How do you know you’re getting the results from your marketing that you’re paying for? You have the measure the return on investment (ROI). Your digital marketing ROI will help you understand where your marketing is doing well and where it’s underperforming. Several metrics will help you in measuring the
Importance of Marketing Performance Reporting With a variety of digital channels, small businesses are in the unique situation where they can significantly boost revenues without heavy expenditures. And one of the biggest benefits of digital marketing is that companies can tie each expense to a measurable result. In traditional marketing
The Biggest Creative Content Marketing Trends of 2017 The key to successful content marketing is to be creative. Anyone can write a blog or post a video. So how can your company stand out in the vast website crowd? Be original! Creative content marketing will allow your business to make
7 New Hacks for Your Facebook Marketing Strategy Rookie business owners think a Facebook marketing strategy builds itself. Buy a few ads, target them where you may, and watch the money roll in, right? We have an awesome team to help you with your Facebook ad strategy, but making Facebook
How IOT Can Enhance Consumer Product Marketing At one point in modern history, the internet was just a collection of ragtag sites and search engines or some place where people looked up MapQuest directions to their vacation destinations. However, as technology becomes more and more intertwined in our lives, the internet
Are you trying to build traffic to your website but are unsure of where to begin? Well, you’re in luck because at its most basic, the problem boils down to two choices: SEO vs PPC. Each has their own benefits. But one might be better suited for your goals than
The internet is growing and it shows no sign of slowing down. That means there are now more connected “things” than ever before — about 8.7 million to be exact. It comes as no surprise, then, that companies around the world are capitalizing on digitization. By doing so, they can grow
Your promising new marketing campaign is up and running, but you wouldn’t know it by looking at your website traffic. In order to operate a successful website (and increase conversions), you need to keep up to date with the latest web design trends. In this post, we’ll discuss what web
If you want something done right, don’t do it yourself. Forget conventional wisdom. You’re not an expert in everything, and the more complex the field, the more you need an expert. While that seems obvious, only 30% of B2B marketers say their organizations are effective at marketing. When it comes
