positive experiences reinforces the decision to visit your store. By integrating reviews, ratings, and testimonials into your PPC campaigns, you create a sense of reliability that drives foot traffic and turns first-time visitors into loyal customers. Partner with Experts in Local PPC Campaigns When it comes to executing successful PPC local foot traffic strategies, experience matters. Bear Fox Marketing has a proven track record of helping local businesses turn digital clicks into real-world customers. With extensive expertise in creating high-performing local PPC ads, we understand the nuances of geotargeting, ad optimization, and driving measurable results for businesses in competitive markets. Our team doesn’t just create ads—we craft tailored campaigns designed to meet the specific needs of your business and your audience. Whether it’s identifying the best keywords for your area, setting up seamless location extensions, or writing compelling ad copy that resonates with local customers, Bear Fox Marketing brings a >small startups to established local brands, we’ve empowered countless businesses to increase visibility, enhance brand trust, and drive foot traffic through smart PPC campaigns. Transforming Clicks into Foot Traffic Success in local PPC advertising comes down to alignment—understanding your audience, delivering relevant messages, and making it easy for them to take action. When implemented correctly, PPC local foot traffic strategies can transform a steady stream of online clicks into a bustling storefront. Ready to see how PPC can elevate your local business? Contact Bear Fox Marketing today to discover how we can help you attract more customers and grow your presence in the community. Let’s turn your digital ads into thriving storefronts! --- ### Maximizing Conversions with Google Ads Remarketing Campaigns > Boost sales with Google Ads remarketing. Re-engage visitors, increase conversion rates, & lower CPA with expert strategies for remarketing success. - Published: 2024-12-11 - Modified: 2024-12-13 - URL: https://bearfoxmarketing.com/blog/maximizing-conversions-with-google-ads-remarketing-campaigns/ - Categories: Google Ads / PPC - Tags: Google Ads remarketing, increase conversion rates, PPC Management Not every website visitor converts on their first visit. Some browse, consider, and leave without taking action. But what if you could reach out to those visitors, reignite their interest, and guide them back to your site? That’s the power of Google Ads remarketing—a game-changing strategy that helps businesses increase conversion rates and optimize their marketing spend. Google Ads remarketing lets you keep your brand in front of people who have already interacted with your business. By targeting these high-potential leads with tailored messaging, you can re-engage them at just the right time, turning passive browsers into paying customers. The Mechanics of Google Ads Remarketing At its core, Google Ads remarketing is about building relationships with warm audiences. Here’s how it works: a snippet of code (the Google Ads pixel) tracks visitors’ actions on your website. This data creates a treasure trove of audience segments, such as users who viewed a product but didn’t add it to their cart or those who abandoned their cart entirely. These insights allow you to deliver highly targeted ads across the Google Display Network, YouTube, and beyond. Remarketing increases visibility and keeps your brand top-of-mind, which is crucial for guiding users through the buyer's journey. With remarketing, the data speaks volumes. Studies show that re-engaged audiences are more likely to convert than first-time visitors. The key lies in crafting campaigns that resonate with these users and entice them back. Building Remarketing Audiences That Convert A successful Google Ads remarketing campaign begins with defining the right audiences. Without the right segmentation, your ads could lack the precision needed to truly resonate with potential customers. Here’s how to build remarketing audiences that maximize engagement and boost conversions. Segmenting by User Behavior Start by categorizing your website visitors based on their actions. Did they browse a product page but leave without taking further action? Did they add items to their cart but fail to complete checkout? Each of these behaviors signals a different level of intent and requires tailored messaging to re-engage effectively. Leveraging Dynamic Audience Lists Google Ads makes it easy to create dynamic audience lists. These lists automatically update based on user activity, ensuring your remarketing efforts remain relevant. For example, you can create lists for users who interacted with specific products or services, enabling your ads to deliver personalized experiences that feel timely and targeted. Excluding Certain Audiences Sometimes, knowing whom not to target is just as important as defining who to include. For instance, you wouldn’t want to repeatedly show ads to customers who have already converted or those who bounce from your homepage after a few seconds. Use exclusions to focus your budget on high-value prospects. Testing and Refining Your Audiences No audience segmentation is perfect on the first try. Run A/B tests with different audience groups to see which ones yield the highest return on investment. Continuously refine these groups as you gather more performance data. The more you learn about your audience’s behavior, the better your targeting becomes. Crafting Ads That Speak to Your Audience Your ads are your voice—and they need to be compelling enough to cut through the noise. Google Ads remarketing excels when your creatives are finely tuned to the audience’s mindset. Consider this: a user who abandoned their cart might need a gentle nudge in the form of a discount or free shipping. On the other hand, a visitor who browsed your blog might respond better to educational content or testimonials that build trust. Dynamic ads are particularly powerful for eCommerce brands. These ads automatically display products users previously viewed, making the shopping experience seamless and enticing. Add urgency with limited-time offers or include glowing reviews to instill confidence. To maintain effectiveness, rotate your creatives regularly and set frequency caps to prevent ad fatigue. A fresh approach keeps users engaged without feeling overwhelmed. Fine-Tuning Bids for Maximum Impact While compelling ads and precise audiences are critical, the way you manage your bids can make or break your campaign’s profitability. Fine-tuning your bidding strategy is essential to increasing conversion rates while keeping your costs under control. Adjusting Bids Based on Audience Value Not all remarketing audiences are created equal. Some segments, such as users who abandoned their carts, are closer to converting and deserve higher bids. Conversely, broader audiences who only visited informational pages may require lower bids to balance your budget effectively. Leveraging Automated Bidding Strategies Google Ads offers automated bidding options like Target CPA (cost per acquisition) and ROAS (return on ad spend). These strategies use machine learning to adjust your bids dynamically, ensuring you’re paying the right amount to capture conversions. Automated bidding is particularly useful for scaling campaigns without constant manual adjustments. Monitoring Performance Metrics Bidding optimization isn’t just about setting it and forgetting it. Regularly monitor performance metrics like cost per conversion, click-through rate, and return on ad spend. If a particular audience segment is performing exceptionally well, you can allocate more budget to capitalize on its success. Testing Bid Modifiers Don’t be afraid to experiment with bid modifiers to further refine your strategy. For instance, you can increase bids for users on mobile devices if your data shows they’re more likely to convert. Similarly, adjusting bids by time of day or geographic location can uncover untapped opportunities for better performance. How Bear Fox Marketing Delivers Remarketing Success A well-executed Google Ads remarketing campaign requires more than just technical know-how. It demands a partner who understands how to align strategy, creativity, and data to deliver outstanding results. Bear Fox Marketing has built its reputation as a leader in helping businesses leverage remarketing to increase conversion rates and achieve sustainable growth. >Contact Bear Fox Marketing today and let our experts craft a strategy tailored to your business goals. Don’t let potential customers slip away—turn them into your next success story. --- ### Track These Important Conversion Rate Metrics for Growth - Published: 2024-01-04 - Modified: 2024-09-19 - URL: https://bearfoxmarketing.com/blog/conversion-rate-metrics/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Boost your business by learning the important conversion rate metrics you should be tracking for website performance and marketing optimization. Track These Important Conversion Rate Metrics for Growth Important Conversion Rate Metrics You Should Be Tracking are essential for any business owner looking to optimize their digital marketing efforts. By tracking these metrics, you can gain valuable insights into your website, landing pages and campaigns performance to make informed decisions that drive conversions and support the achievement of your business objectives. In this blog post, we will delve into various conversion rate metrics that can significantly impact your online success. We'll begin by discussing what a conversion rate is and its different types before exploring how these rates can benefit your tracking efforts. Next, we'll examine crucial factors in measuring website performance such as bounce rate, time on site/page, pages visited per session, click-through rate (CTR), and cost per acquisition (CPA). Following this analysis of important conversion metrics. Table of Contents: Table of Contents Click-Through Rate (CTR) and Conversion Metrics CTR serves as one of the most useful metrics for measuring overall marketing performance. By analyzing new visitor conversion rates versus returning visitor conversion rates separately, businesses can better understand their audience's behavior patterns during different stages of their purchasing journey. In this section, we will discuss the importance of click-through rates in assessing marketing efforts and how to analyze new vs. returning visitors' conversion rate. New vs. Returning Visitors' Conversion Rate AnalysisAnalyzing conversion rate data for both new and returning visitors provides valuable insights into your website's effectiveness at converting potential customers into actual sales or leads. This information helps you identify areas where improvements are needed to increase conversions from first-time site visitors while maintaining a strong connection with those who have already engaged with your brand. New Visitor Conversion Rate: This metric represents the percentage of first-time site visitors who complete a desired action such as making a purchase or signing up for an email newsletter. Returning Visitor Conversion Rate: This measures the percentage of users who have previously visited your site and completed another desired action on subsequent visits, indicating ongoing engagement with your business offerings. The Importance of Click-Through Rates in Assessing Marketing EffortsClick-through rate (CTR), which is calculated by dividing clicks by impressions, serves as an important metric that reflects user interest in specific content or offers within digital marketing campaigns like search engine ads or social media posts. A high CTR typically indicates that your marketing message is resonating with your target audience, leading to increased engagement and ultimately higher conversion rates. Monitoring CTRs across various campaigns allows you to identify which strategies are most effective at driving traffic and conversions. By optimizing elements such as ad copy, images, or targeting parameters based on this data, businesses can improve their overall conversion rate optimization efforts while maximizing the return on investment (ROI) from their marketing budget. Click-Through Rate (CTR) and Conversion Metrics are key metrics to track in order to measure the success of your marketing efforts. Moving on, Cost Per Acquisition and Average Order Value can help you understand how well your business is performing financially. Key Takeaway: Analyzing CTRs and conversion rate metrics is essential for businesses to assess their marketing performance, identify areas of improvement, and optimize campaigns for better ROI. It highlights how analyzing new vs returning visitor data can help identify areas where improvements are needed, as well as the significance of CTRs when optimizing campaigns for better ROI. Ultimately, companies should vigilantly monitor these measurements to guarantee their attempts aren't in vain. Cost Per Acquisition and Average Order Value Tracking cost per acquisition (CPA) is essential for  business owners, as it helps determine how much you spend to acquire a customer. By monitoring this important metric, businesses can optimize their marketing budget and make adjustments that maximize profitability. AOV provides insight into the amount of money made from each sale, which is essential for understanding customer buying habits. Understanding Cost Per Acquisition in Relation to Your Business GoalsTo effectively use CPA data, it's important first to establish clear business goals. This will help you evaluate whether your current marketing efforts are successful or if they need improvement. If your aim is to raise conversions by 20% within half a year but find that CPA remains high even with more spent on advertising, it may be time to rethink your approach. How Increasing Average Order Values Leads To Higher ProfitsIn addition to tracking CPA, monitoring AOV can provide valuable insights into maximizing profits. There are several ways businesses can work towards increasing their AOV:Cross-selling: Offer complementary products or services alongside primary offerings - this encourages customers to purchase additional items while making their initial transaction. Bundling: Combine related products or services into discounted packages - this incentivizes buyers with savings while simultaneously increasing overall sales volume. Loyalty programs: Implement rewards systems such as points or discounts for repeat customers - this encourages long-term relationships and higher lifetime value from each client.  By focusing on both CPA and AOV,  business owners can optimize their marketing budget to achieve better results. Increasing average order values leads to higher profits, while understanding cost per acquisition helps allocate resources more effectively towards channels yielding the best return on investment (ROI). Cost per acquisition and average order value are important metrics to track in order to understand how well your business is performing. By tracking lead generation metrics, you can further improve the performance of your business. Key Takeaway: As a professional, it's important to track cost per acquisition (CPA) and average order value (AOV) metrics in order to effectively optimize marketing budgets. Increasing AOV can be done by cross-selling, bundling products or services into discounted packages, and implementing loyalty programs - all of which leads to higher profits while CPA helps allocate resources towards the best ROI channels. Lead Generation Metrics For  business owners, tracking lead generation is crucial for evaluating the success of digital marketing campaigns aimed at driving conversions. Identifying high-performing traffic sources enables businesses to allocate resources more effectively towards channels yielding better results. Evaluating Various Traffic Sources for Optimal Resource AllocationAnalyzing your website's traffic sources helps you understand which channels are generating the most leads and conversions. Some common traffic sources include organic search, paid search, social media, email marketing, and referral links from other websites. By assessing each channel's efficiency in terms of visitor conversion rate and average session length, you can make educated decisions on where to focus your marketing efforts. Organic Search: High rankings on search engines like Google drive organic traffic to your site. Ensure that your content quality is top-notch by incorporating relevant keywords and following SEO best practices. Paid Search: Running pay-per-click (PPC) advertising campaigns through platforms like Google Ads can help increase visibility among potential customers searching for services or products similar to yours. Social Media: Engaging with users on popular social media platforms such as Facebook or Instagram allows you to showcase your brand personality while reaching a wider audience interested in what you have to offer. Email Marketing: Sending targeted emails based on user behavior or preferences encourages subscribers to take action - whether it be making a purchase or requesting more information about specific offerings within their area of interest. Referral Links: Partnering with other businesses or influencers within your industry can help drive referral traffic to your site, increasing the chances of converting new visitors into customers. The Role of Email Marketing Campaign Metrics in Lead GenerationEmail marketing campaigns play a significant role in generating leads for  business owners. Tracking key performance indicators (KPIs) like open rate, click-through rate, and conversion rate is essential to assessing the success of email marketing campaigns and making necessary adjustments. Some email marketing benchmarks to keep an eye on include:Open Rate: The percentage of recipients who opened your email. A high open rate indicates that your subject lines are compelling enough to pique interest among subscribers. Click-Through Rate (CTR): The percentage of recipients who clicked on at least one link within the email body. A high CTR suggests that users find value in the content provided - ultimately leading them closer towards taking desired actions like making a purchase or signing up for additional information. Conversion Rate: The percentage of recipients who completed a specific action after clicking through from an email campaign - such as filling out a form or purchasing a product/service online. Monitoring this metric helps assess how well each campaign is driving conversions relative to overall goals set forth by company leadership teams looking to grow their bottom line over time.  In conclusion, Lead generation metrics provide invaluable insights into the effectiveness of marketing and advertising efforts, enabling businesses to allocate resources more efficiently. Gaining insight into customer loyalty through churn rate and retention analysis can help businesses understand their customers' satisfaction levels, allowing them to make better decisions about how to improve services. Key Takeaway: Business owners need to track key metrics, such as open rates, click-throughs and conversion rates from various traffic sources in order to effectively allocate their resources. By monitoring these lead generation metrics, they can gain valuable insights into which channels are yielding the best results for increasing conversions. Customer Churn Rate and Retention Analysis One important metric worth monitoring is customer churn rate, as it measures customer retention and loyalty - vital factors in maintaining a strong brand reputation among potential clients. Analyzing this data provides insights into areas where improvements are needed or strategies need adjustment. Assessing Churn Rate as an Indicator of Customer Satisfaction LevelsThe churn rate, also known as the attrition rate, represents the percentage of customers who discontinue their relationship with your business over a specific period. High churn rate can be an indication of customers being dissatisfied with your offerings, resulting in adverse effects on the business. To calculate the churn rate for your  business, divide the number of lost customers by the total number of active customers during a given time frame. To better understand customer satisfaction levels and identify any issues affecting them, you should track both voluntary (customers leaving due to dissatisfaction) and involuntary (customers forced to leave due to external circumstances) churning separately. By tracking voluntary and involuntary churning separately, you can gain valuable insight into customer satisfaction levels to identify any issues that need addressing. Implementing Changes Based on Retention Analysis FindingsAnalyze feedback: Collect feedback from current and former clients through surveys or interviews to gain insight into their experiences with your company. Use this information to make necessary adjustments aimed at enhancing user experience and increasing customer satisfaction rates. Create targeted marketing campaigns: Utilize segmentation techniques when developing marketing campaigns tailored specifically towards different groups within your target audience (source). This approach allows you to address the unique needs and preferences of each segment, leading to higher retention rates. Improve customer service: Invest in training your staff to provide exceptional customer service that leaves a lasting impression on clients. Train your staff to provide great service with regular seminars or e-learning courses that can help improve communication and problem-solving. Reward loyalty: Implementing a rewards program for loyal customers is an effective way to encourage repeat business while also showing appreciation for their continued support. Examples include discounts, exclusive offers, or even personalized thank-you messages sent via email marketing campaigns (source).  Incorporating these strategies into your  business operations will not only help reduce churn rates but also foster long-term relationships with satisfied customers who are more likely to refer others - ultimately contributing towards sustainable growth within today's competitive digital marketplace. By understanding customer churn rate and retention analysis, businesses can develop strategies to increase their customer satisfaction levels. Assessing the efficiency of marketing endeavors and budget choices can be done by gauging return on investment (ROI). Key Takeaway: This article outlines key metrics for tracking customer churn rate and retention to ensure  business owners stay ahead of the curve. It discusses how assessing customer satisfaction levels, analyzing feedback, creating targeted marketing campaigns, improving customer service, and rewarding loyalty are essential steps in reducing attrition rates while fostering long-term relationships with satisfied customers. Return on Investment (ROI) Measurement Monitoring return on investment (ROI) allows businesses to assess how much they make back from each dollar spent on marketing efforts, ensuring maximum efficiency when allocating budgets across various campaigns or channels such as social media or email marketing. Business owners who are careful with their resources can make decisions based on the ROI when deciding where to invest and which tactics will bring in the most conversions. Comparing ROI Across Different Marketing ChannelsIn order to optimize your marketing budget, it's essential to compare the ROI of different channels. One way to maximize your marketing budget is to compare the ROI of different channels, such as determining if social media ads have a higher return than SEO or vice versa. To accurately measure this metric, consider using analytics tools like Google Analytics, which can provide valuable insights into your website traffic sources and conversion rates for each channel. Social Media: Track engagement metrics such as likes, shares, comments and click-through rates for paid ads. Email Marketing: Monitor open rates, click-through rates and conversion metrics for email campaigns. Paid Search Advertising: Analyze cost per click (CPC), ad impressions and average position in search results pages. Organic SEO Efforts:Evaluate organic traffic growth rate over time along with keyword rankings improvement. Making Informed Decisions Based on ROI DataOnce you have a clear understanding of the ROI for each marketing channel, it's time to make >SEO strategy or explore alternative methods for driving website traffic. To ensure long-term success, it is essential to take into account not only immediate results but also the overall objectives of your business. By continuously monitoring these important metrics and making adjustments accordingly,  business owners can maximize their chances of achieving sustainable success within today's competitive digital marketplace. By measuring ROI, blue collar business owners can gain valuable insights into the effectiveness of their marketing efforts and make informed decisions on budget allocation. Additionally, by understanding bounce rate and site engagement metrics, they will be able to develop strategies for improving user experience and optimizing their website for mobile devices. Key Takeaway: This article discusses the importance of tracking return on investment (ROI) metrics to ensure  businesses are getting bang for their buck from marketing efforts. It covers comparing ROI across different channels, such as social media and email campaigns, and making informed decisions based on data analysis. Keeping an eye on the return from investments can help entrepreneurs make informed choices that will prove beneficial in both the immediate and long-term. Bounce Rate and Site Engagement A high bounce rate can negatively impact organic search traffic, but businesses can reduce this by optimizing their website for user experience. Minimizing image file sizes or creating a designated sales process tailored specifically towards your target audience's needs are some ways to improve engagement. Strategies for Reducing Bounce Rates and Improving Site EngagementTo ensure that your  business maintains a low bounce rate, it is essential to focus on the following strategies:Optimize page load times: Slow-loading pages often lead to higher bounce rates. Use tools like Google PageSpeed Insights to analyze and optimize your site's performance. Create engaging content: High-quality content keeps visitors engaged longer, reducing the likelihood of them leaving your site prematurely. Focus on producing informative articles, videos, or infographics relevant to your target audience. User-friendly navigation: Ensure that users can easily find what they're looking for with clear menus and intuitive site structure. A well-organized website encourages visitors to explore further rather than bouncing off immediately. Add calls-to-action (CTAs): Encourage users to take action by including compelling CTAs throughout your site - whether it be signing up for a newsletter or requesting a quote from your business. A/B testing: Experiment with different design elements such as headlines, images, and button colors using split tests in order to determine which variations yield better results in terms of visitor conversion rate and engagement levels. The Importance of Mobile Optimization in Reducing Bounce RatesWith the ever-growing usage of mobile devices, it is essential to make sure your website offers a smooth user experience across all platforms. A --- ### How to Rank Higher on Google in 2024 | Bear Fox Marketing - Published: 2023-12-28 - Modified: 2024-03-29 - URL: https://bearfoxmarketing.com/blog/rank-higher-on-google-in-2024/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Learn how to rank higher on Google in 2024 with proven strategies, including SEO techniques, search intent, and domain authority enhancement. How to Rank Higher On Google In 2024: Proven Strategies In order to stay competitive in 2024, business owners must understand how to rank higher on Google. With Google's ever-evolving algorithm and new ranking factors emerging regularly, it is essential to adapt your search engine optimization strategies accordingly. In this comprehensive guide, you will learn how to rank higher on Google in 2024 by optimizing your website for result-driven SEO through improved site speed, strategic keyword usage, and quality content creation. Additionally, we will discuss the importance of increasing backlinks via guest posting and building relationships with influencers and other businesses within your niche. We'll also delve into leveraging social media platforms effectively by sharing engaging content and using paid ads for increased visibility. Finally, monitoring progress through analytics tools like Google Search Console while staying up-to-date with the latest SEO trends ensures continuous improvement in your online presence. Table of Contents: Table of Contents On-Page SEO Techniques Implementing on-page SEO techniques is crucial for business owners to rank higher on Google in 2024. These strategies include optimizing meta descriptions, targeting long-tail question keywords, and utilizing heading tags for better content structure. By focusing on these key aspects of your website's optimization, you can significantly improve its performance in search engine results pages (SERPs). Meta Description OptimizationAn effective meta description plays a vital role in attracting users to click through from the search engine results page (SERP). To optimize your meta descriptions, ensure they are concise yet informative summaries of your webpages' content. Include relevant keywords without overstuffing them and aim for a length between 150-160 characters. Targeting Long-Tail Question KeywordsFocusing on long-tail question keywords can help drive more targeted traffic to your site. These specific queries often have lower competition levels compared to shorter phrases or single-word terms. Use tools like AnswerThePublic or Google Trends to identify popular questions related to your industry and create valuable content that addresses those topics. Create how-to guides based on frequently asked questions within your niche. Publish blog posts answering common customer concerns or misconceptions about products/services offered by   businesses. Incorporate Q&A sections into existing articles as an additional resource for readers seeking information about specific topics. Utilizing Heading TagsHeading tags (H1, H2, H3, etc. ) can be employed to not only make your website’s content more readable, but also assist search engines in comprehending its structure. Follow these best practices for utilizing heading tags:H1 tag: Use one H1 tag per page as the main title that accurately represents the overall theme or topic of your content. H2 and H3 tags: Break down your content into logical sections using subheadings with relevant keywords to make it more digestible for readers and easier for search engines to crawl. Semantic hierarchy: Maintain a consistent hierarchy throughout your webpage by nesting headings in descending order (e. g. , an H4 should be nested within an H3).  Incorporating these on-page SEO techniques will help business owners improve their site's performance in popular search engine results pages and ultimately rank higher on Google in 2024. On-Page SEO Techniques are essential for ranking higher on Google in 2024. To better understand the search intent of users, it is important to analyze user queries and create content based on those queries. Key Takeaway: This article outlines key on-page SEO techniques that business owners can utilize to increase their chances of ranking higher in Google search results by 2024. These strategies include optimizing meta descriptions, targeting long-tail question keywords, and utilizing heading tags for better content structure. By implementing these tactics, businesses will be able to give themselves a competitive edge in the SERPs. Understanding Search Intent Grasping search intent - the goal behind every query - plays a vital role when creating tailored content that meets users' needs. And this is important for B2B and B2C businesses alike. By understanding what people are searching for and addressing their queries effectively, your website will have a better chance of ranking high on Google. Here, we will examine how to analyze user queries and create search-intent-based content. Analyzing User QueriesTo understand the search intent of your target audience, you need to dive deep into their queries. Start by conducting keyword research using tools like Ahrefs or SEMrush to identify popular keywords in your industry. Analyze these keywords and group them into categories such as informational (e. g. , "how-to" guides), transactional (e. g. , product reviews), or navigational (e. g. , brand-specific searches). Informational: Users looking for answers or guidance; focus on providing valuable information. Transactional: Users ready to make a purchase; highlight products/services with persuasive copy. Navigational: Users seeking specific websites or pages; ensure easy navigation and clear branding.  If you pay attention to long-tail question keywords, you can uncover common pain points among potential customers and address them directly in your content. Creating Content Based on Search IntentThe next step is crafting engaging, informative content that caters specifically to the identified search intents. Here are some tips for creating targeted content:Create comprehensive blog posts answering frequently asked questions related to your industry niche. Develop in-depth guides or tutorials for users seeking informational content. Offer product comparisons, reviews, and case studies to cater to transactional search intent. Optimize your website's navigation and structure for easy access to important pages that address navigational queries.  To ensure your content meets the needs of searchers, employ these strategies to create a positive search experience and rank higher on Google in 2024. By addressing their search intent effectively, you'll improve user satisfaction and increase the likelihood of ranking higher on Google in 2024. Remember that focusing on a positive search experience is one of the key factors influencing Google's algorithm when determining rankings. Understanding search intent is essential for business owners to increase their traffic and conversions from marketing and SEO. By implementing technical SEO improvements, businesses can gain a competitive edge in the online marketplace. Key Takeaway: This article outlines the importance of understanding search intent and provides tips on how to create targeted content that will help businesses rank higher in Google searches. By analyzing user queries, creating comprehensive blog posts, developing guides or tutorials, offering product comparisons and reviews, as well as optimizing website navigation structure - companies can get ahead of the curve and stay one step ahead when it comes to ranking high in 2024. Technical SEO Improvements Ensuring the optimal technical performance of your website is essential to rank higher in search results. Key aspects include monitoring organic traffic drops due to algorithm updates, submitting sitemaps through platforms like Google Analytics and Search Console, and implementing visual elements such as maps or videos. Monitoring Organic Traffic MetricsTo stay ahead of the competition, business owners should keep a close eye on their organic traffic metrics. Regularly analyzing these numbers will help you identify any sudden drops that might be caused by changes in Google's ranking algorithm. By staying informed of the latest developments and updates, you can proactively adjust your website's performance to avoid any negative impacts on rankings. Submitting Sitemaps Through Analytics ToolsA crucial step towards achieving higher rankings on popular search engines is ensuring that they can easily crawl and index your site. One way to facilitate this process is by creating an XML sitemap and submitting it through tools like Google Analytics or Search Console. This allows search engine bots to efficiently navigate through all important pages of your online business, improving its visibility in search results. Incorporating Visual ElementsMaps: Integrating interactive maps into your website not only enhances user experience but also helps improve local SEO efforts for   businesses targeting specific geographical areas. Utilize services like Google Maps API to create custom maps that highlight your business location and service areas. Videos: Including relevant videos on your site can significantly boost user engagement, which is a key Google ranking factor. Create informative video content related to your industry or services, and upload it on platforms like YouTube. Then, embed these videos within blog posts or dedicated pages on your website for an enhanced search experience.  Incorporating visual elements into your website not only improves its overall aesthetics but also contributes positively towards achieving higher rankings in search engine results pages (SERPs). By implementing these technical SEO improvements, business owners will be better positioned to rank high on Google in 2024. Technical SEO Improvements are essential for any business that wants to rank higher on Google in 2024. To further improve your website's visibility, you should focus on enhancing domain authority by building quality backlinks and maintaining anchor text diversity. Key Takeaway: As a highly experienced professional with an IQ of 150, I can confidently say that business owners should take steps to optimize their website's technical performance in order to rank higher on Google by 2024. This includes monitoring organic traffic metrics, submitting sitemaps through analytics tools, and incorporating visual elements such as maps and videos into the site for enhanced user experience. Enhancing Domain Authority (DA) A strong domain authority (DA) influences how well sites rank overall; works diligently at building backlinks from reputable sources while ensuring anchor text diversity remains intact throughout link-building campaigns conducted over time. This can help boost your visibility on the web and give you better chances of achieving higher positions in Google's search engine results. Building Quality BacklinksTo enhance your website's DA, focus on obtaining high-quality backlinks from authoritative websites within your industry. These links serve as a vote of confidence for your site, signaling to search engines that it provides valuable content worth ranking higher in search results. Some effective strategies for acquiring quality backlinks include:Guest posting on relevant blogs or websitesCreating shareable infographics or other visual contentPromoting resourceful articles through social media platformsParticipating in industry forums and leaving insightful comments with a link to related content on your siteUsing Help A Reporter Out (HARO), a platform connecting journalists with expert sources who can provide quotes and information for their stories - earning you valuable editorial links in return. Maintaining Anchor Text DiversityAn important aspect of building backlinks is maintaining diverse anchor text throughout the process. Using varied phrases helps prevent over-optimization penalties from Google, which could negatively impact rankings if too many exact-match keywords are used as anchors. To ensure proper diversity, consider using:The following types of anchor texts: - Exact match: Keywords that exactly match the targeted keyword- Partial match: Phrases that include the targeted keyword, but also additional words- Branded: Your brand name or variations of it- Generic: Common phrases like "click here" or "learn more" By combining these techniques, you can create a natural and diverse backlink profile that will help improve your website's domain authority and ultimately rank higher on Google in 2024. By focusing on building quality backlinks and maintaining anchor text diversity, you can significantly enhance your domain authority. Content Quality Factors such as the uniqueness and freshness of content and utilizing industry-specific keywords are also important considerations for ranking higher in Google searches by 2024. Key Takeaway: This article outlines two essential steps to help business owners rank higher on Google in 2024: enhancing their domain authority by building quality backlinks and maintaining anchor text diversity. With a strategic link-building campaign, these businesses can increase their online presence and visibility for search engine algorithms. Content Quality Factors Producing unique, fresh, and lengthy pieces that answer readers' questions while standing out from competitors is key to achieving higher rankings in 2024. As a business owner, you should focus on industry-specific keywords within high-quality blog posts written using conversational language; incorporate eye-catching images or visuals wherever possible. Uniqueness and Freshness of ContentTo rank higher on Google, it's essential to create content that offers something different from what's already available online. This means providing unique insights, perspectives, or solutions to your audience's problems. Additionally, updating your website with fresh content regularly signals to search engines that your site is active and relevant. Consider setting up an editorial calendar for publishing new articles consistently. Create unique insights by offering expert opinions or case studies. Publish >Update old content with the latest trends and information. Utilizing Industry-Specific KeywordsKeyword research plays a crucial role in determining which terms people search for when looking for products or services similar to yours. By incorporating these keywords into your high-quality content strategically (without keyword stuffing), you increase the chances of ranking higher on Google:Analyze competitor websites for commonly used phrases in their content. Use tools like Ahrefs Keyword Explorer or Google Keyword Planner for discovering popular search queries related to your industry. Include long-tail keywords (phrases with three or more words) that are less competitive but still relevant to your target audience.  Remember, content quality is a crucial factor in ranking higher on Google. By focusing on creating unique and fresh articles while utilizing industry-specific keywords effectively, you'll be well-positioned for success in 2024 and beyond. Content Quality Factors are essential for businesses to rank higher on Google in 2024, and AI-powered tools can help make the process easier. By utilizing these tools,business owners can optimize their SEO strategy with greater accuracy and efficiency. AI-Powered Tools for SEO In 2024, business owners should take advantage of AI-powered tools to optimize their website's performance and rank higher on Google. Advanced tech can provide you with the knowledge to remain competitive by keeping up-to-date on what's trending in SEO. Blog Title Generator ToolA Blog Title Generator Tool is an excellent example of an AI-driven tool that helps create SEO-friendly headlines tailored towards driving more clicks through organic search results pages (SERPs). By inputting your main keyword or topic, this tool generates a list of engaging and relevant blog post titles. This tool not only saves time but also ensures that your content is optimized for what people are searching for online. Other AI-Driven Optimization TechniquesKeyword Research: Use AI-based tools like Ahrefs Keywords Explorer, which provides valuable data about keyword rankings, search volume, and difficulty level. This information will help you choose the right keywords to focus on in your content strategy. Sentiment Analysis: Utilize sentiment analysis tools such as MonkeyLearn Sentiment Analyzer. These platforms analyze user-generated content like reviews or comments to determine public opinion about specific topics related to your industry. User Experience Analytics: Improve site usability by implementing UX analytics software like Hotjar. It offers heatmaps, session recordings, and conversion funnel analysis to help you identify areas of your website that need improvement.  Business owners in the industry can keep abreast of the most recent developments in search engine optimization through AI-driven tools. These technologies not only save time but also provide valuable insights into how to improve your site's performance and rank higher on Google. AI-enabled SEO solutions can assist businesses in boosting visits and outcomes, but it is also essential to stick to Google's SafeSearch policies for maximum visibility. To ensure customers have the best experience, it is essential to abide by Google's SafeSearch criteria. Adhering to Google's SafeSearch Guidelines Ensuring your website adheres to Google's SafeSearch guidelines is crucial; failure to comply could result in content being excluded from certain users' searches online. This will ultimately impact your chances of ranking high on the popular search engine. In this section, we'll discuss the importance of understanding and implementing these requirements for business owners looking to rank higher on Google in 2024. Understanding SafeSearch RequirementsThe purpose of Google's SafeSearch is to stop explicit or adult material from showing up in search engine results, creating a more suitable browsing environment for all. To ensure that your website complies with these guidelines, it is essential to familiarize yourself with the types of content that are considered inappropriate by Google:Pornographic material or sexually explicit images and videosViolent or graphic content depicting harm towards people or animalsHateful speech targeting specific groups based on race, religion, gender identity, etc. Misleading information promoting dangerous activities such as drug use or self-harmContent violating copyright laws and intellectual property rights.  If any pages within your site contain such materials, they should be removed immediately - not only because they violate SafeSearch policies but also because they can negatively affect user experience and deter potential customers. Implementing Necessary ChangesTo maintain compliance with Google’s guidelines while still delivering engaging and informative content for your audience, consider taking the following steps:Actionable Steps:Regularly audit your website's content to identify and remove any explicit or inappropriate materials. Implement a clear content policy outlining the types of material that are not allowed on your site, and share this with all team members responsible for creating or managing content. Utilize appropriate meta tags such as "noindex" and "nofollow" to prevent Google from indexing pages containing adult or sensitive information. Ensuring that pages with adult or sensitive content do not show up in search results is critical, and utilizing appropriate meta tags such as "noindex" and "nofollow" can help accomplish this.  Taking the time to understand and adhere to Google's SafeSearch guidelines is essential for business owners who want their websites to rank higher in 2024. By implementing the necessary changes and maintaining a family-friendly online presence, you can improve your chances of achieving high rankings on the popular search engine while also providing a positive user experience for potential customers. By following Google's SafeSearch directives, businesses can guarantee that their material is cataloged and rated suitably by the search engine. To further increase visibility online, it is important to also consider social media promotion strategies such as linking articles in personal bios or sharing updates with followers. Social Media Promotion Strategies Don't forget about social media promotion as part of your overall strategy. By leveraging social media effectively, business owners can improve their chances of ranking higher on Google in 2024. This section will discuss the importance of linking articles in personal bios and sharing updates with followers to boost your online presence. Linking Articles in Personal BiosIncorporating links to relevant articles within your personal bio on platforms such as Twitter and LinkedIn is a great way to showcase your expertise and drive traffic back to your website. Make sure the anchor text accurately describes the linked content, which helps search engines understand what it's about while also providing value for users who click through. Create an engaging bio: Craft a concise yet informative description that highlights both you and your business. Select relevant articles: Choose high-quality content from your site that showcases industry knowledge or provides valuable insights for readers. Add appropriate anchor text: Use descriptive phrases when linking articles, making it clear what users can expect if they decide to visit the page. Sharing Updates with FollowersBeyond adding links in bios, actively sharing newsworthy updates regularly with followers across various social media channels like Facebook or Instagram. This not only keeps them engaged but also increases visibility for important pages on your website by driving more organic traffic through clicks from these shared posts. Here are some tips for effective sharing:Promote new content: Whenever you publish a new blog post or update an existing one, share it with your followers to keep them informed and encourage clicks back to your site. Share industry news: Stay on top of the latest trends in your niche and share relevant articles or insights that demonstrate thought leadership. Engage with followers: Respond to comments, questions, and messages from users who interact with your shared content. This helps build trust while also providing valuable feedback for future improvements.  Incorporating these social media promotion strategies into your overall SEO efforts will not only help improve online visibility but also contribute towards ranking higher on Google in 2024. Remember that consistency is key - regularly updating profiles, sharing high-quality content, and engaging with users can make all the difference when trying to stand out among competitors in search results. Key Takeaway:  This article outlines effective social media promotion strategies for business owners to increase their chances of ranking higher on Google in 2024. It covers linking articles in personal bios and sharing updates with followers, as well as tips such as creating an engaging bio, selecting relevant content, and responding to comments from users. Consistent implementation of these tactics can help boost online visibility and set businesses apart from the competition. FAQs in Relation to How to Rank Higher on Google in 2024 How do I rank higher on Google in 2024? To rank higher on Google in 2024, you must ensure your website is optimized for search engine algorithms. Produce material that is pertinent to the words and topics of concern for your intended group, which should be of superior quality. Additionally, build backlinks from authoritative websites with good domain authority and create a strong internal linking structure within your site. Lastly, use SEO tools such as keyword research and analytics to monitor progress and track performance metrics over time. With these steps, you will be well-positioned to increase your rankings in Google searches by 2024. How to SEO in 2024? SEO in 2024 will involve leveraging emerging technologies such as artificial intelligence and machine learning to optimize content for search engine rankings. Generating content tailored to particular demographics and backed by comprehensive research can help boost organic visibility. To maximize success, businesses should focus on developing an effective keyword strategy while also building relationships with other websites through link building tactics like guest blogging or broken link building. Finally, website speed optimization should be a priority to ensure the best user experience possible. How do I get Google to rank higher? To increase your website's ranking on Google, you must optimize it for SEO by creating content relevant to your target audience, formatting with keywords, and building backlinks from other websites. This includes creating content that is relevant and valuable to your target audience, ensuring the content is properly formatted with keywords, utilizing internal links between pages of your website, and building backlinks from other websites. Maintaining vigilance for alterations to Google's algorithm is essential in order to make the necessary modifications. With consistent effort over time, these steps will help increase your ranking on Google’s SERP. How do you get #1 on Google search? To rank highly on Google, you need to optimize your website for pertinent keywords and generate engaging, informative content. You should also build links from other authoritative websites, use social media platforms to promote your website and ensure your site loads quickly. Finally, track user behavior on your site using analytics tools so you can identify areas for improvement in order to maximize conversions. Conclusion: To get higher Google rankings in 2024, keep up with the latest SEO techniques and strategies. By optimizing your website for SEO, increasing backlinks, leveraging social media platforms and monitoring your progress & analyzing results - you can ensure that you are taking all of the necessary steps needed to increase visibility online and make sure that your business remains competitive. With a bit of dedication and effort from yourself or an experienced SEO agency professional, ranking higher on Google in 2024 should be within reach. Increase your visibility on Google in 2024 with our SEO services. Our team of experts will help you optimize your website and content to ensure higher rankings and increased conversions. --- ### Understanding What is Conversion Rate Optimization > Learn how Conversion Rate Optimization can boost blue-collar business profits and traffic. Expert strategies for better conversions. - Published: 2023-12-21 - Modified: 2024-03-29 - URL: https://bearfoxmarketing.com/blog/conversion-rate-optimization/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Learn what is conversion rate optimization to boost conversions, increase revenue, and optimize your blue-collar business website's performance. What is conversion rate optimization, and why should blue-collar business owners care about it? In today's competitive market, maximizing your website's performance can make all the difference in achieving your net revenue goals. This blog post will provide an in-depth look at conversion rate optimization (CRO), its advantages, and how to apply strategies that enhance conversions for increased performance. We'll explore various CRO tactics that can help increase conversions on your site by focusing on key elements such as the conversion funnel and optimizing user experience. Furthermore, we'll discuss methods for measuring results to ensure your optimization efforts are yielding positive outcomes. By understanding what is conversion rate optimization and how to best implement these techniques, you'll be well-equipped to drive more sales and grow your business online. So let's dive into this valuable topic together! 1. What is Conversion Rate Optimization? Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on increasing the percentage of website visitors who take a desired action. This could be anything from making a purchase to signing up for your newsletter or filling out a contact form. CRO assists in getting the most out of current website traffic and boosting overall site performance. The Importance of CRO As a blue-collar business owner, it's essential to understand that driving traffic to your website isn't enough; you need to convert those visitors into customers or leads as well. By optimizing your conversion rates, you can achieve several benefits: Increase revenue: Higher conversion rates lead directly to increased sales and profits. Better ROI: When more visitors complete desired actions on your site, it means that all aspects of your online marketing efforts - such as SEO and advertising campaigns - become more effective. Growth potential: With improved conversions, you'll have an edge over competitors in attracting new customers and retaining current ones. A >Analyze current performance: Use analytics tools like Google Analytics to gather data on your website's traffic, bounce rate, average time spent on pages, etc. Identify areas for improvement: Look for pages with high traffic but low conversion rates or high bounce rates. These are prime candidates for optimization. Create a hypothesis: Based on your analysis, develop a theory about what changes might improve conversions - such as changing CTAs or redesigning certain elements of the page layout. A/B test your ideas: Implement and test variations of the proposed changes using an A/B testing tool like Google Optimize or Optimizely. Analyze results & iterate: Review the results of each test and make further adjustments based on findings until you achieve desired improvements in conversion rates. Incorporating CRO into your digital marketing strategy is essential for maximizing revenue from online channels. With careful planning and ongoing experimentation, you'll be able to create a more engaging user experience that drives higher conversions - ultimately boosting profits for your blue-collar business. Conversion Rate Optimization is an effective way to maximize the return on investment from marketing and SEO campaigns. Let's explore the advantages CRO can give to entrepreneurs in blue-collar fields. Key Takeaway: Employing CRO is an ideal way for blue-collar entrepreneurs to leverage their current traffic and gain more profits. By analyzing user behavior, testing different design elements, and implementing AB tests, businesses can identify what changes need to be made in order to increase conversions - giving them an edge over competitors. 2. Benefits of CRO Conversion rate optimization (CRO) offers numerous benefits to blue-collar business owners, helping them maximize their marketing efforts and boost profits. By implementing effective CRO strategies, you can enhance your website's performance and create a better user experience for your target audience. A. Increased Profits The primary goal of any business is to generate revenue, and optimizing conversion rates directly contributes to this objective. When more visitors take the desired action on your website, whether it's making a purchase or signing up for a newsletter, you'll see an increase in sales and overall profits. B. Improved Return on Investment (ROI) By focusing on CRO, you ensure that every dollar spent on marketing generates maximum returns. As WordStream explains, higher conversion rates mean that more people are responding positively to your marketing campaigns, leading to increased ROI from advertising spend. C. Enhanced Customer Engagement An optimized website encourages users to engage with its content by providing valuable information tailored specifically for them. This level of personalization helps build trust between customers and businesses while also increasing brand loyalty over time. Dwell Time: A well-designed site will keep visitors engaged longer as they explore various pages; this increases dwell time, a key metric used by search engines when determining rankings, and improves SEO performance. Social Sharing: Engaging content is more likely to be shared across social media platforms, expanding your reach among potential customers who may not have discovered you otherwise. User Reviews: Satisfied customers are more likely to leave positive reviews, which can help build trust and credibility among prospective clients. D. Reduced Bounce Rates A high bounce rate indicates that visitors are leaving your website quickly without engaging with its content or taking any desired actions. By optimizing for conversions, you create a better user experience that encourages users to stay on your site longer and explore what you have to offer. This results in lower bounce rates and higher overall engagement levels. CRO can be an advantageous way to boost the efficiency of your marketing endeavors, so it's essential to comprehend the advantages that accompany optimizing your transformation rate. With this knowledge in hand, you'll be ready to move on and learn about specific strategies for CRO implementation. Key Takeaway: CRO offers a range of advantages to blue-collar business owners, including increased profits, improved ROI, and enhanced customer engagement. By optimizing their website for conversions, they can reduce bounce rates and maximize the return on their marketing investments. In other words, CRO is a surefire way to help drive up sales figures. 3. Strategies for CRO Implementing effective conversion rate optimization strategies can help blue-collar business owners increase their profits and keep more traffic on their websites. Here are some proven strategies to optimize your website for conversions: A/B Testing A/B testing, also known as split testing, is a method of comparing two versions of a webpage or element to determine which one performs better in terms of driving conversions. By running controlled experiments, you can identify the most effective design elements, copy, and calls to action that resonate with your audience. Steps to conduct A/B testing: Figure out which components you wish to examine (e. g. , headlines, visuals). Create two different versions (A and B) with variations in those elements. Show version A to half of your visitors and version B to the other half. Analyze the results based on key performance indicators like conversion rates or click-through rates. Select the winning variation based on >source) for implementing personalization on your website. Creating an Optimized User Experience An optimized user experience is crucial for driving conversions. Here are some key factors to consider when optimizing your website's user experience: Site speed: Ensure that your site loads quickly, as slow-loading pages can lead to higher bounce rates and lower conversion rates. Use tools like Google PageSpeed Insights (source) to analyze and improve your site's performance. Mobile-friendliness: Make sure that your website is responsive and easily accessible across all devices, especially smartphones. You can use Google's Mobile-Friendly Test tool (source) to check the mobile-friendliness of your site. User-friendly navigation: Create a clear, intuitive navigational structure so visitors can easily find what they're looking for on your site. Calls-to-action (CTAs): Incorporate compelling CTAs throughout the content that encourage users to take desired actions, such as signing up for newsletters or making purchases. Social proof: Display customer testimonials, reviews, or case studies on relevant pages to build trust with potential customers and increase their likelihood of converting. By implementing the right strategies for CRO, businesses can maximize their marketing efforts and increase conversions. Measuring results with CRO is an essential step in understanding how effective your optimization techniques are and what areas need improvement. Key Takeaway: Maximizing return on investment is a priority for blue-collar business owners, and CRO can be an effective tool to help achieve this goal. AB testing, personalization, and creating an optimized user experience are three proven strategies that can help increase conversions by delivering the right content at just the right time. By running experiments, tailoring pages to individual visitors, and making sure your site loads quickly on all devices, you'll be well on your way to success. 4. Measuring Results with CRO Measuring the results of your conversion rate optimization efforts is crucial to understanding how well your strategies are working and identifying areas for improvement. By monitoring essential metrics, you can gain beneficial comprehension of the efficiency of your website's architecture, material, and overall visitor experience. A. Conversion Rates Your conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase or signing up for a newsletter. Divide the number of conversions by the sum of site visitors for a specified span to determine this measure. For example: An increase in conversion rates indicates that more people are engaging with your site and completing desired actions - which ultimately leads to higher profits for your business. B. Bounce Rates The bounce rate measures the percentage of visitors who leave your site after viewing only one page without taking any further action. A high bounce rate may indicate that users aren't finding what they're looking for or experiencing difficulties navigating through your site. You can use tools like Google Analytics to monitor bounce rates and identify pages that need improvement. C. Average Order Value (AOV) Average order value (AOV) represents the average amount spent by customers when they make a purchase on your website during a specific time period: An increase in AOV means customers are spending more per transaction, which leads to higher revenue. By tracking AOV, you can identify opportunities to upsell or cross-sell products and services, ultimately boosting your overall profits. D. Using CRO Tools There are various tools available that can help you track and analyze these KPIs effectively. Some popular options include Hotjar, Optimizely, and VWO (Visual Website Optimizer). These platforms offer a range of features such as heatmaps, session recordings, and A/B testing capabilities - all designed to provide insights into user behavior on your website so that you can make >Use clear and concise menu labels. Create a logical hierarchy of pages with submenus if necessary. Add a search bar to help users locate specific content or products easily. B. Use Compelling Calls-to-Action (CTAs) Encourage users to act quickly with a persuasive call-to-action, like buying something or subscribing for updates. To create compelling CTAs: Make them stand out by using contrasting colors and bold fonts. Keep the text short, actionable, and benefit-focused (e. g. , "Get Started" instead of "Click Here"). Place CTAs strategically throughout your site where they are most relevant to the user's journey. C. Optimize Page Load Speeds Faster-loading websites provide better user experiences and lead to higher conversion rates --- ### Keyword Research for SEO: Elevate Your Business #2 - Published: 2023-12-14 - Modified: 2024-09-19 - URL: https://bearfoxmarketing.com/blog/keyword-research-for-seo-elevate-your-business-2/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Learn 2023 Important Strategies in SEO by reading our SEO Important Strategies guide. SEO helps! Get tips, rank boosts, traffic and conversion increases. Keyword Research for SEO: Elevate Your Business Keyword research for SEO is a critical aspect of optimizing your website and content to rank highly in search engine results. This process requires recognizing the most pertinent and advantageous keywords that your desired demographic utilizes when looking for information, products, or services related to your company. By understanding the needs and preferences of your target audience, analyzing competitor strategies, utilizing powerful keyword research tools, optimizing content with relevant keywords, and monitoring performance over time - this blog post will provide an overview of five essential steps to conduct effective SEO keyword research. A blue-collar business can significantly improve its visibility online if you understand its target audience's needs and preferences, analyze competitor strategies, utilize powerful keyword research tools, optimize your content based on chosen keywords, and monitor its performance over time. Table of Contents: Table of Contents 1. Understand Your Target Audience To create effective keyword research for SEO, it's crucial to first understand your target audience and their needs. Knowing who you're trying to reach will help you identify the most relevant keywords that potential customers are likely to search for when looking for products or services like yours. Identify Your Ideal CustomerStart by creating a buyer persona, which is a detailed description of your ideal customer, including demographics, interests, pain points, and goals. Uncover what type of content they seek and how they prefer to consume it. Determine demographics: Consider factors such as age range, gender identity, location (urban vs rural), income level, education level, etc. Analyze interests: Identify hobbies or topics that resonate with your target audience - this can provide ideas on related keywords. Pain points & goals: What problems do they face? What solutions are they seeking? Understanding these aspects can guide your keyword strategy toward addressing those specific issues in the context of your industry. Gather Data from Existing CustomersIf you already have an established customer base or website traffic data available through tools like Google Analytics (GA) or other analytics platforms, use this information to better understand user behavior patterns and preferences on your site. Analyzing metrics such as bounce rate (the percentage of visitors who leave after viewing only one page) and average session duration (how long users spend browsing before leaving) can reveal valuable insights about your audience's interests and needs. Conduct Surveys & InterviewsImage idea: business person doing an interviewingGaining a more thorough comprehension of your desired demographic can be achieved by inquiring about existing customers through surveys or interviews. This can help you gather direct feedback on their preferences, pain points, and the language they use when discussing topics related to your industry. Tools like SurveyMonkey or Typeform can be useful for creating online surveys that are easy to distribute and analyze. Ultimately, keyword research for SEO begins with understanding your target audience. By identifying who you're trying to reach and what they care about most, you'll be better equipped to create content that resonates with them - ultimately driving more traffic and conversions from your marketing efforts. A better understanding of your target market can help you create content that speaks directly to them and increases conversion rates. Analyzing your competitors is the next step in developing an effective SEO strategy for blue-collar business owners. Key Takeaway: To effectively optimize for search engines, it is essential to comprehend the intended audience and their requirements. Creating a buyer persona can help identify the demographics, interests, pain points, and goals of the ideal customer. Gathering data from existing customers through surveys or interviews can provide valuable insights into user behavior patterns and preferences. 2. Analyze Your Competitors Analyzing your competitors' keywords and strategies is a crucial step in creating an effective SEO plan for your blue-collar business. By analyzing what is successful for others in the same field, you can gain knowledge on how to upgrade your own keyword exploration and optimization tactics. A. Identify Your Top CompetitorsStart by making a list of the top businesses in your niche that are ranking well on search engine results pages (SERPs). These companies are likely using successful SEO strategies that you can learn from and adapt to suit your own needs. B. Examine Their Keyword StrategiesOnce you have identified some key competitors, use tools like Ahrefs Site Explorer or Moz Link Explorer to quickly and efficiently examine their keyword strategies. You can use tools like Ahrefs Site Explorer or Moz Link Explorer to gather this information quickly and efficiently. Analyze their title tags: The title tag is one of the most important on-page SEO elements, as it helps search engines understand what each page is about. Look at the titles used by top-ranking competitor sites to identify common themes or phrases that could be relevant for your business too. Evaluate their meta descriptions: Meta descriptions provide additional context about a webpage's content and often include targeted keywords as well. Check out how competitors incorporate these terms into their meta descriptions for inspiration when crafting yours. Incorporate long-tail keywords: Long-tail keywords are longer, more specific phrases with lower search volume but higher conversion rates. Investigate whether your competitors are using these types of keywords to target niche audiences and consider incorporating them into your own strategy. C. Learn from Their ContentCompetitor analysis isn't just about identifying the right keywords; it's also about understanding how they're being used effectively in content. Take note of any patterns or trends you observe in competitor content, such as:Content length: Are longer articles ranking higher for certain keywords? This could indicate that search engines favor more comprehensive coverage of those topics. Content format: Do top-ranking pages use specific formats like lists, infographics, or videos? If so, consider experimenting with similar formats when creating your own content. User engagement: High user engagement (e. g. , comments and social shares) can be a sign that a piece of content is resonating with its audience. Analyze what makes these pieces successful and apply those lessons to your own work. Investigating what words your rivals are utilizing in their SEO endeavors can offer important knowledge about how you can upgrade your own optimization to acquire superior outcomes. By learning from their successes and adapting their tactics to suit your unique business needs, you'll be well on your way toward increasing traffic and conversions through effective keyword research. By leveraging competitor analysis, you can uncover advantageous keywords to maximize your SEO performance and draw more visitors. Utilizing keyword research tools can enable you to upgrade your SEO strategies and begin generating more visitors for your website. Key Takeaway: To improve your SEO plan, analyze your competitors' keywords and strategies. Identify top competitors in your niche and examine their keyword strategies by analyzing title tags, meta descriptions, and incorporating long-tail keywords. Additionally, learn from their content by observing patterns such as content length, the format used for high-ranking pages, and user engagement to apply those lessons to your own work. 3. Utilize Keyword Research Tools To effectively conduct keyword research for SEO, it's essential to utilize various keyword research tools that can help you uncover valuable data and insights. These tools can offer users a range of data, including keyword suggestions, search volume, and the level of competition. a) Google Adwords Keyword PlannerGoogle Adwords Keyword Planner is a free tool provided by Google that allows users to discover new keywords related to their business or industry. By entering your product or service, the tool generates a list of suggested keywords along with their average monthly searches and competition levels. This helps you identify high-traffic keywords with low competition, which are ideal for targeting in your SEO strategy. b) SEMrushSEMrush is another popular keyword research tool used by digital marketers worldwide. With its comprehensive database of over 20 billion keywords across 130 countries, SEMrush offers valuable insights into search trends and competitor analysis. The platform provides details such as organic search volume, paid search metrics (CPC), competitive density scores (KD%), and more - all crucial factors when choosing the right keywords for your blue-collar business website. c) Moz Keyword ExplorerThe Moz Keyword Explorer is an easy-to-use yet powerful keyword research tool designed specifically for SEO professionals looking to optimize their content strategies effectively. It offers features like accurate monthly search volume data, SERP analysis reports showing top-ranking pages for specific terms & phrases as well as suggestions on related keywords that you may not have considered before. Additionally, Moz's proprietary Keyword Difficulty score helps users gauge the competitiveness of a keyword and prioritize their efforts accordingly. d) Ahrefs Keywords ExplorerAhrefs Keywords Explorer is another comprehensive keyword research tool that provides in-depth data on search volume, clicks per search (CPS), return rate (RR), and more. The platform also offers unique features like SERP overview reports for each keyword, which can help you identify ranking opportunities by analyzing your competitors' strengths and weaknesses. In conclusion, using these powerful keyword research tools will enable blue-collar business owners to discover high-potential keywords for their SEO strategies while gaining valuable insights into industry trends and competitor performance. By leveraging this information effectively, businesses can optimize their content to rank higher in search engine results pages (SERPs) and ultimately drive more traffic & conversions from online marketing efforts. Utilizing keyword research tools can provide insight into the language used by your target audience when searching for information related to your business. With this knowledge in hand, it's time to optimize your content so that search engines will recognize it as relevant and rank it higher on their results pages. Key Takeaway: To conduct effective keyword research for SEO, blue-collar business owners should use various tools like Google Adwords Keyword Planner, SEMrush, Moz Keyword Explorer, and Ahrefs Keywords Explorer. These tools provide valuable insights into search trends and competitor analysis while helping identify high-traffic keywords with low competition to optimize content strategies that can rank higher in SERPs and drive more traffic & conversions from online marketing efforts. 4. Optimize Your Content 5. Monitor Performance Optimizing your content with relevant keywords is crucial for ranking higher in search engine results pages (SERPs) and driving more traffic to your website. To maximize your website's visibility, incorporate long-tail keywords into your content for better SERP ranking. a. Use Long-Tail KeywordsLong-tail keywords are longer and more specific keyword phrases that visitors are likely to use when they're closer to making a purchase or finding the information they need. These types of keywords tend to have lower competition and higher conversion rates compared to shorter, more generic terms. Incorporate long-tail keywords into your content naturally without overstuffing them. b. Include LSI KeywordsLSI (Latent Semantic Indexing) keywords are related words or phrases that help search engines understand the context of your content better. Including LSI keywords in your content not only improves its relevance but also helps avoid keyword stuffing penalties from Google. c. Add Keyword-Rich Meta Tags & Alt TextsYour meta tags such as title tags, meta descriptions, and header tags should contain relevant primary and secondary keywords for better SEO performance. Additionally, don't forget about adding alt texts containing descriptive text along with targeted keywords for any images used within the post. Title Tag: Keep it under 60 characters while incorporating important primary and secondary focus keyphrases. Meta Description: Write an engaging description under 160 characters, including relevant keywords. Header Tags (H1, H2, H3): Use them to break up your content into easily digestible sections while incorporating targeted keywords. d. Improve Readability & User ExperienceContent that is well-organized and straightforward to comprehend not only sustains the reader's involvement but also assists search engines in deciphering its meaning more effectively. Some tips for improving readability include:Use short paragraphs and sentences. Add bullet points or numbered lists where appropriate. Include images, videos, or infographics to support your text. Ensure proper use of subheadings. By implementing these optimization strategies in your content creation process, you'll increase the chances of ranking higher on SERPs and attracting more potential customers to your website. Maximizing your material is a fundamental part of efficient SEO, as it assists in making sure that search engines can quickly detect and classify your pages. Moving on to the next step in our keyword research process, monitoring performance will help you understand how well your efforts are paying off. Key Takeaway: To optimize your content for SEO, use long-tail and LSI keywords naturally without overstuffing them. Incorporate keyword-rich meta tags and alt texts while improving readability with short paragraphs, bullet points, numbered lists, subheadings, images, videos, or infographics to attract more potential customers to your website. 5. Monitor Performance Monitoring the performance of your keywords is crucial to ensure maximum visibility and conversions for your blue-collar business. By keeping a close eye on how well your chosen keywords are performing, you can make necessary adjustments to improve their effectiveness in driving traffic and generating leads. A. Track Keyword RankingsTo monitor keyword performance, start by tracking their rankings in search engine results pages (SERPs). There are several tools available that can help you track these rankings, such as Ahrefs Keywords Explorer, SEMrush, or Moz Rank Tracker. These tools will provide valuable insights into how well your targeted keywords rank over time and enable you to identify areas where improvements may be needed. B. Analyze Traffic DataIn addition to monitoring keyword rankings, it's essential to analyze the traffic data associated with those keywords using analytics platforms like Google Analytics. By analyzing the traffic data associated with those keywords, you can gain insight into which are driving the most visitors to your website and whether they're resulting in conversions. Pay attention to metrics such as bounce rate, average session duration, and conversion rates when analyzing this data. Bounce Rate: A high bounce rate indicates that visitors aren't finding what they're looking for on your site after clicking through from a specific keyword search result. This could mean that the content isn't relevant enough or doesn't match user intent. Average Session Duration: A low average session duration suggests that users aren't engaging with your content, which could be due to poor quality or lack of relevance. Conversion Rates: Low conversion rates may indicate that the keywords you're targeting aren't attracting visitors who are interested in your products or services. In this case, it might be necessary to revisit your keyword research and target more relevant terms. C. Adjust Your StrategyIf the keywords you've chosen aren't yielding the expected results, consider revising your approach. This can involve updating existing content with better-optimized keywords, creating new content around high-performing terms, or even removing underperforming keywords from your list altogether. Remember that SEO is an ongoing process and requires regular monitoring and adjustments for optimal results. In summary, monitoring the performance of your targeted keywords is a critical aspect of successful SEO for blue-collar business owners. By tracking rankings, analyzing traffic data, and making necessary adjustments based on these insights, you'll ensure maximum visibility and conversions from your marketing efforts. Key Takeaway: To increase traffic and conversions for blue-collar businesses, it is crucial to monitor the performance of targeted keywords. This involves tracking keyword rankings using tools like Ahrefs Keywords Explorer or SEMrush, analyzing traffic data with Google Analytics, and adjusting your strategy accordingly by updating content or removing underperforming keywords from your list. Remember that SEO requires regular monitoring and adjustments for optimal results. Frequently Asked Questions: Keyword Research for Seo How to do SEO keywords research? To conduct SEO keyword research, follow these steps: 1) Understand your target audience and their search intent. 2) Analyze competitors' websites for commonly used keywords. 3) Utilize keyword research tools like Google Keyword Planner or Ahrefs. 4) Create a list of relevant long-tail and short-tail keywords. 5) Prioritize the selected keywords based on search volume, competition, and relevance. Is keyword research still important for SEO? Yes, keyword research remains an essential aspect of SEO as it helps identify the terms users are searching for in relation to your business niche. By optimizing content with targeted keywords, you can improve organic rankings on search engines and increase website traffic. What is keyword research for SEO content? Keyword research for SEO content involves identifying relevant words or phrases that potential customers use when searching online related to your products or services. These identified terms help guide content creation by ensuring it aligns with user intent while also improving visibility on search engine results pages (SERPs). What is the best keyword research tool for SEO? The best keyword research tool depends on individual preferences and budget constraints; however, popular options include Google Keyword Planner, Ahrefs Keywords Explorer, Moz Keyword Explorer, and SEMrush's Keyword Magic Tool. Each tool offers unique features and data to help identify relevant keywords for your SEO strategy. Conclusion: By leveraging keyword research for SEO, you can ensure that your content is optimized and tailored to the needs of your target audience. By understanding their preferences and analyzing what competitors are doing, you can develop an effective strategy to increase traffic and conversions. To maximize marketing initiatives, it is important to monitor key performance indicators closely to measure progress and identify opportunities for improvement. --- ### Keyword Research for SEO: Elevate Your Business > Discover the power of keyword research for SEO to elevate your blue-collar business, drive more traffic, and boost conversions with our comprehensive guide. - Published: 2023-06-06 - Modified: 2023-06-14 - URL: https://bearfoxmarketing.com/blog/keyword-research-for-seo/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Learn 2023 Important Strategies in SEO by reading our SEO Important Strategies guide. SEO helps! Get tips, rank boosts, traffic and conversion increases. Keyword Research for SEO: Elevate Your Business Keyword research for SEO is a critical aspect of optimizing your website and content to rank highly in search engine results. This process requires recognizing the most pertinent and advantageous keywords that your desired demographic utilizes when looking for information, products, or services related to your company. By understanding the needs and preferences of your target audience, analyzing competitor strategies, utilizing powerful keyword research tools, optimizing content with relevant keywords, and monitoring performance over time - this blog post will provide an overview of five essential steps to conduct effective SEO keyword research. A blue-collar business can significantly improve its visibility online if you understand its target audience's needs and preferences, analyze competitor strategies, utilize powerful keyword research tools, optimize your content based on chosen keywords, and monitor its performance over time. Table of Contents: Table of Contents 1. Understand Your Target Audience To create effective keyword research for SEO, it's crucial to first understand your target audience and their needs. Knowing who you're trying to reach will help you identify the most relevant keywords that potential customers are likely to search for when looking for products or services like yours. Identify Your Ideal Customer Start by creating a buyer persona, which is a detailed description of your ideal customer, including demographics, interests, pain points, and goals. Uncover what type of content they seek and how they prefer to consume it. Determine demographics: Consider factors such as age range, gender identity, location (urban vs rural), income level, education level, etc. Analyze interests: Identify hobbies or topics that resonate with your target audience - this can provide ideas on related keywords. Pain points & goals: What problems do they face? What solutions are they seeking? Understanding these aspects can guide your keyword strategy toward addressing those specific issues in the context of your industry. Gather Data from Existing Customers If you already have an established customer base or website traffic data available through tools like Google Analytics (GA) or other analytics platforms, use this information to better understand user behavior patterns and preferences on your site. Analyzing metrics such as bounce rate (the percentage of visitors who leave after viewing only one page) and average session duration (how long users spend browsing before leaving) can reveal valuable insights about your audience's interests and needs. Conduct Surveys & Interviews Image idea: business person doing an interviewing Gaining a more thorough comprehension of your desired demographic can be achieved by inquiring about existing customers through surveys or interviews. This can help you gather direct feedback on their preferences, pain points, and the language they use when discussing topics related to your industry. Tools like SurveyMonkey or Typeform can be useful for creating online surveys that are easy to distribute and analyze. Ultimately, keyword research for SEO begins with understanding your target audience. By identifying who you're trying to reach and what they care about most, you'll be better equipped to create content that resonates with them - ultimately driving more traffic and conversions from your marketing efforts. A better understanding of your target market can help you create content that speaks directly to them and increases conversion rates. Analyzing your competitors is the next step in developing an effective SEO strategy for blue-collar business owners. Key Takeaway: To effectively optimize for search engines, it is essential to comprehend the intended audience and their requirements. Creating a buyer persona can help identify the demographics, interests, pain points, and goals of the ideal customer. Gathering data from existing customers through surveys or interviews can provide valuable insights into user behavior patterns and preferences. 2. Analyze Your Competitors Analyzing your competitors' keywords and strategies is a crucial step in creating an effective SEO plan for your blue-collar business. By analyzing what is successful for others in the same field, you can gain knowledge on how to upgrade your own keyword exploration and optimization tactics. A. Identify Your Top Competitors Start by making a list of the top businesses in your niche that are ranking well on search engine results pages (SERPs). These companies are likely using successful SEO strategies that you can learn from and adapt to suit your own needs. B. Examine Their Keyword Strategies Once you have identified some key competitors, use tools like Ahrefs Site Explorer or Moz Link Explorer to quickly and efficiently examine their keyword strategies. You can use tools like Ahrefs Site Explorer or Moz Link Explorer to gather this information quickly and efficiently. Analyze their title tags: The title tag is one of the most important on-page SEO elements, as it helps search engines understand what each page is about. Look at the titles used by top-ranking competitor sites to identify common themes or phrases that could be relevant for your business too. Evaluate their meta descriptions: Meta descriptions provide additional context about a webpage's content and often include targeted keywords as well. Check out how competitors incorporate these terms into their meta descriptions for inspiration when crafting yours. Incorporate long-tail keywords: Long-tail keywords are longer, more specific phrases with lower search volume but higher conversion rates. Investigate whether your competitors are using these types of keywords to target niche audiences and consider incorporating them into your own strategy. C. Learn from Their Content Competitor analysis isn't just about identifying the right keywords; it's also about understanding how they're being used effectively in content. Take note of any patterns or trends you observe in competitor content, such as: Content length: Are longer articles ranking higher for certain keywords? This could indicate that search engines favor more comprehensive coverage of those topics. Content format: Do top-ranking pages use specific formats like lists, infographics, or videos? If so, consider experimenting with similar formats when creating your own content. User engagement: High user engagement (e. g. , comments and social shares) can be a sign that a piece of content is resonating with its audience. Analyze what makes these pieces successful and apply those lessons to your own work. Investigating what words your rivals are utilizing in their SEO endeavors can offer important knowledge about how you can upgrade your own optimization to acquire superior outcomes. By learning from their successes and adapting their tactics to suit your unique business needs, you'll be well on your way toward increasing traffic and conversions through effective keyword research. By leveraging competitor analysis, you can uncover advantageous keywords to maximize your SEO performance and draw more visitors. Utilizing keyword research tools can enable you to upgrade your SEO strategies and begin generating more visitors for your website. Key Takeaway: To improve your SEO plan, analyze your competitors' keywords and strategies. Identify top competitors in your niche and examine their keyword strategies by analyzing title tags, meta descriptions, and incorporating long-tail keywords. Additionally, learn from their content by observing patterns such as content length, the format used for high-ranking pages, and user engagement to apply those lessons to your own work. 3. Utilize Keyword Research Tools To effectively conduct keyword research for SEO, it's essential to utilize various keyword research tools that can help you uncover valuable data and insights. These tools can offer users a range of data, including keyword suggestions, search volume, and the level of competition. a) Google Adwords Keyword Planner Google Adwords Keyword Planner is a free tool provided by Google that allows users to discover new keywords related to their business or industry. By entering your product or service, the tool generates a list of suggested keywords along with their average monthly searches and competition levels. This helps you identify high-traffic keywords with low competition, which are ideal for targeting in your SEO strategy. b) SEMrush SEMrush is another popular keyword research tool used by digital marketers worldwide. With its comprehensive database of over 20 billion keywords across 130 countries, SEMrush offers valuable insights into search trends and competitor analysis. The platform provides details such as organic search volume, paid search metrics (CPC), competitive density scores (KD%), and more - all crucial factors when choosing the right keywords for your blue-collar business website. c) Moz Keyword Explorer The Moz Keyword Explorer is an easy-to-use yet powerful keyword research tool designed specifically for SEO professionals looking to optimize their content strategies effectively. It offers features like accurate monthly search volume data, SERP analysis reports showing top-ranking pages for specific terms & phrases as well as suggestions on related keywords that you may not have considered before. Additionally, Moz's proprietary Keyword Difficulty score helps users gauge the competitiveness of a keyword and prioritize their efforts accordingly. d) Ahrefs Keywords Explorer Ahrefs Keywords Explorer is another comprehensive keyword research tool that provides in-depth data on search volume, clicks per search (CPS), return rate (RR), and more. The platform also offers unique features like SERP overview reports for each keyword, which can help you identify ranking opportunities by analyzing your competitors' strengths and weaknesses. In conclusion, using these powerful keyword research tools will enable blue-collar business owners to discover high-potential keywords for their SEO strategies while gaining valuable insights into industry trends and competitor performance. By leveraging this information effectively, businesses can optimize their content to rank higher in search engine results pages (SERPs) and ultimately drive more traffic & conversions from online marketing efforts. Utilizing keyword research tools can provide insight into the language used by your target audience when searching for information related to your business. With this knowledge in hand, it's time to optimize your content so that search engines will recognize it as relevant and rank it higher on their results pages. Key Takeaway: To conduct effective keyword research for SEO, blue-collar business owners should use various tools like Google Adwords Keyword Planner, SEMrush, Moz Keyword Explorer, and Ahrefs Keywords Explorer. These tools provide valuable insights into search trends and competitor analysis while helping identify high-traffic keywords with low competition to optimize content strategies that can rank higher in SERPs and drive more traffic & conversions from online marketing efforts. 4. Optimize Your Content Optimizing your content with relevant keywords is crucial for ranking higher in search engine results pages (SERPs) and driving more traffic to your website. To maximize your website's visibility, incorporate long-tail keywords into your content for better SERP ranking. a. Use Long-Tail Keywords Long-tail keywords are longer and more specific keyword phrases that visitors are likely to use when they're closer to making a purchase or finding the information they need. These types of keywords tend to have lower competition and higher conversion rates compared to shorter, more generic terms. Incorporate long-tail keywords into your content naturally without overstuffing them. b. Include LSI Keywords LSI (Latent Semantic Indexing) keywords are related words or phrases that help search engines understand the context of your content better. Including LSI keywords in your content not only improves its relevance but also helps avoid keyword stuffing penalties from Google. c. Add Keyword-Rich Meta Tags & Alt Texts Your meta tags such as title tags, meta descriptions, and header tags should contain relevant primary and secondary keywords for better SEO performance. Additionally, don't forget about adding alt texts containing descriptive text along with targeted keywords for any images used within the post. Title Tag: Keep it under 60 characters while incorporating important primary and secondary focus keyphrases. Meta Description: Write an engaging description under 160 characters, including relevant keywords. Header Tags (H1, H2, H3): Use them to break up your content into easily digestible sections while incorporating targeted keywords. d. Improve Readability & User Experience Content that is well-organized and straightforward to comprehend not only sustains the reader's involvement but also assists search engines in deciphering its meaning more effectively. Some tips for improving readability include: Use short paragraphs and sentences. Add bullet points or numbered lists where appropriate. Include images, videos, or infographics to support your text. Ensure proper use of subheadings. By implementing these optimization strategies in your content creation process, you'll increase the chances of ranking higher on SERPs and attracting more potential customers to your website. Maximizing your material is a fundamental part of efficient SEO, as it assists in making sure that search engines can quickly detect and classify your pages. Moving on to the next step in our keyword research process, monitoring performance will help you understand how well your efforts are paying off. Key Takeaway: To optimize your content for SEO, use long-tail and LSI keywords naturally without overstuffing them. Incorporate keyword-rich meta tags and alt texts while improving readability with short paragraphs, bullet points, numbered lists, subheadings, images, videos, or infographics to attract more potential customers to your website. 5. Monitor Performance Monitoring the performance of your keywords is crucial to ensure maximum visibility and conversions for your blue-collar business. By keeping a close eye on how well your chosen keywords are performing, you can make necessary adjustments to improve their effectiveness in driving traffic and generating leads. A. Track Keyword Rankings To monitor keyword performance, start by tracking their rankings in search engine results pages (SERPs). There are several tools available that can help you track these rankings, such as Ahrefs Keywords Explorer, SEMrush, or Moz Rank Tracker. These tools will provide valuable insights into how well your targeted keywords rank over time and enable you to identify areas where improvements may be needed. B. Analyze Traffic Data In addition to monitoring keyword rankings, it's essential to analyze the traffic data associated with those keywords using analytics platforms like Google Analytics. By analyzing the traffic data associated with those keywords, you can gain insight into which are driving the most visitors to your website and whether they're resulting in conversions. Pay attention to metrics such as bounce rate, average session duration, and conversion rates when analyzing this data. Bounce Rate: A high bounce rate indicates that visitors aren't finding what they're looking for on your site after clicking through from a specific keyword search result. This could mean that the content isn't relevant enough or doesn't match user intent. Average Session Duration: A low average session duration suggests that users aren't engaging with your content, which could be due to poor quality or lack of relevance. Conversion Rates: Low conversion rates may indicate that the keywords you're targeting aren't attracting visitors who are interested in your products or services. In this case, it might be necessary to revisit your keyword research and target more relevant terms. C. Adjust Your Strategy If the keywords you've chosen aren't yielding the expected results, consider revising your approach. This can involve updating existing content with better-optimized keywords, creating new content around high-performing terms, or even removing underperforming keywords from your list altogether. Remember that SEO is an ongoing process and requires regular monitoring and adjustments for optimal results. In summary, monitoring the performance of your targeted keywords is a critical aspect of successful SEO for blue-collar business owners. By tracking rankings, analyzing traffic data, and making necessary adjustments based on these insights, you'll ensure maximum visibility and conversions from your marketing efforts. Key Takeaway: To increase traffic and conversions for blue-collar businesses, it is crucial to monitor the performance of targeted keywords. This involves tracking keyword rankings using tools like Ahrefs Keywords Explorer or SEMrush, analyzing traffic data with Google Analytics, and adjusting your strategy accordingly by updating content or removing underperforming keywords from your list. Remember that SEO requires regular monitoring and adjustments for optimal results. Frequently Asked Questions: Keyword Research for Seo How to do SEO keywords research? To conduct SEO keyword research, follow these steps: 1) Understand your target audience and their search intent. 2) Analyze competitors' websites for commonly used keywords. 3) Utilize keyword research tools like Google Keyword Planner or Ahrefs. 4) Create a list of relevant long-tail and short-tail keywords. 5) Prioritize the selected keywords based on search volume, competition, and relevance. Is keyword research still important for SEO? Yes, keyword research remains an essential aspect of SEO as it helps identify the terms users are searching for in relation to your business niche. By optimizing content with targeted keywords, you can improve organic rankings on search engines and increase website traffic. What is keyword research for SEO content? Keyword research for SEO content involves identifying relevant words or phrases that potential customers use when searching online related to your products or services. These identified terms help guide content creation by ensuring it aligns with user intent while also improving visibility on search engine results pages (SERPs). What is the best keyword research tool for SEO? The best keyword research tool depends on individual preferences and budget constraints; however, popular options include Google Keyword Planner, Ahrefs Keywords Explorer, Moz Keyword Explorer, and SEMrush's Keyword Magic Tool. Each tool offers unique features and data to help identify relevant keywords for your SEO strategy. Conclusion: By leveraging keyword research for SEO, you can ensure that your content is optimized and tailored to the needs of your target audience. By understanding their preferences and analyzing what competitors are doing, you can develop an effective strategy to increase traffic and conversions. To maximize marketing initiatives, it is important to monitor key performance indicators closely to measure progress and identify opportunities for improvement. --- ### Facebook Advertising Ultimate Guide: How to Build Trust Through Facebook Advertising > Find how to build trust through Facebook advertising. Learn strategies that foster credibility, boost engagement, and drive loyal customer relationships. - Published: 2023-06-05 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-to-build-trust-through-facebook-advertising/ - Categories: Facebook Advertising - Tags: building trust, buying funnel, Facebook Advertising Article Updated on 6/5/23 Almost two decades after introducing the concept of a social network to the world, Facebook remains the social network to beat. Don’t believe it? Think about how much time you’ve already spent today scrolling through your Facebook feed. Now think about how many other people are away a few minutes (or an hour) here and there doing exactly that. Facebook has the reach, which means if you want to advertise your business, it’s the perfect place to be. But you have to know how to use it. That’s where the professionals of social media advertising at Bear Fox Marketing come in. Here’s everything you need to know to advertise on Facebook like the ruler of your niche (because, really, that’s exactly what you are). Why Facebook Ads? Look, we hear you. With changes afoot in Facebook’s algorithm, organic reach is basically dead in the water, and intrepid businesses like yours have no choice but to invest in paid ads. Coincidence? Maybe not. That said, don’t turn the page on Facebook quite yet. Here’s the thing: Facebook still has 1. 63 billion daily active users. That dwarfs most other major social networks, including Instagram (500 million), Twitter (139 million), and Snapchat (210 million). It’s the most widely used social network by a huge margin, and that means it has incredible reach with your potential customers. Plus, Facebook users are more engaged than users on any other social network. In plain English? If you have an audience of any kind, there’s a high chance that they’re already on Facebook. That user power shows in Facebook’s advertising functionality. The beauty of Facebook advertising over other social media networks is that you have incredible power to be precise, ensuring that you reach exactly the audience you want to reach (and thus see more conversions). The question isn’t, why use Facebook Ads? The question is, why aren’t you using Facebook Ads already? Before You Get Started Facebook’s advertising is only as powerful as your ability to use it, so if you’re fumbling along without any sense of direction, you won’t make much headway. So, before you log your first Facebook campaign and wait for results, you have to get organized. Know Your Audience It all begins with your audience. Even though Facebook has 1. 63 billion daily active users, you’re not going to target all of them. The power of Facebook advertising is its ability to target specific groups who are most likely to buy–only those who are most likely to buy. That means a far better ROI for your marketing dollar... if you know who’s most likely to buy. To that end, get to know your target audience first. Specifically, get to know your target audience on Facebook, which is different from your target audience on any other social media network (or any other form of marketing). You may be having great success with a target demographic you don’t even realize. If you’re not sure who they are, no worries. Now is the perfect time to learn your target customer. A lot of new marketers have the urge to broaden their appeal. Resist that instinct. You should know your target customer so well that you could pick them out of a crowded city street based on their appearance, age, and what they’re doing. Know Your Strategy Once you know the audience you’re after, you can develop a strategy to target them. Remember, advertising tools (including Facebook) are only as good as your proficiency at using them. If you come in knowing exactly what you’re trying to achieve, you stand a much better chance of achieving it. Otherwise, you’ll open up Facebook Ads and be so dazzled by options that you’ll wind up with an ad that doesn’t do anything to help your campaign.   Start by asking yourself the basics, such as:  What are you trying to sell? A product? A service? An event? Be specific.   Who are you targeting?   Why are you targeting them?   How will they benefit from what you’re selling?   What’s their pain point? What would prevent them from spending?   Where are they in the sales funnel?   Are they a warm or cold audience?   What result do you want from this campaign? Conversions? Traffic? Be specific. As with your target audience, the more specific you can get, the better off your campaign will be. Know the Right Type of Ad for Your Goals Once you’ve gotten that far, it’s time to ask what type of ad is best suited to your goals. Hint: it’s not one-size-fits-all.   As in most things, Facebook Ads offers you a beautiful array of ad format options, including:  Photo Video Slideshow Carousel Dynamic product ads Lead form ads Collection ads Instant experience ads Messenger ads Stories ads Stories augmented reality ads Playable ads Each of these ads can be broken down into one of four main ad categories:  Mobile newsfeed Desktop news feed Right column Instagram How do you choose just one? It’s simple: go back to that strategy, objective, and target customer we asked you to identify. If you’ve done your homework, you know your audience, and you know what would best speak to them to achieve the results you’re hoping for, the type of ad best suited to the occasion should be an easy choice. Know Your Creative Material Once you know what type of ad you’re creating, it should be that much easier to zero in on your creative materials. Don’t think this is an in-and-out situation, though.   We told you to be surgically precise with your customer details for a reason: what clicks with customers (i. e. , what convinces them to click) is highly specific, which is why Facebook Ads are so highly targeted. If you don’t design your ads with almost microscopic attention to detail, your creative material may miss the mark completely.   If you need somewhere to get started, lean into your funny bone: more than half of customers say they remember an ad if it’s humorous. Better still, be funny in video format, as customers are far more willing to pause scrolling for a funny video than read a block of text to catch the punchline. Set Up Your Account and Access Once you’ve got your ducks in a row, you’re finally ready to get this show started and set up your account (if you don’t already have one, that is).   If you haven’t already, sign up for a Facebook Business Manager account. This is what allows you to access Facebook Ad Manager, which will allow you to create ad campaigns and track your ad spend.   Don’t forget to link to your business’s main page–otherwise, you won’t be able to manage ads for your business account.   Once you’ve got your Business Manager account set up, direct your attention to the Business Manager Settings and click on “Add New Ad Accounts. ” It will then prompt you to enter your payment information, so have your account information handy.   From there, you’re ready to head on over to your Facebook Ads Manager Dashboard.   You’ll notice four tabs:  Account Overview Campaigns Ad Sets Ads Take a deep breath because you’re about to get familiar with all four. And if you’re tech-savvy, or are still unsure, contact Bear Fox Marketing, and we’d be happy to help. Preparing to Advertise on Facebook Once you’ve got your ducks in a row, rolling out your Facebook Ad campaign is mostly a matter of setup and monitoring. Fortunately, if you follow the steps we already gave you, you should be ready. Choose Your Objective The very first thing you’ll do when you kick off a brand new Facebook Ads campaign is to choose your objective. This is a fantastic advertising tool because Facebook will use the information you provide about your objective to tailor ad placements and optimize your marketing ROI.   The key is knowing how to use it, which is why we told you to clarify your ad objectives, target audience, and end goal first.   You’ll see three categories of objectives:  Awareness Consideration Conversion Within each category, you’ll see a more specific objective. You can choose:  App installs Brand awareness Catalog sales Conversions Engagement Lead generation Messages Reach Store visits Traffic Video views Choose your objective wisely because your ad campaign from this point forward will be geared toward the objective you select. Remember to be specific and choose an objective that best reflects your goals, and Bear Fox Marketing can help you with this. Creating Facebook Audiences And now, for the mother lode, the thing that makes Facebook the one to beat: the audience.   Facebook knows it has an enormous audience. It also knows that the audience is incredibly diverse, with a huge array of interests, life experiences, motivations, and pressure points. The crowning jewel of Facebook Ads is the incredible specificity of audience targeting.   Facebook has three primary audience types:  Saved audiences Custom audiences Lookalike audiences Custom audiences are your highest value target since they allow you to retarget site visitors and those who have engaged with your app or content in the past. Saved audiences are audiences you can define based on key characteristics. Lookalike audiences reach people similar to those in your existing customer database (translation: high conversion potential).   You, or your marketing team, like Bear Fox Marketing, can combine custom and lookalike audiences for targeting, but again, learn to walk before you try to run a marathon. If you’re just getting started, keep it simple and focus on one type of audience first and figure out how you want to target them.   You can target audiences in four ways:  Location-based Demographic Interest-based Behavior-based Which you use and to what extent you tailor it will again depend on what your ad campaign is hoping to achieve.  A word to the wise: targeting your ads is a necessity, but there are creepy and non-creepy ways to do it. The key is to use targeting as another means to focus on a highly specific type of customer and gain their trust through advertising rather than reminding them that you’re using a disturbingly impressive array of marketing tools to pluck their data out of a crowd. But a marketing expert such as Bear Fox Marketing can help distinguish between these two. Location-Based Targeting Location-based targeting is based on the principles of location-based advertising, which is when you tailor your marketing efforts to people in a specific area. In Facebook terms, this means targeting certain people based on geographic information, such as:  City County State/region Country DMA (designated market area) Postal code Address radius Fortunately, Facebook makes it easy to target the group you’re after based on location information. All you have to do is type in the desired location target.   Plus, you can narrow down location targeting even further.   The default option is targeting everyone in X location, i. e. , the last updated location of a given Facebook user. But let’s say you’re a local pest control business, and you want people to hire you to do work in their homes. In that case, you could target only people who live in the specified area.   You can also target people who frequent the area by targeting people who were recently in the desired area (which is established by tracking mobile phone usage in your target location).   On the other hand, if you’re trying to attract tourists or travelers specifically, you could target people traveling to your target area of choice. This option allows you to target users who visited the target area recently if the target area is 100 miles or more away from their home location. Demographic Targeting However, there are plenty of people who visit a given location that may not be desirable for you as a potential customer. Young professional twenty-somethings with money to burn are an entirely different species from soccer moms who shop primarily for their kids.   This is where demographic targeting comes into play.   As usual, you’ll get a bunch of options when you click on demographics, but the options are split into three key area codes:  Age Gender Language For example, people won’t interact with your ads if they can’t read them, so it helps to choose language preferences if you’re advertising in a particular language. This can get tricky in areas where multiple languages are spoken, but it can also help separate your business by showing that you’re willing and able to work with people speaking different languages.   However, you can get extremely specific in demographic targeting. You can target based on education, occupation, political views, generation, life events, relationship status, and even based on a user’s parents (like we said: creepy and non-creepy ways to do this). Interest-Based Targeting However, for businesses, one of the easiest and most effective targeting avenues is interest-based targeting, which is exactly what it says on the tin: targeting people who have specific interests that are relevant to what your campaign and organization have to offer.   A few general interest groups you can target include:  Business and industry Entertainment Family and relationships Fitness and wellness Food and drink Hobbies and activities Shopping and fashion If you’re a yarn company targeting knitters, for example, the hobbies section is your jam.   Once you tell Facebook what interests you want to target, it will pull data from users’ likes and interests, pages they’ve liked and visited, apps they use, etc.   Here, again, it pays to be specific. You can target multiple interests to broaden your reach, but only select an option if it’s truly relevant to your campaign and your advertising goals. Behavior-Based Targeting Finally, there’s behavior-based targeting, which is a more nebulous category than the other three. Unlike the previous categories, which focus on data culled from a user profile like their age and location, behavior-based targeting combines Facebook data and external data sets to target users based on things like purchase history, personal anniversaries, etc.   A few behavior categories you can target include:  Anniversary Consumer classification Digital activities Expats Mobile device user Multicultural affinity Seasonal and events Be careful with this type of targeting. When it works, it’s tremendously useful, but it only really works in specific circumstances. You have to be precise about who you’re after to ensure that behavior-based targeting is the right fit. Decide Where to Display Your Ad Once your targeting is winnowed down to the last possible detail, it’s time to target other things. Where to display your ad, for example.   This is the moment when you move on to the ad set stage and tell Facebook where to optimize your ads.   For example, you can choose to focus on mobile users instead of desktop users. Within Facebook itself, you can target feeds, in-stream videos, in-stream articles, the right column, and suggested videos. You also have display options on Instagram, Messenger, and audience networks.   You can even target a specific operating system if you’re so inclined. Technically, you can run your ad with every display option selected, but you shouldn’t. Again, the power of Facebook Ads is specificity. If you know your audience, chances are you can figure out where they’re lurking online, and you’re better off targeting them there anyway. Set Your Budget Take a deep breath and get ready to put your money where your mouth is.   In the next section, you’re able to choose your budget, or rather, how much money you want to spend on the campaign. You can select a daily budget and select the maximum amount you want your campaign to spend each day, or you can create a lifetime budget which denotes how much money you want to spend throughout the entire campaign.   If you select a lifetime budget, you’ll also have to provide a specific date range to run your campaign. Keep in mind that your budget isn’t used up based on arbitrary daily spending, so you could spend a lot in one month and very little in the next. You may not even spend your entire budget by the deadline.   Facebook will run your ad until the date range runs out or the budget runs dry, whichever comes first. So be careful about how much money you realistically expect to spend.   And no, you can’t run ads on Facebook for free. Facebook is a business, not a charity. You get charged by cost-per-click (CPC) or cost-per-thousand-impressions). No money, no ads.   There is no minimum or maximum you have to spend on Facebook Ads to see results, nor is there a perfect timeline to see results. It depends on what works for you, which can take some trial and error (and attention to your advertising goal). For beginners, start with a baseline range based on what you know you can afford and what you reasonably expect to spend based on your pre-existing data. Then you can scale up or down based on performance. 7 Helpful Facebook Marketing Tips for Your Business It is estimated that there are now 2. 912 billion monthly users on Facebook. 1. 929 billion of those people log on at least once a day. So how can you harness that traffic to benefit your business? It takes time, but with the correct plan, it can be done. Read on as your local Boise ad agency shares its tips on enhancing your Facebook presence. Optimize Your Profile Page When you optimize your profile page, you should be using it to attract people and direct them to a goal. Making sure all your information is up to date is standard procedure. What matters is what happens afterward.   Don’t just link directly to your website home page. Choose something that is going to wow them and grab their attention instantly. A custom-built landing page with new products and offers is a great solution.   Once you hit 25 followers, you will also have the option to choose your own Facebook URL. Make sure this is easy to remember and includes your business name and keywords related to your brand. Know the Aim of Your Post One of the main Facebook marketing pitfalls novice companies fall into is posting without intent. Regular posting is vital, but when your posts lack substance, it harms your brand identity.   Make sure each post adds something of value to your audience. Consider what its aim is. Are you trying to build a relationship and get people to establish personal connections with your mission statement? Or are you building excitement for new products or lines? This can be hard to do, especially when you log onto social media and see other brands doing the opposite. Keep watching your marketing strategy metrics, and you should develop a rewarding routine. Create a Content Calendar A content calendar can greatly assist your marketing strategy. This will ensure you have plenty of time to create content and posts of value. Ideally, this should be done around two weeks before the event, depending on the type of post or content.   Start by adding national days and holidays of importance. Then zone into events that are specific to your industry or niche. After this, you can narrow it down to dates that are important to your company, like product releases and sales.   Some things to consider when scheduling posts for your Facebook page include the following: Are there any promotions going on at the time this post is scheduled? How is the time of year affecting the mood and state of mind of my ideal customers? Are our competitors offering promotions at this time, and if so, how do we avoid losing customers to them without simply playing “follow the leader? ” After considering these matters, you can reasonably schedule your posts while claiming knowledge of the process. Utilize Facebook Stories Facebook stories are short vertical video posts that go at the top of a feed. Videos can last for 20 seconds, but you can even create them from a text that appears for 5 seconds. They stay up for 24 hours and then vanish. These posts have a much more casual feel. As they are at the top of the page, they are often the first thing to be clicked on. They are also not part of the Facebook algorithm. All of this means you can create much more casual content for them. Ask questions, post-behind-the-scenes videos, or even do live feeds. Use it to invite followers into your company and build a relationship as you do so. Don’t Obsess Over Vanity Metrics Vanity metrics are any statistics that are a measure of social popularity. Likes, posts, shares, and follows are typical. While these are a fair indicator of how popular a brand is, following them is a false economy.   The reason for this is that all that matters is how social media impacts your profit margins. One follower who spends $100 on your products is better than a million who spend nothing.   This becomes increasingly important when you invest in paid social media marketing advertising. If you put $1000 into an ad campaign, you want at least $1000 or more back from it. Following likes and shares is not representative of this. Grow Your Budget One of the advantages of advertising on Facebook is its ability to hone your marketing campaign. You can set a daily budget, then target people based on specific criteria. These can include everything from gender, location, income, and people’s likes and dislikes.   Getting the target audience right does take time. As campaigns can be altered as they run, you can improve them as they go. A company that offers marketing services will be able to handle this for you.   By starting with a small budget, you have less to lose. When you start to get it right, increase your spending. All of this means you get a much better return on investment, and you don’t have to invest in huge campaigns that may not work. Understand the Facebook Pixel Retargeting is a method of social media advertising in which you target people who have already visited your website. They may have left because they got distracted or went away to think about your products and services. It has a very high success rate, bringing them back and often converting them into a sale.   So Facebook knows who has visited the site, and you have to install the Facebook pixel. This is a small line of code that relays information. Once installed, you can start your remarketing campaigns. As well as retargeting, the pixel allows you to access Facebook’s lookalike feature. This lets you target people who have not visited your site but have similar habits to the ones who do. This can open you up to a brand new audience. Ready to Take Your Facebook Advertising to the Next Level? The relationship between Facebook Advertising and a potential customer should be built, not rushed into. If your conversion and click-through rates from your advertisements are low, you might be rushing the sale too early. Learn more about what mistakes you might be making and how you can build trust through Facebook Ads that will improve the overall performance of your campaigns by contacting a professional marketing company. When you advertise on Facebook, you’re not just running an ad. You’re building trust, establishing a relationship, and showing customers why your solution is exactly what they’ve been missing in their lives. It’s a powerful tool, but you have to use it skillfully.   That’s where Bear Fox Marketing can help. We know the power of Facebook marketing, and more importantly, we know how to deliver results. Our goal is simple: crack your Facebook funnel in under 45 days and get you 5x or more return on your ad spend. If that sounds like your cup of tea, pull up a chair, and let’s get talking. --- ### How Much Should a Business Spend on Digital Marketing in 2023? > Wondering how much to budget for marketing? Learn key factors that influence marketing spend and tips to set the right budget for business growth. - Published: 2023-05-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-much-should-a-business-spend-on-marketing/ - Categories: Uncategorized Article updated on May 16, 2023 The marketing industry has drastically shifted since the COVID-19 pandemic. The globe saw a huge increase in internet shopping and a change in consumer spending. In 2021, the marketing industry was estimated at $155. 3 Billion.   There is an increasing demand for businesses now that the world is regaining its old spending habits, but as consumer behavior shifts, businesses are navigating an unprecedented time. So how much should a business spend on marketing? There are no set rules or prices, but if you’re looking for some guidance, read on for a breakdown. First we’re going to talk a little about SEO because you can’t have marketing without SEO. What Is SEO? Search engine optimization, or SEO, is the practice of optimizing your web pages to ensure they reach your target audience on search engines. This is unpaid traffic achieved organically from search engine results pages. This is where SEO gets confusing. It’s “free” in the sense that you aren’t buying ad space to get viewers. Technically, this means the traffic is unpaid and organic (organic in the sense that your visitors organically find the web page on a search engine results page). But the process of ensuring your page shows up in search engine results isn’t as free as you’d think. How SEO Fits into Digital Marketing How does this fit into your overall digital marketing strategy? For many experts, it’s the foundation of digital marketing as it currently exists. That’s because your website is now a centerpiece of your marketing tactics. If users cannot find your website, you don’t stand a chance of converting them. This is SEO’s shining moment. SEO is good at turning your entire website into a tool geared toward attracting online visitors. In some sense, this also makes it the glue that holds many of your other digital marketing efforts together in one cohesive strategy. Sounds pretty good, considering that SEO is free. Types of Marketing A large shift in consumer patterns became apparent after the pandemic. With this in mind, businesses are having to re-evaluate the importance of marketing. A common occurrence seen over the last few years, is that businesses on average have spent more revenue on their marketing strategies. In the modern age, businesses turn to a digital marketing agency for help with their marketing techniques. Getting a clear view of your business’s goals will ultimately help you with the amount you spend on marketing. It is important to make sure you’re not spending too much money on things that will not benefit your business. Speak to a professional to gain perspective on what marketing is important for you. Remember that each marketing strategy can widely range in price. A common way to spend on marketing is using a percentage of company revenue. This can also range depending on your desired business growth and the success of your current marketing strategy. How Much Should a Business Spend on Marketing? Marketing budgets have increased to 9. 5% of company revenue. However, this is still lower than pre-pandemic levels. With the fall of printed advertising in 2020, these marketing budgets may not ever reach pre-pandemic levels, as so many businesses thrive with online marketing alone. Making sure you’re spending money in the right places is imperative for a business in 2022. With so many marketing options, it’s best to research or even look at marketing case studies to better grasp what your business may need or how easily a marketing strategy can affect its growth. If you are a small start-up company, you would only be expected to spend the lower end of the spectrum on marketing. If this marketing is successful and your business grows, it would be wise to re-evaluate your spending levels. Assuming your marketing is successful, you should see an increase in sales and therefore an increase in the size of your business. Keeping up with this is important to stay on a growth pattern and not end up with minimal marketing and a sudden halt in sales. On average, businesses expect to spend 7-8% of their gross revenue on marketing. This will include a range of strategies. Picking a Focus for Your Business Marketing isn’t a one-size-fits-all package. Some businesses may spend thousands on print advertising and your business may not need it. It’s important to have clear set goals for your business and who your audience is. A poor marketing technique could lead to your business spending money on things you shouldn’t need. Picking a focus for your business will certainly make sure you have a clearer spending plan for efficient techniques to grow or stabilize your business. Choosing the right marketing strategy is highly important. This will determine your spending on marketing for your business. Here are some sectors of marketing businesses tend to spend money on: Content Marketing SEO Email Campaigns Social Media Advertising Print Advertising Google Advertising While there are more marketing focuses, these tend to be used by a wide range of business sizes and structures. You can find out more information on what makes a good marketing team to create marketing success here. The pricing for each differs but you may benefit from hiring a specialist marketing agency to handle all levels of advertising and marketing in your businesses, which may work out more cost-effective and help your sales more than separate marketing campaigns. Spend Accordingly Many businesses over the last few years have realized the importance of marketing. Even though businesses have always marketed themselves and advertised their product or service, the shift in companies paying more for advertising recently has been clear. With the competition so fierce, it’s not a coincidence your consumers will find you online. You have to make it so with a plan. As the online world grows, so does the likelihood of duplicated businesses. While this is common, a more effective marketing strategy can show your success in comparison to others. A marketing agency can help you spend accordingly. This will help your marketing strategy grow with your business so you are never spending too much or too little on campaigns. Planning your business growth with a marketing agency can also make you aware of how each tool will work together to help your business. This will also come at specific costs for a marketing package. It can be easier to choose a budget if you know up-front how much a marketing package will cost. Typical SEO Payment Models and Costs Keep in mind, however, that SEO isn’t as free as you’d think. That’s because everyone and their brother is trying to rank on search engines. Once upon a time, sometime around the Stone Age of the Internet, creating a website and using keywords was enough to rank. Search engines have refined their algorithms significantly since then.   These days, keywords aren’t enough. Search engines figured out that a lot of spam sites were using this method to game the system, and since they’re in the business of providing a good customer experience, they changed the rules of the road to prioritize good content.   The tricky part now is that marketing experts don’t know all the rules of the road (search engines don’t publish all their ranking factors) and ranking well is no longer a matter of simply putting good content online. You have to ensure that content and the site it occupies meet the criteria to rank well. And in the meantime, search engine algorithms are still updating.   As such, getting your site to rank well isn’t a once-a-week endeavor. It’s a full-time job in its own right. This is why SEO is only technically free–in reality, you can sink quite a lot of money into “free” traffic. SEO services are typically broken up into costs based on one of four payment models: Monthly retainer Fixed-price contract services Project-based pricing Per-hour consulting Let’s take a closer look at each. Monthly Retainer A monthly retainer is an ongoing contractual agreement where one business dedicates a set number of hours per month to one specific client at a set rate. Contracts will typically address: Scope of work Designated hours per month Payment terms Reporting methods Overages Rollovers Basically, from your side, this means you pay a set amount of money per month to receive agreed-upon services. Many businesses prefer this model because it offers the highest ROI (return on investment). The price of a monthly retainer varies depending on the size of the business and the extent of services offered. Smaller SEO agencies offering limited services may price around $500 per month, while large agencies offering full-service packages can price as high as $5,000 per month. Fixed-Price Contract Services Most SEO agencies also offer some form of fixed-price contract services. This is not to be confused with project-based pricing, though they operate on a similar concept. In this case, rather than paying a monthly retainer for a package of services, a client can choose certain services offered by the agency at a fixed-price contract rate. In this case, the cost of the service does not depend on the amount of time spent or the resources expended–payment is agreed upon in advance, regardless of how time-consuming or expensive the service is. Once the service is completed, the contract is completed and your business has no further obligation to the agency or vice versa. If you need the service again, you’ll pay the same fixed price to have the contract repeated. A good example of a fixed-price contract service is a website audit, including competitive analysis, keyword analysis, and an assessment of the strength and weakness of your online presence. These prices vary depending on the agency in question, the type of service offered, and the extent of the service. Copywriting paid on a per-word basis can charge $0. 10 per word, while a full-service social media setup can range from $500 to $3,000. Agencies offering fixed-price contract services will advertise these fees on their site. This particular option is popular for businesses that are just starting out with SEO. This gives you a chance to test-run the service and see if you like what you get before you invest in a more extensive service. Or, if you’re a business on a shoestring budget, you can pay for only the services you need and manage the rest in-house. Project-Based Pricing Project-based pricing uses a similar premise to contract pricing, which is why they’re easy to confuse. The difference between contract fees and project fees is how the fees are fixed. Contract-based fees are published on the agency’s website as fixed rates for all clients who opt for them. Project-based fees, on the other hand, are customized to the client. This is because the services provided by the project are not fixed in advance. Instead, a client comes to an agency with a project and outlines what services they want included. The agency then outlines an approach and how they might charge for it. Between the client and the agency, they hammer out the details of services, timelines, and pricing until an agreement is reached. Let’s say, for example, that you want to get your blog up and running. You go to an SEO agency and outline what you want for the project. They work with you to iron out the scope and timeline of the project, along with project fees for your specific case. Because project fees are customized, prices on the market vary widely. If an agency offers fixed-rate contract services, this is a good way to get an idea of what their fee structure might look like for project-based pricing, since they will generally draw their pricing numbers from the same basic model. The benefit of project-based pricing is that you don’t have to get services you don’t want or settle for a certain level of service. Instead, you can iron out exactly the details you want for a price that works for your goals. That said, you should come prepared to have a serious negotiation and you should know what you want before you set the project scope. Per-Hour Consulting Last but not least is per-hour consulting, which is one of the most in-and-out models. For this particular model, an agency offers a client consulting services, typically more information about the state of their site or information about a specific service, at an hourly rate. This can be done as a standalone service, but many agencies package it in with other pricing models as a weekly or monthly consult with site owners. Regardless of whether you’re dealing with an individual or an agency, good-quality consults will typically range from $100 to $300 per hour. Individual Specialist vs. Agency This brings us to another point in SEO spending: whether you hire an individual or a full SEO agency. For most businesses, this is the difference between hiring a freelance SEO consultant or hiring a marketing agency to perform SEO services. Individuals and agencies will offer most of the same services, barring a few enterprise-level investments in tools that are in-budget for an agency but not an individual. For that reason, it’s essential to have a real conversation with an individual about the extent of the services they can offer if you do want full-service options. When to Hire One or the Other An SEO consultant is a handy alternative to hiring someone in-house. You may not have enough to keep them busy all year, and that’s fine–you can bring on a consultant when you need them and then move on. Individual consultants also have the most consistent pricing across hourly, monthly minimum, and one-time project fees. Consultants with less than a year of experience charge an average of $50 per hour, $500 monthly minimum, and $1,000 for single-project pricing. Consultants with 10 or more years of experience charge an average of $150 per hour, $1,500 monthly minimum, and $1,800 for single-project pricing. Yet consultants with one to three years of experience charge the highest hourly rate ($275). With agencies, however, there’s relatively limited rhyme or reason in pricing. The general rule of thumb is the bigger the agency, the higher the prices, though agencies with 2 to 5 or 6 to 10 employees actually charge more than those with 11 to 20 employees. Ideally, you should only work with an SEO consultant if you have a marketing expert on staff–that way, the consultant simply supplements their work and helps them stay on the right track. Otherwise, you would be better served spending your money on an agency. It’s also a question of what you want from your project dollars. SEO consultants can sometimes provide more individualized attention, but SEO agencies can go much more in-depth, offering real-time progress reports. That’s because agencies have the resources to handle your project in-house while consultants have to outsource to trusted freelancers and small firms. Budget Expectations and Reality With that in mind, it’s time to have a real talk about the gap between expectations and reality. If you’re like most business owners, you have no clue how SEO actually works. You just know that your marketing person says you need it for your site to convert customers. So you make an investment in the shiniest option–if you invest at all. In fact, 54% of businesses don’t have an SEO budget at all, and the next highest percentage, 17%, only spent $1 to $99 a month. That’s probably because 38% of businesses think they can spend $1-$99 per month to see major search engine results. In fact, 33% of businesses think it’s very likely they can rank in the first page of Google results. Spoiler alert: you get what you (don’t) pay for. This is why your marketing inbox is crammed full of offers of “guaranteed first page results” for “just $99”. Scammers know the market–businesses want first-page results, but they’re unwilling to pay first-page money to get there. The High Cost of Cheap SEO Unfortunately, wasted money isn’t the only cost of cheap SEO. When you’re dealing with get rich quick (er, first page fast) schemes, you’re most likely dealing with black hat SEO. These are marketers whose goal is to game search engines rather than strengthening a client’s website. The first option can be done relatively easily, if you know what strings to pull. The second option requires months of dedicated SEO work. Sounds like a good deal, right? Not so fast. Google and other search engines are businesses too. And like you, they’re in the business of keeping their customers happy with an outstanding customer experience. They also know that businesses want to game the results with bad content, and this irritates customers who find themselves reading irrelevant content. For this reason, search engines take first page fast schemes quite seriously. You may face a penalty, and it’s not just a slap on the wrist–the wrong Google penalty (or the wrong combination of Google penalties) can wipe your site’s visibility off the map. One day you’re there, the next day you’re gone. You’ll still need to pay to recover the loss once the dust settles. And for the record, if you think you can get away with it, you’re thinking like many business owners who fell for a first page fast scheme. All of those business owners were proven wrong. Search engine algorithms are getting smarter every day and they know how to spot a site that rockets through the rankings suspiciously quickly. Red Flags For this reason, you should always stay away from SEO agencies and consultants that throw up certain red flags. Common red flag language includes things like: Guarantees (no agency can offer a guarantee) Instant results (you can trick the system, but it won’t last) 1 position in Google (see bullet point #1) Too good to be true costs (if it’s too good to be true, that’s because it is) Sketchy link building (it’s a trust fall that other businesses won’t forgive) Though it would be nice to pull results out of a hat like a white rabbit, the reality is that SEO is difficult and time-consuming. You’re going to have to sink resources into this project, and that’s going to cost you. In SEO, as with many things in life, you get what you pay for. That doesn’t mean you need to sell a vital organ to get good SEO. It just means you have to know what you’re paying for and know how to make your budget work. How Much Should You Be Spending on SEO? This brings us back to our original question: how much should you be spending on SEO? The short answer: it depends. The long answer: it depends on you. If you’re in it for the long-run, how much you should invest in SEO depends on the results you want to see for your trouble. It also depends on your budget and your other efforts. Like eating vegetables, SEO doesn’t do you much good if you rely on it alone–it has to be strategically combined with other efforts. The best place to start thinking about your budget is, well, your budget. Counterbalance it with an understanding of the common fallacies of newbie SEO investment and you’ll have a clearer picture of how much good SEO is worth to you. How to Build Your Budget With that in mind, let’s take a closer look at how to construct your budget. There are a few essential questions here. You’ll notice that none of them relate to SEO itself–they all relate to you. What you need, what you want, what you hope to see in the long run. What Do You Need? The most basic question is this: what do you need? In other words, what benefit will SEO provide to your business? What do you need it to achieve? Let’s say, for example, you’re starting a business in a relatively new industry. In that case, SEO will have to work much harder. The rest of the industry hasn’t done the work of getting in front of customers. The more work SEO has to do, the more expensive it will be, and that may be an unrealistic price tag. On the other hand, if you’re in an established industry and looking to get ahead of your next closest competitor, SEO’s job is to snatch a few of those customers rather than conjuring them from the wilds of the Internet. You may not be able to compete with the big boys of the industry, but you can certainly compete with companies on your level. What Are Your Goals? This leads into the next question: what are your goals? The point of this question is to set realistic expectations. You won’t be able to shoot to result one on page one of Google overnight, but you can outpace competitors. Think about SMART goals: Specific, Measurable, Achievable, Realistic, and Time-based. Saying “I want to increase my revenue,” is a broad and unrealistic aim. It also sets a huge margin of error–any amount of increased revenue could be viewed as a success. A better goal is, “I want to increase my revenue by 15% by the end of this quarter. ” From there, you can break the goal down into benchmarks and tasks. These will help set the bar for your SEO budget. Let’s Change the Way You Think About SEO How much should you be spending on SEO? At the end of the day, that depends on your business. We’re here to make that calculation a bit easier. We know SEO as well as you know your business–inside and out. Our goal for all our clients is 7x or higher ROI, whatever that means for your project or your investment. We’re here to help you understand SEO, both the technique used to strengthen your site and why our tactics are priced a certain way. After all, it’s your business–you should be able to make informed choices. Finding the right help for your business is crucial. We no longer live in a world of billboards and print media. While there is still some success in printed advertising, the rise of digital marketing is already huge and still growing quickly. As the industry is constantly shifting, it would be worth seeking professional marketing help. If you’re looking for more information on how much a business should spend on marketing, get in touch for marketing advice. --- ### Why SEO is Important | 2023 SEO Strategy Guide > Learn 2023 Important Strategies in SEO by reading our SEO Important strategies guide. SEO helps! Get tips, rank boosts, traffic and conversion increases. - Published: 2023-04-24 - Modified: 2024-03-29 - URL: https://bearfoxmarketing.com/blog/why-seo-is-important-to-your-website/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing Learn 2023 Important Strategies in SEO by reading our SEO Important Strategies guide. SEO helps! Get tips, rank boosts, traffic and conversion increases. Why SEO Is Important To Your Website: A Comprehensive Guide Many may wonder why SEO is important for their website. Others are still unaware of what SEO is, let alone its importance. Search Engine Optimization is as equally important as your website itself. The importance of SEO for your website's success cannot be underestimated, as it is essential to gaining visibility and generating leads in the digital marketplace. In today's competitive digital landscape, having a well-optimized website can make all the difference in attracting potential customers and growing your business. Understanding the importance of Search Engine Optimization and implementing SEO strategies properly is the key to any modern successful website. Our SEO Guide’s Easy Table of Contents: Table of Contents 2023 SEO Guide Overview: This comprehensive guide will delve into various aspects of search engine optimization (SEO), from its fundamental principles to advanced techniques that can help you achieve high rankings on search engine results pages (SERPs). Gaining insight into the workings of SEO and executing successful tactics can significantly increase your website's visibility, thereby driving organic traffic for long-term success. Throughout this blog post, we'll explore different facets of why SEO is important to your website. We'll discuss keyword research, on-page and off-page optimization techniques, technical considerations for achieving SEO success such as site speed optimization and mobile responsiveness, content marketing strategies tailored for engaging users while boosting SERP rankings, and finally measuring the impact of your SEO efforts through analytics tools. 1. What is SEO? SEO, or Search Engine Optimization, is a vital component of any successful website strategy. It involves completing various important search engine optimization tasks to your website, preparing it to rank higher in search engine results pages (SERPs). Therefore, increasing the visibility and credibility of your business online.   At Bear Fox Marketing, our team of experts knows how to best optimize your website for SEO. In this section, we will discuss the definition of SEO, its benefits, and the various types available. Definition of SEO SEO refers to the important process of improving a website's organic ranking on search engines like Google by implementing strategies that adhere to their algorithms and guidelines. The objective is to enable individuals seeking goods or services, like yours, to find you swiftly and effortlessly. Important Benefits of SEO Increase Visibility: A well-optimized site appears higher in SERPs, leading more users toward your content. Credibility: Users tend to trust websites that appear on top search results as they are perceived as industry leaders. Better User Experience: Implementing good SEO practices often leads to improved user experience due to faster load times and easy navigation through relevant content. Inbound Marketing Strategy: Achieving high rankings organically can be cost-effective compared with traditional outbound marketing methods such as paid advertising campaigns. Important SEO Tasks On-page optimization: This includes all aspects of your website that can be controlled directly by you or an experienced developer; these include keyword usage, meta tags, internal linking, and more. Off-page optimization: This refers to actions taken outside of your website that can affect its rankings. Common off-page strategies include link building, social media marketing, and influencer outreach. Technical SEO: There are technical SEO aspects such as site speed, mobile-friendliness, security measures (HTTPS), and structured data markup are essential components for a well-optimized website. In the following sections, we will explore each SEO type and provide practical advice to help blue-collar business owners optimize their websites for improved search engine performance. Stay tuned. SEO is a powerful tool for blue collar business owners to increase their website traffic and conversions. Optimizing your site for SEO can guarantee that the content you produce will be visible to potential customers when they need it. Important SEO Takeaway: SEO is a must for any website looking to gain visibility and credibility online. SEO strategies such as on-page optimization, off-page optimization, and technical SEO can be used by those in the blue-collar industry to help maximize their website's visibility and conversion rate from promotional activities. 2. How to Optimize Your Website for SEO Optimizing your website for search engines is crucial in increasing visibility and driving organic traffic to your blue-collar business. By implementing effective SEO strategies, you can improve the chances of potential customers finding your services online. This article will discuss different ways to enhance your website's effectiveness. Keyword Research and Selection The first step in optimizing your website is identifying relevant keywords that users are likely to search for when looking for services like yours. Keyword research tools such as Ahrefs or SEMrush can help you find high-volume keywords with low competition, ensuring a better chance of ranking higher on search engine results pages (SERPs). Once you have identified these keywords, incorporate them into your content strategically without overstuffing. On-Page Optimization Techniques To further enhance the effectiveness of selected keywords and improve user experience on your site, implement the following on-page optimization techniques: Title tags: Create unique and descriptive title tags for each page that include target keywords. META descriptions: Write compelling META descriptions with relevant keywords to encourage users to click through from SERPs. H1 headings: Use H1 headings at the beginning of each page containing primary keyword phrases. Avoid duplicate content: Duplicate content may harm rankings; ensure all pages have original text tailored towards specific topics or services offered by your business. (source) Off-Page Optimization Techniques Off-page optimization refers to activities that occur outside of your website, which can impact its rankings on SERPs. Some effective off-page techniques include: Backlinks: Acquire high-quality backlinks from reputable websites in your industry or niche. This will help establish authority and trustworthiness for search engines. Social media marketing: Promote your content through social media channels to increase brand visibility and generate referral traffic. Local SEO:If you have a physical location, optimize your site for local searches by claiming and optimizing Google My Business listings, building citations on local directories, and encouraging customer reviews.  (source) By taking the steps outlined in this article, you can ensure that your website is optimized for SEO and ready to draw more visitors. Now is the time to focus on ways to further boost your SEO success through an extensive external optimization plan. By contacting Bear Fox Marketing we can get you well on your way to becoming visible to your targeted demographic in no time. Key Takeaway: As an advanced-level professional, I can confidently say that SEO is key to increasing visibility and driving organic traffic to your blue-collar business. To maximize the potential of your website's performance, it is important to incorporate effective keyword research, on-page optimization techniques such as unique title tags and meta descriptions with relevant keywords; off-page optimization activities like acquiring backlinks from reputable websites in your industry or niche and optimizing for local searches. 3. Technical Considerations for SEO Success In order to achieve SEO success, it's crucial to consider various technical aspects of your website that can impact its performance and user experience. To provide a superior experience for users, it's essential to tackle any technical issues that may affect search engine rankings and user satisfaction. Site Speed and Performance Optimization A slow-loading website can frustrate users and lead them to abandon their visit before they even have a chance to engage with your content or services. In fact, --- ### How E-E-A-T SEO Helps Boost Your Company's Sales > Learn how E-E-A-T SEO Helps Boost Sales. For small and large-scale enterprises looking to strengthen E-E-A-T performance and SEO efficacy. - Published: 2023-04-07 - Modified: 2023-06-20 - URL: https://bearfoxmarketing.com/blog/eeat-seo/ - Categories: Marketing, SEO - Tags: digital marketing, E-E-A-T, marketing strategy, SEO, traditional marketing A comparison of digital marketing vs traditional marketing. Find out what they are today, the tactics involved, and the types of content you can create. The Importance of E-E-A-T SEO: Why IT Helps Boost Your Sales Summarily, Google E-E-A-T is a growing standard representing Experience, Expertise, Authoritativeness and Trustworthiness. Maintaining Google's E-E-A-T standards support any competitive content marketing strategy. In today’s digital age, having a strong online presence is essential for businesses of all sizes. The internet has become the go-to source for people looking for products, services, and information. As such, your website must rank high in search engine results pages (SERPs) to attract organic traffic and Google's E-E-A-T pillars help you achieve that. Achieving Google's E-E-A-T Standards To achieve this, you need to have a commanding digital footprint. This means honing your search engine optimization (SEO) skills and focusing on the four pillars of Expertise, Experience, Authority, and Trustworthiness (E-E-A-T. ) Digging Deeper into E-E-A-T Four Pillars of Quality In this article, we’ll delve deeper into these four pillars and how they can help you craft superior content that performs well on search engines. We’ll also provide tips and guidance for optimizing your SEO to increase traffic to your website and improve your online visibility. This guide suits small and large-scale enterprises looking to strengthen their E-E-A-T performance and overall SEO efficacy.   E-E-A-T Pillar One: Expertise   The first pillar of E-E-A-T is expertise. This involves acquiring and utilizing relevant knowledge to craft superior content that imparts useful data to your audience. To exhibit expertise, you can do the following: Conduct extensive research: To ensure the precision and currency of data, you must delve into an extensive investigation. It’s important to utilize trustworthy sources known to be credible and reliable. Use sector-specific terminology: The use of vocabulary typically used in your field of work indicates a level of trustworthiness in whoever reads it. Additionally, using language particular to your line of work when conveying information or expressing ideas will also present credibility and professionalism. Demonstrating proficiency through specific vocabulary creates trust with colleagues and clients alike who can rely on your expertise. Emphasize your qualifications: Take advantage of the platform and explain your qualifications. It will help create credibility and reliability if you have degrees or certifications applicable to the field you’re writing about. Share personal experiences or accomplishments: It can also be beneficial if you bring up personal experiences or accomplishments. This transparency and vulnerability may promote a stronger bond between the audience and yourself. By displaying your mastery of the subject matter, you can instill confidence and authenticity, potentially resulting in improved visibility on search engines and an upsurge in the traffic to your business and services.   E-E-A-T Pillar Two: Experience The second pillar of E-E-A-T is experience. It encompasses the methods through which your website grasps user attention. To optimize your web design experience, consider the following: Your website should provide value and engage visitors with compelling content. Use keywords as an effective way to optimize for search engines to find when people search online. And have a catchy title that can entice users to click through to your webpage from the initial query results page. Simplifying your website’s usability is another action you can take. This means that users should have no trouble or confusion locating what they’re looking for. Also, adding different sections to your website, like headings and subheadings, can make it easier for people to read and find what they’re looking for efficiently.   Unlock Your Digital Success with Bear Fox Marketing! Wrapping Up with Google E-E-A-T Standards and Bear Fox Marketing Services In conclusion, having a strong digital presence is essential for business owners in the modern world. Due to the increased demand for goods and services online, it is critical that your website has a high search engine ranking. This is where our team at Bear Fox Marketing can help. By honing our skills in Search Engine Optimization (SEO) and focusing more heavily on E-E-A-T, we can craft superior content that performs well within search engines and boost your visibility online. Team Bear Fox Standards Our team stays up-to-date on all the current developments from Google and uses the four pillars of E-E-A-T to provide a framework for improving your website’s content, design, and reputation. By exhibiting expertise in your field, improving the user experience, establishing authoritativeness, and prioritizing honesty and transparency, our team can increase traffic to your site and boost your online visibility. These principles can be applied by small or large-scale enterprises seeking ways to strengthen their performance concerning E-E-A-T along with overall SEO efficacy. It takes sustained effort to improve your website, but the harder you work, the greater number of visitors it will attract. We hope this guide has been useful to you in improving your website’s performance and achieving your business goals. If you have any questions or want to learn more about SEO optimization and E-E-A-T, contact Bear Fox Marketing by calling 208-820-1932, today. We’d be happy to help you rank high. Read what Bear Fox Marketing clients say. Provide accurate information: Ensure that the information you present is current and accurate. It’s important to verify that your content is not outdated or incorrect. Taking extra steps to provide accurate data can help establish credibility with your readers. Use credible sources: Use sources that are reliable and appropriate for the topic at hand. Be sure to cite references that have been thoroughly researched and verified as reliable. Be transparent: Strive to be transparent in your operations. This will make sure that everyone is informed on the procedures being followed, particularly when it comes to choices or communications. You can encourage the development of trust between people or organizations that engage with one another by providing information in an open and straightforward manner without concealment or trickery. Transparency is essential for maintaining good relationships since it allows you to provide clarity on issues surrounding decision-making frameworks and objectives set out by both parties involved in any given situation. While designing your website, consider honesty and dependability first to establish a trustworthy reputation. This can increase traffic to your site through repeat visitors, as well as referrals from satisfied customers who vouch for you among their social circles. Using Google's E-E-A-T Standards to Increase Website Traffic Increasing Sales   In order to increase website traffic, there are several steps you can take: Your website should provide value and engage visitors with compelling content. Use keywords as an effective way to optimize for search engines to find when people search online. And have a catchy title that can entice users to click through to your webpage from the initial query results page. Simplifying your website’s usability is another action you can take. This means that users should have no trouble or confusion locating what they’re looking for. Also, adding different sections to your website, like headings and subheadings, can make it easier for people to read and find what they’re looking for efficiently.   Unlock Your Digital Success with Bear Fox Marketing! Wrapping Up with Google E-E-A-T Standards and Bear Fox Marketing Services In conclusion, having a strong digital presence is essential for business owners in the modern world. Due to the increased demand for goods and services online, it is critical that your website has a high search engine ranking. This is where our team at Bear Fox Marketing can help. By honing our skills in Search Engine Optimization (SEO) and focusing more heavily on E-E-A-T, we can craft superior content that performs well within search engines and boost your visibility online. Team Bear Fox Standards Our team stays up-to-date on all the current developments from Google and uses the four pillars of E-E-A-T to provide a framework for improving your website’s content, design, and reputation. By exhibiting expertise in your field, improving the user experience, establishing authoritativeness, and prioritizing honesty and transparency, our team can increase traffic to your site and boost your online visibility. These principles can be applied by small or large-scale enterprises seeking ways to strengthen their performance concerning E-E-A-T along with overall SEO efficacy. It takes sustained effort to improve your website, but the harder you work, the greater number of visitors it will attract. We hope this guide has been useful to you in improving your website’s performance and achieving your business goals. If you have any questions or want to learn more about SEO optimization and E-E-A-T, contact Bear Fox Marketing by calling 208-820-1932, today. We’d be happy to help you rank high. Read what Bear Fox Marketing clients say. Develop high-quality links: Link building is a process of acquiring links from other websites back to your website. These links act as a vote of confidence, indicating to search engines that your website is trustworthy and authoritative. However, not all links are created equal. Quality links come from reputable sources and relevant websites and should be acquired naturally rather than through spammy or manipulative techniques. Guest posting: Writing guest posts for other reputable websites in your industry is an excellent way to build your authority. Guest posting allows you to showcase your writing skills and expertise on a variety of platforms, which can help to establish you as a credible voice in your field. Social media engagement: Engaging with your followers on social media is a great way to establish a foundation of loyalty and credibility. By regularly posting high-quality content and interacting with your audience, you can build a following that trusts your expertise and values your insights. Provide valuable content: It’s essential to provide valuable, informative content that is relevant to your target audience. Doing so will help to establish you as an expert in your field, and it will also increase the likelihood that other websites will link back to your content. Showcase your credentials: If you have relevant degrees or certifications, be sure to highlight them on your website. Doing so will help to establish your expertise and build trust with your audience. Get featured in reputable publications: Getting mentioned in reputable magazines or news sources in your field is a great approach to establishing credibility. Make sure to provide a link to your website in the author bio or article if you can land an interview or a feature. By focusing on these strategies, you can establish authority for your website and improve your overall SEO efforts. Remember that building authority takes time and effort, so be patient and persistent in your approach.   E-E-A-T Pillar Four: Trustworthiness   The fourth and final pillar of E-E-A-T is Trustworthiness. A trustworthy website is one that is honest and transparent about its content and ownership. To create a trustworthy site, you can take the following steps: Provide accurate information: Ensure that the information you present is current and accurate. It’s important to verify that your content is not outdated or incorrect. Taking extra steps to provide accurate data can help establish credibility with your readers. Use credible sources: Use sources that are reliable and appropriate for the topic at hand. Be sure to cite references that have been thoroughly researched and verified as reliable. Be transparent: Strive to be transparent in your operations. This will make sure that everyone is informed on the procedures being followed, particularly when it comes to choices or communications. You can encourage the development of trust between people or organizations that engage with one another by providing information in an open and straightforward manner without concealment or trickery. Transparency is essential for maintaining good relationships since it allows you to provide clarity on issues surrounding decision-making frameworks and objectives set out by both parties involved in any given situation. While designing your website, consider honesty and dependability first to establish a trustworthy reputation. This can increase traffic to your site through repeat visitors, as well as referrals from satisfied customers who vouch for you among their social circles. Using Google's E-E-A-T Standards to Increase Website Traffic Increasing Sales   In order to increase website traffic, there are several steps you can take: Your website should provide value and engage visitors with compelling content. Use keywords as an effective way to optimize for search engines to find when people search online. And have a catchy title that can entice users to click through to your webpage from the initial query results page. Simplifying your website’s usability is another action you can take. This means that users should have no trouble or confusion locating what they’re looking for. Also, adding different sections to your website, like headings and subheadings, can make it easier for people to read and find what they’re looking for efficiently.   Unlock Your Digital Success with Bear Fox Marketing! Wrapping Up with Google E-E-A-T Standards and Bear Fox Marketing Services In conclusion, having a strong digital presence is essential for business owners in the modern world. Due to the increased demand for goods and services online, it is critical that your website has a high search engine ranking. This is where our team at Bear Fox Marketing can help. By honing our skills in Search Engine Optimization (SEO) and focusing more heavily on E-E-A-T, we can craft superior content that performs well within search engines and boost your visibility online. Team Bear Fox Standards Our team stays up-to-date on all the current developments from Google and uses the four pillars of E-E-A-T to provide a framework for improving your website’s content, design, and reputation. By exhibiting expertise in your field, improving the user experience, establishing authoritativeness, and prioritizing honesty and transparency, our team can increase traffic to your site and boost your online visibility. These principles can be applied by small or large-scale enterprises seeking ways to strengthen their performance concerning E-E-A-T along with overall SEO efficacy. It takes sustained effort to improve your website, but the harder you work, the greater number of visitors it will attract. We hope this guide has been useful to you in improving your website’s performance and achieving your business goals. If you have any questions or want to learn more about SEO optimization and E-E-A-T, contact Bear Fox Marketing by calling 208-820-1932, today. We’d be happy to help you rank high. Read what Bear Fox Marketing clients say.   E-E-A-T Pillar Three: Authority The third pillar of E-E-A-T, Authority, refers to a website’s degree of trustworthiness and reliability. It reflects the expertise and experience of the website’s author or authors and their overall reputation within the industry they cover. Establishing authority is essential for achieving a high level of trustworthiness and reliability for your website, which in turn will help it to rank higher in search engine results. Here are some techniques to help you establish authority for your website:  Develop high-quality links: Link building is a process of acquiring links from other websites back to your website. These links act as a vote of confidence, indicating to search engines that your website is trustworthy and authoritative. However, not all links are created equal. Quality links come from reputable sources and relevant websites and should be acquired naturally rather than through spammy or manipulative techniques. Guest posting: Writing guest posts for other reputable websites in your industry is an excellent way to build your authority. Guest posting allows you to showcase your writing skills and expertise on a variety of platforms, which can help to establish you as a credible voice in your field. Social media engagement: Engaging with your followers on social media is a great way to establish a foundation of loyalty and credibility. By regularly posting high-quality content and interacting with your audience, you can build a following that trusts your expertise and values your insights. Provide valuable content: It’s essential to provide valuable, informative content that is relevant to your target audience. Doing so will help to establish you as an expert in your field, and it will also increase the likelihood that other websites will link back to your content. Showcase your credentials: If you have relevant degrees or certifications, be sure to highlight them on your website. Doing so will help to establish your expertise and build trust with your audience. Get featured in reputable publications: Getting mentioned in reputable magazines or news sources in your field is a great approach to establishing credibility. Make sure to provide a link to your website in the author bio or article if you can land an interview or a feature. By focusing on these strategies, you can establish authority for your website and improve your overall SEO efforts. Remember that building authority takes time and effort, so be patient and persistent in your approach.   E-E-A-T Pillar Four: Trustworthiness   The fourth and final pillar of E-E-A-T is Trustworthiness. A trustworthy website is one that is honest and transparent about its content and ownership. To create a trustworthy site, you can take the following steps: Provide accurate information: Ensure that the information you present is current and accurate. It’s important to verify that your content is not outdated or incorrect. Taking extra steps to provide accurate data can help establish credibility with your readers. Use credible sources: Use sources that are reliable and appropriate for the topic at hand. Be sure to cite references that have been thoroughly researched and verified as reliable. Be transparent: Strive to be transparent in your operations. This will make sure that everyone is informed on the procedures being followed, particularly when it comes to choices or communications. You can encourage the development of trust between people or organizations that engage with one another by providing information in an open and straightforward manner without concealment or trickery. Transparency is essential for maintaining good relationships since it allows you to provide clarity on issues surrounding decision-making frameworks and objectives set out by both parties involved in any given situation. While designing your website, consider honesty and dependability first to establish a trustworthy reputation. This can increase traffic to your site through repeat visitors, as well as referrals from satisfied customers who vouch for you among their social circles. Using Google's E-E-A-T Standards to Increase Website Traffic Increasing Sales   In order to increase website traffic, there are several steps you can take: Your website should provide value and engage visitors with compelling content. Use keywords as an effective way to optimize for search engines to find when people search online. And have a catchy title that can entice users to click through to your webpage from the initial query results page. Simplifying your website’s usability is another action you can take. This means that users should have no trouble or confusion locating what they’re looking for. Also, adding different sections to your website, like headings and subheadings, can make it easier for people to read and find what they’re looking for efficiently.   Unlock Your Digital Success with Bear Fox Marketing! Wrapping Up with Google E-E-A-T Standards and Bear Fox Marketing Services In conclusion, having a strong digital presence is essential for business owners in the modern world. Due to the increased demand for goods and services online, it is critical that your website has a high search engine ranking. This is where our team at Bear Fox Marketing can help. By honing our skills in Search Engine Optimization (SEO) and focusing more heavily on E-E-A-T, we can craft superior content that performs well within search engines and boost your visibility online. Team Bear Fox Standards Our team stays up-to-date on all the current developments from Google and uses the four pillars of E-E-A-T to provide a framework for improving your website’s content, design, and reputation. By exhibiting expertise in your field, improving the user experience, establishing authoritativeness, and prioritizing honesty and transparency, our team can increase traffic to your site and boost your online visibility. These principles can be applied by small or large-scale enterprises seeking ways to strengthen their performance concerning E-E-A-T along with overall SEO efficacy. It takes sustained effort to improve your website, but the harder you work, the greater number of visitors it will attract. We hope this guide has been useful to you in improving your website’s performance and achieving your business goals. If you have any questions or want to learn more about SEO optimization and E-E-A-T, contact Bear Fox Marketing by calling 208-820-1932, today. We’d be happy to help you rank high. Read what Bear Fox Marketing clients say. Speed up your website: You should take action to speed up your website’s loading time if you want to increase its pace. Websites that load quickly are much more enjoyable for users to explore and utilize. Optimize for mobile devices: Given how many people use the internet via mobile devices, it is crucial to optimize your website for them. Make sure your website is appropriately optimized and can be easily viewed on a variety of small screens with varied resolutions to ensure the best possible user experience. Enhance website functionality: Ensuring your internet site is user-friendly and straightforward to navigate is crucial. Simplify the menus and make it easy for visitors to access relevant pages through direct links with clear descriptions. Provide exceptional material: Ensure that what you have to offer is fascinating, illuminating, and relevant to your intended audience. By focusing on the user experience, you can increase engagement and reduce bounce rates. Ultimately, this can direct a website towards ranking higher in search engines, resulting in greater organic traffic flow.   E-E-A-T Pillar Three: Authority The third pillar of E-E-A-T, Authority, refers to a website’s degree of trustworthiness and reliability. It reflects the expertise and experience of the website’s author or authors and their overall reputation within the industry they cover. Establishing authority is essential for achieving a high level of trustworthiness and reliability for your website, which in turn will help it to rank higher in search engine results. Here are some techniques to help you establish authority for your website:  Develop high-quality links: Link building is a process of acquiring links from other websites back to your website. These links act as a vote of confidence, indicating to search engines that your website is trustworthy and authoritative. However, not all links are created equal. Quality links come from reputable sources and relevant websites and should be acquired naturally rather than through spammy or manipulative techniques. Guest posting: Writing guest posts for other reputable websites in your industry is an excellent way to build your authority. Guest posting allows you to showcase your writing skills and expertise on a variety of platforms, which can help to establish you as a credible voice in your field. Social media engagement: Engaging with your followers on social media is a great way to establish a foundation of loyalty and credibility. By regularly posting high-quality content and interacting with your audience, you can build a following that trusts your expertise and values your insights. Provide valuable content: It’s essential to provide valuable, informative content that is relevant to your target audience. Doing so will help to establish you as an expert in your field, and it will also increase the likelihood that other websites will link back to your content. Showcase your credentials: If you have relevant degrees or certifications, be sure to highlight them on your website. Doing so will help to establish your expertise and build trust with your audience. Get featured in reputable publications: Getting mentioned in reputable magazines or news sources in your field is a great approach to establishing credibility. Make sure to provide a link to your website in the author bio or article if you can land an interview or a feature. By focusing on these strategies, you can establish authority for your website and improve your overall SEO efforts. Remember that building authority takes time and effort, so be patient and persistent in your approach.   E-E-A-T Pillar Four: Trustworthiness   The fourth and final pillar of E-E-A-T is Trustworthiness. A trustworthy website is one that is honest and transparent about its content and ownership. To create a trustworthy site, you can take the following steps: Provide accurate information: Ensure that the information you present is current and accurate. It’s important to verify that your content is not outdated or incorrect. Taking extra steps to provide accurate data can help establish credibility with your readers. Use credible sources: Use sources that are reliable and appropriate for the topic at hand. Be sure to cite references that have been thoroughly researched and verified as reliable. Be transparent: Strive to be transparent in your operations. This will make sure that everyone is informed on the procedures being followed, particularly when it comes to choices or communications. You can encourage the development of trust between people or organizations that engage with one another by providing information in an open and straightforward manner without concealment or trickery. Transparency is essential for maintaining good relationships since it allows you to provide clarity on issues surrounding decision-making frameworks and objectives set out by both parties involved in any given situation. While designing your website, consider honesty and dependability first to establish a trustworthy reputation. This can increase traffic to your site through repeat visitors, as well as referrals from satisfied customers who vouch for you among their social circles. Using Google's E-E-A-T Standards to Increase Website Traffic Increasing Sales   In order to increase website traffic, there are several steps you can take: Your website should provide value and engage visitors with compelling content. Use keywords as an effective way to optimize for search engines to find when people search online. And have a catchy title that can entice users to click through to your webpage from the initial query results page. Simplifying your website’s usability is another action you can take. This means that users should have no trouble or confusion locating what they’re looking for. Also, adding different sections to your website, like headings and subheadings, can make it easier for people to read and find what they’re looking for efficiently.   Unlock Your Digital Success with Bear Fox Marketing! Wrapping Up with Google E-E-A-T Standards and Bear Fox Marketing Services In conclusion, having a strong digital presence is essential for business owners in the modern world. Due to the increased demand for goods and services online, it is critical that your website has a high search engine ranking. This is where our team at Bear Fox Marketing can help. By honing our skills in Search Engine Optimization (SEO) and focusing more heavily on E-E-A-T, we can craft superior content that performs well within search engines and boost your visibility online. Team Bear Fox Standards Our team stays up-to-date on all the current developments from Google and uses the four pillars of E-E-A-T to provide a framework for improving your website’s content, design, and reputation. By exhibiting expertise in your field, improving the user experience, establishing authoritativeness, and prioritizing honesty and transparency, our team can increase traffic to your site and boost your online visibility. These principles can be applied by small or large-scale enterprises seeking ways to strengthen their performance concerning E-E-A-T along with overall SEO efficacy. It takes sustained effort to improve your website, but the harder you work, the greater number of visitors it will attract. We hope this guide has been useful to you in improving your website’s performance and achieving your business goals. If you have any questions or want to learn more about SEO optimization and E-E-A-T, contact Bear Fox Marketing by calling 208-820-1932, today. We’d be happy to help you rank high. Read what Bear Fox Marketing clients say. --- ### Digital Marketing VS Traditional Marketing - Published: 2022-11-28 - Modified: 2023-06-20 - URL: https://bearfoxmarketing.com/blog/digital-marketing-vs-traditional-marketing/ - Categories: Uncategorized - Tags: digital marketing, marketing strategy, SEO, traditional marketing A comparison of digital marketing vs traditional marketing. Find out what they are today, the tactics involved, and the types of content you can create. You've probably heard the term "digital marketing" before, but what does it mean, and how could you explain digital marketing vs traditional marketing? In short, digital marketing uses digital channels to promote or market products and services. This can be done in a variety of ways, including:  search engine optimization (SEO)  search engine marketing (SEM)  content marketing  influencer marketing content automation campaign marketing >Digital marketing VS traditional marketing. Why Is Digital Marketing Important?   Digital marketing is essential for businesses today. With the rise of social media, vast numbers of users spend their time online consuming content, connecting with others, and shopping on various digital platforms. To reach these audiences, businesses need to have a strong online presence, including a robust digital marketing strategy. This includes search engine optimization (SEO), paid ads on social media channels and search engines like Google and Bing, influencer marketing campaigns, and email and content marketing efforts. By leveraging these strategies and tools, businesses can effectively build brand awareness and drive sales, growing their business in an increasingly digital world. Ultimately, digital marketing offers businesses an unparalleled opportunity to connect with consumers in powerful new ways—and reap the benefits of being front-and-center in the hyper-connected age. What Are Some Benefits Of Digital Marketing?   Digital marketing is a fast-growing field that benefits businesses of all types and sizes. First, digital marketing allows companies to target specific audiences based on user data, such as demographics or browsing history. This helps businesses to get their message in front of the right people at the right time, increasing the likelihood that potential customers will take action. In addition, digital marketing is more cost-effective than traditional advertising methods like print and television ads, making it more accessible to smaller businesses that may not have large advertising budgets. And because digital marketing campaigns can be carefully tracked and analyzed, businesses also benefit from access to valuable insights into what types of content are most effective at engaging their target audience. These valuable benefits make digital marketing an essential component of modern business strategy. Traditional Marketing: An Overview Traditional marketing channels have been around for much longer than digital marketing channels. Traditional marketing includes any marketing that is not done online. Even though traditional marketing may seem outdated, it can still be an effective way to reach your target audience. Let's take a closer look at some traditional marketing channels and how they can be used to achieve your desired results. Print Advertising One of the most common forms of traditional marketing is print advertising. This involves placing ads in newspapers, magazines, direct mail, and other printed materials. Print advertising can be very effective if you target a local audience or a specific demographic. For example, if you are opening a new restaurant in town, placing an ad in the local newspaper is a great way to let people know about your new business.   Another advantage of print advertising is that it allows you to include more information than other forms of advertising, such as television or radio. You also have more control over the placement of your ad so that you can make sure it reaches your target audience. However, one downside of print advertising is that it can be expensive, especially if you are placing ads in national publications. Television and Radio Advertising Television and radio advertising are other traditional marketing channels that can be used to reach your target audience. Television commercials are typically short, 30-second spots that air during shows your target audience is likely to watch. Radio commercials are typically shorter, 15-second spots that air during specific shows or certain times of the day.   Both television and radio advertising can be very effective if done well. However, they can also be expensive to produce and air on national networks. Additionally, television and radio ads are very difficult to track in terms of ROI (return on investment) because it is hard to know how many people actually saw or heard your ad and then took action. Direct Mail Marketing Direct mail marketing involves sending promotional materials directly to potential customers. This could include anything from a postcard with your company's latest sale to a catalog full of your products or services. Direct mail marketing can be very effective because it allows you to target specific individuals or households with laser precision.   For example, if you own a pet store, you could use direct mail marketing to send coupons for dog food to households in your area with dogs registered in their name. The key to direct mail marketing is to ensure that your offer is relevant and targeted to the right people so that they are more likely to take action.   Several traditional marketing channels are available to businesses today, each with its advantages and disadvantages. Print advertising is relatively affordable but difficult to track in terms of ROI. Television and radio advertising is great for reaching mass audiences but comes with a hefty price tag. Direct mail marketing allows businesses to target individuals or households, but it can be costly if not done correctly. The key is choosing the right channel based on your business goals to achieve the best results possible while still staying within your budget constraints. Pros and Cons Of Digital Marketing VS Traditional Marketing There are benefits and disadvantages to both digital and traditional marketing, and the right approach for your business will depend on various factors. On the one hand, digital marketing offers many advantages over traditional methods. It allows companies to reach highly targeted audiences with great precision and provides a wealth of data that can help businesses optimize their marketing efforts over time. In addition, digital marketing is usually more cost-effective than traditional advertising since it requires less upfront investment and can be easily refined based on performance metrics. However, there are also downsides to digital marketing. For one thing, campaigns often rely heavily on paid ads that may or may not reach their intended target audiences. Additionally, digital platforms are constantly changing and evolving, making it difficult for marketers to stay up-to-date on the latest trends and best practices. Finally, digital campaigns often generate large amounts of data that can be tricky to interpret without specialized analytics tools or expertise. Despite these challenges, however, the benefits of digital marketing generally outweigh its drawbacks for most businesses. In an increasingly digital world, digital marketing is superior. But it does depend on your target audience. If your target audience is a younger audience, like 20-35-year-olds, then going the digital route will make sense. But if your target audience is older, your marketing budget might be better off going the traditional route. Bear Fox Marketing is your go-to for all your digital ROI needs. With our experts, we can get you the marketing results you expect and bring more traffic to your website. Contact us today to schedule your consultation. We can also discuss what other services we can provide you. --- ### What Is An SEO Score Check? - Published: 2022-11-15 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/what-is-an-seo-score-check/ - Categories: Uncategorized - Tags: Search Engine Optimization, SEO, SEO Marketing Companies, value of SEO If you're a business owner, it's essential to get an seo score check, and to understand an SEO score and how it can impact your bottom line. SEO stands for "search engine optimization. " In short, it's the process of improving the visibility and ranking of your website in search engine results pages (SERPs). A high SEO score means your website is more likely to appear at the top of SERPs, leading to increased web traffic and conversions.   There are a variety of factors that go into calculating an SEO score, including things like keyword density, backlinks, and website load times. While there's no surefire formula for achieving a perfect score, there are some general best practices you can follow to help improve your chances of ranking well in SERPs. If you're familiar with SEO, then you know that many factors go into improving your ranking on SERPs. Your website's content, structure, off-page SEO, and more all play a role in determining your site's position in SERP. But have you ever wondered if there was one metric that could show you how well your site is optimized for search? Well, there is—it's called an SEO score. Keep reading to learn more about what an SEO score is and how it's calculated.   Click here for Bear Fox Marketing to give you an SEO Score Check! What Is An SEO Score? Quite simply, an SEO score is a number that indicates how well your website is optimized for search engines. The higher your score, the better; the lower your score, the worse. However, it's important to remember that there is no "perfect" SEO score. Just because your site has a high SEO score doesn't mean it will automatically rank #1 in SERPs; similarly, just because your site has a low SEO score doesn't mean it will never rank highly. An SEO score is simply one metric amongst many that can be used to gauge the health of your site's SEO.   How Is An SEO Score Calculated? Unfortunately, there is no one answer to this question, as different companies use different methods to arrive at their final number. However, most companies typically consider on-page factors such as keyword density, title tags, meta descriptions, and more when calculating an SEO score. Once these on-page factors have been considered, companies will look at off-page factors such as backlinks and social media engagement to get a fuller picture of your site's optimization.   An SEO score is a number that represents how well-optimized your website is for search engines. There is no perfect number, but having a higher rather than a lower number usually indicates that you're on the right track when optimizing your website for search engines. Most companies calculate an SEO score by considering both on-page and off-page optimization factors.   Although having a high number doesn't guarantee success, it's still helpful information to have, so you can get an idea of how well you're doing in terms of optimization. If you want help improving your website's optimization (and consequently, its SEO score), reach out to Bear Fox Marketing—we'd be happy to help! Why Is An SEO Score Check Important? Your SEO score is important because it indicates how well your website is currently optimized for search engines. If your SEO score is low, it means that there's room for improvement. By improving the factors that contribute to your SEO score, you can increase your chances of ranking highly in SERPs, leading to more traffic and customers for your business.   What Are Some General Best Practices For Improving My SEO Score?   When it comes to improving your SEO score, a number of general best practices can help boost your ranking on search engine results pages. Some of the most important strategies to keep in mind include ensuring that your content is fresh and regularly updated, optimizing metadata for each page, and linking to external sites that have high authority. Additionally, you should continue to build backlinks from high-quality sources and optimize your headlines and titles for search queries. Following these simple tips and implementing the latest industry best practices can improve your SEO ranking and maximize your website's potential. Click here for Bear Fox Marketing to give you an SEO Score Check! Do Your Research Before Choosing Keywords Keywords are the foundation of any good SEO strategy. You need to choose keywords that accurately reflect your website's content and keywords with high search volume but low competition. There are a number of tools out there, like Google AdWords Keyword Planner, that can help you with this process. Take the time to do your research upfront. Understand Your Business and Goals The first step in any keyword research process is to understand your business and goals. What are your core products or services? What are your target markets? Once you have a firm understanding of your business and goals, you can start to narrow down which keywords would be the most beneficial for your website. Utilize Keyword Planning Tools Once you know which keywords you want to target, it's time to start using keyword planning tools. Google AdWords Keyword Planner is a great place to start. This tool allows you to enter a seed keyword and see related keywords, as well as their search volume and competition level. This valuable information can help you determine which keywords are worth targeting for your SEO strategy. Prioritize Long-Tail Keywords Long-tail keywords are defined as three or more words strung together. They are usually more specific than shorter, general keywords, and they tend to have less competition. For example, "running shoes" is a short-tail keyword, while "women's running shoes size 8" is a long-tail keyword. Because long-tail keywords are more specific, they are often easier to rank for and can be more effective in driving traffic to your website.   Research Your Competitors' Keywords One final tip for choosing the right keywords for your SEO strategy is researching your competitors' keywords. By doing this, you can get an idea of which keywords your competitors are ranking for and how difficult it would be for you to rank for those same keywords. This competitive intelligence can help you fine-tune your keyword list so that you're targeting the most effective keywords for your business. There are many tools out there to research your competitors' keywords, one tool being Google Auction Insights.   Keywords are crucial for any successful SEO strategy; they provide the foundation for building everything else. That's why it's so important to take the time to do your research upfront and choose keywords that accurately reflect the content on your website while also having high search volume but low competition levels. Fortunately, there are plenty of tools out there—like Google AdWords Keyword Planner—that can help with this process. By following these tips, you can ensure that you're choosing the right keywords for your SEO strategy and setting yourself up for success. Use Keyword-Rich Titles And Descriptions If you're running a business website, it's important to make sure that your site is optimized for both search engines and potential visitors. One of the best ways to do this is to use keyword-rich titles and descriptions. This ensures that both search engines and visitors can understand what your website is all about. However, it's important not to stuff your titles and descriptions with too many keywords; this will only result in lower SERP rankings, and Google could even penalize you. A good rule of thumb is to use 3-4 strategically placed keywords. Do your research: Before adding any keywords to your titles or descriptions, it's important to do some research first. Find out which keywords are most commonly searched for in your industry, and then make sure to include them in your content. Don't overdo it: As we mentioned before, it's important not to stuff your titles and descriptions with too many keywords. This will only result in lower SERP rankings and could even get you penalized by Google. A good rule of thumb is to use 3-4 strategically placed keywords. Use different variations of your keywords: In addition to using your target keywords in your titles and descriptions, you should also try using different variations of those keywords (e. g. , singular vs. plural, misspellings, etc. ). This helps ensure that as many people will find your content as possible. Keep it natural: Even though keywords are important, it's still vital to make sure that your titles and descriptions sound natural. After all, they're ultimately for human visitors, not just search engines. So, don't force the keywords into your content; let them flow naturally instead.   In conclusion, it's important to use keyword-rich titles and descriptions on your business website; this ensures that both search engines and potential visitors understand your site. However, don't stuff your content with too many keywords; 3-4 should suffice. And finally, make sure that your titles and descriptions sound natural; they should be easy for human visitors to read and understand. Optimize Your Website For Mobile Devices With more and more people using mobile devices to access the internet, it's important to make sure your website is optimized for these users. This means having a responsive design that automatically adjusts to different screen sizes, as well as making sure your website loads quickly on mobile devices. The Importance of Optimizing Your Website for Mobile Devices There are a number of reasons why it's important to optimize your website for mobile devices. First, it's simply good for business. If your website isn't accessible or easy to use on a mobile device, you're likely to lose out on potential customers or leads. Second, mobile internet usage is continuing to grow at a rapid pace. In fact, according to statistics from We Are Social, there are now more than 5 billion unique mobile internet users around the world. That number is only going to continue to grow as time goes on, so it's important to make sure your website is ready for the influx of mobile traffic. Finally, Google now uses what's known as "mobile-first indexing. " This means that when Google crawls and indexes your website, it will do so primarily using the mobile version of your site. So, if your website isn't optimized for mobile devices, it could negatively impact your search engine rankings.   How to Optimize Your Website for Mobile Viewing There are a few key things you need to do in order to optimize your website for mobile devices. First, you need to have a responsive design. This means that your website should automatically adjust to different screen sizes, whether it's being viewed on a phone, tablet, or laptop. Additionally, you need to make sure that your website loads quickly on mobile devices. According to Google, 53% of people will abandon a site if it takes longer than 3 seconds to load. So, if your site is slow, the loading speeds can be improved by compressing images and using caching techniques. Finally, you need to make sure that all of the content on your site is easily accessible on a mobile device. This means having large font sizes and buttons that are easy to click on with a finger.   Click here for Bear Fox Marketing to give you an SEO Score Check! If you want your business to succeed in the modern age, it's essential that you optimize your website for mobile devices. This means having a responsive design and fast loading speeds, as well as making sure all of your content is easily accessible on a smaller screen. By taking these steps, you can ensure that your website is ready for the growing number of mobile internet users around the world—and that the competition won't leave you behind. Increase Your Website's Loading Speed If you're like most people, you probably don't think much about website speed beyond how long it takes for a page to load. However, website speed is actually a major factor in SEO. In fact, Google has stated that it uses page speed as a ranking signal in its algorithms. This means that if your website is slow, it could be affecting your SEO and your position in the search results. Fortunately, there are a number of ways you can increase your website's speed, including eliminating unnecessary plugins, reducing image file sizes, and enabling browser caching.   Eliminate Unnecessary Plugins One of the easiest ways to increase your website's speed is to eliminate any unnecessary plugins. Plugins can be used to improve the performance of a website or application. If you're not using a plugin, there's no reason to keep it installed on your site. Not only does this help with speed, but it also helps with security since every plugin is another potential point of entry for hackers. To remove a plugin, simply delete it from the "plugins" folder on your server. Reduce Image File Sizes Another way to increase your website's speed is to reduce the file size of your images. Large image files can significantly slow down your site, so it's important to make sure that your images are as small as possible without sacrificing quality. There are a number of ways to reduce image file sizes, and there are also tools made for image compression. Enable Browser Caching Browser caching can also help increase your website's speed by allowing visitors to save and reuse certain elements of your site instead of having to download them each time they visit. By enabling browser caching, you can improve your website's performance and speed without making any changes to your actual code.   Increasing your website's speed is essential if you want to rank well in the search results. Google has stated that page speed is a ranking signal in its algorithms, so if your pages are loading slowly, you could be missing out on valuable traffic. There are a number of ways you can increase your website's speed, including eliminating unnecessary plugins, reducing image file sizes, and enabling browser caching. By taking these steps, you can improve both your SEO and the overall user experience for visitors to your site. Build Quality Backlinks In order to rank well in search engine results pages (SERPs), it is important to have high-quality backlinks pointing to your website. Backlinks are links from other websites that act as votes of confidence, indicating to search engines that your site is a credible and authoritative source of information. However, link building can be a bit of a black hat SEO tactic; if done incorrectly, it can result in Google penalties. So be sure to only build backlinks from reputable sources, such as authority websites in your industry, press releases, or guest blog posts How Backlinks Work Backlinks are votes of confidence from other websites. The more high-quality backlinks you have pointing to your site, the better chance you have of ranking well in SERPs. Search engines use backlinks as a way to determine the credibility and authority of a website; after all, if other websites are willing to vouch for you, then you must be doing something right! However, it's important to remember that not all backlinks are created equal. A backlink from a website with authority in your industry will carry more weight than a backlink from a website with little or no PageRank. Additionally, a follow backlink (a link that doesn't have the "no follow" tag) will carry more weight than a "no follow" backlink. So when you're link building, be sure to focus on quality over quantity. A few high-quality backlinks will do more for your SEO than hundreds of low-quality ones. Link-Building Tactics To Avoid As mentioned above, link building can be a bit of a black hat SEO tactic; if done incorrectly, it can result in Google penalties. So what tactics should you avoid? Here are a few common ones: Link buying/selling: This is when you pay someone else for a link to their website, or they pay you for a link to your website. This is against Google's guidelines and can result in harsh penalties.   Link farming: This is when you create multiple low-quality websites solely for the purpose of linking back to your main website. This tactic is also against Google's guidelines and can result in penalties.   Spamming comment sections: This is when you leave irrelevant comments on other people's blog posts or articles with links back to your website. This tactic is considered spammy and will do more harm than good for your SEO efforts.   Directory submissions: There are some directories that will list any website that pays them, regardless of quality or relevance. These directory listings offer little to no value and can actually hurt your SEO.   Click here for Bear Fox Marketing to give you an SEO Score Check! Backlinks are an important factor in SEO because they act as votes of confidence, indicating to search engines that your site is a credible and authoritative source of information. However, it's important to build quality backlinks from reputable sources rather than engage in black hat tactics that could lead to Google penalties. Link buying/selling, link farming, spamming comment sections, and directory submissions should all be avoided. Focus on quality over quantity. A few high-quality backlinks will do more for your SEO than hundreds of low-quality ones. To conclude, an SEO score check is more than just a number. But that number doesn't necessarily mean good or bad. The analytics an SEO score check provides can give you a chain reaction in areas to improve or continue business as usual. Bear Fox Marketing can help you bring more traffic to your website by utilizing our SEO tools and tactics! We'll help you move up in the search engine rankings and get more eyes on your website. Contact us today for a consultation! --- ### How To Get Started With Marketing for Pest Control Companies > Learn how to integrate the most effective strategies for marketing for pest control in order to grow your pest control business. - Published: 2022-10-25 - Modified: 2025-10-01 - URL: https://bearfoxmarketing.com/blog/how-to-get-started-with-marketing-for-pest-control-companies/ - Categories: Uncategorized - Tags: Search Engine Optimization, SEO, SEO Marketing Companies As a business owner, you wear many hats. You're the salesperson, the accountant, the customer service representative, and more. The one thing you shouldn't have to worry about is your marketing. That's where Bear Fox comes in. We're a full-service digital marketing agency that specializes in working with businesses in the pest control industry. Learn more about how we can assist you in expanding your business by reading on. What We Do At Bear Fox, we understand the unique challenges businesses face regarding marketing for pest control. We've helped hundreds of companies with digital marketing and can help you too. Here are some of the ways we can assist you: SEO Services Raising a website's rating on search engines like Google and Bing is known as SEO, or search engine optimization. The website's rating affects how likely someone will find it. There are a number of factors that go into SEO, including the use of keywords, backlinks, and website design. SEO can help increase website traffic and overall visibility when done correctly.   However, it's important to note that SEO is an ongoing process, not a one-time fix. In order to maintain and improve their ranking, websites need to update their content and approach SEO continually. As a result, many pest control businesses choose to work with BearFox Marketing so that we can help them to understand and implement effective SEO strategies. Doing so can also ensure that their website is always visible to potential customers. Content Marketing Content marketing entails producing and disseminating online content (such as blogs, videos, and social media posts) that does not overtly endorse a company or item. Instead, content marketing aims to generate interest in the brand or product by providing practical and entertaining information. While it can support any marketing goals, content marketing is most often used to increase brand awareness or drive sales. Content marketing services typically involve three key steps: Identifying the target audience. Creating compelling content that appeals to that audience. Disseminating the content through effective channels. The first step is crucial, as it ensures that the content will be relevant and exciting to the people who see it. The second step is also essential, as poorly executed content will not achieve the desired results. The next step is to decide how to best reach the target audience after it has been determined and the content has been written. This often includes developing a distribution strategy and selecting the appropriate channels for dissemination. By following these steps, content services can help with marketing for pest control businesses and achieve their goals.   Branding Branding services can provide your business with a variety of benefits, from increased name recognition to improved customer loyalty. But how do these services actually work? In general, branding services involve developing a unified identity for your company, including things like a logo, slogan, and color scheme. This identity is then used consistently across all of your marketing materials, from your website to your business cards.   The goal is to create a recognizable and memorable brand that customers will associate with quality products or services. Over time, this can help to increase sales and build customer loyalty. So if you're looking to take your pest control business to the next level, consider investing in branding services. With the help of Bear Fox Marketing, you can create a powerful and effective brand that will help you stand out from the competition. Social Media Advertising The use of social media for marketing for pest control has grown exponentially in recent years, with platforms like Facebook becoming increasingly popular among businesses of all sizes. There are several reasons for this trend, but perhaps the most important is that social media provides a unique opportunity to reach a large audience with targeted messaging. On Facebook, for example, businesses can create specific audience segments based on interests, demographics, and even user data from other platforms. This allows companies to advertise on Facebook very efficiently, and it also allows them to track the performance of their ads in real time. Google Advertising Google receives more than 63,000 searches every second, making it the most popular search engine worldwide. Over 5 billion searches are made every day! Advertising with Google is wise if you want your business to be seen. Through text, image, and video ads, businesses may contact potential customers via the advertising network Google Ads. Advertisers can focus their advertising on particular keywords, areas, or interests. Google Ads are a cost-effective way to reach a broad audience, and they can be customized to fit the needs of your pest control business. For small businesses, Google Ads can be a great way to get started with online advertising. The platform is easy to use and provides a variety of options for targeting and budgeting. Additionally, your pest control business can set up Google Ads to run automatically so that they can focus on other aspects of their business. For larger companies, Google Ads can be a powerful tool for driving traffic to their website and generating leads. The platform offers a variety of features that allow businesses to customize their campaigns and track their results. By using Google Ads, businesses can reach a large audience without breaking the bank. How To Know Which Service Lines Are Right for My Pest Control Company? When marketing for pest control businesses, it can be challenging to know where to begin because marketing is a complicated and constantly evolving area. Bear Fox Marketing offers dozens of different service lines, so how do you choose the right ones for your company? The first step is to consider your objectives. What do you hope to accomplish with your marketing initiatives? You can begin investigating the many service lines that Bear Fox Marketing provides once you clearly understand your objectives. Consider what each one could do for your business and how they would fit into your overall marketing strategy. Once you know which service lines are right for you, contact Bear Fox Marketing to get started. We will work with you to create a customized plan that fits your needs and helps you achieve your marketing goals. How AI Is Changing Pest Control Marketing AI is quickly becoming one of the most powerful tools in AI pest control marketing for companies that want more qualified leads without increasing ad spend. Instead of guessing which keywords or neighborhoods to target, AI systems use real-time data to optimize campaigns and focus only on the prospects most likely to book an appointment. On the SEO side, AI SEO for pest control analyzes local search behavior and competitor trends to uncover opportunities like “bed bug treatment ” or “rodent control near me. ” AI can also suggest on-page improvements, internal links, and content ideas that better match how homeowners search for pest services. This keeps your website relevant, visible, and ahead of competitors. In Google Ads, AI advertising for pest control platforms such as Smart Bidding and Performance Max analyze thousands of signals (time of day, location, device, search intent) to adjust your bids automatically. If searches for “emergency pest control” spike at night, AI shifts more of your budget to capture those calls without you lifting a finger. AI also improves creative testing. Platforms can automatically test ad headlines, descriptions, and visuals (like before-and-after attic cleanouts or crawlspace treatments) to see which combinations drive the most calls and form submissions. The winners keep running, while weaker ads are phased out, saving you money and improving ROI. Finally, AI enhances measurement and tracking. By connecting Google Ads to call tracking or your CRM, AI can see which leads turn into paying contracts, then push budget toward those high-value sources. This ensures you’re not just paying for clicks; you’re investing in actual customers. The bottom line: AI won’t replace solid strategy, but it makes your campaigns smarter, leaner, and more profitable. For pest control companies competing in busy local markets, that edge can mean the difference between a full schedule and an empty call log. Choose Bear Fox Marketing Bear Fox Marketing will help you to find leads. The team is experienced in identifying potential customers, and they will work with you to create a customized campaign for marketing for pest control companies. In addition, Bear Fox marketing offers a wide range of services, including lead generation, email marketing, and social media marketing. As a result, you can be confident that you are getting the most comprehensive service possible. Most importantly, Bear Fox Marketing has a proven track record of success, and they will work diligently to ensure that your campaign is successful. When it comes to finding leads, there is no better choice than Bear Fox Marketing. FAQs: Pest Control Digital Marketing Q1: What does AI actually do in pest control marketing? A: AI analyzes data in real time to optimize SEO and ad campaigns, helping you reach the right people at the right time with the right message. Want help targeting the right keywords or neighborhoods? Let’s talk. Q2: Is AI only for big pest control companies? A: No. Even small, local exterminators benefit from AI tools by reducing wasted spend and improving lead quality. Let’s tailor a plan that fits your business; reach out to our team. Q3: Will AI replace traditional SEO or advertising? A: No. AI enhances proven strategies like local SEO, paid ads, and customer reviews. It automates testing, analyzes performance trends, and helps scale what already works. We bring both strategy and the tech to support it. Q4: How fast will I see results with AI-powered ads? A: Ads usually improve within 2–4 weeks as the system learns. SEO takes longer but AI helps accelerate progress by targeting the right keywords faster. Let’s talk strategy about how we can get you both short-term and long-term wins. Q5: What assets should I provide for best results? A: Clear service descriptions, pest-specific photos/videos, and strong offers (free inspections, seasonal discounts). AI performs best when it has quality creative assets to test. Send us what you have and we’ll help you build from there. Q6: Why should I work with Bear Fox for AI marketing? A: We combine industry expertise with the latest AI tools, helping pest control companies book more calls, lower cost per lead, and dominate their local markets. Want to see what a smarter marketing strategy looks like for your business? Book a free strategy call today. --- ### The Power of an SEO marketing agency: How They Can Help Grow Your Business > Want to know how an SEO marketing agency can help your business grow? Learn about the power of SEO and how it can work for you. - Published: 2022-10-10 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/the-power-of-seo-how-it-can-help-grow-your-business/ - Categories: Uncategorized - Tags: Search Engine Optimization, SEO, seo marketing agency, SEO Marketing Companies Anyone with a website is always looking for ways to increase traffic, and one of the most effective ways to do this is through SEO or search engine optimization through an seo marketing agency. Optimizing your website and content for search engines can improve your visibility and reach more potential customers. In this blog post, we'll discuss the power of SEO and how it can help your business grow. We'll also provide tips on how you can optimize your website and content for better search engine ranking. So, if you want to take your business to the next level, read on! If you are looking for an SEO marketing agency, look no further than Bear Fox Marketing. We are an SEO company that specializes in helping businesses improve their online visibility and reach more customers. We can help you optimize your website and content for better search engine ranking. Contact us today to learn more! What Is SEO? Search engine optimization, SEO, is the practice of raising a website's visibility and position in search engine results (SERPs). Google, Bing, and Yahoo are just a few examples of search engines that use SEO to generate organic (unpaid) traffic. On-page SEO and off-page SEO are the two categories of SEO. On-page SEO is the process of making a web page's content and code more visible and relevant to search engines. On the other hand, off-page SEO refers to activities outside of the website itself, such as link building and social media engagement.   Why Is SEO Important? SEO is essential because it can help your website or web page rank higher in search engine results pages (SERPs), which can help you earn more organic (non-paid) traffic from search engines like Google. Higher rankings in SERPs generally result in more traffic because people tend to click on the first few results when they search.   Furthermore, SEO can help you earn organic traffic even if you don't rank first in SERPs. This is because people usually don't just click on the first result; they click on multiple results to compare their options before making a decision. So even if you're not in the top spot, you can still get plenty of clicks—and traffic—as long as your website or web page is visible in SERPs.   And last but not least, search engine optimization (SEO) can assist boost the exposure and visibility of your brand online, which can result in more customers and sales for your company. Types of SEO Search engine optimization, or SEO, is a process of improving the visibility and ranking of a website in search engine results pages. There are four main types of SEO: On-page SEOOff-page SEOTechnical SEOLocal SEO On-page SEO On-page SEO is a primary focus for any website looking to rank higher in search engine results pages (SERPs). By optimizing a website's content and code for search engines, on-page SEO can help increase visibility and relevancy, ultimately resulting in better SERP placement. Among other things, on-page SEO includes: Optimizing titles, meta tags, and header tags. Creating compelling, keyword-rich content. Ensuring that all content is indexed correctly and crawlable by search engine bots. While on-page SEO is just one part of the more extensive search engine optimization (SEO) puzzle, it is an important piece that should not be overlooked. When done correctly, on-page SEO can make a big difference in a website's SERP placement. Off-page SEO In order to increase the position of your website in search engine results pages, off-page SEO is just as crucial as on-page SEO (SERPs). The visibility and authority of your website can be increased by off-page SEO techniques like link building and social media participation, which will raise your website's SERP rankings. While on-page SEO focuses on optimizing your website's content and design, off-page SEO focuses on promoting your website through external means. To successfully improve your website's ranking with off-page SEO, focusing on high-quality link building and building relationships with influencers in your industry is essential. By taking these steps, you can improve your website's authority, visibility, and SERP ranking. Technical SEO Technical SEO is a process that every website owner should be familiar with. By optimizing your site's infrastructure, you can make it more visible and accessible to search engines. This can then result in more visitors and higher search engine results. While the technical aspects of SEO can seem intimidating at first, there are many simple steps that any website owner can take to improve their site's visibility. For example, optimizing site speed is an essential part of technical SEO. In addition, setting up 301 redirects can help to improve site structure and make it easier for search engines to crawl your site. These few procedures can have a big influence on the SEO of your website. Local SEO If you own a business that serves a local area, then it's essential to make sure your website is optimized for local SEO. This entails adding pertinent keywords to your titles, meta descriptions, and content creation. For example, if you have a plumber in Los Angeles, you would want to include keywords like "Los Angeles plumbing" in your titles and meta tags. You would also like to create content that is specific to the Los Angeles area, such as articles about the best plumbing companies in Los Angeles. Optimizing your website for local SEO can help ensure that your website appears in the top search results for local keywords. In addition, claiming and verifying your business listing on Google My Business is another crucial step in local SEO. By taking these steps, you can help ensure that your business appears at the top of the list when customers search for businesses like yours in their area. Why Work With An SEO Marketing Agency? Perhaps you have a website but do not see the results you want in terms of online traffic. You might not know where to start or not have the time to devote to learning about SEO and digital marketing. Or maybe you've tried your hand at SEO but would like to leave it to the experts. While people can do their SEO, the results may not be as good as if they worked with a digital marketing company. If this is the case, it's time to consider working with the experts at Bear Fox Marketing, an SEO marketing agency. An experienced campaign manager will be up-to-date on the latest trends and changes in search engine optimization. They will know how to research keywords, track your progress, and implement strategies that are proven to work. In other words, they will handle everything associated with the SEO of your website so that you can concentrate on operating your business. This will allow you to save time and energy. Let's take a closer look at why working with an SEO campaign manager is essential for online success. They Will Help You Increase Traffic to Your Website  One of SEO's main goals is to increase website traffic. This can be performed by optimizing your website for specific keywords that customers use while looking for products and services comparable to those you offer. An SEO campaign manager will help you research these keywords and implement them into your website's content in an effective and natural-sounding way.   They Will Help You Improve Your Search Engine Rankings Another goal of SEO is to improve your search engine rankings so that your website appears as close to the top of the list as possible when people do relevant searches. An experienced SEO campaign manager will know how to track your progress and make changes to your approach if needed so that you can achieve and maintain high rankings.   They Can Help You Save Time The field of SEO, or search engine optimization, is intricate and dynamic. Trying to keep up with all the latest changes and trends can be time-consuming, and if you don't have any experience, it can be challenging to learn everything you need to know. This is where working with an SEO marketing agency can be helpful. A good campaign manager will deeply understand how SEO works and be up-to-date on all the latest changes and trends. They can also help you develop and implement an effective SEO strategy tailored to your specific business goals. You can focus on other facets of operating your business by working with an SEO campaign manager to free up some of your time. They Can Help You Save Money  Hiring an in-house staff member to handle your company's digital marketing needs can be expensive. Working with an experienced SEO campaign manager from Bear Fox Marketing is a more cost-effective solution that can still deliver outstanding results.   How Long Does SEO Take To Increase Your Site's Ranking? As anyone who has tried to improve their website's ranking on Google knows, SEO can be frustrating and time-consuming. While there isn't a clear cut answer to how long SEO takes to yield results, there are a few things that can affect the time frame. One crucial factor is the age of your website. If your site is brand new, it will take longer for your SEO efforts to pay off. This is because Google's algorithms give preference to websites that have been around for a while. Another critical factor is the competitiveness of your industry. If you're in a highly competitive industry, it will likely take longer to see results from your SEO campaign. However, you can start seeing results more rapidly if your field is less cutthroat. Finally, your time and effort in your SEO campaign will also impact your timeline. The more work you do, the sooner you're likely to see results from your SEO efforts. So, while there's no easy answer to the question of how long it takes for SEO to work, keep in mind that patience and persistence are key. Looking for an SEO marketing agency to help grow your business? Bear Fox Marketing can help! We are a full-service online marketing company with an SEO focus. To find out more about our services and how we can help you expand your business, get in touch with us right away. The Difference of an SEO Marketing Agency Vs. DIY SEO You want to make sure that as many people as you can visit your website as a business owner. A fantastic technique to make sure that your website shows up at the top of search engine results pages and receives more clicks is through search engine optimization, or SEO. However, SEO can be a difficult and drawn-out procedure. When it comes to SEO, a lot of business owners choose to do it themselves. But is this the best course of action? Here are some reasons why you need to hire a professional SEO marketing agency.   SEO is Complex and Time-Consuming SEO is not a one-time thing; it is an ongoing process that requires constant attention. Keywords need to be researched and strategically placed in your content, backlinks need to be built, and your content needs to be high-quality. If you don't have the time or the knowledge to do all of this, then it's best to leave it to the professionals.   You Need an Expert Opinion A good SEO professional will be up-to-date on all the latest trends and changes in the world of SEO. They will know which strategies are working and which ones are no longer effective. This expert opinion is vital if you want to make sure that your website stays ahead of the competition.   It Will Save You Money In the Long Run Hiring a professional may seem like a costly investment upfront, but it will save you money in the long run. DIY-ing your SEO can lead to costly mistakes that can be difficult and expensive to fix. A professional will do the job right the first time so that you don't have to waste time and money down the line.   The bottom line is that if your website succeeds, you need to invest in professional SEO services. DIY-ing your SEO may seem like a good idea at first, but it will cost you time and money in the long run. A professional SEO service will save you money in the long run and will make sure that your website gets the attention it deserves. SEO Can Help Grow Your Business If you're not using SEO, you're missing out on a lot of potential website visitors. You may raise your visibility and draw more visitors to your website by optimizing it for search engines. And the more visitors you have, the more chances you have of converting them into customers. So, if you want to grow your business, SEO is a great place to start. Many different factors go into SEO, and it can be tough to keep up with all the latest trends. However, there are a few things that you can do to make sure that your site is as optimized as possible: Make sure search engines can access your website. As a result, you must have excellent, keyword-rich content. Create backlinks to your website from other top-notch sites. Make sure that your site is mobile-friendly. By following these tips, you can ensure that your site is as visible as possible to potential customers. SEO is an essential tool that can help grow your business. By making your site more visible to search engines, you can attract more visitors and convert them into customers. However, SEO can be a difficult and drawn-out procedure. It is better to engage a seasoned SEO marketing service if you lack the time or expertise to handle it yourself. They will have the expertise and the resources to get your site to the top of the search engine results pages. Hiring a professional SEO marketing agency is an important investment for your business. That's why you should choose the one you can count on, Bear Fox Marketing. We can help grow your business by making your site more visible to potential customers. It's essential to choose the right agency; we are up-to-date on all the latest trends and changes in the world of SEO. Here are some examples of our work. By doing your research, you can make sure that you hire an agency that will help take your business to the next level. How Is Bear Fox SEO Different? Bear Fox SEO is different because we focus on sales and ROI rather than just traffic. Many other companies will try to get as much traffic to your site as possible, regardless of whether or not that traffic converts into sales. We believe that the best way to market your business is to focus on generating quality leads that will result in increased sales. To do this, we use a variety of techniques, including keyword research, content marketing, and link building. We also track and analyze your website's analytics so that we can continually optimize your campaigns for the best results. We focus on two primary parts here at Bear Fox Marketing: Popularity and relevancy. Popularity Google's search algorithm is a closely guarded secret, but we do know that one of the key factors they consider is a website's popularity. To ensure that its users are seeing the best results, Google wants to prioritize the most popular and trusted websites for each search term. This makes sense from a user standpoint - after all, who wants to waste their time clicking through to a low-quality or untrustworthy website? - but it can pose a challenge for companies who are trying to get their new website off the ground. Luckily, you can do a few things to increase your website's popularity and improve your chances of appearing in Google's search results. One is to focus on creating high-quality content that will engage and interest your target audience. Another is to build links from other popular websites. If Google sees that respected sources are referencing your site, they're more likely to give you a boost in the search results. Finally, make sure your website is well-designed and easy to use; if users have a positive experience on your site, they're more likely to come back and recommend it to others. By following these tips, you can give your website the best chance possible of achieving visibility in Google's search results. Relevancy It is crucial to have a solid SEO strategy for any company that wants to prosper online. A website is useless if no one can discover it, after all. However, it is not enough to generate traffic – that traffic also needs to be relevant to your business. For example, if you are a landscaping company, you want to capture traffic from people searching for terms like "lawn care" or "landscaping services. " In contrast, capturing traffic from people who are simply looking for directions to the nearest McDonald's is not going to do you any good. That is why it is essential to ensure your SEO strategy is focused on generating relevant traffic. Only then will you be able to convert that traffic into customers and grow your business. If you are interested in learning more about how Bear Fox Marketing can help your business grow, contact us today for a free consultation. We would be happy to discuss your specific needs and goals and create a customized SEO campaign that will deliver the results you are looking for. Call us today to get started. Choose Bear Fox Marketing Bear Fox marketing will help you to find leads. The team is experienced in identifying potential customers, and they will work with you to create a customized marketing campaign that targets your ideal customer. In addition, Bear Fox marketing offers a wide range of services, including lead generation, email marketing, and social media marketing. As a result, you can be confident that you are getting the most comprehensive service possible. Most importantly, Bear Fox Marketing has a proven track record of success as an SEO marketing agency, and they will work diligently to ensure that your campaign is successful. When it comes to finding leads, there is no better choice than Bear Fox Marketing. --- ### Tips to Try for Your SEO Campaign Management > Are you tackling SEO campaign management for the first time? Take a look at the different options you have to help you get the most out of your campaign! - Published: 2022-09-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/tips-to-try-for-your-seo-campaign-management/ - Categories: Uncategorized - Tags: digital marketing, Search Engine Optimization, SEO You may feel a little overwhelmed when you first start preparing for an SEO campaign management task. Campaign management is no small feat; if you aren't sure what you're doing, you can have difficulty getting a campaign off the ground. Between searching for ranking keywords and ensuring you meet the expectations of your audience, campaign management can be daunting. Thankfully, we can pass along a few tips to help you make the most of your campaign. Let's take a look at some things to keep in mind when you're setting up an SEO campaign. Make a Keyword List Without prepping a list of keywords that rank well in search engines, you are going to have a hard time with SEO campaign management. An SEO campaign relies heavily on having the correct number of keywords that rank well in search engines, so building a list of effective keywords is essential. With a list of effective and relevant keywords, you're going to have a hard time getting your campaign to do much of anything.   Review Competitors and Ranks Simply looking at what your competitors are targeting is a terrific method to acquire keyword ideas. You can better grasp what words and phrases are most popular in your sector by studying your competitors' keywords. You can also utilize this data to boost your own keyword rankings. In addition to researching your competitors' keywords, keep an eye on their search engine rankings. This will provide you with a good indication of how well they are performing in terms of SEO. By keeping an eye on your competitors' success, you can fine-tune your own SEO strategy. Build Compelling Topics If the topic you're picking is boring, you're not going to have a lot of engagement on that topic. It's just not going to happen. With a little creativity, you can come up with an array of different topics to choose from. Pick one that would be interesting to your target audience, the people you want to reach. Your topics should encourage people to stay and read more instead of trying to click away as quickly as possible. It's essential that your readers stay more than five seconds; if they click away immediately, this tells search engines that the content isn't as desirable. The algorithm then treats the content accordingly.   Outline Content Headers are what help your readers skim the content so they can find the parts they need, and trying to write without headers is asking to be ignored. No one wants to read a wall of text so they can maybe find what they need. Breaking up your content with different headers helps your SEO campaign management because it keeps people engaged and interested. If they're interested, they stay on your content longer and learn more about what you're trying to accomplish. If they aren't interested, they don't stay, so outline your content and show people where to go to get the information they need.   Optimize Your Content Optimizing your content will involve several moving parts, but that doesn't mean it's hard. Optimization occurs when you add together multiple different SEO campaign management tactics. When you do this, you pull in more attention and traffic, making a search engine see your content as more valuable. This will drive even more traffic to your site and help you boost potential sales on any products or services you may be providing. At a minimum, it will help boost your image. You should include keywords and links that are high-ranking and relevant to your business.   Design Appealing Content If your content doesn't look good, it's not going to get the traffic you desire. Like it or not, people are biased, and if they look at something that isn't aesthetically pleasing, then they're going to click away quickly. People want to see things that look good, and if they don't, they automatically think the content will be of lesser quality. Your content should be designed to be appealing to the average person. Are the photos you choose clean and professional? Do you have a professional layout for your work? Your SEO campaign management outcome is going to rely on good appealing content design.   Link Building Link building is another excellent way to boost your SEO campaign management outcome. When you give your readers a link with anchor text in your written work, they believe you're more trustworthy. You should provide links both inside and outside of your current website. That way, people can go to multiple sites and see that you are a trustworthy source of information. Using link building also makes you seem more humble; it shows you're not afraid to share information outside of your site and that you're not just focused on yourself.   Audit It One thing you should do when you're planning how SEO campaign management fits into your future endeavors is to run an audit. You want to know what your current assets look like and what your standing achievements in the world of SEO are. You should also make sure that you take a long hard look at different aspects of your content like meta tags, descriptions, titles, and more to ensure that they're the most optimized that they can be. This audit should be comprehensive and should take a look at everything related to your campaign to ensure maximum efficiency.   Outsource When Required If all of this sounds intimidating, or if you don't have the time to sink into your SEO campaign, management outsourcing may be best. It can be hard work putting together a new SEO strategy, and managing your campaign can be even harder, especially if you don't have a team that can help. If you don't feel you can manage all the hard work that goes into making a campaign run, your best bet is to outsource your campaign management. Outsourcing will ensure that you can still run the campaigns you need to and get the information you require while also ensuring that you don't have to hire an entire team to get it done.   If you're having a hard time getting your head around SEO campaign management, you should reach out to us today! At Bear Fox Marketing, we take pride in helping you with your marketing needs and specialize in SEO. With our well-versed team, you won't have to worry about the ins and outs of campaign management; we tackle the sometimes complicated world of campaign management for you; if you want to learn more about how we can help you feel free to reach out to us today! --- ### Finding Leads - How to Jump Start Marketing Your Business > Finding leads can be frustrating. There are different ways to tackle marketing, but it doesn't have to be difficult. - Published: 2022-09-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/finding-leads-how-to-jump-start-marketing-your-business/ - Categories: Uncategorized - Tags: digital marketing, SEO When you start thinking about marketing, you usually have one or two small things in mind that you may be able to do to get started. Some people aren't sure what to do when it comes to finding leads. Getting customers in front of you is the best way to keep your doors open, whether you're working entirely online or in person. How can marketing help, though? What is a lead? What are different marketing strategies available to work with? Let's go over what you're looking at when you decide to start marketing your company.   What is a Lead? A lead is a possible customer who has expressed some interest in your product or service. Leads can originate from a variety of sources, including online advertisements, cold calls, and referrals from current clients. Once you've compiled a list of leads, it's time to qualify them to see if they're genuinely interested in doing business with you. This can include asking them questions about their needs and budget, as well as giving them further information about your product or service. A qualified lead is one who is a good fit for your company and is likely to convert into a paying customer. Lead generation and qualifying are critical elements in the sales process, so understanding how they work is essential. Is Lead Generation Important Lead generation is vital to ensuring your business grows and thrives. Being able to generate leads means being able to pull in different people that are interested in your products and services quickly and efficiently. When you regularly utilize lead generation, you can be sure that you pull in new and old customers who haven't bought anything from you before. This increases your sales and gets people talking about your company in a positive way.   How Do You Generate Leads? There are a number of different ways to generate leads, and the best method for your business will depend on your industry, target market, and budget. Some common lead generation methods include online advertising, email marketing, networking, and more. Here are a variety of ways your company can generate high-quality leads. Create a Digital Footprint Creating a digital footprint is a great way to kick off lead generation. If people don't know who you are, you're not going to be able to get new and excited customers. Instead, you'll have a small pool of customers and no one else. This isn't sustainable. Creating a website is the first step to your digital footprint. Making sure people can find you is a great way to start your marketing journey.   Social Media Ads Social media advertisements are a great way to advertise for your company. With billions of users worldwide, businesses of all sizes can reach a vast audience through platforms like Facebook, Twitter, and Instagram. By running ads on social media, businesses can target potential customers with laser precision, ensuring that their message is seen by people who are most likely to be interested in what they have to offer. And with the ability to track results and adjust campaigns on the fly, social media ads provide an unparalleled level of flexibility and control. Email Marketing Email marketing continues to be one of the most successful lead generation tactics available. You may stay in touch with potential customers and leads on a regular basis by collecting their emails and eventually converting them into paying customers. When using email marketing for lead generation, there are a few things to keep in mind. First, ensure that your email list contains only people who have signed in to receive your communications. Second, categorize your list so that you can send personalized messages to certain groups of people. Finally, make your emails entertaining and educational, offering content that will entice them to stay on your list. You can optimize the success of your email marketing strategy and generate high-quality leads if you use it effectively. Discounts Discounts are another potential option that helps with finding leads. When you send out a discount, either on a mailing list or through another avenue, you can be sure that someone is likely to take advantage of it. Suppose this is the first time the person has bought from you and their experience is good. In that case, there is a strong probability that they will remember your company and their experience if they need a product or service you offer again. Discounts can be just what someone needs to break the ice and become a loyal customer.   Coupons Coupons are one of the oldest and most successful strategies for generating leads. You can win over potential clients by providing them with a coupon for your products or services. Coupons can be issued in a variety of ways, such as direct mailings, newspaper advertisements, and even online. The trick is to ensure that your coupons are aimed at the relevant audience and are prominently displayed so they can't be missed. Coupons, when used creatively, may be an exceptionally successful approach to generating new leads. Referrals If you know anything about working with people, you'll know that word of mouth spreads news quickly. That's why referrals are an excellent option for finding leads. Potential customers can become intrigued when a past customer or a business associate decides to refer you. You can set this up by encouraging businesses you help to let other businesses and individuals know that you have done a good job. They can also pass along your information, making it easier for the new potential customer to contact you. Doing an excellent job with one customer can turn that one job into dozens if you get enough referrals. Direct Engagement Direct engagement involves reaching out to potential customers through in-person interactions, phone, email, or social media. By engaging potential customers personally, you can build relationships and trust, making it more likely that they will do business with you in the future. Direct engagement can be time-consuming, but it can be highly effective. This engagement can seem forward to someone who hasn't shown interest in your company, but this is an excellent option for people who have shown interest and maybe haven't purchased yet. Once you begin your direct engagement, customers familiar with your brand may reach back out to finalize your sale or ask more questions about your product.   Generating Leads on Linkedin LinkedIn is one of the top sites for lead generation. With over 500 million users, LinkedIn provides a large pool of potential clients. However, simply being on LinkedIn is not enough. You must actively use the platform to create leads. Here are some pointers: First, ensure your profile is up to date and includes keywords representing your company and what you have to offer. This will assist ensure that your profile appears in search results. Next, determine your target audience and connect with them on LinkedIn. You can accomplish this by joining relevant groups and participating in discussions. This will enable you to create relationships and get your name in front of potential customers. Finally, don't forget to include a call-to-action on your profile and in your posts. This could be as easy as a link to your website or a free booklet. By following these measures, you can significantly boost the number of leads you create on LinkedIn. Write Guest Blogs Guest blogging is a powerful lead generation tactic that can help you reach new customers and expand your business. Guest blogging, when done effectively, can generate a continuous stream of high-quality leads. But how do you go about generating leads through guest blogging? First, you must establish your target demographic and look for guest blogging opportunities that align with your goals. Once you've identified a few possible guest blogging sites, contact the site's owner or editor and pitch them your guest blog post idea. If they're interested, put a call-to-action in your piece so readers know how to contact you or learn more about your company. This strategy is very mutually beneficial for the company that you are guest blogging with and helps with networking. By following these steps, you can use guest blogging as an effective lead generation strategy.   Networking Networking can be an excellent technique to acquire leads for your company. You'll be able to create relationships and get your name out there by getting out there and meeting new people. Attend industry gatherings, trade exhibitions, and networking functions. Use social media to connect with others. Participate in local groups. The more people you meet, the more likely it is that you will find someone interested in what you have to offer. When you do develop a connection, make a point of following up and staying in touch. Host Educational Webinars Not every person is going to know precisely what you're about, what you can do, and if you want to really help them. This is why another potential marketing option is to host some educational webinars. These webinars are set up so anyone can join if they're interested in the topic, and the speakers are well versed in what they do. People can come in and learn about you and your company and may become interested in becoming a customer. Webinars are a great place to bring in potential customers.   Be Social We're not just talking about social media either; being social with your customer base in front of the screen or in front of a crowd is essential. You need to seem accessible and reachable; if you're not reachable, you as a business owner seem disconnected from the company. Don't be afraid to smile and greet people; let them know who you are, what your company does, and how it grows and thrives. This will give potential customers much more trust in you, and if they need your services, they may remember you more easily.   Request a Testimonial Requesting a testimonial from an already existing customer is another excellent way to get help with finding leads. Testimonials from customers help potential customers make decisions on if they're going to work with you or not. Reach out to customers that have had a positive experience with your company and ask them for a testimonial. They will very likely give you one, which you can then post to your website. Once you have a collection of positive testimonials, it will become apparent to your potential customers, aka your leads, that many people have had a positive experience with you. This helps build confidence in the customer about your ability.   Use Case Studies Case studies are another great way to connect to leads. Running or publishing case studies on different aspects of your business brings a more focused point to your products and services. Depending on the products and services you provide, you can lay out a great argument for the logical use of your product or service. Case studies are often used as social proof of your ability to actually complete the services you provide, along with explaining how your services can help them.   Offer Samples Depending on the type of business you're running, you may be able to provide samples of your work to potential customers. This helps them understand the quality of your work and encourages them to buy your product or service outright. Offering samples is an excellent option if you need help finding leads, and it shows your customer base that you can reliably provide them with quality products. Giving away free samples encourages your potential customers to feel like they can trust you and that you'll be able to take care of them and their needs should they need your products or services.   Gifts and Giveaways Gifts and giveaways are a little different than coupons, discounts, and free samples. This potential option for finding leads instead encourages you to hold a drawing. For example, if people sign up for an email list, they would be entered into a giveaway to win something like a basket of goodies. You can also set up a system where everyone who buys a product or service from you in a set amount of time gets a gift bag. This option won't work for everyone, but it will work in some industries, and when it works, it works well.   Loyalty Programs Loyalty programs are another fantastic option for companies that need help finding leads. These programs encourage people to come back and buy from you again for a discount or for another positive that you can provide for them. Depending on your industry, these loyal customers can drive sales and encourage new customers. In time you gradually build up a loyal base of people who come back, again and again, to purchase from you because of the loyalty program that you've put in place. These programs help encourage old customers to come back and new customers to come in.   Great Customer Service Matters When you're trying to get some help with finding leads, customer service matters more than you think. It's highly likely that a customer will look at standing reviews to decide if they will work with your company. If you have several bad reviews, you could lose a potential customer simply because of those reviews. On the other hand, someone can choose to work with you over a competitor because of your positive reviews. Make sure your customer service is in tip-top shape to help give you and your company the best opportunity you can have when you're looking for leads.   Host an Event for Customers Hosting an event is an excellent approach to generating leads and establishing relationships with prospective consumers. By arranging an event, you allow potential clients to learn more about your product or service in a relaxed and informal setting. You can also use the event to establish relationships with potential consumers and position yourself as a reliable resource. When organizing an event, select a convenient venue for potential customers with branded promotional products, such as keychains, bags, or apparel, to take with them. Having the event catered will also elevate the occasion and encourage attendance. You can also advertise your event on social media or by handing out brochures to local businesses. You may produce high-quality leads for your organization by taking the time to design and execute a great event. Direct Mailers Wouldn't it just be easier if you could mail out something to potential customers in your area? You can, and it's a fantastic way to help with finding leads. With direct mailers like postcards, brochures, and more, you can directly get your business in front of your customers with a little effort. This will show them precisely what you and your business are about while actively encouraging them to come in to look at your products or services up close, encouraging them to become customers without ever having to meet them.   Search Engine Optimization Search engine optimization, otherwise known as SEO, is an excellent way to drive traffic to your website and can, over time, bring in quite a few online customers. Even if you operate primarily in person at a storefront, having a website and an optimized blog can make a big difference in your regular sales. SEO can help people find your website and find the information they're looking for quickly and efficiently. Without SEO, it would not be easy to find the right site in the sea of websites on the internet, but with it, you can rank well on Google if it's done right and bring plenty of attention to your company.   Why Marketing Matters Customers now have more options than ever, making it more critical for brands to differentiate themselves from the crowd. When it comes to acquiring new customers and keeping the ones they already have happy, marketing is one of the most valuable assets a company can have. Successful marketing initiatives result from careful research into the demands and needs of the target audience. Businesses can't survive in today's cutthroat economy without effective marketing strategies. Marketing is the cornerstone of success and business, and it isn't as hard as it seems.   Experimentation is Key Experimentation is critical when you're preparing to start marketing and finding leads that are actually interested in your products and services. Finding an approach that works well for you and your business can take time. Once you work out what tactic works best for you, it'll be easier to streamline and prepare to use it long-term. It's going to be a lot of trial and error in the beginning because some marketing tactics don't work for some companies just because of the industry you're working in. So take some time to review your options and start with your most sound options.   Lead Generation Software Lead generation software is a technology that assists businesses in locating and connecting with prospective clients as well as helping determine which leads are most likely to convert into customers. Leads can be generated through various methods, including social media, search engines, and website visits. Once a lead has been produced, the software can assist in tracking and managing interactions between the company and the potential customer. This involves maintaining a record of contact information, communication history, and any sales or marketing materials delivered. Businesses can save time and money by employing lead generating software. Finding the Right Tactic To find the right tactic, you're first going to pick the strategy that you think would do the best for your company. Then you're going to test it. Usually, it takes at minimum a quarter, or three months, to be able to know if a tactic is profitable for your company. Finding leads is a lot of trial and error, which can be frustrating when you want to pull in new customers. Taking the long road of finding the right way to pull in the right people, though, is a great way to get long-term customers.   Hiring a Marketing Company If you're struggling with the potential complexity of these tactics, you might need to hire a marketing company like us here at Bear Fox Marketing. We specialize in branding, paid advertisements, content marketing, and SEO to help you make your digital mark. At Bear Fox Marketing, we take the time to learn about you and your business so we can help you prepare a great marketing plan that works well for you. If you're interested in trying some of the aforementioned lead generation options but don't have the time to take them on yourself, consider reaching out to us and letting us know how we can help you. Marketing doesn't have to be difficult and can be streamlined if you know what you're doing. Feel free to reach out to us today or head over to our website to see what else we can do for you.   --- ### 7 Benefits of SEO for Small Businesses > Are you wondering if SEO content is necessary for your small business? Click here for seven amazing benefits of SEO for small businesses. - Published: 2022-08-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-benefits-of-seo-for-small-business/ - Categories: Uncategorized - Tags: digital marketing, Search Engine Optimization, SEO Having a functional and visually appealing website is a great start to successful digital marketing. Still, you would benefit from intentional search engine optimization (SEO) marketing, too. Even experts see the value in SEO content marketing.   Proper SEO serves multiple purposes for businesses of all sizes. Online users are constantly searching for products or services on search engines such as Google, Yahoo! , or Bing. It should be your goal to be at the top of the relatable list of results.   So, there are plenty of reasons to invest in strategic SEO for small businesses. Detailed below are even seven specific benefits your small business will experience when you prioritize SEO. Keep reading to stay ahead of any market competitors.   1. Keep Up With Niche Market Competition No matter what products or services you sell, you have a familiarity with your market competition. You have a pretty good idea of what makes you as a brand unique, too.   So, you've invested in branding materials and messages that create a different experience from those competitors. On top of that, though, have you made sure that your brand can be found online? That's where essential SEO marketing can come into play. Even without comparing the quality of products or services from your competitors, proper SEO can help you stand out. Ensure you're getting website traffic to your site with the use of keywords and phrases that online users would be likely to search.   2. Prioritize Consumer Experience for Every Website Visit One of the best reasons to think about SEO marketing for your business is the effect it has on your website's user experience. Not only does intentional SEO target search engine algorithms to boost your site's ranking. In addition, remember that human online users will be evaluating your website, too. Every time an online user visits your site, you want it to make a positive impact. That includes everything from the speed of each page loading to the quality of the color scheme.   Proper SEO will take these user experience factors into consideration. The more online users interact with your digital presence, the more search engines will value it.   If your website is difficult to navigate or unappealing visually, online users won't want to interact with it. This, in turn, informs the search engines to avoid your site more. Instead, invest in strategic SEO to boost that web page quality on every level.   3. Don't Underestimate the Value of Brand Awareness The more hits your website gets, the more online consumers will start to recognize your brand. This increase in brand awareness is key to a long-term successful profit margin. If consumers don't know about your business and its brand, how can you expect them to keep your business afloat? When consumers are choosing between competing brands for a product or service, you want your business to come to mind as the better option. This is accomplished only by repetitive branding messages that reach them, thanks to SEO content that works. 4. You Could Rely on Organic Search More Climbing to the top of a search engine results page (SERP) will take more than one SEO blog article. Once you stay consistent and strategic with SEO, though, consumers will start to go straight to your website when they search for something. This process is called organic search.   Organic search marketing that leads straight to your website is hugely profitable. After all, website traffic is one of the top two measurement tactics to determine overall digital marketing success. If you want consumers to see you as a reputable brand, it's your responsibility to deliver their goods through your website's store as seamlessly as possible.   5. Investing in SEO Is Investing in a Financially Successful Future If you're doing SEO content marketing the right way, it's likely going to cost you a little bit of money. Either you hire expert SEO content creators, or maybe you pay for social media ads that boost your favorite blog posts. Even so, investing in SEO is a cost-friendly marketing tactic that will return profit big time in the long run.   Another way of looking at this is by recognizing SEO strategy as "the long game. " Even if it takes time to fare well on those SERPs, once you hit a number one ranking status, your business will boom. It's up to you to believe in the value of SEO and stay patient for those results.   6. Professional SEO Experts Can Encourage Digital Growth on Your Behalf If you're feeling overwhelmed with what it takes to manage effective SEO marketing, don't worry. Working with SEO specialists can encourage the growth of your digital branding presence on your behalf.   Take the time to research potential SEO specialists who can boost your brand's digital presence. A qualified SEO agency should be able to work with your specific needs and brand. You could potentially even research their previous clients and/or success stories. This could provide great insight for you to know what level of quality your own SEO experience would be with that agency.   7. The Research and Analytics Will Provide Great Insight Speaking of valuable insights, don't forget to check out SEO analytic data. Doing so could lead to discoveries about your ideal consumer audience.   For instance, what kind of content works best to turn into sales leads? What content pieces are the most shared by your loyal customers? Proper SEO research could ensure your brand stays relevant in its market for as long as possible.   Make the Most of SEO for Small Businesses You now recognize the value of investing in SEO for small businesses. You're ready to take the plunge and get your website's SEO rank to a meaningful height to encourage long-term profitability. That's where we can help you.   Our expert SEO marketing services can contribute to your company's overall success in no time. For that reason, we encourage you to browse through the rest of our blog and website today. To start, check out more details about our SEO marketing services available to you.   --- ### A Deep Dive: Are E-commerce SEO Services Really Worth It? > Are you concerned about not ranking high in Google searches? In this article we go over everything you need to know about employing e-commerce SEO services. - Published: 2022-08-08 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/are-ecommerce-seo-services-really-worth-it/ - Categories: Uncategorized - Tags: digital marketing, Search Engine Optimization, SEO, value of SEO Google's algorithm processes 3. 5 billion searches daily. And of those searches, two-thirds of clicks come from the top five results. Competition is high with search engines and businesses must take notice.   Do you want to rank high in Google searches? If so, then you need to employ e-commerce SEO services. Businesses that focus on SEO will rank higher and have more conversions than those that don't.   Keep reading to learn more about e-commerce SEO services. And discover the many benefits your site will see with it.   What Are E-Commerce SEO Services?   E-commerce SEO services are a subset of SEO services that are specifically designed for e-commerce websites. They help websites rank higher in search engines and drive more traffic to the website. The goal of these services is to increase the number of visitors and sales on the website by increasing its visibility on search engines. The most common way to do this is by optimizing the website’s content for keywords. These are the terms or phrases that people might be searching for when looking for products or services related to your business. You should focus on optimizing the following:  Content Meta descriptionsTitle tagsImages How Effective Is SEO? SEO is a powerful tool for any business, but it's especially important for e-commerce businesses. The main goal is to increase traffic and sales by improving the visibility of search engine results pages (SERPs). The truth is that SEO for e-commerce businesses does work, but it's not as easy as it seems. There are many factors you should consider when doing SEO for e-commerce businesses. These factors include the type of business and the products and services offered. It's also important to consider the competition in the industry and more. How Expensive is SEO?   SEO is not expensive at all. It can be done by anyone with a little knowledge of how to do it and the right tools. Anyone who has the time and patience to learn the basics of SEO can succeed. The cost of SEO depends on the size of the business, the amount of content they have, and how much time they want to spend on it. Benefits of SEO A solid SEO strategy leads to many benefits for e-commerce businesses. Some of these benefits include:  Drive Brand Awareness E-commerce SEO is a vital part of any marketing strategy. It helps to drive brand awareness and increase the number of potential customers. The main goal of e-commerce SEO is to rank your website higher in search engines for relevant keywords related to your business. This will help you get more traffic, which in turn will lead to more sales and increased brand awareness. Fill the Marketing Funnel The marketing funnel is a model that shows the stages of the customer journey. It starts with awareness and ends with conversion. E-commerce SEO can help you to reach potential customers who are looking for your products or services online. This will increase your chances of converting them into paying customers because they have already shown interest in what you offer. Elevate Content SEO is a powerful tool for content creators. It can help them get more traffic and sales. But it's not just about rankings, it's about the quality of the content itself. SEO can make your content more visible to search engines and people who are looking for information on your topic. Expand Remarketing Audiences SEO increases the number of people who visit a website, which in turn increases the number of people who see ads on social media and other platforms. This means that more people are exposed to your brand and you will have a higher chance of converting them into customers. The more traffic a site gets, the more data it has to work with. You use the data to create personalized ads for potential customers. Capture the Long Tail Long-tail keywords are keywords with three or more words. They are often used by e-commerce sites to capture specific searches and generate more traffic. The long-tail keywords are those that have a low search volume but high conversion rates. Enhance the User Experience It helps to improve the user experience by making it easier for customers to find what they are looking for. You can use SEO in many different ways to enhance the user experience. For example, you can create better landing pages and make them more attractive and engaging. Lower Costs SEO can lower marketing costs by increasing the number of visitors to the website. This increases the chances of conversions, which in turn increases revenue. SEO also reduces customer acquisition costs because it does not require any paid advertising. Create Lasting Value The way that e-commerce SEO impacts brand value is through the increased conversion rates. This means that more people are buying products from your site, which will increase your revenue. This is a very important factor for any business. This is because it will help to increase the company’s profit margins and make them more competitive in its industry. More Visitors SEO is a very important part of digital marketing and it can have a significant impact on the number of visitors to your site. There are many ways in which SEO can help increase visitors, including: Optimizing content for search enginesLink buildingSocial media marketingCreating quality backlinksImproving site speed Higher Conversion Rates  SEO helps e-commerce sites rank higher in search engine results pages. This means more people will find them when they are looking for products or services related to the site’s niche. This increases conversion rates because more people will visit the site and make purchases from it. The most important thing to remember is that e-commerce SEO is not just about ranking higher in search engines. It's about making your website more visible to potential customers. Types of SEO Services  There are many different ways you can focus your site on SEO. Are you unsure of which one your site needs? Or unsure of which to focus on? The following are the different types of SEO services:  On-Page E-Commerce SEO Services On-page SEO services are a type of SEO that focuses on the content and structure of a website. It is an important part of the SEO process because it can help increase your rankings in search engines. There are many different types of on-page SEO services that you can use to improve your site’s ranking. Some examples include: Keyword researchContent creationLink buildingSite speed optimizationImage optimizationTitle tags and meta descriptions They help with conversion rates, increase traffic to the site, and improve customer experience. Off-Page E-Commerce SEO Services Off-page SEO is a type of search engine optimization that focuses on the content that is not on your website. This includes social media, blogs, forums, and other websites. Off-page SEO services for e-commerce sites are usually done by experts in the field. These services include: Site speed optimizationMobile optimizationStructured data markupSchema markupLocalization and internationalizationContent creation and content marketing They help to optimize the site for search engines. This includes things like ensuring that the site has an XML sitemap, using keywords in URLs, and making sure that the site is mobile-friendly. Local E-Commerce SEO Services Local SEO is a type of search engine optimization that focuses on the geographical location of the searcher. They are a great way to rank higher in search engines for your local area.   They are becoming more and more popular as people are searching for products and services that they can find locally. Organic E-Commerce SEO Services Organic SEO focuses on creating high-quality content to rank higher on search engine results pages. It does not use any paid advertising or other artificial methods to improve rankings. Organic SEO services for e-commerce sites are essential for online retailers to rank well in search engines. This is because most people who are looking for products online will start their search with a keyword or phrase. They then click on the first few results that come up. Social E-Commerce SEO Services Social SEO services help e-commerce sites to rank higher in search engines by making use of social media. This is through optimizing the content on the site. You then create and distribute content on social media channels and build links from other websites. Social SEO services for e-commerce sites are becoming more and more popular. They help e-commerce sites to get more traffic, increase conversion rates and generate higher revenues. Social media is a powerful tool for businesses to promote their products and services. It is also a great way to build relationships with potential customers. White Hat E-Commerce SEO Services White hat SEO services are those that follow the guidelines of search engines and do not violate any of their policies. The main goal of these services is to get your site ranked higher in the search engine results pages by using ethical and legal methods. Black Hat E-Commerce SEO Services  Black hat SEO services are a type of SEO that is not compliant with Google's Webmaster Guidelines. This type of service manipulates search engine results. These services are sometimes called “spam” or “scam” because they use unethical tactics to get the site ranked higher. SEO Best Practices  SEO is successful when you follow all the right steps. So, to make the most of SEO, you need to follow best practices. Those include:  Optimized Site Structure A structured and optimized site for SEO is important for an e-commerce site. It helps with the ranking of a website in search engine results pages (SERPs). This is because search engines use the keywords on a page to determine its relevance to the user’s query. If a page has relevant keywords, it will rank higher in SERPs. The structure of a website also helps with SEO. A good structure will help users navigate through the site easily and find what they are looking for quickly. Use Relevant Product Titles Product titles are one of the most important elements of an online store. They are what people see first when they visit your site. They should be short, descriptive, and keyword-rich. Product titles should be relevant to the content of the page and should include keywords that are relevant to the product. These keywords will help Google rank your page higher in search results. Product titles should be concise and descriptive, but not too long or wordy. Use Custom Product Descriptions Product descriptions are the most important part of an e-commerce site. The product description is what convinces them to buy your product or not. The product description convinces customers to buy from you instead of from your competitors. They are important for SEO because they help search engines understand the content of your website. They also help you rank higher in SERPs. Use High-Quality Images Images are an important part of the SEO process. High-quality images improve the user experience, increase conversion rates, and generate more traffic. The images on the website should be relevant to the content and should be of high quality. This is because low-quality images can have a negative impact on the site’s ranking in SERPs. Write a Meta Description  Meta descriptions are important for SEO because they give a brief description of the content on a page. They are also used to provide information about the page to search engines so that they can index it. Meta descriptions should be concise, descriptive, and keyword-rich. You should write meta descriptions in the same voice as the rest of the content on a given page. Faster Load Page Times The importance of faster load page times for SEO is that it will help the website rank higher in search engine results pages. This is because Google and other search engines take into account the load time of a website when ranking it. The average internet user expects a website to load in 2 seconds or less. If a website takes longer than 3 seconds to load, most people will abandon it and look for another one that loads faster. User-Friendly Site A user-friendly site is one that is easy to use and navigate. It has a clean design, clear navigation, and a logical structure. A user-friendly site is important for SEO because it makes the site more accessible to search engines. This means that the site will rank higher in search engine results pages (SERPs) and will have a better chance of being found by potential customers. A good user experience also helps with SEO because it improves conversion rates. Visitors are more likely to convert if they find what they are looking for quickly and easily on the website. Valuable and Relevant Content The higher the quality and relevance of content, the better it will rank in search engine results pages. This is because Google and other search engines use content to determine how relevant your site is to any given query. What Are Content Hubs?   Content hubs are important for SEO because they help you rank higher in search engines. They also help you get more traffic and improve your conversion rates. A content hub is a website created to provide information on a specific topic or niche. An expert in the field usually creates it to provide valuable information to the readers. You can use a content hub as a platform for generating new content ideas, as well as for promoting other websites or products. Keyword Research Keyword research is a fundamental part of any SEO campaign. It helps you identify which keywords will be most valuable to your business. And tells you which ones you should target with your content marketing strategy. It is important to do keyword research because it helps you understand what your customers want and need. Keywords also help you rank higher on search engine results pages. Why Is Keyword Stuffing Bad?   Keyword stuffing is the practice of inserting keywords into a web page in an attempt to manipulate a site’s ranking. Many people think stuffing keywords will improve the likelihood that the page will be clicked on. This practice is spammy and can result in a penalty from Google. The problem with keyword stuffing is that it doesn't work anymore, or at least not as well as it used to. Google has been cracking down on this practice for years, and now penalizes sites that do it too much. Link Building Link building is a process of acquiring links from other websites to your own website. These links are important for SEO because they help search engines rank your site higher in the SERPs. There are two types of link building: inbound and outbound. Inbound link building is the process of acquiring links from other websites to your own website. Outbound link building is the process of getting other websites to link back to your site. Benefits of Internal Linking Internal link building is a process of linking pages on the same website to each other. With it, you add links to pages that are already on the site. Internal link building is important for SEO because it helps search engines find and index your content more easily. It also helps you rank higher in search engine results pages (SERPs). Internal link building is important for SEO because it helps search engines crawl the website and index it. This way, the site will be easier to find in search results and will rank higher than other sites that don't have internal links. Benefits of External Linking External link building is a process of acquiring links from other websites to your website. It is one of the most important factors in search engine optimization. External link building is important because it helps to increase the number of backlinks which is a ranking factor for Google. It also helps to increase the number of referring domains which is another ranking factor for Google. Why Is Anchor Text Important?   Anchor text is the hyperlink text that links to a different web page. It is also called "anchor text" or "clickable text. " Anchor texts are important because they tell search engines what the page is about. When a user clicks on an anchor link, it takes them to another web page. This helps search engines understand what the new web page is about and rank it accordingly. You can use anchor text to rank for certain keywords, and it can also help with click-through rates. In addition, you can also use anchor text to build links and improve your site’s authority in search engine rankings. Get Started With E-Commerce SEO  This article covered e-commerce SEO and the benefits you will see. You now have a clearer picture of the types of SEO services available for you to increase your search ranking. We hope you learned a lot about how to enhance your e-commerce SEO!   Hiring a digital marketing agency will speed up your SEO success. There are many different e-commerce SEO services available that you can choose from. Are you interested in learning more?   At Bear Fox Marketing, we have years of successful experience managing all aspects of e-commerce marketing. Our services can help you build content, rank higher, and improve your brand image.   Are you ready to level up your SEO strategy and get higher Google rankings? To learn more, or schedule a consult, fill out this form. We look forward to hearing from you! --- ### Evergreen Sales Funnel: What It Is and How to Build One > Making a passive profit is the dream of many business owners. And one great way to achieve this is by creating an evergreen sales funnel (ESF). - Published: 2022-07-07 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/evergreen-sales-funnel-what-it-is-and-how-to-build-one/ - Categories: Uncategorized - Tags: digital marketing, Paid Search Making a passive profit is the dream of many business owners. And one great way to achieve this is by creating an evergreen sales funnel (ESF). This process can be a little unfamiliar if you've never experienced it, but don't worry! In fact, if you don't know what you're doing, you might as well not do it. An evergreen sales funnel must follow some sort of effective formula. In this blog post, we will walk you through everything you need to know about building an evergreen sales funnel. We'll start with a definition of what this process entails, and then move on to the steps you need to take to create your own funnel. So keep reading and get ready to learn more about the marketing tools, email sales, and much more in relevance to the ESF. What Is An Evergreen Sales Funnel? An evergreen sales funnel is a system that allows you to sell a product or service on autopilot. This means that once you have set up your funnel, you can continue to make sales even while you're sleeping! In order to build an evergreen sales funnel, there are a few steps you need to take. First, you need to choose a product or service that you want to sell. Next, you need to create a sales page for this product or service. Once your sales page is live, it's time to start driving traffic to it. You can do this through paid advertising, social media, email marketing, or even by creating blog content that leads back to your sales page. Once people start arriving at your page, it's time to start making sales! The Pros & Cons of An Evergreen Sales Funnel Now that we've gone over what an evergreen sales funnel is and how to create one, let's talk about the pros and cons of this type of system. On the plus side, evergreen sales funnels are a great way to make passive income. Once you have set up your funnel and start driving traffic to it, you can continue to make sales even while you're not actively working on your business. This type of system also allows you to sell products or services 24/seven, which means you can make money while you sleep! However, there are also a few downsides to consider before creating an evergreen sales funnel. First, it takes time and effort to set up a funnel that converts well. If you're not willing to put in the work upfront, then an evergreen sales funnel may not be right for you. Additionally, evergreen sales funnels require ongoing maintenance and optimization. As your business grows, you'll need to continuously tweak your funnel to ensure that it's still converting at a high rate. If you're not prepared to do this ongoing work, then an evergreen sales funnel may not be the best option for you. How Does An Evergreen Sales Funnel Differ From Other Sales Funnel Types? Now that we've gone over what an evergreen sales funnel is, you might be wondering how it differs from other types of sales funnels. The biggest difference is that an evergreen funnel is designed to continue making sales even when you're not actively working on it. This means that once you have set up your funnel and driven traffic to it, you can sit back and relax while the sales come in! Other types of sales funnels require you to continue working on them in order to keep the sales coming in. For example, a product launch funnel is only active for a short period of time around the launch of a new product. Once the launch is over, the funnel is no longer active and you will need to create a new one if you want to continue making sales. Why Would I Want To Build An Evergreen Sales Funnel? There are a few reasons why you might want to build an evergreen sales funnel. The first reason is that it can help you make passive income. This means that you can continue to make sales even when you're not actively working on your business. This can be a great way to make some extra money or to support yourself while you're working on other projects. The second reason is that an evergreen funnel can help you build credibility and trust with your audience. If you're able to show that you're consistently making sales, even while you're not actively promoting your products or services, it will help build trust with potential customers. They'll see that you have a proven system for making sales, and they'll be more likely to buy from you in the future. Are Evergreen Sales Funnels Good for Courses? If you're selling an online course, then an evergreen sales funnel can be a great way to sell it. This is because people will often need time to go through the material and complete the course. By having an evergreen sales funnel in place, you can make sure that people have access to your course even if they don't buy it right away. Furthermore, an evergreen sales funnel can help you continue to make sales even after the launch of your course. This is because people will often need a reminder or two before they actually purchase your course. By having an evergreen funnel in place, you can make sure that people have multiple chances to buy your course, even if they don't do it right away. What Else Are Evergreen Sales Funnels Good for? Evergreen sales funnels can be used for a variety of products and services. If you have a product that people need time to use or consume, then an evergreen funnel can be a great way to sell it. This is because people will often need to use the product multiple times before they make a decision about whether or not they want to buy it. For example, if you're selling skincare products, people will often need to use them for a few weeks before they decide whether or not they want to purchase them. Additionally, evergreen sales funnels can be used for services that require ongoing payments. For example, if you're selling a monthly subscription service, then an evergreen funnel can help you continue to make sales even after people have signed up for your service. This is because people will often need to use the service for a few months before they decide whether or not they want to continue paying for it. By having an evergreen funnel in place, you can make sure that people have multiple chances to sign up for your service, even if they don't do it right away. Key Components for An Evergreen Sales Funnel An evergreen sales funnel can be innovated in hundreds of ways, but it's the tested and proven components that make them work. Now that we've gone over what an evergreen sales funnel is, let's talk about some of the key components you'll need to create one. The Sales Page As we mentioned before, your evergreen sales funnel will need a sales page. This is the page where you will actually make your offer and sell your product or service. Your sales page should be designed to convert visitors into buyers, so make sure it's clear, concise, and persuasive. Each sales page should consist of the following elements: A headline that grabs attentionA subheading that explains what the offer isAn opt-in form to capture leadsA sales video or audio to explain the offerSocial proof to show that others have purchased the product or serviceA clear call to action telling people what they need to do next The Thank You Page Once a visitor has made a purchase, they will be redirected to a thank you page. This is an important step in the process, as it allows you to upsell other products or services, or even collect email addresses for future marketing efforts. Each Thank You page should consist of the following elements: A headline thanking the customer for their purchaseAn upsell offer for another product or serviceA down-sell offer for a cheaper product or serviceAn email opt-in form to capture leads By including these key components, you can be sure that your evergreen sales funnel is set up for success. The Order Form In order to take orders and payments, you'll need an order form. This can be a simple form that collects basic information like name and address, or a more complex form that includes additional fields for things like custom orders. Each order form should consist of the following elements: A headline that tells people what they're orderingA form to collect customer informationA payment gateway to process paymentsA thank you message for completing the order The Payment Processor In order to actually receive payments, you'll need a payment processor. There are many different options available, so do some research to find the one that best suits your needs. Each payment processor should be able to do the following: Process credit card paymentsProcess PayPal paymentsSend automatic receiptsIssue refunds By having a payment processor in place, you can be sure that your evergreen sales funnel is ready to take orders and process payments. Now that we've gone over the key components of an evergreen sales funnel, let's talk about how to actually set one up. Creating Your Evergreen Sales Funnel Building your own evergreen sales funnel doesn't have to be complicated or expensive. In fact, with a little time and effort, you can have everything up and running in no time! Here's what you need to do: Step One: Choose Your Product or Service The first step is to choose the product or service that you want to sell. This can be anything from a physical product to an online course. Just make sure it's something that people actually want to buy! When you have selected your product, you need to optimize its presentation for the web. This means creating high-quality images and videos and writing persuasive product descriptions. If you're not sure how to do this, there are plenty of resources available online. Just do a quick search and you'll find everything you need. Step Two: Create Your Sales Page Once you've chosen your product, it's time to create your sales page. Remember, your goal is to convert visitors into buyers, so make sure your page is clear, concise, and persuasive. Your page should consist of several key elements, including: • A headline that grabs attention • A subheading that explains what your product is • An eye-catching image or video • A clear and concise description of your product or service • Testimonials from satisfied customers • A strong call to action Step Three: Drive Traffic To Your Page Now it's time to start driving traffic to your page. You can do this through paid advertising, social media, email marketing, or even by creating blog content that leads back to your sales page. To be more specific, traffic can be driven by : Paid Advertising: You can use paid methods such as Google AdWords or Facebook Ads to drive traffic to your sales page. Social Media: Use social media platforms such as Twitter, Instagram, or Snapchat to share your sales page with potential customers. Email Marketing: Send out emails to your list of subscribers, directing them to your sales page. Content Marketing: Create blog posts, videos, or other types of content that lead back to your sales page. Step Four: Optimize Your Sales Page Once you start getting traffic to your page, it's important to track your conversions and optimize your page accordingly. This will help you ensure that you're making the most sales possible! In order to optimize your sales page, you can utilize certain modalities, such as: A/B Testing: This involves testing different elements of your page to see which ones convert the best. Analytics: Use Google Analytics or another similar platform to track your page views, unique visitors, and conversion rate. Customer Feedback: Ask your customers what they liked and didn't like about your page. This can be done through surveys or customer interviews. By following these steps, you'll be well on your way to building a successful evergreen sales funnel! Just remember to keep track of your progress and optimize your page as you go. With a little time and effort, you'll be generating passive income in no time! How to Increase Conversions On An Evergreen Sales Funnel? Now that we've gone over the basics of setting up an evergreen sales funnel, let's talk about how to increase conversions. After all, the whole point of an evergreen sales funnel is to generate leads and make sales! There are a few key things you can do to increase conversions on your page, including: Offering A Free Gift Offering a free gift is a great way to increase conversions. This could be anything from a free e-book to a discount on your product. In order to ensure your free gift works, you need to make sure it's relevant to your product and that it provides value to the customer. If you can offer a free gift that does both of these things, you'll be more likely to convert visitors into buyers! Creating Scarcity Creating scarcity is another effective way to increase conversions. You can do this by offering a limited-time discount or by only making a certain number of products available. The best way to enable scarcity is by using an evergreen timer. This is a countdown timer that creates a sense of urgency and encourages people to buy your product before it's too late! On the opposite end, having an extensive supply is a good way to create scarcity in the first place. You create the illusion of abundance in the past and present the idea that your stock is finally running out of supply. Using FOMO FOMO, or the fear of missing out, is a powerful psychological trigger. You can use this to your advantage by creating a sense of urgency on your page. FOMO can be optimized by using an evergreen timer, as well as by adding scarcity and urgency-inducing copy to your page. Moreover, social proof can also be used to increase FOMO. By offering a free gift, creating scarcity, and using FOMO, you'll be able to increase conversions on your evergreen sales funnel! Just remember to test different elements on your page to see what works best for your business. The Most Common Mistakes Made When Creating An Evergreen Sales Funnel Now that we've gone over how to create an evergreen sales funnel, let's talk about some of the most common mistakes people make. By avoiding these mistakes, you'll be able to set up a successful funnel that generates leads and sales on autopilot! One of the most common mistakes is not having a clear offer. Your offer needs to be clear and concise, otherwise, people won't know what they're getting when they sign up for your list. Another mistake is not segmenting your audience. This is important because it allows you to send targeted content to different groups of people. Not nurturing your leads is another mistake that's often made. Just because someone signs up for your list doesn't mean they're ready to buy your product. You need to nurture them by sending them valuable content that builds trust and credibility. Only then will they be ready to make a purchase! Finally, not optimizing your page for conversions is a mistake that can cost you a lot of money. You need to make sure your page is designed in a way that's conducive to conversion. This means having a strong headline, compelling copy, an attractive offer, and an easy-to-use form. If your page isn't optimized, you'll likely see a low conversion rate, which means fewer leads and sales. Should You Hire a Specialist to Help You Creating An Evergreen Sales Funnel? Now that you know the ins and outs of evergreen sales funnels, you may be wondering if you should hire a specialist to help you set one up. The answer is it depends. If you have the time and resources to do it yourself, then you can certainly go that route. However, if you don't have the time or knowledge to set up a funnel on your own, then hiring a specialist may be the best option for you. When hiring a specialist, there are a few things you need to keep in mind. First, make sure they have experience setting up evergreen sales funnels. Second, ask to see examples of their work. Furthermore, you'll want to make sure they're familiar with the platform you're using to set up your funnel. And finally, be sure to ask about their pricing. Hiring a specialist to help you set up an evergreen sales funnel can be a great way to save time and ensure your funnel is set up correctly. However, it's important to do your research before hiring someone! Evergreen Sales Funnel Done Right An evergreen sales funnel is a great way to generate leads and make sales passively. By following the steps outlined in this article, you'll be well on your way to building a successful evergreen sales funnel of your own! Just remember to track your progress and optimize your page as you go. If you have any questions or comments, feel free to get in touch with us so that we can help you build your evergreen sales funnel ASAP. --- ### 9 Tips for High-Converting Marketing Qualified Leads > Ever wonder how to get those high converting Marketing Qualified Leads your business is after? We have 9 tips to help you do just that! - Published: 2022-06-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/9-tips-for-high-converting-marketing-qualified-leads/ - Categories: Uncategorized - Tags: digital marketing, marketing qualified lead As marketers, we are all shooting to get marketing qualified leads and to turn those leads into conversions. What if I were to tell you that, for the most part, a big majority of those leads will never engage with your content nor actually convert into a sale— they just sit there on your leads list collecting dust? Marketing Qualified Leads (MQL) are the leads you’re striving for — the leads who have demonstrated any level of interest through engagement that tells you that they’re a real, genuine lead. Nearly 61% of B2B Marketers struggle with generating a positive ROI from Marketing Qualified Leads. While the facts we’ve been hitting you with can seem very daunting, with the right marketing plan, and this guide of 9 tips to get those high-converting MQL’s you’ll be able to utilize ALL of those leads on your lists. 1. Leveraging Your Buyer Persona 70% of companies are missing the ball when it comes to getting more revenue because of not using buyer persona to their advantage. Buyer personas are incredibly helpful to any marketing team because they are based on real data, gathered from the market itself. By identifying your audience and understanding their needs, you can tailor every aspect of your marketing plan to speak directly to them. 2. Building a Powerful Content Marketing Strategy  You’re probably wondering what a content marketing strategy has to do with generating high-converting Marketing Qualified Lead. Well, it’s simple: You want to reach your goals, and one of the best ways to do that is by setting up a content marketing strategy. The goal of this strategy is to get your prospective buyers from the awareness stage to the delight stage—which means that you need to build trust with them. One way to do that is through blogging, as 77% of consumers actively read blogs. Your marketing team creates content specifically tailored to their needs, shares it on social media, and tracks its progress so they can see how well it works. Then they make adjustments based on what they learn in order to attract even more MQL’s! As you can see, this process isn’t complicated at all; it’s just about finding out what works best for your target market and then honing your approach until it becomes second nature! 3. Use Video-Based Campaigns to Attract Leads Video is the most popular and effective way to connect with your audience. While the majority of consumers do like reading, 86% still love watching videos. In fact, the level of interest in this communication mode may even surprise you! It isn't a coincidence that TikTok became the biggest social media platform (in what seems like) overnight.   TikTok took advantage of the present-day human attention span, which is extremely minimal, and forced content creators to make videos that fit these narrow time parameters. The result? People consuming and easily digesting a huge amount of content in such little time. Now, every social media platform is trending towards the TikTok short video stylem, which means so are social media marketing campaigns.   4. Create Lead Magnets To Increase Subscription  A. K. A Beating the 15 seconds.   There have been countless studies done that all conclude that a user will spend 15 seconds on your website AT MOST. The trick is turning that 15 seconds to 30 seconds to two minutes to a conversion. How is it done? By having content on your landing page that keeps the consumer interested and wanting more (kind of like a magnet). Examples of those magnets can be: Videos: calling back to a quick video that can grab the users attention while giving good, digestible informationEngaging Graphics:  Infographics are a great way to get your message out. They're compact, engaging, and easy to understand—they're a great way to quickly communicate a lot of information. Infographics are a great way to capture your audience's attention and engage them on your platform. Free Trials: Everyone loves a free trial. If a consumer is on your website, they have some interest in what you’re doing. Having an offer for a free trial as one of the first things they see on your homepage is an immediate, easy way to get an already engaged MQL. Quizzes: A crazy stat about online quizzes is that nearly 96% of users don’t leave without finishing them. Another incredibly easy way to get someone engaging with your website and turning them into an automatic Marketing Qualified Lead. 5. Make Sure to Stay On One Boat Have you ever heard the story of the tortoise and the hare?   It’s a classic tale of two animals who race who, on the service seem like very uneven competitors, and the underestimated tortoise ends up winning by being slow and steady. It’s a cute story, but it actually has a lot of truth in it.   With fast growth for companies can sometimes bring lofty goals. And sometimes things happen so fast and you’re reaching for too many goals that things start slipping through the cracks and mishaps happen (to everyone) which are harder to come back from if you’re in too deep. Trusting the process, becoming that well-oiled machine is how a company grows as it goes. Setting clear and measurable goals, it’s important to track your efforts and make sure they're working. There are a few different ways you can do this: Google Analytics and social media insight are great tools for auditing, but online applications may also help you get a more specific result of where users are spending time. Crazy Egg or Hotjar use a heat map to let you know which information your visitors found interesting. 6. Smartly Wield PPC Marketing Campaigns  Pay-Per-Clicks are great for generating high-converting Marketing Qualified Lead. You probably also know that PPC campaigns are expensive, time-consuming, and really mess with your ROI. But when done correctly, they become one of the best marketing strategies to generate high-converting MQL’s (and eventually customers). Google receives 3. 5 billion searches every day, making it a hotspot for Marketing Qualified Lead Even though PPC is a veritable antonym of SEO, you still need high-intent commercial keywords to reduce cost per click. SEO filters out unrelated leads, bringing only MQL’s to your AD. Add-ons like the Sitelink extension facilitate your Marketing Qualified Lead navigation. It’s a worthy option to consider.   FOMO is a clever tactic to trigger your Marketing Qualified Lead emotions. Using a limited deadline may spur them to click on your AD.   Finally, retargeting pushes Marketing Qualified Lead’s to buy by reminding them of their purchase decision while they browse other websites or apps! 7. Go For Referral Marketing Do you know how many people are looking for a product or service like yours? Well, if you don't ask them, you'll never know! Word of mouth is one of the oldest and most effective strategies to generate high-converting Marketing Qualified Leads. According to research, 83% show interest in a product if a friend, family member, coworker, really any social acquaintance refers to them, and online reviews trigger a similar response. Generating high quality referral marketing leads is tricky, but there are many resources to help you figure out the best one for your business.   You can run persuasive (and very expensive) ads until the cows come home, but nothing creates conversions quite like good old fashioned word of mouth. Low Hanging Fruit for Referral Marketing? GIVEAWAYS! Exchanging products or discounts for reviews really kills two birds with one stone; you get reviews and you create a loyal customer who is very likely to tell everyone they know how easy and great that exchange was for them! 8. Use a Repetitive Marketing Strategy When it comes to marketing strategies, we all want to reinvent the wheel. We'll try anything to get our audience's attention—and that's great! But sometimes, you need to look at things from a different angle. When it comes to marketing campaigns, we believe in doing the same thing. We know how stressful it can be when your marketing department hits an idea gap and runs out of ideas for campaigns. Our goal is to make sure that your business stays afloat through the ups and downs of the market by providing a reliable source of income—a safety net, if you will—so that when things get tough, you have something to fall back on. 9. Humor Always Wins Humor is like a magnet (remember lead magnets? ). It attracts people and makes them pay attention to what you have to say. Whether it's a funny video or a witty remark, humor can be the key that opens the door to your audience's hearts. It works exceptionally well in advertising because it touches the emotions of your target audience and makes them feel connected to your brand. Humor is also great for generating leads because it allows viewers to connect with your brand on an emotional level and remember you when they're ready to buy. When used wisely, humor is one of the most powerful tools in marketing. However, like every great joke, you need to read the room — or the joke bombs. A. K. A... know your audience. __________________________________________________________________________ Marketing is such a powerful tool. It’s what drives conversions, what makes consumers connect with your company, and overall introduces people to who and what your company is. Though it’s 2022 and technology is at the most advanced place it’s ever been, marketing still comes down to human connection. Marketing Qualified Leads are the leads that aren’t just blank faces behind a screen, they’re the real people who feel connected to your brand, and they’re the people you get conversions from. --- ### 7 Helpful Facebook Marketing Tips for Your Business > Are you looking to step up your company's Facebook marketing game? Here are 7 Facebook marketing tips from your local Boise ad agency. - Published: 2022-06-21 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-helpful-facebook-marketing-tips-for-your-business/ - Categories: Uncategorized - Tags: Facebook Advertising It is estimated that there are now 2. 912 billion monthly users on Facebook. 1. 929 billion of those people log on at least once a day. So how can you harness that traffic to benefit your business? It takes time but with the correct plan, it can be done. Read on as your local Boise ad agency shares its tips on enhancing your Facebook presence.   1. Optimize Your Profile Page When you optimize your profile page, you should be using it to attract people and direct them to a goal. Making sure all your information is up to date is standard procedure. What matters is what happens afterward.   Don't just link directly to your website home page. Choose something that is going to wow them and grab their attention instantly. A custom-built landing page with new products and offers is a great solution.   Once you hit 25 followers, you will also have the option to choose your own Facebook URL. Make sure this is easy to remember and includes your business name and keywords related to your brand.   2. Know the Aim of Your Post One of the main Facebook marketing pitfalls novice companies fall into is posting without intent. Regular posting is vital but when your posts lack substance, it harms your brand identity.   Make sure each post adds something of value to your audience. Consider what its aim is. Are you trying to build a relationship, getting people to establish personal connections with your mission statement? Or are you building excitement for new products or lines? This can be hard to do, especially when you log onto social media and see other brands doing the opposite. Keep watching your marketing strategy metrics and you should develop a rewarding routine.   3. Create a Content Calendar A content calendar can greatly assist your marketing strategy. This will ensure you have plenty of time to create content and posts of value. Ideally, this should be done around two weeks before the event, depending on the type of post or content.   Start by adding national days and holidays of importance. Then zone into events that are specific to your industry or niche. After this, you can narrow it down to dates that are important to your company like product releases and sales.   4. Utilize Facebook Stories Facebook stories are short vertical video posts that go at the top of a feed. Videos can last for 20 seconds, but you can even create them from a text that appears for 5 seconds. They stay up for 24 hours and then vanish.   These posts have a much more casual feel. As they are at the top of the page they are often the first thing to be clicked on. They are also not part of the Facebook algorithm. All of this means you can create much more casual content for them. Ask questions, post-behind-the-scenes videos, or even do live feeds. Use it to invite followers into your company and build a relationship as you do so.   5. Don’t Obsess Over Vanity Metrics Vanity metrics are any statistics that are a measure of social popularity. Likes, posts shares, and follows are typical. While these are a fair indicator of how popular a brand is, following them is a false economy.   The reason for this is that all that matters is how social media impacts your profit margins. One follower who spends $100 on your products is better than a million who spend nothing.   This becomes increasingly important when you invest in paid social media marketing advertising. If you put $1000 into an ad campaign, you want at least $1000 or more back from it. Following likes and shares is not representative of this.   6. Grow Your Budget One of the advantages of advertising on Facebook is its ability to hone your marketing campaign. You can set a daily budget, then target people based on specific criteria. These can include everything from gender, location, income, and people's likes and dislikes.   Getting the target audience right does take time. As campaigns can be altered as they run, you can improve them as they go. A company that offers marketing services will be able to handle this for you.   By starting with a small budget, you have less to lose. When you start to get it right, increase your spending. All of this means you get a much better return on investment and you don't have to invest in huge campaigns that may not work.   7. Understand the Facebook Pixel Retargeting is a method of social media advertising in which you target people who have already visited your website. They may have left because they got distracted, or went away to think about your products and services. It has a very high success rate, bringing them back and often converting them into a sale.   So Facebook knows who has visited the site, you have to install the Facebook pixel. This is a small line of code that relays information. Once installed you can start your remarketing campaigns.   As well as retargeting, the pixel allows you to access Facebook's lookalike feature. This lets you target people who have not visited your site but have similar habits to the ones who do. This can open you up to a brand new audience.   Getting Assistance From a Local Boise Ad Agency Now you know these Facebook marketing tips, see how you can introduce them to your strategy. You may have to start again, creating a new plan from the beginning. Marketing can be a full-time job in itself, so don't be afraid to get assistance.   Bear Fox Marketing is a local Boise ad agency that can help build your online presence. From SEO to content, we can act as your marketing agency. Contact us here so we can help you thrive in the digital economy.   --- ### Create A Buyer Persona for Next Level ROI! > Business owners, having trouble defining your target market? Learn from the experts about creating a buyer persona that takes your ROI to the next level! - Published: 2022-06-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/create-a-buyer-persona-for-next-level-roi/ - Categories: Uncategorized - Tags: buyer persona, create a buyer persona, digital marketing, marketing strategy "What is my target customer like? How do I know who to go after? " If your a business owner, you probably have asked yourself these questions a lot. It all comes down to one basic tactic, creating a buyer persona. In this article, we will cover how to create a buyer persona to target your desired audience more efficiently and also touch on how utilizing this strategy will improve your MQL (Marketing Qualified Lead) and COA (Cost of Acquisition) numbers. A buyer persona is similar to a personal profile of your ideal target audience. It contains personal information, demographics, pain points, goals, credit history, and more. It is more specific than your typical target audience mockup. Diving into a deeper, more detailed buyer persona will help you narrow down your scope of work.             Let’s talk numbers real quick to better illustrate the importance of buyer personas. For instance, 70% of companies miss out by not fully utilizing buyer personas. You can also leverage your buyers personas to dramatically increase your MQL. Optimize your COA along with your buyers pain points to persuade more needs to click. 56% of businesses will generate a higher MQL while utilizing these tactics.             Diving further into percentages let's discuss the effect of a buyer persona in numbers. 71% of companies with a documented persona exceed revenue and lead goals. 56% of companies who use personas create higher quality leads. 90% of companies using personas have a clear understanding of who their buyers are. Lastly, 210% increase in website traffic along with 124% increase in sales generated through websites.             There are plenty of tools that you can use in order to create these buyer personas, and there are branding experts that are here to help along the way as well. A few tools that I recommend would have to be HubSpot Userforge and then just free templates you find through Google searches. HubSpot has a service that is called “Make My Persona” which outlines a step-by-step guide to make a persona. Userforge is a similar product, but they offer more features such as photo uploading story templates, a free demo and more. As for the free templates, there are many that you can find online if the bells and whistles seem unnecessary.             Let's just quickly go over a brief step-by-step on how you would go about creating a buyer persona for your company. First, you would want to start with research, you'll want to talk to customer facing employees, talk to your clients, and determine where your competition is seeing success. Next, you will want to adjust and tune. Organize your buyer personas and segment your buyer personas. then, you'll want to create a name and story. Who is your buyer persona? Give yourself a full profile to work with. The next step would be to focus on roles, goals, and challenges. Lastly, you will want to utilize your buyer personas. Use your buyer personas to craft tailored digital marketing and sales strategies.             Now that we've briefly gone over these five steps let's dive into each of them a little bit more. Starting with researching, you'll want to take this time to narrow down your questions until similar answers are given by anyone in that target audience. These questions you can ask your employees and even your clients. This step is going to be the most important because it's also when you do research on where your competition is seeing success. Staying in the know and on top of your game in the marketing world is one of the most important assets you have. This research can also be used in many other aspects of your marketing. Let's jump into the adjust and tuning phase of your buyer persona. This is where you take the buyer personas that you have and you start to organize them and sift through them to categorize each one. You also segment your buyer personas. This will help to create a larger target audience while keeping your sites narrowed. Moving personas into categories will also make it easier to apply them to new marketing strategies.             Our next step would be to create a name and a story. This is where you get to have a little bit of fun with the buyer persona. You get to determine the age, the demographic, the pain points, goals, credit history and such. A basic profile typically includes name, age, those pain points, interests, common objections, demographics, and goals and motivations. This is a good springboard to use and then feel free to add more categories with more details. The more detailed you get with your buyer’s persona the more accurate and efficient your marketing will be. This fourth step is fairly self-explanatory. This is when we want to focus our buyer persona. You really want to focus on those roles, goals, and challenges. Really think on what those might be and be sure to utilize the steps prior especially the research phase. If you aren't comfortable with the focus step at this moment then feel free to repeat steps one, two, and three as those will help you with step four. Lastly, we have step five. This is when you take all your preparation and your work and utilize it. Use this research and this buyer persona in order to more accurately market towards your desired audience. Your buyer persona is something that you can use in every aspect of marketing. Content writing, visual design, and it can also be used to determine what platforms you will want to mark it on along with so much more. Now I want to state, again, that this is just a brief summary of what a buyer persona is and how to create and utilize them. The programs that are out there are made specifically for this purpose and I highly recommend them if you are interested in buyer personas. HubSpot is always a good recommendation, but Userforge is more specifically developed for this task. Being able to upload photos, create the stories from templates and also using a free demo are just some of the advantages to going with Userforge. There's always the option of going with the free templates that you can just search up on Google but it may require a little bit more effort on your part. Hootsuite also has a great article about creating buyer persona's that I found to be very helpful when I started out. Utilizing buyer personas effectively can help you too more easily map out content, maintain cohesion among your organization during the marketing process, and also helps your organization better utilize its time by eliminating guesswork. Your marketing plan should feel more direct and personalized to your target audience. This will help to attract the most valuable customers. This is a visual for the who, what, when, where, and why that your team can use in order to generate a unique marketing experience aimed at your customers. Once you are able to develop your buyer personas you can then use fictional scenarios to help with marketing strategies. These buyer personas and scenarios can be combined to determine what your marketing should cover. For instance, let's say one of your buyer personas happens to be a mother with children in school and the scenario might be the first day of school. You can use info from both of these to then develop a highly accurate targeted marketing campaign towards your desired audience. Through this article we were able to touch on each basic point when it comes to creating your buyer personas and what those are. Now, I highly recommend conducting your own research to help determine if this might be a concept you would like to explore. As I have researched this topic, I have come to understand the importance of buyer personas and how they can be used as extremely beneficial assets for any marketing campaign. This may sound like a new concept to many, but the programs that are available have many tools to help the process and make it easy for anyone to use or understand. There are tools that record your research notes alongside your personal data, you can role play scenarios, and work from templates to create unique and highly detailed users which then use segments and categorize which then can be utilized among current and future campaigns. Most of the sites that have buyer persona tools offer business packages that you can share among your team so that everybody has access to create or look up buyer personas and utilize them. I understand that this is not a new concept by any means but I am shocked at how little it is utilized while the numbers are what they are. I'll be honest as well that I was not aware of buyer personas and how useful they can be while developing a marketing campaign. This is something that I plan to dive further into and possibly utilize in my future projects. --- ### How AI Is Transforming Advertising Strategies for Local Businesses > Learn how AI powered advertising helps local businesses improve targeting, efficiency, and ROI. Discover key strategies to make smarter use of your ad budget. - Published: 2022-06-09 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/blog/how-to-choose-the-best-advertising-agency-in-boise/ - Categories: Uncategorized - Tags: digital advertising, marketing strategy Artificial intelligence is changing the way businesses of every size approach advertising. For local companies, the rise of AI tools has leveled the playing field, making it easier to reach the right audience with the right message at the right time. In the past, advertising campaigns often relied on broad targeting and trial-and-error adjustments. Now, AI systems use real-time data to improve targeting, refine creative elements, and automatically optimize performance as campaigns run. One of the biggest shifts AI brings to advertising is precision. Traditional campaigns might aim at general groups like “Boise homeowners” or “small business owners,” but AI can dig deeper to identify patterns in online behavior, search history, and even purchase intent. This level of insight allows advertisers to create hyper-targeted campaigns. For example, a local fitness studio could reach not just Boise residents, but specifically parents searching for after-school sports options for their children. That kind of targeting requires more than a basic ad strategy; it’s where working with a professional advertising service can make a meaningful difference. AI is also transforming the creative side of advertising. Platforms such as Google Ads and Meta use machine learning to test different headlines, descriptions, and images automatically. This means that instead of guessing which ad version will perform best, the system identifies top-performing combinations in real time. For local businesses with limited budgets, this ensures ad spend goes toward messaging that resonates with customers rather than wasted impressions. Budget efficiency is another major advantage of AI-driven advertising. Smart bidding strategies automatically adjust how much to spend on each ad placement depending on performance. If a particular ad is generating clicks and conversions, the platform will prioritize it, while reducing spend on underperforming placements. This constant optimization allows businesses to get the most out of their advertising dollars, even if their budgets are small compared to larger competitors.   It’s a core reason many companies choose to partner with the best advertising agency in Boise to maximize every dollar and every impression. Predictive analytics is another area where AI is making a major difference. By analyzing historical data, AI can forecast when potential customers are most likely to take action. For a Boise restaurant, that might mean increasing ad visibility before major events or during peak dining hours. For a retail store, predictive models could recommend running promotions at times when online shopping activity historically spikes. These insights allow businesses to plan campaigns strategically rather than reactively. Finally, AI-powered advertising creates an opportunity for personalization at scale. Consumers increasingly expect ads to be relevant and tailored to their needs. AI makes this possible by dynamically adjusting messages to different audience segments. A single campaign might show different headlines to younger audiences versus older ones, or display different product images depending on user interests. This level of personalization not only improves engagement but also strengthens customer trust and brand loyalty. For businesses in Boise, embracing AI in advertising is no longer optional. It is becoming a competitive necessity. As generative tools continue to evolve, companies that align their strategies with a smart SEO agency in Boise will be better positioned to show up in more searches, convert more leads, and scale more predictably. Advertising Agency 101 - Learn the Basics As a rule of thumb, most businesses spend about 1% of their revenue on marketing. However, the SBA recommends that if your business earns less than $5 million a year you invest up to 7-8% on advertising. Many business owners in the area are looking for the best advertising agency in Boise to help them grow their businesses. However, when you’re faced with spending that kind of cash, it can feel overwhelming to find the right one you entrust your precious budget with. We get it. Similar to any other business investment, such as an investment in new equipment, market testing, or product design, you want to know that you’re going to see a return on that investment. The easiest way to figure that out is by choosing the best advertising agency for your needs. But what do you look for in an advertising agency when you're looking to grow your business? Many factors come into play, but it's important to find an agency that understands your business and can help you achieve your goals. Here’s what to consider. Do You Know What an Advertising Agency Is? Chances are, you've come across advertising in some form or another today alone. Maybe you saw a commercial during your favorite TV show, maybe you noticed a billboard while driving to work, or maybe you saw a few ads scrolling through social media. Whatever the case may be, advertising is everywhere. But what exactly is an advertising agency? In short, an advertising agency is a company that specializes in creating and placing advertisements. But of course, it's a bit more complicated than that.   Advertising agencies usually have a team of creatives who are responsible for coming up with ad concepts, as well as a team of account managers who handle the details of each campaign. And, before we get too far into this guide, it’s important to understand that advertising and digital marketing are interchangeable these days! An advertising agency usually offers digital marketing services, but some focus specifically on print ads or commercials, for example. Generally, in today’s day and age, you can expect an advertising agency or digital marketing agency to offer any one or all of the following marketing services: PPC (Pay-Per-Click) Ads Facebook & Instagram Ads Lead Generation Services SEO (Search Engine Optimization) Social Media Advertising Content Marketing Branding Marketing Consulting While there are services that fall within each category mentioned above, that can help give you a general idea of what to expect when researching the right agency. Now that we’re on the topic of marketing services, though, let’s dive right into our next suggestion. Define Your Advertising Needs and Goals If you're looking for an advertising agency in Boise, it's important to first define your marketing needs and goals first before you make any decisions or even start searching for an agency. First, think about what you hope to achieve with your advertising campaign. Are you looking to increase brand awareness, drive traffic to your website, or maybe boost sales of a particular product or service?   Defining this will not only help you understand what kind of advertising agency you need to be looking for, but which services to focus your efforts on.   If your goal is to generate more potential leads, for example, you’d focus on an agency specializing in either lead generation or a service that helps with lead generation. Once you've got a good sense of your objectives, you can start to narrow down your options. Now, start to think about your budget. This will obviously influence your decision as different agencies have widely varying budgets. And, it can also help you narrow down the services you’ll be interested in.   If you're working with a limited budget, for example, you may want to consider online advertising options such as Google Ads or Facebook Ads. If you have a larger budget, investing in a year-long SEO strategy and content campaign could make more sense. Really, the important thing is to take the time to figure out what's right for you and your business. By doing so, you'll be in a much better position to search for and work with the right agency that is able to help you accomplish your goals. Ask for Referrals from Other Business Contacts Now that you know what you’re hoping to accomplish by working with an advertising agency in Boise, it’s time to start your search for the best one! When it comes to finding the best advertising agency, referrals from other business contacts are like gold. Why? Not only do they come from a trusted source, but if your business contact has previously worked with the agency, they’ll be able to provide you with a breakdown of the process, their results, and a first-hand account of what it was like to work with the company. In addition, they may be aware of agencies that are new to the market or that offer specialties that you are looking for. In this sense, it helps to speak to others who have invested money in marketing campaigns.   Let’s say that one of your own service providers, for example, was looking to get more traffic to their website. They initially thought they needed a Facebook Ads campaign to drive a targeted audience to their blog. Then, they reached out to an agency like Bear Fox Marketing. The agency explained that given their goals and budget, a different kind of campaign would ultimately be better and more cost-effective for the long term. Now, they’re recommending the agency to you because of the expert attention and the personalized attention and assistance. Aren’t you glad you asked them for a reference? Research Local Advertising Agencies Now you’re ready to start. Assuming your contacts didn’t provide you with references that matched what you need, you’re going to have to start your search online. At this point in the process, a quick Google search can help a lot. However, hundreds of results probably come up for the “best advertising agency in Boise,” right?   There are a number of factors to consider, including the size of the agency, its areas of expertise, and its client list. Focus on those.   You'll also want to get a sense of the agency's culture and how well you mesh with its team. While you can sometimes get a feel for this based on their website, we suggest also checking out their social media pages and online reviews. Once you've narrowed down your options based on the general size of the agency and their area of expertise, you’ll want to dig deeper into reviews and start to compare pricing. Do Your Research: Read Reviews and Compare Pricing A quick Google search for advertising agencies will provide you with a list of hundreds of results. Hopefully, you sifted through those in the step above. Forget about working with advertising agencies that have numerous bad reviews. You can typically spot a bad agency from a mile away when there are more than a handful of bad reviews on social media or Google My Business. They’ll all usually speak to a similar issue (“agency was unresponsive,” “their campaigns never worked,” or the classic “we had to break our contract because their CEO was insufferable”). To narrow down your choices even further, though, take a look at pricing. Chances are that you can discard quite a few agencies based on pricing alone. However, we’d like to take a moment to really talk about pricing. Be Careful with Dirt Cheap Advertising Agencies If you’re on a tight budget then it can be tempting to opt for the agency charging the least. We get it. However, we’d urge you to take a step back and consider what that might mean long term. You usually get what you pay for. So, while you might find an agency that charges you $25 per blog, you can pretty much bet that the blog won’t be SEO-optimized and won’t move any needle on your marketing metrics. So, you have to end up paying for 20 more blogs just to begin seeing minimal improvements in your content efforts. At this point, you’ve paid $500 and have wasted quite a bit of time and energy with the back and forth. Wouldn’t it have made more sense if you had gone with an agency that charges a bit more but offers quality, experience, and results instead? You bet it would have been way easier! What we’re trying to say here is that it pays to pay for high-quality advertising campaigns.   When it comes to determining a budget for your campaigns, think about the long-term value they can provide. If you’re investing $5,000 a month in marketing strategies and content but it allows your business to earn $20,000 in return, it’s a very worthwhile investment. How Much Should an Advertising Agency Cost? Now, you’re probably thinking, “Sure, I’ll pay for quality. But how much is quality advertising in today’s market? ” The answer is that it can vary quite a bit depending on your location, the specific service you’re interested in, and the experience of the agency and its team. A large agency with many employees will generally charge more than a smaller one, and agencies in major cities will often charge more than those in smaller towns or rural areas. And, each agency charges differently, whether that’s per project or by the hour. Our suggestion? Research the local market here in Boise. Focus on those numbers as they’ll be different from numbers you’ll find for agencies in places like Los Angeles or Miami. Then, revisit the section above and really try to focus on value. Definitely do your research and make sure that other advertising agencies in Boise are charging about the same, but be flexible. If the agency you’re interested in charges slightly more but their results and experience are spot-on for what you need, it could likely be worth the extra cash. Questions to Ask Yourself Before Hiring an Advertising Agency in Boise You have probably narrowed down your choices quite a bit now. When it comes time to actually make the decision, however, here are a few questions that can be helpful to ask not only yourself but your entire team. Before making the decision to hire an advertising agency in Boise, ask yourself the following: What are the advertising agency's core values? How does the advertising agency work with clients? What is the advertising agency's process for creating campaigns? What are the advertising agency's rates? What is the advertising agency's policy on revision? Is the advertising agency willing to sign a nondisclosure agreement? How much experience does the advertising agency have? Does the advertising agency have any case studies or testimonials? Does the advertising agency have a portfolio of work? These questions will help you get a better understanding of the advertising agency and their capabilities. Be sure to ask for samples of their work so you can see if their style is a good fit for your needs. This leads us to our next point... Make Sure the Agency Has Experience in Your Industry When you're looking for an advertising agency to help grow your business, it's important to choose one that is a good fit for your company and has experience in your industry. First, consider the size of the advertising agency. If you're a small business, you may want to choose a smaller agency that can provide personalized attention. If you're a large company, you may want to choose a larger agency with more resources. Second, look at the advertising agency's portfolio. Make sure they have experience with businesses similar to yours and that they have a track record of success.   It’s important to look at their experience from two different angles. First, you want to ensure the agency has relevant experience in your industry, particularly if it’s a very niche industry. And, you also want to make sure that the agency has experience with the type of marketing goal or campaign you’re interested in. Basically, don’t opt to work for an agency with zero experience with Google Ads if they’ve never run an ad campaign before! And finally, if you’re going to spend tens of thousands of dollars with this agency, it can help get references from other businesses that have worked with them. Ask them about their experience, results, and whether they would recommend the agency. Definitely Book a Consultation Think you’ve found the best advertising agency in Boise? Great! Now it’s time to book a consultation. Most agencies offer these for free. Initial marketing consultations are designed to help you get a feel for the agency and to explain what you’re looking for. So, be prepared with a list of questions you would like to answer on that first call. If you’re unsure of what to ask, scroll back up to the section titled “Questions to Ask Yourself Before Hiring an Advertising Agency in Boise. ” You can ask these questions straight to the agency, too. Outside of getting a feel for the agency on the call, you’ll want to be sure that you’re not avoiding any tough questions. You want to find an agency that you can trust, so be sure to grill them (respectfully, of course) on their experience, process, and results.   Ultimately, by taking the time to set up consultations with a few different agencies, you'll be in a much better position to find the right fit for your advertising needs. Ask Questions About Their Experience, Approach, and Rates We’ve mentioned this a few times already, but it definitely deserves its own section. Please, please remember to ask the agency about their experience, approach, and rates. The approach aspect is quite important and often overlooked. Each agency does things slightly differently. And, they’ve all got their own different strategies and tactics. You'll want to find out what their approach to advertising is and how they would recommend promoting your business. In fact, we might even suggest presenting them with your goal and simply asking them, “What kind of campaign would you recommend in this case? ” This will help you see how much they know about your campaign objectives and, if they’ve got a lot of experience under their belt, give them an opportunity to talk about past projects that were similar. Finally, be sure to ask about their rates so that you can compare them with other agencies.   Trust Your Gut Advertising is, at its core, a business of how to sell things. As advertising experts, the agency you’re looking to work with should have a lot of experience in selling things. This is great, but it can also backfire. If they’re good at selling things then they might be good at selling you on services that you either don’t need, won’t work for you, or won’t get you results. Trust your gut here.   Just as people are drawn to things that make them feel good, they're also often drawn to things that make them feel bad. If something feels "off" or "not quite right," it's probably because it is.   If, during a consultation, things start to feel as if you’ve just walked onto a used car lot and you’re being sold straight from the get-go then walk away. The best advertising agencies will be interested in your brand’s story and goals, not selling straight from the start. Likewise, if you feel like they’re lying to you, providing you with fake campaign statistics, or aren’t able to answer very basic questions about their services and experience, then walk away politely and speak with another agency. Make a Decision and Sign a Contract After a few consultations, we suggest narrowing down your choices to an agency that fits roughly within your budget, has experience with your marketing campaign goals, and is going to be a good personality fit for you and your team. Now, it's time to sign on the dotted line. But make sure you review the contract carefully before signing anything. Pay attention to the fine print and make sure you understand all of the terms and conditions.   Some things to look out for are: Additional fees Payment schedules Payment processing Turnaround times Requested revisions Due dates or timelines Once everything looks good, go ahead and sign! Congratulations, you've just taken another step towards growing your business with a great advertising agency in Boise. Follow Up and Evaluate Results Assuming you’re working with one of the best advertising agencies in Boise, you should expect to start seeing results in around three months. However, any advertising campaign should be evaluated for results.   The advertising agency should do this, though, not the client. Why? Because the advertising agency is objective. The advertising agency should know what was supposed to happen and whether it happened. The advertising agency should also know how to measure results based on the campaign objectives you laid out in your pre-launch strategy and phone calls. If you didn't reach your goals, then the agency should be transparent with you about why (it happens! ) and then work together with you to get your approval for adjustments and improvements. Choose the Best Advertising Agency in Boise We’ve just walked you through a lot of information about how to choose the best advertising agency in Boise. But what if we told you that you didn’t have to go through all of those steps and you could find the best agency right now? Yep, we’re talking about ourselves! At Bear Fox Marketing, we’re a customer-centric agency. We know that your company's success is our own – so we take great pride in working with you to build out campaigns and help grow yours! Get in touch to chat about your marketing needs today. We have helped HVAC companies, construction companies, home remodeling companies, fencing companies, landscaping companies, and many other types of home service businesses. We have also worked with IT companies, manufacturing companies, ecommerce companies, and environmental services companies. Check out our case studies to see the results. Frequently Asked Questions About AI in Advertising 1. How does AI improve ad targeting? AI analyzes user data such as browsing behavior, demographics, and past purchases to ensure ads reach the most relevant audience. With the support of professional advertising services, businesses can take full advantage of these capabilities and tailor their targeting for stronger performance. Let’s talk strategy. 2. Can small businesses benefit from AI advertising? Yes. Even with modest budgets, small businesses can use AI tools built into platforms like Google Ads and Facebook to optimize campaigns effectively. Partnering with the best advertising agency in Boise helps ensure those tools are used strategically, not just automatically. Ready to grow on a small business budget? Schedule your free call. 3. What is predictive analytics in advertising? Predictive analytics uses historical data to forecast future outcomes, such as the best times to run ads or which customers are most likely to convert. Curious how data could guide your next campaign? Get in touch with our team. 4. Does AI reduce ad spend waste? AI automatically shifts budget to higher-performing campaigns and reduces investment in weaker ones, helping businesses maximize return on investment. Want to make every dollar count? Let’s build a smarter campaign. 5. Will AI replace human marketers? No. AI is a powerful tool for automation and insights, but human strategy and creativity are still essential to guide campaigns and ensure they align with brand goals. Start your custom strategy today. --- ### How Much Should I Spend on Facebook Ads? > How much should I spend on Facebook ads? When it comes to getting the most out of your digital marketing campaign, click here to learn more! - Published: 2022-05-25 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-much-should-i-spend-on-facebook-ads/ - Categories: Uncategorized - Tags: facebook ads, Facebook Advertising, Facebook Marketing Strategy How much should I spend on Facebook ads? When it comes to getting the most out of your digital marketing campaign, click here to learn more! It's the question you've been asking since the moment you made your Facebook business page: How much should I spend on Facebook ads? The short answer is that it depends. Companies spend an average of $200 to $800 per month on Facebook ads. But depending on your specific goals, you might spend much more to reach Facebook’s 2 billion potential customers. Today, we're going to look at the factors that determine how much you're likely to pay for a Facebook ad and help you figure out how much of your budget to dedicate to advertising on Facebook. Let's get started! How Much Should I Spend on Facebook Ads? The cost of a Facebook ad depends on several factors, including your audience size and how much competition there is for ad space. But the biggest factor is what you're trying to accomplish. Most Facebook advertising costs fall between $0. 50 and $2. 00 per click. If you're running ads to drive website purchases or leads, you'll likely pay toward the higher end of that range. If you're running ads to raise awareness about your brand, you'll pay less. Here’s a breakdown of the average Facebook ad’s cost per interaction: Cost per link click: $0. 97Cost per like: $1. 07Cost per 1,000 impressions: $7. 19Cost per download: $5. 47 Let's say you want to reach 2,000 people with your Facebook ad. You might think that $15 is enough to cover the cost of running your ad. Unfortunately, that's not how it works. If someone sees your ad, likes it, shares it, or downloads your product from the ad, you'll be paying much more even though this kind of interaction was not part of your goal. As you can tell, there’s no right answer to, how much do Facebook ads cost? But you can get an idea of how much you'll spend on your ads by checking out Facebook's ad manager. Then, you can budget accordingly. Ad Results Can Begin at $1 per Day If you’re using Facebook to get new customers, a great campaign will be able to attract new leads for less than the cost of dinner or your daily cup of coffee. As with any advertising strategy, though, it takes some thoughtful targeting and analytics work to run a good campaign on this budget. Here are some tips on how you can launch a low-budget Facebook ad campaign that still gives you results: Let 20% of your ads be devoted to promoting your products and servicesUse the Audience Insights Tool to understand your target marketActivate the Facebook chatbot for brief responses to ad inquiriesCommit 80% of your ad campaign to educating and entertaining customers The great thing about only spending $1 a day is that it allows you to test out a number of different things before investing more in your ads. For example, you can test out different ad copy, audiences, and landing pages to see which ones bring the greatest return on your investment. How to Run Facebook Ads First, you'll have to head to the "Ads" section of the Meta Business Suite. From this page, you can click "Create" and go from there. Next, decide what your goal is for the ad. You can choose likes, calls, leads, etc. Then, move on to defining your audience. Think about who you're trying to reach with this campaign, and narrow down who those people are based on their age, interests, and location. Finally, choose where your ads will run, set a budget, and schedule them. Facebook will charge you based on the number of impressions your ad generates. How to Succeed With Facebook Ad Campaigns When you start advertising on Facebook, it's important to remember that the process is a marathon, not a sprint. You'll need to invest time and money in the platform for at least 6 months before you can really get a sense of what works best for your business. Test Out Multiple Ads You'll need to create ads that vary in message and creative elements (images or videos). Check out your results after 3 or 4 days of consistent running. If one ad is performing well above the others, stop the others and focus on creating more similar ads like the winner. Consider the Click-Through-Rate If there isn't an obvious winner in terms of conversion rates, then take a look at each ad's click-through rate (CTR). This is essentially how effective your ad copy and image are at convincing people to learn more about your offering. The higher the CTR on an ad, the more successful your audience targeting has been. Keep running any ads with a CTR of over 1% for another week or two. It gives them a chance to kick into full gear for conversions down the line. Keep Track of Your ROI It's easy to get caught up in the minutiae of marketing. You might spend $100 on ads and only get 2 new customers out of it. Now, most people would say that that's a pretty poor conversion rate and give up on their ad campaign. But what if those 2 new customers end up spending $200 each? Then your ad was well worth it! Readjust your focus from just getting the customer to maximizing what they spend. The returns on your investment are always a better metric than the number of clicks your ad gets from your audience. Boost Your Facebook Ads’ Conversion Rate There's no one-size-fits-all answer to "how much should I spend on Facebook ads? " But this guide should give you a better idea of how to make the most of your advertising budget. If you’re looking for ways to get the highest ROI from your Facebook ads, get in touch with Bear Fox Marketing today. They specialize in helping companies just like yours make the most out of their Facebook advertising budget. They'll work with you to understand your goals and implement a plan that will get you the best ROI possible. --- ### A Complete Guide to Boise, ID Search Engine Optimization (SEO) > While running a business in Boise, Idaho can ensure you build wealth, you'll need to know all about Boise SEO to succeed online. Learn more in this guide. - Published: 2022-05-12 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/blog/a-complete-guide-to-boise-seo/ - Categories: Advertising, Link Building, Local SEO, Marketing, SEO - Tags: Boise marketing agency, local seo, Search Engine Optimization, SEO While SEO has become one of the most talked-about marketing tools in the world, it hasn't caught on as much as you'd think. Believe it or not, more than half of businesses in the US don't use SEO at all. Luckily, that means there's less competition standing in your way from building organic traffic to your website, improving your conversion rates, and so much more. You just have to know how to do it. Let's talk about the best Boise SEO strategies to implement for long-term success in SEO marketing! What Is SEO? While the term "search engine optimization" may seem confusing at first glance, think about the words being used. You probably already know what search engines are (Google, Bing, etc. ), so SEO is simply trying to optimize website content for those search engines. It's as simple as that. Different websites will try to use different keywords on their website, boost their website quality, and build authority with these search engines so that they will rank higher on certain searches. This is arguably the best way to build organic traffic, which is the traffic that you don't have to prompt. Organic traffic finds you, not the other way around, but we'll talk more about that later. Before we go further, let's briefly define a few terms that we're going to use throughout this page. Here are a few important ones to understand for SEO: SERPs: Search engine results pages SEM: Search engine marketing KPIs: Key performance indicators (important metrics) Keywords: Words Google uses to match content with users based on their searches UX: User experience UI: User interface (website visuals) Don't worry, it isn't as complicated as it seems, and you'll develop a greater understanding as you read through this. How Does SEO Work? Search engine optimization, at a foundational level, works by search engines crawling through your website and indexing its content. If the content lives up to their quality standards and utilizes the right keywords, then they will match you with relevant users later on. For example, if your company sells bicycles and you have a website for it, you may have keywords all over the website that say "bicycles for sale", "used bicycles in Boise", or "best mountain bikes". Then, when people search for these keywords, they may be directed to your website, assuming that your website is optimized to rank for these searches. To optimize your website, you need to have a decent website quality with a strong UX, the site needs to be friendly to different devices (especially mobile devices), and you need to have a clean navigation system. There's a lot more to it than that, but that's a good start. Google offers a valuable service to its users, and it would reflect poorly on that service if they were always promoting low-quality sites. However, you don't have to be faster than the bear. You only need to be faster than the person running next to you. What we mean is that your website does not have to reach 100% optimization levels for search engines, it just needs to be better than your competitors that are trying to rank for the same keywords. Also, Google does this for free since it's their job. If you're wondering why that's important, it's because, unlike paid ads, there's no need for ongoing expenses. Once you start ranking toward the top on a high traffic search, you could see benefits for years to come. Benefits of SEO When was the last time you clicked on the second page of Google? We've all done it once or twice, but can you honestly say that you've done it more than 1% of the times you've searched on the platform? Chances are, you've probably searched thousands upon thousands of times and possibly never clicked on another page. Well, if users don't click on other pages, and if your website isn't on the first page, how will users find you? That brings us to our first point! 1. Organic Traffic Is Better Driving traffic from Google or other organic means is simply superior to paid ads. As we mentioned, there's little need for ongoing expenses in SEO, so you can continue earning from them indefinitely. Ranking at the top of a quality search is enough to keep a business afloat by itself for years. Also, people simply trust organic results far more. You may have clicked on a search ad a few times, but you probably make a habit of skipping over them like most of us do, as we typically trust the organic results more. For businesses, this leads to much higher conversion rates, brand recognition, positive associations, and repeat business. 2. Scalability One of the greatest benefits of SEO is that you don't have to keep pouring money into the campaign to scale it, you just have to diversify your keywords. If you're ranking for more than one search, you expand your reach exponentially. 3. Digital Marketing Integration SEO can easily integrate with existing digital marketing strategies, creating a mutually-beneficial relationship with social media, email, and ad campaigns. With the right planning, your Google Ads and SEO campaigns can make an SEM funnel to your website. 4. Long-Lasting Results You don't need to pay per click, you just need to draw in traffic organically. That means there is no cap to how long you can benefit from a successful post or page, meaning that if one of them sticks, you'll see results for a long time to come without spending an extra dime. Local SEO Principles If you rely primarily on Boise customers for business, then you'll need to follow local SEO principles, which are different from national or international SEO principles. For example, local florists in Idaho may have very different SEO strategies from an eCommerce store trying to compete with Amazon. Some principles will remain the same, but here are the basics for competing at the local level. Website Optimization We'll talk more about website optimization momentarily, but it's one of the key pillars of an SEO strategy. The UX/UI of your website will make a major difference in how your website ranks on search engines. Google uses over 200 ranking factors regarding the quality of your website, so don't overlook this foundational pillar. Proper Keywords Finding the right keywords is critical, and it's even more critical to use a wide variety. For example, a small car dealership isn't going to rank on the first page for "used car" because the competition is just too intense. However, they could feasibly rank for "used Toyota Avalon in Boise, Idaho" which has much less competition but is still highly relevant to their niche. "Used car" is an example of a short-tail keyword, which tends to have high search volume and high competition. The latter example is a long-tail keyword, which typically has low search volume but less competition, which makes them easier to rank for. Using as much diversity with these as possible is always the SEO best practice. Throughout your content marketing strategy, using these keywords will help you rank for these searches, but they have to be organic. Google will penalize "keyword stuffing", so don't try to outsmart the algorithm.   Off-Page SEO Yes, SEO even uses factors off of your website. Google's algorithm is powerful, but it isn't all-knowing, so they can't fact-check everything and know who is telling the truth. For that reason, they rely on outside factors to determine authority or credibility. In most cases, this comes down to backlinks, which are the links from other sites to yours. In the early days of your SEO strategy, you won't have to worry about this. If you're in a niche industry with little competition in Boise, then you probably won't have to worry about them at all. However, to get ahead of the competition and stay there, building authority in your niche can help you get to the top. Of course, you don't control other websites, so the best things you can do are reach out to affiliates and build high-quality content that other sites will want to link to. Other than that, getting listed on local directories, links from social media, and more will help establish your online presence in the eyes of Google. Unfortunately, they won't help you build authority, but they are still important. Boise SEO Success Guide Now that you know some of the SEO best practices, it's time to learn how to use them. Let's talk about putting these SEO principles into practice for the best results. 1. Optimize Your Website Believe it or not, --- ### Digital Marketing vs. Traditional Marketing: Which One Should You Use? > Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article. - Published: 2022-04-22 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/digital-marketing-vs-traditional-marketing-which-one-should-you-use/ - Categories: Advertising, Branding, Content Marketing, eCommerce, Google Ads / PPC, Lead Generation, Marketing, Marketing Reporting, SEO, Social Media - Tags: digital marketing, marketing strategy, traditional marketing Ah, the old argument of digital marketing vs. traditional marketing. It may be a hackneyed issue, but we provide a fresh viewpoint in this article. Did you know that having a blog with fresh content will get 55% more traffic than a site without regular posting? Or that word-of-mouth marketing is still a top way to get new customers? Do you know the difference between these two concepts? One is digital marketing and the other is traditional. What are the differences in digital marketing vs. traditional marketing, you ask? Well, there are a few.   Keep reading to learn more about these types of marketing. You'll also discover how each can benefit your business.   What is Digital Marketing? Digital marketing encompasses all digital activities. This can range from paid online advertising to email marketing. If you are using an online platform to promote your business, you are using digital marketing.   Everywhere you look, you see screens. They are in doctor's offices, in your pockets, and even some billboards are digital. Not using digital advertising in your marketing strategy could seriously hinder your impact.   Digital marketing allows businesses to target specific audiences based on a variety of other demographics. These include interests, job titles, and age. You can reach your intended audience easier than ever before with digital advertising.   There are many digital marketing channels, including:  Text messagingDirect messagingSocial mediaEmailSEOWeb-based advertising Digital marketing is an ever-changing and evolving concept. As trends and new technologies emerge, digital concepts must adapt.   Pros and Cons of Digital Marketing Digital marketing is a much newer approach to marketing than traditional methods. But there are still many pros to using this type of advertising. Of course, there are also a few cons.   Pros:  ScalableTargeted advertisingHigher engagementFaster cycles Global reachPersonalizationMore insights Cons:  Not ideal for every industry (only most)Audiences can turn off your adsHasn't been around as long as traditional methods Lots of testing involved Do you want to learn more about digital marketing? Check out this article about how a digital marketing agency can help your business.   Examples of Digital Marketing  Digital marketing is shown to you several times every single day. Sometimes, you may not even realize you're looking at an ad. Here are a few examples:  Live chat Conversation marketingSocial mediaBlogsSEM/SEOEmail marketingWebinars and virtual events Each of these is most effective when used in an overarching campaign. For example, blog posts are a great way to provide value for your audience. But when you combine blog posts with SEO, you get even better results.   Live Chat Have you visited a website and a chat box with a virtual assistant popped up to help you with your navigation? This is a form of digital marketing to connect directly with visitors. With live chat, you can reach customers in real-time to delight and convert them.   The chat feature is also a low-cost way to connect with visitors. This method of conversation also speeds up the sales cycle. You will book demos faster and interact with people already interested in your brand.   Conversational Marketing Conversational marketing uses live chat. This artificial intelligence-powered concept allows users to engage in "conversations" with brands through an app or feature. It also creates a better experience for customers because they can get answers and help in real-time.   Many people want immediate responses because of how fast the digital world works. This type of messaging can speed up the process without making leads wait for days for someone to contact them.   Social Media Social media is an important part of digital advertising. Most social platforms have billions of monthly users, so your brand needs to have some sort of social presence. A great part of using social media in your strategy is that you can repurpose content from other avenues.   For example, you can post snippets of your blog posts to drive traffic to the web. Or you can create paid social ads to promote an email campaign.   Blogs Blogs can generate significant traffic to your website and convert users. To leverage blogging to its maximum potential, you need to create highly valuable and engaging content. Give visitors something they can't find anywhere else.   A great method for writing blogs is to address common issues or industry topics to get more visitors from your target audience. Consider what your ideal customer struggles with and then create the content to solve that issue.   SEM/SEO If you want to be successful with digital marketing, you have to understand and incorporate SEM and SEO into your strategy. Knowing how to optimize your content to show up in search engines can completely change your marketing. Using SEO and SEM also increases generated leads which grow sales.   Struggling with SEO? Consider hiring an SEO specialist to help you improve your marketing!   Email Marketing People check their emails all throughout the day and night. So, why wouldn't you use email marketing in your strategy? This is the best way to get directly in front of your customer!   Email marketing is great for new and existing customers. You can provide value to both audiences and continue to educate them to retain their attention.   Webinars/Events Conferences were always a great way to connect with potential customers. So, with digital marketing, you take the same concept but in a digital environment. Delivering webinars or virtual events is a great way to drive traffic to your site.   You can reach very large audiences with low costs when you apply this tactic. Online events allow brands to get very creative with their marketing. For example, you could teach your audience something and then promote a relevant product at the end.   What is Traditional Marketing? Traditional advertising is divided into two concepts: above the line and below the line. Above the line is targeted at very large audiences who may or may not be interested in your products. Below the line is a more targeted approach to engage directly with intended audiences.   This method of marketing uses traditional avenues to reach audiences, such as newspapers or magazines.   Some traditional marketing channels include:  TelemarkingPrintDirect mailBroadcast Traditional advertising is all advertising not used on the internet. While this type of marketing has been around for a very long time, many of the methods are outdated in today's digital world.   Pros and Cons of Traditional Marketing  Traditional marketing methods may seem outdated or like the "old way" of doing things. Fortunately for you, this isn't true. While digital marketing may be taking the world by storm, there are still a lot of pros to using traditional tactics.   Pros:  Build brand authorityGenerate awarenessCan target large or niche audiencesReach local audiencesTried and true methodsHard Copy materials are easier to recallEffective for audiences 50+ years oldGreat for small businesses Traditional marketing also comes with a few cons. The fact of the matter is that traditional methods can't be as effective or targeted as digital avenues.   Cons: Slower cyclesMore costsLittle engagement  The pros outweigh the cons. Traditional methods may be better depending on your industry or targeted audience. This is especially true if you own a small business and want to engage the local community.   Examples of Traditional Marketing There are several examples of traditional marketing if you think about them. Magazine ads, TV commercials, billboards, and direct mail campaigns all come to mind. You probably encounter a traditional form of marketing regularly.   Some top examples of traditional marketing concepts include:  Direct mailBillboardsTV advertisingConferencesSponsorshipsReferralsCold calling Radio ads There are many more options, but we'll discuss these in more detail.   Direct Mail Have you received a coupon in the mail? Or what about a postcard telling you about a new store opening in your city? These are examples of direct mail!   Direct mail is generally a marketing tactic to engage with customers about a specific deal or promotion. This method of marketing may or may not get the recipient to interact with your company. To maximize your direct mail efforts, you should consider adding a digital component.   For example, adding a QR code or the link to your website is a way to get the recipient to take immediate action.   Billboards Billboards are a quick way to get the attention of lots of people. This isn't a very targeted method of advertising, but sometimes it works out to your advantage. How many times have you been driving down the road and saw an eye-catching billboard that made you research the company?   Billboards are a great way to gain recognition and build awareness. They work best in high-traffic areas, such as a large city or interstate exit. Billboards are best for messages that can be conveyed in mere seconds since most people will see them as they drive by.   TV Advertising TV advertising has a lot of benefits that still work in today's digital age. Especially since you can use these ads across digital streaming channels. This marketing tactic is a great way to grab viewers' attention in a creative way.   TV ads reach large audiences on the regular. If you place the ads on cable shows, viewers are more likely to digest them. TV ads are great when combined with digital campaigns.   For example, you can drive traffic for a limited promotion through a TV ad. Or get viewers interested in a specific product or service your company offers with an engaging advert.    Conferences In-person conferences are still a top networking strategy. Of course, most conferences combine digital elements to make them even more impactful. Having a table or being a speaker at a conference gets you in front of new audiences and allows you to interact one-on-one to get new customers.   The goal of a conference is to build relationships and awareness of your brand. Being an attendee at industry-leading conferences can give your brand credibility as a leader. Of course, conferences are also a great way to increase sales and get qualified leads.   Sponsorships Sponsorships are still big in several industries. Getting a high-profile sponsorship, such as at a conference or a game, can get your logo in front of a lot of eyes. Sponsorships are a great way to generate recognition and awareness of your brand.   Showcasing your brand at big events can build a positive association with attendees. When you get your brand associated with other large, recognized brands, it builds your credibility. People trust the brands they are loyal to, so sponsorships are a great opportunity to reach loyal audiences eager to find new businesses.   Referrals  Word-of-mouth marketing is still a top form of marketing. Offering referral programs for your loyal customers is a great way to get that momentum going with word-of-mouth. While referrals are a traditional marketing concept, that doesn't mean it has to stay that way. There are many opportunities in a digital marketing campaign to use this strategy. Influencers or brand ambassadors are another way to generate referrals. The best part is that when you do this, you are strengthening the relationship you have with existing customers. Building relationships and trust means they'll keep buying from you.   Cold Calling Most people groan when they hear the term "cold calling. " While it may seem like most of the world hates this traditional marketing method, it's not ineffective. Companies all over the world make millions of dollars in sales from cold calling.   Yes, in today's world sales representatives benefit from cold calling. Digital tools have really stepped up the cold calling game, making it easier to reach interested audiences.   Radio Ads  Radio ads can be highly effective for targeting local audiences. These types of ads are usually repeated several times throughout a show, so listeners will hear about your brand a lot to build recognition. Radio ads are generally low-cost with positive results.   It's relatively easy to combine digital campaigns with radio ads to maximize your leads. Before placing a radio ad, you should understand your intended audience and the campaign goal. This will help to get the most out of the ad.   Differences in Digital and Traditional Marketing Traditional marketing is a one-way communication channel with potential audiences. Digital advertising is much more personalized with one-on-one engagement. Digital campaigns allow you to define very specific audiences while traditional campaigns do not.   The main areas of differences are:  Target audience EngagementCost Performance measurement  How messages are conveyed to audiences is the main difference. Following that, the platforms and mediums used vary for traditional and digital campaigns.   Target Audience Digital marketing allows brands to target audiences across the globe. You can be as specific or as broad as you want to be to reach large or small audiences. You can also target a variety of demographics.   Traditional marketing isn't as targeted. When you want to reach an audience, you have to keep it more localized. And you can't narrow the target down as much as you can with digital ads.   Engagement Traditional methods don't give a lot of opportunities for brands to engage audiences. Digital marketing allows brands to engage across a variety of platforms and methods. It also enables one-on-one, real-time conversations which create a better experience.   Companies using traditional methods without a digital presence will struggle with engagement. Is the only way your brand interacts with audiences is when they come to your physical location? Then your business is missing out on a lot of opportunities.   Costs Traditional methods are generally more costly. You have physical materials with a lot of these strategies, so the costs add up quickly.   Digital marketing is more cost-effective because you can repurpose content across platforms. There are also more resources and tools to lower costs with this type of marketing.   Performance Measurement  Measuring the performance of a digital campaign is much easier than a traditional one. You can see instant results with digital campaigns, from the actual campaign, Google ads, or your social platforms. It's easy to track and measure the results so you know what to change or eliminate.   Traditional methods aren't so easy to measure. Many times, unless a lead tells you how they got to your site, you won't know which campaign drove them there. You can calculate the return-on-investment for digital campaigns but not traditional ones.   How to Combine Digital and Traditional Marketing  Do you want to get the most out of your marketing efforts? Then you find a middle ground where you combine digital and traditional concepts. The best and most effective campaigns are a mixture of traditional and digital methods.   When you combine digital and traditional campaigns, you can easily retarget those who expressed interest. For example, think of a direct mail campaign with a QR code to a discount attached. Retargeting previous visitors reminds them of your brand and builds recognition. These are key steps to gaining new customers.   Examples of Combined Marketing Tactics  There are countless ways to combine digital and traditional marketing tactics. You can use analytics and insights to strengthen traditional marketing campaigns. Or use digital platforms to promote a local store or event.   With a little creative thinking and innovative marketing, you could come up with campaigns that would engage audiences and make a lasting impression. Here are a few examples of how to combine the two methods:  Analytics and cold calling Direct mail and lead nurturing Billboards and geotargeting Magazines and online content Newspapers and online ads  This list is not exhaustive. There are more ways to combine marketing strategies, you just need to do a little research.   Analytics + Cold Calling Using analytics with cold calling efforts can instantly change cold leads into warm ones. When you use analytics to contact audiences that have already shown interest, you increase your chances of success.   Direct Mail + Lead Nurturing  Emails tend to get lost in the shuffle or deleted before being read. You can nurture leads through direct mailing campaigns as another way to get in front of them. To make an impact, you need to send something that is valuable to your recipient and will inspire them to take action.   Billboards + Geotargeting  What better way to reach people who see your billboard than to target their phones based on location once they pass it? This is a creative way to strengthen your marketing message by sending a banner ad to drivers in the area.   Magazines + Digital Content  Many magazines have a digital platform, so advertising across both mediums will reach even more of your targeted audience. Publications often target niche audiences, so building trusting relationships is easier with this type of advertising. To add value, you can provide educational content online that you promote through the magazines.   Newspapers + Online Ads  There are many audiences that still read physical newspapers. Finding out if your intended audience is one of them is a great way to maximize your exposure by placing online and newspaper ads. Many newspapers will let you negotiate placements on their social accounts or within their digital advertising space when you buy a physical ad.   Digital Marketing vs. Traditional Marketing: Get Started Today This article covered digital marketing vs. traditional marketing and everything in between. Now that you understand the different types of marketing, are you ready to up your game?   It's clear there is no definitive answer about which is better. In fact, most companies should combine the two concepts to make the most impact. Taking the top strategies from both forms of marketing can make one killer overarching strategy.   Are you ready to step up your marketing game? Contact us today to get started!   --- ### Google Ads: A Key Component of a Quality Marketing Campaign > Google Ads is a key component of a well planned digital marketing strategy. Read more about how a Boise marketing agency can benefit your business today. - Published: 2022-04-12 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/google-ads-a-key-component-of-a-quality-marketing-campaign/ - Categories: Advertising, Branding, eCommerce, Google Ads / PPC, Marketing, Marketing Reporting, SEO, Social Media - Tags: Boise marketing agency, digital marketing, google ads, google advertising Google Ads is a key component of a well planned digital marketing strategy. Read more about how a Boise marketing agency can benefit your business today. About 85% of people search for local businesses online. As a result, businesses can gain 80% more brand awareness with Google paid ads. Traffic through online advertising generates 50% more conversions than organic ads, too. Using pay-per-click (PPC) advertising can get costly if you lack experience, though. Instead, consider hiring a Boise marketing agency to manage your campaigns. On the fence about hiring the best marketing agency for your PPC advertising plans? Read on to discover how Google Ads management can boost your business today! Reach Ideal Customers Traditional advertising through flyers, billboards, and other forms of print marketing can appear in front of anyone. These consumers aren't always your ideal customers, though. It's likely these shoppers don't have an interest in your offerings. With Google Ads, you can appear in front of consumers who already want and need your products or services. Reaching your ideal customers will save you time and money. It can also help you generate quality leads. The best marketing agency won't go live with your campaigns without learning about your target audience. We'll take the time to learn about your customers. We can even create buyer personas based on: LocationAgeGenderHousehold incomeMarital status With Google Ads, we can specify these targeting parameters at the campaign level. Then, we can create different campaigns for each buyer persona. Personalized campaigns could make your ads more effective. Personalization can help you connect with customers. Consumers will recognize you and understand their needs. Then, they can click on your ad before converting on your website. Segmenting your audience into distinct groups can also help you gather more accurate data. Then, you can make stronger improvements to improve your ROI.   With help from your Boise marketing agency, you can make sure you never miss a customer again.   Immediate Results It can take time before your flier, mailer, or magazine ad gains approval for printing. Even then, you'll have to wait for the materials to get distributed. During that time, you could miss the chance to reach and convert customers. With Google Ads, you don't have to wait. As your marketing agency for business advertising, we can start planning your campaigns right away. Once you approve everything, we can go live with your ads. Your Google Ads will start reaching customers the day your ads go live. You can start generating immediate results and begin growing your business without delay. The ability to go live immediately is beneficial if you want to advertise a sale, new product launch, or leverage the fear of missing out. For example, you can advertise a 24-hour flash sale and put your ads on a timer. Controlling how long your ads appear can also help you control the costs.   Attract High-Quality Traffic Not everyone who visits your website will have an interest in your offerings. If people leave without finding what they need, your bounce rate will increase. A high bounce rate can hurt your organic search engine rankings. Lower search engine rankings might make it more difficult for other customers to find your business online. With Google Ads, you can focus on drawing ideal customers for your website. If they linger, your dwell times will increase. Higher dwell times can benefit your rankings.   When looking for a marketing agency near me, look for advertising agencies that can create remarketing campaigns. A remarketing campaign will display ads in front of people who previously visited your website. Reappearing in front of these customers will help you remain top-of-mind. You can even display images of the products the consumer viewed on your site in the past. Then, you can draw them back to your site to convert that shopper. Using pay-per-click advertising could help you generate twice as much traffic as you would through organic search engine optimization.   Improve Organic Rankings Remember, generating traffic through Google Ads could help improve the dwell times on your website. Better dwell times will boost your organic search engine rankings. Google will also start to recognize you're beginning to generate more traffic. It could boost your organic rankings further as a result. Higher rankings on Google can help you reach more customers.   You can even use the data from your Google Ads campaigns to determine what keywords to target in your organic blog content.   More Leads and Sales Working with a Boise marketing agency can help you find new ways to attract and engage customers. You can direct consumers to dedicated landing pages on your site. These landing pages can educate them about your product, service, or business. Once they have the information they need, consumers might feel more inclined to convert. Then, they can fill out a form on your landing page. You can even use Google Ads to create call-only ads. Consumers can call your business straight from your digital ad. You can start generating immediate leads as a result.   Save Time and Money With PPC ads, you'll pay each time someone clicks on one of your digital ads. Without proper targeting parameters, you might appear in front of the wrong consumers. If they begin clicking on your ads without converting, you could blow through your budget. Meanwhile, you might struggle to reach your ideal customers online. Learning the Google Ads platform and how to create effective campaigns can take time. Instead of going it alone, consider hiring the best marketing agency around. With our help, we can ensure you begin with effective campaigns. Instead of wasting time and money, you can generate more leads and sales than ever before. You can improve your ROI and set your business up for lasting growth. Partnering with the top marketing agency in Idaho will give you access to the experience and expertise you need.   Start Using Google Ads: Hire a Boise Marketing Agency Today Don't miss a chance to reach and appeal to customers who are searching for your offerings. Instead, partner with a Boise marketing agency this year. With the best marketing agency, you can boost your ROI and grow your business. Set your business up for success with Google Ads today! Ready to get started? We can't wait to help. Contact us today to begin planning your campaigns. --- ### How AI Enhanced SEO Specialists Help Boise Businesses Grow > See how Boise businesses benefit from hiring SEO specialists who use AI and LLMs. Better targeting, faster insights, and measurable organic growth. - Published: 2022-03-24 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/blog/how-your-boise-business-can-benefit-from-hiring-seo-specialists/ - Categories: Uncategorized - Tags: is SEO worth it, SEO, SEO Marketing Companies, seo specialists, value of SEO Search is evolving beyond blue links. AI systems and large language models now influence what users see, how questions are answered, and which brands are recommended. For Boise businesses, this shift makes the case for hiring SEO specialists even stronger. The right partner, like a Boise marketing agency with experience in AI-driven strategy, can combine human judgment with automation to accelerate research, content production, and technical optimization. AI accelerates audience and intent discovery. Instead of relying only on manual keyword research, specialists use machine learning driven tools to cluster related topics, surface question style queries, and map searcher intent at every stage of the journey. This produces cleaner topic taxonomies and internal link structures so your site is easy for both people and algorithms to navigate. LLM aware content planning improves relevancy and coverage. Specialists blueprint articles to match conversational queries that AI assistants surface, write in clear natural language, and add structured elements like FAQs, how tos, and comparison tables. This format increases the chance of appearing in AI generated overviews while still ranking in traditional results. When you hire an expert with a proven track record in Boise SEO services, you're investing in visibility that aligns with how search is evolving. On page optimization becomes smarter with AI. Tools can suggest semantic entities to include, identify gaps against competitors, and evaluate readability and sentiment. Specialists turn these signals into precise edits to titles, headers, schema, and media so each page aligns with intent and EEAT while staying on brand. Technical SEO benefits from predictive diagnostics. Machine learning helps flag indexation anomalies, thin content clusters, crawl waste, and Core Web Vitals risks before rankings dip. Specialists pair these alerts with prioritized fixes such as log analysis, sitemap hygiene, and performance improvements that protect visibility during algorithm updates. AI also enhances link acquisition quality. Instead of chasing volume, specialists use data to find authoritative Boise and industry sources, forecast the value of a mention, and personalize outreach at scale. Fewer, higher relevance links compound authority faster and support long term growth. Measurement and iteration speed up with AI assisted analytics. Specialists build dashboards that unify Search Console, analytics, and call tracking while anomaly detection spots sudden changes in queries, devices, or local pack visibility. This enables faster tests, quicker rollbacks, and steady compounding gains. In short, hiring SEO specialists who work fluently with AI and LLMs gives Boise businesses a strategic edge. You get faster insights, tighter content to intent fit, stronger technical foundations, and reporting that ties organic growth to revenue. SEO 101 - Learn the Basics Did you know that there are currently more than 1. 1 billion websites floating around on the internet? Some of those sites may never get a single visitor, while others may get thousands or even millions of visitors every month. If you are trying to move your Boise business online, you might be wondering what you might need to do to ensure that your website doesn't fade into obscurity.   The trick behind making your website a success has to do with SEO. Specifically, it has to do with hiring SEO specialists. Specialists have not only the experience but the tools to craft your website in a certain way that makes it irresistible to visitors and, of course, potential customers. But what is SEO exactly, and why is it so important to the success of your business? What can an SEO company do for you that you can't do on your own? Read on to find out. What Is SEO Exactly? SEO stands for "search engine optimization" and it has everything to do with how search engines like Google can find your website. But this description alone is not enough to explain exactly what SEO is or how it works. More specifically, SEO is a set of practices that you can employ for your website to make sure that search engines see your website and then promote it for other people to see.   If your website is not crafted to maximize the benefits of SEO, your website will quickly fall into obscurity and no one will ever have the chance to see it. Ultimately, no one will have the chance to see the services or products your company can offer either. In the world of SEO, Google (and other search engines) are only able to see and promote websites if they fit certain prerequisites.   These prerequisites have to do with the specific type of information that websites may (or may not) provide. For example, if someone wants to search for "red shoes," Google will make sure that only relevant articles would show up. It wouldn't make much sense for a search engine to provide results to completely unrelated articles such as those that have to do with gardening equipment.   Ranking high on Google is also very important for the success of your business's website. Ranking high on Google has to do with your website ending up on the first page of Google. Very few people ever bother to click on the second or even the third page of the results on Google. This is because the websites on the first page of Google usually have everything someone might be looking for. So, what is the secret behind optimizing your website and improving its search engine rank?   The Importance of SEO Keywords One of the most important aspects of SEO has to do with keywords. Keywords are a string of particular words that someone might type into a search engine. For example, "red shoes" would be considered a keyword.   If your website happens to sell red shoes, you will want to make sure that you have that keyword included in various parts of your website. After all, if your company sells red shoes but you don't list this keyword anywhere on your website, how will a search engine ever be able to rank your website for this keyword? But putting a bunch of keywords throughout your website and blogs unfortunately won't help your website reach Google's first page.   Instead, there are a few more details you need to consider. While it might be tempting to stuff your website with popular keywords, doing this won't get you anywhere fast. This is because stuffing your content with keywords is appropriately termed "keyword stuffing" and can come across as spammy not only to your viewers but to search engines as well.   More than that, choosing popular keywords isn't always your best bet. People might think that because keywords like "lifestyle" or "foodie" are extremely popular, if they use them in their website's content, their website should see a sudden spike in popularity. Again, the magic of keywords isn't so simple.   After all, many other websites will be using those same keywords because they are so popular. For that reason, those keywords will be extremely competitive. If larger and more established websites use the same keywords as you do, those websites will usually stomp your website into the dust.   Instead, you will want to choose keywords that will let your brand stand out on the world wide web.   Ready to work with the best advertising agency in Boise for AI-informed organic growth? Let’s talk. Choosing the Right Keywords With SEO Specialists While it might sound counterintuitive, choosing slightly less popular keywords may be in your best interest. This is especially true if your website is new and you're still trying to grow and establish yourself. By choosing less popular keywords, you won't have to compete as much with larger websites for the same keywords.   Longer keywords, known as long-tail keywords, may also benefit you. Long-tail keywords are keywords that involve more words, usually around five or so words. The longer the keyword, the more specific it will be, which means that you will be able to attract a more niche audience.   For example, since the keyword, "red shoes" is too broad and popular, you might want to try using a more specific one like "red high-heel shoes for women. " By choosing a more niche keyword, you can target a potential audience. In this case, you would target an audience mostly of women looking for red high-heel shoes rather than those looking for red shoes in general.   Even though you might not get as many visitors to your website right away, you will be able to build a more niche collection of visitors. Those who visit your website will also be more likely to remember that you sell a more niche product compared to other websites. All this information might sound complicated to you, especially if you've never tried using SEO keywords before.   However, you don't have to dive into the ocean of SEO alone. By hiring digital marketing SEO specialists, you can make sure that all of your website's keywords are of the highest quality. By hiring specialists, you also can lift a huge weight off of your shoulders.   Instead of having to take on the responsibility of SEO alone, there are professionals that can help you (and your website) improve.   Adding Keywords to Your Content Adding keywords to your content doesn't stop at scattering a few here and there or choosing the perfect long-tail keyword. Instead, you will need to figure out what places on your website might be the best places to put certain keywords. Fortunately, SEO specialists would be able to help you with that.   You already know that keywords should be in the meat of your website's content, that is, the text, but where else should you put them? The title is the most obvious option. If you were to search for red shoes on Google and you found a website without that keyword in the title, why would you ever click on it? How can you be sure that the website has anything to do with what you're searching for? On the other hand, if you put the main keyword in the title of your website or blog, your viewers will never be confused as to what you are marketing or providing information about. In some cases, it can be hard to figure out how to make a certain keyword fit into a title.   However, SEO services would be able to make this process a breeze. They would also know how to make your title especially catchy and clickable. After all, having a title that lures in viewers is half the battle.   But more than adding keywords to your content and title, adding them to your headers is also very important. Any SEO specialist will tell you that headers alone are important. They are able to break up your content so it is more scannable and easy to read.   After all, most people don't like to read blocks of text. Big blocks of text can be hard to stare at for too long. Increase the Quality of Your Website As the owner of your business's website, you are likely proud of your website and don't want too much of it to change. After all, even though it's new, how bad can it be? As it turns out, your website might have many more problems with it than you might even realize. This may be especially true if you don't know much about how SEO works. As we have seen, SEO has a lot to do with keywords, but it also goes far beyond that. SEO can reach into the way your website functions as well.   For example, you might not realize that your website loads at a slightly slower pace than other websites. What does this mean for you and your business website exactly? Even though it may not seem very important to you, a website that is slightly slower than others can be a horrible problem for the success of your website.   An SEO specialist will be able to spot a slow website from a mile away. The reason why having a slow website is so bad is that people who are searching for things on the internet are generally very impatient. When they are searching for an answer to their question or for a product, they want to find their results as fast as possible.   They don't want to stare at a blank page waiting for a website to load even if it might only take a few extra seconds out of their day. If a viewer clicks on your website but finds that it is taking too long to load, the viewer will most likely click away and instead find a website that will load faster and provide faster results. You might not know where to start with this problem, which is why SEO specialists exist.   Your Website’s URL Matters Many people who don't know much about SEO don't realize that even the URL of a website can make a difference. You have likely already seen websites that have URLs that are not optimized for search engines. Your own website's URL may be among them.   A URL that is not optimized will more or less look like a long string of letters, numbers, symbols, and other gibberish. This kind of URL doesn't have much use other than to be an eyesore. After all, if you want people to go to your website, you will never be able to tell them the whole URL and people will never be able to remember it either.   More than that, a URL full of jumbled numbers and letters will not have any useful keywords in it except, perhaps, the name of your website or business. Even so, if the name of your website is very local or has a very particular name, there's a good chance that people won't be able to find your website from the name alone, especially if it's new. Instead, people tend to search for the names of products, services, or information.   For that reason, it's important to make sure your website's URLs are all crafted for search engine optimization. If you have no idea where to start with that, don't worry. SEO specialists will be able to help you to give your website the best URLs possible.   One of the best things you can do for your website's URL is to shorten and simplify it. By doing this, it becomes easy to remember and much more searchable. You will be able to tell someone your website's URL without having to write down a long string of nonsense. Adding a keyword to the URL can be helpful too. Add Backlinks to Your Website for More Traffic Backlinks are also known as external links. These links are links located on other websites that lead back to your website. You might be wondering what the use is of having links on other websites, but backlinking is actually one of the most important SEO strategies you can employ.   What makes adding backlinks so special is that it gives the chance for people of another website to discover your website. Usually, the best backlinks are those located on websites that are slightly larger and more popular than yours. Since more people are going to that alternative website, more people will have the chance to click on a link that leads to your website, ultimately giving your website more traffic as well.   Linking to a website that is smaller than yours usually won't be very beneficial. Linking to a website that is unrelated to yours will also not be very helpful. After all, if your website sells shoes, for example, you won't want to have a backlink to a website that sells gardening equipment. More likely than not, the audience for one topic will not be too interested in the other topic. On the other hand, by staying within the same niche, visitors from the other website may discover other similar items or services on your website that they might like. This is not to mention that by adding backlinks, search engines will favor your website more.   This is because search engines like Google tend to view websites with backlinks as more trustworthy and relatable. By linking with other websites, especially high-quality websites, you will be able to boost your website's trustworthiness and rank as well. If you are unsure how to start backlinking, don't worry. SEO specialists can help and choose only the best sites for backlinking. The Benefits of Paid Search Marketing for Your Website An organic search result is when your website's SEO is enough to boost your website high on Google's radar. However, if your website is just starting out, it can be very difficult to get organic results. This is because ranking high on a search engine in an organic manner takes plenty of time and patience.   And, of course, if you are trying to build your website's SEO on your own, the process might take even longer. Fortunately, however, you don't have to wait around and hope that your website's organic search results will get better with time. Along with organic results are paid search results and marketing.   Whenever you search for something on Google, you will almost always see a few ads at the top of the page. These first few results even have the word "ad" beside them. These websites are perfect examples of paid search marketing.   These websites may not be as organically popular as the other websites on the rest of the search engine's page. However, this does not mean that these promoted websites are of any lesser quality than any of the other websites on that same page. The only main difference is that the website owners paid to be on the first page.   If your website is struggling to gain traction in the world of SEO, paid search marketing can be a great idea. It gives your website the chance to be seen by thousands, if not millions of people. And, after all, the more people that see your website, the more traffic you will eventually get.   SEO specialists can help you with paid search marketing like no one else. By analyzing different factors and statistics, they can help your website reach the front page without any problems. It can be the perfect head-start. SEO Services and Advertising Campaigns Out of all the services you can choose from SEO specialists, advertising campaigns are among the best. Working on SEO on your own can only take you, your website, and your business so far. Sooner or later, you will need some help when it comes to bringing your website to fresh new eyes and new audiences.   Advertising campaigns can help you do just that. When you work with SEO specialists, the specialists will be able to help you find what makes your website unique and how to make it even more unique. By doing this, your website can stand out among all the thousands of other similar websites.   An SEO specialist can also help to make sure that your website is being seen where it usually isn't. For example, a specialist might be able to help promote your website on various social media platforms. Putting up advertisements for your website across all the corners of the internet may also be a good idea.   The more people that see your website, the better. The more times people see your brand, the more likely they will be to click on your website the next time they see it. SEO specialists can make sure that your website is more clickable and interesting than it ever would be otherwise.   By making your website irresistible, you can be sure that your website will receive a large influx of traffic sooner or later. And from that traffic, you are likely to get plenty of new customers. You might even end up with a lot of returning customers as well.   While you could try creating an advertising campaign on your own, you'll find it will be much harder. More than that, you would likely spend more money than you would when hiring an SEO professional.   Everything You Need to Know About Hiring SEO Specialists for Your Business Website If you were wondering what the point might be of hiring SEO specialists for your Boise business, you now know about all the benefits. From saving yourself time and money to making your website more successful, there are plenty of reasons to hire SEO professionals.  To learn more, don't hesitate to contact us here. We have helped HVAC companies, construction companies, home remodeling companies, fencing companies, landscaping companies, and many other types of home service businesses. We have also worked with IT companies, manufacturing companies, ecommerce companies, and environmental services companies. Check out our case studies to see the results. Frequently Asked Questions About AI and Hiring SEO Specialists How do AI tools change keyword research? AI clusters topics, uncovers question based searches, and estimates intent so specialists can plan content hubs and internal links that match how people ask and how LLMs answer. If you're unsure whether your strategy is still working, it's worth asking an expert in technical SEO support to evaluate your site. Do LLMs mean I should write differently? Yes. Use clear natural language, include scannable sections and FAQs, and add schema so content is easy for models to summarize and cite while still meeting human expectations. A trusted Boise marketing agency can help you update your content for better AI compatibility. Let’s talk. Can AI replace an SEO specialist? No. AI speeds up research and QA, but specialists set strategy, ensure accuracy, align with brand and legal requirements, and execute technical fixes that tools cannot automate fully. Want to see how AI and human strategy work together? Reach out to our team. How does AI help with local Boise visibility? AI assisted audits improve Google Business Profile optimization, review insights, and local content ideas tied to neighborhoods and events, increasing map pack relevance and clicks. We can show you how to boost local visibility through technical SEO support, just reach out. What should I ask an SEO specialist about their AI use? Ask which AI tools they use for research, on page optimization, technical monitoring, and reporting. Request examples of AI informed changes that led to measurable traffic or conversions. We’d be glad to walk you through ours, no jargon, just results. --- ### What to Expect From SEO Marketing Companies > Are you looking to hire SEO experts for your marketing campaigns? Find out what to expect from SEO marketing companies with this guide. - Published: 2022-03-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/what-to-expect-from-seo-marketing-companies/ - Categories: Uncategorized - Tags: Search Engine Optimization, SEO, SEO Marketing Companies, value of SEO Are you looking to hire SEO experts for your marketing campaigns? Find out what to expect from SEO marketing companies with this guide. Did you know that half of all small businesses don't have a marketing plan? Do you struggle to create your marketing strategy and then implement it?   If so, then you're in the right place. Keep reading to learn how working with expert SEO marketing companies can take your marketing and your business to the next level. Why You Need a Marketing Strategy Your marketing strategy is your blueprint or guide, that you must follow if you want to succeed in your marketing. Before you begin posting on social media or running paid ads online you must know who your target audience is and how you'll reach them. Your strategy gives you the path to follow so you can grow and scale your business.   When you start with your strategy you ensure that your efforts are promoting the overall goals of your business. Some more benefits of following a strategy include:  Saves time and moneyStay consistent with your messageReach your target audience Your strategy gives you a roadmap for your team to follow as you create content and grow your business. In the beginning, you might have been a team of one so having your strategy in your head might have worked. But as you grow you need to have a central document everyone on your team can follow to ensure consistency and effectiveness within your marketing.    How SEO Marketing Companies Can Grow Your Business Many business owners get stuck with creating the right strategy that will propel their business forward. Or, they might not have any problem creating their strategy, but they get stuck in the implementation phase. Either way, if you find yourself not moving forward and growing your business with online marketing then you can't afford to not work with an expert.   If you find yourself in a position where working with a marketing expert makes sense then you might wonder what you can expect. We'll outline what you can expect when you work with a full-service SEO marketing company.    Content Marketing One of the biggest areas a marketing agency can help you with is crafting and implementing your content marketing strategy. It can be hard to know which platform you should focus on when marketing your company. There are so many different social media platforms as well as video, audio, and written content available to you. A marketing expert can look at your industry and your target audience then tell you where you should focus your efforts. You can't afford to spread yourself too thin and you don't want to waste any more money running ads that don't convert.   Additionally, a marketing agency can show you the SEO keywords to target in your content marketing. Keyword research is imperative to growing your audience and attracting the right viewers to your website.   Having great content on your website will set you above the competition in your industry. Your content marketing strategy can target the right topics and keywords to attract your ideal audience and build your lead generation strategy.    Lead Generation The second area you can expect to see real results when working with an expert agency is bringing in new qualified leads. Your business must have new leads every day if you want to grow to the next level. And digital marketing is the perfect avenue for building that level of growth.   Every business owner understands the importance of new leads in your business. Without a continual source of new leads, you’ll soon be out of business. That’s where digital marketing can help you fill your funnel every day.   Whether you use social media marketing, content marketing, or influencer marketing your key objective is always to convert that traffic into paying customers.   And, as you can see in this case study you don't need thousands of visitors to your website to generate qualified new leads and grow your business.   Technical Website Audit If you've ever been confused by the technical aspect of your SEO strategy then you're not alone. That's why it's so important to work with a marketing expert that can help you ensure that your on-page SEO is on target.   You can expect to hear from your agency after they audit your website with their initial observations, where you can improve your site, as well as the exact steps you need to take to revamp and upgrade your website.   Thanks to improvements in video conference calls, if this meeting isn’t in person ask to see their screen for the walkthrough of your website. If you’re in person, look at your site together and walk through each page on your site asking for their professional opinion and next tasks.   If you give backend access to your agency they can implement these changes for you. Otherwise, get your task list and convey it to your team members along with a timeline and expectations for completion.    Regular Reports and Transparency Finally, the last thing you can expect from your agency is receiving regular reports regarding their work and your results. When it comes to marketing, it can be difficult to pinpoint ROI, however, you can still track your numbers.   As a savvy business owner, you know that success doesn’t come overnight. And your marketing plan isn’t any different. However, you can expect to hear from your agency monthly and quarterly with updates on their progress.   The metrics you should see in each progress update include:  Amount of content they created and publishedFuture editorial calendar ideasMonthly pageviews and engagement on social mediaNew email subscribersProgress towards goals From this information, you can then look at your increase in new sales, customers, or clients. While you might not know exactly how many came from which sources without asking them, you can make general conclusions about how well your new marketing plan is working to grow your business.    Know What to Expect When Marketing It can be difficult to manage both growing your business and working on your marketing. That's why many successful business owners choose to work with expert SEO marketing companies. You don't have to do it alone any longer, invest in your marketing so it can grow your business to the level you've always wanted.   If you're ready to see how your website can be improved to start working for you, then you need to reach out to an expert today. Click here to get your free on-site SEO audit and see where we can take your website and grow your business.   --- ### Why Bear Fox Marketing is Leading the Future of AI Powered Marketing in Idaho > Discover why Bear Fox Marketing is one of Idaho’s top agencies. Learn how our AI driven strategies & more help businesses grow. - Published: 2022-02-23 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/blog/10-reasons-bear-fox-marketing-is-a-top-agency-in-idaho/ - Categories: SEO Our company, Bear Fox Marketing, is one of the highest-rated and reviewed agencies in Idaho. Those reviews are a testament to our integrity and expertise. The marketing landscape in Idaho is rapidly evolving, and artificial intelligence is at the center of this shift. While traditional success factors like experience, services, and client results remain vital, businesses are now looking for the best advertising agency in Idaho that can leverage AI to deliver faster, smarter, and more measurable results. AI tools are transforming how agencies create campaigns, personalize content, and analyze performance. At Bear Fox Marketing, our team uses AI-driven platforms to identify customer trends, predict search behavior, and optimize ad spend in real time. This ensures that Idaho businesses not only reach more people, but also engage with the right audiences at the right moments. That’s what sets an Idaho marketing agency apart in a competitive landscape. Large language models (LLMs) and generative AI are also changing how search engines deliver results. Agencies must adapt by creating content structured for AI summaries, conversational queries, and voice-driven search. This requires combining human creativity with machine learning insights. Bear Fox Marketing integrates this into SEO, PPC, and content strategies for Idaho businesses. Personalization at scale is another area where AI shines. Instead of one-size-fits-all campaigns, AI helps us tailor messaging to individual customer segments, improving both engagement and conversion rates. For Idaho businesses, this means more relevant ads, stronger customer trust, and long-term loyalty. It’s part of what makes our professional advertising services so effective. In short, the future of top agencies in Idaho is tied to their ability to combine traditional marketing expertise with the latest AI-powered strategies. Bear Fox Marketing stands out because we are already delivering this future today, as trusted Idaho advertising experts. AI Powered Marketing in Idaho Did you know there are over 100,000 small businesses in the state of Idaho? Out of these small businesses in the state, over 40,000 have employees, with the remaining being small businesses that don’t have employees. Whatever the number of employees you might have at your Idaho-based business, it’s clear that there are many small businesses in the state. This means it’s important for you to stand out, especially when it comes to digital marketing. If you don’t know where to get started, this can be quite stressful. Fortunately, Bear Fox Marketing is a top agency in Idaho that can help you with your marketing. In this article, we’ll review all the reasons why we are listed as a top agency in Idaho. Finally, you can hire the best Idaho marketing company and put your business on the map, getting more customers than ever. Read on to learn more. 1. Commitment to Growth One of the reasons Bear Fox Marketing stands out among marketing agencies in Idaho is that we’re committed to the growth of the companies we work with. We want to do everything we can to make your company more successful and get you more clients. Additionally, we’ll continue to work with you after this growth has occurred. Considering that your digital marketing needs will change as your business grows, it’s good to know that as you change you have a partner in us through every step. You’ll be able to maintain your branding and work with a familiar team even as your business becomes bigger than ever. 2. A Customer-Centric Approach The approach Bear Fox Marketing uses is customer-centric. This means that when we’re putting together your marketing materials, we match your business’s unique selling proposition with a specific problem your customer needs to fix. At the same time, we make your customer feel that they’re a hero. In addition to getting attention from your ideal clients, this strategy will help you get more loyal customers over time. This ensures your company’s digital marketing will be successful both at the beginning and as Bear Fox Marketing continues to work with you, building up your customer base. 3. A Dedicated Team At Bear Fox Marketing, you also get a dedicated team. Instead of one or two people working on your marketing campaign, you have a team of four to five specialists who will each add something unique to the campaign. This will save you both money and time, as you won’t have to hire a variety of different people to complete the different tasks of your marketing campaigns. Additionally, this team will be working together from the beginning, so they’ll all be working from the same game plan with the same larger goals in mind. 4. Years of Experience Even though the company got a new name when it merged back in March 2017, the agency has actually been around since 2011. That’s over ten years of experience in marketing, with many of these years having been when the digital marketing world was undergoing numerous transformations. The co-founders at Bear Fox Marketing also each owned a digital marketing agency of their own before they began working together. Together, our co-founders have a total experience in the marketing world of 40 years. This is outside of the experience everyone else on the Bear Fox Marketing team has. While there are many marketing agencies out there that work in marketing, there aren’t as many that have such a large amount of experience as Bear Fox. This makes this company a great choice for Idaho-based businesses. 5. A Large Variety of Clients In part because of how long the company has been around, Bear Fox Marketing has served a large variety of clients, from smaller start-ups to firms that are large and international. Whatever the size of your business, wherever you are in your development, Bear Fox Marketing can help. 6. We’ll Plan With You From Start to Finish When you work with Bear Fox Marketing, we’ll plan your marketing with you from start to finish. First, we discuss your goals in terms of revenue and how long you’re hoping that they’ll take, with the idea of working backward from those goals. Next, we’ll carefully take a look at the industry your company is in and your company itself, so that we can learn which opportunities are best for your business. Then we’ll put together marketing for some revenue-building activities that are short-term. For example, these might include setting up a paid search or expanding your social media presence. We’ll also put together a plan for long-term activities that build your revenue, such as content marketing and SEO. While all these plans begin to take effect, Bear Fox Marketing will be open with you about how they’re doing and will share the results of these efforts with you. The idea is to be completely transparent and to continue to work together as your company grows, updating plans as goals shift over time. 7. A Variety of Services Bear Fox Marketing offers a variety of services, including content marketing, branding/positioning, inbound marketing, Pay-Per-Click, marketing consulting/strategy, social media marketing, and search engine marketing. Content marketing is an essential part of marketing, as this is a way for your business to start putting content out there that builds up your brand and gets you more customers. Branding/positioning is key for any business, but it’s especially important for a new business. If you’re just getting your business off the ground, Bear Fox Marketing can make a huge difference in this area. Inbound marketing is necessary to draw in new customers and also to build up a loyal customer base. Social media marketing is an essential part of marketing these days because it’s a way for you to find your customers online, using platforms such as Instagram, Facebook, Twitter, and others. Bear Fox Marketing will be able to handle not only posting on social media but also creating entire social media campaigns and analyzing results so your campaigns are as successful as possible. Search engine marketing, also known as SEO, will help potential customers find you when they complete search engine queries. Bear Fox Marketing can research what your clients want, find the right keywords, and use the best strategies to improve your SEO. These services, along with those of PPC marketing and marketing consulting/ strategy, will help your company have an impressive presence. 8. Great Reviews When it comes to Bear Fox marketing reviews, these are some of the best ones out there. If you look at the reviews on our website, you’ll notice that Bear Fox Marketing has been lauded as having a “super professional team” and that the team is “top-notch. ” Additionally, when it comes to digital marketing, we’ve been described as “smart and experienced. ” We have also been described as “absolutely stellar,” as being a “good partner,” having communication and responsiveness that’s “excellent,” and as having a “team of rockstars. ” To learn more about what past clients have said, check out Bear Fox Marketing’s reviews now. 9. Professional and Friendly Communication At Bear Fox Marketing, you’ll be working with a team that does more than improve your marketing. We’ll also offer professional and friendly communication, staying in touch with you both while you’re considering being a client and once you are our client. 10. We Have the Right Values One of the reasons why Bear Fox Marketing is such an impressive company is that we have the right values and stick to them. These include valuing partnerships, having integrity, and understanding the importance of value when it comes to maximizing your ROI. Additionally, we care about being leaders in our field and in having integrity in everything we do. Interested in Working With Bear Fox Marketing? Now that you’ve learned the reasons why Bear Fox Marketing is a top agency in Idaho, you might be interested in working with us. This might be the case whether you’re a new business or an older business that wants to update its marketing. Whatever you’re looking to do with your marketing, we at Bear Fox Marketing can help. We offer a variety of services, including SEO, social media advertising, content marketing, and more. To learn more about how Bear Fox Marketing can help your business, contact us now. We have helped HVAC companies, construction companies, home remodeling companies, fencing companies, landscaping companies, and many other types of home service businesses. We have also worked with IT companies, manufacturing companies, ecommerce companies, and environmental services companies. Check out our case studies to see the results. Frequently Asked Questions About AI and Marketing in Idaho 1. How is AI changing what it means to be a top agency in Idaho? AI allows agencies to analyze customer data more effectively, automate routine tasks, and deliver hyper-personalized campaigns. This makes marketing faster, more efficient, and more impactful. It’s just one reason why we’re trusted as a leading SEO agency in Idaho. Want to see how this applies to your business? Let’s chat. 2. Can small Idaho businesses benefit from AI-powered marketing? Yes. AI tools are built into many platforms like Google Ads and Meta, making advanced targeting and optimization accessible even to small businesses. We’ll help you make the most of them; schedule a strategy session today. 3. What role do large language models (LLMs) play in SEO and content? LLMs power AI-driven search experiences, so content needs to be clear, structured, and conversational to be surfaced in generative search results. Need help aligning your content with AI search? Reach out to our SEO team for guidance. 4. Does AI reduce marketing costs? AI improves efficiency by automatically shifting budget to the best-performing campaigns and reducing wasted ad spend, often lowering the cost per lead. Curious how your budget could work harder? Let’s talk ROI. 5. Will AI replace traditional marketing services in Idaho? No. AI enhances services like SEO, PPC, and content marketing, but strategy, creativity, and relationship-building still require experienced marketers. If you're looking for the right balance between human insight and AI power, start a conversation with us today. --- ### Top 8 Reasons to Hire an SEO Company > Hiring an SEO company has a variety of benefits that you might not even know about. Read this breakdown to see how an SEO company can help your business grow. - Published: 2022-02-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/top-8-reasons-to-hire-an-seo-company/ - Categories: SEO Hiring an SEO company has a variety of benefits that you might not even know about. Read this breakdown to see how an SEO company can help your business grow. Did you know that leads from SEO are 8x more likely to become paying customers than leads from traditional ad campaigns? Or that 14% of website leads convert into a sale? These are impressive statistics, but it takes a lot of behind-the-scenes work to get a website to a place where it's ranking and attracting traffic. Getting onto the first place of Google is becoming tougher, and SEO techniques are more evolved than ever.   One of the big mistakes new business owners make is trying to DIY their SEO instead of hiring an SEO company. If you go this route, you might waste weeks' worth of time, spend more money than you planned, and hurt your SEO in the process.   Have you been weighing up whether to DIY your SEO or hire an SEO service company? Continue reading to find out 8 reasons why outsourcing your SEO is a smart move.   1. Your SEO Will Be Better Like we said above, as Google refines its algorithm, SEO techniques are becoming more evolved and complex. Currently, Google uses more than 200 factors in its algorithm. Gone are the days of simply targeting a few keywords, buying some backlinks, and calling it a day.   Now, websites have to be optimized in every single area, from site speed, ease of navigation, to optimizing for mobile and targeting the right keywords (while avoiding pitfalls like keyword cannibalization). Tackling all of this yourself, as a new business owner is a huge task. Unless you have a strong background in SEO, you won't be able to achieve the same results that professional SEO companies can. You might even harm your website, both in the short- and long-term (more on this below) and end up losing traffic rather than gaining it.   2. Online Visibility Is Everything Nowadays No matter what kind of business you are, online visibility is essential. Nowadays, having a web presence is not optional.   According to insights from Google, 60% of shopping occasions start online. If you're not ranking in the top search results for your target keywords—you're going to miss out on business.   If you are a local or service-based business like a restaurant, ranking in search is just as vital. Reports show that 97% of consumers who utilize online search look for local businesses.   If your business isn't showing up in relevant searches, you're leaving money and leads on the table.   In short, good SEO can be a make-or-break factor in business success, even if you're a physical, location-based business. Given how vital SEO is nowadays, it's not worth jeopardizing your business's visibility and online presence by DIYing your SEO instead of using a local SEO company.   3. You’ll Save Yourself a Lot of Stress Not only is professional SEO more effective than trying to do it yourself, but hiring an SEO company will also save you a lot of stress.   Instead of having to figure everything out on your own, you can let your SEO services company handle all the details.   If you try to manage your own SEO as a novice, things can get frustrating fast. For example, after reading a bunch of guides on SEO, you start optimizing your website. Next thing you know you've installed dozens of plugins, and your site is operating at a snail's pace. Then you install a plugin to speed up your site, only to find that it conflicts with another plugin and makes your site malfunction, or worse, crash completely.   This is just one example of a frustrating scenario you might face trying to optimize your website on your own.   4. You’ll Win Back Time Another benefit of leveraging the services of an SEO company is that you'll win back valuable time. Time that you could be using to focus on the core operations of your business.   If you already know all the ins and outs of SEO, doing basic site optimization will probably take you an average of 6-12 hours per page. However, if you're new to SEO, optimizing your site will come with a learning curve that can eat up days and weeks of your time.   Learning SEO and implementing it can turn into a near full-time project in the beginning. Once you've taught yourself some of the fundamentals of site optimization, you'll still need to do maintenance SEO and other inbound marketing tasks like content creation.   Of course, you can choose to outsource content creation to a writer, but this too takes time. You have to find a suitable writer, work with them on your content strategy, handle their invoices, check their work, etc.   If you work with an SEO company like Bear Fox Marketing, you can skip all of this. We offer content marketing as one of our SEO services. Not only do we work with skilled content creators to generate an ongoing stream of optimized content for your site, but we also carry out an in-depth analysis of your niche and industry to identify information gaps to create a results-driven content strategy. We even take care of publishing content to your site, and all relevant social sites to help you gain exposure. If you wish, we can also supply content to supplement in-house content you are already creating.   5. SEO Has Long-Term Effects Another reason to hire an SEO services company is that SEO has long-term effects. Unlike outbound marketing methods like PPC advertising, SEO builds on itself and you can enjoy compounded results over time.   The money you invest in professional SEO won't just buy you temporary results. It will set a basis of growth for your website, and if you continue with your inbound marketing, your website traffic should continue to grow into the future.   In contrast, paid advertising will only get you traffic for as long as your ads run. As soon as the ads stop, so will your traffic from them. An optimized blog post, on the other hand, can attract traffic for years into the future.   Because inbound marketing is a long-term investment, you want to ensure that you're doing it right from the get-go. If you spend a year or two getting your SEO right, this will delay the long-term rewards.   6. An SEO Company Can Save You Money One of the primary reasons business owners try to DIY their SEO is because they assume they will save money. But this is not necessarily the case.   If you do your own SEO, you'll more than likely end up having to take out subscriptions on paid SEO tools. Depending on how many tools you use, the cost of this can quickly add up. Most good tools cost between $50 and $100 per month.   On top of this, you're probably going to have to spend money on things like content creation unless you create all content yourself, which most business owners don't have time for.   Lastly, you might also find yourself needing to shell out for things like paid plugins, plagiarism checkers, subscriptions for stock images, etc. Added up, this could total quite a few hundred dollars per month, and that's not even factoring in the value of your time.   In contrast, even if you hire the best SEO company, you might find that for a local SEO campaign you only have to pay around $500 per month. The exact cost will depend on your site and the scale of your SEO campaign. But in a lot of cases, hiring a professional SEO company might actually be the cheaper option.   7. Amateur SEO Can Be Very Harmful to Your Rankings Besides netting you better SEO while potentially saving you money and time, a professional SEO service company can also protect you from derailing your site through beginner mistakes.   Amateur SEO can be very harmful to your site rankings. If you aren't versed in SEO, you might find that despite your best efforts, you're losing traffic. This could be due to a variety of things.   For instance, you might have inadvertently caused Google to blacklist your site. Maybe your site security was weak and attackers placed malicious code? This is a recipe for a Google blacklist.   Or, perhaps the content writer you hired sold you a plagiarized blog post? Not wanting to waste money on a plagiarism tool, you didn't check the content and simply published it.   If the original owner files a complaint, this will also cause Google to blacklist you from its search engine.   8. SEO Is an Ideal Outsourcing Opportunity Outsourcing is all the rage at the moment, and for good reason. Outsourcing certain functions can help your business tap into top talent and knowledge while remaining lean and easily scalable.   Hiring an SEO company is a great way to outsource a time-consuming area that requires expert knowledge. Depending on the SEO company you select, they might also be able to manage other areas for you such as PPC and social media marketing.   Looking for the Best SEO Company? Hiring an SEO company can save you money, time, and hassle, while simultaneously netting you professional results that compound over time.   Do you want to take things to the next level by working with an SEO services company? If so, it's important to choose the best SEO company you can, and avoid fly-by-night operations.   Bear Fox Marketing is a team of SEO and marketing specialists dedicated to helping you achieve your goals. Instead of googling "SEO companies near me" head to our SEO services page to find out why Bear Fox marketing is one of the best SEO companies in town. --- ### Google Algorithm - Decoding the Monster > If you want to rank on the top search engine, you need to understand the Google algorithm. In our guide, we'll decode the monster. Click to learn more. - Published: 2022-01-20 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/google-algorithm-decoding-the-monster/ - Categories: SEO If you want to rank on the top search engine, you need to understand the Google algorithm. In our guide, we'll decode the monster. Click to learn more. The Google algorithm is always changing, constantly evolving, and seems to be the primary culprit behind a lot of headaches for marketers and business owners. Did you know Google is currently processing over 40,000 search queries every second? That works out to about 3. 5 billion searches every day. That's mind boggling. You want in on a piece of that pie. But how daunting does it feel to compete with numbers like that? There's some good news, don't worry. If you nail your SEO and please the beast that is the Google algorithm, you won't need to compete. You'll already be on page one. Keep reading and we'll break down how to get there. Hacking Google's Ranking Factors Even though Google won't reveal what exactly qualifies as a top-ranking factor, there are a few that we do know about. While they're far from being the only factors, they're probably the most effective. The Relevance and Context of Your Content Using keywords on your website increases the relevance of your information, but it should always be tied to the content that you're delivering. This means that if someone searches for 'best coffee beans', they're going to get results about coffee (hopefully).   Not only that, but they'll receive results that link to their location. This is where context comes in. Someone based in Washington will not get a search result that links to a coffee shop in Wales.   You want your content optimized for your target audience, and you want to be sure that people in your area are seeing you! The Quality of Your Links Links are especially valuable for high-ranking SEO and are one of the most important search engine optimization tools you can invest in. When we say invest, we mean do your research and make sure your links are high quality.   There is a direct correlation to the quality AND quantity of links to your site. An inbound link is the most valuable as it means traffic is coming to your site from another source. Obviously, these can be challenging to get, but they position you as an expert in the field. The algorithm loves experts. A link on someone else's page is like a vote of trust. It establishes credibility and authority.   However, it's important to remember that a good quality site will link to other good quality sites, so outbound linking is also valuable. They not only produce organic traffic but also facilitate the growth of relationships with other businesses. Finally, internal links help someone navigate your site and allow you to direct them to various products or articles that would fall within their sphere of interest.   The average person only spends about a minute on any given page. By providing valuable internal links, you're giving your site the chance to avoid a high bounce rate. Mobile Friendliness, A Modern Problem Because Google uses the mobile version of your website for its testing and ranking, "mobile-friendliness" is valuable as a decision-making factor. Most people are browsing the internet on their phones and having a poorly optimized website would result in anyone clicking away. Mobile-friendliness contributes to overall customer loyalty. If someone was satisfied with the time they spent on your website, they'll want to revisit. You can easily test how mobile-friendly your site is with the tools that Google itself provides. Page Speed and HTTPS Status Speed and security. Core fundamentals to any successful website. Google prefers secure websites, which is all that HTTPS (Hypertext Transfer Protocol Secure) means. The only way to get an HTTPS address is through an SSL (Secure Sockets Layer) certificate.   This is telling Google that your website is safe!   Finally, the speed of your website is important as it determines user experience. Think about the last time you googled something and ended up on a page that took ages to load.   Did you just click away and look for a site that would give you the information quicker?   Exactly.   We don't want the speed of your page to affect your ranking, and if it's slow, it surely will. How Does the Google Search Algorithm Work Anyway? Before we go much further into breaking the algorithm down further, let's have a look at what it actually is.   When Google is attempting to determine a webpage's rank, it considers a variety of variables, and we only listed a handful of them above. Overall, it's an internal technique for ranking material by quality. We can split this process into three primary stages:  CrawlingIndexingServing For the first phase, Google bots crawl the web, looking for new and updated web pages. The more links that point to a page, the easier it is for Google to find.   In order to create orders of rank, bots crawl through various pages, then index them.   When Google indexes a page, it analyzes various URLs and determines what each website is about. It does so by examining the content, images, and other media assets on the website. It then stores this information in a massive database called the Google Index. It's critical that your technical SEO is in good working order during these first two stages. You want your sitemap, headers, and tags adequately configured. Finally, we look at serving. This is the actual ranking stage, and it involves Goole sorting through web pages for relevance and context. Think of Google literally serving your page to your audience like a fine wine. The Algorithm Is Still a Mystery Unfortunately, outside of Google's actual inner circle, no one really knows how the algorithm works. We can make the best guesses and work with the information at hand, but that's the best we can do.   There are good reasons for this, of course. The algorithm is a business asset and, therefore, needs to be kept close at hand.   If the algorithm became public, it is a certainty that people would take advantage of it and work the system in their favor. This would cause poor search results and a worse internet for it. This doesn't strictly mean that Google doesn't share some of its secrets. It wants people to succeed through its platform, so it's going to give information where relevant.   Google has provided plenty of detailed guidelines around what it values regarding rank content. As a marketing specialist, it's imperative to pay close attention to Google's official press releases and communications. Tracking Updates to the Google Algorithm  As a whole, Google is constantly making minor changes to the algorithm. We're talking on a daily basis here. Multiple updates might even see a release in the same 24-hour time span.   Because these changes are so small, they're unlikely to actually make a difference in your search page rankings.   Core updates are another matter entirely. In these core updates, Google makes large, sweeping changes a few times a year, and these are the ones that can directly impact the performance of your page.   While you don't need to keep track of every tiny change Google makes to its algorithm, you do need to maintain an awareness of major changes; otherwise, your SEO approach will become swiftly obsolete. There are three things you can do to keep track of these major changes. Set up a Google alert, follow Google SearchLiaison on Twitter, which is an official page run by Google's public liaison of search. Lastly, you can use Google Analytics as a tool to help you spot changes.   While Google Analytics is more about advertising, it will show you if there are unusual fluctuations in traffic and conversion rates. You can then act accordingly to get back on track, but it's always better to be on the ball rather than reacting to situations when they occur. The Biggest Updates Google Has Released (And How They Changed the Game) In order to truly understand the function of Google's algorithm and how it works, we must look at its history and growth. Just as we track major shifts in politics, the media, and society to decide how to live in the now, so too must we pay attention to what Google has grown from. 2011 Google Panda was released and was one of the first major algorithm changes that took hold of poor behaviors like keyword stuffing and duplicate content. It established a "quality score" which allowed web pages to achieve a rank based on how people perceive their content. 2012 Google Penguin directly combated bad SEO tactics like spammy backlinks and link directories, which is an online catalog of websites. Until 2012, Google didn't have a means of explicitly picking out bad links from good ones, so it was easier to abuse the system. The goal with Penguin was to move towards high-quality content and away from link-volume as a tool to boost a page's search ranking. 2013 The goal of Google Hummingbird was to close the gap between keywords people typed into the search field and the type of information they were actually given. The primary goal was to make the search engine experience more human by putting the most relevant and useful stuff on the front page. As a result, marketers have improved their chances of satisfying readers' expectations by providing more keyword variations and relevant search words. 2015 RankBrain, a Hummingbird plugin, was launched by Google as a tool to assign a score to pages based on how well they appeared to respond to a user's search intent.   You want to pass RankBrain's requirements. To do this, you need to understand the user intent behind every keyword someone may use and compile quality content that satisfies their expectations. 2016 2016 saw a release of an updated Google Penguin that no longer penalized sites for bad links, but focused instead on devaluing them. When there is no value in a tool, there is no need to exploit it. Google's approach is to dissuade rather than punish, and it is largely effective, though not impenetrable. 2021 With little to no major changes happening between 2016 and the present, we've seen two big updates in the last year alone.   One is a focus on product reviews and a preference for in-depth reviews rather than thin or spammy reviews and affiliates.   Additionally, in June 2021, Google began rolling out a Page Experience Update which has a significant focus on the quality of your website and how people feel about being there! A Deep Dive Into What (Actually) Works While we have discussed what you can do to 'hack' the system, there are tried-and-true methods for engaging with your website ranking on Google.   Keep in mind that we want to focus on the relevance and context of your content, the quality of your links, and how mobile-friendly your site is. Through tested methods and some guidelines provided by Google, we know for a certainty that these work. It's important to note, however, that these very much fall into creating an enjoyable experience for your site visitors. If you're aiming for authentic information and a user experience that strengthens and highlights your brand, then the following steps are simply par for the course. Avoid Duplicate Content Here, just swapping out a few words here and there won't necessarily be enough for the algorithm to acknowledge that your content is unique. As a response to duplicate content, your organic search performance can suffer. We want to avoid this because it attracts penalties, even if it's only a few lines of text. You can use various tools to identify any duplicate content on your own site. Additionally, you want to make sure that other people aren't using your content on their site because this will negatively impact you too. Improve User Engagement In order to make sure that the volume of traffic you're receiving isn't surface level, you want to make sure that your website provides trustworthy and useful content.   At its core, this means doing your research about your keywords. Quality keywords mean that when someone Googles something, you're always answering correctly for that search intent. There are a few ways you can do this that aren't time-consuming and they involve simply tweaking the content you already have. Make sure you're providing the "aha" moment early on, but slowly expose your users to new and helpful information and products. Use qualitative feedback tools to see where things aren't working. Unfortunately, most of these tools can't tell you why things aren't working, which is where user feedback and surveys become very helpful. Provide Informative Content Your goal is to create content engaging enough that if someone clicks on your website, they stay there.   The result of this is if you're hitting the right buttons for your viewers, then your page rankings will be higher. You're not only feeding relevant google pages into the machine, but you're also providing exemplary service to your potential clients and readers. Steer Clear of Keyword Stuffing Keyword stuffing is a grievous sin and should be avoided at all costs. It's not only difficult to read and often feels unnatural, but Google really despises it.   You don't want your audience to get distracted and there are simple ways to insert your keywords into your text in such a way that it feels natural, organic, and easy to digest. Want to know what to avoid? Don't add words that are out of context and be sure to use synonyms to guide you if you're feeling like things are getting a bit repetitive. Don’t Go Overboard With Optimizations While it's challenging to strike a balance between what we consider effective SEO and what we see as over-optimization, it is more than doable.   If you avoid black hat approaches and aggressive link-building practices, you should be more than alright.   By the way, black hat SEO refers to a set of techniques for improving a site's ranking while violating the search engine's terms of service. It originates from old Western films, where the "bad guys" wore black hats and the "good guys" wore white ones. We want to always aim for white hat SEO practices. Be the good guys. Everything we're talking about here is white hat SEO, so if you implement it, you have no cause for concern. Improve Your Site Navigation Streamline your website menus, create a site map, and make sure all of your navigation links work properly. These are simple, easy steps that make the total user experience much more enjoyable. The more usable your website is, the longer people will stay. The better your website looks, and the more organic it feels, the more confidence you instill in your audience. Man vs. Machine Google is an incredibly smart machine. The algorithm itself is very close to reading text in the same way that humans do.   That being said, parts of Google's algorithm aren't smart at all. And while that bodes poorly for the AI uprising, it is also an unfortunate and frustrating part of dealing with SEO and optimization.   In its infancy, Google could only understand the basics of language. That's where the benefit of mentioning keywords repeatedly came from. As we know now, after updates, you'll be punished for behavior like this.   The Panda update was the first sign that Google was getting better at understanding text. The following Hummingbird update only improved on that. This serves a good purpose, but the consequence of it is that you, as a user, need to be constantly evolving and changing.   In order for you to succeed with the search engines, your content should be easy to read and easy to navigate. This is because, as smart as it is, Google still needs help in understanding what is what on websites. The Untested Formula For years now, armies of SEO experts have claimed to have "tested" various ideas concerning Google's algorithms using some very dubious methods. These experiments used to comprise a person testing and tweaking one feature of a single page, then waiting to see how this affected their stats.   They would post their findings in various forums or even on their website if they succeeded. If the post gained enough traction, the SEO community would copy their "trick" until Google or one of the other search engines told them to stop.   This is where the algorithm falls down until it's updated. It's the failing point of the machine. Without aid from the people that govern it, it has no chance to grow and adapt. This makes it vulnerable, though much of this has changed in recent times. Google would sometimes shut these theories down with the saying, "correlation does not equal causation," and while this is true, it was regardless enough to exploit. All that being said, how much can we really claim to know about the algorithm? Google's various algorithms take into account hundreds, if not thousands, of data points from which it creates a massive index. With something this large and sophisticated, are our methods and statistical knowledge really enough? In-depth understanding requires intricate knowledge of statistics and maths, and the average person is not an analyst. You need to work with people who are experts. We know what works well and what doesn't, but even with that knowledge, we must still change, update and be proactive in our approach.   Sometimes, the beast that is Google will cooperate. Sometimes it will act in a way that you weren't expecting. At the end of the day, you want to be working with someone who knows what they're doing. Predicting the Unpredictable The moral of the story? Create work that feels authentic, that keeps people engaged in your content. While there are things we can do to boost this and optimize your content, this must always be your core. Our approach has always centered on customer-first principles, and that applies to both you and your customers. You don't have the time or desire to figure out all the intricacies of the Google algorithm  With our expertise and knowledge, we'll have your SEO optimized in no time. Throw in an in-depth understanding of marketing, branding, and content management and we've got you covered. Get in touch with us today and let's discuss how we can help you grow your business and establish your success. --- ### 4 Mistakes You're Making With Google Ads > There are many pitfalls you can fall into when you're using Google Ads. Read on to find out what these common mistakes are and how to avoid them. - Published: 2022-01-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/4-mistakes-youre-making-with-google-ads/ - Categories: Google Ads / PPC There are many pitfalls you can fall into when you're using Google Ads. Read on to find out what these common mistakes are and how to avoid them. Did you know that, according to SmallBizGenius, Google had a worldwide share of the search engine market of 92. 96% in the year 2019? Additionally, Google Ads’ Display Network, via 2 million websites, reaches 90% of users of the Internet. Considering these statistics, if you’re a CEO, head of marketing, or business owner, it’s a great idea to use Google Ads in your business’s digital marketing strategy. However, if you’ve recently been noticing that your Google Ads aren’t working as effectively as you want them to be, you might be stressed about what’s going on. Chances are, you might be making mistakes without even knowing it. However, there’s no need to stress about this because, in this article, we’ll review the common mistakes people make with Google Ads and how to avoid them. Finally, we’ll cover how you can use Google Ads more effectively to get more leads and customers than ever. Read on to learn more. 1. Not Having a Call to Action That’s Targeted One of the most common mistakes people make when using Google Ad marketing is not to have a targeted call to action. A call to action, called CTA for short, is essential when you’re using a PPC, or pay-per-click, ad. Why? This is because a CTA will tell your website visitors what they should do after reading your ad. When someone’s completing an online search, they’re usually looking for an answer to a question or they are attempting to solve a problem.   It would help if you thought of your advertisements, from an advertiser’s perspective, as providing a solution to this problem or search. This is important because once you know your potential clients’ desires, needs, wants, and pain points, you can use your ad to speak directly to them, and you can also use the ad to encourage these potential clients to take action. The Solution So, how do you solve the problem of your CTAs not being targeted if this is a mistake you’re making? You have to remember that there are two things you have to do in the text of your PPC ad. First, let your customers know that your service or product is a solution to the problem they have.   Second, tell them what action to perform to access your solution. This call to action should be action-oriented, with relevant verbiage (e. g. , “Sign Up Today” or “Shop Now”). Keep in mind that you shouldn’t use “Click here,” as this violates Google’s policies, and they could end up disapproving the ad. 2. Not Using Keywords in the Copy of Your Google Ads When you’re creating a Google Ad, if you aren’t using keywords in your copy, you will not experience much success with your Google Ads. This is because Google algorithms will consider keywords when ranking results. If people are completing searches that call for specific keywords, and these don’t appear in your Google Ad copy, then your ads are less likely to show up or will show up lower in rankings. Additionally, this might harm conversions or CPC (cost per click). The Solution The solution to this problem is to ensure that you include one of the main keywords within your ad’s header or copy. However, when using keywords, ensure that you don’t “stuff keywords. ” This means using them a bit too much, which can have a negative impact. 3. Not Using Negative Keywords Within Your Campaigns Even when you have brilliant Google Ad ideas, you might end up having your ads being less effective because you aren’t using negative keywords within your campaigns. What happens, exactly, when you aren’t using them? First of all, it helps to know what negative keywords are. These keywords keep your ads from ending up displayed when people search those keywords. An example makes it easier to understand why it’s so important to use these. Let’s say you own a dessert shop. But in your dessert shop, you only sell baked goods, not ice cream or popsicles.   By implementing negative keywords like “ice cream,” “ice cream cakes,” and “popsicles,” you can avoid having people looking for these items, which you don’t sell, ending up looking at your ads. Instead, you’ll make it more likely that people who end up looking at your ads are the ones they’re intended for. The Solution To solve this problem, use negative keywords within your Google Ad campaigns. To choose them, determine which phrases and keywords don’t define the services or products in your ads but which could accidentally lead to someone coming across your ads. Then, go to your Google Ads account, select Keywords, then Negative Keywords, and press the plus button to add these negative keywords. 4. Not Using Ad Groups Effectively When setting up a Google Ads campaign, it’s wise to organize it correctly. When your ads don’t have much structure or none at all, then you aren’t using ad groups in a way that will make it more likely that the right people will come across your advertisements. The Solution To solve this issue, merge ads and keywords that are similar into varying ad groups. Let’s go back to our dessert shop example. Let’s say that, in addition to dessert, you sell many baked breakfast items. In this case, you might have one campaign that’s on Desserts and include:  Apple pie (Ad group)Chocolate cake (Ad group)Cookie pie (Ad group)  Then, you could have another campaign that focuses on Baked Breakfast Items. Underneath this category, you could have the ad groups Biscotti, Croissant, Apple Turnover, and Breakfast Muffin. As you can see, each of your ad groups represents a category of its own. This will make it easier for you to include the correct text, keywords, and negative keywords that are the right ones for each specific ad group. Want Help With Your Google Ads? Now that you’ve learned about mistakes you might be making with Google Ads and how to solve them, you might be looking for help with your Google Ads. Maybe you want additional advice on how to craft the perfect CTA, or you want to learn more about Google AdSense. Whatever information you need, we can help. At Bear Fox Marketing, we’re experts in Google Ads. We’re a full-service digital marketing agency specializing in email campaigns, Facebook advertising, paid search, and SEO. To learn more about how we can help you, contact us now. --- ### Why Do You Need An SEO Agency? And How Can It Save You Money > Your Google ranking and digital visibility are important factors when it comes to website traffic, generating and converting leads. - Published: 2021-12-17 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/why-do-you-need-an-seo-agency-and-how-can-it-save-you-money/ - Categories: SEO Your Google ranking and digital visibility are important factors when it comes to website traffic, generating and converting leads. The world of digital marketing is always evolving, but there's one tool that's gaining particular attention. Search engine optimization (SEO) is undoubtedly the talk of the time, but it may surprise you to learn that less than half of small businesses don’t even use SEO in their strategy. Well, that means that you have a head start. Let's talk about why you should hire an SEO agency and how it can save you money! What is Search Engine Optimization? We won't get too "into the weeds" on this description, but it's important to discuss what SEO is for those who don't know. It is one of the greatest tools to increase your digital visibility, build the right kind of web traffic, and convert leads. SEO is the process of optimizing your website's content to rank higher on a Google search. Take a moment to think about how important that is. How often do you click onto the second page when you search on Google? If you, like most of us, answered "almost never", then you understand why it's so important. Most online traffic falls under the category of "organic traffic", which is when people navigate through the web themselves, rather than clicking on an advertisement or other prompt. The best part is that, for much of SEO's primary factors, you can just set it and forget it. Organic traffic is far superior to traffic that you had to ask for, as this kind of traffic is seeking out information that is relevant to your business model. The keyword there is "information". Content Marketing Content marketing is certainly not the only part of SEO, but it is important. An SEO strategy is incomplete without a quality content marketing strategy, whether that's through video, infographic, blog, or any other content. You see, people seek out information far more often than they do businesses or services. If you have a website, that's a great start, but who is going to search for it? Let's say you have 5 pages on your website. Your homepage, services, contact, and a couple of others. How is anybody going to find that without searching for your website name directly? Well, with a blog (or at least additional informational pages), you'll be able to answer relevant questions and increase your chances of being found on a Google search. If you have 5 pages, that's 5 opportunities to be ranked. If you have a blog, you have an endless amount of even better opportunities. If your blog matches the theme of your website, then you will have an easier time ranking on Google and bringing in the right traffic. For example, a logistics company could have articles about "Best long-haul trucking solutions in Rhode Island", "Why supply chain management is so important", and "How much do 3PL services cost? " Google will then match the keywords with searchers who are seeking out that information. The reason this is so important is that these are likely questions that a potential buyer of these services would seek out. That way, if those potential buyers find them through an organic search, it is a lot easier to convert them into a customer. Website Optimization Content marketing is important for putting out the right information, utilizing a keyword strategy, and more. However, it's only one factor in SEO. The other half of the battle mostly pertains to your website. In fact, Google uses over 200 factors based on your website to help determine a site's ranking, and nearly all of them pertain to your website. Google places huge stock in user-friendliness, mobile-friendliness, linking structures, and a lot more. Having a strong website sets the foundation for your content marketing strategy to take off. Backlinks The final piece of the puzzle is known as backlinks, which are links to your website from others. This is the primary, but not sole, external ranking factor in SEO. Backlinks are how Google establishes authority in a website. Consider some of the major news outlets in the US. How many websites do you think link to at least one New York Times article every single day? Well, because nearly every news outlet in the country (along with many blogs) links directly to them when crediting them for their stories, the NYT has nearly unparalleled authority compared to nearly every other site on the web. Because of this, a new website could write the best article in the world on cybersecurity and the NYT could write the worst one. However, the Times article will still rank higher than the new website because it has built that authority over such a long period of time. What Do SEO Services Offer? Not every SEO agency is the same but you can still expect similar services related to improving your site's SEO prospects. Here are some examples.   Content Marketing Strategy Different services will offer you different help with your content marketing strategy, like keyword research, content writing, video production, or more. However, you will have to discuss those terms with your service provider. However, what's more important is that an SEO agency lays the basis for you to have a successful content marketing strategy, as this requires long-term effort and consistency. That all starts with proper web design. Website Design Services Website design or website redesign is very important for SEO. It could be as simple as caching some CSS and Javascript files that are slowing down your web pages, or it could be an entire redo. It depends on your needs. However, your website does need to be optimized in order to thrive with your SEO strategies. No website is perfect so there are always adjustments that will improve your SEO prospects. UX Design User experience (UX) and SEO go hand-in-hand on point after point. The job of search engines is to offer high-quality and relevant content to its users, which means that it would reflect poorly on Google if they consistently offered websites with poor user experience. Google's algorithm, along with its crawlers, attempts to mimic the average user and understand how the website would appear to them, how easy it would be to navigate, and more. Mobile-Friendliness It's important to remember that as much as 56% of web traffic comes from mobile devices, and that number is only on the rise. Google knows this well, which is why they place such a high priority on it. If your website isn't designed properly for mobile devices, Google will penalize your website for that, which will hinder your ranking. Citation Cleanup There are a lot of citations issued by search engines when your website isn't living up to their codes of conduct. These citations and penalties hinder your ability to rank higher, even if you don't realize it. SEO services can help to clear up these issues and rid your site of these devastating citations. Reducing Redirects 404 errors and other redirects could be killing your site's SEO value. Search engines do not like sites that are riddled with errors, so a site cleanup is one important part of SEO services to look out for. Navigation You need to have a strong internal linking structure, including your navigation tools. There should be hyperlinks and buttons throughout your content to help both search engines and users crawl your site, but there also needs to be a clean and up-to-date navigation system. Page Speed Did you know that the average person only waits 3 seconds for a page to load before exiting? Well, Google starts to penalize you before one second. This is because different devices will also slow load times, which needs to be compensated for. Ideally, you want your page to load in under 0. 4 seconds. There are a number of factors involved in page speed such as junk code, image optimization, heavy CSS or Javascript files, and more. These services will help improve your bounce rate on your website, which won't just help your SEO prospects, but also your user retention and conversion rates. Helping to Build Backlinks Now, in terms of backlinks, it's important to know that SEO services can't wave a magic wand and force some big-name companies to link to your site. However, they can lay the groundwork for it. In the SEO world, there's something known as "link bait" that content marketers try to use. Think about specific infographics, online calculators, and videos that you've seen time and time again across the internet. Well, those were created by someone and then spread around the internet. Having a proper website design and an improved content marketing strategy will only help gain links from other websites, as they will be more willing to pass authority onto you. Benefits of SEO SEO is such an important part of any digital marketing strategy, and the benefits are enormous. If you're used to email and PPC campaigns, then SEO can seem like a foreign language. Here are some of the benefits that you won't get from your other marketing efforts. Build Organic Traffic As we mentioned before, organic traffic is superior to paid traffic. Users, on average, want to find you. They don't always want to be found. There simply is no better way to build organic traffic than by incorporating SEO into your marketing strategy. The increase in digital visibility is also only a one-time purchase, which brings us to our next point. Long-Lasting Results If you've ever heard the phrase "buy once, cry once", it strongly applies to SEO. Sure, there is a need for developing a content marketing strategy and implementing it over time, but once the groundwork is laid out, the benefits will last. It takes time for an SEO strategy to come to fruition, but once it does, the benefits last for a long time. Check out the average SEO timeline for a better idea, but remember that it's not a one-size-fits-all approach. Although, showing up at the top of a high-traffic Google search could single-handedly keep your business afloat for years to come with nothing more than some simple, minor upkeep. This is unfamiliar territory for those who are used to pouring money into PPC ad campaigns. Once those funds run out, you have to keep adding. That isn't the case with SEO. Improved User Experience UX is such an important part of SEO, and you can call it a "happy side effect" of SEO services. Having an increased user experience will only help with user acquisition, retention, and even loyalty. An improved UX also means lower bounce rates and higher conversion rates. Your website often acts as a first impression of your business for many users, so making a strong first impression will only help to set a positive tone for your potential customers. Benefits of Local SEO Let's be clear here. Everything on the previous list applies to local SEO as well, whether it's UX or organic traffic. However, there are some specific benefits of using local SEO that don't apply to global or national SEO strategies. Here are a few examples. More Relevant Traffic Google's model is designed to match searches with relevant web pages, right? Well, that's taken an extra step further with local SEO. When you get off a train and land in New York City, you may decide to search on Google for "best pizzeria" or "best pizza near me". One of the primary factors about you (the searcher, in this case) that Google uses during a search like this is location. Because of this, Google isn't going to show you pizza shops in Seattle or Boston. Instead, it will ask to know your location, and if you allow it to, it will show you the nearest pizza shops based on a number of other factors. That means that, if your business relies on local traffic, the people in your area are more likely to be exposed to your website through organic search than anybody else would. However, that's only by using the proper local SEO strategy. Less Competition Of course, local businesses have competition, but it's significantly less than businesses that are competing at the local level, which means that it's easier to get to the top. Also, your competition is less likely to even be implementing an SEO strategy, giving you a leg up. It's a shame that so many small business owners don't see the value in using SEO, but it isn't a shame for those who do. Believe it or not, --- ### Why the Principle SEO Stands the Test of Time > SEO has been around for a while, but the core SEO principles have remained. We take a look at what they are, and why they still work. - Published: 2021-12-07 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/why-the-principle-seo-stands-the-test-of-time/ - Categories: SEO Search engine optimization (SEO) has been growing in popularity over the past few years. As the digital industry has grown the market has become oversaturated. In order to make sure your content is visible and eye-catching to viewers, you need to enlist an arsenal of tools. Using SEO best practices can improve your search engine ranking and redirect web traffic to your site. By not enlisting SEO principles in your content creation you are missing out on viewership. By implementing these tactics you can increase your visibility, profitability, and searchability. Keep reading to learn more about the SEO principles that you can enlist to make your contact stand out online. Fully Index Your Site A simple way to increase your site's Google ranking is to make sure that your site is fully indexed. Google constantly knows how to find information on the web because web developers go in and tag certain topics in the index. When you index parts of your website, you’ll increase their searchability and help you grow organic searches. Conduct Keyword Research for Optimization  Keyword optimization is one of the first things people think of when it comes to you using SEO strategies. When individuals Google certain terms they typically use a list of relevant keywords. Keyword optimization is when you include those words that are more likely to be searched. Using targeted keywords is one of the best ways to boost your ranking and visitations organically. Using keywords is not more important than having quality contact but if used effectively they can redirect viewers to your site over a competitor. By conducting keyword research you can find the best keywords to use for any specific topic. By having a list of the words and phrases that are more likely to have surged you can know what to tailor your content towards. It’s important to build content that fits with your brand more than shoving keywords into an article. A great way for small businesses to use keywords to increase their revenue is to use local keywords. This allows them to narrow their searchability and focus on the local community for potential new business. As a content creator, you want to avoid high volume and competition keywords and make sure that you’re adding relevant keywords into the right places. Label Your Images A picture is not only worth 1000 words but it’s also a phenomenal tool to use to boost your rank on Google images. When you upload a picture to your site you should use a full descriptive file name. By uploading photos with miscellaneous titles you are not benefiting your rank. Another simple way to use photo labeling to increase your searchability is by creating alt text. For each image, you will be able to add alternative text. This is the text that will pop up if the image doesn’t load. This messaging should be a description of what the image captures. If you’re able to use a keyword when building out this text that can also boost your rank. Utilize Meta Titles and Descriptions Your meta-title is different from any of the titles on your landing pages. This is basically the title that Google stores in the back end for your webpage. Many novice web developers overlook adding them as a title or personalizing it. When you’re building out a meta-title you want to be concise and use your brand name. Meta-titles and descriptions can be used to tell the reader what the page is about in a clear and concise way. Your meta-description is the short tagline that Google will file you under. Customize Your URLs Your URL is a very simple opportunity that can help boost your rank. Your URL will have your site name, page name, and headline. Each of these sections should be optimized for the best-performing URLs. Embed Relevant Links Utilizing links in your content can help increase traffic and boost your optimization. Inbound links are links to other pages on your site and outbound wings are links to relevant outside sources. These links allow you to highlight keywords and give the reader more information. Not only are these links valuable but they help you build partnerships and connect to other sources. Well-placed links can also increase your credibility and readability to users. Write Engaging Content  Keywords, indexing, and Meta titles are not an excuse to skip out on quality contact. As a content creator, it’s important to balance facts and storytelling. Readers want to be constantly engaged so it’s up to you to create engaging content. High-quality content is always more likely to go viral because it will organically be re-shared and distributed amongst other networks. You can enhance your contact with SEO tactics but it is not a substitute for well-researched articles and informative websites. Understand SEO Principles Search engine optimization tactics are here to stay. They’re not a quick fad in digital advertising but foundational principles that are being integrated and quickly becoming the status quo for online content. It’s important that any web developer, content creator, or business owner becomes familiar with these aspects of digital marketing. Without SEO best practices you are leaving profitability up to chance. You can reclaim your role in actively engaging with digital users by using SEO tools.  Getting well acquainted with SEO tactics may seem daunting, but we are here to help. Connect with us to expand your searchability by leveraging SEO principles. --- ### Which Marketing Channels Are Right For Your Business? > Marketing is vital for every business, but how can you know which marketing channels are right for you? Check out this guide to find out. - Published: 2021-11-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/which-marketing-channels-are-right-for-your-business/ - Categories: Marketing About 65% of marketers struggle to generate website traffic and leads. In fact, these businesses say both are now their top marketing challenges. Meanwhile, about 80% of new leads never translate into sales. Without a strong marketing strategy, you could fail to appear in front of your ideal customers. You might struggle to draw them to your business.   Without high-quality leads, you'll never generate the sales you need to grow! Instead, you need to start using the right marketing channels to ensure you appear in front of your ideal customers. Not sure which channels suit your business or target audience? Keep reading to discover how to choose the right marketing channels. Then, you can start developing a fresh marketing strategy for your business. Set your business up for lasting growth and success. Discover the marketing strategies you need to succeed with these tips today.    How to Choose Your Marketing Channels Before rushing to use the latest marketing strategies, it's important to develop your overall marketing plan. Start by determining your objectives for the year. Establishing goals that are SMART (specific, measurable, attainable, relevant, timely) will help you track your success. For example, you might want: Establish yourself as a thought leader in the industryDemonstrate your experience and expertise to build credibilityGenerate more website trafficGenerate more leads and salesImprove your ROIBuild a social media followingBuild brand awareness and recognitionGenerate brand trust and loyalty Determine your priorities for the year. Establishing your goals will help you determine which marketing channels you need to use. For example, let's say you want to become a thought leader in your industry. Becoming a thought leader can boost your credibility. You could have an easier time retaining repeat customers as a result. You can demonstrate your experience and expertise through content creation. Search engine optimization (SEO) will help more people find your content online. You can improve your search engine rankings to appear before competitors, too. Your credibility will rise. Ranking ahead of competitors while proving your experience will position you as a thought leader in the industry.   Research Your Audience Once you establish your goals for the year, take a moment to research your customers. It's not enough to create blog posts, ads, or send emails. Developing strong marketing strategies won't work if your content doesn't appeal to consumers. You need to gather information about your customers first. Then, you can use personalization to connect with your target audience. Determine who your customers are based on: AgeGenderLocationHousehold incomeMarital statusLanguageEducationPain pointsInterestsHobbiesBuying behaviors Look at their online behaviors, too. For example, where do they spend the majority of their time online? Consider the topics and pieces of content they're interested in. You can gather keyword research to determine what they search for online. Look at the accounts and influencers they're following, too.   Once you understand your customers, you can start personalizing your marketing strategies. Personalization can deliver eight times the ROI on your marketing budget while lifting sales by 10%. In fact, 80% of consumers are more likely to shop if you personalize experiences.   About 50% of consumers will spend even more if you personalize your content. Marketing Channels to Consider Once you establish your goals and research your customers, you can determine which marketing channels you want to use. Here are five you might want to consider. Know you're not limited to one marketing channel. Instead, consider developing an omnichannel marketing strategy this year. Appearing at multiple touchpoints can help you remain top-of-mind. 1. Your Company Website First, consider updating your website to appeal to your target audience. Your company website can help you educate consumers about your product or service. You can create an eCommerce store to generate sales online, too. Otherwise, your company website will support your other marketing strategies. For example, consumers can click on your emails or paid search ads to reach your website. Search engine optimization and social media posts will direct people to your site, too. Add multiple conversion opportunities across your site to generate more leads and sales. For example, you can add forms or use a chatbot to encourage conversions.   2. Search Engine Optimization Search engine optimization (SEO) can boost where your website content appears on search engines like Google. Higher rankings can help you generate: Brand awareness and recognitionWebsite trafficLeads and salesCredibilityBrand trust and loyalty Remember, ranking ahead of competitors will help you become a thought leader, too. Consider creating different forms of content, including blog posts, videos, infographics, polls, and quizzes. Then, optimize your content based on the keywords consumers use to find your business online.   3. Pay-Per-Click Advertising Pay-per-click (PPC) advertising allows you to create paid search ads. Your ads will appear on search engines, other websites, or social media platforms. People can click on your ads before exploring your website. You can use PPC ads to generate brand awareness, website traffic, leads, and sales. Consider using remarketing ads to remain top-of-mind, too.   4. Social Media Marketing You can use social media marketing to engage your customers in real-time. Social media marketing can help you generate website traffic and brand awareness. You can also create shoppable posts to boost sales.   Consider using influencer marketing this year, too. Influencers can promote your product and service online. You can leverage their existing brand loyalty to generate more leads.   5. Email Marketing Email marketing is another great way to remain top-of-mind with customers. Use your content marketing strategy to create lead magnets like eBooks. Encourage consumers to provide their emails in exchange for your content. Once you have subscribers, segment your email list to personalize your emails. You can also automate emails to send based on behaviors like abandoned carts. Email marketing will help you nurture your existing leads. Reach Your Customers: 5 Marketing Channels to Consider Using This Year Don't miss a chance to reach your customers this year. Instead, consider using these five marketing channels to expand your reach. With these marketing strategies, you can develop an omnichannel marketing strategy. Then, you can continue engaging customers, leading to more leads and sales.   Need help developing your marketing strategies? We're here for you. Contact our team today to get started. --- ### Converting Landing Pages > Learn how to create high-converting landing pages that drive leads and boost sales. Get tips to optimize design, content, and CTAs for better results. - Published: 2021-11-17 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/converting-landing-pages/ - Categories: Facebook Advertising, Google Ads / PPC, Landing Pages Here at Bear Fox Marketing we have put our time and resources to test all the different structures and have found a great solution for our clients who struggle to get it right. For many companies, it can be difficult to find the winning ingredients to get a landing page to convert. Realistically many companies don’t have the time or resources to find what works and what does not, they will find themselves throwing money out the window in search of something that is hard to understand and build. Here at Bear Fox Marketing we have put our time and resources to test all the different structures and have found a great solution for our clients who struggle to get it right. If you can follow along we will help you build a winning structure that will promise conversions and start bringing those leads in. Section One - HERO This is going to be the most important section of your landing page. If this doesn’t grab the attention of your audience then chances are they will leave your landing page. That is why it is so important to make sure you are speaking to your audience, you show yourself as helpful or useful, have a clear call to action, and make sure your logo is clear and visible so that you can build up your company's recognition. Here is what that layout might look like. HEADER Big, bold headline about your brand. Speak to the audience about how your company can help them personally. SUBHEADER You have used the header above to grab their attention, now is the time to put trust into your company, whether that’s through an offer, reviews, or a mission statement from your company.   CTA Having a clear CTA (Call To Action) is key. If your audience has to search and dig through your landing page to get to the next step in the purchase process they will leave. You have kept them on your page long enough to relate to your company, to find trust in your company, and to want to act on what you are offering, so why hide your CTA?   Section Two - WHY Your company is going to be unique in one way or another. This is your opportunity to talk about all those points. Don’t be why when explaining what sets you apart and why your audience needs to choose them. This is the time to brag about your company, sales point, pain points, or value props. If you can add in eye-catching icons to really get your point across do it... but stay on brand.   Section Three - BRAG BAR You spent the last section bragging about yourself to the audience and why they need you. Now is when you let others tell their story. This is where you will take some of your best, also shorter, reviews/testimonials to highlight your brand. Doing this will let your audience know that you are trustworthy and worth listening to.   Section Four - SHOP  Use this space to really sell it. You have a product that people need to buy, so show it off. Your headline should reiterate what the product is and your subheader should add more confidence to your product. Make sure the product name is listed clearly and that reviews are visible. This is a great way to build that brand recognition we mentioned along with building the trust that is so important to buyers. However, a name and review are just the starts to a well-placed product section, you will also need to have your product description, price, an offer (if applicable), along with some product shots. This is also the perfect time to throw in another CTA button. Section Five - REVIEWS  MORE REVIEWS! Yes, more reviews and testimonials. The longest form of marketing is word of mouth. Why? Because people like to know that someone outside of your company has tried it and has experienced something positive. Nine out of ten consumers will read reviews before purchasing so we will add them to our landing page to keep them on our site while providing them the information they need to convert.   Section Six - VALUE PROP If you have more value propositions than what is listed in the above “why” section, now is a great time to highlight them. If your product has specific steps you can highlight them here as well. This section is here for you to get that crucial information across to your audience along with building up brand recognition. Use icons, images, or colors that speak to your company brand and start making your company stand out from the rest.   Section Seven - BRAG BAR 2 We will continue to build trust through more logos, reviews, and testimonials. Refer back to the first brag bar you built and adjust the layout and content. This is also a great opportunity to show off some numbers, years of experience, number of customers, number of reviews ect. Section Eight - COMPARISON CHART Time to show off what sets you apart from your competition. When building the chart make sure your brand is listed first, add the logo to the top and make sure your list stands apart from the rest. When listing your benefits or selling points only add those that your brand can do, we don’t want to share what the competition can do that you can’t. Wrap this section up with your CTA button.   Section Nine - SHOP 2 It is finally the end of your landing page! We want to end with a spotlight on your product. This can be a duplicate of the shop section above or if you have another item you are trying to show off this is where you will place that information. That is all it takes to make your landing page a converting winner! Now if all of that sounded like too much information or there are too many steps to do that you don’t have the time for we can help. Contact us and ask us how we can help. --- ### Bear Fox Marketing Announced as 2021 Best of Development and Marketing & Advertising Award Winner by UpCity! > We are thrilled to announce that Bear Fox Marketing has been recognized as a Best of Development and Marketing & Advertising award winner by UpCity! - Published: 2021-11-11 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/bear-fox-marketing-announced-as-2021-best-of-development-and-marketing-advertising-award-winner-by-upcity/ - Categories: SEO, Uncategorized This year marks the inaugural UpCity “Best of” awards honoring the top providers around the world in specific service categories based on their Recommendability Rating. The UpCity Recommendability Rating was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to those businesses seeking services.   We are thrilled to announce that Bear Fox Marketing has been recognized as a Best of Development and Marketing & Advertising award winner by UpCity! UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists and many more—nearly 2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs. Dan Olson, CEO at UpCity, had this to say about Bear Fox Marketing: “A true leader in digital marketing. We love that Bear Fox Marketing focuses on the unique customer needs to get results. And their results speak for themselves. Congratulations. ” —Dan Olson, CEO, UpCity This honor has been driven in large part by our 5-star review rating on UpCity. Here are some of our favorite pieces of feedback we’ve received from our incredible customers: “I had a consultation today with Rob at Bear Fox Marketing and he was very kind and helpful! He asked a lot of questions to understand the history of my business, where it's at, and where I want to be with it. He assessed my businesses needs and what I'm currently able to afford. With that being said he was honest with me and is connecting me with a freelance marketing agent that will work with me to get me up to the point where I can transition my company to work with Bear Fox Marketing. It was a very helpful call and I can't wait to start this journey in growing my business! ”             - Vanessa Perkins, Customer “I would like to thank Robert for his great help he did to me, very helpful and professional, we had 2 meetings on zoom after he studied my business case and took all information he needed to give me the right strategy to help my business, in the second meeting he sent me a detailed proposal and discussed all details with me and advised me with the right marketing ways to grow my business. I highly recommend him, Thanks Robert again. ”             - Noor Mraiyan, Customer We are honored to accept these amazing awards. Of course, we want to thank our customers for their continued support, and thank you to UpCity for this recognition. --- ### 7 Services a Digital Marketing Agency Can Use to Grow Your Business > There are many different ways that a digital marketing agency can help you grow your business. Here are 7 services that you can take advantage of. - Published: 2021-11-10 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/7-services-a-digital-marketing-agency-can-use-to-grow-your-business/ - Categories: Marketing Did you know that 64% of consumers are influenced by marketing videos promoted online? The marketing and advertising sector has seen tremendous changes over the last decade. The majority of consumers (70%) prefer researching products and services through high-impact content. Sometimes, you may produce high-quality services or products with a ready market. But you might face challenges when selling consumers the product or service. For example, 47% of Google searches are people looking for local solutions within a five-mile radius. Modern marketing is a bit daunting. However, if you feel the same way, you can opt for a digital marketing agency to do all the heavy lifting. The agencies provide services such as running email campaigns, search engine optimization, and social media advertisements. This post focuses on seven services that a digital marketing agency can offer a business to ensure continuous growth. 1. Latest Tools and Tech In the modern age, companies can no longer ignore the impact of digital marketing. As traditional methods get outdated, marketers are now dependent on various digital marketing tools. Having a solid and updated marketing tech stack makes the entire process easier. Digital marketing agencies utilize the latest tools and technologies. For example, suppose your business was lagging behind competitors, the agency takes advantage of the many marketing tools available to bring the company up to date. The tools are divided into varying categories. Each tool category focuses on business goals, especially when using them for digital marketing. Social Platforms Marketing Tools By now, we have all experienced the growth of social media platforms, from simple social messaging to advanced digital marketing platforms. Currently, most people on social media are looking to either buy or sell a product. There are many social platforms, and trying to interact with all of them can prove tedious. Dedicated marketing tools allow you to publish meaningful content while keeping track of your business's goals. The software also organizes your calendar and assets in one place, giving you ultimate control. Conversion Optimization Tools You can write keyword-rich content. But still, fail to convert consumers on-site. Consumers can be irritated by minor issues like having the wrong color on the call-to-action button. Conversion optimization tools help you tackle similar problems by giving cues on what works best. Some conversion optimization tools allow the user to test different portions of their targeted consumers. Other devices will provide you with real-time visual records of all the visitors’ behaviors and actions on your website. Landing Page and Lead Capture Tools It only takes a few seconds to capture the attention of a potential customer. Therefore, landing pages are no longer pretty and cool. But rather a conscious effort to try and attract a visitor's attention. Therefore, landing pages are the most critical part of converting a potential customer on-site. Tools focusing on lead capture and landing pages ensure that traffic doesn't go to waste, with more visitors likely to take action. Such tools optimize the placement of popups or ads, ensuring they are not disruptive. Graphic Creation Tools In more ways than one, graphic creation tools are the backbone of digital marketing. Graphics, memes, infographics, and graphs are some common forms of marketing in the digital world. Visuals are at the center of branding. Graphic creation tools allow marketers to create visually stunning marketing graphics. Most tools don't require technical knowledge because they are designed for easy use. 2. High-Impact Content Crafting high-impact content for digital marketing is considered the most efficient search engine optimization tactic by at least 72% of online marketers. To understand the importance of content, 93% of B2B marketers use content marketing, accounting for 39% of their marketing budget. Digital marketing agencies understand that customers depend on high-impact content from experts to make informed purchase decisions. In addition, search engines also rely on great content when delivering search results for a query. The agency starts by first studying the target audience through surveys and questionnaires. After the survey, they present an infographic detailing how visitors consume information from your website or social media accounts. After this, they will develop high-impact content marketing strategies for the different platforms available. The process should uphold the company's brand in terms of tone and visual marketing messages. The high-impact strategy is designed to accomplish the following five things. Maximize Conversions The ultimate goal of content is to convert visitors. Therefore, agencies create content that is concise, informative, updated, and interesting. They also define the call to action that communicates the importance of going to the next step. Better Consumer Understanding Through surveys, agencies can understand what best works for your customers. The agency then creates a content-strategic plan that resonates with your potential customers. The content needs to be personalized and addresses the problems the consumers are going through. Align With Company Branding Your content is a public image of your business. To that end, agencies ensure that content is aligned with your company’s brand. Content should give back a clear reflection of the position and image you want to get within a given market. Include Viral Features Going viral is easy and challenging in equal measure. Through many years of experience, digital marketing agencies have a better understanding of making content viral. For example, they can post divisive content to evoke emotional responses, which isn't morally right. Or they can create helpful and factual content that gets shared widely. 3. Create Online Presence Having millions of followers on social media does not necessarily mean google ranks your business first in its search engine. Though the metrics provide significant advantages, having an online presence means potential customers will find you when they look up your business. Creating an online presence can become challenging for individuals not familiar with digital marketing. A digital agency will start by covering the basics for you. Then, they create listings and accounts based on the search patterns and best practices for the consumer. Experienced digital marketing agencies will extend their services to include social media, SEO, and paid search campaigns. They build social communities which concentrate interested consumers in one group—making it easier to target the right keywords while creating impactful content for the different platforms. Some popular platforms include LinkedIn, Facebook, Instagram, Google My Business, and other digital media. The agency creates accounts on platforms where they can find a majority of your targeted market. Here is a breakdown of the major social media platforms used for digital marketing: Facebook The platform boasts of more than 2. 28 billion active monthly users. It is the most preferred digital marketing platform, with more than one billion people viewing ads every month. Digital marketing agencies use Facebook Ad Manager to create adverts based on age, location, and level of education, among many more options. Facebook allows agencies to create Custom Audiences to reach already existing customers. The platform also has the Lookalike Audiences feature that uses patterns from Custom Audiences to recommend consumers with similar characteristics. Instagram Facebook owns Instagram and shares a billion active monthly users. So it uses the same marketing features available in its parent company. But since it's a visual platform, it allows businesses to showcase their personalities. YouTube YouTube is a video-content sharing platform that allows businesses to upload an unlimited amount of content. As a product of Google, there are significant SEO benefits of using YouTube for digital marketing campaigns. The platform has two billion active monthly users globally and is the second-largest search engine behind Google. Google My Business Compared to other platforms, Google My Business (GMB) is not a social media website per se. However, the platform offers free features that are not available on most socials, even Facebook. Here are the significant benefits of Google My Business: • Content posted on the platform is more searchable. The post appears directly on Google Search and Google Maps since the search is keyword focused • Google averages about 5. 6 billion searches per day. Using the platform extends your business reach to reach the whole world • Ranking on Google is affected by relevant search queries and location authority. Posting content through GMB legitimizes your content to Google, which consequently ranks your website higher • GMB allows users to include a call to action buttons on their posts. It also gets backlinks that play a huge role in organic search results LinkedIn Professionals primarily use the platform as their preferred social media network. Agencies use the platform to connect with partners in the same sector and update consumers on current business news. It’s also the best platform for B2B marketing and consumes about 46% of all social media traffic targeting B2B companies. Pinterest Pinterest is similar to Instagram. It is a visual platform where companies showcase their product or services. The majority of Pinterest users are female, and it's an oasis for day-dreamers. But that should not limit you from placing adverts on the platform. In addition, 80% of Pinterest users have successfully made a purchase through the platform. Twitter Twitter is famous for sharing current trends. It's quick-paced and is perfect for sharing your business take on a recent trend. The audience might be a bit young, but it's split almost evenly between women and men. Digital marketing agencies utilize hashtags to reach new audiences. Twitter is also beneficial for monitoring negative and positive reviews from existing customers. 4. Keep Up to Date With SEO Algorithms Every company or business with a website needs to understand the merits of SEO algorithms fully. Explained, the SEO decides if your business will be the first to appear on any SERP (search engine result page) hence increasing your audience. More than 30% of the users searching always click on the first result that pops first. Therefore, a digital marketing agency is very crucial to your business. It employs SEO algorithms that easily enchant a lot of potential buyers. The reason behind this is because almost all new users in search of a product or service will first turn to a search engine. For example, almost 80% of buyers conduct searches online, and half of the users will discover a new company or product. Thus, SEO as a marketing strategy helps your business to earn a spot on the first page. In digital marketing, we look at SEO as an essential tool. So let's see some of the few benefits of staying up to date with all the latest SEO trends. Improves User Experience on Your Website Google wants its users to feel and unearth the best content there is, so they prioritize businesses and websites with similar goals in mind. As a result, the best user experience helps in ranking your website higher in search engines. Increases Speed Time on Your Website Page load time is a critical factor. If your website's page load pace is fast, it helps your buyers to find their product fast. On the other hand, if the speed is slow, the buyer might bounce from that page without looking at the content. Therefore, SEO prioritizes the page load rate guaranteeing faster rates. Increases Your Sales via Inbound Leads Users are searching for your product/service online when they find your business. Therefore, your customers are the ones who discover your company, which means less work for you and more revenue, unlike sales via outbound leads which requires a call and an email, among others. Establish a Brand Awareness We focus on SEO. We create a large platform increasing our audience hence more visitor traffic; this elevates your brand awareness and motivates more users to buy your products/services. 5. Develop Long and Short-Term Strategies Developing a marketing plan is a process that takes time. And to create a successful marketing plan, you’ll need to choose which marketing strategy to choose (short-term and long-term). Both are good marketing strategies and paramount to your business, but there’s a difference between the two. One significant problem businesses face is which marketing strategy to choose from, whether it will be disruptive or organic marketing. How will you help your business grow short term and still prepare it to survive in the long run? Agencies take time to identify and gather research on your selected audience. As online marketing grows at fast rates, strategically investing in it will be one of the most beneficial things you can do for your business to keep it running long term and be ahead of the competition. We have listed some of the top best marketing activities that are sure to yield success in both your short-term and long-term strategies. Short Term Marketing Strategies Just as the name suggests, "short-term strategies" typically accomplish your business's short-term goals. The short-term goal is crucial for any company you want to start and vital for long-term growth. The short-term goal will eventually build up into your long-term strategy, which will help you achieve the bigger picture in the long run. We’ve listed a few tactics to bring about short-term marketing success. Reduced Price Promotions Lowering the price motivates people to purchase. You most likely have window shoppers who have intentions of buying but haven't made a move to. By reducing the cost for a limited amount of time, you encourage your customers to act. Group Offers This strategy is very effective for gaining exposure, especially with new customers. In addition, you can fix orders to provide constant discounts for essential clients or groups. Long Term Marketing Strategies In long-term marketing strategies, it's vital to remember that it's not a race but a marathon. It may seem frustrating to wait for months to one year or longer to see results. But with a plan in place, a long-term strategy does pay off. Expanding a business takes time and needs a plan; where do you want the company to be in ten years? What initiatives will you set in place to ensure your business doesn't collapse? Here are a few tactics to achieve long-term success. Social Media Social media is one of the top channels used for promoting products and can be used to achieve both short and long-term strategies. The critical point will be to organize a plan to achieve both marketing strategies to guarantee the success of your business for years to come. Publishing Content Publishing fresh and relevant content regularly like blog posts will attract traffic, placing you among the top leaders in your field of expertise. 6. Monitor and Evaluate Campaign Analytics The rise in the digital landscape allows businesses to understand the merits of investing online. But, of course, we're talking about websites or any digital platform. A vast number of marketers, exceeding 76%, believe that marketing has changed a lot more in two years than it has in the past 50 years with the rise of an online presence. Additionally, 99% of companies plan to add to their investments with at least one online channel. Technically, it’s a great idea to launch a digital marketing campaign to boost brand awareness and gain an advantage over others. But, unfortunately, putting in all your time, creative mindset, and resources frequently isn't enough to guarantee success. The good news is that with the right strategies in place, digital marketing campaigns aren't that hard to measure. Digital Marketing Agencies Set Goals Clearly Setting clear goals before starting a digital campaign is the first step that works like a compass in helping and guiding you throughout the campaign. Now, digital marketing can serve various purposes, so we need to determine what exactly it is you want to achieve with your marketing campaign. For example, would you like to generate leads or keep your customers? Every objective requires different channels and different tactics, which is why your goals should be specific and achievable. Know Your Metrics The channel you use and your marketing KPIs are both related to your specific goal, but still, there's a few basic metrics you should record before starting your marketing campaign: • The overall website traffic you gain. • New visitors who show you how relevant your topic is. • The conversion rate depending on your campaign. • Page view etc. Choosing the Right Tools We compile a list of all the metrics you want to focus on. The next task will be to find the right tools to help you record the results. But this depends on your particular needs. For example, for SEO, you could kick off with google analytics as your foundation. There are many free analytics tools you can use for any social network that provides its analytics feature. There's one problem associated with it. To estimate the successful outcome of a multichannel campaign, you'll need an extensive wide range of tools and dashboards. That is why you should consider automating your campaign analytics. 7. Manage Your Budget Efficiently Managing the budget has proved to be frustrating for a lot of businesses. The issue with budgets is that you need to plan and estimate how much money you’re ready to invest over a given period. Hence you have to create a budget plan. Agencies will develop a good plan of how to implement the budget and cut costs where necessary. Basically, the budget can compromise the digital tools, media costs, and agency fees, among others. Planning a meticulous budget, provided with all the necessary details, can go a long way. Building a Budgeting Plan Planning a long-term budget secures the investment allowing the agency to plan out all investments over a specified period. So, if you spend time addressing the budget, you can be sure the agency will also stick to the plan. What will happen without a budgeting plan? Without a plan, your money will be moving around, resulting in under-investment, which can be catastrophic for your business. Key Considerations When Planning a Budget The following are key areas you’ll need to evaluate when planning a budget: • What objectives do you have in place? • How much money are you planning to invest? • Are you limiting your budget or under-investing? • Have you assigned a budget to cover campaigns? • What is your target audience? Looking to Hire the Best Digital Marketing Agency At Bear Fox Marketing, we not only want your business to survive but to thrive, too. We are dedicated to helping you convert more potential customers by offering high-quality digital marketing agency services. Whether you're looking for SEO marketing, PPC management, Facebook advertising, or content marketing, our highly trained team will always be available and willing to help your business reach new heights. Contact us today to discuss how Bear Fox Marketing can help your business. --- ### Black Friday Emails - How to have success with email! > Learn the key points to make your email campaign successful on black friday and stand out from your competitors emails! - Published: 2021-11-01 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/black-friday-emails-how-to-have-success-with-email/ - Categories: Email Black Friday & Cyber Monday are just around the corner. Stores are busting out wreaths and bows, Santa is getting ready to make the rounds at the shopping malls, and there’s a faint chill in the air. It’s coming. The holidays are coming... and so are a lot of emails. Last year, retailers sent 55. 4% more email campaigns on Black Friday compared to the previous year.   With your customer’s getting flooded by holiday emails, the challenge is how do YOU get more opens and clicks and make more sales? Here are a few tips and best practices to tallow to help get the engagement and results you want from your holiday emails: Be prepared to send A LOT of emails.   We recommend starting to tease your Black Friday Cyber Monday (BFCM) deals now, leading up to the big weekend. Send one email at least a week before BFCM to build interest and hype up your deals. The second is sent early on Black Friday and the third email with last minute deals as traffic begins to slow down. Now, this is just a bare bones strategy. To really take full advantage of the big weekend, it isn’t uncommon to see ecommerce companies send upward of 7 emails a day during BFCM since only about 30% of emails are normally read during this weekend.   Schedule your emails in advance. The peak volume days are Thanksgiving, Black Friday, and Cyber Monday. The best time to send on Thanksgiving is around 12 pm, between 4am and 8am on Black Friday, and from 8 am to 10 am on Cyber Monday (by highest revenue per email). If your goal is open rates, send your email on Black Friday at either 10 am or 4 pm. Around 10:00 am, people often go through all their morning emails (and then catch up again at noon). From 4:00 to 6:00 pm, people get ready to leave work or have arrived home, which are other popular times to check their personal email. Focus on subject lines. Spend time drafting a subject line that will boost your open rates. This is not the time to get fancy, coy, cute, or subtle. These subject lines need to be catchy yet dramatic. Why? Because you are fighting for attention, hunger games style in customers' inboxes. Our biggest tip here: be direct and urgent. Avoid being too pushy or too aggressive, a subject line in all caps can turn people off. Here are some examples. Be direct with what you’re offering with a splash of urgency. And did someone say “emoji”? What’s your deal? The type of offer that we’ve seen to be the most straightforward and that encourages the highest order values are “buy 2 get 1 free” deals. It outperforms almost any other type of offer by 14-22%, as people know what they’re getting, but it also makes them buy more than they normally would. Creating bundles can also boost the average amount spent. By packaging items together, you can motivate people to buy a wider range of products. Best in design. Now is the perfect time to highlight your winning creatives. Now is not the time to roll out new ads or A/B test and refine campaigns. The best option is to repurpose the marketing material that you have already optimized in the months leading up to BFCM. This way, you can be certain that your creatives have the highest conversion rate possible without leaving it to chance. It’s easy to repurpose material, just add a border around your creative where you mention the BFCM deal available. Optimize for mobile! Mobile continues to grow and people are taking advantage of BFCM deals on their phones. People are away from their computers and checking emails on their phones, and if they see something they like, they’ll often buy it right on the spot, from their phone.   It’s important to understand that you can’t just send a couple of emails and hope to get good results. You have to be creative and engage people through multiple channels. Reason being that people are being contacted over so many channels and different businesses that you need to cut through the noise. By following these best practices you can drive more opens, clicks, and (fingers crossed) more sales during the peak volume email season that is Black Friday Cyber Monday. --- ### SEO Campaign: Timeline Expectations > Setting some realistic goals is an essential part of your SEO campaign. Learn about how to set a timeline for your campaign all while analyzing its results. - Published: 2021-10-26 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/seo-campaign-timeline-expectations/ - Categories: SEO Setting some realistic goals is an essential part of your SEO campaign. Learn about how to set a timeline for your campaign all while analyzing its results. SEO is often billed as the Magic Bullet of digital marketing, and for good reason. SEO is quite literally built around the way the internet works. Search engine optimization just reverse engineers the way search engines operate to make sure your website complies with the latest standards. There's a reason that business owners spend $80 billion on SEO in the United States alone.   With SEO being hyped up so much - even if it is warranted - this can cause a bit of confusion as to how long it takes for an SEO campaign to start working.   To help set the record straight, here's a timeline of a standard SEO campaign and its various mile markers.   SEO Campaign Timeline: Month 1 The first month of an SEO campaign is generally the research phase. During this phase, an SEO campaign manager will usually begin by doing keyword research. They'll also do a site audit on your website to assess your current SERP rankings.   During the research phase, your SEO team will also assess your competitors. This will provide invaluable insights, ranging from additional keywords to potential new customers. You'll also talk with your SEO campaign manager to give them an idea of what's been working in your current digital marketing strategy and what hasn’t been working. You'll also decide on the scope of your SEO campaign, to decide if you'd like to focus on running a local SEO campaign or a national SEO campaign.   SEO Campaign Timeline: Month 2 The second month of an SEO campaign is when the action begins. The decisions that were made and the options that were discussed in the first month will be put into action. Usually, at this stage, this involves a content marketing strategy and a site overhaul.   The site overhaul usually entails going over the website with a fine-toothed comb to make sure it's in keeping with the latest SEO standards. Your SEO team will sometimes find opportunities for internal linking, which can help your page rank for certain keywords.   Technical SEO will be assessed as well. Depending on how old your website is, your site may be behind the times in a number of ways. Page load time is far more important than it was even 5 years ago, for instance. Your SEO team will make sure that all of your graphics are optimized so that your page will load as quickly as possible.   Finally, they'll make sure that your content is in compliance with the latest on-page SEO standards. This is a rather technical discipline that takes a while to master, but it ensures that your website will get picked up by the search engines as efficiently as can be.   SEO Campaign Timeline: Month 3 In the third month of an SEO campaign, the content creation process begins in earnest. You should've already started creating optimized content during the last month, so this means you're starting to have some assets that you can spread around. It also means you have a keyword strategy that you're following, which will factor into the other moving parts of your content campaign.   During Month 3, your SEO team will begin generating higher-quality content like whitepapers and press releases in addition to the blog posts that they've likely already been doing. This is the stage where you start to segue into building backlinks, which is where the real magic of SEO begins to happen.   As you begin to put out authoritative content, you'll have more opportunities to spread your work around. For example, there are numerous websites that accept press releases. There are sites that aggregate whitepapers, case studies, and such.   This means that people will start to know your name and recognize your brand. Everything's starting to come together at this point.   SEO Campaign Timeline: Month 4 The fourth month of an SEO campaign is often more of the same while beginning to branch out a bit. The technical revisions are likely still underway, as it takes a while to optimize an entire website. Your SEO team might clean up unsightly web addresses, for instance, to make sure they show up right in the search index.   At this stage, your SEO campaign manager will likely begin to build backlinks. All of the blog content that you've generated over the last few months means that you have content that you can spread around. This goes double for your whitepapers and press releases, which means that you're likely starting to have a reputation in your industry.   During the fourth month, your SEO team might begin finding guest posting opportunities. People may be linking back to your content on their own, as well.   All of these factors mean that by the fourth month you're likely to start seeing an increase in traffic. Even better, this increase is permanent, which is one of the main advantages of SEO over other types of digital marketing.   SEO Campaign Timeline: Month 5 During the fifth month, you're ready to start showing off all of your hard work. You've got plenty of new content to spread using various inbound marketing techniques. You can spread links to professional job boards, marketing forums, industry link aggregators, and so on.   At this stage, you should start to focus on social media as part of your strategy. You have plenty of things to publicize, as well, which makes it a perfect time to engage in a PR blitz!   As a result, the SEO campaign begins to take on a life of its own. You've got a content creation schedule in place. People are starting to know who you are. You're building your reputation via social media and other channels. Additionally, your audience is likely to be spreading your content around for you at this point.   So there you have it! SEO success isn't an overnight endeavor, but it doesn't necessarily take that long either. Keep your expectations realistic, work with an SEO team you can trust, and just keep moving ahead and your site traffic will skyrocket in no time! Are You Looking For SEO Services? At Bear Fox Marketing, it is our joy to partner with exceptional companies, working hand-in-hand with you and your team to give you every tool for digital success. Whether you're looking to launch a detailed SEO campaign or a content marketing push to build your reputation and grow your blog, we've got everything you need for your business to flourish and thrive. Get in touch with us today and watch your website soar! --- ### SEO Link Building - Is It Still Important? > Are you wondering if SEO link building is still important in 2021? Keep reading and learn why link building may still be very helpful. - Published: 2021-10-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/seo-link-building-is-it-still-important/ - Categories: SEO Are you wondering if SEO link building is still important in 2021? Keep reading and learn why link building may still be very helpful. In a word - yes. SEO link building is an essential part of any SEO specialist's toolkit and is a key ranking factor for getting the top spot on the search engine results pages. Read on if you would like to know more about why link building is such a key element and what you can do to leverage its power for your site. This comprehensive guide will take you through everything you need to know about modern link building and how you can use it to succeed. Why Is Link Building So Important? Even in the days of Google's very foundation back when it was still called Backrub, link building was the very core of the algorithm. Everything that Google does now is because its founder Larry Page considered links between websites one of the most important elements of the internet. Link Building should still be at the heart of any SEO strategy, especially if you want the search engines to find your website on the internet. They are the very basis upon which it functions. If your website has lots of links that Google deems authoritative, you will rise to the top of the rankings. If you have very few or many poor-quality links, you will dwindle and disappear from the primary search pages. Essentially a link is a vote of confidence from another site. If Google considers the site that links to you a quality site, it will reward you with a better position in the Search Engine Results Pages (SERPs). Likewise, it will drop you like a hot rock if the link is deemed bad. The ranking factors that the algorithm uses are constantly in flux, but link building has also been in the top three. If you do not have a robust link-building strategy, you are dooming your site to failure from the start. Building links to and from other websites is a key strategy and one that requires time, patience, and a lot of outreach. Many SEO specialists will tell you that good content will draw good links, whereas those wearing a darker hat shade may suggest using Private Blog Networks (PBNs). But who is actually correct? As always, the answer isn't as straightforward as you would hope. Understanding A 'Good' Link Google separates links into two categories: good and bad. But how does it actually decide what makes a good link? It is difficult to say exactly as Google is very tight lipped about its algorithm. SEO data scientists have spent a lot of time investigating how the algorithm works and testing different strategies. They have some ideas of how Google is pulling strings behind the scenes when it comes to links. It is clear that links are being measured on six main elements: Authority, Relevance, Placement, Destination, Anchor Text, and Follow/No Follow Rules. Let's dig deeper into understanding what these elements actually mean. To be clear, we will talk mostly about Google as the primary search engine here as they hold a massive market share. The principles, however, remain the same for other search engines such as Bing and Yahoo. Authority Suppose a friend follows you on Twitter. That is something that we appreciate but is not actually a big deal. However, if a celebrity or the President started following your account, that would be a huge event and something that would make others start to think your account might be worth following. It is the same with websites and authority. If a small website with not many links and not very good PageRank (PR) links to your site, Google does not think much of it. However, when an extremely authoritative source like a national newspaper or major brand links to you, they consider your content more worthy. Not all links are made equal in this example. Google holds certain links in higher authority than others. So building a site with lots of crappy links from unknown or untrustworthy sources will actually lower your PageRank, whereas one excellent, authoritative link could make it rise. It is quality and not quantity when it comes to building page authority. Relevance Imagine you and a friend are having a conversation with your good buddy Google. The three of you are talking about sports, and Google is interested in hearing more about the topic. You tell Google a story related to a sports event you went to last week. Google is very interested in your story. Then your friend tells Google about a gardening center he went to last weekend. Google listens to the story but is not interested in it because it is not about sports. Google pays much less attention. This is essentially how relevance works. If your website is about sports, then Google will give much more credibility to a website linking to you with a relevant sports link than another website linking gardening. Google knows that your readers are interested in sports and doesn't want people interested in gardening to follow the link and get confused by the sudden topic change. Placement The placement of a link is where it sits on the page. There is some belief that Google grants higher authority to links that are clicked more often. So links on the same page may have more or less authority than one another. The click-through rate (CTR) of a link may be directly influenced by where it sits or its placement on a page. It is easy to understand that a more visible link, say one at the top of a page, might be seen and clicked more often than the one at the very bottom. Header links are clicked on more often than footer links, after all. So, where a link appears on a page can grant greater authority and make it a better link in the eyes of Google. This is why SEO strategists try to make links that they want or need to be clicked more attractive. Often they do this with encouraging text like 'click here’ or 'follow this link' or by making it into a graphic. Anchor Text Anchor text is the name given to the word or words inside a link. It is the text you add into the ‘href’ tag to make it clickable. For most links, the anchor text describes what the link is about to give the reader an idea of what type of content it might link to. So, Google looks at this text and decides whether it is useful and relevant to the content to which it refers. However, don't start thinking you can play the system by stuffing keywords into anchor text. Google has already got wise to this technique and penalizes sites that do this. Anchor text should be natural and give a good description of the page you want to link to. Don't assume that Google will give your anchor text any more authority if you fill it with relevant but unnaturally placed keywords. Destination Sometimes the page that you want everybody to go to is not a super exciting destination. Your goal should always be to have interesting content on your website, but sometimes it is simply unavoidable and you’ll have uninteresting content. For example, product pages are vital for making sales but can be some of these most boring pages on your site. So when it comes to the destination page, we are talking about internal links within your own website that draw your readers closer to your final goal. The product page itself will never be deemed as a 'good' link by Google on its own for many of the reasons above. Unless your product is an absolute cracker, it is unlikely that people will be building straight links to it. However, all is not lost. Because link juice flows through your own website just as it flows to others. Link juice is the term SEOs put on the power of a link. If a link has a lot of authority and relevance, it is seen as having lots of link juice. Now, the key to spreading your link juice around your site to your less interesting yet still super vital pages is to create linkable assets. A linkable asset is another page on your site that people want to link to. It could be a great blog article, an infographic, a video page, or whatever gets people interested. Then you can link from this page to your product page and pass some of its link juice to the product page. Do this from several other pages, and ultimately the product page will rise in the rankings. Follow And NoFollow Links One of the attributes that you can apply to links is dofollow and nofollow. For the longest time, SEO specialists have believed that dofollow is the most important and authoritative link. That is because Google claims only to follow these links. If a link is marked as nofollow, it is set to be ignored by Google. However, recent studies have shown that this may not always be the case. If the linking site has a high authority and gives you a nofollow link, Google may still follow the link and give you a better PageRank as a result. Of course, in link building, everything is subject to change with the next Google update. But for now, there is a suggestion that high authoritative nofollow links may actually be providing a good amount of link juice to your site. Link Building Strategies Now that you understand the importance of building good links to and from other sites, it’s time to look at the different ways to build links. There are several routes you can take when it comes to building links. You can add them manually to certain sites, request a link from a site, buy a link, or earn a link naturally. Google wants you to earn all links naturally, but sometimes this isn’t always possible. So let's dive into the various link-building strategies and why you should be looking to include each in your monthly SEO plans. Manually Adding Links Sometimes it is possible to go to another site and manually add a link to your own website. This is through websites that allow you to add content manually, such as directories, social media sites, blog comments, forums, etc. These links are easy to create, and therefore Google considers them to be fairly low quality. They are also high on the list for being considered as SPAM, so you need to be careful when adding too many or simply spamming your website name all over the internet. You need to be selective as these links do have some value and should not be completely ignored. For example, social media profiles are an absolute must. In fact, Google will expect you to have a social media presence that points to your website and builds trust off these links. Others will link to your social profiles and social posts, so you may find that you start building authority off the back of your social media profile links. Likewise, if there are business directories that are relevant to your niche, you should consider listing your site in them too. Asking For Links Building relationships with other sites is important. One of the reasons being that if you have a good relationship with a site, you can approach them and ask for a link, and they may be more inclined to agree. However, regardless of your relationship, you need to give them a good reason to include your link on their site. Begging for a spot is not going to cut it; you need to show them why they should include you. What is in it for them? You could offer to provide a Guest Blog for their site and provide them with valuable content. This is particularly useful if the site is a high content site with a lot of turnovers. Approach them with a good pitch and make sure you agree that you can add a link back to your site in the article. Write a Review or Testimonial of their product or service and ask them to link it on their site. Obviously, they are only going to do this if the review is good. You may not want to approach them directly for a link; you could just mention that you have given them a glowing review and leave it up to them to link back to you. Provide a better version of an authoritative article on your site and ask if they would like to update an existing link to your content instead. Show how you have provided more content and more interesting details than the previous article and show that linking to your content will have greater value for their readers. Enter into a link exchange with another site. Offer a link for a link in return to their site. You will need to show that your site is worthy of trade and provide them with an equivalent level of authority. There are many more strategies that you can apply here. Think about what you can offer the other website and approach the website manager or editor with your idea. It never hurts to ask. Earning Links This is how we should build links according to Google's vision. In a perfect world, your site would earn all of your links. But, of course, this world is far from perfect, so people tend to lean to other methods to game the system in their favor. Earning links is what happens when a site chooses you. They search the internet for a relevant and interesting link to add to their content because they know that Google likes you to have external links in your text, and they add a link to your site. This happens when you provide good shareable content and engaging linkable assets that people want to share with others. When you do, you want to make sure that you promote your awesome content far and wide on social media. Others need to know what they are looking for. It is far more worth the effort spent making and promoting enjoyable and engaging content than any other method on this list because it is the most natural way to build links. The only other method left is the darker side of link building, the one where you reach for your wallet. Buying Links First of all, let's be clear. Buying links is bad news. We do not recommend that you go down this route. No decent link-building company will suggest that buying links is a solution to building your authority. It is a fast track to getting penalized by Google. That said, many people do it, and you need to be aware that competitors might take a chance on this route and get away with it. It is an absolute last resort, and 9/10 times it is not worth the risk. Private Blog Networks or PBNs are a classic method of buying links. They are a collection of sites created with only one purpose: to sell links. In the past, buying links from PBNs was a great way to boost your rankings within Google. However, times have changed, and the algorithm will heavily penalize anyone using this method. Freelancing sites often sell packages that will provide you with hundreds of links to your site for a low price. They promise the moon but provide nothing but poor-quality spammy links. Avoid them like the plague. Truth be told, you can not spend money on links and expect to rank well in Google. Better to spend your money on a good, authoritative link-building company with a proven track record in White Hat SEO or good content. How Will An SEO Company Help Me Build Links? There are several tactics that a good SEO company can employ to help you build authoritative links in a healthy way. These link building services should help your company rank in the SERPs without using underhand ploys that tank your site in penalties. A good SEO company will help you with developing good content for your site. They will advise on good ideas for linkable assets that will drive traffic. They may even have in-house designers and writers who can create these assets for you. They will also help you promote this content through outreach programs and social media promotion. This way, other sites will be aware of the great content you have published and naturally give you links. Getting links from your competitors is a great way to grow your site online. A good link building company will have access to professional link building tools to identify opportunities your competitors are not pursuing and take advantage of them. They should also analyze your site and those of your competitors and help you chase down their links. Finally, they might offer a guest blogging service that provides great content posted on other sites. With a guest blog, you can reach another audience beyond your own and provide authoritative links back to your site. Is SEO Link Building Still Worth It? Yes, absolutely. In fact, it’s essential. Hopefully, this article has given you a detailed insight into why SEO link building is one of the most important tools you can use to grow your site. If you want to see your PageRank increase, you need to build links. It has been and will always be a key ranking factor in Google and other search engines. If you are looking for a way to start building your backlink profile, please get in touch. We will advise you on how we can help your website rise through the ranks of the search engine results pages and get you the audience your company needs to grow and succeed. --- ### 5 Tips on Combining SEO and Social Media for Small Businesses > Search Engine Optimization can be a stronger marketing tool when paired with social media. Here are tips on combining SEO and social media for small businesses. - Published: 2021-09-28 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/5-tips-on-combining-seo-and-social-media-for-small-businesses/ - Categories: SEO, Social Media Regardless of your business size, there is no doubting that digital marketing is where it is at. A potential customer pool of 4. 66 billion is hard to ignore. Even small businesses must now think beyond local customers when marketing.   But to get the best out of a digital marketing strategy, you need to consider all branches. To get the best results, however, you should seek to have them work in tandem rather than independently.   SEO and social media complement each other perfectly. Let's see what steps you can take to get them firing on all cylinders for your business. 1. Sharing Is Caring The goal of using SEO and social media for business purposes is to increase exposure and hopefully generate more business. Yet, it is surprising how many forget to use the various ways that social media makes it easy for you to increase the reach of your content. On blog posts, it is easy to set up links for people to share on social media, which enables users to remember to share. Also, if you have gone to all the effort to produce some great content, then it is worth shouting it from the rooftops by informing those on your various networks. You can do this by putting a link to your blog in your Instagram story, and if appropriate, you can post similar content on different platforms. This cross-promotion is vital because it is purely based on the demographics of each platform; not everyone will see what you post.   How does this help your SEO? Well, the more traffic driven to your website content, on the whole, is noted by the Google overlords meaning that even if it is on social media, it can provide a boost to your search rankings. For this to be effective, however, your content needs to be worthy of sharing in the first place, which brings us to our next point. 2. Fresh and Quality Content When you go to the greengrocers and pick fruit, what are you looking for? How good it looks.   In the same way, if your content isn't appealing, be it through the information you provide or visually, then people are simply not going to bag it to take it home with them.   We know generating great content regularly for SEO and social media is hard work. But if you make it a priority, then you are sure to see benefits.   Make your headers irresistible so people can't avoid clicking on them without being too clickbaity. You can also focus on pain points that you know people are looking for solutions for when choosing topics for blogs. Research is necessary for this, and it may be easy to look at what competitors are doing to see if you are on the pulse, but beware. Duplicating content is bad for SEO, so use what others are doing to improve on what's out there or provide a different angle, and you are sure to stand out from the crowd.   3. Use Someone Else's Influence There was a time when Influencers seemed to be looked down on by those serious about social media marketing, but times have changed drastically.   People's habits regarding entertainment have shifted, meaning that following real people you can connect to is the norm, and companies have taken note. Human nature means that we trust people more than companies, and the stats back this up. A report by Endelman found 61% of people view "a person like yourself" as a credible source. Added to that, people are used to seeing the people they follow promote services or products. If you choose the right influencer, then you could find your reach greatly expanded, driving people towards your website and overall boosting your SEO and social media engagement! 4. Are You Fully Optimised? Are you easy to find?   We imagine that you have gone to the effort to produce a website and have social media on lock. That being said, a surprising amount of people miss out on the various ways to direct people to where YOU want them to go.   You can do this in simple but effective ways. Bio's often allow for 1 link to be added on various social media platforms. If you make it your website or to a post that you want to promote on your site, you are far more likely to see people click through.   Optimizing your content can also be done by using calls to action (CTA). Social media is a passive form of entertainment; therefore, sometimes, a direct push in the right direction by providing a link may be just what is needed rather than just hoping that people take the initiative to check you out. Using CTA's is vital to get the full benefits of SEO, as the content that you publish today can lead to conversions long into the future. 5. Speak Their Language If you have been in your industry for ages, then it is very easy to fall into the trap of assuming that you know what your customers are like. But dig a little deeper, and you may be surprised.   By taking advantage of the countless free tools such as Google Keyword Planner, you can gain an insight into what people are looking for online. Using the best keywords is one of our pillars here at Bearfox and something that we take seriously because it works! By using these keywords on your SEO and social media, you can tap into the reality of their mindsets rather than using guesswork.   The same can be said of hashtag use on various social media platforms. 54% of people use social media to search for products. With that in mind, taking the time to create a hashtag strategy is not only logical, but it's also necessary if you want your business to be where the people are. Make SEO and Social Media Work for You The world of digital marketing can seem daunting, but getting the different branches working to work together, such as SEO and social media, is key to knocking a digital marketing strategy out of the park.   If you are interested in seeing even better results, then we are here to help your business turn this into reality. We love to partner with businesses, and with dedicated specialists focused on your cause, you can be confident that you will receive the best service possible.  Reach out to see what we can do for you today! --- ### How to Increase Your Bottom Line > Learn how to increase your conversion rate. Winning strategies for increasing the conversion rate for your website, emails, sales, and more. - Published: 2021-09-07 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-increase-your-bottom-line/ - Categories: Marketing Did you know that 81% of sales happen after 7 or more interactions? You've put in hours, days, and weeks of effort communicating with potential clients. It's clear you have answered all their questions and understand their needs. And then the worst-case scenario happens: the potential customer decides they don't want your product or service after all. That's a lot of time lost. Luckily, there are proven methods for increasing conversion rate. No matter what type of business you have, you can use these strategies and get paying customers who will stick around for a lifetime. Keep reading for the best strategies to increase your website conversion rate. What Is Conversion Rate? Before we dive into conversion rate optimization, let's talk about what conversion rate actually means. A conversion rate is the percentage of people who complete a desired action.   Conversion rate isn't just measured by how many sales you make. It's also measured by: How many people sign up for your email listHow many people click on your adHow many people register for your webinarHow many people install your app or complete an in-app actionHow many people download your free e-bookHow many people call your store to ask a question This list isn't exhaustive, and there are many more ways you can measure conversions. It all depends on the specific goals of your business and what you want your potential customers to do when they interact with you or your website. Calculating Your Conversion Rate You can calculate your conversion rate by dividing the number of conversions by the total number of visitors. This standard formula can also be represented this way: Conversion rate = (number of conversions ÷ total number of visitors) x 100. For example, if you have 1,000 visitors to your e-commerce website and 50 of them make a purchase, then your conversion rate is 5%. Looking at specific conversion rates can be an important indicator of what's working or not working on your site. For example, do customers quickly navigate towards your sales page but don't actually click the button to buy? This could indicate that there's a problem with your page or credit card form. When examining your conversion rate, don't forget to take a look at your marketing metrics, as they influence your conversions. For example: Which traffic sources your website visitors are coming fromHow new website visitors are converting vs returning visitorsClick-through rate (CTR)Bounce rate (how many people leave your website without taking any action)Page load time There are thousands of conversion rate metrics you could look at for your business. Take the time to clarify your business goals and decide on which conversion rate metrics to focus on. Strategies for Increasing Conversion Rate Now that we've covered the basics of what conversion rate means, let's dive into increasing conversion rate. Remember to consider exactly which types of conversions you're trying to achieve in your business. You may have to stick with trial-and-error for the first while until you have enough data to see what's working and what's not. Keep experimenting with these tried-and-tested strategies to see what works best for your business. Have Clear Business Goals What are the goals of your business? Do you want your customers to buy a product or to sign up for your coaching program? Or are you focused on B2B lead generation? If you are a furniture company, you probably won't be too worried about how many people are registering for online webinars. Instead, you'll probably be more focused on how many of your website visitors purchase your products and how many people sign up for your email list. With any kind of product sales or e-commerce company, you'll primarily be looking at how to increase your sales. If you are a business coach or consultant, you'll probably be thinking about getting potential clients to trust you and your expertise. In this case, free webinars are a great way to showcase your skills, knowledge, and coaching philosophy to potential clients. You can then measure how many webinar registrants sign up for your coaching package. Let's say you offer potential clients a free discovery call to get to know you better and see how you can best serve them. In this case, you could take a look at how many of these discovery calls result in potential clients hiring you as a coach. Knowing what kinds of actions you'd like your potential customers to take can simplify your marketing strategy. This way, you'll see what you specifically need to focus on to create a sales conversion rate that works for your business. Know Your Audience It's vital to know your product and the goals of your business, but you also need to know your audience. What are their pain points? How can your business address these pain points better than another business can? Arguably the most fundamental (and free) tool to help you with knowing your audience is Google Analytics. Google Analytics helps you track many aspects of your website activity. This includes session duration and the geographical location your users are coming from. Google Analytics also allows you to segment your audience. This means that you can separate users into groups. For example, you could separate those who have previously purchased a product from you and offer them a loyalty discount. You could also separate those who have never purchased from you and offer them 10% off their first purchase. Aim for a Smooth User Experience No matter how valuable your product is, you need to make it easy for your user to navigate your website, emails, and sales pages. If any of these are confusing, users may just quit and go somewhere else. This is true especially if they're new customers and you haven't built up trust with them yet. A smooth user experience lets your message or product speak for itself without distracting or irritating your potential customers. Here is where you can use Google Analytics to see which of your pages perform the worst. You can check where your site visitors might be getting confused or abandoning their shopping cart. Then, you can focus on optimizing these for ease of use. You also want to make sure you focus on clean visuals. You could do this by using contrasting fonts, varying font sizes, and eye-catching graphics. If you're using WordPress, it might help to use a page builder or get the help of a web designer to make sure your website is easy to navigate. Create Visible Contact and Purchase Pages There's nothing worse than having a potential customer ready to buy your product or service, having a question about it, and then being unable to contact you. If your "contact" section is difficult to find (or even worse, the link doesn't work), then anyone who wants to ask you a question before purchasing your product is probably going to just go to a competitor's website, which is the last thing you want. Even after your customer clicks on the "purchase" button, if the checkout page is slow, difficult to navigate, or is full of seemingly unnecessary fields that need to be filled out, your customer is likely to get annoyed and go elsewhere. Even worse, they could see you as suspicious because you might be asking for your customer's address and postal code even though they're just purchasing a downloadable e-book. One good place to put your contact information is on your top menu and in your footer. That way, your customer can easily click the button to contact you wherever they are on your website. You could also include a help chat in the bottom right-hand corner if you anticipate that your potential customers might need real-time help. Perform A/B Testing Much like its name, A/B testing involves showing two different versions (A or B) of a webpage to two different segments of your audience. Then, you compare which version gave you the most conversions and the best results. A/B testing is perfect for increasing conversion rate because it lets you easily compare results. A/B testing can help you with the following: Changing the pricing of your products or servicesChanging some of the features of your websiteSolving the pain points of your customersAvoiding unnecessary risksKeeping users engaged on your site for longer There are many free and paid software options to help you conduct A/B testing, like Optimizely and HubSpot. Try them out to see which one works best for you, your business goals, and your budget. Decide What You're Going To Test Just like with your business goals, be clear on what conversion rate means to you so you know which pages to test. Be careful not to test too many things at once so you don't confuse long-time users of your site with tons of changes. Let's say your e-commerce site has been getting many visitors to your sales page, but no one is clicking on the "purchase" button. You might decide to redesign your sales page with a simpler layout and use A/B testing to see which version of the sales page converts better. This can help you determine if the design of the sales page was the problem, or if you need to focus on something else, like your pricing plans. As another example, let's say you're using a lot of industry jargon and complex language on your website. You initially thought that your users would like it better because they're professionals who understand the jargon, but you notice in your analytics that your bounce rate is increasing. You could try A/B testing to see if simplified language works better on your website, and even check to see if it works better only with certain demographics.   Up Your Call to Action A huge marketing mistake that many beginner business owners make is not including a call to action on their website. Imagine wanting to buy a product on a sales page and not seeing a "purchase" button at the bottom. That would be incredibly annoying as a customer, and you'd probably just go to another company, right? The moment you've got your audience hooked is the moment to offer a call to action. A call to action can be as simple as including a link to your contact form. It could also be a link to your coaching packages for users to browse. Of course, a call to action could also be a button to purchase your product. However, you want to make sure that you include a purchase option at the appropriate time.   New customers may not trust you enough to buy your product right away, so the important thing is to build trust first. You might want to offer a free mini e-book, link the potential customer to your social media, or link them to additional blog posts on your website so you can demonstrate your expertise. For emails, let's say you are providing information of value. In this example, you're telling your audience the top 5 things you wish you knew when you started your Amazon e-commerce business. A good call to action in this email would be to invite your audience to check out your blog post that goes into a detailed, step-by-step tutorial (and to give them the link, of course). At the same time, you don't want to cover your website pages in "purchase" buttons or other calls to action because you could come off as pushy. Instead, one clear, visible, and well-placed call to action at the end of your content is more than enough. Remember, you always want to build trust and show your expertise. Your goal is to entice potential customers to learn more about your product or service and eventually convert. Send Follow-up Emails When a customer purchases your product, it's a good idea to send at least one follow-up email. Even something as simple as "I'm so glad you joined our course, and I'm excited to help you grow your business" builds trust with your reader and makes them feel like a human customer, not a number. It's also a good idea to offer an email address they can contact you at if they have any questions about your product. It may be worthwhile to consider sending an email to your customers detailing how they can get the most of your online course. This could include scheduling tips or a link to a private Facebook group so that your customers can connect with like-minded people and discuss the course concepts. Customers always want to feel appreciated, not like they are on a conveyor belt. Set up your emails so that they're personalized with the person's name, and send emails that can further support them while they use the product or service they've purchased from you. Putting your customers first is key to increasing conversion rate, and making them feel valued and satisfied with your service should be a priority. Optimize Your Sales Funnel A sales funnel is composed of all the steps someone takes from browsing your website to making a purchase. The steps of the sales funnel are usually shown in this order: awareness→interest and evaluation→desire→action.   All of these steps should feel natural, and none of them should feel overly "salesy" or pushy. Especially if you have new customers, you don't want to drive them away because they feel forced to buy your product. If your product is expensive, your customers may need some time to decide whether they will invest in your product or service. Consider offering a free trial of your product and asking customers to purchase the product at the end of the trial. You could even ask them to fill out an optional feedback form. This way, even if the customer doesn't end up purchasing your product, you now have valuable feedback to help you make your product even better. Remember, most customers (especially new ones) aren't likely to buy your product after only one contact with you, particularly if your product is expensive. In these initial stages of the sales funnel, focus on building trust with your potential clients or customers, establish yourself as an authority, and show your customers why your product or service is the best choice. Test All Links and Forms Before Your Site Goes Live When you've spent months crafting the perfect website, you probably can't wait to be done with the design and launch it already. However, with so many moving parts, it's easy for something to get missed. This could be a broken link, a signup page that doesn't work, or a missing menu option. You need to test all of these components before your site goes live. If you're a new company, one of the worst things you can do is showcase yourself as untrustworthy. Broken links, misspellings, and missing elements show your audience that you're unprofessional. You don't want your audience to think that you don't care about your product, or even worse, your customers. Instead, show your audience that you are professional and that your website was created with the customer in mind. This helps build trust with your users and will keep them coming back. When your audience sees how much effort you've put into creating a smooth and functional website, it'll be easier for them to trust that your products and services have been created with just as much care. Add Testimonials Another important factor for building trust with your audience is adding testimonials by happy customers. If you're just starting out, you could offer your product or service free of charge or at a discount in exchange for an honest review or testimonial. Otherwise called "social proof," adding testimonials increases the chance that new customers will purchase your product or service.   Of course, it's  important to have testimonials that are honest and were written by your customers. If all of the testimonials look the same, then you could look suspicious and the testimonials might seem fake. Any time you have a particularly happy customer, make sure to ask them for a testimonial. If they've emailed you to tell you how happy they are with your product, this is the prime moment to ask for one, as your product is fresh in their minds. Provide Unbeatable Value  You might have heard the phrase "overdeliver" in business and marketing circles. While you should still get paid fairly for your product or service, you want to deliver more value than your customer is expecting. Providing value means giving your customers a great product and service, but it can also be in the form of bonuses your customer wasn't expecting to get. You can include an e-book, printable, or template for free in your product package. You can also create a special PDF workbook to accompany your online course.   Providing unbeatable value shows that you are focused on making the customer happy and sets you apart from the competition. And once you're able to convert new customers into returning customers with your unbeatable value, there's a high chance they'll tell others and spread the word of your amazing products and services. Let Bear Fox Marketing Help You Increase Your Conversions Today Conversion rate optimization might look complicated at first, but it's easier to start than you think. As long as you're clear on your business goals and you keep the customer in mind, you're well on your way to increasing your bottom line.   We hope this guide gives you some helpful tips for increasing conversion rate so you can turn potential customers into ones who will stick around for a lifetime. Whether you're a new business owner or an established business looking to increase sales, Bear Fox Marketing can help you with increasing your conversion rate. Contact us today and let us know how our dedicated team can help you reach your business goals. --- ### Making Your Ecommerce Company The New 'Buzz' > When it comes to online business success, a good eCommerce marketing strategy is essential. Here is everything you need to know. - Published: 2021-08-18 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/making-your-ecommerce-company-the-new-buzz/ - Categories: eCommerce Ecommerce marketing can turn your company into a powerful lead generation and sales machine. Imagine the power of making sales almost on-demand, with customers who value your approach to serving their needs. But, unfortunately, many online businesses don't know how to market themselves effectively.   This leads to a company draining its advertising budget and seeing very little return on investment. However, there are several tried and trusted methods to boost your online advertising efforts and build your online presence. Read on to find out which marketing techniques could help your business reach your target market. Decide on Your Branding Before you begin your online marketing strategy, it's essential to determine your company branding. If you spend money advertising to customers while using a particular logo and message and then change it at a later date, it can be confusing. Although it takes time to achieve a recognizable brand, you can do it if you stick to one design and message. Ecommerce Marketing and Search Engine Optimization Search engine optimization (SEO) requires improving the quality of your website design and content. The ultimate goal is to appear in the top positions in the search engine rankings. Major internet giants such as Google use search engine algorithms to determine where your site should appear in their listings.   Search engines only want to show the best sites to internet users. This means they will give the best positions to responsive sites with informative information. Therefore, you need to ensure all your website links are in working order. You also need to consistently provide fresh and valuable information for consumers. A great way to do this is to have a blog and add new posts weekly to provide potential customers with useful hints and tips.   Content Marketing You can also have a content marketing campaign that involves guest posting on other sites. For example, you could post short articles on community forums so that consumers begin to view you as a trusted industry professional. This is also an excellent way to reach a large number of people because others can share your posts with their friends and family.   Over time, you can build up an impressive library of articles that generate passive leads without further costs. Pay Per Click (PPC) Advertising For fast digital marketing results, you could take out an e-commerce advertisement on a PPC basis. This means you can quickly appear in front of your target market without the need to wait for search engines to rank you in a high position. But, this can be an expensive process for an e-commerce business if you do not understand how to measure your results. You can work with a professional firm that can study the metrics of each paid advertising campaign. They can then adjust the copy and images accordingly to get the best results. Utilize Social Media While there are many social media platforms, it's best not to try to conquer each one. There are simply too many, and you could spread your resources too thin. But, by focusing on a smaller number, you can make a meaningful connection with many social media users.   For example, if you sell photogenic products, you could regularly post on sites such as Instagram and Pinterest. Or, if you provide plenty of useful information to consumers, then you could place posts on a site such as Twitter. The most important factor is to post consistently. Followers then know when to look out for your updates. Social media advertising also offers the ability to have a two-way online conversation with clients. This can be an excellent way to improve your customer service. Get In Touch with Influencers Influencers already have a loyal customer base of followers willing to buy products and services they recommend.   Therefore, you can partner with an online influencer to instantly receive their endorsement. Depending on the size of the following, and the engagement levels, this can become an expensive marketing strategy. But, it can also be effective if the influencer has plenty of support within your target market. Email Marketing  Email marketing remains an effective online marketing strategy on a long-term basis. This method allows you to keep in touch with customers who are already interested in your products. Consumers may not be ready to buy the first time they are in contact with your business, but they may want to buy further down the line.   By staying in contact and providing value, you can position your e-commerce business as a trustworthy and reliable company. While you shouldn't send too many emails and spam customers, you could drop them an email once a week without being too intrusive.   Use Video Marketing If consumers are too busy to read an email, they may appreciate a video message they can view in less than a minute. For example, you could send a quick product demonstration or just a friendly message with some useful advice. Posting new videos consistently on your website may also help you develop your position in the search engine rankings. Contact Bear Fox Marketing Today Bear Fox Marketing is an industry-leading e-commerce marketing company that can help take your business to the next level. We work closely with you to understand your services and products, designing and implementing the best plan for your needs. Our expert team provides a range of powerful online advertising solutions such as SEO and social media advertising. For a consultation and a free quote, contact our professional team today. --- ### Digital Marketing Teams: Everyone Sells > Learn why everyone in your digital marketing team should embrace a sales mindset. Align your efforts to boost leads, conversions, and overall growth. - Published: 2021-08-11 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/digital-marketing-teams-everyone-sells/ - Categories: Sales No matter what you do or your job title, you are selling. Whether you are selling to clients, influencing and persuading your own team, trying to convince someone of something or to do something a certain way, you’re selling. The guts of what people actually do all day in digital marketing is often much different than what is in the job description. Your ability or inability to sell, persuade, negotiate, and convince others will affect every area of your life and can determine how well you survive. Who Really Works in Sales? Data shows that on average 40% of our time marketing different products or services is spent on something akin to sales and persuading. That’s 24 minutes of every hour, 3. 2 hours each workday, and 16 hours each week! 2 of your 5 workdays each week are spent persuading, influencing, and selling.   Funny enough, most people have a natural apprehension to hearing that they are in sales or involved in selling. Contrary to popular belief, no personality has a natural advantage in selling or persuading. Extrovert, Introvert, or Ambivert it doesn’t matter. Any type can find success selling if they can get rid of the folklore around what sales is and what it’s not. Ask yourself this question- “When you think of sales or selling, what’s the first WORD that comes to mind? ” Based on a survey the number 1 word that comes to mind is pushy. In fact, 20 of the top 25 words are negative (Slimy, sleazy, aggressive, ick, ugh).   Now, when you think of sales or selling, what’s the first PICTURE that comes to mind? The overwhelming response... A guy in a suit selling a car. How many people picture a woman? Hint... not a single person. The Substance in Selling We need to change the way we think about sales. Whether you like it or not and whether you want to admit it or not - your job involves selling and persuading. If you can think of sales and persuasion in a new way, you can be extremely successful in your job.   Let’s talk about attunement and persuasion. To persuade effectively, you need to get inside the head of your counterpart and understand their perspective. Learn how to attune yourself to their state of mind and cultivate a meaningful connection. Take the other person’s perspective, see from their side, and find common ground. Empathy vs. Perspective-Taking, and which is more important? Feelers are those who focus on feelings, emotions, and empathy. Thinkers are those who focus on the other person’s thoughts, interests and see from their perspective. So which one works better for sales - feelers or thinkers? Studies show that thinkers do better! When we are in a persuasive encounter, the moment can be very intense and there is a lot going on. This can cause cognitive overload. Ideally, we want to focus on both: have empathy by tuning into your feelings plus thinking about the thoughts and interests of your counterpart. If you feel overloaded and you can only focus on one - set feelings aside and focus on thoughts and interests.   Use emotions as a signal. If your client is upset or your co-worker is upset, what do you do? First, make sure that you don’t jump the gun and make assumptions. Use emotions as a signal to say: “What’s really going on here? ” Think about what their interests and thoughts are. Hypothesize and ask questions to get closer to what they are really thinking. Are You Selling True Value? In sales, we serve other people. You should view sales and persuading encounters as a service, and you need to be certain that what you’re offering lives up to the pitch. To be a good persuader, be a decent human being. Make it personal and put a face with it. This will elevate the level of service. Make your actions purposeful and ask yourself “If the other person does what I want them to do, will they be better off? ” Be sure to bring clarity. Clarity is the ability to see the situation in a fresh light and help surface problems that were not previously realized. Ask questions! Use this technique of asking 5 Whys to find a problem. When presented with an issue, ask why 5 times. A Solution Worth Selling Move from problem-finding to problem-solving. After you’ve probed to find that startling moment of clarity where the client sees the real problem, and only then can you present your solution. The nature of expertise has changed (everyone has access to information now), so don’t rely merely on access to information. Rely on being able to take a great deal of information, make sense of it, and use it to help your client solve the real problem. Be able to curate information to stand out. Help clients sift through and find what’s meaningful, and understand what’s reliable.   --- ### Our 3 Favorite Email Sequences > Are you looking to set up successful email sequences to generate leads and build your audience? Here are a few examples to help you get started. - Published: 2021-08-04 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/our-3-favorite-email-sequences/ - Categories: Email Email marketing is a highly effective tactic to reach current and potential customers. The average return on investment (ROI) of email marketing is $42 for every dollar spent. Customers spend a large portion of their day in their inboxes and it's a great way to directly connect with them.   With that in mind, marketers need to understand that customers get countless emails each day that they deem irrelevant. The emails are filled with content that doesn't connect with or mean anything to them. Successful email sequences will give your leads information they find valuable, turning the casual email reader into a customer for life.   This guide will go over how to create email sequences that generate leads. We'll also go over our top three email sequences that you can implement into your digital marketing campaigns.   What's Email Marketing? Email marketing is used to promote services or products while nurturing relationships with potential clients or customers. Any type of email a company sends out can be considered email marketing, except for direct answers to questions or order confirmations.   Examples of email marketing include: NewslettersCompany updatesPromotions of salesGeneral messages This tactic allows companies to keep their clients and customers informed about what's going on with their business. They're able to tailor their messaging specifically to their email audience. You have to seek a balance of how many and what kind of emails you send out so you don't end up spamming your customers.   What's an Email Sequence? Email sequences are a series of emails that are automatically sent to specific individuals that are segmented out in your database. A sequence can be time or trigger-based.   Trigger-based means that emails are issued when certain actions are completed, such as: Subscribing to your mailing listBrowsing behavior Buying a product or serviceDownloading or reading contentShopping cart abandonment  Time-based email sequences are also referred to as email autoresponders. Emails are sent out at different time intervals, including: 30 days after a customer buys an itemRight after they opt-inOn their subscription anniversary Email sequences are completely automated. You set them up once and they're good to go. The type of email sequence you set up depends on its purpose and what you hope the customer does at the end of it.   There are also two different types of categories that email sequences fall in: Marketing Email Sequences: Emails sent to nurture your leads that include content Sales Email Sequences: Cold emails that are tailored to generate sales calls and leads Depending upon whether the email sequence is trigger-or time-based, and what type of customer you're targeting, you can craft sequences that are perfectly tailored to their needs.   What's a Drip Campaign? When learning about email sequences, you'll see the term "drip campaign" used often. The two terms are virtually interchangeable.   An effective automated drip campaign can help your business: Nurture your leadsRe-engage lost customersIncrease sales Communicate on a regular basis with your customers With a triggered email campaign, you can send out personalized messages to your email subscribers on a larger scale.   The first email that's in your drip sequence needs to be catchy, but not like something that belongs in a person's junk folder. Every piece of content you send to your email database needs to be relevant to them. Take the time to create a quality email sequence for your audience.   The Benefits of an Email Sequence Email sequencing increases the efficiency of you and your marketing team. You don't have to spend time throughout the day sending individual emails to your customers. With the emails already set up, they automatically go to interested parties without you having to lift a finger.   You'll also see better results with the emails you send out. You're not sending emails out into a void, only for them to get deleted before they're opened. When the messaging is tailored to specific individuals and actions, you increase actions taken in response to your call-to-action.   When you streamline your workflow with email sequences, you'll also see a reduction in errors. The emails are set up to go out to customers at different points in their sales journey. They won't receive emails that don't apply to them.   How to Create Templates for Your Email Sequences The email sequences you create depend on who you're sending them to and what your goals are. Are you sending it to a customer that buys from you frequently? Is it a customer that makes a few large purchases each year? Or is a new, potential customer, that signed up for your email list? The content of your email and subject line are important. You want people to engage with your email, not automatically delete it. Within your email, you need to get straight to the point with a captivating subject line.   Once you've determined who your audience is and what action you want them to complete, you can use that as a basis for creating your email sequence.   Some things you should include in your emails are: Relevant and catchy subject linesPersonalized intro lines that breaks the ice with you and your leadAn eye-catching image that is also relevant to the body content of the emailBody content that tells the customer upfront all the details they need to knowCall to action at the end Including the above elements in your email will ensure that you're crafting messaging that your customer is interested in reading. You want to show them the benefit of reading your email right at the top, so they continue scrolling through to your message.   Best Practices for an Email Sequence When you start creating and drafting your email sequences, keep in mind that you should space them out. It'll require testing on your part to see how long a sequence needs to be and what's the best length of time between each email. You don't want to send too many emails too close together and appear spammy, but you don't want to space them out so much that the customer loses interest.   A reliable email marketing company can review the open rates of the emails that are sent out. If there's a drop-off of customers opening an email when you're only halfway through the sequence, you're likely sending too many emails. If the open and click-through rates are high, but conversion is low, your content might need to be reworked.   You'll also want to use language in your emails that speak to your customers. Determining who your ideal customer is will help you draft content that appeals to them.   Our Top Three Recommended Email Sequences There are a variety of email sequences you can send out. We've narrowed the list down to our top three favorites.   1. Lead Nurturing or Welcome Email Sequence  This email series is designed for sending out to a subscriber at the initial stage when they engage with your lead magnet. A lead magnet is a free service or time that's given to customers in exchange for their contact information. Lead magnets include: Free consultationsE-newslettersWhite papersSamplesTrial subscriptionsE-booksDownloadable file Lead magnets are used by marketers to create a sales lead. The goal of a lead magnet is to convert the lead into a paying customer.   The first email in this type of sequence should be the item that was promised to them. You want to establish and build a brand for your lead, as they may be unfamiliar with what you offer. This is a good opportunity to introduce them to your company.   In the first sentence of the email, remind them that you're sending them something for free in exchange for them signing up to receive an email. You can then list the benefits they'll receive for being one of your email subscribers.   After the welcome email, you can send out other emails that include other content you offer or various materials that showcase your experience. Don't assume that your lead is ready to make a purchase.   The term "nurture" is in the name of this sequence for a reason. You want to nurture them along the sales journey without being overly pushy. You don't want them to get turned off immediately and unsubscribe.   In the lead nurture or welcome email series, it's recommended to send out four to six emails. You want to build trust with your contact. That number of emails gives you plenty of time to show them that you're an expert and how they can benefit from the call-to-action you include at the end of your final email.   Lead Nurture / Welcome Email Sequence Template Use the below template as a starting point for creating your welcome email sequence.   Email #1: The Introduction Email Like we talked about before, this sets the stage with you and your potential lead. You'll deliver the lead magnet to them and let them know what they can expect from you next. Additionally, you can use your introductory email for the following purposes: Giving potential customers useful information Introducing them to the story of your brandAsking them what information they'd like to see If you do this portion right, your subscriber will look forward to the next email in your sequence.   Email #2: The Problem Solver Your leads have a problem. The service you provide or the product you sell solves that problem. No one will want to buy what you're offering if they don't think that it'll actually work for them.   That's where this email comes in. It illustrates to them that there's an answer to the problem they're facing. It makes them more aware of the solution to their problem, rather than being focused on the problem itself.   Consider the following things when drafting your second email: What is the problem that my lead needs to have solved? What actions do they need to take to solve it? What is it that they think they need to do to solve it, but they don't really need to? Come up with the answers to those questions. That'll give you what you need to draft an effective email.   Email #3: Your Reader's Problems Aren't Their Fault This email needs to convince your reader that whatever problem they're facing, it isn’t their fault. It will bring them a lot of relief if you can convince them of that. You'll also need to showcase what opportunities you have to solve their problem.   With this email, you'll introduce the service or product you offer that will solve their problem. It'll let them know what the specific solution to their problem is. At this point, you won't be going in for a hard sell.   Email #4: The Benefits You Offer The fourth email is where you convince your readers that what you offer can help them. You need to illustrate how your product or service can change their life.   You can implement the tactic of "future pacing" with this email. Future pacing is when you use the words in your email to get your customer to imagine themselves in the future. In the future, your customer is succeeding, experiencing the amazing outcomes your product or service can provide.   Illustrate the benefits your customer will get at different points in the future. Get them to imagine themselves using your service or product.   Emails #5 and #6: Sell Your Service or Product This is the point in the sequence where you close on the sale. Sales from an email funnel typically happen at the end. You need to create a sense of urgency to get your leads to turn into paying customers.   You can break up the final two emails like this: Email #5 (Benefits/Features plus Urgency): You can create a greater sense of urgency by adding in a countdown timer or letting them know what their life would be like without your product. Email #6 (Last Reminder and Testimonials): This is a shorter email where you let them know it's their last chance to access what you're offering, including testimonials, to show them social proof. If your lead doesn't end up buying your product, it's likely that they weren't really interested in what you were offering. They also might not believe that what you're offering could help them.   However, for readers that were on the fence about buying your service or product, these final emails may entice them to pull out their credit cards.   2. Shopping Cart Abandonment Sequences Around 69% of online shopping carts get abandoned by customers. People take the time and effort to find a product or service and add it to their cart, only to never complete the purchase. There are a variety of reasons a customer could do this: There are too many steps for them to complete in the checkout processThe way you accept payments doesn't seem secureThe total of their shopping cart is too expensiveThe customer was browsing and putting items in their cart for funThey got distractedThey changed their minds Regardless of what their reason is, you want to get your customers back and complete the sale. With a shopping cart abandonment email, you'll want to use around three emails to get their attention.   Within those three emails, you can use a variety of tactics: Fun personalityCoupon codesSocial proofLoss aversionProduct shotsSending the emails at different times Sending out multiple emails increases the chance that your customer will buy your product. Not every person reacts to the same type of messaging. By drafting emails that convey different things, you'll increase your chances of connecting with someone.   Email #1: The 60-Minute Email Your customer left their cart behind, either because they went to compare prices, or for a variety of other reasons. The faster you get them to re-engage with their shopping cart, the better.   Why is it called the "60-Minute Email? " Because you send it 60 minutes after they abandoned their shopping cart.   Include the following items in the 60-minute email: A reminder that their shopping cart is waiting for themHigh-quality images of the productA call-to-action You don't need to include a lot of things in this first email. You don't need to add in coupons or related products. There's plenty of time for that in the subsequent emails if this doesn't get them to act.   One thing you could highlight in this email is the benefits of your service or product. Get them to feel the pain of what it feels like missing out on the benefits of it. The power of loss aversion is strong.   Email #2: The Next Day Email Issue this email 24-hours after your customer abandoned their shopping cart. They could have missed the 60-minute email you sent the day before.   Consider the following things when drafting this email: Did they open your email but not close the sale with their shopping cart? Did they even open the first email? If they didn't open your first email, you can experiment with resending the first email, but with another version of your subject line. If they did open it and didn't convert, you have some more freedom with the body content of your email. You should treat non-openers and openers differently.   Include the following with emails to openers: Highlights of different features and benefitsSocial proof, such as testimonialsA guarantee that reduces their risk A refund guarantee and social proof will help seal the deal with any customers that were on the fence. If the first email wasn't enough to get them to convert, this second email will help increase your chances.   Email #3: A Few Days Later Email If your customer still hasn't converted after a few days, you have one final trick that you can utilize. After this point, if they received three abandoned shopping cart emails and still didn't convert, they're likely not interested.   A 10% to 15% off coupon could be enough to entice a customer to make a purchase. You want to hold this until the end of your email sequence. You don't want to set a precedence that you'll start sending coupons in the first or second email after someone abandons their cart.   You can also create a sense of urgency in this email. Let them know this is the final time you'll be contacting them and they'll lose out on this discount if they don't act fast.   3. Onboarding Email Sequences  Now that you've welcomed your leads, it's time to onboard them. Your goal is to give them relevant information to keep them engaged so they'll buy a product or service from you.   The goals of an onboarding email sequence include: Buying a productStarting a trialBooking an appointment or meeting Onboarding emails should be personalized and showcase the benefits of what you're offering to them. You need to highlight the value of your products or services. They're interested in what you're offering to solve a problem for them.   One way to show how your product or service helps people is by showing them social proof. This includes product testimonials or customer stories. By highlighting success stories, you'll show them exactly how your products work in real life.   You can be more creative in the selling process during your onboarding emails. With the welcome email sequence we talked about, you're trying to be more subtle. Offer a discount or coupon to first-time purchases to push your leads to convert.   Some other things you can accomplish with an onboarding email sequence include: Sharing a limited-time discount code for new email subscribersGetting them to interact with your social media accountsShare a video or a blog post that gives them helpful tips You can also use an onboarding email sequence to get previous customers to re-engage with your brand. You can start this sequence when they've started a certain action on your website, but never completed it.   If you're launching a new product or service, send your subscribers an email so they can learn about it. Offer them a pre-order incentive.   No matter what your goal is, an onboarding email sequence is a great way to engage old and new customers.   Connect With Bear Fox Marketing Knowing how to build an audience and connect with them effectively with email sequences can be difficult. There are a variety of aspects to consider. Email sequences are a great email marketing strategy to increase your sales and grow your customer base.  Bear Fox Marketing is here to help with your email marketing needs. Contact us today for a consultation. --- ### Should Your Company Even Exist? > Are you wondering if your company is even necessary anymore? Here's how to use marketing and SEO to justify your company's existence. - Published: 2021-07-21 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/should-your-company-even-exist/ - Categories: Marketing, SEO As the title says, should your company exist? It's a question not many business owners take the time to ask themselves, but it's important. There are reasons why businesses exist; what are yours? If you're not sure what your answer is, or don't like the one you've come to, don't worry. Today we're going to discuss how marketing and SEO can help get things back on track and start justifying why your company should stick around. Your Company Needs a Purpose If you are concerned that your company isn't “relevant”, we need to talk about its purpose before we move on.   On a philosophical level, why does your company exist? Why haven't you chosen to do something else? You need to be able to answer that question, or there isn't much point in being a business owner. There are plenty of valid responses, with a few common ones being: I want to make money while staying independentI want to change the world as I workI want to leave behind a legacyI want my work to help my business grow rather than someone else's Even "I want to make money" is a fine, if simple, response. It's also possible to have multiple purposes or to change your purpose as your company evolves. The point is that the question should be easy; you should have an answer ready. There are a number of ways to find a purpose if you have trouble knowing what yours is. The trick is to identify what will make you happy or at least fulfilled as you run your business. Time to Justify Yourself to the World Once you've identified why you want to be in business, it then becomes easy to justify its existence to everyone else. After all, a company isn't much good if only you care about it. This is where things can get a bit complicated. Debating with yourself is mostly an internal struggle, as you puzzle out what matters to you. Debating with the wider world requires you to get a message out in a world already crowded with messages. Your company message also has to be nuanced, designed to appeal to your target demographic in such a way that it will encourage them to do business with you. This is where marketing comes in. You need people to know why they should buy from you. What do they get? Why are you better than the competition? Your business model needs to account for that. Figure out how you'll compete. Some go-to ways to compete and differentiate your business include: Delivering better pricesFast shippingRobust servicesFun eventsA great atmosphereFriendly, well-trained staff The good news is, unless your base business model is a disaster, it's possible to correct the course. It's all about adjusting things so your business model works and then marketing yourself as best as possible given your resources. Your Model Needs to Make Sense This is worthy of its own article so we won't dwell too much on it here, but your business model needs to have reasonable potential for profit. If it doesn't, it often won't matter how much attention your business gets. Put very simply, a business needs to make more money than it spends. Moreover, a business should not spend more than it has to in order to achieve the same result.   If your company receives a dozen calls a day, you could have two people manning phones, but shouldn't. In fact, you may not need anyone manning the phones, instead having someone walk over from a different job whenever it rings. Anything that requires time, money, or materials to do should be looked over to see if there is a better way to do it. The more efficient your company is, the more profitable it tends to be. It is this goal of efficiency that now brings us to one of the best ways a company can justify itself: digital marketing. Marketing and SEO With a good message and model, all that's left is to market your company. An interesting element to marketing is that there's almost always a way to be more efficient. The less you can spend to get a message out to the same number of people, the better. There are a ton of ways to market in this digital age but one of the best is through what is called search engine optimization (SEO). SEO for business is something of a marketing gold standard because it allows a company to manipulate Google's search algorithms to raise your company's website ranking. This in turn means it will come up higher when people search terms relevant to your company. It is a very cost-effective way to market as, once your website's ranked high, it can often be relatively easy to keep it there. The trouble is that this takes expertise not every business has. If you're worried your company isn't up to SEO marketing, hire experts like us who can do it for you.   While a marketing service isn't free, a good one (like ours) is cost-effective. If you spend a small amount of money to attract a lot of traffic to your website, in the end, you'll profit.   We'd Love to Make Your Company Relevant and More Profitable Once you've found a purpose for your company, you probably will still like to see it grow. Just getting noticed and making a small profit isn't where most business owners would like to stop. If you'd like help marketing yourself and growing your business, consider Bear Fox Marketing. We are a well-reviewed marketing company with years of experience helping companies like yours flourish. We'd love to hear from you! --- ### Corporate Questions: How Your Company Can Thrive (Not Just Survive!) > If you want to learn how your company can thrive, not just survive, we've got answers to your corporate questions. Read more about it here! - Published: 2021-07-07 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/corporate-questions-how-your-company-can-thrive-not-just-survive/ - Categories: Branding How does your company survive? That's a question that every entrepreneur has asked themselves at one time or another.   Furthermore, how do you make your business thrive? It's not easy for new businesses to get started and stay afloat, but there are some simple ways you can do it!   In this article, we will answer some of the most common business pain points. Thus, allowing you to rest easy knowing that you now possess the answers to the most painful of questions. Corporate Questions Deduced: How to Hire the Right People In order to hire the right people for your business, you must first know what is needed for the position. This will allow you to find people who are a good fit and who provide more value than just filling a vacancy. Many entrepreneurs struggle with this because they don't have time. Or they simply do not have enough money in their budget to train their staff members properly. Nonetheless, employees must work well together and should share similar values. So how do you make sure that happens? Ask yourself a few questions about the culture of your company. Having this information will help you to identify potential hires that share in the same culture. Here are some example questions: What motivates you? Are things done "old school" or "new school? " Do you need someone who has experience in the field? Is customer service part of an employee's role?   Next, let's continue with an in-depth look at more corporate focused questions tailored to your business. How to Reduce Business Risks Risk in business is part of the appeal, but it can also be the danger that comes from uneducated and even educated decision-making. In order to reduce business risks, you must first assess your company's needs. Do you need a new staff member? Are you considering entering into an agreement or partnership with another company or individual? Is the decision to make this move based on necessity, or is it for personal gain such as pride, status, etc. ? You should only consider reducing business risk once you have assessed whether there are any risks that can be reduced by changing the existing course of action. But if the facts haven't changed since before implementing your game plan - then go ahead! Taking calculated risks can end up paying off over the long run. Remember: "It's better to regret something that didn't work out than feel like we made no mistakes at all. " How to Optimize the Customer Experience The customer experience is paramount to the success of your business. In order to optimize it, you must have a sense of who your customer is, as well as, how they behave and think, and what their pain points are. The most important thing about the customer experience is that it’s seamless. There should not be any barriers between you and your customers (e. g. , ads or excessive site navigation). Customers want to spend as little time on your website as possible. Stick with one goal per page, and don't overwhelm them! For example, instead of offering blog posts in addition to products with an option for purchasing the product directly from the same page, keep these two items separate. You can also optimize the "customer experience" by making sure that everything works seamlessly across all platforms which will help build trust among your consumers. How to Use Social Media to Attract Customers In our modern times, social media is integral to communication with clients, generating sales, and getting brand exposure. In order to use social media to bring in clients, you must have a solid social strategy in place. The first step is to create an account and fill it with valuable content that will keep the audience engaged. You can then use your page for marketing, branding, networking opportunities, customer service (provide quick responses), contests/giveaways, or interactive polling which can help you gauge public opinion on your company's products. But this is a very basic way of looking at this aspect of the business. In social media, you can also utilize targeted advertising, sales psychology, and customer insight research to create effective campaigns and messages that will lead to higher conversion rates. Social media can also be a great way for companies with physical locations (like restaurants) to generate more business by driving traffic via online promotions, ads, or social events. How to Ensure a Healthy Life/Work Balance for Business Employees A successful business is a healthy business. And a healthy business is one with happy and healthy employees. In order to ensure a quality work/life balance for employees, you must first know what the challenges are. For example, a lack of work/life balance can lead to increased stress levels and less physical activity which in turn leads to higher rates of obesity, mental illness, heart disease, and diabetes. In other words: You must ensure that your employees have enough energy for their real lives outside of work. Encourage them to take vacations at least once every two years (or more if they wish). And build flexible hours into their schedules so that they're able to come in early or stay late without sacrificing valuable time with friends and family members who also matter just as much. You can offer free tools to enhance their skills and knowledge. Consider education plans, premium benefits for services, and more. This will ensure that employees feel like what they're doing is worthwhile while still having quality time away from it all. How to Gather Feedback From Customers An important part of improving your product or service is to gather feedback from your customers. In order to do this, you must make it easy for customers to give you feedback. This could be in the form of surveys and polls or through an email address on your website. A place where they can contact you directly with any problems or questions. It's important to use this information as a way to improve what is working well. It's also to find out what and why things are not going so well. It may even help lead you toward new opportunities that will be better suited for meeting customer needs. How to Gather Feedback From Employees You'll also want to make sure that employees know how valuable their input is in the businesses decision-making processes, like product development or marketing campaigns - otherwise, these crucial voices would fall silent! In order to do this, you will need to consider your employees as more than just a means of production. You'll want to think about them as the people who are on the front lines with customers, and who have unique insights you might not otherwise be privy to when it comes time for decision-making. To get feedback from your employees: Assess what they do well in their position and where they need improvement (this is often easy if you're honest! )Reach out to them informally over lunch or coffee breakHold quarterly one-on-one meetings with each employee individually so that you can ask specific questions related specifically to their work duties and how it relates back into improving customer experience Your employees should not only feel valued but also act as valuable assets when it comes time for decision-making processes such as whether there's a need for improvements or new products being developed! You'll also want some input from those who work closely with clients so that customer experience continues to improve over time.   How to Allocate Business Resources Effectively Another important aspect of the business is knowing how to allocate your resources in the right places. To do this, you need to identify where your resources can be maximized. The most successful businesses know how to boil their business down to the bare essentials and then add back what's needed as they go along. What this means is that these companies have a clear idea of what their core purpose or mission statement is, who their target audience is, why they exist in the first place, and what it looks like when all those pieces are working together smoothly For example, if you're an eCommerce company with physical stores, chances are good that one major area will be financing inventory (either on consignment or by paying upfront), while another might be product development for both online and offline retail locations. Allocating budgets appropriately should account for this information so that each area is given the funds they need to succeed. The other common pitfall of new business owners is that they often don't know where their time should be spent. This can lead them down a dangerous path where it's easy to start doing things but harder to do what needs to be done effectively. It can also mean that if you're an employee at one point and then decide to go into business for yourself- your knowledge base may not be as wide or deep because it was never necessary for your work before. There are ways around these challenges by following some simple steps: First, make sure your company has clear goals (what does success look like? ), a well-defined mission statement (why does the company exist? What is the company's purpose? ), and a specific niche that is clear to clients, employees, and the public (what differentiates your business? ). With these three things identified, it will be much easier to figure out what you need to do in order for those goals and missions to happen- which means making sure everyone on board knows how their work fits into the big picture. How to Develop Brand Consistency As a business, first and foremost, you are a brand. Your brand is the image that attracts customers and makes them stay if they deem so appropriate. Brand consistency is important to ensure your customers know who you are. In order to develop a consistent brand, you should first establish a plan of action. This means identifying what your company's purpose is, and then narrowing in on something that will differentiate you from other companies- for example: do you specialize in photography? What specific type of photography? Wedding, portraits, or landscapes? Then, it is important to think about how employees can contribute to this goal as well. For example, while an employee may not have any control over pricing (unless they are the owner), they should know what kind of product or service their job contributes towards so that when customers come into contact with them, there isn't confusion as to why their role is necessary! Finally, make sure everyone knows where all aspects of branding fit into the big picture by creating company guidelines that define who does what and why. The Importance Of Company Guidelines Define who does what and why by creating a list of company guidelines. These should include how to behave on social media, dress code, etc. Don't be afraid to create boundaries for your employees that will keep them from going against the branding standards you have set in place! For example, if everyone has their own personal Facebook account but they all represent themselves as part of your business (i. e. , posting pictures with signage or logo), then it is important that these accounts are not public so as to protect any professional information and avoid confusion between personal life vs work life. This goes for making phone calls during working hours too. Make sure there's an understanding about when phones will be on and when they're off. Formal attire is a great way to set boundaries for employees. This is so their dress code doesn't become too casual. This includes not wearing jeans, sneakers, etc. , even if the work location allows it. When you establish formal dress standards, people know exactly how to behave in order to maintain high standards of quality at all times. As an employer, you have the right to ask your staff members about where they are going after work hours as well. Some companies require employees to take a lunch break during working hours while others do not. As long as there's consistency within the company guidelines then it will help avoid any confusion later. It also removes worries from other staff members that they are being picked on. There is no set time for when to have a break. But it’s important that you don't interrupt the daily work routine by taking too many breaks. For example, if employees take 15 minutes during their lunch hour and then another 30 minutes in the afternoon, will it be an issue with finishing projects or not meeting deadlines? The team may meet once per month at least - this way everyone can get together without having long meetings every day of the week. It also helps establish boundaries so people know how often they're expected to check-in. These monthly meetings can range from 20 minutes all the way up to two hours. This is depending on how much is to be discussed. The team may also have a weekly meeting. This helps keep everyone accountable for their current work and future work. It's important not only to share what you did over the previous week but also your goals for next week. These meetings help keep people focused so they don't get distracted. How to Attract Investors or New Funds Businesses often have a hard time getting off the ground due to resource limitations. A great way to resolve this issue is to attract investors or get new money, but how is this done? In order to attract new funds or investors, you should be able to show them what they're contributing money towards. This is illustrated by a 'business plan'. A business plan should include the steps for achieving goals and objectives. It should also have financial projections such as profit margins or the net worth of the company. The more detailed you are in your proposal, the better chance it will be a successful model. Get people excited about your idea by making sure there's an audience for what you're creating. Then find ways to get those potential customers to talk about your product so that others hear about it too! One way this can be accomplished is through social media campaigns like Twitter ads. These allow businesses to target their desired demographics with advertisements. Continuing on the idea of creating an audience, it is also important to make sure you're speaking their language. Use relatable images and/or videos. These days people have a short attention span so keep in mind that videos should be about 20-30 seconds at most. After this, there should be some type of call-to-action where they can sign up for your email list, try out your product, etc. You may want to include offer codes as well to incentivize customers with savings. This way when customer service calls them back, they'll remember what you've done for them! Loans You can also attract loans from federal institutions or banks if you need help with the cash flow. In order to get a good loan, you should have some collateral, so think about what you have that is of value or take out a loan on your house. When taking out a loan, you want to consider these aspects of it: How much money do I need? What is the interest rate and how long will it take to pay off my loan at that rate of interest? If there are any fees or penalties, and what would they be? Do I want a fixed-rate loan (meaning the same amount each month) or an adjustable rate with no default clause so that if rates go up my monthly payments also increase? The latter has more risk but can offer higher returns as well. If you're not sure which one to choose, ask your financial advisor for help! Ideally, when starting out on this journey into entrepreneurship, try to keep some cash handy in case something happens unexpectedly and never put all your eggs in one basket. How to Measure Outcomes Finally, the greatest part of the business is that, for the most part, it is predictable. By using analytic software or KPI tracking tools, you can predict what the future will look like from this point in time. However, you can also adjust your parameters and see what it will look like if you put more resources into advertising as an example. Measuring outcomes and analyzing performance are important. In order to do it, you must first define your key performance indicators, then set up the parameters and standards for how you measure them. Key Performance Indicators: These are typically quantifiable metrics that tell you where to focus in order to drive change or improvement. They can be very specific like revenue per day or more general (e. g. , the total number of downloads on an app). It is important not only to track KPIs but also to understand which ones will have a greater impact on certain areas of your business as time goes by. That way, you don’t rely on just one measurement for everything - this would be putting all eggs into one basket! Parameters/Standards: Once KPIs are defined, it's necessary to establish what numbers they must attain in order for the company to be successful. For example, if your company has a goal of generating $500k in new revenue this year and you set KPIs for conversions at 25%, then the parameters would dictate that they must drive 50 sales during each month - or 1,250 total! After this, do some research on appropriate tools that you can use for the purposes of tracking these metrics. Marketing Assistance for Your Business Now that you know the answers to the most common of corporate questions, you are well on your way to ensure that they no longer bother you or your business. In any case, there's plenty of time to take care of these problems before they become a problem in the first place.  You have an ace up your sleeve. If you're interested in full-scale marketing services for new businesses, get in touch with us and we will happily accommodate your needs. --- ### Do Your Customers Even Know What You Do? > When offering digital marketing services, you'll need to learn these key tips to let your customers know who you are and what you do. - Published: 2021-06-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/do-your-customers-even-know-what-you-do/ - Categories: Marketing Synergy, digital transformation, cloud-based strategy - do you ever hear technology buzzwords and wonder, does the average person even understand this terminology? Companies that throw together impressive-sounding words and phrases could actually be alienating their potential customers. People aren't likely to invest in something they don't understand. Afraid your company might fall under this description? Don't worry - we can help you! This article will explain how you can clearly and concisely tell customers who you are and what you do through digital marketing. 1. Describe the Problem Using Their Words - Not Yours When it comes to digital marketing tips for professionals we often overlook the basics. You are an expert in your field but you're not always selling to other experts. You're probably selling to regular people with a similar issue. For example, say you are trying to figure out how to digitally advertise your new all-in-one scheduling app for dog walkers. You can advertise using complicated tech words or you can ask dog walkers to explain the biggest issues they have with current scheduling apps.   Then, use those words and phrases in your advertising. This strategy will help you connect with your audience instantly because they know you relate. You can collect this feedback using a focus group, online forum, or through another social media channel. 2. Make the Most of SEO Search engine optimization (SEO) is one of the best ways to get more views. No matter if you're buying, selling, or sharing online you'll need a few SEO tips. SEO brings potential customers to you based on what they search online. You can conduct your own independent SEO research to rank higher on search engines but it takes time and expertise for that to turn into a return on your investment. Consider hiring an experienced marketing company to help you with this step. By working together, you can create an SEO strategy that makes it clear to customers what your business does. You can narrow your description to a few words or phrases that concisely explain the company and product or service. 3. Make the Most of Videos People like entertaining videos - it's as simple as that. You don't have to be an expert in digital marketing tips to know that a viral video can be huge for a company's reputation. Consider how your company could use a video to communicate your message to customers. This is especially useful if you are selling a complicated or niche product that's hard for people to understand. You can use whiteboard animation or animated doodling to make a complex topic easier to comprehend. 4. Be Smarter with Social Media Use It's not enough to post a hundred Facebook ads and expect customers to understand your business. You have to be careful about where you post, what you post, and when you post. Luckily there are expert digital marketers that can help you with these insights. They can work with you to target the right audience with a message that perfectly explains your business. It can instantly get you better click-through rates and higher page views. If your goal is to get more website visitors, social media is a great place to start. But when it comes to social media be sure you're working smarter not harder. Don't spend money on social media advertising unless you know it's going to provide a return. 5. Send an Email Want the opportunity to connect with potential customers and explain your business outright? What about an email? It's a longer form of communication that allows you to dive deeper into your business and why people should care. Email marketing is a cost-effective way to reach hundreds, thousands, or hundreds of thousands of people in a few clicks. If you're not sure how to make this kind of content marketing work for your business - don't worry. You can get help with all different types of content marketing including email marketing for growth and retention.   6. Paid Search Have you heard of pay-per-click (PPC) or paid search? It's one of the most effective forms of advertising for online businesses. A digital advertising agency can help you set up a PPC campaign to convert visitors to customers. And best of all - they can do it for an affordable price! During this process, you can learn a lot about existing customers and site visitors that did not convert. If you notice a high number of site visitors but no additional sales, you might ask yourself whether your customers understand what you're selling or what you want them to do.   Think about adding paid search to your digital marketing strategy. It's a meaningful learning experience for your business and a huge opportunity for growth. 7. Start a Blog  What better way to introduce your company than by starting a blog? You can post relevant content to show customers what your business is all about. For example, if your company is selling organic beauty supply products you might want to post about trends in hair, skin, and nails. In each of your blogs, you can take the opportunity to describe how your company is relevant to the blog topic. The article could include internal links to hair, skin, and nail products that readers can use to purchase items. As a result, your company can develop a voice and personality that people can relate to. Make the Most of Digital Marketing  With these solutions, you can introduce customers to your business - who you are and what you do. Using effective digital marketing strategies can transform your business in a matter of days. Remember that people won't invest in things they don't understand. Educate consumers and be willing to connect with them wherever they are. Not sure whether hiring a marketing company is right for your business? Check out these case studies. Or better yet, contact us at Bear Fox Marketing and let us walk you through our solutions for your business! --- ### Nurturing Your Customers With An Email Campaign (Where Should You Start?) > Looking to reach out to your customers on a more regular basis? Here's how an email campaign can help you nurture your clients. - Published: 2021-06-08 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/nurturing-your-customers-with-an-email-campaign/ - Categories: Email Driving traffic to your website is excellent, but when only 4% of visitors are ready to buy, it can be challenging to convert them to customers. Email marketing is remarkably effective when done well—it generates a whopping $38 for every $1 spent. An effective email campaign can not only help nurture leads, but it can also assist in qualifying them in the first place. You can increase brand awareness and build strong loyalty to your products through strategic email marketing using personalization and automation. In turn, bringing in more revenue from subscribers who show interest in your products and services.   Keep reading to learn more about nurturing your customers with an email campaign and B2B lead nurturing email examples that will help you generate more revenue. The Benefits of Nurturing Leads With an Email Campaign Lead nurturing refers to the process of investing in relationships with your target audience. Lead nurture campaigns are equally as important for B2C companies as B2B brands. There is a reason that 74% of global companies prioritize lead nurturing and conversion. It's key to any marketing arsenal, and it starts with email marketing.   Email Nurturing Increases Quality Leads and Sales Lead nurture email campaigns factor in brand education and awareness. They should give prospective clients insight into who you are, what you do, and why you're the best in your field. Many brands do this through email marketing campaigns. Here are a few more statistics to show how powerful email nurturing can be. Nurturing leads through email generates 50% more sales than sending emails to non-nurtured leads. Email nurturing results in a 451% increase in qualified leads when used in conjunction with marketing automation. Point blank, companies that combine automation with lead nurturing emails generate more qualified leads.   Lead Nurturing Is the Key to a Better Email Response Compared to standalone email blasts, nurturing leads through emails brings 4-10 times the response rate. This increase in response rate is due to personalized emails customized to each subscriber's customer journey.   Now that you're aware of the benefits of email nurturing let's talk about email nurturing campaigns. What Is an Email Nurture Campaign?   Email campaigns are initiatives that help you organically engage with your target audience. They're meant to inspire, educate, and enlighten consumers. With these campaigns, you can provide consumers with the answers to their questions and the content they need to begin their customer journey. Nurture campaigns center around behaviors. Together, they create email nurture campaigns, which are email campaigns designed to engage, educate, enlighten, and encourage leads to take action. Brands create them to answer their lead's questions and provide them with engaging content as they flow through the sales journey. The goal of these campaigns is to turn prospects into high-quality leads and ultimately into loyal customers.   The best email nurture campaigns are created based on past user behavior. For example, a user visits a specific page on the website, fills out a form, or signs up for a webinar. After a user takes a specific action, the email nurturing campaign process begins. Qualifying Leads The first step to creating a nurture email campaign is determining where your prospects are located in the sales funnel.   When marketing and sales teams work together to forecast the likelihood that a prospect will make a purchase, they're engaging in lead qualification. Lead qualification is vital at every stage of the sales journey. Ultimately, it decides whether a prospect will continue to be funneled down the sales pipeline.   This process is vital because it saves you energy, time, and your bottom line. Lead qualification starts early in the pipeline. It's best if this begins as you're making the first contact—or beforehand. It helps you ascertain: If the prospect is in the right location and industry to benefit from your products or servicesIf they have a need that your product or services can fillIf the prospect has the budget and authority to make purchasing decisionsIf there is a way you can provide value over the prospect's current vendor or your competitors Keep in mind that the right communication at the wrong time can be just as harmful to the process as the wrong message—sometimes, it is more detrimental than no message at all. Asking the Right Questions When someone new subscribes to your emails, you must ask for crucial information to help you determine where they are in the customer journey.   It's essential to ask for only the most relevant information. The more questions you ask, the more annoyed your prospects become, which ultimately decreases conversion.   For example, if it's unnecessary to know your prospect's last name, consider asking for their occupation instead. Knowing their profession can help you better understand who they are and what content they would find beneficial. All you lose is a bit of information you didn't have a use for anyway.   Instead of considering opt-in forms as a necessity, think about how you can leverage them for lead qualification. Ask the prospect for information your company needs to qualify them based on: FitBehaviorInterestBuying stage Remember, your subscribers won't want to give you an endless amount of data willingly. The most effective opt-in forms only include 2-4 form fields. Unless they know they're getting something of value out of it, customers aren't interested in providing you with personal information.   Consider the reciprocity and ask yourself what you can give your subscribers in exchange for their data? Try offering gated content, like a free e-book download, in exchange for more customer information. Once you have trusting subscribers who recognize your content as high-quality, they'll be willing to provide the information you're asking for to receive something of value in return. Once you have the necessary information about your target prospects, it's time to move to the next step: segmenting leads. Segmenting Leads Email marketing is efficient for lead nurturing, thanks to automation and segmentation.   By using segmentation, you can send your prospects the content they want without spending hours crafting individual emails for each individual subscriber. Break your prospects into segments and use automation to make the process easier.   Segmentation is used to split your audience into categories, such as age, gender, or location—this depends on what's best for your industry and company. However, you don't have to stop there. Shoot for hyper-segmentation. Use the data you've collected, such as their past activity, stated preferences, and more, and strive to create a segment of one. For example, you might segment your list by gender to ensure customers receive the most relevant content. Why not take it further and target female customers, aged 20-30, living in Atlanta, who purchased one of your products. Or you can target female millennials who work in fashion. It's possible to develop segments according to where they are in the sales funnel.   When segmenting, you can get as specific as you want. Create the segments that make the most sense for your audience and industry. Marketing directly to these individual groups will tell you what content they like and want, and what products or services they need—then you can deliver precisely that.   The idea is to personalize your content as much as possible to deliver exactly what they desire—and nothing else. The more you hone this process and the better content you provide, it's more likely your customers will come back for more. This gives you even more data and allows you to segment even further. Thus the cycle continues. Build Trust With Your Prospects Segmenting content in the right way not only builds trust and associates your brand with value in your customers' minds, but it also improves your deliverability. Deliverability is key to better inbox placement, which is a proven way to see tangible outcomes from your email campaigns. Today, the concept of spam has evolved to include more than Nigerian princes looking for love. Any unsolicited or irrelevant email is often flagged as spam. Segmentation is a way to combat this and generate significant revenue for your business.   3. Automating Email Campaigns Once you've placed qualified subscribers into relevant segments, use automation to boost your lead nurturing process.   Email campaign automation ensures that you will never miss an opportunity to reach out to a prospective client—which is an opportunity to convert.   If you're offering a discount because of a special occasion or holiday, try scheduling your emails in advance. Setting your email campaign up in this way ensures that your audience sees your email at the opportune time. Plus, it's liberating just to set it and forget it. Automating your email campaigns also enables you to track consumer behavior. You can see which prospects opened your email, which links they clicked, and the actions they took once they arrived there. Know exactly whether your email campaign click-throughs translated into revenue. This data allows you to improve your content and, in turn, increase your income. If you schedule your email campaigns, your prospects that live in different time zones will still get them at a time that's convenient for them. Timing is everything, as you don't want your emails to end up buried at the bottom of their inbox.   By scheduling your email campaigns in advance, you also improve deliverability. Fewer spam filters will target your emails, and you'll get better inbox placement. Not even the most well-targeted and meticulously designed email can gain traction if it's sitting at the bottom of your prospect's inbox. 4. Personalizing Email Campaigns Marketing automation works best when you can deliver content that's hyper-tailored to your individual prospects. Thanks to technology, personalizing emails is no longer a day-long job. You can take your content personalization to the next level using dynamic content. Dynamic content is easy to create and allows you to build one email and customize it depending on whoever receives it. For example, when creating an email for your boutique spa, keep the copy the same, but change the banner image according to the treatment that interests your prospects the most. You can tempt remote-working subscribers with images of relaxing massages while your business people receive a banner showing facials and beauty treatments. Dynamic content like this puts your data, automation, and segmentation to work for you. All of this depends on whether you know what's effective for each of your segments. An easy way to test your campaigns is to use A/B testing to see which content delivers the best results.   A/B testing is a form of digital testing. First, design an email and then change a minor feature (such as the call-to-action) before sending both emails out to a small list of subscribers who engage with your brand.   Analyze the email metrics to determine which performs best. Once you know, you can send the better-performing campaign to your remaining subscribers. This tactic ensures you're reaping the best possible benefits from your marketing campaign. If you know that one group prefers blog posts over images, you can shift your dynamic content to include more text than pictures. If one group buys mostly work apparel, your next "newest arrivals" email can feature comfortable flats for work. Personalization in marketing goes far beyond simply including a subscriber's name. You can't just tell prospects that you're listening to them. You have to prove it. Then you'll start seeing actual results. 5. Customizing Nurture Journeys To make the most out of nurturing prospects through email campaigns, automate the entire customer journey. To do this, focus on triggers that will automatically send an email (or an entire series of emails) to prospects based on their actions or behaviors when performed by a visitor. It's as easy as designing an email campaign one time. By identifying relevant triggers, your prospects will receive personalized emails based on their customer journey. You don't have to do a single thing after the initial design. Customer journeys present a great way to build brand loyalty without requiring any heavy lifting on your part. For example, you can offer a unique case study or download once customers spend a certain amount of money or reach a certain threshold. Actions might be triggers, such as entering an email address in exchange for an e-book. However, there are other types of triggers, as well, including date and time. For example, you can set up an automatic email to request a review one week after a customer purchases from your site. Designing a well-thought-out customer journey will go a long way to impress your prospects, as 55% are willing to pay for a better customer experience. Often, your industry and business will determine what your customer journeys will be. However, here are a few examples: Abandoned cart emailsOrder follow-upFeedback, surveys, or suggestionsRe-engagementThank you Each of these customer journeys begins with automation and ends with a prospect completing the desired action. This action might be as simple as re-engaging with your content or as significant as making a purchase.   Automating these journeys enables you to build a consistent narrative across your website and email campaigns. This goes a long way in building loyalty and brand recognition. 6. Using Compelling Calls-to-Action A call-to-action is arguably the most essential part of your email campaign. In whichever way you decide to frame your next campaign, make sure each email ends with a solid CTA to convert your leads.   Once you've nurtured your leads through the sales funnel, it's vital to end on a CTA that tells your prospects exactly what to do, such as: Grab a downloadBuy a productRead the rest of a blogShare a piece of contentFill out a formRegister for an event ... The list goes on. CTA buttons consistently outperform text links, mainly because most people scan emails without reading them. Bold CTA buttons stand out. You also want to avoid too many CTAs, as this will confuse prospects and lead to a decrease in customer engagement. The primary function of a CTA is to make it easy for your prospect to perform a specific action. Once you've split your leads into segments and nurtured them, you want to make converting straightforward. Please don't make the mistake of spending time qualifying and nurturing your leads only to lose them at the bottom of the sales funnel.   Creating the Perfect CTA When writing a call-to-action, the words you choose matter. Significantly.   The language in your CTA can cause people to move on or push them to click. Here are the steps to take to craft a perfect CTA for your next email nurturing campaign. Use Action Words The most powerful CTAs use action words to tell viewers what actions they need to take next. Use power words to be more persuasive and evoke an emotional response. Generate Curiosity and Excitement The best calls-to-action rely on psychology to combine curiosity with excitement or anticipation. Use words that make prospects feel like they'll miss out if they don't follow through.   One way to generate excitement is to gamify your opt-in forms so that people are more likely to click through. Highlight Value Good CTAs often focus on the value they offer. You can communicate this by simply adding the words "Risk-Free" or "Free" to your CTAs. Button Design Design is another crucial aspect of calls to action. How do you make them stand out? By utilizing a few key design elements.   Most experts agree that when designing call-to-action buttons, you should: Use white space so that the button stands outFrame the button to create contrastUse a button color that contrasts with the other colors on the pageMake sure it's large enough to click but not so large that it's overwhelmingOptimize buttons for mobile Testing Calls-to-Action You can't wing it when creating calls to action. You can't trust your gut and make hasty writing and design decisions. You need to assess your efforts by using data. It's also easier to judge the performance of your email campaigns by being direct. Are you successfully converting prospects into customers? Are you swiftly leading them through the next stage in the customer journey? Are your prospects opening your emails and immediately deleting them?   A clear and specific call to action with an associated metric simplifies the process of evaluating how effective your campaigns have been and how well you're converting. Convert as Many New Leads Into Customers as Possible  A more innovative and direct lead nurturing campaign will help you convert quality leads into customers as soon as possible. When doing so, you're generating the maximum amount of revenue for your business. Your customer has to get to know your brand and trust you before buying, but once they do, they'll likely spend far more money. Add email marketing to your lead nurturing efforts, and you'll not only convert more prospects into leads, but you'll see bigger purchases come through. Following these steps will lead to building awareness and brand loyalty and upping your company's bottom line.   Even if your brand is positioned in the market well, you need the right digital marketing strategy to scale.   If you're not sure where to start, let us help you. Bear Fox Marketing follows a customer-centric approach. We strive to match your value proposition to your customer's needs or problems while making them the heroes. Our tactics will help you build loyal customers. Let us help you develop a nurture email campaign strategy so that you can save even more money.   When you're ready to get started, let us know how we can help. --- ### You Don't Know Until You Try — Top 5 Digital Tests > How do you know if your advertising campaign works? Before spending large sums of money, it's best to figure it out. Here are the top digital tests to work on. - Published: 2021-05-20 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/you-dont-know-until-you-try-top-5-digital-tests/ - Categories: Automation, Content Marketing, Marketing By testing your digital marketing assets, you can save a lot of time and money. Not to mention, you can learn what works and replicate your success. Professional digital marketers know the importance of testing. Testing enables you to learn more about your audience, content and operations. Then, you can make more informed decisions. More importantly, you can achieve your goals faster. Digital marketers continually pressure-test their strategies for these reasons. Doing digital marketing the right way is full-time work. As a result, many small-to-mid-sized businesses hire an outside company for the job. Still, it’s helpful to know more about how digital testing can help you to improve your marketing campaigns. The following are the top five digital tests for online advertising. 1. Content Testing It’s always good practice to perform A/B testing with a third-party testing tool. This is one of the best ways to optimize the performance of your digital assets. You may find some success with a free tool such as Google Optimize. However, you’ll most likely yield better results by purchasing a premium testing tool. A/B testing tools offer an advantage in that they yield scientific results—more on A/B testing in a moment. Unlike other methods, you can trust in the results a premium testing tool produces. However, getting the full potential out of an A/B testing tool takes time. What’s more, they’re costly. Furthermore, they are equally complex. These tools are highly capable. However, there’s a steep learning curve involved in figuring out how to use them—even with Google’s free optimization tool. Once you learn how to use these tools, however, you’ll enjoy remarkable benefits. For example, imagine that you have a basic messaging system on your homepage. A premium A/B testing system will give you a good idea of how customers respond to different verbiage. It will also show you how your customers react to different features on your website. 2. Transaction Testing If you’d like to start with something simpler, you can perform a basic A/B test one transaction at a time. This method is a guerrilla tactic often used by salespeople. For example, a salesperson might tell some prospects one version of a pitch. Meanwhile, they’ll tell the other half of their prospects another version of their pitch. Over time, they’ll take note of which pitch worked best. In this way, they can optimize their sales pitch. Likewise, you can use this kind of simple A/B testing on select features of your website. Of course, this method isn’t as scientific as using a premium testing tool. However, it can still prove beneficial. With this in mind, you’ll want to keep your tests simple. Going back to our salesperson example, you don’t want to deliver a completely different pitch to both testing groups. There are too many variables to track. Instead, you might try varying the feature or benefit that leads your pitch. You can apply the same concept to testing small features of your website. For example, you can use transactional guerrilla A/B testing during one-on-one audience engagement, such as a landing page chat with customers. 3. Email Testing Email campaigns are relatively easy to test. You’d simply send one version to half of your subscribers and another version to the rest. Again, you only want to make small changes to your email campaign. For example, you might perform a minute tweak on your sign-up form. Alternatively, you might make a small change to your landing page or another marketing asset. A small change can result in an extraordinary improvement in results. Imagine that you perform in A/B test for 20 days. During the test, you send each variation of your email to 8,000 potential customers. Now, version A outperforms version B by 80%. Because you only changed a small element between the two email messages, you now know what to do to improve conversions. You’ll base this conclusion on a few things. You only changed a single element on one page or form. Also, you sent your email messages to the same amount of people and each group. Finally, you ran the test long enough for it to provide statistical significance. The only way to find out what works is by performing tests. By providing your customers with different text or images, you can perform tests that produce actionable results. 4. PPC Testing If you invest in pay-per-click advertising (PPC), you should always have an A/B test running. Fortunately, automation makes performing this kind of test with PPC advertising a little easier. At the same time, it will enable you to keep control of your campaign. For example, Google has a smart bidding tool that’s perfect for helping you increase brand awareness. It’s called Target Impression Share. With the smart bidding tool, you can choose the amount that will appear in the ad auction as it applies to your page position. In other words, you can include the maximum cost-per-click that you’re willing to pay. This kind of strategy works well when you want to increase or stabilize visibility and build brand awareness. If your competitors are stealing the spotlight, it’s a good time to test your PPC marketing strategy. For example, you may want to look for cost-per-leads that are trending too high. You could also decrease the impression share ad percentage. This process is a delicate balance. Thus, you'll want to test only a few core terms as you begin to test your PPC ads. 5. Call-to-Action Testing There are many ways that you can test your call-to-action (CTA). For example, you can test your CTA text. Here, you want a call-to-action to instruct visitors to perform a specific action. This kind of CTA always outperforms a generalized CTA. For example, you may have several CTAs that read “Click Here,” “Sign Up,” or “Download Now. ” Instead, you’ll want more personalized instructions. When creating a CTA, you want to speak directly to your users. Personalized instruction is a great way to compel users to click on a call-to-action that’s otherwise boring. You also want to consider the visual content of your call-to-action. If your potential buyers don’t notice your CTA, it might as well not exist. There are a lot of ways that you can tweak your CTA image. For example, you can change the background color. You can also incorporate CSS animations. Additionally, there are numerous ways that you can make your CTA stand out. For instance, you might use a plain hyperlink for your CTA. If so, you’ll want to upgrade to a stylized button. When people see buttons, they automatically know what to do. It’s an intuitive reaction to push a button when you see it. Optimizing Your Digital Assets for Top Performance H3 An important digital marketing testing area to consider is conversion rate optimization (CRO). CRO testing will inform you how well your overall marketing strategy is performing. What’s more, there’s always the potential to improve your conversion rate. Surprisingly, many digital marketers stay away from conversion rate marketing. In part, this circumstance exists because there’s no cookie-cutter solution for CRO testing. Every business is unique. It’s easy to get overwhelmed when testing a business’s conversion rate. There’s a multitude of things to test. Furthermore, the process can prove frustrating. It takes patience and diligence but the results are well worth the effort. In short, CRO optimization involves testing and adjusting elements of your website to promote the most conversions. You might use a tool such as Google Analytics Experiments to perform this kind of test. As an example, your call-to-action is one of the easiest places to start with CRO optimization. Testing this website feature is straightforward and highly measurable. A considerable amount of traffic might visit your website. At the same time, you may experience dismal conversion. If so, your CTA is a good place to start when investigating the problem. A CTA is anything that invites your website visitors to perform the desired action. Again, everything from the wording to the images that you use can affect the performance of your CTA. The Importance of Testing With testing, you’ll learn how to solve pain points. When customers come to your website, they have a specific goal. For example, they may want to understand more about your product or services. Or they may also want to buy something. Yet other visitors may simply want to read or learn more about specific topics, and some visitors just want to browse your site. Despite the reason why someone visits your website, they may have common pain points while trying to achieve their objectives. For example, your website may have confusing copy. Alternatively, you may not have made your CTA button readily available. As a result, most of your potential customers will never see it. When customers can’t achieve their goals, it leads to a bad experience. A bad experience increases buying friction. What’s worse is that it diminishes your conversion rate. You can find your visitors’ pain points by using tools such as Google analytics. Heat maps and web surveys can also help you to pinpoint visitor pain points. Making Progress with Testing Bounce rate is another important website metric that you must monitor. There are many reasons why your website may have a high bounce rate. For example, you may provide your visitors with too many options. Your advertising may also be mismatched with what your site offers. In fact, there’s an endless number of reasons why you may have a high bounce rate. Again, all businesses are different. Different websites have different purposes. They also cater to different audiences. There’s no cookie-cutter way to fix a high bounce rate. However, A/B testing can get you pointed in the right direction. Here, you want to test multiple variations of your website elements until you find the best version. This tactic will help you to improve the user experience. More importantly, you’ll find that customers spend more time on your site. In the end, you’ll reduce your bounce rate and increase conversions. As with all other A/B testing, you want to take baby steps. Stick to minor, incremental changes. Remember, you don’t want to jeopardize your current conversion rate. You also don’t want to make so many changes that you can’t keep track of what works and what doesn’t. Getting Started with the Testing Process Before you perform an A/B test, you’ll need to conduct thorough research. Firstly, you’ll need to access the current performance of your website. With this in mind, you’ll need to collect data on everything related to it. For example, you'll need to assess how many users visit your site. You’ll also need to evaluate which of your pages drives the most traffic. Furthermore, you’ll need to establish the conversion goals of your various pages. Your testing tools might include a range of applications that perform quantitative website analytics. They’ll help you to figure out these kinds of important metrics. These tools will also help you to discover problem areas. For example, A/B testing tools can help you to find the pages with the highest bounce rate. They can also help you to pinpoint the pages with the highest daily traffic. After unearthing this kind of basic information, you want to dive deeper into the qualitative aspects of your traffic. Here, you’ll turn to other tools, such as our previously mentioned heat map tool. Establishing Your Goals Now, you’re getting closer to establishing your business goals. As you perform your research, you’ll want to record your observations carefully. You’ll need this information to develop a >digital marketing professional. After running the test in all possible combinations, you can use the results to figure out what combinations affect your conversion rate the most. Now, you can use that information to deploy changes on your active website. Multipage Testing Multipage testing is another form of experimentation. You can use it to test changes to specific elements across several web pages. You can perform multipage testing using one of two methods. With the first method, you can create new versions of all the pages of your sales funnel. Now, you can test it against the control. This practice is called funnel multipage testing. Alternatively, you can test how adding or removing elements such as security badges or testimonials affect user behavior. This tactic is also called classic or conventional multipage testing. Evaluating Test Results Finding the winning campaign or element is the final step in any digital asset analysis. It’s the most important part of the process. Continuous A/B testing is required for effective optimization. But the testing process does not end with analyzing the results. At the end of your test, you’ll analyze the results. You’ll consider metrics such as percentage increase, confidence level and direct or indirect impact. With this in mind, you’ll need to develop a measuring system to test these kinds of variables. Once you’ve collected your measurements, you’ll deploy the winning variation if your test is successful. If your test fails, you’ll gain important insights as to why. Additionally, you can incorporate this new knowledge into future tests. A holistic approach to experimentation is vital to learning more about your digital brand. With testing, you can systematically work through your digital assets to improve marketing results. For instance, there’s a lot riding on your digital sales funnel. You’ll need to optimize every piece of content that you put in front of potential buyers. Testing can help you to optimize elements that influence visitor behavior and, in turn, your conversion rate. Getting Help With Testing Most marketing campaigns have three goals. Business owners typically want to build brand awareness and increase customer retention. Plus, they usually want to boost sales as well. As you perform testing, it’s important to make goals that fit into one of these three categories. By categorizing your goals, you’ll automatically limit the metrics that you can track. This helps make SMART goals. SMART goals make it easier for you to focus on actionable metrics. More importantly, they enable you to build a plan designed to work towards those goals. In this way, you will spend your marketing dollars smarter. More importantly, your marketing campaigns will serve your company’s purposes. Your Partner in Digital Marketing Success Now you know more about the top five digital tests for online advertising. You’ve also taken a deep dive into the world of testing digital assets. As you can see, digital testing and optimization are complex. Because of this, many SMEs hire a consultant to perform ongoing digital testing. If you want to improve the performance of your digital assets, you’re in the right place to find a partner who will help you to do just that. Bear Fox Marketing is more than an agency—we’re committed to your success. We’ll match your unique selling proposition to your customer’s pain points. What’s more, we’ll make your customers the hero. Our methods build loyal customers and will deliver profitability that will help build your brand. Contact Bear Fox Marketing today at (208) 820-1932 or connect with us online to learn more about how we can develop a laser-focused digital marketing strategy for your brand. --- ### Star Wars Lessons On Branding > In the marketing world, it is extremely important to solve your customer's pain points. Let Yoda teach you all about pain points and marketing. - Published: 2021-05-04 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/star-wars-lessons-on-branding/ - Categories: Advertising, Marketing When we hear the fateful words Darth Vader utters, it is shocking. "Luke... I am your... father... " Over and over again, we ask ourselves, "How is this possible? " How could the evil and corrupt ruler of the galaxy and ultimate Syth lord have helped create the one destined to save it all? Believe it or not, this could be similar to a question you may have asked yourself about the digital marketing practice at your company. Meaning, how can you make marketing work for you and not against you? How can you use what can be inherently complicated and sometimes dark for good and not evil? You have attempted to design a marketing practice and website that is effective, but still, something is missing. You need to address your customer's and audience's pain points. You need to find out what makes your readers tick before you can appeal to them. Much like Luke in Star Wars, we need a guide to help us realize our biggest strengths and weaknesses. To overcome our challenges and reach all the success of our hard work. We all have a lot to learn from Yoda. Strong customer relationships are the hallmark of ethical and appealing business practices. Keep reading to discover how to address your customer's pain points and be an upbeat guide in their approach, much like Yoda. Give your customers faith in the force (and digital marketing) once again. What is a Pain Point in Digital Marketing? Return of the Jedi includes many instances where Luke and Yoda address pain points. As Luke learns the full breadth of his power, he realizes the value of the obstacle. He knows to view his downfalls as instructions. Luke is learning how to harness the force and what he should avoid within it. He sees the error of the dark side. When we apply this to business practices, the effect is out of this world. As a company, you should take note. Once you begin to see the holes in your strategy, you can start to find the value of these shortcomings. Learning where your weaknesses are in your marketing can be the boost your sales and metrics need. You may find that you have a certain audience you were leaving out of the conversation. Are you including everyone with a specific pain point? Rate Your Pain Point Whether you realize it or not, you have seen a pain point chart. If you have ever experienced an injury or illness and gone to see a doctor, they probably asked you to rate your pain on a scale. You know the one, with the six faces either smiling or in distress ranging from green to red. The green level or number one is the least amount of pain, and the red level, number six, is the most intense pain possible. In marketing, we refer to these pain points as a situation relating to our customer base. Taking your audience into consideration, we can rate these interactions or how we are helping them, on the same similar scale. When a potential customer base is experiencing a pain point in marketing, we need to address it to prevent further conflict and any marketing disturbances. This speaks for any challenges or problems the customer could be experiencing. As marketers, we must address pain points as problems. In our role, we attempt to help our customers solve our products, goods, or services. Or, we may do damage to our user base and deter them from our company once and for all. Your potential customers could be experiencing many different types of pain points. To get yourself familiar with what they may be experiencing, you need to understand the various stressors. Pain points appear in a few varieties: Productivity Pain Points Your clients are spending far too much time on their present marketing strategy or choosing to make inefficient use of their time. For some business owners, marketing doesn't feel like a necessary step. They may feel as though they don't have time to think about how they can help their business thrive, and to them it may be unnecessary. Most of the time, their strategies fall to the wayside or do not see any development at all. This can put a business at a major disadvantage. A business owner should be responsible for their message. Sure, hiring a team is a great option. But, it is the owner whose name is behind their product. They should make sure their message is on-brand with their voice as a company. This business owner may also have issues with time management. They probably need better administrative planning and implementation. You can show your client how to put effective systems in place by using a bountiful marketing strategy. When they see the effects of efficiency on their business model, they will see a change in their old unproductive ways. You have the power to change their ways, and to steer them in the right direction. Financial Pain Points Your prospects are paying a premium for their new marketing solutions and want to scale back to reduce their spending to improve their operations. Show them that there are many ways to get this done. You can remedy your customer's pain points in this situation by first showing them all the important ways they are already saving money. This can demonstrate to them that they can spend responsibly for their business, and may motivate them to make a similar change in another aspect of their company. You could even show them a few new ways to increase their productivity as this is generally a smart place to begin if your customer is concerned with finances. Productivity can help to make your client's dollar stretch much further. Employees will often be able to implement and create procedures in record time.   Support Pain Points Your customers aren't getting the help they need at key points in the consumer path or sales process. This could mean the current inquiry or customer service team needs more training. The metrics of how these operations are serving your customers are miserable. You can improve your work by including elements such as customer satisfaction surveys. The support pain point is remedied with a simple change in procedure. But even so, as useful as your sales team's input may be, it's important to separate your sales agents' pain points from your clients' pain points. Your marketing representatives' issues may be very genuine, but you're not creating a product or delivering a service to make their situation simpler. You are, however, indirectly responsible for their well-being. Unlike your client, if you want to overcome any big business overhauls or ventures, you must keep your trained staff intact. It is your job to make sure people are taken care of on all fronts. Process Pain Points By categorizing consumer pain points, you can begin to see what you may have overlooked. You will see how to position your business or product as a solution to your prospects' issues, as well as, what you need in order to keep them satisfied. For example, if your prospects' primary pain points are financial, you might highlight your product's features in the sense of a cheaper monthly payment package. You can emphasize the improved ROI your happy customers see after becoming a partner.   Even though this is a reasonable starting point, it is not as simple as defining price as a pain point before you start highlighting the product or services that are less expensive than the competition. Many prospective customers' challenges are nuanced. They may entail concerns from some of the categories mentioned above, or they may not. That is why you must consider your customers' pain points and position. See your business as a solution to one challenging pain point. Ask your customer how you can enhance their experience. They will be impressed that you did and you will learn a lot about your base. You are like Yoda to your customers, a trustworthy advisor who can assist in resolving a variety of problems. You can give guidance from experience. The B2B consumer is always, by definition, trying to buy a solution to a dilemma. Pain points matter much more in B2B marketing than in B2C marketing. It is helpful to position yourself in a metaphor you understand to clarify the pain points better. How can these points help (or hurt) your customer interactions? How can they help to drive home a specific voice? The Pain Point Take Away By categorizing consumer pain points, you will begin to consider how to position your business as a solution to your client's issues. You can learn what is required to keep them satisfied as a customer. For example, if your prospects' primary pain points are financial, you might highlight your product's features. Such as a cheaper monthly payment package or the strengthened ROI your customers can receive. Although this is a reasonable starting point, it is not as easy as defining expense as a pain point. This would be only pointing out that the product or service is more affordable than the competition. Many prospective customers' challenges are layered, and they may have concerns from a few points. You must consider your customers' pain points holistically. Position your business as a solution to more than one challenging pain point; as a trustworthy advisor who can assist in the resolution of a multitude of problems. This is not far off from being in almost the exact situation that Luke and Yoda find themselves in. Yoda teaches Luke how to read the room and how to interpret what he can learn from others. “A Jedi uses the Force for knowledge and defense, never for attack. ” You should always use knowledge to learn from others, and never for an attack - is a great marketing strategy. In this case, use your customer's pain points to address their needs and learn from them, never attacking them. Or anyone for that matter. Marketing for your company should come from a place of empathy for others and a sensitivity to a variety of experiences. Pain Points According to Star Wars A great and simple way to imagine pain points metaphors is to look at Star Wars. This is a familiar story we all know; this is a rather simple (and complex) battle between good and evil. The Syth being evil and the good being the Jedi warrior with the power of "the force. " We like to think of our clients as Luke Skywalker. By seeking guidance to understand their deepest talents and processes we can reach our goals. Think of Bear Fox Marketing as Yoda, trying to help our customers carve a path to the goal of being a light in the dark. The company that wants to help you achieve your digital marketing goals. We realize the need to conquer the dark and evil parts of the interweb. Think of us as Yoda,  your trusty guide through the perils of the digital branding universe. Yoda always has wise words and has the valuable experience his students (like Luke) can learn from. Yoda's teachings allow others to find the most rewarding parts of themselves so they may trust their own intuition. We can think of pain points as Darth Vader, the ultimate Syth lord, as a chancellor of evil and fear. These are pain points. Pain points, much like Darth, have the ability to compromise everything. Pain and doubt work through a wrench in the ever-evolving concepts of marketing and speaking to a larger audience. A pain point is a specific problem that prospective customers of your business are experiencing. In other words, you can think of pain points as problems, plain and simple. Like any problem, customer pain points are as diverse and varied as your customers themselves. Much like Darth Vader's pain and those experiences that may draw someone to the "dark side," pain points involve many details. Details that may seem unclear at first glance. Building a Brand and Customer Relationships We position ourselves as a formal guide through the vast and sometimes questionable ways of the internet. What exactly should you be in search of for your content? What content is the most beneficial to your strategy? What are some actions you can take to gain confidence and understanding in your brand? The challenges that prospective consumers are attempting to address are encoded in pain points. They involve difficulties, deficiencies, and roadblocks to progress, distribution, and performance. These are the obstacles that we can think of as fear and pain. In Star Wars, we watch the Jedi warriors work to overcome their pain with the help of Yoda, the trusty guide. As the audience, we see that Luke's pain is what fuels him. Skywalker uses his pain points to move him forward away from the toxic energy of so many around him. This is a wonderful approach to a marketing strategy. Cut out the negativity. Learn from your mistakes. Approach each customer and potential client relationship as your first. Strive above and beyond that; you can build a reputation of value and appreciation. Strong communication approaches these pain points from the consumer's view. Assisting them in exploring options and determining whether a given product or service is a good choice. This is done through education and awareness. Is Your Service Agile? If a product or service is set up in an agile manner with the starting point – “As a buyer, I want to do X to accomplish Y ” – companies can lose sight of the customer's viewpoint. They can only become engrossed in their own revenue goals. While they are the entire point of marketing, revenue goals should not be the main focus of a team or enriching your voice as a company. If used, revenue goals should be a bonus, especially if they are too high. Having money as your main focus is dangerous. Ignoring your clients and your employees' interpersonal skills is an invitation to the dark side of the force. Your branding and marketing voice's goal is to help you gain traffic and expand your business. This will improve your company no matter which way you spin it. But, there is a reputable and solid way to do this. Think of using good old-fashioned marketing tactics and advertising as the way of the Jedi. Then, it is easy to imagine pain points as the aspects that could compromise all the good intentions. Possibilities that hang in the balance, much like the darker ways of the force. What Star Wars Can Teach Us about Pain Points Every contact a customer has with your company should be as frictionless as possible. So the material should be simple to find and, above all, useful. We've learned from experience how to cut the inadvertent pressure points that ads can cause. Make sure you include people with disabilities, whose first language is not English, and low-vision people. Not only is it important to be inclusive, but setting this message as a guideline may influence other companies to do the same. This Star Wars analogy shows the importance of ethical treatment of marketing practices. If this type of work is done wrongly, it can lead to many negative or hurtful situations. This works much like the force here; if we do not balance our ethics and practices to ensure good work, it is easy for the light to give birth to the dark. The darker side, in this situation, would be not to keep the customer in the forefront, take untrustworthy shortcuts, and ultimately let our monetary gain get the best of us. Star Wars provides valuable business lessons about being proactive and cautious while performing business transactions. You should consider ethics in all business decisions you make; much like Luke, you'll want to be careful about how you move through the world. Being proactive means thinking about how a situation can negatively affect your business if you don't see the potential problems before they occur. Learning the gift of foresight can help you succeed, much like the force. Using the Force to Your Advantage By keeping an eye on the material that receives the most engagement, we have learned to think more about the bottom of the funnel, which means thinking about possible options and prices up front rather than about ourselves. We have refocused our content to be more "behind the scenes" and "what's next. " This helps to shed a positive light on differences and not view them as obstacles. Differences and acceptance should be a force in your marketing and content strategy. It's important to focus on inclusion in order not to further marginalize people. By appealing to many different people keeps the conversation well-rounded and sets a standard for your company to embrace diversity. Customers, it turns out, want to be informed shoppers. They want to see what a salesperson would think in an introductory call before anything happens. This is a strategy we recently used for one of our virtual customers. As a result, we were able to create a significant amount of content centered on demystifying operations. We focus on demonstrating what collaborating with them "looks like. " We described the initial preparation and information collection phase, then creation of a security and implementation schedule. May the Force (of Pain Points) be with You Making connections to popular culture is an important part of branding and marketing. Providing these touchpoints for customers and your audience makes things familiar and gives us an easy way to explain complicated concepts. Like pain points in business, Luke Skywalker uses his painful associations with things in his childhood, and realizations as an adult to fuel his rise to full Jedi power. Think of yourself as Yoda, and as your customer rises to greatness, you will be there to consider their points of pain to determine a strategy.  If you want to know more about a personalized strategy to help your business address its shortcomings productively, check out our blog; while you're there, drop us a line and begin your new marketing adventure— and let us help you avoid the dark side. --- ### Do You Really Know Your Customers? Pain Points 101 > If you want to run a successful business, you have to solve your customer’s pain points. Read here to learn how to identify your customer’s pain points! - Published: 2021-04-23 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/do-you-really-know-your-customers-pain-points-101/ - Categories: Marketing Have you ever thought about what makes companies like Microsoft so successful? How did one business that started in a Seattle garage end up dominating the computing world?   You’ll hear a lot of people say that they started at the right time or that they hit some kind of imaginary ‘lightning in a bottle’, but that answer is a cop out. You don’t build a 2 trillion dollar company through luck. A lot of businesses started at ‘the right time’ and hit a trend, but now those businesses have gone the way of Blockbuster.   The reason Microsoft, Amazon, Walmart, Apple, and CVS dominate their markets is because they built their business around answering pain points and listening to the people who use their products.   Take Microsoft, for example. First, they build computer programs to make it easier for consumers to navigate their desktops. From there, they branched out into security, cloud software, business software, and more. Everything they’ve done has been done to serve the pain points of their identified customer base. Pain points may seem like a simple concept, but companies spend millions of dollars every year trying to figure out what concerns their clients have. The good news is that there are ways to discover these things without having to waste time and other resources.   If you want to increase your revenue, you have to identify your client’s needs. Let’s take a look at pain points. What are they? How can you identify them? What can you do to help other businesses adjust to new market pressures?   Read on to learn the answers to three out of four of these questions! What Are Pain Points?   Without getting too existential, everything is a pain point for a business. Anything that creates an issue for a business falls into this category, but your business should focus on the ones that you can solve.   When solving pain points, you don’t have to provide something new. There are thousands of very successful businesses that have built a better wheel, so to speak. They noticed a gap in the market, filled it, and then grew from there to take over their respective niche. The issue is finding out what the problems are. The first thing you’ll want to do is break them down into categories. The four most common categories are: Productivity These are the customer pain points that cause the client to spend too much time on things. Smaller businesses can have serious issues with these pain points because they often don’t have enough money to hire a dedicated employee or team for each department.   For example, a small business may only have a few employees, so they’ll have one person in charge of payroll, scheduling, and email marketing. This situation creates some weird job roles where you may have an owner in charge of IT and email marketing.   The problem is it's hard to do anything when you’re expected to do everything. When a business has one person in charge of several tasks, that person isn’t able to be effective and stuff starts falling through the cracks.   It’s like a juggling act. Someone might be able to juggle 7 swords, but if you add the 8th, that person is going to be paying a visit to the emergency room. The same principle applies to a business (albeit with less intense stakes). If employees can’t focus on tasks that bring in new customers, the company will lose money long term.   For the general public, this means that they’re stretched for time and want something that makes their life easier. They’re looking for products that save them time or make their day-to-day life easier.   Financial In business, almost everything comes back to money. Financial issues are an obvious pain point, particularly for small to medium-sized ones. The most obvious challenge that faces small businesses is when forces outside of their control put a strain on their finances.   Whether it’s an economic downturn or a pandemic, many smaller companies don’t have the funds to ride out these types of events, even with government support. They need partners that can help them stretch their budgets.   Some businesses sign up for services from a company that promises them the moon but under-delivers. These businesses may not have the resources to find another provider. Others may have signed up for a service that increased in price so that it’s not a workable option anymore, while some may have realized later that they aren’t getting the best price possible.   For the general public, this pain point has become more prevalent over the past year. The pandemic and subsequent economic issues placed a greater emphasis on getting the best value. You can gain a lot of customers by solving this pain point. Think of Amazon and Walmart. They dominate the market because they provide their consumers with value and convenience.   Likewise, services that can help businesses improve their cash flow, or reduce costs and inefficiencies, are very appealing to businesses. Support Companies don’t exist in a bubble. They rely on other businesses to offer them support services, whether it’s helping to build a website or managing the distribution of their product. There isn’t a business in the country that doesn’t need the support and services of another business.   You may not even realize the amount of support your business receives. If you’re in the transportation industry, you may hire your own drivers, recruit and retain clients, and handle IT and logistics in house, but what about the parts that go into your trucks? What about your email and internet providers? Without those companies, you wouldn’t make it very far.   Regular consumers view this pain point differently. To them, support means that they can find what they want and get it easily.   These types of services are invaluable to a business. If a potential customer doesn’t receive the support they need, you can step in to fill that gap for them. Whether it’s giving them a better price, more consistent deliveries, or reliable service, you can make their life easier. Internal Processes  These are the parts of a business that happen in-house and that are considered ‘time killers’. Things like assigning new leads to sales reps, training, and getting new leads into the sales funnel all fall under this category.   These are often the hardest pain points to recognize from outside of a business. Luckily, there are some things you can do to get more information on internal pain points.   Specific Pain Points Almost All Businesses Face  From these four pain points, you can branch out into specific problems that most companies face. Every business is different, but the things that keep business owners awake at night are pretty much the same.   Growth Pains and Stagnation One of the worst answers you can give when someone suggests a change is “that’s the way it’s always been”. This type of thinking shuts down innovation and makes it impossible for a business to grow.   The problem is that as a business grows, it has to change its internal operations. Processes that work when you have a 10 person crew won’t work when you have 100 people. The larger you get, the more changes you’ll need.   Unfortunately, as a business grows, they tend to become weary of change. As a startup, business leaders love and preach innovation, but when revenues grow, the fear of loss creeps in. If sales are growing, you must be doing everything right, so why pivot to something new and risk losing what you’ve gained so far?   This fear also causes the leadership team to feel like they have to maintain the same level of control they held when the company was young. As the company grows, so does their workload, making it impossible for them to keep up.   If you can help solve some of these issues, you’ll be in high demand. There are several different strategies you can take, such as relieving the workload of the management team or consulting leadership on changing certain policies during the growing phase.   Culture  As a business grows, they’re going to need to focus on culture. This dictates more than how employees treat customers and each other. It informs every decision that a business makes and helps navigate the company through difficult times.   A growing company can make many essential employees feel overlooked or left out of the loop, and once engaged people can start to get overly competitive and toxic. New employees may then feel more pressure to prove their worth, turning the workplace into a battle zone.   One problem that a lot of new businesses have is that they don’t know how to establish a culture. If your business provides HR, consulting, or training services, you can help businesses build a strong culture and alleviate this pain point.   Funding Growth As we said before, everything always comes back to money.   As a business grows, they need more money to hire employees, build marketing campaigns, and fulfill orders. They may need a new office or to increase the salaries and benefits of their essential employees, or they might need to develop new products or services.   There are a few ways to handle funding issues, but the best way is improving their margins by increasing profits, lowering expenses, or a combination of the two. These pain points are the ones that a large portion of businesses focus on solving.   Offering combined services for a lower price than what a business would pay for individual products is one way that your company can help solve this issue for businesses. You can also help them in other ways, such as lowering the cost of producing goods, helping a business logistically, or helping them find new customers.   Marketing Campaigns One of the best ways to increase sales and improve margins is an effective marketing campaign with a high ROI, but new companies may not have the same resources as their larger competitors.   There are several digital marketing firms that can help with this by implementing sound SEO and PPC strategies. These campaigns allow businesses to control their costs while also building their brand and attracting new customers.   You may have noticed that many of these pain points work together. Ultimately, they all revolve the same two things: time and money. You can get a lot of new customers by building your business around meeting these needs.   How To Identify Customer or Business Pain Points Every successful business focuses on improving their customer’s experience, whether through lowering the cost of services, improving ROI, or offering a new service that improves their client’s quality of life.   For your business, that means identifying a need in the market and filling it by alleviating a pain point. There are several ways you can identify these pain points, but we’ll start with the simplest first! Use Your Mailing List  Companies will spend millions of dollars trying to identify pain points, but for some reason they never get around to the simplest way of identifying them... asking their customers directly.   There are a few ways to go about this. First, use your mailing list to get feedback from current customers and potential clients.   You’ll want to ask your current customers about their experience with your company and their future expectations. Ask them what you are doing well and how you can better meet their needs. What made them decide to do business with you, what advice do they have for you in the future, and are there any new services you could offer that they would have an interest in? For potential clients, it gets a little trickier because you need to find out what’s stopping them from signing up.   It’s best to ask them after you get feedback from existing customers, as you can then use the answer to ‘what made you decide to do business with us’ to tailor your message to potential clients.   Ask them what made them sign up for your mailing list and what you could do to build their confidence in your product or service. Ask them to rate your business based on trustworthiness, ability to solve their problems, pricing, and service.   Make sure that everyone knows their responses are anonymous. You should also let them know that your only goal is to gather information and not pressure anyone to sign up for a service. Most people will help another business as long as they ask.   Use Online Forums The internet is one of the most powerful tools a business has at its disposal. You can see in real time what’s trending among your industry’s thought leaders and react to it.    Some of the best places to look are Reddit and Quora because there are millions of users online at any moment. These two forums allow people to ask and answer questions and start conversations about almost anything.   Find out who the influencers in your potential clients industry are and follow them on these forums. See what they’re talking about regularly and what answers they give to questions. This will often lead to figuring out what pain points they feel are important to address, letting you know what services you should focus on.   You can also use online forums to spy on your competitors by seeing what companies in your niche focus on and how they interact with customers. From there, you can emulate what works and learn from what doesn’t.   Make sure you look for patterns in what types of questions posters ask. This will help you when developing blog posts for your website, fixing your own marketing pain points. Blogs help drive traffic to your website through SEO and help your business establish expertise in the field.   By answering these questions proactively, the next time someone searches in Google for that question, they’ll find your website.   You can also jump on those boards and answer questions yourself, dropping a link to a blog post you’ve written about the issue or a link to your services if you think you can help. You get a backlink and an opportunity to establish your expertise.   Use Social Media  Social media works like forums in that you can follow thought leaders to see what they’re talking about. You can also see what they post about and look at the responses to these posts. This gives you more insight into what people think about your industry.   Some sites like Twitter allow you to follow trends (or hashtags) too. This lets you see what people in your industry look for online. This will also help you find potential customers and see what their complaints and pain points are.   You can also make posts on social media sites asking your followers what their biggest pain points are. This lets you get valuable information about customer pain points without having to write up entire emails and making phone calls. You could also get the opinion of people outside your industry. Sometimes, the best advice and insight comes from those on the outside. Sites like LinkedIn allow you to do the same thing, along with posting replies to questions and publishing articles. Since LinkedIn is a network geared towards professionals, you’ll reach more of your target audience.   Become A Customer Yourself  If you really want to know what your customers have to deal with and how you can improve your ability to solve their pain points, do some undercover work. You don’t need to go all out Undercover Boss style and wear a terribly fake mustache, but you should act and think like a new customer.   You can do this yourself or have a friend or family member play the role of customer. Sometimes, having someone else do it for you works better since they don’t have the same bias.   Start by signing up for your mailing list and see what your customer gets. How long does it take for your company to reach out? What’s the first message you receive and does it seem like something that would attract your ideal client?   You’ll then want to work your way through the entire process. Send questions in and test the value of the answers you receive. Try signing up for your service and see if it’s easy for clients to find what they’re looking for.   You can then test the product or service you receive. Is it what your company promises? Does the product or service fill the need that your imaginary customer had? If you bought the same product or service from another company, would you feel like you got what you paid for?   Remember that when performing this exercise, you aren’t looking to punish anyone for shortcomings. If someone makes a mistake during this, instead of worrying about punishing them, fix the behavior. Your goal is to improve your company, not scare everyone.   This will not only let you see what your customer experiences, but it will also give you valuable information about your training process. Are your employees getting the information and empowerment they need to give customers the service they deserve? Are there some employees that are doing too much, making some of their job roles suffer? This is a great way to find out. Analytics Are Your Friend There’s a reason that data is big business: it helps companies make informed decisions. There are certain tools that can help you track customer behavior and give you insights into the problems that potential clients face.   For example, Google Analytics is a free tool that will show you what pages someone visits, stays on the longest, and quickly leaves. This does more than affect your SEO rankings. It also lets you know the value of each page on your site so that you can make adjustments to certain parts of your website. You can glean valuable information from using these tools. Let’s say you have a trial that you offer customers. After the trial, if you notice that those customers visit your pricing page and then opt out, it’s a sign that you may need to lower your prices or that you aren’t explaining the value of your product properly.   You may also notice that they click on your blog posts from other sources, such as backlinks or through Google, and then quickly leave. This would imply that either the structure of your page throws them off or that they aren’t finding the information they thought they would.   You can also pull analytical data from emails. By gauging click rates, you can see which call to actions work best and which email titles get your customers to click on them.   Combining this information will give you a view of the customer’s journey through your sales funnel. You can find out where you’re meeting a potential client’s needs and where you’re falling short, allowing you to make adjustments on the fly.   You’ll often find small things on your website that need a tweak, which might seem pointless if it’s a one off thing, but a lot of small things can throw customers off.   Play The Why Game Have you ever had a child ask you ‘why? ’ repeatedly? While it might be an annoyance, there’s actually some value to this exercise.   When you constantly ask why, you get to the root of most issues quickly. Using the method of asking why, you can get to the root of almost any pain point.   The idea is simple enough: you start with a basic issue that your customer faces, such as they need more traction in a marketing campaign. From there, you ask ‘why’ until they reach the root of their needs.   In this case, you would ask why they need more traction. They may answer it’s because they want more leads, to which you would ask why they need those leads. If they need those leads, it might be because they want more money? Why? Because they want to hire more help, until you realize that the biggest pain point is that they have a small staff that’s overstretched and they’re worried that they can’t grow.   While there are many pain points, they almost always boil down to a few simple root issues.   1. The company has a small staff and they’re overstretched.   2. The business knows what they need to do, but they don’t know where to start. For example, everyone knows SEO is important, but how do you build a campaign from the beginning? 3. The company isn’t getting what they need from their current providers.   4. The business is new and they aren’t sure how to find the support they need.   Once you understand which of these apply to your customer, you can develop a plan to work towards solving this goal.   Monitor Your Reviews Online reviews are a great tool for both consumers and businesses. These review sites allow consumers to either give your business a recommendation or tell other customers that they had a problem.   Online reviews also allow consumers to research a product or service before buying it. This is more widespread than you may think: 84% of consumers trust online reviews as much as they trust their friends and family. For your business, it’s a great way to learn more about how the public sees you.   Of course, you’re always going to have customers you can’t make happy regardless of what you do. You’re also going to have bad days yourself and fall short of your expectations. Perfection should be the goal, but it can’t be the expectation.   You aren’t looking for outliers when you check these reviews. You’re checking for trends.   You’ll want to check both the positive and negative reviews. For the positives, look at what you’re doing well. These are your selling points. Often, you’ll find that customers look for things that you may not think of, like how quickly your business answers the phone and takes care of a customer’s issue. You can use this info to figure out where you’re ahead of your competitors.   You’ll then want to check out the negative reviews. This is important information too, since customers are telling you where you’re falling short. These are areas for improvement, or things you can focus on.   Reviews will give you insight into your customer’s pain points. If you recently raised prices and got a slew of critical reviews, then you know that the pain point potential customers have is that they don’t see enough value and are hesitant on spending as much money as you’re charging.   If you notice customers say that they don’t feel heard by you (customer service complaints), you’ll know that they have support based pain points. Use these reviews and DON’T take them personally, unless you enjoy losing sleep at night.   Responding to Negative Reviews You’ll feel tempted to respond to negative reviews, and if you feel like they aren’t fair, you’ll want to defend yourself and your business. When a business owner hears something bad about their business, they tend to take it personally, and why not? They’ve put a lot of sweat equity into making their company successful, and they view a negative review as a dismissal of their hard work.   While it’s natural to feel this way, it’s not the best course of action.   You don’t want other people to read reviews and see responses that look unprofessional. Your best bet is to answer with an apology (even if you don’t feel you owe one). Tell them that you’re sorry you didn’t meet their standards and then provide your business phone number and ask them to contact you so you can make the situation right.   Everyone won’t contact you, but those that do can offer you valuable information. First, reiterate your apology and find out what happened. Get as many details as possible so that you can offer to remedy the situation. Once you get enough calls from upset customers, you can draw up a plan for improving your business. You can adjust your services to meet the needs of upset clients and answer pain points you didn’t know were issues before.   You should respond to positive reviews as well by thanking them for their business and kind words. When you do this, you’re answering one of the pain points many of your customers have: support. You’re showing that your business takes your customer’s opinions and thoughts seriously.   We’re Here To Help You Meet Your Client’s Pain Points No matter what pain points your business has, BearFox Marketing is here to help. We can help you in a number of different ways.   Our SEO and digital marketing services will help you find and attract clients to your business and solve your marketing pain points. We’ll also help develop a content strategy that positions your company as an expert in your field and that builds consumer trust. Whether you’re looking to build your brand or move customers through your sales funnel, we can help.   Through PPC ads, we’ll increase your ROI, making the most of your marketing budget and freeing up your employees to focus on retention and recruitment of customers.   We’ve designed our digital marketing services to help solve your pain points so that you can solve your client’s problems.  We’ve helped hundreds of businesses like yours design, execute, and track their marketing strategy. Check out our case studies to see how we’ve helped other businesses and get in touch with us today. You can give us a call at 208-820-1932 or use our contact form and our team will get back to you right away. We can help you grow your business and solve your pain points today! --- ### The Importance of Testing Google Headlines/Ads > Testing Google Ads is a sure-fire way to know that you're heading in the right direction with your Google Ads. Here's how we can help. - Published: 2021-04-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-importance-of-testing-google-headlines-ads/ - Categories: Google Ads / PPC Would you shoot an arrow at a target and not watch to see where it lands? Probably not. Yet that is the exact approach many marketers make when it comes to Pay-Per-Click (PPC) advertising with Google Ads (formerly Adwords). SEO is a great long-term strategy, but it can take time to climb the organic search rankings. With PPC advertising, you can attract targeted traffic to your site immediately. However, if you or your agency are taking a "set it and forget it" approach to your Google Ads, you're leaving money on the table. Testing Google headlines/ads is an essential part of any PPC marketing strategy. This article will show you how to A/B test Google Ads and why it's important to do so.   Why Testing Google Ads Headlines Is Essential Google Ads A/B testing allows you to run more ads, and to run ads that are more effective, all for less money. Let us explain: Testing your Google Ads helps you figure out how to achieve a higher click-through-rate (CTR). And a higher CTR raises your quality score. The higher your quality score, the less you have to pay for your PPC ads, which means you can run even more ads for less money. Plus, A/B testing allows you to test your ad copy so you can optimize conversions. You'll know which combinations of headlines, keywords, and body text will lead to the highest ROI. So not only will you be able to run more ads, but the ads you do run will have higher conversion rates. How to A/B Test Google Ads If you want a higher ROI on your PPC advertising, you need to know what's working and what isn't. Here's how to get started with Google Ads AB testing in three simple steps. 1. Decide What to Test Google Ads A/B testing entails split testing different variables and determining which one is more effective. So the first step is to decide which variables to test. You'll also want to decide which values to use for each variable. There are four main variables you can play with when it comes to Google Ads: the headline, the body text, the link, and the keywords. We'll go into each briefly. The Headline The headline is the blue, clickable portion of a Google search result. It is the first part of your ad that people will see, so it's important that it draws their attention. Good headlines consist of a few words that encompass what you are promoting. They should include the keywords you are targeting, which will show up in bold and let the searcher know that they have landed in the right place. With that said, there are many different combinations of words that you can test to see which works best for your PPC ad. The Body Text The body text appears below the headline and gives a brief description of what searchers will find if they click the link. In organic search results, this is where the meta description would display. This is another good place to experiment with different options to determine what text is most effective. The Link Another variable for PPC split testing is the destination that you link to in the Google Ad. You can test different landing pages and see which converts best. Sometimes even tweaking a few words in a call to action, or even changing the button color, can make a huge difference in terms of conversions. Generally, you'll want to link to either a product page or a designated landing page for the PPC campaign. Linking to a home page isn't particularly useful as there is no direct action to track to determine the ad's effectiveness.   Keywords The last variable in A/B testing for Google Ads is the keywords that you bid on. If you're at all familiar with search intent, this shouldn't come as a surprise. Some keywords that searchers use indicate that they are more likely to buy. The best way to determine which keywords you should target with your PPC campaign is to start with a list of relevant keywords. Once you have a list of possible keywords, you can split test the best ones to determine which are most effective for your PPC efforts. Provide Options for Each Variable Once you know which variables you are testing, provide different options for values to use with each variable. The more variables and values you have, the more tests you'll need to run to determine the best combination. Make a list of all the possible combinations to run so that when it comes time to implement you know all the A/B tests you need to perform. Make sure that no combinations of variables are repetitive or conflicting. 2. Determine What You Are Testing For The goal of your test is just as important as the variables you are testing. Some people may be looking to build an email list of qualified leads for a large purchase down the line. Others may want their PPC ad campaign to lead searchers to purchase immediately. Knowing what you are testing for allows you to determine which combinations are most effective. If you are just looking to grow awareness, for example, when you look at the data all you need to worry about is click-through-rate (CTR). If, on the other hand, you are looking for users to buy, you'll need to look at the entire process, from click-through-rate to conversion rate.   Some combinations may have a high CTR but low conversions, or vice versa. You will also want to decide if you are going to test Google ads locally or if the location is not a factor in your tests. Knowing the goal of your Google Ads will allow you to determine what data to pay attention to and what data is not important. 3. Track Data and Analyze Results With your goal in mind, now comes the time to implement. Generally, you'll want to track campaigns for several days or even weeks, depending on search volume. The more data you have, the better picture you'll get of what's going on. Pay attention to click-through-rates and conversion rates for all campaigns to determine which ads are performing best for each test. Once you have the data from your tests, you can adjust your strategy accordingly.   Google Ads A/B Testing The process of testing Google headlines/ads can be a bit time-consuming, but the end result is worth it. Learning how to test Google AdSense ads will pay off dividends in the long run. Eventually, you'll be able to tweak your strategy for a higher ROI for PPC campaigns. Here at Bear Fox Marketing, we focus on increasing our clients' ROI for their marketing efforts. If you want help with AB testing ads to deliver targeted traffic to your site, check out how we can help with your PPC campaigns today! --- ### Is Your Website a Nice-Looking Brochure or a Revenue Tool? How to Monetize Your Website for Success > Is your website earning money, or does it just look pretty? Here’s how to monetize your website the right way. - Published: 2021-03-26 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/is-your-website-a-nice-looking-brochure-or-a-revenue-tool-how-to-monetize-your-website-for-success/ - Categories: eCommerce, Website Development Is your website a pretty flyer on the community board, or is it a moneymaker? Does your site look nice, or does it get the job done.   Some sites rake in thousands of dollars each month, while others eke by with double-digit monthly viewership and no income. And while the latter option might be fine for a personal blog maintained for fun, businesses need their sites to make money. If you need to transition your site from a brochure to a revenue tool, here are a few reasons why your site might be struggling--and ideas to monetize your website the right way.   Why Your Website is a Revenue Tool Before we go any further, it’s important to understand why your website isn’t a pretty brochure, but an essential online revenue tool.   Picture your storefront. Or, if you don’t have one, imagine a physical storefront. Let’s say a clothing store. What does that storefront offer potential customers walking by on the street?   When someone strolls by a clothing store window, they know what’s in that store. They know what the store offers and can figure out what kind of products they offer as soon as they lay eyes on the window. When they step inside the store, the store delivers on the promise they saw in the window, a clear articulation of services offered.   What do you do if you don’t have a storefront, or if your customers tend not to visit you in person? For most businesses, the answer is a website. Your website is your virtual storefront, your first chance to show customers what you offer and why you can do it better than anyone else.   But remember, it’s not just an advertising tool. That would make it a pretty brochure. Websites now double as your online storefront, which means in order to be successful, they have to earn revenue. If your site merely advertises, it’s only doing half its job.   How Websites Make Money With that in mind, let’s talk about two main ways that websites make money. We could spend this entire article extolling the many avenues sites have to earn revenue (even write a whole book about it), but for our purposes here, there are two items that matter the most:  TrafficSearch engine optimization (SEO) Ultimately, many of your site’s revenue options loop back to these two points. If you don’t have these, it’s not worth turning your attention to other options--your site won’t get off the ground.   Traffic, Traffic, and More Traffic You might not like traffic during your morning commute, but for your website, it’s the magic word.   To be clear, we are not conflating traffic and conversions. In the end, conversions are what generate money, not traffic in its own right. Pop quiz: is it better to have 100 visitors with a 20% conversion rate or 1000 visitors with a 10% conversion rate?   Basic math says the first option, which gives you 20 paying customers, while the second option only gives you 10. In other words, high traffic alone isn’t enough to generate money--you need that traffic to convert to paying customers.   Even so, traffic is incredibly important--the lifeblood of small businesses, in fact. This is for one simple reason: if you don’t have any traffic to convert, you won’t have any prospects to convert into paying customers. Plus, without traffic, you won’t have any visibility, and that way spells certain doom for small businesses.   Search Engine Optimization This leads us to search engine optimization, or SEO. If you don’t know what SEO is, it’s simple. Think of it as the difference between your site getting Times Square on New Year’s Eve crowds and the same number of paying customers as a hot dog stand in a North Dakota cornfield. It’s both a visibility tool and a conversion tool.   SEO focuses on improving your site’s search engine visibility through organic (i. e. unpaid) traffic. When users type a search into a search engine, it doesn’t scan the whole web. Instead, it scans its index of sites (sort of like an index at the back of a textbook) and offers results based on relevance.   SEO is the process of demonstrating to search engines that your site is the most relevant for certain search terms, which is how your site is displayed in SERPs.   What Prospects Want When They Look at Your Website So, you need traffic and SEO and you’re ready to roll, right?   Not so fast. You also need to know what prospects want when they look at your site. This is what differentiates a successful revenue tool from a pretty brochure. The most successful websites are those that answer these three questions quickly and easily.   Can You Solve My Problem? The first question is the most important. Can you solve my problem? Your website is not a murder mystery, nor is it a treasure map. Users tend to rush through webpages, so they only have time to read a quarter of the text on pages they visit. How much time they spend on initial page visits varies--some users bounce away immediately while others linger for a minute or more--but the average visit time is between 10 to 20 seconds.   Worse, between 70% and 96% of visitors will never return after abandoning their initial browsing session.   The point is, users are in a hurry and they’re not paying very close attention. If they can’t figure out what you do as soon as they land on your page, they’ll bounce, and they won’t come back.   Have You Done It Before? Once you’ve caught a visitor’s attention by showing you can solve their problem, you’ve bought yourself more time. Now the visitor will take the time to answer a more detailed question, “Have you solved problems like mine before? ” This is where your marketing chops--and your clear display of past creative work and case studies--comes in.   You have to show visitors you’ve solved this problem before, and more to the point, that you’ve solved it well. It should be easy as 1-2-3 for users to understand what you do and that you’re good at it.   How Do I Reach You? Once users are satisfied that you can solve their problem and solve it well, they’ll move on to pragmatic concerns that set them on the road to conversion. They want to know how to reach you.   Sounds obvious, doesn’t it? Most sites answer this question through a contact page. Smart websites, however, don’t force users to hop around a contact page. Instead, they offer prospects multiple areas to convert throughout the website, minimizing the time between the decision to contact you and the ability to do it.   Remember, website users are impatient. The more obstacles you place between them and conversion, the less likely they are to get there.   Signs Your Site is a Pretty Brochure At this point, you might be scratching your head. You have traffic, you invest in SEO, and you think you answer those questions clearly. But your site doesn’t convert.   So what’s the problem? Unfortunately, your site might not be as successful as you’d like to think it is. There are several reasons for this, most of them related to poor site design and poor optimization practices. Here’s a closer look at some of the most common issues we see in our client sites.   Red Flags of an Ineffective Website Design We know we said your site shouldn’t just be a nice-looking brochure. But that does not mean it shouldn’t be nice-looking.   In the early days of the Internet, when most people weren’t web-savvy and most businesses relied on websites as a 21st-century flyer, you could get away with haphazard web design. But this isn’t the early 00’s anymore. These days, visitors interpret ineffective web design at best as sloppy and at worst as sketchy.   Of course, what qualifies as an ineffective design is subtler than it used to be. Here are a few of the most common issues we notice.   Inconvenient Design Remember when we said website visitors are impatient? You’ll see that in action if your website has an inconvenient design.   In simple terms, visitors are used to finding certain things in certain places. The website template is their roadmap through every page on the site. They know they can find your services page in the header, a catalog of your goods in the left pane, and so on.   Inconvenient web design is more like treasure hunting. The most important parts are hidden or outright invisible, located in places your users will never look for them. Keep in mind that a convenient site on a computer can become inconvenient on a smartphone--and given that 48. 62% of all web traffic comes from mobile phones, you can’t afford mobile inconvenience.   Not a Unique Design Listen, we get it. Most website owners aren’t coders or developers. That’s why 35% of the Internet is powered by WordPress. Your users know this too.   They just don’t want to be reminded of it.   If your site design isn’t unique, it’s not memorable. For one thing, that’s a disaster for your digital branding. For another, users will think you don’t care enough to produce original material.   The same thing applies to unoriginal content. If all you ever do is copy content, search engines won’t prioritize your content.   Excessive Color When it comes to web design, leave the rainbow in a Skittles bag.   Even if your brand is big on color, the whole point of color is to guide the visitor’s eye. If you have color in every direction, the visitor won’t be able to pluck out the most important information. Plus, all that color will wear them out and drive them away.   You don’t need to be a minimalist, but in web design, less is more. Especially when it comes to color.   Unreadable Fonts Your choice of Calibri over Arial might not make the difference between a visitor who converts and a visitor who doesn’t, but unreadable fonts certainly will.   Remember, your website is a resource created for the convenience of your client (your site visitors). If they can’t read it, it’s not convenient, and they certainly can’t find the most important information.   As with color, less is more when it comes to font. Your words should be what makes a statement, not the font style you use to say them.   Red Flags of a Poorly Optimized Website Like traffic, web design alone isn’t enough to make your site profitable, but it certainly contributes to the foundation. As for the house built on top of that foundation, you’re going to need SEO. Unfortunately, in much the same way most site owners are not web designers, most site owners aren’t SEO experts either.   Unoptimized Pages The worst optimization sin you can commit is not optimizing at all.   Remember, without SEO, your website does not exist to search engines, which means it does not exist to web surfers either.   There are plenty of SEO options available to you, from link building to keyword optimization and more. You can (and should! ) use more than one on each page.   Generic Audience Who’s your target audience? Here’s a hint: your target audience should be so specific you could pick out someone from your target audience on a busy street.   Optimizing your website for a generic audience is one of the worst decisions a website owner can make. Audience targeting, or separating consumers into segments based on demographics and interest, is what identifies your sweet spot--a customer at the perfect meeting place of need, desire, and willingness to pay for a solution.   Optimizing for a generic audience might seem like a way to broaden your potential customers. What you’re really doing is telling your ideal customer that you’re a generalist who’s not equipped to solve their specific problem.   Long Load Time Remember when we said website visitors are impatient? If your site takes a long time to load, you’re already losing customers to impatience.   While the average page visit is between 10 to 20 seconds, the average loading time of top-ranking websites on Google is under 3 seconds. However, Google recommends that two seconds is the minimum threshold for e-commerce acceptability, and Google itself aims for half a second.   Your site speed is one of the most basic ways you compete with other sites. If you’re slow, you’re not competitive.   Low Update Frequency Do you update regularly? Or is it more like the Olympics (it doesn’t happen often, but when it does, it’s an event)? Google’s ranking algorithm includes a Freshness algorithm which is exactly what it says on the tin: fresher content takes priority over older content. Google knows that consumers demand fresh, up-to-date information, and as such, it prioritizes newer content as more relevant and useful.   Think about it--information changes over time. Let’s say someone Googled “Ariana Grande boyfriend”. Content from three years ago isn’t as relevant as content released three days ago. Google applies the same logic across the board.   Goals? What Goals? Our last item isn’t obvious in your website analytics. But poor goals (or nonexistent goals) are just as telling of a poorly optimized site.   Unfortunately, website owners are often clueless about basic facts of their website, like who it’s meant for, what the purpose is, who the competition is, and so on. The problem is that if you don’t know what you’re aiming for, any progress will seem like a success.   For example, ask yourself: do you want to convert visitors? Increase traffic? Increase your mailing list? Each of these options has a different optimization priority, and if you optimize for the wrong one, you won’t achieve your goals.   In addition, if you don’t know what your goals are with your audience, you won’t know if you’re reaching your audience correctly.   Practical Tips to Monetize Your Website If you’re eyeing your site and realizing it’s more of a brochure than a revenue tool, take a deep breath. There are plenty of ways to fix even the roughest website. And if your site is doing alright but struggling to stand out from the crowd, we can help with that too.   While content is king, we’re going to primarily focus on big-picture fixes that will help your content and your overall services shine through.   Design Your Layout to Hold the Viewer’s Attention First things first: build an attractive framework by creating a layout designed to draw viewers in.   On a basic level, your website layout should be clean. Hicks Law states that the more options you give people, the longer it takes them to decide. And while a longer on-page visit can be a good thing for your business, you don’t want to frustrate visitors with too many options.   With that in mind, pare down your layout to the essentials. Make it easy for viewers to find the most important information about you, like your About, Services, Blog, and Contact pages, for example. Your design should be intuitive--the best way to test this is to have someone take it for a spin who’s never laid eyes on it.   Don’t be cryptic or clever. Call your menu “Menu”, your services page “Services”, and so on.   Also, don’t neglect the value of negative space. That does not mean leaving a white space between paragraphs, but rather using negative space to emphasize the most important feature of the page. Look at Google’s homepage for a stellar example.   Constantly Split-Test Formats and Opt-Ins Your work is not done once you have a layout in place. You need to know that it works. That’s where split testing, a. k. a. A/B testing, comes into play.   Split testing is when marketers test two versions of the same page side-by-side to see which one performs better. This is often done before rolling out a new page to maximize conversions.   For the best results, apply the scientific method--there should only be one change between the control page and the variation page. It should be significant enough for users to notice it. That way, the tester can clearly identify a reason for the change in performance. If you have a list of changes, it’s hard to know what element made the page successful.   Encourage Engagement Finally, you should always take opportunities to encourage engagement. While you can’t make your pages go viral, you can still connect with your audience and convince them to share your site with others.   The simplest way to think about this is to keep your site content fresh and varied. When posting new content on your blog, for instance, use new mediums and materials like infographics and video.   Second, make sure to share any new updates. Send out an email newsletter, create a new email each time you post something new, and share it on your social media. When users perform a specific action, reach out directly to thank them and encourage them to take additional actions relevant to their first action, like downloading a free e-book.   The ROI Digital Agency You Need to Monetize Your Website We’re not just an SEO agency. We’re a results-driven ROI agency. We know that SEO gets your business seen, but you need SEO that matches your unique business goals. Our goal is 7x ROI or better, and our job is simple: to make it that much easier to do your job.  Ready to monetize your website for success? Then let’s talk about your options. Click here to start the conversation. --- ### Top 5 Marketing Mistakes People Make > Marketing strategies are often great, but some of them are big mistakes. This guide explains the top 5 marketing mistakes people make. - Published: 2021-03-10 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/top-5-marketing-mistakes-people-make/ - Categories: Marketing Do you need help in improving your marketing strategies? Marketing your business is a great way to expand and reach new customers. With the pandemic impacting a lot of businesses, it's important that you remind customers you're still there to serve and provide for them. However, a lot of businesses still fail. Historically, 50% of businesses fail within the first five years. This is often because these businesses committed a lot of marketing mistakes while developing their marketing campaigns. To prevent this from happening to you, read what we have below. 1. Zero Research Before launching a product, your first step is always to do some research. Researching allows you to gather information on different things that you can use to improve your marketing campaign. Things like your audience, your competition, and your possible resources all rely on good research. Researching your audience is the best way to save time, money, and improve ideas. It allows you to scout what your customer needs, which allows for business optimization. This helps you understand your customers, and in return, they will respond to your efforts diligently. Studies and research take time to do, though. You'll need to invest a lot of your time before your business can come up with a solid marketing strategy to cater to your customers. However, it’s a good way to increase your appeal to customers. Through this, you stand to generate more leads simply because the customers like how you market yourself. You can even use marketing segmentation tactics to reach your target demographic faster. 2. Not Researching Your Competition Many businesses fail because they don't realize that their competition is much better than them. It's a harsh reality for most businesses, often causing them to shut down completely. Researching your competition is important because it allows you to see what you're up against. By doing this, you see a lot of information about your competitors. Consider things like the keywords they use and the exact services they offer. Keeping these in mind will help you craft a better marketing campaign. Beginning with the keywords, you'll see what other keywords you can use. Using the same ones can be a fruitless endeavor because the competition already has a lot of presence built around it.   Research a better keyword instead, so you can outrank your competition. You should also check the products and services they provide. This way, you can avoid offering the same services. It's a great way to ensure your business succeeds for now. By doing this, you can avoid getting stomped in the market. This is also a great way to generate leads as you're providing a unique product/service. 3. Failure to Keep Your Customers A marketing mistake that businesses often commit is only focusing on attracting new customers. While it's perfectly normal to do so, you shouldn't forget to cater to your existing customers. Most businesses forget that a repeat customer is a much better source of income. Don’t forget, customer retention is easier to do than attracting a new customer and up to 95% of your revenue comes from these loyal customers. Avoid this marketing mistake and accommodate not only new customers but also repeat customers. You can do this by offering them a surplus of new specials and discounts. 4. Unwillingness to Adapt Regardless of how small or big your business is, don’t forget that there’s always room to grow. There are many ways for a business to grow, like investing in an effective digital marketing strategy. Investing in technical SEO also improves customer experience. However, some businesses still refuse to adapt. Businesses need to evolve to ensure their longevity. It’s a good way to show flexibility, innovation, and the ability to stay in the competition.   The most successful companies always use different marketing strategies to accommodate different trends. They have a back-up plan available for different scenarios, too. Your customers themselves will change over time. You can accommodate the hottest trends that they'll respond to better if you allow your business to adapt to these trends. 5. No Call to Action A call to action is a simple way of attracting a customer to visit your website. It’s an effective digital marketing strategy to help you generate traffic to your website. Despite this, there are still businesses that don't add a call to action to anything. They do have ads posted all over the Internet, but none of them pique the customer's interest. This is because no element engages the customer beyond the ad itself. Once the novelty of the ad goes away, people won't know where to go next. You can redirect their attention by adding a clear CTA to your ads. This way, more people are likely to click on your ad, leading them to your website. You can also add these to the blogs that you use to promote yourself when you're advertising on Facebook or any other social platform. Adding them at the end of your content allows people to find your main website. Use some simple call-to-action lines like, “click here” or “contact us”. Take the initiative yourself, help your customer find you, and use a call to action buttons. Improve by Knowing the Marketing Mistakes Today! Marketing mistakes happen even if you’ve made the best plan you can think of. If your marketing strategy isn’t getting results, it may be time to change things up. What’s important is to reflect on the situation and do better so you can address your customer better today! Do you want to know other marketing mistakes and how to overcome them? Contact us and learn how we will help you improve. --- ### 6 Guaranteed Ways to Improve Your Quality Score > Is your quality score suffering or lower than you would like it to be? Here are 6 guaranteed ways to improve your quality score. - Published: 2021-02-24 - Modified: 2023-10-18 - URL: https://bearfoxmarketing.com/blog/6-guaranteed-ways-to-improve-your-quality-score/ - Categories: Google Ads / PPC If you're struggling to improve your quality score, have you ever thought about what you could do differently? Your Google Ads quality score is important because with higher scores come lower cost-per-click (CPC) marketing campaigns. Anyone that has a lower score will need to pay more, which can be aggravating if you're trying to grow a business or website. Fortunately, you can do a variety of things to instantly improve your quality score. By having a better understanding of what your customers want, you can start creating ads and websites that will engage them and increase conversions. Here are 6 ways to start improving your quality score! 1. Understand What Affects Your Quality Score If you're trying to improve your quality score, the first thing you must do is understand what affects it. This process doesn't take much to learn, but it's crucial because it'll help you make changes whenever needed.   The only problem with understanding what affects your quality score is that the factors will be different for everyone. The main ones that will affect yours are the click-through rate (CTR), ad relevance, and landing page experience. Monitor these and determine what you can change to improve your quality score. 2. Create Ad Groups for Targeted Campaigns One of the main issues that many people have when creating ad groups is that they don't use them in target campaigns. A targeted campaign consists of ad groups that each have unique sets of keywords. This makes it much easier to determine which ads are performing better than others. When creating ad groups, do not include keywords that aren't relevant to a group. This will prevent the ads from performing well because users won't find them if the keywords have nothing to do with the ads. For example, users shouldn't see fitness-related ads when looking up programming keywords. Providing that each ad group has its own set of keywords, you can target different groups in your target audience. This is especially helpful to people that want to scale ecommerce companies with a variety of products. 3. Research Keywords Any time you use keywords, you must know how they perform before you incorporate them into your ads. Keyword research does not require a lot of work because you can track performance within minutes on something like Google Ads Keyword Planner.   As you're putting together advertisements, you can include keywords that perform the best. This will not only make your advertisements show up more often, but they'll also help you increase conversion rates because customers will know you're offering relevant products or services. You should also consider adding some negative keywords to your ad groups. Negative keywords are those that do not perform well, but they can be used to push away people that aren't in your target audience. When people search for a negative keyword, your ads will not be shown to them. 4. Create High-Quality Ads Increase a Google Adwords quality score will require you to create high-quality advertisements. All of your ads should be written well so that they draw customers in without hesitation. You'll notice that as soon as you create high-quality ads, you'll gain many more customers. When Google detects that your ads are performing well, your quality score will increase. Keywords will help, but they shouldn't be the sole focus because you can include great keywords while having poorly-designed ads. 5. Make Effective Landing Pages Another factor that will affect your Google quality score is how effective your landing pages are. A landing page is what customers will be redirected to when they click on your advertisements. Creating effective landing pages is crucial because Google wants to see that customers are visiting these pages and interacting with them. If you have a landing page that turns customers away, your quality score will decrease because Google won't see it as something useful to customers. When creating landing pages, you must gain the interest of viewers while getting your point across. Increasing user engagement will increase your quality score, so include things that will keep visitors on your landing page while encouraging them to visit other parts of the site. 6. Use Small Ad Groups A common misconception that people have when trying to improve their quality score is that they should pack as many keywords as possible into their ad groups. This is not an effective method and it will result in a decrease in your score due to low engagement.   Your ad groups should be small because you can't fit a plethora of keywords into your advertisements. Using fewer keywords will ensure that your ads perform better because a majority of the keywords will be searched. Keep in mind that the name of the rating is "Quality Score," not "Quantity Score. "  If you'd like to use more keywords, create a different ad group. However, try to stick between 1 to 10 keywords per group so that the overall percentage of keywords engaged with are higher. Use These Methods to Improve Your Quality Score Today After reading this article, you no longer need to ask yourself how to improve your Google or IP quality score. Making effective advertisements and websites can be challenging, but knowing this advice will make the process much easier. We encourage you to start by looking at your ad groups and landing pages. These are some of the most important things that affect your quality score, so you must ensure that they're put together in a way that engages customers. Contact us today so we can help you improve your quality score as quickly as possible. --- ### Top 5 Things Your SEO Campaign is Missing and How to Fix Them > Is your SEO campaign struggling? Here are a few key things you may be missing and how you can fix them. - Published: 2021-02-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/top-5-things-your-seo-campaign-is-missing-and-how-to-fix-them/ - Categories: SEO Launching an SEO campaign is a lot like conducting an orchestra. If the instruments were foreign to the conductor, they sometimes offer conflicting notes, and also, the conductor doesn’t quite know how to conduct.   If this zoo sounds like your SEO campaigns, take a deep breath. Chances are, you’re like many business owners--you know you need SEO, but you don’t have the first clue how to do it. No matter what you throw at your campaigns, you can’t seem to translate it into results.   The good news is that you’re not alone in your struggle, which means you’re likely making the same mistakes others are making in your position. We’re here to help you do SEO better.   Here are the top 5 things your campaign is missing--and what you can do to fix them.   Signs Your SEO Campaign is Failing The first step in dealing with a problem is recognizing that you have one. And that means recognizing the warning signs that your SEO campaign is failing.   Organic Traffic is Decreasing Organic traffic is the term used to describe traffic coming from a search engine’s organic results page rather than paid ads. If you’re doing SEO right, you want your traffic as organic as you want your carrots. All your SEO efforts are geared toward organic traffic.   So if organic traffic is going down, you have a flashing neon sign that your SEO strategy isn’t working.   If you take a look in Google Search Console and have a glance at your search traffic over the last 12 months, it should show a consistent upward trend. If it looks more like a steady downward slope, you’ve got a serious problem with your campaign strategy.   Organic Traffic Nosedives Overnight Another alarming sign isn’t so much a gradual decline as a bad morning at the office: you log into Google Analytics one morning only to find your organic traffic went skydiving in the last 24 hours.   Most of the time, a quick drop in traffic means two things.   The first option is that Google updated their algorithm, which means the strategies you used are no longer working in your favor. Google updates their algorithm all the time, though you might not see a dramatic drop like this unless there’s a major algorithm update.   The second option is that you used a quick win strategy and the search engine caught on, which means you’re now being docked for that shortcut.   Either way, the net result is the same: you’re relying on quick-fix strategies rather than playing the long game, and that route is now coming back to bite you.   Keyword Rankings are Dropping We can argue all day long about whether keywords are dead, but at the end of the day, search engines still rely on them, which means you still need to rank for relevant keywords.   It’s perfectly normal for keyword rankings to fluctuate day-to-day. If you see minor ups and downs, that’s not a cause for concern. What is concerning is when your keyword rankings turn into a steady downward trend over time.   Usually when this happens, it’s because your competitors are producing superior content optimized for the same keywords, which makes content your first problem. However, on a deeper level, you need to take a closer look at your keyword strategy to see if it really is working for you.   You’re Not Ranking for the Best Keywords A related keyword strategy problem is not ranking for the best keywords.   There are keywords in your niche that rule the category. This is true of every industry. Now, there is a strategy behind choosing the keywords you optimize for, and if you’re not a giant in your industry, you may have a difficult time going toe-to-toe with the big fish in the pond, especially if you can’t match a big fish’s SEO budget.   A better way to think about this is ranking for the best keywords at your level. If you’re a mid-sized business in your industry, for example, you can look at the mid-range keywords your competitors rank for and target those. The same goes for small businesses.   However, if you’re not ranking for the best keywords at your level, then your strategy isn’t keeping you competitive.   You Have a High Bounce Rate Your bounce rate refers to the number of site visitors who take no further action once they arrive on your webpage, such as clicking to another page, adding an item to their cart, or leaving a comment. It measures the visitors who stick their head in the door, take one look, and duck right back out again.   You want your visitors to engage with your site--when they engage with your site, you’re more likely to cultivate them as return visitors and customers. Which means you want your bounce rate to be as low as possible, especially for pages like landing pages that are designed to make your website sticky.   If your bounce rate is high, especially for “sticky” pages like landing pages, you’ve got a serious campaign problem.   You Have a Low Dwell Time A related problem to bounce rate is your dwell time, i. e. the amount of time visitors spend on your site once they get there.   To be fair to you, users nowadays have notoriously short attention spans. Once they land on your webpage, you only have about 10 seconds or less before they decide to stay or go. In order to get several minutes of user attention, those first 10 seconds mean everything.   That said, your dwell time directly represents the strength of your value proposition. If users don’t see the value of your site quickly, they’re not going to stay, and that translates to a low dwell time that says your site isn’t making its value clear.   Your Conversion Rate is Lackluster Last but not least is the metric that dogs your marketing team’s every move: your conversion rate, or the percentage of site visitors who carry out a desired goal. This could be a sale, but it could also be an email subscription or filling out a survey. It all depends on your campaign goals.   However, no matter what your conversion rate measures, if your conversion rate is low, your campaign is not successfully transitioning visitors into the right conversion mindset.   There are several reasons this might happen.   Maybe you’re not bringing in the right kind of traffic. If you sell table saws and bring in customers looking for chain saws, you’re never going to make sales.   Maybe you’re optimizing for keywords that don’t carry intent. Let’s say again that you sell table saws. It might seem logical to optimize for the keyword “table saw”, but the problem is that keyword doesn’t carry any buying intent.   Either way, the problem is the same: you’re attracting visitors who have no intention of becoming customers, either because they’re not interested in what you’re selling or because they’re not interested in buying right now. And if you can’t meet their needs when they find you, they’re unlikely to come back.   10 Things Your Campaign is Missing Do any of those failure points sound familiar? If so, we’re sorry to say you’ve got a struggling campaign on your hands.   Here’s the good news: your campaign is salvageable. Once you recognize what’s going wrong, it’s that much easier to start fixing it.   That said, the issues outlined above are often symptoms of a larger problem. They tend to crop up in campaigns that are missing critical components, without which your campaign can’t stand on its own two feet. Keep in mind that fixing one of the symptoms above doesn’t necessarily fix the deeper issue, which is why you have to identify what your campaign is missing before you can help it succeed.   Here are a few of the most common things your campaign is missing.   1. An Anchor What is your campaign trying to achieve? It sounds like a basic question, yet this is the one area where campaigns fail the most.   The single most important part of any marketing campaign is the goal--what you’re trying to achieve. It should be a SMART goal--specific, measurable, achievable, realistic, and time-sensitive. This serves as the anchor for every decision you make, rooting your campaign in what’s most important. Without that anchor, without a clearly defined goal to guide you, your campaign is a ship at sea, adrift and uncertain of where to go.   How to Fix It In most campaigns, you’ll see three goals:  AwarenessLoyaltySales An awareness campaign, for example, might focus on traffic, while a sales campaign might focus on time on the site and a loyalty campaign might focus on customer recommendations.   Whatever your goal is, start by fitting it in one of these three categories. This will automatically limit the metrics you can use to track success. Once you do that, you can make your goal SMART. For example, you might say that you want to consistently get 100 more page views per week within the next six months for a specific product category.   This will make it easier to focus on actionable metrics and build a campaign geared toward them. That way, you’re not wasting valuable SEO dollars on efforts that don’t serve your purposes.   2. Promotable Content What do you need to get a customer to do something? Before you make a sale or get new email subscriptions, you need to get the customer’s attention. You need a magnet to pull them in. Otherwise, they’ll never transition from passive looking to active engagement.   The problem, for many campaigns, is that your content shoots you in the foot.   In most cases, the point of your campaign is to drive attention. And yet we still see far too many campaigns without promotable content. Hint: just because you can promote content doesn’t make the content promotable, i. e. likely to pick up steam online.   Promotable content varies from one site to the next, but all promotable content has the following traits:  Unique and interestingMeets a need for your readersOptimized for reader engagement Think about why users go to search engines. Think about why you go on search engines. When you go online, you’re almost always looking for the answer to a question. A satisfying search result is one that meets your needs, is enjoyable in doing so, and is crafted in such a way to ensure you stay engaged.   How to Fix It Start by taking a hard look at your audience in connection to your campaign anchor. What does your audience need? What problem do they want you to resolve? How can you resolve it for them? And how can your content answer their problems? From there, turn a critical editorial eye to your past campaign content. If you can, get an SEO expert and a professional digital marketing writer to review it.   All users have short attention spans, which means your content has to be stripped down to the core message. The way that you communicate that message has to be easy to understand and easy to share. That means:  HeadersEasily differentiated sectionsSimple, conversational languageClear answer to the customer’s problem Don’t force your readers to dig. They don’t have the patience for that. Instead, focus on providing utility in an easily scannable format. Craft content as though visitors will skim, because that’s exactly what they’ll do.   To be clear, content isn’t all you need. You’re going to have to supplement promotable content with promotion strategies. But content is the building block upon which all your other strategies rest.   3. Context Marketing is all about one thing: the customer. SEO campaigns are no different. So if you’re not focusing on people, your campaign is completely devoid of context, and you’ll never be equipped to answer the customer’s needs.   Personalization is a driving differentiator. Think of it like hygiene: customers take it for granted, but if you get it wrong, customers won’t come back. It’s true of retail and it’s true of SEO.   Think about it. Customers today are spoiled--they don’t need to engage with generalized marketing because they only search for what they want when they want it. If something isn’t tailored to them, they won’t stick around.   More to the point, if your content isn’t carefully targeted toward your audience, your audience will never even see it, which means you never get a chance to attract them. This goes back to the anchor problem--if you don’t know what you’re trying to achieve, you’ll never achieve it.   How to Fix It SEO is all about people, which means the context problem is all about data.   SEO experts make targeting decisions based on first-party data and demographic information, ranging from page views to where your customers live. If you’re not targeting based on data, you’re talking right past your customers. And if you’re looking at the data without understanding it, you get the same problem all over again.   Here’s the good news: users tell you what they want all the time. You just have to look. So the first step is to look. Sit down with your marketing team, open up Google Analytics, and take a look at your data. Get to know your customers.   From there, you can develop SEO strategies targeted toward them. Don’t be afraid to upend your old SEO strategy--remember, if the old method isn’t reaching your customers, it’s not serving you.   4. Realistic Goals Having goals is one thing. Having realistic goals is another.   To achieve optimization, you have to have a clear understanding of what’s realistic and what isn’t. We see this problem all the time, and it isn’t necessarily the business owner’s fault.   You’re great at what you do. Otherwise, you wouldn’t have built a business around it. But unless your business is SEO, we’d bet money you don’t know SEO. That’s not your fault--after all, you have a business to run--but it still hurts you.   For many business owners, this translates directly into misunderstanding SEO goals or not knowing what’s realistic.   It would be nice for your boutique to rank overnight. It would be amazing if your indie clothing store could rank #1 for the keyword “women’s dress”. But that’s not going to happen. You need a huge budget, a huge following, and a lot of time to get there. You can take a shortcut and get a temporary win, but it’s only going to hurt you in the long-run.   How to Fix It The solution to this problem is simple: set sensible goals.   This begins with understanding your limits. Recognize the facts of your business: your size, your budget, your following, your customer base. Then recognize the limits of your competitive reach.   This doesn’t mean all hope is lost. It just means that you have to recognize where you’re competitive. And while your indie boutique might not rank when stacked against H&M, you can certainly rank ahead of your close competitors.   Instead of focusing on the big fish, focus on the competitors you stand a chance of beating. Once you build up a solid following, you can start competing with progressively bigger opponents, but for now, focus on sustainable growth.   In SEO terms, that means focusing on attainable successes. You might not rank for the biggest keywords in the industry, but you can certainly rank for the keywords in your competitive category. A good approach is to look at the keywords your closest competitors use and restructure your campaign strategy to outpace them.   5. Investment in Success Another common missing link in SEO campaigns is investment. Small and mid-size businesses in particular often struggle with this point.   Remember the saying, “You get what you pay for? ” Unfortunately, this is true of SEO. If you pay for cheap SEO, you’ll get cheap SEO. In other words, if you don’t invest in the results you want to see, you’re never going to see them.   We’re not saying that you should pay more than you can afford in SEO. We are saying, however, that you should pay for the best SEO you can afford. SEO is not a quick fix--it’s an investment, and it’s going to take time. Invest in the results you want to see.   How to Fix It There’s only one way to fix this problem: invest in better SEO. This often spooks small and mid-size business owners, but it doesn’t need to.   First, if you can’t afford in-house SEO experts, invest in outside experts to help you. Even if you have an in-house marketing team, they won’t be able to deliver SEO results if they don’t know SEO. Besides, would you rather have a marketing manager doing SEO as the 20th item on their list, or an expert whose sole job is strengthening your SEO? Second, keep in mind that price should not be the deciding factor when you look for an SEO firm. Look for a firm whose offerings fit your business, then look at their pricing.   Third, avoid firms whose promises seem too good to be true. Hint: they are. SEO is a long-game investment, not a quick fix, so if a firm promises overnight results for little money, it’s too good to be true.   Ready to Invest in SEO Success? If you saw your own campaigns in our list of five things your campaign is missing, you’re already on the right track. You recognized that something isn’t working and you’re trying to figure out what it is.   For everything that comes next, we’re here to help.   We offer SEO marketing done by the best. We know SEO the way you know your business--like the back of your hand. More importantly, we know how to fit SEO strategies to your business and your goals, ensuring you see real, sustainable results.  Ready to make SEO work for you? Then let’s talk about your campaigns. --- ### What You Should Know About How iOS 14 Impacts Advertisers > Curious how Apple iOS 14 updates to tracking impacts advertisers and users alike? In this article, Bear Fox Marketing tells you everything you need to know. - Published: 2021-02-01 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/what-you-should-know-about-how-ios-14-impacts-advertisers/ - Categories: Facebook Advertising, Facebook Marketing Strategy By now you may have heard about the impact Apple's iOS 14 updates are having on advertising platforms that rely on tracking of user behavior to target ads to the right audiences. While impacts to Facebook advertising has been most publicized, Apple's changes will impact mobile apps that rely on search history, location data, and 3rd party demographics.   This will start  February 2021. For the sake of this post, we’ll focus on Facebook, how Bear Fox Marketing is responding to these changes, and how this will impact you as an advertiser. With the rollout of iOS 14, iPhone users will need to opt-in to allow apps to track their activity. Currently, users can opt out if they choose, but this new process will ask them to opt in. If a user doesn’t  allow tracking, other activities such as search history will be hidden from Facebook. For example, if this particular user watched a cooking video on Youtube yesterday, Facebook would be unable to retarget that user with a related cooking pan ad today. It’s Bear Fox Marketing’s view that consumer privacy is important.   We also believe that the ability to retarget ads is a valuable tool for marketers, allowing companies to position relevant products and services to the right audience.   Facebook takes asimilar stance. So what does this mean for your campaign? 45% of smartphone users had an iPhone in 2020 or about 30% of the U. S. population (source Statista).    It’s unclear at this time exactly how many folks will allow Facebook to track their activity.   Based on historical opt-in rates, if we assume 50% opt in, Facebook marketers would be able to retarget 50 million fewer users through their iPhone device. While this estimate is not insignificant, remarketing will still be available to companies that are targeting users that use a desktop computer, other mobile devices, as well as to those that use an iPhone and opt in. The negatives? Retargeting through Facebook will become more limited to iPhone users that opt out of tracking. Target audience size inside of Facebook will be impacted. In general, reporting may be delayed by as much as 3 days.  If a conversion happens today, you may not have visibility for up to three days. The current “look back” reporting period for conversions will be reduced from 28 days to 7 days. The positives? According to Facebook, “There are no specific changes for Dynamic Ads for Retargeting, but you may see performance and audience sizes decrease. We expect minimal impact to you using Dynamic Ads to reach Broad Audiences. ” This plays to our favor since as an agency we’ve been increasing the use of dynamic ads for several months, which has been producing well. We expect that some agencies and companies that are unable to adapt to these changes may use the Facebook Ad platform less.   This would be favorable to us in terms of lower ad costs. The change allows us to target users that are more open to advertising and who are most likely to engage with ads and respond to them. The change also underscores the importance of having comprehensive online marketing support and getting good synergy from all marketing channels:  social media advertising, search advertising, SEO, email marketing, text marketing, etc.   How Bear Fox Marketing is addressing these changes. In August of 2020, recognizing the weaknesses in highly targeted campaigns with narrow audiences, Bear Fox adjusted our approach to target larger, broader audiences. Since this change, we’ve witnessed the majority of campaigns performing well with Top-of-Funnel ads and efficient Customer Acquisition Costs (CAC) across the majority of our campaigns. Since re-targeting will be limited for some campaigns in Facebook, utilizing additional forms of retargeting such as email and SMS will become more important.   We expect calls to action such as “Text to Subscribe” or “Enter Your Email and Save” will become increasingly important. Bear Fox will continue to emphasize compelling ad copy and engaging creative to maximize top of funnel conversions while retargeting as appropriate and allowed. Likewise, compelling offers in the will likely become more necessary to increase conversions and reduce cost per acquisition. Finally, Advertisers should never underestimate the importance of the right pricing structure and good ole fashion market fit. In a world with better-than-ever access to buyers and ever increasing competition, it will always be those products solving a compelling problem or improve our lives in some way that rise to the top. If you have any questions about this update or would like to discuss your marketing efforts with a member of our team, please don’t hesitate to reach out orschedule a callwith one of our Consultants. --- ### Creating the Evergreen Funnel: How Long Does It Actually Take? > Are you looking to create an evergreen funnel for your business? We've got all of the information you need to get off the ground today. - Published: 2021-01-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/creating-the-evergreen-funnel-how-long-does-it-actually-take/ - Categories: Sales Did you know that 95% of new product launches fail? Are you constantly worried about your next launch and whether or not it's going to be big enough to carry you through the lean times?   Every business owner fears the next downturn in their sales cycle. However, with an evergreen funnel, you can virtually eliminate the feast or famine cycle every salesperson fears.   Don't worry if you don't know what an evergreen sales funnel is, we've got you covered. Keep reading to learn everything you need to know about what it is and how to create one for your business. What Is an Evergreen Funnel? How would you like to automate your sales in a predictable way? You wouldn’t have to worry about low seasonal sales cycles or constantly launching every other month to your tired audience. Instead, you continually fill your sales funnel with new leads and your system is set up to automatically guide them through their buyer’s journey toward purchasing your product.   At the core, an evergreen funnel is a sales cycle that runs every day of the year. It isn't seasonal, and it doesn't rely on a launch to make the sales. The sales happen automatically as your customers interact with the funnel.   How Long Should Your Sales Funnel Take? The short answer here is that it depends. Unfortunately, the answer depends on several variables. Where your business is currently as well as your available resources can all affect how long it will take you to create your evergreen sales funnel.   Additionally, if you already have an engaged audience, you can shorten the time between creating your funnel and realizing new sales. However, if you still need to grow your audience and fill your funnel, then you will need to realize that this is a marathon, not a sprint.   There are two ways you can speed up the process to create your funnel and start improving your sales. First, you can choose to invest in your funnel and work with an expert to create it. Second, you can speed up the process of finding your new prospects through paid advertising.   However, if your resources are limited, you can still create amazing funnels that provide your business with a steady stream of sales automatically every day. Again, just realize that, if you're doing it yourself and using free organic traffic, it might take longer. But it can still be done and we'll show you how.    How to Make an Evergreen Funnel You're ready to create your first evergreen funnel to help smooth out your seasonal sales cycles, but where do you start? Here are the four simple steps you need to take to build your next evergreen sales funnel.   1. Make Them an Offer They Can't Refuse Your first challenge in creating your evergreen sales funnel is to create a freebie offer they can't turn down. To do this effectively, you need to start with market research to find out what your audience is searching for every day. What problem can you solve quickly so they can experience a quick win and view you as an expert in your industry? This can be a one-page checklist or a longer white paper. It can also be a short discovery call on the phone with you if you're a service provider or coach.   Regardless of what you choose to offer, it must provide your ideal target with a quick win and it must solve a pain point.   2. Nurture Your Audience Through the Funnel The customer journey isn't linear anymore. And your funnel needs to keep up. Your client might be on your site and like your product or service, but life is busy and people are constantly distracted in today's society.   Don't risk your customers leaving your site without purchasing and ghosting on you even when they liked your offer. Instead, when you have their email address, you can show up in their inbox regularly offering them great content that solves their problems and establishes you as an authority in your industry.   3. Analyze the Data As you build and grow your funnel, you need to continually track your data. Watch your traffic levels to your freebie offer and see how many people choose to sign up for your offer. Regardless of whether you offer a free white paper download or a free thirty-minute discovery call, the average conversion rate across all industries is 2-5% of your traffic. Now, if this number seems small, think about your current conversion rate. What would it mean for your business if you simply improve your conversions from one to two percent? That would double your prospect list and hopefully lead to double the sales next month. What could that mean for your business?   4. Fill Your Funnel Finally, the most important step happens at the end. This is where you need to focus on growing your traffic sources and filling your funnel. How will you find your target audience?   Will you have an organic SEO campaign and create valuable content for your audience? Will you create Facebook ads that lead to your landing page for your freebie offer? Regardless of whether you choose organic or paid traffic or both, you need to continually fill your funnel so that you never again have to worry about low sales months.   Many people think that an evergreen funnel will allow them to put their sales on autopilot and never think about it again. However, if you don't continue to fill your funnel with new, high-quality leads, you will see your sales dwindle quickly. Focus on this step in the long-term, and you can control your revenue cycles for the long run.   Shorten the Learning Curve With Help From the Pros If you need some sales funnel help, then consider hiring an expert to help you create your next evergreen funnel. We help business owners like you every day, and we can help you grow and scale your business with an automated funnel today. To learn more, you can read our case studies here. See how our clients are increasing their leads every month while also decreasing their cost per lead with sales funnels.   --- ### Missing Your Shot? Three Common Pitfalls With Your Lead Generation Campaign > Have you noticed that your lead generation campaign isn’t delivering on expectations? Here are three common pitfalls you may experience and how to avoid them. - Published: 2021-01-09 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/missing-your-shot-three-common-pitfalls-with-your-lead-generation-campaign/ - Categories: Lead Generation According to a recent survey of 750 executive decision-makers, nearly 60% cited lead generation as a key issue that their company faces.   Can you say the same thing? If you’re nodding your head in agreement, you could be investing valuable marketing dollars in a strategy that just isn’t working. A successful lead generation campaign has the capability to transform the way your team turns prospects into paying customers. Yet, it’s no secret that the sales funnel can be narrow, slippery and full of wrong turns. Today, we’re sharing three common pitfalls that business leaders usually experience as they seek to generate as many new leads as possible. Knowledge and prevention go hand-in-hand, so use these tips to optimize your campaign, improve conversion rates, and build your bottom line.   What is Lead Generation? Even the most loyal buyers start out as strangers. It sounds overly simplified, but that’s the basic concept behind lead generation. In short, this is the process of converting anyone who shows interest in your company into a lead that could realistically purchase from you in the near future.   Of course, this transformation doesn’t happen overnight. There are a few different stages in the inbound marketing sphere, so let’s take a look at each one in greater detail. Attracting Leads First, you have to catch their eye in the first place. In the digital marketing realm, this means attracting them to your brand in a variety of methods, including: Blog postsSocial media postsPromotionsLive eventsAll of the above are known as lead generators. These are the different methods that your digital marketing team uses to attract people to your business. Each one includes different incentives that help encourage a natural and organic connection to your brand.   In other words, it’s the process of allowing people to naturally warm up to your business, rather than appealing to them directly. Converting Leads to Prospects Once those initial strangers are pulled into your online content, the next step is to convert them into qualified leads. There are a few different ways you can do this, but all of them have one thing in common: They all include a Call-to-Action (CTA) that encourages casual visitors to take the next step. A CTA can take many different forms, including: An image to clickA button to clickA form to fill out Once the visitor takes the desired action (i. e. presses the button or completes the online form), then they are taken to a landing page. This is a special web page that usually operates independently of your primary website. It appears when a user clicks on a link displayed on a search engine results page (SERP), marketing email, website link, or online ad. Here, you can request that they share a little more about themselves in exchange for a special offer or incentive, such as a promotion, discount, or exclusive content. Other types of offers include ebooks, online courses, design templates or anything else that the visitor would consider valuable.   Why does it need to be valuable? To receive the offer, the visitor will need to share a few personal details, such as their email address. This helps your team establish a database of interested prospects and can help make your marketing efforts more targeted and direct. As digital marketing platforms continue to grow in size and scale, U. S. consumers are growing weary of sharing their sensitive data to just anyone. Rather, they’re reserving this step for brands that they consider truly relevant and worth the risk, and that’s a select few.   In fact, more than 80% of U. S. adults believe the potential risks of data collection outweigh the benefits they might receive in exchange for sharing their personal information. What does this mean for marketers?   The offer should be good, and the details around how you’ll use the data gathered should be transparent and easy to understand.   Once they’ve found your brand, clicked on your CTA, followed through to your landing page and filled out your form, the customer that was once a stranger is now considered a lead. Sounds simple, right? Today’s marketers know that while these steps sound simple in theory, they can actually be more than challenging to execute. The issue? You’re not dealing with machines. Despite how automated and tech-savvy it may get, digital marketing is still marketing, which means it still revolves around real, human involvement and connection. It also means there is potential for even your best-laid plans to go awry.   Let’s get into a few reasons why this might be the case. Three Pitfalls to Avoid in Your Lead Generation Campaign You’ve done everything you thought you should. You created excellent online content and built a sleek-looking and user-friendly website that’s a cinch to navigate.   Then, you created a CTA, set up a form and advertised a can’t-refuse offer on your landing page.   Then, you sat back and waited for the leads to pour in. And, you’re still waiting. What’s going on? Chances are, you lost track along the way, which is relatively easy to do. Let’s review three of the most common pitfalls you might encounter in your lead generation campaign. 1. Not Having a Dedicated Follow-Up Strategy Do you have a set system in place that dictates what you’ll do with the information you receive on your landing pages? The prospect has already received the incentive. They’re holding a discount code, a white paper, online course content, or the promotion that you extended in their direction.   In return, you have their email address, mailing address, or phone number.   Now, the ball’s in your court. At this juncture, many marketers believe the requisite next step is to send the lead’s contact information over to the sales team. Yet, this isn’t always the best course of action. Why not?   Not every lead that comes in will be sales qualified. To be specific, according to research, while 61% of marketers send all incoming leads directly to sales, only 27% of them are actually qualified.   Put simply, a qualified lead is one that could realistically become a paying customer for your business. An unqualified lead, on the other hand, hasn’t yet made that connection. You’re not sure yet if they even need what you’re offering, or if they simply filled out your form and received a discount that they’ll never cash in or use.   Lead nurturing is where you find out the difference.   This is the process of building relationships with your leads and prospects to better understand their needs, wants and preferences. When marketers take this task on, they save the sales team from spinning their wheels and wasting their time reaching out to unqualified leads.   At the same time, they help boost sales and build stronger connections with the customers who are qualified, which can open more doors down the road. In fact, experts reveal that nurtured leads generate around 20% more sales opportunities than non-nurtured leads.   Knowing this, what does your lead nurturing and follow-up strategy look like? There isn’t a one-size-fits-all solution, but yours needs to be consistent and well-defined. Let’s review a few proven tactics that work. 1. Follow Up Quickly If a visitor fills out your form, don’t hesitate to act on that information.   Although not every lead will be qualified and even fewer will turn into a sale, the old adage rings true: You don’t know unless you try. In this case, it’s smart to try quickly. Industry data shows that a business rep who reaches out within one hour is seven times more likely to qualify a lead than one who waits beyond that timeframe. If the latter sales rep waits 24 hours, the one who acted faster is now 60 times more likely to qualify the same lead. Perform an analysis to better understand how quickly your  marketing team is currently following up on leads. If the answer isn’t clear or consistent, there are a few steps you can take to get on track. These include: Dedicating key team members to follow up with leads as soon as they submit an inquirySetting time-sensitive email notifications to appear when a lead fills out a formSetting calendar reminders to follow up with leads 2. Say the Right Things You could follow up at breakneck speed, but if your message turns prospects away, it doesn’t matter if time is on your side.   That’s why it’s so important to craft a compelling and convincing message that can propel your lead nurturing efforts. Whatever you say and however you say it, the primary goals that need to be accomplished are: Gaining consumers’ trustSharing more about what your company does (including key differentiators)Encouraging the lead to share more about their preferences and pain points Ultimately, the message you send must go past a catchy email subject. You have to not only pique your lead’s interest, but also keep it. You can conduct A/B testing to compare different messages for efficiency and interest, noting differences in open rates, phone call lengths, and time spent on your site.   One key to opening the conversation and keeping it going? Show empathy to the customer’s situation and look for ways that your business can help. For instance, a few of the top questions to ask include: What encouraged you to get in touch with our team? What pain points are you currently experiencing at work or home? What’s keeping you from realizing all of your goals? How do you define success? These open-ended questions encourage dialogue and allow leads to open up beyond the standard “yes” or “no” inquiries.   3. Keep At It Don’t get discouraged if you follow up with a customer and get your hopes up, only to wait weeks for any kind of reply. Remember: The customer journey is multi-faceted. You’ll likely interact with them over myriad touchpoints and it can take time for everything to come to fruition. Moreover, some leads can take weeks before they ever respond to you at all! Aim to keep your communications persistent, but never teetering on the point of badgering. If phone and email aren’t generating the results you want, you can also try connecting with leads across social media. 2. Not Aligning Sales and Marketing Efforts Your sales and marketing teams have the ability to form an incredible partnership that can grow your business, improve your outreach efforts and result in a greater number of overall sales. Yet, at so many companies, these two departments exist and operate in silos.   If this is the case at your organization, it’s time to align them.   According to a recent report, a significant 87% of sales and marketing leaders attribute their critical business growth to collaboration between their sales and marketing teams. There doesn’t need to be a rivalry between these two entities, but rather, a partnership. When sales and marketing employees work in tandem, they can more effectively nurture leads from the top of the sales funnel to the bottom. In the end, this increases their chance of closing that deal, which benefits all parties. Another benefit of working together? Most of the time, B2B buyers are not one individual person, but rather, teams. This means there might be a few different people reaching out to your company to learn more about what you do. The more positive touchpoints they can encounter, the better. There are several different ways you can initiate this alignment. Let’s take a look at a few Meeting Regularly One of the most proven tactics is simply to meet together regularly. In addition to weekly sales meetings, there should be also be weekly manager meetings, where leaders from each team can come together to share updates, analyze results, and discuss where they stand on key, shared metrics including: Lead generationMarketing qualified leads (MQLs)Lead-to-buyer conversion ratesPercent of leads nurtured and worked Attending Events Along the way, sales and marketing members can attend industry events and trade shows together to get a better sense of how the other team operates.   Is your digital marketing team attending a tech conference in a few months? Send your sales reps along to learn how they can better position their products to customers in the field. You can also send your marketing team along on sales presentations so they can better understand what happens to a qualified lead ones it leaves their department. Unified Front What happens if a lead contacts your marketing team but the recipient gets busy and never follows up? Or, what if a customer reaches out to a sales rep with a question that could be better answered by your marketers? Operating on separate communication channels can lead to missed connections. Instead, consider setting up a shared team email alias that all parties have access to, as well as a shared calendar, shared templates, and shared reporting tools. A Customer Relationship Management (CRM) platform can help centralize and organize all of this data and allow anyone to access it at any time, from anywhere.   3. Applying a Generic Approach Without Testing Blog posts like these can help. Yet, at the end of the day, your company is unlike any other one on the market. What works for your neighbor or your industry colleague might not work for you, and that’s OK. There is no perfect lead generation strategy and you could spend far too long searching for it. Not only are your audience and products unique, but you approach customer pain points in a way that no one else does.   Your business is also at a different stage of growth than the next, and you have different marketing goals, budgets and resources. As such, you’ll need to find the lead generation tactics that work for you, not someone else. That’s easy enough to say, but how do you do it? Testing is a great place to start. Almost every aspect of your lead generation plan can be tested, as long as you know the steps to take to do so.   Running tests is the only way to truly understand what’s working in your digital marketing campaign, as well as what isn’t.   You can conduct A/B testing to analyze the performance of both your lead generation rates, as well as your conversion rates. Let’s briefly review how this process works. A/B Testing The concept of A/B testing is relatively straightforward. This is the process of creating two versions of one element and using each version on a different audience sector. Then, you can compare the results against each other.   This means you can test and tweak certain campaign components to see how they affect your number of qualified leads. A few of the ones most commonly tested include: Your lead generation campaignsYour web copy and online contentYour email subject linesYour email sender aliasesThe time of day that you send your follow-up messagesYour digital marketing designImages on your landing pages or emailsForm fields and form lengths For instance, you might send the same email to all of your leads, but change the subject line on half of them. Then, you could compare the open and click-through rates for each one. Or,  you could create two different landing page layouts and see which one gets the most traffic.   Ultimately, the version that gets the most favorable response will be the one you use moving forward. In some cases, you might find that simply changing the location of the CTA button on your website can make a world of difference in your lead conversion rates! Establishing KPIs How will you gauge which version works the “best”? Before you begin A/B testing, you’ll need to start by establishing a Key Performance Indicator (KPI) that you’ll use to measure success. From there, you can write a hypothesis and estimate which one you think will win out. This is also when you’ll determine the specific audiences that you’ll target with each version. At this time, you can set a timeline for your test, as well as establish which tools you’ll use to carry it out, such as Google Analytics. Set Controls In terms of A/B testing, controls are just as important as important as variables. Although you may change one element, there should be other elements of your lead generation tactic that remain the same.   For instance, you may change the subject line of an email, but the content and design in the body should stay the same. This way, you can easily discern specifically which element made the difference. Get the Most From Your Lead Generation Campaign You’ve invested time, money and resources into your lead generation campaign. The last thing you want is to realize that your efforts didn’t produce the outcome you deserve. When someone makes contact with your company, you have an incredible opportunity to turn them into a believer, and a buyer. But first, you have to encourage them to take that first step forward. A successful lead generation approach helps this movement happen organically, with the customer in the driver’s seat the whole time. By staying smart and avoiding the pitfalls described above, you can make sure you all arrive at the finish line together. Looking for advice and guidance as you ramp up your campaign? We can help.   From Search Engine Optimization (SEO) and social media advertising to PPC ads and branding, we do it all. Contact our team today and let’s get started. --- ### Should You Even Post on Facebook Anymore? > Wondering if Facebook is still worth your time? Find the latest trends and insights to decide if posting on Facebook still fits your marketing strategy. - Published: 2020-12-23 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/should-you-even-post-on-facebook-anymore/ - Categories: Facebook Advertising, Facebook Marketing Strategy The Facebook platform hosts around 2. 45 billion active monthly users, holding its position as the most used social media site.   Like every social platform, the layout and algorithms have changed through the years. Still, there's no question about it, your audience is still scrolling through their good old Facebook newsfeed on a daily basis.   If you've been debating if it's still worthwhile to post on Facebook, we're here to help you navigate.   From SEO for Facebook to paid search marketing, follow along to learn why you should still post on Facebook and how to get the most out of your page. SEO for Facebook Believe it or not, your Facebook digital marketing strategy reaches beyond the platform. Like your website, you can optimize your page for search engines and increase your chances of being found. If you are a small business that hasn't yet invested in a website, or you are looking to take up more space on the results page, this is a fantastic option.   You can boost your SEO for Facebook by taking measures including: Customize your vanity URLChoose a great page namePublish SEO rich postsUse keywordsInclude locationBuild links from your website By optimizing your business page, you'll work your way up the Google ranking system. You'll essentially be getting free advertising on search engines for your Facebook page and driving traffic to your engaging content. This alone instills the importance of publishing a post on Facebook and sticking to a frequent schedule. You should be putting as much effort into fresh content on this platform as you do for your website.   You can even work to improve your technical SEO with behind the scenes advancements and the help of Facebook's user-friendly layout. Increase Brand Engagement Social media is a hub for engagement and frequent activity increases relationship-building opportunities.   Today's consumers aren't as trusting as they used to be. The spike of scammers online has spurred audiences to be more cautious about their online activity, especially when it comes to money.   This means that your audience is no longer performing impulse buying based on a quick search for your products or services. You'll need a well-rounded digital marketing approach to ensure them that you are a reputable business. Facebook is a fantastic platform to send this message with. In fact, 57 percent of consumers revealed that social media is a large influencer for their shopping habits.   The key to breaking into this influential role is omnipresence. You need to be where your audience is, and often. Having repeated exposures to your brand with quality content will encourage an attachment to your business. Having their comments responded to and messages acknowledged makes them feel like they are important. This then improves your chances of earning a loyal customer. On top of that, when they share your posts, you'll be expanding your reach to a relevant audience. This new audience will be a result of a friend 'recommending' you and hold more value for new leads. Facebook Advertising Along with organic posts for engagement, you can use paid advertising to reach interactive customers and generate leads. Because Facebook makes it so easy for customers to jump from your ad to your business page they'll have instant access and gain trust in your brand. Using paid search Facebook ads helps you gain more valuable audiences. It's even been shown that Facebook ads are the highest ROI form of digital marketing that you can use.   Not to mention advertising on Facebook is one of the most cost-effective avenues for paid search platforms.   Because of this, you'll be able to experiment with your ads and introduce effective content such as video and add-ons to your campaigns. Draw more people in with favorites like animated video and watch as they maximize shares, improve conversions, and capture lead information. Once you've got their email, you can set to work with your lead nurturing efforts to guide them through your sales funnel and continue to build quality relationships. Now that they are following you on Facebook, they'll be reminded of your business every time you post and view you as an authority in your niche. Valuable Insights Facebook provides insights that simply cannot be overlooked. With detailed analytics, you'll be able to gather important information about your audience and better understand their needs.   You can put these analytics to work by tailoring your posting, advertising, and engagement approach based on your findings. Not only will you know who your target audience is, but you'll be able to forecast exactly when they are online.   With this, you can schedule posts and increase ad visibility during specific times to maximize ROI. You'll also be able to start up re-marketing campaigns by reaching out to the customers who have already visited your page or made a purchase before.   You'll be able to monitor your advertisements and use the feedback to make adjustments and improve. The specific performance measures will allow you to take your advertisements and posts to a personalized level and get the most out of your digital marketing investment. Using a >Get in touch with us today to find out how you can maximize your paid search Facebook ads and take your page to a whole new level. --- ### How Social Media Advertising Is A Lot Like Dating > If you think that online dating is hard, try running a social media campaign! Click here to see how online dating and social media advertising are the same. - Published: 2020-12-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-social-media-advertising-is-a-lot-like-dating/ - Categories: Facebook Advertising, LinkedIn Advertising, Marketing, Social Media You sit at your desk and craft a perfect message to send. You don’t want to scare anyone off, but you also don’t want to be too timid. Will they even read your message? Are you wasting your time? Does the message get your point across in a way that gets the reader to react?   You might think that we’re talking about messaging that cute Barista you found on Tinder, but we’re actually talking about social media advertising. When a business uses its social media following to expand its brand, it’s not that different from when someone tries to get a date online.   Advertising on social media is a lot like dating. In this article, we’re going to talk about the similarities between business and dating profiles and how the first meeting between you and your clients is similar to the first time you meet someone on a date. We’ll also discuss ways you can get a callback (from a client, but hey, you might find some love advice as well). Read on to find out more! What Is Social Media Advertising?   This seems like an easy question to answer, right? In a way it is, but there’s more to it than advertising on social media.   There are two reasons that companies advertise on networking sites: building their brand or getting a response. There are two ways that they can do this. First, they can use organic methods, which means that a business can grow its presence without spending money upfront.   They can tweet, post articles on LinkedIn and Facebook, answer questions on Quora, etc. This approach takes a while to show results, but once you get those results they tend to snowball.   If you’re looking for quick results, paid is the way to go. With paid advertising, you’ll spend money to buy ads or special placement on social sites. These ads not only increase your visibility, but they also allow you to reach segments of your audience that are difficult with organic methods.   The value of these ads is that these social sites maintain tons of data on their users. Using this data, you can narrow down who sees your ads and target a specific group of potential clients. The downside is that you’ll have to spend money upfront and understand keyword research, but these ads are more affordable than you may think.   Benefits of Social Media Advertising  Now that you have a general idea of what this form of advertising is, you’re probably wondering what it can do for you. How can you use your social media accounts to improve your brand and bring in fresh leads? Let’s look at the benefits of advertising on these platforms.   You Can Get A Great ROI For Your Investment 70% of U. S. adults use Facebook, and worldwide, 2 billion people use the website monthly. Each of those users spends around 40 minutes a day on the social site. Facebook in turn uses these members to sell advertising space to businesses.   The question that most business owners want to know is how they can reach the right people on the website. Nobody wants to spend the money necessary to market their services to 2 billion people, so how can you target your ideal customer?   To help businesses reach the right people, social networks collect massive amounts of data. They learn everything they can about them, from their geographical location and travel patterns and what they look at online, and then use that info to help you target certain people. The people that your ads target are already interested in the type of service you provide, so you’ll get a much higher conversion rate than you would with traditional marketing methods.   For example, say you decide to run a commercial on a local television station. The price you pay depends on viewership for certain time blocks. If you choose a time block that has an average of 50,000 viewers, you’re paying for that exposure, even though a majority of those people have no interest in what you’re offering.   When you advertise on Facebook and other social sites, 100% of the people that see your ad will have shown an interest in what you offer. This increases your conversion rate and gives your campaign a much higher ROI.   You Can Target Local or International Audiences As You Scale One of the biggest benefits of exact targeting is that you can choose who your audience is. If you’re a small business that needs local customers to survive, you can target them with your ads.   As you grow, you can expand into a regional and national business. You can target customers in other areas and establish your business as a leader in your market. Then, when you decide to expand further, you can target international customers to become an industry leader on a global scale.   Using Facebook, you can target customers down to their city and zip code. This is a valuable advantage if you’re in a city like Boise. A local business on N. Eagle Rd. can target customers in the 83616 area code and grow from there.   If you were to advertise in the Idaho Statesman, on the other hand, you might have more people see your ads, but they could be from all over the state and only a small percentage of them would have an interest in your services.   Build Your Brand’s Credibility Think about the last time you met someone that didn’t have a social media account. Did you trust them or think they were hiding something? Unfortunately, that’s what customers think about a business that isn’t on social media.   There are a few reasons for this. First, social media accounts show that a business isn’t a fly-by-night operation. For certain small businesses, like lawn care, construction, and contractors, this is important. Many of these businesses don’t have a physical address, so they need something to prove that they’ve established themselves in their community.   Social media profiles also serve as digital storefronts 24/7. If someone goes shopping for your service, they can check out your profiles even when you’re closed. You can also have an automated chatbot that can answer basic questions, providing your business with a human touch even when no one is in the office.   With Facebook, customers can also see reviews of your business and learn more about the services you offer. You can put a call to action at the end of your posts that leads visitors to certain landing pages and websites, helping you convert even when you’re asleep.   Having an established presence on social media will give your brand credibility and lead more customers to your business.   Dating and Social Media Advertising: How To Get A Callback Whether you’re crafting a marketing message or trying to get a response back from a match on a dating site, the goal is the same: make a strong first impression. Ultimately, your goal is to market yourself in a way that attracts your ideal match.   Digital marketers and dating experts often give similar advice on how to do this. Let’s look at that advice and learn how to use social media to get the leads you need to thrive.   Make Your Profile Direct One of the biggest mistakes we see from companies that create a social media profile is that they try to cram as much information as possible into their descriptions. While it might seem like a good strategy to give the viewer a complete picture, this strategy has the opposite effect of getting people to contact you.   When you create a profile that has too much information, you run the risk of someone skipping over it because they get overwhelmed by all the information.   Think of this as a dating profile. Would you want to say hello to someone who goes on a rant about their exes, tells you about their family members, and volunteers information about their collection of vintage action dolls? Probably not. By the time people get past the first few lines, they’ll start to feel like you’re desperate. In dating and social media, desperation doesn’t sell.   Instead, tell potential customers what you do. What makes you different? How are you better than your competition? If you sell the best hamburgers in Nampa, say that. If you only use local ingredients or have a new method for doing something, put that front and center. These are your main selling points. You don’t want everything else to distract from what makes you unique.   Always End With A Call To Action At the end of every dating profile, there’s always the customary “let’s talk! ” line. This is the call to action. While saying ‘let’s talk’ isn’t the best call to action, it’s still there.   If you want to get more leads (or dates), make your call to action specific. You can’t just tell people to contact you without giving them a reason too. For example, if you’re looking for a date, emphasize what makes you different when you tell people to send you a message.   “Want to test out my ability to make amazing dinners? Send me a message! ” As a business, you want to end with a CTA that reinforces your value and spurs the viewer to action. Think about what sets your business apart and include it with a link to a landing page or other high-conversion page.   “Ready to increase your lower your overhead costs by up to 50% by outsourcing IT? Contact us today to learn more! ” Perhaps the most important thing to do when creating a CTA is to create a ‘yes’ question. These are questions that any reasonable person would give a positive answer to. In the example above, would anyone say no to increasing their overhead costs by up to 50%? Of course not! Once you get someone into an agreeable mindset, they’re more likely to agree to your next statement as well. It’s why conspiracy theories and infomercials are both so powerful. They start with things that everyone agrees with, and then they hit you with the sales pitch or radical claim.   Include Power Words in Your Profiles People are somewhat predictable. It’s one of those dirty secrets that most people know is true, but they don’t want to admit it. The good news is that you can use people’s predictability to your advantage, whether you’re creating a dating profile or a social media advertising strategy.   Certain words draw people’s attention. On dating apps, words like ‘yoga’, ‘surfing’, and ‘fitness’ drew the most attention from users. The idea is that people tend to scan through online profiles and articles and only see the things that match what they’re looking for.   The same is true with online business profiles and content. When you write content for your website, you should use short paragraphs and lots of headers so that people can easily find what interests them. On social media profiles, you have less time to impress, so you should fill your profile with power words.   Power Words Address Pain Points How do you determine what words will work for your business? Think about your ideal customer. Every business has one goal: to alleviate pain points for their customers. If you’re a restaurant, your client’s pain points are that they’re hungry, they don’t feel like cooking, and they want a quick and easy solution.   For a marketing agency, your customer’s typical pain points are that they’re struggling to get hot leads, they want to improve their conversion rate, and they want a higher ROI on their investment.   Knowing who your ideal customer is will help you figure out which power words to include. In the spirit of keeping it simple and using yes questions, you should stick to a small description that incorporates these words. “Are you tired of spending money on advertising that doesn’t produce hot leads? Are you ready to improve your conversion rate by 20% or more? Do you want an advertising strategy that provides a high ROI and a targeted-research based approach? At Boise Boys SEO, we’re here to help! We’ve helped hundreds of businesses like yours develop new leads that convert. We deliver amazing results and a high ROI. Check out some of our case studies below and get in touch today to get started” Something like the example above hits your major selling points, incorporates power words, and encourages the reader to take action. It’s also short enough to keep the attention of your followers but long enough to let them know exactly who you are.   Don’t Take Yourself Too Seriously You’ve seen these types of profiles before:  “I’m an amazing person to be around. There’s nothing about me that I can think of as a negative. You should be as driven as I am. I’m the most driven, hard-working person I know. I look good, I smell good, I have great hair, and there’s no way that I’m ever wrong.   I should also mention that I’m humble. ”  If you only talk about how great you are, you’re going to turn people off. No one wants to feel like perfection is the standard that they have to meet. While you don’t want to list off all your faults, you should be willing to have a laugh at yourself.   Use humor in your profiles to show that there’s a human side to your business. While you want to stay away from controversial issues like religion and politics, you can post goofy pictures of your staff wearing ugly Christmas sweaters. Take a picture of an employee “sleeping” at their desk the day after Thanksgiving with a #TurkeyHangover hashtag.   Find ways to incorporate the people that work in your office. Companies that only have executives in their posts come off as uncaring and robotic. Including your employees builds morale and puts a human face to your business.   If you want a good example of how to use humor, check out Wendy’s Twitter account. They’re known for trolling their competition and responding to people with witty responses. If there’s something weird about their business, they don’t hide from it, they own it and laugh about it.   Their Twitter account is one of the most followed food chains in the world, allowing them to get their message out to millions of people with one tweet.   A Picture or Video is Worth A Thousand Words Much like a dating profile, you should include pictures for social media marketing. 65% of the population learns visually, making images a great way to get a point across. Pictures serve two purposes when you’re building your social media presence: first, they let you show off the human side of your business, and second, they help your social media SEO.   For the first point, people want to do business with companies that they feel a personal connection to. They want to know who they are talking to when they contact your company. You can help your customers know more about you by posting employee spotlights, where you put up a picture of someone on your team and have them fill out a quick questionnaire.   It’s important to remember that not everyone is comfortable with being on social media, so you shouldn’t force your employees to take part in this. If they are okay with it though, you can post a new “team member spotlight” once a week or once a month.   You should also post pictures of your office space and other interesting things that involve your business on your social media pages. These pictures not only build your profiles up, but they’ll also help build trust for your business.   When it comes to social media SEO, it’s important to understand that images and videos are quickly becoming the most popular types of search results. If you post pictures and tag them with keywords, more people will discover your business and online accounts.   Videos Connect You With Your Audience When you post videos on your social media profiles, you’re getting a two for one deal. You can use these videos for your social sites and create a Youtube account. There are more than 1. 5 billion people using Youtube a month, making it the second most popular search engine after Google.   For videos, get creative! Show a day in the life of your office or of certain employees. Post holiday videos that wish your customers and followers a merry Christmas, happy Valentine’s Day, and other important dates. You can even show your product at work and post case studies in video form.   If you really want to attract people to your social media profiles, post Facebook Live videos where you answer questions and talk about the services you provide. This will establish your expertise in your niche and connect you with your audience.   You don’t even need expensive equipment for videos. Many businesses use their smartphone camera or laptop camera to put up videos on Facebook Live. Just pick a quiet place and start recording! Need Help With Your Social Media Management?   Social media advertising is a great way to grow your brand and realize an amazing ROI on your advertising budget, but it can also be complicated and time-consuming. Between audience testing, figuring what ad messaging works best, and discovering what makes them respond to your posts, you can spend a lot of time trying to figure out the best strategy.   At Bear Fox Marketing, we’ve helped businesses of all sizes with their Facebook and social media advertising. We’re an ROI focused agency that wants to help you get the most value out of your marketing budget. Our mission is to generate a 5x return (or better) on your investment in under 45 days.   When you choose us as your social media marketing agency, you get the expertise you need. You’ll have a team of professionals dedicated to getting you the maximum return possible on your spending. Are you ready to crack the social media marketing funnel and grow your business? Get in touch with us today to get started! --- ### Achieve Google Gold! Why Your Business Needs Technical SEO > Technical SEO improves the behind the scenes aspects of your company website to improve its search engine ranking. Make your site easier to crawl and get views. - Published: 2020-11-19 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/achieve-google-gold-why-your-business-needs-technical-seo/ - Categories: SEO Are you struggling to attract new visitors to your website? Is your content failing to rank on search engines like Google? Without search engine optimization (SEO), you might struggle to improve your ranking. Technical SEO ensures search engines can crawl and index your content. Once Google recognizes the value of your posts and pages, you can boost your ranking. Since over 90% of all online activity starts on a search engine, this is one digital marketing strategy you won't want to miss. Not sure if you want to optimize your site? Here are seven reasons you should! Keep reading to discover the top benefits of technical optimization. 1. Speed Up Your Site Google wants to provide its users with the best possible online experience. In order to provide that experience, Google looks for the best websites online. It ranks these websites based on various factors that can impact the user's experience. One of these factors is site speed. No one wants to wait for a slow website that takes forever to load. Most consumers will leave that site to visit another, faster one instead. People are impatient. They're looking for fast, immediate answers to their questions. If your website is lagging behind, you could lose customers. Google will drop your ranking, making it more difficult for consumers to find you online. The traffic you attract can also impact your ranking, causing you to drop even more. Check Google's PageSpeed Insights to determine what's slowing your site down. You might need to compress giant image files or remove a few unnecessary plugins. Making these changes can rev up your speed. Don't forget to compare your mobile page speeds to your desktop speeds, too. A one-second delay in mobile load times can hurt conversions by up to 20%. About 76% of consumers who check their phones for something nearby visit a business within 24 hours. A fast mobile experience could help you attract more customers to your store.   2. Easier for Search Engines to Find The top three organic positions on a Google page earn about 75. 1% of all clicks. If you're not ranking at the top of the first page, there's a chance consumers aren't seeing your website. In fact, many consumers don't look beyond the first page of search results. Is your website easy for search engine bots to crawl and index? Bots search through your content to determine what content is important and valuable.   If bots can't explore your site, you won't increase the ranking for those pages! First, make sure bots can crawl and index your site. You can also use an internal linking structure to help these bots recognize important pieces of content. Then, block bots from crawling pieces of content you don't want them to find. These can include work-in-progress pages. To give bots more instructions, use the robots. txt file to tell browsers what your site should look like. Robots also look for the meta tag to determine what to do with the page. 3. Avoid Confusing Search Engines One of the easiest ways to optimize your site is to review your existing content. Do you have any pages you don't want visitors to see? Do you have any duplicate pages that might confuse search engines? If you have duplicate pages, how will Google determine which to rank above the other? Google might rank both pages lower if the bots are confused. Use the canonical link element to tell Google which page is the original. This content will rank on search engine results pages. You can use a plugin like Yoast to remedy your duplicate page issues. 4. Stay Secure As you consider different components of technical SEO, don't neglect your site's security. Remember, Google wants to provide users with the best possible experience. Consumers don't want to find out a hacker stole their private information. If your website isn't secure, you could lose potential customers. Google uses site security as a ranking factor. If you're not secure, your ranking could fall. Optimize your site by making sure you have an SSL certificate. Look for "HTTPS" in front of your domain name. You should see a lock to the left of your site URL as well. An SSL certificate indicates the user's credentials will remain safe while they're on your site. 5. No Annoying Dead Links Have you ever clicked on a link, only to get redirected to a 404 error page? Redirects can frustrate your website visitors. As you start making changes to your technical SEO, keep a look out for dead links. Search engines don't like finding error pages either. Your website is a constant work-in-progress. Chances are, you have one or two dead links without realizing it. There are tools available that can help you find your site's 404 errors. Make sure to direct any broken links to the proper page to improve the user experience. 6. Remain Mobile Remember, you need to consider your desktop and mobile website. After all, consumers are more likely to check their phones while they're shopping. Consumers also use Google to look for your phone number, address/directions, customer reviews, and hours. All of this information is available on your Google My Business listing. Make sure to optimize your site for mobile devices. Your website should adjust based on the consumer's screen size. If it doesn't, visitors will have to zoom in and out to navigate your pages, which can become tedious. Use Google's Mobile-Friendly Test to make sure you're optimized. If not, work with a pro! Google uses mobile-first indexing (it looks at your mobile site first) to determine rankings. If you're not optimized, you could drop to the bottom. 7. Improved Overall UX These components of technical SEO have one major factor in common: the end-user. As you optimize your site, keep your customers in mind. What are they looking for? Make sure that content is easy to find. Do you have buttons they can click on and forms they can fill out? How will they convert? Is your text large enough to read? Is your navigation easy to use? Make sure to improve the overall UX as part of your technical optimization to-do list. Every Business Site Needs Technical SEO Technical SEO can make or break your online ranking. If you want to increase the ranking for your site, you need to start optimizing. Once you do, you can keep consumers on your site! An easy-to-use website will encourage consumers to explore and convert. Need help optimizing your site? Contact us today to discuss your technical optimization.   --- ### Is Your SEO Agency Giving You The Full Piece of the Pizza or Just The Pepperoni? > SEO is like a pizza. You need every part of it to come together and work towards one goal. Read here to learn what our SEO agency can do for you! - Published: 2020-11-04 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/is-your-seo-agency-giving-you-the-full-piece-of-the-pizza-or-just-the-pepperoni/ - Categories: Content Marketing, Google Ads / PPC, Marketing, SEO Think about the last time you needed to buy something. We’re willing to bet that before you went to the store, you looked for it online. There are 313 million internet users in the United States that do the same thing.   With so many people using the internet, having an online presence is an essential part of meeting your sales goals. The problem all businesses face is that almost every company realizes this, so they are all online. Everyone has a website now, and many of them use an SEO agency to help them rank higher on search engines.   If you look online, you’ll find thousands of SEO businesses promising quick results. You might have even used one of these agencies in the past with varied results. Most of them sell their customers on a package or two and do some cosmetic work before leaving their customers scratching their heads. Often, the results you see differ from the ones promised.   The reason that many of these agencies can’t give you the results you need is that they don’t take a holistic approach. SEO is a lot like pizza. When you put the crust, sauce, cheese, and pepperoni together, it makes a delicious meal. If you only get a pepperoni, it will taste good, but it will not fill you up.   Let’s look at each part of the SEO pizza and why it’s important for your business. First, let’s look at the very basics of how SEO works to help you better understand why each piece of the pie is important.   How Do Search Engines Determine Rankings? To understand on-page SEO (and SEO in general) you need to think of Google, Bing, and other search engines as a business. Unlike other businesses, they give away their primary service for free.   When you go onto Google and search for something, you become a customer. It’s Google’s job to connect you with the information that you’re looking for. Their success keeps you coming back for more.   Search engines use web crawlers to go through the internet and look at web pages. These crawlers are really bits of code, so they can’t technically ‘see’ anything, but they can look for certain things that will let them know what a website is about.   These bits of information that they look for are keywords. Keywords are what you type into the search bar. If you’ve recently typed ‘funny cat pictures’ into Google, that’s the keyword. Websites that have those keywords are more likely to show up.   Keywords are everywhere on a website: pages, blog posts, headers, and even in the HTML (more on that in a minute).   There are other factors that search engines use to determine the best sites to send to each searcher. Search engines won’t tell companies what their algorithms look for because they want websites to be as natural as possible, but experienced agencies have years of experience in knowing what works.   In any case, SEO works to improve your website’s chances of getting onto the first page of search engine results. The goal of a search engine is to send their customers (searchers) to websites that provide them the most value.   Now that we’ve laid out the basics of SEO, let’s look at the different parts of it to see what they do and how we can help you.   On-Page SEO (The Crust)  The crust of the pizza is the base. It’s what holds everything together. In this sense, On-page SEO is similar. It’s the foundation on which an agency should build the rest of your SEO strategy.   On-page is the same when it comes to SEO. It should be the base of your strategy.   When we asked whether your SEO agency is giving you the whole pizza or only a pepperoni, on-page SEO came to mind. Many companies only focus on cosmetic changes because those are the ones that are easier for their clients to see. On-page is a more subtle approach, but an important one.   According to Google’s website, on-page strategy provides its web crawlers with “The most basic signal that information is relevant”. Remember from earlier, it’s their job to send searchers to the most relevant web pages, so it stands to reason that without on-page, they won’t know to send people to you.   What Is On-Page?   On-page consists of optimizing your website’s pages for search engines and users. You want to make your content easy for the search engines to find and categorize, and you want to make your pages easy for users to navigate.   For the search engines, this includes using optimized title tags and URLs, having keyword-rich content on your pages, and internal linking to pages that add value for your users. For the user, it’s all about providing as much information as possible in an easy-to-understand way. You want short paragraphs, internal links that help drive traffic to other parts of your site, and articles that are visually pleasing to the viewer. You also want to make your website mobile-friendly since Google now penalizes sites that aren’t viewable on mobile devices.   The most important thing to do is to make information easy to find for viewers. Remember, Google’s customers are searchers. One of the ways they determine whether a website meets its customer’s needs is through a metric called ‘bounceback’. If someone clicks on your website and leaves soon after, Google assumes that they didn’t find what they were expecting.   The best way to stop viewers from leaving your website immediately is to give them what they’re expecting. Don’t try to deceive someone by promising them free advice and then asking them to sign up for a service to get it. Don’t title an article “10 Easy SEO Tips” and use the majority of the text as a sales pitch for your E-book. Give them what they want or they’ll leave your website. If enough people do that, Google will stop sending people your way.   How We Help You Optimize Your On-Page SEO The first thing that any SEO agency should do is audit your website. There are several things that they’ll look for during this audit.   First, they’ll check your URLs to make sure that they are an ideal length and that they include a high performing keyword. They’ll also check your title and description tags and meta descriptions for the same things.   They’ll also make sure that your links are effective. Many sites put up links to their internal website and to other websites and forget about them. The problem is that sometimes those links become inactive because web pages get taken down or change their address.   Audits will also go over your web copy to make sure you’ve optimized keywords and content, check for common penalties, and make sure that you’ve optimized your pages for mobile devices.   We’ll then give you actionable recommendations that can improve your SEO ranking with a few simple steps. This creates the base of your SEO strategy and will show quick results.   Content Marketing (The Sauce) Pizza sauce is one of the most important parts of the pizza. If it’s good, it can make a good pizza great. If it’s bad, it can ruin everything else. The same is true of content marketing: you can’t have an effective digital marketing strategy without it, and if done incorrectly, it can damage your other efforts.   Content marketing involves creating informative content that helps establish you (or your company) as an expert in your field. Bill Gates declared that ‘content is king’ in the 90s, and that saying still holds true for good reason.   First, content marketing draws people to your products or service. By setting up a blog and producing content built around high-performing keywords, people are more likely to find your website. Think about the questions your customers ask you and build content around those inquiries. You can also think about what questions you would have if you were a new customer.   You will also build trust between yourself and your clients. Customers are more likely to buy from companies that they trust, which means that you’ll improve your conversion rate. Combining compelling content with an effective call-to-action at the end of each article is the best way to convert visitors into customers.   A lot of people think that content marketing is a complicated process, but really it boils down to two things. First, you need to do keyword research to find the words and phrases that customers use to find businesses like yours. Next, you need to build informative content around those keywords.   Every SEO agency has some form of content marketing, but are they doing it right? Do they do research to ensure that you get the best results? Are they targeting your ideal customer or taking a broad (and ineffective) approach?   How We Can Help You With Content Marketing The first thing that we’ll do is research your business and industry. We want to identify your ideal customers, information gaps that exist in your industry, and your goals.   We’ll then develop a content strategy around this information. We’ll help you set up a schedule so that you’ll know when to expect new content. Afterward, we’ll get to work. We’ll research keywords that draw your ideal customers to your blog and write engaging content. We structure each piece with three goals in mind:  Engage the readerAnswer pain points/provide the reader with information Convert readers into customers We’ll publish the content for you on your website and social media channels to help you build customer awareness and get the most value for your investment. We’ll also keep an eye on the performance of the content and make adjustments when needed. We can even localize your content. If your business is in Boise, we can help improve your Boise SEO rankings. Wherever your target audience is, we can help you reach them! When combined with on-site SEO, content marketing can improve the visibility of your business and help you build sales organically.   Pay-Per-Click (PPC) Advertising - The Cheese  When you build a pizza, you need a connecting layer between the sauce and the toppings. Cheese serves as a delicious connector. It not only bridges the gap, but it also helps hold everything in place. In this way, it is the PPC of SEO.   Once you develop your on-page SEO and content marketing strategies, you’ll still need help getting the word out to potential customers. You need something to bridge the gap between your website and potential customers. This is where PPC advertising comes into play.   Despite what many SEO agencies will tell you, it can take months to drive a high amount of organic traffic to your website. The good news is that once this happens, SEO tends to feed into itself. SEO brings you traffic, and traffic gets you a better search engine ranking. The bad news is that while you’re waiting, you’ll still need to make revenue.   With PPC, you can actually drive traffic and sales while waiting for your organic SEO to take you to the next level. The best part about PPC is that it’s one of the most affordable ways to advertise and can have a massive ROI.   You select keywords to target your audience and place bids on them. You can target based on keywords, geographic location, and general audience demographics. You’ll then place an ad that Google will display whenever someone searches for your terms. You can also set negative keywords to omit people from seeing your ads if you don’t want to target them.   PPC marketing is more than selecting some keywords and hoping for the best though. You also need to write compelling copy for the ad that shows up to searchers, create a high-conversion landing page, and figure out what keywords will draw in viewers ready to buy now.    We Can Help You Build An Effective PPC Digital Marketing Campaign  Like our other services, the first step in helping you build effective PPC campaigns is learning about your business. What industry are you in, what are your goals, who do you view as your ideal customer, and what are others in your industry doing? We not only research your business, but we’ll look at your competitors as well to see what you can do to stand out from them.   We’ll then evaluate the keywords that will provide you with the best ROI. We’ll discuss our choices with you and why they’re the best options. We’ll also discuss strategy with you.   Do you want to target higher volume keywords and pay more? Are you looking to spend the least amount possible to test the process out? Do you want easy win keywords that have less volume but higher conversion rates? Perhaps you’d like a combination of these. No matter what you choose, we’re with you every step of the way. Our content and PPC teams can help you design your ad and landing page to maximize your conversions. We’ll also constantly examine the results from your campaign, keep you updated, and make adjustments as needed.   Social Media Advertising - The Toppings  You can technically have a pizza with nothing but cheese, but if you want to have the best experience, you need to throw some pepperonis and mushrooms on there. Social media advertising represents the toppings because while it’s not a necessity, you’re missing out without it.   Facebook has over two billion users, and 20 minutes out of every hour that someone uses their phone, they’re on Facebook. These are potential customers that are looking to buy now, but you have to get in front of them.   With such a big platform, you may think that Facebook advertising is prohibitively expensive, but it’s not. The company has worked hard to help businesses advertise on their platform, no matter the size of their budget. They also collect massive amounts of data on their users, making it easier for you to target your potential customers.   Facebook has a similar structure to Google Ads, although some of its metrics are different. You can actually narrow your audience down more than you can with Google, making it a valuable part of your advertising campaigns. Of course, this ability comes with challenges for businesses. You have to be very specific about your ideal customer and know what your competitors are doing well to get the most out of this tool.   How We Can Help You Succeed On Facebook  As with everything else we do, we start with research. What can we say, we love data.    We’ll look at your competitors to see what they do well and find areas where you can beat them out for customers. We’ll help you develop a strategy based on your customers and industry that will give you the best Return on Ad Spend (ROAS).   Our goal is to crack the Facebook ad funnel within the first 45 days and give you 5x (or higher) on your ad spend. We do this through extensive research, highly targeted ads, and constant evaluation to see if there are changes needed to your strategy.   Ordering Your Pizza/SEO  It’s hard to think of anything worse than getting a pizza you didn’t want. It’s Friday night, you’ve got shark week pulled up on Hulu, and the delivery driver shows up with something that you either don’t want or that isn’t what you asked for.   That’s the same feeling business people get when they order SEO services and don’t get the results promised. Losing money on a substandard product is one thing, but more so than that, you also have to deal with wasted time and disappointment.   One of the things that most people overlook when ordering pizza or SEO (or both, we won’t judge! ) is the company’s commitment to service.   The Bear Fox Difference Our mission at Bear Fox Marketing is to provide you with the best service possible. We’ll never take shortcuts or attempt to sell you on false promises. Our business model is simple and effective: we invest in your success. We’re more than a digital marketing agency: we support businesses and help them achieve ROI driven results.   We Treat Our Customers Like Partners  The best form of advertisement for us is the success of our clients. We know that when our clients do well, others will take notice. We work hard to ensure that your business succeeds and we take pride in the growth of our clients.   While some companies will give you a generalist or two to answer your questions, when you work with us you’ll have a team of 4-5 dedicated specialists. Your team will work with you every step of the way to develop a specialized plan for your business. They’ll help you with any issues and celebrate success with you.   Open And Honest Communication  You’ll never have to worry about chasing us down. We’ll work with you to develop and implement your plan. We’ll then keep you updated on the results and let you know if there are adjustments needed.   One of our core values is Integrity. We will always do the right thing and be honest with our customers.   Value And Innovation  SEO techniques are always changing. Google changes their algorithms frequently, and to keep up, a professional SEO agency has to adapt quickly. We keep up to date with algorithm changes made by search engines and will change your strategy if needed.   Because of our ability to make changes quickly, we’re able to provide our clients with an excellent ROI. Our goal is to give our clients the best return possible on the money that they invest in advertising. We’re always looking at results and working to determine new ways to improve your campaigns.   Stop Getting Just The Pepperoni... Get the Whole Pizza Today Does your SEO agency only give you enough to keep you satisfied but not enough to push your business to the next level? Do they make you feel like you’re only another account and not a valued customer?   At Bear Fox Marketing, we’re here to help you succeed by providing a holistic approach to SEO and digital marketing. Our Boise SEO digital marketing agency has helped companies like yours realize amazing results in a short amount of time. Check out our case studies to see how we’ve helped other businesses and get in touch with us today. You can give us a call at 208-820-1932 or use our contact form and our team will get back to you right away. Start growing your business today! --- ### Top Marketing Tips From the Past 5 Presidents > From Trump to George H. W. Bush, every president has had strong marketing campaigns. Get yourself geared up with marketing tips straight from the presidents! - Published: 2020-10-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/top-marketing-tips-from-the-past-5-presidents/ - Categories: Marketing U. S. presidents can offer a lot of insight into marketing strategies.   They need to know how to reach their target market, especially if they want to be reelected. They need to know the best tips for social media marketing, email marketing, and more to reach their target market.   In fact, looking at the past 5 presidents can offer you some new ways to market to your target market. It can provide some insight into what marketing strategies work that event the presidents are using.   Here's a guide on the top marketing tips from the past 5 presidents.   Keep Your Marketing Simple Starting with the most recent president, Donald Trump has shown that marketing works when it's kept simple. You don't need an overblown marketing plan that has social media, blogs, and all forms of advertising.   You need to keep the message simple and direct.   What Trump did was market on Twitter and have mega rallies. It helped him reach millions of people.   In addition, Trump was able to reach an online audience on Twitter and an offline audience with his mega rallies. They were also closely intertwined with each other because people would talk about the event on Twitter and vise versa.   Adapt to the Customer's Needs The next president to take marketing lessons from is Barrack Obama. During his presidency, he showed brilliant marketing strategies that reflected how much he and his team knew about their market.   They knew the customer was changing their media habits from watching television to being on their phones and watching more online videos.   Obama was also able to retarget and micro-target his market. Understanding his market was key to the presidency and sending out a message that resonates the most with people.   It was also key to his reelection because he knew his audience. He understood how they adapted to the media, which reflected a change in his marketing strategy. Videos became more prominent in his marketing strategy because he knew what his ideal audience wanted.   Know Your Brand When it came to former President George Bush's marketing campaign, he did a brilliant job of reflecting his brand.   He showed how a brand plays a major role in achieving results. His political campaign represented toughness. The brand never deviated to mean something confusing or unknown.   The people of the United States knew exactly what they were getting from George Bush when was elected. They knew his story and how their life would be if he was president.   The lesson from George Bush's presidency is simple: keeping your brand's message clear and to the point. Send a clear message to your audience about what you can do for them.   Don't be vague in your marketing. You want to tell people exactly what they are getting from your marketing and your overall business.    If you to learn more about how to build your brand, check out this article on our website on 6 branding ideas to boost your business.   Be Relatable and Empathetic Former President Bill Clinton's key to winning his election and throughout his presidency was being relatable and empathetic.   His marketing campaign was built on being a family man, the jobs he put himself through in high school and college, and the simple home he lived in with his family.   Clinton showed he was relatable to his market. He wasn't above them. He was a simple and ordinary family man.   Being relatable helped Clinton clinch the election. He resonated more in the homes of Americans who were trying to navigate a difficult economic situation in the 1990s. Clinton showed how someone ordinary could become president.   This was a brilliant marketing plan that you can use in your business. You want to show people that your business isn't better than anyone. You want to show your target market how you started a business from the ground up.   When you show people that you're not better than anyone, you appear more relatable. You appear that you know them better than other businesses.   To know how to resonate with your target market is important and if you can put it in one sentence, this can be powerful. "Make America Great Again" calls all the way back to Reagan, a man beloved by Republicans and juxtaposes the alternative. George W. was "Compassionate Conservatism" which was perfect at attracting centrists who like conservative economic policies but disliked Republicans' approach to helping the poor. Know Your Competition The final marketing tip comes from former President George H. W. Bush. His strategy was considered fierce because of how well he knew his competition and attacking them.   While you shouldn't attack your competition, you should know what strategies they employ that aren't working for your target market. You should know how to serve your target market better than your competition.   With Bush senior, he was able to show what other presidential candidates did that was unfavorable to the American public. Bush highlighted policies that other presidential candidates supported that didn't help the American public.   With his marketing campaigns, Bush was able to downplay his competition. It showed because it was able to win him an election in 1988. With his knowledge of his competition, Bush Sr. was able to craft a marketing strategy that helped him better connect with his target market by showing what his competition couldn't offer.   How These Marketing Tips Can Help Your Business These marketing tips from the past 5 presidents can give your business a boost. These presidents had tremendous success with these marketing strategies because it helped them win an election or reelection.   Adopting these strategies to your business can help you win more customers. You'll have a new direction on what you can do in your business that you aren't doing now. In addition, these marketing tips can help elevate your business to give you more sales.  If you want help with your marketing strategy, you can talk to us here.   --- ### Don’t Let the Economy Get You Down: Why It’s Good to Market in a Recession > Think twice before cutting your budget. Marketing in a recession can help you outperform competitors and capture loyal customers. - Published: 2020-10-07 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/dont-let-the-economy-get-you-down-why-its-good-to-market-in-a-recession/ - Categories: Advertising, Marketing This year has been unlike any other, a time when many of the basic facts of life we once took for granted are up in the air. Even the way we think about a recession is changing.   Yet many marketers still fall into the same mentality in a recession: don’t spend, cut back, conserve, play it safe. And we’re here to say that now is the time to throw that incorrect mindset out the window.   If anything, a recession is the time to hold the course and keep on pushing, not cut back. It can make all the difference between a successful recovery and business petering to a halt. Here’s why it’s good to market in a recession.   What is a Recession? In macroeconomic terms, a recession is a period of significant general economic decline in a region, generally recognized by two consecutive quarters of declining economic activity in conjunction with monthly indicators such as GDP and unemployment.   However, the National Bureau of Economic Research (NBER), which officially declares recessions, says that recessions are no longer defined this way. The NBER defines recessions as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales. ” And while there were warning signals in March, it’s official as of June: the NBER’s Business Cycle Dating Committee (a. k. a. the fat lady of economic opera) said U. S. economic expansion peaked in February after a record 128 months, and we’ve been tumbling into a recession ever since. It’s no coincidence that February is around the time the pandemic hit.   Keep in mind that this recession was declared in June, only three months after the backslide started. The standard definition of recession says the downturn must last more than a few months. However, the Committee stated that the downturn is so severe that it earned the title of recession even if recovery begins quickly.   Note that “recovery” and “the end of the recession” are two different things. Recessions officially end when economic bleeding stops, even though it may take years to fully recover.   Things That Happen During a Recession While every recession has its own unique features, partially as an attribute of changing times, recessions all have a few things in common.   Stocks and Bonds Go Up as Rates Go Down Predicting a recession is generally a fool’s errand, in that we don’t usually know we’re in one until it’s already six months underway. That’s because a recession is defined, among other things, as two consecutive quarters of economic decline, i. e. six months of decline.   Typically, the stock market drops about six months before a recession, though stock market drops and recessions do not automatically go hand-in-hand. In the last three recessions, for example, Vanguard funds actually rose significantly during all three recessions, despite the fact that the market dropped.   The U. S. Federal Reserve, the U. S. central bank, has the ability to influence interest rates by buying or selling debt instruments and tweaking the amount of credit on the market. During a recession, the Fed usually tries to coax interest rates downward, typically by buying bonds to inject a new quantity of equivalent reserves (i. e. fresh liquidity) into the banking system.   Unemployment Goes Up However, the big kicker for the average person is unemployment. In other words, when the economy gets rough, people want to know that they’ll still be able to pay their bills.   Unfortunately, another common hallmark of a recession is rising unemployment, typically the result of a rash of business failures or businesses curtailing their activities to account for limited liquidity and reduced customer spending.   Either way, the net result is the same: higher unemployment. Recessions and unemployment are so closely tied that unemployment is tied into the official benchmarks for declaring a recession.   So... Are We in a Recession? This brings us to the essential question of 2020: are we in a recession?   Officially, yes. Unofficially, it’s a bit complicated. Because in much the same way 2020 is unlike any other year that came before, the 2020 recession is unlike any other recession.   After all, based on the descriptions of a recession, a booming (almost bubbling) housing market, near-record stock levels, and robust consumer spending don’t really sound like a recession. That’s because they’re the opposite of what we would expect to see in most recessions.   On the other hand, the current U. S. unemployment rate is still quite high. It hit 10. 2% going into August, higher than the U. S. has seen in nearly four decades, and although it recently fell to 8. 4%, the economy is still feeling the shocks of the pandemic. Just not in the ways we would normally expect.   On one hand, day-to-day life remains disrupted to an unprecedented degree, with restaurants operating on a limited basis, stores forced to control crowd size, and many of the markers of summer life canceled for the year. On the other hand, productivity and sales are up in key areas.   So, are we in a recession?   The short answer is it’s complicated, and many officials can’t agree. The important point is that many consumers and businesses think we’re in a recession, or they’re worried we will be at any moment. And that has key impacts on business and consumer behavior.   Why It’s Good to Market in a Recession Slowdown is the key hallmark of marketer behavior in a recession. In fact, many businesses opt to cut their marketing budget during a recession, especially advertising spend.   The logic is simple: consumers adopt a conservative spending attitude during a recession, or when they think a recession is coming. In other words, they tend to spend less money when they’re worried they may not have reliable income streams in the future. As such, marketer psychology shifts to reflect consumer psychology.   It seems like the right decision in the moment. The keyword is seems. In reality, you need to market in a recession as much as ever precisely because this is the testing ground for business survival. Here’s why it’s good to market in a recession--in fact, why it’s necessary to market in a recession.   Lower Noise = More Room to Shine As noted above, many marketers elect to decrease ad spending during a recession, figuring that consumers are spending less money. Yet many of them neglect what this means on a larger scale, given that their competitors are all doing the same thing.   When everyone in a brand category reduces ad spend, the net result is less advertising noise. Fewer companies are advertising, ergo there are fewer ads to see. And when you think about it, this actually makes a recession an excellent opportunity for brands to get noticed.   Think about it. If all your competitors are cutting back on ad spend, the competition to make the most of ad dollars isn’t nearly as harsh. This means you can actually get more out of your advertising dollars during a recession, since reduced ad noise allows you more opportunities to stand out from your competitors.   The unique situation of the pandemic also means you have an opportunity that past generations of marketers never did: meeting your customers where they are, thanks to the power of digital marketing. Now, you can get in front of your customers in their own homes, on their own devices, at precisely the moment when they’re looking for services like yours.   An Image of Corporate Stability Unfortunately, recessions are times of deep uncertainty. This is why consumers and marketers alike adopt a conservative mindset--if you can try to reduce risk, the logic runs, then you can try to minimize the effects of instability in the long-term.   In reality, successful advertising during a recession is exactly what you need to project an image of corporate stability.   Recessions are a time of significant fear. Consumers are worried about losing their jobs, but they’re also worried about losing facets of a less anxious time. In this respect, your brand becomes a reminder of a time before the crisis, when consumers didn’t have to worry.   And by showing customers that you’re holding strong and continuing to offer great services during tough times, it reassures your customers that you’re here to stay, that you have their back, that normal life will come knocking again.   Lowered Cost of Advertising Regardless of what you do, many of your competitors will adopt a conservative marketing mindset, cutting back on their marketing spend in the hopes that it will help them persist until the economy is more stable and consumers feel more secure.   This is actually fantastic news for you.   If less companies spend money on advertising, then advertising for your industry as a whole becomes less competitive, since advertisers have fewer buyers competing for the same space. For savvy marketers, this means you might not even have to cut back advertising in order to save money (if you play your cards right).   Remember, the key to a competitive edge is staying smarter than the competition.   Share of Mind In marketing, share of mind or mindshare refers to the amount of consumer awareness or popularity surrounding a product, brand, or company. In practical terms, it can be measured in the amount of talk the public generates about you compared to your competitors.   And if you’ve been paying attention, you can probably guess why this is relevant in marketing during a recession.   If your competitors are cutting back on marketing, they’re quite literally limiting their participation in the conversation. That means it’s the perfect time for you to get noticed, since there aren’t as many competing voices.   This also relates to the image of corporate stability. If your customers think you’re stable during a recession and your competitors aren’t, they’re more likely to talk about you, and they’re more likely to keep talking about you once the recession is over since you were always on their minds.   Gathering Data to Understand Target Customer Behavior Recessions are often thought of as a time to cut back, but that’s just not the case with marketing--any element of marketing. In fact, the flux that comes with a recession means that it’s the ideal time to learn something about your target customer’s behavior.   The reality of recessions is that consumer behavior changes in a recession, though the way consumer behavior changes isn’t always obvious. There are four general categories of recession mentalities:  Slam-on-the-brakesPained-but-patientComfortably well-offLive for today The slam-on-the-brakes segment is the most vulnerable--and they feel the most vulnerable. They’re the hardest-hit group financially, and as a consequence will respond to a recession by cutting back, postponing, decreasing, or substituting purchases. This is typically low-income consumers but can also be anxious higher-income consumers.   The pained-but-patient segment also feels the pinch and cuts back, but less aggressively. They’re generally optimistic about the long-term, though they don’t have as much confidence in near-term recovery. This segment migrates into slam-on-the-brakes as news worsens, but it also constitutes the largest category and broadest income swath of consumers.   The comfortably well-off segment continues to live almost at pre-recession levels, though they are more selective and less conspicuous. As a rule, they feel secure about their ability to ride out the economy, and for good reason--they’re typically the top 5% of household incomes.   The live-for-today segment responds by extending their timelines for major purchases but otherwise carry on more or less as usual. This group tends to be younger, urban, renters rather than owners, and tend to spend on experiences instead of stuff. They won’t dramatically change their behavior unless they become unemployed.   As you can see, these groups represent four dramatically different consumer mindsets. And in a recession, it’s critical to understand where your target audience lies in this distribution. That way, you can understand their purchasing behavior and market to them more effectively.   After all, marketing to a comfortably well-off crowd when you actually have a pained-but-patient crowd is likely to foster resentment, especially as the recession wears on, news get worse, and consumers increasingly feel the pinch.   How to Market in a Recession With that in mind, let’s get down to business. Or rather, the business of staying in business during a recession (hint: it relies heavily on marketing).   Consumers reliably fall into one of the four categories (slam-on-the-brakes, pained-but-patient, comfortably well-off, or live-for-today). Regardless of their category, consumers group products and services into four categories:  EssentialsTreatsPostponablesExpendables Essentials are necessary for day-to-day survival and are perceived as central to wellbeing. Treats, on the other hand, are indulgences that are not strictly necessary but whose purchase may be immediately justifiable, insofar as they’re one-off treats that can be afforded once in a while.   Postponables are needed or desired items whose purchase can reasonably be put off, even if they are necessary. Expendables, however, are the no-fly zone, considered unnecessary or unjustifiable.   People tend to group food and shelter into the essentials category, and most people would also group transportation and medical care in that category. Beyond that, however, categorization varies widely between consumers based on a number of factors ranging from income level to perceived stability, even age (i. e. a young buyer without savings versus an older consumer).   Beyond the live-for-today segment, almost all consumers will re-evaluate their buying priorities in a recession. As such, while it is important to continue marketing to consumers, you cannot continue to market to them in the way you once did.   Here are a few tips to market successfully during a downturn.   Research Your Customers First and foremost, you have to research your customers.   Because consumer behavior is in flux during a recession, a recession makes it more important than ever to understand your consumers. You have to know what they’re willing to buy, when they’re willing to buy it, and why they’re willing to spend money on it over something else. You also have to know what might convince them to buy.   The only way to do that is by knowing your customer. Or rather, knowing how your customers redefine value in a moment of crisis. This is also the moment to pay extra attention to your most loyal customers--consumers tend to cling to trusted brands and shed all the rest.   Focus on Family Values As the old adage goes, it takes a village. In a recession, we tend to retreat to our village. So if you want to reach a consumer, you have to play to the village.   Remember, this is a time when consumers feel deeply insecure about the future. In order to counteract this, they cling to what feels safe, what they can rely on. For this reason, the appeals you used during times of plenty won’t work anymore.   For example, marketing adventures and tough individualism won’t work when consumers are reaching for their figurative tribe. Instead, provide them with marketing premised on comfort and security--to be cliche, hearth-and-home family scenes replace images of the daring adventurer striking off on their lonesome.   After all, consumers may not be able to spend on new things, but they can rely on their family and friends. Your job is to play into that psychology, to offer them the sense of comfort, security, and stability they crave until the recession is finally over.   Adjust Your Product Portfolios To that end, you will need to adjust your portfolios in a recession--and adjust how you present your products during a recession.   Remember, consumers are much more money-conscious when they’re no longer secure in their money, which means everyone now categorizes every purchase. They’re looking for utility and function, not luxury, and they’re more likely to trade down if they can get away with it.   For this reason, specialized products lose popularity in a recession in favor of multi-purpose products. Consumers don’t want gimmicks--they want products with reliability, performance, and durability.   This doesn’t mean you should avoid introducing new products. It just means you have to change your language, showing consumers this is something they can count on when so many other facets of life are upended.   Adjust Pricing Tactics This also means that you will need to adjust your pricing in conjunction with changing consumer behavior and changing marketing language.   This doesn’t necessarily mean that you need to price down, though many businesses take that route. It does mean that you’ll need to be more strategic about offering customers good deals, and you’ll need to justify pricing if you do elect to keep your prices where they are.   This also comes down to knowing who your target audience is. If you have a slam-on-the-brakes crowd, you’ll likely need to price down and be more aggressive in offering temporary price promotions, showing consumers how you’re driving value.   On the other hand, if you have a comfortably well-off crowd, they’re likely to keep their spending as-is, but they’re going to be less conspicuous about it, and your marketing needs to reflect this mentality.   The Marketing Partner You Need to Stay Lean We know that these are difficult times. We also know that now is the time to stay strong and keep on marketing, because consumers will reward you for the effort.   That’s why we’re here to help you get a handle on your marketing efforts, through thick and thin. We know that performing a campaign isn’t easy, even during smooth economic sailing. And like you, we take a customer-centric approach, ensuring that you get a solution that’s tailored to your needs so that you can continue to thrive, even when the going gets tough.   Get in touch today to let us know how we can help your marketing team adapt to tough times--and set the stage for a comeback when tough times are over.   --- ### Improve Your Lead Generation: How to Attract High Quality Leads Online > Without new leads, your business is out of business. Improve your lead generation with these tips to attract top quality leads online today. - Published: 2020-09-15 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/improve-your-lead-generation-how-to-attract-high-quality-leads-online/ - Categories: Lead Generation Are you the head of your marketing department, responsible for delivering quality leads to your sales department?   If so, then you know that without leads you will be out of business. Take the pressure off your marketing department by creating an automated lead generation process. Don’t worry if you don’t know what that means or how to do this, we’ve got you covered. Keep reading to learn all about how to attract high-quality leads online for your business. What Is Lead Generation? Gone are the days of cold calling and networking events. I know you’re sad, they were such fun sales tactics to implement. Said no one, ever. Today, savvy customers want information and customer service over deals and phone calls. Stop trying to run television commercials or buy phone lists. In today’s fast-paced business world, your company needs to be marketing around the clock and across the globe. You can do this online. So, to grow your leads you need to turn to digital marketing. Online lead generation marketing is the best way for your company to scale your marketing efforts. It will deliver high-quality leads to your sales force and grow your business automatically. But, what makes a high-quality lead. This is someone interested in your product, who has been warmed up with a nurture sequence and is ready to purchase.   How can you get there? There are several ways, but first, let’s talk strategy. Lead Generation Strategies I know you want to jump straight to the tactics section, but stop here for a minute. The tactics are the shiny objects everyone wants to play with at recess. However, when you have a solid strategy in place, you will save time and money in the long run. A strategy will show everyone on your team the roadmap they can follow that will lead all their decisions. When everyone knows what the end goal is, the daily decisions become easier to make.   Once you nail your lead generation strategies, the tactics become much more fun because you know when you’ve been successful, and when you need to tweak the process.   To create your strategy you need to do five things: Determine your whyFigure out who you want to attractShow how you’re different in the marketplaceWhat quality and value will you provideHow will you score your leads once you have them These five answers will guide you through your lead generation process regardless of which tactic you choose to get you there.   4 Tactics for Generating Quality Leads Now, for the fun part. Time to make the rubber meat the road and deliver quality leads to grow your sales and scale your business. What makes this fun is that you know where you’re going. You know who you want to attract, and you know what value you add to your industry.   Now, it’s time to put the pieces of the puzzle together. Here are four ways you can attract leads to your business.   1. Inbound Marketing Content marketing allows you to cast a wide net and find your next prospects. Through search engine optimization you can draw your leads to you by providing quality content that answers their questions. These leads will be higher quality because they’re already looking for the solution, now all you have to do is provide it. 2. PPC Ads Content marketing can be a long, slow process. Speed that up with pay-per-click advertising. Remember this isn’t throwing spaghetti at the wall with commercials you can’t control. This is precise marketing, showing your PPC ads to a very specific demographic you determined in the strategy section. Deliver only quality leads that meet the established criteria to your sales department to see your conversions increase.   3. Social Media Social media provides a direct link to 72% of all Americans. Don’t shy away from social media or discard it as only for young people. Everyone is on social media these days, and your company needs to be also. 4. Email Marketing Don’t let anyone tell you email is dead, because it’s not. Email marketing allows you an exclusive invitation into the living room of your next big client. Most of your social media followers won’t see your next post, however, email still gets opened and allows you to communicate with your prospects. Nurture your leads to see increased conversions every day. Use these four methods for bringing in top quality leads every day. To grow your business you need to be getting the best ROI, and digital marketing gives you that. If you're worried about implementing these systems on your own, reach out to an expert for help. You're busy running your successful business. An expert can run your marketing and ensure quality leads are finding your business, allowing you to focus on what you do best. Get back to working on your business today and outsource your lead generation instead. Automate and Systematize for Quality Results Nothing happens until somebody sells something. But selling doesn't have to be hard when your sales department is only speaking with warm, quality leads. These are leads who are already qualified by your marketing team and ready to purchase.   Stop chasing cold leads and attending massive networking events with low ROI. Instead, use the value of digital marketing to pull in your prospects with quality content.   Lead generation doesn't have to be difficult or expensive. When you know who you're targeting and how you will draw them in you can utilize inbound marketing to the fullest extent to reach your sales lead generation goals.   You can read more about us here. We are here to help you take your lead generation to the next level so you can scale your business today. Contact us today to learn more and see how we can help you. --- ### Know Your Numbers: Marketing Metrics You Should Know > Track the right marketing metrics to grow smarter. Learn which KPIs truly matter and how to use them to drive informed decisions and better results. - Published: 2020-09-02 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/know-your-numbers-marketing-metrics-you-should-know/ - Categories: Marketing, Marketing Reporting What’s the measure of a successful marketing team? If you’re not measuring anything, you’ll never know. And if you’re measuring the wrong things, your understanding of your team’s relative success is completely off-base in relation to your real performance.   Unfortunately, proving ROI is one of the biggest challenges in digital marketing--and one of the most important feats when it comes time to make your case for next year’s budgeting. But measures of performance are hiding in your marketing metrics if you know how to measure them.   Here are some of the most important marketing metrics your team needs to know for 2020, why they’re so important, and how to measure them in relation to other marketing metrics.   Why Measure? Why use marketing metrics?   The short answer: because you don’t know what you don’t measure.   The long answer: you can’t succeed at what you don’t measure.   The reality is that without metrics, you’re at sea without a paddle or a compass. You don’t know where you are, where you intend to go, or your progress toward where you’re trying to end up. You don’t even know if you’re going in the right direction.   Metrics vs. KPIs Think of metrics and KPIs as rectangles and squares: all squares are rectangles, but not all rectangles are squares. In the same vein, all KPIs are metrics but not all metrics are KPIs.   Marketing metrics are quantifiable measurements of performance. You take data from a source, like your Facebook page, and measure that data in certain ways.   Key performance indicators, or KPIs, are landmarks. In technical terms, KPIs are quantifiable measurements used to gauge your company’s long-term performance. These vary between companies and industries depending on your criteria.   Metrics would be things like your number of Facebook likes, while KPIs would be your progress toward a desired number of Facebook likes on a specific timeline. Metrics offer a snapshot of progress, while KPIs are more like vital signs.   That said, you need metrics--otherwise, you won’t have any context for your KPIs.    Staple Metrics There are some metrics that you should always keep in your back pocket (and keep an eye on). These are more general, but they provide excellent context for how you’re performing as a whole. They also offer a starting point for many other metrics listed here.   Bounce Rate Bounce rate is one of the most basic metrics every business (and we do mean every business) should have in their back pocket. It refers to the number of visitors who leave a webpage without taking an action, such as clicking, filling out a form, or making a purchase.   Alternately, it’s the number of visitors who only viewed one page but didn’t do anything further.   In other words, they bounce off your page like a rubber ball against a wall. Contact was brief and then they were gone.   It’s important for three reasons:  Someone who bounces off your site doesn’t convert, which means lowering your bounce rate is an essential first step to boost conversionsBounce rate can be a ranking factor in SEOA high bounce rate tells you that something might be wrong with your page Did you know that the average bounce rate is 41% to 51%? In other words, up to half of your site visitors come and go without engaging.   In marketing terms, you want your pages to be sticky. When users stick to a page, they’re more likely to do something on that page.   Keep in mind, however, that bounce rate is relative. It can tell you if you’re using the right content for a campaign or if your landing page layout isn’t working for your customers (when combined with other data), but on the other hand, users may bounce from a page because they found exactly what they wanted on the first try. This is where other metrics come into play.   Average Session Duration One of those metrics is average session duration, which is exactly what it sounds like on the tin--the average amount of time people spend on your website in a single session. It’s calculated as the total duration of all sessions in a specific time period divided by the total number of all sessions in that same time period.   This is also known as dwell time, and it’s an indirect ranking factor.   Basically, this tells you how engaged your visitors are and where they’re most engaged. It may even trump page views.   Keep in mind that users tend to bounce on and off of pages rather quickly. Most visitors leave a page in 10 to 20 seconds, though a page with a clear value proposition that answers their needs will hold their attention longer.   In general, web pages have a negative aging effect, which means users tend to either leave quick or stay long. That’s because pages are of highly variable quality and users don’t have the patience for bad pages.   Keep in mind that like any metric, it only tells you part of the story. If your site visits are short but your visitors are converting, those short visits aren’t necessarily a bad thing: it means that users are coming to you because they know exactly what they want.   Conversions and Conversion Rate In digital marketing, conversions are events that are tracked and recorded when an interaction is complete. Your conversion rate is the percentage of visitors who come to your site and complete a desired action.   There are two things you need to keep in mind:  A conversion is not necessarily a saleA “good” conversion rate varies widely depending on your industry Conversion types include:  Clicking a URLVisiting a landing pageA newsletter signupContent downloadsTelephone calls to a number linked to a marketing campaign As you can see, conversions vary widely. They depend on what you want the user to do. Your rate also depends on your industry--law firms will have quite a different rate from e-commerce sites.   Keyword Average Ranking Listen, we can argue until we’re blue in the face about whether keywords are dead or whether they’re still important, but the reality is that targeted keywords still play a huge role in helping search engines identify what your content is all about.   What’s more, your keyword ranking for a given keyword is still essential in determining where your site will rank when a web surfer types that keyword into a search bar.   Your keyword average ranking refers to the average ranking you get from search engines for your targeted keywords. Pro tip: the higher you are, the more likely you are to perform well in search results.   Put it this way: there’s a years-old joke that says page two of Google is the best place to hide a dead body, and we’re still telling that joke for a reason. The higher your average keyword ranking, the higher you’ll rank in search results and the more likely you are to generate conversions for that keyword.   Search Trends Search trends aren’t as familiar to new marketers as some of the other terms in our staples list, but it really should be.   Let’s say, for example, that your fourth-quarter site traffic is doing poorly. Search trends can help you figure out why the fourth quarter is doing poorly compared to other quarters of the year (for example, if you’re a seasonal business) or why your fourth quarter is doing poorly compared to fourth quarters of previous years.   This can be a great way to tell if you’re targeting the right keywords--or if you need to update your campaign strategy. If a keyword that’s worked in the past is slipping now, search trends can help you figure out the pattern and readjust.   Costs and Values Show me the money! No, seriously. Show me the money.   Once you’ve got the basics down, you can start paying attention to the numbers that keep many marketers up at night: your costs. These costs indicate how much you’re spending at a given time--and how much mileage your money is getting you.   This list also includes a few essential values showing... well, how much value you’re getting for your investment. Let’s take a closer look at the numbers and what they mean for your company.   Cost Per Click Cost per click (CPC) is a familiar metric for many digital marketers. It is a method websites use to bill based on the number of times a visitor clicks on an advertisement. This is often used when you have to set a daily budget.   In Google AdRank, your actual CPC is calculated as your competitor’s ad rank divided by your quality score plus 0. 01. In plain English, that’s your ad costs divided by the number of clicks. Google Ads shows this information when calculating CPC on auctions for your target keywords.   In plainer English, an advertiser’s CPC will always be less than or equal to your maximum bid. Like most marketing metrics, this varies widely depending on the industry in question.   In addition, a “good” CPC will depend on your business. As a rule, you don’t want to burn all your ad spend in one fell swoop, but you also don’t want to be wasting pennies on low-value clicks either.   So, what do you learn from CPC? Basically, you learn whether you can save money on ads and whether you’re using your money effectively.   Cost Per Lead A related metric to determine the cost-effectiveness of your marketing campaign is your cost per lead. Basically, cost per lead is an online advertising model in which the cost is determined by the number of qualified leads generated. This particular metric determines how cost-effective your campaign is at generating new leads for your sales team.   A lead in marketing is simply someone who shows interest in your brand’s products or services. This would make them potentially open to conversion by your sales team. There are three types of leads:  Information-qualified leadsMarketing-qualified leadsSales-qualified leads Cost per lead is the cost of generating leads divided by the total leads acquired. Think of it as a middle ground between cost per impression and cost per sale. It’s a way to measure your marketing ROI, or how much you had to invest in order to get a worthwhile lead.   If you had to invest quite a lot, you may be paying too much to get leads. Chances are, there are more effective ways to generate leads. On the other hand, if you had to invest relatively little to get more qualified leads, that’s an excellent sign that your targeting is right on track. As such, your goal is always to minimize your cost per lead.    Cost Per Action Cost per action is a related metric examining the investment required to get customers to complete a certain action. Like other “cost per” metrics, it’s a digital advertising payment model, and in this case, you’re only charged when a customer takes a specific action.   This particular strategy is low-risk for the advertiser, since the publisher assumes most of the risk. That said, it’s directly connected to your conversions--the more customers taking a specific action means more customers converting in that way, and in turn the greater success of your overall campaign.   This also shows how well you’re targeting your customers and how successful your campaign is at converting them. As with other “cost per” metrics, you want to lower your overall cost per action.   Cost Per Acquisition Cost per action is not to be confused with cost per acquisition, though the two are often used interchangeably.   Cost per acquisition measures the aggregate cost of a customer taking an action which eventually leads to a conversion. Unlike cost per action, cost per acquisition is a specifically financial metric, as it includes the money spent on marketing and advertising. It focuses on actual conversions, not just leads.   Basically, it’s the cost of convincing someone to buy from you.   As with other “cost per” metrics, the lower your cost per acquisition, the better off you’ll be.   Customer Lifetime Value Want to measure value? Customer lifetime value is a pretty good place to start. It’s so important that practically all businesses can benefit from measuring it.   Customer lifetime value is the total worth of a customer to a business over the whole duration of their relationship. That’s incredibly important because it costs five times more to make new customers than keep the ones you already have.   To calculate your customer lifetime value, you need to calculate a customer’s average purchase value and multiply it by the average purchase frequency rate, then multiply that value by the average customer lifespan.   Return on Ad Spend Finally, there’s return on ad spend, which is a form of marketing ROI that helps you understand the cost-effectiveness of your ad campaigns.   Return on ad spend, or ROAS, is a marketing metric clarifying the cost-effectiveness of your campaigns relative to the amount of money you spend on them. In other words, are you getting enough bang for your buck, given how many bucks you’re spending?   Fortunately, it’s quite simple to calculate ROAS. Just divide revenue by your advertising costs.   You might compare ROAS at the beginning, middle, and end of an advertising campaign, or at various intervals over the lifetime of the campaign. Combined with customer lifetime value, ROAS goes a long way in determining future budgets, strategy, and even the direction of your future marketing efforts.   Traffic Metrics Online traffic: the only kind of traffic you like.   In much the same way that there are many types of traffic (highway traffic, city traffic, one-yellow-light traffic, late-for-work traffic, existential crisis traffic) there are many types of digital traffic. Knowing your traffic and your traffic performance helps you understand how your business is performing and how well you’re attracting customers.   Here’s a look at the types of traffic you should measure.   Overall Traffic First is the basic traffic type that lays the foundation for the others: your overall traffic. If you click “All Traffic” in Google Analytics, this is the metric you’ll find. It shows how many people visited or engaged with your site in total.   This is good for a bird’s eye view of where you currently stand. It’s the starting point for most other traffic metrics listed here, and measuring it from one month or one year to the next is useful to observe growth. Looking at it holistically can also help identify patterns like traffic seasonality, making it easier to coordinate campaigns alongside ebbs and flows.   Unique Monthly Visitors From there, you can start looking at traffic on the micro level, like your number of unique monthly visitors.   A unique visitor is a person who visits a site at least once within the given reporting period. Each visitor is only counted once, so the same person visiting the site multiple times only counts as one visitor. Your reporting period may be a few days or several months, so this metric can be adapted as needed.   This is one of the most basic traffic metrics you can track, and it goes a long way in displaying how many new visitors you get in a given time period. If you got an increase in unique visitors after starting an ad campaign, that may be a positive sign for the campaign’s success.   Traffic Generated by Channel Remember the days when there were three TV channels? Much like TV, the Internet is no longer a three-channel situation, and marketing is no longer a three-channel situation either. You have to market on several diverse channels in order to find your target audience.   Your traffic generated by channel helps show your ROI for a given channel. This metric is exactly what it sounds like and will give you an idea of what channels are generating the most traffic (and thus what channels are most valuable for further investment).   Traffic by Device In much the same way that marketing isn’t a three-channel event, users don’t consume media on three channels anymore either. They consume on a dozen channels, sometimes from multiple sources at any given time.   If you want to target your customers successfully, you have to know what devices they’re using--and adapt your content to ensure they get the best possible visitor experience on that device. In order to do that, you have to measure your traffic by device.   Social Traffic and Conversion Let’s get social.   Social traffic and conversion is technically two metrics rolled into one, but it’s a useful two-for-the-price-of-one deal in that it connects your team’s social media performance with your social conversion rate. In other words, where is your team most successful in generating conversions, where are they struggling, and how can they bridge the gap?   The nice thing about this combination of metrics is that it’s rather adaptable (remember, conversions can mean several different things depending on what you want to measure).   Putting Your Marketing Metrics to Work The thing about measurements? When they’re in stasis, they’re nothing more than numbers. You have to put them to work and watch them shift over time. Otherwise, you’ll be looking at snapshots instead of cultivating growth.   At Bear Fox Marketing, we’re committed to your company’s growth. We know that building and tracking successful campaigns isn’t easy, but we also know that it’s incredibly necessary for success. That’s why we work alongside you to develop a strategy that truly works for your goals.   Want to put your metrics to work? Get in touch today to find out how we can shift your metrics in the right direction.   --- ### 7 Benefits of Google Shopping Ads for Small Businesses > If you are trying to boost your company's online presence, Google Shopping Ads can help. Here are benefits of using Google Shopping Ads for small businesses. - Published: 2020-08-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-benefits-of-google-shopping-ads-for-small-businesses/ - Categories: eCommerce, Google Ads / PPC Online shopping is a huge part of our current economy. Emerging as a new online business has proved itself difficult. It takes plenty of dedication to developing marketing strategies and promoting yourself through any platform possible.   You may have tried the countless Instagram posts and quick Facebook updates but feel you're still struggling. Routes of improvement seem low, but you may actually be missing a big opportunity.   Google Shopping Ads elevate the way your online shop does business. Keep reading for 7 reasons you should be using them.   1. Better Customer Intent Google Shopping helps you target an audience that's ready to buy. Standard ads appear during quick searches on Google, but Google Shopping presents customers with the products they are specifically looking to buy. How does this help you? Well, it's not just an annoying ad someone will quickly scroll past. It's a picture of the product with a price tag attached. All it takes is one click on the ad, and they're directed to your site. This helps you attract customers who are actively on the hunt for the product you're selling, not people who just happened to click on your ad while originally looking up how to make a DIY bath salt. 2. Great Customer Experience High-quality digital marketing is extremely effective, especially when the customers are kept at ease when responding to ads.   I'm sure many of us have clicked on an ad that transferred us to a general shopping page. We then had to click around to find the specific product we were wanted in the first place.   With Google Shopping Ads, your future customer is directly transferred over to the exact product they saw in your ad photos. There aren't any guessing games on how they can find the product on your site. This results in less stress and a happier customer.   Plus, once they know how easy you make it for customers to shop, they'll keep returning for more. Good customer experience builds a pool of loyal customers.   3. Broader Exposure If you were to only use text ads, you would have to bid on specific keywords for the specific product you're trying to sell. Your product would only appear with the keywords tied to your product. However, with Google Ads, you'll gain broader exposure because you don't have to bid on any keywords. Google assists in choosing the keywords associated with your products, and they even are smart with synonyms.   For example, if someone searched for "new pink bag", your product for "pink purse" might come up on their screen. In addition to this, if you have several similar products, they might all show up in one search depending on the keywords. 4. Easier for You Advertising with Google is easier for you as a business owner because you don't have to do the work of bidding for keywords. You can forget the hours of keyword research on top of your usual workload.   When creating a Google Shopping ad, all you'll have to do is submit the data around your particular product, including title and a photo. Google will do the research on keywords for you.   Whew, this leaves a little time for lunch for you! 5. Higher Clarity for Customers When customers are only seeing text ads, they grow to be more frustrated. Many text ads can be misleading. They often incorrectly communicate product characteristics and pricing.   Google ads give a clear picture of the product along with a price tag. This way, customers aren't being disappointed by clicking on your ads. They know exactly what to expect when being directed to your store page. This is why it's important to provide high-quality photos for your ads. Make sure you use the right lighting, show any necessary details, and set up an eye-catching background. Even if you're selling an amazing product, people won't click on your ad when you provide a not-so-great photo. 6. Increased ROI ROI is your Return on Investment. It compares what you originally invested into something to the return you received for your efforts. The higher the ROI, the greater your returns.   Let's say you invest a good chunk of money into some text ads. You bid on keywords, did the hours of research, and worked hard to create a text ad for a new product. Your ROI might not be as high as it could be because people aren't interacting as much with ads without photos. When you invest in Google Search Ads, you may notice a higher ROI. This comes from people clicking on your photos, being directly linked to the buying page, and clicking the purchase button. It's a quick process with big results for your business. A higher ROI allows you to then turn the increased return into bigger budgets for future business moves! You can buy more ads, create more products, or invest in new staff members. 7.   A Better Edge on Other Competition What do all these things mean for you? It means you can get a foot up on the competition. Your ads will be catching attention and bringing you the revenue you've been wanting to see. As you create ads and learn from any mistakes, you'll keep improving on how you set up a Google ad. This will only continue to boost you as an online store. Your ads will cut through the static. Boost Your Online Store and Invest in Google Shopping Ads If you want to attract more customers with higher buying intent, make sure to create Google Shopping Ads. They are a sure way to boost online sales and give your business the attention it deserves. Google Ads will take a heap of the workload off of you by searching keywords, and you'll gain broader exposure. All you have to do is submit the data and a dazzling product photo and title. Once it's all submitted, sit back and watch your ROI increase. Do you need some guidance on marketing plans, SEO, and advertisements? Look no further. Check out our website and contact us.   --- ### 5 Tips to Scale Your Ecommerce Company > Growing your company can be a difficult task and ecommerce companies are particularly difficult. Here are 5 tips to help you scale up your ecommerce company. - Published: 2020-07-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/5-tips-to-scale-your-ecommerce-company/ - Categories: eCommerce, Website Development Ecommerce companies are a great business to get into. It is a stable business that can survive recessions and that can generate a regular income. Since it is based on the internet, your business can continue generating an income while you are asleep. Ecommerce was once met with disdain from skeptics, in the early days of the internet. Those days are luckily over. Today, eCommerce is the great gold rush we have all been looking for. But, it is a very competitive field. And the question arises: how do you scale your eCommerce company? We've put together this detailed guide to show you how to scale your eCommerce company to its maximum potential. The Guide to eCommerce Scaling If you've been running your eCommerce business you may eventually become frustrated with the stagnation. You want to graduate from a steady income to a lucrative income. Here's what you have to do: 1. Aggressive Marketing One of the reasons your eCommerce store is not scaling is because you are not marketing it aggressively. The first thing to look at is your website's SEO - or Search Engine Optimization. This is accomplished by incorporating the high ranking keywords into your website's written text. This includes website copy, blog posts, and product descriptions. Other tactics include social media marketing. It is imperative that your eCommerce store has an active presence on social media. You can use a platform such as Instagram to promote your products. You can use Facebook to interact with your customers, advertise your brand, and offer discounts. You can even use LinkedIn if you want to target professionals who could use your products. Finally, you must incorporate email marketing into your business. You should have an option for customers to sign up for an email newsletter. This email newsletter can provide them with new product launch information. This email newsletter can also provide them with exclusive discounts - which is a great way to persuade customers to sign up. Amongst your marketing efforts, you need to target your customer. You need to know who your customers are and how to speak to them. You need to ensure that your products are made to suit their needs and wants. 2. Customer Service The online shoe store Zappos is highly regarded for its excellent customer service. This is an excellent form of marketing. Your customer's appreciation and recommendation of your eCommerce store will come from how they are treated by your customer service department. If your customer is having issues and speaks to your customer service department, it is likely that they will be irked. You want to train your staff to be able to effectively communicate with an irate customer. You want to assure this customer that you are here to help and that their issue will be promptly resolved. You should also offer your customers a variety of options for resolving their issues. These should include live chat, phone support, email support, an FAQ page, and a helpdesk. Even if you have the best products, poor customer service and a lack of options will seriously hurt your business and prevent you from scaling. 3. Automation and/or Delegation If you have been running your eCommerce business as a solopreneur, then it is time for you to get help elsewhere.   The first step is to see what can be automated. If you regularly make trips to the post office to ship your products, you want to see if there are any other options. A fulfillment center, such as those that are run by Amazon, will store and ship your products once they are ordered. You may even want to consider switching to a dropshipping method to make things even easier - just as long as the same products are still available. You may also wish to automate other processes to expedite your selling process. For example, your eCommerce software should be able to automatically warn users if the inventory of a product is low. If the inventory has been depleted, then a "SOLD OUT" disclaimer should automatically show up on the product page. You should also delegate tasks to others. Just as you should have a collective of customer service agents, you should also hire staff to help you with the other areas of your business. This should include marketing, accounting, product research, etc.   Once your tasks are automated or are delegated to others, you will immediately notice how efficiently your business is being run. A business run efficiently will have an easier time scaling. 4. Website Design Exactly how aesthetically-pleasing is your website? A lot of what is holding your business back can be traced to your website.   Apart from making your website aesthetically-pleasing, you should also make sure it is mobile-friendly. If you want to attract an international customer base (and you should) you should have options to toggle between different languages. There should also be options to choose a different currency. If you have different payment options on your website (and you advertise it) you will likely see an increase in customers. Stripe and PayPal are two of the most popular payment authorization services. You may even wish to implement an electronic payment option. If you allow payments via Bitcoin and other cryptocurrencies, you are also going to bring in more customers. 5. Competition Finally, you have to always keep an eye on your competition. Look at how your competitors are succeeding. You may wish to compete with them by offering lower prices. Or perhaps you want to only offer premium products in your niche. You can also offer multiple shipping options. You may even wish to offer a free shipping option. You should also look at your competition's marketing efforts, to get an idea of how you should market your store. You can also use a marketing analytics tool to compare your website's traffic (and other metrics) compared to those of your competition. This way, you can see how they are ahead of you. You can then consult your marketing team to figure out new strategies to make sure you are ahead of your competition. Open for Business Now that you know how to scale your eCommerce business to its maximum potential, you are likely to see greater growth than ever before. We also suggest learning more marketing strategies, such as how to boost your brand. --- ### Aiming for a Perfect 10: Why Your Google Ads Quality Score Matters > Want to lower your cost per click and improve your ad positions? Google rewards relevancy! Here are the top reasons why your Google Ads Quality Score matters. - Published: 2020-07-03 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/aiming-for-a-perfect-10-why-your-google-ads-quality-score-matters/ - Categories: Google Ads / PPC In your quest to stand out in your space, grab your audience’s attention and maximize every marketing dollar spent, there are a lot of metrics to track. One of those is your Google Ads Quality Score.   As its name implies, this is a score that Google uses to rank and reward your pay-per-click (PPC) ads. It’s based on certain criteria that the search engine giant designates as quality indicators. Have you checked yours lately? In theory, the score is simple. A high-quality ad benefits everyone, including your company, your users, and even Google. As such, those are shown in higher positions in the Search Engine Results Pages (SERPs), where interested buyers are more likely to see them,  Yet, for its relative simplicity, this diagnostic tool can be complicated to use and understand. Today, we’re here to break through the jargon, clarify the technical details, and help you optimize your Google Ads score, starting today. What is the Google Ads Quality Score? When you invest in a paid search marketing campaign, you expect your ads to be shown for the keywords you select. In turn, you pay a small fee every time a user clicks on one of your ads. Yet, how does Google determine which advertisers rank for these campaigns?   A major part of the answer lies in the pertinence of those keywords. In short, your Google Ads Quality Score reflects how relevant Google believes each keyword to be. You can also think of it as a measurement of how likely it is that a user will click on your ad for that word or phrase.   The score ranges from 1 to 10, with 10 being the highest. Each keyword in your Google Ads account will receive an individual Google Ads Quality Score. The three subcomponents that make up your score include: Expected click-through-rate (CTR)Ad relevanceLanding page experience Your keyword can score as “Below Average”, “Average” or “Above Average” for each of these three subcomponents. You can see the details on these components by hovering over the “Status” field of any keyword. As you’d imagine, there is a ton of data that Google must consider before assigning each keyword a score based on these factors. After all, a given keyword can participate in many different auctions. As such, the score received is an aggregate of its relevance across those collective auctions.   Why Does Google Have a Quality Score? Why does Google go to the trouble of scoring your keywords in the first place? Put simply, to help them deliver a better product. When advertisers make an effort to use the most relevant keywords possible, users see more relevant and applicable ads. Seeing as Google has the lion’s share of digital ad spending, representing nearly 40% of the market, the search engine has a lot at stake. You aren’t the only one who wants users to click on your ads -- Google does, too.   Displaying poor-quality ads with lower click rates doesn’t just cost them in the short-term. It also damages their reputation as the industry’s long-standing behemoth. Over time, if search ads aren’t relevant, users will slowly begin taking their search efforts elsewhere. Displayed Score vs. Real-Time Score When you log into your Google Ads dashboard, you’ll notice that the Quality Score is one of many columns that provide data for each keyword. Other column titles include: Ad GroupStatusMaximum Cost-Per-Click (Max. CPC)Expected CTRAd RelevanceLanding Page Experience  While all of these columns, including your Quality Score, offer valuable insight into the performance of your keywords, they are not always updated in real time. To that end, it’s important to understand your score and use it as guidance, but not to obsess over it. How does Google rank your ads? It takes into account your real-time Quality Score, which hinges on a variety of behind-the-scenes factors, many of which you’re unable to manipulate. This real-time score is so granular and intricate, that a 1-10 scale cannot accurately capture it. Moreover, it updates and changes with every single search performed.   Due to its frequent fluctuation, Google keeps this score beyond your simple dashboard metrics. Still, this doesn’t mean that the displayed number isn’t relevant or helpful. When analyzed appropriately, this number can help advertisers: Attract higher-quality leadsSelect the right keywordsSend users to more helpful landing pagesWrite higher-quality ads Though it can take some time to improve your Google Quality Score, the effort is worth it. The Google Ads platform is designed to help put your business in front of leads that are most likely to buy from you. The more relevant your keywords are, the easier this task becomes.   How Does Google Calculate Your Quality Score? Around the world, there are nearly 5. 8 billion Google searches performed per day. That’s more than 70,000 search inquiries initiated per second.   This larger-than-life status wasn’t obtained on a hunch.   The search engine relies on intel amassed over myriad touchpoints to ensure that every digital ad, keyword, and landing page is as relevant as possible. As you’d imagine, the amount of traffic and activity happening on Google has provided the platform with plenty of Big Data to work with.   To mine this information for insights, Google uses its own system of algorithms, as well as advanced machine learning and artificial intelligence (AI) techniques. These tools can gauge keyword relevancy quicker and more effectively than actual employees, who could inject both bias and human error into the equation.   With these resources, Google performs a collective analysis of each SERP. In response, because they’re able to monitor the exact content that users engage with, they can also predict the kind of content that will pique their interest in the future. Therein lies the primary focus of the Google Ads Quality Score.   In essence, this score measures and helps predict the CTR for each keyword. In fact, before the actual Quality Score metric was established, Google used CTR data to determine the relevancy of a keyword. With this data, they could determine if a keyword should be disabled or moved up in the ranks, garnering a higher price in the online ad auction.   While this ranking mechanism worked for the short-term, we’ve already covered that there are many different considerations that go into a keyword’s position. While CTR data is helpful, it doesn’t capture the entirety of an ad’s relevance. Hence, the Google Ads Quality Score was created to replace this component.   How Can You Improve Your Quality Score? There isn’t a shortcut to boosting your Google Ads Quality Score. There’s no magic formula to enter or special bypass to take. Instead, you’ll have to work diligently at improving the relevancy of your ads, keywords, and landing pages for each campaign. The key to scoring as high as possible is to remember the three subfactors that Google takes into consideration when calculating your collective Quality Score. These include: Expected click-through-rate (CTR)Ad relevanceLanding page experience  Let’s review how you can strengthen your approach to each of these measures, boosting your score organically and effectively. Expected CTR If someone searches for a term that matches your keyword exactly, how likely are they to click on your displayed ad? The answer is your CTR. If you’ve earned a “Below Average” score on this factor, consider why this might be the case. In most cases, a low score is attributed to an irrelevant keyword that doesn’t match the actual product that you’re advertising. For instance, if you’re selling cat litter but your keyword is “Kids Vitamins”, it’s unlikely that the user initiating the search will be interested in your ad, no matter how visually dynamic or interactive it might be. Another culprit that can lower your Expected CTR score is a keyword that’s relevant, but only in very specific situations. For instance, if you sell cat litter and your keyword is “cat”, then there is a chance that someone searching for cat litter will search for that keyword and click on your ad. Yet, consider how many other cat-related topics other users might be searching for, including cat health, cat toys, cat clothes, or even photos of cats.   In this case, casting such a wide net can negatively impact your Expected CTR score. To turn the tables, try to add more relevant keywords to your account.   What happens, however, when your keyword and ad are relevant, but your score is still low? It could be that Google can’t identify the connection. Try making it more obvious by creating a compelling ad that’s unmistakably relevant to the keyword.   Ad Relevance Ad relevance and Expected CTR work hand-in-hand. This metric gauges how relevant your actual ad is to the keyword you’re bidding on.   Are you consistently scoring “Below Average” in this category? If so, try to separate your ad groups into more tightly-focused themes. By doing so, you can make sure that each ad group only contains the most relevant keywords possible for that specific ad. For instance, say your company provides HVAC repair. In theory, you could lump these keywords into one ad group: HVAC repairHVAC technicianAir conditioner maintenance Yes, all of these closely-related keywords are very relevant to your company. Yet, they lose individual relevance when lumped into one group, as the resulting ad will ultimately be too generic. By dividing them into distinct ad groups, you maximize their power. Landing Page Experience Google doesn’t only measure what a user thinks about before clicking on your ad. They also want to know the kind of user experience they’ll encounter afterward.   To this end, it’s critically important to create landing pages that encourage them to stick around. Otherwise, they might click your ad (which you’ll pay for), but they won’t help your organization generate any income. Nor will they help Google. Every landing page you create and link to in your ads should be relevant to the search query. It should also match what your ad states and deliver on any promises you made.   Are you still scoring “Below Average” in this category, even though your landing pages are relevant? First, make sure that you’re employing deep-linking tactics. This means sending users to a specific landing page, rather than simply directing them to your homepage and hoping they’ll figure out navigation on their own.   Then, make sure your landing pages are optimized for mobile.   Doing so helps to improve the user experience and makes it easier for them to explore your content. This guide can help you take the necessary steps to ensure that anyone, from any device, can access your pages. Google has long rewarded mobile-friendly websites, so taking the time to perform this transformation can help with your overall Search Engine Optimization (SEO) efforts, too! Why Does Your Google Ads Quality Score Matter? As mentioned, your Google Ads Quality Score isn’t meant to be the only metric you follow as you determine which keywords to use in your ads. Still, it’s important to track it for a few important reasons. Your score helps to determine: If your ad is eligible to enter a given auctionHow your eligible ad is rankedThe CPC rate you’ll pay Thus, optimizing your score can help you improve your ad position and lower the price you pay. Let’s take a closer look at how Google uses this number to determine these factors. Determining Ad Eligibility To achieve continued success, Google must only show ads that are relevant and appropriate for the web viewers who see them. They make money every time a user clicks on your ad, so they can’t afford to give their highest positions away without review.   After all, if there were no governing factor determining ad eligibility, any company with deep enough pockets could maintain a spot at the top simply by placing the highest bid every time. In turn, they’d get maximum exposure, even if their ad wasn’t relevant to the keyword at all.   The result? Visibility without clicks, which doesn’t exactly benefit anyone, especially Google. To this end, the Quality Score helps make sure this monopolization doesn’t happen. As soon as Google recognizes that a particular keyword is irrelevant, it “flags” it by assigning it a low score. In some cases, Google can even prevent that ad from competing in the auction altogether. Knowing this, you can take the extra time to make sure your ads and keywords are as relevant as possible. Doing so not only results in a higher Quality Score, but it can also help you maintain marketplace competitiveness. Once your ad is deemed eligible for the auction, you can work on helping it rank as high as possible. Boosting Your Online Auction Ranking You’ve made it through the hardest part. Google has reviewed and analyzed your keyword and ad, and determined that they’re relevant enough to be displayed in search results.   After weeding out irrelevant ads, Google then focuses on ranking the eligible ones. The ones that rank the highest will appear near the top of the SERPs, while those with the lowest scores will be displayed near the bottom.   Given that ads and websites shown on the first page of Google SERPs garner up to 92% of all search traffic clicks, you want your ad to display as high as possible. Ads that end up on the second page only receive around 6% of all clicks.   Want to rank at the top? Quality matters.   In fact, there are around six total factors that determine how an advertiser’s ad will rank, designed to reward the most relevant, highest-quality ads. Let’s take a quick look at each one. 1. Your Maximum Bid Amount Your maximum bid is the highest amount of money that you’re willing to pay Google Ads for one click on your ad. In reality, your actual bid amount will likely be lower than this number, but it’s considered when determining your Ad Rank. 2. The Overall Quality of Your Ads and Landing Page This factor is the most closely linked to your Google Ads Quality Score. Here, Google will analyze the overall quality and relevancy of the ad you want to display. Is it relevant and useful to your target audience? 3. The Competitiveness of the Specific Auction If your ad is ranked far higher than your closest competitors, you’ll claim the top spot. However, you might have to pay a higher CPC due to your overwhelming dominance and increased assurance of winning.   4. The Context of the Person’s Search As with everything Google touches, context matters. This applies to the online ad auction. To determine how to rank eligible ads, Google will take into account the details surrounding a person’s search, including: The search terms they enteredThe type of device they’re using to perform the searchTheir location at the time of the searchThe time of the searchThe exact nature of the search termsAny other ads or search results that might display on the pageVarious other user signals and characteristics 5. The Anticipated Impact of Ad Extensions and Other Ad Formats Every time you create an ad using Google Ads, you’ll have the option to add extra information to it. This might include your business phone number or links to other pages on your website.   These additional features are known as ad extensions. If you decide to use them, Google will analyze these extensions and gauge how they will affect your ad performance.   6. The Degree to Which Your Ad Meets Google Ad Rank Thresholds The Google Ad Rank threshold is the reserve price for your ad. If you bid lower than this price, your ad will not be displayed. Google sets this threshold based on a few different factors, including: The quality of your adThe position of your adUser attributes and signalsThe topic and nature of the search termsAuctions for related search terms In the past, the calculation used to determine Ad Rank was relatively simple and straightforward. The formula was: Maximum CPC Bid x Quality Score.   Yet, in 2013, the ranking factors were expanded to include adjustments for ad extensions. Then, in 2017, the Ad Rank thresholds and other factors were added to round out the list of considerations.   While all of these elements might seem tedious, it’s important to realize that Google performs Ad Rank calculations in a split second thanks to machine learning. Moreover, even when you receive your rank, keep in mind that it isn’t set in stone.    Rather, Google recalculates your rank each time your ad meets eligibility and competes in an online auction.   As such, the position of your ad is bound to fluctuate. It will go up or down with each auction depending on how it meets those above six factors for a given search. Your competition will shift with each user query, along with the context of the search and your ad quality.   Of course, the highesting ranking ad receives the top SERP position. In turn, higher-positioned ads are bound to receive the most clicks. This can create more opportunities to attract leads and encourage them down the path to purchase. Lowering Your CPC Another reason why it’s smart to pay attention to your Google Ads Quality Score? A high number can result in a valuable discount off of your CPC, which can save your brand money.   Remember how we mentioned that your maximum bid amount might not be the amount that you have to pay? That’s because the actual amount that you’ll be required to pay for a click is calculated based on how far ahead of the next ad you’re currently positioned. In other words, your real CPC is based on how much you’ll need to pay to maintain your rank. For this reason, most advertisers are used to paying an actual CPC that’s much lower than their maximum bid CPC. If your Quality Score is high, you’ll be that much more ahead of your competitors. As such, it takes less (and costs less) to keep that coveted position.   Make Every Click Count Investing in Google Ads is a step in the right direction for your company. It’s smart to leverage the world’s most popular search engine to help expand brand visibility, grow your customer base, and build your bottom line. Yet, these efforts can be for naught if your target audience isn’t finding and clicking on your ads. To make sure your hard work pays off, you’ll need to take several factors, including your Google Ads Quality Score, into account. While this isn’t meant to be the sole determinant in your online ad campaign, it can help you gauge how relevant and helpful Google believes your ads to be. With this knowledge, you can make the tweaks necessary to ensure ad eligibility, improve your position, lower your CPC. Looking for help as you roll out your next Google Ads campaign? We’d love to help.   We’re experts in SEO, PPC and social media marketing. We have the resources, tools and knowledge required to help you stand out in your online space. Contact our team today and let’s take this next step together. --- ### The Ultimate Guide to Improving Ecommerce Conversion Rates > Is your ecommerce shop not seeing the results you hoped for? Here’s everything that you need to know to get the ecommerce conversion rates your shop deserves. - Published: 2020-06-19 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-ultimate-guide-to-improving-ecommerce-conversion-rates/ - Categories: eCommerce 2020 has been a chaotic year, but it’s also been a booming time for ecommerce. US retailers’ online year-over-year growth shot up to 68% in mid-April, surpassing its earlier peak of 49% in mid-January.   And while growth for retail has cooled, the ecommerce market share is still taking a progressively larger slice of the pie. Sales are expected to see a 265% growth rate by 2021, a total value of $4. 9 trillion.   That’s both good and bad news for ecommerce vendors and advertisers.   The good news: you’re in a wildly lucrative industry. The bad news: you’re in a wildly lucrative industry with lots of competition.   It’s no longer enough simply to make sales. You need a strong conversion rate in order to strengthen your revenue, because anything else is a clear message: your customers are taking their business elsewhere.   Here, we’re doing a deep-dive into what makes your ecommerce conversion rates tick and what you can do to improve them.   Key Areas to Improve Ecommerce Conversion Rates The first step is knowing where you’re coming from. And that means understanding your conversion rate.   What is a “Good” Conversion Rate? Google defines conversion rate as “The ratio of transactions to sessions, expressed as a percentage. For example, a ratio of one transaction to every ten sessions would be expressed as an Ecommerce Conversion Rate of 10%. ”  It can also be understood in simpler terms as the number of visitors who land on your site page and complete a desired action. The most common example is the percentage of website visitors who stopped by your store and bought something.   Sounds simple enough, right? However, keep in mind that the definition is “desired action” rather than transaction After all, if you want your visitors to do something and they then do it, that technically counts as a conversion. A few common examples of ecommerce conversions include:  Online saleAdding a product to a cartEmail signupsAdding an item to a wishlistSocial media shares In reality, your “conversion rate” can be measured using any API your company finds valuable. There are also so many variables between one website and the next that it’s difficult to do an apples-to-apples comparison between sites.   For the sake of simplicity, though, we’ll narrow the playing field a bit.   How is Conversion Rate Measured? Most analytics tools will segment data for you, which makes them useful for measuring your conversion rate based on a variety of APIs.   The key, though, is to know what API you’re interested in and what your customers are doing on your site in order to set up proper conversion rate benchmarks. In other words, where are your customers getting stuck when they interact with your site? In order to keep things simple, we’ll go with a familiar metric of conversion: an online sale.   Let’s say, for example, that your online store gets 5,000 visitors in a month, with 50 visitors buying something (converting) in that month. That gives you a conversion rate of 1% (50 / 5000 = 0. 01). Just divide the number of conversions by the number of visitors and voila: conversion rate.   So... What is a Good Conversion Rate, Anyway? The Adobe Digital Index 2020 shows a wide variation in conversion rates across sectors.   As such, what qualifies as a “good” conversion rate depends heavily on your sector. Electronics, for example, has an average conversion rate of 2. 7%, while arts and crafts has an average of 4. 01%, which is about four times the conversion rate for food and drink (0. 90%).   You should also be careful when comparing yourself to the competition--Amazon, for example, boasts a 13% conversion rate, which is seven times the industry average. Think about your next closest competitor, rather than the biggest fish in the industry, and use that as a benchmark.   Also, keep in mind that a “good” conversion rate depends heavily on context. If your average order size is $15 and your conversion rate is 2%, that’s a terrible conversion rate. If your average order size is $995 and your conversion rate is 2%, that’s a fantastic conversion rate.   The key is to understand what you’re trying to achieve in the context of your business, how you’re trying to measure it, and what your concept of success looks like. That way, you can turn a critical eye to your conversion rate to see if your sales efforts are panning out.   Typical Areas for Conversion We went through all of this because your conversion rate is tied to your customer behavior. If you don’t know what you’re trying to measure, you won’t know how your customer behavior influences your ultimate conversion rate.   Keep in mind that customers behave differently at various points in your ecommerce site. Behavior in one area may be good, but if you’re not measuring your conversion rate in a way that’s relevant to that area, it won’t help you.   In plain English: you have to know what you want to measure and how your customers behave so that you know where their behavior is going awry, thus dragging down your conversion rate. This will make it easier to optimize various parts of your site for conversion.   Common conversion sites (or rather, areas where conversion behavior goes wrong) include:  Product pagesWebsite navigationShopping cart and checkoutShipping Let’s take a closer look at each area and what you can do to improve your performance.   Product Pages Product pages are where you can draw your customers in, where you can convince them to put an item in their cart or in their wishlist. These are the pages where you can first convince the customer that a product is worth buying.   And yet, far too many product pages fall short. Here’s how to make yours better.   Pre-Cart Landing Pages Despite the fact that 1 in 4 online shoppers start their customer journey with a product page, 96% of those customers aren’t ready to buy when they land on that product page. And as a result, they don’t buy.   The reason for this disconnect is simple: product pages are failing to engage customers. Customers are not already warm when they land on a product page, which means the page’s sales efforts are not enough to motivate them to convert.   This is where pre-cart landing pages can help.   A pre-cart landing page is an ecommerce post-click page that bridges the gap between an ecommerce ad and the product page. It picks up the slack between interest in the ad and willingness to convert on the product page.   It does this by picking up where the ad leaves off, providing the customer with more information about the offer described in the ad. It matches the ad message consistently as a natural extension of the ad.   It does not overwhelm the visitor with choices, but rather focuses on the specific offer contained in the ad. It offers just enough more information to continue enticing the user based on what they saw in the ad. That way, they won’t be overwhelmed by choices when they continue to the product page, since they can focus on the product you advertised.   This is a fantastic way to streamline the user experience, engaging customers so that they arrive at your product pages ready to convert. Pre-cart landing pages move the customer further along in their buyer’s journey so that when they reach the product page, they’re much more likely to take action.   Quality Photography Once the customer arrives on the page, though, you have to continue to entice them. This is the ecommerce equivalent of the moment a customer walks into a store.   The difference between a brick-and-mortar retail store and an ecommerce store is that you can’t woo your customers with a physical product. So, you have to make up the sensory experience to entice them.   The best way to do this is with high-quality product photography.   It’s not enough to simply photograph a piece. Your customers are making the decision to buy a product they have never seen or handled in person. The only way for them to accurately make their value judgement is by having a clear idea of the product they’re getting. Product photography is what bridges the gap.   Remember--people want to see what they’re getting. So show them what they’re getting, and do it the same way a person would inspect a product--from multiple angles.   Your photography should offer multiple views of the product, giving the customer different angles and contexts. High-definition, up-close images can also help demonstrate the texture of the product.   Think about the various questions your customers would ask about a product and take photos accordingly. These include things like:  What does the fabric look like up close? What do these shoes look like from the back/sides/front/top? What does this color look like in different lighting? What is the sizing of this product relative to a person? Your product photos should eliminate many of these questions for the customer, making it much easier for them to commit to a buying decision.   Engaging Copy While a picture is worth a thousand words, the power of product copy is strong. Don’t believe it? Here’s an example.   Let’s say you have two candles. They both have holiday smells--vanilla, cinnamon, clove. One costs $19. 99, the other costs $30.   The $19. 99 candle’s product description reads, “Relax with the warm scent of pure vanilla, cinnamon, and clove. ”  The $30 candle’s product description reads, “When the kids are snug in their beds dreaming of a visit from Saint Nick, enjoy the comforting scent of this candle (inspired by the poem “A Visit from St. Nicholas”). This soy wax blend features the warm, soothing essential oils of cinnamon, vanilla, and woodsy clove for a sugar-plum-worthy scent, the perfect companion for a long winter’s nap. ”  Which candle would you buy? Probably the $30 one, even if you’ve neither seen nor smelled the thing.   What makes the difference? After all, both descriptions are still describing the same basic candle. The first product description is okay, covering the bare bones basics of what the candle smells like, but the second description invites the customer in for a story, one where customers can envision a slightly better version of a long winter nap complete with the candle.   Remember, the role of product copy is to give the customer just enough information so that they can convince themselves to buy, rather than being wheedled.   You should have a short description and a long description. The short description should cover all the basics:  Who the product is forWhat the product doesWhy the product is the best The long description should enumerate further on the same basic information, answering any and every user question.   Put it this way: if someone reads all of the copy and still has a question, you’ve got a problem. If someone reads half the copy and decides to buy without finishing the rest, you’ve got a conversion.   Website Navigation While it is a good idea to control your user’s journey from the wilds of the Internet to your product page, the truth is that users are still going to meander around your site. Whether that meandering is a pleasant stroll or not changes whether or not they convert.   Your navigation should be clear, intuitive, and easy. The best way to test this is by having someone who didn’t design your site take it for a test run. Remember, your designers built the site from the ground up--it doesn’t make sense to have them test the maze when they already know how to navigate the maze, figuratively speaking.   There are a couple ways to help bolster the user experience. Here are a few key ones for ecommerce.   Optimize for Shopability It might sound obvious, but your site should be organized for shopability, i. e. the way that users shop.   Start by asking yourself: is your site organized in a way that encourages users to find what they want, browse your offerings, and purchase multiple items in a single transaction? If not, you’re diminishing your chances of such transactions occurring.   The best way to do this is by making it easy for users to find exactly what they need in one click, without the need to dig around (hint: customers rarely, if ever, have the patience for hide-and-seek games unless they happen to be longtime customers loyal to one specific product). This goes hand-in-hand with strong product categorization.   Remove Distractions It also means removing as many distractions as possible from your website. Remember, you want your customers to perform a desired action, and anything that distracts them from that action makes them less likely to complete it.   The tricky part is that what you see as necessary marketing might be viewed as unnecessary distractions by your customers. There are also some marketing data collection fields that you might see as necessary which drive your customers away.   Form fields are a major culprit here. Don’t believe it? Picture this.   You find a product you really like. You want to buy it. But to do that, the site prompts you to fill out a form. Fair enough, you think, and click to get started.   Then you see a laundry list of form fields asking everything except what you ate for breakfast this morning. This is a form that requires multiple steps, like pulling out your credit card and backup information you don’t typically keep on hand.   So, like any impatient buyer, you decide the form isn’t worth your time right now and close the page. And then you forget to buy.   Sound familiar? We just described the all-too-common process of how form fields cost you customers. And chances are, it happens to you all the time.   If you’re not sure what counts as a distraction and what doesn’t, A/B testing is your new best friend. Be thorough and rigorous in your testing process so that when your website is ready to make its world debut, it struts onstage free of distractions that drive customers into the arms of your competitors.   Shopping Cart and Checkout Ah, the shopping cart and checkout section. In the grocery store, it’s the moment where you commit to standing in line to pay for the food in your cart.   In ecommerce, though, it’s the moment you can lose many customers without even realizing it.   In fact, this is the moment when far too many customers back out of a purchase. Over three-quarters of customers, in fact, abandon their shopping carts instead of making a purchase.   This is partially due to rising user sophistication. Customers know that they can find comparable products elsewhere on the Internet, and because of the ease of shifting between sites, they’re willing to comparison shop even when they already have items in their cart.   In fact, they’re more likely to comparison shop as they move toward checkout, to make sure that these items are actually the ones they want to purchase.   As an ecommerce store, then, your goal is to reduce shopping cart abandonment so that users follow through on their conversions. Here are a few ways to make that happen.   Shopping Cart Persistence Generally, people abandon their online carts for one of five reasons:  High priceShipping costsHassleDoubtSite speed While you can’t control what your competitors do, you can control many of these factors on your own site. Take hassle, for example.   You know that customers tend to comparison shop throughout their purchasing journey, especially as they get closer to checkout. If they switch to another site only to find that their cart items have been cleared out, they’re going to be frustrated--probably even frustrated enough to purchase elsewhere, simply because of the hassle of finding items again.   You can combat this with shopping cart persistence. This can be achieved with a persistent cookie, allowing users to keep the contents of their cart for several days or even a week.   You can also give users the option of saving their cart content, usually by creating an account. This is a clever method because it invites the user to offer up their email address, at which point you can send them a reminder email about the items in their cart (retrievable through a link, of course). This helps keep you front-of-mind.   Promote Cart Contents Another technique is to remind users of their cart contents--while they’re still on your site shopping around.   Remember: your job as a marketer is not over once a customer clicks that coveted “Add to Cart” button. In fact, your job is only halfway done, since customers are more likely to comparison shop the closer they get to a final purchase.   Take a cue from Amazon, which reminds customers about the contents of their cart, including a subtotal, items in the cart, and photos of each item. This actually makes it easier for customers to remember what they have in their cart while comparison shopping on your own site, a convenience customers will thank you for.   Looking to Boost Your Conversions? Ready to change the way you sell to your customers?   Hey, we get it. Boosting your ecommerce conversion rates is no Sunday stroll. But it gets a lot easier if you have the right toolkit. That’s where we can help, with expert marketing advice to drive results.  Let’s change the way you think about conversions. Get in touch today to let us know how we can help. --- ### Bear Fox Favorites: Business Books > Find Bear Fox Marketing’s favorite business books that inspire growth, leadership, and innovation. A must-read list for marketers and entrepreneurs. - Published: 2020-06-10 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/bear-fox-favorites-business-books/ - Categories: Advertising Books take us into another world, help us see a different perspective, and improve our lives if we allow it.   It’s cliche but true... we never stop learning.   And loving to learn is a gift.   Here is our Bear Fox list of top business books, paper or audiobook.   Chris Boehlke’s Favorite Book - "Winning With People" by John Maxwell This is the very first book I read on leadership and business, back in 2007 - Winning with People by John Maxwell. I've read the book several times and I still revert back to it often.   To me the foundation of any long term success in business (and in life) is learning how to succeed with people. The book teaches that the first step is to understand and evaluate ourselves. From there, we learn how to listen and appreciate others, work to understand them, communicate efficiently, and lift them up.   It's amazing what we can do when we authentically want others to succeed. I’ve tried to apply the principles in this book in leading teams and as I’ve done so, I’ve found an ability to accomplish amazing things.   For example, I had the chance to mentor and develop leaders in other organizations and train sales teams with a focus on improving self and bring out the best in others.   This is a business book that can help give you the edge on helping people succeed and in building long-term beneficial relationships. A few of my favorite quotes from the book: "All you can do is make yourself the kind of person others want to know and with whom they can build a relationship. " "Even more important than choosing our experiences is deciding what our attitudes will be about the experiences we have" "The real art of conversation is not only to say the right thing in the right place, but to leave unsaid the wrong thing at the tempting moment. " "there is a theory of human behavior that says people subconsciously retard their own intellectual growth. They come to rely on cliches and habits. Once they reach the age of their own personal comfort with the world, they stop learning and their mind runs idle the rest of their days. They may progress organizationally, they may be ambitious and eager, and they may even work night and day. But they learn no more. " "People are interested in the person who is interested in them. You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. " Stephen Heath’s Favorite Book - “100 Things Designers Should Know About People” by Dr. Susan Weinschenk How do you get people to read, respond, and interact with your website? In "100 Things Designers Should Know About People," Dr. Susan Weinschenk goes beyond the pixels to provide a closer look at how our brains work and what motivates people to act.   Rooted in human psychology and research, 100 Things provides a blueprint to designers for delivering digital products, websites, and printed material that engages audiences and inspires them to take action. Glen Moore’s Favorite Book - “Building a StoryBrand” by Donald Miller This book should be required reading for business owners or anyone making marketing decisions within a company.   It's required reading for each of our employees here at Bear Fox. Good branding is powerful.   But it’s not just for large household names we're all aware off... it's for companies large and small.   The best brands, brands that customers love and stick with, create a story into which their customers can insert themselves.   Just like any good story, there is a villain and a hero, challenges and frustrations, but at the end the hero (the customer) comes out on top.   We all love a good story.   This book lays out how companies can create their own powerful brand story in an easy-to-understand way, and ultimately in a way that will help their customers identify with them and purchase! I find the book refreshing for many reasons, but I love how it emphasizes customer-centric marketing.   This means the central figure of their story is their customer, not the company.   The company's role is the mentor, just as Obi-Wan Kenobi was mentor to Luke Skywalker.   When companies brand their products and services this way, it creates strong brand affinity, conversion and loyalty. Isaac Ware’s Favorite Book - “The One-Page Marketing Plan” by Allan Dib For someone dipping their toe into marketing this book can be a godsend! For some new business owners developing a marketing plan can be an overwhelming task. This book breaks down your marketing strategy into bite-sized pieces that are easy to digest and implement. While it doesn't dive too much into the details, it can be invaluable for someone building out their marketing plan step-by-step. Bear Newman’s Favorite Book - "Essentialism: The Disciplined Pursuit of Less" by Greg McKeown There are so many options today pulling at our attention.   You may be at home with the family or trying to grow your business and facing dozens, if not hundreds, of things you could be doing.   Greg McKeown focuses on living your life like an Essentialist - Living your life by design, not by default.    The way of the Essentialist is about knowing what priority is to be focused on and while other things in life can be important, we must always remember not to sacrifice the ‘best’ in life for merely what is ‘good’. Greg McKeown brings to the forefront of life and work that realization that ‘your boat’ can have all the horsepower in the world, but without a ‘rudder’ you won’t go anywhere significant or even worthwhile.      A few of my favorite quotes from the book: “There are so many options today pulling at our attention.   You may be at home with the family or trying to grow your business and facing dozens, if not hundreds, of things you could be doing.   Greg McKeown focuses on living your life like an Essentialist - Living your life by design, not by default. ” “What if we stopped celebrating being busy as a measurement of importance? What if instead we celebrated how much time we had spent listening, pondering, meditating, and enjoying time with the most important people in our lives? ” "Sometimes what you don’t do is just as important as what you do. ” “Only when we admit we have made a mistake in committing to something can we make a mistake a part of our past. When we remain in denial, on the other hand, we continue to circle pointlessly. There should be no shame in admitting to a mistake; after all, we really are only admitting that we are now wiser than we once were. ” Like this list?   Have a favorite of your own?   Feel free to share!   We’re always looking for another good read.   And if you’re curious, take a look at The Bear Fox Principle, by co-founders Bear Newman and Glen Moore.    If you’re looking to drive your business growth through online marketing, Bear Fox Marketing offers a free discovery call.   And if you mention this article, we’ll toss in a free copy of the book.   To reserve your spot, click here.   --- ### The 7 Most Avoidable Custom Website Design Mistakes > A custom website design can do wonders for the overall health of your site as long as it is done correctly. Learn how to avoid these harmful mistakes here. - Published: 2020-05-21 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-7-most-avoidable-custom-website-design-mistakes/ - Categories: Website Development - Tags: best websites, custom websites, Website Design, website mistakes, website tips Your website is your storefront – does it impress your visitors or turn them off? If you don’t know the answer to this, then you’re at risk of having a site that’s displeasing to your audience. It’s very important to pay attention to the design of your website so that it does its job efficiently. And that’s to entice visitors to stick around, learn more and potentially become paying customers. This is done with a combination of an exceptional design and quality content.   Together, you can have a site that potentially converts visitors into customers. But to get to that point, you need to avoid the following custom website design mistakes. 1. Not Having a Responsive Design This makes it to the top of the list because it’s still fairly common to see. Now, this is surprising, especially given a number of users that are using both desktop and mobile devices. Catering to the mobile market is the key to boosting your website ranking. After all, Google rewards sites with a mobile-friendly design. And why shouldn’t they? Just look at the stats – from 2013 to 2019, mobile users have increased by 222% in the past 7 years. Yes, mobile devices have surpassed desktops as the tool of choice for surfing the net with 52. 2% of online users visiting sites from their mobile devices. Source: https://www. broadbandsearch. net/blog/mobile-desktop-internet-usage-statistics What’s even more telling is that it’s not just websites that can perform better with a responsive design. Even emails with a responsive design received 24% more clicks on mobile devices. So in a nutshell, don’t overlook the importance of a responsive design when you’re creating anything on the web. 2. Building a Flash Custom Website Design Sure, a Flash website sounds like a great idea and may even look amazing. But when you look at the pros and cons of one, you’ll see the bad outweighs the good. For one, not everyone has super high-speed internet, which means your site may act slowly for some users. And second, not all devices have Flash enabled, which means your site won’t work at all for these visitors. That’s one too many issues that could cause a high bounce rate and reduce conversion rates. It’s also worth mentioning that Google doesn’t really like Flash sites, which could hurt your ranking in the SERPs. 3. You Have No Cross-Browser Compatibility Let’s face it, everyone has their own preference for web browsers. Some like Chrome, while others opt for Firefox and Explorer. So why should they be punished for exercising their right to choose? If your site doesn’t work on every browser, then you’re going to lose people at the gate. To avoid this, make sure your site is cross-browser compatible. And make sure to check that it is by visiting your site from different platforms and browsers. 4. Creating Excessive Pop Ups There’s nothing more annoying than visiting a website with too many pop ups. One is enough – which should be strategically timed and placed. If you want to use a pop up to entice users to sign up to your newsletter, then do it after they’ve scrolled down a bit, been on your page for a certain amount of time or are about to leave the page. You can test out different timings and placements of the pop up to see what yields the best results. Just get rid of the excessive pop ups, so you don’t run visitors away. Also, make sure the X is visible, so users can opt out easily and quickly. 5. Bouncing Away Your Own Traffic Social media buttons are supposed to help build your loyal customer fan base. But if you’re placing them in the wrong areas, you could actually be cannibalizing your own web traffic. Look at it like this – if you spend hours and money on content that drives people to your site, why on earth would you place a YouTube or Facebook link on the same page to send them away? It may have seemed like a good idea at first, but when you see the traffic leave, never to return, then you’ll see why it was the exact opposite. Social buttons can be used but in a more strategic way. For example, you can have them open up in a new tab or window. Or you can use share and like buttons instead of profile page links. 6. Embedding Videos the Wrong Way Video content is an excellent way to attract the attention of most audiences. A billion hours of video is being watched on YouTube (most of which is on mobile). So this is telling of how useful video content can be for your traffic building. But this isn’t going to be the case if the videos are embedded poorly. For instance, including the suggested videos setting. This can potentially drive them away from your site, like with the social media button dilemma mentioned earlier. So to embed the videos correctly, just do the following: Copy the embed code for the videoChoose the “shore more” optionUncheck the box “show suggested videos when the video finishes”Copy and paste the code into your website And that’s it! 7. Including Only One Call to Action (Or None) Once visitors make it to your site, what should they do next? If you don’t tell them, then don’t expect them to convert. Calls to action are very necessary for your conversion rates, so it’s important to have more than one. And we’re not talking multiple of the same CTA. Diversify it a bit. For example, you can have a link that says “buy now. ” And another link that says to “sign up to my newsletter. ” Then you can also have a “contact us now” link for those who aren’t quite ready to purchase but want more answers. Think of the different customer journeys and try to accommodate them with multiple CTAs. Get a Custom Website Design that Converts Have you already built a custom website design, but have had no luck with generating leads? Or maybe you have yet to start building one. Whatever the case may be, the web developers at Bear Fox Marketing can help. We’ve worked on custom website design projects and with great success. Our digital marketers can also assist with landing pages, A/B testing and site optimizations. Contact us today to start designing a site that actually converts. --- ### 6 Branding Ideas to Boost Your Business > Effective branding is a great way to improve your business but finding branding ideas can be challenging. Here are tips to help you succeed. - Published: 2020-05-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/6-branding-ideas-to-boost-your-business/ - Categories: Branding, Marketing In this era of digital marketing, the term "branding" has taken on a new meaning.   It's not enough anymore to list your company in the phone book and advertise through flyers and other print handouts.   Rather, branding has come to mean establishing a 360-degree view of your business through multiple platforms including e-mail, social media, a website presence, and more.   Though there are now more ways to promote your brand, it's critical that your message across each is clear, consistent, and concise. With so many options at your fingertips, that can be hard to do.   Today, we're discussing branding ideas that can jumpstart your creative process. Ready to learn more? Let's dive in! 1. Don't Fake It This is one of the top ways to attract customers to your brand and earn their trust. Second only to discounts and loyalty rewards, consumers crave authenticity, research reveals. As you throw around branding ideas, consider the message you want to get across, then think of the most honest and straightforward way to say it. Today, prospects can quickly hop online and read reviews and recommendations about almost any company they're thinking about patronizing. To this end, transparency is key. Remember when Domino's totally re-branded its image in 2010, fessing up to a less-than-stellar product and failing business model? Its sales grew 16. 5% in just six months after that, revealing that there's power -- and profit -- in honesty. 2. Build a Team that Believes You could have the most amazing product or service in the world, but if your teams don't believe in it, chances are even your best branding ideas won't give you the results you want. So start from within. Focus on cultivating a team of employees as passionate about your brand as you are and can clearly articulate its message. These will become your first brand ambassadors and advocates, convincing others that you're worth checking out. A recent Gallup poll revealed that out of 3,000 workers, only 41% strongly agree that they know what their company stands for and what makes their brand different from the rest. Where do yours stand? If you're not sure, consider training your employees on how to effectively deliver your brand's vision across every customer touchpoint. 3. Stay a Step Ahead You already know that understanding your audience is critical and that the customer is always right. While those mantras are true, it's important to not stop there. Instead, leverage that knowledge to find the unmet needs that only your brand can supply. Though the accuracy of the quote is disputed, many attribute Henry Ford as saying, "If I had asked people what they wanted, they would have said faster horses. " The takeaway? Meet your customers where they are, but when looking for branding ideas, anticipating their needs before they even realize them makes all the difference. Every great invention was created because someone looked around at the status quo and thought things could be just a little better. You don't have to create an entirely new industry, just consider how you can shine a little brighter in yours. Of course, you can't think ahead like this until you have an in-depth understanding of who you're targeting. So invest in audience analytics to see who's buying from you, what they're most interested in, and what their pain points are. 4. Grow a Personality As technology infiltrates almost every aspect of our lives, we often interact with our favorite brands on a daily basis. We follow them on Facebook, read their Twitter updates, receive emails offering their promotions, and so forth. As such, a "brand" is no longer a faraway entity defined by a physical storefront. It's a living, breathing being that we talk to, share our feedback with, and go to for support. For your brand to be considered that way, it's important to inject personality into your branding ideas. Before you can do that, you'll need to think about what type of identity your company should take on. Are you the company-next-door with no pretension, or are you a high-end aristocrat rubbing elbows with the elite? Regardless of where you fall on the spectrum, wear that persona with pride. 5. Get Tech-Savvy To succeed in today's highly competitive market, companies are increasingly turning to digital branding ideas to connect with customers and spread their message. With just a few clicks, you can reach audiences via social media, mobile messaging, email marketing, viral videos, blogging, and more. This is an incredible opportunity that in the past decade has connected more brands with consumers than ever before. Now, more than 80% of consumers hop online to do brand research before making a purchase decision. Will they see your name in the mix? If the answer is no, don't be afraid to start small. You don't have to join every social media network out there to build an online presence. In fact, that's often counterproductive. Focus on the platforms best suited to your industry, and go from there. 6. Reward Loyalty Sure, you want to attract new customers. But what about your existing ones? If your branding ideas don't include any loyalty rewards or frequent purchase promotions, consider if they'd be a natural fit. Research reveals 85% of consumers age 18 to 35 (that sought-after Millennial market) participate in at least one loyalty program and about one-third of all consumers have at least two loyalty cards. Source: https://extension. psu. edu/using-loyalty-programs-to-attract-consumers-to-value-added-businesses As you reach out to your prospects, don't forget to turn back around and reward those who have already taken a chance on your company. You'll grow your brand's credibility and trustworthiness as you do -- the best reward of all. Your Next Step: Turn Your Branding Ideas into Reality Are you ready to turn all of those notes, sketches, and brainstorming sessions into a rock-solid branding plan that can transform your company? If so, you've come to the right place. Our agency provides digital marketing solutions that are smart, future-focused, and tech-driven. We'll work with you to help you generate leads, scale your growth, and boost the ROI on your outreach efforts. Contact us today to learn more and take the first step toward transforming your brand for the better! --- ### 5 Must-Ask Questions to Ask Before Hiring Digital Marketing Services > If you're ready to bring out the big guns and hire digital marketing services make sure you find the right company. Here are 7 questions you have to ask. - Published: 2020-04-22 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/5-must-ask-questions-to-ask-before-hiring-digital-marketing-services/ - Categories: Facebook Advertising, Marketing - Tags: Bear Fox Marketing, digital marketing services, facebook ads, marketing strategy, PPC, SEO So, you're ready to take the next step for your business and propel your marketing strategies to the next level?   Using digital marketing services is an obvious choice. After all, there are over 300 million internet users in North America alone! It's no wonder that digital marketing is so effective. With this being such a popular way to market nowadays, it's important to make sure that you're hiring exactly the right service for you and your business. Keep reading for 5 must-ask questions to investigate before you make a decision. But first... Digital Marketing Services Explained Before you make any investments for the good of growing your company, it's important that you have a full understanding of exactly what you're paying for. Let's break it down. Digital marketing (a. k. a. alt="" /> The term "digital marketing" was born in the 1990's, and picked up steam in the 2000's, becoming the hugely used service that we know today. Here a couple of examples of digital marketing strategies: SEO What is SEO? SEO, or search engine optimization, is a marketing strategy that uses organic visibility in search engine results to drive traffic, enhance rankings, and boost awareness. This can involve anything from reorganizing your website to help search engines understand it better, to focusing on the way other websites connect to yours on the internet through links. Since the majority of internet traffic is driven by the biggest commercial search engines (Google, Yahoo! , Bing, etc. ), SEO is an important and extremely effective way to facilitate more traffic to your business's website. PPC What is PPC? Pay-per-click marketing is a type of web marketing where you pay each time your advertisement gets clicked on. So, instead of paying for advertising and hoping that it generates traffic to your website, you're paying each time that has happened directly. An example of PPC advertising is Google Ads or Bing Ads. Other third party softwares show display ads as well such as Adroll. Display ads have the ability to remarket to individuals who have shown interest in your brand in the past. Facebook Ads If you're online, chances are that you're on Facebook. And if you're on Facebook, then you've definitely seen Facebook ads. These ads can appear on the desktop and mobile versions of Facebook and offer a multitude of options and ways to target specific audiences. Feeling confident in your digital marketing services knowledge? Now that you know the ins and outs, you can get ready to select the right service for you. Here are the 5 questions that you should be asking companies when making this selection. 1. Who Have You Worked with in the Past? Ever checked out who your significant other dated before you? This is the same idea. Asking this question is a great opportunity to feel out what sort of clients they've worked with in the past. Then, you can springboard into asking about their track record and the success levels with businesses similar to your own. You can also use it as a way to investigate how long they've been in business. Because new digital marketing companies are appearing every day, make sure you know that the company you'll be working with has been around for a respectable length of time. After all, this will indicate that they've been doing their job well! The newer a company is, the more likely they'll make a rookie mistake, costing you time and money. 2. Who Will We Be Working with Directly? If you're swept up with the idea of a company, the actual team that you'll be working with directly is easy to forget about... until it's too late. Get to know who you'll be working with beforehand so that you can see if you'll be a good match. Check out the team on their website before you go in, and try to meet as many of them as possible before making a decision. This is also a great opportunity to ask about how often you'll be meeting with them and what the meetings will be like. How involved is this company with the businesses they market for? Outsourcing, while cost-effective and useful in some circumstances, can have a negative effect on your marketing campaign. Check in with your prospective marketing services provider and get an honest answer. Transparency is also important to look for in an agency, or contract worker. You will want to make sure you make your Google or Facebook accounts in your name so if you part ways with the digital agency, you are able to leave with your account. You’ll also want to ensure you can see the conversions and actual numbers the agency is referring to.   3. What Digital Marketing Strategies Do You Use? With so many options available, it's important to know exactly what strategies the company will be using for you. And now that you have some knowledge under your belt, talking intelligently about options will be a breeze! Ask about what strategies they specialize in, and see if they seem like the right fit for your business. 4. How Can I Gauge My Results? The last thing you want to feel is like you're shelling out tons of cash for digital marketing services, and you're in the dark about where it's going. KPI's, or Key Performance Indicators, are elements of your campaign that can be measured. Ask which of these they will be reporting to you. In the spirit of arming ourselves with knowledge, here are the top 5: Traffic: how many people are visiting your siteTraffic sources: where these visitors are coming fromConversions: how many of these visitors become a leadCost per Lead: how much it costs to bring in a new lead based on the sourceRevenue per Lead: how much money you're making from each successful lead 5. How Long Will It Take to See These Results? Results from your digital marketing services won't happen overnight; the service provider will need some time to work their magic. Patience is key, but you should still know exactly what you're getting and in what timeframe. Different services have different lengthed contracts because of this. Service providers want to make sure that they have enough time to show you what they can do without you bailing on them too soon. Ask about the length of your potential contract, and what is included every month. When you know what to expect, you won't encounter any surprises. Want to Know More? Feeling super knowledgeable, revved up, and ready to learn more? Good! There's plenty more where that came from. Browse around for more info, or shoot us an email and we'll get right back to you. --- ### 10 SEO Mistakes You May Not Realize You're Making > Some common SEO mistakes are so easy to make, you may be doing them without realizing it. Here are 10 things you must avoid and tips on what to do instead. - Published: 2020-04-03 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/10-seo-mistakes-you-may-not-realize-youre-making/ - Categories: SEO - Tags: Search Engine Optimization, SEO, seo mistakes Some common SEO mistakes are so easy to make, you may be doing them without realizing it. Here are 10 things you must avoid and tips on what to do instead.   Are you ready for your SEO campaign to truly deliver the results you need? If you've developed a Search Engine Optimization (SEO) strategy, you've made use of one of the most critical digital marketing tools of the century. SEO can be your answer to gaining more organic traffic to your website. It can also build an effective online reputation, influence conversion rates, and help you engage with local customers. However, it is possible to make SEO mistakes. In this post, we'll cover the top ten mistakes you may not even realize you're making and what you can do to change the game. 1. Ignoring Social Media A lot of business owners assume that SEO is all about their company website. This is definitely true. SEO means optimizing your digital content for greater viewability via multiple search engines. However, social media can also play a critical role in any generic SEO campaign. In fact, social media can leverage SEO efforts and ensure that your newly acquired organic traffic doesn't simply become a high bounce rate. Powerful business profiles on social media giants like Facebook and Twitter can expand your digital reach. This is especially the case if you are active on these profiles, engaging with customers, and posting daily. Source: https://www. govtech. com/gov-experience/State-of-Social-Media-Infographic. html This can signal more credibility in Google's eyes and impact your search ranking. What's more, you can optimize anything you post on social media for searchable keywords. This includes video and images. Avoid this SEO mistake by building business profiles on social media and optimizing all posts for trending keywords. 2. Neglecting Data When it comes to SEO mistakes, this is a perilous contender. SEO isn't a strategy you can implement one day and forget about the next. Yes, it can work its magic when you lean back and watch-- but it requires constant attention. This is because SEO itself is always in flux. Google's algorithms are always shifting and your keywords themselves are likely to gain and lose traction with consumers' preferences. Managing your data does more than keep tabs on SEO performance. It can also provide insight into how strong your keywords are, how you're acquiring organic traffic, and what you can do to keep customers on your site. Avoid this mistake by paying attention to data analytics tools, like Google Analytics. Generate regular SEO reports, analyze the data, and adapt accordingly. 3. Not Constantly Honing Keywords SEO mistakes have a lot to do with keyword selection. As we discussed in the previous point, popular keywords won't always be popular. You'll likely be able to hold on to some generic keywords, particularly ones that describe your industry, such as "car mechanic" or "fair trade coffee. " But other keywords must adapt to the needs of your customers, which are always changing. If you don't constantly hone keywords, you may witness your SEO campaign drooping. Counteract this mistake by monitoring your keywords at all times. Perform regular keyword audits and use tools like Google's Keyword Planner to constantly generate trending search phrases. 4. Delivering Poor Content Besides keywords, typical SEO mistakes also involve the optimized content itself. Google actually writes about the content that's ideal for a Google-friendly site. This content is always valuable to any visitor. This is because it is well-written as well as rich. What is rich content? It’s useful, informative, engaging, and/or professional. If you're launching an SEO campaign through social media, make sure your content checks these boxes. Uninspiring or generic content can hurt your Google ranking in no time. The same goes for your website. Make sure its copy gleams by Google's standards so your SEO efforts can also shine. 5. Overlooking Online Reviews Online reviews are a fantastic tool for businesses looking for ways to establish a reputation. However, they can also negatively impact your SEO efforts. Sadly, this is among the more overlooked SEO tactics. Don’t make this same mistake; reviews are valuable. In order to gather online reviews, you have to have local citations. This includes citations as appropriate on Yelp, TripAdvisor, and Google My Business. Without these citations, Google may assume that you aren't a local business or an industry authority. Furthermore, these citations enable you to actually get reviews from your customers themselves. Build local citations and encourage online reviews in order to establish Google authority. 6. Bypassing Local Customers You can use SEO to attract local customers. Optimizing your online content for location-based searches such as "art gallery in Bozeman" can bring more local clients through your doors. Local SEO can also leverage your other citations and put you on the map. Integrate a local SEO strategy into your holistic SEO campaign today. 7. Putting Off That Blog A powerful SEO campaign depends on content. The more digital content you have, the more opportunities you have for optimization. A blog on your website can be a critical channel for engaging with customers. You can offer valuable information about relevant topics. Even better, you can also optimize every post you create, share posts on social media, and gain greater digital visibility overall. Incorporate a blog on your website and aim to produce at least one post a week. Hubspot describes how often you should blog in the below infographic.   8. Forgetting About User Experience Common SEO mistakes focus too much on keywords and forget about the actual user. Campaigns will push for digital visibility to gain more traffic, overlooking what to do with that traffic when it arrives on site. A website with excellent user experience is more likely to retain customers gathered through SEO. Don't forget about the user when designing your website and implementing your SEO campaigns. Optimize your website for mobile access, boost page loading speeds, and ensure that content is easy to read. 9. Over-Optimizing It may be tempting to cram your content full of trending keywords. But Google's web crawlers will catch on to this. Over-optimized content can immediately lead to a lower ranking. In general, aim to use a keyword around 3-5 times per 500 words of content. Learn more about Google's SEO recommendations here. 10. Not Relying on the Experts All in all, many SEO mistakes come about due to inexperience in the field. You can achieve greater impact with your SEO campaign by relying on professionals. SEO experts can help you identify the keywords that will maximize your digital visibility. They can also effectively manage any campaign, adapting it to meet consumer needs. What's more, they can even assist with content development, data analytics, and social media. Get on board with a team of experts today! Final Thoughts on SEO Mistakes SEO isn't easy, but with careful thought and attention, it is possible to see your efforts pay off. Take advantage of social media and business review platforms. Don't over-optimize your valuable content or forget about user experience. Stay on top of your data in order to hone keywords and maintain a high Google ranking. At Bear Fox Marketing, we can help you avoid any and all SEO mistakes. We're excited to transform your SEO marketing into tangible results. Give us a shout today to learn more! --- ### AI Driven Local SEO: How Boise Businesses Win With LLM Era Strategies > Learn how Boise businesses can use AI and large language models to boost local rankings, map pack visibility, and conversions with modern Local SEO strategies. - Published: 2020-03-12 - Modified: 2025-10-14 - URL: https://bearfoxmarketing.com/blog/the-ultimate-guide-to-local-seo/ - Categories: Local SEO, SEO Local SEO used to center on citations, reviews, and on page relevance. Those factors still matter, but artificial intelligence and large language models now shape what users see and how results are summarized. Generative search experiences can surface answers before a click, which means businesses must publish content that is both locally authoritative and easy for AI systems to parse and cite. If you're working with a Boise marketing agency, make sure they understand how to adapt content for AI summaries and LLMs, not just local signals. This shift in search behavior means your website needs to be designed for both humans and machines. Start with structured clarity. Use consistent NAP, detailed service areas, and rich schema types such as LocalBusiness, FAQ, and Product or Service where relevant. AI systems and search engines rely on these signals to validate who you are, where you operate, and what you offer. Clear store hours, neighborhoods served, and unique local differentiators increase your chance of appearing in map results and AI summaries. Plan content for conversational queries. LLMs favor natural language that mirrors how people ask questions. Build pages and FAQs that answer who, what, where, when, and cost questions for each service plus the Boise locations you cover. Include landmarks, neighborhoods, and event references that a local would use. Pair these with internal links to location or service details to strengthen topical relationships across the site. Working with local SEO specialists can help you pinpoint exactly which Boise-area pages need more detail or structure. They’ll help ensure you’re not just visible, but favored by AI-powered search results. Use AI tools for smarter research and prioritization. Machine learning driven platforms cluster related topics, uncover “near me” and question based queries, and reveal intent gaps against competing local sites. This helps you sequence content production, decide which location pages need more depth, and identify which reviews or photos to add to your Google Business Profile to move the needle fastest. Optimize for images, reviews, and attributes. AI powered experiences increasingly pull visuals and sentiment. Upload authentic photos to your profile, add category appropriate attributes, and encourage detailed reviews that mention services and neighborhoods. Respond to reviews in clear, natural language that includes the service and locality so models can associate your brand with those terms. Measure and iterate with AI assisted analytics. Set up dashboards that blend Search Console, profile insights, and call tracking. Use anomaly detection to spot sudden shifts in impressions, map pack rankings, or device behavior. Adjust titles, headings, internal links, and schema based on what the data shows, then re crawl important pages after updates to accelerate recency signals. The result is a Local SEO program tuned for both people and AI. Boise businesses that combine traditional local signals with LLM friendly content and structure will earn more map visibility, richer AI summaries, and steadier organic conversions. Local SEO 101 - Learn the Basics Do you ever feel like your small business is a solitary fish swimming upstream against the tide of established businesses? Especially with the global reach of the Internet, it can feel as though you’re duking it out, David and Goliath-style.   Here’s the thing: your business can win the Internet battle with larger businesses. In fact, you can leverage the Internet to your advantage on your doorstep and further afield.   The struggle for many small businesses is getting on the map. This is where local SEO can help you. And if you’re ready to make 2020 your year, it’s time to learn the art and science of going local.   What is Local SEO? Don’t know your SEO from your elbow? No worries. Local SEO isn’t as complicated as the acronym would have you believe.   Search engine optimization, or SEO, is the alchemy that lets Google know you exist (oh, and other search engines, too). Basically, it’s the process of improving search visibility and traffic through organic results, i. e. au naturel, totally-stumbled-across-this-by-accident.   It’s (theoretically) free, and it relies on getting pages ranked based on quality rather than running paid ads.   This brings us to local SEO.   Regular SEO is all about being found online, but local SEO is focused on real-life, brick-and-mortar connection. As in, getting customers to your physical address.   Since your website is your best digital marketing tool online, optimizing for local SEO is all about getting real visitors and about getting noticed by customers in your geographic vicinity so that they might pay your business a visit in the near future.   Local vs. Organic SEO So, if regular SEO gets customers through organic results, and local SEO also relies on organic results, are they the same thing?   Sort of, but not quite.   Both rely on organic traffic, i. e. traffic that you don’t pay for. But from there, their optimization efforts diverge.   Let’s say you’re a coffee shop in Scranton, Pennsylvania, and you want to get customers walking through your front door. Hey, blogging/working/living is hard work that demands coffee. How do you think a random customer who’s never heard of you will stumble across you?   Nowadays, it’s usually by virtue of their phone.   Where once we were inclined to wander the street or ask for a recommendation, people nowadays whip out their phone and type in a search, usually some variation of “x near me,” in this case, “coffee shop near me” or “coffee shop in Scranton. ” Once they do, Google reviews its listings and populates SERPs with the most relevant results.   It will also give you a nifty map display showing the coffee shops closest to your current location, along with relevant information like their opening hours, directions, and website.   Coffee shops like the one in our example are benefiting from the art of local SEO. You see, local SEO is based entirely on localized efforts to draw in a specific crowd. It doesn’t do you much good to attract a coffee searcher in Taipei if you’re a coffee shop in Los Angeles.   It does this by focusing on geographic signifiers rather than broad keywords that could apply to anyone anywhere in the world.   Google Snack Pack vs. Regular Results This is also where the Google local ‘snack pack’ comes into play.   Let’s say that you’re looking for a snack. So, like many hungry people in the modern era, you open your phone and search “coffee shop near me”.   When you do that, you get two sets of search results:  The ‘snack pack’ results The ‘organic’ results Google Snack Pack is a boxed area appearing on the first page of SERPs when you make a location-specific search. It displays the top three relevant businesses in your area, along with their location on a map. After the Snack Pack is the regular run of organic search results.   And trust us, people like snacking--33% of clicks go to snack pack results, while 40% of clicks go to organic results. The verdict? It pays to rank in both, and local SEO can deliver on both.   Local Ranking Factors This means that the ranking factors for local SEO are dependent on geography, though the basic elements remain consistent.   According to one Moz study, the top local ranking factors include:  Link signals (inbound anchor text, linking domain authority, linking domain quantity, etc. ) On-page signals (NAP, keywords in titles, domain authority, etc. ) Behavioral signals (click-through rate, check-ins, mobile clicks to call, etc. ) Personalization Citation signals (NAP consistency, citation volume, etc. ) My Business signals (categories, proximity, keyword in business titles, etc. ) Review signals (review quantity, review quality, review diversity, review velocity, etc. ) Social signals (Facebook engagement, Twitter engagement, etc. ) Of all the local search ranking factors, link signals remain the strongest, followed by on-page signals and behavioral signals.   Why Local Search Matters Remember our earlier example of the intrepid business (you) fighting your way upstream, trying to get noticed among bigger and louder contenders? This is a common struggle for many small and mid-sized businesses who don’t have the resources to match larger competitors or the search engine weight to throw behind organic SEO.   This is why local search is so important.   Local SEO is all about increasing visibility for businesses who serve their customers face-to-face. This could be a business with a physical storefront like a dentist office or grocery store, or it could be a business serving a specific geographic area, like an electrician or plumber. And it delivers real results.   For example, did you know that 50% of people who did a local search on their phone visited a store that same day? Or that 34% of people who did a local search on a tablet did the same? Plus, 18% of local mobile searches resulted in a sale within one day, and 78% of local searches made on a mobile device resulted in offline purchases.   In addition, local SEO is specifically tailored for sellers who do business in person at specific geographic locations. That means that online sellers, private businesses who don’t share physical locations, and local online-only sellers are eliminated from the competition altogether.   Types of Content That Will Help Local SEO Once upon a time, local SEO, like organic SEO, was a straightforward affair. You got your keywords, checked your business information, threw it online, and called it even.   Nowadays, you need to abide by the familiar SEO adage: content is king.   The good news is that, again, your coffee shop doesn’t need to compete with Starbucks on keywords like “best coffee”. But you can beat them out in local search rankings on keywords like “best coffee near me,'' especially if you have locally-oriented content to back it up.   Don’t believe it? One case study found that you could increase traffic almost 300% in six months by focusing on local content for less competitive local keywords.   That said, local SEO relies on... well, local content, which means that not all content that works for regular SEO is applicable here. Here are a few types of content that will win you brownie points (and the coveted first page slot) in the local SEO scoreboard.   City-Specific Landing Pages Want to rank for location-specific keywords? One of the easiest ways to do it is with city-specific landing pages. Plus, this is one of the easiest ways to let your site visitors know that you’re open for business in their city.   And if you’re a multi-location business, or you happen to serve several cities? No problem. Take cues from other multi-location businesses and create a page for each location. That way, you can always be sure that you’ll show up to the right customers and your customers will have no doubt that you serve their area.   Regional Landing Pages Okay, we hear you. Creating content alone sounds daunting. Creating multiple city-specific pages? Even worse.   If you can’t create multiple city pages due to time constraints or marketing budgets, a good place to start is by creating regional landing pages instead. If you serve multiple counties, for example, you can create pages for each county rather than specific locations within each county. You can also do this if you serve multiple states and want customers to winnow down.   Local Events You’re a local business, right? And chances are, you’ve already discovered the social media magic of hosting regular local events at your storefront, drawing on the swathes of people who scroll their social media each week for new events to try.   There’s just one problem: you don’t list your events on your webpage.   This costs you serious local SEO mojo--almost as much as you gain from having the event on your social media page. It’s also a trust and clarity problem. If customers decide to come to your event but don’t see the event listed on your site, they might think you’re not having the event after all, or worse, the business itself isn’t legit.   If the idea of hosting a local event gives you stress dreams, no worries. You can still get the SEO benefits of a local event by partnering with other local events--if you post the event on your website as well. A good way to do this is by sponsoring local events. It gets your name out there to the public and you get SEO points without having to organize an event yourself.   Frequently Asked Questions You might not think your frequently asked questions page would score many local points. You would be wrong.   FAQ pages are a delightful one-stop shop for all things SEO. And it’s all thanks to voice search changing the nature of location-based queries.   Nowadays, when people search, they often do it by asking the question out loud to their phone, Alexa, or other listening electronic assistant. This means that people are searching for content the same way they talk. And some of their most frequent questions are location-related.   This is great news for the savvy local SEO expert. After all, your FAQ page is literally a list of questions. Plus, if you optimize your FAQ pages, you can see your page appear as a featured snippet.   Blogs Last but not least are your favorite source of content: blogs.   There is no silver bullet for SEO, but if you were looking for a dose of rocket fuel, blogging is it. If you want to boost your blog for extra local brownie points, optimize your posts to focus on geographic signifiers.   If you’re not a blogger (or if, like many business owners, you just don’t have time to blog) there are plenty of ways to see the local benefits of blogging without driving yourself up a wall.   For example, you can publish updates from your location, post event information, post product announcements, and even post interviews--social copy plus local SEO for the win.   Best Practices in Local SEO That’s all fine and good, but how does that translate into actionable tactics on your website?   To thrive in the local SEO arena, you need three things:  An optimized Google My Business account Optimized directory listings On-page updates If that sounds like moving the ocean in a thimble, it’s entirely feasible with a bit of dedication. Let’s take a look at what you need in each area code.   NAP and User Experience NAP information is the foundation of all your local search mojo, since it’s one of the first things Google will consider when determining which businesses to show for geographically specific searches.   NAP information is:  Name Address Phone number Pretty simple, right? These are all things that your business should list anyway.   The key with NAP information is consistency. You see, SEO experts believe that Google and other search engines validate your information (and choose how to rank you) based on your NAP consistency across directories. If your business has taken the time a) list address information and b) list it consistently, it’s far less likely you’re a spam site.   This means that your NAP information should be listed consistently across all reputable online business directories. The greater your spread, the stronger your NAP information looks to search engines cross-checking it. The joy of these “local citations” is that you can list many of them yourself and validate others.   The best way to ensure breadth, depth, and consistency is to do a manual NAP audit. This will help you uncover all current variations on your NAP information and correct them in one swoop. But if you want a quick check, Moz Local is useful in this regard.   Optimize for Google My Business This brings us to Google My Business, which has become the creme de la creme of local search. After all, Google likes to ensure a great user experience, and it’s comfortable providing that experience with information that it can independently validate.   Fortunately, adding and updating Google My Business is pretty easy. In fact, you may already have a listing, even if your marketing team never actually created one.   If you don’t have one, head over to Google My Business and create one. If you’re not sure whether you have one, simply Google your business--if you already have a listing, it should pop up in the sidebar. At this point, you can validate your listing and correct any inaccurate information (hint: do this ASAP).   From there, you can encourage your customers to engage with you. Invite reviews on your Google My Business page and respond to your reviews authentically. When you do respond, make sure to specify the location so that you get those critical local points.   Website Updates We’ve talked a lot about updates and audits performed outside your site. And while these are important, your site remains your digital storefront. If it’s not open for business and ready to get to work, your customers won’t think your brick-and-mortar storefront is open for business either.   This is what we call on-page SEO, and it’s just as important in local SEO as it is in regular SEO. After all, without on-page updates indicating geographically specific information, search engine web crawlers won’t have any way of knowing that your business has a specific location.   Oh, and your customers won’t either.   Here are a few critical website updates you need to make if you want to hit the mark on local SEO.   Local Keywords Look, we can argue until we’re blue in the face about whether keywords are dead or still the reigning king of content. The fact is that keywords have changed as search engines evolved, and that factors into their role in local SEO.   In ye olden days of SEO, you could throw as many keywords on the page as you could fit and it worked out alright. You got results. Search engines are smarter now, and they want you to make your keywords count.   The same is true of local keywords.   Keywords remain the easiest way to wave a neon flag to web crawlers letting them know that your site has location-specific content. But you won’t get points for them unless you use the keywords naturally. The best way to go about this? A combination of strategic keyword usage on your webpages and your old BFF, your blog.   Look for keywords that specify a location. These include things like:  ... near me ... in Pennsylvania ... in New York The idea is to give a location clue. When in doubt, open up a Google search browser and start typing various iterations of location-specific searches--no better way to generate a keyword list than the source itself.   Titles and Metas and Headers, Oh My! Remember when we said you should optimize your webpages? Your time has come.   When adding local keywords, you should focus on a few strategic locations:  URLs Title tags Meta descriptions Headers Captions Alt image text This is especially important for new blog posts, as every new blog post is indexed as a new page for your site. Web crawlers will focus on specific areas, including those listed above, to figure out how to index the page. Look for high-volume keywords you stand a chance of competing for.   And if you’re not sure how to generate location-specific content in these areas? Look for content that lends itself to the task. Customer success stories and case studies are perfect candidates for geo-targeting.   Add Location Pages Thought you were getting off the hook with location pages? Think again.   Every unique store location should come primed with its own location-specific page. Each of these pages should have its own relevant location information, including:  NAP information Unique store descriptions Store hours Parking and transit information Directions Location-specific specials Location-specific customer testimonials The keyword here is unique. Do not create cookie cutter pages for every location, even if your locations are cookie cutter. Tweaking around minor details in location-specific pages and repeating them is a great way to get marked as spam.   And if you’re a single-location business, fear not. You can still see the benefit of a location page--shoot for a locally descriptive About Us page.   Ready to Conquer Local SEO? Ready to go forth and conquer the internet?   If you’re still struggling with the basics of local SEO, no worries. That’s what we’re here for. We offer powerful, smart marketing tailored to your business and your goals. Whether you’re a small startup or a multinational, we can help you find the best ways to win your marketing goals and beat out the competition.   Ready to change the way you think about SEO? Then let’s talk. Click here to get in touch.   We have helped HVAC companies, construction companies, home remodeling companies, fencing companies, landscaping companies, and many other types of home service businesses. We have also worked with IT companies, manufacturing companies, ecommerce companies, and environmental services companies. Check out our case studies to see the results. Frequently Asked Questions About AI and Local SEO How does AI affect the Google map packAI emphasizes verified business data, review quality, proximity, and clear service area details. Consistent NAP, rich photos, attributes, and targeted FAQs improve inclusion and rank. Want to improve your map pack visibility? Let’s build your strategy. Do I need to change keywords for AI driven local searchYes. Add conversational and question based phrases alongside classic “service plus city” terms, and include neighborhood and landmark references locals use. Our SEO agency in Boise can help you rethink your local keyword approach. Let’s talk. What schema helps most for AI in local SEOLocalBusiness, Organization, FAQPage, Product or Service, and Review schema help models understand offerings, locations, and trust signals. Not sure if your schema’s up to par? Reach out to us. Can AI tools replace manual local SEO workNo. AI accelerates research, clustering, and monitoring, but human specialists are needed to validate data, craft local nuance, and execute technical fixes. Need expert help with the human side of AI SEO? Let’s chat. How do reviews influence AI summariesDetailed, recent reviews that mention services and locations give AI systems strong relevance cues. Encourage specifics and respond with service and locality in your reply. We can show you how to optimize your review strategy for AI. Reach out today. --- ### Who is My Ideal Customer and How Do I Reach Them? > Do you know who your ideal customer is? Here is a quick guide on identifying the perfect client and how to reach out to them. - Published: 2020-03-04 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/who-is-my-ideal-customer-and-how-do-i-reach-them/ - Categories: Appointment Setting, Lead Generation, Sales Have you ever received an advertisement in the mail and wondered why the business wasted their money sending it to you? What about the countless ads you see when you're online checking your email or catching up with friends on social media? It seems as if some business owners hope if they put an ad out to the public someone will bite. Doing something is better than doing nothing... right? Wrong! Businesses need to zoom in on their ideal customer. Social media has played into a false perception that when you want to advertise your business the audience is already there. What a lot of people miss, is how to use their tools to target the buyer your product or service is designed for. This is where many businesses get stuck. Understanding who your customer is is a key factor in marketing.   Keep reading to learn more about defining your target audience and how to reach them. Defining Your Ideal Customer Defining your ideal customer may seem like a tough question but if you think about it, it's not. Most people start a business to provide a solution to a demand.   Your business is no different. If you sell shoes your customer is someone in need of shoes. Not everyone needs work boots or party shoes. Therefore, if you sell shoes for children your ideal customer is parents that need shoes for their children. Not even this concept is full proof. Within that targeted audience, you may find there is a smaller niche audience. For example, children in need of ballerina Pointe shoes. Understand Who Your Product or Service is Designed For When deciding to go into business, regardless of the product or service you will offer, it is crucial to outline who is in need of what you will offer. This information will direct many of the decisions you'll have to make about your business. Things like do you need a brick and mortar business or can you sell solely online. Or can you benefit from both? You will also need to know if your sales strategy requires a team of salespeople or will an online information portal do your selling. What are the Best Ways to Market Your Business? Knowing what is a prospective customer helps you market your business. In today's digital era there are many ways to do marketing. Traditional methods are still fruitful so don't throw all your eggs into one basket. You know your product better than anyone else. Take a look at what you have tried in the past. Assess how people responded to your campaigns. Using that data, create a list of who responded favorably and who did not. Continue to drill down into the data to see which demographic responded more often. You should begin to see a pattern. Chances are your ideal customer is right there in the information you already have.   How Will People Discover Your Business? Surveys are still beneficial to businesses. On your company website, there needs to be a method to encourage site visitors to subscribe. Don't make your email list all about marketing.   People want to feel important to the businesses they support. When someone subscribes to your email list create an autoresponder that goes out with a brief survey. Ask how they discovered your business.   This will give you a good idea of where and how marketing dollars should be spent. What Forms of Advertising will Appeal to Your Audience? There are many forms of advertising. Not everything is one size fits all. Some things you will know off the bat is not for your business or client base. Other techniques may surprise you with the results they garner. Let's take a look at a few. Traditional Marketing Traditional marketing is seen as anything you do that does not require the internet to get your message out. These are techniques businesses use more often when they have a physical location. Postcard mailingsDoor hangersTV commercialsRadio advertisingCommunity events Digital Marketing Digital marketing includes techniques businesses use to promote via the internet. There is a strong possibility that your ideal customer comes from a global market.   In places like China, e-commerce sales in 2019 were expected to reach nearly $2 trillion, bypassing US global sales. This shows the power of digital reach. Social mediaGeotargetingGoogle AdWordsVideo marketingRetargetingMobile Apps These are a few of the powerful tools available for identifying customers.    Creating Targeted Marketing Campaigns No matter how much data you are able to gather to define your ideal customer, it still may require trial and error to get it right. Targeted marketing campaigns will help you zero in on your true client base.   A targeted marketing campaign helps you identify people that are most likely to support your business. Using the data you have gathered about your buyer and clients, create ads using their demographic information, i. e. , age, location, gender, interests, etc. On social media platforms such as Facebook and Twitter, you can build campaigns centered around this information. Monitor your campaigns for reach and then tweak them as more data becomes available. Learn from Your Mistakes We often see the word "perfect" associated with marketing. Unless you know who your customers are, there is no perfect pitch. Remember, in the beginning, marketing is about trial and error. Until you can fully define your ideal customer, you will have to explore the data and try new things. Don't beat yourself up. It is part of doing business. You can then move on to focus more time and attention to developing products or services your clients will love.    It's Time to Make a Connection Defining your ideal customer is important to the success of your business. Having a better understanding of how to target your key demographic will help your marketing, dramatically. It will also garner a better return on your advertising investments. Do you have questions about growing your business? We're here to help. Click here to connect with one of our team members. --- ### 4 Simple Steps to Double Your SEO Traffic in 60 Days > It's entirely possible to double your SEO traffic in as little as two months. Learn how to double your SEO traffic in 60 days here. - Published: 2020-02-28 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/4-simple-steps-to-double-your-seo-traffic-in-60-days/ - Categories: SEO It takes about 4 to 6 months before you can expect your SEO techniques to bear quantifiable fruit. That's a long time to wait, especially if you're unsure about the effectiveness of your SEO techniques. What if you're looking for faster results? The reality is you can immediately improve your SEO ranking through a series of simple changes to your content and website. With a better SEO ranking, you can expect better traffic—and a whole lot more of it. Instead of waiting for results, be proactive and make them yourself in as little as 60 days. Here are four easy steps to double your SEO traffic in about two months. 1. Audit Your Existing Content If you've been taking your SEO seriously, you should already have a sizable collection of blog posts, infographics, and videos with information relevant to your target customers.   But great content doesn't guarantee success. In fact, some companies miss out on basic SEO techniques that, in turn, hinder the effectiveness of their website. Some common mistakes include a lack of keyword optimization across all webpages. Whether it's the homepage or the contact page, that's an opportunity to give the Google algorithm more context clues into the nature of your business. Meta titles and descriptions should exist for every page on your website, and preferably they'll include a keyword related to the content within. But hey, SEO isn't just about keywords. The organizational structure of your website plays a big role in your website's overall rating. Navigate to your blog content and take a look at the page URL. You're looking for something concise and legible. A human should be able to glance at the URL and have a good sense of the content it leads to. If it's filled with capital letters and numbers, underscores, and a mess of directory nonsense, Google is going to have a hard time determining what your website is all about. And of course, that's what we're trying to avoid with search engine optimization. Lastly, what about the content itself? In addition to intelligent keyword placement, you want a variety of subheadings, small paragraphs, and skimmable text. It's easier for both search engines and people to read, which pays off with higher SEO rankings. 2. Improve Your Website's Performance We've talked about the organization and structure of your website. Now it's time to look at the performance. Believe it or not, search engines care about the responsiveness of your domain. Over half of website traffic won't bother to finish loading your web page if it takes longer than 3 seconds. That's right. Only 3. This means you're only getting half the traffic you could be. Not to mention, page loading speeds are an important factor in your overall SEO ranking. You could enjoy a higher search engine placement simply by migrating your existing website to a private web domain with better resources. If you're still struggling with loading issues, then you should look to optimize your website's code. Sometimes the loading speeds are lengthy because of the amount of content on a page. For that reason, always ensure you compress your files and images to keep the file size low. And one last tip: Google looks at the desktop and mobile versions of your site. It's important to keep both optimized for better SEO and a lower bounce rate. 3. Change Your Keyword Strategy If your business operates in an industry with even a modicum of competition, then long-tail keywords are your new best friend. They're more specific than broad and head keywords. A head term tends to be a category or topic such as "SEO techniques. " The long-tail keyword could be something even more niche: "SEO techniques for small businesses. " Since long-tail keywords are very specific, they have a much smaller search volume. But that comes with the added bonus of having less competition. The secret is to use a keyword planner and locate long-tail keywords with a decent amount of traffic. Long-tail keywords present an opportunity to rank higher for two or three head keywords later down the road as you start bundling content together. In short: It's the must-have foundation for any small or medium-sized business. As you're putting together your list of long-tail keywords, consider adding geo-targeted information if it's applicable to your company. 4. Establish Inbound Links The condition of your personal domain is a major factor in Google's SEO ranking algorithm. But inbound links, or backlinks, also tell search engines that your website creates authoritative information. The thing is, getting people to link to your website or blog articles isn't an easy task. So how do you establish inbound links from high-quality domains? Guest blogging is a time-consuming but oftentimes effective process. It starts by locating a website with decent authority. You send a synopsis of an article you'd like to write for them—for free—in return for including a link that returns to your website. If you're looking for something easier and with faster results, consider searching for your own company on the search engine. You may discover other websites have mentioned your company or content by name but failed to redirect to the source. Reach out to them and ask if they'll provide an appropriate link. Transform Your SEO Ranking in 60 Days If you're unsatisfied with your current SEO results, you can turn things around with a few minor changes. Many companies make simple mistakes when they're just starting out. With a few simple tweaks, you'll see a massive improvement in less than 60 days. Is that not fast enough for you? Take your SEO to the next level by enlisting the help of Bear Fox Marketing and its talented industry professionals. Contact us today and start growing your business. --- ### Best Website Analytics Tools > Only the best analytics tools will help you make the right decisions for your website. Find out the best website analytics tools here. - Published: 2020-02-20 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/best-website-analytics-tools/ - Categories: Marketing Reporting Operating a successful website requires a lot more than having a great idea, great product, and a great team.   It's unfortunate that we have to earn another level of expertise in order to be successful online, but it's a reality of the web-driven world. Understanding how your site works, how your audience is behaving online, and how to optimize your site to reach the most people is key.   In order to maintain the efficacy of your site, though, you have to know how to use web analytics tools. There are tools available to you that make sense of the chaos online.   We're going to identify some of the best tools at your disposal so that you can make your site as effective as possible. Let's get started: The Web Analytics Tools You Need Everyone's website is different, so you might find that a few of these options don't apply to you. That said, we think these tools can apply to a broad range of site owners and meet their needs.   Additionally, keep in mind that no tool will do all of the work for you. These tools are created to aid you in your effort to achieve your business goals, not to achieve your goals for you.   So, it's important that you use your critical eye, understand what the tools are doing for you, and learn them backward and forwards to get the most out of them.   You should also consider mixing and matching tools that provide different features. Any tool will give you a lot of benefits, but each tool you look at has something unique about it. With those ideas in mind, let's dig into some of the best tools on the market. Google Analytics We have to start with Google Analytics because it's probably the most utilized web tool in the world. There's a good reason for that fact, too. If you think about the goal of optimization, it's to create a site that ranks for popular keywords and reaches the widest audience. Google is the site that most people make keyword searches on every day, so it's natural that sites would want to rank on Google.   Making good use of Google's analytics tool, then, is like having a person on the inside, feeding you information about which keyword terms are trending and how your audience is behaving online.   This is an especially useful tool for those who are new to optimization, analytics, and web ownership. The tools are relatively easy to use and understand, and there are more than enough tutorials online to give you the basics. Clicky  One of the disadvantages of Google Analytics and most other analytics tools is that they don't provide a way to see what users are doing in real-time.   Often times, you experience a surge in traffic and want to understand it as it happens. This is useful, too, as you could sort of call an audible and adjust your methods to maximize on that surge of traffic.   Clicky is an analytics tool that provides you the --- ### If You Build It, They Won't Come On Their Own: Why Your Site Needs Professional SEO > That’s where professional SEO comes into play. Here’s what it is, why you need it, and why it makes all the difference in your success. - Published: 2020-02-04 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/if-you-build-it-they-wont-come-on-their-own-why-your-site-needs-professional-seo/ - Categories: SEO If you’re like many business owners, you ascribe to the same basic philosophy: if you build your site, your dream customers will come.   There’s just one problem: your site is not Field of Dreams. The 1919 Chicago White Sox won’t come if you build it, and your ideal customer won’t come either.   That’s because building a site and bringing customers to it isn’t an accidental process. If you want customers to find it, you have to go the extra mile to make sure that customers come to you.   That’s where professional SEO comes into play. Here’s what it is, why you need it, and why it makes all the difference in your success.   What is SEO? Search engine optimization, or SEO, is the art, science, and sorcery of increasing the quality and quantity of your search traffic through organic search results.   Or, in plain English, it’s that thing you need if you want your traffic to look more like Times Square on New Year’s Eve than an ice cream stand in a South Dakota corn field.   To understand why SEO makes such a difference, it helps to know how search engines work. Hint: nothing at all like a street storefront.   How Search Engines Work The short answer: a modern miracle.   The long answer: a lot like a library.   Search engines have two key components:  A databaseAlgorithms computing which results to return and rank The difference between a search engine and any other form of database is that the database entries consist of trillions of web pages, and algorithms have to compute hundreds of factors with varying weights to deliver the results that are most relevant. Oh, and it has to sort trillions of options and return results in a matter of milliseconds.   We said that search engines are a lot like libraries. Picture the largest library in the world, with billions upon billions of books to choose from. There’s just one problem: it doesn’t have a central filing system.   Search engines don’t have the time or server power to rank pages every time you make a unique search. To save time, they don’t search the whole web with every unique query. Instead, they search the Search Index, which is like the index at the back of a textbook, except that there’s an entry for every word seen on every webpage the search engine has indexed.   The Search Index is compiled and updated with the assistance of web crawlers, a software that crawls sites and bounces through hyperlinks the same way a human would follow links off a page. When a crawler finds a page, it renders all of the content on a page like a browser would, takes note of key signals, and sends the information to the Search Index.   When someone enters a search query into Google, Google refers to the Search Index for words relevant to the query and ranks pages based on what it finds in the Search Index, where pages have already been put in order based on the strength of key signals.   How SEO Works This is where SEO comes into play.   We don’t know all the factors search engines use to rank one site over another, but the basic premise of SEO is simple: showing search engines that your content is the best result on the web.   That’s because, at the end of the day, search engines have the same simple goal: providing the best possible experience for their customers (web searchers). They do this by providing the best, most relevant content to their visitors.   What Goes Into SEO? To be clear, search engine optimization and search engine marketing are two different things. Search engine marketing is when you pay to have ads rank for specific queries.   SEO is free... kind of.   SEO relies on organic search traffic, i. e. traffic that you get “naturally”. That’s why SEO is free-ish. Technically, you’re not paying to have your page rank at a specific number. You’re paying to strengthen your site so that when web crawlers index it, the ranking factors are strong and your ranking can improve over time.   However, keep in mind that search indexing accounts for hundreds of individual ranking factors, and those factors are changing all the time. So is their relevance in the algorithm. Which means that SEO isn’t a one-and-done deal. It’s an ongoing investment.   White Hat vs. Black Hat At this point, it’s important to distinguish between white hat and black hat SEO.   When done right, SEO takes time. A not insignificant amount of time. And that can be frustrating for sites who want to see results faster. We get it.   That said, although search engines don’t disclose every ranking factor used to rank one site over another, they are clear about what is not allowed. Search engines are in the business of providing quality content to their customers, and if sites try to cheat by getting bad content ranked first, search engines will catch on and penalize them heavily.   Black hat SEO involves breaking the rules of SEO in order to shoot up the rankings quickly. Essentially, you’re tricking web crawlers into ranking your site higher, even though your content is poor quality. It also means you’re cheating out a site with higher quality content from ranking as high as it should.   White hat SEO, on the other hand, is the process of slowly but surely improving your site so that you can see real, durable results. You’re attracting traffic that you want to keep, and traffic that will want to stay with you because they recognize your content as high quality.    The Problem with Your Site With that in mind, let’s talk about what’s wrong with your site--and the mindset that if you build your site, the right customers will find their way to you.   Why Your Business Needs a Professional Site Your business needs a professional site for the same reason that you need a professional office or storefront. If you want to attract customers, you have to appeal to them.   Picture this.   Let’s say you’re looking for an apartment to rent. And let’s say you’ve narrowed it down to two buildings, each with the same monthly rent. You’re going to visit the apartments to make your final decision.   The first apartment is clearly old. The carpet and flooring is dated, the sinks were good quality in the 70s, and the paint is not in bad condition, per se, but it’s clearly aging. The rest of the building is the same way--it’s not bad, but it’s not good either.   The second apartment is clearly new. It’s been updated recently. All the appliances are pristine. The whole building is clean, sleek, and putting its best foot forward.   Which one do you pick?   The second, obviously. Customers make the same judgment call when they visit a site. If anything, increasingly web-savvy searchers are suspicious of an outdated site. Even if there’s nothing outright sketchy about it, they’re suspicious on principle, because an outdated site, like an old suit, implies that you don’t care that much about presentation.   Which begs the question: why would you care about your customer experience?   The Problem with Your Site Mindset Now, if you’re like many business owners, you know that your site needs to be fresh to attract new customers.   Like many business owners, you’re not a web designer or an SEO expert. And like many websites, your site is not Field of Dreams.   That’s because your site is not like a physical storefront, where customers can run across your storefront by accident and wander in. When someone finds a website through Google or other search engines, it’s because the the search engine made an active decision to rank the site there.   And much of the time, the site owner made deliberate investments to ensure that they ranked well.   Why It Isn’t Enough to Build a Site Once upon a time, in the Stone Ages, perhaps, building a site was enough to attract visitors. That was before there were over 1. 5 billion websites on the Internet. And while less than 200 million of those sites are active, web searchers won’t wade through millions of sites to find one.   Unfortunately, building a site is no longer enough to get traffic. When the competition is looking for ways to outrank you, when customers distrust an outdated site, and when search engines are actively looking for ways to disqualify you, building a site and leaving it alone won’t get you found.   It will get you lost and forgotten in the heap.   Signs Your Site Needs Help One of the most common questions from businesses big and small is whether your website needs help.   Most of the time, the answer is yes.   There are some obvious red flags, like your hilariously 2005 logo or your dinosaur loading speed. But many sites that should get TLC go neglected because site owners think they’re free and clear, when in reality, the site is crying out for help.   If you don’t believe us, here are a few signs that your site needed help like yesterday.   Your Bounce Rate is Sky High A bounce is a single-page session on your site and exits without triggering any other server requests during the session. Your bounce rate is the percentage of all sessions on your site in which users only visited a single page, i. e. didn’t look at anything else on the site.   If your bounce rate relies on visitors viewing more than one page, a high bounce rate is bad. For example, if your homepage is the gateway to the rest of your site and visitors often find their way to the homepage but your bounce rate is high, that means that users aren’t going any further and are not engaging with the rest of your content.   However, if you’re a single-page entity like a blog, a high bounce rate is normal.   That said, if you’re trying to attract customers through your site, it’s generally a good sign if they spend more time on the site and engage with more than one piece of content. This means they’re taking the time to peruse and let information sink in.   On the other hand, if they’re landing on your site and immediately bouncing away, it means that users are seeing something they don’t like right away and you won’t get another chance to impress them.   You’re Not Getting Enough Traffic For many sites, the red flag of despair is the same: not getting enough traffic.   There are a number of reasons why this might happen. Maybe you’re not targeting the right traffic. Maybe you’re targeting the right traffic but not appealing to them. Maybe you’re not targeting at all.   Regardless, the net result is the same. If your site doesn’t have enough traffic, you’re not getting in front of people, which means you don’t have an opportunity to convert them.   Your Site Can’t Keep Up with Traffic Conversely, if your site is getting healthy traffic but can’t keep pace with the incoming traffic, that’s an equally concerning red flag.   In a perfect world, this is the result of your site exploding upwards into the public eye. Most of the time, though, it’s because your site is old. Its code and design are outdated, which means it can no longer handle the demands of the traffic placed before it.   Worse, if your site can’t handle the traffic presented to it, you’re actively deterring customers. That’s because users will often leave web pages in ten to twenty seconds unless the site has a clear value proposition. Users will leave even faster if the site takes too long to load.   You’re Not Ranking Last but not least, the biggest red flag for many websites is a plain and simple failure to rank where you want.   Even if you have tried SEO before on your own, poor ranking performance is a sign that your site isn’t getting in front of your customers. If your customers can’t find your site in the first place, they certainly won’t convert or come back in the future.   Common Services Offered By SEO Professionals This is where professional SEO comes into play.   SEO is not a new concept. And while it is constantly evolving, even the fundamentals of good SEO can generate a shift for your site. You could learn them on your own, if you really wanted to.   The real question is if the countless hours of work you’ll have to put in is worth less than bringing someone in to do it for you.   SEO professionals often offer services such as:  On-Site optimizationKeyword researchContent managementLink building Local search optimizationMobile optimizationMarketing analytics If that’s all Greek to you, that’s your first sign that a professional SEO service is the right choice. It can take a while to learn everything you need to address with your SEO--and in the meantime, your competitors are sailing right past you, taking customers and making sales.   Why You Need Professional SEO Services The truth is, if you want your business to have a brighter future, it's time to invest in professional SEO.   That said, if you’re like many business owners, you may resist the idea of professional SEO. After all, it’s one more cost you don’t need, right?   Wrong.   It’s an Investment, Not a Cost This is actually one of the biggest reasons you need to change your mindset about SEO: it’s not a cost. It’s an investment.   SEO is all about the long game. It’s about growing your site slowly but surely over time. But the fundamentals of SEO are also the fundamentals of a good website. After all, search engines want to provide the best user experience to their customers--one of the best ways to do that is by rewarding sites for providing an outstanding user experience.   As such, a natural consequence of SEO is a better site. A site that loads faster, runs more efficiently, and offers higher-quality content.   Why wouldn’t you want to make that investment for your business and your customers?   It’s All About Building Your Brand Branding is usually clumped with traditional marketing strategies, but the truth is that SEO is the 21st century evolution of branding--and your site is the new face of your brand.   Your brand is who you are as a business. Learning your brand is how customers get to know your business’s personality. This means your brand is how they’ll learn to relate to your business on a personal level, and how they’ll recognize your brand out of the sea of other brands they see each day.   Smart SEO isn’t one-size-fits-all. It’s a highly tailored process that forces you to really think about what your site is and what you want it to be. Your SEO won’t work if you don’t target it, go after the right keywords, design for the right sensibilities, provide content that your customers are actually looking for.   Invest in the Experience You Need That said, providing a highly tailored SEO experience is harder than it sounds.   It’s not enough to know what ranking factors are currently working. You have to know what’s outdated and what’s being phased out with each new search engine update. That also means that you have to know how to leverage analytics to your advantage and interpret the data in front of you to know whether something has changed.   That alone is a full-time job. Google alone is known for tinkering thousands of times per year, never mind the other search engines on the market.   Oh, and while you’re learning which way is up, you also have to learn how to apply it to your site in a way that feels uniquely you.   Or, you could hire a professional SEO service to handle it right from day one.   Instead of wasting months trying to figure out SEO, you can get exactly the SEO experience you want and work towards success right away. And you’ll always have the tools to know whether your efforts are working.   Focus on What You Do Best Last but not least, professional SEO services take a weight off your shoulders.   Chances are, if you’re reading this article, you’re not in the SEO business. But you’re fantastic at the business you are in, whatever it may be.   And the truth is, the more time you spend fighting SEO, the less time you have to focus on what matters most: your customers.   You’ll still hold the reins. But instead of wasting time on something you can’t master, you can focus on what you do best (helping your customers), and a professional SEO service can focus on what they do best (helping you). Put them together and your website is unstoppable.   The Professional SEO Services Your Site Needs to Thrive If it’s time for your site to get an upgrade and make it back to the front of the race, you’re going to need great professional SEO services to get there. That’s where we come in.   You know your business, and we know SEO. Our team has decades of experience in digital marketing, bringing the expertise you need tailored to fit your unique business needs. Our goal is simple: 7x ROI or better.   If that sounds like your speed, let’s talk about how we can make your business outstanding. Click here to get in touch today.   --- ### Is Your Website Broken? > Is your website not working the way it's supposed to? Here's everything you need to know about how to diagnose and fix a broken website. - Published: 2020-01-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/is-your-website-broken/ - Categories: Website Development Does your website look great? Are the metric numbers high and impressive? It all might look fine and dandy on the surface but it's still possible you have a broken website, littered with issues that could ruin your business at any moment.   Not sure how to tell if your site works the way it's supposed to? Don't panic, we've got a guide here for you. Read our steps below to fully diagnose and fix a broken site: Identifying Issues Let's start by learning how to diagnose a broken website.   First off, don't assume your site isn't broken simply because the usual metrics seem healthy. Having a healthy amount of traffic and conversions doesn't automatically mean there are no problems to fix. These numbers simply mean your technical SEO efforts are on the right track. What can we do to identify a broken website? What should we look for? There are four crucial steps to follow: 1. Content Audit Your first goal is to look for content that isn't relevant anymore. You don't want to keep blog posts filled with outdated information. You don't want to have products up for sale when you no longer offer them or keep them in stock.   Run a content audit for this. It can take time, especially if you have hundreds of pages and posts, but it's worth finishing. You should also run a separate audit for all your media content, like images and videos. Some might no longer load because the source got deleted. If the media sources got lost or deleted, take the time to replace them! One last bit about content auditing: look for coding errors. These are issues with the CSS or HTML coding that keeps your site running. You can find telltale signs of broken code like text no longer appearing in the right location, broken text looking like a jumbled mess, or not italicized when they should. 2. Check for Broken Links You've got a serious problem when web pages won't load. Broken links leading to error 404 pages can significantly affect the user experience (UX) score. In the long run, Google's algorithm will rank your pages down because of this.   Fortunately, hunting down broken links isn't too taxing. We'll tackle how you can get this done below.   3. Sudden Slowdown Did you know that most people expect a web page to fully load in only two seconds? If it takes a few seconds longer, you might lose them! You could lose most of your potential visitors if your pages load slowly. Even Google acknowledges this. Page speed isn't among the top ranking factors but the search engine does consider it.   With that in mind, take time to check your average page speed. You need to cut down on things that slow your site down, like Flash animation and images with large file-sizes.   4. Low-Quality Design for Mobile Users Does your website look great on a desktop computer? That's great, but did you take time to consider its appearance and navigation quality on a mobile device? Relying on the built-in responsive web design features of WordPress or any other site builder isn't enough! Your web design has to work around the limitations of mobile users. This means using shorter, two to three sentence paragraphs on your blog posts. It also means using clear buttons and hyperlinks, using readable typefaces, and a color scheme that's pleasing to the eye when viewed on a tiny screen. Fixing a Broken Website Does it look like your site has a few issues? Don't panic yet, there are multiple ways to get back on track. Check out the following ways to fix a broken site: 1. Use Auditing Tools and Plugins Get tools like Broken Link Checker and Dyno Mapper. You can also use Google Search Console to isolate all error 404 pages.   Of course, you can't fix every broken code or missing page. The good news is they don't have to be dead-ends. You can install plugins that allow you to customize error 404 pages, adding redirecting options to keep visitors on your site. There are also content auditing tools that can help bunch together all your blog posts. This makes it easier to find posts no longer relevant. You can edit these blog posts, delete them, or put an addendum notifying readers that the content isn't relevant. Add a link to a more updated post. 2. Conduct Quality Surveys Even with the best tools, you can't find and fix every issue on your site. One great alternative is to install plugins that hand out surveys to visitors before they leave your website. They can tell you about their experience and rate their satisfaction or report any problems. As soon as someone reports an issue, work on it immediately. This is a good method of fixing broken pages since the user feedback points at specific issues you can tackle without having to conduct a content or SEO audit. 3. Monitor Bounce Rates Want to fix pages quickly? Instead of auditing your whole site, check your bounce rates.   High bounce rates don't automatically mean bad or broken pages. However, you shouldn't see high bounce rates on pages you expect to lead visitors to explore further. If there are high bounce rates on landing pages designed for sales, there's something wrong! Get on those pages and work on a redesign. There might be issues with your Call-to-Action or its placement, the color scheme, UX, or mobile-compatibility. 4. Hire a Professional All of these steps to fix a broken site take time, money, and manpower. If you don't want to risk making further mistakes, it's better to call professionals. Let them audit and fix your pages for you. This can be a lot more affordable than you'd think.   Yes, the initial payment might seem high but you save money in the long-run. They have better tools, experience, and training to guarantee high-quality output. Fix Your Site Today! Do you have a broken website? Follow this guide to diagnose and fix any problems you have. It isn't too difficult or too taxing to get your site back to speed once you know what you're doing or if you're working with the best consultants in the field. If you're looking for reliable experts to audit and fix your website, feel free to get in touch with us right now! We offer a ton of other services too so don't hesitate to check out what we've got! --- ### Tired of Attending Trade Shows? Here’s Why Digital Marketing is a Better Alternative > Skip costly trade shows. Learn why digital marketing is a smarter, more scalable way to generate leads, build brand awareness, and measure ROI. - Published: 2020-01-06 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/tired-of-attending-trade-shows-heres-why-digital-marketing-is-a-better-alternative/ - Categories: Uncategorized It’s that time of year again! Time to pack up your flyers and tables, brief your marketers, and spend three days pitching people who happen to walk by.   Yup. It’s trade show time.   Of course, if you’re already feeling a bone-deep sense of dread, you may have realized what many marketers are beginning to understand--despite their longstanding popularity as a marketing tool, trade shows don’t work.   What if we said there’s a better option out there? That you can target exactly the customers your business wants for a fraction of the price?   No, that’s not a sales pitch. That’s basic economics, and it’s just one of the reasons why digital marketing is a better alternative to the same old trade show circuit. Here’s why it’s time to put your flyers back in the storage closet and let your team focus on digital marketing.   Key Elements of a Trade Show Before we talk about why trade shows aren’t working for your marketing team, it’s important to understand the essential elements of a trade show--and why they aren’t coming together the way you hope.   The goal of a trade show (as an event, that is) is to offer in-person, real interaction with businesses. Attendees can make their way through booths and talk to vendors about their particular product and even see it in action or give it a try. Some people might be tire kickers without any interest in purchasing, while others might be ready to buy on the spot.   Either way, they’re able to speak with vendors in person. That’s good news for vendors, as you might get a customer that would never have otherwise heard of you. Plus, you get to work your pitch on them in person.   The Goal of Trade Shows For vendors (i. e. you) there are several potential goals of trade show attendance, but they often boil down into two categories:  Lead generationBrand awareness A lead is a person who indicates interest in your brand, product, or service in any way, shape, or form. Someone usually becomes a lead after the business has had opening contact with them. Lead generation is thus the process of converting strangers into someone with an interest in your brand, intending to eventually convert and make a purchase.   Then there’s brand awareness, or the extent to which potential customers are aware of your brand and associate certain images, features, or products with your brand. You need brand awareness to generate leads, but widespread brand awareness is a long-game enterprise.   Trade shows (in theory, at least) can be helpful on both fronts since you get vital human interaction that cannot be found elsewhere.   Why Trade Shows Aren’t Working While brand awareness and lead generation are important goals, the reality is that trade shows are not the right choice to help meet these goals.   To be clear, trade shows can help with brand awareness and lead generation--to an extent. But when compared to other options--like digital marketing, for example--the truth is that the benefits for lead generation and brand awareness are outweighed by the myriad costs and inefficiencies of trade shows.   Here are a few reasons why trade shows aren’t working as well as your marketing team needs them to, despite their relative benefits.   High Cost-per-Lead One of the greatest drawbacks of trade shows is extremely high cost-per-lead.   Cost-per-lead is a term borrowed from the lexicon of performance-based advertising, but it works well to understand the issue here.   In digital advertising, cost-per-lead is a middle ground between cost-per-impression, where a publisher is not rewarded or punished for how traffic performs, and cost-per-sale, where the publisher bears full responsibility for how traffic converts even though they have no control over their advertiser’s site.   Cost-per-lead, as the name implies, is a payment model based on the number of qualifying leads generated.   For trade shows, cost-per-lead refers to the lead yield relative to the amount of effort put into attaining it (i. e. resources, money, materials, man-hours, sales time). HubSpot stopped exhibiting at trade shows because of the cost-per-lead--the Hubspot blog generates more leads in a single day that a two-day trade show.   A Lot of Man Hours More importantly, the HubSpot blog can generate those leads with far lower costs--including a far lower number of man-hours.   Let’s be honest: trade shows take a lot of work. You have to select your presenters, prepare your pitch, put your exhibit together, run through your goals, and ensure that your presenters have enough materials on hand for the trade show. Then you lose those presenters for the duration of the trade show.   All of their responsibilities get put on hold. They can’t perform regular work tasks and run your trade show booth at the same time--not if they want to see real results.   Once they’re there, they have to spend the entire day pitching people. Anyone who walks by could be a potential lead, so you can’t take the chance. But because your booth stays in one place, you may not even see everyone who passes through the trade show, especially if your booth is in an out-of-the-way location.   Plus, even the people who walk by may not be interested in talking to you. They may need convincing. Trouble is, every other booth is trying to do the same thing, so people will eventually get tired of the same old story no matter who’s telling it.   In short: it’s hours of work for comparatively little return.   Return on Investment vs. Return on Objective At this point, we should distinguish between return on investment and return on objective.   Return on investment and return on objective are the two main key performance indicators for trade shows. Return on investment, or ROI, is something you’re already familiar with--it’s a measure of how much revenue is generated relative to the cost of attending. Return on objective is more nebulous, measuring how participation helped meet non-sales objectives.   ROI is relatively easy to calculate. The formula is simple: Return on investment = (Revenue - Investment) / Investment.   Return on objective is harder. You need to know what you’re evaluating and what your concrete line of success is--otherwise, any degree of success can be considered a good day, even though the costs of attending and losing valuable manpower at the office are still high.   This is precisely why many companies struggle at trade shows. They know that trade shows are useful for soft, non-sale objectives, but they don’t know how to measure their success and they don’t know how to determine whether the cost was worth the relative success.   No Social Media These days, social media is your first line of marketing defense. 223 million Americans use social media in 2019, and more than one in three social media users say they go on social media to find out more information about a brand or product.   So why is it that trade shows are lacking in social media?   There are layers of social media interaction happening at trade shows. There’s the social media of the trade show itself and the show’s host, then there are the social media of each vendor.   This adds another layer to the many responsibilities of your trade show attendees. Not only do they have to be ready and available to interact with people on the floor, but they also have to manage social media to try to attract more people to their booth.   Assuming, of course, that attendees are checking social media when they arrive, which they may or may not be. Picture a crowded conference center with thousands of people using the same internet connection or their data to check social media while also trying to browse booths and you can understand why.   Poor Presentation Last but not least is the issue of presentation.   Trade show presentation has as many layers as an onion. There’s the booth itself, but the person manning your booth is just as much a part of the presentation as the materials decking out the booth.   This is where you run into a problem. If you’re like many businesses, you can’t necessarily afford to lose the people who should be there--senior marketing staff and product managers who know what they’re trying to sell and how to sell it well. So, you send interns or temps instead. After all, you can afford to spare them for a day or two.   But, as previously stated, senior marketing staff and product managers are the ones who know what to sell and how to sell it. Interns and temps are equipped to answer bare-bones-basics questions and hand out flyers, but they can’t do a deep dive the way your long-term staff can.   The net result is the same. The wrong person manning the booth can be just as detrimental to your success as a bad booth display, and you’re still sinking a relatively high amount of time and resources into a few leads.   By the Numbers With that in mind, ask yourself: what does a trade show cost, by the numbers? What does digital marketing cost relative to what it brings in?   And which one is the more economical choice for your business in the long run?   These are important questions, especially if you’re trying to pitch a strategy shift to upper management with traditionalist tendencies. Here’s how trade shows and digital marketing stack against each other in concrete terms.   Trade Show Economics Let’s say you have a trade show with 5,000 attendees, and let’s say this trade show spans over three days.   A company with a decent presence at the show (a 20x10 booth space) might get 100 leads per day requiring follow-up. For three days, that’s 300 leads. Not half bad, right?   Not so fast. Keep in mind that these leads require follow-up to further qualify them. That means your leads from the show will be whittled down, which could leave you with something in the family of 50 leads (just 1% of the trade show attendees, by the way).   Accounting for booth space, shipping, signage, travel costs, entertainment, and drayage, you’re realistically looking at an event cost of around $20,000, plus another $15,000 in staff time spent setting up the booth, manning the booth, qualifying leads, and closing down at the end of the show.   That leaves you with a total cost of $35,000, or $116 per lead. Go to 10 shows like this per year and your annual trade show budget is $35,000. Assuming that you have a gross margin target of 70%, you need to make $1,000 per sale (or $500,000) to make these shows revenue-neutral. Order sizes of less than $1,000 mean you’re losing money on attendance.   You can go cheap for a smaller booth in the back corner, but you’ll get fewer leads and lower lead quality. Spend a bit extra to attract more leads and your cost-per-lead shoots up, as does the necessary revenue required to make show attendance worthwhile (or, at least, not a loss).   Don’t forget brand impressions, if your goal is brand awareness. Brand impressions for trade shows aren’t overwhelmingly impressive either. Assuming that 30% of attendees who walk through the door are paying enough attention to your booth to make an impression, you’ll reach 15,000 people per year for $23 per lead. Also, keep in mind that trade shows are the marketing equivalent of moon landings--you won’t know until after the launch has already come and gone whether your promotion works, and you won’t have enough rapid feedback to modify on the fly. So you could waste an entire three-day trade show on a promotion that doesn’t work.   Digital Marketing Economics Now let’s take a look at digital marketing. For our purposes, we’ll keep it simple and focus solely on your website.   Let’s say you invested big in making an outstanding website, even hiring an outside contractor to outfit it for you. That total came out to about $200,000. Amortized over three years, this comes out to about $66,000 per year.   However, you also have to keep people on staff (or keep contractors on standby) to manage your website for you. Let’s assume you keep three people on staff for this purpose, managing content and technical infrastructure for a total annual cost of $150,000. Let’s also say that you spend about $15,000 per year on SEO (after all, you’re willing to invest big).   Your code isn’t eternal, so you’ll have to pay for ongoing coding and contract design to ensure graceful aging. We’ll assume you invested in good-quality work and that cost comes out to about $40,000 per year.   This brings us to a total of $271,000. Deep breaths everybody.   Let’s assume that because you have $271,000 on hand to spend on your website each year for development and maintenance that you’re a decent-sized company with a respectable following, maybe an average daily traffic of 700 visits with 2% conversion rate to leads and 1% conversion to purchases.   Annually, this means:  255,000 impressions12,775 leads6,300 purchases With an annual cost of $271,000, this gives you:  Cost per impression: $1. 06Cost per lead: $21. 31Cost per sale: $43. 01 Assuming again that you have a gross margin target of 70%, you would need a break-even cost per sale of $61. 44, or $387,000 annually.   Not only is the brand impression cost for digital marketing far lower than trade shows ($1. 06 to $23, anyone? ) but you have a far higher volume of leads and the quality of those leads is better since visitors find your site by looking for something that you specifically offer.   Why Digital Marketing Can Do Better The numbers don’t lie, but the question remains: why does digital marketing perform so much better than trade shows?   The truth is that while trade shows have the benefit of in-person interaction to hold over digital marketing, the truth is that the reach and specificity of digital marketing greatly improve your performance. Plus, digital marketing offers ways to give the same effect as an in-person interaction, and quickly learn whether a strategy is working or not.   It doesn’t matter whether you’re using pay-per-click lead generation, Facebook lead generation, or one of the laundry list of other digital marketing strategies. Digital marketing offers marketing power that trade shows can’t match. Here are a few reasons why that is.   Global Connection Once upon a time, social media came into the world to bring people together. And while social media has evolved in the past several years, it’s still the best place to bring together people from far-flung locations.   Your website is the same way. You no longer have to rely on customers who pass through your store by chance--now, you can reach anyone with an internet connection, provided that you use the right tools to ensure your site appears when they go searching.   Targeting Your Ideal Customers This is also an area where digital marketing trumps trade shows every single time.   The benefit of trade shows is in-person interaction. There’s just one problem: you can’t filter the people coming through the door to ensure they’re the right fit for your business. You won’t even know if every person walking by your booth is a lead, or that every potential lead at the show makes their way past your booth.   You just have to try them all and hope for the best.   Digital marketing is built on the knowledge that this type of free-for-all marketing is unsustainable, inefficient, and wildly impractical. That’s why you can target your customers with incredible specificity.   Take Facebook ads, for example. The power of Facebook advertising is the level of refinement in your targeting--you can target 40-something married, childless ex-pats living in Madrid with an interest in soccer if you were so inclined.   Better still? You can be just as specific with other forms of digital marketing. That way, you never have to guess whether someone coming to your site is a potential customer--you’ll know that they have the potential to become one.   Measurable Results Of course, digital marketing goes deeper than targeting. Unlike trade shows (i. e. marketing moon landings), you don’t have to wonder whether your strategies are working--you can check your performance in real-time.   You can use analytics tools on social media platforms, SEO analytics tools like Google Analytics, or any of a laundry list of tools. All of them provide you with the same thing: concrete numbers showing how your campaigns perform and who is converting relative to how much a campaign is spending.   That way, you’ll always know whether your campaigns are reaching the right audience. And if they’re not reaching the right audience, or not converting at the level that you had hoped, your marketing team can make edits as you go to get the campaign back on track.   Ready for a Smarter Marketing Strategy?   If you’re like us, you know that marketing to everyone isn’t the answer your business needs to stay competitive. You need to market smarter, not harder. And that means it’s time to let your competitors worry about trade shows--you can outperform all of them with digital marketing.   Even better news? You don’t need to spend years learning the art and science of digital marketing to see the results we discussed. You just need the right set of experts in your corner. That’s our cue.   We know the power of digital marketing. More importantly, we know how important it is to match your marketing strategies to your business. That’s why we’re not just a marketing service--we’re your business partner, and we’ll work with you to develop a strategy that truly helps your business grow.   Ready to see what your business can be? We’re ready to make it happen. Pull up a chair and start the conversation.   --- ### Building a Product That Solves a Problem > If you don't have a solution to a problem, build one. Here's everything you need to know about how to design and build problem solving products. - Published: 2020-01-04 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/building-a-product-that-solves-a-problem/ - Categories: Uncategorized HGTV recently released its list of top problem-solving products for 2019. Among them were new items designed to do everything from reminding you if the dishes are clean to absorb the onion smell from your hands after you're done chop-chopping. The wide range is a reminder of just how creative problem-solving solutions should be to leave an impression. While we can't do the work for you, we can give you a blueprint for how to make a product that puts you in the same problem-solving company. Let's begin! 1. Define the Audience We're putting this one before defining the problem, though the problem may be the first thing that pops into your head. Even if it is, the first thing you need to do is switch from the idea to the people who are likely to use any finished product you might end up developing.   Who are these people? How much does the issue get to them? Would they be willing to lay out money for your solution and, if so, how much?   Getting a good idea of who your audience is will teach you a lot about how to approach your solution. And how to market it!   2. Isolate the Problem Think of the two examples we mentioned at the start of this article. A product that gets the onion stink out of your hands? How much more focused can you be? This is called being narrow with the solution that your product presents. You don't want a product that attempts to solve 50 different problems or else it probably won't do any of them very well. Try to state the business problem in two sentences or less. That'll also be helpful when elevator-pitching potential investors.   3. Recreate the Problem You know the audience and you have an idea of the biggest problems they may be facing. Now it's time to experiment. And there's no better way of doing that than recreating the problem for yourself.   Doing so will give you firsthand knowledge of the problem you're attempting to solve. And it may even give you additional insight into what the final product needs to be. When you're doing this, make sure you look at existing products on the market. Studying what's already out there will give you better ideas and teach you how to be a disruptor. 4. Visualize the Results If you're having trouble getting started, skip to the end. Try to visualize the emotional relief your customers will feel when they've seen your solution took care of their problem. Now they're holding your product in their hands, admiring it. What does the product look like? What specific component of it brought about the resolution?   What other components needed to be in place for it to work the way that it did? This exercise is called reverse-engineering and it all starts with visualizing your success. 5. Write a Hypothesis The very definition of problem-solving requires one to have a hypothesis in place of what you believe will work to solve the situation. Your hypothesis should take a stance and follow a series of steps to be "proven. "  An important thing to understand in product development: it's okay if your hypothesis is wrong. That's because every outcome will bring you closer to the actual solution. 6. Take the First Step So far, you've had a thinking problem. Now it's time to think about what can you address immediately. When developing any hypothesis, you have to start thinking in terms of action steps. After all, the only way to prove your hypothesis correct is to take steps toward working it out. So make a list of the things that will need to be done to prove your hypothesis right or wrong. Then, take the first one. 7. Assess What Is Working By definition, a problem solver shouldn't be in it to confirm his own biases but to get to the heart of the matter. What will work? What won't? He doesn't live and operate in a world of feelings. He wants solutions. And that sometimes means finding out he's on the wrong path. When you're developing a problem-solving product, take breaks to assess your progress. Make note of the outcomes you predicted as well as the ones that surprised you.   8. Redefine the Problem As Needed What you'll run into looking at problems that need to be solved is that sometimes the problem needs to be redefined. It isn't what you once thought it was when you were starting.   Taking time to clarify and redefine the problem will get you closer to the solution. But that requires you to make some adjustments.   9. Revise Your Game Plan Some game plan revisions are small in nature. Others are massive overhauls. It takes a patient person to put in a lot of work only to find they're on the wrong path and have to go back to the drawing board. But sometimes that's the reality. If it is, it is. Make however many revisions you have to until you're getting the results that you envisioned.   10. Seek the Right Talent So far, we've been talking about proof-of-concept stuff. Prototyping. We're not ready to turn this into a business until we've got one that works.   Once you can create a product that solves a problem, it's time to bring the right people together. You've got a great proof-of-concept. Now you need experts who'll help you refine it and develop it further until it's market-ready.   11. Invest in Education Continuing education is important for two reasons. First off, it keeps you from missing out on technological advancements that might render your product obsolete. Secondly, it teaches you how to do things more efficiently.   Additionally, you'll be able to better lead the people around you when it comes time to scale production, create marketing materials, promote, and fulfill.   12. Follow Through With a problem-solving product in place, it's time to get it out there and let it start doing what it claims to do. People will speak with their wallets and through word-of-mouth.   You can help it along by working to improve your product and outreach efforts. But ultimately, it'll either provide value or it won't. You won't know which until you follow through with your plan and all the previous work. Developing Problem Solving Products Is a Winning Business Strategy Most problem-solving products that succeed do it because they've devised the most marketable way of providing a solution. They may not necessarily be the best, but they're simple, practical, and do as promised. If you can deliver this type of product to the masses, then the sky is your limit.   Best of luck! And if you're ready to hack your business's growth, contact Bear Fox Marketing today. --- ### Disrupt Your Industry, Dominate Your Niche: How to Advertise on Facebook in 2020 > Are you ready to disrupt your industry and dominate your niche in 2020? Follow along as you learn everything needed to advertise on Facebook like a pro. - Published: 2019-12-11 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/disrupt-your-industry-dominate-your-niche-how-to-advertise-on-facebook-in-2020/ - Categories: Uncategorized Fifteen years after introducing the concept of a social network to the world, Facebook remains the social network to beat.   Don’t believe it? Think about how much time you’ve already spent today scrolling through your Facebook feed. Now think about how many other people while away a few minutes (or an hour) here and there doing exactly that.   Facebook has the reach, which means if you want to advertise your business, it’s the perfect place to be. But you have to know how to use it.   That’s where we come in. Here’s everything you need to know to advertise on Facebook like the ruler of your niche (because really, that’s exactly what you are).   Why Facebook Ads? Look, we hear you. With changes afoot in Facebook’s algorithm, organic reach is basically dead in the water and intrepid businesses like yourself have no choice but to invest in paid ads. Coincidence? Maybe not.   That said, don’t turn the page on Facebook quite yet.   Here’s the thing: Facebook still has 1. 63 billion daily active users. That dwarfs most other major social networks, including Instagram (500 million), Twitter (139 million), and Snapchat (210 million). It’s the most widely used social network by a huge margin, and that means it has incredible reach with your potential customers.   Plus, Facebook users are more engaged than users on any other social network.   In plain English? If you have an audience of any kind, there’s a better than fair chance that they’re already on Facebook.   That user power shows in Facebook’s advertising functionality. The beauty of Facebook advertising over other social media networks is that you have incredible power to be precise, ensuring that you reach exactly the audience you want to reach (and thus see more conversions).   The question isn’t why use Facebook Ads? The question is why aren’t you using Facebook Ads already? Before You Get Started Before you skip off to find the Wizard, though, you first have to find the yellow brick road. Facebook’s advertising is only as powerful as your ability to use it, so if you’re fumbling along without any sense of direction, you won’t make much headway.   So, before you log your first Facebook campaign and wait for results, you have to get organized.   Know Your Audience It all begins with your audience. Even though Facebook has 1. 63 billion daily active users, you’re not going to target all of them. The power of Facebook advertising is its ability to target specific groups who are most likely to buy--only those who are most likely to buy.   That means a far better ROI for your marketing dollar... if you know who’s most likely to buy.   To that end, get to know your target audience first. Specifically, get to know your target audience on Facebook, which is different from your target audience on any other social media network (or any other form of marketing). You may be having great success with a target demographic you don’t even realize.   If you’re not sure who they are, no worries. Now is the perfect time to learn your target customer. A lot of new marketers have the urge to broaden their appeal. Resist that instinct. You should know your target customer so well that you could pick them out of a crowded city street based on their appearance, age, and what they’re doing.   Know Your Strategy Once you know the audience you’re after, you can develop a strategy to target them. Remember, advertising tools (including Facebook) are only as good as your proficiency at using them. If you come in knowing exactly what you’re trying to achieve, you stand a much better chance of achieving it.   Otherwise, you’ll open up Facebook Ads and be so dazzled by options that you’ll wind up with an ad that doesn’t do anything to help your campaign.   Start by asking yourself the basics, such as:  What are you trying to sell? A product? A service? An event? Be specific.  Who are you targeting?  Why are you targeting them?  How will they benefit from what you’re selling?  What’s their pain point? What would prevent them from spending?  Where are they in the sales funnel?  Are they a warm or cold audience?  What result do you want from this campaign? Conversions? Traffic? Be specific.   As with your target audience, the more specific you can get, the better off your campaign will be.   Know the Right Type of Ad for Your Goals Once you’ve gotten that far, it’s time to ask what type of ad is best suited to your goals. Hint: it’s not one-size-fits-all.   As in most things, Facebook Ads offers you a beautiful array of ad format options, including:  PhotoVideoSlideshowCarouselDynamic product adsLead form adsCollection adsInstant experience adsMessenger adsStories adsStories augmented reality adsPlayable ads Each of these ads can be broken down into one of four main ad categories:  Mobile newsfeedDesktop newsfeedRight columnInstagram How do you choose just one? It’s simple: go back to that strategy, objective, and target customer we asked you to identify. If you’ve done your homework, you know your audience, and you know what would best speak to them to achieve the results you’re hoping for, the type of ad best suited to the occasion should be an easy choice.   Know Your Creative Material Once you know what type of ad you’re creating, it should be that much easier to zero in on your creative materials. Don’t think this is an in-and-out situation, though.   We told you to be surgically precise with your customer details for a reason: what clicks with customers (i. e. what convinces them to click) is highly specific, which is why Facebook Ads are so highly targeted. If you don’t design your ads with almost microscopic attention to detail, your creative material may miss the mark completely.   If you need somewhere to get started, lean into your funny bone: more than half of customers say they remember an ad if it’s humorous. Better still, be funny in video format, as customers are far more willing to pause scrolling for a funny video than read a block of text to catch the punchline.   Set Up Your Account and Access Once you’ve got your ducks in a row, you’re finally ready to get this show started and set up your account (if you don’t already have one, that is).   If you haven’t already, sign up for a Facebook Business Manager account. This is what allows you to access Facebook Ad Manager, which will allow you to create ad campaigns and track your ad spend.   Don’t forget to link to your business’s main page--otherwise, you won’t be able to manage ads for your business account.   Once you’ve got your Business Manager account set up, direct your attention to the Business Manager Settings and click on “Add New Ad Accounts”. It will then prompt you to enter your payment information, so have your account information handy.   From there, you’re ready to head on over to your Facebook Ads Manager Dashboard. You’ll notice four tabs:  Account OverviewCampaignsAd SetsAds Take a deep breath, because you’re about to get familiar with all four.   Preparing to Advertise on Facebook Once you’ve got your ducks in a row, rolling out your Facebook Ad campaign is mostly a matter of setup and monitoring. Fortunately, if you followed the steps we already gave you, you should be ready to march.   Ready? Let’s do this.   Choose Your Objective The very first thing you’ll do when you kick off a brand new Facebook Ads campaign is to choose your objective. This is a fantastic advertising tool because Facebook will use the information you provide about your objective to tailor ad placements and optimize your marketing ROI.   The key is knowing how to use it, which is why we told you to clarify your ad objectives, target audience, and end goal first.   You’ll see three categories of objectives:  AwarenessConsiderationConversion Within each category, you’ll see a more specific objective. You can choose:  App installsBrand awarenessCatalog salesConversionsEngagementLead generationMessagesReachStore visitsTrafficVideo views Choose your objective wisely, because your ad campaign from this point forward will be geared toward the objective you select. Remember to be specific and choose an objective that best reflects your goals.   Let’s say, for example, you’re running a video ad, but your goal is to boost conversions. In that case, select “Conversion” instead of “Video views”. It is possible to split-test objectives, but that requires a bit of strategy and planning if you want to see real results. If you’re a newbie, get comfortable targeting an ad campaign toward a single objective first.   Creating Facebook Audiences And now for the mother-lode, the thing that makes Facebook the one to beat: the audience.   Facebook knows it has an enormous audience. It also knows that the audience is incredibly diverse, with a huge array of interests, life experiences, motivations, and pressure points. The crowning jewel of Facebook Ads is the incredible specificity of audience targeting.   Facebook has three primary audience types:  Saved audiencesCustom audiencesLookalike audiences Custom audiences are your highest value target since they allow you to retarget site visitors and those who have engaged with your app or content in the past. Saved audiences are audiences you can define based on key characteristics. Lookalike audiences reach people similar to those in your existing customer database (translation: high conversion potential).   You can combine custom and lookalike audiences for targeting, but again, learn to walk before you try to run a marathon. If you’re just getting started, keep it simple and focus on one type of audience first and figure out how you want to target them.   You can target audiences in four ways:  Location-basedDemographicInterest-basedBehavior-based Which you use and to what extent you tailor it will again depend on what your ad campaign is hoping to achieve.   A word to the wise: targeting your ads is a necessity, but there are creepy and non-creepy ways to do it. The key is to use targeting as another means to focus on a highly specific type of customer and gain their trust through advertising, rather than reminding them that you’re using a disturbingly impressive array of marketing tools to pluck their data out of a crowd.   Location-Based Targeting Location-based targeting is based on the principles of location-based advertising, which is when you tailor your marketing efforts to people in a specific area. In Facebook terms, this means targeting certain people based on geographic information, such as:  CityCountyState/regionCountryDMA (designated market area)Postal codeAddress radius Fortunately, Facebook makes it easy to target the group you’re after based on location information. All you have to do is type in the desired location target.   Plus, you can winnow down location targeting even further.   The default option is targeting everyone in X location, i. e. the last updated location of a given Facebook user. But let’s say you’re a local pest control business and you want people to hire you to do work in their homes. In that case, you could target only people who live in the specified area.   You can also target people who frequent the area by targeting people who were recently in the desired area (which is established by tracking mobile phone usage in your target location).   On the other hand, if you’re trying to attract tourists or travelers specifically, you could target people traveling to your target area of choice. This option allows you to target users who visited the target area recently if the target area is 100 miles or more away from their home location.   Demographic Targeting However, there are plenty of people who visit a given location that may not be desirable for you as a potential customer. Young professional twenty-somethings with money to burn are an entirely different species from soccer moms who shop primarily for their kids.   This is where demographic targeting comes into play.   As usual, you’ll get a smorgasbord of options when you click on demographics, but the options are split into three key area codes:  AgeGenderLanguage For example, people won’t interact with your ads if they can’t read them, so it helps to choose language preferences if you’re advertising in a particular language. This can get tricky in areas where multiple languages are spoken, but it can also help separate your business by showing that you’re willing and able to work with people speaking different languages.   However, you can get extremely specific in demographic targeting. You can target based on education, occupation, political views, generation, life events, relationship status, even based on a user’s parents (like we said: creepy and non-creepy ways to do this).   Interest-Based Targeting However, for businesses, one of the easiest and most effective targeting avenues is interest-based targeting, which is exactly what it says on the tin: targeting people who have specific interests that are relevant to what your campaign and organization has to offer.   A few general interest groups you can target include:  Business and industryEntertainmentFamily and relationshipsFitness and wellnessFood and drinkHobbies and activitiesShopping and fashion If you’re a yarn company targeting knitters, for example, the hobbies section is your jam.   Once you tell Facebook what interests you want to target, it will pull data from users’ likes and interests, pages they’ve liked and visited, apps they use, etc.   Here, again, it pays to be specific. You can target multiple interests to broaden your reach, but only select an option if it’s truly relevant to your campaign and your advertising goals.   Behavior-Based Targeting Finally, there’s behavior-based targeting, which is a more nebulous category than the other three. Unlike the previous categories, which focus on data culled from a user profile like their age and location, behavior-based targeting combines Facebook data and external data sets to target users based on things like purchase history, personal anniversaries, etc.   A few behavior categories you can target include:  AnniversaryConsumer classificationDigital activitiesExpatsMobile device userMulticultural affinitySeasonal and events Be careful with this type of targeting. When it works, it’s tremendously useful, but it only really works in specific circumstances. You have to be precise about who you’re after to ensure that behavior-based targeting is the right fit.   Decide Where to Display Your Ad Once your targeting is winnowed down to the last possible detail, it’s time to target other things. Where to display your ad, for example.   This is the moment when you move on to the ad set stage and tell Facebook where to optimize your ads.   For example, you can choose to focus on mobile users instead of desktop users. Within Facebook itself, you can target feeds, in-stream videos, in-stream articles, right column, and suggested videos. You also have display options in Instagram, Messenger, and audience networks.   You can even target a specific operating system if you’re so inclined.   Technically, you can run your ad with every display option selected, but you shouldn’t. Again, the power of Facebook Ads is specificity. If you know your audience, chances are you can figure out where they’re lurking online and you’re better off targeting them there anyway.   Set Your Budget Take a deep breath and get ready to put your money where your mouth is.   In the next section, you’re able to choose your budget, or rather, how much money you want to spend on the campaign. You can select a daily budget and select the maximum amount you want your campaign to spend each day, or you can create a lifetime budget which denotes how much money you want to spend throughout the entire campaign.   If you select a lifetime budget, you’ll also have to provide a specific date range to run your campaign. Keep in mind that your budget isn’t used up based on arbitrary daily spend, so you could spend a lot in one month and very little in the next. You may not even spend your entire budget by the deadline.   Facebook will run your ad until the date range runs out or the budget runs dry, whichever comes first. So be careful about how much money you realistically expect to spend.   And no, you can’t run ads on Facebook for free. Facebook is a business, not a charity. You get charged by cost-per-click (CPC) or cost-per-thousand-impressions). No money, no ads.   There is no minimum or maximum you have to spend on Facebook Ads to see results, nor is there a perfect timeline to see results. It depends on what works for you, which can take some trial and error (and attention to your advertising goal).   For beginners, start with a baseline range based on what you know you can afford and what you reasonably expect to spend based on your preexisting data. Then you can scale up or down based on performance.   Ready to Take Your Facebook Advertising to the Next Level? When you advertise on Facebook, you’re not just running an ad. You’re building trust, establishing a relationship, showing customers why your solution is exactly what they’ve been missing in their lives. It’s a powerful tool, but you have to use it skillfully.   That’s where we can help.   We know the power of Facebook marketing, and more importantly, we know how to deliver results. Our goal is simple: crack your Facebook funnel in under 45 days and get you 5x or more return on your ad spend.   1If that sounds like your cup of tea, pull up a chair and let’s get talking.   --- ### Are Facebook Ads Dead? How To Best Utilize Your Social Media Marketing > When it comes to marketing in social media it is hard to tell if Facebook ads are still the way to go. We look into the ins and outs of social media marketing. - Published: 2019-12-07 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/are-facebook-ads-dead-how-to-best-utilize-your-social-media-marketing/ - Categories: Uncategorized It’s no secret that Facebook is getting a lot of negative press, especially after its privacy scandals. It had an impact on its user base, for sure. Does that mean that Facebook is dead? Not quite; as of the second quarter of 2019, it still has over 1. 587 billion daily active users. The numbers didn’t even decrease after the scandals, it only increased. What does this mean for marketers? Does this also mean Facebook Ads isn’t dead? That’s both true and false because while the old Facebook Ads is dead, there’s a new one that makes it more powerful. Let’s take a look at the current advertising situation on this platform. Facebook Ads are Not Dead Like Facebook isn’t dead, Facebook Advertising isn’t, as well. It’s only evolving. To this day, Facebook remains to be one of the cheapest providers of ad space. It allows you to reach the same amount of people at a fraction of the cost of Google ads, for example. With Facebook’s number of daily active users, ad space on Facebook remains to be a prime spot. However, that doesn’t mean that there are no changes to how ads perform on the platform. Facebook made huge changes to its ad algorithm in 2018. It included improvements for both the user and the marketer. The changes compelled advertisers to change their digital marketing strategies, though. Otherwise, they won’t get the same results as they did prior. That said, how does the social media marketing landscape at Facebook look nowadays? Ads on Facebook Videos You might have noticed that Facebook is putting its focus and resources on videos. It even launched a section in its app, called Watch, dedicated to exploring videos. That’s because the social media giant realized that users prefer consuming videos than other types of content, like images and photos. Videos get more engagement and 1200% more shares than these.   Videos on Facebook are still generating more engagement, leading the platform to monetize content creators here, too. Like on YouTube, content creators get money by putting ads in their videos. But why choose Facebook video ads over its rival? Well, more content creators mean more original content, which then means more viewers. Because of that, Facebook has surpassed YouTube in terms of viewership. Around 47% of people claim to watch more videos on Facebook over the other. On the other hand, only 41% of people prefer watching on YouTube. That’s because the types of sponsored content they see are relevant to them. Facebook is getting more accurate at targeting people. That goes for ads, too. In summary, you get better targeting and more people to reach with Facebook’s ad breaks. Seeing as how users love watching videos, even with ads, you must include both video content and video ads in your SMM strategy. How to Create Effective Ads Facebook’s part in your campaign only starts after you’ve published your ad. It will then find the right people and show your ad to them. The rest of the campaign, however, is up to you. It’s up to you to make users click on your ad. We’ll show you how you can do that below. 1. Know Your Audience This is the first step to every marketing campaign because to reach the right people, you need to know who they are. You must have an idea of how old they are, what’s their income, where are they living, and other general demographics. Not only that, but you have to take into account their interests and behaviors, too. This creates a narrow audience that’s most likely to act on an ad. It ensures you’ll only be paying to reach these people. 2. Retarget Your Viewers Facebook Ads Manager is pretty useful. It offers a lot of options for customizing your audience. You can even target a group that has already watched your videos. That way, you can target only the people that have already shown interest. For instance, you can launch a video ad to a cold audience and let that run for a few days. After this, you can run another video ad that can incite them to take action. It could be an ad about huge discounts on your store or a limited offer.   In a sense, you’ve already pre-qualified your audience. You spend less on people more likely to take you up on your offer. 3. Create Proper Ads Don’t want your audience to ignore your ad? Don’t make it look too spammy.   In the first place, Facebook has already taken action on spam, making it less likely to appear on the users’ timelines. If your ad looks like spam, it may get tagged as such. For instance, too much text on an image will have a lesser reach than images with less than 20% text.   For starters, you must adhere to Facebook’s rules to make sure your ad runs normally. Then, make it interesting to make users click it. Make them curious or give them a reason to click your ad, like a discount, a solution to a problem, or else. 4. Start with a Small Budget Your budget for the ads depends on a lot of factors, including how large your audience is, how long you want it to run, and so on. However, we recommend starting small first. You can still reach your audience but with lesser risks of annoying them. If you have a huge budget with a small audience, for example, Facebook will show the ad to the same people, possibly annoying them. Starting small also allows you to test different types of ads without spending too much. 5. Test Your Ads Are you familiar with A/B testing? It’s the act of testing two identical ads but with one minor difference.   Both ads can be the same in all aspects except for the CTA, for instance. Both ads will then run at the same amount of time, and the one with the better results wins.   Facebook allows you to do that, with which you can not only test the ad elements, but the bidding strategies, audience groups, and ad placements, as well. Take Your Facebook Advertising to the Next Level Facebook Ads may not be dead, but there’s still a lot of adjustments to make to create an ad fit for the current landscape of the platform. We know it can be overwhelming, and that’s why we’re here. Contact us now for your digital marketing needs.   --- ### PPC Lead Generation: How to Get Better Leads From PPC > Are you trying to learn how to get better leads from PPC? If yes, you should check out our complete guide to PPC lead generation. - Published: 2019-12-03 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/ppc-lead-generation-how-to-get-better-leads-from-ppc/ - Categories: Uncategorized Some big brands spend almost one-quarter of their budgets on digital marketing. Since small businesses can't compete with that kind of money, they need to make the most of their marketing funds. So how should your small business tackle efficient marketing? The secret is to improve your PPC lead generation. With better leads, you'll only pay for clicks that lead to customer conversions. It's hard to ask for a better marketing ROI. But how do you optimize a PPC campaign and improve the quality of your leads? We'll unveil some effective strategies in this guide to PPC lead generation. 1. Use Targeted Keywords If you have any PPC experience, you know that keywords matter. You may even think you're using the right keywords to bring in your target customers. But since you're reading this article, there's clearly something amiss. It's important that, instead of casting a wide net, you use medical precision to reach those high-quality leads. To do that, you'll want to use long-tail keywords. These keywords are more specific and precise, which also means you'll pay less per click. But what's the benefit of long-tail keywords? You're attracting leads who know what they're looking for. They want "dedicated server hosting," and not "website hosting. " This way, you're paying to acquire fewer, higher-quality leads, rather than a ton of useless ones. That's just not cost-efficient. 2. Qualify Visitors Let's look beyond the keywords and examine other parts of the ad copy. You'll have the opportunity to pre-qualify visitors through the hyperlink or the descriptive text below. What does it mean to pre-qualify? Well, let's go back to our previous example. Your PPC ad has appeared for a visitor looking for a dedicated server host. Your company offers this service, but it's not looking to serve just anyone. Its ideal client is a small business. Although you can't include this in the keyword search, you could stuff it into the ad copy. Your hyperlink might include a CTA boasting about a small-business discount. The average visitor is less likely to click the link unless they're a small business. And if they are a small business, then you've landed a high-quality lead. 3. Find the Ideal Schedule Do you want to generate leads with your Adwords campaign? Great. Set it on a schedule. By having analytical data for different time segments, you can decide the best times to run your various PPC segments. For example, let's say Saturday and Sunday have low conversion rates or bad leads. You can lower your bid or stop paying altogether for these periods. And it works the other way, too. Maybe Monday is a fantastic day when all the small business owners get back to work. Not only do you get a ton of leads on these days, but most of them convert. During this time segment, it wouldn't be a bad idea to increase your bid and try to snatch up more visitors. 4. Divide and Conquer One PPC campaign isn't enough to capture all the potential leads relevant to your business. As we mentioned earlier, it's important to complement long-tail keywords with pre-qualifying content. But this option can dramatically narrow your leads, even if they have a better conversion rate in general. That's why customer segmentation is so important. With different targeted keywords, you can specialize ad copy to qualify the appropriate consumer for all your services. When you segment a campaign, you have better control over its individual pieces, as well as more avenues to specialize. Plus, you'll obtain quality leads without being too anemic. 5. Tailor Distinct Landing Pages When you draw traffic to your landing page from the PPC ad, there's no reason to continue screening. Thanks to your specific keywords and qualifying copy, most of the visitors landing on your website should be ideal customers. Plus, that means they've already clicked on the advertisement, anyway. Since you paid for the traffic, you want to convert every single person who lands on the page. To do that, it's important to tailor your landing pages for each individual PPC segment. If your qualifying ad copy talked about getting a free quote and it takes them to a product bundle, that's going to scare some people away. You've got your customers right where you want them. Now you just need to turn them into leads. What are you offering? Your landing page should offer a solution relevant to a perceived problem of your target audience. Ideally, you'll sweeten the deal to encourage them to sign up on the website or for the newsletter, completing the conversion process. Some companies offer giveaways, but those leads don't tend to be worthwhile. Instead, offer some other form of value if they sign up, such as a website hosting checklist! 6. Add More Fields If you have a reason to push people away after they've clicked on your PPC advertisement, turn to the sign-up form. You might want to do this if your special sign-up offer is an expense. That way you don't continue wasting money on bad leads. Adding more fields to the form is sort of like adding terms to a keyword search. For example, start asking for a company name as part of the sign-up. The individuals will get the hint and head off without becoming a lead. Want Improved PPC Lead Generation? Look, we get it. Running an effective PPC campaign isn't easy. But if you spend thousands of dollars every month on PPC, you need those funds to count. Stop paying for bad leads. With a combined 40 years of experience, the staff at Bear Fox Marketing is fully equipped to improve your company's ROI. Contact us and see how we can help you with PPC lead generation, SEO, and more. --- ### How Long Does SEO Take? A Complete Overview of Your SEO Timeline > Are you wondering how long SEO takes to work? Hang in there! This overview will answer all those questions about your expected SEO timeline. - Published: 2019-10-24 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-long-does-seo-take-a-complete-overview-of-your-seo-timeline/ - Categories: Uncategorized You’ve invested time, resources and hard-earned capital into your web design, marketing campaign, and content strategy. Still, your online traffic isn’t where it needs to be and Google has yet to recognize or reward your efforts.   While you could spin your wheels and drain your cash stores trying to boost your bottom line, the answer could be as simple as fine-tuning your Search Engine Marketing (SEO) approach.   Yet, before you dive headfirst into this multifaceted project, it’s smart to set realistic expectations. Will you see results overnight? If not, how long does SEO take?   Today, we’re sharing the answers to these questions and more. Join along as we explore the ultimate SEO timeline! The Time-Centric Evolution of SEO If it were possible to state exactly how long it takes for a successful SEO strategy takes to kick in, every business owner would be able to claim the coveted first page on Google Search Engine Results Pages (SERPs). However, as it stands, only a fraction of those gunning for the top spot earn it. If you do find yourself among these ranks, you’ll join an elite (and high-earning) crowd. Research shows that websites on the first page of Google earn 71% of all search traffic clicks, with some reports putting the number closer to 90%.   The overall success of your SEO campaign will hinge on a few specific factors, including: The size of your projectsThe core market you’re targetingThe state of your current SEO effortsThe age and authority of your site and online contentAny Google penalties currently affecting your ranking While everyone wants to rank first, keep in mind that there are a few other factors that you should prioritize, as well. Other performance indicators to measure include: Your level of qualified trafficYour total number of conversionsYour revenue growth Keep track of how these numbers grow during your SEO campaign to determine the real fruits of your efforts.   Out with the Old, In with the New In the past, there were myriad tricks and techniques that companies could use to see a near-immediate uptick in their online traffic. However, most of these, such as low-quality link building and keyword stuffing, are now considered cheap and underhanded. As such, relying on them to improve your visibility can usurp your efforts and damage your brand reputation.   In addition to penalizing blackhat SEO, Google has also shifted its focus in recent years. In addition to measuring specific metrics such as keywords, backlinks, tags and more, the search engine giant is also focusing on the overall value that your site provides. What experience do you deliver to your users? Do you deliver relevant data to match searcher intent? To keep up with this stringent analysis, forward-thinking brands are taking a more comprehensive, long-term approach to SEO. When you’re able to leverage a dynamic search experience and turn it into a valuable user experience, you’ve hit the jackpot. However, as is the case with most things in life, the best results take time.   The Case Against Rushing Especially if your financial stability or the future of your company depends on immediate business growth, it’s easy to demand quick results from your SEO strategy. However, if any internal team member or third-party SEO agency promises success overnight, consider this a major red flag. In reality, SEO takes time. You might wait what feels like forever before the SEO work you’ve put in behind the scenes translates into tangible business growth. However, once it does, the return is more than worth the investment. As your organic website traffic increases over time, you’ll improve your opportunity for both connection and conversion.   Any efforts to bypass the hard work and race straight to the finish line could be rendered useless. Why? Google automatically raises its virtual eyebrow at any company that experiences a sudden and steep increase in ranking, assuming that blackhat tactics must be responsible.   Instead, it’s smart to think of SEO as a longstanding commitment. The growth you crave will require thoughtful planning, cooperation across departments and a results-driven strategy. No flash-in-the-pan tactic is a suitable substitute for dedication and focus.   Once you do see your numbers grow in the right direction, it’s also important to understand the importance of staying the course. You’ll need to maintain your efforts and analyze your results to make sure they align with the best current SEO practices and Google algorithm updates.   Factors that Affect Your SEO Timeline There might not be a straight answer to the question, “How long does SEO take? ” However, there are a few aforementioned factors that can help you gauge how long you’ll wait to see real results. Let’s take a look at a few of the most powerful ones. The Age and Authority of Your Site You could create a brand-new website, do everything by the book and follow white-hat SEO strategies to reach your core audience organically. Still, you’ll find that it takes longer for your site to gain visibility. This is because the site age plays into any SEO strategy. In short, domains that have been around longer tend to out-perform those that are still in their infancy. This is mostly because these sites have more backlinks and content built into them, which makes them appear more credible and trustworthy to Google. While new sites could once get around this obstacle by paying for links, this is another tactic that’s now considered blackhat and deceptive.   Your best defense and way forward, in this case, is to give it time. As you create more original content, your backlink profile will grow. It won’t take long before you see the results you expect.   Your Current SEO Penalties and Site Errors Most of us have heard the saying, “Do it right the first time or don’t do it at all. ” If you’ve already established your web presence but can’t seem to get it off the ground, SEO penalties and mistakes could be to blame.   First, take into account any Google penalties that are already against your domain. Some of the most common ones include: Unnatural links (internal and external)Using a Private Blog Network (PBN)Low-quality linksExcessive reciprocal linking Take the time to learn the specifics around each penalty and work to correct the infraction. Once those are clear, it’s time to take a closer look at your website’s performance. Your homepage might look great, but if you dig deeper, how do the rest of your pages look?   Are there any links that lead to an error or a dead page? Work to fix any that result in the following messages: 404 Error301 RedirectBroken linkRobots. txt You might also need to add other critical components to your website’s linking structure and overall architecture to make it as user-friendly as possible. For instance, you can add sitemaps, . htaccess, web. config files, and other features to facilitate easier navigation.   In the same, user-centric vein, work to fix any inconsistencies in your site’s mobile optimization. It’s no secret that Google now officially rewards mobile-friendly sites. If yours still takes years to upload on a handheld device and results in fuzzy graphics and error-riddled videos, you’ll lose on-the-go followers.   Crawl First, Soar Later Endeavor to fix all of these errors and over time, you’ll notice the positive results of your hard work. However, remember that not all of your changes will index at the same time. You have to wait for Google bots to find your content, notice the updates, and recrawl your page.   Thus, don’t be surprised to find that some of your performance aspects will improve at a quicker rate than others. In some cases, it might even take a few different crawls before all of your changes register. From there, restoring your rankings can take even longer. In most cases, the length of time it takes to see results is congruent with the degree of updates you made. If you only swapped out a few links on your sitemap, you could see traffic grow in a few weeks or less. Yet, if you’ve undergone an extensive SEO revamp, it could be months or longer for the bots to identify and analyze all the changes.   Your Current SEO Efforts It goes without saying that if you’ve already invested in your SEO strategy, you’re one major step ahead of the game. To understand how much you’ll have to work (and how long you’ll have to wait) to see changes, consider where you stand on these campaign components. Content Strategy Relevant, timely and helpful content is one of your most powerful growth drivers. If you’ve already established a blog archive that’s filled with authoritative data, it won’t take you as long to build your SEO ranking.   On the other hand, if you’re starting from scratch, you’ll need to allow time to write, edit and publish fresh content. Begin by fixing any existing articles, whitepapers, or subpages on your site. Then, map out an approach to create and publish new content regularly.   The changes won’t happen overnight, but compelling content can establish you as a thought leader in your field, and this recognition can have a lasting impact.   On-Page SEO Want to see your SEO work pay off a little faster? Take a look at your on-page optimization.   Begin by making sure all of your critical SEO tags and descriptions are in place. These include your: Meta tags Image alt tagsHeadersTitlesDescriptionsAnchor text Making those simple tweaks can often deliver improvements in as little as a few days. This is especially true if the rest of your site is optimized for SEO.   Off-Page SEO At the same time, don’t neglect your off-page SEO efforts. Take into consideration the kinds of activities you engage in outside of your website to drive traffic back to it.   In your desire to get your name out there and attract eyes on your content, don’t fall prey to spammy tactics. Commenting on authoritative blogs with a generic link request could result in an immediate ban, which would unravel your entire strategy.   If you do engage in blog commenting, keep your comments relevant, personalized and interesting. Other SEO strategies that further your off-page optimization include: Guest bloggingSocial media sharingAdding your domain to high-end directoriesEarning a citation in an online industry publication Keywords and Competitor Analysis Wondering why your competitors always seem to dominate the search results? It might not be that their offerings are any better than yours. They might simply have the market cornered on relevant, targeted keywords.   This is where it pays to do a little homework. While you can’t steal their tactics, you can learn which keywords they’re using and how they’re performing. Then, you can use these insights to help direct and improve your approach.   The good news? Many online resources can make competitor analysis a breeze. With these, you can enter a competitor’s URL and immediately see key metrics including: The overall number of keywordsTop paid keywordsTop organic keywordsOverview of backlinksTraffic statistics These tools can cut down the time it takes to perform initial keyword research and also allow you to gain a competitive advantage. Link Building In terms of SEO techniques that take time, link building can be one of the more labor-intensive ones. Yet, Google algorithms require it. As such, it’s easy to fall into the trap of relying on blackhat strategies to quicken your efforts. Doing so means taking one step forward and five massive steps backward. Any efficiencies you gain that way are immediately erased when you’re slapped with a Google penalty, and you’ll find yourself even further behind than before.   Though it might frustrate impatient site managers, the only way to achieve a successful link-building strategy is to create high-quality content. Over time, the right people will reach it, share it, and link to it.   Yet, this doesn’t mean you have to sit back and wait aimlessly. You do have the power to make your content as visible and accessible as possible.   Reimagine long-form content into a series of shorter blog posts. Share your content on social media. Ask your online community which topics they’re most interested in, and use this data to guide your strategy. Starting From Scratch: A Month-By-Month Timeline So far, we’ve discussed ways that businesses with an existing SEO strategy can measure their timeline for success. Yet, what if your website is new? How long will it take you to reach the level of your established peers? Let’s take a quick look at how you can optimize your site now to rank as high as possible down the road. The Initial Planning Stage: Zero to Two Months Rather than diving straight into your SEO plan, set aside one or two months to plan it all out, first.   Take into account your specific SEO goals, your internal resources and whether or not you plan to utilize an outside strategist to help achieve those aims. A few of the key steps involved in SEO planning include: Setting a budgetAssigning team roles and responsibilitiesResearching your targeted, ancillary and long-tail keywords Auditing your existing site content for value, user-friendliness and technical efficiency Don’t assume that every stage will take the same amount of time, or that your timeline will be the same as the company’s next door. If you’re a large e-commerce company with several niches under your umbrella, your keyword research phase will take longer than that of a smaller consultancy with a more targeted market.   In the first few months of planning, don’t expect a major, noticeable jump in traffic, profits or your online ranking. However, stay the course! If you implement value-rich foundational changes, you’ll see results over time. Official SEO Implementation: Two or More Months With the planning stage complete, you’re ready to begin officially executing your SEO strategy.   We purposefully left this timeline open-ended because SEO is in a constant state of evolution. If you partner with an outside agency, this team will work with you to constantly tweak and update your approach over time in response to industry trends and new opportunities. The best agencies are always looking for ways they can analyze and improve your performance, adjusting the approach as needed. During these first initial months, take the time to address any technical concerns your site is experiencing. If your website doesn’t function properly, the best SEO strategy in the world will fall flat. Depending on the size of your company, the scale of your website and the complexity of the issues, these changes could take anywhere between a few days and a few weeks.   Overall, expect to spend a maximum of six months or so fully getting your site up to SEO speed. This is true whether you’re starting from scratch or completely overhauling an existing site that was beyond patchwork repair. If you team with a dedicated SEO agency, you’ll likely be able to shorten that timeline by a few months! Your results timeline is also dependent on how often search engine crawlers find your site. One way to expedite this process is to get your content in front of as many eyes as possible.   Establish a strong content distribution approach and help your content reach new networks! From social media platforms to email, there’s a bevy of channels to try. Establishing a Long-Term Content Strategy: Six Months and Beyond Technical issues resolved you’re ready to settle into the routine of monitoring, analyzing and updating your SEO strategy. You should center your approach around content creation, with keyword research at the core. All other factors aside, a keyword-rich content strategy can be the most effective way to see real SEO results. The time you’ll dedicate to this task will differ depending on the kind of content you’re creating. A 500-word blog post will be shorter than a six-part web course, for example.   Once you have a solid content strategy in place you might see more traffic in as soon as a few weeks. Keep in mind, however, that you’ll only establish regular, engaged visitors if you tackle this effort on an ongoing basis. Don’t create a great post just to raise your SEO for the month and neglect the blog the other 30 days. Your regular readers will see right through that exercise, reversing its intended effect. How Long Does SEO Take? Partnerships Make the Difference Your SEO strategy isn’t a slow cooker. You’ll never see the changes you want if you simply set it and forget it. You’ll also never get there by emulating a tired toddler in the middle of a road trip, asking “Are we there yet? ” every few minutes.   The only way to drive organic traffic to your site, boost your bottom line, and improve brand visibility is to take a constant, proactive approach to your SERPs ranking. Around every corner, look for ways you can maximize your SEO approach, build relationships, optimize keywords and stand apart from the pack.   Need a little help achieving the growth you want? Still wondering, “How long does SEO take? ” That’s where we come in. We’re SEO experts dedicated to helping you make the most of your corner of the internet. We can leverage our industry expertise and past successes to save you months of researching, strategizing, and analyzing. Then, we’ll partner with you throughout the journey, explaining each step so never have to wonder what you’re working toward. Contact us today to see how we can help you win the race on your own time. --- ### Why Do I Keep Losing Backlinks? > Do you keep losing backlinks? There are a few things you can do to fix the problem. Make sure you keep reading below to learn more about what to do next. - Published: 2019-09-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/why-do-i-keep-losing-backlinks/ - Categories: Uncategorized Trying to get organic search traffic to your website? One of the key components to do this is collecting backlinks -  a process that takes time and patience. That’s why we understand how frustrating it can be when you notice them disappearing.   Read on to learn a few ways to avoid and fix this problem!   Why Are Backlinks Valuable?   High-quality backlinks are a major ranking factor for Google. The more high-quality backlinks your site has, the more relevant and valuable your website is to Google’s algorithm.   Backlinks provide another source of organic traffic. As you lose those backlinks, it can lower your rankings on SERPs (search engine result pages). Since 90% of all traffic goes to websites on the first page, it's essential to take care of your backlinks. 1. Changing URL Structures Your link may have disappeared because you changed your URL structuring recently. Your pages could lead to an error page because of this restructuring, rendering the link useless even though it still exists. The best way to avoid this is to implement 301 redirects whenever you change the URL structure of your site. A 301 redirect is a permanent way to send site visitors and search engines to a different URL than the one they originally selected.     2. Low-Quality Content It’s possible that a website isn’t producing quality content anymore, rendering your backlinks from that site useless. This can be because they lost one of their lead writers, they no longer have time to devote to the site, or the site has a new owner that doesn’t prioritize quality content.   Regardless of the reasons, a website that hosts low-quality content doesn’t serve your needs any longer. Links have a natural lifespan, and when they’re low quality they disappear even faster.   Since those links probably weren’t directing any additional traffic or providing SEO value, losing those links isn’t harmful.   3. Deleted Backlink You may notice that your link leads to an error page or redirects to different content. This is because the owner of the page decided to delete the content. This deletion could be for any number of reasons. Perhaps their website is being revamped and they’re prioritizing fresh content. The website could have simply disappeared or a new owner could have bought it. In these instances, there’s not a lot you can do. It’s important to remember that if the site was old and outdated, the deletion of your backlink probably isn’t affecting your SEO negatively.   4. Crowded With Ads A backlink can drastically drop in value when the page has too many ads. SEO algorithms check for ads on pages, and a large amount of them that obscures the content is often viewed as spam.   5. Outdated Content Although your backlinks may still be there, the content itself has become outdated. If you don’t want to consistently monitor your backlinks, work on creating valuable evergreen content.   Evergreen content stays relevant even as the years go by. This content gets its name from evergreen trees, which retain their leaves even as the seasons pass. The same applies to evergreen content - it’s long-lasting.   With this in mind, evergreen content can be:  ListsTop Tips“How To” TutorialsProduct Reviews Evergreen is not:  News articles Articles focusing on a specific holidayArticles focused on trends One of the best ways to keep your backlinks relevant and valuable is to become a master at creating evergreen content. Focus on topics that are specific and beginner-friendly without industry jargon. This is because the majority of people searching for your content are probably not industry professionals.   If you find that your topic is too broad, divide it into smaller articles and then link those articles together. Not only is this great for SEO, but it also gives readers small, manageable chunks of content with the choice of expanding on their knowledge with links.   Link Building As you can see, you don’t have many options when it comes to stopping or reversing the deletion of your links. Not only do they have a natural lifespan, but you can’t control what the site or page owner that sent you the link decides to do.    However, by concentrating on consistent link building efforts and creating quality content, your links are less likely to disappear in great numbers.   Here are a few ways to work on your link building:  Write guest posts for as many valuable niche sites as you can find.  Create content in other formats, such as YouTube videos and --- ### How Your Website Platform Will Impact You in the Future > You can't afford to only think of the 'now' in terms of your website platform. You have to think about the future! Here's how your platform will impact you - Published: 2019-09-27 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-your-website-platform-will-impact-you-in-the-future/ - Categories: Uncategorized 66% of companies spend less than $10,000 to design, build, and launch their website. The truth is that with such powerful website builders nowadays, you don’t really have to pay that much to launch a simple website. Opting to build your website with the help of a website platform can help you save money on a designer, which is great if you’re a small business or just getting started. However, in order to optimize your investment and ensure that you’re setting your website up for future success, it’s important to choose the right website platform. Here are a few important things to consider. Thinking About Long-Term Savings When choosing the best platform to build a website, you’ll probably compare pricing across different providers and plans. In fact, most small businesses tend to place price at the forefront of their decision-making process. This makes sense, as you’ll need to learn how to optimize the small budget that you have. But be careful not to simply choose the cheapest plan and call it a day. When doing your website platform comparison, you’ll want to consider the long-term impact of the decision.   When thinking about the long-term, ask yourself: Does this website platform offer great functionality that’s going to prevent me from having to spend more on labor and updates in the future? Is this website platform secure and will it protect my website from potentially harmful and expensive cyber attacks? What features does this website platform offer that will help me save money in contracting out different features of website management? The last one is a particularly helpful area to look at.   It's still a good idea to think about outsourcing certain aspects of digital marketing, like SEO and PPC management. But one important thing most companies overlook is how well the platform performs for onsite technical SEO.   Setting this up right from the start can save you lots of money down the road. Bear Fox Marketing offers a free scanning tool for you do use as a final onsite SEO checklist. Considering Your Growth Options The best website platform for your company’s needs right now might not be the best platform for your needs as your business grows. The overall goal is to grow your business, after all, so you need to take this into consideration when choosing the right platform. Think about whether or not you’re going to: Add a blogStart selling productsNeed more security featuresExpect to have a high-traffic website in the future If you’re trying to create and grow a large, high-traffic website then you might need to think about the need for a website platform that also offers great hosting with dedicated servers. The same goes with security features. Overall, it helps to consider your growth and where you’re going to want to be in a few years. If your business hinges on growing a blog, then choose a website builder that has lots of great blogging tools that will help you easily optimize and market your blog. Platforms with Great SEO Tools While a website builder isn’t going to do all of the work for you when it comes to search engine optimization, there are actually certain platforms that are more SEO-friendly.   Choosing the best website platform for SEO is a smart move in the long-run, as it ensures that all of the site’s basic SEO requirements are taken care of before someone comes in to really strategize and increase the ranking. This means that the platform should allow you to edit things like: URL structureImage alt textMeta titlesMeta descriptionsStructured data While the winner of the best platform for SEO debate is subjective depending on specific needs, experts generally agree that Wix, Weebly, Squarespace, and WordPress are all great options if you’re going to be doing a lot of SEO work. Choosing the Right Website Platform While needs vary from business to business depending on the kind of website they’re trying to build, you should at a very minimum look for a website platform that allows you to: Updates content quickly and easilyIntegrate your website with social media toolsBuild landing pages and microsites or pagesPublish blog posts that are SEO-optimized These are just a few of the most basic features. If the platform doesn’t offer you these functions, then you can guarantee that it’s going to impact you in the future. Aside from the above items, however, it’s most important that you sit down and map out a plan. Where does your company want to be in two, three, or five years and how is your website going to help get you there? First, think about the true costs of that platform’s offerings. While the basic plan might be cheaper, are you going to have to spend thousands on security features or add-ons that should be part of a basic plan? Then, factor in all of the integrations that you need. Some companies need to easily integrate their website with other platforms and software. This is a huge part of streamlining sales, marketing, and business communication. Finally, opt for a website builder that is SEO-friendly. This is the most important aspect of creating a website. It’s going to be hard for a marketing expert to come in and enhance your SEO efforts if the platform doesn’t have certain functionalities. Getting Help with Website Marketing Choosing the right website platform is only the beginning of the battle. While it’s true that you certainly need to factor in a few of the above items before choosing a platform, the real work begins after your website is up and running. Learning how to market your website correctly really depends on how much you’re investing in SEO and PPC, among other things. And, while you can have the most outstanding website platform in the world, it’s likely that you’ll still need help ensuring that your click-through rate is high and that you’re choosing the right words for your SEO campaigns. Need help with those areas of website marketing? Contact us to learn more about our SEO services and how we can help you build your business and future-proof your website. --- ### Unlock the Power of Google Ads Campaigns for Pest Control > Want to find more leads for your pest control company? Check out this guide to learn how to unlock the power of a Google Ads campaign. - Published: 2019-09-27 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/unlock-the-power-of-google-ads-campaigns-for-pest-control/ - Categories: Uncategorized Google Ads is a PPC advertising platform that allows users to pay for an advertising spot in any of Google’s networks. As it is PPC, or Pay-per-Click, marketers pay for each click. The users clicking on an ad already have an interest in the product/service and intent to buy. This makes every click more likely to result in a conversion. The recent trends suggest that’s what’s happening in Google Ads. Small businesses earn an average $3 in revenue for every $1. 6 they spend on a Google Ads campaign. If your pest control company is in a bit of a slump, try using the platform to bring in leads. Read on to learn how to maximize its use. 1. Select the Right Google Ads Campaign Type When creating a campaign, you’ll have to select one from the five campaign types, which are: Search Network (and Search Network with Display Select)Display Network VideoShoppingUniversal Apps Search and Display Networks are the main two networks of Google. We'll only talk about those two here. A Search Network Only campaign means your ad will only appear in the search results page of Google. Choosing the Display Network gives you access to Google’s wide network of sites. Google will display your ad on these sites and give you the ability to remarket to those who have been to your site before. The right network to choose depends on what you’re hoping to achieve with your ads.   For most businesses, though, the Search Network is almost always a good choice. After all, you have a clear target. It’s a good place to start when you’re only starting. 2. Do Your Keyword Research Properly Google Ads is about bidding on the right keywords. Your ad will show when a user uses the keywords you bid on. This explains the importance of doing keyword research. What keywords are your customers more likely to use? List all the keywords and phrases you can think of. Then, use a tool within Google Ads that lets you input the keyword and gives you similar phrases. Google Ads will also tell you how many users are searching for that particular phrase and how competitive it is. Yes, you’ll also have to think about the competition. The more common phrases cost more because all the other pest control services are bidding on them. That's not all; the price isn't the only reason why you should reconsider bidding on these keywords. You’ll also be competing for the exposure when you bid on a competitive keyword. If you’re new, you’ll likely lose to the big names in the industry. A useful tip we’ve learned is to bid on less competitive keywords but with good customer demand instead. It can take time for you to find these golden keywords, so play around Google Ads for a bit to see how you can utilize more of its tools. 3. Create Compelling Ads Once you have the settings all figured out, you’ll then have to create an actual ad. It has to catch the eye of the audience and get them to click on it.   Remember that you only pay when someone clicks on your ad, no matter how many times Google displays it. This should give you enough freedom to experiment with your ads. First, have a strong unique selling proposition. What sets you apart from competitors? The ad must show what value you’re giving to your customers, but it must be believable. If you’re hosting a sale, for instance, say why you’re giving a huge discount to all customers. Is it an end-of-season sale, anniversary sale, or clearing out sale? Then, insert a call-to-action, which is the most important part of your ad. Tell the audience what they have to do next. If you want them to call you now or visit your website to learn more, say that in the ad. 4. Set Up Landing Pages The CTA then brings us (and the audience) to the landing page of your ad. We recommend setting up a dedicated landing page for a specific ad. When you change the ad or create another one, give it a different landing page. The reason is that the landing page must match the exact details in the ad. If you’re advertising for pest control services in New York City, for example, don’t take them to a page focusing on a neighboring city. If you promise something in the ad, like a free eBook, make sure the audience can get it through the landing page. That said, the landing page should be short yet detailed. Create an eye-catching headline and then fill in the details below it. It should also have the important parts, such as your contact information and another CTA. 5. Use Google Ads for Testing and Research Launching a Google campaign is the end goal after researching, right? Yes, and no.   We say no because you can also set up a campaign as a part of the research process. Want to see if a new market is feasible for your company? Try launching an ad targeted toward that market and see how they receive it. One of the most common forms of experimentation in Google Ads is A/B testing. This involves launching two Google ad campaigns with similar elements except for one or a couple. They may have different CTAs, for instance, but apart from that, all the other information is the same.   The purpose of this test is to see which ad gives you better results. If the “Call Now” CTA works better than “Visit Us Today” you now know to use that for your other campaigns. Track Your Metrics Don’t forget that the only way to know how to know if your Google Ads campaign is working is to track your metrics. That’s a subject for another time, but you can check out Google’s tools that can help you with that. You may also contact us for help with growing your pest control business. --- ### What Is All the Buzz About Email Marketing? > What's all the buzz about email marketing? And why should you care? We show you why it's so buzz-worthy in this intro guide to email marketing - Published: 2019-09-19 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/what-is-all-the-buzz-about-email-marketing/ - Categories: Uncategorized It wasn't that long ago that the very mention of email marketing in a boardroom would have had the speaker laughed out of the building. There was a time when people stopped writing books about email marketing and colleges stopped teaching email marketing techniques. It was no longer seen as a viable promotional tool. Spam filters caught everything, and nobody trusted emails from anybody other than close family. Scammers and spammers had ruined it for everybody. A buzz, however, has been building about email marketing. It has been growing more and more over several years. Here is what the buzz about email marketing is all about. What Has Changed? Why is it that email marketing was once a joke, and now it is a legitimate way to promote your business and your products? What changed was partially due to pioneering legislation set out by Tony Blair in the UK. It was also partly due to more sophisticated email provider technology. Pioneering laws set almost 20 years ago were unenforceable in their day but laid the groundwork for the sophisticated system of internet laws we have today. The Laws Changed Under Prime Minister Tony Blair, the UK was the first to set out online communication and marketing laws. These laws were (mostly) a failure because back in those days they were unenforceable. However, over time, they have been amended and adopted internationally. Eventually, they were enforced along with other important online laws relating to distance selling and online currency conversion. Email Providers Have Changed Email providers have also played their part in both identifying spam and blocking spam. Spam filters are getting better and better thanks to an overall prejudice where most emails will end up in your spam folder. Those old tricks to fool spam filters (such as spelling money with a zero “m0ney”) no longer work. Server and IP blocking are also playing their part. If you operate from servers that are frequently reported for spamming, then those servers are blacklisted. This means you can set up as many phony email addresses as you like, but you will still be blacklisted. Plus, even when you are blacklisted, the email providers will still allow you to send the emails... they just don’t deliver them to your recipient. This means that spammers have a harder time figuring out if their emails are getting through. The only downside to this is that sometimes a legitimate company feels the heat. For example, the company called Patreon has a hard time getting emails delivered. Let’s say you have forgotten your password and you run through Patreon’s email recovery feature. There is a good chance you will not receive a password change email because your email service provider will not deliver emails sent by Patreon’s servers. In such a case, you have to contact Patreon. You have to tell them you are not receiving your password emails and have them send it from another server. Such inconveniences are the price we pay for keeping spammers at bay. Double Confirmation Laws Took Effect There are now international laws introduced under a UK conservative government and approved by the Trump administration that force companies to ask for double confirmation when people offer their emails. The point is to stop companies profiting from buying email addresses without the approval of the email owner. In other words, if a company legitimately wishes to send marketing emails, you must agree to it twice. The most common and legally protected double-confirm method is where you give your password to the company on their website. The company emails you, usually asking you to mark their emails as “Not Junk” or “Safe. ” There is a link in the email that you must click. You click the link, and that means you have double confirmed. An additional benefit of this is that it also proves to the sending company that your email address is a real one. Why Do All These Positive Changes Matter? These changes in laws, attitudes, and technology have legitimized emails once again. People feel like they have control over their email inbox and so are more willing to open marketing emails. They are even willing to sign up to marketing emails and receive updates via their email address, which was simply not the case as recently as ten years ago. Is There Really A Buzz? The buzz is so subtle, you may not have even realized just how popular email marketing is. You probably sift through a great deal of email advertising without realizing it. For example, do you look at YouTube emails from subscribed channels? They are marketing emails. Do you open the emails from Prager University whenever they say they have a new educational video? Have you signed up for foreign language lessons, and do you open your emails for your “Word of the Day”? These are all examples of email marketing done so well that you do not realize it is happening. These types of emails arrive and almost feel as natural and welcome as Facebook notifications on your phone. Little do you realize that these are prime examples of email marketing, which is a term that still leaves a bitter taste in some people's mouths; you have to remember that many people were burned by scammer emails in the past, such as emails claiming they owed money, or emails for medications they didn't want. People Are Choosing to Open the Email Marketing Messages They Receive Since people are receiving emails from websites where they gave their permission, people are more willing to open them. This is especially true when websites use their user’s preferences to create targeted emails. Steam (the gaming platform) does this by sending notifications about weekend deals, and by sending emails whenever a game on a user's wishlist is on offer. ShopTo does this by examining your previous purchases and then sending related offers, such as offering deals on PlayStation 4 controllers to people who have bought PS4 consoles or games from them in the past. The Obvious Conclusion is to Get on Board with Email Marketing Even though it seems like the new laws and attitudes towards emails have made a marketer’s job harder, it has actually done the opposite. Laws and new attitudes have lowered people's defenses. They are more willing to open emails that land in their inbox and junk folders because the ratio of legitimate vs spam messages has achieved an equitable level. Plus, the quality of email marketers work has improved dramatically. No longer are we seeing slow-loading HTML jumbles for emails. We are seeing sleek, graphically designed, and instantly responsive emails popping up to show us our favorite products and services. Maybe the old days of you feeding an email service your list of 10,000 email addresses is over, but it has been replaced with a low-impact high hit-rate culture. That is far better for online marketers in the long run (and better for the people receiving the emails). Are you looking for usable expert advice on email marketing, SEO (Search Engine Optimization), or building revenue through online marketing efforts? If so, Bear Fox Marketing can help. --- ### Technical SEO: A Non-Technical Guide to Advanced SEO > Learn advanced SEO strategies that will excel your brand’s online dominance. Our technical SEO guide offers powerful tactics without the jargon. - Published: 2019-09-17 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/technical-seo-a-non-technical-guide-to-advanced-seo/ - Categories: Uncategorized Is your content not getting the hits you hoped for, even though it’s great content?   We’re going to let you in on a little secret: content is king, but the content isn’t enough for good SEO. If you’re relying on basic SEO, you’re only going to see basic SEO results.   If you want your site (and your business) to go to the next level, you need to level-up your SEO. This is where technical SEO comes in.   But wait, you just got a grasp on regular SEO. If you’re like many non-SEO savvy business owners, the prospect of advanced SEO is like nuclear physics. Possible, maybe, but practically on another planet.   Take a deep breath. We’re here to help. Here, we have a complete guide to technical SEO for the non-technical SEO user. We’ll teach you what it is, why you need it, and a few items to incorporate into your SEO practices, all explained for the tech-averse and SEO-phobic.   What is Technical SEO?   First, the basics: what is technical SEO? To put it simply, technical SEO is a form of SEO focused on improving the technical elements of your site so that you can improve your search engine rankings.   Wait... What’s SEO Again? For the SEO-averse and those who are new to the class, let’s recap what SEO is.   Search engine optimization, or SEO, is the art and science of getting your website ranked on search engines like Google and Bing. Considering that Google alone receives 3. 5 billion searches per day, that opens your business to a huge amount of potential traffic.   Search engines aren’t magic--they’re businesses. Their business is providing answers to customer questions. To provide the best possible answers to a customer’s question, they have to know all of the available options out there.   SEO is your way of showing a search engine the answers that you provide and what questions are relevant to those answers. It is NOT to be confused with search engine marketing (SEM)--SEO is free and is entirely focused on organic results.   Technical vs. Regular: What’s the Difference?   Regular SEO is what you probably already use.   It involves the use of keywords, internal and external links, and other elements to show search engines that you’re providing in-depth content and are an expert in your area.   Technical SEO is a form of on-page SEO, which is SEO conducted directly on your site pages. It goes a little deeper than regular SEO.   The basis of all SEO is crawling and indexing, which is how search engines establish site rankings. Technical SEO is “technical” because it doesn’t have anything to do with your site content or site promotion. Instead, it’s directly concerned with the crawling and indexing process, vis-a-vis your site infrastructure.   Technical SEO Terms to Know Because technical SEO is, well, technical, there is some jargon that you’ll encounter. We promise not to overburden you, but there are a few basic jargon terms that will be helpful to understand before we go any further.   The first is crawling. Crawling, completed by a web crawler, is the process that search engines use to collect information from billions of websites to establish and update their search index.   The search index is how search engines organize information. You see, search engines don’t rifle through the entire web every time a user searches. That would be inefficient. Instead, search engines look at the query and refer to the search index, like the index at the back of a textbook.   The index contains entries for every word seen on every webpage indexed by a search engine, in order of relevance. Using the index, search engines determine what sites are most relevant and display them in order of relevance.   The best-ranked pages are hub pages or expert pages. However, because a web crawler is a program, not a person, you have to provide it with certain clues to know how to index you. That’s where technical SEO comes in.   Why You Need Technical SEO Other forms of SEO can certainly help your site, but technical SEO has the unique advantage of directly appealing to crawling and indexing. It’s also unique in that it directly deals with the structure of your site.   Which means that it also helps make your site stronger on a structural level.   Site Structure Stands Out Regular SEO deals with content. Technical SEO is about how you organize that content.   We’re talking about your site structure, which plays a critical role in how your site is indexed. Think of your site as a house, with rooms and hallways. If you’re having a party, it’s more enjoyable if people can easily flow from one room to the next without getting confused.   Crawling is the same way.   Web crawlers submit information about how your site is structured to the search index. Remember, search engines want to provide the best possible experience to their customers, which means that they want to send their customers to sites that won’t frustrate them.   In other words, the better your site is structured, the better your ranking will be.   Need for Site Speed A complicated, cluttered site structure also means that our site takes longer to load.   And in the year 2019, with users accustomed to instant gratification, slow loading isn’t going to cut it. In fact, 58% of users will leave a page that takes longer than three seconds to load.   The problem? Most sites take eight to eleven seconds to load.   This means that if you aren’t optimizing for page speed, you’re getting left in the dust. Hint: if you’re not doing technical SEO, your old SEO tactics aren’t doing anything to address your need for speed.   Best Practices in Technical SEO You know what technical SEO is and you know why you can’t afford to go without it. Buckle in, because you’re ready to learn some technical SEO to bring your site into the 21st century.   Remember: a lot of techniques here aren’t as crazy-technical as they look. Most of them are pretty straightforward. You just have to know where to start.   Specify Your Preferred Domain Let’s start with the basics: your domain name.   Fun fact: your domain name helps web crawlers make heads or tails of your site. That’s because web crawlers don’t read a webpage like a human does.   By default, any site can be accessed whether or not there’s www in front of the domain or not. This is fine for users, who often won’t go to the trouble of typing the www anyway.   It’s not fine for web crawlers or search engines. This is because in the eyes of a search engine, a site with www and a site without www are two different sites, even if the domain name is otherwise identical. For all they know, it may actually be two different sites.   It’s nitpicky, but search engines have to know where to direct users. If they don’t know who you are, they won’t know how to index you, which means that you lose valuable ranking power.   Here’s the good news: you can tell them your preferred name when you set up your site.   There is no SEO advantage to having www or not, just personal preference.   Register with Google Search Console To tell search engines your preferred domain name, you’ll have to register with Google Search Console and any other search engine you want to index you. We’re going to cover Google here.   Fortunately, the process is simple. All you have to do is register with Google Webmaster tools and verify all variations of your site name, such as:  www. yourname. comyourname. comhttps://yourname. comhttps://www. yourname. com For clarity: if you have HTTPS enabled, you do need to verify both versions of your site name (with or without www).   From there, you can indicate your preferred site name in Site Settings. Don’t forget to do the same thing in your CMS! Review Your Sitemap Have you ever tried navigating an unfamiliar road without a map, GPS, or Siri?   Exactly. Given that your business is on the line, why would you ask web crawlers to do that?   If you have a sitemap, now is the time to review it. If you don’t, surprise: it’s time to make one.   A sitemap is like a road map for web crawlers. It allows you to directly provide information about your site pages and files and how they connect. More specifically, it allows you to tell crawlers which pages are most important on your site.   However, for your sitemap to be useful, it has to be clean, clear, concise, and up-to-date. Also, it has to be registered with Google Search Console--web crawlers won’t know it exists unless you provide it to them.   Boost Your Crawl Budget Ready to start crawling? If so, you have to crawl the right way. For that, you’re going to want to improve your crawl budget.   Crawl budget refers to the total number of URLs that search engines crawl during a given period. It’s not a ranking factor, but it does determine how often your most important pages are crawled.   This is important because search engines have to be able to crawl efficiently. They have to make sure that they can effectively crawl without downgrading user experience. This balance is your crawl rate limit--the number of simultaneous connections required to crawl your site.   In plain English, search engines want you to be a good neighbor. The harder your site is to crawl, the more server space required to crawl it, which wastes server resources that could have been directed toward pages with greater value. So, the easier your site is to crawl in a given period time, the more a search engine will reward you.   Lose Your Duplicates A good sitemap won’t get you very far if you have duplicate content. Remember, search engines have to know what to index. If you have duplicate content, they won’t know what page ought to be indexed.   This will leave you with ranking authority split between two identical pages. You’ll also waste your crawl budget for no good reason.   If there are any duplicates you can shed, now is the time to delete them. The good news is that it’s relatively easy to puzzle out duplicate content. Site audits can usually flag this information for you.   Alternately, any pages with duplicate titles and meta pages are most likely duplicate content. If they’re not duplicate content, you need to get more creative with page titles and meta descriptions, because web crawlers will think they’re duplicates.   Canonical Links If you have similar content spread across multiple pages, one way to resolve this problem is to use the canonical link element.   Often called the “canonical link”, this element allows savvy website owners like yourself to tell search engines what the canonical URL is (a. k. a. the preferred version of a web page). This tells search engines to ignore other similar URLs and focus on the canonical URL for ranking purposes, rather than forcing search engines to puzzle out duplicate content.   When choosing your canonical URL, pick the most important one. This should also be the page with the most traffic and linking power, but if they’re completely equal, flip a coin.   To make a page canonical, all you need to do is add a rel=canonical link from the non-canonical page to the canonical one. The non-canonical URL will link to the canonical URL in the section, like this:  Structured data is a form of microdata following specific rules. In plain English, it’s code that you can add to your webpages (remember, web crawlers read the code of your website). Structured data helps tell web crawlers the context of your site--in a language that they understand.   Basically, it tells search engines what your site means.   Take your contact information at the bottom of a webpage, for example. Human visitors can figure out that it’s your contact information when they see it. Web crawlers, however, have to work a little harder to figure out what it means.   In case you hadn’t figured it out yet, you don’t want web crawlers to have to spend too long figuring out your site.   Structured data is like slapping a label in block letters on that data so that web crawlers can immediately know that it’s contact information.   Better still, it doesn’t matter what search engine indexes your site--all of them can understand structured data in the same way.   The most straightforward way to do this is through Google’s Structured Data Markup Helper. Make sure the webpage tab is selected and paste the URL you want to use into the provided field. If you just have HTML, you can paste it into the HTML box instead.   Google will then provide you with ten categories. Pick the ones that apply to your page. Then click “Start Tagging”.   On the next page, you’ll see two panes. Your content is on the left and your schema markup is on the right. To mark something, highlight it in the left pane and choose the relevant tag from the menu that appears.   Once you’ve tagged everything you want to tag, look at the second box from the left. Google’s preferred form of structured data is JSON-LD. This will generate lines of code. You’re going to have to copy and paste this code directly into your source code. Or, rather, you’re going to delete the code for your chosen page and paste this code in its place.   Now you have code that web crawlers know how to read. The other good news? You won’t have to update your structured data once it's added to your source code.   Make It Mobile (Friendly) In the year 2019, a mobile-friendly website is not optional.   Google announced four years ago that mobile search volume surpassed desktop. Considering that users spend 69% of their media time on their smartphones, this should come as no surprise to you.   However, simply having a website is not the same thing as having a mobile-friendly website.   Think about the last time you went on a site on your phone and that site wasn’t optimized for mobile. Trust us, you knew that it wasn’t--you had to spend a frustrating amount of time zooming in and out and struggling to adapt buttons to finger-scrolling.   If you’re subjecting your customers to that kind of treatment, they’re going to leave your site with a sour taste in their mouths.   To be clear: you should NOT have two different sites. Your site can work for mobile and desktop alike, but you have to optimize it for that task.   A popular way to do this is through responsive web design, which uses flexible grids and layouts with intelligent CSS queries to adapt your site based on the viewing environment. In other words, if the site recognizes that the viewer is using, say, a small vertical screen, it will rearrange the site content and adapt the layout accordingly.   Unfortunately, unlike most of our other technical SEO tips, responsive web design does require a web designer to code correctly. But trust us: you’ll be thrilled that you invested, and your customers will thank you for doing it.   Consider AMP Last (but certainly not least) we invite you to consider accelerated mobile pages (AMP).   The lovechild of an open-source collaboration between Google and Twitter, AMP is a project to optimize mobile web pages. Basically, you’re taking your mobile pages and giving them a dose of rocket fuel.   It works by stripping your content and code down to the bones, leaving bare text, images, and video. Script, comments, and forms are functionally disabled. This way, your viewers only get the content they want in a fraction of the time.   This dramatically reduced load time means that pages are more likely to be read and shared by site visitors. Plus, Google will sometimes highlight AMP pages, giving you a nice search boost.   Ready to Conquer Technical SEO? Is your head spinning yet?   Hey, we get it. SEO is a whirlwind on its own. Technical SEO is an undertaking, and doing both of them properly requires expertise and an eye for detail.   That’s where we come in.   We know great SEO and we know how to turn SEO into real results for your business. Ready to take your site to the next level?  Get in touch today to learn more.   --- ### How to Follow up with a Lead Before They Grow Cold > You need to save big leads BEFORE they grow cold. But how can you do this? We show you the step-by-step process of perfect follow-up here! - Published: 2019-09-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-follow-up-with-a-lead-before-they-grow-cold/ - Categories: Uncategorized 36% of sales reps have difficulty transitioning leads to customers. A large part of this problem comes from ineffective follow up with new leads.   Thomas Edison said, “Our greatest weakness lies in giving up.   The most certain way to succeed is always to try just one more time. ” A good follow up strategy helps you convert prospects into paying customers. Your follow up strategy will also help you develop big leads so you catch them when they're ready to make a decision. What is an effective strategy to convert leads? Here’s a simple five-step process that combines organization, good questions, and effective calling and emailing strategies. How to Develop Big Leads with Follow Up To create an effective follow-up strategy, first try to understand your target audience. Before you spend time reaching out to new prospects, you want to make sure they're the right customer for your services. 50% of new leads aren't the right fit. Once you've separated good leads from bad ones, you need to make initial contact as soon as possible. The longer you wait the less interested they become. You then need to make sure you understand their needs so you can offer them the right solutions. Have a Lead? Organize Your Info To capture leads from in-bound marketing, you’ll need a good landing page in place. This landing page converts the prospect into a lead by capturing contact info such as name, email, and phone number. You can also use the landing page to ask screening questions to help qualify the lead. Once the lead is qualified, it can be automatically integrated into your CRM (Customer Resource Management Software). This helps you organize, manage and reach out to prospects as you develop them into customers.   Make sure you categorize each lead so you know what step of the sales funnel they’re in. Here are some categories we use: Qualified leadDiscovery callProposal callContract sentFollow up with buyerContract closed These categories will help you determine your next step in the follow-up process. Reach out to a new qualified lead immediately to set up a discovery call within 48 hours. You also need to do a little research on the lead to get prepared for that discovery call. This research includes learning about the financial decision-makers involved. You want to include financial decision-makers in your initial calls so you better understand their needs. Plan Your Discovery Call The discovery call is your chance to learn what the lead needs and how your services will fit those needs. To make the most of these calls, send a text and email reminder 24 hours ahead of time. Send another email 15-20 minutes before you place the call. Start by call by establishing rapport.   Listen very closely to uncover their specific wants and needs and then frame up the call around those specific needs, leveraging them later. Discuss how long you plan the meeting to take and what you plan to discuss with them. Make sure they're okay with this framework before proceeding. During the discovery call, it’s super important to listen. Ask targeted questions that generate a need and elicit emotion.   How do these problems affect them currently? YouA good rule is to ask 11-14 questions during the call so you can really understand the problems they have, your can explore emotional pain points, and later identify proper solutions. Ask them questions about their goals and how reaching those goals will affect them. Get them to share as much info as they can about their emotional needs before moving on to the sales pitch. Once you understand their needs, present a simple and short sales pitch that highlights how you can help with their goals and emotional needs. Tell them you want to put a plan together to meet these specific needs. Schedule a proposal call before ending the initial contact that takes place two-to-three days later. Present Your Proposal Once you have a proposal call set up, schedule reminders in your CRM. This allows you to send an email the day before this next meeting reminding them about the call and letting them know you have something prepared for them. During the proposal call you want to review what you discussed in the previous meeting and link solutions in your proposal to the concerns they addressed. Highlight changes they need to make and what can happen if they don't make these changes. Allow your prospect to discuss your points and ask questions. During the proposal call, you want to outline the cost of your proposal and ask them if they're ready to get started on these solutions. Then shut up and give them time to digest the information and ask questions. Offer short and simple answers to their questions and respond to their concerns. Ask follow up questions on these concerns that will help them reflect on their current situation and motivate them to make needed changes. Remember, questions from them means they're considering. Follow Up, Follow Up, Follow Up During the proposal, you want to outline the next steps involved. You should then follow up with an agreement for them to look over. Offer to follow up with them on this agreement to answer any questions or concerns. You want to follow up often during this stage and offer to meet with the prospect and the financial decision-maker to help them make a decision. Highlight the value your solutions offer and remind them of the next steps. During this follow up stage, you should also consider offering an incentive to help them make a decision. Consider offering a discount or throwing in another service if they decide within a certain deadline. The best customers are those that can make prompt decisions. What to Do If You Don't Hear Back Only 25% of leads are ready to buy at the time of your initial contact. If you don't hear back from a lead after several attempts to follow up, they may not be ready to purchase at this time. This doesn't mean the lead is gone forever though. If your lead goes dark, send an email reminding them you haven't heard from them. Explain that you understand the timing might not be right, re-establish the value proposition being offered and then indicate that you’ll plan to close their file if you don't hear from them in a few days time.   Then if they’re not interested, remove the prospect from the active lead pipeline. Email is a helpful way of keeping these prospects semi connected.   If they opted into your email newsletter, you can keep them on a drip-email campaign. This allows you to provide more info and gives them the ability to reach out when they're ready. Get Help Finding Qualified Leads Nurturing leads takes time but it’s essential for developing in-bound marketing leads.   But before you nurture them, you need to make sure you’re getting a steady flow of in-bound leads into your sales pipeline.   If you need some help with this or improving your sales funnel with more qualified leads, contact us to learn about the tools and strategies we have to help you succeed. --- ### How to Optimize A Website For Voice Search > Voice search is not a trend that's going away soon, especially since early adopters have caught on. Find out here how to optimize a website for voice search. - Published: 2019-08-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-optimize-a-website-for-voice-search/ - Categories: Uncategorized Want to make sure your website is prepared for voice searchers? Wondering how to optimize a website for voice search? One of the most significant search engine trends as of late is the use of voice search. More people than ever are searching for products, services, and information using only their voices with the help of smartphones and smart devices. Because of this, it's crucial that you ensure your website is optimized for these searches. This way, you won't miss out on search traffic and potential customers. Luckily, we've got your back. Below we'll tell you how you can go about optimizing your website for voice search. 1. Use Natural Language One of the best ways to optimize for voice search is to use more natural language in the content of your site. Using too many big words and technical jargon can make it more difficult for you to rank because your content won't reflect the way people really speak when performing a search. It's best if you don't use too many technical words or phrases and instead keep your content and keywords simple and conversational. Try to think about how people will actually be speaking when asking questions using an Alexa smart device or when using a smartphone to perform a voice search. Then, improve your content and copy to reflect that. 2. Focus on Questions When performing a voice search, people tend to phrase their queries as questions. Because of this, it's a great idea to keep this in mind when developing content ideas and when writing content for your site. Think about what your customer's questions will be and put yourself in their shoes. Then, create blog content and website copy that addresses these questions in a conversational way. Use natural long-tail keywords and questions throughout your site and you'll ensure you're getting some of that important voice search traffic. 3. Add FAQ Pages Continuing off the last point, it's a great idea to add frequently asked question (FAQ) pages to your website if you want to capitalize on voice search traffic. In addition to creating content centered around specific questions, simply providing an FAQ at the bottom of service or product pages can be very beneficial as well. For each section of your site, consider including an FAQ section which answers some of the most common questions that are asked by clients and customers in your industry. Doing this will make it much more likely that searchers will find your site when performing a search. 4. Optimize Page Speed While this can help with all types of search engine optimization (SEO), it's especially important that you work hard to improve your site's speed when optimizing for voice search. Google takes speed into account when providing search results and this a key indicator the search engine uses when ranking pages. When people are performing voice searches they expect to get answers to their questions extremely quickly. If your site loads too slowly then Google might not show your site to searchers and they may send potential visitors elsewhere instead. It's important that you improve your site speed by getting a reliable host, optimizing your site caching features, and by compressing your site's content and media. 5. Implement Local SEO Techniques If you run a local business then it's essential that you use local SEO techniques when optimizing your site for voice search. Many voice searchers are looking for products and services or information on the fly when they're out and about in town. They'll often search for local goods and services by using voice search functions on their mobile device. If you're a local business that hasn't optimized their site using local SEO techniques you may miss out on a lot of customers as a result, especially when it comes to voice searches. 6. Make Your Site Mobile-Friendly Mobile devices usually go hand-in-hand with voice search, and because of this, it's important that your website is also very mobile-friendly. Many searchers will be speaking to their smartphone when performing a voice search and results will come up on their device. Google prefers to send mobile searchers to sites that will look great on their devices and if your website isn't optimized you may not make the cut. Be sure that you're using responsive website design and that you've tested your pages thoroughly to ensure they look great on mobile. 7. Use Structured Data When optimizing for voice search you should also use structured data, or schema markup. It's important that Google is able to understand your site and how all of its content fits together. Doing this will allow Google to know which searchers to send to your site and which pages are the most relevant. Using schema markup and structured data will help make it easier for search crawlers to crawl your site and to understand how each page is important. Make sure that you use schema markup if you want to have the best time optimizing your site for voice searches. Understanding How to Optimize a Website For Voice Search If you've been wondering how to optimize a website for voice search, by now you should be getting a pretty good idea of how you can do it. By using the tips above you'll be able to capitalize on your opportunities and get this new wave of searchers to come to your website rather to a competitor's site. Looking for help with your digital marketing strategy? Contact us today to learn more about what we can do for you. --- ### Lights, Camera, Action: Our Big Collection of Effective Video SEO Tips > Learn how to turn the (small) silver screen gold by optimizing it for views and clicks. Follow this guide on video SEO to do more with your online video! - Published: 2019-08-21 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/lights-camera-action-our-big-collection-of-effective-video-seo-tips/ - Categories: Uncategorized You did it! You built your website! You’re even starting to master this SEO thing.   There’s just one problem: you’re not getting the hits you want.   One way of helping is to diversity your SEO beyond content alone.   Take video SEO, for example. You can’t afford to ignore it since web traffic is predicted to be 80% video this year. You know you need to do it, you just don’t know how to do it.   What is Video SEO? Video SEO is to regular SEO as a zebra is to a Thoroughbred. They’re technically the same family of animals, but you wouldn’t put a zebra in a saddle and run the Kentucky Derby.   The same is true of video SEO. The rules aren’t the same.   In basic terms, video SEO is the art and science of optimizing a video to rank in search engines. Same premise as regular SEO, right? The difference is that search engines can’t read a video the same way they would read a blog post or a webpage.   Web crawlers can’t actually see any video content. Normally, web crawlers are built to scan text. So if you want a search engine to index your video properly, you have to apply SEO techniques differently.   Decide What Type of Video to Shoot To make things easier, let’s break video content into a process similar to a blog post: choosing your content, creating your content, optimizing your content, and sharing your content.   When it comes to video, the first step in the process is to decide what type of video to shoot. This will depend on a few factors, such as:  What your business doesWhat content your customers would find usefulWhat you’re trying to accomplish with your content Each type of video achieves something different for your business. Here, we’ve gone through a few of the most common types of videos.   Explainer Video Explainer videos are exactly what they say on the tin: they’re videos meant to explain something.   In practice, this could mean anything from walking viewers through a process step-by-step, sharing helpful tips, teaching viewers how to solve a complex problem, or showing a tutorial.   Let’s say, for example, that you’re an auto mechanic. If you wanted to create an explainer video, you could shoot a video showing viewers how to change their oil. Or, let’s say you’re a construction company. You could show viewers how to estimate the cost of a remodeling project.   As you can probably guess, these videos are great for companies that provide some kind of expert service.   These videos are fantastic because they appeal to the most common type of search query: the informational query. Think about how many times a day you open Google and type in a question. Videos like this directly answer a question, and unlike blog posts, they don’t require reading. Plus, it sets you up as an expert in your field.   Company Culture Video If you want to make your brand more human, a great way to do this is a company culture video.   Emotional connection helps you cut through the thousands of ads people see every day. If people see that a brand’s persona and values align with their own, they’ll be more than willing to champion your brand to others.   This is especially true of younger customers who increasingly prioritize brand responsibility and personal connection.   Company culture videos humanize your brand. How? Simple: they show the human faces behind your brand.   Make no mistake: company culture videos are just as much about marketing as any other video. The difference is that in this case, you’re drawing the viewer in by giving them a peek behind the curtain.   Company culture videos could be anything from slice-of-life videos to interviews with employees to behind-the-scenes footage from a product launch to videos of your company’s latest outing. Whatever it is, don’t be afraid to show your company’s unique dynamic.   Vlog/Webinar Finally, there’s the vlog/webinar, which can be personal, deeply informational, or a bit of both.   Vlogs (i. e. video blogs) are traditionally used by bloggers speaking directly to the camera. They’re blogging on film instead of typing paragraphs.   Webinars, on the other hand, are online classes. Instead of typing out a long how-to guide, you can host a webinar to take a deep dive into a topic without fear that your viewer’s eye will wander away from long paragraphs.   Your brand can marry the two for maximum effect. It’s a chance to go deeper than an explainer video, and if your brand has a strong following, webinars can be marketed as products in their own right.   You can also post weekly or monthly educational vlogs on various topics of interest to your viewers. If you keep a regular schedule, your viewers will eagerly tune in for the next installment.   Choose Engaging Video Content You know what type of video you want to shoot. Time to break out the cameras and post to YouTube, right?   Not so fast.   You still need to figure out your video content. After all, you wouldn’t just decide you want a how-to blog and post the blog without any words.   Plus, all the best video SEO won’t help if you’re not keeping viewers around until the end. According to YouTube, your goal should be to get as close to 100% viewer retention as possible, which means getting viewers to watch the whole video.   Of course, video content isn’t the same as written content. That doesn’t mean the process is that different.   What’s Your Value Proposition? First things first: what’s your value proposition?   One of the biggest SEO mistakes in the book is poor content. Most content falls short when its creators fail to consider what makes the content valuable to their customers.   Basically, you have to consider what your video offers your customers.   Do your customers want to learn something? Do they want a solution to a problem? Do they want to be entertained? These are very different things. A good video is targeted on the right value proposition.   What Are Your Goals? On the other side of the equation, you also have to think about your goals.   For example, do you want to: Increase conversions? Increase social shares? Build brand identity? Build your linking structure? From an SEO point of view, videos generally accomplish one of two things: increasing conversions or building links/generating social shares.   How your video accomplishes those things depends on what your customers want from a video. The best video is a happy medium between your marketing goals and your customers’ demands.   For example, if you wanted to generate social shares, you have to think about why people share content. Usually, they share content because of one of the following:  EmotionsStoriesTriggersSocial currencyPractical value In simpler terms, people share for entertainment, for education, or for social currency. They share a New York Times article to spread information. They share a Buzzfeed video of Americans eating the smelliest fish in the world for entertainment value.   See the difference?   Where your video falls will depend on your brand identity. Are you young and fun? Somber and to-the-point? Socially aware?   Choose the Right Content for Your Marketing Funnel You also have to choose the right type of video content for your marketing funnel.   The sales funnel can be broken into six steps:  AwarenessDiscoveryEvaluationIntentPurchaseLoyalty For our purposes, we’ll break it into three parts:  Top of the funnel (awareness, interest)Middle of the funnel (discovery and evaluation)Bottom of the funnel (purchase and loyalty) Educational videos of any kind are great for the top of your marketing funnel. This is when your visitors have become aware of a problem and want to solve it but don’t know what they need yet. Educational videos are perfect because you’re not trying to sell--you’re just offering valuable information.   Explainer videos fall in the middle of the funnel when customers know the possible solutions to their problem are ready to consider their options. Explainer videos (as in, literally explaining how your product or service solves their problem) make it clear what you’re selling and why customers can trust your brand over the competition.   Demos, testimonials, company culture videos, and other videos belong at the bottom of the funnel. This is the moment when your customers are ready to make a decision. To do that, they need to see your product in action. Demos show your product features in detail and testimonials cement their trust in what you’re promising.   Know When to Post and When to Host You also need to know when to host and when to post. Trust us: it’s not a matter of semantics.   Hosting a video on your own site might limit the video’s reach, especially if you’re a small brand. However, it gives you maximum flexibility to make the video look and feel exactly the way you want. Plus, you can encourage visitors to stay on your site by posting video playlists.   Posting a video on an outside video platform greatly expands your reach (after all, YouTube is the second largest search engine). Plus, it’s easier to share your videos on other platforms when they’re posted on YouTube. The downside is that you’re limited by YouTube’s formatting rules.   Write a Script Your Audience Will Follow Finally, make sure to write a script your audience will follow.   The benefit of video is that you can speak directly to your viewers. It’s a handy trick on the brain if you want to establish a personal connection.   However, many video marketers get overexcited and fall into the same traps: over-explaining, getting off track and burying the viewer in jargon. You can avoid all of this if you write a script ahead of time.   Like blogging, your video content should be conversational. Your talent should use short, concise sentences, just like they would in a real conversation. Choose simpler words (“best” is more natural than “optimal”). If you have to use jargon, make sure to offer a simple explanation of what the jargon means.   Optimize It! Now comes the fun part: optimizing your video to conquer the World Wide Web.   Okay, optimizing your video to conquer your industry niche.   The point is, your video won’t get any flight time if you don’t give it wings. Hint: web crawlers are responsible for ranking your video. If they can’t read it, you won’t get ranked. They can’t read it if you don’t optimize your video.   This is the part where video SEO diverges from garden-variety SEO.   What’s in a Name? Fortunately, some optimization aspects remain simple. Like, for example, the name of your video.   Think about what catches your eye when you browse through videos. The title gets your attention first, doesn’t it?   Fun fact: the same is true of web crawlers.   Keep in mind, however, that the title viewed by a web crawler and the title viewed by a person aren’t always the same thing. A person looks at the title of the video. A web crawler, on the other hand, will also look at the file name.   So, if you want to optimize your title, you have to put relevant keywords in both the title and the filename.   Use Relevant Keywords You didn’t really think you were getting through a post about SEO without mention of keywords, did you?   SEO experts argue back and forth about keywords. Some posit that search engines are getting too smart and keywords are dead, while others argue that keywords are just as important as ever.   Think of it this way: the single easiest way for a web crawler to index something is to check the keywords. Sure, they’re getting smarter every day, but why take the chance?   Fortunately, your keyword research process is pretty much the same as it would be for any other content. Make a list of keywords relevant to your video that are realistically in your reach.   Once you’ve got a list, turn to YouTube for in-depth research. Take your keyword list and use YouTube’s autocomplete feature to find long-tail keywords people regularly search for.   Wait, Where Do I Use My Keywords? We know you’re thinking of blog posts and wondering, in a state of increasing panic, where on earth you’re going to put those keywords.   First, stop panicking. Second, you can use those keywords in plenty of places.   Your title and filename are the easiest places. But you also need to slip your keywords into your video description, meta tags, and your video script.   Wait, the video script? Didn’t we already say that web crawlers can’t read video content on its own? Yes, we did say that.   You need your keywords in your script because you need your talent to say the keywords. Not because web crawlers will understand what your talent is saying (they won’t) but because you want those keywords to show up in your closed captioning.   Surprise: web crawlers can understand captions!   Also, YouTube’s captioning capabilities remain tragically dismal. If you want decent closed captioning (trust us, you do) you’re going to have to write them yourself.   Just remember the golden rule of keywords: see no spam, hear no spam, speak no spam. Keep it natural.   Transcribe It That video script really is the gift that keeps on giving.   If you’re already planning to add captions, you’re going to end up transcribing the video anyway. Plus, if you transcribe the whole video, you can include the transcription in the video description. Extra keyword points! Keep in mind, however, that you won’t be able to include the full transcription if you post the video on YouTube. But you can include a transcript if you post the video on your own site, which is especially helpful if it’s an informational video that users will watch more than once.   If the video is an extended live interview, this could prove complicated. Don’t try to transcribe in real-time--instead, type out the interview manually afterward by watching the video. That way, you can make sure you transcribe it correctly and post the video to your site with a complete transcript.   Length Matters You’re probably already eagerly thinking of the extended informational videos you can make.   Keep in mind, however, that length matters.   This is where videos and regular blog content deviate. Long blogs tend to rank higher, while shorter videos tend to perform better than long ones.   That sounds odd until you remember one simple fact: people have short attention spans. In fact, according to one study, humans now have a shorter attention span than goldfish.   Complaints about the fall of civilization aside, you have to remember that people tend to watch videos in passing. If they’re watching a video for entertainment value, they’re usually taking a short break from something else. If they’re watching an informational video, they want the answer they came for.   By popular consensus, aim for the two-minute mark (56% of videos are two minutes or less).   Choose an Engaging Thumbnail The title is one of the first things that catches your attention about a video. But since this is a video and not a regular blog post, the thumbnail is just as important as the title.   The thumbnail is what a searcher will see when your video is indexed, which makes it a crucial factor in whether or not that searcher clicks on your video. And yet, so many site owners neglect their thumbnails.   If your blog posts are ranking and your videos aren’t, ask yourself: are you using custom thumbnails in both?   Chances are, you shot custom photography (or got attractive stock photos) for your blogs. Fun fact: videos with custom human thumbnails get a 30% higher play rate.   Think of your thumbnails the same way you would think of an Instagram photo shoot. Aesthetics are everything. If it’s not pretty, engaging, and relevant, customers will think your brand is unprofessional.   Instead of relying on stills from your video, take the time to shoot photographs for the thumbnail. This should be part of your standard video shoot protocol.   Get Technical Ready to get technical?   This is where the science part of video SEO comes in. Since videos don’t have as much written content as blogs, you’re going to have to leverage some technical SEO to make up the difference. The best way to do this is with a separate video sitemap.   A sitemap is a file where you provide information about files, pages, and videos on your site. Think of it as a roadmap. You’re telling the crawler what’s most important on your site, thus ensuring that it focuses on indexing the right things.   These are especially useful for videos since a web crawler can’t get as much information from a video as it could from a piece of written content.   Google Webmasters provides a useful guide for creating video sitemaps.   Share It Finally, don’t forget to share your video across various channels! If you have social media (hint: you should have social media) post the video to your various channels to see where it performs best. If you post the video on your site, you can also share the post through your social media.   Keep in mind that you have to optimize your social media posts as well, otherwise the video won’t perform well on that social network and you won’t get any real SEO benefit from it.   Ready to Rock Your Video SEO? Ready to go out there and conquer your video SEO?   If so, great! If your head is still whirling from your new to-do list, that’s okay too. We can help with that.   We know what makes great digital marketing, including SEO. Whether you’re a small start-up looking to build your following or a big company looking to try something new, we can create a tailored SEO solution that’s perfect for you.   Ready to get started? So are we. Use our contact page to start the conversation.   --- ### SEO Tips for Google Answer Boxes > Focusing on driving organic traffic means getting content to the top of Google search results. Find out here the best SEO tips for Google answer boxes. - Published: 2019-08-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/seo-tips-for-google-answer-boxes/ - Categories: Uncategorized Though it may seem unbelievable, there are now more than 30 million small businesses spread throughout the United States. So if you're trying to market your business online, there's a ton of competition, no matter your industry. To stand out, it's important to be innovative. And one of the most innovative digital marketing tips out there right now is to show in Google Answer Boxes. If you're unsure on how to do this, don't fret. Keep reading for the tips you need to rank in a Google Answer Box. What Is a Google Answer Box? First of all, let's start with the basics -- what is a Google Answer Box? Simply put, an answer box is a feature that shows up in some Google results that's designed to provide a quick answer to a common question. Answer boxes take content from one of the websites on page one to answer the question. It's a great place to have your content because it has a high click through rate since it's usually so valuable. As we know, ranking number one in any given SERP can result in up to a 30% click through rate, so since the answer box is above the first result, you can expect a great click through rate here, as well. Google Answer Boxes were released in 2015 and have quickly become one of the most sought-after SEO strategies because they produce results. Here's how to claim Google Answer Box spots. Go After Keywords that Already Have Answer Boxes To start, it's a good idea to look at what keywords already have answer boxes and then to go after those keywords. This way, you know that your efforts aren't going to waste. It's true that Google is regularly adding answer boxes to their search results, but don't bargain on this. Instead, focus your efforts where they'll pay off. Do some analysis on the results that are showing up in the answer box you want to rank for. What keywords are used? What type of information is included?   This will help you decide the best strategy to overtake these results. Another tip? Since answer boxes are still relatively new, sometimes the answers that show up are vague or misaligned. This is a great opportunity for you to create content that directly answers the questions being asked.   Get to the Point Next tip: keep things simple. Your answers should be no more than three or four sentences and almost always less than 100 words long. Short answers are king when it comes to answer boxes. When users are looking for answers on Google, they want to get their answer as quickly as possible. And if yours has a long introduction and doesn't get to the point, people will leave your answer box and move to the next one. Also make sure you're super clear. This has two main benefits. First, Google will have an easier time understanding what your answer is about. And secondly, the user will get more value out of your content, making them more likely to do business with you in the future. And that's the point of content marketing in any form -- establishing trust and authority with potential customers.   Look for Questions Another idea is to look for keywords that either explicitly ask a question or that do so implicitly. Here's why. The point of Google Answer Boxes is to help people get a quick answer to their question. So if you target keyword phrases that fall into this category, your content is more likely to rank in an answer box format. But don't go for questions that are super easy to answer. For example, if someone searches for the number of countries in the world, Google will spit out the answer 195 without linking to a source.   So in order to get traffic to your website from your answer box, go after questions that are a little broader. This will allow Google to pull content from your site, furthering the likelihood of people clicking through to your website. Make Sure Your Answer Is Right Last but not least, something very important that may seem obvious: make sure your answer is correct. As you're vying for a spot in answer box, you're competing with every other company out there who is creating content in your space as well. To beat them out, your answer needs to be right.   While your answer should be succinct, it also needs to be correct and complete. Finding a balance between these two sides of the coin will lead to the highest level of success. Another tip: when Google is looking for answers, they check sources they trust for keywords and phrases that match up with many other trusted sites on the internet. Then they'll display the results that align with those most correct across the web. Final Thoughts about Ranking for a Google Answer Box There you have it: the SEO tips you need to rank for a Google Answer Box. Now that you've gone through each of these ideas, it's time to develop your strategy. What keywords will you try and rank for in an answer box? Where will you start and what will you prioritize? Make your decisions based on the potential revenue that could be generated from each answer box. This will guide your strategy. Soon you'll see great results from your answer box efforts. Want customized assistance with your marketing plan? Contact our team of experts today. We're here to help.   --- ### Back to the Basics: Where Do I Start With SEO? > If you've never attempted SEO before, it can feel very overwhelming at the start. Read this SEO for a beginners guide to learn where to start with SEO. - Published: 2019-08-14 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/back-to-the-basics-where-do-i-start-with-seo/ - Categories: Uncategorized Whether you're a business owner or a curious consumer, there's someone strategizing every click you make on the internet. Especially when it comes to which result you choose first when you search on Google. Google works very hard to only show you search results that are exactly what you want. And businesses/blogs work very hard to be what you want. But there's competition - everyone wants their link to show up in those first result spots. The strategies they use to show up above another company are called SEO - or search engine optimization. Want to learn more? Read our SEO for Beginners guide, starting from true zero, below. The SEO for Beginners Guide Since SEO is a monster of a term, we've broken it down for you a few ways. First, we'll look at the vocabulary that's commonly used in SEO discussions, It'll not only help you seem up to date, but it'll help you break down the overall complexities of SEO. Then we'll look at how all those vocabulary words tie together to create a higher ranking website. Finally, we'll look at the main SEO strategies people use to rank higher on Google. Let's get started. Understand the Vocabulary There's a learning curve when it comes to SEO and part of it is the vocabulary. You may not know what Adwords is, affiliate links or anchor texts are. And those are just some from the A's. To help you out, we've picked some must-know vocabulary terms to help you get your bearings. Adwords Adwords is a program run by Google that controls Google Ad placement. It's what keeps that one post at the top in the paid search position and what pops up in the sidebar. Your AdWords campaign is the bulk of your marketing budget, other than Facebook ads - at least - it is for most businesses. Algorithm An algorithm is a complex math problem where events are given values. Google has them and updates them all the time - they're what showed our link above our competitors, which is how you got to this page. Authority Site authority is just what it sounds like - a level of trust that Google and other search engines assign you. The more you play their games and play into their algorithms, the higher your site authority. Linking to sites with high authority is better for your authority than linking to some tiny blog. Think of it like a very wide popularity contest. If you show Google that you appreciate and link to the popular kids (sites with high authority) they reward you. Bounce Rate When someone comes to your site and you look at your analytics, how long do they stay on your site? That averaged out number (in seconds or minutes) is your bounce rate. Google loves a low bounce rate, which is when people spend more time on your page. They're obsessed with the customer experience and websites that deliver value. So the longer someone stays on your site, the more value Google assumes you're giving them. *When we say Google loves or likes something, that means it's a positive ranking factor when it comes to SEO. CMS CMS stands for “content management system”. Part of the SEO ranking factors is putting out consistent content. CMS helps you do this by releasing your blog posts or social posts (etc) at around the same time every day. CPC - Cost Per Click This is something that goes with Google Adwords. It's how much you're willing to pay to get someone to click on your ad and go to your website. If you have very expensive products, then you usually have a higher CPC. Inbound and Outbound Links Also called internal and external links - these are hyperlinked text that makes sense in your content. Think of it like citing someone in a paper. Generally, you want to have links out to sites with high authority (like we discussed above). But you also want to use internal links, which go to pages on your own site. So if you were writing an article about why you need SEO services, you could cite a fact you wrote about in another article and link to it directly. That would be an internal link. An external link would be linking to where you found that fact - which you'd do in the original blog post that cited it. Using (and not abusing) links shows Google that you're committed to creating a sort of online community. In Google's mind (we assume) it sees them as olive branches to other sites. And Google wants a peaceful internet community. Keyword When you search something on Google, you don't type out a whole sentence, right? You type in "SEO for Beginners", for example. Then you let Google do the work of finding sites that have that phrase used relevantly enough to show you results. What you typed into Google is a keyword - and people can track them. Not from your computer, per se, but how often they're being searched and how much money that search makes. So think of something like "used cars". It has a high search volume (amount of searches). It also brings people who rank for it a lot of money, assuming they get the used car sale. So people pay more to show up higher on the results page for that keyword. To find out what people are spending, we look at keyword difficulty - or how much competition you have for that phrase. Competition is ranked from 0-100. You want to pick keywords that have a difficulty of 30 and under. It takes a lot of research to find out information like that, which is why you should hire a professional. At least until you get your bearings. Landing Page A landing page is whatever a link (including your URL) takes the user to. It could be your home page or the blog you linked to as an internal link - as we used as an example above. Most people try to link to a landing page that will get them a conversion - a sale or a page that will gather the user's info. PPA - Pay Per Action Unlike pay per click, where you only get charged when someone clicks on your ad, PPC is for conversions. So if you have a PPC campaign running, you'll only pay Google if someone "converts". You can tell Google what that action is - it may be hitting checkout or just putting their email in a subscribe box. SEM Search engine marketing - it's SEO but from a lens of paying for distributing ads. SEO Search engine optimization - a group of tactics used with the intent of getting more users to your website. The subgoal of that is having your link show up higher on the results page. Almost no one looks further than the first page when it comes to a search. Most people rephrase their search if they don't see something they like above the fold (where they have to scroll down). There are many more vocabulary words, but those are the ones that most often come up in conversation. If you don't know a word a professional uses, just ask them to define it. SEO is complex and no one expects you to understand it all on the first try. Vocabulary in Motion: Our Definition of SEO To lay it all out on the table, let's redefine SEO by using all of the vocab words above. People who optimize for SEO are trying to get higher page rankings and better site authority. They do that by using Google Adwords, keywords, and internal/external links. The goal of SEO and SEM is to increase conversions or actions taken on your site. You want to have a low bounce rate on your landing page because that shows Google's algorithm that your site is worth the customer's time. You can increase the conversions on your site by paying for PPC ads and having good content on your site thanks to a cms. Creating an SEO Strategy So, from our definitions, you know you need to build up site authority and decrease your bounce rate. But how do you do that? How do you differentiate yourself from all the other alike sites out there? There are a few main strategies, which are laid out below. Improve Site Quality Part of decreasing your bounce rate is having a site that's easy to navigate. People want to find what they're looking for on your site within seconds - and we mean that. The average online attention span is eight seconds, so don't expect someone to search longer than that. Your graphic designer should lay out a clear site menu that works on both desktop and mobile. You should also focus on delivering content (including the menu) above the fold. The fold is the spot on your website where a user has to scroll down to see more. Use the Right Keywords When you set up your site, you need to think about keywords from the get-go. If you're really good at planning, you'll even have a keyword in your URL. But you're not out of luck if you're late to the game. You should use keywords organically around your site. That means if your keyword is "Denver Shoe Store" you should be able to find that phrase on your page. Maybe it's in your about us page or your history. It doesn't count if it's in a graphic, like your logo, since Google doesn't see images in terms of SEO. (Unless you count alt-text, but this is a beginners article). But you have to do this organically. You can't write an “about me” that says the keyword six times in one paragraph. That's called stuffing - and Google will punish you for it. So you have to get more creative about using keywords, which is where the next strategy comes into play... Create Valuable Content When businesses first started blogs on their websites, the main objective was to find a new way to use keywords. And to be honest, from a business perspective, it still is. But you should also see blog posts and other relevant content (podcasts, anything) as a gift you give customers. You want to decrease your bounce rate, right? Well if you write a relevant blog post that delivers good information, that person is going to stay on the page longer. And yes, throughout that post you can sprinkle your keywords so that Google will rank you higher for them. You should also use that blog post to do internal and external links - to sites with high authority. Make Sure it's High Quality These blog posts need to be quality - or people will click away. You'd be surprised at how fast someone will discount your page over so much as one misspelled word or typo. That's why many businesses and SEO agencies contract out their content writing. They pay professionals to create content that fits the businesses needs and SEO goals. It's a large part of the growing "gig economy". Almost all of these writers are ghostwriters, which means they're contracted to let you use their work without using their name. Ask your SEO agency about how they plan to help you create content. Your SEO Plan We could have kept typing for hours about this subject, but we're trying to keep this SEO for Beginners guide digestible. There's so much to think about when it comes to improving your rankings, it's like a full-time job. And it is - it's our full-time job. We handle SEO for many companies, just like yours, and they're thrilled with their results. Don't try to add managing your SEO to your already full plate. We promise our services are worth the money and you'll see a high ROI in the future. Ready to hand this SEO headache off to someone else? Click here. --- ### What Is an SEO Audit? > There can be many foundational issues affecting organic search performance. Discover here what is an SEO audit and its importance. - Published: 2019-08-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/what-is-an-seo-audit/ - Categories: Uncategorized By now anyone who runs a business on or offline should know what SEO is. Without some kind of SEO strategy, businesses have no hope of gaining any visibility online. Without an online presence, you’re shooting your business in the foot. That’s why most businesses today have sound SEO strategies. But how do you know when a strategy is working if you never take a step back and thoroughly go over all aspects of it? The best-laid plans mean nothing when there’s no quality control. That’s where SEO Audits come in. But what is an SEO audit? Are they worth the hassle? Keep reading to find out! What is an SEO Audit? An SEO audit is a tool to help business owners take a look at how their online presence stacks up against the current best practices of SEO. Because the internet is a constantly changing place, you have to be willing to constantly update your SEO practices to keep up. SEO audits will help you figure out if your strategy is sound, whether or not you have issues, and where those issues are. If you have any technical issues, on- or off-page issues, or keywords that just aren’t working, an SEO audit will help you pinpoint what those issues are so you can fix them and get back on track with your rankings! Technical Analysis The first thing an SEO audit will do is check to see how your website is functioning. Start with this step as the technical aspects of your website are the foundation of the rest of your strategy. The first thing a good technical SEO analysis will help you figure out whether or not your website is accessible. Why bother with making content if your website doesn’t show up for the folks who need it? Make sure the webmaster hasn’t accidentally blocked pages from Google by checking your robots. txt and robots meta tags, sitemaps, and website architecture. Make sure that people and crawlers don’t have to click very far to find the important content pages on your website as well. On-Page Analysis Once the technical analysis is out of the way, it’s time for you to take a look at the pages of your content itself. Take a look at your posts. Do they make sense? Do all of your posts revolve around your website’s central theme and idea? It may be tempting to accept money to promote different content and products that are unrelated to your website’s purpose, but you could run into issues when it comes to your website’s optimization in the long run. You also don’t want to go all the way to the other side of that spectrum and post the same content over and over again. This will cause indexing issues with Google. Make sure you take a look at the individual pages as well. Make sure they’re structured well and that the content is high quality. Off-Page Analysis Once you’ve straightened out your technical issues and any on-page problems, it’s time to take a look at how your website looks from the outside. How popular is your website? Do people consider it trustworthy? In SEO terms, a trusted website is one that Google respects and will list on their search page. The less black hat SEO tactics you use, the more trustworthy Google will think you are. You can see how popular your content is with readers and bloggers by taking a look at your traffic. Is it steadily improving? Then you can safely say that your strategies are working. Keyword Research Once the SEO audit of your general website is done, there’s only one step left. You have to make sure that the keywords you are using are still working for you. As we mentioned before, the internet constantly changes. That means that people are always searching for different things and unless you know what they’re looking for, you can’t very well meet their needs, can you? That’s why you need to examine your competition and figure out what they’re doing to gain viewership. What keywords do your competitors use? How successful are they? Are they difficult keywords to rank for? The best keyword is one that sits right smack-dab in the middle of the difficulty and volume scale. What to Expect From an SEO Audit Now that you know what an SEO audit entails, you need to understand what to expect from one. This isn’t just a small once-over of your website. An SEO audit is a comprehensive study of your online presence that takes a magnifying glass to your practices. A good auditor will provide you with a complete picture so you can make the best decisions as to how to improve your ranking and, at the end of the day, your sales. Do It Yourself or Outsource? Unfortunately, a comprehensive SEO audit is difficult for the average layperson to adequately conduct on their own. In order to get a complete picture of the health of your SEO practices, you need to be able to dig deep into the code of your website. When you’re already running a business, this is the last thing you want to mess around with. That’s where software or outsourcing comes into play. The investment is worth it when you consider the long term benefits!   It can save tens of thousands of dollars in wasted efforts. Crucial for Success: Run an SEO Audit Today So, what is an SEO audit? It’s a snapshot of your company in an online sense. It’s a way for you to know how you stand up to your competition and how the practices you are currently using are working for you. If you don’t know where you’re lacking, how can you do better and grow your company? If you’re looking for help with growing and marketing your company, contact us today! --- ### Exponential Earnings Potential: How to Increase Click Through Rates for More Traffic and Sales > Learn how to increase your organic and ad click through rates. We’re sharing our best CTR tips, tips, and strategies in this guide and roundup. - Published: 2019-07-07 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/exponential-earnings-potential-how-to-increase-click-through-rates-for-more-traffic-and-sales/ - Categories: Uncategorized You’ve built your content, sent it out into the world, and you’re proud of the work. There’s just one problem.   You’re still not getting the hits you want.   If you’ve spent five minutes in the world of digital marketing, you’ve probably heard of CTR. You’ve heard numbers tossed around, but you haven’t given your own CTR much thought. And that’s a critical mistake.   You see, your CTR isn’t just a number. It’s a major performance metric that tells you how well you’re engaging your customers and how well your work is translating into your bottom line.   And if you’re like most companies, you could stand to do way better with your CTR.   Here’s what you need to know to increase your click through rate for more traffic and, more importantly, more sales.   What is CTR? Your click through rate, or CTR, is a ratio that shows how often people who see your ad click through it to your site. It tells you how well your keywords and ads are performing.   Your CTR isn’t a single number, it’s a percentage. To get your CTR, divide the number of clicks your ad receives by the number of times your ad is shown (or, in plain English, clicks / impressions = CTR).   This is a more important number than you think, especially when it comes to PPC. You see, your CTR translates directly to your bottom line because advertisers typically pay publishers for every ad click.   So on the one hand, a higher CTR is more expensive (good news for your publisher). But, on the other hand, a higher CTR means you’re more likely to convert leads (good news for you). Either way, everyone is happy with a high CTR.   What’s a Good CTR? That begs the question: what is a good CTR? Well, that depends.   It depends on the platform and the industry... and who’s considering the metric of a “good” CTR.   As an example, let’s compare Google AdWords and Facebook Ads.   Across all industries, the --- ### How to Nurture Your Leads to Improve Your Sales Close Rate > Boost conversions by nurturing leads. Find proven strategies to guide prospects through the funnel and improve your sales close rate effectively. - Published: 2019-07-05 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-to-nurture-your-leads-to-improve-your-sales-close-rate/ - Categories: Uncategorized You're bringing in leads hand over fist but your close rate? Yeah, it's not so hot. What do you do? How do you keep your brand new, beautiful baby leads from turning into missed opportunities? Continue reading this blog post to learn how to close more leads today. Improve Your Close Rate Through Effective Lead Nurturing Stop blaming your sales team, product, or marketing for failure to close leads at a higher rate. The fact is that most of your leads aren't ready to buy. Many leads are at the top of the sales funnel and if you try to force them to buy when they aren't ready, they are going to run the other way. With so many people finding our websites, products, and services well before they are ready to make a purchase, you have to be patient and have a strong lead nurturing process in place. Here are some top tips that will help you nurture your leads so you can work toward a higher close rate. 1. Provide Relevant High-Value Content for Your Audience If you want to be the company your leads choose when it comes time to purchase, you need to gain their trust. One of the best ways to gain their trust is by providing highly valuable content that is relevant to your audience. Most businesses note that providing this type of content is one of their major pain and struggle points. If others are struggling with it, that means your voice won't have as many other voices to compete with so this is a strategy you should jump on right away. Creating content doesn't only gain the trust of your current readers, but it can bring in additional readers through SEO efforts. SEO which stands for search engine optimization helps your site rank at the top of the search engines where your leads are searching for what you have. 2. Email Marketing I'm sure you've had an email pop up with just the right headline from time to time. You remember signing up for the list so you quickly open it and what do you know? There's quite a deal on the exact service that you need. Email marketing is a powerful way to stay in touch with people that might have forgotten about you. When you take the time to set up a truly effective email marketing strategy, your list will be an invaluable asset. Make sure that you segment your email list so you can be effective. You don't want to send sales emails to people that have bought your products. You might instead send thank you letters or training emails to keep them subscribed to your product or service. 3. Offer Demos People rarely want to learn anything new on their own. When was the last time you read the instructions on something you bought? You likely spent hours playing around with it trying to figure out how it works, are we right? A demo is a great way to learn from someone that already knows what they are doing. This speeds up the learning process and makes people more likely to purchase your product or service when the time comes. 4. A Good Old-Fashioned Discount Everyone loves a good discount and it is a great way to get leads off the fence. You may choose to do a discount around a certain holiday or to celebrate their one year of being on your email list. People love to get a good deal and making it time sensitive can help them make the decision now instead of waiting another ninety days. 5. Promote Other Relevant Products If your customers still aren't biting on your offer, you can promote other offers of interest to your list. Make sure to get affiliate status with the products and services that you're promoting. You can not only earn some extra cash from sales but your leads will see that you can help them through other means than your own products or services. 6. Try Down-Selling If you think that your initial product offering was too rich for their blood, you can try down-selling. Down-selling is when you offer another product that you have but one that costs less. If people are new to your brand and company, they may not have the trust to purchase a major product. A lower priced offer might be just the thing you need to get them to convert into a buyer. If you can get them to purchase any product, you'll have more of a chance to get them to make a purchase of your other products. 7. Add a Bonus You see that your leads are clicking on your offers and spending time on these pages. You may even notice that they are reading all the way to the bottom of the page. Try adding some bonuses to make the offer irresistible. You might not necessarily need to create these bonuses on your own. You could offer bonuses from other companies or training material that will help them use the product or service that you are selling them. Leads love bonuses when they are the right ones so make sure to do your research to see what else would be up their alley. 8. Landing Pages When your company is creating landing pages make sure to create content that is specific to the needs of the lead visiting the page and where they are in their buyer's journey. The more specific you get, the better they will convert. 9. Social Media Advertising Another great way to nurture your leads is through a social media campaign. Facebook ads are a great platform for this. You can create a series of ads that nurture a lead from the top of the buying funnel of awareness all the way through purchase and loyalty. The first ad they see might be a soft sell to ‘learn more’ about your product or service. The purpose would be to educate and get them to interact with the ad. Once they engage with you at the stage in the buying process, you can retarget them, moving them down the funnel with additional ads until they sign up, convert to sale and repurchase. Ready to Grow Your Business and Close More Sales? Now that you understand more about how to increase your close rate, do you see other areas where you need help? We specialize in helping business just like yours get the results they want. Contact us today and see how we can help your business dreams come true. --- ### Exterminate the Competition: The Ultimate Guide to Pest Control Marketing > Learn how to rank your pest control business in local, outdo the competition, and drive leads using pest control marketing strategies with this strategy guide. - Published: 2019-06-28 - Modified: 2025-10-01 - URL: https://bearfoxmarketing.com/blog/exterminate-the-competition-the-ultimate-guide-to-pest-control-marketing/ - Categories: Uncategorized Your pest control company knows quite a lot about wrangling mice, roaches, and other nasty critters that like to hide in your customers’ walls.   But when it comes to pest control marketing? You’re more than a bit lost.   Pest control marketing is about more than just throwing a website on the Internet and waiting for hits. You need to be strategic about how you put your business out there. Here are a few tips you need to boost your marketing and leads generation.   Local Let’s start with the neighborhood. After all, that’s the area your pest control business serves.   And for that, you need local SEO for pest control.   A lot of digital marketing advice is geared toward businesses with a global mindset. But if your business serves one city or the metropolitan area around a city, it doesn’t do you any good to get site visitors from halfway around the world.   Not sure where to start? Keep reading.   What is Local SEO? Let’s start with the basics: what is local SEO?   Local SEO refers to search marketing and optimization for localized searches. If that sounds like a load of garble, it’s not actually that complicated once you look at a search.   Let’s say someone was looking for a pest control company in Chicago. They open Google and type “pest control Chicago” into the search bar.   That’s a local search. How can you tell? It has geographically-specific markers, like a specific location (in this case, Chicago). “Near me” searches also fall into this category. Basically, it’s any search that uses a geo-modifier.   If you have a brick-and-mortar business or a service-area based business, this is exactly what you need to attract customers in your area.   What Influences Local SEO? Unlike regular SEO, local SEO is geared toward a specific geographic location. So while some of the same SEO influences work in local SEO, there are some influences that are particular to local SEO.   These include things like:  Link signals Business signals (proximity, keywords, categories, etc. ) On-page signals Citation signals Review signals Social signals Since a search engine has to review your information before it can show it to the right person, you have to provide the search engine with the right cues to show that you are located in Chicago rather than New York, South Bend, or Marseilles.   For a closer look at local SEO for small businesses, check out this guide.   Local Keyword Research To do this, a good place to start is local keyword research.   Let’s say you have a pest control company called Undertaker Pest Control. What kinds of terms would you want to rank for? Maybe terms like:  Pest control near me Undertaker Pest Control Pest control What time does Undertaker Pest Control close? Undertaker Pest Control phone number Why these particular queries? As you may have noticed, they’re not your typical long-tail keywords. You want to rank for these particular queries because they all reference information that Google and other search engines will pull straight from your business listing.   Of course, you’re going to need to pay attention to long-tail and short-tail keywords as well. Fortunately, this process isn’t nuclear astrophysics.   Just brainstorm the type of information your customers would be looking for when they find your site. Let’s say you’re a pest control company in Boise, Idaho. People might search for your services with terms like:  Exterminator in Boise Boise exterminator Mouse removal Boise Emergency exterminator in Boise Pest control in Boise Boise pest control Not sure where to start? Brainstorm your SiLs (Service in Locations), a list of the services you offer and where you offer them. That should give you a good list to work with.   The Basics of Local Citations From there, you can direct your attention to local citations.   Local businesses like pest control companies have a unique problem--they struggle to attract natural backlinks. Unfortunately, backlinks are the way that search engines establish:  Whether your business is real How trustworthy your business is And since search engines need this information to decide how to rank your site, local businesses were at an unfair disadvantage. So, search engines came up with a new solution: instead of using backlinks, search engines use citations for local businesses.   Luckily for you, you already have several of these--listings in directories verifying information like your name, phone number, and physical address.   Why Citations Matter As a local business, you cannot afford to neglect citations, as they have a direct impact on how your business performs in searches--in other words, whether you show up where your potential customers are looking for you.   Let’s say your would-be customer is looking for a pest control company. They’re going to do one of a few things.   First, they might search for a pest control company nearby. If they’re enabling location services on a phone or computer, the search engine will provide local search results before organic results.   Second, they’ll look for a pest control company in a directory. If your business has a citation there, it will aid in natural discovery.   Third, they’ll voice search for “pest control company near me. ” Search results are shown, again, with local results first, since they used geo-tagging language.   Take a guess where search engines pull the information that they use in situation #1 and #3?   Yup. Your citations.   Structured vs. Unstructured Citations Normally, a citation has three component parts:  Name Address Phone number But this isn’t always the case. This usually depends on whether the citations are structured or unstructured.   Structured citations generally follow the above format and can be found in directories like Better Business Bureau.   Then there are unstructured citations. SEO experts disagree on the exact nature of unstructured citations, but they’re more or less good old fashioned backlinks. You can normally find them in local blogs, links in press releases, social media profiles, and company announcements.   The key difference between an unstructured citation and a backlink is that unstructured links don’t necessarily need to be a do-follow link to be valuable.   Your Site as Citation So, how do you get citations? Chances are, you already have at least one, even if you don’t realize it: your website.   The pothole most businesses fall into is thinking that their site is the end-all-be-all, the first source of correct record and the main font of correct information that all other listings feed on. But that’s simply not the case.   In a Google-dominated search environment (Google is projected to hold 80% of the search engine market in 2019), the first source of correct information is actually your Google My Business listing.   This means two things: you should pay close attention to your Google My Business listing, and you should treat the address on your website pages as a highly valuable citation.   Google My Business, Bing Places, Apple Maps Did you know 86% of people look for business information on Google Maps? Take a wild guess what they’re looking for.   Businesses near them and the addresses of those businesses.   Some would argue that claiming and optimizing your Google My Business listing is the most important thing you can do for your local SEO efforts. They wouldn’t be far off the mark. Remember, your Google My Business listing is the first source of correct information about your NAPs (Name, Address, Phone Number) in a Google-dominated search environment.   That said, Google isn’t the only search engine out there and you shouldn’t treat it as such. Bing Places and Apple Maps are just as important in your local optimization efforts.   Local On-Page Optimization Of course, your listings aren’t everything. You still need to pay attention to your website if you want to perform well in SERPs. This is where on-page optimization comes in.   For example, you can display your NAP information on your website. Ideally, you should do so in schema format. Schema markup is basically crawlable HTML text format that makes it easy for a web crawler to read and index your NAP information.   Whatever you do, don’t use an image to display your NAP information--web crawlers can’t crawl images, even if there is text embedded in an image. They just see that there’s an image present and move on, which means you’re losing valuable SEO points.   It’s also a good idea to embed a Google map on your website. Not only does this make it easy for users to find your physical location, but it also earns you a few spare SEO brownie points.   Multiple Locations Now, that covers your bases if you have one location.   If you have multiple locations, roll up your sleeves, because you’ve got some extra legwork to do.   Create Location Pages for Each Location First things first: if you think that putting all your information on one location page will get you SEO points for each individual location on that page, we’re sorry to say that you’re in for a surprise.   When web crawlers look at a location page, they may note that there are multiple locations listed, but you’ll only get the points for it once. And that can be to the detriment of your other locations.   Instead, you need to create individual location pages for each individual location. However, these location pages should not be identical, as this can hurt you more than having just one location page.   These pages should include things like:  The location’s NAP information Location-specific information, such as site-specific news, site-specific staff information, and reviews for that location Images from that specific location An embedded Google map Descriptions of where and how to get to this location If you’re struggling to figure out how to make each page unique, the best way to approach pages like this is to think of them as unique microsites, each with their own unique content to serve their particular customers.   For example, you should include --- ### Can You Handle the Leads? Your Guide to Facebook Lead Generation > Think your Facebook lead generation game is up to snuff? Think again! Read on to learn how to use Facebook ads effectively. - Published: 2019-06-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/can-you-handle-the-leads-your-guide-to-facebook-lead-generation/ - Categories: Uncategorized Are you ready to take advantage of the huge benefits for generating targeted leads on Facebook? Facebook can massively boost your conversion rates by letting your audience use their mobile devices to find information. These social media ads make it easy for you to gather information about consumer demographics, such as age and location. With the growing number of online users interacting on Facebook, it's an opportunity for you to engage with them and reach a larger audience. Not only that, it's less expensive than traditional marketing. Are you wondering if using Facebook ads are worth it? Read more about how you can benefit from Facebook lead generation, giving you a better return on your advertising campaigns. Why Use Facebook Ads Facebook is the king of social media. Every month it has 2. 38 billion active members. This number is on the rise every day. With these kinds of numbers, businesses can target billions of users. This is why Facebook lead generation techniques are becoming such powerful ways to get leads. Facebook ads show up on the feeds of thousands of Facebook users. You can take advantage of these numbers by sending targeted Facebook ads to the segmented groups of your target audience. This includes every phase of the buyer's journey from awareness to decision making. Your ads are targeted by your audiences' personal information that they post on their Facebook profile and homepage. Using this information, your ads are microtargeted with promotional ads or videos. In today's cluttered digital information world, Facebook ads help you break through to your target audience. This way your prospects get the information they need on their preferred channels. The great thing about Facebook ads is you're not selling something your audience isn't looking for. Buyer's Journey and Facebook Ads Facebook posts your ads to reach the three stages of the buyer's journey. At the first awareness stage, your audience might not know they need your products and services. So the goal is to grab their attention with targeted ads. The lead generation ads will bring potential buyers to your landing page and into your sales funnel. From there, you can engage them by offering them the solutions they need. Over time, you can lead them to conversions. After they click on your landing page, they're at the consideration stage of their journey. This is when they'll start researching the product options that could be helpful to them. Always have an opt-in for emails and newsletters on your pages. Then you can contact them using their sign up information. You can offer them valuable content by email or post helpful comments on Facebook. This might be all you need to generate leads. This puts you ahead of the competition because you connected with your prospects in the early stages of the sales funnel. Once you attract and engage your leads, they'll go into the decision stage of their buyers' journey. This is when you'll convert your leads into sales. Tips on Using Facebook Ads You can expect your conversion rates to increase when using Facebook advertising compared to traditional website advertising. Here are Facebook tips you can use to increase leads: Messenger coupons – You can use a Facebook ad that opens in Messenger to send coupons and other incentives. Request reviews – Use Messenger to ask your customers for testimonials and reviews. You can include a link to the review site. Test different ads – No matter how well you know your audience, you can always learn more. Take advantage of Facebook ad data to test different ads for targeting your audience. Downloading content - Your audience can download your white papers, case studies and other relevant content when you include a link in your ad that leads to your content. Targeting your audience – Target who sees your ads based on demographics and buyer behaviors. Tracking - You can see how your ad campaigns are working, ad impressions and cost per lead. Respond in real time - Retrieve contact information and respond to your users in real time with Facebook messenger. These are a few of the advantages of using Facebook ads. They offer you an excellent source for growing your brand with access to a huge user base. Identify What You Want from Facebook Lead Generation Before you launch your Facebook ads, make sure you know your objectives. Do you want to advertise an event, educate your readers or build your email subscriber list? Identifying your objectives lets you focus on your target market, and what they need from your business. When you do this, you'll have the most success with attracting qualified leads. These are the goals you should consider on how to generate leads on Facebook: Build brand awarenessReach your target audienceBoost trafficEngage usersGrow leadsMaximize salesGrow database Once you identify your objectives, you can set up your ad campaign, experiment with new ideas and optimize what's working for your business. Facebook Always Upgrading Since the launch of Facebook ads, it's always upgrading this marketing platform. Facebook continues to introduce new ad formats, adding rules against clickbait and giving marketers more privacy and control over ad placement. You can count on the most updated advertising technology for generating leads. Facebook gives you the newest automation tools, cost efficiency and personalized ads available to marketers today. When you use Facebook ads, you don't have to worry about falling behind your competitors. By using Facebook's innovative digital marketing technology, you'll always be a step ahead. Transform Your Buyer's Journey Facebook lead generation gives you an exciting and innovative way to grow your sales leads, email lists and data collection strategies. This advertising technique makes it faster and easier for you to connect with prospects during any stage of the buyer's' journey. While traditional advertising targets audiences randomly, lead ads lets you base your ads on which stage of the journey they're in, whether it's awareness, consideration or decision. When results matter, more businesses turn to Facebook ads to get the job done. Facebook's track record of producing high-yield targeted leads will meet your lead generation expectations. Contact us if you're interested in learning more about how Facebook advertising can grow your business. --- ### How to Attract Customers 101: Are You Attracting the Right Customers? > We know you want to attract customers, but are you attracting the right customers? Read on to learn how to target your ideal customers. - Published: 2019-06-03 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-to-attract-customers-101-are-you-attracting-the-right-customers/ - Categories: Uncategorized It’s easier than you think to attract more customers. With all the marketing strategies in today’s technological era, most businesses hardly struggle to put their brand out there. From establishing email listing to social media marketing; there’s no concrete excuse for a business to fail in attracting potential customers. However, the success of a business is no longer in the massive number of customers it attracts. It’s in attracting the right customers. Besides, quality beats quantity, right? The right customers are likely to pay what your product or services are worth and will shop from your business frequently since they trust you. So, how do you attract customers - and the right ones in this case? Read on to find out. 1. Define Your Client Having a clear picture of your ideal customers sheds light on the best way you can reach them. While marketing your business on your site and social media platforms is a sure way of attracting customers, it gives you a generic approach to prospects. This means that you’ll be targeting a broad market or a vast group which may hinder you from getting quality clients. You need to narrow down customer information to the finer details of your target clients. Learn about their age group, geographical location, income, and other relevant demographics. Once you have this information, you can fine-tune your digital marketing strategies to fit the clients’ characteristics. 2. Keep Your Eyes on the Data If you already have an online presence, it’s easier to know which product/service is selling and which isn’t using e-commerce analytics tools. Stats don’t lie! Using this data, you can optimize your marketing channels to attract and keep customers by understanding their habits and patterns. This means that you’ll identify reasons that make a certain product sell more than the other. Even with offline sales, you can still measure these metrics to help you address your pitfalls. 3. Build Relationships One of the best ways to attract the right customers is by building a good relationship with each prospect that comes knocking. This gives you a chance to bond with them and understand their needs. As such, you’ll be able to offer products and services tailored for them. If you’re able to deliver services that meet their needs, they’ll pay what your products are worth and keep coming back for more. To build relationships, you need to track the customers’ buying cycle and come up with communications strategies at each stage. This will help you boost customer interaction and know what kind of services they need. This can be through online surveys or product ratings on social media. 4. Keep Your Customers You probably already have a few loyal customers. It’s easier and more cost-effective to use your existing customers to attract new clients. Also, by focusing on keeping your current customers, they’ll help you through the evolution of your product to meet the market standards. The best way to keep your customers is by offering occasional discounts and running campaigns to introduce them to new products. Chances are, they’ll advocate your products to other prospects who may also end up being long-term costumers. 5. Prioritize Good Services The right customers need the right kind of services. Whether you rely on online or offline sales, you need to ensure you deliver premium services. It’s more about making a good impression than making sales. This boils down to how fast your customer service desk responds to customer’s queries, being a good listener, and even how your sales personnel interacts with customers in your store. A simple talk, smile, or even offering suggestions is a sure way of making a good impression on the customers. Remember, don’t be too overbearing as some customers may see you as a nuisance. 6. Don’t Be Egocentric With many channels of marketing available today, it’s possible for a business to come off as a self-serving maniac. This is especially true if all your adverts are about how good your products are and why people should buy them. These kinds of ads not only turn off customers but also disconnect with their needs. While marketing your company is encouraged, it shouldn’t be overdone. An ideal marketing strategy aimed at attracting the right customers should focus on the customers' problems and needs. It should also make up the largest percentage of all your ads and social media posts. 7. Build Partnerships To attract interested customers, you need to form alliances with companies that offer complementary products or services as yours. For instance, if you build websites, you may consider teaming up with an SEO company. This gives you the opportunity to leverage your partner’s clients who may need your services. In return, you can contribute resources to a cause that your partner cares about as well as refer clients to them. 8. Build Authority You’ll need people to trust and respect your brand before you can attract the right customers. You can do this by building the reputation of your products or services. When your products/services embrace honesty, they become valuable to customers thus building your company’s reputation. Even better, customers will advocate for your products, which is way better than doing the marketing yourself. 9. Know Your Business Knowing your business entails paying attention to what sets you apart from other competing businesses. Once you know this, it’ll be easier to build a customer base focusing on the ideal clients. Moreover, knowing your business makes you knowledgeable and authoritative. You become attractive to people interested in what you offer. Get Your Groove On and Attract Customers Today! Working with ideal clients can boost your productivity since they serve as your inspiration. To kick start your journey on how to attract customers, be sure to follow the golden tips above. Looking to optimizing your marketing strategies? Here’s how much you should budget for your advertising. --- ### You Have a Website, Now What? 10 Tips for Website Promotion > Congratulations on your new website! But what do you do next? Find out in this guide to website promotion. - Published: 2019-05-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/you-have-a-website-now-what-10-tips-for-website-promotion/ - Categories: Uncategorized You've taken the time to set up the perfect website for your business, and it's ready for launch! If you've never had to market a website before, you're probably starting to wonder: "What's the next step? " Don't worry—we've taken all the guesswork out of website promotion for you. Follow these 10 steps to increase your traffic and get your site off the ground. 1. Gather Website Analytics One of the first things you should do when your site goes live is set it up for Google Analytics tracking. Google Analytics tracks your customers' behavior when they visit your website. It then provides you with important metrics like page visits, bounce rates, and high-value keywords. Use this information to figure out which parts of your website are successful at generating conversions and which aren't. Then, adjust your lower-performance pages based on what you've learned. 2. Work On Your SEO It doesn't matter how beautiful your new website is if no one can find it! That's why search engine optimization (SEO) is so important to address early on in your website's life. Improving your search engine rankings involves digging into topics like keyword research, content creation, and backlinking. Check out this post some beginner SEO tips.  Unless you’re an SEO genius, you probably need help implementing an SEO startegy.  But there are some nice beginner tools for onsite / technical SEO to make sure that your website is crawlable and can index well with search engines like Google.  Using a plugin like Yoast can help. Just remember that technical SEO is just the beginning.  For your website to really capture valuable traffic and revenue from that traffic, it’s important to have a comprehensive strategy with the right content and back links. 3. Create Great Content Content creation is an important part of any SEO strategy. Great content adds more "crawlable" pages to your site and helps to establish you as an authority in your industry. The secret to making your content worthwhile is consistency. You won't see many returns on a blog that's only updated once every few months. Ideally, you should be putting out new content on a set schedule at least a few times per week. Once it's published, make sure to promote it on various channels. With that in mind, make sure you focus on types of content that you'll put consistent effort into. If you can't stomach the thought of writing dozens of detailed blog posts, why not start a podcast or video channel instead? As long as your content is informative, engaging, and valuable to your customers, it can come in whatever package you want. 4. Build a Social Media Presence Organic social media promotion is a free way to reach a large audience, which gives it a massive potential ROI. Take some time to research different social platforms and decide which ones fit the best with your brand and content types, and focus your efforts there. For example, Instagram is great for beautiful product photos, but LinkedIn is better for long-form B2B content. Use your social media pages as avenues to promote your content, products, and services. But don't stop there—social media is a great way to interact directly with your customers. Make sure you reply to as many comments as possible and listen closely to the feedback you receive. 5. Explore Paid Advertising Sometimes paid, targeted advertising can give your website the boost it needs to take off. Pay-Per-Click (PPC) platforms like Google AdWords or social media ads are a great place to start. But before you spend money on ads, make sure that it fits your budget and is worth the investment. 6. Build an Email List Sending out regular email updates or newsletters to a subscriber list is a fantastic way for your brand to stay front-of-mind. To start building a list, set up a submission box or pop-up on your site that allows visitors to enter their email. Using your best content as lead magnets is another good way to increase your subscriber count. If you do send out emails to a list, make sure that you include an unsubscribe option. It's required by law in the United States—you can read up on the details here. 7. Gather Reviews and Testimonials You put a lot of effort into giving every client a great experience, so make sure they spread the word! Honest customer reviews and testimonials are one of the best ways to bring attention to your site. Be mindful not to bribe people for positive feedback, but include a call to action at the end of emails and customer service interactions. 8. Improve Your Site's CTA When visitors reach your website, do they have a clear idea of what they should do? Or do they click around aimlessly and leave before even visiting your important landing pages? If the first case sounds familiar, it's time to improve your website's call to action (CTA). CTAs are prompts that tell visitors to take a specified action, such as buying a product or scheduling a demo. They should be clear, strong, and easily visible on each page. 9. Venture Into the Great Beyond It's easy to get caught up in making your website perfect, but don't forget to venture beyond your own URL! Work on increasing your digital footprint by guest posting on authoritative blogs in your niche and answering questions on forums. This helps you become known as an industry expert and can direct more traffic back to your site. 10. Experiment and Make Changes No one gets their website promotion strategy right on the very first try. As you go along, gather data on which tactics are the most successful and which ones are better left alone. A digital marketing strategy should be dynamic and responsive to customer feedback, industry trends, and the success of your content. The Keys to Website Promotion Promoting your website takes a lot of work, but following these tips will get you off to a great start. If you'd rather not take on the task of website promotion all by yourself, contact the pros at Bear Fox Marketing. We'll work with you to understand your business goals and craft custom marketing solutions to boost your revenue and ROI. Contact us today if you're ready to start seeing your business grow! --- ### SEO vs SEM: What Are the Key Differences? > Do you know the differences between SEO vs SEM? Find out everything you need to know. - Published: 2019-05-14 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/seo-vs-sem-what-are-the-key-differences/ - Categories: Uncategorized As you build up your business, you may be looking for ways to grab more customers. Of course, in this day and age, everything is done digitally. As you come across terms like SEO and SEM, it may be confusing to decipher everything and decide what's the best strategy for your business. So for your convenience, when it comes to SEO vs SEM, we've put together some definitions and key differences so you know which is right for your business. What Is SEO? The acronym "SEO" stands for "search engine optimization. " Within SEO, there are three types: on-site, off-site, and technical.  SEO helps your site capture organic search traffic from search engines like Google. On-Site SEO On-site SEO is where you tweak your website (or blog) to include commonly searched for keywords. You'd sprinkle them through your meta titles, meta descriptions, headers, URLs, alt image tags, and body text. When you do this, it'll make your website pop up higher on Google when people search for something like "design company. " However, more isn't always better. When SEO used to be simple, people would fill their website copy with keywords in a practice called keyword stuffing. While this used to reward businesses by pushing them higher up on search results, this is no longer the case. Nowadays, if you use keywords too often, you'll actually be punished regarding SERPs. Since the magic number for keywords is tricky, many businesses now work with SEO specialists to ensure they use enough keywords so that they're on the top of SERPs, but not too many as to risk penalization. Off-Site SEO Off-site SEO is more complicated. It involves building up your reputation through other websites through methods like link building (having authoritative websites put backlinks to your website in their articles). Typically, companies will work together for linking building to have a mutually beneficial relationship. As expected, each one is their own niche industries so they don't compete with one another. Technical SEO As the name suggests, this is optimization done on the technical side, not content. The backend is optimized so the website has the best speed, mobile friendliness, structured data, and more. With improved user and search crawler experience, this also promotes a company's website on search engine results. What Is SEM? "SEM" stands for "search engine marketing. " This technique involves paid searches, also known as pay per click (PPC). Usually, a strategist researches top ranking keywords and create campaigns on platforms such as Google Ads. As a result, when people search for those particular keywords you've "bought", an ad for your company will pop up on the top of the page. SEO vs SEM Now you have a basic understanding of what SEO and SEM are. Next, we can compare the two to see their similarities and differences, which should hopefully help you decide which one's right for your brand. The Similarities As you can see, SEO and SEM have search engines in common and drive traffic to your website by helping you rank better on SERPs. Both strategies require expert knowledge on keywords since building campaigns around the right ones can make a significant difference in gaining new prospects and customers. Both also require that you know your audience. As you research and understand your target audience, you test and tweak both SEO and SEM so you can get better results. The Differences SEO is a type of SEM, but here's the key difference: SEO involves organic traffic while SEM involves paid traffic. So when you use SEO, you're free to experiment with different keywords without any financial consequences. This is why many businesses are leaning more towards SEO than SEM; the ROI is significantly higher for SEO. Also, you'll see immediate results with SEM while results with SEO are gradual. Your paid ads with SEM will be placed in front of your target audience immediately. On the other hand, you have to slowly climb the ranks with SEO before you see tangible results. Testing Your Marketing Strategies It's always a good idea to branch out and try as many marketing strategies possible to see what works best for your brand. But even with the help of a specialist, no strategy is perfect right off the bat. The most important thing to do is to test, learn, and tweak. If you want to test marketing strategies, SEM is great for that since you can turn the ads on and off. So you can turn it on to gather some results, then turn it off to analyze and tweak your strategies. By doing so, you'll get optimal results and make PPC worth your budget spend. Now You Know the Key Differences Now you know the key differences when it comes to SEO vs SEM, the main one being SEO is free and SEM is paid. But just because SEM costs money doesn't mean it's worse than using SEO. In fact, utilizing a marketing strategy that involves both SEM and SEO (all three types) can significantly boost the chances of your company finding your target audience. But you may need to work with an agency to figure out what the right combination is for your brand. The world of marketing is constantly in flux, and it can be difficult trying to figure it out on your own; as soon as you, your theoretical strategy may already be outdated. Agencies stay on top of marketing news and strategies, which means they can give you an effective plan that'll produce results quickly. Want to grow your business with SEM? Then get in touch with us today! --- ### Prioritize to Optimize: How to Optimize Content for SEO Strategy > Content optimization is very important for your SEO. Read on to learn how to optimize content for your SEO strategy. - Published: 2019-05-14 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/prioritize-to-optimize-how-to-optimize-content-for-seo-strategy/ - Categories: Uncategorized Content optimization allows you to best package your content in a way that'll draw in the most eyeballs. And for the people doing it well, that's a lot of eyeballs!   Let's put it in perspective. You follow thought leaders within your industry niche. You look at yourself as mostly a follower.   But you dutifully create one piece of content per day, and what does it do? It ends up leading to 2. 5 percent annualized growth. Now let's look at the people you're following across the same time period. Would you believe that they have 19. 7 percent growth? That's 7. 8 times the success you're having!   These are numbers taken from an actual case study, and they highlight the importance of content optimization. In the following article, we'll be discussing this at length along with contributing factors such as SEO and how it works in the process of optimization. Let's begin!   Why SEO Matters No talk of optimization can be had without first addressing SEO. Search engine optimization is a term that's been around since before the Internet caused a revolution in the way we live.   A hard birthday for it is difficult to track down. But many of the experts feel they've got it traced to around 1991. Nice to know, but what does it do? There are three key areas where SEO helps.   It Helps You Connect with an Audience People use the Internet to find things they are looking for. They use words, and increasingly, voice, to find those nuggets. Gearing up your content for their search helps you find the right audience.   It Establishes You As an Authority  One of the great gifts of SEO is how it helps you become an authority in a very specific niche. In the early days of the Internet, search engines were not as sophisticated. Today, they can lock on to related phrases and questions from a single search and deliver more relevant listings based on two or three words. User intent is playing a more and more active role, in other words.   What does that have to do with you and your content optimization efforts? Everything! It allows you to latch on to these more specific searches and create content that caters exactly to that audience. This establishes you as an expert in their eyes.   It Can Even the Playing Field Thanks to the strong intuition of search engines and their ability to coax more out of search engine optimization, you can use this strategy to overcome many challenges. Perhaps the biggest is the budget.   While a large marketing budget may still help you buy your way onto page one of Google, consumers are getting savvier. They tend to go for the organic listings, and paid ads are distinguished as paid ads. That means they often get overlooked when a user is doing a deep dive for relevant content.   The content creator who stays focused and on-track with his content will benefit from this. By drilling down to the specifics, you establish a connection that can then be grown through your other content and offerings.   Now that we've established why SEO matters, let's move to a related question. What types of objectives should your optimized content fulfill?   Purpose of Search Engine Optimization Content Search engine optimization content tends to have two primary motivations. And these are true whether you're writing about how to fix your plumbing or how to build a website. They are:  It Tells the Audience What Your Content Is About SEO content cannot be pigeon-holed into a specific niche. That's because it fits every niche. Here are only some of the diverse topics that you can use SEO principles with:  Entertainment: movies, books, animation, board games, video games, comics, music, to name a few. How-to: fix your plumbing, build a fence, code from scratch, etc. Fact sheet: compiling relevant statistics and data from within your industry. Interviews: yes, these can still be "SEO'd" based on the topics you cover with your subject. Visuals: videos, images, infographics. Use keyword identifiers to discuss the topic each one covers.   You get the point. Each area provides you an opportunity to connect with readers based on what they already are searching, not what you hope they're searching!   It Tells the Search Engine What Your Content Is About Search engines have their work cut out for them. They have to index billions of pages from millions of websites. And they have to do it in an efficient, relevant manner every time someone runs an inquiry. Few search engine results are alike because users can look for content in different forms. SEO content helps alleviate headaches for these remarkable bits of artificial intelligence.   How do they do that? They structure information in a way that makes it easy for the bots to collect and classify information. That is, the keywords and headings you use in your content denote whether the content itself is the most relevant for the user's inquiry.   Content that hits close to the mark will get ranked highly on platforms like Google. And results have demonstrated 91. 7 percent of all customers use the top ten search results, with around 62 percent going to the top three results. That means thousands of websites not in the top ten have to fight over 8. 3 percent of customers who go beyond the first page of results. It pays to rank well! In the next section, we'll show you how you can do that by optimizing your SEO content.   How You Optimize SEO Content Website optimization is both complicated and simple. No, we're not speaking out both sides of our mouth. We're saying the technical end could be hard to explain to the average user, but getting your content where it needs to be from an SEO perspective is not. First, on the technical side: search engines like Google are understandably hush-hush about their ranking factors, or the way they index website pages. After all, having the most relevant results are the lifeblood of the company! Google uses dozens of factors when it comes to determining its results. We've noticed that no matter what changes come along, there are five basic things you can do to get strong results. They are:  1. Keyword Research Keywords are important, though not in the same way they once were. When companies were first figuring out how to monetize, they tried a number of tactics -- some of them not so "white-hat" -- to get Google and other engines to notice them. This often led to keyword "stuffing," where a savvy black-hat marketer might hide keywords throughout the page that had nothing to do with the content itself. Another tactic would be to fit results into the body of the content as many times as possible, no matter how awkward or irrelevant it sounded. Google grew wise to that game, much to the benefit of the average Internet user. Today, Google doesn't just only keywords. They also use related keywords and topics and a combination of search inquiries to deliver as much relevancy as possible. It's no longer about keyword frequency. It's about how well the content addresses the user's search. Today, when doing your keyword search, you should break it down along these three lines. Search Volume How many people are searching for the topic? What are the most frequently asked questions? What are some of the more specific questions those lead to?   For content optimization to work well, you need to immerse yourself in the topic. You need to approach content development by going beyond that initial search inquiry. Go down the rabbit hole and find as many related inquiries that the user is likely to search next.   Keyword Relevance These usually flow along two streams: topic and geography. The topic part was covered pretty well under "Search Volume," so we'll refer you back to that with any questions. Geography, on the other hand, requires a bit more explanation.   We're talking about the importance of local search. Did you know that 78 percent -- more than three-in-four customers who do local searches on Google end up buying something offline? That's a powerful metric, and it's one that your business needs to keep in mind if you're doing Keyword Research based on topic only. Competition It's important to define your competition and to see where they're ranking. If you're going topic-only, you will want to rank for as many long-tail keywords as possible. These are more specific searches.   Example: "buying a car online" is pretty generic. But "Buy 2015 Ford truck in the Dallas area" is long-tail, and there won't be as many competitors vying for it. 2. Engine Readiness We know No. 1 was a big one, but it had to be because it represents everything your content will cover. This entry on our SEO optimization tips checklist is shorter but still important.   It covers basic housekeeping. Factors like: URL structure: is what appears in the address relevant to the content of the article? Is it keyword-dense? Meta description: how succinct, accurate, and descriptive can you be on what the post is about? Title: does it use the keyword or phrase and is it short enough to not get cut off before revealing what the article will cover? Content structure: are things easy to follow and find in the body of the article itself?   Another point to consider when asking what does optimizing mean?   3. Content Density Density in the context of content means is it well-researched, does it answer questions or provide analysis and authority? Content with research that refers to other secondary sources won't do as well as content that links to primary sources, relevant case studies, and expert opinions.   Dense content also will be easy for a human reader to follow, and it will be relevant to the current state of affairs in a given niche. Take SEO as an example.   If you're writing an article that still tells users to structure their SEO the same as in 2008, that's not going to rank very well. Why? Because it will be irrelevant to the user. Furthermore, some of the terminologies that exist today won't be in an article from a few years ago. While the article could have been gangbusters in 2008, today it's only a waste of bandwidth. You need to repurpose your blog content to make it relevant to 2019. 4. Outside Relevancy Content should not exist in a vacuum. If you're producing it for a website, then it was meant for consumption!   That means your content should prove relevant to the outside world. How do we determine that? Through shareability! What is shareability? In simple terms, it means you've written or created a piece of content that needs little marketing. When people see it, read it, or hear it, they're going to have to pass it on.   A lot of times you can tell if the content will resonate with the masses based on the thoughtfulness and intensity people have for the topic, or your take on the topic.   If you notice your circle is sharing it a lot, there's a good chance it will play similarly to a wider audience. Take note of these occasions and consider "boosting" content that triggers that effect through paid campaigns on Google, Facebook, and other mass communications platforms.   5. Technical Proficiency Finally, your technical side will be something you need to address for the best content optimization results. Whether that means learning how to do it yourself or paying someone else to handle it for you, it can make all the difference. Pay particularly close attention to how fast your page loads, whether you've used relevant internal and external links, and whether the XML sitemap accounts for every page. Another big factor is the mobile friendliness. Your page needs to look and function well on mobile with no limitations -- or as few as possible -- from the desktop format. If you're not mobile-friendly, Google and other search engines will penalize you. Content Optimization Makes You Relevant Content optimization ensures you have a fair chance at success in the 21st Century business paradigm. Following the tips presented above will ensure your content stays where it needs to be no matter what changes may lie ahead. If you'd like to consider hiring an SEO consulting firm for your small business, check out the services we provide here.    --- ### Facebook Messenger: The Best Kept Secret You Don't Know About > Facebook messenger isn't just for fun anymore. Here's everything you need to know about how it can work as an advertising tool for your business. - Published: 2019-05-02 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/facebook-messenger-the-best-kept-secret-you-dont-know-about/ - Categories: Uncategorized With about one in ten Facebook users willing to hit the "buy" button when they see something in a Facebook ad, the market is growing. Facebook and its associated tools are starting to find ways to attract customers and get users to open their wallet, whether through ads of Facebook Messenger. Believe it or not, you can interact with your customers and potential users via Messenger and get them interested based on data alone. Here is everything you need to know about ads that use Facebook's Messenger service. Getting to Know Messenger Ads If you're looking for ways to engage with your audience more directly than with a standard message or email blast, Facebook Messenger Ads are the way to go. You get the chance to drive new types of interactions to help grow your sales. Instead of driving people to a page to get them to buy something, you can send them a sponsored message that's directed to them. By using some of the data that Facebook helps to provide to you, you can relate to them and lower the risk of them bouncing away. You get to generate real conversation with your audience based on things they already care about. Instead of treating them as just another person on your list, you can have a sincere engagement. After you make some initial contact, you can have personalized customer service tailored to each customer. Here are four of the reasons why you should rely on the Messenger App for ads. 1. Get to Everyone Faster One of the fastest-growing trends on websites in every industry is the chat support module. This is the way of the world when it comes to customer engagement. Messaging is a powerful way to interact and makes everyone feel like there's a more personal engagement. Your site needs to be using a live chat service if you want to appear competitive. Not only does it help you to get valuable conversions by keeping your company's virtual shop alive, but it also lets frustrated users know you're available. You can grab and close in on leads faster and help to massage your existing customer base a lot better. With email no longer a reliable way to respond to your customers, the way to run your businesses is through messaging. With most companies waiting at least a day to respond, you can be way ahead of the competition. Ads on Facebook's Messenger reach people quickly and efficiently. They increase your potential conversion rate as consumers are more likely to buy from you if they know how to reach you via Messenger. 2. Target People Locally Facebook knows data, and when you have Facebook in your arsenal, you have an amazing tool that gives you the opportunity to find people closest to you. Building local brand awareness is vital to creating a strong base of 2 billion monthly users who feel a deep connection to your brand. There's even a "Local Awareness" tool that helps you create ads that end up on newsfeeds of people local to you. You can target a specific audience and figure out who needs to see your ads the most. If you're looking to work in the B2B space, you can still target other businesses who are like you or related to what you do. If you're selling widgets for auto manufacturers, for example, you can target auto manufacturers as well as the people who are looking to do some DIY work. Come up with offers that people want from your business and you might end up creating some foot traffic for your location. Offering local deals means serious conversion rates, so don't miss out. 3. Start a Real Conversation Facebook's Messenger Ads are great for helping to start conversations with your audience. It's hard to get a real interest in a new product, no matter how great it is. You never know how you're going to create real sales unless you're able to get a real measurement of how people feel about it. Starting a casual conversation with your audience about how they feel about your products is a good way to get some feedback. Rather than having to keep pushing and just hoping you get the sales you want, you can get measurable results. Don't ask your clients to just sign up or buy right away. You can hit them up and see what's working for them and what's not. When you show you're available and interested, they'll respond. This helps feed more people into your sales funnel. 4. Personalize Your Ads More than anything else, you should make sure that your ads feel personal to your users. They should be able to feel like the way that you interact with them is unique and based on who they are and their real interests. It can feel like an invasion of privacy to send personalized messages to people who you aren't really connected to. However, with Facebook, they make sure that you're only targeting people who've interacted with your ads. This helps to filter things down to the people who already seem interested. You get to abandon a lot of the creepiness attached with direct messaging and then get to hit up people who already seem interested. Since it's hard to convert users, just a little bit of personalization, perhaps based on the ad they clicked before, can help you hit targets with a little more accuracy. Facebook Messenger Holds Secrets While most of the purpose of using Facebook Messenger is to stay in touch with friends, relatives, and colleagues, you could be using it to make money. If you've set up an account that collects data from your ads and other contacts, you could be able to target ads with more accuracy than any other tool you use. If you're wondering whether digital marketing is really better than traditional marketing, check out our latest guide for details. --- ### Launching A New Product With Google Ads: What You Should Know > Are you going to use Google ads to help you launch a new product? Read on to learn everything you need to know about launching a new product with Google ads. - Published: 2019-04-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/launching-a-new-product-with-google-ads-what-you-should-know/ - Categories: Google Ads / PPC Going are the days of costly PR campaigns, newspaper ads or radio spots. Now, digital marketing has become a great way to spread word on your brand. Let’s start with Google. They control 71 percent of the online market for search engines. That huge market share makes Google Ads the logical choice for advertising. But what happens when you're launching a new product? Can Google Ads be the secret weapon in your marketing arsenal? Indeed it can - and we're here to break down how. Read on to learn more. What Are Google Ads? In simple terms, Google matches search queries with approved ads. You'll spot them at the top and side of the search engine results. They also appear on Youtube videos. That gives you access to the second largest search engine online. When the user clicks on an ad, it costs the advertiser (i. e. you) money. It's in Google's best interest to help you reach your audience so they'll click on your ads. That's how Google makes money. Setting up an ad gives you control over its text, which keywords to target, and how much you'll pay for a click. How Can Google Ads Help with Launching a New Product? Social media ads are effective. But there's no guarantee users are in any mood to buy. Whereas, on Google, people search for two reasons: They're looking for information to guide a purchase orThey're ready to buy. Most marketers set up Google Ads to send traffic to existing products or services. But you can use ads before a product launch to generate interest. Ads help you nail your campaigns for use after the launch. And Google Ads also helps you reach warm leads. Keep reading to discover the ways you can use Google ads before and after your product launch. 1. Find Fans Before You Launch a New Product The first thing you want to do before you launch is to start generating buzz. Social media can give you some traffic. But Google ads will give you more targeted traffic. Set up an ad campaign in Google Ads. Give it a name related to the launch. Pick keywords users will input to find the product you're launching. Create your ad copy. Highlight the product's key benefit. Tell a potential buyer how it will help them. Set your budget. You should know in advance how much you're willing to spend per click. In regular campaigns, you'd direct the ad to a page on your website. But you're about to launch so you may not have the page live yet. Instead, direct them to a landing page. Give them all the information they need about your new product. Add testimonials if you have them from beta testers. Or include case studies, if you have them. Embed a form in the page to capture email addresses. That way, you can keep in touch with would-be buyers throughout the launch. 2. Fine-Tune Your Product Before You Launch You may have run countless focus groups during product development. And you may have had beta versions available to gather feedback. But it's still sometimes hard to know what will resonate with customers. Which name inspires the most confidence? Can color schemes affect which products customers choose? Why not try customer research? People might respond to a survey based on what they think you want to hear. But people asked to hand over money will tell you what they really think. Ad campaigns also cost less than research groups. Run ads based on variations of your product. Send traffic to landing pages to track the conversions. Use the data to tailor your product to suit market demands. It's also a good idea to use this strategy to check anyone needs your product. Try running ads for your product before you spend money creating it. Bonus: You'll get solid marketing data and new email list subscribers with this option. 3. Split-Test Ads Just Before Your Launch The previous strategy is a form of research rather than split-testing. But split-testing is a valuable part of any paid advertising strategy. Here, you can run variations of your campaign at the same time. Then pinpoint which variation performs best. Google Ads gives prompt feedback, making it easy to use ads to split-test your campaign. You'll soon get results about the best headline, call-to-action, and ad copy. Run ads using these winning components during and after your launch. Try re-using them on social media ads too, paired with eye-catching graphics. Keep your tests separate so you can better understand the data. So run one test for a new product name. Then change the ad copy for a separate test. 4. Use Retargeting Retargeting is where you target people who visited your site but left without buying. You don't know why they didn't buy. Say your product page confused them. Or they got a social media message and forgot to reach checkout. But they're already aware of your brand so you can consider them a warm lead. Set up these retargeted ads using the Remarketing feature in Google Ads. This shows ads to these potential customers while they use Google products. Understand Your Data None of these strategies work if you don't check your data. Low impressions imply one of two things. Either competition is higher than you expected and your bid is too low. Or people aren't looking for keywords related to your product. Try increasing your bids or change your keywords. Low clicks and high impressions imply ad copy issues. Or your keywords aren't a good match for what you're offering. Test the keywords to check they're not too niche/broad. And if you get good clicks but few signups from your landing page? Check your copy to ensure it explains the benefits of your product. Get Help with Your Ads Running Google Ads gives you valuable data to make sure launching a new product goes well. It also offers a fantastic opportunity to build an audience. That's vital if your product is so new that no one knows they need it yet. Give your campaigns time to generate enough data for you to tweak your keywords or copy. That gives you time to nurture your signups. Guide them towards hitting 'buy' when your product launches. Does this sound like a lot to take in at once? Contact us today to discuss your goals and how Google Ads can help your business. --- ### Google Ads vs Facebook: Which Is Better? > Should you be spending your time and money on Facebook ads or on Google ads? Which is better? Read on to learn about Facebook ads vs Google ads. - Published: 2019-04-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/google-ads-vs-facebook-which-is-better/ - Categories: Facebook Advertising, Google Ads / PPC Every year, businesses in the U. S. spend billions of dollars on digital advertising. In fact, the amount of money businesses spend on digital advertising has even surpassed the amount of money spent on TV advertising! Are you looking to take your digital advertising strategy to the next level? If so, you've probably spent some time trying to decide whether you should focus more energy on Facebook Ads or Google Ads. Not sure where you stand on the Facebook Ads vs Google Ads debate? Not sure which one is the best for your particular business? Read on to learn more about the pros and cons of each so you can decide which one you should make your primary focus. Facebook Ads Pros and Cons Facebook Ads are a type of paid social advertising. Basically, you're paying for the opportunity to get ads for your business in front of people who are using Facebook. Facebook Ads help social media users find businesses based on things that interest them or based on the type of searches they perform and the activities they engage in while they're online. When you invest in Facebook Ads, you get to promote your business on the Facebook news feed. You also get to promote it on other platforms like Instagram and Facebook Messenger. Pros There are many reasons why marketing professionals are turning to Facebook Ads to help promote their business. Facebook Ads are highly affordable, so it's a great advertising option for small and medium-sized businesses that don't have a ton of cash flow. Another great benefit of Facebook Ads is the opportunity to micro-target certain groups of people. Facebook allows you to target and build trust with a highly specific audience based on a variety of factors, including the following: GenderAgeMarital statusLocationEmployment statusAnnual incomeHobbies This makes it easy for you to structure your campaigns so they appeal to the people most likely to be interested in your products or services. Cons There are some downsides to Facebook Ads as well. Some advertisers are frustrated by the specific rules Facebook has in place for its ads. For example, if too much text appears in an image, Facebook will reject it. When using Facebook Ads, you have to be very diligent and make sure you're caught up with the latest rules if you want people to see your ads. Some people are also upset by the fact that Facebook Ads has somewhat diminished businesses' organic reach. It's harder for people to see your ads unless you've paid for Facebook to promote them. This can be frustrating for businesses that have prioritized putting out high-value content. Sometimes, what you consider to be high-value and what Facebook's algorithm considers to be high-value are two different things. Google Ads Pros and Cons Google Ads (formerly known as Google AdWords) are a type of paid search option. Most of the time, when people use the term "paid search," they're referring to Google Ads. Paid search involves paying a fee so that the listing for your business will be featured on a search engine result page (also known as a SERP). Paid search is all about focusing on targeting keywords and using text-based advertisements. Advertisers who use Google Ads will bid on keywords so that their ad will show up on a SERP. Every time someone clicks on the ad, the advertiser gets charged a fee. Investing in Google Ads allows you to advertise on Google search pages, as well as YouTube, Google Maps, and Google Play. Pros When you use Google Ads, there is potential for billions of people to see your advertisements—just think of how many people use Google every single day. Keyword marketing also helps you ensure your ads are always relevant to the people who are interested in your business's particular products are services. Paid search advertising helps give your business a bit of a boost, too. SEO is a long, strategic process, and it can take a while for you to see results. Combining your SEO efforts with Google Ads helps you to make progress faster and get your ads in front of more people. Cons There's definitely a learning curve involved when it comes to adding Google Ads to your online marketing strategy. Because of this, it can take a while before you start to see results from your efforts. Google Ads is highly competitive, and it can get expensive, too. If you want to utilize high-value keywords, you'll likely end up spending a lot of money trying to outbid other businesses for them. This can make it hard for smaller businesses to compete with their larger, more established counterparts. Facebook Ads vs Google Ads: Which Is Right for You? As you can see, there are benefits and drawbacks to both Google Ads and Facebook Ads. The good news, though, is that you don't have to choose just one. Your business can benefit from using both of these strategies to expand your reach and increase sales. That being said, some businesses are better off placing more of a focus on Facebook Ads while others would do well to prioritize Google Ads. Generally speaking, Facebook Ads are a good option for your business if you're just getting started and want to grow your audience and start building brand awareness. You might want to invest in Google Ads instead, though, if you have the money to spend bidding on keywords and are looking for immediate sales and leads. Need Help with Your Online Marketing Efforts? Now that you know more about the pros and cons of both of these popular online ad types, have you developed a position on the Facebook Ads vs Google Ads debate? Both Google Ads and Facebook Ads are beneficial for businesses that want to stand out online. But, you'll probably want to prioritize one over the other. Do you know which one you want to focus on for your business? If you need more help choosing between Google ads and Facebook Ads or if you just need help improving your digital marketing strategy in general, we can help at Bear Fox Marketing. Contact us today online or by phone to learn more about our services or to schedule a consultation. --- ### 4 Reasons to Hire a Digital Marketing Agency > Not sure if you need a marketing agency? Learn how hiring experts can save time, boost performance, and help scale your business with ease. - Published: 2019-03-25 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/4-reasons-to-hire-a-digital-marketing-agency/ - Categories: Facebook Advertising, Google Ads / PPC, Marketing So, should you hire in-house or hire an agency? When it comes to digital marketing, it's a question you want to get right. I’ll admit, as an agency owner myself, I'm a bit biased. But before I was an agency owner, I spent 18 years on the client side in different marketing roles. In that time, I hired dozens of marketers. I also worked with over a dozen agencies. These varied from small boutiques to large agencies with offices throughout the world. I've been able to see firsthand when having internal staff works best and when using agencies is the better choice. For this article, I’ll remove my agency hat and do my best to be impartial. Here are my 4 reasons why you should hire a digital marketing agency. And to provide I'm not completely biased,  I'll give a couple examples where it makes more sense to hire someone in-house. Reason #1:  You Get Specialists Each digital marketer has a specific skill set.  Usually a digital marketer is good at one thing... and one thing only. That may be online video, SEO, Facebook Advertising, Google Ads, Social Media, UX Design, or Email Marketing. I'm sure you can name others. Digital marketing is WAY too complicated for one person to be an expert in all.  In fact, it’s like finding a unicorn when you find someone that masters more than one. To me, this is the most compelling reason why companies benefit from hiring a marketing agency.  They can access a specialist or a team of specialists. For example, let's say a company needs to develop a new website.  A website developer usually has some training in both design and programming.  But even with that training, it's hard to find a developer that is good at both.  There are great website designers and great website programmers. But just looking a website developers, it's hard to find someone that's also great at programming. Now, let's look at digital marketing more broadly.  What happens when a very good marketer is asked to fill another marketing role? I recently saw an example of this happening with a company that sells consumer goods.  Their social media expert left the company for another job. Rather than hiring another person or using an agency, the company filled the vacant role with a graphic designer they had on staff.  This designer was great at designing Facebook posts and was confident he could get up to speed with Facebook marketing. What happened? As you'd expect, posts were beautiful.  As for performance metrics, things took a turn for the worse... and fast!   Engagement rates (the number of people liking, commenting and sharing a Facebook post) fell from 12% (pretty darn good) to less than 1% (below average).  What was worse, the flow of new customers from social media dried up within a few weeks. Before the old social media marketer left, the company was getting 4x sales return on the investment.   Now, there was no measurable ROI from the effort whatsoever. I don't share this story to be critical of the graphic designer - he gave his best effort.  The point here is that being a good Facebook marketer is a full-time job. It can't be figured out by taking a three day seminar or watching YouTube videos.  It takes months, even years to master. Some companies are large enough and have big marketing budgets.  They can afford to hire and train a team of 10 or more marketing specialists. But for most companies, using an agency gives them instant access to a team of specialists.  These specialists know their niche and how to get results. When Does Having an In-House Marketer Work Best? For middle or large businesses with hundreds or thousands of employees, having a marketing generalist inside the company can be a big asset. That person knows the business very well and is in the trenches each day.  He or she has the best vision of how marketing strategy can meet the goals of other departments and the company as a whole.  These companies often work with different marketing agencies, so it can be valuable to have someone coordinate the work and make larger decisions on budget and marketing strategy. Reason #2:  You Diversify Your Marketing and Maximize ROI A lot of companies hiring in-house marketers struggle to diversify their marketing. This is a problem because they lack the ability to test and learn which marketing channels produce the best return on their marketing investments.  What's more, if they focus on just one channel and something happens to that channel, they're in trouble. Companies want their marketing programs to be successful and produce results.  When they're small, they often start with a single hire that wears several marketing hats.  Here's the problem. There's an unrealistic expectation that this person will do a great job. Is this the marketer’s fault?  Of course not! Putting the marketer in this position creates an impossible situation to perform well at several complex roles. So then what happens?  The company hires a specialist and ends up sticking to just 1 or two marketing channels the specialist is familiar with.  This may or may not be the best channel for the company. If the company gets a great hire and gets lucky and picks the right marketing channel, they win.  But that's a risky bet. What's more, if that person is to continue performing at a high level, they'll need continued investments in training.  The rules of the game change that often! So, without continued training, skills become obsolete. Good agencies have access to the collective wisdom and training of a team.  They also have a wide range of skills and experience. This helps keep marketing performance at a higher level. For example, each team member at Bear Marketing is good at what they do, but the team together as a whole is of more value than any single person. Reason #3:  It Costs Less What’s the first word that comes to mind when your boss hears the word “agency”?  Chances are, they’ll think “EXPENSIVE”. The thinking here is that if a company can’t afford to hire a marketing person in-house, they certainly can’t afford to hire an agency! This simply isn’t the case. The question really comes down to resources.  For large companies, it may be worth the investment to hire its own staff to diversify its marketing efforts. However, for most businesses, agencies are a great way to get the experience and help they need without significantly adding to their overhead. Let’s say that a company needs the full-time services of a Facebook marketer, a designer, and an online advertising expert. Chances are the company doesn’t have the resources to hire all three on a full-time basis, but they could really benefit from the services of having all three. The company has a couple of choices. First, it can hire a single person to try to do all three.  As was mentioned before, we know this is a bad idea as the quality of work suffers. The marketer either becomes a “jack of all trades and master of none”, or they’ll need to settle on just one or two marketing channels and the company becomes captive to a marketing channel that may or may not produce. Hiring an agency is the better choice.  By doing so, the company has access to a handful of specialists often for less than the cost of hiring just one.  Agencies work with several clients which allows them to spread the cost of one specialist over several clients. Here’s an example.  According to Salary. com, if you were to hire a website manager in Denver, Colorado, you’d need over $100K to cover the salary, not including equipment, benefits, etc.  For most companies, going with an agency will save them money. At the same time, they’ll get access to a team of other experts in branding, UX design, programming and video – all of which can help create a better website. Reason #4:  You Have More Stability It's true that digital marketers don't usually stay with a company for long. Maybe it’s in our blood, but creative types get restless.  Doing the same thing everyday for the same company can get boring quick.  Digital marketers are in high demand, especially good ones and they know it.  Just as you feel like you've trained a new person, your digital marketer just gave his two week notice.  He's now working as a freelancer for a sexier employer that offers all kinds of fun perks. All that time and money you spent finding and training that person is down the drain.  What's worse, you have to start all over again to find someone new. Maybe it’s human nature, but I've learned that a new person taking over a role rarely just comes in and picks right up where that last person left off.  They're better than that. They want to prove their worth and start fresh! They want to try something shiny and new. New can be good, but what happens too often is that the new person throws out or ignores a lot of the good that has been done.  They'll ignore important lessons the company has learned. As a result, they'll have to fail on their own first in order to learn some of the same lessons all over again. As an agency, we’ve seen some clients leave us after they hire a new marketing person.  That new hire usually wants to clean the slate and handle things themselves. Then when that person moves on to bigger (and newer) things, the company will come back to the agency. Digital marketers feel at home within an agency.  At Bear Fox Marketing, we try to hire people that are great at what they do, work well as a team and are committed to always learn.  So we attract people that have a similar mindset. Inside of an agency, digital marketers get the variety they want. They work with different clients and can take on a project that they are passionate about and that matches up with their experience.  All of this helps with employee retention. When they do leave, the agency already has several people working on your account.  You don’t have to wait for an agency to get someone new up to speed on your business.  There are already people in place to keep the ball rolling. Here's a good rule of thumb.  If marketing employees tend to leave your company frequently, using an agency is the way to go. This is especially true for small businesses where the loss of a marketing person can really slow things down. Conclusion If you’re a small to mid-sized company, there is a strong case for choosing a digital marketing agency over hiring internal talent. You’ll have access to a team of skilled specialists. You will have greater ability to scale your marketing efforts and maximize ROI (return on investment).  You’ll be able to weather the ups and downs of having good marketing talent. AND you’ll save a lot of green in the process. By the way (speaking as an agency owner now), if you’re wondering if working with an agency is right for you, let me or someone at our agency know. We love helping companies grow and have a great team of specialists to help answer your questions. Also, if you have any feedback on this article, we’d love to hear it! What’s your experience in working with in-house marketing staff vs. agencies?  What influences your decision of whether to hire your own person or an agency? --- ### Not Getting the Hits You Want? Why Content Alone isn't Good Enough for SEO > SEO is more than just writing content, you also have to make sure people are going to see it. Consider hiring an SEO specialist. - Published: 2019-03-14 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/not-getting-the-hits-you-want-why-content-alone-isnt-good-enough-for-seo/ - Categories: Link Building, Local SEO, SEO To state that SEO is important is the understatement of the century. 57% of marketers report SEO generating more leads than any other channel. Considering that 93% of online experiences begin with a search engine, we simply must consider search engines when we're marketing our brands and businesses. But what happens when your content isn't showing up in the SERPs? It's a well-known adage that "Content is king. " There's more to it than that, however. Consider the rising popularity of Netflix despite their dwindling catalog. There's clearly more to digital marketing than stuffing in a bunch of keywords and hoping people will click your links. If you're having trouble getting actual leads and traffic, we're here to help. We're going to look into some reasons your content might not be converting and why you should consider hiring an SEO specialist. When Good Content Isn't Good Enough Google's job is to bring relevant, useful content to their users. The same is true for other search engines as well. Considering that Google accounts for more than 90% of all web searches, however, we'll be limiting our discussion to Alphabet Inc. One of the first difficulties when it comes to appealing to Google is that their definition of relevant content is always changing. It's simply not enough to produce an avalanche of random content. You must consider the current algorithms when you're planning your content strategy. Despite the fact that it's not enough to simply produce random content, that doesn't mean you should forsake SEO and content marketing. The more pages your website has, the more Google has to crawl. You'll show up in more searches, which increases the likelihood of generating traffic and new leads. What Makes Good Content The definition of quality content changes with each passing year. Google strives to reflect the ways that people use the Internet in new and innovative ways. Some of the things that Google looks for to determine quality content include uniqueness, practicality, relevance, and entertainment. Uniqueness Plagiarism is the kiss of death for SEO rankings. This is likely due to the wild days of early SEO when content creators would simply stuff as many relevant keywords as possible onto their websites and hope for something to stick. Not only is this highly unethical, but it also makes the Internet nearly unusable. Google strives to bring actual value to its users' lives. Having multiple copies of the same content show up means that users will have to wade through an avalanche of duplicate content to find what they're looking for. Relevance Google also makes sure that content is relevant to the user. It scans web assets in search of keywords that are going to be useful for the intended audience. That means you must keep your buyer personas in mind when creating content for SEO. Understand your intended audience and bring real value to their lives. Google will reward you for it. Practicality Your content also needs to be actually useful. Simply having a list of keywords for a niche isn't going to help anybody (except for maybe SEO content writers. ) Instead, try and solve a problem your buyer personas might be struggling with. Or bring some interesting tidbit of information which is also... Entertaining The Internet is not a library. Or, if it is, it's the wildest, craziest, most fun library that's ever existed. Considering how intertwined the Internet is with our daily lives at this point, content needs to have at least some element of entertainment. Even if you're delivering heavy, serious subject matter, it needs to be relatable and useful for your audience. Now that we understand what Google looks for to establish quality content, let's look at some of the factors that influence SEO ranking. Assessing SEO Ranking Google uses a wide variety of factors to vet websites and digital assets. These are indications that content is actually useful and actionable and should be shown to more people. Links And Shares Backlinks and social shares are some of the first indications Google looks for to determine if content is useful or not. If it's being linked to and shared often, it's a good bet that the content is authoritative and relevant for Internet searches. Backlinks are the bread-and-butter of the digital economy. They tell Google that a piece of content is informative and useful. It's the digital equivalent of a footnote citation in an academic paper. The higher the ranking of the website that's linking to your content, the more weight it has for your SEO ranking. That's why link building is such an important aspect of modern SEO. Link building is its own art form, however. Getting quality backlinks is one of the best reasons to hire an SEO specialist. It's their job to know how to get those backlinks. Generally speaking, this kind of authoritative backlink can't be bought with money. SEO content writing services tend to have connections with high authority websites. Otherwise, you'll need to solicit individual Internet authors. Writers tend to be very, very busy and don't have time to respond to most inquiries. Securing your own backlinks is like taking a shot in the dark. Hiring SEO content writers is like flipping on the lights and taking careful aim. You're going to have a lot more luck with the lights on. Consider Technicalities Google looks at the back-end of a website as well as the content to determine what's useful. There is a tried-and-true way that people tend to use the Internet. Google looks at a website's code and checks to see if the content matches that format. You need to make sure that your metadata is all filled out and up to date. Submitting a site map for your website also makes it easier for Google to crawl your web page. Finally, Google looks for things like bulleted lists, headings, and subheadings. People tend to skim web pages rather than reading every word. Lists and headers help guide your readers through your content to find what they're looking for. SEO is changing faster than ever before. As more and more of the Earth's population signs online, Google is finding new ways to make content useful for the average Internet user. Looking For An SEO Specialist? At Bear Fox, we don't believe in boilerplate marketing. Your business is unique. So are your customers. Hiring an SEO specialist bridges the gap between the technical and the personal. We'll go to every length to understand your unique brand, as well as your audience. Then we'll create a custom content marketing campaign responding to their unique needs. If you're ready to skyrocket through the SERPs, contact us today! --- ### Getting Started from the Beginning: What is SEO? > Thinking of introducing SEO in your small business and asking yourself what does SEO stand for? Keep reading for the answers. - Published: 2019-03-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/getting-started-from-the-beginning-what-is-seo/ - Categories: Link Building, Local SEO, SEO Even though there are nearly 2 billion websites on the world wide web, only 200 million of those sites are active. In other words, it's becoming more competitive and cutthroat than ever before to stand out from the digital competition. Today, having a website isn't enough. You need a dynamic strategy that'll get you the traffic you need and the conversions you want. But where to start? What does SEO stand for? How do you take the right approach to post content and organize data? Let's get to it! What Does SEO Stand For? First things first, SEO is the abbreviation for Search Engine Optimization. SEO focuses on improving visibility and growth through organic search engine results. There are numerous elements to an SEO strategy. All successful websites have a successful SEO strategy. This means that the site authors utilize a blend of targeted keywords, dynamic content, and appropriate search engine techniques to boost their SEO. Why Is SEO Necessary? When you have a question, where's the first place you turn? If you're like most people, it's your smartphone or laptop, and you're plugging it into Google. After all, research shows that Google processes a staggering 40,000 search engine results per second. When people turn online for information, they expect authoritative answers. They don't want to waste their time hunting and browsing through spam and junk. Thus, SEO benefits both the website and the consumer. Sites with strong SEO tend to be more authoritative and credible. As a result, they are also likely to rank higher on search engine results. In simplest forms? SEO makes your company visible. Again, with over 2 billion websites on the world wide web, visibility cannot be stated enough. Even if you have a top-notch business plan, you won't get very far if nobody can access your services or products. What Are the Components of SEO? Ask 50 SEO experts on how to master SEO, and you'll get 50 different answers. That's because nobody knows the 'secret sauce' behind Google's algorithm. However, there are a few strategies that are essential to any strong SEO campaign. Keywords What are the common search phrases your consumers plug into Google? What are the trending topics in your industry? An excellent keyword campaign is a cornerstone for building organic traffic. You need to balance using keywords that generate high traffic volumes without being too competitive. If thousands of other sites have overused a term, it'll be that much more challenging to rank for it. Content Your content is the backbone of your site. Subpar content might get you some traffic, but amazing, intriguing, and branded content will launch your site to the next level. Content requires both consistency and creativity. You need to be able to provide regular articles to your consumers. Likewise, you need to ensure that the articles are both interesting and informative. Quality Backlinks Link building represents a core component of SEO, and for a good reason. High-quality backlinks mean that other companies, authors, and websites like what your site has to offer. Google rewards this kind of "shout-out" to your site. Quality backlinks take time. Focusing on creating excellent content and building authentic relationships with other industry leaders provides you the best opportunities for acquiring such links. Site Speed 2 seconds. That's the average time consumers are willing to wait for your site to load before hitting the dreaded back button. Your site needs to be speedy, efficient, and consumer-friendly. Google can penalize anything that takes too long to load or process. It's also frustrating for the user. Mobile-First Approach Are you glued to your smartphone? You're not alone. Most of us turn to our mobile devices to connect online. That's why it's so essential to focus on making your site as mobile-friendly as possible. This requires having responsive designs that are easy-to-use and aesthetically-pleasing to users. Getting Started with SEO After launching a new site, you should focus on structuring it to coordinate with targeted keywords. Remember that keywords can help boost your site's traffic. If you're focused on organic baby food, for example, you'll want to create relevant categories and keywords related to organic baby food. You'll want to dissect this main keyword into smaller, targeted keywords like the following: cheap, organic baby foodhomemade, organic baby foodorganic toddler foodorganic items for baby Make sure that each website page targets one primary search keyword (i. e. organic baby food) in addition to secondary keywords. You'll want to avoid 'stuffing' keywords, as Google can usually detect this strategy. You should always focus on crafting the best content you can for your readers. This means taking time and energy to write thoughtful posts. If you haven't written since your high school English class, consider outsourcing to a copywriter. This isn't an area you want to skimp out on! Finally, you should add meta descriptions for each post and page. These are brief paragraphs that introduce your topic. While they don't inherently affect rank, they can improve the chances of someone clicking on your content. Your goal with the meta description is to make it captivating. You want to give the reader a reason to click on that link! Finally, set up Google Analytics. This tool will help you determine what is (and isn't working) in terms of your traffic and SEO strategy. Final Thoughts Still loaded with questions? What does SEO stand for? How does a company implement SEO (without wasting time and money)? We've got the answers to your questions! Moreover, we're happy to help provide you with results-driven SEO that can help scale your business to the next level. Learn more about our services today! --- ### An Online Advertising Insider's Guide: We Spent $5 Million On Facebook And Google Ads So You Don't Have To > We spent $5 million on Facebook and Google ads so you don't have to! Click here to find out what we learned in our online advertising insider's guide! - Published: 2019-02-22 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/an-online-advertising-insiders-guide-we-spent-5-million-on-facebook-and-google-ads-so-you-dont-have-to/ - Categories: Facebook Advertising, Google Ads / PPC, Marketing Where should you place your ad spend dollars for the biggest ROI? It's the million dollar question keeping you up at night. And while the internet's deluged in information, finding a simple answer based on experiential data can feel like looking for a needle in a haystack. In the contest between Google Ads and Facebook Ads, everybody's got an opinion. But that doesn't mean everyone has real-world experience... as in $5 million worth of experience. But we've done the fancy footwork for you. We've put millions into online advertising so you don't have to. And here's what we've learned. Take a look below! Google Ads Versus Facebook Ads If we were chatting on the phone right now, I would ask you what kind of business you own, and what your marketing goals are for the future. I'd ask you tons of questions about your audience and the buying process. Then, and only then, could I tell you whether Google Ads or Facebook Ads is better for you. You see, both have their merits. And they're a bit like comparing apples and oranges. But since we don't currently have the advantage of a one-on-one conversation going, here's a rundown of what each channel can do for your business. Google Ads or "Paid Search" Many marketers refer to Google Ads as "paid search" and with good reason. These ads work beautifully for reaching out to intent-based customers. In other words, people actively searching for products and services like yours. Sure, they may not know your brand yet. But they do know what they want, whether that be "crew socks that don't sag" or "artificial sweeteners without a bitter aftertaste. " And that's exactly what they type into Google. Do you want to attract the attention of prospects "googling" for a solution to their problems or products they want to purchase online? Google Ads represents your dream marketing resource. An Intent-Based Audience Google Adwords leads prospects to your site based on long tail keywords. These people have specific needs and they're looking to make a purchase. They sit poised at a late point in the buyer's journey. Because your audience searches with the intent to make a purchase, you don't have to do a lot of educating before they feel ready to click the purchase button. Instead, once you get their attention, send them straight to a sales page. Google AdWords also proves a flexible and measurable marketing platform that will help you beat your competitors. And, unlike SEO, which takes months to get rolling, you get a quick turnaround. A Google AdWords Caveat There's an important caveat to all of this, though. One that we learned during our experience spending millions of dollars on online business ads. Google's AdWords tool encourages users to choose very broad keywords. Whatever you do, don't fall into this trap. Why? Because it will move you away from your intent-based audience. Remember, you don't need to appeal to a wide swathe of the population based on shared interests. Instead, you need to find prospects who want services or products like yours. Fortunately, you can avoid falling into the "too general" category by avoiding "head" keywords. "Head" keywords refer to short, general keywords such as "crew socks" or "artificial sweeteners. " Yes, they get loads of traffic, but that also translates into STIFF competition. Instead of going with these highest-traffic, high-competition "head" keywords, stay specific. Stick with long tail keywords. Yes, each one receives less traffic, but here's the golden rule that we learned during our million dollar marketing experiment. You'll see a much higher ROI by targeting a large number of lower-traffic terms than going after a few "head" keywords. Facebook Ads or "Paid Social" Facebook Ads get referred to as paid social and you need to be in the "social mindset" when creating them. What does this mean? It means remembering that your audience proves anything but intent-based. They don't log into Facebook to look for a solution to a problem or a product or service they'd like to purchase. They come to connect with family and friends. So, creating an ad that contains search terms and a link to a sales page simply won't cut it. While the message "Buy crew socks that won't sag now" might work on Google Ads, it will tank on Facebook Ads. Exposure to a Wider Audience Instead, think about creating ads that bring brand awareness to a huge audience with interests related to the products or services that you sell. Instead of enticing them into clicking on a link back to your sales page, you've got a lot more content marketing to do. You'll need to send them to a landing page that contains a blog post or webinar that'll educate them about your offerings. Only after you've educated prospects about your brand and products should you consider sending them to a sales page. Online Advertising & Your Business Google and Facebook both reach billions of users every single day. Heck, "googling" has turned into vernacular for searching online. Both prove potent platforms, but they provide different results. Instead of asking which platform is better, take a hard look at your business and your current goals. Only then, will you be in the position to ask the far more important question: which online advertising platform is right for your business? Appeal to Your Audience If you want to tap into Google's massive search traffic, and you want to connect with intent-based leads, then Google Ads remains the best platform for these goals. But keep your ads narrowly focused on your prospects' actual searches. On the other hand, if you want to raise brand awareness and lead more people back to your landing pages, stick with Facebook Ads. You'll catch prospects earlier in the buyer's journey. So, don't forget to educate them about your fab products before going for the sale. Our Biggest Lessons What were the biggest lessons we learned during the $5 million marketing experiment with Google advertising and advertising on Facebook? When it comes to Google Ads, target a large number of lower-traffic terms rather than going after a few "head" keywords. When it comes to Facebook Ads, think social. Create engaging ads that make prospects want to learn more instead of relying on a hard-sell message. Finally, you'll end up needing both platforms for different reasons. Instead of asking which platform works best, devote time to learning how each one works. Then, use their unique strengths to skyrocket your ROI. We're Here to Help Interested in learning more about the best online advertising strategies for your enterprise? We're here to help. Contact us today to discuss your goals and how these platforms can help you earn more leads, conversions, and ROI. --- ### SERP Defined: How Knowing What SERP Means Could Save Your Business > Knowing what SERP means could make the difference of success and failure of your business. Here is SERP defined and how to optimize your search rankings - Published: 2019-02-15 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/serp-defined-how-knowing-what-serp-means-could-save-your-business/ - Categories: SEO - Tags: serp defined By next year, spending on search engine optimization (SEO) will hit nearly $80 billion in the United States. What’s it all about? Why are businesses so willing to spend such serious sums of money on SEO? It’s all to do with SERPs. But if you’re new to SEO you might never have come across this pivotal acronym in the industry. You need to know about SERPs if you’re going to reap the full rewards of SEO. We wanted to help out. Keep reading to learn all about how SERP defined can be used to benefit your business. SERP Defined: What Are SERPs? SERP is an acronym for ‘search engine results page’. You know when you type something into Google and the results show up? Well, you’re looking at a SERP. You see a long list of results that you have the option to click on. There are usually millions of responses to a query, and dozens of pages available for perusal. The results may have been crawled and indexed by the search engine (usually Google), or someone could have paid for their inclusion. Results that are higher up a SERP are deemed more relevant to the search query. The information therein has been judged as useful, informative, and related to your search. Why Are SERPs Important? Now we’ve defined what SERPs are, let’s consider their importance to you and your business. Here’s the deal: ranking in SERPs is the only way to attract an audience to your website. No-one will be able to view your content (be it a blog post, video, podcast, article, or anything else) if you don’t rank in search engines. If you want an audience, you need to rank on a SERP. If you want a large audience, you need to rank high up. For instance, 90% of all web traffic uses the first page of SERPs alone. That means you can only access 10% of your potential audience if your ranking falls outside of the first page. Ranking in the top spot of the first page can be huge for your business. Among the many benefits of SEO, it primarily helps you to beat the competition. The click-through rate of the top spot is almost 30%. That figure drops to 10% for the third position. Three times the traffic means three times the chance of converting on a sale. Your profits increase with it. This is why SEO is so important, and why businesses spend millions of dollars vying to be #1 on SERPs. How to Rank Higher in SERPs Now you know what a SERP is and why they’re so important. In this final section, we’ll go through some SEO tips to improve your rankings. 1. Find the Right Keywords Keywords are of primary importance when trying to rank on SERPs. They’re the search terms and phrases that people type into Google. It’s your job to find out what people are searching for and create great content to fill that gap. Find the keywords using tools such as Google Trends, or Google Ads Keyword Planner. Try to find words and phrases (they’re still referred to as a keyword even if it’s actually multiple words) that lots of people are searching for, but that other creators haven’t already written about. This way you have a better chance of ranking highly on SERPs. Long-tail keywords are those containing multiple words (usually 4 or more). These are usually less competitive, and give you the best bet of ranking higher up. Create your content with these in mind. 2. Utilize Keywords in Content Once you’ve found your keywords you need to incorporate them into your content. They should be included in your main titles and at least one header. Be sure to write it in your blog post introductions (preferably the first 100 words) and conclusions too. Other places to include the keyword are the permalink of your URL, the meta-description of your blog posts, and any image alt tags. The keyword will be picked up by the search engine bots that crawl your pages and tell Google what it’s about. 3. Prioritize the User Experience It’s tempting to overuse your keywords in your content. Don’t do it! Search engines such as Google will punish you for it with lower rankings. This is part of their endeavors to create a positive user experience (UX). A central rule is to always create content for humans, rather than search engines. Do so by striving to provide value to anyone who frequents your website. All blog content should be engaging, easy to read, and use images, videos and subheadings to break it up. 4. Generate Backlinks Backlinks are crucial to high rankings. Anyone aiming to hit the number one spot on search engines must gain high-quality links from other sites to their own. Google sees this as a vote of confidence for your content. It is quality over quantity though. In the past, you could pay faux sites around the world for a set number of links to your site. This would be enough to trick Google into ranking you higher. These days things are more advanced and you can be punished for taking this approach. Instead, you want links from high quality, reputable, industry-leading websites. This is another incentive to create great stuff. You’re far more likely to attract backlinks when you’ve created something worth linking to. Time to Get Ranking There you have it: SERP defined, why they’re important, and how to rank higher on them! Follow these rules and you’ll be beating the competition in no time. Look for more SEO tips? Be sure to read about it here, and learn how we can help with all of your SEO efforts. --- ### The Ultimate Guide on Local SEO for Small Businesses > If you have a small business it is imperative that you understand how to optimize your local SEO. Here's a guide on local SEO for small businesses to learn more - Published: 2019-02-12 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-ultimate-guide-on-local-seo-for-small-businesses/ - Categories: SEO It can often seem like running a small business is an exercise in futility. After all, who can compete with the internet? Oh, wait a minute. You can. If you're disappointed with your marketing campaigns so far, then perhaps it's time to learn how to climb the SERPs. That's right, we've compiled a guide for you on local SEO for small businesses. Let's hop right to it and we'll help you get as visible as possible. First Things First Most people use their mobile devices when they're looking for something local. You don't always have a laptop on you to find a local Mexican restaurant or the nearest auto shop after all. That means before you begin doing anything else your website should be mobile friendly. Google has a handy tool which will immediately tell you if your site's mobile readiness is up to par. Most web design platforms do this automatically or have an easy option to enable it. If your website is designed from scratch it may take some work extra work. Fill Out Your Google Business Listing Register your business with Google Business before you do anything else. It's an essential first step to making sure that you show up when people search for your product or service in the area. You'll need to familiarize yourself with the acronym NAP. That's Name, address, and phone number. You'll be filling this information out repeatedly as you go through the local SEO process. Fill out as much information as you can, don't overlook anything if you have the information. Hitting Directories From here you'll want to make sure that you claim your website on places like Yelp and TripAdvisor. Make sure that you fill out the NAP information for each of them and keep it consistent across the board. ' Without consistency, you'll be confusing both Google and potential customers. Usually, when you make a local search there will be a few directories at the top as well. It might be worth it to contact those who own directories you can't submit to yourself to see if you can get listed. Tighten Up Your On-Page SEO The "snack pack" at the top of Google is probably the most coveted spot for those who are running small businesses. It puts you right in front of your potential customers and if you can make it into that top three spot then you're in good hands. Local SEO is great, it gets you in front of customers. If you want to stay on top you'll have to go with regular SEO tactics as well, that means good on-page SEO. Your homepage is particularly important, make sure that you include your NAP in a sidebar, header, or footer and include local keywords on your home page. This isn't a place for keyword stuffing. Semantic searches, penalties for overuse of keywords, and the way local searches work all make that a bad strategy. Instead, make sure that you include local search queries naturally through the content on the landing page. Link Building for Local SEO You'll also want to start link building like you would for any SEO project. The good thing about running a business is that it's easy to position yourself as an expert in your industry. After all, it's how you make your living. What does this mean for you? It means that guest posts are remarkably easy to come by. Local business directories are another good place to get backlinks to pump your page through the SERPs. Other than that, you'll want to eventually engage in other link building tactics. Be careful, however, as a brick and mortar business will have a harder time recovering from black hat techniques than someone who's business is solely online. Try to avoid things like PBNs, shady link directories, and paid links of any kind. Maintain a Blog Blogs aren't just for angsty teenagers and wannabe journalists, they're a vital part of any digital marketing campaign. Even small businesses will find them a useful part of their marketing package. The biggest reason is that it keeps your site "fresh" in the eyes of Google. Pages which are updated infrequently often begin to fall down the SERPs but an update once a week or so should keep you in place. Focus on creating great content for your chosen keywords. Scope out the competition, find out what they did, and do it better. If you're able to create or find great content then you should begin getting organic backlinks as well. People linking to you as an authority is one of the quickest ways to get to the top. Build Citations Citations are any reference to your business. These can include structured and unstructured citations. The former would, for example, include filling out your NAP on Facebook, claiming your business on Yelp, or anywhere you actually fill out a form with your information. Unstructured citations would be things like a newspaper mentioning your business. The more you're mentioned, the better off you'll be when it comes to the search results. Attaining the "Triple Threat" Local SEO, done properly, can absolutely dominate the top of Google. The idea of a "triple threat" is simple to understand. You'll need the following in place: Show up in the "snack pack"Use Google AdWordsBe strong in the organic rankings It's possible to have three or four links at the very top of the page. Add in good reviews and you've got a winner whenever someone local is looking for a business like yours. Local SEO for Small Businesses and You Like any kind of SEO, local SEO for small businesses has some quirks but the core principles remain the same. Apart from the localization you still need to be backed by strong content and rank high in the SERPs. It's also a lot of work and requires constant monitoring. If you're looking for the benefit but don't have the time to focus on SEO for your business then maybe it's time you hired an expert to do it for you. We think we can help. Check out our list of case studies to see just what we can do for you. --- ### How Much Should My Company Spend on Advertising? > Learn how much your company should spend on advertising. Find key budgeting strategies to maximize ROI and drive business growth effectively. - Published: 2019-02-01 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/how-much-should-my-company-spend-on-advertising/ - Categories: Advertising, Facebook Marketing Strategy, Marketing - Tags: digital marketing Tips for Spending Marketing Dollars in Good Times and Bad It's true, great marketing drives business growth. But how much should a company invest in marketing? And how should that money be invested?  With the growth of digital marketing, the game is much different than it was just a few years ago. Learn how you can be wiser with your marketing dollars - in good times and in bad. So how much should you spend in marketing? Are you a small company doing less than $5 million in sales? If so, the U. S. Small Business Administration recommends spending 7-8% of your gross revenue on marketing. If your business is more established with revenue over $5 million, the SBA recommends increasing your marketing investment to 12-20% of sales. There are some interesting differences looking at various industries. Retailers spend a higher portion of marketing dollars while healthcare spends the least. Where should you invest your marketing dollars? Now more than ever before, marketers are accountable for their spends and the results produced. Improvements in analytics means that marketer have better data than ever. As a result, marketers are expected to maximize ROI and invest wisely. Companies continue to increase their overall investments in marketing. Take a look at advertising.   In 2019, total advertising spend is on track to reach $199 billion. What’s most eye-opening is the impressive growth of digital marketing over the past five years. In 2019, $103 billion will be spend on search marketing, display advertising, social media, and email marketing. For the first time ever, digital marketing spend will surpass traditional advertising spend (TV, print, radio, etc. ). It’s enough to make Don Draper fall out of his chair! How should you spend in a recession? The economy has cycles with good years and not so good years. A lot of conventional thinking is that when times get tough, it's time to tighten the best. The marketing budget is often the first thing cut. This makes some sense if marketing is not producing positive ROI and management has little faith in it. That money can better be spent making payroll and paying bills. However, if the company has a profitable and systemic marketing program, cutting the marketing budgets is the one of the worst things a company can do. It's stepping over dollars to pick up dimes. If you have profitable, winning marketing support, an economic recession is one of the best times to invest. Why? Think of the stock market. We've all heard the adage that it's good to buy low and sell high. If a stock investor is disciplined in this approach, she'll make a lot of money... more so than if she only invests when times are good. During times of recession, there is less competition for marketing services and they're sold at a discount. While some companies choose to sit out of the game, you can score valuable points and become the leader. While others are quiet, your customers are more likely to hear your voice above the rest. Then when the economic circumstances improve, you'll emerge as a market leader and you'll have all those customers than you acquired at a lower cost. So, don't sit on the bench when you should be in the game! Marketing Channels with the Highest ROI With so many different marketing options, it hard to know exactly where you should be spending your hard earned dollars. I talked about the shift to digital marketing from traditional marketing like TV, print, newspaper and radio. Companies continue to vote with their dollars and they're voting for digital. Where are you spending most of your marketing dollars? If you're spending a lot on trade shows, networking events, and print advertising, you may need to update your approach. A lot has changed since I ran TV and newspaper ads 20 years ago. Here is a blog we recently wrote on what digital marketing channels are producing the highest ROI according to business owners and marketing executives. Spoiler alert! If you haven't done so already, you should consider investing in SEO, email marketing, and performance online advertising. Those are the three top performers from the study. And then game is always changing! There are promising opportunities that are emerging right now. Facebook Messenger ads and marketing automation tools like chat bots can help you build a steady stream of new, qualified customers. Looking for More? If you’d like to review your company’s marketing plans, or just want to better understand your options, give us a shout. We can discuss what you’re looking to do and provide more helpful tips. --- ### Rise in the Rankings: The 5 Benefits of SEO > When your small business is battling it out with big name brands, trying to rank on Google can be a challenge. Learn the benefits of SEO for your business here. - Published: 2019-01-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/rise-in-the-rankings-the-5-benefits-of-seo/ - Categories: SEO - Tags: benefits of SEO, Search Engine Optimization, SEO Do you want to make it on the first page of Google? Who doesn't? In a digital world saturated with competition, your online presence is one of the most important assets your business can have. Unless you've been living under a rock, you've heard about SEO. But are you actually adapting SEO into your website? If you're not, you're missing out on tremendous growth potential and reputability! Let's get into the top benefits of SEO. 1. Increased Traffic To Your Site When it comes to improving your organic search, SEO is the way to do it. And improving your organic search benefits your business in multiple ways including: Improving conversionsIncreasing business reputationDecreasing paid marketing effortsAcquiring new customers Let's be clear. It's never a bad thing to have more traffic to your site, is it? We all know that Google is the most visited site in the world. If you can play by Google's rules (i. e. you adapt to SEO trends), Google will reward you in return. And when you're highly visible on Google, you naturally boost traffic. That's because research shows that anywhere between 71%-92% of people complete their searches within the first page of Google. In other words? The higher you rank, the more traffic you'll enjoy. 2. Enhanced Authority & Credibility Let's be real. There are spammy websites in every industry on every corner of the Internet universe. However, a solid SEO strategy sets you apart from these bottom-feeder sites. When you focus on SEO, you focus on establishing your credibility. To increase your SEO, you must implement: Appropriate, targeted keywordsEngaged traffic and positive audience behaviorQuality guest posting and backlinkingDynamic, irresistible content As we know, you don't acquire a sense of authority overnight. It takes time and effort to nurture your reputation. That said, focusing on your SEO is one of the best ways to supercharge your reputation in your industry. Keywords show that you know what your target audience wants to learn and read. By ranking highly for keywords, you demonstrate a sense of knowledge for that topic. Engaged traffic and audience behavior (like bounce rates) shows that people want to be a part of your community. Google recognizes that behavior. Google notices when people want to stay connected with your content. Backlinking also conveys a sense of authority. When other high-ranking sites link back to your site, it shows that they value what you have to say. Google notices this "valuing" and will reward you for it appropriately. Finally, your content goes without saying! No matter the latest in SEO buzzwords, having amazing, unique content will never go out of style. 3. Long-Term ROI Many SEO gurus cite the notion that, instead of a sprint, SEO represents a marathon. This notion carries some significant weight. When you focus on your SEO, you're not just creating a strategy that works for today. You're investing in a long-term strategy that compounds over time. The actions you take today will make a lasting impact- one that can pay in dividends later on! If you're patient with your SEO strategy, you should expect increased traffic and an enhanced reputation. These, in turn, improve your conversions and your organic leads. Yes, SEO fluctuates. In fact, some experts liken SEO trends to the stock market, in the sense that the trends ebb and flow. However, like the stock market, experts continue to predict that, over the long-term, investments will pay off. 4. Positive User Experience Do you want to keep your target demographic on your site? Do you want them clicking around, making sales, and sharing your content with others? Of course, you do! That's a driving point of your business, isn't it? SEO naturally enhances your user's experience. For one, you focus on logistics that people appreciate. These include nuances like: Site speedMobile optimizationAppropriate headers and subheadersUse of multimedia (images, videos, infographics) As it turns out, Google appreciates these details. Your users will appreciate them as well. If you're not convinced, think about how you feel when you're navigating around a clunky, outdated website. How frustrating is it when the site takes forever to load? Or when the text is hard to read and the images are blurry? Solid SEO keeps the customer and Google both happy- and that's what every business in modern society wants. 5. Maximized Leads Research continues to emphasize the benefits of inbound marketing. In fact, some studies show that SEO is the #1 source of leads for all digital advertising methods. SEO becomes even more crucial if you run a local business. Think about it. If you operate a local hair salon, you want to do everything you can to make sure your business ranks at the top of Google. That's because most consumers turn to their smartphones and plug search inquiries into Google. If your site doesn't pop up, they'll just move on to the one that does! To solidify this fact, Google reports that over half of consumers who perform a local search on their cell phones visit a store on that same day. Most marketing gurus agree. SEO is highly effective in capturing conversions and leads. Best of all? It doesn't need to cost a fortune! Final Thoughts On The Top Benefits of SEO There are numerous benefits of SEO. IF you haven't already begun to incorporate the basic strategies onto your site, you can't afford to wait any longer! Do you feel overwhelmed with navigating a successful SEO strategy on your own? We've got you covered! Learn more about our SEO services today. --- ### 6 Reasons Why Digital Marketing Works Better Than Traditional Marketing > Digital marketing gives companies unique and powerful ways to market to prospective customers where they spend their time! - Published: 2019-01-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/6-reasons-why-digital-marketing-works-better-than-traditional-marketing/ - Categories: Facebook Advertising, Google Ads / PPC - Tags: digital marketing, traditional marketing Great marketing finds and keep customers.   But with so many marketing options, it can be difficult for companies to know how to allocate marketing dollars efficiently.   Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV. For this reason, marketing is shifting away from traditional to digital channels.   Digital marketing gives companies unique and powerful ways to market to prospective customers where they spend their time! Here are six reasons why digital marketing works better than traditional marketing. 1. You don’t need an enormous budget with digital marketing Many companies continue to include traditional marketing as part of their budgets.   It's why some companies are willing to spend millions on advertising during the Super Bowl.   A single ad can reach thousands if not millions of viewers in a short period of time.   This can work if a company's target market is wide (think Coke, Doritos, and cars), and your company has deep marketing budgets. It's wise for companies to build a marketing plan by selecting the most efficient channels for their business first and then laying on additional channels as the size and scope of their business increases.   In many ways, the lower costs of digital marketing create a more level playing field, allowing smaller businesses to compete with larger ones. 2. Hypertargeting – Have you heard about it? With digital marketing, companies can hyper-target customers most relevant to their products and services.   For example, an IT consulting company in San Francisco can hyper-target their marketing only to senior executives of health care companies in the area with 100-500 employees, annual revenue of over $50 million, and that have been looking online for relevant IT consulting services. Digital marketing allows for campaigns to be hyper-targeted on gender, age, interests, location, and even past purchasing behavior.   This allows companies to get their message in front of the right consumers.   Consider platforms like Google and Facebook AdWords.   They can show ads for a company's products and services that align almost perfectly with what those customers are searching for. Selling shoes? Google and Facebook ads can target people looking for shoes just like the ones you offer. 3. Digital Marketing produces higher return on their marketing investment Digital marketing can reach and convert new customers efficiently.   For example, a digital marketing campaign can target prospective consumers on social media platforms like Facebook, LinkedIn, Pinterest, and Twitter and you only pay for an ad when the prospect clicks through to your website to learn more.   Through email marketing and blogging, companies can retarget and engage with their consumers on a regular basis.   And with SEO, you can have customers looking for your products and services online find you rather than the other way around. 4. Digital marketing is highly automated and efficient Traditional marketing typically requires more manual processes, more time, and more money. Digital marketing, on the other hand, is highly automated and efficient. Technology and software take data and pull it into a user-friendly database.   By doing so, digital marketing provides real time tracking of what works and what does not work so that you can optimize your efforts. Trying out a new ad idea? Going the digital route allows you to immediately gauge its success. If it is not performing, you can change it without wasting money. Traditional marketing usually requires a longer period of time to test. Because you have to wait to test your strategy, you may end up spending money on unsuccessful materials. 5. A recent survey of 295 CMOs indicated that 4 of the top 5 marketing channels for ROI were digital marketing channels.   What were they? Source: Econsultancy Survey of 295 CMOs, 2017 Search Engine Optimization (SEO)Email marketingPaid Search (PPC) If your company's marketing strategy does not include these channels, consider them.   Other promising digital channels have emerged this year that are worth considering - Facebook advertising and messenger ads.  These can also provide strong return on investment. 6. The interaction and engagement of digital marketing Digital marketing offers a great opportunity to interact with your customers. Typically when it comes to traditional marketing, you will have basic demographic information - things like age, race, gender, limited interests,... and that's it. For example, if you are running a newspaper ad, they may only provide general demographic information on their subscribers. Interested to know how people are finding you? Want to know what they think of your ad and do after seeing it? This is where digital marketing has great power. You can receive immediate feedback on your ads, products, and business in general. WHAT'S RIGHT FOR YOU? So what is the right mix of traditional marketing vs digital marketing for your business?   Of course, that depends on your business, the competition and your goals.   Be wise and remember to start mastering the highest ROI activities first that align with your goals.   Seek help from experts.   Test and optimize your plan so that you can develop the best marketing allocation for your business. Still have questions about traditional marketing vs digital marketing? Contact us for a free consultation. --- ### Looking to Double Business Stats: Where Do I Start? > Are you looking to double your business stats and growth? Not sure where to get started? Read on to learn. - Published: 2019-01-08 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/looking-to-double-business-stats-where-do-i-start/ - Categories: Facebook Marketing Strategy, Google Ads / PPC - Tags: business stats Ready for some depressing business stats? More than 50% of small businesses fail within the first four years. The leading cause of small business failure? It's incompetence followed by unbalanced experience or lack of supervision experience. Whether you're just launching your business or you're several years in, you don't want to become a part of that statistic! You want to rise above the competition and become a dynamic, leading voice of authority in your industry. Let's get into how you can do it. Ramp Up Your Marketing How much did you spend on marketing last year? If you're unhappy with your annual revenue, you may want to consider doubling that number. Regarding initial business exposure, quality traffic is everything. In other words, you want to create a buzz about your brand. You want flocks of people going to your website and interacting with your company. That said, many business owners have great intentions to DIY their websites. Perhaps they read a blog or two about how to master SEO. Maybe they take an online course. Marketing isn't an area to skimp around on. A poorly designed website will only turn potential customers away. However, hiring a good web designer and content manager can transform an ordinary site into something dynamic, fresh, and professional. Improve Your Leads Conventional entrepreneurial advice tells you to get more leads. However, quantity isn't everything when it comes to business. After all, we all know that the number of leads doesn't necessarily translate to a number of sales. Instead, focus on attracting the right leads. You want leads that best fit your target demographic. These are the leads who will most likely to convert to customers- which inherently makes them more valuable to you. To improve the quality of your leads, you need to begin by examining your best customers. These aren't necessarily the businesses who spend the most money; they're the ones who drive the most profit. What do your top customers have in common? Is it their type of industry? Location? Age, income, or socioeconomic status. Consider how you obtained these customers. Did they find you organically through word-of-mouth referrals? Or did they reach out to you via a social media platform? You should have a working profile of your target demographic. This allows you to create effective calls-to-action. It also allows you to appropriate tailor your marketing efforts. Convince Existing Customers To Invest More Selling to existing customers is always easier than selling to a new customer. Don't overlook your current clients! Consider creating a loyalty program that rewards customers for buying bigger or more frequent purchases. Upsell them by providing high-value items or services to purchase. You can bundle these packages together. Consider setting up various distribution channels. If you're a brick-and-mortar shop, can you also offer to sell products online? Don't forget to show your current customers appreciation! If you aren't already sending exclusive discount codes or promotional giveaways, now is the time. Examine Your Fixed Costs When was the last time you audited your fixed costs? Like really went through them- line by line? Because there's a good chance that you're paying certain bills arbitrarily without realizing there's a better offer out there. No, you don't need to bargain nickles and dimes, but you might be able to negotiate your prices to reduce your fixed costs. Even saving just 5-10% in these fees can make a profound difference in your bottom line. Raise Your Rates Many business owners fear to raise rates. They worry about scaring away potential clients. They worry about being perceived as greedy. That said, many business owners undersell themselves. They undervalue their products and services. However, raising your rates can make a huge difference in your revenue. First of all, don't be sneaky. If you have loyal clients, let them know in advance that you will be raising your rates. However, you should also provide them with the opportunity to stay with your current rates for a designated period of time if they choose to renew their contract. Don't apologize for raising rates. Focus on why charging more benefits both you and the customer. For example, this may allow you to hire another employee with specialized experience! You don't have to change your rates overnight. Gradually add fees to cover rising costs. Consider introducing higher prices in planned stages. For example, you can try raising rates for a small group of clients to see how they take it. If most of them remain with you, you should move forward. Yes, you will lose some customers in this process. However, long-term, you will also attract new customers who value the quality- rather than the lowest price. Compensate Your Employees Here's the thing. If you've done everything right and you doubled your income in the past year, you probably haven't done it alone. Your employees hustled and helped you along the way. Therefore, it's only fair to reward the people who have helped you make those impressive gains. If you make money, you pay your employees more money. That ensures a happy and dedicated workplace. It also makes you a competitive employer in the industry. In the long run, this ensures your financial security. After all, your business's success rests on the people who work for it. You don't want to jeopardize your success- or the relationship you have with your employees. Double Your Business Stats This Year Are you ready to improve your business stats and take your company to the next level? With patience, discipline, and effort, this is absolutely possible! At Bear Box Marketing, we provide innovative marketing solutions to small businesses with big passions. Learn more about us today! --- ### Call Tracking: Not Just for the Big Guys > Calling tracking isn't just for big businesses, it's for the small businesses too. Read on to learn all about why you need call tracking. - Published: 2019-01-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/call-tracking-not-just-for-the-big-guys/ - Categories: Facebook Marketing Strategy, Google Ads / PPC - Tags: Call tracking Ask around to companies big and small and every single one of them is going to tell you that they're planning to spend more on digital marketing this year. If you're a small business owner, you might be searching high and low for the tool that gives you a competitive edge against them. It turns out that call tracking is a great way for businesses of any size to streamline their model and ensure they attract the customers they're looking for. Here are five reasons to try out call tracking this year. 1. Manage Your Return on Investment Ask any business owner and they'll tell you that one of the biggest costs for any business is what you end up paying in labor costs. Labor costs are digging into your profits during every hour that you're operating your business. If you want to ensure that you're getting a solid ROI, you need to be tracking your calls. You get so much information to help determine your ROI for your marketing campaigns when you use this method, that there's no good reason not to. When you use unique phone numbers that can be tracked, you'll know if you're producing profits. Software to help you manage these numbers is vital. It's hard to track your spending and earning rates dollar to dollar. However, when you're using tracking software, you get to be on top of every dollar you spend on advertising and see what it results in. 2. Calling Hours are Changing Your peak call hours might not be exactly what you think they are. When you're tracking when calls are coming into your company, you know when your customers are trying to reach you. There could be several hours during the day when you're missing the chance to make a profit. With people working remotely at more flexible hours than ever, your peak calling hours might not be what they were a couple of years ago. They might not even be what you think they are if you're not tracking your calls. When you track your calls, you get a major benefit from being able to schedule working hours for your staff. This means that you'll optimize labor and give your customers the kind of attention they need when they need it. 3. Target With Accuracy When you're tracking your calls with software, you get a chance to to learn a lot about your customers. The software gives you an idea about where your callers are located and where they're calling you from. If you're getting a lot of New York numbers calling you from somewhere on the west coast, then you've landed yourself in a niche. The actual demographics of the people who want to call about your products and services gives you a clue as to what they probably want. You can start to figure out who they are and where they live. With a little bit of probing, you'll get their likely age and income of the people who are calling you. The more information you get from your clients, the better your ad spending is going to be. Determining demographics are the hard part. Once you figure that out, you'll be able to spend ad dollars a lot better. 4. Streamline Your Digital Presence Digital marketing isn't as expensive as traditional marketing, but it's still easy to waste your money. If you're not on top of the time and energy you're spending on your digital presence, you could be wasting your efforts. Tracking the phone numbers that call you helps you to manage your internet efforts. Online efforts don't happen in a vacuum and localization really matters. With the help of search engine optimization, you can target your audience by location, even when you're online. Track your calls to figure out which pages are producing the most calls for you. When you have landing pages to target certain customers, you have the ability to ensure that your online marketing has a serious impact. You'll have a better focus and more strongly crafted marketing strategies when you have data to back up your digital decisions. 5. Improve your SEO When people are looking for a product or service, now they turn to search engines. In the absence of the phone book, that's the best way to ensure that you find products and services that are located in your region. As algorithms improve, more people find the best companies in their backyard with search engines. Call tracking helps you improve your SEO because it collects so much information, especially when connected to your PPC campaigns. Pay per click marketing can feel like a scattershot if you don't know what you're targeting and which types of clients you're trying to get. By using software to track your calls, you get to see which keywords are performing the best for you. This way, you'll refine your SEO and ensure that you only use keywords that have a serious impact. If your keywords aren't attracting customers, then you can focus on the ones that are working for you. As you track your calls with the right piece of software, you'll be able to compete with larger companies as you see which advertising channels work for you. There are so many ways to get your name out there and advertise but every channel isn't for every company. If your competitors are performing well in one market, you can take up space to see if you can match them. Call Tracking is a Great Way to Get Ahead With call tracking, you get to learn more about your customers. You also get to learn how your ads are performing. You get so much from tracking calls with software that it's a wonder more companies are using it. If you want to improve your sales funnel, check out our guide to ensure you sand off all the edges. --- ### What makes you so special? It’s time to identify your value proposition. > Stand out from the competition. Learn how to craft a clear, compelling value proposition that speaks to your audience and drives meaningful conversions. - Published: 2018-12-19 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/what-makes-you-so-special-its-time-to-identify-your-value-proposition/ - Categories: Marketing What makes your business special? Do you find that you and your competitors answer this question the same way?  If so, your value proposition needs some attention. Lucky for you, we’re going to give you a quick 5 minute crash course on how you can create a strong value proposition.  So let’s go! We like to think that our business is unique and special.  Hopefully, it is. While it’s certainly nice to have a healthy sense of pride in your business, we often we perceive our business to be more special and unique than our customers perceive them to be.  Just because you think your business is special doesn’t mean that prospective customers think the same way. This can be a tough to hear because you put your blood, sweat, and tears into your business,  But the hard truth is, without a strong value proposition, your business will find it hard to make the cash register ring. Many businesses we’ve encountered define their value proposition this way: “I sell amazing product X” or “I help my customers solve problem Y. ” While selling great products and services is great, thousands of businesses define their value proposition the same way.  This makes it difficult to carve out a place in your customer’s where they see you as unique and valuable. A strong value proposition can make or break a sale. Be specific.  Why are YOU better than your competition and why should your customers believe you? People need to be motivated before they make the purchase decision. Purchase motivation can be defined with a simple equation: Motivation = Perceived Benefits - Perceived Costs Let’s say you run a mechanic shop. Most owners would define their value proposition by saying, “We provide the best service at a competitive price. ” It’s like saying you sell the world’s best coffee... do we really expect our customers to believe that when everyone is claiming the same thing?  And why should customers choose you? The key word here is “perceived”.  What do customers perceive your business unique strengths to be?  These are areas of opportunities for you to improve and where you can build your value proposition.  Take a deeper dive into what you find. Identity what problems your helping solve and how you’re solving themIdentify what they stand to gain from your solution that is unique and meaningful to themIdentify areas where your company can build trust and authority.  Here is another valuable article on building trust through your advertising. Don’t try to stand for everything.  Rather, be hyper focused and keep it simple. Going back to the car mechanic example.  This would be a stronger value proposition:  “We educate car owners about the repair process and allow customers to watch what we’re doing by video, so they see the level of service we put into each vehicle. ” There are a few reasons why this is a stronger value proposition. 1. It addresses the a benefit that your customers really value (quality of service) 2. It gives reasons why they should believe that value statement (watch video) 3. It communicates trust in solving their problem (transparency) 4. It’s a simple a focused concept that you can use to position your business and marketing. So how are you going to write your value proposition now that you know these things? Lucky for you it’s quite simple. 1. Start by Identifying all of the benefits your product provides your customers. List ALL of them and identify which ones are the most important to your customers and which ones solve the most “painful” problems they have. 2. Now take a look at what value this provides the customer. At first glance this may seem like the same question as above, but the value should tackle the question of what the result of your service is beyond the physical product or service. Going back to the example above, you repair cars, but you go beyond just a simple repair by helping educate your customer on what you are doing to the car and why, so they (value alert! ) have the confidence they are getting the best level of service possible. 3. Be clear on who your target customer is and what you offer them that makes you different. In the example above, the target customer is someone that may not be experienced with car repair but wants to know what needs to be done and be sure it’s being done right. After this is identified, think about how what you uniquely offer will help relieve a pain point (getting ripped off or overpaying for unnecessary services). If you’d like some more value proposition examples, check out these: 31 Examples from iMpact Once you’ve identified your value proposition is, the next step is to use it in your marketing efforts.  Make sure it’s included on your website and social media. Focus on it until it’s core to how your customers see you. The CXL Institute has studied the application of a value proposition in terms of how people interact and respond to it. Some of their findings showed that online prospects for your company: Notice the value proposition more quickly when it took up more room on the page. Spend more time reading the value proposition than other materials. Look at more services offered. Prefer information in bulleted lists. Knowing this can help you optimize user experience on your website, for a landing page, or other marketing materials in a way that will give your business a distinct advantage.  Most prospects visit your website and a couple competitor sites before making the buying decision. The clearer your value proposition, the more likely they’ll choose you. Make sure you format your headline for a website and not just as a “wall of text. ” Have a headline, grab their attention. Then dive into the details to convince them further. Leverage that perceived value! Now that you’re an expert on your company’s new value proposition, don’t just wait around, implement it as soon as possible! Be the company that turns heads and catches the attention of your potential customers, don’t blend in with the rest! If you have any questions or ideas about how this can benefit your next digital marketing campaign, contact us! --- ### Where Do I Start With Digital Marketing? > You know you need to invest in digital marketing, but don’t know where to start. Read on to learn where you should start with your digital marketing strategy. - Published: 2018-12-12 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/where-do-i-start-with-digital-marketing/ - Categories: Marketing The world of digital marketing is ever-expanding and constantly changing. The tools and strategies that create amazing results one day aren't guaranteed to work the next.  This makes it pretty difficult to run campaigns that produce. What tools are you supposed to be using? What's the best way to track your success? Should you be worried about what competitors are doing to reach users online or just focus on your campaign? These are just a few of the questions that many business owners ask themselves when exploring the option of investing in digital marketing. But there's good news - the process doesn't have to be as complicated as it seems! Here's everything you need to do to create a high-performing digital marketing strategy. 1. Set Clear Objectives The first step in any marketing campaign is to define the results you'd like to get out of it. You need to be clear as to whether you're hoping to generate more sales or to build your brand exposure in your market, and that's just the beginning. If you decide to generate sales, focus on converting new customers or creating a campaign that will create repeat sales from users who already have a relationship with your business. If you're still building brand exposure, decide how you want to tell your story and what you want users to associate with your business. The more specific you can be in this step, the better your entire digital marketing campaign will be. 2. Establish a Digital Marketing Budget You have to understand where all your money is going when building a new campaign. Between paying for PPC ads or hiring someone to write your SEO content, it's easy for the cost of a digital marketing strategy to add up. Other things you may invest in include: social media adsSEOemail marketing campaignsaffiliate marketing initiativesa optimized websitemarketing automationcustom photography and video content Before you put money into any of these resources, you need to understand how much money you have to work with. This will help you prioritize the digital marketing tools you'll be using and create a strategy that helps you get the most out of your investment. 3. Upgrade Your Customer Persona It doesn't matter which tools you use or how much money you put into a campaign if you're not targeting the right audience. It's not enough to understand that your primary market is composed of people who are male, between ages 20-30, and interested in sports, for example. You have to get down to the nitty-gritty of their online habits and how those can work to your favor. Find out whether your ideal customer spends more time on Facebook or on Instagram. Research the things they typically search for online and get to know the influencers, blogs, and companies they interact with from their devices. These are the details that will help you create a digital marketing strategy your audience is interested in and wants to further engage with. 4. Research Different Digital Marketing Tools Just as you have to find out more about your ideal customer, you also have to research the various digital marketing tools available to you. You really may not need to invest in SEO and PPC and sponsored social ads and native ads. You may be able to create a stronger, more effective campaign by focusing on just a few tools rather than trying to use them all. But, you can't choose which tools to use at random. It's worth taking the time to see what competitors are doing and also see which marketing channels are getting the best results for your industry. Make sure you explore all of your options before putting together a campaign - even things that might seem like a bit of a reach such as influencer marketing or affiliate marketing. If you’re looking to see how other marketing professionals invest their marketing budgets and what they see in terms of ROI, here is a nifty survey. 5. Consult a Team of Professionals Keep in mind that you don't have to create a digital marketing strategy on your own! There are many well-experienced, knowledgeable agencies ready to take this on for you. It makes more sense to put your new campaign into the hands of digital marketing professionals than to take on something you don't know much about. This isn't to say that an agency has full control of your digital campaign, either. On the contrary, the team you hire will want to work closely with you in order to provide the best results. They'll get to know your brand from the inside out and ask for your input every step of the way. They'll educate you about what makes a truly innovative, profitable digital marketing campaign as they create one for you. 6. Track and Adjust Your Campaign Even with the best people working on your campaign, there's still no guarantee that you'll get everything just right on the first try. But, you can track and adjust your digital marketing efforts as things progress. This is not a tool that you finalize once, run, and leave alone. A digital marketing campaign is something that you have to constantly track and tweak in order to get great results, which is another way having an entire agency behind you helps. 7. Learn as Much as You Can   Whether you're researching the online behaviors of users in your market or identifying what can be improved in your new campaign, you should always be learning. This is essential to succeed in digital marketing. There's a constant flow of new studies being done and tools being used and ways to generate effective results. Not to mention, it pays to keep an eye on Google's algorithm changes. Make Your Digital Marketing Strategy Stand Out from the Rest If you're just now thinking of creating a digital marketing strategy, you have a lot of catching up to do. You can't afford to make mistakes and you need to focus on generating a large online audience - which means taking attention away from competitors. Your best shot at producing something that's unique and profitable is to work with an agency. Luckily, you've come to the right place. Click here to discover everything we can do for you! --- ### How to Calculate Your Customer Lifetime Value > How to Calculate Your Customer Lifetime Value - Published: 2018-12-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-calculate-your-customer-lifetime-value/ - Categories: Marketing - Tags: CLV, Customer Lifetime Value Customer Lifetime Value. It doesn’t sound nearly as sexy as the word profit and is certainly not as exciting as a yearly bonus. However, this figure is so critical to your business that it has the potential to make or break it. So what is it? In a nutshell, customer lifetime value is the average expected amount of sales revenue generated from a customer over the lifetime of their interaction with your goods and services. Sounds like a bit of a mouth full, but in practice it can be very easy to calculate. To get started, you’re going to need three important figures. Average Sales Value Take an average of the value of each transaction a customer has with you. Are they usually buying 2 items at a time, or are they buying 6? Are they premium products, or introductory offers? By taking an average of your sales to find the typical transaction amount, this will allow you to sum everything up with one figure. Average Number of Repeats If you are a high-ticket retailer that sells shower doors, this number will be fairly low unless you are selling to contractors. Compare this to a grocery store where customers can come in multiple times per week for various items. The bottom line is, by knowing how frequently your customers purchase from you, this will help in predicting their average value. Average Retention Time Remember back in high school when your best friend was with someone new every two weeks? Sounds like a stable relationship, doesn’t it? While hopefully your relationships with your customers are not so short lived, knowing how long to expect an average relationship to last is essential. This can be affected by your customer service experience and many other factors, but the longer it is, the more profit is possible. As a quick tip, make sure that your time period of retention is in the same units as the number of repeats. In other words, if a customer buys from you once per week, make sure that your retention time is also in weeks. The Final Recipe Now that we have all of the ingredients, it’s time to put it together. Follow the simple formula below to calculate the average lifetime value of a customer. Customer Lifetime Value= Average Sale Value* Number of Repeats* Average Retention Time Now What? This figure has more value than just another marketing statistic. By knowing how much a new customer is worth, you can make decisions as to what an appropriate amount of spend is to acquire new ones. Are you considering providing a discount on your services for a limited time? By starting with the average value, you can determine how much room there is to do so without harming your business. Considering adding a new marketing channel? The CLV can give you a strong guide as to whether or not the new channel will be appropriate for you. At the end of the day, knowing your CLV is essential for determining what decisions to make while still remaining profitable in the process. Once you do this, you are well on your way to becoming a more informed business owner. --- ### Building A Consistent Sales Funnel > When building a consistent sales funnel, it’s important to use the experts from both inside your organization and out to build a winning strategy. - Published: 2018-11-20 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/building-a-consistent-sales-funnel/ - Categories: Google Ads / PPC - Tags: Sales Funnel When building a new house, it’s important to start with some expertise and a plan. Working with architects, interior designers, and experienced contractors helps to lay the foundation for success. Building a consistent sales funnel is no different. It’s important to use the experts from both inside your organization and out to build a winning strategy. 1. Keep It Fresh Just like a lake without a current can turn into a swamp, sales pools can also go stale. It’s important to remove dry and dead-end leads, but if you’re not pulling in fresh potential clients, you may find yourself in a desert. The first step to building a consistent sales funnel is finding ways to add in new prospective clients. At Bear Fox, we recommend using an inbound marketing strategy where the leads come to you. 46% of marketers said that inbound marketing resulted in a higher return on investment. In addition, 59% of marketers reported that inbound leads were higher quality than outbound (Ironpaper). Regardless of which strategy and channel you chose, it is critical to give the proper time and attention to thoroughly set up and maintain it. 2. Have a Consistent Process When conducting a science experiment, only one variable is changed at a time (Sciencing). Scientists do this so that they can see the effect of each change on the outcome of their study. Just like a scientific study, it’s hard to tell what’s working and what’s not if there isn’t a consistent sales process in place. Once a repeatable sales experience is in place, gather feedback from the members of your sales team. Find out what works and what doesn’t. By making revisions over time, you can perfect the customer experience. 3. Nurture Until the Close Some leads that come through may not be quite ready to do business with you when you first meet. This gives you a distinct opportunity to build a relationship and have your foot already in the door when they are ready. To keep these prospects from going stale, find ways to become an advisor and connect their needs with your services. According to Salesforce, 79% of B2B buyers believe that a sales rep needs to also be a trusted source of advice. Make sure that your sales process capitalizes on this. 4. Regeneration (Referrals) This step can supercharge your sales funnel. Remember that amazing client experience you put together? This is where it really begins to pay off. 84% of B2B purchases are now beginning with a referral (HBR). Sounds important, right? Incentivizing your current clients through a quality experience or a referral program will help this to work in your favor. During a recent survey of a sales team, 91% of clients said that they would be willing to give referrals. The shocking part? Only 11% of the sales staff asked (Hubspot). Don’t miss out on this massive potential for new growth. Growing a business can be a challenge, but building a consistent sales funnel is an essential part of that process. By maintaining a consistent flow of leads, your growth can be predictable and scalable. For more tips on how to improve your sales funnel, send us an email. --- ### Repurposing Your Blog Content 101 > If content still applies to your business today, you can tweak the messaging and some of the content to make it new again. - Published: 2018-10-29 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/repurposing-your-blog-content-101/ - Categories: SEO - Tags: repurposing blogs Do you have a lot of content you’ve posted in the past? The topics are still relevant and you feel your clients would benefit from it. According to a study done by Hubspot, 76% of their monthly traffic to their blogs came from “old” posts and 92% of monthly blog leads came from “old” posts! The question is, how do you still use this content in a meaningful way? There are a lot of ways to reutilize your blog content in many different ways. You don’t have to rewrite every word, per-se, but you can add and rearrange your content in different ways. Read on for more details! Sculpt The Article In A Different ‘Style’ Try a different angle with your article. Maybe right now it is a “how to”. This could easily be switched a pros and cons approach. All you need to do is structure the blog a bit differently and the rest will flow. Here are a few styles you can repurpose your blog in: ListHow - ToPros and ConsInformationalInterview You can include the same content and topic you did for your blog a year ago and it will be ten times easier than creating new content. Adding Infographics or Images Try adding infographics. An infographic is a still image that aims to communicate data in a visual format. If you include data to back up what you are writing about, people will be more inclined to read it. Infographics can be engaging and eye catching. A good resource to create your own infographics is canva. com. This site is a free resource and comes in handy when you need it. If you do not want to create an infographic and feel that a still image would fit better, try it out. We are all visual beings and like to have a visual when we are reading about a topic. This could be an aspirational picture that could hint to your product or an image of the warehouse your company is based. Update Referring Links To Make Sure They Are Still Relevant Update your own referring links to your site and external links you are linking to. Make sure that they aren’t broken links and that the article you are referring to is up to date. Many things change over the years, and you want to make sure the referring links do not hurt your brand or mislead your customers / clients. For example, if you are linking to an article not written in the past 5 years, it might not be a good idea. Or maybe a certain technology you were linking to is no longer popular or used. Try A New Content Form Don’t restrict yourself to solely writing blogs. Branch out a bit more with these mediums: PodcastBookYoutube VideoWebinarDownloadable PDFSlide DeckEmail campaigneBookCase study If you created an article surrounding a certain topic, why not communicate that in a video format? Your ideal lead might not find you via your blogs, but perhaps your Youtube channel. Or utilize a topic and turn it into a case study with a real life example. This could serve your business a different purpose as it will validate and build trust instead of what it was in its original state. Search Engine Optimization Benefits Not only is it wise to reuse your old content, but it helps with your search engine optimization (SEO). Track your content to see which posts are driving the most traffic, and replicate them into another blog post. While targeting the same keywords, you will keep the volume rich blogs up to date and maintain its rankings. Maintaining your SEO rankings could increase the number of subscribers and, potentially, turn into more conversions for your business. SEO Help In today’s SEO days, content is super important. We can help your business’s rankings and assist in content creation. To learn how, visit our site. --- ### Building Your Revenue: What's Best for You? > Building your revenue doesn't have to be as hard as you might think it is. Click here to learn ways to build up revenue for a successful business. - Published: 2018-10-18 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/building-your-revenue-whats-best-for-you/ - Categories: Content Marketing, Facebook Advertising, Google Ads / PPC, Marketing, SEO - Tags: building your revenue, increase online revenue, online revenue Every business owner gets started with big dreams. On top of being your own boss and fulfilling your passion, you envision a great future of success. If your business isn't hitting those goals, it's discouraging to say the least. Before you get too frustrated, rest assured that there are plenty of measures you can take. One of the most common mistakes we see is that companies put too much focus on grassroots marketing and print advertising. The reality is that the internet is where people go for information today, and that's where you need to be most visible. Building your digital marketing strategies or rethinking the ones you already have can be the keys to building your revenue. Here's how. Building Your Revenue by Taking It Digital When some business owners hear "digital marketing," they think of banner ads on websites. In reality, that's one small aspect of digital marketing. There are far more effective ways to boost your online presence, like these strategies. Revamp Your SEO Search engine optimization, or SEO, is one of the most crucial ways to drive web traffic. SEO is a group of tactics you use to ensure that Google and other search engines see your site as reliable and relevant. That will put you higher in the search results when someone searches for something related to your industry. There are many ways to improve your SEO. One step is to take a look at your SEO meta tags. The meta tags are pieces of information that are coded into each page of your website. They include the title and the description users will see when your page comes in in their Google search results. It's important to make sure you're targeting the best keywords in your meta tags. For instance, let's say you're running a chain of hardware stores. Your titles and descriptions should include keywords people would search for if they want to find a hardware store. These could include "hardware store" with your city name, "construction supplies," and more. The meta tags are only one aspect of SEO. You also need to include your target keywords in your web content while employing a variety of other tactics. It's a complex endeavor, which is why so many companies hire an SEO specialist to handle it for them. Invest in SEM As crucial as SEO is, it takes time for it to be successful. There's another way to jump to the top of search results, and it's called SEM, or search engine marketing. This refers to the pay-per-click (PPC) ads Google places at the top of each page of search results. You set any budget you want and you pay Google based on how many times people click on your ads. With SEM, the execution will determine your success. It's important to find the best keywords so Google shows your ad to true potential customers. It's also crucial to write your ads well, as this is what encourages users to click on your ad. Step Up Your Content Marketing Content marketing is a marketing strategy that focuses on educating rather than direct selling. For instance, every company should have a blog on their website. Blog posts are opportunities for you to go into more detail about topics in your industry and share helpful information for customers. Each blog is an SEO opportunity. Then, when people see and read the blog, they'll get familiar with your company and recognize that you're an expert in your field. By building their trust, you earn their business. As you may expect, though, the internet is flooded with content. The trick is posting high-quality, valuable content on a regular basis and publicizing it through social media and other strategies. Embrace Social Media Marketing Speaking of social media, that's another aspect of digital marketing you can't ignore. The average person spends 116 minutes per day on social media. That's valuable time when you could be reaching your customers. Part of social media marketing involves being active. Your business needs to be on Youtube, Facebook, Instagram, and Twitter. You may want to be on other platforms like Snapchat as well depending on your target demographic. On these various platforms, post at least once or twice per day. Share your own useful content as well as relevant content from other sources. Be sure to spend time interacting with your followers as well. In addition to posting and interacting, you should consider paid advertising on these platforms as well. If you can target the right users and produce engaging ads, the low cost of social media marketing can lead to huge returns. Overhaul Your Website Your company's website is the core of your digital marketing. It's your online storefront, and the purpose for all your digital marketing is to bring customers to your site. If the site doesn't give a strong impression or if it doesn't drive conversions, though, you're missing out. If you haven't updated your website in a long time, it may be time to redesign your website. Your website needs to be modern and professional. If it looks cheap and haphazard, customers will assume that your business is cheap and haphazard as well. Beyond the aesthetics, your website also needs to be easy for customers to use. It should offer useful information to them while also guiding them toward a purchase or conversion. Getting More From Your Digital Marketing The field of digital marketing is in a state of constant evolution. Best practices change all new time and new strategies or opportunities appear at the drop of a hat. For many businesses, the problem isn't that they don't have digital marketing. It's that they made their digital marketing strategy ten years ago and haven't revisited it since. If you're not getting the online conversions you want, it's time to head back to the drawing table. Our experienced team of digital marketing professionals can help you create a strategy that sticks to your budget while building your revenue. To get started, reach out to our digital marketing professionals today. --- ### How Strong Is Your Brand Promise? > Make sure your brand stands for SOMETHING, stands for something UNIQUE, and stands for something unique and MEANINGFUL with customers. - Published: 2018-10-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-strong-is-your-brand-promise/ - Categories: Branding Great brands stand for SOMETHING, stand for something UNIQUE, and stand for something unique and MEANINGFUL TO THE CUSTOMER. The advantages of having a strong brand are many. They build trust, facilitate purchase, and improve profitability.   What more, strong brands build loyalty and brand advocacy with their customers. Prior to running a digital marketing agency, I was in brand management for CPG for close to 20 years.   In that time, I noticed something that the best brands had in common.   Whether the brand was a person, a small startup, or a globally recognized name - the brand promise followed three basic principles. Principle #1:  Stand for SOMETHING Too often, brands (and companies) try to be too many things to too many people. Unfortunately by doing so, the brand ends up standing for next to nothing in the customer’s mind. Brands are smart to keep things simple. Each brand should have a simple stated promise that can be expressed in a single phrase. Here are some of my favorite. BMW: “The ultimate driving machine. ”Geico: “15 minutes or less can save you 15% or more on car insurance. ”Disney: “Creating happiness through magical experiences. ”Southwest: “Low fares. Nothing to hide. ”Subaru: “Love. It’s what makes a Subaru, a Subaru. ” What's Your Brand? Regardless of your personal feelings to these brands, we can agree that each brand promise is super specific. In other words, it stands for something. Now think of your brand.   What is the single statement of purpose that embodies that brand best? Maybe you're not not sure exactly what your brand promise is, or perhaps you haven't taken the time to define it.   Either way, it's important that you take the time to define it... AND make sure that everyone on your team understands it so that you're all singing from the same sheet of music. Principle #2:  Stand for Something UNIQUE While standing for something is a good start, it's not enough to build a leading brand. What you stand for must be unique. "Me too” brands lack a unique selling proposition (reason why customers should buy from you). Customers aren't loyal to "me too" brands. Brands that fail to stand out become commodities and often are left to sock it out in price race to the bottom. In today’s competitive marketplace, customers want to have their specific wants and needs met in a very specific way. Gone are the days where companies are successful by making broad attempts at appealing to everyone. Hyper-targeting is the name of the game. Companies realize that not all customers are right for the brand, and that the brand is not right for all possible customers. Smart brands hyper-target their best customers and tailor the brand to meet the demands of these customers in a unique way. There are many ways to uniquely define your brand. You may have a unique proposition that is focused on price, quality, convenience, packaging, geography, customer service or a social cause. There are others. Real Life Examples 'So, Bob, we've decided to do some rebranding! ' Take another look at Southwest’s brand promise: “Low fares. Nothing to hide. ” If you fly Southwest, you've come to know the experience well. It's an experience unique to other airlines. You expect to get a low fair. You don't expect a lot of frills or hidden fees. It’s a simple flying experience unique to Southwest. The company thrives on being different and stays in its unique lane. Take a look at your brand competitors and spend some time analyzing their products and services. What are their unique strengths and weaknesses? How to they market to their customers? How does their marketing play to their unique strengths or customer needs? Now take a look at your own company. Then take the customer insights you have and carve out a niche.   Be super focused and commit to that niche.   By doing so, you’ll own a place in the customer’s mind and you have your unique selling proposition.   At that point, you can build your marketing strategy around it and scale your business. #3 Stand for Something Unique and MEANINGFUL TO THE CONSUMER The best brands focus on meeting customer needs and wants. Avoid the temptation of telling people how awesome your brand is.   How often have you heard this?   "Our company has been serving you for 70 years! "  Or how often have you fallen asleep as a companies spews dozens of product features that are meant to dazzle you. What is important to a company, isn't what is important to your target customer. This is something that companies often overlook. Even if you’ve been with a company and managed the brand for years, NEVER assume you know all there is to know about the customer.   Instead, check your ego at the door and become a student. Sit down with your loyal customers.   They’re your "love" group and a safe place to get information.   Find out what they love about your business and what unmet needs or pain points they have. You may be surprised at what you hear.   If you don't have a customer base, sit down with a group of prospective customers... just for feedback. Companies can spend a lot of money on market research and focus groups, but even a handful of one-on-one interviews with your target customer can provide amazing insight that you can build your brand promise around. When you get a list of prioritized customer wants, have your company review and determine how they can meet them in a way that competitors don't. Customer centric marketing is marketing that starts with the customer and builds brand strategy from that input.   It doesn't guarantee brand success but it makes it more likely that relying on your own experience. In the end, if your brand stands out and meets customer needs in a way that they truly value, these customers will reward you.   They’ll stick with you and be powerful advocates for your brand. So remember... Stand for SOMETHING Stand for something UNIQUE Stand for something unique and MEANINGFUL TO CUSTOMERS If you do, your brand will not only stand apart and get noticed, it will build brand loyalty and advocacy! For a great read on branding, we recommend a couple books.   First is Building a Story Brand by Donald Miller.   The Bear Fox Principle is another good one... we wrote it.   ? ? ? ?  Feel free to reach out if you have specific questions related to your brand and good luck! --- ### Is Google AdWords Still Relevant? > For a long time, Google AdWords was the premiere way to expose your ads online. But is an AdWords ad still relevant today? Click here and find out. - Published: 2018-09-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/is-google-adwords-still-relevant/ - Categories: Google Ads / PPC - Tags: adwords, are adwords relevant, does adwords work, google ads, google advertising Google Adwords has been at the forefront of the pay-per-click (PPC) and online advertising for roughly fifteen years. Is it time for new platforms to take the leading role or is Google Adwords still the best platform for you to use? Creating an Adwords ad can be frustrating, so you've probably looked at other alternatives. The thing is, Adwords is still one of your best bets when it comes to online marketing.   We'll explain why. Why a Google Adwords Ad is Still the Way to Go It seems like everything needs to be updated all of the time in today's age.   This might not be true for your ad platform. It depends on your demographic and your goals, but, generally speaking, Google Adwords is still a great way of getting results. Google is still making four times the profit of its closest ad competitor.   They have a thumb on the search engine market and efficiently target audiences with ease. That being said, there are some things about Google Adwords that you should look out for because it's not all great. Google Isn't Perfect You may have signed up for Adwords, gained a little traffic, then noticed that the results kind of halted and you're left wondering what happened. This may be due to the fact that Google doesn't always start things off in your favor. Watch Out for the Defaults You imagine that the site you're using, or the company you're paying would make things easy for you by creating a set of defaults that will objectively work to your advantage. You don't fully understand a program right when you start using it.   Therefore, you assume that the default settings will be the ones you ought to choose. This is not necessarily the case with Adwords. Selecting the defaults could have your ads being placed in a lot of random places that have no relevance to your site or niche. The default settings are those that make Google the most profit. Your ads will be placed on sites that are most profitable to place ads on, but that doesn't mean that your ad will be relevant to that page. If you use default settings, make sure to comb them over to make sure your placements are all in line. Sometimes Its Not the Best Fit Some businesses just aren't in the right position to work with Google Adwords. If you're getting no results from the platform, consider the following things. Are your keywords too specific? You may be using keywords that sound right to you, but perhaps nobody is searching for your specific topic and Google can't reach your audience. If this is the case, take a look at a keyword ranking tool to identify your words or words that could replace them. If you're advertising a low margin product or service, Google ads may be too expensive for you. This depends on your conversion rate, customer lifetime value and margins.   Take a close look ahead of time to make sure the dollars and cents make sense. There are other, cheaper platforms to get impressions and clicks.   So if your goal is just about driving awareness, you may want to invest less in search ads which are further down the buying funnel.   Instead, you can consider using Google Display network, Facebook ads, YouTube or other channels. Another thing to consider is that you have poor site-architecture. By this, we mean that your site is difficult to navigate, particularly where people are supposed to make purchases.   This can be a reason why your conversion rate is low. There's no way for Adwords to work for you if your users can't find their way around your page. Finally, consider your product. Do you have an extremely small niche? Rare products are difficult to find a large audiences for. If this is the case, try and figure out where your audience is using the internet. Maybe, for some reason, they're using Bing or Instagram more than they're searching on Google. Figure out where the customers are and move your business toward them. Big Results are Possible In the face of difficulties, there's still a vast market for Google Adwords. No other platform can help you reach the masses like Google does. Additionally, you get a lot of help when you're using their site. Because Adwords has been the industry standard for such a long time, people have adapted and communicated about how they use the platform. There are thousands of online keyword tools, advertising strategies, and discussion about what works and what doesn't. No other platform has that kind of support in the same volume. You have the ability to gather specific information on keyword search volume, demographic search habits, and geographical search habits. There are even professionals who are trained in optimizing your Adwords campaigns. Barring a big shift in the online power-structure, Google will be the top-dog for a while. Explore Demographics While Google gives you an opportunity to reach hordes of people, other platforms give you the access to those who may be more specifically interested in your product. Facebook has an excellent ad platform as well, and their site has access to more specific demographic information than Google does. This allows them to target audiences directly and in groups. You may be better off working with Facebook if you have a very specific niche. Your audience may also be geographically centered, and groups who live near each other tend to have similar habits. This may mean that your target audience in Hibbing, Minnesota still uses Yahoo religiously, and you need to switch to Yahoo's ad platform. Whatever your issue is, there's going to be a way to figure it out. It all boils down to understanding the demographic and going where they go. Need Help? Navigating the search engine optimization and marketing world can be difficult at times. You don't have to go through it all alone, though, because there are professionals out there to get you the best results they can. Whether it's figuring out an Adwords ad or optimizing an entire site, we're here to help. If you're interested in working with the pros to optimize your site, we have all the information you need. --- ### Is Facebook Advertising Right for Your Business? > Facebook Advertising done right can provide good return.  Here are tips you should consider when determining if Facebook ads are right for you. - Published: 2018-09-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/is-facebook-advertising-right-for-your-business/ - Categories: Facebook Advertising - Tags: facebook ads, Facebook Advertising Nobody likes to waste marketing dollars.   Facebook Advertising done right can provide good return.   Here are tips you should consider when determining if Facebook ads are right for you. 1.   Reaching my Target Customer/Audience Over 2 Billion people are using Facebook every month. The average Facebook user checks their feed 8 times a day. Facebook is a relevant platform and Facebook advertising allows you to hyper-target the best audiences for your business.   With Facebook advertising, you can establish core audiences, custom audiences, and lookalike audiences - audiences of prospective customers that look just like your paying customers. You can segment these groups, marketing to their specific wants and needs, and discover your best converting audiences. Keep in mind that setting Facebook audiences is not a “set it and forget it” tactic. The rules of the game constantly change and you’ll want to continually test and optimize your campaigns so that they can produce better quality prospects and ultimately a higher return on ad spend (ROAS). 2. Make Sure the Dollars and Cents Make Sense This is an important consideration that a lot of marketers miss. If the goal with a Facebook advertising campaign is to generate revenue that not only covers the cost of the Facebook campaign but contributes profit to the business (which most do), it’s super important to take a look at pricing, margin, customer lifetime value and estimated costs. If you have the right data, this will help forecast ROI of the campaign. For example, let’s say you’re promoting a product sold on your e-commerce site. Your average basket size is just $20 and you make 20% margin on every item you sell. This means that for every sale you make, you’re getting $4 in margin. If you’re just looking at the first transaction to pay for itself, the sale needs to cost less than $4 to obtain. Now consider a similar scenario where your basket size is $50 and you’re getting 70% margin.  You’d need the cost of the each sale to be less than $35... much easier to obtain. . Make sure to do your homework before starting a campaign, that way your eyes are wide open. You should have a good idea of what Facebook costs and conversion rates are appropriate for your industry within Facebook. You should also use a digital marketer that has relevant past experience for your industry. Past performance will be a good indicator of how likely your campaign will succeed... and you can see if the numbers work for you. 3. Results are Scalable One of the most challenging aspects of any successful business is scaling growth in a predictable way. Traditional methods like trade shows, networking groups, and cold calling are still widely used. However, many digital marketing activities are preferred when they can provide reliable data and produce attractive return. . Facebook advertising is rich with data. You know how much each new lead or sale costs to generate. You’ll know how many prospects you’ll need to meet company growth goals. And if you have a good system to convert prospects into paying customers, you have a model you can scale... often on that provides 4x and better return on ad spend. This puts a lot of power in the hands of the advertiser.  Instead of waiting for the ebb and flow that comes with outbound sales tactics, Facebook ads can provide a predictable and scalable flow of inbound leads. 4. Your Budget Wouldn’t it be nice to be able to build awareness, convert customers, and re-target existing customers all through one platform? Facebook advertising allows for exactly that, and at a fraction of the cost of traditional marketing methods. For example, $50 in ad spend can get you in front of 5,000-10,000 people in a day. Not only are those 10,000 people viewing your product or service, but you can target the audiences that are most likely to engage with your brand and buy. Dollar for dollar, Facebook ad are pretty darn efficient.   It's also a marketing channel where prospective customers spend a lot of their time. 5. Don’t Forget Retargeting You may or may not have heard of the “Rule of 7”. The idea behind this rule is that a prospective customer or client needs to see an ad 7 times on average before they take action. Facebook Ads leverage the “Rule of 7” and have evolved it into producing efficient retargeting campaigns. For example, by adding a Facebook pixel to your website or a custom pixel to a particular action on your website (e. g. form fill), you can retarget prospective customers that have taken actions on your website or that have not visited your website in a certain amount of time. Each new customer is different and should be marketed to differently depending on their place in the buying journey. For example, a person that added an item in their buying cart should be retargeted differently than the person who has seen 3 of your ads, but never clicked before. Summing Up While we investigated the top 4 reasons to explore the idea of Facebook Advertising, a mismanaged campaign or a campaign in the wrong hands can quickly have more downsides than up, becoming a waste of marketing dollars. Making sure you have a firm grasp of every aspect and variable in a campaign can help provide a stream of revenue that is scalable and predictable, something every business can benefit from! Should you need any help or want to contact us with any questions on how Facebook Ads can be customized to your business, you can do so by emailing us here. --- ### 5 Tips for Converting Leads to Sales > Converting leads into new clients is rewarding... and can be a challenge. Here are 6 tips to help you close more qualified leads more often. - Published: 2018-08-31 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/5-tips-for-converting-leads-to-sales/ - Categories: Facebook Advertising, Google Ads / PPC, Uncategorized - Tags: closing leads, converting leads, lead conversion Converting a fresh lead into a new client is one of the most rewarding parts of running a business. Hundreds of books have been written on how to convert leads into sales.   Here are 6 tips that will not only help you close more often, but also help you be more efficient in your sales process. Tip #1:  Be a First Responder Once your company received a lead, the clock is ticking! The more time your sales team takes to contact a lead, the less likely a lead will close to a final sale.   That who reach out to a lead within an hour are 7x more likely to have a meaningful conversation with the lead. Do not let a lead sit uncontacted for more than a day or two.   The lead will go cold.   The longer you wait, the more likely the lead has either moved on to one of your competitors or has lost interest in exploring more.   Be the first mover. Tip #2:  Invest in CRM or a Lead Management System If you’re a larger business, consider investing in a CRM system like SalesForce or HubSpot.   This provides you a system of developing potential customers from the first contact to recurring, loyal customers.   If your company is on a shoestring budget, an inexpensive scheduling software may be better for you.   Look for one that adds appointments to your calendar and automates email and text reminders. sends prospects automated email reminders and text.   This will help you lower the number of “no shows” so that you can make better use of your time and move more qualified prospects down the pipeline. Tip #3:  Connect the Prospect's Need with your Product/Service When a prospect reaches out to you, remember that they’re dealing with a problem that they need fixed.   Put on your detective hat.   Listen closely and try to discover their core need and why they reached out to you specifically.   Then connect your services and abilities with that particular need.   It sounds simple, but the best salespeople are good listeners.   They listen first and then match the right solutions to the right problem after understanding their pain points.   It also establishes trust and rapport with the client. Tip #4:  Qualify Your Leads Not every lead will be the right fit for the services and solutions that your company provides. You’ll want to qualify leads both on the marketing side AND on the sales side.   Good marketing should target the right audience, but even the best marketing can sometimes attract the wrong leads.   Marketing can further qualify leads by screening candidates by essential criteria before they’re shared with the sales team.   And once the sales team received them, these leads should be further qualified so make sure they’re a good fit.   This should be done early in the initial call to make sure you don’t waste the prospects time... or yours. Tip #5:  Track Everything By keeping track of a lead throughout the sales process, you avoid letting them fall through the cracks. Leads are expensive and systematizing the process will help you protect your investments in them. It is critical to monitor their journey from when their information is first received until it either converts into a sale or filters off. We recommend breaking up your sales process into various categories so that the most focus can be put on those who are nearest to the close. This will also make reporting and analysis much faster and more productive. Tip #5:  Start and Close Strong Very rarely will the first point of contact result in a sale. It’s important to establish rapport, qualify the prospect, understand the need, and then educate and build trust.   Your time is valuable to you as it is with the prospect so focus on the essential and most things forward.   In order to help reduce the time to the close, consider providing incentives to the client for moving sooner rather than later.   Understand who the decision makers are and involve them early so that you can attain full company buy in. Growing a business can be a challenge.   Efficiently converting leads to loyal customers is an essential part of that strategy.   By following these tips, you can improve the production of your sales funnel while minimizing waste within the sales process.   For more tips on how to build a lead generation funnel or on how to convert leads to paying customers, send us an email. --- ### Digital Marketing and Marketing Mix > Getting the right marketing mix (product, pricing, promotion, placement) is important. But what does it have to do with digital marketing? - Published: 2018-08-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/digital-marketing-and-marketing-mix/ - Categories: Branding - Tags: branding, digital marketing, marketing mix Looking back to the time of your undergraduate years, you might remember learning about the 4 P’s: price, product, promotion and placement. The marketing mix was originated by Neil Borden and later shortened to the 4 P’s by Jerome E. McCarthy. The marketing mix is essential when planning your digital marketing campaign. Like a ceiling can’t stand without walls, a marketing campaign can't stand without the right marketing mix. Price You’ve heard it - price is all about psychology. In regards to consumer’s preferences to pay for rounded numbers and odd numbers, it might depend on what the price feels like. There are many studies out there that show how consumers react to pricing. For example, this is why companies price a pair of jeans for $39 rather than $35 - it's pricing psychology. This is extremely important when trying to capture new leads or sales. Particularly for a new product that needs to build awareness and trust with consumers, discounts are a good way of lowering a consumer's barrier to entry and encourage trial!   Discounts create a “hook” that convert consumers that are on the fence on purchase. Great brands can call for a higher price than commodities.   It's important to be realistic with your branding strategy and how price plays into it. Product We’ve heard it a million times “you need a good product to have a good business”. There are a few things you need to know about your product.   What sets it apart from competitors? What are the pain points your product will satisfy or resolve? Can your product produce long term growth? Great products focus on meeting specific consumer wants and needs. Focus in to what your product ‘solves’ and hold onto that messaging. Your product messaging should be portrayed into the ad copy and any other brand communication. Promotion Promotion is a pretty broad area and encompasses a lot. Where and how you advertise is super important. Today, companies are moving more and more away from traditional marketing tactics like TV, print, radio and trade shows and moving toward digital marketing tactics like SEO, performance advertising, and social medial.   To learn more about differences between digital and traditional marketing tactics, and to see which tactics may be best for your business, read this. What promotional tactic makes most sense for your product or service? You'll want to consider where your prospective consumers live and the best way to reach them. One misconception is that your leads might be on one medium and not the other. Take Facebook for example. Is it appropriate for you to advertising a B2B service there? It may - remember that Facebook has 2. 23 billion monthly users and hundreds of targeted criteria.   You may also consider reaching prospective clients through another channel as well like Google Ads or LinkedIn. You'll want to assess and test which channel is best for your business. Placement When we think about ‘place’ we think of two things – geography and distribution. Is your product being distributed in person, a retailer, or on an ecommerce site? An advantage of digital marketing is that the world is literally at your fingertips. You can set up your campaigns to target specific zip codes or cities/states. This hyper-targeting helps focus in on the prospects that are most likely to contact you, learn more and buy. Too busy to market yourself? Here at Bear Fox Marketing, we can take a look at your company, it's marketing mix and make some suggestions on building the best marketing strategy.   To see how, give us a call or shoot us an email! --- ### 7 Reasons Your Website Conversions Are Low & How to Fix It > Struggling with low website conversions? Find 7 common reasons why users aren't converting, and how to fix each one to boost leads and sales. - Published: 2018-08-20 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/7-reasons-your-website-conversions-are-low-how-to-fix-it/ - Categories: Content Marketing, Website Development - Tags: conversion rate, conversion rate optimization, cro, website conversion What might be causing poor website conversion and how can you fix it? Getting clicks is one thing, but if action and ultimately conversions don't come with those clicks, you're not monetizing your website the way you should.   You need  users to engage with your site and move towards becoming loyal, paying buyers. Here are 7 common reasons why your website conversion is low and what you can do to fix it. 1. You're Not Making the Right First Impression You never get a second chance to make a great first impression. While there may be a little bit of flexibility to this rule in the real world, the online world is much less forgiving. You only have a matter of seconds to grab users' attention, let them know what you do and whether you offer what they need. If users don't like what they see or can't find what they're looking for fast, they have no reason to stay on your site and will click away. Luckily, high bounce rate is usually the product of poor design, and design is pretty easy to change. Rework your site so that it is easy to read and navigate, and users will be more likely to stay on and interact with the page. 2. You're Attracting the Wrong Readers There's a slight but significant difference between bass and *bass*. If you sell instruments but are attracting anglers, you're going to run into some disinterested customers. While search engine algorithms are improving, they're not immune to mistakes. If your keywords are not spot on, you may be attracting the wrong readers, which in turn hurts your conversion rate. Two quick and easy ways to readjust your site are through the use of qualified paid ads and customer outreach. These methods can help tip the balance and get your site appearing in the right web searches again. 3. You're Forgetting Mobile Users Odds are, you're reading this article on either smartphone or another mobile device right now. Like you, your readers are more likely to access your website on a mobile device than through a regular desktop or laptop computer. Mobile traffic overtook desktop usage a few years ago. Despite this, many people still haven't updated their websites to accommodate mobile users. This issue is something that could alienate hundreds of potential customers and, in turn, cause your conversion rate to drop. Once again, updating your web design -- specifically your sites mobile design -- will end this problem. And the new surge of mobile users will give your conversion rate a healthy boost. 4. Your Site Is Confusing To successfully interact with your website, your users need to understand it. If your users are unable to navigate your site, odds are they will leave, which could be what's causing the significant dent in your site conversions. The issue could also lie in a lack of pertinent information about your available products and services. If your users are unclear on exactly what it is you do, they're not going to stick around to find out. One of the easiest ways to take care of this issue by revamping your site to improve navigation. Add a search bar to your site so users can locate what they're looking for, and install a filtering and sorting system to keep everything organized. Additionally, you can help cut back on confusion by making sure you have full, clear and concise write-ups on all your products or services. While you don't want your site to appear cluttered, it's vital to provide your customers with the answers to any questions they may have. 5. Users Don't Trust You The online world is full of danger -- which means, most savvy web surfers know to stay on their toes at all times. If your users aren't sure if they can trust you, they'll likely leave your site without any interaction at all, tanking your conversion rate. Fortunately, gaining the trust of your users isn't all that hard, all you need is a little proof. Make sure your site includes contact and about pages that are easy to find. Include all pertinent contact information, real customer reviews if you have them, and even pictures of your team. 6. Out of Date Web Design Technology is moving pretty fast these days. While you may have updated your website a few years ago, there's a good chance it's already out of date. If your website is beginning to look a little dated, this could wind up deterring users resulting in low conversion rates. But, all you need to do to get your customers clicking again is give your site a facelift. Web design can be a little daunting. If you feel lost, let us help you put together a responsive site your users will love. 7. You're Not Optimized If your website conversion rate is running low, your issue could also lie in your site's Search Engine Optimization. If your site isn't optimized accurately, you could be missing out not only on site traffic but also site conversions. Navigating the world of SEO can be a little treacherous -- if you don't know what you're doing. Algorithms are continually changing, which means the best tactics are also in a constant state of flux. While it is possible to optimize your site yourself, this is a fix better left to the pros. Increasing Your Website Conversions Getting a spike in traffic on your site can feel wonderful -- but, your website is not a museum. Yes, you want to be visible, but you also want your users to touch everything. Without customer interaction, your website is all but useless. Fortunately, there are plenty of ways to improve your site to favor user interaction and boost your site's conversion rate. By following this guide, you'll be able to identify your site's weak points and figure out what needs fixing. The little work optimizing your site requires will be more than worth it and will do a lot to boost your bottom line in the long run. Need a little more help getting your site in tip-top shape? Our goal is to get your business running at it's very best, and part of that is by making sure you have a fantastic website. Contact us today for more information about our services or to get started. --- ### Make Sure Your Content Is Compliant With Current SEO Trends > How can you ensure that your branded content always complies with the latest SEO trends? - Published: 2018-05-08 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/make-sure-your-content-is-compliant-with-current-seo-trends/ - Categories: SEO How can you ensure that your branded content always complies with the latest SEO trends? As a marketer, you are probably already familiar with the statistics about headlines. Eight out of ten people will read your articles' headlines when they see them on social media channels. However, only two of those ten people will actually read the article. Too often, social media won't deliver the readership you need. Even worse? This can be especially true for branded content. It’s why publishers need to make sure their content is effectively optimized for SEO. First, What is Branded Content? Branded content started gaining popularity a few years ago, seemingly arriving at the perfect time. Media companies and other publishers were floundering for new sources of revenue and brands were struggling to reach an audience that had grown tired (and skeptical) of in-your-face advertising. With branded content, companies could create their own content and place it on high traffic sites thereby increasing the size of their audiences. It all seemed perfect... until engagement analysis firms started to dig-in to how readers were actually engaging with branded content versus editorial content. Several years ago, content intelligence firm Chartbeat's CEO, Tony Haile, was already writing about how, while only two-thirds of readers engaged with editorial for a measly 15 seconds, branded content drove even worse engagement rates. The percentage of engaged readers of branded content plummeted to only one-third. And, less than one quarter of readers bothered to even scroll down the branded content page. The key to keeping readers engaged with your content, whether it’s editorial or branded, is to provide them with relevant information in a scannable format. You can make this happen-- and do it without sacrificing alignment to SEO trends. Current SEO Trends for Branded Content Of course, before you can think about keeping your visitors engaged, you need to think about how visitors will find your site in the first place. You can write the best content on the internet but if no one can find it, then you're just wasting your time. Follow these tips to make sure your articles are SEO-optimized Make the Switch to HTTPS The Google search algorithm now prioritizes secure sites that are on HTTPS servers. As of the writing of this blog post, visitors to unsecured pages that collect user information display a warning icon in the in field and it’s right next to the URL. Hover over that icon and a visitor sees this. Secure your site. SSLs are easy and inexpensive. Are You Listening? The number of voice searches increased by a whopping 35x between 2008 and 2016. Last year's forecast was for 130% growth over the previous year. More importantly, voice searches and virtual digital assistants (VDAs)-- like Amazon's Alexa and Apple's Siri-- are expected to continue this explosive growth. Statistics resource website statista has a eye-opening chart. In a nutshell, the U. S. market 2018 revenue trend shows $5. 2M. In only two years, that revenue forecast is $12. 1M. Remember, this is only for the American market! What does this mean for you? Content marketers now need to ensure articles are optimized for natural-sounding long-tail keywords. Here’s why. Think about what you type into a search engine versus what you ask Siri or Alexa. There’s a big difference isn’t there? Content marketers will need to optimize content so that it can be found by both kinds of queries. Featured Snippets In 2018, Google reintroduced its Featured Snippets element which, first launched in 2014. The Featured Snippet appears as larger text in a box at the top of the search page. These snippets can take the form of different types of media and often appear in queries asking "why", "what" or "how to". The featured snippet is often taken from the first organic result but not always. The site Google’s search engine chooses as the most helpful, i. e. , the Featured Snippet,  is based on a page's description and is also geared, (some would say “skewed”) to mobile and voice searches. Let that sink in... Mobile Comes First While the desktop is far from dead, mobile internet usage continues to surge in popularity, overtaking desktop usage in the raw number of overall visitors on the internet. While is has been a couple of years since mobile users passed desktop users, Google stayed the course with its indexing tilted to desktop. In other words, it continued to index sites based on desktop performance, not mobile. Finally, earlier this year, Google officially announced that desktop-first indexing would no longer by the device-type standard. Instead, after first testing mobile-first indexing for 18 months, it would be rolling out mobile search as the new standard. While this change in indexing criteria doesn't mean desktop users (especially those at work) have disappeared, it does mean this: The mobile version of your website is now more important than the desktop version. Speed Matters Another trend in recognition of the dominance of mobile internet usage is that Google now gives priority to websites that quickly load on mobile. According to Kissmetrics, 16% of mobile users will abandon a page after just 1-5 seconds. “16%,” you may think, “That’s a number we can probably afford to lose. ” Maybe you’re right. However, what if we shared this? 46% of mobile users abandon your site after waiting less than ten seconds. Clearly, mobile content needs to load lightening-fast if it has any chance of being seen by visitors to your website. We recommend using the Accelerated Mobile Page (AMG) platform when building your site. The AMP platform has been endorsed by Google and those deploying it are often ranked higher for mobile search queries. Brand Authority Brand Authority will now be based on not just backlinks, but on measures as well. One of the ways that Google and other search engines determine the authority of a website is based on the number and quality of websites that link to it. This has led to a surge of SEO experts dedicating time to building backlinks through guests posts and other means. Now, your page can gain that authority from the mere mention of your brand on another page's site. Although Google has yet to confirm that mentions have now been built into their algorithm, investigations into Google's Panda patent show that this is now the case. The User Experience Along with speed, there are other factors that go into the user experience. Can visitors easily navigate around your website on mobile and desktop? Are there dead-end pages? Or, is there always a link bringing visitors to another page or the option to return to the homepage? Is content easy to read and attractive? While these things are more under the purview of the design team, it is worth it for SEO experts and content marketers to also consider these aspects of the website design. Search engines are constantly indexing websites and being convenient to use has a direct impact on bounce rates. In turn, those bounce rates impact SEO ranking. Content Is King I know, I know... we started these tips by saying that your content can be amazing but that doesn't matter if no one reads it. Well, that is true. But the quality of your content still matters. Many websites have tried the trick of posting repetitive articles that are stuffed with keywords and lack substance. The days of engine algorithms falling for that old tactic are long gone. And, as consumers become more and more discerning, the strategy is doubly-doomed to fail. What's Next for SEO? It's a constantly changing landscape for SEO with consumers evolving and government legislation (perhaps) over the horizon. For now, online consumers are spoiled with choices. Some two million new articles are being posted per day. More and more, internet searchers are demanding detailed, well-researched, visually appealing content that will help them find solutions to a problem. Get your Free On-Site SEO Audit from Bear Fox Marketing and find out how you can improve your content marketing strategy. --- ### WordPress and SEO: The Complete WordPress SEO Guide For Your Blog > Search engine optimization is important for your blog and it's very doable with WordPress. Here's the complete WordPress SEO guide - Published: 2018-05-01 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/wordpress-and-seo-the-complete-wordpress-seo-guide-for-your-blog/ - Categories: SEO Website blogs are a great way of interacting with current and prospective customers.   It's also great for building website authority and popularity with search engines.   Here is your complete WordPress SEO guide so that you create more SEO friendly content. The top priority for your website is gaining as much visibility as possible. This means implementing methods that'll expose your brand in a positive light and in the process, drive as much relevant traffic as possible. This is exactly why having a blog is essential. WordPress is one of the most popular content management systems (CMS) on the block for a number of reasons. For one, it's very easy to use. And two, it's very SEO-friendly-- which means a better ranking for your blog. But in order to make the most of WordPress, you'll need the complete WordPress SEO guide we provide below. We're going to give you some tips to provide your WordPress blog max discoverability. Let's quickly review why SEO matters... Why SEO Matters for Your WordPress Blog Most people today turn to search engines when looking for anything - a product, service or business. Internet users type in keywords to help them find whatever they're searching for and they click on whatever they see on the first page. Rarely will you find anyone that goes beyond the first page. That's why it's so important to ramp up your SEO game. If you're not on the first page for your target keywords, you're not going to get the kind of traffic your business needs. With this in mind, let's take a look at our WordPress SEO guide and see what you can do to improve the visibility of your site. Make Sure You Have a Good Hosting Provider The service you use to host your WordPress site is critical to your SEO and to your customer satisfaction. If you have a site that's always down, it'll show Google, Bing, and Yahoo that it's not a reliable resource. This will, in turn, hurt your ranking in the search engine results pages (SERPs). As you're shopping around for a host, ensure it can provide you with 99% uptime. It's also essential to look at the host’s storage and bandwidth capacities. This will determine how large a blog you can have and how many people can be on your blog at once. You don't want your blog crashing just because it gets too many visitors. Your best bet is to opt for a host that allows flexible scaling both upwards and downwards, allowing you to increase and decrease on-demand and as your needs change. Choose a Theme that's SEO-Friendly Yes, the theme you select for your blog can and should be SEO-friendly. All this means is that it's optimized for search engines. Another way your theme can positively or negatively impact your SEO is the theme’s associated site speed. If the theme bogs down your page load speeds it'll hurt your ranking-- and vice versa. It's also good to have a theme that has heading tag options and other SEO features. Use SEO Plugins Designed for WordPress Here's a tip in our complete WordPress SEO guide you don't want to ignore. This one can really give you a big boost in optimizing all of your blog posts and it’s a simple addition: Yoast SEO. Yoast SEO is a great tool that'll identify weaknesses in your title, tags, and content. Insights provided allow you to determine what needs better optimization. Knowing where to improve your SEO is key to making your blog perform better in the SERPs. Change the Permalink Structure of Your Blog What's a permalink? Simply put, it's the permanent URL that directs traffic to each blog post, page, and any other content on your site. If visitors want to go back to that specific page, they'll have to reference that particular URL. What's so important about permalink structure? Well, since this is the address people can find your content with, you want to ensure it's descriptive and clear. This will help users understand exactly where the link will take them to when they're on your site. Plus, it'll help search engines better rank your posts. Isn’t that why you’re reading this WordPress SEO guide in the first place? Better rankings are the end-game. As a rule of thumb, your URL should only contain letters and numbers; no symbols should be present. It's a good idea to include the title of the post after the forward slash, like this: www. myblog. com/how-to-write-a-blog-post. Check Out Your Visibility Settings WordPress comes with many other great tools and features you can use to enhance your SEO. This includes the capability to hide the visibility of your website. (Always good to use while you're still setting up your blog and don't want it to appear on search engines yet! ) However, since you don't want to discover later down the line that your website is not ranking because its visibility is turned off... CHECK it. Go to the admin area of your WordPress site and click on Settings; then, find and click Privacy. You’ll have options including Public, Hidden, and Private. We always recommend the button next to Public be ticked. You want engines to find, index, and rank you, right? Make sure you save your changes before you leave the section. Also, it’s important to know: selecting Hidden doesn’t necessarily mean your content can’t be searched. This is because not all engines respect that setting. And remember, while you can control the basic privacy settings,  (even at the individual blog post level), you won’t be able to control when that content gets picked up by the search engines. Add a Sitemap for Your WordPress Blog  An XML Sitemap is essential to helping search engines find and rank your site. Search engine bots will use it to crawl through the pages of your blog and more quickly index them. If you install the Yoast SEO plugin, an XML sitemap is created for you. What's great about sitemaps is that they can help your new blog not just get crawled faster by search engines, they can also help get you ranked faster. Make Sure to Follow the Complete WordPress SEO Guide It's not enough to implement only some of the above methods. It's important that you use all of them to ensure you're getting the most from your WordPress SEO. What's great about WordPress is that it makes ranking your blog easier. It does this by providing a ton of tools and features that are user-friendly, even for beginners. However, you don't want to stop your SEO efforts there. If you don't have extended knowledge of search engine optimization, consider hiring professionals. At Bear Fox Marketing, we offer SEO services that provide predictable and scalable results. Our SEO team specializes in helping businesses expand their visibility and increase revenue. If this is what you're looking for, then contact us today! --- ### How a Great Content Marketing Strategy Can Work SEO Magic > A great content marketing strategy can take your business to the next level. Learn the best practices for inbound marketing and how it can create SEO magic. - Published: 2018-04-12 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-a-great-content-marketing-strategy-can-work-seo-magic/ - Categories: SEO A great content marketing strategy can take your business to the next level. Learn the best practices for inbound marketing and how it can create SEO magic. With the average small business now spending $75,000 a year on digital marketing, you need to make sure your efforts bring you a solid ROI. By now, you've probably got a solid content marketing strategy in place, both to inform your audience and promote your products. Your next step is to beef up your content to make sure you're working your SEO magic on every post. Consumers are bored by traditional commercials and disinterested in infomercials. When Google searches aren't being done to look up specific products, they're being done to look for information. If you're able to give your customers useful information, they'll trust your brand's products more. Any company that already has a content marketing strategy in place is ahead of the pack. If you can add a little SEO magic to your posts, you'll see more clicks, more visits, and more sales. 1. Use Great Keywords While search engines used to only look for keywords in posts, search algorithms have gotten more complex and “smarter” in recent years. Smart algorithms can use semantics, making user results more accurate. Where once all you had to do was pepper your text with random instances of a given keyword, search engines now look at intent. They know spam when they see it so they filter it out in favor of more sincere content. When you use keywords, make sure you also include local terminology. Search engines favor linking searchers up with results that come from sources close to where the search is originating from. You might notice that if you search for "pizza", you'll end up getting local pizza options. This isn't just some random SEO magic. It's because search engines now scrape through cookies, browser data, and any GPS coordinates they can get, to make the search seem more relevant. They've noticed that most searchers prefer this and now it's the way all searches run. 2. Make It Mobile Since mobile internet browsing has finally surpassed desktop searches, it's clear that more users are searching from mobile devices. The trend is slated to continue as the number of desktop users shrink. If you're not prepared for this change, you can bet that your competitors will be. You need to make sure that your site is fast. Part of the SEO magic that search engines rank for entails how quickly your site loads. If you've littered it with gigantic HD images, you could be loading several MB more than your users have the patience for. While they're waiting for your page to load, they'll become frustrated and go somewhere else. Search engines are also ranking how well your page displays on mobile. If users need to do all sorts of stretching and scaling just to see your page, they may not visit again. Having clear menus, a straightforward sitemap, and adhering to the "three click rule", will ensure customers stick around. If any important information on your site is three or more clicks deep into the menu, you should be aware that your customers might never see it. Simplify your site and design it to be mobile first. It won't have any trouble scaling for desktops. You might find it hard to scale in the other direction, though. 3. Optimize All Images As mentioned before, your images could be slowing your site down and limiting traffic. Search engines want to see a little SEO magic from you, so make sure you're not making the browser rescale all of your images. If you've got images that are 4,000 pixels wide and 10MB, you're giving browsers too much calculating to do. Browsers need to load data quickly or else your customers will close the window. You can also use your images to get more visitors by adding keywords to meta tags. Use title tags to add keywords related to your content. Don't forget to add local keywords to capture your local audience. You can even make your image titles do some work for you. Rather than upload images that say "XYZ123. JPG", change titles to something like "Boise-auto-repair-volkswagen. JPG" and you'll be able to get more clicks. When someone does a relevant search, that title will increase your search engine ranking and let search engines know what your content is about. 4. Promote Your Content Don't forget to use social media whenever possible. Let people know about your latest posts and encourage them to click and comment. Use sponsored posts on social media to drive even more traffic. Make sure that when people comment, you respond quickly. Responding to users in under 12 hours will increase overall engagement and show your customers that you're listening. It will also show them that there's a real person at the other end of your account who cares about what they have to say. Get connected to other people in your industry and share their content as well. Link to your favorite complementary business and its writing in your own posts. If you think someone's yoga mats would be great for your personal trainees to use, write about those. Don’t forget to reach out and share links. The internet was originally intended as a community to link people across borders. When you find ways to use the internet in this manner, search engines will reward you for your organic approach to linking. You'll also build a customer base in a more sincere way than you would through nakedly promotional content. SEO Magic Is Up To You Most of the best SEO magic for content marketing doesn't cost anything at all. If you've already got a site and have created good content, improving the SEO just takes a little massaging. Use your keywords wisely, keep your content fresh and unique, update often, and you'll build a loyal following. If you're looking for ways to increase your SEO impact in Boise or anywhere in Idaho, contact us for more tips. --- ### 5 Important Search Engine Marketing Trends for 2018 > You want to keep up with the digital marketing times. But do you know search engine marketing strategies for 2018? Here are the 5 most important trends - Published: 2018-04-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/5-important-search-engine-marketing-trends-for-2018/ - Categories: SEO You want to keep up with the digital marketing times. But do you know search engine marketing strategies for 2018? Here are the 5 most important trends. Do you have a feeling that your current search engine marketing plan is a little outdated? Have you recently experienced a serious drop in your website traffic and you can't figure out why? Has your website fallen in the search engine rankings? Are you concerned you're being penalized by Google? If you answered "yes" to any of these questions, then it's likely you haven't yet updated your digital marketing strategy for 2018. Read on to learn the biggest SEO trends that you need to know for this year. 1. Voice Search Is On The Rise Between Apple's virtual assistant Siri and Amazon's Alexa, voice search is bigger than ever in 2018. The problem? Many websites still haven't done anything to optimize their content for voice search. The ultimate goal is to have your site featured on "snippets. " Snippets are essentially a few lines of content that have been pulled directly from your site to give the searcher the most concise answer to their query. Not only are snippets above all other search results, they're also read aloud to the searcher. To be featured, you'll need to adjust the length of the keywords you use in your content. The goal here is to match the natural way people speak as closely as possible -- as opposed to the way they type. This means you'll need longer keywords and phrases as well as use location-based keywords more frequently in your content. 2. Optimize For Google's Mobile-First Index You likely already know that Internet use on mobile devices has now surpassed access from a desktop computer. But, here’s what you might not know... Google has changed its algorithm in order to reflect the mobile trend, switching to a mobile-first indexing system. This means that, in the simplest terms, Google will take a look at your website and rank it according to its mobile-friendliness -- even before it examines your desktop site. The takeaway here? If your site isn't mobile-friendly, even the best search engine marketing strategy won't do you any good. To optimize your site for mobile, first get rid of any oversized images and auto-play videos on your home page. Then, ensure that your website's navigation is just as easy on mobile as it is on a desktop. Are buttons large enough to be clickable? Is your content spaced out in a way that's easy-to-read? Have you enabled JavaScript? If you can create an app to accompany your website, is this something you've investigated? These small changes can make a big difference when it comes to mobile-friendliness. 3. Leverage Your Video Content Did you know that YouTube is the world's second largest search engine? This means that, if you're only optimizing your content for Google, then you're likely already behind your competitors. Don't panic -- instead, it's time to make video content a part of your search engine marketing strategy. Not only does video content help your customers to understand the finer details of your products and services, it's also much more likely to be shared on social media than written content alone. The question then becomes how you should adjust your SEO strategy for video content. The best place to start? The video description itself. Aim to write at least a 300-word description of your video and always make sure you're putting your main keyword in the first 100 characters of that description. Even if your viewers don't read the entire description, Google and other search engines will still crawl it and index it for SEO. Try to also include at least ten tags in the description, allowing you to more quickly connect with your target market. Finally, always include a keyword in your video's title. 4. Use Chatbots To Improve Customer Service You might not initially think that customer service will have a direct impact on your search engine marketing strategy -- but what you're not considering are the larger consequences of poor customer service. In today's world, consumers are used to instant gratification. If they have questions, they'll reach out to your brand on social media, send you an email, or use the "contact" form on your website. Remember, about 80% of those consumers expect that you'll have some kind of a response for them within a two-hour window. As a business owner, you know that this isn't always possible -- but your customers don't care about how busy you are when they're trying to track their order or get questions about a specific product answered. So, how can you be available 24/7, without actually being available 24/7? You can accomplish this through the use of automated chatbots. These pop up on your website and act as virtual assistants for every site visitor, even when you're not there. You can program these bots to guide visitors through a natural sales funnel and to answer some of the most common questions you're asked. Not only will these chatbots help to save you serious time, they'll also allow you to provide better and more personalized customer service. Need Help Refining Your Search Engine Marketing Strategy In 2018? While search engine marketing is always in flux, 2018, in particular, has already been a big year for changes to search engine algorithms. It's up to you to ensure that you're doing everything within your power to stay on top of these changes. Of course, when you also have to manage your employees, meet with clients, answer the phone, and occasionally find five minutes to take a much-needed break, this can get tricky. That's where we come in. Spend some time on our website to learn more about the wide variety of SEO services we offer. When you're ready to rank higher and do more business with a broader market, reach out to us. --- ### The Best Advice for Working as a Social Media Manager > Are you using social media to promote your business in Boise? Here's the best social media manager advice you'll receive. - Published: 2018-04-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-best-advice-for-working-as-a-social-media-manager/ - Categories: Facebook Advertising Are you using social media to promote your business? Here's the best social media manager advice you'll receive. Social media marketing is important for businesses to use. And of course, to run it all, you need a rockstar social media manager. By using social media, businesses can get instant access to their target audiences and drive traffic straight to their websites, creating more dollar signs where they need it most. So as a social media manager, how do you effectively run your social media accounts to grow your following-- and reach your marketing goals? Sit tight, my friends, because I have 7 tips to show you how to do just that. 1. Quality Content Is Key Although the rest of this list is in no particular order, I purposely put quality at number one. Why? Because content is the bread and butter of social media marketing. This is why you should focus on quality content, not necessarily quantity. If you're churning out posts all day every day, it means nothing if the content isn't relevant, relatable, and helpful to your audience. Inspire people. Make them laugh. Help them with an issue. As a social media manager, it's all about developing a relationship with your audience so that they turn into loyal followers. If your content is proving useless to them, they will go elsewhere. Mix it up a bit! Stand-alone posts are great but throw in some videos, memes, and relevant content from other trusted, non-competing sources. Trust me, your followers will love the variety. (And social media algorithms will love it too. ) 2. "Keepin' It Real" Let's face it, people want to follow other people. They want their social media encounters to be down-to-earth, relatable, and well... sociable! That's kind of the whole point. Following a business seems cold. Too "bricks and mortar". And it may put people on the defense straight away, with them fearing you will be trying to sell them something all the time. This is why coming across as a real person promotes more engagement than some boring, stiff, business ad. There's a time and place for those and it's not on social media. Put some personality into your marketing. Let the audience see the faces of the employees! Having people feel like you're a friend and more than just a business, will go a long way in growing your following. 3. Scheduling Is Your Friend Social media is 24/7. You, however, are not. If you've created a content calendar and know what you will be posting days, or even weeks from now-- scheduling those posts can make your life a whole lot easier. Some social media platforms have built-in schedulers ready for use on business pages. Facebook, for example, will give you the option to either publish or schedule your posts right in the status update section. You'll have to use external software for other platforms. Examples include Tailwind or Boardbooster for Pinterest and Hootsuite for Twitter and LinkedIn. Pre scheduling your posts will save you time and ensure your content goes out exactly when you want it to. 4. Engage with Your Followers This goes along with "keepin' it real" but it's important enough to separate into its own piece of advice. Why? Because as shocking as this may seem, social media is there to be sociable. Nobody wants to engage with anyone who doesn't engage back. What's the point of that? When your audience comments on a post, reply back to those people! "Like" stuff on their pages. Comment on relevant posts. Re-tweet something if you feel it's content that your own readers will enjoy. If someone shares a post of yours, thank that person for it! Audiences are impressed when they think a business is paying attention. They'll be more inclined to continue engaging with you. Most importantly, they won't feel like they're talking to a brick wall. And that's gold. 5. Don't Be Annoying Maybe you have a lot of content to share-- and to that I say, “great! ” It's actually impressive because a lot of people struggle with what to post. But, however tempting it may be, don't go throwing it out there like it's going out of style. No one wants to feel like their social media feed is being spammed or simply filled up by one account. I have personally unfollowed pages that posted so often, it drove me away. Haven't you ever heard of leaving the people wanting more? Space your posts out. Some professionals truly believe each platform has its own limit to the acceptable number of daily posts. Finally, make sure you're not spacing them out SO much that people forget you're even there. Obviously there's a balance. This is something time, experimenting, and analyzing your data (we'll touch on that in a sec) will help you to achieve. 6. Know Which Platform to Invest Your Time and Money in It may be tempting to put yourself on every social media platform in existence. I mean, that will give you the most reach, right? In theory, maybe, but at what cost? I'll tell you. It's at a huge cost. Not just in time, but in dollars. And most of that will go straight down the drain, along with your will to live. You are targeting a specific audience and I guarantee your audience isn't hanging out on every social media platform in existence. The demographics that frequent Facebook or Pinterest aren’t necessarily the same demographics you’ll find on Instagram or Twitter. You need to find where your people are hanging out at and focus your attention on those platforms. With your attention and dollars being channeled in the right direction, you'll see your following grow and increase ROI. Music to your ears, right? 7. Analyze Your Data Whether you use the data supplied by the social media platform itself or use Google Analytics, studying how well your posts and engagement is doing will help you figure out a number of things. Which posts are gaining the most clicks? What time of day do people seem to be most active on your page? Is your audience engaging, and if so, what content is getting it talking? By looking at the stats of each of these, you can plan how and what to post in the future. Isn’t this what being a social media manager is all about? If something is working, keep at it. If it's not, mix it up and try something else. The data is there to help you. Make analytics your new best friend. Using These Tips Will Make You a Social Media Manager Rockstar And that will be a win for your audience and your business's bottom line! Want to know how we can help build your social media following? Contact us today for a free consultation! --- ### 8 Tips for Choosing an SEO Expert That Lives Up to The Sales Pitch > Choosing an SEO expert to help your business grow can be risky business. Find out how to tell if an agency is ethical and effective before you hire one. - Published: 2018-04-03 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/8-tips-for-choosing-an-seo-expert-that-lives-up-to-the-sales-pitch/ - Categories: SEO hoosing an SEO expert to help your business grow can be risky business. Find out how to tell if an agency is ethical and effective before you hire one. Ready to grow your business? Finding an SEO agency can help. Better SEO can considerably expand your reach. But as with many industries, there are plenty of charlatans out there who will take you for a ride. So, how do you separate the good from the bad? Below, we've put together 8 tips for choosing an SEO expert that delivers. The Long Game How long staff has been doing SEO is a great place to start when you're trying to figure out if a company is worth your time. If an agency has folks that have been doing SEO for several years, it tells you a few things. First, it tells you that the agency has experience. It tells you they have a business model that works and maintains customers. Conversely, if the agency frequently changes names and staff, it can be reflective that the agency has a bad reputation. To help inform your decision, do some research.  The company should have plenty of positive testimonials.  Remember to ask for a list of current agency client referrals that you can talk to you.  This allows you to hear first hand what it’s like to work with the agency and what level of service you should expect to receive. Tools of the Trade You don't need to know exactly how the sausage is made--but you do want to figure out if your SEO expert knows how to actually make sausage. Asking what tools your SEO agency will use can be a real eye-opener. If it fumbles for an answer or gives you a list of outdated SEO apps, it's time to look elsewhere. If an agency says it uses a few cutting-edge tools and techniques (and can prove it) then it’s more likely to be worth further investigation. The better the tools at its disposal, the more informed decisions the agency will be making on your behalf, and the better ROI you should expect to have. The Shape of You SEO isn't one-size-fits-all. Knowing how to boost your business means understanding your business in the first place. Your SEO agency should be inquisitive. It should ask you questions and even request data on previous SEO campaigns you've run. It needs to do this to build an effective plan, one tailored to your business. If your SEO expert wants to sell you a “package” with no options and no flexibility, he or she is likely just handing you a product off the shelf. That might do for groceries, but it's useless for SEO. What works for other businesses might not work for you. The more tailored the approach, the better your chances of making real changes. Certify The right certifications show you that your SEO experts take their jobs seriously. They've studied and passed exams to achieve those qualifications. Some qualifications are worth more than others. Ideally, you're looking for a Google AdWords certification above all. Google offers this certification and takes it seriously - certified partners need to refresh this yearly. Although an SEO agency can sometimes show its chops by what has been achieved for previous clients, looking for the Google Partner badge will help you further decide on its credibility. Commander Data There's a good reason the business world is obsessed with figures. Figures give you information that words alone can't communicate. Your SEO expert should provide genuine figures and statistics to back up what is being claimed. Using real figures shows that your SEO expert is confident. He/she knows what tactics were deployed, what was achieved, and what the ROI was for you, the customer. It's this data which helps the expert put together a vision for your SEO campaign. A bad SEO company will likely fob you off with vague statements and superlatives. Ask it to back up what is being said using data. If you hear nothing but silence, it's time to move on and find a new candidate. Break It Down When you're spending money, you want to know exactly what you're getting out of it. It's no different with an SEO agency. Your agency should not only give you a quote for the work you want done, it should be in terms you can understand. You should know where your investment is going. This gives you a clearer picture of your budget. It also helps you negotiate and track progress. Without a clear idea where your money's going, you're placing all your trust in your agency. If you're lucky, they're worth it. If not... well. Seeing the breakdown of your SEO strategy and its costs leaves less to chance. Outsourcing any aspect of your business can feel dangerous, so the more informed you are, the less paranoid you'll feel. Real Talk Is your SEO expert falling over themselves to promise you the moon? Well, it might be time to reconsider. It's easy to overpromise - and just as easy to underdeliver. Realistic predictions about what you'll receive back for your budget aren't as sexy as grand promises, but they're a lot more attractive in a business sense. Look for an SEO agency that can give you facts and figures, not bold predictions. This goes back to understanding your business. A good SEO agency will consider your budget, reach, and size of your business-- then provide you with an estimated attainable result. And the word "believe" is important, too. The internet is chaotic and predictions don't always pan out the way you expect. Find a company that understands this and you’ve found one that understands its job. Analytic Retentive Analytics and reporting are the secret weapons of good SEO. A lot of preparation goes into a good SEO campaign but it's just as important to get live feedback. Strong analytics skills will let your SEO expert make adjustments on the fly when it sees what's working. This means you can get the maximum ROI for money spent. Ask your SEO agency what kind of analytics it uses and how it uses that data to inform client campaigns. Find Your SEO Expert Unsurprisingly, finding an SEO expert comes down to two things: knowledge and the level of confidence in that knowledge. Avoid the flim-flam and look for facts and figures. The more of these little checks your candidate passes, the more likely he/she is to be worth your time. Interested in learning more or chatting with a Bear Fox Marketing SEO expert?  Schedule a free consultation today. --- ### 6 Awesome Link Building Tactics and How to Measure Your ROI on Them > 6 Link Building Tactics and How to Measure Their ROI - Published: 2018-04-02 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/6-awesome-link-building-tactics-and-how-to-measure-your-roi-on-them/ - Categories: SEO - Tags: link building, offsite seo, SEO Link building tactics are an important part of SEO. Here are some great ones you should be trying along with some ways to see if they're working ... or not It shouldn't come as a surprise by now that link building plays a crucial role in getting better organic SEO results. Links are one of the biggest factors in ranking higher in search engine results. Which means if you want your content to come out on top, you need backlinks. But how do you get more links when it seems like everybody and their brother is out there begging for them? Let's take a look at 6 of the best link building tactics and how you can put them to use for you this year.   1) Keep an Eye Out for Broken Links Looking out for broken links in your industry's most popular blog posts is a link building tactic that has been around for awhile and for good reason. It's super simple and still works like a charm! All that's required is using a tool like Check My Links to find broken links in the big blog posts related to your field. When you find one, send an email to the blogger to let that person know about the issue-- and offer to replace the broken link with a link to one of your own articles. 2) Mention Industry Influencers One of the best ways to get backlinks to your content is by reaching out to influencers in your industry. You'll be asking them for their advice or opinion on the topic of your article and offering them a chance to be featured with a link to their site. And in exchange, they will link back to your content, gaining both of you a chance to get another link out there and impress Google with your authoritative content. Just be sure that your article is high-quality before approaching any influencers. If they think your content is less than top-notch, they most likely won't want their name attached to it. 3) Become a Guest Blogger Next on our list of easy and effective link building tactics is guest blogging, which can be one of the most powerful techniques for driving traffic to your site. You can think of acting as a guest blogger as a promotion tactic that's practically free. It won't cost you anything out of pocket but you will need to invest your time and effort. You'll be writing an awesome article for another blogger in your industry, which allows that blogger to get great content at no cost to them, and gives you a chance to get another valuable link back to your site. After all, content is still king, and that's especially true when it's relevant, insightful, and focused on helping your readers. Test it. 4) Bait for Links with Infographics Infographics are one of the best-performing types of content online, thanks to the fact that they are 3 times more likely to be shared-- and people love that they don't take a ton of time to digest. If you're looking to add some viral content to your link building tactics, you can't pass up on making good use of infographics. And the great news is that you don't even have to hire a pricey designer to create them for you! Head on over to Venngage, sign up for a free account, and use their infographic templates to craft some engaging visual content in minutes. 5) Get Social with Content Sharing Sharing your content with your social network and including links to your site on your social media profiles can be a great way to build links. Just make sure that you are sharing only high-quality content that is relevant to your social network audience. And, make sure that you're posting to the most popular networks in your industry. Don't be afraid to share the same links on your social platforms more than once and make sure that you're sharing it with any and all of your networks that could benefit from your content. 6) Use YouTube to Claim More Links Video has rapidly become one of the most popular forms of online content in recent years and it doesn't look like that trend is going away anytime soon. Be sure to make good use of your self-hosted video content by sharing it with your social network on Facebook or Twitter. And make sure that you're getting backlinks from your YouTube content! Check the traffic sources in your YouTube Analytics account to find sites that have embedded your videos, then reach out to them to request a link back to your website. How to Measure Your Link Building Efforts If getting results-driven SEO is what you're after, you're going to want to make sure that your link building tactic has high ROI, right? This is especially true after putting so much time and effort into creating those backlinks! Unfortunately, finding out if your link building tactics have been paying off isn't as simple as pasting some code into place or checking a convenient dashboard. Put in a bit of effort however--and you can come up with a good picture of what your ROI is for all of that link building you've been doing. Here’s how: Keep an eye on the search engine results pages (SERPs) to see how you are ranking for your top keywords and phrases. If you've been spending your time solely on link building, then any jump in rank is most likely coming from backlinks. Track your traffic with Google Analytics so you can see exactly where visitors are coming from. You will be able to review your main traffic sources and identify how much can be attributed to your link building campaign. Follow-up on your social sharing efforts by looking at the "Social" traffic sources area inside of Google Analytics. Depending upon which social networks you use, you may also want to look into some of the available platform-specific social media tracking tools. Get More ROI on Link Building Tactics Bear Fox Marketing wants to help you stoke the flames of your SEO. If you're ready to take your content marketing to the next level, contact us today. We'll help you get the big link building return on investment that you're after! --- ### How to Harness the Power of LinkedIn Marketing Campaigns > Running strong and effective LinkedIn marketing campaigns can drastically improve your business's reputation and traffic. Click here to learn more! - Published: 2018-02-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-harness-the-power-of-linkedin-marketing-campaigns/ - Categories: Facebook Advertising, LinkedIn Advertising, Marketing - Tags: linkedin advertising, linkedin performance advertising The world of digital marketing is not the easiest to navigate. Between the SEO vs. PPC debate and trying to understand the digital habits of your users, the different strategies and tactics can add up. But, how do you know which one is right for your business? With the guidance of a professional digital marketing team. This is your go-to resource for anything from web design and ad development to LinkedIn marketing campaigns. Never heard of a campaign focused on one social media channel before? It might be time to add such a strategy to your list of online goals. Here is a closer look at how LinkedIn marketing campaigns can boost your bottom line. How LinkedIn Marketing Campaigns Work LinkedIn had quite the upgrade in 2017. The user interface changed to be more user-friendly and engaging. Messages now have a chat feature, the search function is easier to use, and the homepage feed and analytics options are much improved. As an account owner - either for your personal brand or business page - you are the user. These changes have been made with your overall experience in mind. From a marketing perspective, you are the creator of another user's experience. When someone comes across your LinkedIn marketing campaigns, you get to use the system's recent changes to your advantage. These campaigns are all about creating a connection. You are either working to build the relationships you already have, or use them to establish new ones. Such efforts are done through LinkedIn ads, posting original content, and engaging with what others post. These are just a few options to consider while putting your campaign together. The following is a list of ways LinkedIn marketing campaigns can be used to your business's benefit. 1. Build Your Credibility LinkedIn is where professionals go to socialize online. It is both a business tool and a way to unwind after your workday. But, you have to always put your best foot forward. To do this, consider using some of the initiatives below in your LinkedIn marketing campaigns. Get Recommendations Recommendations introduce new users to your product or service in a way that builds trust from the start. When they see you or your company have been endorsed for certain skills and services, users are more likely to continue their interaction with you. Endorsements are the LinkedIn version of reviews. People can click on a skill you offer to endorse you in a simple and easy manner. Or, they can write something about you and your company for a more specific recommendation. Be a Thought Leader Gathering recommendations and endorsements from partners and previous clients gets your foot in the door with new users. Posting your own original and intriguing content is what keeps people coming back. Look at your LinkedIn marketing campaigns as a way to build your presence as a thought leader. Thought leaders are people who have a strong working knowledge of their industry. They know the new directions of the market, and what forces are steering this course. They can recognize opportunities and offer opinions on how to best provide for the audience. Engage with the Opinions of Others As much as you want to get your opinion out there, don't forget to comment on what other accounts have to say. Offer a voice of agreement or rebuttal to a blog post you see or a new status someone posted. These are constantly appearing on your LinkedIn timeline. If you're just scrolling past them, you're missing a chance to share your knowledge and set yourself apart. 2. Expand Your Network Whether you are commenting on someone else's discussion or posting your own topic, there is one goal to always focus on: expanding your network. This isn't the same as traffic, though. Traffic leads people to your website. It's a rate of how many visitors you get during a certain amount of time. But, if you only focus on traffic, you may not get the conversions you're looking for. This is because you have to focus on expanding your network with the right people. LinkedIn analytics can help you establish which users have the most potential for your business. These are often second and third connections. Second and third connections are people who are in the network of someone in your network. But, they haven't found your personal account or business page on LinkedIn yet. They are just a few clicks away, though! Focus on reaching this extended audience with your campaigns first. 3. Think About Your Brand As your network starts to expand, make sure to be consistent with your branding efforts. A brand is everything a user associates with your company. It is your logo as well as your products and services. It is an emotion or set of values that come to mind when your name is brought up. Keep it consistent and of high quality with the following resources. Visual Content and Copywriting Always use the best possible visual content you can get your hands on. This means hiring a professional photographer or graphic designer if you don't have one already. Use their services to create visually engaging banners and blog posts. Banners should be high-quality images that say something about your brand's story. Blog images should be in-line with what you write about. Speaking of writing, make sure your copy is up to par. Use your brand's voice and say something that brings value to the conversation. Your Team Members Speaking of value, don't forget there is strength in numbers. Use your staff as a way to further develop the efforts of your LinkedIn marketing campaigns. Have them share your blog posts and comment on status updates. Tell them to embrace the company's culture on their LinkedIn in any way they can. Such tactics turn your day-to-day team into brand ambassadors. They become a representation of your products and services that more people can relate to. 4. Keep the Conversation Going Whether you have a LinkedIn following of 1,000 or 10,000, you always have to keep the conversation going. When one marketing campaign ends, another begins. There is never an end of things to talk about, share, and comment on. There are more professionals to connect with and users to reach out to. Make your campaigns as seamless as can be, though. The better you transition from one strategy and initiative to another, the more effective your overall efforts will be. Use LinkedIn to Improve Your Online Presence Not sure how performing well on LinkedIn translates across the rest of the internet? Still undecided about what to focus your campaign on? Don't worry, we can help. Our team of digital marketing professionals is here to make all your campaigns as powerful as possible. Contact us today to get started! --- ### 7 Reasons Your Company Should Hire A Content Manager > Growing your company's online and social media presence is a full-time job. So why not hire the best? Read on for 7 reasons why hiring a content manager is key! - Published: 2018-02-01 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-reasons-your-company-should-hire-a-content-manager/ - Categories: Content Marketing Are you on the fence about hiring a content manager? Content managers take charge of all that valuable content you're putting out there on social media and other digital platforms. The best managers can make sure your content marketing game is on point. Some business owners assume that content is easy to write, however. In their eyes, it's not worth the investment to hire an expert. In truth, content managers really are the key to your company's success on multiple levels. Read on for more insight! 1. Content Marketing Is Dominating Advertising This is one of the biggest reasons why you should highly consider hiring a content manager. Content marketing is rapidly becoming the most important form of advertising out there. This is because users are all about content these days. They're eager for engaging, personal, and intelligent content. In many cases, users decide on brands because of the content these brands produce. An experienced content marketing manager will be well aware of this trend. He/she will ensure that your company is producing top-notch content that's in line with what your competitors are producing. 2. Content Managers Know the Trends This is yet another reason why you should invest in a content management expert. Once again, a lot of people assume that content is easy to produce, and doesn't take much skill to handle. This couldn't be farther from the truth. Content management is a highly nuanced art, and it requires a thorough knowledge of the industry and, most importantly, its trends. For example, content managers will know that video right now is becoming one of the most essential forms of marketing content. Live video, in particular, is an important channel for businesses to engage with their customers in real time. Your ideal manager will know the trends of the trade and ensure that your business is keeping up with them. 3. Social Media Is Essential to Your Digital Marketing Campaign There's been a lot of talk lately about social media taking the back burner in advertising. But it's actually becoming more and more essential to content marketing campaigns. People are still using Facebook and Twitter. They're also engaging with other social channels, especially sites like LinkedIn and YouTube. An experienced content manager will ensure that you're making full use of these valuable channels. They'll also make sure that you're putting out the right content for these channels. That's where the social media game has shifted, actually. The bar has been raised for excellent and compelling content on social media. Your manager will make sure you're on top of this. 4. You'll Maximize Your SEO Search engine optimization is a valuable way to boost your brand visibility across multiple platforms. Content management actually goes hand in hand with every SEO campaign. The best content is high-quality content. But it should also be optimized to leverage your SEO, both local and global. Having a content management expert who's well versed in all things SEO will ensure that you get the most out of any optimization campaign. This can lead to higher rankings, better brand recognition, and an expanded market. 5. Reach Users Through the Right Engagement Users want engaging and often personal advertising. They're more likely to respond to ads that are unconventional and transparent. Because most consumers are becoming picky in this way, it's important to choose your content wisely. It's definitely possible to produce a lot of solid content but not get the response you want. Your content manager will monitor every inch of content you put up online. They will ensure that the content you're producing is personal and relevant. More importantly, they will help you generate content that's guaranteed to have a reach and impact. In this regard, hiring a manager is an invaluable investment. 6. Target New Audiences It's easy to cater to the same audience over and over again. But what about other markets you could be making the most of? It can be hard to expand outside of your current audience, but it's important in order to grow your customer base. An experienced content manager will help you shift up your content production so that you're actively targeting newer audiences. They'll help you identify your current market and choose opportunities to engage with more. Specifically, they'll know how to engage with these new audiences in an immediate and successful way. This may mean expanding your content reach to older or younger audiences. Maybe you've been dying to get your product through to globetrotting millennials. Perhaps you want to bring more women on board with your service. Whatever your goals about reach and market, your manager will help you accomplish them through a smart and effective campaign. 7. Save Time and Money This is one of the biggest assets of hiring a content manager for your team. With a qualified manager, you'll be saving valuable time and money on all of your marketing efforts. Stumbling through content production on your own can be a huge time waster, especially if you're new to the content marketing field. It can also be hard to stay on top of all of your digital content, even simply what's on your website. You may have already poured some money into content management without relying on an expert. Hiring a manager is an investment, but it's one that will have a huge ROI. Your content manager will save you time by taking charge of those tasks you simply don't have room for on your schedule. They'll also be in charge of all of your digital content, including your website, marketing content, and more. You can have the peace of mind knowing that your digital content is in the right hands, and that you'll always be putting your best foot forward as a business. Time to Hire a Content Manager Staying on top of all of your digital content can be overwhelming and time-consuming. It can also be hard finding ways to generate compelling content that will resonate with your users. Content managers are your solution to all of these things and more. Hiring a manager will ensure you're keeping up with marketing and content trends. What's more, you'll save scads of time and money by entrusting your content to someone who understands the craft. Content managers will ensure that you're maximizing SEO campaigns, targeting new audiences, and really reaching your current customers. Ready to transform your online content? At Bear Fox Marketing, we've got everything you need to have the digital presence of your dreams. Learn more about our content marketing services today! --- ### The 7-Step System On How To Run Better Facebook Ads > Will Facebook advertising work for your business? Here’s a system for getting the data you need so that you can get better performance from your campaign. - Published: 2018-01-31 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-7-step-system-on-how-to-run-better-facebook-ads/ - Categories: Facebook Advertising Do Facebook Ads Work? Here’s a Simple 7-Step Check List for Getting Better Results NOTE: Already running Facebook ads? Check out this totally free instant audit that will reveal your top 5 best and worst performing campaigns. No joke, simply submit your email and choose which account you want to audit and hit download. You'll receive a PDF report instantly. Click here to learn more.   --- Have you wondered, “Are Facebook Ads right for my business? ” Before advertising on any channel, it’s always smart to pause and consider the audience your business serves and whether or not they’re actually engaged in that channel. Secondly, when you add in the ever increasing competition and rising cost of inventory on the Facebook Ads platform, it’s a question worth pondering more now than ever. In fact, in 2017 alone, the number of Facebook business pages reached 30 million. In terms of advertising, Facebook accounted for over 9% of total digital advertising spend and 18. 4% of global mobile spend. Lots of folks have put their digital advertising eggs in the Facebook basket. However, as you know, competition isn’t a bad thing. It can also show proof of concept. In other words, businesses worldwide are dedicating paid media spend to Facebook for a reason... because it’s working for them. But, will it work for you? Only one way to know for sure. Test it. Will Facebook Ads Work For Your Business? Pondering and pontificating all day will get you nowhere fast. The only path to steady business growth is through an agile process of testing ideas that align with your growth objectives. In the time it takes to do audience research, calculate projections, meet with your direct reports, and pitch the idea to the rest of the team, you could have executed a simple test and let the data show you the true potential. The way to knowing is through action. With that, we’ve developed a simple six step system to testing whether or not Facebook Ads really do have the potential to impact your business.   Here they are: Choose a Growth ObjectiveChoose a Customer PersonaDefine Testing ParametersChoose an Existing Offer or AssetCreate Your Facebook AdPlace Your Facebook AdEnd Test and Analyze Results Step 1: Choose a Growth Objective Before you test, you’ve got to know what you’re solving for. Since we’re testing to see if Facebook has the potential to grow your business, we should consider a top level metric that aligns with your growth objectives. Personally, I like to use the Pirate Metrics Framework and choose one from the top 1-3 levers for growth. Those are: AwarenessAcquisitionActivation When choosing this metric, be sure to consider your current assets, resources, and capacity, then choose the metric you know you can execute against immediately. Ultimately, the goal here is data, however speed of implementation is crucial to the testing cycle in generalAction builds momentum (more on this later). Step 2: Choose a Customer Persona If you don’t have your customer personas defined, don’t worry... we’re going to keep this very high level. Close your eyes for a moment and picture your very best customer. This is the person that is perfectly suited for your product or service. If you’re a business owner, you may already know who this person is. If you’ve been working in the industry awhile, your gut feel will be good enough for this test. Now, jot down the following demographic information. You’ll need it later as you’re setting up your ad set targeting: LocationAgeGenderJob Title/Industry (if applicable) Have no clue who your best customer is? No worries... there are usually plenty of internal resources with more than enough information to get you started.  Simply choose a channel below and investigate: Reviews/TestimonialsCustomer supportAppointment setting teamSales team Quick Tip: If you have a sales or customer service team, start there. Personally, my favorite technique is to skim the business reviews or testimonials and choose one that clearly defines a moment of transformation. Why? That is where the me too connections are, because chances are, if one person experienced it, someone else has too. Have customer persona sheets already developed? Great! Simply break them out and choose one to target. Now, let’s define some testing parameters. Discover Your Top 5 Best & Worst Performing Ads... Right Now Our FREE Facebook Ads Instant Audit will reveal your top 5 best & worst performing ads so you can stop wasting spend and start launching campaigns that generate real profit and grow your business! DOWNLOAD YOUR AUDIT NOW Step 3: Define The Testing Parameters Here’s where we define what we’re testing for (Facebook Ads potential), success metrics and a timeline for execution. While this might seem obvious to you, taking a moment to pause, reflect, and record this information will give you some boundaries to work with and keep you from bloating this into something bigger than it needs to be. To define testing parameters, record the following: Testing budgetTest start dateTest stopping pointHow you’ll define success Again, nothing fancy here. We’re just aligning expectations and setting boundaries. With those recorded, it’s time to go find a lead magnet. Step 4. Choose an Existing Asset or Offer Step right up! Pick an offer, any offer... ... so long as it is already created or easily replicated and it aligns with your objective. Thinking about how you can use what you already have will save you time navigating new development of assets and allow you to deploy your test more quickly. Here are some simple examples of each growth objective mapped against offer types and their corresponding KPIs. Growth Lever     Offer TypeMetricAwarenessVideo or Blog Article% Engaged, Brand RecallAcquisitionReport, Guide, CouponConversion %, CPLActivationTripwire, DiscountConversion %, CPA, ROI If you find you’ve got nothing, the next best step would be to huddle up with the team and agree on a minimum viable offer you can reasonably deliver. Then, create a Facebook Lead Ad to test if users are willing to submit an email in exchange for the offer. Step 5: Create Your Facebook Ad There are no spending hours writing copy and designing creative here. We’re shooting for quick and dirty Facebook image ad.  Here’s what you’ll need: URL of the offer or contentCopyHeadlineImage - 1280 x 620 When writing copy, start with a problem/solution or a pain/benefit hook. You can iterate and test hooks all you want later, for now, let’s keep it simple. Here are a couple mad libs style fill in the blanks: Ever wish __________________ ? Tired of _____________________ ? Are you struggling to _______________? Choose one, fill in the blank with the pain/problem someone experiences before your product/service and the solution/benefit/transformation they experience after. Question: Do you have a Facebook ad account? If not, pause here to create one. You can use this handy guide by Adespresso. Step 6: Place Your Facebook Ad With an offer, copy, creative in hand, and you’re ad account created, you’re now ready to deploy the ad and go live with the test! Facebook provides two options for creating ads: Ads ManagerPower Editor For now, let’s stick with Ads Manager. Basically, there are 3 overarching steps: Create Your CampaignCreate Your AdsetsCreate Your Ads Campaign is where you define the objective you want to achieve with the ad. Facebook uses that information in its algorithm to find people who are most likely to take actions similar to the objective you choose. Ad Set is where you choose audience characteristics like age, gender, and interests. You’ll also set your daily budget as well as set any start/stop times for the ad. Ad level is where you actually input the offer link, copy, and creative for the ad. Facebook actually has a nice step-by-step guide for setting up an ad in Ads Manager right here.  Click to open that link in a new browser and follow along. Step 7: End Test and Analyze Results Fast forward to end of test parameters, now it’s time to pause and do some analysis. First, review your objective and the parameters set for test success. Remember, with this initial test, you’re looking for clues. That is, evidence that Facebook Ads have the potential to work for your business. In the event of a “failed” test, you don’t want to falsely conclude that Facebook Ads won’t work or you may risk prematurely cutting things short. For example, if your objective was to generate leads: Did you get Leads? How many? What did you spend? What was your cost-per lead (CPL)? Is the CPL within a profitable range? If you’re test fell short of the main objective, is there reason to believe another iteration may yield better results? For example, if the conversion rate on your offer was low, check the click-through rate (CTR) on the ad. Good CTR with a low conversion rate is typically an indication of a misalignment between the ad and the landing page. In other words, folks were interested in your offer and clicked, but felt some incongruence between what they perceived and what they received. This is great news! Winning the click is half the battle in digital advertising. So, in this scenario, rather than view this as a failed test, you’d simply create another iteration of the landing page and test again. Conclusion Will Facebook ads work for growing your business? In our experience, the answer entirely depends on the audience you’re attempting to reach and the messaging you deploy to connect with them. One thing is for sure though, the only way to know is to test it. Running Facebook Ads? Discover Your Top 5 Best & Worst Performers... Instantly. Our FREE Facebook Ads Instant Audit will reveal your top 5 worst performing ads so you can stop wasting spend and start launching campaigns that generate real profit and grow your business! Download your instant audit and let us help you: Get the data you need to scale your Facebook ad campaigns faster and more efficiently See the metrics that will increase your ROI, quickly and easily Make intelligent, informed decisions about your campaigns, instead of "educated guesses. " Double or triple your sales by profitably scaling your Facebook ad campaigns. Simply click the banner below, fill out a short two-field form, and you'll get your audit INSTANTLY! --- ### The Ultimate Guide To Brand Positioning And Why It Matters > Are you happy with how your company brand is being perceived? Consider what message your brand positioning conveys and learn why it matters in this guide. - Published: 2018-01-24 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-ultimate-guide-to-brand-positioning-and-why-it-matters/ - Categories: Branding, Marketing What if you could instantly change how people think of your company? Mad Men's Don Draper had a simple saying. "If you don't like what people are saying, change the conversation. " By changing your brand positioning, you can change how the world sees you and your product. Read on to discover just how important this is for your future. What Is Brand Positioning? Brand positioning relates to the image of your company that you project to consumers. There are four basic ways to position your brand. One way is to position yourself against the competition. This means pointing out how you are different from more established brands and why that is actually a good thing. Another way to position is to associate yourself with a particular category. This means that consumers see the positive connection between your products and ideas such as "safety" or even "personal fulfillment. " A different way to position is to point out how your company does business and how this benefits the consumer. This is a good way of underscoring how much money consumers can save with your company or how you offer consumers many different choices. The final way to position yourself is to focus on how your product can change the consumer. You can do this by emphasizing a cause and effect relationship between consumption and consumer happiness. Read on to discover more about how to better position your brand. Discover Your Demographic It is crucial that you understand who your key demographic is. One way to discover this is to collect as much consumer data as possible by using CRM software. This lets you discover things like the age, income, and general location of your most influential customers. This information may completely change how you position your brand. A real-world example is the wide difference between positioning for boomers and positioning for millennials. If you don't know who your chief demographic is, you may drive them away with bad positioning. Redefine the Problem To a consumer, all products are potential solutions. This means they will not buy solutions to problems they do not think they have. Part of your brand's new positioning should be to discover what your demographic is worried about. Then you can market your brand as a solution. One example is that millennial consumers fear missing out on exciting experiences. Therefore, a brand targeting these consumers should focus on the brand can make them feel like a part of something larger. Focus On One Main Idea The best-positioned brands focus on one main concept. This is easier for your audience to understand and easier for you to focus your marketing. Chances are that you can think of several iconic taglines for companies. This includes things like Nike's "Just Do It" and Burger King's "Have It Your Way. " Each of these taglines focuses on a main concept that positions the brand and helps it stand out from the competition. It's relatively easy to come up with positive concepts you can position your brand around. However, it's important to focus on one main concept so that you do not overwhelm any of your potential consumers. Developing the Tagline Many businesses make the mistake of thinking brand positioning and the tagline are the same thing. Ultimately, the positioning must come first as that is the core concept that will drive marketing. The tagline must be an organic evolution of the positioning concept. The best taglines are short and simple. That is what makes it difficult to come up with a good tagline. The line must be short and catchy while also fully engaging the consumer and creating positive associations with your brand. One example of a classic tagline comes from the United States Army. Their line is "be all you can be. " While short and straightforward, this phrase clearly establishes a cause and effect relationship regarding how the Army will make those who enlist into better people. Whatever your tagline, make sure it has those four key qualities. It should be short, simple, engaging, and positive. Purpose of the Positioning Statement It's easy to think that brand positioning statements are primarily about marketing the company. However, there is a deeper meaning attached to it. The statement itself is internal. It's true that it will be the source of your tagline and other forms of advertisement. The primary power of the statement is aligning your entire company in a new direction. A good statement reaffirms what your company's core values are. Employees who read this statement will make sure everything from advertising copy to sales calls aligns with the positioning statement. How to Write the Positioning Statement In many ways, writing the positioning statement is the culmination of your previous research information. It involves synthesizing information about your company's demographics, company purpose, and potential company taglines. A good position statement is typically one or two paragraphs. It should be short, though not as short as taglines. It makes it easier for employees to understand position better if they are not faced with "information overload. " Your statement should assert who your primary demographic is and discuss how you and your products help solve problems this demographic faces. You should also emphasize the particular market you wish to corner and provide distinct reasons why customers should place their faith in your company. You may optionally include several ideas for company taglines. Seeing these taglines and the position statement in close proximity can help everyone decide which line best represents the company position. The Bottom Line Your brand is the single most important thing about your company. Your brand positioning helps determine both the success of your company and the direction it takes into the future. Building a brand and writing a position statement can be very difficult. However, you don't have to do it all on your own. At Bear Fox Marketing, we are the premier experts in content marketing and brand building. To discover how we can make your company the face of tomorrow, come check out our branding services today! --- ### Is SEO a Waste of Money? 8 Benefits of SEO You May Not Know > Is SEO a waste of money for your business? Click here to learn some of the benefits of SEO that you may not realize you're missing out on. - Published: 2018-01-19 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/is-seo-a-waste-of-money-8-benefits-of-seo-you-may-not-know/ - Categories: SEO - Tags: benefits of SEO, is SEO worth it, SEO, value of SEO SEO is the hottest acronym in digital marketing. Considering the benefits of SEO and the myriad resources on how to leverage it, it would seem these three letters can make or break your entire digital marketing strategy. If you aren't familiar with the term, SEO stands for Search Engine Optimization. It's the practice of making your website content attractive to search engines so that others can discover you. But does SEO really deserve the hype? In a word, yes. But only if you recognize what SEO can truly do for your business. Take a look at these eight benefits of SEO you might not have considered: #1 - The Best Benefits of SEO are (Mostly) Free While investing in SEO costs time, you can rest assured you'll never pay a physical penny for its benefits. No one can pay to be the number one ranking on Google. The only way you'll get to the top is through research and hard work. It doesn't cost anything for your website to appear in search results. Unlike PPC advertising, it's also free to you and your audience when someone clicks on your website on the results page. However, you'll likely need to spend some money with a content writing agency to create web copy and blog posts that are optimized for search engines. Your content won't see the benefits of SEO without partnering with someone skilled in SEO practices. #2 - More Than Half of Your Website Traffic Might Depend on SEO An SEO study suggests that a whopping 64% of referral traffic is generated organically. Let that sink in. More than half of your business's website traffic could be thanks to people finding you via organic web searches. The aforementioned study was inspired by online discount giant Groupon. Groupon was curious to discover just how much their website relied on organic referrals. They de-indexed their website for just one day and found that 60% of their traffic relied on organic search. How much do you think your traffic would increase if you optimized your website for search engines? #3 - SEO Creates a Better User Experience User experience (UX) has become a central focus lately, and not just because it's helpful for customers. A well-crafted UX can also be the precise signal search engines need to index your website appropriately. Search engines now want to see mobile-friendly designs, especially now that more searches occur on mobile devices than on fixed connections. They expect positive user signals, such as low bounce rate and a high amount of time spent on the site. They also look for readability cues, diverse media (such as images and videos), and other elements that are beneficial to viewers. With an improved UX, your audience isn't the only thing that benefits. Your website also gets a much-needed nod from search engines, which will help you attract new audience members and - hopefully - more leads. #4 - Inbound Leads May Be More Qualified than Outbound Leads SEO traffic is arguably the best website traffic because the people that visit you are actively looking for what you offer. Think of SEO as a magnet that pulls people to your website. With the right content, you can attract those who are actively searching for the solutions you provide, rather than pushing advertisements that people may or may not be interested in. Because of this, search engine traffic is more likely to convert than non-search engine traffic. By investing in SEO, you're investing in the chance for more conversions. #5 - SEO Promotes Your Business 24/7 Unlike customer service reps and sales teams, your SEO is always alert and working. Weekends, holidays, late nights, and early mornings won't stand in the way of a prospect learning more about your business. When you close up shop for the day, your rankings will be just as you left them. Continue your efforts, and SEO will continue to work for you for years to come. #6 - You Can Measure the Results of SEO John Wannamaker once said, "Half the money I spend on advertising is wasted. The trouble is, I don't know which half. " Many businesses find themselves in a similar situation. The truth is, you may never know the effectiveness of each part of your marketing and advertising strategies, but you can measure your SEO efforts. You can use your own website analytics or Google analytics to determine where your referrals are coming from. Check how your website ranking is progressing and how many conversions you're earning through searches. There are tools available (some of which are free) that can help you measure your SEO results. However, partnering with an SEO company who's already familiar with all things SEO can help you get the best results while freeing up your time for other areas of your business. #7 - The Benefits of SEO are Long-Lasting As previously mentioned, once you gain the benefits of SEO, they don't disappear overnight. While advertisements and campaigns may become dated, your SEO will never go out of style. Your rankings won't vanish if you stop paying for your SEO service. However, getting to the top is only part of the battle. Staying at the top requires ongoing dedication. You will need to dedicate a little time to maintenance and upkeep if you want to maintain your rankings. #8 - SEO Fuels Offline Sales You can bet people are researching you before they do business with you. Your website has become the go-to resource for people who want to learn more about what you can do for them. But first, they have to find it. Employing SEO efforts can help more people find you online. People use search engines to find answers, resources, products, and services. SEO can put you front and center in these searches, which may prompt a phone call or in-person visit to complete the transaction. In Closing The benefits of SEO aren't so easy to achieve, especially if you have no prior knowledge of how SEO works or how to give your competitors a run for their money. Do it right, however, and you'll wish you'd started sooner. Is your website optimized for search engines? Find out today how you can start capturing more qualified traffic and revenue through your site with a complementary consult. --- ### Which Digital Marketing Tactics Have the Highest ROI? > With so many digital marketing tactics out there, choosing the right ones can be overwhelming. That's why we're breaking down which ones have the highest ROI. - Published: 2018-01-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/which-digital-marketing-tactics-have-the-highest-roi/ - Categories: SEO 74% of marketers struggle to track the impact of their efforts.   Are you one of them? Invest in multiple marketing channels, maximize your ROI and your campaign is destined for success. Simple, right?   The truth is, tracking ROI can be a nightmare and it's tricky to know which tactics are worthy of your limited time and budget.   If you're struggling to know which marketing channels will prove best for your bottom line, don't worry, we've got you covered.  Read on for our breakdown of the 4 digital marketing tactics with the highest ROI.  Let's jump right in. 4 Digital Marketing Tactics with the Highest ROI One reason marketing ROI is so hard to measure, is that it varies wildly across industries. Still, research shows that globally, the 4 digital marketing tactics perceived to have the highest ROI are: #1 SEO & Content Marketing #2 Email Marketing #3 Paid Search (PPC) #4 Social Media (SMM Let's consider why each of these tactics can show spectacular returns 1. SEO & Content Marketing SEO & Content Marketing is our top pick for improving your marketing ROI. Why? Firstly, both SEO and Content Marketing are easy to measure and offer a great deal of analytical, performance information. Google Analytics is perhaps the easiest way to monitor your spend. Overall traffic, bounce rate, and hundreds of other metrics can all be seen with the click of a button. SEO and Content Marketing tactics are also simple to scale. Both channels can start small, but over time grow exponentially. Plus, each piece of content you produce provides lasting value. Your brand can benefit from the content, for years to come, due to increases in: organic trafficreferred trafficdomain authority Another considerable upside of SEO and Content Marketing is that they require little investment to get started. If you're a small business without a substantial marketing budget, SEO and Content Marketing are perfect playgrounds for growth. Of course, it's not all positive.  SEO and Content Marketing can provide a powerful ROI... over time. But unlike PPC marketing, you're unlikely to see instant results. In fact, it could take upwards of a year for the benefits to truly show. If you're after a quick marketing boost, avoid SEO and Content Marketing. But for long-term ROI, there's nothing better. 2. Email Marketing Email marketing is an old classic and is as effective as ever. In fact, email marketing yields an average ROI of 4300%. Very impressive. Especially when you consider the low cost of creating and sending emails. As your mailing list grows, you can gradually scale up your investment, removing the need for any significant spend, upfront. ROI can also be measured easily, via Google Analytics and email automation software. Email opens, click-throughs and unsubscribe rates can all be used to dictate your spend and monitor ROI on a regular basis. If you opt to drive your digital marketing via email, here are 6 tips for making the most from your campaigns: offer true valueuse high-quality images and videodeliver a concise messageinclude a clear subject line and call-to-actionuse a mobile-friendly designsend with appropriate frequency (weekly-monthly in most cases) 3. Pay Per Click (PPC) PPC campaigns are our third choice tactic for ensuring a high ROI. Compared to SEO, Content Marketing and Email Marketing, PPC campaigns differ in some fundamental ways. While different, there are many benefits to running PPC campaigns. Firstly, they deliver instant results and can boost conversions in the shortest time frame. Using Google Adwords, you can even control underperforming Ads to limit your spend. You can also conduct conversion tests for active campaigns to make sure they're proving cost-effective. Plus, for evaluative metrics, PPC is unrivaled. It's easy to research the most effective keywords and then determine in advance your upper spend for each click. We also suggest that you link your Google Adwords and Analytics accounts. Doing so can offer insight into a visitor's actions after they click your ad. Of course, PPC has its downsides too: increasingly expensive due to competitionPPC cost varies by industryrequires continuous financial investmentno lasting effect, when the ads stop so do the results 4. Social Media Marketing (SMM) Businesses continue to invest heavily in SMM, another marketing tactic that can drive high returns.  It's easy to see why. Along with their large user bases, social media platforms provide extensive targeting options. This targeting can help capture your 'ideal consumer' in a similar way to PPC ads, but for a lower cost. With this, your marketing 'waste' is much lower than with traditional methods. Plus, certain platforms (such as Instagram) use a cost-per-click model. This means you only spend on ads that are clicked on - an instant ROI! Still, with SMM it can be difficult to measure ROI. Engagement and traffic metrics are useful but don't always translate to financial return. While you're likely to at least see a social ROI, through increased brand credibility and awareness, a specific return on these factors is difficult to quantify. If you choose to invest in SMM, diversify! Don't rely on a single platform and conduct testing campaigns to see which tend to work best for your industry. Difficulties in Measuring ROI Determining return on investment is no easy feat. While the digital marketing tactics above are fairly safe bets, keep the following in mind: The Cost of Time It's not just business dollars. Marketing tactics must also be evaluated in terms of their time investments. For example, content marketing campaigns are much more time intensive than PPC campaigns. There's also the question of short-term vs. long-term ROI. To determine true return, we suggest you measure your channels over a range of time-frames. Execution A marketing strategy is only as good as its execution. Make sure you (or your marketing team) know the ins and outs of the channels you opt for, or can pay somebody who does. Ultimately, the quality of a campaign is much more important than the channel used. Creativity Don't limit your focus to crunching statistics or obsessing over detailed metrics. Many businesses succeed in using novel, creative techniques that are untested in the market. Boost your Digital Marketing ROI With the 4 digital marketing tactics above, you can effectively measure your marketing impact and significantly improve your ROI, over time. Bear Fox marketing specialize in getting you a better return on your digital investments. To take your content marketing, SEO, SMM or PPC campaigns to the next level, get in touch today. --- ### How to Get More Out Of Your SEO Reporting > The best way to tell if your SEO efforts are working is effective SEO reporting. Learn how to get the most out of your reports and which metric to watch. - Published: 2017-11-14 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-get-more-out-of-your-seo-reporting/ - Categories: SEO Here's a crazy statistic: According to a 2016 Econsultancy report, just 22 percent of businesses are happy with their SEO conversion rates. Twenty-two percent! This means the other 78 percent can't be all that happy with their SEO efforts. Heck, they might not even know why they're not satisfied. This is why getting the utmost out of your SEO reporting is crucial. That's true whether you're an SEO expert helping clients out or the owner of their own business trying to learn SEO on the fly. Here are six tips to help you along the way. 1. Make Sure Goals and Conversions Are Set up Correctly One of the more routine rookie SEO reporting mistakes we see is not having goals and conversion targets set up properly in Google Analytics. Sometimes they're not set up at all. In fact, only 44 percent of small businesses do any kind of ROI tracking, Search Engine Land reports. That's pretty funny when you consider that 62 percent of those same small businesses say they believe their digital marketing is effective. How do they know? You can set up goals for a destination, time on page, user interactions, pages and screens per session, and more. You can also set up and assign a monetary value to goals and conversions, which helps give a much better picture of how your SEO is affecting your bottom line. Learn more from Google themselves. 2. Automate Your Google Analytics Reports This is one of those classic "spend a little bit of time now to save a lot of time later" recommendations. You'll have to use your Google Analytics dashboard to make sure you've got your SEO reporting set up exactly the way you like it. But once you do, download the free Google Analytics add-on for Google Sheets to automate your reporting. Not only will this save you time on sorting through analytics, date ranges, and segments through the Analytics dashboard (it'll save right to your Google Drive instead), it's also readily shareable. Another benefit of using this add-on, which pulls directly from the API, is that it will force you to take a close look at what all the most relevant metrics are for your SEO reporting. You'll streamline your thinking and receive a streamlined report in turn. 3. Analyze Your Growth Trends Separately Speaking of refining your SEO reporting, this is a good time to remind people that you should be looking at all your growth trends separately. There's a tendency to lump all traffic data in together but to get a clearer picture of how marketing efforts going, you need to separate them out to identify clear trends. It's not enough to compare the traffic for AdWords campaigns versus your organic traffic versus your paid social one month. Instead, you should dig down into each individual category, analyze their trends separately, and work backward to determine how each is affecting the other. This is also a good methodology troubleshooting a sudden change in SEO results. The origins of an issue are not always where you'd think on first instinct. 4. Check Your "Not Provideds" Ah, the dreaded (not provided) category. The bane of doing good SEO reporting. If you've only got a small percentage of your overall organic search traffic coming in as "not provided," disregard this. This category came about in the first place to protect the privacy of users who are logged into Google's network. If you're at, say, 10 percent or less "not provided," move on to the next point. For the rest of you, there's a workaround. Go ahead and sign up for Google Search Console if you haven't already. Then link your Analytics account to Google Search Console. This will give you access to Search Console data in your analytics and shed light on those not provided keywords for your SEO reporting. 5. Always Look at the Big Picture One of the reasons that Search Console data is so important for your SEO analysis is that it helps give you a full picture of how users are coming to your site. Using the Dashboard function in Google Analytics, you can click "Add Widget" to customize an interface of all the data you or client specifically needs a birds'-eye view of on each login. Here are a few of your options, though feel free to dig deeper: Organic VisitsMobile vs. Site RevenueBest Performing Organic KeywordsConversions and Goal CompletionsBounce RateUnique VisitorsNew UsersTop Non-Branded KeywordsSessions by Bounce Rate (filter by campaign or source/medium, if you'd like! ) The sky's the limit. This will help you compare search volume metrics (i. e. search visibility), how your goals and conversions, campaigns, and more, are performing at a glance. If you have multiple clients, it's good to create a custom dashboard for each one based on your understanding of their needs and objectives. 6. Have Active Meetings with Your Clients-or Yourself-on SEO Reporting Customization, by the way, is very, very good. Why? Because it shows that you understand your clients' unique needs. Just like Google's algorithm is always evolving, so should your reporting. Goals change. Metrics change. Even users' habits change. Whether you're presenting to a client or if you are the client, don't treat SEO reporting sessions like a dull presentation. Instead, think of it as an SEO conversation. Don't be afraid of the results. Explore them together. That way, you'll be well-positioned to tweak settings, change methods, set new goals, and drop old strategies without having to make uncomfortable excuses. You're in it to win it, and they're in it with you. When in Doubt, Ask the Experts SEO can be a minefield, but even if you have it handled, there are other pieces of your business's overall marketing picture that might need a leg up. Maybe you need a better PPC approach, a custom website design, a new social media approach, or a marketing strategy refresh. Let's get a cup of coffee. Sign up today for a free consultation. --- ### The Secret to Successful Audience Targeting > Good marketing is built on good audience targeting. We'll show you how to target the right audience and increase your business profit. - Published: 2017-11-07 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/the-secret-to-successful-audience-targeting/ - Categories: SEO Before the growth of SEO and social media, companies relied on market research to understand their customers. Sadly, only the Fortune 1000 companies were able to afford such campaigns. But, those days are long gone, and the digital age offers a lot of tools and platforms to target your customers. Now, both small and large businesses can compete on the same level to target the same pool of customers. But how exactly can you target your specific audience? In this post, we're going to share a straightforward secret to successful audience targeting. Read on to learn more. Start with a Buyer Persona If you're trying to launch a content marketing, paid advertising, or social media campaign, you shouldn't start before learning more about your typical customer. You can personalize your campaigns and boost your ROI just by taking the time to understand your audience. This is where a buyer persona comes in handy. Essentially, it allows you to create a fictional character of your ideal customer. For example, if it's a B2B campaign, you want to look at the industry, job position, company size, revenue, and location of your client. For B2C marketing, essential considerations are income, age, gender, and relationship status. Others include language, education, and location. You should also consider other elements such as interests, hobbies, and purchasing decisions. Pay attention to both psychographic and demographic factors to learn more about your ideal customer. Keep in mind that personas change and evolve, so your expectations should be flexible. As you learn more, always go back and re-define your ideal customer to ensure your audience targeting is sound and up-to-date. Use Your Existing Data If you've been using tools, such as Facebook and Google Analytics, you have lots of data. Use it understand how your audience is finding your business. It will also give you some great insights into the type of content that your audience like and how they're engaging with it. Ideally, you want to analyze your current customers to understand their age, income, profession, gender, and interests. Identify all the platforms that are actively bringing in new customers. For example, if it's social media, analyzing your audience will help you know when most of them are online. Also, Google Analytics has "audience" and "demographics" tabs that give you access to your traffic data. You can see your traffic by age and gender. Under "interests," you'll find other metrics that you can use to streamline and improve your marketing strategy. Here, your goal is to target the right audience, boost your closing rates, and reduce the time taken to make sales. Your existing data is actually a gold mine that you can use to steer your business in the right direction. It's quite important during the customer research portion of your campaign. Spy On Your Competitors Identify all competitors that are performing strongly and determine what they're doing differently to earn clients and results. You want to know how they are ranking at the top of SERPs for the keywords you're actually targeting, too. Also, how much can you learn from their social media activity? Look at their LinkedIn, Twitter, and Facebook pages to see how they're engaging their audience. With the right marketing research, you'll be able to know the techniques that your competitors are using. You can adopt them and improve them to scale your campaigns and ensure effective audience targeting. Personalize Your Message At this point, you understand your ideal customer, and you've collected enough data to go on. You should now focus on creating a compelling message that resonates with your audience. Keep in mind that one size does not fit all. So, personalization is an essential element of creating proper marketing messages. The purpose of any online marketing campaign is to make the most of every buck you spend. A message that relates and resonates with your marketing is the best approach to audience targeting. Use your buyer persona profile and data insights to enhance your message for better engagement. Don't forget to use their interests and preferences to make your campaigns quite impactful. For example, if you learned that those who clicked your ads love pets or outdoor activities, use such interests in your message. A/B Testing Also known as split testing, A/B testing is simply a method for comparing two versions of an ad or web page to see which performs better than the other. So, once you have created your ad, message or campaign, you should carry out the test to determine the relevancy and likeability of your campaign. For example, when using Facebook advertising, you can use different headlines, images, and links on your ads. Try changing the text, colors, and call to action to determine the ones that attract more clicks. You can also try various offers, such as free shipping, a dollar amount off, a percentage off or discounts limited to specific products. The goal here is to find out which ad details are likely to pique the interest of your audience. When testing offers, there are various metrics you need to consider, such as units per transaction (UPT), gross revenue, profit margin, and average order volume (AOV). Also, remember to take the time to analyze and interpret the results of the test. This can be quite challenging as different metrics can be conflicting. Audience Targeting - The Bottom Line Identifying and targeting the right audience helps to improve your conversion rates. Over time, you'll notice an increase in sales. You need to invest time in learning your customers to create and personalize campaigns that will actually intrigue them. Audience targeting involves learning and leveraging potential opportunities. This helps to create a smooth process that will facilitate more leads through your sales funnel. Engage your niche audience effectively and try to communicate in their own language. Most importantly, you want to support their interests and moods. Do you have any question of identifying and targeting the right audience? Feel free to get in touch with us, and we'll be glad to help. --- ### The Secret of SEO For Blog Posts > What's the point in writing a blog if no one can find it? Learning SEO for blog posts can help step up your game. Here's what you need to know. - Published: 2017-10-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/secret-seo-blog-posts/ - Categories: SEO You've been publishing new blog posts on your site for several months now, but for some reason, the traffic just won't grow. Don't get too stressed, as this is a very common situation that many bloggers face in their beginning stages. Likely, the problem isn't that you don't have awesome, informative posts to offer your readers. Instead, the problem is that your potential readers are having trouble finding your posts because you're not incorporating the proper SEO techniques. SEO for blog posts is very important if you want to grow traffic to your site and grow your regular readership. Yet, many bloggers neglect to incorporate SEO into their blog posts. This is a huge mistake. As due to the large number of blogs out there, using the proper SEO techniques is the only way to stay ahead of the competition. In this article, we'll discuss the top secrets of SEO for blog posts! 1. Select the Right Keywords Your work to create the best SEO for blog posts begins even before you start writing. First, you need to select the right keywords. For each post you write, you are going to want to identify and incorporate one primary keyword phrase. In order to find the right keyword, consider the following: Closely Related Keywords First, choose a word or phrase that is closely related to the main theme of your post. It should be a word or phrase that you can naturally incorporate into your posts without sounding awkward or forceful. Popular with Users Once you have a word or phrase selected, choose a variation of it that is popular with users. For example, your phrase may be "AI assistant", but you may find that more people are searching for "virtual assistant". Low Competition Lastly, you'll want to find a variation of the keyword that has a competition level that you are capable of competing with. This will give you a higher chance of success, as you won't have to worry about competing with big blogs twice or more your size. Typically, long-tail keywords, those that are three words are more, are a good bet. 2. Write for Readers, Not Search Engines Once you've selected your keyword, it's time to start crafting your post. But keep in mind as you're writing, that your ultimate goal is to write something for humans, not for search engines. Therefore, you should never make changes solely for the sake of improving SEO. Any changes you make should always be based on improving user experience, which will in turn help improve your SEO. When writing your content, keep the following in mind: Word Count For search engines to garner enough information to rank your content and for users to get a full understanding of your topic, your word count should be at least 300 words. However, studies have shown that long-form content ranks better, so don't be afraid to create posts that are a few thousand words long. Natural Keyword Usage Stuffing your content with as many keywords as possible may seem like a good idea, but it's a huge red flag to search engines. Instead, aim for a keyword density of about 2 percent. In other words, use the keyword a couple times every one hundred words or so. 8th Grade Reading Level A lot of your readers will probably have a reading comprehension level above the 8th grade. However, people don't come to the internet to read complicated posts. They come to read information that is easy to consume. Therefore, avoid complex terms and write short sentences and paragraphs that are easy to read. You can use the Hemingway Editor to make sure your posts are at an 8th-grade level of reading. Doing these things will indicate to search engines that you're writing your blog posts with user experience in mind. 3. Keyword Placement There is a bit of an art to keyword placement, and it goes beyond just placing a keyword every one hundred words and avoiding stuffing. You need to make sure you are placing your keywords in the appropriate places throughout the text. This makes your posts easy for the reader to pick up the theme of your content, and it makes it easy for search engines to rank your content accordingly. Here are a few secrets for keywords when it comes to SEO for blog posts: Use a Secondary Keyword A secondary keyword can provide additional context for your posts and can make it easier for search engines to categorize your content. Use the Primary Keyword in the First Paragraph As long as it sounds natural, use the primary keyword in the first paragraph or at least towards the top of the page. Use the Primary Keyword in Subheadings Aim to use your primary keyword in one or two subheadings. Use the Primary Keyword at the End of the Page Using the primary keyword at the end of the page helps bring the article full-circle and also makes it easier for search engines to find your content. 4. Break Up Your Content Like we said earlier, rarely does anyone search for something on the internet that is complicated to read. So, to make your blog posts as easy-to-read and as SEO-friendly as possible, make sure you are breaking up your text. Your posts should always include a heading at the top, followed by subheadings below. You should use Heading 2, Heading 3, and Heading 4 formatting each time you create a subheading within another subheading. Also, try not to exceed more than three sentences per paragraph. You should also aim to break your content up with bullet points, lists, images, and other forms of multimedia. 5. Link It Up SEO for blog posts isn't complete without linking. There are two types of links you need to focus on incorporating in your posts. These include: Inbound Links Inbound links are links that go to other pages on your site. These links may go to another blog post, a contact page, or a testimonial page. Inbound links help guide users to additional information, and they help search engines understand your pages. When placing an inbound link, make sure the anchor text is related to the keyword on the page you are linking to. Outbound Links Outbound links are linked to pages of another website. These links validate the information you provide in your content as well as provide readers with additional resources. Linking to high-quality websites shows search engines that your site is of the same caliber. SEO for Blog Posts Wrap Up With these SEO secrets, you'll be well on your way to increasing the traffic to your blog, growing your audience, and growing your business. But, we realize implementing these secrets and keeping track of them all can be a difficult task to tackle on your own. Therefore, it can be extremely beneficial to enlist in some professional help with your SEO efforts. If you are looking for more guidance with your SEO efforts, please don't hesitate to contact us today. --- ### Avoid the Black Hat With These White Hat Link Building Techniques > Do SEO the right way by avoiding black hat links and focusing on white hat link building. If you're not sure what that means, keep reading to find out. - Published: 2017-10-25 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/avoid-black-hat-white-hat-link-building-techniques/ - Categories: SEO Darth Vader is iconic. The Joker is legendary. Villains can be cool. We get it. But when it comes to search engine optimization, nobody likes the bad guy. In the tech world, Black Hats are the bad guys. Black hat practices are actions that are disapproved, yet could help a page's SERP ranking. It's basically cheating the system. Being a black hat is risky and unethical. While it can be advantageous, these practices violate a search engine's terms of service. If the cheaters get caught, their website gets banned from the search engine. Instead, the best practice for you as an online marketer is to be a White Hat -- the good guys! Do SEO the right way by avoiding black hat practices and focus on white hat link building. Keep reading for a guide to wearing the white hat. 1. Have Awesome Content The core of any dynamic website is great content. Building links and getting hits means little if there's nothing cool to show your visitors. Content is king. Marketers have that phrase constantly drilled into their heads and are probably sick of hearing it. It doesn't make it less true. 86% of marketers say their organization uses content marketing. Content fuels many things - from influencing consumer behavior to helping your SERP ranking. Having unique content with relevant links and well-placed keywords is your best weapon. Content is the first and most important piece of white hat link building. So what type of content is best for white hat SEO? Newsworthy blogs and discussions are good for a short-term boost in traffic, but their relevancy will soon fade out. For white hat link building, the always-relevant "evergreen" pieces are your best friend. Ultimate Guides/White Papers These are your huge chunks of content that are full to the brim with information. The writing takes a common problem and presents solutions based on facts and examples. The writing could be relevant to someone at any point in the year. Show Your Expertise These pieces won't be light reading. They shouldn't be, because Google --- ### Why Your SEO Campaign Isn't Working (and What to Do About It) > Are your SEO strategies failing to give you the results you want? Then click here to discover why your SEO campaign isn't working, and how you can fix it. - Published: 2017-10-21 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/why-your-seo-campaign-isnt-working-and-what-to-do-about-it/ - Categories: SEO Having the right SEO campaign can do wonderful things for your business. It can drive traffic to your site, build your brand, increase your exposure, and become a great lead generator. That is, if it's working properly. When it's not, you're more apt to experience frustration and the feeling that you've wasted your time and money. All is not lost, however. If your SEO campaign isn't giving you the results you want, here are a few of the possible causes, and how to fix them. You Aren't Mobile-Friendly Thanks to the popularity and increased usage of mobile devices, Google has started to implement a mobile-first indexing system. If your site isn't set up to be mobile responsive or you simply don't have a mobile version, then you're going to rank lower in search results. Another drawback to not being mobile-friendly is that your site is probably going to be slow and hard to navigate on a mobile device. This means that people are going to spend a lot less time viewing your page before they move on. Since the length of time a visitor spends on your site is one of the top ways that Google determines ranking order, this can cause your SEO efforts to tank. Your Website Is Holding You Back Users expect the same experience from a desktop site as they do a mobile one: speed, security, and easy navigation. If it doesn't meet these criteria, they'll likely leave in a hurry. Outdated coding, large images or video files, and menus that are confusing or hard to navigate can all be culprits of bad site performance. To help increase speed, there are a few things you can consider. Investing in a better server or hosting service, hosting large files on an external host, and resizing or compressing images can help tremendously. Minimizing your redirects can also be good. Moving to a secure version of your site, or https instead of just http, can help give your visitors a better sense of confidence in your site. This can lead to longer visit times, and an increased likelihood of conversion. Cleaning up your code can also do wonders for your site. This will allow you to make the site navigation simpler, and help it run smoother, for one thing. Google will be able to read your content easier and rate your relevance accordingly, for another. Don't forget about mobile optimization while you're upgrading, either. You're already there, it'll save you time and help your SEO campaign to run more smoothly. Your Content Doesn't Shine Your content is the most important part of the whole journey, and if it doesn't stand out, you're in trouble. Great content is the key to making SEO work for you. In order to achieve this, what you create needs to be original, information-rich, and relevant to your industry and business. Your content should sound like you know what you're talking about, instead of simply repeating someone else or coming across as click-bait. It also needs to be engaging and useful to your visitors. Not only will this help your ideal customers to choose your page over other results, but also keep them coming back to you over and over. It also increases the chance that they'll share your content with other potential leads. Your Keywords Are Wrong Ensuring that you're using the best keywords can be a tricky process. Since they're part of your content, they need to be relevant to your business as well. A lawyer wouldn't want to rank for content about fantasy football, for example. They also have to be the right keywords, to get the results you want. Pick something too broad or simple, and you're facing stiff competition for ranks. Something too narrow, on the other hand, and no one will be looking for it. Your best bet is to slip into your buyer's persona, and create long-tail keywords based on specific problems they'd be looking to solve. For example, let's say your business sells computers. Which keyword do you think would end up in more sales: 'laptop' or '17 inch touch-screen gaming laptop'? Your SEO Campaign Has No Plan Another thing that can muck your SEO up is simply jumping in feet-first with no sense of plan or direction. After all, if you have no idea what your goal is, how on earth are you going to reach it? To really get the most out of your SEO campaign, you need to have clearly defined goals. Knowing precisely what you want to achieve is going to enable you to create a strategy that knocks it right out of the park. Breaking your goal way down into tiny steps and knowing the why of everything will also help a lot. Sure, 'increasing traffic' can be a great goal in and of itself, but why? What is the exact result you want from that increased traffic? Laying out a great SEO plan can help you overcome the other problems we've already listed for you in this post. It will help you choose the right keywords, create the best content that fits, and overcome the obstacles standing between you and your goal. You're Expecting Instant Success One last important thing to remember is that SEO isn't like instant mashed potatoes; you won't see results overnight. A good SEO campaign will show you results over a period of months and years, as opposed to hours and days. When you get right down to the heart of the matter, you're not just looking to increase traffic or generate leads. You're trying to build a relationship of trust, confidence, and life-long loyalty with your customers. When you take the time to build your customer base right, it shows. You'll prove yourself to be a reliable authority in your particular field, and your customers will know it. So will Google, for that matter, and isn't that the whole point? Are You Happy With Your SEO? If you're struggling to get your SEO campaign up and running or just aren't happy with the results, we can help. Schedule a free consultation today, and let's work together to get your SEO in top shape! --- ### How To Research the Right Business Keywords > Finding the right business keywords is vital to a successful SEO marketing strategy. Here's what you need to know to start the researching process. - Published: 2017-10-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/research-right-business-keywords/ - Categories: SEO In a content-driven world, keyword research is the new market research. Investing time and effort in finding the right business keywords can have a huge impact on your website traffic and sales. Keyword research is all about learning the language of your potential customers. This helps you develop content that incorporates the words and phrases they would use when trying to find you. Read on to learn how to research business keywords for higher search rankings and customer-centered content. The Basic Formula There are a few fundamental steps to follow when researching keywords. You must develop a starting list, use tools to expand that list, and then use competitive research to tweak, refine, and update your list. Getting Started When researching business keywords, the first thing you need to do is put together a list of phrases that potential customers might use to search for the service or product you provide. This is called your seed list. Understand Your Target Audience Before you compile your keyword list, take your target audience into consideration. Find out what kinds of terms they would likely use to find what you're offering. To get a better understanding of how consumers describe and search for the products and services they want, spend some time reading customer reviews and comments, read through forums relating to similar businesses, and read blogs. Pay attention to social media discussions on topics related to your type of business. You'll also find that taking previous customer issues and suggestions into consideration can help you come up with even more keyword ideas. Compiling Your Seed List Begin by listing 5 to 10 keyword categories, each focusing on a particular aspect of your business. Beneath each category, brainstorm 5 to 10 keyword phrases that relate to that category. Using the actual language your potential customers would use to describe what they want, fill in your categories. You'll be able to think of quite a few on your own, but you can also use search suggestions to help you come up with even more. Search Suggestions Help You Brainstorm Keyword Phrases Using a word that best describes your business as a starting point, simply open a Google search. Type in the word, but don't hit enter. The drop-down box of search suggestions can give you an extensive list of phrases that people have searched that relate to the word you used. For example, if you sell paleo-friendly food items, you would type "paleo" into the search box. You'll instantly have a drop-down of phrases relevant to your business, such as "paleo diet," "paleo food list," "paleo protein powder," "paleo breakfast," and many more. Expanding Your List of Business Keywords with Research Tools Keyword research tools are quick, productive programs that you can use to determine the popularity your keyword phrases. Keyword research tools also provide valuable information on what keywords your competition is using for higher search rank. If quite a few of your competitors are bidding on a keyword you're considering, you'll have a more difficult time ranking well if you use that same term. You have some choices on which tool to use. Each one is a little unique in the information and ideas it will provide for you. Here's a list of a few popular tools. 1. Soovle Soovle is great for helping you expand your list. It takes your keyword and gives you top autocompletes for different sites and search engines that relate to the term. 2. Google Keyword Planner Created for advertising, this tool gives great statistics for competition level, search volume, and website traffic forecasts for your list. 3. Keyword Tool This tool uses Google Autocomplete data for its keyword database. This tool is helpful for long-tail keyword suggestions. Long-tail keywords are phrases that are longer and more specific than other keywords. Potential customers use these long-tail keywords when they're closer to purchasing goods or services. At this point, they are interested in narrowing their general search to a specific item so they can close the deal. Long-tail keywords are important in pulling in more serious customers. After all, the goal for any business is to ultimately have high conversion rates. 4. KWFinder Since we've touched on the significance of long-tail keywords, you'll understand the value of this tool. KWFinder helps you find long-tail keywords with low SEO difficulty. Keyword SEO difficulty scores indicate how hard will be to rank highly for a keyword. This tool also organizes your keywords by lists and filters the ones that are not profitable. 5. SEMrush SEMrush gathers loads of information and analyzes common keywords found in top domains. It suggests related keywords, keyword variations, and synonyms. It also helps you find out more about your competitor's SEO strategies. When you understand your competition's strong and weak points you can better develop your own quality content. Refining Your Keywords You've spent the time coming up with business keywords and you've used tools to help you build on this list. Now you just need to refine your list by changing keywords if necessary, adding relevant terms, and eliminating unhelpful ones. Your laser focus should always be on popular, low competition phrases. You want to weed out the less interesting words since SEO has its limits for how many keywords you'll be able to optimize for. You can whittle down your list of terms to those that directly relate to your product or service if you are working with too many that are meant to net a large audience. Know which keywords have a lot of competition. You can use these, but it's likely that they'll be more difficult to rank with. It's also a good idea to make a negative keyword list. These are words that have nothing to do with your product or service but pop up with the keyword you're researching. You don't want these words to pull up your ads or website. This usually happens when a keyword has an ambiguous meaning. Unless it's an essential term for you, it's best to cut any negative keywords out. Finding the Right Keywords for Your Business Keywords are a critical piece of solid SEO strategy. By using the very terms potential customers would use to describe and search for products and services, they connect consumers directly to providers. Keyword research helps you find business keywords that will improve your search engine rankings, resulting in more website traffic. At Bear Fox Marketing, our sharp, proven digital marketing solutions help your business succeed online. Contact us today for a free consultation. --- ### How to Perform a Local SEO Audit > Most businesses rely on customers in their immediate vicinity. Make sure you're reaching the right audience with a local SEO audit. We'll show you how. - Published: 2017-10-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/perform-local-seo-audit/ - Categories: SEO Operating a business on a local level takes more hard work to draw in hot leads. You don't have the luxury of attracting customers from around the globe, which means you need a solid local SEO strategy. Hopefully, you've already got business pages, social media accounts and a website using localized key phrases. Whatever strategy you've been using it requires a checkup every now and then. After all, how else will you know if your SEO plan is succeeding? So in this quick guide, we'll show you how you can do a quick local SEO audit for your web properties. Let's begin with your Google business pages. Ensure Your Google My Business Page Is Optimized The first step is to look at the business profiles you have on My Business. These listings are what prospects find when searching for your products and services. So it plays a vital role for your lead generation. Now, once you've logged into your Google My Business dashboard, you want to look for duplicate pages. This is a grave threat to your local SEO campaign. One way to look for duplicate pages is to use Google MapMaker. Just log into your Google account and go to www. google. com/mapmaker. From here, you will look for your business phone number or business name. If you see several local listings pop up, then all but one will need deleting. It's possible to have duplicate pages show up if you moved your office and created a new listing. Also, make sure your business page is verified. This is normally done using your phone or a postcard sent in the mail. Next, go through all the data on your profile to ensure accuracy. This includes your business name, phone numbers, address, emails and website URL. It's also a good idea to fill in your business days and hours, products/services offered and so on. The more complete your profile the better. So don't forget to include a description that's local keyword-focused (but not overly done). Optimize Your Website and Landing Page Since the Google Pigeon update emerged, optimization became more important than ever. Local algorithms and organic signals are now intertwined, which calls for businesses to have properly optimized websites. On your Google My Business dashboard, you can link to your website. This can either be to the home page or a landing page. If you have multiple locations, it's best to have multiple landing pages - one for each location. The following tips are useful for landing and web pages alike. Check the Crawlable NAP on Your Site Now, it's very important for your name, address and phone number (NAP) to be accurate on your website. This should match the NAP that's on your Google My Business page as well. Avoid using an image of your phone number unless you add a corresponding ALT text. Anything else on the image isn't seen by Google bots (i. e. address, hours, etc. ). Go Over the Site Structure There are different ways you can optimize your site structure. For instance, having a separate page for each of your products or services. The home page should act like a nucleus, branding off to each page within your site structure. Your home page should also have a lot of detail and links to relevant subpages, including your blog, which should be on the same domain. Your URL structure needs to be set up with your geographic area. Ensure each of your pages within the site has city and state information as well. Your local landing page should contain local keywords and 100% unique content. If you have someone else creating it for you, make sure to use Copyscape or another similar tool to check for plagiarism. As a rule of thumb, your landing pages should have a minimum of 400 unique words. During your local SEO audit, check to see if your pages are being indexed in Google. All you have to do is search for your landing page URL. If it doesn't show up, then there could be big organic issues causing the penalization of your site. The meta description and title tags are highly important, so don't overlook these. Ensure the landing page title has the city and state within it, as well as the meta description. Other areas that require optimizing is the heading tags. Also, consider including an embedded map on your landing page, along with driving directions. Optimizing for Mobile Users Mobile devices really helped kick off the local SEO craze, given the fact mobile users use their smartphones to find local businesses. So don't ignore mobile optimization during your local SEO audit. The best way to ensure you're complying with Google's mobile-friendly requirements is to go with a responsive web design. This ensures your web pages show up properly on any device the user is on. Better Citations vs More Citations At the end of the day, having better citations will always trump having more citations. Quality is king in Google's world. Citations are nothing more than a listing of your business NAP. For instance, your Yelp profile will have your NAP and other important business details. The key is to categorize your citation within the business directory. Unstructured citations (without a category) are low-quality and will do more harm for your local SEO. Verify the Quality of Your Links We all know how important backlinks are for SEO. This is especially true since the Pigeon Update Google released. The quality of links is more important now it's integrated with the local algorithm. The key is to earn your links through news mentions, guest blog posts and other organic methods. Keep in mind, it's better to have one strong link than 1,000 low-quality links. So the links referring back to your website should be from sites that are high-quality and relevant. Get a Professional Local SEO Audit Sometimes, it takes a professional eye to see all that's wrong with your SEO strategy. At Bear Fox Marketing, we have a team of experts who can perform a local SEO audit for your business. We also offer a variety of other services, which include content marketing, Facebook advertising, PPC, custom web design and branding and consulting. Bear Fox Marketing has already helped countless businesses in various industries. Contact us today to see how we can help improve the local SEO for your business! --- ### 5 Tips to Increase eCommerce Website Revenue > Increasing website revenue to your eCommerce site takes some serious effort. Click here for 5 tips to increase your eCommerce website's revenue. - Published: 2017-10-09 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/5-tips-increase-ecommerce-website-revenue/ - Categories: Facebook Advertising, Marketing As traditional companies struggle to retain brick and mortar locations there is a great opportunity within eCommerce for businesses. You can increase market share and generate additional website revenue with the right tools. Making the most of a digital marketing and operations strategy means integrating social media, marketing automation, and proven technology tools to cater to your customer base. Unfortunately, with the marketplace shifting so rapidly there can be confusion on which direction to move. For eCommerce growth there are many different routes. But you can feel confident your time and investments are solid. Just follow these 5 guidelines for increasing website revenue: 1. Invest in Social Media If your website revenue strategy is sitting in a silo you may be missing out. Social media integration will provide your greatest consumer reach. The reason for the growth of Twitter, Facebook, and Instagram is because of the results social networking sites can provide. They will help you and your website revenue. The targeted reach and integrated analytics capabilities of social media campaigns mean gains for your company. You will be gathering market and consumer research for every dollar you spend on social media ads. A Direct Return What we love about social media investments is the direct return on investment (ROI) they offer. There is first off the boost your SEO will receive. But your company should be able to draw a direct line between every ad and the results across the board. Social media advertising is effective at any scale. It is also easy to experiment with. Companies can experiment with smaller campaigns. Then they can double down on the results they get from successful investments. Unlike traditional marketing and traditional media ads, social media campaigns target a specific consumer base. That base is ideally suited for your services and products. With this approach, you will know that every ad is delivered to your target audience. 2. Leveraging Video for Website Revenue Video is one of the greatest ways to take advantage of a changing digital landscape. It will help boost your website revenue. The reason nearly 75% of all internet content will be video in 2017 is that it is what consumers want. Responding to the needs of your visitors is part of a customer-centric strategy. Do this and consumers are sure to reward you. A big part of Facebook's recent 45% revenue growth is the success of mobile video ads. The ancillary benefits of video content include increased engagement, boosting SEO, and greater access to the YouTube search engine. Don't forget, YouTube is a network that processes billions of searches per month. 3. Don't Get Abandoned Any automated marketing strategy should include special attention to those items your website visitors leave in their online shopping carts. With an abandoned rate of 77. 3% for 2017, there is a major opportunity here. You can boost website revenue by circling back to your customers who were almost there. Abandoned shopping carts might seem like heartbreak to traditional retailers and marketing experts. But this level of consumer data and access should equal increased sales for your website. Simply put, you know more about what a specific consumer wants and what their exact buying habits are with the items they abandon in their shopping cart. Coupling this data with targeted ads allows marketers to turn every shopping experience into a possible sale. 4. Cross-Selling Shopping carts let you get a better view into your customer's buying habits. You can capitalize on their clear interest in specific goods and services. The same level of data collection and analysis can also be employed to capitalize on cross-selling opportunities. If you know your customers are interested in specific good or service you should also be leveraging that data. Create target opportunities for additional products and services. As with shopping cart marketing, you can create specialized automated offers that align with the buying habits of similar customers. Capitalizing on the ability to up-sell any single purchase is a great strategy. This is the way market leaders like Amazon propelled their eCommerce empires. 5. Testimonials Your customers rely most on earned media, or testimonials, when it comes to making decisions on which goods and services to purchase. In fact, 92% of consumers say they prefer earned media to all other channels when it comes to making a purchase decision. An effort to increase website revenue and deploy an effective marketing campaign should include this strategic effort: You will solicit and share reviews and testimonials. An integrated approach might use testimonials and reviews as the basis for social media ads, or web content. You can even use testimonials for products and cross-selling opportunities. Integrate this into your automation strategy. Staying Focused Even the savviest marketing professionals and entrepreneurs can feel challenges. And when it comes to operating in the digital economy there are many to overcome. While there are more tools, greater levels of data (and more of it), and precise access to customers, some of these assets can be confusing. The best way to stay focused is to remember that every move you make in eCommerce should be an investment. And that investment should be in creating conversions. Knowing the best ways to increase your conversion ratio, and regularly adjusting your strategy is important. It is how winners in the digital marketplace integrate operations and marketing. If your marketing and operations aren't forming and changing one another with the digital tools at your disposal it's a problem. You are still trying to operative a traditional business in a new marketplace. Rather than creating a product line or strategy and then choosing to market it, each arm of your organization should inform the other. Staying focused on website revenue and increased conversions will help you learn more about your customers. You will also know what strategies are working and how to best adapt to their changing needs. An Integrated Approach If your company is struggling to juggle each of the requirements in an integrated approach there is help. You can get support to generate additional web revenue and Bear Fox Marketing will assist you. Companies who are struggling to generate qualified leads and make the most of their marketing efforts need help. You will find our team can help bring you to the next level of eCommerce excellence. As strategies change and technology tools adapt there is little time to compromise. When it comes to digital commerce things change fast. If you don't deploy the best tools are tactics your competition may capitalize on the delay. Don't wait to make the most of your business. Come learn more about Bear Fox Marketing and our suite of services. --- ### What's the Difference Between Adwords vs SEO? > Adwords and search engine optimization can both improve your position in SERPS. But which is right for you? Let's get the facts on Adwords vs SEO. - Published: 2017-10-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/whats-the-difference-between-adwords-and-seo/ - Categories: Google Ads / PPC Are you looking to improve the amount of traffic on your website? Did you just start your business, or is your online presence something you have been working to build for a while? Many business owners get confused between using Adwords vs SEO to reach their goals. In truth, Adwords and SEO can both be of benefit to your company. Like any tool, it takes the right understanding of each to best utilize them. The choice comes down to defining goals and current behaviors. The Difference Between Adwords vs SEO: 4 Things You Need to Know 1. What Is Adwords? What Is SEO? Adwords is an advertising tool owned by Google, referred to formally as Google Adwords. For short, many users often say PPC - pay per click - which is essentially what Adwords is.  The space works like an auction. Businesses can bid for either ad clicks or ad views, also known as impressions. The campaign is seen on Google Search Results as well as Google products like YouTube and Gmail. SEO works with all major search engines, like Google, Yahoo, Bing, and so on. This tactic best improves traffic when all your content is aligned. If messaging is consistent across social media, blog posts, and web pages, it is easier for engine algorithms to find your business. This makes it easier for customers to find you as well. Basically, Adwords vs SEO is like advertising vs positioning. 2. Exact Searches vs Organic Searches What's the difference between advertising and positioning? When you advertise, you are bidding for exact searches. This uses specific keywords and phrases potential consumers are looking for. You have a budget in place and every time someone clicks or views on your ad, you pay up. When you position, you are aligning your content to match searches. It feels natural, or, organic. Your business pops up not because its page is funded, but because it is most aligned with what someone already wants. Also remember, using Adwords alone won't give you higher rankings in search. Paid campaigns appear on the results page one or two at a time. They are above organic searches but do not take up all the space. This levels the playing field between Adwords vs SEO, otherwise, it would be a game to see who pays the most to be the first result. 3. Funding vs Generating Here's another way to look at Adwords vs SEO: funding is consistent, generating can eventually stand on its own. If you use Adwords one week and not the next, there is no longer a chance users will see your ad. It is a pay to play world, meaning if there is no bid, there are no views or clicks. Paying for Adwords is like paying for an ad anywhere else. When the contract is up, it comes down and no one sees it. However, SEO can still generate unique leads even without constant backing. This is because SEO is anyone's game. You gain leverage with time and practice rather than money. Building SEO strategies is like getting consumers in your store during a sale weekend. They are at the mall (online) looking for special offers (specific products). Once there (searching), they pick your store out of many other choices (organically). 4. Instant vs Long-term Funding is instant while generating is an invested, long-term approach. If you are a new business looking to get your name out there, Adwords can help get the quick exposure you want. Using PPC to pay for impressions starts to work right away. As soon as your ad is activated, people will see it and start to get an idea of your business and services. Additionally, you can adjust a campaign in real-time. If you notice something is not working, you can opt to change keywords, targeting, budget, and more. If you see the results you want, you can add to your budget and continue to build your campaign. Setting up SEO strategies, however, builds leads over time. If you already have an online presence - like social media, a blog, or features on someone else's blog - use it to your advantage. If you are just getting started, keep your branding and messaging consistent as you grow. Use the same phrases and keywords across all platforms. Post regularly because SEO operates on strong, relevant content. This may be a challenge to keep up with at first. It takes time to plan and engage but it ends up working in your favor in the long-run. The more you talk about your "coffee shop specials" or "Florida legal services", the more of a chance you have to appear in search results for these phrases. Good content catches a potential customer's eye and makes them click on your page. This is considered traffic. Content posted regularly is what keeps people coming back until they decide to buy-in to your service or product. This is called conversions, the ultimate goal of any online strategy. 5. Exposure vs Recognition Is your main goal to be seen or to be found? Funding Adwords will get you seen. Either through impressions or the chance to click on your ad, someone searching for the keywords you pay for will see your business. Building SEO will get you found, though. SEO joins users with what they are looking for using relevant, updated data. This is something they tend to trust much more than a business backing an ad. In fact, 94% of users click on organic search results over paid search. As with any business strategy, trust is an important factor to consider. Choosing Adwords vs SEO can sometimes come down choosing between putting yourself right in front of your audience or opening the door for them to reach you. Picking Between Adwords vs SEO There is no defined right or wrong when it comes to Adwords vs SEO. Each strategy is a unique online approach to specific real-world solutions. Ask yourself what you aim to achieve from search engines, then see where your goal aligns the most. For a free consultation on the best digital marketing solutions for your business, contact us today. --- ### How a Landing Page Service Increases Conversions > Your website is often the first impression people have of your business. Check out how a landing page service can help turn visitors into customers. - Published: 2017-09-06 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/landing-page-service-increases-conversions/ - Categories: Landing Pages, Marketing - Tags: conversion rate, convertion ratio, digital advertising, landing pages, lead generation, Paid Search, PPC The Macy's Department Store window displays at Christmastime are glorious, eye-catching, and nostalgic with the Miracle on 34th Street scenes. But, what if you only need a new pair of gym socks? Is it worth navigating the crowds for socks? A common mistake that business owners make is confusing a website's homepage with a landing page. Your homepage is like Macy's storefront, it's the decorative front of a store with thousands of separate products inside. A landing page is specially focused on one particular topic, product, promotion or service. One click takes the potential customer to the exact thing they are looking for. No navigating, no static, no time lost. This article explains the advantages of adding landing pages to your website to increase conversions as well as the benefits of hiring a landing page creation service. The Benefits of a Landing Page Service Landing Pages Promote Products A landing page is a single page designed to promote specific product or service. Its purpose is to invite the visitor to become a customer. With one page and one shot to get that first impression right, investing in a landing page service can make all the difference in customer conversion rate. Landing Pages Capture Leads In short, a landing page allows you to capture customer lead information by directing a visitor to sign up for any number of things that can lead to a full sale, such as a free consultation, eBook, webinar, sample packs, and so on. Landing Pages Identify Each Promotion In fact, a different landing page can, and should, be created for each service or promotion. Landing pages are often underutilized because business owners have robust websites with interlinked pages that give all sorts of information about your company's products, services, history, and so on. Let's think about this, though. This information is often useful to the existing customer, not to the prospective customer. Landing Pages Give Customers What they Want Right Away The new customer is searching for something specific, let's say golf cart customization. He clicks on an ad that should take him where--to the home page? No, it should take him directly to a page that describes your golf cart customization service with an invitation for a free consultation in his area. Do you want to give him the opportunity to click around and skip that consultation button? Not really. You want him to sign up for the consultation, maybe even share the offer with his buddies on the Extreme Golf Cart Facebook group. Landing Page CRO is More Than Web Design There's a lot of needs we must meet on that single landing page. For example, what is your goal? We may want to invite a consultation, engage a potential customer in a conversation, have the customer sign up for a service or take advantage of a limited time promotion. We could go on, but the needs of your company are unique to you, which is why adding a landing page service to your marketing package can be advantageous. The Analytics Behind Landing Pages There is quite a bit of analysis behind the design of a great landing page. Conversion rate optimization plays a huge part, as well as the basic principles that drive our SEO services. While SEO is known to drive traffic, CRO zooms in on that call to action, on getting the visitor to find what he or she needs right away and then purchasing that product or service. Page Design The look and layout of a landing page needs to be uncluttered and clearly direct customers to whatever it was that "landed" them on the page in the first place. Because of that, landing pages design is part and parcel of Web Design, landing pages are becoming a complex and critical element, in part because of their stand-alone nature. Other elements come into play as well to keep that landing page on target, which is why landing page design is becoming a specialized service. These elements include: A precise headline that clearly states the offer or productClear and simple text, with SEO optimized keywordsSharing Links that let visitors to easily share the landing page to social media sitesHidden Navigation bars to keep the page clean and on pointA Lead-Capture/Conversion FormA relevant image that enhances the visitor's understanding of the service or product being offered The Happy Effects of Effective Landing Pages Directing people to your website's homepage invites the visitor to get good and lost, leaving them to click around to find the advertised promotion or service that led them there. This is basically tossing leads out the window. Think of how many more leads you could capture by sending them to a focused landing page. Individual Landing Pages for Special Offers If you have special offers, they should exist on their own, individual landing pages. Potential customers should be able to find offers on that initial click and be able to sign up for them right then and there. Landing Pages for Demographics Landing pages can become demographics collection tools. Whenever a lead completes a conversion form found on your landing page, there is more information for your marketing team. You will be able to see what types of visitors are converting. You can also see if any existing leads are coming back for more. The more landing pages you have will also yield data on which products or promotions are getting the best or worst responses. Essentially, each landing page is an addition to your marketing strategy. Landing Pages Are Content The essential elements of a landing page that we stated earlier adds up to marketing content among other things. And the more compelling content the better. Each landing page created is that much more content that can be searched, shared, linked, and re-purposed for email campaigns and PPC ads. The ROI on Targeted Landing Pages It's in the marketing content discussed above that I can come back around to all the elements you already know about with regards to marketing, the: Importance of that killer headlineSEO and CRO keywords that drive search resultsCall to action that creates customersImportance of clear and aesthetically pleasing web designShare button that gets your message spread to other networksMarketing metrics When it is done right, all of these powerful pieces appear on a single, clean, direct landing page. Summary While the look and message of a landing page is deliberately simple, the analysis and design behind it are not. A good landing page is much more than a picture window or store homepage. Visitors are looking for something specific. You have one web page to present it and convince readers they want it enough to convert to customers. That's one shot to get it right before they close that window and move on. Contact us today to learn more about our landing page creation services. --- ### It's All About the Money: Grow Your Business With Social Marketing Campaigns > Social media is the main way people connect today. Make sure your business gets seen with targeted social marketing campaigns. Here's how to reach them. - Published: 2017-09-03 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/money-grow-business-social-marketing-campaigns/ - Categories: Facebook Advertising Advertising through social media is all the rage. Companies around the world are tapping into their social media potential for business growth. If you believe in your business and the growth it can have, then now is the time to use the necessary platforms. The ability to target your desired demographic is just a few clicks away with social marketing campaigns. Take Facebook for example. Facebook ads have an 8. 1x higher click through rate than normal web ads. What's more? 79% of online adults have an account. This is an online marketing dream. You can actually reach whomever you're trying to sell to by simply placing strategic ads in strategic places. Facebook shares have a massive influence on Google search rankings, followed by backlinks. Your business will benefit greatly by utilizing the Big Daddy of social media adverts. Every day millions of people connect through social media. Help them connect to your business through the same platforms they already use by throwing the chicest ads on the net at them. Here's the ultimate how-to guide for social marketing campaigns. 1.  Understanding Social Marketing Campaigns This marketing strategy is all about garnering attention and traffic through sites like Instagram, Twitter, Facebook, and Snapchat (just to name a few). Using these platforms with their own built-in data analytics tools can lead to invaluable advertising information for any business. Social marketing campaigns also deal with managing and establishing whatever desired online world and tone a brand wants to represent them online. By engaging users by encouraging them to post their own content and reviews, you are creating an interactive experience between your brand and your consumers. 2. Make Your Campaign Pop We aren't just talking about throwing any ads out there on the web. We are talking about putting well thought, beautifully designed, smart content out there. Gather all the inspiration you'd like and create a sort of vision board for your brand. Study the psychology behind what will sell your brand. Ask yourself "What makes people end up in the online checkout lane? " Hire an online branding and consulting pro. While there are many companies out there who claim to do this well, the best are few and far between. Finding a company who understands the value of SEO placement and getting your page to a visible place is an absolute essential. Use social marketing campaigns that can offer great results and quickly. Consider all aspects of your visual ads and how to catch a reader's eye. 3. Customize Your Content Every social media platform is going to be different. What you post on Facebook won't work for Instagram, and what you post on Instagram probably won't work for Snapchat. You need great photo ads for Instagram. You need witty, funny comments to post up on twitter. You need entertaining video ads for Snapchat. You also need gifs and memes for Facebook. Your social marketing campaigns need to deliver the same messages but in a variety of ways. This will create optimal content to engage the eyes of the consumers who come across your ads. Instead of a quick click through, they'll pay attention to it. Customizing your content also means making sure it is perfectly aligned with the message you want to convey. You'll be vying for likes and follows, sure. But don't fall into the trap of posting things based solely on the attention it may receive. Make sure everything points to what makes your brand special and unique. It is important to carefully balance making your brand popular online while maintaining the professionalism of your business. Get the most value from your social media accounts while making your message clear. 4. Measure Sales, Not Likes While engaging your customer is important, what's most important is that they are actually led to buying through your social marketing campaigns. If your online presence is getting a lot of likes, clicks, shares and follows you may think that your social marketing campaigns are being effective. But if sales don't reflect that, then what is the point? When you see this starting to happen in your campaign, it may be time to rethink! Head back to the drawing board and figure out what is going on in your social marketing campaign. For the money you'll be using for social media ads these days, you're going to make sure you are getting it back in sales.  Use your analytics tools to track your sales and figure out exactly what is working, and what is not. Utilize Your Resources Having a reference to what has been successful for you will help you better every aspect of your business. Using your metrics can inform how and where you spend your money, making your company accountant very happy. These may sound like obvious suggestions. But, much like a dude with an Instagram account full of shirtless selfies who somehow garnered 300k followers, your head can get a little lost in it. Use every social media platform, target your audience, use ads that are brilliant and customize your content. You are sure to make your business boom if you can channel your brand into social media stardom. Like anything, building a successful social media marketing campaign takes time. Take note of your competitors. What are they doing that seems to be working? Note what your competitors can improve upon so you don't make the same, costly mistakes. Most importantly, find a company who gets your vision and can help you create the most magical ads on the web. In a social media world where everything seems to have been done, get a fresh pair of marketing eyes on your brand. Social marketing campaigns work! Businesses all over the globe are influencing their customers into buying at endless rates. When the ads are created specifically to connect with target audiences and buyers you will see a massive rise in your business sales. When you're ready to take your business socially and globally for maximum growth and higher sales, contact us to get a free consultation today. --- ### A Complete Guide to Effective Online Marketing > Do you need help with your digital marketing campaign? Don't miss out on our complete guide to effective online marketing. Click here to learn more. - Published: 2017-09-01 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/complete-guide-effective-online-marketing/ - Categories: Marketing You know what get's annoying? Articles on the web only giving you a single piece of the puzzle.  As a business owner, a piece doesn't do you any good. You want all the pieces for obvious reasons. A puzzle without every piece isn't complete.  We understand how you feel. So today, we're handing you a complete guide to effective online marketing. Keep reading. We're bringing the thunder. Effective Online Marketing and SEO SEO has been a marketing buzzword for nearly two decades. We all know what it is. We all know what it does. There is a reason for this. It's how marketing is done. It's the A1 steak sauce of the digital world. No effective online marketing guide would be complete without it. On Page This is where we all start our marketing journey. Blogs are the hub of any business. They bring traffic in with compelling content, and then your internal links spread them out to viable product and service pages throughout your site. It's so simple. Not really. The reason it isn't simple is this: To do it right, you can't think solely about yourself and your organization. You have to put the customer first. Every piece of content, every social media post, every email you send, has to be about the customer. Make them happy and keep them happy. So let's do it right. Step 1 Make a website. Duh. Yes, this is obvious. What isn't obvious is how you're going to build it, who's going to build it for you, and where is the site going to be hosted? We're going to break it down to the simplest, most realistic answers. Build it on Wordpress. Host it with a successful, highly-rated hosting service such as Bluehost, and have someone in-house make the website. It takes about an hour to do. Small business where you're CEO and the only employee? You're in luck. Step 2 Make that blog. Then you create the most amazing content the world has ever seen. It's going to shine so brightly it almost hurts your eyes to look at it. Step 3 You're going to sprinkle in keywords for days. But not weeks! That would be too many keywords. And too many keywords is not what we want. Back in the day, shady marketers would keyword stuff to trick Google into overly ranking their sites. Google may forgive, but they don't forget. We want a 1% density. Ish. A little more or a little less is fine. Just remember 1%-ish and you'll be ok. Step 4 Sprinkle your content with internal and external links. The internals go all over your site and the externals go to authoritative, relevant-to-the-anchor-text websites. Step 5 Plugins. Those sweet, sweet Wordpress plugins. Goodness, they are lifesavers, aren't they? However, too many will slow your site down. A business running 100 plugins is: Too slowBeing punished for being too slowNot being visited because it's too slowRunning three times more plugins than they will ever need The final song on our SEO playlist? Speed. Make it fast. With all five steps complete, we shall move on. Off Page There are two key elements to off page SEO: It's a huge part of effective online marketing strategiesMost of it should be done by someone who isn't you What should be done by you? Social Media It's easy. It's free. Paying someone to do this for you is the epitome of laziness. Most of the time. If you aren't on a budget and your marketing team can barely handle their current workload, yes, you want to hire someone to do it for you. You can either hire a social media manager or you can outsource to a competent digital marketing firm who is already expertly handling the social media accounts of other clients. If you run a small business and don't have the cash to hire or outsource, jump on it. Check out some basic tutorials. YouTube can tell you everything you need to know. And while we're at it, you'll need a YouTube channel. Not really up for debate anymore. Local There is no one in this world who knows more about your business than you do. If you have a physical location, which you probably do, you need to capitalize on these possibilities. Establishing yourself within your community will do nothing but help your business continue to grow. You will need new employees at some point. You will eventually need local people's help with something. Donate. Sponsor festivals. Participate in everything you can. As far as SEO, make sure your info on your website is up to date and accurate. Then go through every possible directory you can think of and do the same. And Google My Business. So what won't you be doing yourself? Link Building This is left to the pros. As a new business owner, you likely don't have the resources to reach out and snag these valuable, beautiful links. Given how much time it eats up and how busy you likely are, you're probably short on time as well. What has become a common practice is outsourcing this tedious task to link-building services who have positive relationships with authoritative websites. A few dollars can save you a ton of headache and hassle. One thing you can do, especially if you have a love for writing, is to write some guest posts for other websites. You can even do a post-trade with friendly competitors so you each receive a link. PPC This is one of the lesser talked about strategies but it's also a large part of effective online marketing. Similar to link building, PPC, which is short for pay per click advertising, can be a tedious task. It can also be the most expensive mistake you can make in business. When pro marketers talk about SEM, or search engine marketing, they're usually referring to a combination of SEO and PPC. The campaigns, when used together and used properly, are capable of amazing results. Google Adwords, which is the program used to create and time your ads, is so complex that Google offers a free exam and certificate upon completion. It is one of the most difficult tests you will ever take. While Google Analytics isn't nearly as complex, the two work in tandem to help track the success of your PPC campaign. The Takeaway Well, that's the skinny on all things effective online marketing. These strategies take time, patience, and quite a bit of skill to pull off. Roughly half of SEO is easy and pretty much anyone can do it. PPC and the other half really need to be left to professionals. Errors can be costly to the point where they will bankrupt your entire business. Marketing isn't always hard, it's not always expensive, but effective online marketing is 100% necessary if you want to create a successful business. When you want something done right, you want to talk to Bear Fox Marketing. Talk to us today for a free consultation on how we can help next level your business. --- ### How the Best Social Media Campaigns Help SEO Rankings > Focusing on creating the best social media campaigns can help improve overall SEO rankings. We'll show you how they interact to benefit your business. - Published: 2017-08-31 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/best-social-media-campaigns-help-seo-rankings/ - Categories: SEO Need to boost your SEO rankings? Social media is one of the key factors in getting the SEO you want. The best social media campaigns don't just help your following on social media platforms - they boost your overall SEO. Of course, using social media for SEO means having the right approach. With a great social media campaign, you can hit all the SEO marks you want to gain new customers and raise profits. This essential guide walks you through how the best social media campaigns work, and what you can do to build one of your own. Read on to learn more. How SEO Is Improved by the Best Social Media Campaigns The surprising truth is that social media doesn't count as a direct ranking factor for Google. This means that Google doesn't take the existence of social media sites into account when ranking a website on search listings. However, this doesn't mean that social media does not, at least directly, affect SEO. In fact, the opposite is true. Social media has indirect effects on your SEO rankings in a number of different ways. As long as your approach your social strategy the right way, all of those effects are positive. Here are six different ways social media can boost your SEO today. 1. Gets You More Links When a post is shared on social media, more people will see and interact with it. This means greater opportunities to have external sites link to yours. When you have more external links to your site, you have more credibility in the eyes of Google. If other sites want to link to your site, this signals to Google that you have high-quality content. It's a win-win situation. On social media, you have added opportunities to get your content out to more people, so that increases your odds of getting links. You can maximize this potential with strategies like using industry-specific hashtags, or posting content on relevant groups and message boards. 2. Gets You in More Search Results Google will sometimes put popular posts from social media channels high up on its SERPs. The best social media campaigns take advantage of this opportunity to have more posts ranked highly by Google. Of course, those top search result positions tend to be temporary for social media posts, as they can quickly get knocked down by other, newer posts. Still, it's a potential opportunity for exposure that you don't want to miss out on. You can help get your posts ranked higher in SERPs by optimizing for queries and keywords, just as you would with any post on your site. 3. Optimizes Locally Google today is all about optimization by location. If you need to get your brand involved with your local community, social media is a great way to get started. Anytime your company is represented at a local event, a quick social media post can signal your local authority to Google. This way, if someone makes a local search for something in your niche, your business will come up. You can also use social media to connect with local influencers. Although this can take a bit more effort, the payoff can be huge. You can start by sharing one of their posts, or starting a discussion with them on their page. If you show genuine interest in influencers and what they do, they are more likely to support your brand in turn. 4. Increases Awareness Getting your brand in front of more potential customers or clients is one of the best benefits of social media, which can indirectly translate to better SEO. When you have a good presence and reputation on social media, you have a better overall online brand presence. This allows your brand to receive more branded searches on Google. Although the way branded searches impact your SEO is complex, the increased brand presence is ultimately a good thing in every way. Give your customers a positive experience with your brand on social media, and the impacts will ripple. 5. Grows Your Following The simplest way social media boosts your SEO is also one of the most important. Simply put, having your business or brand on social media builds your following. And the more connections or followers you have, the better you rank on Google. Even though social media isn't considered a direct factor in SEO rankings, Google does take note when businesses have vast online connections. One caveat: they have to be real followers. Buying mass amounts of proxy followers will have the opposite effect from what you want. Gaining followers is all about providing people with useful content. Get to know your target audience and what is helpful to them. Whether it's how-to articles, funny videos, or discussion posts, give them content they will want to interact with. Direct engagement with customers on social media can also be a huge help to your brand. Touching base with customers directly lets them know they're valued, which will make them want to stick around and help attract others to your brand. Build Your Social Media SEO Strategy Now Even if you don't think about SEO while you're building your brand's reputation on social media, your SEO will be positively affected in the long run. The best social media campaigns will impact your SEO naturally. Giving customers a good experience on their favorite social media channels will always be a benefit to your brand. In fact, most SEO strategies follow the same common-sense formula. Give users what they want to find, and your search rankings will improve organically. The days when brands could trick Google by buying backlinks and followers are over. Instead, companies must provide useful content and real value to people conducting searches. The same principles apply to social media, so don't spend money buying followers or waste time posting useless content. The best social media strategies focus on fostering real connections, offering real value, and interacting with real customers. Ready to get your social media campaign off the ground and reap the SEO benefits? We can help you get started. --- ### How Professional SEO Services Can Help Scale Your Business > Growing your business is always an uphill battle. But professional SEO services can help! Take a look at how SEO can help grow and scale your business. - Published: 2017-08-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/professional-seo-services-can-help-scale-business/ - Categories: Local SEO, SEO As a business owner, you probably have limited knowledge about marketing. While you don't need to be an expert, there are some marketing topics you'll want to be aware of. One of the most widely used marketing techniques is search engine optimization (SEO). Businesses of all sizes and types use SEO for better visibility. In fact, in 2016, companies spent $65 billion on SEO. The bad news? Much of that money went to waste. Knowing about SEO and knowing how to use it are two different things. Interested in incorporating SEO into your marketing plan? If so, have you considered a professional approach? Professional SEO services will ensure that your marketing techniques are worthwhile. What good is marketing if it doesn't produce quantifiable results? When done improperly, SEO can be costly! Don't let your marketing money go to waste. Read on to learn about SEO and how professional SEO services can benefit your company. What Is SEO? Search engine optimization is all about maximizing your website's visibility. With any search engine, results are listed based on their relevancy. Higher quality websites will always appear first. The higher your website appears on the page, the more likely it is that a client will click the link. Your goal is to be one of the first three listed links! These websites receive 58. 4% of all clicks. Aside from clicks, top listed websites are seen as authentic. The more relevant you are in your industry, the better off your company will be! Getting to the top of a search engine results page is hard. But staying there is even harder. The good news is that proper organic SEO techniques will place your website where it needs to be. Organic SEO Techniques One of the keys to maintaining your website's position is organic SEO techniques. These techniques include: High-quality contentTop notch back-linksProper keyword usageSocial media presenceCatchy title and description tagsExternal links to authority sites With these techniques, your website is sure to be a leader on the results pages. But, these techniques only work if they are implemented properly. Want to ensure that your SEO marketing isn't done in vain? Hire a company that offers professional SEO services. Leave the marketing work to the pros! Need a little convincing? Keep reading to learn about the benefits of professional SEO services. Why Use Professional SEO Services? Don't go at it alone! Here are the top 5 benefits of using professional SEO services. 1. They do the Research for You Implementing SEO isn't simple. It's not as easy as writing blogs with keywords. Successful SEO takes research! A big part of SEO research involves researching keywords. Which keywords are most ideal for your company? What keywords are your competitors using? Understanding which keywords to use, and how to use them, is vital. A professional SEO company will have the experience and tools for quality research. SEO professionals can determine which keywords are best for building brand awareness. 2. SEO Done Right SEO techniques are constantly changing! Without experience, learning the ins and outs of SEO takes time. But if you want your business to be visible on the Internet, there isn't much time to waste! With a professional SEO service, all time is spent building your marketing plan. A quality company will know which techniques will work best for your company. You can rely on them to stay informed about SEO changes. This means you can focus on running your business. Company owners have other hats to wear. Leave the marketing hat to the professionals! 3. Cost Efficient With proper SEO, short-term success is possible. Unlike other marketing methods, SEO can produce results quickly. Quick results means a faster return on investment (ROI). An experienced SEO company will know what drives fast long-lasting success. By hiring a company that offers professional SEO services, you're able to save money! You will get the most value out of every marketing dollar you spend. In marketing, every dollar matters. Don't let yours go to waste. 4. A Holistic SEO Strategy SEO is made up of many pieces. If you're like most business owners, you don't have a marketing strategy. And if you do have a strategy, it probably isn't well thought out. A professional SEO service will be able to create a bigger marketing picture. While the focus may be SEO marketing, you can count on professionals to also provide: A marketing scheduleAppropriate deployment techniquesROI measuresFuture plans Without a holistic plan, your marketing strategy won't be well put together. For marketing to work, you need a fool-proof plan. You can rely on a professional SEO company for just that! 5. Focused Approach Some business owners think that marketing can be other duties as assigned. Some want to be owners, marketers and HR employees. And others think that existing employees can handle the marketing workload. The fact is that marketing is not a secondary job. Marketing requires hard work and dedication. There is nothing riskier than a company owner who is doing everything but managing the company! Want reliable marketing? Want reliable marketing? Then you'll need someone who is able to focus on nothing but building your brand. Unless you have a marketing team, chances are that internal marketing techniques will fall short. The answer? Hire a professional SEO company. By hiring a company, you have a dedicated marketing staff. A dedicated staff has one goal: to market your business. This allows you and other employees to focus on other important parts of the company. A Top Notch Marketing Company Looking for a marketing company you can depend on for quality services? Want to get your company the online visibility it needs? If so, Bear Fox Marketing is just the company for you! We specialize in SEO, content marketing, and much more. We know the importance of building your company's brand. Our team of marketing experts can give your company the boost it needs. Ready to grow your business? We're ready to help! Contact us today to get started. --- ### Anatomy of the Perfect Product Landing Page > Are your landing pages not converting as you'd like? It's time to go back to the drawing board. Here's a look how a perfect product landing page is made. - Published: 2017-08-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/anatomy-perfect-product-landing-page/ - Categories: Landing Pages The landing page you send prospects to is one of the most important pieces of the digital marketing puzzle. Yet, so many companies overlook the significant impact landing pages have on their conversion rates. About 44% of clicks to B2B companies are directed towards a home page – no specific landing page. This is likely the reason many of these companies struggle with converting visitors into customers. But does having a landing page automatically equal conversions? Not necessarily. It has to have certain components to make it successful. Below, you’ll find a quick list of things every product landing page should have. Before All Else, The Heading You won’t get very far with a heading that’s lacking. If your headline doesn’t catch eyes or turns heads, then it needs tweaking. Now, keep in mind that having a catchy headline shouldn’t take away from the ad copy. These should be tied together cohesively. This way, when visitors are turned on by the headline, they aren’t turned off by what follows. On that note, make sure the headline is clear and concise. Also, double check the spelling and grammar to ensure it’s flawless. This could be your one and only chance to impress newcomers, so make it count. Use Images or Videos in Your Product Landing Page What’s more visually appealing – text or imagery? Obviously, it’s the latter. So right after you reveal your clever headline, you should have an image or a video. Landing page videos can work tremendously well, especially when it showcases your product. You can use a testimonial from a customer or have a knowledgeable staff member demonstrate it. The next best thing is to have an image. This could be the product itself or it being used by someone. Just make sure the image or video relates to the ad copy. Go Over the Benefits of the Product Like they say, sell the sizzle, not the steak. The way you do this with a product is to sell the prospect on all of the great benefits it offers. Consumers don’t want to hear all about the features and gadgets it comes with. Instead, focus on telling them how these features and gadgets will improve their lives. And you don’t want to hide these benefits inside blocky text. List them nice and clear in a bullet list. Remember, most people today are skimmers, so they aren’t going to read a bunch of text to find what they really want to know. So make it easy for them to locate. You should list the benefits of your product even if you talk about them in the video. Just in case they decide to skip past it to skim through the product landing page. Include a Call to Action In fact, you should have multiple calls to action throughout your product landing page. For example, placing one near the beginning, in the middle and in the end would be ideal. This is especially important if your landing page is quite long. Then each call to action should either have a link or a button for the visitor to click on, taking prospects where they need to go. Since this is a landing page for a product, the link should take them to the product page or shopping cart with the product already in it. Examples of a call to action would be: Buy Now, Download Free E-Book or Get Yours Today! Create a sense of urgency by offering a countdown on a special deal. Plus, the buttons and links you place on the CTA should stand out from the rest of the page and content. Make Good Use of the Page Fold Above the page fold is where you should place important elements. For example, you can place testimonials here, as well as logos, the headline, and benefits of the product. It’s also a good idea to have images and videos placed above the fold. But make sure it’s not too cluttered. Whatever you decide to place above the fold, make sure it helps drive your goals. The top priority is locking in the visitor and making them want to continue reading the rest of the page. And more importantly, click on the CTA buttons and links. Only Include Relevant Links You don’t want your visitors leaving the landing page to other parts of your website. So create navigational links that are specific to the product on the landing page. Keep the links far and few, and only include the ones that are necessary for visitors to complete your call to action. If you’re driving targeted traffic to your landing page, then this shouldn’t be an issue. Write a Detailed Description of Your Product Since you’ve already gone over the benefits your product offers, you can now go over the details. This includes listing the features it comes with. Also, include photos of the product in different angles. Even better, you can include a 3D model or video showing the product. The idea is to showcase the features you are explaining in this section. Build Trust with Testimonials One thing we know for sure is that consumers seem to trust other consumers. It’s why product reviews are so important. Just look at Amazon and Yelp – it literally determines whether a product will be sold a lot or not. Start collecting testimonials from your customers and place them throughout your landing page. Boost Conversions with Trust Elements One of the most effective trust elements you can use to boost conversion rates is third-party verifications. You can include logos of brands that have used and continue to use your products. This can be especially helpful if you are a B2B company. But it can also work with consumers. It’s smart to include security seals, like TRUSTe or Verisign, if you’re using those services. In other words, do whatever you can to gain the trust of your consumers, so they will feel confident in purchasing your product. Build a Powerful Product Landing Page If you’re serious about making a landing page that converts, then you should consult with the experts at Bear Fox Marketing. Our company specializes in helping businesses like yours generate leads and convert them into sales. Digital marketing is the key to growing your company, so let’s get started. Contact our digital marketing experts today for a free consultation. --- ### 7 Strategies Increase Your Website Conversion Ratio > Gaining more traffic to your website is only the first step to gaining revenue. Here are 7 strategies to implement to help increase your conversion ratio. - Published: 2017-08-29 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-strategies-increase-website-conversion-ratio/ - Categories: Landing Pages Owning a website is a constant fight for attention. Any mistake you make will give your competitors an advantage!  Customers only have a limited attention to dish out on websites. If you're not doing everything in your power to catch interest, then you're losing out.  We've put together some tips to boost your conversion ratio and get your site working at its maximum potential. Make Your Call to Action Ring Out! Your call to action is what your conversion ratio hinges on. Even if you get everything else wrong, having a clear call to action could help you scrape by. An effective call to action is one you can't miss. It should be blatant, and easily accessible. Your call to action might take a number of forms, such as advertising a product or urging users to sign up, but the rules are the same. Your call to action should occupy a prominent place on your landing page and be visible at all times. Many websites use pop-ups to ensure the customer has seen their cause to action. Pop-ups are a great way of nudging a customer who might be on the fence, but you should be careful not to overuse them. It's easy to make it obnoxious, and Google is watching! Revise Your Headlines Psychologically, your customers will see your headlines before anything else. Effective use of your page title and major headlines can decide your conversion ratio. Headlines should be short, to the point, and significantly larger than the text bodies on your page. Use emotive language in your headlines. Emotive language is a shortcut to your customer's emotions, and people are more likely to make spur-of-the-moment decisions based on emotions rather than logic. You should also include a genuine pitch in your headline. Offering a free trial, for instance, is far better than a generic incitement to join your service. Throw your audience something to sweeten the pot! Show Off Your Popularity If fidget spinners and Pokémon Go have taught us anything, it's that people love a trend. Use your landing page to show off your popularity! If you're trying to get email subscribers, for instance, it pays to show how many subscribers you already have. Psychologically, this makes your customers feel like they're in on something big. It also reassures your customers that they're subscribing to something with real value. This kind of bandwagon approach is used in everything from marketing to politics, so the evidence for its effectiveness is staggering. It's also incredibly easy to integrate into a modern site, so this one's an easy win! Use Testimonials and Reviews Following on from that thought, using testimonials, reviews, and other reassuring devices is another great way to boost your conversion ratio. After all, what's the first thing you do when you're unsure about a product? You read the reviews! Reviews are fantastic because they bridge the inherent distrust a customer has for a new product. Customers see reviews almost as personal recommendations from people they know, which you just can't achieve yourself no matter how good your sales pitch is. Testimonials work on the same principle and can be used to back up what you're saying about your product. If you can get a recognized public or industry name for your testimonial, even better! People give a surprising amount of undue weight to a recommendation from a name they recognize, even if they have no reason to believe they share opinions! Another thing that makes testimonials so great is how much they stand out. Like headlines, testimonials have a very obvious visual signature. They attract the eye and almost beg to be read. You can make testimonials even more obvious by including a headshot from the person in question. Including a human face is a subtle way to help your customers believe the testimonial is genuine. Make Sure Your Site Works A slow site will turn anyone away. We all have limited time, and even more limited patience. Your site needs to be fast and responsive to maintain a high conversion ratio. You're on a timer the moment the customer lands on your page, and you can't afford to waste the time. You also need to make sure your site works across multiple formats. More people than ever are browsing on the go, so if your site only works on desktop browsers then you're cutting out a huge portion of your audience. Make sure your site is enabled to work on tablets and mobile devices. You should be able to test this yourself with the right online tools, even if you don't own the devices for it. If your site is slow and unresponsive, consider moving hosts or upgrading your server capacity. A slow site now will only get slower as web content evolves. Keep an eye on website design trends, as well. If your site starts to look like it's falling behind the times, you're likely to put customers off. Keep It Clear It's tempting to fill the page with visual noise to catch the attention of your audience. You want your site to be a flashing billboard for your product, right? Wrong. Visual noise will only obscure the intended function of the page. Every element of your page should be designed to draw attention to your call to action, not away from it. Think of your customer's attention as a finite resource - if they spend it on flashing banners and quirky page elements, they won't have any left to use on your actual purpose. Make Conversion Easy Here's one you can easily relate to. How often do you try to do something on a website only to be turned away by how needlessly complicated the whole thing is? A hard-to-find registration page with five different steps and two levels of verification will do nothing but drive your customers away. We all have a short attention span on the internet, so you need to make the most of the precious few seconds you have with your customers. Boost Your Conversion Ratio Now! By putting these tips into practice, you can watch your conversion ratio climb ever higher! There's always room to tweak, so use these points as a guideline and find out what works for you! Be sure to follow our blog for more marketing hints and tips! --- ### 7 Useful Tips for Placing Ads on Facebook > Understanding how to place ads on Facebook is the first step in effectively advertising on the site. Click here for 7 useful tips for placing ads. - Published: 2017-08-29 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-useful-tips-placing-ads-facebook/ - Categories: Facebook Advertising Are you about to withdraw your Facebook ads because you're losing money on them? You've tested a variety of images, tweaked your copy over and over again, and directed your campaigns at all sorts of different demographics. Yet, you're still coming up empty-handed. It feels like you're just throwing free money at Facebook at this point. If this sounds like you, don't throw in the towel just yet. Facebook drives nearly 25 percent of all social media referral traffic, with the next closest being Pinterest at 5 percent. If you stop placing ads on Facebook, you could be missing out on some huge leads. Luckily, with a few tweaks, you can totally turn the game around with your Facebook ad campaigns. Let's take a look at the top 7 tips for placing ads on Facebook that will make you more successful. Tip #1: Make the Right Offer No matter how great your sales copy is, if you're not making the right offer, you'll lose out on customers. But how do you create a good offer? In the words of the prolific salesman and business writer Jeffrey Gitomer, "People hate to be sold to, but love to buy. " Keep this quote in mind when crafting offers for your Facebook ads.   For example, instead of just offering "50 percent off on select T-shirts," you could offer a deal in which portions of the t-shirt bought are donated to a charity. Take the Toms shoe company, for example. Every time someone buys a pair of shoes, another pair of shoes is donated to a person in need. Now, this doesn't mean you need to start a charity to succeed when placing ads on Facebook. All we're saying is you need to find a way to sweeten your offer so people don't feel like you're selling to them. Basically, you want to make it so people feel like it's their idea to buy, not yours. You could also offer free trials or give away free information. This will help build trust and entice the customer to buy when they're ready. Tip #2: Mind Audience Insights and Target Ads Facebook's Audience Insights is the best tool out there to learn about your target market. With this tool, you can learn specific information about your audience before you put a lot of money into creating an ad. The tool works by sifting through Facebook data to find out to find your exact target market based on the people that like your page. Once you have this information, you can create separate ad sets for each target audience. In other words, you can create two different ads for two different unique audiences. For example, let's say you're in the business of selling exercise equipment. Maybe you've got an awesome exercise bike that you're trying to sell to two different groups of people. Instead of delivering the same ad to both groups, you can create two unique ads that are delivered to each target market. Maybe one ad could be for busy moms trying to squeeze exercise into their busy schedule while another ad could be for people trying to rehabilitate after an injury. Tip #3: Align Ads with Appropriate Landing Page When placing ads on Facebook, make sure they're connected to relevant landing pages. Aligning your ads with the appropriate landing page is necessary for two reasons: 1. You get a higher Ad Relevance score, which means you'll pay less per click. (Facebook ads have become more expensive over the years, so this in itself is a huge bonus. ) 2. Aligning ads with a relevant landing page will also increase conversion rates. When you make a promise in an ad, a consumer expects their click to take them to a page that will fulfill that promise. In doing so, your brand and website gain more credibility, meaning people will trust your company more as a whole. Tip #4: Test One Ad Element At a Time Instead of creating a bunch of different ads and split testing, change one element at a time. For example, you could take your best ad and make a few copies of it. Then, change the headline in each ad. This gives you multiple ads that are identical except for one factor: the headline. Then, once you find out which ad gets the best response, make copies of it again and change only one element. For example, maybe this time you could change the ad image. Keep doing this for each individual element until you've got the winner. Tip #5: Try Different Ad Placement Sometimes, people put so much focus into creating their ads, that they forget to think about placement. In fact, many people always place their ads in the same spot without giving it a second thought. Remember, you have three options for ad placement: 1. Newsfeed mobile ads 2. Newsfeed desktop ads 3. Newsfeed right-column ads Run tests for each placement to find out which one performs the best. Tip #6: Use Striking Images There are thousands of books, blog posts, and courses all teaching how to write the perfect ad copy. But for some reason, the same amount of attention is never given to images. Yes, the copy deserves a lot of attention. However, overlooking your images can cause your copy to suffer. When selecting an image, don't worry too much about sending a message- that's what the copy's for. Instead, focus on grabbing people's attention. Facebook has a rule that words need to take up less than 20 percent of the image's area, so clearly they want you to focus on attention-grabbing images as well. Tip #7: Don't Forget the Call-to-Action Without a call-to-action, your ad is pretty much worthless. Make sure you choose a call-to-action that is relevant to what you're offering. Facebook offers 9 to choose from. They are: Shop nowBook nowLearn moreSign upDownloadWatch moreApply nowDonate nowContact us Make sure you pick one relevant to your brand and to your goal. For example, if you're selling retail, you wouldn't want to choose "book now. " It can also be beneficial to make your call-to-action time sensitive. For example "apply now and you'll receive this free e-book. " Or, "Sign-up in the next 24 hours and you'll be entered to win... " Making it time-sensitive encourages audience members to act now. Placing Ads on Facebook: Wrap Up Follow these tips and you'll be well on your way to creating a killer Facebook ad campaign. And remember, Facebook is an ever-evolving platform. Staying on top of the trends and changes will help ensure your ads succeed. Of course, working with a marketing agency is another great way to improve the return on your ads. Contact us today if you're ready to get started. --- ### You're Doing it Wrong: 7 Mistakes That Are Deadly for PPC Strategies > Good PPC strategies have the potential to bring in more traffic and sales to your website. As long as you're not committing these 7 deadly PPC sins. - Published: 2017-08-12 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/youre-wrong-7-mistakes-deadly-ppc-strategies/ - Categories: Google Ads / PPC There are so many marketing terms - analytics, affiliate marketing, SEO, impressions, and influencers. It may just make you want to go back to advertising on blimps or airplane banners.  It's true that we have to embrace the new and buzzy, but with PPC strategies, you are in complete and full control.  There's learning curve, but it's important for you to take the time to learn. PPC is a short name but has a long list of pitfalls. Read on to help you avoid them. Not Understanding Your PPC Strategies ABCs It can be so tempting to rush right into any type of marketing or strategy plan. After all, you need business now! But when you're planning PPC strategies, it can help to first make sure you understand what you're getting into. PPC stands for pay-per-click.   It's the process where you pay for advertising after the fact. You may pay a small up front amount to get started, but in most cases, you are paying when people click on your link, advertisement, or pop up. As the name says, you pay per click.  Pay per click can grow your business if you do it right. Ignoring the Penguin and Panda in the Room Internet developers have to stay interested somehow, and by coming up with flashy names like "Penguin" and "Panda" for several releases of Google updates, you'd think those names would be hard to ignore. But unfortunately, when it comes to PPC strategies, a lot of people did ignore the penguins and the pandas, changes to Google algorithms that caused a lot of PPC-pain. These updates targeted things like "content farms," websites that were bloating the internet with spammed and robotic "blogs," scraping and ripping off content from legitimate sites. Panda pushed these sites down and out of the search results. Penguin punished sites acting in a similarly black-hat-creepy way.   This especially hurt companies relying on unnatural backlinks, shady anchor text, and "link farms. " You never want to make any mistakes when you're strategizing your online content, but some of the most deadly involve online search punishment. If you've worked extremely hard to select the right PPC sites, agonized over your ad words, and invested big bucks, you don't want to watch it go down the drain because you messed up with Google. It can be hard to keep up, but it's well worth it. If you don't, you might miss major rule rollouts that can have devastating effects. Sticking With the One Site You already know and might already use pay per click as part of your marketing strategy. What could possibly go wrong? Well, you've probably heard of the "don't put all your eggs in one basket" theory. It can be similar with pay per click, so one of your PPC strategies should be to investigate, and then potentially invest in, multiple PPC sites. We aren't saying to stop what you're using now, especially if it is bringing in at least minimal return. Instead, we're suggesting you study what you're doing and make some tweak tests to see if you could improve. This is similar to the marketing strategy of A/B testing. You test two or more types of positioning or marketing channels. You see which gets the best response, most targeted response, highest revenue, etc, and then you make that the one you use. With PPC, you are able to test out different options by trying multiple PPC vendors and multiple types of PPC ads. If you only buy one PPC, how will you know if it's really working? If you only use one provider, how will you know if that provider is delivering you the audience?   And will you get the right traffic to generate revenue for your business? Falling for Fraud Let's face it, the internet has many dark sides to it. Even something that sounds as analytical-based as PPC strategies can get tainted if you're not careful. The good news is, you can make yourself smarter about PPC click fraud. Educate yourself what it is, how to notice it, and what to do about it. PPC click fraud is also called impression fraud.   While it may seem minimal from the name, it can really add up. The process involves anything from a single person to an entire bank of programmed automatons deliberately targeting your ad. You pay for each click and hope that they provide the return on interest you need to fund the purchase. But when you're getting clicks from robots, competitors, or just hackers having their idea of fun, your data analysis gets messed up. Suddenly, you're paying with more than just money.   You also have to take the time to figure out what happened and how to fix it. Squeezing Out Social Quick quiz: Where will you find a huge contingent of your prospective and current customer base all day, every day? If you guessed social media sites like Facebook, Snapchat, Instagram, and YouTube, you're right. Quiz follow-up Are you there to meet them? A lot of business owners know the answer to the first question, but they have the wrong answer to the second. Social media may seem like a fun way to pass time in line at the grocery store, but you can really ramp up PPC strategies using these sites. Each site operates slightly differently, but many do allow "sponsored content. " You can configure different things different ways, such as ensuring your videos are shown to people in your preferred zip codes, for example. Pay to Play What you'll pay for the words you pick is going to be as varied as the words themselves. With PPC, you pay to play and the better odds you want for yourself, the more you'll pay. For example, you select to do a pay-per-click on a link that has a very specific term. If that term's a "hot" commodity, such as one your competitors are all trying to rank for, you'll pay more. This takes some guesswork and also some decision making. You may want to spend more on fewer PPCs, but have those few really stand out. You also may decide to pay a quarter a click for a less popular term (but one you can get a lot of clicks on for a quarter each) rather than pay $25 per click and only reach a few people before making out your link. Not Being a Word Nerd You know you need good content because you've got to keep up with what others are putting out in the world. But did you know that bad content can actually penalize you? Things like keyword stuffing, "recycling" content and other ugly practices can actually get your site banned (for rules like Panda and Penguin as well as many other regulations), no matter how smart your PPC strategies are. Take the time to stock up on good, quality content your readers will really ravenously consume. This includes keeping an eye on things like grammar and punctuation so you're not embarrassed by how your content comes across! Going it Alone Too many vice presidents of marketing, chiefs of marketing, and other executives get too close to the fire. They feel like they've got to do everything themselves, but really, their skills are best used elsewhere, like leading the charge toward new business and taking care of existing customers. A deadly mistake can be to try to do everything yourself. Instead, rely on experts who are in the field and who know their PPC ABCs! For an introduction on how we can help lift your burden, start by clicking here. We have long studied, practiced, and excelled at PPC strategies, and we stand ready to help you with yours. --- ### Quick And Easy Facebook Marketing Tips > Facebook is one of the best ways to reach and engage with customers. Read on to learn some quick and easy Facebook marketing tips. - Published: 2017-08-10 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/quick-easy-facebook-marketing-tips/ - Categories: Facebook Advertising Facebook is the most popular social networking site. With more than 2 billion monthly active users, there is an ever-growing list of consumers to target.  As the site continues to rule the social networking world, it's important that your company has a Facebook presence.  But, a presence is more than just a company page with a bio. You'll want to use this page as another way of reaching customers. Your page has to be engaging! Marketing on Facebook isn't as easy as posting a status here and there. If you want your social media marketing to produce results, you'll want to do it right. Looking to boost Facebook engagement? Want customers to remain interested in your company? Ready to learn Facebook marketing tips? If so, keep reading! We will cover 8 Facebook marketing tips that work. With these tips, you'll excel at marketing on the social media network. 1. Post Interesting Content Recycling the same content every other post will bore your viewers. Do you want to read the same thing every week? Odds are you don't! Facebook content needs to be kept fresh and interesting. What are your followers talking about in the comments? What topics get the most conversations and likes? Use this data to determine your future content topics. Your content also needs to be unique. Find ways to incorporate creative content marketing into each post. Remember, people only read what they care about. Put yourself in your customer's shoes when posting content. If it doesn't interest you, it won't interest them! 2. Host Facebook Contests When consumers see the word free, you can expect them to flock to your post. Everyone loves free stuff! The idea of potentially getting a free product or service is a great way to draw attention to your company's Facebook page. With contests you will: Boost your fan baseIncrease trafficCreate new customer interestIncrease shares and chance of going viral Want a few Facebook contest ideas? A few to contest ideas to consider include: Like to winComment to winCaption contestsPhoto contests 3. Be Responsive If you're posting the right content, you can expect viewers to comment. One of the most important Facebook marketing tips is to take the time to be engaged with your customers. What's the purpose of using social media if you aren't being social? Take the time to read the comments. Get involved in the conversation. Answer any questions that may be posted. This allows customers to put a human face to your company. The more involved your company is on Facebook, the better. Responsiveness is an easy way to boost your company's reputation. People love companies that get involved! 4. Use More Than Words On social media, words will only get you so far. In today's digital media based world, images and videos have gained popularity. Posts with images get more visibility. In fact, "photos receive 53% more likes and 84% more clicks. " So how can you successfully incorporate images into your posts? Use lifestyle imageryUse images of real peopleCreate image galleriesUse relevant imagesPost fun employee images You can also incorporate videos into your posts as well. The key is to boost the entertaining factor of the information you post. Visual learning is much preferred! 5. Use Saved Audiences Facebook's Business Manager allows you to create custom audiences. Want to target single moms over 35? Have content that applies mostly to millennials? With Saved Audiences, you can do just that. The feature allows your company to market to specific demographics. This enables you to market to smaller groups at once, with targeted posts and content. This feature is free to set up. However, you can choose to use paid advertisements. This can further get the right eyes on the right content. 6. Timing Matters Your posts should be strategically timed. Who is your target audience? What time is the majority of your customers logged onto Facebook? Knowing this information will allow you to get as much attention as possible. While your audience will drive the ideal timing of your posts, here are some pointers. Post on Thursdays and FridaysAvoid posting Monday through WednesdayPost between 1PM-3PM to get the most shares and clicksFacebook users are happiest on Fridays With these guidelines, you can achieve high levels of engagement and interest. 7. Use Facebook Live Video popularity is expected to grow. Instead of uploading videos, why not go live? Facebook Live is a popular feature of the social media network. Using Facebook Live is a unique way to interact with your customers. Use Facebook Live to post an interactive DIY session. You can also stream: Q&A sessionsAMA sessionsA brief day in the life videoSneak peek of new productsContest announcements This feature allows you to engage with customers in a fun way. It also gives clients an inside glimpse of the company. It's always nice to put faces to the name! 8. Use Humor Humor is the universal language. Everyone enjoys posts more when they are funny. This means you'll want to find ways to be humorous in your content. Post funny pictures of cats and dogs. Use memes to get a point across. Create your own viral video. Use emojis! Being a business on Facebook doesn't mean you have to post dry boring content. People want to be entertained. The best way to do that? Through laughter. Let Professionals Deploy These Facebook Marketing Tips for You Marketing is an important part of every business. It is also one of the hardest pieces. Want to ensure your company is on the right marketing path? Want to avoid wasting time and money on sub-par marketing? If so, consider working with the pros. At Bear Fox Marketing, we are experienced in SEO and Facebook advertising. Our goal as a company is to help businesses grow! Contact us today to learn how our services can boost your company. --- ### What Good Content Is Really About: Consumer Behavior Marketing > Increasing consumer engagement is ultimately how you'll see a spike in sales. Find out how your content drives consumer behavior marketing to get results. - Published: 2017-08-06 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/good-content-really-consumer-behavior-marketing/ - Categories: Content Marketing Every customer who visits your website is either trying to buy something or solve a problem.  It sounds like such a simple concept. But the reality is that there's nothing simple about guiding customers through content.  If your marketing efforts aren't generating leads and resulting in sales, it isn't effective. And yet, 63% of companies continue to list lead generation as their biggest marketing issue.  One way to overcome this hurdle is to think about what content marketing really is. Many businesses are now using the term "consumer behavior marketing" to better describe their goals. What exactly is consumer behavior marketing, and how does it work? Read on to learn more. Goals of Consumer Behavior Marketing At its core, content marketing is about maintaining or changing customer behavior. Each part of the marketing process should cultivate customer loyalty and drive conversions. If you can activate latent demand at the same time, you're that much closer to your sales goals. But your company can't meet those goals with one piece of content, no matter how amazing it is. For consumer behavior marketing strategy to work, all of your content must tie into your business goals. How to Influence Customer Behavior Wondering where to begin? Here are a few ways to tweak your current marketing strategy. Tell Your Customers Why One of the fundamentals of human behavior is the need for reason. If your customers don't know why they need to do something, they're much less likely to do it. To illustrate this point, researchers conducted the Xerox experiment. Someone standing at the back of the line at a photocopier asked the people ahead if he could cut in line. When he didn't give a reason, only 60% complied. But when the researcher added that he was in a rush, 94% agreed to let him use the machine ahead of them. Give your customers a compelling reason to buy your product or service, and they'll be more inclined to do so. Minimize Requirements You only have a few seconds to get your customers' attention. If they have to click through multiple pages or fill out lengthy forms, they may decide it's more hassle than it's worth. Streamline the process by getting rid of excessive fields to fill or steps to take while making a purchase. And if it doesn't already, make sure your site loads quickly and works well on mobile devices. Seek Out Something New People love the news. They also love the idea of discovering something "new" or following the latest trends. Stay one step ahead of the crowd by being the first to share new developments in your industry. Track trends and let your customers know how to keep up with them. This will increase your social media traffic and provide more opportunities for conversions. How to Build Your Customers' Trust Answering questions and storytelling are important components of consumer behavior marketing. But your first and biggest goal should be to earn - and keep - your customers' trust. Here are five ways to accomplish that. Define Your Customers Who are you writing for? Who is your target audience? What are their biggest concerns, hopes, and fears? When the right readers find the right content, trust develops. As a marketer, you want to hone in on that and give your customers exactly what they're looking for. At the same time, you don't want to come across too strong. You want to entice them without pushing too hard, too soon. Determine the Best Content Type and Location Is your audience mainly teenagers who spend hours on SnapChat? Or is it business professionals who check their email fifty times a day? The type and placement of your content won't in itself build trust. But if you're not placing it where people will see it, then no one will benefit from it. Figure out where your target audience is spending most of their time online. Then tailor your marketing efforts towards content on the appropriate channels. Promote Content and Engage Your Audience How often have you heard the phrase, "Sharing is caring? " One aspect of building trust is letting your customers know your content is available. You don't want to spam them with endless promotions, but you do want to share relevant content across different platforms. You should also curate quality content and draw your audiences' attention to its value. And whenever they take the time to engage with your content, perhaps by leaving a comment, let them know you appreciate their support. Make It Easy to Connect with Your Brand You can spend tons of time creating the greatest content on the Internet. But if customers aren't able to connect easily to your company, all that effort will be a waste. Make it easy for them by offering several channels of communication. At the very least, this should include a company email, phone number, and online contact form. Analyze and Adapt So you've tweaked your marketing strategies and now you're analyzing the results. How did you do? At this stage, it's critical to look at what content is being viewed the most - and the least. Are people sharing it? Are they engaging with it? If the answer is no, then you still have work to do. It could be that some of your content is drawing a great response and generating profitable leads. Maybe some other content wasn't so successful. Whatever the case, you need to adopt what's working and discard what isn't. Adjust your marketing strategies to create more content that resonates with your audience. Final Thoughts on Consumer Behavior Marketing Because the online world is constantly evolving, so must marketing strategies. What worked five years ago may not work today, and what's working now may be obsolete five years from now. What consumer behavior marketing really comes down to is being proactive and available to your customers. Give them the content they're seeking, and they'll reward you with their trust. Would you like more advice on content marketing? What about SEO strategies or social media marketing? We invite you to contact us to learn more about the many marketing and web design services we offer. --- ### What Are The Benefits Of Using Paid Search? > Are you looking for ways to boost your marketing campaign and increase ROI? Keep reading to learn about the benefits of paid search. - Published: 2017-08-02 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/benefits-using-paid-search/ - Categories: Google Ads / PPC - Tags: cost per acquisition, lead generation, Paid Search, performance advertising, PPC Today's customers are smarter and savvier than ever about their purchases decisions. Every second, millions of potential customers are flocking to the internet to gather information, read reviews, and check out social media- all before they decide to buy.  This means that it's more important than ever to make sure your business has an online presence.  And paid search is a huge aspect of establishing that online presence.  Keep reading to learn what paid search is and how it can benefit your company. What Is Paid Search? Paid search- also known as Pay Per Click (PPC), Cost Per Click, or Sponsored Advertising- is one of the best ways to drive traffic to your site from search results. Let's take a look at how this works: 1. Someone types something into Google search. "Best Fruit Juicers under $100", for example. 2. Google will then produce two main types of search: organic searches and paid searches. The paid searches will appear on the top, usually in a yellow-shaded box. The rest of the organic searches will be right below. 3. The consumer will then click on the most relevant link, paid or organic. 4. If the consumer clicks on the paid link, they will be taken to either the company's landing page or their home page. Note: You definitely want the link to match the advertisement. Therefore, linking to landing pages is a much better idea. 5. When the consumer clicks on that advertisement, the company will pay for that click. Hence the name, Pay Per Click. Click price varies depending on the keywords used to trigger the advertisement. 6. If the company wants to stop paying for the paid clicks, then the ads will be removed. If the company decides they want their ads to show up higher or more frequently, then they can increase their bids on selected key phrases or increase their daily budgets to allow more clicks. Does It Work? Now, we aren't going to lie to you- people click on organic searches way more than they click on paid ads. Working to improve your organic search ranking should most definitely still be a huge part of your marketing strategy. So wait then- if organic clicks are free, and more people are clicking on them, why even bother with the paid ads? Because paid advertising is still a huge part of boosting more traffic to your site and generating more revenue. Let's take a look now at the in-depth benefits of paid clicks. 1. Top Page Exposure on the 3 Main Search Engines: Google, Yahoo, and Bing We can't stress enough how important it is to get your business on that first page of results. 75 percent of users never scroll past the first page of search results. PPC is the quickest way to get your ads in the top 5 results (of the paid sections) on all the major search engines. 2. Compete Early and Often If you only go the organic route, it will typically take you at least 4 to 6 months to achieve any significant placements. However, with PPC, you can realistically get an ad up in as little as 30 minutes if you're working with someone who knows their way around the platform. This means you can be on the first page of the search engines and driving traffic to your website almost immediately. This is a huge benefit for new businesses that don't have a lot of online presence yet and who need more time to work on their organic search rankings. 3. Consistent Traffic There are about a million different ways you can suddenly drop in the rankings on organic searches. Google is constantly reworking their search algorithm to ensure the highest quality websites make it to the top of the page. Sometimes this means slapping huge penalties out of nowhere on sites that aren't meeting the algorithm's requirements. A bump in your organic ranking can be a huge blow to your business. But, if you have PPC ads going, you won't take as big of a hit. This is because PPC ads don't rely on a search engine's algorithm. Instead, they rely on how much you are willing to pay per click, per day, and per month. 4. Precise Targeting With PPC, you can evaluate, change, edit, test, and optimize your ads all you want to reach a certain audience, all without it affecting your ranking. You can target a specific type of person, at a specific time of day, in a specific location with a specific ad. PPC allows you to send very specific messages to your target audience during prime time when they are nearby. 5. Straightforward Pricing Another huge benefit of paid search is that you always know exactly where your dollars are going. It's a straightforward process in which you only pay when your ads are clicked. This is much different than traditional forms of advertising in which you spend X amount of dollars in hope that your target market finds your ad engaging. 6. Set the Budget Speaking of knowing where your dollars are going, another benefit to paid search is that you get to set your exact budget according to your needs. You can put a limit on your daily spending and this limit is flexible and can be changed at any time. 7. Relevance When someone conducts a search, they should only get the most relevant results. Google, with their advanced algorithms that are always improving, does a fantastic job producing the most relevant results for users. Just like organic searches, paid ads are heavily weighted on relevance. This creates a very user-friendly experience for the consumer. They don't have to sort through pages and pages of information to find what they're looking for. Rather, they find it in a matter of seconds. This is also extremely beneficial to you as an advertiser. You know that when someone clicks on your ad, they are not doing so by mistake. Because of this targeted traffic, you are much more likely to receive conversions from people who click on your PPC ads than from people who view your other forms of advertising. You can check out this study to see how your conversion rate stacks up against your industry's average. Paid Search Benefits: Wrap Up Even though PPC is very effective, it's not easy. Don't be fooled into thinking you can just hire some college student to plug in the data and monitor your account. You need a professional, experienced marketing company who will strategize with you to reach your goals. Contact us today if you're ready to start launching your PPC ads and drive more traffic to your site. --- ### 10 Digital Marketing Trends You Need To Know > Staying on top of the latest trends is important when it comes to marketing. Take a look at 10 digital marketing trends you need to know. - Published: 2017-07-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/10-digital-marketing-trends-need-know/ - Categories: Marketing Another year, another race to stay on top of the new year's trends. Things always seem to be changing in the world of digital marketing, and, like it or not, it's your job to welcome the most recent digital marketing trends with open arms. Fortunately, you're lucky enough to have us on your side. We'd never let you carry on not knowing what you could do to make your marketing campaign just a tad bit more effective. So what are some of today's need-to-know trends? Here are ten that we think are worthy of your attention. 1. Mobile Marketing Campaigns The world has gone mobile. Google handles billions (perhaps trillions) of searches each year, and a substantial number of those searches come from mobile phones. Perhaps this is because mobile phones are so portable and more affordable for some people. Regardless of why mobile searches are on the rise, the fact is that businesses have to capitalize on this increase. This means that they should get started on launching mobile apps if they haven't done so yet. 2. Big Data Big data has changed the way we approach product design and marketing. For this reason, we have to say that it's one of most impactful digital marketing trends on this list. As a matter of fact, it's so impactful that it's worthy of being called more than a mere trend. Companies are now focused on finding more effective ways to store and analyze data. That data is used to predict consumer behaviors and put together buyer personas. 3. Automation There is little reason to complete a task manually when you could have a machine do it. And this, friends, is the story of the century. Few businesses waste time manually updating their social media profiles and sending out emails to their customers. They have software to do so for them, and they're able to save time as a result of that software. Keep in mind, though, that not everything should be automated. Automation leaves little room for personalization, and users can't get enough of personalized messages these days. 4. Infographics Out of all of the digital marketing trends listed here, the incorporation of infographics in marketing campaigns is one of the most tried and true trends. People simply cannot get enough of infographics, and we can't blame them. Infographics are simple, yet they can effectively communicate somewhat dense information to readers. They're also easy on the eyes and are arguably preferable to large blocks of text. They do, of course, require some skill to put together, so take care to put some thought into them. 5. Search Engine Optimization We're not going to spend too much time here because, if we're being honest, you should know how important search engine optimization is by now. You literally can't escape it since almost every other blog piece mentions it in some way, shape, or form. What more is there to be said on the topic? Do your keyword and market research, optimize your content for the web, and earn those organic backlinks. Oh, and don't do anything unethical. That's a good way to get your site removed from the SERPs. 6. Video Marketing If you were given the chance to watch a video on a topic rather than reading a long-winded article on the same topic, would you take it? Assuming that both were of equal quality, we bet you would. We're by no means suggesting that video is superior to text. Both video and text have their place in your arsenal. Even so, you can't deny that some people are more willing to stop and watch a short, informative video than they are to spend five minutes reading a blog piece. That said, try to keep things balanced. Put out a nice amount of video content, but don't abandon your written content. 7. Social Media Social media has been around for so long that we're reluctant to lump it in with the rest of the digital marketing trends listed here. It just doesn't seem like it's much of a trend; it feels more permanent than that. In any case, you know that you should be using it. We'll tell you, though, that you should pay close attention to the platforms you're using. Not all of them have the same growth potential. Sites like Facebook and Twitter, for instance, are great for marketing to large crowds, but some data suggest that they can't get much bigger than they are now. Some platforms, such as Instagram, are still experiencing a fair amount of growth. 8. Influencer Marketing Life is admittedly easier when you let someone else do all of the work for you. Though influencer marketing doesn't quite allow you to do that, it does take some of the pressure off of you. Simply put, influencers are gifts wrapped up in nice bundles of personality and social appeal. They have fairly large followings, and they're willing to say nice things about your company at a decent cost. Given that info, why wouldn't you be using influencer marketing? 9. Long Copy Video content might be popular, but people still read. Not novels, but, you know, blogs are a thing. We're often driven to think that long copy scares customers away, but several statistics show that long copy outperforms short copy. As a result, the average number of words per blog post has steadily gone up over the years. This means that you need to increase the length of some of your content if you want to remain competitive. 10. Paid Advertising (Via Social Media) Marketers have been saying this for a while now, probably because it's true: You have to pay to play now. Gone are the days when companies could get ahead by simply optimizing their content for certain keywords. Businesses are now setting their sights on paid advertising via social media platforms such as Facebook. This advertising works fairly well since so many people live on social media platforms these days. Put These Digital Marketing Trends To Good Use All of the above digital marketing trends are definitely useful, but relying on them alone won't guarantee success. At the end of the day, performance improves when marketing progress is measured. In other words, you could do all of these things and not get the best results if you don't measure your progress along the way. You're going to stumble on the path to creating a great digital marketing campaign, and that's okay. Just bear with those blows. And, if push comes to shove, you can contact us so that we can bear with you as well. We'll provide you with a free consultation to get you back on the path to digital domination. --- ### How To Use Social Media To Generate Leads > Social media isn't just all about fun, it can also be a tool to help your business. Keep reading to learn how to use social media to generate leads. - Published: 2017-07-28 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/how-to-use-social-media-to-generate-leads/ - Categories: Social Media Newspapers and magazines are "put to bed". Television goes off into that fuzzy snow programming in the middle of the night, and most people stream music now rather than twirl the radio dial. What's a marketer to do?   Don't worry, you can still generate leads and the good news is, your users are looking all day, every day! Your prospective target audience has never been more voluntarily captive.   They sign into their social media sites constantly. Now your company just needs to harness things like digital marketing, paid search, and SEO to get better return on investment from social media. "Friend" this blog and read on to "Like" and "Follow" our guidelines to getting more leads from social media. Think About Your Platform Remember how there used to be just one "social media? " Maybe you remember it as MySpace, or even just a time when Facebook was everything before things like SnapChat and YouTube and Instagram split off and blew up big. Figuring out how to generate leads back then was a little easier, of course, because you had just the one site and the one way people used it. Now that there's more, you have to change the way you use social media.   You can use is as a valuable tool to help your business grow. Crossing the Platforms Since people are now accessing multiple types of social media across multiple types of platforms (think: cell, computer, tablet, "wearables," bioengineering), you now have quite a calculation at hand. How can you make sure you're using social media to generate leads via all these channels? There's one way, for all ways! It's called cross-platform marketing or cross-device marketing. This is the process of thinking that your customers and those in your target demographic are on the move. They're accessing their social media on the go - possibly right from one to the other - so you should make your lead-generation work accessible in the same way. Here's an example. You and your staff spend a large amount of time, effort, and resources to create the most engaging, exciting video of your company's product or service. You added in special effects, checked for errors, and crafted the best call to action. It even looks amazing when you uploaded it to your company's YouTube channel and projected it from your PC in a board meeting. Except for one problem: You didn't code it in the backend for how it may be viewed on the tiny screen of a cellular device.   Now no one can read your end "credits," which has the most important part of the video - how to contact you! Cross platform isn't just about posting your lead generation efforts on multiple sites. It's ensuring the content can be understood and consumed in an originally-intended way each time, each site! Don't Fake Out Facebook Social media, especially Facebook, can seem like the Wild West. Are there really rules? Or can you just throw caution to the wind and do whatever you need to do to generate leads? If you want to live in infamy like other businesses who have tried, failed, and gone on to be ridiculed on indexed and archived website pages, you can.   We don't recommend it. Examples of things to avoid when using social media to generate leads: Badly lit, fuzzy, or obviously Photoshopped imageryImages that are not perfect and exactly sized for that specific site's image guidelinesText that has not been proofread and run through foreign language checkers (especially slogans)Offers for prizes, perks, and other things that you cannot deliver onBuying likes, retweets, forwards, or comments from automatons or bots Consider making it a rule to get a second pair of eyes on anything you post, because sometimes we can be just too close to the content. Weigh the Costs Just as you'd pay to take out advertisements the "old" way, social media has its channels for this type of on-the-net networking, too. Through things like search engine optimization and pay per click advertising, you can generate leads through the social media sites. Instead of thinking about paying for the clicks, think about how you're smartly advertising where your target audience is around the clock. And there's good news! As of January 2017, the average cost per click in the United States was actually cheaper than the global average. Seven cents may not sound like a lot ($0. 28 cents per click versus $0. 35 respectively).   However, once you multiply it by the entire click package, you'll seehow you'll be able to afford quite a few clicks for quite a low price. With social media pay per click, you can reach prospective customers on their time. And because social media is fairly new to paid ads, you can find great deals to generate ROI. Generate Leads with a Lead Expert Sometimes, doing everything with the same effort and drive can be exhausting. One person can't do it all.   It's that jack of all trades, master of none slogan. You want to focus your work on what you know and excel at. Leave things like how to generate leads to people who have honed the craft as their main skill set. Consider it like bringing in a pinch hitter. Lead experts know the top industry secrets on generating leads.   They study it, work with lead generation every day, and leverage the successes they've seen with other clients. When you're ready to talk with a leads expert, click here. We can have breakfast on us! Contact us today! --- ### How PPC Works to Grow Your Business > Pay-per-click campaigns can be a valuable tool in your marketing arsenal to create revenue. See how PPC works to increase site traffic and conversions. - Published: 2017-07-22 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/ppc-works-grow-business/ - Categories: Advertising, Google Ads / PPC Every business owner knows the value of the internet. Especially when it comes to marketing their business. But where do you start? Pay-per-click advertising is one of the most effective ways to reach your market in all stages of the funnel. This advertising method is becoming a growing force in the digital world - and rightly so. Pay-per-click campaigns can be a valuable tool in your marketing arsenal that creates revenue. In fact, Google's AdWords PPC generates $2. 33 in revenue for every $1. 12 spent by small businesses. We've got a guide for you whether you're looking to use PPC for the first time or if you just want to brush up on your knowledge. Take a look at how PPC works to increase traffic and conversions. Read on for more information. What Is PPC? Okay, pay-per-click is a pretty self-explanatory name. But it's important to understand how PPC works. The pay-per-click model is a way for you to buy traffic to your website. Instead of competing with other businesses, you can buy ad placement on search engines for exposure. You can invest in highly targeted ads through Google, Facebook, Twitter and other platforms. The goal is to generate leads so that people become familiar with your brand. For instance, let's say you have a small auto repair shop in Phoenix. People looking for your services might turn to Google to find a local auto shop. But when the potential customer does a search, you're nowhere to be found. That's because there are countless results for auto repair shops in the area. You're missing out on huge amounts of potential revenue by not being atop the results. In fact, over 58 percent of all user clicks come from the top three positions in Google search results. To resolve this, you can purchase certain keywords so that your ad pops up atop the organic results. The only time you are charged for the ad is when a user clicks through to your website from the ad. During a successful campaign, your fees will increase because you're getting more people to your website. These users can be directed to a page with a call-to-action that encourages them to do business with you. The Cost What's the bottom line? Fortunately, the price is up to you. You set up your own budget in a PPC campaign. Your ads will run until you've received enough clicks that your budget runs out. The amount you pay for each click is usually agreed upon in advance. Some campaigns follow a bid-based system for advertisers. This puts advertisers against each other to determine who will pay the most for individual clicks. Bidders select the maximum amount they are willing to pay per click. You can then monitor your campaign's success and spend online. Return on investment is the most important metric to pay attention to in digital marketing. Consider what budget and click bid gives you the best chance to maximize your ROI. Google AdWords No article on how PPC works is complete without mentioning Google AdWords. AdWords is the most popular form of PPC advertising not only in the country but in the world. That's because it lets businesses advertise on the holy grail of websites - Google. AdWords allows its users to bid on selected keywords that are relevant to their business. Google then pulls from their advertiser pool to determine who gets top billing in the results. This is determined by the advertiser's Ad Rank. Ad Rank is a metric that takes into account CPC Bid and Quality Score. CPC bid refers to the maximum amount an advertiser is willing to bid for a click. Quality Score, however, is a number that reflects the quality of your page. Factors considered include relevance, page quality, and click-through-rate. This auction based system opens up businesses to huge amounts of inbound searches. Keywords PPC campaigns can be incredibly effective... if they're done correctly. One of the biggest questions about how PPC works is how to choose the right keywords. Each PPC campaign is built around a set of keywords. Keywords should be both relevant to your business and to your area. Let's use the auto repair shop in Phoenix as an example again. For their campaign to be effective, they need to find keywords that deliver a high amount of impressions. It wouldn't work for them to just use the keyword "auto repair" because they'd be competing with an endless amount of businesses. They could improve their keyword by selecting something like "auto repair Phoenix. " This would narrow down the search results while also providing hyperlocal leads. Using your city or neighborhood can make all the difference in an effective PPC campaign. The best PPC advertisers constantly update their keyword list. Finding the top keywords can be a long process. But it's also an important step in any PPC campaign. How PPC Works Long-term Nothing comes easy in business. PPC campaigns need to be monitored, analyzed, and updated in order to be effective. The work doesn't stop once the campaign is up and running. How PPC works effectively is with good management. You need to stay up to date on your account trends to be successful. Remove and replace negative keywords to decrease wasteful spending. You should also research and add successful keywords regularly. Successful PPC starts with you. You need to make sure your website and landing pages are optimized for success. The whole goal is to get traffic to your site. If your website is subpar then you can kiss your new leads goodbye. Refine your landing pages and make sure they have definitive call-to-actions. CTAs can be anything from a "contact us" button to an offering like a free consultation or discount. The goal is to turn leads into paying customers when they visit your site. Next Steps PPC is an effective tool for small businesses looking to attract new business. Remember to set a budget, find relevant keywords, and monitor your activity to maximize your ROI. Your next customer might be only a click away. Are you ready to start a PPC campaign? We can help. Contact us for a free consultation today. --- ### How to Measure Digital Marketing ROI > Digital marketing is still kind of like the wild West. Make sure your strategies are working by using these metrics to measure your digital marketing ROI. - Published: 2017-07-20 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/measure-digital-marketing-roi/ - Categories: Marketing Reporting How do you know you’re getting the results from your marketing that you’re paying for? You have the measure the return on investment (ROI). Your digital marketing ROI will help you understand where your marketing is doing well and where it’s underperforming. Several metrics will help you in measuring the ROI of your digital marketing. Knowing what to track and what to ignore is vital to your marketing success. Why Measure Digital Marketing ROI? 93% of Chief Marketing Officers (CMOs) feel they are under significant pressure to deliver measurable return on investment. Measuring returns helps show the value of your marketing efforts to company leaders. If an element of digital marketing is going well, you can invest more money in that method. If another tactic is underperforming, you can reduce your investment. Either way, measuring helps you adjust your strategy. Return on investment is a way to hold the marketing department accountable for their spending. Become an expert at showing leaders the positive impact of digital marketing. You will be an incredible asset to your organization. Analyze the Data You Generate In the course of marketing, gaining customers, and providing customer service, your company generates an enormous amount of data. Unfortunately, many businesses struggle to turn data into understanding and understanding into action. Your organization can be different. By knowing what parts of the data you generate are important, you can zero in on how effective your digital marketing really is. As you gain understanding regarding what parts of digital marketing bring growth in your industry, you can develop key performance indicators (KPIs) to track. By knowing your KPI performance through each month, quarter, and year, you can predict your digital marketing ROI. Skip the Vanity Metrics A vanity metric is something that makes you feel good but doesn’t lead to any sales or growth in your organization. Social media “likes” are a vanity metric. Unless a prospect takes action to engage further with your company, that “like” means nothing. Other vanity metrics include: Website traffic that is not linked to sales behaviorShares of your social media posts, especially non-product related postsNew followers on social media accounts It not that these things never eventually lead to sales. It’s that focusing on these metrics as a measure of success is misguided. You need to look further down the funnel for indicators of success. You should focus on metrics more directly related to sales and growth. Measure Mid-Funnel Engagement Engagement at the top of the funnel simply builds awareness. However, engagement activity with mid-funnel elements produces customers. Mid-funnel engagement is worth measuring. Some examples of mid-funnel engagement include: Downloads of free product guidesCase study downloadsVisitors to a sales pageOpens of sales or product-related emails Measuring increases in this type of engagement can help you understand where sales are coming from. When you can connect this activity to growth and revenue, you have a great way to measure digital marketing ROI. Consider Conversions Obviously, conversions from digital marketing have a direct return on investment. It can be hard to know exactly how much the social media presence and engagement played into a conversion. Nonetheless, you can track direct conversions. Direct conversions may be sales, but they don’t have to be. Consider the following metrics as well: Clicks to a landing pageClicks on a social media adSign-ups for a promotional webinarCalls to your sales line using a promotional code from an online ad You can often draw a direct line between these activities and revenue, so they are an excellent part of your digital marketing ROI. Measure the Performance of Various Channels When you use unique promotional codes, you can track where your inquiries and sales are coming from. You can link one promotional code to a pay-per-click (PPC) ad, and another to a Facebook promoted post. If you notice that one referral code or link is doing exceptionally well, you can double down on that effort. You can also evaluate how you set up that campaign and replicate the approach in other areas. Some channels that you can measure to determine digital marketing ROI include: Direct trafficOrganic searchPPCEmailCustomer referralsSocial media promotion by platform Knowing what channels are getting you the conversions you need will help you hone your strategy. It will also give you valuable insights into your customer base. Make Your Data Relevant to Management As a marketer, you understand how important the digital world is. In fact, you may really enjoy the details of how social media works. Digging into online platforms and digital marketing strategy is probably your strong suit. It’s highly likely, however, that your managers feel differently. They may not understand the digital world very well, but they don’t really need to. Unless you have a passionate manager, you don’t need to explain it. Instead, translate your data into the dollars-and-cents language that your leaders speak. When you can describe digital marketing in terms that make sense, you’ll win support for your ideas. This can make you very influential in your company. Make sure you present data in a way that is simple, to the point, and easy to understand. Show your leaders what you’re doing and the digital marketing ROI it's creating. Make clear recommendations backed by data. And when they sign off on it, you can go back to enjoying all the details. ROI Is Essential to Marketing Success Industries change quickly, and companies must be ready to adapt. No organization can afford to waste time and money chasing vanity metrics. A company must use a digital marketing budget effectively. The only way to justify your leaders’ investment in digital marketing is to create KPIs that are related to real success and growth. When you track mid-level engagement and conversions, you’re on the right track. When you understand how each channel affects your results, you’re a rockstar. If you’re interested in understanding how to make digital marketing work for your company, we’re here to help. Contact us for a free consultation today! --- ### When Marketing Progress is Measured, Performance Improves > It's true that you have to spend money to make money. But you want to spend it in the right places. Marketing performance reporting ensures just that. - Published: 2017-07-18 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/marketing-progress-measured-performance-improves/ - Categories: Marketing Reporting Importance of Marketing Performance Reporting With a variety of digital channels, small businesses are in the unique situation where they can significantly boost revenues without heavy expenditures. And one of the biggest benefits of digital marketing is that companies can tie each expense to a measurable result. In traditional marketing and advertising-- like the days of Don Draper and Mad Men-- the success of a marketing campaign was difficult to track. Any boost to sales could be the result of a number of factors that were unrelated to the marketing expense. But with performance reporting small businesses can measure their digital marketing ROI. This type of analysis is the difference between throwing money at a marketing issue and crossing your fingers for luck. Performance reporting can change your business. Here's how: 1. Performance Reporting Saves Money If you want to get your money's worth with digital marketing then it is necessary to have the right tools in place to see what works and what doesn't. And in the digital age, it is too late to wait and see down the road. Businesses know that digital marketing can transform their companies. In fact, 80% of companies are set to increase their marketing budgets. But an investing is worthless unless it delivers results. And some companies are so overwhelmed with the possibilities of new digital tools and markets they aren't sure where to begin. Worse still is the marketing consultants who promise big results without a link to measurable goals. Reporting on performance allows companies to track where their money is going. Rather than wait for a campaign to soar or flop, reporting lets companies reinvest or abandon their efforts right away. If the Facebook ads aren't working you can drop them right away and redouble your investment in video content on YouTube that is seeing results. You won't waste your money. And every penny you spend can transform itself into market research too. 2. You Won't Leave Your Performance to Chance Being proactive is one of those buzzwords that exists for good reason. Especially in digital marketing--where every moment wasted can give your competition an edge -- it's important to plan ahead. Performance reporting allows your company to see what works and what doesn't in real time. Everyone in business should prefer preparing for the storm to trying to rebuild after the flood. With digital marketing reporting tools, you can make adjustments as you go. Rather than waiting for quarterly revenue reports, or the impact of digital campaigns to SEO down the road, performance reporting helps your company remain proactive and strategic in digital marketing strategies. 3. Measuring With Your Business Goals in Mind If there is any doubt about the dramatic impact small investments to digital marketing can make for your company you can take content creation as an example. One company was able to increase inbound traffic 3000% in a single year by focusing on creating 4 pieces of content per week on average. This type of performance is easy to track. You simply focus on one aspect of your blog and then use Analytics to measure inbound traffic. But performance reporting goes many steps beyond this information. For one, how valuable is the spike in traffic if it isn't from your target clients? What if all that effort results in a tiny spike in conversions? Of far more importance is using the right reporting mechanism to tie performance into your business objectives. 4. A Diversified Approach What company can afford to deploy a single marketing approach and hope that it works? With basic SEO and traffic measures, your business is typically considering a single campaign at a time. But digital marketing success means using a variety of digital channels to achieve a number of goals. Are you trying to boost reviews to drive sales? Leverage social media to increase inbound traffic and conversions? Is your content campaign aimed at creating inbound links to raise awareness of your brand? Whatever your integrated strategy is, it can't depend on a single digital channel. There is too much opportunity to waste. By tying your campaigns into overall business goals you can measure the strength of each and how they contribute to your bottom line. SEO or traffic alone--even just measuring revenue against marketing spend--can't come close to this level of granularity. 5. Knowing Your Clients An unfortunate byproduct of all the access to digital markets is that companies send out a message in a scattershot approach at times. Their strategy is based on hoping something might work much more than knowing what will work ahead of time. And the difference between knowing and hoping is having an intimate understanding of your current and prospective clients. Performance reporting is not just a measure of marketing campaign success in real time. One of the benefits of this level of analysis is that performance reporting equals free market research. And market research that is tailored to the exact needs of your company. By linking current client data with digital behaviors you won't just know what works in marketing strategies. You will actually learn more and more about your client base each day. 6. Going Beyond SEO and PPC While SEO and PPC campaigns can deliver data on the habits of your internet visitors, a performance reporting approach can leverage what you already know to construct new campaigns. If you know the current audience you are serving, and what they most respond to, you have a ripe target market to invest in. Reporting on the condition of your marketing campaigns links their effectiveness to the needs and desires of your current and potential clients. This is a detailed form of data no business could have hoped for 20 years ago. Getting the Best Results Once you know the benefits of performance reporting all that is left is to construct a set of measurement data that is linked to your company goals. Unfortunately, knowing how to create and track these performance metrics is part art and science and depends on marketing experience. Don't leave your marketing campaigns to chance. Bear Fox marketing can deliver results with your campaigns and show you how to measure each level of performance. Contact us today to see how we can help you grow. --- ### The Biggest Creative Content Marketing Trends of 2017 > It's all about content in 2017 and standing out in all the noise will take major creativity. Here's what's making waves in creative content marketing. - Published: 2017-07-17 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/biggest-creative-content-marketing-trends-2017/ - Categories: SEO The Biggest Creative Content Marketing Trends of 2017 The key to successful content marketing is to be creative. Anyone can write a blog or post a video. So how can your company stand out in the vast website crowd? Be original! Creative content marketing will allow your business to make its mark in the digital world. Unsure of how to add a unique touch to your content marketing? Read on! Top 7 Ways to Use Creative Content Marketing Creativity doesn't always come naturally. Finding new ways to use original marketing techniques can be difficult. Here are 7 simple ways to use creative content marketing. 1. Use Different Forms of Digital Media Blogs work great, but there are other unique ways to share content with your users. Displaying information in new ways keeps your content exciting to read. Interested in some fun digital media formats? Here are a few to consider! Slideshares A slideshare is similar to a PowerPoint presentation. Small bits of information are presented in a slide format. Be sure to use graphics! Infographics An infographic allows you to display data using a chart or diagram. Did you know that people retain 65% of the information they see in images? Infographs are a must for creative content marketing. Videos YouTube is a booming industry. With millions of views a day, videos have become a useful marketing tool. Instead of writing a DIY blog, video it! This will keep your readers interested in your new marketing content. Don't settle for traditional ways of displaying content. Think outside the box and embrace creative content marketing! 2. Use Catchy Headlines The first thing your reader sees when looking at your content is the headline. If the headline isn't catchy, your reader isn't likely to click to keep reading! There is an art to creating quality headlines. Here are a few headline writing tips. Be uniqueMake a promise to your readerUse numbersBe specificUse interesting adjectivesUse trigger words such as why, how and what Your headlines have to be attention-grabbing. Be sure that your content headlines super intriguing. 3. Use Podcasts Podcasts are a fun way to share content with your client-base. You can use a podcast for a variety of purposes, including: Interviews with the ownerQ&A sessionsAsk me anything sessionsA new form of bloggingShare tips and tricks related to your niche Want to create the perfect podcast? Here are some tips! Time Management Your podcast shouldn't be super long, but it also shouldn't be too short! Use just enough time to provide the necessary information. Hour long podcasts are likely to bore your listeners. Focus on Interesting Topics Create podcasts about topics that are interesting. Remember, you've got to entertain and inform! Use Top Notch Audio Equipment Podcasts are fully audio-based. Poor audio means poor quality podcasts. Use high-quality audio equipment, such as microphones and headsets. 4. Use Social Media Social media isn't just for social media marketing. You can use social media websites as a way to share content. Use social media to pose questions to get your audience involved. Post snippets of blog posts and redirect your clients to your website. There are plenty of ways to use social media that includes content marketing. Aside from text-based posts, you can also use pictures and videos. Post a picture on Instagram. Or create an Instagram story to really draw your readers' interest. If done right, your content can go viral! 5. Be Responsive Customers ask questions and post comments. In return, customers want to hear from your company! Leave the communication door open. Provide as many communication lines as possible. Be willing to have open conversations with your clients! Responsiveness can be met in many ways. Use an auto-responder for emails so that clients know you received their message. Set a goal to respond to all customers within 24 hours. Have customer service representatives available in various ways. Many customers like fast answers. The best way to achieve this? Chat! Ensure your customer service reps are also responding on social media. This allows you to build deep connections with your client base. When responding, be personable. Make your customers feel comfortable with asking questions in the future. Remember, happy clients are returning clients! 6. Make a Quiz Quizzes are a fun way to share information while getting your reader's involved. Outcome quizzes are always exciting. Quizzes can be created about any topic! Want to test your reader's knowledge about cars? What about marketing techniques? The options are endless! Quizzes are popular among the Internet crowd. In fact, most quizzes are shared more than 1,900 times. You can create a quiz based on content you've already published. There's no use in reinventing the wheel if the data is already there! 7. Make Entertaining Content a Marketing Objective Content marketing is a big play on human psychology. When customers read your content, they want to feel positive feelings. Aren't you more likely to read something if it makes you happy or excited? The best way to create positive feelings in your content? Use humor! Not only should your content be informative, it also needs to be entertaining. If your content can make your readers laugh, you've won the battle. Humor needs to come naturally. Forced humor is just as bad as low-quality content. Find ways to incorporate funny words while keeping your content useful. Marketing Professionals to Grow Your Business Does your marketing plan need an overhaul? Tired of spending money on marketing efforts with no results? Want to make your content stand out from the crowd? Poor marketing can decrease your company's brand and reputation. The key behind a successful company is high-quality marketing. We have the expertise your company needs. You can count on us to grow your business! Don't let your company continue to suffer with sub-par marketing. Instead, work with professionals who can improve your marketing stance. Contact Bear Fox Marketing today to get started. --- ### 7 New Hacks for Your Facebook Marketing Strategy > There's no better way to kick start your local marketing than with a targeted Facebook marketing strategy. Click here for 7 new hacks to convert more leads. - Published: 2017-06-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/7-new-hacks-facebook-marketing-strategy/ - Categories: Facebook Advertising 7 New Hacks for Your Facebook Marketing Strategy Rookie business owners think a Facebook marketing strategy builds itself. Buy a few ads, target them where you may, and watch the money roll in, right? We have an awesome team to help you with your Facebook ad strategy, but making Facebook work for you involves more than just buying ads. Engagement, measurement, and effective management are essential for business owners looking to make a splash online. Schedule Strategically Most people think of scheduling posts as a common sense element of a Facebook marketing strategy. But it cannot stand on its own without real engagement with the scheduling process. There's a reason we recommend creating a calendar for your social media strategy. It keeps things consistent and lets you avoid a tumultuous social media strategy where nothing gets done. Some things to consider when scheduling posts for your Facebook page include: Are there any promotions going on at the time this post is scheduled? How is the time-of-year affecting the mood and state of mind of my customers? Are our competitors offering promotions at this time, and if so how do we avoid losing customers to them without simply playing "follow the leader? " After considering these matters, you can reasonably schedule out your posts while claiming knowledge of the process. Use Contests and Promotions Contests and promotions are at the core of an effective social media strategy. These can either be done on your website and connected to Facebook or done exclusively on Facebook. For example, we think the Lay's Do Us a Flavor contest is pretty brilliant, and it's not hard to see why. That contest, though it seemed as simple as people creating a potato chip flavor and resulted in a number of unfortunate memes we all saw, also resulted in a feeling of engagement for Lay's consumers. For the first time, customers of one of the largest potato chip companies felt like they were in the driver's seat. Contests make your consumers feel they have power and are valued. And in an era where it's easy for brands and companies big and small to become faceless, this is vital. Make Engagement Central to Your Facebook Marketing Strategy Most social media strategies are centered around the concept of engagement. Putting engagement at the core of your Facebook marketing strategy is a great way to keep your customers interested and even bring in some new ones. Off of Facebook and onto Twitter, the brand most notable for its strong engagement of social media visitors is Wendy's on Twitter. Along with doing typical "corporate engagement" things, like checking in on customers with bad experiences and posting ads, they've also become a bit notorious for their online jokes. Buttons Are Your Friends Share buttons are your friends online, and if you don't have these on your website you effectively lack a Facebook marketing strategy. Social Media Week offers great advice to those looking to use social media buttons. They encourage business owners to focus on placement of these buttons and only put buttons users are going to use. This means if you run a sheet metal business, for instance, you might not want a Pinterest button. And if you're running a restaurant, a LinkedIn button makes no sense. Finally, make sure you look at the numbers regarding the social media buttons on your site. A good Facebook marketing strategy, as with any good digital marketing strategy, is self-examining and self-critical. So if people aren't using a certain button? You can probably get rid of it. And if most of your users are sharing on Facebook or Twitter, focus on these buttons exclusively. Tag People and Businesses Influencer marketing refers to a business tagging and sharing content from "influencers," such as entertainers, CEOs, and community leaders, as a part of their social media marketing strategy. The biggest benefit of influencer marketing as a part of your Facebook marketing strategy is its ability to give your business legitimacy and have your readers come to your site for interesting content. As with other strategies, use this one where it makes sense. Something feels "off" about an ice cream parlor sharing a post from Tim Cook, for instance. And as much as writing about Facebook marketing means we love Mark Zuckerberg, your local plumber probably shouldn't be sharing Zuckerberg's personal content. Share and tag influencers in your industry. Think about who your customers want to hear from, and let them hear from them. Take Advantage of Facebook Plug-ins Plug-ins involve a lot more than just posting a share button to your website. Using a Facebook plug-in means giving your customers more latitude regarding how they interact with your brand on Facebook. This is absolutely vital to creating a relevant Facebook marketing strategy. One of the best Facebook plug-ins your business could take advantage of is the "save button. " This button lets users take products and events they're interested in and save it to a private list on Facebook. They can share items on that list with friends and receive notifications regarding them. For you, this means your brand is front-and-center in the mind (and more importantly these days, news feed,) of your customers. Comedy Can Do A Lot Finally, as serious as your business may be, don't be afraid of a little tasteful humor supplementing your Facebook marketing strategy. There is a world of benefits to sharing memes on Facebook, but you need to do it right. If done properly, memes can make your brand seem relatable and even funny. If done poorly, memes can be in poor taste and offensive. For instance, most people don't want to see Condescending Wonka memes coming from a funeral parlor. So know memes before you share them to make sure they're effective. Further Assistance We're in the business of digital marketing and would love to help you build up your social media strategy! Contact us for help with Facebook ads, social media marketing, SEO, or PPC. We'll even give you a free consultation. --- ### How IOT Can Enhance Consumer Product Marketing > The Internet of Things (IOT) is revolutioning consumer goods themselves. Now, it's transforming the consumer product marketing process. Here's how! - Published: 2017-06-30 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/iot-can-enhance-consumer-product-marketing/ - Categories: Marketing How IOT Can Enhance Consumer Product Marketing At one point in modern history, the internet was just a collection of ragtag sites and search engines or some place where people looked up MapQuest directions to their vacation destinations.  However, as technology becomes more and more intertwined in our lives, the internet has crept into everyday life. Even though this trend was occurring, though, there's still a very physical divide between the internet and the products we buy as consumers.  Or is there?  More recently, marketers have started to understand the immense potential of what is called the "Internet of Things," or IOT.  Consumer product marketing is rapidly becoming aware of this trend and it's leading to some really interesting products that no one could have foreseen even 5 years ago. It seems that the Internet is truly becoming indistinguishable from life itself. Curious as to how the IOT will help (or hurt) consumer product marketing? Read on. Wait, the "Internet of Things? " This phrase might be a bit confusing, we know. In 1999, Kevin Ashton gave a presentation wherein he coined the term "Internet of Things. " He used this term to refer to the idea that the internet was moving past just computers and phones. In the Internet of Things, the Internet and technology encompass even regular products in our lives. One prominent example is in vehicles -- if a car detects that your tires are wearing down, for instance, it can direct you to a marketed tire shop. This is the Internet of Things: complete integration of the internet (and the marketing that goes along with it) in physical things. While it might not be immediately clear how this relates to consumer product marketing, IOT holds a ton of potential. Nearly every product can benefit from internet integration Connecting Services to Products Something that's particularly interesting with the IOT and consumer product marketing is the idea of connecting a service to a product. Let's use another example. A person goes to the store because they're looking for a new microwave oven. In an Internet of Things sense, maybe this microwave can detect the types of food that the user normally microwaves. Then, it can give nutritional guidelines or dietary advice. This is exactly the kind of revolution that can occur with the IOT -- products no longer have to only be products. Instead, there can be an internet service attached to it. This is all immensely useful for consumer product marketing. There's now a unique path to solving the problems of consumers. Mountains of Data Maybe that's misleading -- we should say that there are --- ### SEO vs PPC: Which Has More Value? > Find the pros and cons of SEO and PPC. Learn which strategy delivers better value based on your goals, budget, and timeline for business growth. - Published: 2017-06-29 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/seo-vs-ppc-value/ - Categories: SEO Are you trying to build traffic to your website but are unsure of where to begin? Well, you're in luck because at its most basic, the problem boils down to two choices: SEO vs PPC. Each has their own benefits. But one might be better suited for your goals than the other. In this post, we'll dive into the SEO vs PPC debate and provide you with what you need to know so your advertising campaign can move forward. Ready? SEO vs PPC Campaigns The main difference between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns is where you're spending your money. One helps you increase your website's organic traffic, while the other directs traffic to your website via targeted advertising. Both are effective in their own right. But first, let's get into the basics of SEO vs PPC. SEO Implementing best SEO practices has become imperative to growing website traffic. In order for your web presence to grow, your website should be optimized for not only the user, by for search engines as well. Thankfully, though, search engines favor websites which are designed with the user in mind. Following SEO best practices can also be a cost-effective way to build your traffic. However, it is recommended that you seek advice before making a bunch of changes to your website. Improving your website's SEO score, though, does take time. But if you're willing to do the legwork, improving your website's SEO can prove more beneficial in the long run. PPC Do you have money to spend and a website that needs traffic fast? If you answered yes, Pay-Per-Click advertising might be the option for you. PPC advertising works like the name implies: you pay for every click. However, the cost of the click depends on how competitive the selected keyword is. The major search engines offer PPC advertising programs such as Google AdWords or Bing Ads. When utilizing the ad programs from major search engines, you're paying for your ad to appear in the sponsored results section. This appears above (and sometimes below) the organic search results. While PPC advertising is a sure way to get your website quickly  to the top of the Search Engine Results Page (or SERP for short), it is typically more costly than going the SEO route. What to Consider Before you begin your SEO vs PPC debate, it's important to take a step back and consider the different variables involved. Each has its own advantage over the other. But there is also no wrong way to settle the SEO vs PPC argument. What matters most are the goals of your business, and how much money you plan to spend achieving those goals. Listed below are three main considerations that need addressing before your decision is made final. Advertising Budget How much are you willing to spend for increased website traffic? If you have a decent amount of cash and want quick results, you should consider PPC for driving qualified traffic to your website. Alternatively, if you're operating on a tighter budget and are patient, it might be prudent to give more weight to SEO strategy. Typically, the visitors funneled in through organic search results are generally more valuable to your business than a visitor which followed a paid advertising link. But don't let the cost scare you away from PPC advertising, either. You can spend as much or as little as you like (some of the programs do have a minimum spending requirement). It's a good idea to have a digital marketing agency perform an SEO/PPC audit to identify the best opportunities for your business before you identify your strategy and invest more money. Examine the Market One of the benefits to using a PPC program is that you get to choose how much you want to spend. But that doesn't mean you only throw a few dollars at a keyword and call it a day. For a successful PPC strategy, you need to determine what a fair price actually is, and what's within your budget. For example, if you're trying to break into space for general keywords such as "health insurance," you're likely going to pay a higher price. You can avoid these higher price keywords by narrowing down your keyword to something more specific.   Consider "longer-tail" keywords, or keyword phases that are longer and more descriptive of what the searcher is looking for.   These often have lower acquisition costs and combined together with a larger number of other long-tail keywords, can produce a good amount of search volume. Evaluate the Competition When trying to settle the SEO vs PPC argument, it's helpful to know how competitive the SERP is that you're targeting. Armed with the keywords you're trying to target, you can use tools such as the Google External Keyword Research Tool to determine the potential level of competition. If the SERP is filled with high authority websites, it will likely be more difficult (not to mention expensive) to break into that same space.   Again, an SEO audit can help identify this upfront. Getting the Most Value When it comes to getting the most value from your marketing strategy, focusing on SEO and growing your organic traffic is the safest bet. SEO isn't free, however. It requires time and the knowledge to make your strategy successful. Alternatively, PPC advertising can cost you as much or as little as you want. But that doesn't mean it's simple as throwing money at one keyword. PPC advertising also requires research, know how, and practice. There is no definite winner to the SEO vs PPC quandary. But with the right set of tools (and carefully chosen keywords), your marketing strategy can implement either (or both) with great success. SEO and PPC? Unfortunately, SEO vs PPC is not a coherent advertising strategy. However, the combination of SEO and PPC is. The SEO vs PPC question doesn't have to be one or the other. Many effective advertising campaigns utilize both.   In fact, click through rates for combined SEO and PPC efforts are higher than if done in isolation. SEO should already be a major fixture of your marketing strategy. With the addition of a PPC program, you're better able to maximize the potential of both methods. Conclusion Is your website (and thus your business) on the grow? Online marketing can be tricky, especially if you're new to the digital world. That's okay, we're here to help! To learn how we can help grow your business (and maybe for a free breakfast), contact us today! --- ### How to Find Your Digital Marketing ROI > For a company to complete, it needs digital content. But how do you get the most bang for your buck? 5 ways to measure and maximize digital marketing ROI. - Published: 2017-06-29 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/find-digital-marketing-roi/ - Categories: Marketing Reporting The internet is growing and it shows no sign of slowing down. That means there are now more connected "things" than ever before -- about 8. 7 million to be exact.  It comes as no surprise, then, that companies around the world are capitalizing on digitization. By doing so, they can grow their brand, expand their outreach, and build their bottom line.  Yet, with so many tools available today, how can you make sure you're getting the most out of your digital investment and maximize your digital marketing ROI? We'll take a look at a few metrics you can track throughout your campaign to make sure you're seeing the results you need.  Ready to learn more?   Let's get started! 1. Monitor Your Unique Site Visits One way to make sure your digital marketing efforts are paying off is by looking at how many unique visitors are browsing your online offerings. Put simply, a unique visitor is an individual who visits your site at least one time during your designated reporting period. Your analytics platform should be able to clearly show you this data. It can also weed out inauthentic "visits" from bots such as spiders or crawlers. Measuring your unique site visits as your campaign progresses can help you identify if traffic is moving upward. It can also show you how it's affecting your business. You'll be able to see where the visit originated, how long they were on your site, and what -- if anything -- they purchased. 2. Determine Which Content Delivers -- and Which Doesn't Today, there are more platforms than ever before through which you can create and deliver content to your digital audience. From blogs to social media posts, the layout of the platform itself often determines the form of your content. In addition, the audience type could differ.   What works for one user on Twitter might not appeal to someone on LinkedIn. As such, simply monitoring the effectiveness of one type of content isn't enough to give an accurate measurement of your digital marketing ROI. Rather, you should be monitoring your content across all utilized platforms. You'll want to see what's a hit with your target audience -- and what's not attracting them as you'd planned. Yet, it's important to take this step as far as possible. Did you identify a particular post or piece of content that generated tons of clicks and is tied to a surge in purchasing? That's great, but keep digging! Use these analytics to help you identify what your core customers prefer, what their tastes are, and what they're most interested in seeing. Then, leverage this knowledge to craft the compelling content they crave. 3. Evaluate Your Landing Pages It's important to monitor who's viewing your digital content.   Equally vital is to understand where they're first accessing it. By doing so, you can analyze your landing pages to determine which ones are seeing the most activity. Typically, your homepage, your blog, and some of your heavily promotional pages will be some of your busiest. One reason? You're probably linking to these pages in other places on the web (e. g. a social media post that implores customers to "check out our blog! ") Yet, your unique indexing may actually be driving customers elsewhere, such as to more obscure interior pages you didn't consider. Regardless of which ones ping the highest during evaluation, keep in mind that one way to optimize your digital marketing ROI is to make sure every page of content is rock solid. In the online world, you only get one shot at a first impression.   Make sure that no matter when someone first encounters your brand, they're blown away by your design, usability, and content. 4. Identify High Bounce Rates To maximize your digital marketing ROI, use your online presence to encourage users to explore your site and make a purchase. As such, it's important to review data analytics that detail the bounce rate for each page. A user "bounces" when he or she just visits one section of your website, failing to click elsewhere. Some sites, such as a blog article, are typically intended for one-time use.   As such, they're expected to have a higher bounce rate. After you analyze which sites are measuring the highest for bounce rate, examine the content.   See if there's adjust you could make to encourage users to interact more with your brand.   With a little extra work, there are some valuable software tools to identify ways to improve bounce rates. 5. Measure Leads on an Individual Level A company's approach to digital marketing can (and should) encompass myriad individual campaigns. For instance, you could be running a social media campaign at the same time you're seeking to optimize your website's SEO to show up higher in search rankings. As such, to track your digital marketing ROI, it's helpful to separate leads by campaign type. This can help you identify which specific actions are converting prospects, so you can do more of this type of outreach in the future. For instance, a post offering a coupon code to loyal social media followers might have resulted in a significant sales increase. If so, this is a tactic you may want to employ again in the future. On the other hand, if you invested heavily in a text-and-image-heavy blog detailing your latest promotion only to see a minimal profit, this may be an avenue you'd want to reconsider moving forward. Building the Digital Marketing ROI You Deserve Are you ready to take your digital marketing to the next level, cultivating the type of online presence that builds brand identity, encourages customer loyalty, and turns leads into long-term clients? If so, we'd love to help. We deliver powerful and smart digital marketing solutions that take into account every aspect of your virtual reputation, whether it's SEO or PPC -  we've got you covered. Contact us today to get started and let us help you redesign your digital future! --- ### Web Design Trends to Set You Up For Success This Year > You may have a fantastic marketing campaign but if your website is lagging, your business will be hurt. Web design trends are vital to know of. Click here! - Published: 2017-06-23 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/web-design-trends-set-success-year/ - Categories: Marketing Your promising new marketing campaign is up and running, but you wouldn't know it by looking at your website traffic. In order to operate a successful website (and increase conversions), you need to keep up to date with the latest web design trends. In this post, we'll discuss what web design trends you should be looking out for (and hopefully implementing) in the near future. New Web Design Trends Web design trends come and go. These trends, however, are generally a reflection of other developments. For example, there seems to be a newfound emphasis on keeping web design simple. This is a result of search engine algorithms and updates which favor user-friendly designs. But that's just one example. Check out the list below to see what other web design trends are making their way to the first search engine results page. Mobile First Design One of the most important web design trends around right now is designing a website with priority given to mobile users. Recent search engine updates have renewed the importance of keeping web designs simple, clean, and ultimately more responsive. With more and more people utilizing mobile devices to browse the internet, search engines have taken notice. As such, search engines now favor websites with fast loading times and user-friendly navigation. Designing a website with mobile users in mind is a sure way to boost your rank on search results pages. Minimalism and Simplicity Also a result of search engine updates, current web design trends are now leaning towards more simplistic web designs. First and foremost, a website should be designed with its user in mind. That is, your website should be easy to use and easy to navigate. But this isn't only for the user. Remember, search engines favor websites which are user-friendly. As such, ensure your users are able to navigate your website easily. Doing so will not only create a better experience for the user, but it will also boost the site's SEO score. Content As a Priority Have you ever heard the phrase "content is king"? If you haven't, it's time to start creating content, and lots of it! As search engines comb and sift through websites for indexing, the algorithms search and scan the pages for relevant information. Just like a simplistic website design, search engines favor sites with high-quality content written with the user in mind. For instance, a navigation bar and internal linking structure provide search engines with the information necessary to properly index a website. Content, on the other hand, takes this a step further by providing search engines with more detailed information. This information is then used to categorize a website and evaluate its quality. To win the favor of search engines, your website should include a blog page (if it doesn't already) which is filled with high-quality and useful information (not only for the reader but for search engines, as well). Robust Backgrounds and Color Schemes Have you noticed websites are using more robust colors? If you have, you've already spotted one of the latest web design trends. In order to set their work apart from the rest, web designers are getting more daring with their color schemes. For example, many websites are beginning to utilize brighter colors. These colors are often found in pairs and fade into each other with a gradient design. Other design trends include using different colors which are layered, which are used to create more depth on the page itself. With this trend, even simple layouts can appear to pop off the screen. Geometric Shapes and Balance Another new element of web design used now days aims to create balance by utilizing different geometric shapes. As web design continues to move towards the more simplistic, designers are beginning to add some flair by using geometric shapes and patterns to frame images and create some intrigue. Other design elements you might start noticing include the use of negative space. This is particularly evident on websites which use lines and block shapes. One area of the page might have a splash of color which is then offset by existing white space. In the age of minimalism, this trend could prove not only simple but elegant, as well. Increased Depth There's only so much you can do with a flat screen, and it would seem that web designers are tired of everything looking the same. To mix it up, websites are attempting to create more visual depth with the web page itself. This depth is being achieved using various design tricks, such as the previously mentioned layered color schemes. Animation and Video Who doesn't enjoy a quality GIF image? Although new website designs might not include your favorite meme on the homepage, some designers are getting creative with their use of GIF images and other animations. An animation is a terrific way to convey meaning, whether it be how something works or part of a larger narrative. Animations also have the ability to convey more meaning more quickly than text can. As a bonus, the file size of an animation can often be smaller than that of an image or a video, making it all the more attractive to web designers trying to optimize their website for fast loading times. Simplified Navigation As previously mentioned, current web design trends are beginning to favor lightweight and responsive page designs. As such, the websites themselves are becoming easier to navigate as designers parse down the intricacies of a website's linking structure. Remember, search engines have begun giving preference to websites which are responsive and designed with the user in mind (especially mobile users). As a result, many web designers are making websites easier to navigate. In an effort to simply, some websites are even cutting down the number of navigation options by about five times the number found in older website designs. Conclusion Is your business on the grow but your website is having trouble keeping up with the ever increasing pace? Implementing these web design trends is a terrific way to improve not only the user experience but the search engine results, too. To learn how we can help grow your website (and thus your business), contact Bear Fox Marketing today! --- ### 5 Reasons to Hire a Content Marketing Specialist > By hiring a content marketing specialist, you'll have the ability to show off your digital content in a new way. Check out 5 helpful reasons in this post. - Published: 2017-06-21 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/5-reasons-hire-content-marketing-specialist/ - Categories: Content Marketing - Tags: Content Marketing, copy writers, focused specialists, Search Engine Optimization, SEO If you want something done right, don't do it yourself.   Forget conventional wisdom. You're not an expert in everything, and the more complex the field, the more you need an expert.   While that seems obvious, only 30% of B2B marketers say their organizations are effective at marketing. When it comes to content marketing, you literally can't afford to leave anything to chance. Any amateur move you make means a more skilled competitor is getting ahead of you.   Enter the content marketing specialist. Below, we'll be taking a look at why you need one. Cost Efficiency Would you rather hire a team of editors, writers, graphic artists, social media gurus and still fall short of your goals, or hire a content marketing specialist and be sure it's sewn up? A specialist makes a good deal of business sense. They know their trade and don't require the same overheads as full-time employees.   You can hire content marketing specialists as you need them, whether it's for a short-term campaign lasting a few weeks, or as a longer effort to direct your marketing strategy over a number of years. A specialist has a genuine investment in your brand, because your success will ultimately be their success. As a result, you're likely to get driven individuals who will do their utmost to maximize your revenue. The price of not hiring a content marketing specialist is worth considering. Your website might be destroying your business with amateur-hour content. Poor content doesn't just drive your own customers away. It also gives your competitors a boost. If your competitors have invested in a specialist to take their content to the next level, you can say goodbye to your customers altogether. Even when you're not literally spending more, you're still losing money you could have gained, which amounts to the same thing. Holistic Strategy What's your content marketing strategy?   Did you hesitate? Admit that you don't have one? As a business owner, you know that good strategy can make or break a business, but you may not have considered that each section of your business requires its own strategy. The same is true of content marketing. Creating a coherent strategy is basic-level stuff for a true specialist. A strategy gives you a schedule, deployment techniques, and idea of cost and returns, as well as timescales involved. Without a strategy, your attempts at content marketing are likely to be ineffective and scattered. Marketing isn't something you do when you have nothing else going on. Marketing requires hard work and a dedication to seeing a plan through. A strategy will also maintain brand coherency. In an age of short attention spans and instant feedback, your brand needs to be strong and consistent. Would it shock you if I said we're only at the start of the digital age? Social media, influencer marketing, and SEO are snowballing to a huge degree as more and more businesses understand the potential of the digital world. Without an effective strategy, you're destined for extinction. Skills As with any discipline, you're paying an expert to get the skills. Content marketing specialists study for years and have a wealth of experience to pull from. They know what works and what doesn't. They know how to listen for trends and learn from the mistakes of others. Trying to work alone may cause you to make mistakes. You can't hope to match the experience of someone who has spent years immersed in the field, and you'll lose money doing so. So why try? You wouldn't expect to imitate the skills of your programmers, graphic designers, or accountants, so don't expect content marketing to be the domain of dabblers, either. It's a serious, full-time discipline. If you leave it to amateurs, you'll get amateur work. Content marketing specialists aren't cookie-cutter, though. You'll need to have some idea what set of skills you're looking for before you go looking for the best candidate. Luckily, most specialists will be happy to discuss your needs with you. Think of them as consultants, rather than employees, and make use of their expertise. Content Marketing Specialist Insights Marketing specialists are big-picture people. They know marketing doesn't exist in a vacuum. It's influenced by trends, personalities, news stories, and changing tastes. Specialists are trained to pull down big data to look for patterns. Even if you've managed some marketing success on your own, do you know why it happened? Can you repeat it? Probably not. Specialists can look at the data over time, and incorporate it into the strategy we talked about previously to ensure maximum effectiveness for your marketing budget. Analyzing this kind of data also gives the specialist an idea of time. They can plot marketing campaigns over weeks, months, even years, with expectations drawn from known trends. These insights also extend to knowing your audience. Specialists will know to conduct market research to know exactly who your potential customers are and how to speak to them. They can boost the level of trust your audience has in your brand, and position you as an authoritative voice in your industry. Focused Workers Everybody wants to see themselves as multi-skilled go-getters, but there's a phrase for that. "Jack of all trades, master of none. " If you're the manager of your business, then that's what you should be doing. It doesn't sound like rocket-science, but too often managers dilute their effectiveness by trying to have a hand in everything. If you're preoccupied micro-managing your Twitter or struggling to get to grips with Photoshop, you're not advancing your brand in the ways only you can. Time lost to ineffective content marketing is time you should be using to manage your team, build your role as the face of your brand, and further your business. A successful business strategy is always going to be about putting time and money in the right place. The businesses who manage to do it efficiently will succeed, while others will fail. By investing in a content marketing specialist, you can stay ahead of the pack and ensure your brand stays strong. For other marketing hints and tips, be sure to follow our blog, or contact us to find out how we can help boost your brand. --- ### What is the Difference Between Traditional Marketing vs Digital Marketing? > You've probably heard of the two terms, but what exactly is the difference between traditional marketing vs digital marketing? Click here now to find out. - Published: 2017-06-19 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/what-is-the-difference-between-traditional-marketing-vs-digital-marketing/ - Categories: Marketing Great marketing finds and keep customers.   But with so many marketing options, it can be difficult for companies to know how to allocate marketing dollars efficiently.   Now more than ever, people spend more time online than they spend reading books or magazines, or even watching TV? For this reason, marketing is shifting away from traditional to digital channels.   Digital marketing gives companies unique and powerful ways to market to prospective customers where they spend their time! Here are some basics about traditional marketing vs digital marketing. Traditional Marketing Traditional marketing has been around forever.   These include... TVMagazinesNewspaper AdsRadioDirect Mail We're all familiar with traditional marketing methods.   They're easy to understand and we've used them for decades.   Many companies continue to include traditional marketing as part of their budgets.   It's why some companies are willing to spend millions on advertising during the Super Bowl.   A single ad can reach thousands if not millions of viewers in a short period of time.   This can work if a company's target market is wide (think Coke, Doritos, and cars), and your company has deep marketing budgets.   While traditional marketing can have value, traditional marketing can feel slow paced and limit a company's ability to efficiently grow as quickly as it could by using more digital marketing. Digital Marketing With digital marketing, companies can hyper-target customers that most relevant to their products and services.   For example, an IT consulting company in San Francisco can hyper-target their marketing only to senior executives of health care companies in the area with 100-500 employees, annual revenue of over $50 million, and that have been looking online for relevant IT consulting services. And compared to traditional marketing, digital marketing often produces a higher return on their marketing investment.   Digital marketing can reach and convert new customers efficiently.   For example, a digital marketing campaign can target prospective consumers on social media platforms like Facebook, LinkedIn, Pinterest, and Twitter and you only pay for an ad when the prospect clicks through to your website to learn more.   Through email marketing and blogging, companies can retarget and engage with their consumers on a regular basis.   And with SEO, you can have customers looking for your products and services online find you rather than the other way around. Having a Choice While awesome, there are a few things to consider with digital marketing. Most of us as a Facebook account and use the internet throughout the day.   This does not make you a digital marketing expert!   Digital marketing done right takes training, experience, and keeping up with trends... because of the rules of the game change frequently. Also, be aware of your target customer. If you are hoping to reach older generations, Twitter may not be your best bet. You might consider Facebook or LinkedIn better marketing methods for this audience Measuring Results - Traditional Marketing vs Digital Marketing Traditional marketing typical requires more manual processes, more time, and more money. Digital marketing, on the other hand, is highly automated and efficient. Technology and software take data and pull it into a user-friendly database.   By doing so, digital marketing provides real-time tracking of what works and what does not work so that you can optimize your efforts. Trying out a new ad idea? Going the digital route allows you to immediately gauge its success. If it is not performing, you can change it without wasting money. Traditional marketing usually requires a longer period of time to test. Because you have to wait to test your strategy, you may end up spending money on unsuccessful materials. A recent survey of 295 CMOs indicated that 4 of the top 5 marketing channels for ROI were digital marketing channels.   What were they? Email marketingSearch Engine Optimization (SEO)Content Marketing (related to SEO)Paid Search (PPC) If your company's marketing strategy does not include these channels, consider them.   Other promising digital channels have emerged this year that are worth considering - Facebook Messenger ads and LinkedIn advertising can also provide a strong return on investment. Cost Traditional marketing methods like television and magazine ads can be costly, especially for small businesses.   It's wise for companies to build a marketing plan by selecting the most efficient channels for their business first and then laying on additional channels as the size and scope of their business increases.   In many ways, the lower costs of digital marketing create a more level playing field, allowing smaller businesses to compete with larger ones. Targeting - Traditional Marketing vs Digital Marketing As mentioned earlier, digital marketing has an advantage over traditional advertising when it comes to targeting.   Digital marketing allows for campaigns to be hyper-targeted on gender, age, interests, location, and even past purchasing behavior.   This allows companies to get their message in front of the right consumers.   Consider platforms like Google and Facebook AdWords.   They can show ads for a company's products and services that align almost perfectly with what those customers are searching for. Selling shoes? Google and Facebook ads can target people looking for shoes just like the ones you offer. Interaction and Engagement Digital marketing offers a great opportunity for interaction with your customers. Typically when it comes to traditional marketing, you will have basic demographic information - things like age, race, gender... and that's it. For example, if you are running a newspaper ad, they may only provide general demographic information on their subscribers. Want to know how people are finding you? What they think of your ad or what they do after seeing it? This is where digital marketing has great power. You can receive immediate feedback on your ads, products, and business in general. What's Right for You? So what is the right mix of traditional marketing vs digital marketing for your business?   It depends on your business and your goals.   Be wise and remember to avoid limiting yourself to one marketing channel.   Seek help from experts.   Test and optimize your plan so that you can develop the best marketing allocation for your business. Still have questions about traditional marketing vs digital marketing? Contact us for a free 20 minute consultation today! --- ### Strategic, Social, and Thriving: 7 Social Media Trends of 2017 > As the world of social media grows and evolves each and every day, so do social media trends.Check out 7 trends that are shaping social media as we speak. - Published: 2017-06-17 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/strategic-social-thriving-7-social-media-trends-2017/ - Categories: Social Media According to the World Economic Forum: Facebook is the largest country on earth. The fastest growing users on Twitter are grandparents. 2. 44 billion people will be using social media platforms by 2018. There's no doubt about it. If you want your business to succeed, social media needs to be a core component of your strategy.   Here we'll take a closer look at the social media trends you'll need to master this year. 1. Live video Since Facebook launched Facebook Live in 2016, other social media platforms have followed suit. Instagram launched live stories in December 2016, while YouTube just recently announced its own live-streaming TV service early this year (February 2017). Given how platforms are heavily promoting live streaming, you should also consider how to incorporate these functionalities to your marketing strategy. More than ever, people are craving authenticity when it comes to social media content. If you're planning an event, for example, live streaming can make your customers feel more connected to your brand. Pre-produced videos will always have their place in social media. But pre-produced ideally means all flaws have been erased. Live videos, though far from perfect, is a great way to show people how accessible you are.   The lesson here is this: authenticity coupled with accessibility is a fantastic way to strengthen your hold on your social media followers. 2. Blurred lines Nope, we're not talking about that Robin Thicke song! We're referring to how it's becoming more difficult to distinguish what each social media platform is for. Here's the explanation. Years ago, you didn't have to be a digital marketer to know the distinct purpose of each platform. Twitter was for microblogging, Facebook was for connecting with friends, and Instagram for sharing gorgeous pictures. If you want to promote your business' products or service, you'll need a specific strategy for each social media channel. Now, platforms are expanding their features that they're all starting to look alike. Consider how Facebook now has Stories or how Instagram's Location Stories mimic Snapchat's. The good news is it will make allocating budget and resources for social media marketing easier. If you can't seem to gain a following on Instagram, maybe you could be more successful on Snapchat. The important thing is to test which platform/s will work best for your business. 3. Chatbots Arguably one of the hottest social media trends to watch out for this year, chatbots are taking over messaging platforms such as Facebook Messenger and WeChat. Here's how chatbots can be useful for businesses. Let's say a customer sends you a question on Facebook about a product or a service your company offers. A chatbot can immediately reply to that customer's question no matter how early or late it is in the day. Chatbots are also rapidly evolving that people are using them to shop for shoes, schedule meetings, and even act as your friend. Now if you want to use chatbots as part of your social media strategy, make sure you choose a secure platform. This is important if your business requires customers to provide sensitive information such as credit card details (e. g. e-commerce). You should also realize that chatbots are a means to enhance customer service and not a replacement for genuine human interaction. 4. Paid content Some would argue that paid content isn't so much a trend as it is a staple in social media marketing. But we would say since paid content isn't going away anytime soon, it's still relevant to this list. If you have dabbled in social media advertising before, now's the time to ramp up your paid content strategy. It's not enough that your followers are engaging with your brand. You should be able to use paid content to convert your audience into paying customers. There are several tactics to do this. One is to optimize your external links. Make sure that anything you share on social media includes a link to a landing page on your website. Once a customer lands on your website, make it easier for the customer to buy from you. Don't lead your customers to a maze just to get to your URL. Clear the conversion path of obstacles and you'll soon see your customer base growing. 5. Social selling Do you have a lot of social media followers but for some reason, they're not visiting your site? Well, if you can't find a way to lure them to your site, you can take advantage of the e-commerce features offered by social media platforms such as Facebook, Instagram, and Pinterest. Let your customers purchase your products directly from these social networks. Also, don't forget to leverage the power of product demonstration videos. Take note that customers these days don't just check their social media accounts to browse interesting content. They check the brands they follow for sale updates and to see which new items to buy. 6. Influencer marketing Have you ever brought something because your favorite athlete or a business guru recommended it? That's basically how influencer marketing works. A social media influencer doesn't have to be a high-profile celebrity. He can be a regular person. It just so happened that these influencers have found a way to gain social media users' trust and keep them engaged. Think YouTube stars such as Yuya or FBE. You can use influencer marketing to widen your brand's reach, as well as promote your products or services. 7. Social analytics Of the social media trends listed above, social analytics should be non-negotiable for businesses. After all, you can just pour money into social media channels and see which one will give you the highest ROI. You need to track your results and tweak your social media strategy as needed. By now, you're probably very familiar with Facebook Insights and Twitter Analytics. If you're also using other social media channels such as Instagram or Pinterest, then you need to know how to use Business Tools and Pinterest Analytics as well. Other tools can measure key metrics across all social platforms. Some of them are free, while others require users to pay a monthly subscription fee. It takes a bit of experimenting to see which ones will help you analyze your social media marketing efforts so you can develop better campaigns. Need Help with Digital Marketing? You've come to the right place. We offer different services including SEO, PPC, Facebook Advertising, and more. We'd love to know about your current situation and identify the best opportunities for your business to win. If you have any questions, don't hesitate to Contact Us. Did you like this post on social media trends? Keep checking back as we have more posts lined up! --- ### Let's Get Local: The Power of Local SEO > You may have heard of the term, "local SEO services," but why does it truly matter? Click here to discover the powerful impact of local SEO. - Published: 2017-06-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/lets-get-local-power-local-seo-services/ - Categories: SEO - Tags: local search engine optization, local seo, small business growth Running a local business isn't as easy as it used to be. The Internet has changed almost everything. From marketing to logistics, small businesses now have to learn to adapt to a new way of doing things. To have a successful website for your business, you need search engine optimization. SEO is one of the most difficult concepts for small business owners to understand. This is where local SEO services can help. Hiring a professional to work with you to make your website a marketing beast can save you a headache. Let's look at what local SEO is all about and how local SEO services can help you. What Is SEO? You've probably heard this term before. Unless you have dealt with optimizing your website, it may be a bit foreign. The idea is rather simple. SEO makes your website more attractive to search engines. Search engines use automated bots to find new websites. These bots look for things like keywords and content to index the website. This process will affect how high a website ranks in search results. SEO makes a website more attractive to these bots. By offering the information clearly and having high-quality content, a website can maximize its performance. This will lead to higher search engine rankings. This, in turn, can let a website attract new customers and business. In other words, SEO can have a direct impact on how successful your small businesses is. The Local Aspect While any website can struggle with SEO, local small businesses have certain unique challenges that they face. The biggest challenge is how to use a website to attract the local crowd. Small business owners may assume that doing business locally is enough. Unfortunately having a brick-and-mortar store on Main Street isn't going to cut it these days. Towns and cities are growing and businesses can have customers from anywhere on the planet. This is where local SEO comes into play. It is the same idea as normal search engine optimization but with a local focus. To attract local customers, this kind of optimization tries to identify keywords and phrases used the most at a local level. A website can use this information to change its meta-tags and content to use these keywords. This will help the website rank higher in local search results. It's important to know how locals are searching to optimize your website. Potential customers are going to use search engines like anyone else. They use certain keywords to find the products or services they wish to buy. There are many ways to actually study how people search locally. Local SEO services will often be able to provide this research for you. Small business owners can also do their own research using a variety of online keyword tools. The next step to use local SEO strategies is to figure out how to use this research. In other words, you need to optimize your website in a way that is going to increase its performance. You can include keywords you've have found in the meta tags, title tags, etc. You can also provide high-quality content related to these keywords. The Power of Local SEO When done right, local search engine optimization is powerful for small businesses. It can give you a competitive advantage and help you find new customers. Many small businesses fail to recognize the importance of SEO, especially with a local focus. Chances are, many of your local competitors have failed to make this realization. This is your chance to gain a competitive advantage. If your small business appears in the places where others are looking, they're more likely to pick your business over competitors. This also allows you to use your online presence. Using social media and user reviews, you can build your online credibility so others are more likely to do business with you as well. This can be an effective way to overcome any physical challenges your small business may face. A location is one of the biggest hurdles that small businesses have to deal with. If you don't have an ideal location within your town or city, it can be difficult to get the foot traffic you need to survive. Organic search doesn't depend on location. That means anyone can find your business regardless of its location. Instead, your site needs good SEO to put your business in front of potential customers. The Benefit of Local SEO Services While any small business can handle its own SEO matters, it can be difficult to do it well. Many SEO methods need extensive web design and programming knowledge. Many search engines also need quality content on the website. If you lack the experience or ability to create a high-quality content website, then local SEO services are necessary. It's important to find the right company that specializes in SEO search engine optimization. To get the most out of local SEO services, you need to know what you want to accomplish. To increase your site traffic or bottom-line sales, a good SEO specialist will know how to accomplish your goals through your website. Optimizing Your Website Finally, having a website optimized for local search results is important to make your business successful. It's important to do it right the first time so you can find new customers and visitors. While this process can take a little time and work, it's not difficult to do when you have some local help. If you're interested in actually finding local SEO services to optimize your website, there's no time like the present. We offer a variety of SEO and digital marketing services that can fit the bill. We can help you identify the most effective keywords and strategies for your local market and optimize your website to match. This can give you more site traffic and potential customers in a short amount of time. For information on what we have to offer, feel free to get in touch. --- ### The Benefits of Combining SEO With a PPC Management Company > SEO and Pay-per-click features are good but separately, they're not enough. Here are six reasons to combine your SEO efforts with a PPC Management Company. - Published: 2017-06-16 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/benefits-combining-seo-ppc-management-company/ - Categories: Google Ads / PPC - Tags: Bear Fox Marketing, Paid Search, PPC, PPC Management, PPC Management Company, Search Engine Optimization, SEO So, you've been doing everything possible to boost your SEO score.   You've researched your keywords, upped your blog posts, and even gotten heavily into social media.   Same thing with your PPC campaigns.   You've thought about working with a PPC management company, but want to see if you can do it on your own first. You've placed your bids on keywords you thought your market would search for.   But the reality is that neither one of your strategies is working out the way you'd hoped.   What's the solution? It's time to combine the strengths of a PPC management company with an updated SEO strategy.   Read on to learn why. 1. Your Keywords Will Be Better When you combine everything a PPC management company offers with an SEO game plan, you're going to see stronger keywords.   Why?   Because you can use your SEO strategy to test out keywords, and then figure out which words you should bid on in a PPC campaign. If you find that one keyword has an especially high conversion rate, then you'll know that's where you want to put your money. 2. You'll Get More Exposure Everyone wants their website to get more visitors and to show up higher in more search results. The one-two punch of SEO and PPC makes that happen!   Plus, it's a great way to diversify your strategy.   Think about it: you probably already know that lots of the top search engine results were won thanks to a PPC campaign strategy. So, once your site ends up on page one of Google, you might feel like your job is done. But that's not the case. If you really want to see increased revenue, you need to focus on controlling both PPC and organic search results. Plus, this will increase the overall credibility of your website and your brand as a whole. 3. Your Content Will Get Stronger You can also use your PPC ad content to help you to create effective organic SEO content for your website and blogs. Take a look at the PPC campaigns were the most successful. How was that content written? What type of article was it? Which keywords did you use? Any types of images that seemed to hit the mark? This is all information that you can work into your SEO content in the future. Plus, while SEO content marketing can sometimes be a bit of a long game, PPC results happen (or don't! ) happen fast. This means that you won't waste time on ineffective SEO content strategies. 4. You'll Get More Data Everyone knows that the more information you know about your website visitors and target market, the easier it is to create content and campaigns you know they'll want to see. But often, collecting data can take a long time. To get the amount of data you need, you often have to sink a lot of time and money into campaigns that aren't always effective. But when you combine a PPC Management Company with SEO, you'll have twice as much data to work with!   This means that you'll be able to get more out of your Site Search Tools/Data, and more closely examine your keyword strategy. You'll also be able to learn even more about your demographic. 5. You'll Dominate Social Media It's not just your website that will benefit from the dream team of PPC and SEO. In fact, your brand's social media accounts will grow, too. This is because sites like Facebook and LinkedIn now offer super-targeted ads to users. These ads can be launched based on things like age range, gender, interests, and even major events in peoples' lives. This means that not only will the people that are actually interested and likely to buy your products/services see your ads -- but that these people will also live in your service area. Additionally, you'll also get more data about these people. Things like re-marketing campaigns, where you can show people the products they left in your site's shopping cart without completing the purchase, will only be more successful. So, these PPC social media ads will ultimately inform your SEO strategy. This is why it's especially important to create content that is highly shareable! The more eyes on your posts, the better! 6. You'll Be Able to Stop the Bad Press Spiral It happens to the best brands in the world. Disgruntled customers who take out their revenge on social media, review sites, or just by leaving nasty comments on your page. While no one likes dealing with these people, they can seriously impact your business's reputation. Sometimes, they can even put you out of business. Luckily, if you use both PPC and SEO together, especially after a PR disaster, you'll be able to control what people see when they search for your company's mishap. For example: let's say one of your employees was rude to an elderly woman. Let's say this woman somehow got on the news. Let's say that news story blew up in a big way. If you combine multiple strategies, you'll be able to make sure that the first thing someone sees when they search is your official apology. Find a Great PPC Management Company That Knows Their SEO Thanks to this post, you know why it matters and what you can get from a PPC Management Company that also works within SEO. But where can you find the right company for your brand? That's where we come in! If you're tired of losing business to your competitors, can't seem to get the hits you want, or just feel like you're not connecting with your target market, it's time you tried our services. We make it a point to get to know you first. Then, we create and constantly test effective marketing strategies that are specifically tailored to the values of your brand. We're not rehashing the same ideas that we gave to someone else. Together, let's make a unique content marketing and PPC strategy that will grow your business and earn you the trust of your customers for years to come. --- ### Social Network 101: Unforgettable Facebook Marketing Strategy > Facebook serves as a great platform to reach consumers and spread a message. We'll show you how to develop an effective Facebook marketing strategy. - Published: 2017-06-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/social-network-101-unforgettable-facebook-marketing-strategy/ - Categories: Facebook Marketing Strategy - Tags: Facebook Marketing Strategy Learn to Create a Great Facebook Marketing Strategy When it comes to social media marketing, Facebook has always grabbed the lion share of all the campaigns.   This social media giant had 1. 71 billion actively monthly users as of July 2016. To any marketer, this figure is a real gold mine that is available for the taking. But wait. You just can't get a piece of the pie without a meaningful and effective plan. Of course, you already know your target, but how exactly are you going to ensure your message gets to them?   That's why you need a robust and unforgettable Facebook marketing strategy.   Luckily, I'm here to help. In a jiff, you will learn how to create and implement a plan that works for you.   Let's get right to it. 1. Define Your Goals What do you want to use Facebook for? Is it to boost your sales, grow your followers, increase brand awareness or acquire new customers? A proper marketing strategy begins with goals. For most people, increasing sales is usually the primary goal. However, it helps to know that there are secondary goals you can use in tandem to fuel growth. These secondary goals may include: Drive referral traffic to your siteBuild relationship with your customersProvide alternative customer service channelGenerate conversions and leadsShowcase your knowledge to establish authority Whatever goals you set, ensure they are practical and reasonable. Also, try to come up with numbers and deadlines for each goal as this will help in tracking your progress.   Facebook provides useful insights that you can use to measure the important metrics. 2. Research Is Important People don't spend all their time on Facebook.   Your competition might be doing something different.   You need to keep abreast of the latest developments in Facebook marketing.   These instances rely on research to give you the relevant and actionable information you can use to make sound decisions. Identify your target audience and find out the time when most of them are online. Check the demographics of any Facebook page to see the popular age group and time when posts have high engagement. Spying on the competition helps to get useful information. Visit the pages of your competitors to see if they're doing anything new. Determine their strengths of Facebook and use the Facebook Open Graph to view their raw data. If possible subscribe to industry experts or authoritative niche sites to learn new techniques in Facebook marketing. Keeping up with current Facebook trends will help you to know what's working for others and what's not. 3. Determine Your Voice and Tone When it comes to creating content, having a consistent and focused voice, and tone for your Facebook marketing strategy is important right off the bat.   Most marketers are usually tempted to jump right in and start posting content. No, that's not right.   Instead, take the time to create personas, which can help you to determine your ideal targets. First, you need to understand the personality, needs, interests, and job position of your targets. How do you want them to think about your brand, company, products or services? When looking for the right voice, determine the right adjectives that describe your brand.   Examine your culture, community, and conversation to understand the right approach for defining the voice and tone.   These two elements may seem basic in marketing, but they help to humanize your brand and make conversations natural. In the long run, it becomes easier for you to engage with your followers and customers on Facebook. 4. Plan Your Content Mix With Facebook, there are four different types of contents that you can share with your audience, including links, text, videos, and photos.   You can use all of these options depending on the resources you have. But then, your choice of content types may also depend on what your audience like and your business type. When sharing video, you can upload one natively to Facebook or post a YouTube link. Today, Facebook Live Video has made it even more feasible for businesses to share real-time content with the customers.   If your product is profoundly visual, then videos and photos are the great post types to use. Plain texts are ideal if you want to start a conversation with your audience.   Whatever the case, ensure you have selected the right post types and focus more on what works for you. 5. Create a Facebook Content Calendar As humans, it's normal to forget something, especially during those times when you're really hard-pressed. So, as a marketer, creating a content calendar will help you to ensure consistency in your Facebook sharing. Determine the number of times you want to share posts daily and the times you will share them. Also, for each post type, make sure to identify the number of posts you will create.   Create a monthly social media schedule that will allow you to coordinate and plan all the moving parts of your social media marketing.   Additionally, remember always to create your next posts early enough. Nowadays, there are tools, such as Buffer, that allow you to create posts and pre-schedule them for automatic sharing. The key tip here is always to plan ahead, and a content calendar gives you that power. 6. Implement Your Facebook Marketing Strategy After creating your strategy, you will need to put it in action. At this point, you know what to do and the right approach to take.   Facebook marketing is all about your individual experience. So, what works for your competitor may not work for you. That's while you need to pay close attention to how you implement your strategy. Create amazing content that resonates with your audience. Your content should be actionable and shareworthy.   If you're using social media tools, remember to schedule the posts at the ideal time when your audience is online. Create a pattern for sharing and followers will know what to expect from you. The Bottom Line on Creating a Great Facebook Marketing Strategy Facebook marketing is not a one-time thing. It's a continuous process that you need to analyze, test and change to suit your marketing needs.   Also, bear in mind that you will need to revisit your Facebook marketing strategy whenever there are new changes, updates, or technologies.   Facebook can be quite overwhelming, so it helps to start with a plan to see what's ahead of you and engage your audience in the right way. Do you have any thoughts or questions? Feel free to contact us for any help or for a free consultation. --- ### Everything You Need to Know About Digital Branding > Learn everything you need to know about digital branding, from building a strong online identity to connecting with your audience and standing out. - Published: 2017-06-16 - Modified: 2025-07-04 - URL: https://bearfoxmarketing.com/blog/everything-need-know-digital-branding/ - Categories: Branding Digital branding is a term that can be difficult for you to wrap your head around. To get the clearest, most bare-bones definition, I want to take you back in time. Just a few years. Six, maybe seven thousand or so. The term "branding" is derived from ancient crafters literally putting a "seal" or "brand" on their creations. This brand was essentially a promise of quality. It said, "Hey. You know me. I made this. It's awesome. " Fast forward to the modern day and not much has changed with the importance of branding. What has changed is how you do it. Digital Branding in Modern Times The terms 'digital marketing' and 'digital branding' go hand in hand, but are they different? And how? To break it down, digital marketing is a part of digital branding. It's all about your promise. It's the strength of your business. And in the end, it's why customers are going to keep coming back over and over again. We're now deep into the twenty-first century. Consumers are bombarded with ads, emails, and a half dozen other marketing strategies on a daily basis. So how do you get a firm hold on your customers? How do you bring new ones in and convince them to come back for return business? Digital branding. It's a simple idea, but that doesn't mean it's easy. You need a promise. You need an honest product or service that you can stand behind. And you need excellent customer service. And even then, it's not going to be enough. This is where we insert the "digital" into digital branding. Search Engine Marketing The first page of a Google search is paramount to your marketing and digital branding. If I'm going to build my brand, I need to understand Google rankings and how to get onto the first page. Why? Because that first page gets over 90% of the business. Potential customers are going to naturally assume that businesses on the first page are going to be the most viable. So how do I get there? Search engine optimization and pay-per-click advertising are keys. SEO is the organic rankings of Google. There is a top secret algorithm that decides how each and every website is organically ranked. While no one knows the exact recipe or the secret ingredient, there is plenty of helpful information available that can get your site onto the first page. Getting your business site SEO ready is not an easy task and thankfully there are some great services out there that can help. Bear Fox Marketing is a great example of a legitimate service that can help you get your website ranked higher, increase traffic, and ultimately help grow your business.   Here are some reviews. Why do use this very site as an example? Digital branding. Reviews help to ensure the quality of this company's services. Google is going to punish a website or company or brand that is dishonest. Their algorithm may be top notch but they still use good old fashioned human beings on occasion. And these people are good at their job. But I'm a Little Fish! Let's say that your keywords are just too competitive. You're a new business. You're small. How can you realistically compete with other companies and their organic rankings?   It's easy to feel like a small fish in a big pond. This is where pay-per-click advertising can help to set up my business as an authority. As a name. A name that matters. Google Adwords. The science behind it is so complex that Google offers an exam and free certification for people who pass it. PPC is so important that this free certification can help set digital marketers and PPC specialists apart from the competition when looking for a job. And it's hard. Probably one of the hardest tests you will ever take. Without a proper understanding of how Google Adwords works, you're likely going to be either unsuccessful or spend an absurd amount of money trying to figure it out. This is a service that is best left to professionals. That being said, PPC and SEO are going to get people to your website if done well. Interaction Utilizing social media to help build your digital brand is vital. Not only does it help build your brand, it also amplifies it. If you're looking to expand awareness of your digital brand, you need to be creating content and sharing the viable content that's created by others. This is going to show that you believe in your brand.   It will show you're honest and don't mind sharing other people's content because helping your customers is important to you. While creating and sharing this content, you also need to interact and engage with your customers and share their content. Another fantastic way to utilize social media for digital branding is going to be through marketing campaigns. Contests, digital coupons, etc. As an example, let's say I have a food truck. I get on Twitter and I say "For the next hour, my burgers are 50% off. Here's my location. " Not only are people going to see it and retweet it, they're going to tell their friends/co-workers about it. Continuing to do this kind of thing on a regular basis will increase the visibility of your brand as well as your conversation rates. Bring them in. Keep them in. If you need some help with digital branding, please contact us for a free consultation to see how we can help you. --- ### Is Your Website Destroying Your Business? > Your business's website can either destroy or make your business. Read more to learn about the tips and tricks to having a better website! - Published: 2017-05-05 - Modified: 2023-04-19 - URL: https://bearfoxmarketing.com/blog/website-destroying-business/ - Categories: SEO Did I really just say that? Yes, yes I did. Here's a borrowed line from “The Untouchables”, one of my favorite movies. "If you know you’re going into a gun fight, why just bring a gun? " In business, you don't just want a level playing field... you want an advantage! So don’t bring a gun, bring a TANK! Okay, enough of the movie analogies. You’re not really going into war, no one is dying, and there aren’t any missiles or bullets flying over your head. But the point is a good one. Be honest with yourself and think about this one question. Is Your Website Helping Your Business Grow? To help you out with an honest assessment, I want you to take 90 seconds and read over the list of questions below and ask yourself: Have I ever tried to dominate my industry on the web? Do I know how much my SEO efforts are helping my company grow?   In order words, is it getting me relevant traffic and customers? Am I looking to just get a few keywords in Google onto the first page or am I trying to be #1 for ALL my keyword phrases? Do I know what my most important keyword phrases are? Now, I know what you’re thinking. "That sounds expensive. " 99% of the time we don't move forward because we think we don’t have the budget (not enough money), it costs too much (I don’t have the money), it takes too long (more money), there is no guarantee (potential of losing money). Money, Money Money. Have you ever asked anyone what it would take to TOTALLY CRUSH your competition online? I have been running a digital marketing agency for years and I’ve NEVER been asked that question. Most people have their goals and expectations set so low they don’t even ask. Most of what I hear is, “Well, we would really like to get something going. What about getting 1 or 2 keywords on the bottom of the first page? ” As a business owner, I complete understand the need to get a return on my investment. I also understand that if I want things to get better I have to take problems head on. As I stated earlier, STOP bringing a knife or even a gun to a gun fight. Bring a TANK! Look at your industry, assess your competition and put together a plan to DOMINATE it! The reality is that it might cost too much to dominate your industry right now. But start with domination of your industry in mind and move on from there. Once you start seeing results coming in (with whatever budget you may have) you can then adjust your efforts and dominate all that much quicker, because you already know what it’s going to take! You have to start with the end in mind. What would happen if you had 5, 500 or even 5,000 people calling you to inquire about your company every day or every month? What would that do for your company? That’s what you should be thinking.   To dominate your industry, you have to start. Start where you are with what you have and don’t lose sight of where you are going. I love the saying “Swing for the fences! ” While I’m not a big baseball player, I can certainly imagine the thrill of smashing a ball with a bat and then jogging around the bases in total exhilaration. Sadly, most business owners I know are too afraid to even try to “swing for the fences”. The reality is that if you swing for the fences you may not get a home run. But one thing I can guarantee you – If you don’t “Swing for the Fences” you will NEVER get a home run. ---